Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined†a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.
You want your brand to be memorable, but most event experiences blur together. And while many marketers rely on flashy gimmicks, true impact comes from intentional storytelling.In this episode, Matt is joined by Theron Skees—Walt Disney Imagineering alum and founder of The Designer's Creative Studio—to unpack how Narrative Experience Design can transform your events into immersive, emotionally resonant brand stories. You'll learn how to build trust, deepen audience connection, and use experience as a strategic business tool—not just a visual one.Here are a few takeaways from the conversation:✅ Why story-first thinking builds emotional equity and brand recall✅ The difference between decoration and transformation✅ What Theron learned from leading $1B+ projects at Disney—and how you can apply the same principlesTune in to learn how to create brand experiences people don't just visit—they remember.--------------------- Connect with Theron SkeesLinkedIn: https://www.linkedin.com/in/theronskees/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b Company: https://rockwayexhibits.com/
Trade shows still dominate the event calendar and budgets, but are they delivering the same value they once did? Small-scale experiences are rising in popularity but many teams miss the mark when trying to replicate them.In this honest and tactical episode, Matt Kleinrock sits down with Aleksandra Panyukhina, Experience Marketing Director at Pixelz, to unpack what's actually working right now—and what's getting in the way. From her experience designing intimate, high-impact events to the realities of expensive trade shows with unclear ROI, Aleksandra breaks down the choices every event team is facing in 2025.✅ What defines a “good” trade show—and why so many fall short✅ The overlooked power of small events (and why size isn't the strategy)✅ A framework for evaluating where to invest time, money, and creative energyJoin us live to learn how to future-proof your event strategy and make smarter bets with every show.--------------------- Connect with Aleksandra PanyukhinaLinkedIn: https://www.linkedin.com/in/apanyukhina/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
You planned for your ICP. You shipped the booth. But the results? Flat.Because what no one tells you is that even the best events fall short when you don't account for who's actually at the show and what they're there for.In this episode, Matt and Pablo break down the disconnect between static ICPs and dynamic show audiences—and how to bridge the gap with real strategy. Expect to learn:✅ Why “ideal customer profile” thinking can actually hurt your booth strategy✅ How to use audience behavior (not just titles) to drive engagement, messaging, and budget allocation✅ A 3-step framework to build better big ideas and tie them directly to business outcomesBefore you plan your next show, listen to this episode and learn how to design for results, not just attendance.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/ Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Company: https://rockwayexhibits.com/
Event costs are climbing. Expectations are higher. And marketers are being asked to do more—with less.In this episode, Rockway Exhibits + Events' CEO Matt Kleinrock and Director of Marketing Coty Adams break down what's really going on in the events industry right now—using fresh data and trends Matt's been tracking across the field.They'll talk about:✅ What today's rising costs mean for your 2025 planning✅ The metrics that actually matter (and how to align around them)✅ Smart ways to reframe your strategy—even if your budget's been slashedIf you're tired of recycled playbooks and ready for a clearer, more creative path forward, this one's for you.--------------------- Connect With Us:Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Coty Adams: https://www.linkedin.com/in/cotykadams/Our Company: https://rockwayexhibits.com/
EXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.Matt wasn't there, but Coty Adams (Director of Marketing) and Mollie Stahl (Senior Account Executive) at Rockway Exhibits + Events were. And in this special compilation, you'll hear direct insights from event pros on what's shaping the industry now: AI, sustainability, CTSM education, workforce development, event design trends, and why this community still matters more than ever.✅ Real perspectives from first-timers and 25-year veterans✅ What's changing in booth design, material usage, and sustainability✅ Why education, community, and creativity are fueling the future of eventsHit play and catch the pulse of what's next in face-to-face events—live from San Antonio.--------------------- Connect With Us:Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/Mollie Stahl: https://www.linkedin.com/in/molliestahl/ Our Company: https://rockwayexhibits.com/
Everyone wants a booth that turns heads, but pulling it off takes more than just flashy lights and bold graphics.Matt teams up with Stuart Fingerhut, Creative Director – Events & Experiences at Production Club, an award-winning creative with two decades of experience designing immersive brand experiences for companies like Google, AWS, and Hyundai.They'll break down what it really takes to design a booth that connects and converts:✅ Common design mistakes that dilute your brand presence✅ How to use AI as a creative partner—not just a shortcut✅ How to translate complex services into tangible, memorable experiencesListen now to learn how to design with purpose and create experiences your audience won't forget.----------------------------------Connect with StuartOn his LinkedIn: https://www.linkedin.com/in/stuartfingerhut/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Event marketers rarely get to hear directly from the person whose opinion matters most when it comes to budget, strategy, and impact: the CMO.But without that insight, it's hard to know where your event program really stands—or how to level it up.Matt Kleinrock sits down with John Seeds, CMO at TTEC Digital, for a rare and candid look at how a top executive actually views events inside a go-to-market strategy. They unpack what CMOs care about, how event teams can align with business goals, and what a “wildly successful” event looks like from the top down.Expect to hear:✅ Where events actually fit in modern GTM planning✅ What moves the needle—and what CMOs wish event marketers would stop doing✅ How to reverse engineer event success based on executive expectationsIf you want a seat at the table, start by understanding how the C-suite sees the game—join us live!----------------------------------Connect with JohnOn his LinkedIn: https://www.linkedin.com/in/johnseeds/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
