Lifetime at Work: Career Advice Podcast

Episode 95.  We tend to glamorize the entrepreneurs out there. The ones we follow and hear about are usually wildly successful and have made it many times over. But that isn't quite the story of most business founders.In this episode of the Lifetime at Work podcast, hosted by Greg Martin, serial entrepreneur Dave Burnett discusses his multifaceted career. Burnett shares his experiences running a promotional products business and a marketing agency, along with past ventures and key learnings from both successes and failures. The conversation delves into his early days playing junior hockey, his pivot to entrepreneurship following a short-lived hockey career, and his involvement with companies like Achievers. Burnett also offers insights into adapting in the face of technological advancements like AI and maintaining a healthy relationship with money. Key takeaways for aspiring entrepreneurs include the importance of client feedback, staying updated with trends, especially in digital marketing, and finding balance and support in one's personal life.00:00 Introduction to the Podcast00:23 Meet Dave Burnett: Serial Entrepreneur02:06 Dave's Early Life and Hockey Career05:11 First Foray into Business: The Beer Rep08:35 Founding Achievers.com11:44 Promotional Products and Marketing Ventures14:06 Lessons from Entrepreneurship18:59 Navigating Failures and Learning from Mistakes22:39 The Role of AI in Business24:10 AI's Impact on Various Industries25:51 The Journey of AI Adoption27:30 Real Business Impacts of AI28:31 The Role of AI in Content Creation31:04 Encouraging AI Use in Education33:22 Entrepreneurial Challenges and Money42:27 Advice for Aspiring Entrepreneurs46:50 Conclusion and Contact Information

Episode 94.  At first the definition of success can seem pretty easy, but over time what success means to each of can change. Sometimes to get it we also have to change the path.In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Carolina Lasso, a seasoned marketer with a prominent career at Google. Carolina shares her journey from burning out at Google to discovering her true purpose, which led her to become an author and a purpose coach. They delve into her early career, her experience with mental health challenges, and her subsequent quest for a meaningful life. The conversation covers the concept of success, societal expectations, individual purpose, and the transformative power of helping others. Carolina also discusses her latest book, 'The Purpose Reset,' co-authored with colleagues, and its focus on finding purpose at individual, team, and organizational levels. They wrap up with practical advice on integrating purpose into everyday life and the importance of authentic self-reflection.00:00 Introduction to the Podcast00:23 Meet Carolina Lasso: From Google to Purpose01:37 Carolina's Journey: From Burnout to Purpose04:07 The Meaning of Success and Personal Fulfillment09:18 The Turning Point: Panic Attacks and Self-Discovery11:54 Writing 'The Purpose Reset' and Its Impact16:31 Purpose in Work and Life: A Balanced Approach23:44 The Helpers High: Why Helping Others Feels Good25:31 Maslow's Hierarchy and Finding Fulfillment27:29 Balancing Corporate Ambitions with Personal Purpose29:08 The Importance of Authentic Living31:24 A Near-Death Experience and Its Lessons34:46 The Power of Reflection and Legacy37:53 Connecting Through Success and Purpose38:46 The Role of Risk in Personal Growth42:45 Final Thoughts and How to Connect

Episode 93.  What's an agency business and what do you do after building one to 100 people and then selling? Retire?In this episode of the Lifetime at Work podcast, host Greg Martin interviews John Ghiorso, founder of Orca Pacific, an Amazon media agency, which he successfully built and sold. John shares his journey from an accidental agency owner to a seasoned entrepreneur now setting up a venture studio model to launch multiple niche-focused marketing agencies. Key topics include the dynamics of running and scaling agencies, the importance of aligning company values, the impact of AI on agency businesses, and strategies for hiring and retaining top talent.00:00 Introduction to the Podcast and Guest00:23 John's Agency Journey01:30 Understanding the Agency Business03:12 Starting and Scaling an Agency05:28 Retirement and New Ventures08:10 Hiring and Retaining Talent12:32 Company Culture and Values19:12 Deciding to Sell the Business22:09 Personal and Market-Based Reasons for Selling23:01 Navigating the Competitive Landscape of Amazon Agencies24:41 The Impact of COVID-19 on Business Strategy25:27 The Acquisition Process and Choosing the Right Partner26:49 Life After Acquisition: Working with Media Monks29:11 Reflections on Entrepreneurship and Leadership31:23 Advice for Aspiring Agency Professionals34:32 The Future of Agencies in an AI-Driven World43:31 Key Traits for Successful Agency Leaders46:56 Resources and Final Thoughts

Episode 92.  Networking never goes out of style and hasn't changed, it all can start with a cup of coffee which has certainly helped Marc Reede across his career working with many Hollywood icons.In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Marc Reede, a seasoned agent for high-profile motivational speakers and author of the book 'The Coffee Code.' Reed shares his career journey, starting from his law school days to becoming an agent for celebrities like Tom Hanks, Magic Johnson, and Simone Biles. The conversation delves into Marc's techniques and experiences, including the importance of storytelling and making impactful connections through 'coffee meetings.' Reed emphasizes the significance of relationships and being genuinely nice in professional settings. The discussion also highlights Reed's book 'The Coffee Code,' which offers advice and life hacks for young professionals and those shifting their career paths. The episode provides valuable insights into networking, career development, and the art of motivational speaking.00:00 Introduction to the Podcast00:23 Meet Marc Reede: Career as a High-Profile Speaker Agent01:06 The Journey from Law School to Lecture Agent02:48 Breaking into the Motivational Speaking Industry04:12 What Makes a Great Speaker?07:53 The Coffee Code: Insights and Inspiration11:50 The Power of Networking and Storytelling27:08 Career Day and Networking Tips36:18 The Importance of Being Nice40:23 Conclusion and Final Thoughts

Episode 91.  A wealth of experience comes from someone who joined the tech world with experiences at as such places as Google, Slack, Salesforce and most recently Humane. Not surprisingly, the experience eventually leads to becoming a founder herself.In this episode of the Lifetime at Work podcast, host Greg Martin interviews Brooke Hartley Moy, co-founder of the AI startup Infactory. Brooke shares her journey from being a history major with no programming background to co-founding a tech company. The discussion covers her career trajectory, insights on working at major tech companies like Salesforce and Google, and the challenges and benefits of starting her own company. Brooke also explores the future of AI, the importance of soft skills in the tech industry, the complexities of venture capital, and her experiences as a woman in tech. She emphasizes the need for continuous learning, adaptability, and the value of personal relationships in career development.00:00 Introduction to the Podcast00:23 Meet Brooke Hartley Moy01:07 Brooke's Journey into Tech04:05 Breaking into the Industry13:09 Starting Infactory15:42 Challenges of Entrepreneurship17:57 Venture Capital Insights23:53 Women in Tech34:27 AI Optimism and Skepticism40:22 Advice for Aspiring Professionals42:32 Conclusion and Farewell

Episode 90.  Mary Spio has a very impressive background. She's a rocket scientist who turned to the movie industry to transform how the industry delivered content. She built a virtual reality platform while also working to let content creators better monetize their work. What's behind all this?In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Mary Spio, founder and Chief Visionary Officer of Seek (CEEK) - a platform designed to monetize online content. Mary's journey is discussed from her beginnings as an aerospace engineer, working with companies like Boeing to her current endeavors in VR and AI powered content monetization. They delve into the challenges creators face with free content, the importance of VR in training and education, and how CEEK empowers creators to control and monetize their own data using blockchain technology. The conversation provides insights on the evolution of virtual reality, the future of content monetization, and valuable career advice.00:00 Introduction00:23 Meet Mary Spio: From Aerospace Engineer to CEEK Founder01:50 Understanding CEEK: A Platform for Content Monetization06:30 Mary's Journey: From Digital Cinema to VR19:05 The Future of VR and Content Monetization36:15 Career Reflections and Advice for Aspiring Entrepreneurs40:26 Conclusion and Final Thoughts

