Podcasts about b2b seo

This week's episode of Win The Hour, Win The Day Podcast interviews, Tom Jacobs.   Is SEO dead because of AI? Not even close. In this episode, B2B SEO expert Tom Jacobs breaks down what is really happening with Google, AI, and how your business should respond. This is a clear, no-hype talk about how to win search in 2026 without chasing every new trend.   In this practical and eye-opening conversation, you'll learn: -Why Google still matters even with ChatGPT and AI tools rising fast. -What “Generative Engine Optimization” really means in simple terms. -Why clear answers beat cute marketing every single time. -How to use question and answer content to rank in Google and AI search. -The smart way to study your top competitors and do it better. -How Reddit and other platforms can give you free content ideas. -Why brand mentions and partnerships help you show up in AI results. -What Google Search Console actually tells you and how to use it. -Why traffic without leads means you have a match problem, not a traffic problem. -How to use ChatGPT to analyze your SEO data and plan your next blog posts.   Tom makes one thing clear: the rules are not gone, they are just being reorganized. If you stay simple, clear, and focused on real questions your audience asks, you will still win.   Get ready for practical steps you can use right away. If you want steady traffic, better leads, and a smarter SEO plan for the AI world, this episode gives you the roadmap.   Win The Hour, Win The Day! www.winthehourwintheday.com   Podcast: Win The Hour, Win The Day Podcast   Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast   You can find Tom Jacobs at: LinkedIn: https://www.linkedin.com/in/thomaspjacobs/

Mandy Fröhlke ist zurück bei digit.ly – und blickt mit frischer Perspektive auf die größten Veränderungen im B2B-SEO. In dieser Folge spricht unser Head of SEO darüber, warum sich durch KI-Suche und AI Overviews zwar viel verschiebt, die Basis guter Suchmaschinenoptimierung aber gleich bleibt: technische Sauberkeit, klare Inhalte und eine starke Marke. Außerdem geht es um Zero-Click-Optimierung, Vertrauen, Brand Building, Content-Differenzierung und die Frage, warum B2B-Unternehmen gerade jetzt nicht in den KI-Einheitsbrei abrutschen dürfen. Mandy beschreibt SEO 2026 als Disziplin, die Menschen überzeugen soll, auch wenn KI-Systeme Inhalte zunehmend mitbewerten.--Mandy auf LinkedIn Bucht euch ein Meeting mit Mandy