You're great at planning events, but you want to make a bigger impact. Maybe even move up. And that means proving you're more than logistics.In this episode, Sarah Gannon, Director of Corporate Events at MathWorks, shares the mindset and strategies that helped her grow from tactical planner to trusted business partner. With 25+ years in tech events and multiple industry accolades, Sarah breaks down what it takes to earn buy-in, align with sales, and show the true business value of events.You'll hear:✅ Why aligning with sales is the shortcut to C-suite buy-in.✅ How to think about pipeline—not just leads—when planning events.✅ The tools and tactics Sarah uses to fill her calendar before the show starts and how she measures success after.If you're ready to lead with impact—not just logistics—this is the episode for you.----------------------------------Connect with SarahOn her LinkedIn: https://www.linkedin.com/in/sarahehamilton/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Event marketing is expected to deliver real business outcomes—and you want to lead with strategy, not just execution.But translating high-level goals into a measurable, aligned plan? That's where most teams get stuck.In this live strategy session, Matt Kleinrock and Pablo Gonzalez bring the Event Success Framework to life—showing how to bridge the gap between ambition and action, one stage at a time.You'll walk away with:✅ A step-by-step breakdown of how to align stakeholders, goals, and KPIs✅ How to reverse-engineer your entire event using budget, resources, and pipeline goals✅ The real conversations and strategic decisions behind event successListen in and watch strategy in motion, so you can plan with clarity, lead with purpose, and drive better results in 2025.----------------------------------Connect with PabloOn his LinkedIn: https://www.linkedin.com/in/pablotheconnector/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Part 1 had people talking—and asking for more.You leave a trade show with a stack of business cards, a lead list, and big opportunities. But if your follow-up strategy isn't airtight, those opportunities vanish.Most post-show outreach is slow, generic, and ineffective. Leads get cold. Follow-ups sound the same. And before you know it, you're starting from scratch at the next event.In this highly requested Part 2, Matt Kleinrock and Doug Foley, President of Giant Goat, reveal the exact AI-powered prompts you need to make post-show follow-up smarter, faster, and more effective.✅ AI-powered lead segmentation to focus on the best opportunities.✅ Automated LinkedIn and email outreach that actually gets responses.✅ How AI can analyze trade show ROI and optimize future events.You asked, we delivered. Now, let's make post-show follow-up effortless. Listen now.------------------------------ Part 1 (AI & Events: The Playbook for Pre-Show Tactics & Better Engagement): https://www.buzzsprout.com/2035112/episodes/16692463https://www.youtube.com/watch?v=x9oAtKetqQsConnect with Doug On his LinkedIn: https://www.linkedin.com/in/douglasjfoley/ Connect with Me On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Sometimes you get 6 months to plan an event.Sometimes your VP drops a booth on your desk and says, “We need to be there in 30 days.”In this conversation, Matt and Pablo walk through how to make smart, fast decisions that still move the needle. It's not about doing everything—it's about doing the right things, fast.Expect to learn:✅ How to avoid overspending (or underdelivering) when timelines are tight✅ How to set realistic expectations (and when to skip the booth entirely)✅ What to prioritize: graphics, messaging, engagement (and how to keep it simple)✅ Guerrilla strategies, pre-show offers, and how to make noise with limited time and spendListen now—because even with 30 days, you can still show up strong.----------------------------------Connect with Pablo GonzalezOn his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Matt KleinrockOn his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Our Company: https://rockwayexhibits.com/
Event marketers create incredible experiences, but too often, their role feels undervalued and stagnant. Promotions are unclear, budgets get cut first, and without a clear path to leadership, event marketing can feel like a dead end. If you're not seen as a strategic player—driving revenue, influencing pipeline, and aligning with marketing and sales—you risk being sidelined.In this episode, Matt Kleinrock sits down with Pablo Gonzalez to tackle the real career potential for event marketers, breaking down how to go beyond logistics and execution to become a strategic force within an organization.✅ How to earn a seat at the table and prove event marketing's business impact.✅ Career growth paths: where event marketers can go next.✅ Why great execution gets noticed and how to turn it into bigger opportunities.If you've ever wondered about your next step in event marketing, this is the conversation you need to hear.----------------------------------Connect with PabloOn his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Most booths blend in, not stand out. Companies spend months preparing for trade shows but still end up with booths that fail to engage, generate leads, or create memorable experiences.You don't need a bigger budget—you need a better strategy. The difference between a forgettable booth and one that attracts the right people, holds attention, and drives ROI? Smart design choices. And the best way to learn them? Seeing what works in action.In this episode, Matt Kleinrock and Coty Adams will walk you through real trade show booth designs that have captured attention and delivered results. They'll break down:✅ Winning booth themes that drive engagement, conversations, and brand impact.✅ Real-world examples of brands using immersive storytelling, interactive demos, and smart layouts.✅ How to design a booth that ties directly to your event goals—so ROI isn't an afterthought.Take the guesswork out of booth design. Tune in and get inspired by real examples that work.Check out this link to view the deck: https://rockwayexhibits.com/wp-content/uploads/Rockway-Exhibits-Designs-that-Win.pdf--------------------- Connect With Us:Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Coty Adams: https://www.linkedin.com/in/cotykadams/Our Company: https://rockwayexhibits.com/
Companies rely on events to drive pipeline and brand visibility, but too many hire event managers without a clear strategy.Without the right hire (or the right structure), events become a logistical nightmare instead of a pipeline-generating, relationship-building machine. And when budgets get tight, event teams are the first to get cut.In this episode, Matt Kleinrock and Pablo Gonzalez unpack everything you need to know about hiring and structuring an event role that actually moves the needle.✅ Event manager vs. event marketer—which one do you really need?✅ How to hire the right event pro (and set them up for long-term success).✅ The biggest mistakes companies make when building an event function.Hiring an event manager, or stepping into the role yourself? Get the insights you need to succeed. Listen now.----------------------------------Connect with PabloOn his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Most event marketing strategies stop at logistics. Booth design? Check. Speaker lineup? Done. But what about actually driving engagement before, during, and after the event? Without a structured approach, you're leaving valuable connections—and revenue—on the table.Sales and marketing teams scramble to fill schedules last-minute. Booths are filled with unqualified traffic. Leads go cold because follow-up is inconsistent. AI can be your secret weapon, but only if you know how to use it.Enter Doug Foley, President of Giant Goat, who joins Matt Kleinrock to break down how AI is transforming event engagement—from pre-show outreach to post-event follow-ups.You'll learn:✅ The AI-driven pre-show tactics that secure more meetings before the event even starts.✅ How real-time AI transforms lead qualification and booth interactions.✅ Why the Fibonacci email sequence is the secret to structured, high-conversion follow-ups.This isn't a future prediction—it's happening now. Tune in to learn how AI can make your event marketing smarter, faster, and more effective.------------------------------Connect with DougOn his LinkedIn: https://www.linkedin.com/in/douglasjfoley/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