Episode 89.  It's hard to create one successful business, but if you can take what you learn from doing one thing and apply it to another the opportunities are endless. They key: getting really good at one thing.In this episode of the Lifetime at Work Podcast, host Greg Martin interviews David Steele, a successful restaurateur and founder of One Wealth Advisors. They discuss David's journey from working in the restaurant industry during high school to founding a highly successful restaurant group in San Francisco and a thriving financial planning practice. Key topics include his love for hospitality, the transition to wealth management, building successful businesses through systematic processes, and career advice for young professionals. David also shares insights on the evolution of the restaurant industry, the impact of the Me Too movement, and the role of technology and AI. Additionally, David talks about his involvement in other entrepreneurial ventures, including a restaurant company in New York, a rock and roll band management company, and a yoga studio.00:00 Introduction to the Podcast00:23 Meet David Steele: Restaurateur and Financial Planner01:16 David's Journey: From Restaurants to Wall Street02:55 The Allure of the Restaurant Industry05:15 Hospitality in Finance: A Unique Perspective07:01 Starting Flour + Water: Challenges and Successes12:16 Universal Business Principles for Success16:21 David's Diverse Ventures and Board Roles18:00 Building Systematic Processes for Success30:23 Empowering Teams and Delegation31:44 The Evolving Restaurant Industry35:20 Final Thoughts and Contact Information

Episode 88.  How do you put yourself in the position as a founder to solve a really big and complex problem—while building a great company along the way?In this episode of the Lifetime at Work podcast, host Greg Martin interviews Frank Rohde, founder and CEO of Ownify, about his diverse career in financial services and his mission to make homeownership more accessible for first-time buyers. Frank discusses his early life in Germany, his transition from banking and consulting to launching financial startups, and the challenges he faced during the .com bust. He explains the impetus behind Ownify and how the company aims to reduce barriers to homeownership through innovative financing solutions. The conversation also covers the broader economic factors affecting housing affordability and the balance of creating impactful work that also yields financial returns.00:00 Introduction to the Podcast00:23 Meet Frank Rohde: From Wharton to Ownify01:06 Frank's Early Life and Career Beginnings02:51 Consulting at Oliver Wyman07:29 The Dot-Com Boom and Bust15:25 Joining FICO and Leveraging Data17:23 Nomis Solutions: Price Optimization in Financial Services21:34 Navigating the Financial Crisis23:13 Reflecting on Career and Future Goals26:15 Identifying the Housing Crisis27:12 The Genesis of Ownify28:07 Economic Factors Affecting Home Ownership30:30 Challenges for First-Time Home Buyers37:45 Ownify's Innovative Solution46:39 Balancing Financial Return and Impact50:12 Conclusion and Call to Action

Episode 87.  Neil Twa has built the type of business that can be repeated again and again. He's in the world of e-commerce and has lots to share after trying again and again, failing and finding the way.In this episode of the Lifetime at Work podcast, host Greg Martin interviews Neil Twa, CEO of Voltage Holdings. Neil shares his unconventional career journey, from learning about the internet to having to file for personal bankruptcy for a failed venture to working his way up in the corporate tech world at Sprint and IBM. Following a personal tragedy, Neil made the leap to entrepreneurship, building a successful e-commerce business through innovative product strategy rather than invention. They discuss the evolution of e-commerce, the importance of automation, and practical advice for aspiring entrepreneurs. He emphasizes the need for a purpose-driven approach and strategic thinking in building a sustainable and profitable business.00:23 Meet Neil Twa: From Fighter Pilot Dreams to E-commerce Expert01:23 Neil's Early Career and Internet Beginnings04:00 Transition to Entrepreneurship and Early Challenges10:03 The Shift to Affiliate Marketing and E-commerce12:25 Understanding E-commerce and Amazon's Role20:45 The Power of Data and Innovation in E-commerce26:25 Testing the Engine: 18 Months of Discovery26:51 Rapid Brand Launches and Market Domination27:21 Teaching and Scaling: From Employees to Partners28:47 Acquiring and Automating Businesses30:21 Veteran-Focused Business Growth31:28 The High Voltage Business Builders Podcast32:09 Building an Eight-Figure Business Strategy34:21 The Importance of Patience and Realistic Expectations35:06 The Role of the Operator in Business Success45:26 Creating Value and Purpose in Business47:31 Special Offer and Final Thoughts

Episode 86.  If we each have 90,000 hours to work in our lives, what's the best use of this time? What is the best way to balance the “feel good” part of your work with the “making money” park?In this episode of the Lifetime at Work Podcast, host Greg Martin welcomes Georgina Enthoven, a venture capitalist and author of 'Work That's Worth It'. They discuss Georgina's global career experience, the struggle of balancing income with meaningful impact, and the importance of finding a job that aligns with personal values. Key topics include the effective altruism movement, the societal pressures young professionals face, and strategies for finding fulfilling career paths that combine income and impact. Georgina also shares insights from her book and personal journey, highlighting the need for rewarding career choices that align with both financial and altruistic goals. The conversation touches on the influence of having children, the role of role models, and provides practical advice for young professionals aiming to make a positive difference in the world through their careers.00:00 Introduction to the Podcast00:23 Meet Georgina: A Journey Across Continents01:15 Balancing Ambition and Heart in a Career02:11 The Struggle Between Income and Impact03:43 Finding Fulfillment in Meaningful Work05:16 The Importance of Aligning Career with Values08:16 Effective Altruism and Personal Fulfillment10:19 Real-Life Stories of Impactful Careers13:29 Navigating Financial Pressures and Career Choices14:43 The Concept of 'Enough' and Career Satisfaction15:43 Personal Reflections on Career and Impact22:51 Advice for Young Professionals Seeking Impactful Careers23:57 Exploring B Corps and Ethical Companies24:30 Combining Income and Impact in Various Industries24:59 Strategic Career Moves for Greater Impact25:54 Balancing Career and Personal Life31:41 The Role of Financial Security in Career Choices33:32 Elon Musk as a Role Model39:35 Introducing the Book: Work That's Worth It42:22 The Importance of Community and Connections44:40 Podcast and Final Thoughts

Episode 85.  Finding a fast growing business that is ready to grow like a rocket is tough, but we've all heard the stories of employees who join early and cash-in big with stock options on an exit. The nuances behind finding, nurturing and growing those companies is hard. Sometimes the great ideas with lots of momentum go to zero.In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Nahed Khairallah, an HR expert and former founder who has worked with over 100 companies. Karela shares his unique journey from IT to HR, driven by curiosity about why successful companies fail. They discuss the common pitfalls of scaling startups, particularly issues with founders hoarding work and rapid, unmanaged hiring. Karela offers insights into identifying when to hire, fixing internal processes first, and engaging employees in the company's vision. Learn valuable lessons on building strong organizational infrastructure and the importance of effective communication from an HR professional who emphasizes process improvement over immediate hiring.00:00 Introduction to the Podcast00:23 Meet Nahed Khairallah: HR Expert and Founder01:20 Nahed's Journey into HR03:39 Pro Bono Work and Building Expertise11:42 Scaling Companies: Common Challenges15:51 Identifying a Good Place to Work21:21 Hiring the Right People for Startups26:09 Hiring the Right People: Key Strategies27:09 Addressing Internal Issues: A Case Study34:58 Transforming Company Culture42:14 The Role of HR in Scaling Startups43:37 Podcast Insights and Common Themes48:10 Connecting with the Podcast Host