#786 Is SEO dead — or just evolving? In this myth-busting episode hosted by Kirsten Tyrrel, we sit down with Steven Schneider, co-founder of TrioSEO and long-time SEO strategist, to get the truth about what still works in today's AI-driven world. Steven shares his journey from building and flipping Amazon affiliate sites in college to scaling a seven-figure B2B SEO agency — all powered by organic traffic. You'll learn why SEO isn't going away anytime soon, how AI is reshaping search behavior, and what it takes to get your business ranked in Google and ChatGPT today. From building niche content and smart backlink strategies to guest podcasting and digital calculators, Steven breaks down exactly how to future-proof your visibility online without sounding like a robot or getting buried in jargon. If you've been overwhelmed by SEO — or thought it was over — this episode will help you see it in a whole new way! (Original Air Date - 6/23/25) What we discuss with Steven: + SEO isn't dead — just evolving + College days flipping Amazon niche sites + Built 40 sites, hit seven-figure revenue + Co-founded TrioSEO B2B agency + How to rank in Google and ChatGPT + Clarity > jargon for webpage copy + Backlinks via guest podcasting + Content depth: calculators, case studies + Start bottom-of-funnel, niche hard Thank you, Steven! Check out TrioSEO at ⁠TrioSEO.com⁠. Follow Steven on ⁠LinkedIn⁠. Watch the ⁠⁠⁠video podcast⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dots Oyebolu speaks to Sam Dunning, Sales Director and Co-Owner of Web Choice*, about driving measurable demand using SEO, website performance and strategic content development. Sam shares how B2B companies can unlock bottom-of-funnel results, improve lead quality and build brand equity — all through smarter organic strategies. He also discusses the shift toward zero-click content, his approach to gated versus ungated assets and how to build out content engines that work long after publishing.Key Takeaways:(00:00) Introduction.(06:33) SEO is more than traffic — it strengthens all GTM channels.(12:45) Start with high-intent search terms from in-market buyers.(16:27) Use sales and success teams to identify content themes.(18:48) Zero-volume keywords can still signal strong buying intent.(21:39) Niche terms outperform broad keywords in B2B SEO.(24:00) Review top pages and one-up competitors with richer detail.(26:54) Gated content blocks SEO unless it's highly valuable.(27:18) Focus content on bottom-funnel terms to drive conversions.(31:00) Social proof builds trust and reinforces content performance.(35:03) Podcast guesting is a powerful PR and backlink strategy.Resources Mentioned:Sam Dunninghttps://www.linkedin.com/in/samdunning/Breaking B2B | LinkedInhttps://www.linkedin.com/company/breaking-b2b/Breaking B2B | Websitehttps://www.breakingb2b.com/Web Choice UK | Websitehttps://www.webdesignchoice.co.uk/Insightful Links:https://www.leadfeeder.com/blog/demand-generation-tactics/https://firstpagesage.com/seo-blog/b2b-saas-seo-best-practices-for-2023/https://www.blendb2b.com/blog/the-best-b2b-demand-generation-strategies-for-2023 *Since recording the interview, Sam Dunning has changed companies and is now the Founder of Breaking B2BThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay Smartfindsmarketing.com About the Guest(s): Melih Oztalay is the CEO of SmartFinds Marketing, a distinguished digital marketing expert with over three decades of experience. He has led the firm for 21 years under its current branding, playing a pivotal role in transforming digital strategies into revenue-driving initiatives for Fortune 500 companies, tech startups, and professional service firms. Known for his sharp insights and thought leadership within the marketing industry, Melih frequently contributes to well-regarded publications like the Search Engine Journal and Crain's Detroit, and is a sought-after speaker at marketing conferences nationwide. Episode Summary: In this dynamic episode of The Chris Vos Show, host Chris Vos invites seasoned digital marketing trailblazer Melih Özeyranli to delve into the continually evolving landscape of digital marketing, AI advancements, and strategic ROI in business. With over 30 years of experience steering SmartFinds Marketing, Melih shares his insights on transforming online strategies into effective revenue-generating engines, and why a robust strategic foundation is essential for marketing success. As they explore AI's rapid advancements, Melih emphasizes the importance of adapting to new technologies to outpace competition, offering compelling insights into the omnichannel approach to B2B SEO and the role of AI in boosting conversion rate optimization. The discussion turns to the intricacies of B2B SEO and common missteps in marketing strategies, as Melih highlights the importance of schema in optimizing sites for search engines. He provides valuable tips on conversion rate optimization, detailing how AI is revolutionizing content creation, video production, and website visitor conversion tactics. Throughout their conversation, Chris and Melih Oztalay underscore the necessity of embracing technological change swiftly and strategically to maintain a competitive edge in the fast-paced digital market landscape. Key Takeaways: Digital marketing is rapidly evolving; staying ahead of the curve with AI and technology adoption is crucial for effective business strategies. Conversion Rate Optimization (CRO) is vital for B2B companies wanting to turn website visitors into leads, utilizing active call-to-action strategies. Understanding your marketing ROI foundations and metrics is critical—identifying what net profits are needed to justify marketing expenses ensures strategic spending. Comprehensive SEO strategies should involve schema integration, accurate page titles, and structured internal & external linking to improve ranking effectiveness. Embrace change swiftly in marketing technologies; as industry dynamics evolve, early adoption can make all the difference in staying ahead. Notable Quotes: "In today's world, it's hard to be an expert. You have knowledge, you have experience, and the question is how do you apply it?" – Melih Oztalay "If you wait until something's proven, you're late." – Melih Oztalay "The AI tool is creating what I call a journey funnel per visitor." – Melih Oztalay "How do you learn about AI agents and how they can handle your mundane daily activities?" – Melih Oztalay "Understanding your marketing ROI foundations and metrics is critical." – Melih Oztalay