For too long, events have been seen as logistical line items rather than strategic revenue drivers. And when budgets tighten, they're the first to get cut.The reality? Events amplify sales, marketing, and customer success but only if they're aligned with company goals and measured effectively. Without clear data, leadership won't see their value, and event marketers will struggle to prove impact.In this episode, Matt Kleinrock and Pablo Gonzalez tackle what event marketers need to know to make events a powerhouse in go-to-market strategies.You'll learn:✅ How to align stakeholders and define event goals that drive real business impact.✅ Why customer success and product teams are crucial to event success (and how to get them involved).✅ The data-driven strategies that prove event ROI—so your budget never ends up on the chopping block.Stop seeing events as a cost center—start using them as a GTM catalyst. Listen now.------------------------------Connect with PabloOn his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
Your trade show booth might be attracting visitors, but is it converting them into real business?Most companies rely on giveaways, flashy displays, and generic engagement tactics—but those aren't enough. Your booth needs to do more than just look good—it must pull people in, create meaningful interactions, and drive real business results.In Part 2 of our Booth Design That Drives Results series, we're going beyond the basics with innovative booth engagement strategies and tackling a major event challenge: converting engagement into leads that actually close.Here's what we're covering:✅ How storytelling can transform your engagement strategy.✅ The smartest booth experiences we've seen (what worked and why they worked)✅ How to fix demo no-shows and weak follow-ups with actionable strategies.Join powerhouse hosts Matt Kleinrock and Coty Adams on February 5 at 1 PM ET as they break down the must-know tactics to turn your booth into a business driver. If you're ready to elevate your booth experience and maximize results, this is the episode you can't afford to miss.--------------------- Check out the deck: Rockway Exhibits That Tell a Story.pdfConnect With Us: Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Our Company: https://rockwayexhibits.com/
Event marketing success goes far beyond what happens at your booth. It's about using data to drive smarter decisions, align stakeholders, and maximize ROI—but how do you get there, especially with limited resources or time?In this episode, Matt Kleinrock leads a discussion with industry experts Jon Wolff (Sr. Global Events Manager at Lenovo) and Joe Federbush (President at EVOLIO Marketing) to explore how data-driven strategies can transform event marketing. Here's what you'll take away:✅ The must-have framework for creating KPIs and measuring success.✅ How to overcome common barriers like time constraints and resistance to change.✅ Strategies for leveraging data to make decisions that deliver ROI.From stakeholder insights and portfolio analysis to real-life examples like Lenovo's innovative approach, this episode is packed with actionable advice you can apply—no matter the size of your company or budget.Ready to take your event marketing beyond the booth? Listen to learn how data can power your biggest decisions in 2025.--------------Connect With ThemJon Wolff: https://www.linkedin.com/in/jondwolff/Joe Federbush: https://www.linkedin.com/in/joefederbush/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
Planning successful events in 2025 isn't getting any easier. With tighter budgets, rising costs, and supplier negotiations that can feel like a minefield, even seasoned event pros face major hurdles. So, how do you deliver impactful events without breaking the bank?In another special compilation episode, we're bringing together the best advice from past guests who've tackled these challenges head-on.✅ Hollie Ashby (Manager, Senior Global Events at Akamai Technologies): Learn how to optimize budgets with data-driven decisions that deliver measurable results.✅ Heather Schneider (Global Director, Events & Experiences at Celonis): Get supplier negotiation tactics to save money and streamline your event planning.✅ Brittany Lindquist (Director, Marketing Strategy at 8x8): Hear the pitch strategy that secured $600K in event funding—and how you can replicate it.Ready to make 2025 your most impactful year yet? Tune in for actionable advice you can start using right away.--------------------Connect with Hollie:On her LinkedIn: https://www.linkedin.com/in/hollieashby/Connect with Heather:On her LinkedIn: https://www.linkedin.com/in/heatheraschneider/Connect with Brittany:On her LinkedIn: https://www.linkedin.com/in/brittany-elizabeth-lindquist/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
Crafting a brand story that connects and converts at events can feel overwhelming. From defining your core message to ensuring every team member communicates it consistently, where do you even begin?Without a clear story and unified strategy, your brand risks getting lost in the noise of the event floor—or worse, missing valuable opportunities to build trust and stand out.In this episode, Matt sits down with Laura McKinney, founder and CEO of StrataBrand, to uncover the fundamentals of effective brand storytelling for events. Together, they'll dive into how to craft a message that resonates, engages, and drives meaningful results.You'll learn:✅ Why cohesive storytelling is critical to event success✅ The role of sensory experiences in creating memorable connections✅ Proven strategies to align your team and maximize event impactDon't let your brand blend into the crowd—tune in to learn how to share your story with clarity and impact!---------------------Connect with Laura:On her LinkedIn: https://www.linkedin.com/in/mckinney2020/Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
Planning a standout tradeshow booth can feel overwhelming. Between aligning stakeholders, designing a booth that's functional and eye-catching, and managing marketing before, during, and after the event, where do you even begin?Without a clear, tactical plan, your booth risks blending into the crowd—or worse, falling short of your goals. And let's face it, tradeshow investments are too big to leave to chance.Start 2025 strong with the first “Event Marketing: Redefined” live show of the year, where Matt Kleinrock is joined by Coty Adams, Rockway Exhibits + Events' Director of Marketing. They'll share the step-by-step blueprint for tradeshow booth success—guiding you through what it takes to plan, build, and execute a winning booth.You'll learn: ✅ How to align your booth goals with stakeholder expectations and measurable outcomes.✅ Key design tips to ensure your booth stands out while staying functional.✅ Post-show strategies for maximizing leads and driving ROI.Don't miss out—tune in and get the blueprint you need to succeed in 2025!---------------------Connect With Us:Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Our Company: https://rockwayexhibits.com/