Episode 84.  M&A is an ever evolving world that we can always keep learning from. It's a world based on relationships, but technology is creeping in more and more leaving lots to discuss with two M&A junkies.In this episode of the Lifetime at Work podcast, host and M&A advisor himself Greg Martin interviews Kison Patel, founder and CEO of the M&A software tool, DealRoom, and host of the podcast M&A Science. Patel shares his journey from working as an M&A advisor to transitioning into technology. They discuss the inception of DealRoom and the challenges faced in its early days, the trends and future of the M&A industry, and the benefits of integrating software tools in M&A processes. The conversation also touches on Patel's philosophies on entrepreneurship, the importance of customer feedback, and the strategic use of AI in improving efficiency. This episode provides valuable insights for M&A professionals, entrepreneurs, and anyone interested in the intersection of technology and business.00:00 Introduction to Lifetime at Work Podcast00:23 Meet Kison Patel: M&A Expert and Entrepreneur01:08 Kison's Journey from M&A Advisor to Tech Founder02:06 The Birth and Growth of Deal Room03:47 Challenges and Lessons in Entrepreneurship06:47 The Role of Technology in M&A12:41 Insights from M&A Science Podcast and Agile M&A Book22:08 Balancing Multiple Roles and Continuous Learning28:41 Advice for Aspiring Professionals and Entrepreneurs38:27 Final Thoughts and Closing Remarks

Episode 83.  Pursuing a passion is common career advice we all hear, but is it good advice we should be preaching?In this episode of the Lifetime at Work podcast, host Greg Martin interviews Drew Ingle, author of 'Pride Over Passion: Five Rules to Career Satisfaction.' The conversation delves into Drew's journey of finding a satisfying and enjoyable career, which he subsequently chronicled in his book. They discuss the impact of upbringing on career drive, the importance of balancing passion and skill, and the role of failure and relationships in professional development. Drew also shares his experiences moving through different career phases, including his insights on the significance of continuous learning and emotional intelligence. This episode offers valuable takeaways for anyone navigating their career path, especially those entering the workforce.00:00 Introduction to the Podcast00:23 Meet Drew Ingle: Author of Pride Over Passion00:53 Drew's Early Career Journey05:23 The Impact of COVID and Writing a Book06:38 The Reality of Following Your Passion09:21 Balancing Passion and Skills14:06 Lessons from Football19:08 Finding Your North Star24:10 Choosing Career Paths: Money vs. Happiness25:38 Embracing Failure: Emotional Intelligence27:40 Teaching Kids About Failure34:44 The Importance of Relationships in Career41:01 Writing and Publishing a Book42:40 Pride Over Passion: Key Takeaways45:28 Conclusion and Final Thoughts

Episode 82. Some of the most important things to us are relationships and family. Winning at both can mean the difference between success or struggle.In this episode of the Lifetime at Work podcast, host Greg Martin interviews Casey Jacox, a keynote speaker, consultant for sales leaders, and host of the podcast Quarterback Dadcast. Jacox discusses his career transition from a successful sales executive at Kforce to writing "Win the Relationship, Not the Deal," and becoming an executive coach. The conversation delves into the dual themes of balancing fatherhood with professional life and building meaningful relationships in sales. Casey shares insights on embracing vulnerability, the importance of emotional intelligence in career growth, and practical tips for being present as a dad. He also offers anecdotes from his own experiences and highlights the value of curiosity and patience in fostering both personal and professional relationships.00:00 Introduction to the Podcast00:23 Meet Casey Jacox01:10 Casey's Career Journey02:04 Family Life and Work Balance03:43 Early Career Aspirations05:17 Transition to Coaching and Writing07:52 The Importance of Relationships in Sales09:39 Becoming an Executive Coach15:29 Belief and Overcoming Fear22:12 Practical Sales and Coaching Tips25:54 Overcoming Professional Challenges26:29 The Power of a Growth Mindset29:41 Starting the Quarterback Dadcast32:15 Common Struggles of Modern Dads35:43 Balancing Parenting and Personal Growth42:09 The Importance of Meaningful Relationships47:24 Embracing Gratitude and Final Thoughts

Episode 81.  Sales is the engine of any successful business, yet many professionals are afraid of sales, struggle to do it well without a proper system. What separates top-performing organizations and people from everyone else?In this episode of the Lifetime at Work podcast, host Greg Martin interviews Gui Costin, founder of Dakota, a firm specializing in investment sales and distribution. Costin shares his journey in sales, the lessons he's learned about respecting the sales process, and how a structured approach can transform results.They discuss the fundamentals of winning deals, the power of persistence, and why having a repeatable sales system is crucial for long-term success. Costin also shares insights on finding the right role, aligning your strengths with the right job, and building a career where you can thrive.The episode provides valuable takeaways for sales professionals, business leaders, and anyone looking to refine their sales strategy and create a career that's both fulfilling and built for success.

Episode 80.  The professional careers of many impressive people have spanned some combination of investing (or private equity), operating (and/or founding a business) and advising. But when and how do we consider the right balance and the right time for each?In this episode of the Lifetime at Work podcast, host Greg Martin interviews Robert Levin, an M&A expert and founder of CIS Ventures. Levin shares his journey from working in various industries and founding companies to transitioning into private equity. They discuss Levin's extensive experience, covering topics like the evolution of private equity, the opportunities in lower middle market businesses, raising capital, advisory roles, and the key differences between being an operator and investor. Levin also gives advice on how to navigate the intricacies of raising capital, the importance of having the right team, and strategic thinking, particularly in leveraging emerging technologies like AI. The episode provides valuable insights for entrepreneurs, investors, and business operators looking to understand the complexities and opportunities within the private equity landscape.00:00 Introduction to Lifetime at Work Podcast00:23 Meet Robert Levin: From Founder to Private Equity01:20 Robert's Early Life and Career Beginnings04:01 Transition to Private Equity and Advisory Work05:07 Understanding the Private Equity Landscape10:12 Private Equity's Impact on Various Industries13:27 Comparing Roles: Operator vs. Private Equity Investor20:10 Future Opportunities in Private Equity28:57 Challenges in Matching Investors and Businesses29:43 Early Stage Struggles and Investor Expectations31:22 Importance of People in Business Success34:17 Recruiting vs. Hiring: Building the Right Team37:15 Raising Capital: Strategies and Advice44:53 Interviewing Investors: A Crucial Skill49:43 Final Thoughts and Contact Information

Episode 79.  AI is transforming the workplace at a rapid pace—some see it as a threat, while others embrace it as a tool for unprecedented productivity. But what does it really mean for knowledge workers like us?In this episode of Lifetime at Work, host Greg Martin sits down with Matt Leta, founder of Future Works, an AI-native professional services firm. Matt is also the author of LEAP, a book about how organizations can embrace innovation and AI, and the founder of Future Horizon, a non-profit supporting innovators. Through Future Works, he has collaborated with major companies like Apple, Google, Blueplanet Energy, and GNC.Matt shares his unique perspective on AI's impact on the workplace and how he found himself at the forefront of this transformation. His journey began when he launched a remote agency, unknowingly setting the stage for an AI-driven future by digitizing everything his company did. When AI's potential became clear, he leaned in—and hasn't looked back.This conversation explores how we can understand and work with AI, the challenges humans will face as automation accelerates, and the deeper search for meaning we may all undergo as technology reshapes our roles. Matt believes the future is coming fast, and there's a lot to unpack.