#467 Is SEO dead — or just evolving? In this myth-busting episode hosted by Kirsten Tyrrel, we sit down with Steven Schneider, co-founder of TrioSEO and long-time SEO strategist, to get the truth about what still works in today's AI-driven world. Steven shares his journey from building and flipping Amazon affiliate sites in college to scaling a seven-figure B2B SEO agency — all powered by organic traffic. You'll learn why SEO isn't going away anytime soon, how AI is reshaping search behavior, and what it takes to get your business ranked in Google and ChatGPT today. From building niche content and smart backlink strategies to guest podcasting and digital calculators, Steven breaks down exactly how to future-proof your visibility online without sounding like a robot or getting buried in jargon. If you've been overwhelmed by SEO — or thought it was over — this episode will help you see it in a whole new way! What we discuss with Steven: + SEO isn't dead — just evolving + College days flipping Amazon niche sites + Built 40 sites, hit seven-figure revenue + Co-founded TrioSEO B2B agency + How to rank in Google and ChatGPT + Clarity > jargon for webpage copy + Backlinks via guest podcasting + Content depth: calculators, case studies + Start bottom-of-funnel, niche hard Thank you, Steven! Check out TrioSEO at TrioSEO.com. Follow Steven on LinkedIn. Watch the ⁠⁠video podcast⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Digital Coffee Marketing Brew, host Brett Deister talks with Steven Schneider, co-founder and CEO of TrioSEO, about the importance of human-focused SEO strategies for B2B and SaaS businesses. Steven shares insights on creating compelling SEO content that drives meaningful results and the evolution of SEO from the 'wild west' era to today's focus on building trustworthy brands. They discuss challenges in B2B SEO, effective approaches to bottom-of-the-funnel content, and emerging trends like personal branding and AI search. Steven also offers practical advice on balancing SEO for algorithms and human readers, measuring the impact of SEO on sales pipelines, and ensuring long-term value for clients.Guest Bio:Steven Schneider is an experienced SEO specialist with nearly a decade devoted to helping businesses thrive on Google. Focused primarily on the B2B and SaaS industries, Steven crafts tailored strategies that drive meaningful growth through organic search. While he steers clear of e-commerce and local SEO “entirely different beasts,” as he says Steven's passion for all things search and content makes him a go-to expert in his field. Always at the forefront, he's now expanding his expertise into AI-driven search, and he's never short on industry stories or enthusiasm. For Steven, SEO isn't just a job it's a lifelong fascination.3 Fun Facts:Steven Schneider is a self-proclaimed coffee snob thanks to his wife's family, who owns Herkimer Coffee.He always starts his SEO strategies at the "bottom of the funnel" for maximum business impact.Steven is very active on LinkedIn, posting daily and chatting with folks about SEO and marketing.Key Themes:Human-focused approach to SEO strategiesImportance of branding over simple websitesBottom-of-funnel, high-intent content creationPatience and long-term mindset for SEOBalancing Google optimization with human readabilityPersonal branding and C-suite visibility trendsMeasuring SEO success by sales pipeline impact

Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn't convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle.In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true.What You'll Learn:The myth of "SEO is dead"—and why some want you to believe itWhy high-volume keywords often fail for B2B companiesHow to identify money keywords that bring in real sales calls and revenueWhen SEO isn't the right strategy for your companyWhy technical SEO is often a waste of time for smaller B2B sitesHow SEO fits into the messy, multi-channel B2B buying journeyContent strategies for tackling competitive keywordsExpert Insights & Strategies:Stop chasing vanity metrics—focus on search terms buyers actually useHow to reverse-engineer top-ranking competitor pages to rank fasterWhy SEO doesn't always take 6-12 months—how to see results in as little as 90 daysHow to build landing pages that rank well and convert visitors into customersTimestamps:[00:00:12] The myth of "SEO is dead"[00:01:42] The traffic trap: B2B's biggest SEO mistake[00:05:04] Why SEO doesn't always take 6-12 months[00:07:41] When SEO isn't the right strategy for B2B[00:10:15] Money keywords: The terms that actually drive revenue[00:12:47] Case study: Outranking HubSpot in 50 days[00:17:18] Why technical SEO is overrated for small B2B sites[00:21:18] Smart strategies for ranking in competitive spaces[00:24:36] How SEO fits into a multi-channel B2B strategy[00:32:45] Sam's journey building the Breaking B2B podcast[00:38:27] The viral “Ask The Public” LinkedIn seriesAbout Sam DunningSam Dunning is the founder of Breaking B2B, an SEO and content agency that helps B2B SaaS companies generate qualified leads through search. He hosts the Breaking B2B podcast and is the creator of the popular "Ask The Public" LinkedIn video series, where he interviews random people on the street about marketing.Connect with Sam

►  A Wake-Up Call for Marketers & Founders! Book a call: https://www.breakingb2b.com/book-a-call 

►  A Wake-Up Call for Marketers & Founders! Sam has a great conversation with Sanja Gabler, CRO @ trapets.com. They cover: 

►  Learn a weird SaaS SEO strategy to rank #1 in record time 

Yagmur Simsek, from Search 'n Stuff, discusses how humans can collaborate with AI to create SEO content. In this episode, Yagmur shares her perspectives on: utilizing AI to identify content gaps and opportunities in B2B SEO, best practices for integrating human creativity with AI in content creation, maintaining authenticity in AI-assisted content for B2B markets, key metrics to track the impact of AI-driven content on SEO performance, and ethical considerations in using AI for content creation and SEO. Show NotesConnect With: Yagmur Simsek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen as Impressive's Russ Macumber talks with Sam Dunning about B2B SEO