2025 is here, and you've got big goals. January is the perfect time to reflect, reset, and start fresh—and what better way to kick off the year than with advice from those who've walked in your shoes?This special episode is a compilation of some of the most thoughtful answers we've received to the question: “What advice would you give your younger self or a young event marketer?”Here's a glimpse of what you'll hear:• Carrie Davenport: Why asking questions is your ultimate career hack.• Garrett Burnett: How to elevate conversations and showcase impactful solutions.• Christine Sionne: The secret to making yourself indispensable.• François Fournier: How to find your passion and build a lifelong network.• Lindsey Cohen and Katie Baker: Building connections that fuel your growth.• Tavar James: Balancing accountability with self-compassion.• Nancy Touhill: Why you shouldn't take it all personally (and when to step back).• Sonia Murphy: How to build tough skin in a high stakes industry. • Sam Zelitch: Don't panic—how to stay calm when things go wrong.• Jon Wolff: Why embracing failure is key to moving forward.This episode is your reminder that growth doesn't happen all at once—it's built one thoughtful move at a time.Tune in, take notes, and let these lessons guide you to your best year yet.Connect With ThemCarrie Davenport: https://www.linkedin.com/in/carriedavenport83/ Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/ Christine Sionne: https://www.linkedin.com/in/christine-sionne-5660718a/ François Fournier: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/ Lindsey Cohen: https://www.linkedin.com/in/lindseyjross/ Katie Baker: https://www.linkedin.com/in/katie-baker-54960214/ Tavar James: https://www.linkedin.com/in/tavarjames/ Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/ Sonia Murphy: https://www.linkedin.com/in/soniamurphy/ Sam Zelitch: https://www.linkedin.com/in/szelitch/ Jon Wolff: https://www.linkedin.com/in/jondwolff/ Connect With MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
The RFP process—love it or hate it, it's a staple in the events industry. But what if it's fundamentally broken? Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez dive deep into the challenges of traditional Request for Proposals (RFPs) and why it's time to shift toward a Request for Results (RFR) mindset.In this episode, Matt and Pablo share why Rockway turned down two RFPs worth over $1.5 million in potential revenue and break down the flaws in the traditional procurement-led process. They explored how event marketers can rethink RFPs to focus on partnership, creativity, and results.Here's what you'll learn:✅ The critical difference between procurement-led RFPs and value-driven partnerships.✅ Why shifting from a “budget mindset” to an “investment mindset” changes everything.✅ How to align your RFP process with the results you actually want to achieve.Whether you're stuck in an outdated RFP cycle or looking for ways to elevate your procurement strategy, this episode is packed with actionable insights to help you foster better partnerships and achieve real results.
The stakes for event marketers have never been higher: rising costs, tighter budgets, sustainability pressures, and the constant demand to prove ROI. So how do you measure success, stand out, and drive real impact?To kick off 2025, we've pulled together the top insights from 2024's most powerful episodes featuring:✅ Gerilynn Marburger, Global Events Director at Hewlett Packard Enterprise✅ Kodi Morton, Marketing & Events Specialist at Bruker Scientific✅ Mark Brewster, CEO and Founder of ExploriThese industry heavyweights tackled the biggest challenges facing event professionals—and delivered practical, actionable strategies you can't afford to miss.Here's what you'll learn:
The world of event marketing saw some big wins and even bigger lessons in 2024, and as we head into 2025, the stakes (and opportunities) are higher than ever. But without reflecting on what worked and didn't, it's easy to fall into old habits that hold us back.Outdated playbooks and scattered strategies won't cut it. That's why, in this special year-end live show, Matt Kleinrock joins Coty Adams, Rockway Exhibits + Events' Director of Marketing, to explore what's next for event marketers. They're ready to tackle the biggest lessons from 2024, sharing key insights to help you build smarter, more strategic event plans for the new year.Sleigh your next event with these takeaways:
In Episode 117, Matt Kleinrock and Coty Adams discussed how AI is shaking up event execution and exposed a deeper issue: misalignment in event programs. Now, in this follow-up, Matt is back with Pablo Gonzalez to dig deeper into the question at the heart of it all:Who actually owns the strategy for your events?Here's the reality: companies invest millions in trade shows, hosted events, and conferences, expecting sales and marketing results. But too often, event managers are handed the responsibility to execute without the resources, time, or authority to drive strategy.In this episode, Matt and Pablo cover:✅ Why strategy gets lost when event pros are stuck in execution mode.✅ The gap between executive expectations and the infrastructure needed to deliver results.✅ A call to CEOs, CMOs, and VPs: If events are a sales and marketing channel, who owns the strategy?✅ How event managers can push upward—asking the right questions to align goals and execution.✅ Why empowering a “strategic owner” for events can transform your event program into a true revenue driver.This episode builds on the insights from Matt and Coty's conversation in Episode 117, offering a practical roadmap to close the misalignment gap and ensure events deliver on their full potential.Listen to Episode 117: https://www.buzzsprout.com/2035112/episodes/16183106 Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Swag—love it or hate it, it's everywhere in event marketing. But let's face it: too much of it ends up as waste. What if we flipped the script on traditional giveaways and turned them into something truly meaningful?In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, and Pablo Gonzalez tackle the swag conundrum. From ditching cheap, mass-distributed tchotchkes to creating intentional, story-driven, and sustainable swag strategies, they share insights that will transform how you think about giveaways.You'll learn:✅ Why understanding your audience is the foundation of swag success.✅ How to blend creativity, sustainability, and storytelling to create giveaways people actually value.✅ Real-world examples: From personalized charity donations to digital trees that grow with attendee participation.This episode is packed with actionable tips to level up your trade show booth engagement and maximize word-of-mouth impact. Whether you're giving away hats, planting trees, or commissioning custom artwork, it's all about aligning your swag with your brand story—and your audience's values.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