Episode 78.  AI can be both a scary development and a great advancement to improve productivity - but what does it mean for us as workers in the knowledge economy?In this episode of the Lifetime at Work podcast, host Greg Martin interviews Greg Shove, a serial entrepreneur and AI expert. Shove discusses his journey from Canada to Silicon Valley, his various startups, and his current ventures - Section and Machine & Partners. The conversation centers on AI's role in transforming the workspace and education. Shove emphasizes the importance of adopting AI to stay competitive, highlighting the rapid advancements in AI technology and its potential impact on various industries. He also provides insights into how individuals and companies can leverage AI to enhance productivity, optimize operations, and prepare for the future. The discussion extends to the evolving value of traditional education in an AI-driven world and the need for both employers and educational institutions to adapt to these changes.00:00 Introduction to Lifetime at Work Podcast00:23 Meet Greg Shove: A Journey from Canada to Silicon Valley01:45 Early Career and First Startup Success03:41 The Move to Silicon Valley and Business School06:18 Venturing into AI: Founding Section and Machine & Partners08:43 Navigating Challenges and Pivots in Business12:21 The Impact of AI on the Workforce27:02 Optimizing with AI: The Next Step27:44 Transforming Products and Services with AI28:31 The Impact of AI on Incumbents29:23 Big Tech's AI Ambitions37:00 The Future of Education in an AI World46:09 The Role of AI in Upskilling52:52 Conclusion and Final Thoughts

Episode 77.  We're all driven to have an impact of some sort or another at work. Likewise, when we invest, having an impact is a very nice bonus as well. In this episode of the Lifetime at Work podcast, host Greg Martin interviews Mike Winterfield, founder of Active Impact Investments, Canada's largest climate tech seed fund. They discuss Mike's journey from recruitment to founding a clean technology venture capital fund, the types of companies he invests in, and how these companies are addressing climate change while generating financial returns. Mike shares his strategies for evaluating potential investments and the importance of having a high-functioning board. He also offers career advice for those looking to make an impact and resources for learning more about climate tech.00:00 Introduction to Lifetime at Work Podcast00:23 Meet Mike Winterfield: Founder of Active Impact Investments01:18 Mike's Career Journey and Investment Philosophy03:43 Building and Supporting Climate Tech Startups17:34 The Importance of Board Roles and Governance30:56 Recruiting Top Talent for Startups35:44 Balancing Social Impact with Financial Returns37:35 Advice for Aspiring Entrepreneurs and Final Thoughts42:21 Closing Remarks and How to Stay Connected

Episode 76.  Those with careers in Venture Capital live an exciting life, trying to discover young founders who can create the next great product and company to drive incredible returns. In this episode of the Lifetime at Work podcast, Greg Martin interviews Rafe Barbaros, a venture capital partner at Mistral Venture Partners. Rafe shares his journey from being a CTO and founder of various startups to becoming a venture capitalist. The conversation covers strategies for success in venture capital, the Canadian venture capital landscape compared to the US, and the importance of understanding market size and having founder empathy. Rafe also offers advice for young founders and aspiring tech professionals. The episode provides valuable insights into what it takes to thrive in the VC world and the tech industry.00:00 Introduction to the Podcast00:17 Guest Introduction: Raif Barbaros01:37 Raif's Early Life and Career Beginnings02:04 Transition to Canada and Early Career05:02 Defining the Role of a CTO08:51 Journey into Venture Capital13:34 Mistral Venture Partners: Strategy and Differentiation18:52 Investment Approach and Competition24:38 Unexpected Funding Connections25:28 Strategies for New VCs26:20 Investment Focus and Background28:18 The Long-Term Game of VC Compensation34:07 The Role of a VC in a Startup41:26 Advice for Aspiring Founders44:26 Closing Remarks and Contact Information

Episode 75.  In this episode of the Lifetime at Work podcast, host Greg Martin interviews Martin Mayorga, the founder of Mayorga Coffee. They discuss Martin's journey from growing up in Latin America to discovering the coffee disconnect between its origin and its sale in North America. The conversation delves into Martin's challenges and achievements in building his company, his commitment to supporting small farmers, the complexities of the coffee industry, and his perspectives on the responsibilities of businesses and consumers. Martin also shares personal insights, anecdotes about his family, and travel tips. Listeners will gain a deeper understanding of the coffee trade and the importance of sustainable practices.Listeners can use the code MARTIN15 to get 15% off orders from the Mayorga Coffee website.00:00 Introduction to the Podcast00:17 Meet Martin Mayorga: Founder of Mayorga Coffee02:13 Martin's Early Life and Journey to the US06:49 Discovering Coffee and Starting a Business09:17 Challenges and Ethics in the Coffee Industry12:34 Consumer Responsibility and Industry Practices16:03 The Reality of Coffee Pricing and Market Dynamics20:49 The Role of Retailers and Consumer Trust27:34 Overcoming Business Failures28:31 Financial Struggles and Resilience31:08 Current Focus and Future Goals37:49 Life Philosophy and Advice40:49 Exploring Latin America45:14 Consumer Responsibility and Brand Integrity47:55 Conclusion and Call to Action

Episode 74.  In this episode of the Lifetime at Work podcast, host Greg Martin interviews Ivan Barratt, founder and CEO of BAM Companies, which has acquired approximately $1.3 billion in real estate transactions. Ivan shares his journey from property management to owning large multi-residential apartments, offering advice on making money in real estate, discussing his biggest investment successes and challenges, and emphasizing the importance of building a strong company culture. They also explore the pros and cons of being a hands-on real estate investor versus investing through professionals, highlighting important lessons for aspiring entrepreneurs.00:00 Introduction to the Podcast and Guest00:56 Ivan Barrett's Business Overview02:13 Journey into Real Estate04:48 Early Challenges and Learning Experiences09:32 Raising Capital and Scaling Up18:16 Personal Insights and Company Vision19:35 Childhood and Entrepreneurial Roots21:12 Family Business Background21:27 Real Estate Investment Strategies22:11 Owner Operator vs. Passive Investor24:00 Challenges of Real Estate Management26:47 Vacation Properties and Market Risks28:44 Private Equity and Apartment Investments30:53 Navigating Market Volatility35:51 Career Advice for Aspiring Investors39:58 Final Thoughts and Contact Information

Episode 73.  In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Erika Wasser, co-founder of Prospr, a software tool designed to manage frontline employees across multiple locations. Erica shares her journey from starting a salon chain to co-founding a software company, discussing the challenges faced by non-technical founders, the social importance of salons and barbershops, and the common issues in managing deskless workforces. The conversation delves into the significance of well-informed teams for customer experience, the power of culture-building tools, and strategies for overcoming communication barriers in large-scale businesses. Erika also provides insights on the role of AI in frontline operations, the importance of inclusivity and flexibility for employees, and her personal experiences with failure and resilience in entrepreneurship.00:00 Introduction to the Podcast00:16 Meet Erica Wasser: From Standup Comedian to Entrepreneur01:09 The Birth of Prosper: Solving Frontline Communication Challenges02:19 Real-World Examples of Communication Breakdowns05:23 Building Prosper: A Non-Technical Founder's Journey07:49 Erica's Career Journey: From Entertainment to Salons12:12 The Role of AI and Technology in Frontline Work17:51 Engaging Frontline Employees: Strategies and Insights22:58 The Chipotle Effect23:38 Challenges in Building a Business25:15 The Software Industry Transition26:53 The Unique Salon Experience29:47 Navigating Growth and Marketing32:29 The Future of Venture Capital36:30 Advice for Aspiring Entrepreneurs38:34 Conclusion and Contact Information

Episode 72.  In this episode of the 'Lifetime at Work' podcast, host Greg Martin interviews Molly Magarik, a seasoned professional in government and political consultancy. The conversation explores Molly's career journey from a political science major with healthcare interests to a deputy cabinet secretary during the COVID-19 pandemic. Molly shares insights on the interplay between campaigns and government service, the impact of the COVID-19 pandemic on public health policies, and the intricacies of working in a politically charged environment. They also discuss the personal and societal dynamics of political careers, the importance of internships, and advice for those looking to enter the political arena. Molly's reflections on the recent presidential election, change management, and the future of political dialogue in the U.S. offer valuable food for thought.00:00 Introduction to the Podcast00:17 Meet Molly McGarrick00:21 Molly's Early Career and Political Beginnings01:12 Career Path and Personal Insights06:23 The Impact of Internships07:37 Fast-Paced World of Political Campaigns13:01 Navigating Government and Public Health15:23 Challenges During the COVID-19 Pandemic21:44 Political Philosophy and Career Motivation26:46 Making Tough Decisions in Leadership27:52 Reflections on the Recent Election28:20 Understanding Disaffection in America29:37 Challenges of Change Management30:17 Fear and Change in Society31:22 The Role of Conversations in Society32:58 The Impact of the Pandemic on Social Dynamics34:06 The Entrenched Political System39:11 Advice for Aspiring Politicians39:59 The Value of Internships and Networking45:05 Personal Reflections on Career and Mentorship48:29 Future Goals and Career Aspirations52:05 Closing Thoughts and Contact Information

Episode 71.  In this episode of the Lifetime at Work podcast, host Greg Martin interviews Adam DeMartino, co-founder of the once very hot venture capital backed mushroom startup called Smallhold.DeMartino shares his entrepreneurial journey to get him to starting Smallhold, from discovering his love for early stage business, to the highs of raising significant venture capital and facing the challenges that led to the company's bankruptcy and restructuring. They discuss the intricacies of mushroom farming, the impact of venture capital, and the values that drive DeMartino's work. This candid conversation offers insights and lessons for current and aspiring entrepreneurs as they question what it means to be successful and to fail.00:00 Introduction to the Podcast00:17 Meet Adam DiMartino00:19 The Rise and Fall of Smallhold01:34 Adam's Journey Before Smallhold06:07 The Birth of Smallhold06:16 Adam's Motorcycle Adventure10:44 Entrepreneurial Spirit and Family Influence12:56 Building the Mushroom Business15:13 Scaling Up and Seeking Investment26:25 Expanding to the Texas Market26:49 Pandemic Accelerates Growth27:08 Mushroom Kits: A Pandemic Success29:06 Building Farms in Texas and New York29:31 Facing Bankruptcy and Reorganization32:42 Lessons from the Journey38:09 The Importance of Fungi43:24 Advice for Young Entrepreneurs47:42 The Power of Mushrooms49:04 Conclusion and Final Thoughts

Episode 70.  In this episode of the Lifetime at Work podcast, host Greg Martin interviews Eugene Polevoy, co-founder of Blue C Capital, a private equity firm focused on investing in service-based businesses. Eugene shares his career journey from being an automotive mechanic to starting his own private equity fund. They discuss Eugene's early days in investment banking at BMO, his extensive experience in private equity at ONCAP and Imperial Capital, and his strategic approach to investing in service-based businesses. Eugene highlights the importance of having a unique angle, leveraging digital marketing skills, and making data-driven decisions. He also talks about the challenges he faced and the factors that led him to establish his own firm.00:00 Introduction to the Podcast and Guest01:11 Eugene's Current Role and Focus03:25 Early Career and Background07:05 Transition to Private Equity11:16 Learning and Growing in Private Equity14:49 Insights on Investment Banking19:10 Developing Investment Strategies22:52 Balancing Fund Mandates and Flexibility25:38 Leveraging Digital Marketing in Business Growth27:22 Transition from ONCAP and New Opportunities27:53 Exploring the Auto Aftermarket and Housing Industries30:46 Challenges and Decisions in Private Equity33:15 Building Frontier and Entrepreneurial Ventures38:55 Raising Capital and Investment Strategies46:35 Finding Your Niche in Service-Based Industries50:27 Conclusion and Contact Information

Episode 69. In this episode of the Lifetime at Work podcast, host Greg Martin interviews Matt McLean, founder of Uncle Matt's Organics. Celebrating its 25th year, Uncle Matt's is America's leading organic juice brand. Matt shares his family's deep roots in Florida's citrus farming, transitioning from conventional to organic agriculture, and the journey of building a national brand. The conversation explores topics such as selling the business to Dean Foods, buying it back after their bankruptcy, competing against industry giants like Coke and Pepsi, and advice for aspiring entrepreneurs. Matt emphasizes the importance of leadership, sales skills, and financial literacy in building a successful business.00:00 Introduction to the Podcast and Guest01:53 Matt McLean's Business Roots and Early Career04:00 The Birth of Uncle Matt's Organics06:38 Challenges and Successes in Organic Farming12:44 Building and Scaling the Business16:16 Selling and Reacquiring the Business22:15 Navigating the Orange Juice Industry22:57 Commitment to Organic Farming24:09 Innovations in Juice Products25:21 Challenges Competing with Giants28:23 Expanding Product Lines30:53 Lessons from Failures33:53 Family Dynamics in Business38:51 The Perfect Glass of Orange Juice42:06 Advice for Aspiring Entrepreneurs43:33 Where to Find Uncle Matt's Products

Episode 68. In this episode of The Lifetime at Work Podcast, host Greg Martin interviews Annie Bergevin, a fractional CFO and advisor for tech startups based in Montreal. As the founder of On Point Business Plans and a guest lecturer at Columbia Business School, Annie shares her career journey from investment banking at Credit Suisse and CIBC World Markets to entrepreneurship. The conversation dives into her role in helping startups raise capital from VCs, tips for creating the perfect pitch, and the importance of a solid financial foundation. Annie also discusses the evolving landscape of startup funding and educational changes for MBA students aspiring to enter the entrepreneurial world.00:00 Introduction to the Podcast00:16 Meet Annie Bergevin: Fractional CFO and Advisor01:11 Annie's Role in Helping Startups04:15 Annie's Career Journey06:26 Starting On Point Business Plans07:44 Navigating the VC Landscape09:24 Raising Capital: Tips and Challenges12:39 The Importance of Financial Organization19:11 The Role of Personality in Entrepreneurship21:17 The Current State of Venture Capital33:22 Advice for Aspiring Entrepreneurs37:26 Annie's Future Goals and Final Thoughts39:04 Conclusion and Farewell

Episode 67. In this episode of the Lifetime at Work podcast, host Greg Martin interviews Pat Brough, author of 'The Real Confident You'. Pat shares his intense story of battling anxiety and depression, culminating in a suicide attempt at 16. They discuss Pat's journey to recovery, the impact of social media, and his newly found confidence. Pat explains why he wrote his book, the importance of authenticity, and the challenges high school students face today. The conversation also touches on career fulfillment, gratitude, and how to find positivity in life. Finally, Pat offers advice to parents navigating their children's relationship with social media.00:00 Introduction to the Podcast00:17 Meet Pat Brough: Author and Survivor00:27 Pat's Journey: From Rock Bottom to Recovery08:14 The Impact of Social Media on Mental Health13:42 Struggles with Identity and Authenticity17:50 The High School Experience and Its Challenges19:01 The Unseen Pressures of Modern Youth19:58 Pat's Suicide Attempt: A Turning Point21:23 Understanding the Struggles of Mental Health22:11 Parental Reactions and Empathy22:56 The Journey to Recovery23:19 Overcoming Overstimulation25:25 Building Self-Confidence29:07 Finding Passion and Career Fulfillment34:53 The Importance of Patience and Perspective38:05 The Role of Gratitude and Positivity42:34 Advice for Parents on Social Media43:45 Conclusion and Final Thoughts