You've spent years perfecting your craft and leading the charge, but what happens when it's time to step back and help others rise?The pressure to keep control while ensuring everything runs smoothly can leave you feeling torn. How do you prepare someone to take the reins without compromising the success you've worked so hard to achieve?Christine Sionne, Senior Marketing Manager, Trade Show at Hunter Industries, joins Matt Kleinrock to talk about embracing transition with purpose. From mentorship to career-defining lessons, Christine shares her hard-won advice on leadership, balance, and the art of stepping into the next chapter with grace.In this episode, you'll learn:✅ Candid advice on making yourself indispensable—and then learning to let go.✅ What training a protégé taught her about leadership and legacy.✅ Why taking risks (and letting others fail) can lead to breakthroughs in growth.Don't miss this insightful conversation on turning the page without losing the story.---------------------Connect with ChristineOn her LinkedIn: https://www.linkedin.com/in/christine-sionne-5660718a/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
Events can be powerful tools for engagement, but too often, misaligned goals and a lack of support hold back event teams from delivering their best. On top of that, AI is opening up new possibilities—if you know how to use it.From leadership's high expectations to real-world resource challenges, it's easy to feel like you're in a tug-of-war between what's possible and what's expected. And with AI evolving so fast, there's a lot to figure out.In this episode of Event Marketing: Redefined, Matt Kleinrock teams up with Rockway Exhibits + Events' own Director of Marketing, Coty Adams, to break down the latest AI tools changing the events industry and share strategies for bridging those pesky alignment gaps.Learn:✅ How AI tools can make your life easier (and which ones to watch).✅ What to do when leadership wants big results without giving big resources.✅ Simple steps to bridge gaps and make your event team unstoppable.Ready to align your team and leverage AI for real results? Tune in today!Connect With Us:Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/ Our Company: https://rockwayexhibits.com/
Life's too short to work for leaders who don't understand event marketing. In this episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack the frustrating reality that many companies fail to align their event marketing with strategic goals.Matt and Pablo break down the red flags that signal your company doesn't “get” events and share what event marketers can do to shift the narrative—or recognize when it's time to move on.Here's what they cover:✅ How companies' expectations clash with their actual approach to events.✅ The three levels of misalignment: leadership goals, empty metrics, and overworked event teams.✅ Why event marketers need clarity and alignment to grow their careers.Bonus: Learn about a proven framework to help you align your event strategy with real results. Reach out to Matt or Pablo to get your hands on it!If you've ever felt stuck in execution mode or wondered if your company is the right fit, this episode is packed with actionable insights to help you take control of your event marketing career.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
As an event marketer, you have a lot of responsibility on your plate and a whole company counting on you, but you can only do so much!That's why everything from working across complicated company matrixes to getting executives to engage in your event program are crucial to your success.So we've gathered a panel of past superstars from the show who have years of success under their belts: Nancy Touhill (Director, Global Event Marketing at LexisNexis Risk Solutions), Brittany Lindquist (Director, Marketing Strategy at 8x8), and Hollie Ashby (Manager, Senior Global Events at Akamai Technologies).Together, they'll bounce around what has and is working for them when it comes to:✅ Pushing things forward through heavily matrixed orgs ✅ Getting executives to buy in and actually engage in event programs✅ Winning the trust of partners to drive engagement and amplificationIn this episode, Matt and this powerhouse panel of brilliant women dive into the tactics, tools, and tough questions shaping event marketing today. Tune in and get ready to bring fresh ideas back to your team!Connect With Them:Nancy Touhill: https://www.linkedin.com/in/nancy-touhill-2a419831/ Brittany Lindquist: https://www.linkedin.com/in/brittany-elizabeth-lindquist/ Hollie Ashby: https://www.linkedin.com/in/hollieashby/ Connect With Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Event marketers often invest significant time and money into conferences and trade shows, only to see leads go cold because of delayed follow-up. How can you avoid losing these valuable opportunities?With the average time to follow up on leads being over 11 days, many companies miss out on potential sales because the leads have already moved on. The longer you wait, the harder it becomes to convert those leads into sales, causing you to lose out on revenue and growth.In this episode, Matt talks to Zach Barney, Co-founder and CEO of Mobly, about why immediate follow-up is crucial for success. Zach shares strategies for speeding up lead engagement, aligning marketing and sales teams, and using technology to improve follow-up processes—all of which lead to faster conversions.Here's what you'll take away:✅ How following up on leads within hours can dramatically increase conversions.✅ What common mistakes companies make in post-event lead management.✅ Practical advice on syncing marketing and sales efforts for better results.Don't let your event leads go cold—listen to this episode for proven strategies to accelerate follow-up and boost your sales.--------------------Connect with ZachOn his LinkedIn: https://www.linkedin.com/in/zachbarney/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Matt Kleinrock, CEO of Rockway Exhibits + Events, sits down with Pablo Gonzalez to tackle the big question: is discovery at trade shows dead, or have we just been doing it wrong?In this episode, Matt shares an unexpected insight from a prospect who avoids vendors all year—except when she's ready to explore solutions at trade shows. This simple idea flips the script on how and when discovery actually happens in person and points to a critical truth: some industries still rely on face-to-face interactions, but it's all about how you set the stage.They get into:
Event marketers today face growing challenges—proving ROI, keeping attendees engaged after the event, and getting the most out of smaller booth spaces. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events is joined by Coty Adams, they talked about these challenges head-on and uncovers practical strategies that can help you overcome them and achieve real results.They discuss:✅ Why measuring ROI has become more complex—and how leading companies are simplifying it with hybrid events, content repurposing, and smart data use.✅ The true value of trade shows: It's not just about scanning badges or giving out swag, but building meaningful relationships that drive pipeline growth.✅ Real-world case studies showing how Rockway clients are making small booths deliver big results and stronger connections.✅ Key insights from BizBash's must-read list for event pros—perfect for anyone looking to elevate their skills, master hospitality, and create unforgettable, high-impact experiences.✅ Practical tips for designing impactful small booths: Learn how to create memorable interactions in limited spaces and make every square foot count.If you're looking for new ways to measure ROI, boost engagement, or maximize the potential of your event space, this episode is packed with valuable insights you can put into action.Connect with Matt:On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On his Company: https://rockwayexhibits.com/
Women in events are often incredibly skilled, and they have the potential to become influential leaders in their companies and industries. But many struggle to break out of the event planning roles they've excelled in, often facing misconceptions and barriers that make leadership feel out of reach.That's why, in this episode, Carrie Davenport, Lead Event Manager at Altria, shares her journey as an advocate for women in business and offers practical, actionable advice for leveling up their careers.Here's what you'll learn:✅ The key skills you need beyond event planning to position yourself for leadership roles.✅ The pivotal strategies Carrie used to transition from managing events to influencing business decisions at the highest level.✅ Practical advice for building strategic relationships and communicating with business leaders.And more!Whether you're an event professional or an aspiring leader in any field, this conversation will inspire and equip you to take your career to the next level. Don't miss it!Connect with Carrie:On her LinkedIn: https://www.linkedin.com/in/carriedavenport83/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn't be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to dispel the myth that better engagement requires a bigger budget.Drawing from real-world examples and their own experiences, they explain how focusing on thoughtful, targeted engagement can deliver better results without breaking the bank.They discuss:✅ Why flashy activations and expensive giveaways often miss the mark.✅ How to create a booth experience that feels personalized and connects with your audience.✅ Practical strategies to make every conversation at your booth meaningful—and profitable.If you're looking to elevate your event strategy without overspending, this episode is packed with insights that will help you drive real results while staying within budget.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
As an event marketer, you often struggle to prove the true ROI of your events and secure the budget needed to create high-impact experiences. How can you convince your CMO to see events as a key part of your company's growth strategy?Often, events are viewed as standalone tactics rather than essential components of a larger marketing initiative. This makes it difficult to get the attention and resources you need to deliver real business impact. Without proper alignment with your company's strategic goals, your events risk being undervalued and underfunded.In this conversation, Matt and Brittany Lindquist, Director of Marketing Strategy at 8x8, discuss her journey from a marketing team member to becoming a trusted advisor to CMOs.Learn:✅ The strategic approach that helped Brittany secure a $600k event budget.✅ The most important questions to ask your CMO to get buy-in.✅ Why event marketers need to shift from a “budget” mindset to an “investment” mindset.Brittany has over 15 years of experience in marketing roles at Oracle and two acquired SaaS startups. Her expertise spans everything from event planning to comprehensive marketing strategy, making her a valuable voice in the event marketing space.Tired of fighting for your event budget? Tune in now to hear Brittany's story and start making your event marketing strategy impossible to ignore.---------------------Connect with BrittanyOn her LinkedIn: https://www.linkedin.com/in/brittany-elizabeth-lindquist/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
The trade show is over, but the real work has just begun. How you follow up with leads after an event can make or break your sales pipeline. In this solo episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, shares one of the most critical (and often neglected) aspects of event marketing: the follow-up.Based on his experience and a recent post on LinkedIn, Matt outlines 9 actionable strategies to help you turn event leads into real business opportunities. Whether you're looking to build stronger connections, schedule post-show meetings, or create meaningful touchpoints that stand out, this episode will give you practical advice you can use right away.Here's what Matt will cover:✅ The right way to schedule meetings during the event for post-show success.✅ Qualifying leads: Why proper qualification is key and how to ensure your team is doing it right.✅ Tracking your interactions: How to ensure the data you gather leads to better follow-ups.✅ Personalizing your outreach: Simple tips to make your post-event messages resonate.✅ The power of fast follow-up: Why speed matters and how to get ahead of the competition.✅ Creative ways to engage leads, from offsite events to podcast invites.With these tools in your arsenal, you'll stop losing leads to bad follow-up practices and start turning your events into real, revenue-driving opportunities.Don't miss this episode, and learn how to make every event a long-term sales and marketing channel!Connect with Matt:On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On his Company: https://rockwayexhibits.com/
In the rapidly evolving world of event marketing, owned events have reached a critical tipping point. More and more companies are shifting away from traditional trade shows and leaning into intimate, customer-focused gatherings to build deeper relationships and drive real value.In this special mini-episode, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to unpack why these hosted events are taking over—and how to do them right. Drawing from real-world examples and their own experience, Matt and Pablo explain why the old playbook of keynotes and generic sessions no longer cuts it.They discuss:✅ Why understanding your audience's needs is essential to creating an impactful event.✅ How to curate meaningful experiences and avoid common event mistakes that leave attendees underwhelmed.✅ The key to making your event a relationship-builder, not just another pitch-fest.Whether you're just starting to consider hosting your own event or looking to refine your approach, this episode is packed with actionable insights that will help you stand out in a crowded landscape.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Event marketing is evolving, and so are the strategies that drive its success. In this episode, recorded live from Event Marketing Congress 2024, we bring you a series of interviews with top industry professionals who offer fresh perspectives on making events more sustainable, efficient, and impactful.In this compilation, you'll learn:✅ Hannah Parsley on crafting eco-friendly events without losing attendee engagement.