Episode 66.  In this episode of the Lifetime at Work podcast, host Greg Martin interviews Jenny Wu, founder and CEO of Mind Brain Emotion, a company that produces emotional intelligence card games for both adults and children. Jenny, an expert in emotional intelligence with degrees from Harvard and UC Berkeley, and teaching experience at UC Irvine, shares insights from her varied career and personal life. The conversation spans topics such as the significance of emotional intelligence, balancing parenting and career, the role of university education today, and Jenny's journey from industry to academia. Additionally, they discuss the impact of parental expectations, the challenges women face in balancing motherhood and their careers, and tools for developing better emotional intelligence at any age.00:00 Introduction to the Podcast and Guest00:59 Jenny Wu's Background and Career Journey02:08 Mind Brain Emotion: The Human Skills Game04:19 Inspiration Behind the Game06:07 Early Career and Transition to Human Capital16:01 Balancing Career and Parenthood21:02 Understanding Emotional Intelligence24:06 Learning Emotional Intelligence as an Adult25:35 Recognizing and Addressing Blind Spots26:10 Practical Examples of Emotional Intelligence28:47 The Importance of Feeling Heard and Valued31:32 Navigating Academic and Professional Growth34:47 Launching a Business Through University Support36:10 Improving Higher Education39:47 Balancing Support and Independence in Parenting41:54 The Role of Discomfort in Personal Growth45:12 Final Thoughts and Resources

Episode 65.  In this Lifetime at Work podcast episode, Greg Martin interviews Bennett Maxwell, the founder and chairman of Dirty Dough, a booming gourmet cookie franchise. Bennett recounts his transformative journey from being a Mormon missionary in Mexico to excelling in door-to-door solar energy sales, eventually leading to the creation and rapid expansion of Dirty Dough. Listeners will gain insights into Bennett's philosophies on living well, financial success, brand creation, and the profound impact of effective sales techniques. The discussion delves into the challenges and triumphs of building a scalable business in the food industry, raising substantial capital, and working with seasoned industry leaders. It highlights Bennett's strategic approaches to franchising, the importance of organizational structure, and the emotional and financial ramifications of success. The episode also provides practical advice on connecting with advisors and emphasizes the pursuit of joy and fulfillment in business and life, over merely chasing financial goals. 00:00 Introduction to the Podcast and Guest 00:54 Bennett Maxwell's Early Life and Career Beginnings 01:27 The Journey into Door-to-Door Sales 03:26 Transition to the Solar Business 07:38 Investing in Dirty Dough 10:59 Challenges and Innovations in the Cookie Business 12:36 Franchising and Business Growth 16:50 Marketing Strategies and Owner Involvement 18:25 Doubts and Financial Challenges 21:44 Raising Capital and Leadership Changes 23:08 Equity Deal and Acquisition 25:12 Reflections on Money and Success 26:57 The Illusion of Financial Goals 32:58 Building a National Brand 42:14 The Importance of Advisors 46:32 Final Thoughts and Contact Information

Episode 64.  How do you get your message into the press? Well, there's a whole engine of people working hard to help, forming the public relations industry.This episode features guest Zachary Bernard, the Founder and CEO of We Feature You. His company is a PR firm focused on building industry professionals as leaders and authorities in their space.There's something a lot of people don't realize about public relations: It's less about gaining exposure and more about what you do with the exposure you get. This episode covers the modern media and public relations world and how all of us can thrive and understand the industry for the better.Key Takeaways and DiscussionThe breakthrough Zachary had a few years ago after talking to a friend.How he stumbled into the world of marketing.How to leverage the things you're already good at (and what that could look like).What their typical clients look like and what their specific needs are.The best way to start building your own brand from the ground up.Different ways you can get featured in the media, and the benefits of each.How to make the most out of the coverage you get and why it matters.Why inside connections are so important in the public relations world.The role that AI content plays in PR—and what happens when it goes too far.The best types of publications to be featured in and why.How to figure out if a publication is legit or not (and filter your best opportunities).What Zachary brings to the PR industry that's different and unique.

Episode 63.  There is a big engine of people behind the candidates in the world of politics. Exploring a campaign and election from the inside helps give insight into what's happening and why.Guest Matthew Krayton provides counsel to campaigns at the local, state and federal levels as well as to clients in the private and public sectors across the public relations landscape. He worked on special projects during Joe Biden's 2020 campaign and helped to create the “We Just Did” hat. He created his PR Consulting Firm, Publitics, in 2011 and has been growing his team ever since.Matthew has a unique view of the political landscape, and during the episode he shares his perspective of it through the lens of PR. He also shares insights into the relationship between social media and politics.Key Takeaways and DiscussionThe typical way (and time) Matthew usually meets his clients.How he got involved in political campaignsHow the approach to PR politics has changed and opened up to young people.The different ways that campaigns mirror startup companies.What makes Publitics a full-service PR firm.What consulting looks like in PR politics and politics-adjacent spaces.Why an overlap in values is important in public relations.The best social media platform for organic reach today.The difference between the Harris versus Trump campaign from a PR perspective.Why policy proposals sometimes take a back seat through values and personality.The secrets to running a seamless and successful campaign.Why empowering your people, especially your PR team, is crucial in all organizations.Why psychological safety is important in business, including those who work in politics.How people in the US today are reckoning with work culture (and changing it).

Episode 62.  A good career always starts one way and ends another. As you get older, not everything comes about moving up and more money, eventually the goal of legacy becomes the focus.Brenda Ha began her career in the corporate world, but when she started a family and started craving more flexibility, she decided to start her own business—a concierge service called Check Box Services. Building a business that suits her personal life has helped her create the kind of balance in her life that she values.The topic of legacy is something that has come up often in Brenda's work. During the episode, she discusses what she's learned about her own legacy and values since starting her business. She also shares great tips for those people in the initial stages of growing their career and how the older clients she has today are all striving for legacy and impact in their work.Key Takeaways and DiscussionBrenda's educational background and the experience she had in consulting and IT before starting her own company.How her life changed when she had kids and what she realized she needed to do.What they do at Check Box Services and who their typical client is.Why she's made the intentional decision to keep her team small.How she becomes like family to her clients and why it matters.How working for yourself differs from working for another business.Why legacy is important to Brenda and what it inspired her to get involved with.The importance of having role models who resemble you when you're young.The most translatable skills you can have in the workplace and how Brenda used them.Opportunities that you should keep your eyes open for as you start your career.Brenda's advice for figuring out what you want to do for work if you aren't sure.

Episode 61.  How do you know you should start a business, and how do you put the pieces of your life together to do it and be successful?Richa Gupta is a food entrepreneur who founded Good Food for Good, a fantastic lineup of sauces, condiments and related food products sold in grocery stores across North America. Richa's experience in becoming a mom combined with her desire to do something meaningful influenced her journey in bringing Good Food for Good into the world. In this episode, she shares the story of her journey into entrepreneurship and shares her tips for other people who are looking to build a meaningful career for themselves too.On top of all that, Richa has now transitioned into an advising role for similar businesses and is the Vice President of Partnerships and Development at the Canadian Food Innovation Network (CFIN) and discusses how this next step will help her make an even bigger impact.Key Takeaways and DiscussionWhere her career started, and the role Richa is filling today.Why Richa says she was always a believer and how that has helped her career.Where you should go if you don't know which career path is right for you.What Richa's (first) midlife crisis pushed her to pursue and where it led.Why insight is important in entrepreneurship. What sets Good Food for Good apart from other food companies. What she wishes she'd done first before starting her business.The model of business that became her saving grace.The role she still plays in Good Food for Good after stepping away.The goal of CFIN and what they're on a mission to help food manufacturers do.How having several mentors has helped Richa find the success she has today.How leaning into your journey can help you get through the challenges of your career.

Episode 60.  Check out this unique and really cool episode of the Lifetime at Work podcast, though it's a bit different than the others.Instead of our host, Greg Martin, asking the questions, this episode features an interview that Greg did as the guest on another podcast. The show is called Own Your Role with Dino Watt and it highlights leaders in the field of business sharing advice to guests.This is a great interview which is why we're replaying it here covering Greg's story and career, advice from his career and podcasts experiences and lots of other good nuggets along the way.

Episode 59.  Bill Vlaad is a well known name across Bay Street and the Canadian capital markets. He's one of the most important connectors in the business because as a recruiter, him and the team are forever trying to put the best people at the best companies.In this episode, host Greg Martin talks with the CEO of Vlaad and Company as he brings in-depth knowledge about the financial services industry and also discuss his previous experience as an investment banker and corporate development director.Professional cadence is a high value yet often overlooked skill in the finance world. Professional cadence encompasses someone's energy, methods, and the way they like to do things. As Bill explains, aligning a person's cadence is critical to finding that place in the working world where you belong and thrive.Key Takeaways and DiscussionWhat a valuable mentor looks like and why they aren't easy to find.The mentors who had the most significant impact on Bill's career.The services offered at Vlaad and Company and what makes them an industry leader.How they support students in learning about their industry and the finance market.Why Bill says he wasn't the best investment banker.The number-one thing Bill looks for in finance professionals and why.Why you shouldn't fake your way into a role (even if you really want it).How the finance industry offers brilliant careers for the right person.What firms could do a better job of in order to attract unique new candidates.The challenge Bill was expected to face in the industry that hasn't really impacted him.What the future looks like for Vlaad and Company as informed by their model.Who Bill counts on for new ideas to help him build a sustainable firm.Why being flexible in your tools and methods is important to your career evolution.

Episode 58.  We all complain about our jobs sometimes, its a part of the world of work. But much of our enjoyment comes from the culture within the organization we work for and can make a huge different in our personal job happiness and satisfaction.  This episode guest is Chris Dyer, an entrepreneur who started his business and found himself leading a culture that wasn't perfect. After selling his business he realized that many of the things that make a great company is a great culture and he was determined to understand the ingredients for this success. Chris took everything he learned and put it in his book “The Power of Company Culture: How Any Business Can Build a Culture that Improves Productivity, Performance and Profits.”He uses his knowledge to teach the fundamental things companies can do to improve their company culture to not only impact their bottom line, but to also become a business where people are happy to work.Key Takeaways and DiscussionThe accidental titles Chris identifies with and how being curious led to that.Why he decided to leave the world of HR to pursue something new.How Chris showed his entrepreneur skills from a young age.How his business became unscalable and what he did to fix it.The biggest challenge he faced after selling his business.The word that made him realize his true passion for keynote speaking.How Chris became an expert in company culture and why he teaches it now.The seven pillars Chris teaches in his book and why it works for any business.What most CEOs are good at versus what they tend to need help with.Signs of a great company culture (and signs that it's not so great).What your perspective about your team really means and why it matters.Why yearly surveys are not the answer to better company culture, and how to do better.The responsibilities of a leader and how they can prevent problems before they start.Why some people don't love their job and what their next move should be.

Episode 57. There are lessons to be learned from everywhere in life, and they're really fun when coming from a former fighter pilot.This episode's guest is retired fighter pilot and business consultant Jim Murphy. After his dream of being in professional baseball disappeared Jim went into sales, but didn't love it. Inspired by the movie Top Gun he joined the Air Force, where he retired after 12 years. Afterwards Jim turned to business and today is the founder of Afterburner Inc, a business consulting firm. While in the military, Jim went through training that resonated with him in a very powerful way. Now, he brings those same principles to the consulting world through his signature framework Flawless Execution. You can apply this framework to your business, career or anything in between.Jim truly believes in the power of planning. When done well, you can align all levels of an in both culture and mission. While he's stepped away from working inside Afterburner Inc's day-to-day operations to focus on Afterburner Capital, he's proud of building a business that has stood the test of time.Key Takeaways and DiscussionHow he got into management training and consulting.What inspired Jim to become a fighter pilot.The signature framework he came up with and what it teaches.Qualities and personality traits that make for a good fighter pilot.The importance of culture inside businesses of any industry.Why Jim decided to move on from the US Air Force and what he did next.How his parents helped instill a strong work ethic in him.How his “dream team” encouraged his journey into entrepreneurship. The role that helped Jim learn to sell, and how it helped him prove his model.Why you need simple and standardized planning for a successful execution.How to inspire and compel people in your organization to take action.The book that helped Jim scale his business (and why he reads it every year).Why he decided to pivot his focus from Afterburner Inc to Afterburner Capital.How to apply the Flawless Execution framework to grow your career.

Episode 56. There is the typical way to advance in a law career, and then there's the approach Niki Avraam took.Niki is a legal entrepreneur, speaker, and the co-founder of Howat Avraam Solicitors. When she saw room for societal growth and change, she decided to pivot from focusing on commercial law towards employment and discrimination. Her approach to her legal career is different than most. Instead of the traditional, she has focused on the future.Niki is working on answering some important questions: How do we shape the workforce of the future, how do we ensure people feel significant within their organization, and how can leaders support that? She'll share why she's so passionate about the work she does, plus where her desire to encourage agency in the workforce comes from.Key Takeaways and DiscussionNiki's career background and the many hats she wears now.How Niki came to build employment and discrimination departments.The power of autonomy and how having a personal stake changed her career trajectory.The difference that serving clients with empathy can make.Why becoming an entrepreneur in the legal space felt natural for Niki.The importance of operating outside of traditional perceptions in your work.Niki's desire to make an impact and how that's informed her professional growth.The evolution of the workplace and why it's important to remember to be of service.What the research shows about what actually brings us joy.What we can do to prepare for the integration of artificial intelligence in the workplace.Niki's struggle with the work-life balance and how she manages to make it work.Why it's important to bring your individuality to your industry.The interesting way you can go about building your leadership mindset.

Episode 55. Have you ever thought about the concept of a 4 day work week? Would it work with your job and the way you work? The question might force us to explore the idea of work, what we're trying to accomplish, productivity and our daily motivation.In this episode, guest Joe Sanok talks about his book Thursday is the New Friday, which is all about helping you transition to the four-day work week—whether the power to make that transition is in your hands or if you need guidance convincing the powers that be. Joe is also a trained therapist who brings a wealth of knowledge and thorough thinking to our jobs, careers and life around them.Joe identifies as “95% dad” and doesn't jive with the hustle culture. There is so much information—science, research, and stories—explaining why working less days of the week is a no-brainer. This book brings all these ideas together in a coherent way to spread the message of the four-day work week.Key Takeaways and DiscussionThe educational path Joe took and the side hustle that grew into something more.How he entered the world of podcasting and the work he does in that area now.Why Joe decided to start his podcast and how he used it to his benefit.The natural phases of business and why it's important to move away from the hustle.Why Joe was inspired to write Thursday is the New Friday and what it's about.Why you should consider exploring the four-day work week.How you can find your productivity sweet spot.What neuroscience says about slowing down, and how to best get things done.The value we give money and when we tend to hit diminishing returns with it.The difference between the book The 4-Hour Workweek and Joe's book.How a four-day work week might look different across industries.How a team can approach experimenting with a four-day work week.The benefits early adopters of this type of work schedule will reap.Why you should question what you really want instead of letting your default take over.

Episode 54. How's your resume looking right now? Have you revisited it in a while? Good, because this episode is all about getting the job, resumes, interviews, positioning yourself and everything else that goes with getting the job you want. Guest Matt Warzel is a career coach and resume writer, bringing over 10 years in human services and career advancement experience to help his clients secure roles with higher pay.Matt doesn't need to understand every industry to be a great career coach. He understands the process of hiring and knows what employers are looking for, and helps his clients connect the dots to meet the criteria of the role they really want. Matt shares tips for standing out to recruiters along with strategies for perfecting your resume and nailing an interview. Key Takeaways and DiscussionWhere his career started and how he learned about staffing and recruiting.How Matt started writing resumes and what was different about it back then.The five pillars of his business and how he serves his clients.What kind of career coach he's not and who is the best fit for him.How to effectively highlight the value you have for potential employers.Why you should always start the job hunt with your resume first.How Matt helps his clients reverse engineer their resumes.Red flags that recruiters keep an eye out for.Why LinkedIn is important, plus tips for optimizing your profile so it gets noticed.When it's right to reach out to a recruiter personally and when it's not.What makes a great interview and the key to getting it right.What a resume is actually for and why you should avoid acronyms and filler stuff.The best place to find a job if you're looking right now.