✅ Greg Beach on how agencies can enhance their collaboration with corporate event teams.✅ Minal Shah on using Salesforce's V2MOM to align your event strategy with business goals.✅ Drew Bush on building client trust when managing event budgets.✅ Sarah Atchley on cultivating meaningful relationships within the event industry.✅ Dia Kelly on effective expense tracking and budget management.✅ Cindy Philips on the role of customer advisory boards in driving event success.Whether you're managing a massive trade show or a small corporate event, this episode will provide you with actionable tips and strategies to help you deliver memorable and results-driven events. Don't miss this essential guide to elevating your event marketing!Connect With ThemHannah Parsley: https://www.linkedin.com/in/hannahparsley/ Greg Beach: https://www.linkedin.com/in/glbeach13/ Minal Shah: https://www.linkedin.com/in/minaldshah/ Drew Bush: https://www.linkedin.com/in/drewbush/ Sarah Atchley: https://www.linkedin.com/in/sarah-atchley/ Dia Kelly: https://www.linkedin.com/in/dia-stokes-kelly/ Cindy Philips: https://www.linkedin.com/in/cindypphillips/ Connect With MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
In a world where true leadership is defined by influence, authenticity, and trust, how can leaders navigate the challenges of today's business landscape to create meaningful impact? In this powerful keynote from the Event Marketing Congress 2024, Jerry Macnamara, seasoned CEO and leadership expert, shares his transformative journey and the pivotal lessons he learned along the way.Jerry opens up about his personal experiences—from working relentless 100-hour weeks and facing a life-threatening health scare at just 26, to leading a company through significant financial turmoil. His story is a compelling reminder of the importance of living life on your own terms and the distinction between happiness and fulfillment.Listen in to discover:✅ Why aligning your personal values with professional actions is key to a fulfilling career.✅ The power of influence over authority and how it drives organizational success.✅ Strategies for building trust and fostering a cohesive, high-performing team.✅ Jerry's three-part framework for bridging the leadership gap and leading authentically.And so much more…This episode will challenge you to rethink your approach to leadership and inspire you to lead with greater authenticity and purpose. Don't miss this exclusive insight from Jerry Macnamara's keynote at EMC 2024!Connect with Jerry:On his LinkedIn: linkedin.com/in/jerrymacnamara Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Every event marketer knows the struggle of finding relevant, peer-driven education that truly addresses the challenges of today's landscape. Event Marketing Congress 2024 was born out of this very need. We realized that as the value proposition of events evolves, so too must the opportunities to learn, grow, and connect with peers at a higher level. We didn't just talk about it; we did it. And in doing so, we created a space where top minds could come together, share their insights, and redefine what event marketing can be.But pulling off an event like this wasn't without its challenges. However, these challenges became opportunities for innovation and success.Join host Matt Kleinrock, Pablo Gonzalez, CEO of Be The Stage, and Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, as they unpack the most valuable lessons from the Event Marketing Congress 2024.Here's what you'll learn:✅How to align content and event strategy to minimize risks✅Actionable tips on how to directly link your events to measurable results✅Why peer-driven education is key to staying aheadAnd more!Don't miss out—your next big idea could be one insight away. Connect With ThemPablo Gonzalez: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Mollie Stahl: https://www.linkedin.com/in/molliestahl/ Connect With MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
Ever feel like you're juggling a million things when planning an event?Let's be real, we all want our events to be memorable and impactful. Whether you're handling intimate dinners or massive trade shows, getting it right is essential.But here's the kicker – most of us are struggling with tight budgets, limited time, and the pressure to make every detail perfect.That's why we're bringing you Rachel Russell, a seasoned event planner who's been through it all. She's currently the Assistant Director, Brand, Marketing and Communications at EY and leads the Entrepreneur Of The Year® Greater Los Angeles program, recognizing top business leaders globally.Rachel's experience includes spearheading the transition from in-person to virtual events during the pandemic, delivering a first-class client experience and building brand eminence.Tune in and learn:✅ How to keep your sanity while balancing strategic planning and detailed execution.✅ Smart ways to maximize impact despite budget constraints and time limitations.✅ Time management tips to make sure every detail aligns with your vision.Rachel's journey is packed with insights and real talk that will inspire you to elevate your event planning game. This is the episode you don't want to miss if you're ready to take your events from good to mind-blowing!---------------------Connect with RachelOn her LinkedIn: https://www.linkedin.com/in/rachelannerussell/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.So we've brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost of Conversations.”François and Matt dive into:✅Discovering why not all event interactions are created equal and how to measure the true impact of meaningful business conversations.✅How François's method can help you work backwards from desired outcomes to create a focused and effective event plan.✅The common mistakes companies make when calculating ROI and how to avoid them to ensure your event dollars are well spent.If you've ever felt overwhelmed by the complexity of proving your event's ROI, or you're eager to fine-tune your strategy in this post-pandemic landscape, this episode is exactly what you need!Connect with FrançoisOn his LinkedIn: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
Mentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events industry? We all know the journey to success can be challenging, filled with uncertainties and questions—and that's exactly where having a mentor can make all the difference.Morgan Wood, Marketing and Events Manager at Q-PAC, reached out to us in search of guidance, and we immediately thought of Gerilynn Marburger, Director of Global Events at Hewlett Packard Enterprise, whose passion for mentorship was evident from our very first live show with her. Gerilynn's enthusiasm to help Morgan set the stage for a meaningful mentorship journey that we can't wait to share with you.In this episode, you'll discover:✅ How to establish clear goals and expectations in a mentoring relationship✅ The real challenges and triumphs of maintaining a mentor-mentee relationship, from imposter syndrome to breakthrough moments✅ Tips on how to approach potential mentors and make the most out of your mentorship experienceAnd more!This isn't just another conversation about professional development; it's a real, raw, and relatable story that underscores the highs and lows of finding and nurturing mentorship.Connect With ThemGerilynn Marburger: https://www.linkedin.com/in/gerilynnmarburger/ Morgan Wood: https://www.linkedin.com/in/mperry22/ Connect With MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/
Welcome to the 100th episode of “Event Marketing: Redefined”! Since our inception, our mission has been to build a community for event marketers, providing a space to learn, connect, and grow. We've been advocating for strategic, intentional event marketing that drives real results, and it's only fitting that for this special episode, we focus on reducing event overwhelm—a topic that resonates with so many of our listeners.Event marketers are constantly balancing an ever-growing list of tasks while striving to create memorable experiences, and they often face pressure to do more with less. But with limited resources and increasing expectations, managing the logistics and execution can become overwhelming.Join us as Heather Schneider, the Event Operations Manager at Tyler Technologies, shares her wealth of knowledge. With over ten years of experience, Heather has led the operational strategy for over 800 annual trade shows and is renowned for her strategic implementation and leadership in the events industry.She joins Matt to discuss:✅ Proven supplier negotiation strategies to help you stay organized and reduce stress. ✅ The importance of creating playbooks and standardizing processes for event planning. ✅ How to cultivate genuine, beneficial partnerships with vendors for long-term success.Tune in to gain valuable insights from Heather and get practical tips to manage your event workload more effectively.Connect with HeatherOn her LinkedIn: https://www.linkedin.com/in/heatheraschneider/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
As we continue to bring you the best insights in event marketing, we pulled out the 5 most fundamental concepts to modern event marketing. Join Matt Kleinrock and recurring guest, Pablo Gonzalez, as they break down what people want these days, and how to deliver on it, know if you're doing it right, and get the support you need from your team.In this episode, you'll hear:✅ What Attendees Are Begging For: the value prop at events has shifted. If you're not giving people what they actually want right now, they're not coming back.✅ Delivering An Experience: showing up without thinking about the exact experience you are going to deliver is the same as burning money. We discuss a two step framework for it.✅ ROI Measurement vs Pipeline Impact: If you're just measuring leads and direct sales, you're setting yourself up for unpredictable results, but if you set out to measure pipeline impact, you'll build a compounding advantage.Matt and Pablo bring their dynamic chemistry and deep industry knowledge to this episode, making it both informative and engaging. Tune in to gather actionable insights that you can implement right away.Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
The term "experiential" is frequently tossed around in the event marketing industry, but what does it really mean? And how has its interpretation evolved over the years?Everyone talks about providing an experience, but the true essence of what makes an event memorable often gets lost. Sensory and emotional elements blend to create a holistic experience, and human connections play a vital role. However, understanding and applying these elements can be challenging.In this episode, we've invited Kassidy Gala Carpenter, Director of Global Events at World Fuel Services, to break down the real definition of "experiential" and share the practical applications and challenges she has faced.She and Matt will discuss:✅ Tailoring experiential strategies to different event scales and types.✅ Practical steps to create a memorable event experience from start to finish.✅ Metrics and feedback mechanisms to measure the success of experiential elements.And more...Don't miss this opportunity to peel back the curtain on what truly makes an event experiential!Connect with KassidyOn her LinkedIn: https://www.linkedin.com/in/kgalacarpenter/Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing.In this episode, you'll hear:✅ Blueprint for Crafting Great RFPs: Discover essential steps for creating compelling RFPs that get the best responses.✅ Creative Booth Themes: Explore innovative booth themes from CES and other trade shows to make your booth unforgettable.✅ Top 10 Revenue Rules for Trade Shows: Learn strategies for pre-show marketing, lead capture, follow-up, and more to maximize ROI.Matt and Mollie have great chemistry and a wealth of experience, making this episode both informative and engaging. Tune in to gather actionable insights that you can implement right away.Connect with Mollie:On her LinkedIn: https://www.linkedin.com/in/molliestahl/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
Event marketers are always looking to create impactful and engaging experiences. They pour immense effort into planning and executing events that resonate with attendees. But, often the focus is on the logistics and external elements, overlooking the vital aspect of fostering genuine connections among participants. This can leave events feeling mechanical and attendees disengaged.On this week's episode of “Event Marketing: Redefined,” host Matt Kleinrock sat down with Liz Lathan, Co-Founder and CMO of The Community Factory. Liz brings a wealth of knowledge from her 20-year career in corporate events and her passion for creating engaging, community-focused experiences. They discussed:✅ How to transition from focusing solely on event logistics to prioritizing attendee engagement and connection.✅ How to design events that cater to both extroverts and introverts, making sure everyone feels included and valued.✅ Practical tips for integrating community-building activities into your event planning process to enhance attendee experience and satisfaction.By shifting the focus from mere attendance to meaningful participation, event marketers can create more impactful and memorable events that attendees will be eager to return to!Connect with LizOn her LinkedIn: https://www.linkedin.com/in/lizlathan/ Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better.That's why it's time we take a deep dive into what we know people are asking for and who is out there creating the events people want.Matt Kleinrock, CEO of Rockway Exhibits + Events, is hosting a conversation about it with our show's producer, chief ideator, and live event fanatic, Pablo Gonzalez, to discuss:✅ The one thing event audiences crave and continue to invest in✅ Who is hosting events that fit the demand (and what they're doing right)✅How Rockway is executing an innovative event strategy in line with what THEY believe events should be likeWe'd love to hear what you're hearing people ask for, who you think is doing it right, and what you think about our ideas on it.Tune in to this edition of Event Marketing: REDEFINED!Connect with Pablo:On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/
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