Episode 53. Frank Hanna started his career in his family's restaurant at 12 years old. His dad has his life planned out and that was in the family business. But, after almost two decades working alongside his family, he left it behind because the stress and overwhelming nature of a family business were too high. In this episode with host Greg Martin, Frank describes what he had to do to make it on his own. He ended up in the world of finance and wealth management eventually leading to founding his own company, RevolutionX Asset Management in 2021.It wasn't easy for Frank to step away from his family business—in fact, it was the scariest thing he's ever done. He left without a plan B and strained the relationship with his dad. After becoming an entrepreneur and hitting his career stride, it's all been worth it to find something he is truly successful at. Key Takeaways and DiscussionWhy he left his family business and the resulting fallout.The “punch-you-in-the-face” reality check he had in his new career.His approach to financial advising and the focus of his business today.What Frank thought he would do after college, and what happened instead.What Frank gave up when he left the family business.Why he couldn't afford to fail in his new career and when it became easier.The early learning experiences he had in his financial advising career.The unique niche RevolutionX has in the marketplace.How learning financial literacy now can help you years down the road.Why being an entrepreneur is not for everybody (but fits perfectly for Frank).Frank's perspective on whether or not his kids should work for him someday.Why it's never too late to make a move if you're not happy where you are.

Episode 52. Nick Goblirsch started his career in the HR (Human Resources) industry. He was in charge of hiring people and building organizations. Over time he became more successful by doing the jobs other people didn't want to do, like driving efficiencies and layoffs. Then one day he decided he needed to do something completely different and quit. Today Nick is the owner of I Heart Painting LLC, a house painting company. If that sounds like a big switch, well it is, and the full story is even better. Today, Nick inspires others as a speaker and coach of change, guiding others towards happiness and fulfillment through career transformation. Nick emphasizes that changing careers isn't always easy, but it's worth it to find your purpose and become happier in your everyday life.Key Takeaways and DiscussionNick's original ambition while he was at school and how he ended up in HR.What lessons he learned during his experience in sales.What inspired Nick to start a podcast and what it's about.How he found his passion for painting and what made him jump into it as a career.What originally turned Nick off from entrepreneurship and how he changed his mind.What he would tell himself if he could go back in time.What happens when people lose their purposes, and what to do about it.How to overcome anxiety and get out of a rut in your professional life.The importance of servant leadership and what makes someone a good fit for HR.How powerful it is to validate yourself versus seeking validation from others.The question his son asked that helped him dig himself out of career uncertainty.How to find your worth and communicate it to your clients and customers.

Episode 51. Rick Jordan is a keynote speaker and podcast host of the All-In podcast with Rick Jordan. He is the CEO & Founder of ReachOut Technology, a cybersecurity firm that recently went public. He's been featured on TV segments with all the majors channels - ABC, NBC, Fox, Bloomberg and more. Rick started his career at the bottom, without much of an education and only his drive. Over the years he was able to build a personal brand which helped build a company that's a platform for all the more he wants to achieve. With host Greg Martin the two discuss his journey, how to enjoy your job, branding, education and lots of advice for everyone in their career.Key Takeaways and DiscussionThe industry Rick works in and his previous job roles.Why he decided to go public with his IT consulting firm.The importance of having a personal brand and emphasizing your values.The 30/70 rule Rick tries to live by and how it improves his efficiency.How perfection is actually an ego problem.What his first career choice was and why he decided to pivot to tech.What you should be doing in your twenties (and what to avoid).Why you need to be “findable” and what that means in today's world.Why it's important to be all in when you decide to do something.How opportunities will show up for you in real life if you're open to them.The goal of Rick's podcast and what his mission is as a host.How he approaches his goals and why it's the best way to actually accomplish them.

Episode 50. For a special 50th episode, host Greg Martin shares his story of his early career in investment banking, through entrepreneurship and to today. He then covers some of the major takeaways from his own career and from his experience interviewing guests on the podcast. Throughout the episode he shares the journey beginning his career at Genuity Capital Markets, through the acquisition by Canaccord Genuity and starting the boutique firm Origin Merchant Partners. He then discusses the founding of Farm'r, the farm to table restaurant and catering business, through to rejoining Origin Merchant Partners after the pandemic.The lessons learned cover tips and ideas for how to start your career (and know where to start), along with some general takeaways around having a fulfilling career and how to enjoy your job more.Key Career TakeawaysAdvice for starting a career. Where do you start?Is investment banking a good place to start a career?Career as a form of self expressionMoving forward at all timesThe value of moneyBeing passionate about the jobWhat to do if you feel stuck in a job or careerPersonal attitude at workIf you hate your boss, know that you probably can't change themAdvice on taking a big career leap into something new

Episode 49. What are the options for starting a career in marketing? What are the options across in-house, agency and everything in between?In this episode, host Greg Martin interviews co-founder of Wild Coffee Marketing, Amy Anderson. Amy began her career working in New York in media and an account executive in the early days of digital media. She continued with a few in-house marketing roles before co-founding her current firm which today handles everything for their clients strategy to execution. Amy loves that marketing allows her to merge creativity with data-driven decisions, and co-founding her own company has made space for greater flexibility with her family. During the episode, she gives her tips for being successful in today's marketing space and what really matters when it comes to metrics.Key Takeaways and DiscussionHow she's utilized her education background in art history and English in marketing.The part of marketing Amy found was really important to her and why.How marketing owns the whole digital experience in today's world.The catalyst that led Amy to decide she was going to start her own business.The diversity of skills required to be successful in marketing today.How the agency model can be cost-prohibitive for small or mid-size businesses.The secret to standing out in today's marketing space.What you need to know first about your leads before you can hook them.The mistake Amy made early on in her career and what she learned from it.The boundaries set at Wild Coffee Marketing to promote a healthy work balance.Where innovation comes from and how company culture can support it.How the approach to leadership has changed, especially after the pandemic.

Episode 48. Lots of what determines whether we'll be happy with our job and thus our career, is tied to attitude. When you listen to this week's guest, you'll see she has a positive energy that makes “work fun”. Nicole Greer is an executive coach, consultant, and recruiter, but what's really interesting is her journey of finding work, taking a long break to raise her kids, and then coming back into the business world. She's got a lot of energy, which she credits for landing her in leadership positions.In this episode, Nicole and Greg  explore the strategies and systems designed to help you thrive professionally and enjoy the journey. She explains the importance of balancing strengths and weaknesses, plus the need to harness the six vital energies: physical, emotional, mental, spiritual, social, and financial.Key Takeaways and DiscussionWhy harnessing the six vital energies is the key to success.How a healthy work culture impacts employee satisfaction and productivity.The role of leadership, adaptability, and maintaining a positive mindset amidst the pandemic.Why post-COVID job hunting requires strategic resume building and maintaining a "victor mentality."The significance of networking and content promotion in the digital age.How a positive attitude, extra effort, and energy can lead to career advancement.Why balancing strengths and weaknesses is crucial in leadership roles.How harnessing vital energies can attract opportunities and create a positive vibe.The impact of culture on employee satisfaction and productivity in the workplace.The necessity of a positive attitude and proactivity in finding a fulfilling job.How a circa vitae transforms your resume for career success.The role of self-awareness and confidence in your resume.

Episode 47. Knowing who we are today helps us figure out the future, how we grow, and what our future holds. Iliana Oris Valiente is a futurist who heads innovation at Accenture Canada and is well-versed in the world of blockchain and AI. Her career accomplishments have been grand, but she truly learned about herself in 2021 when she suffered burnout, forcing herself to assess who she was and what she needed to succeed in her career.In this episode, Iliana shares her journey with host Greg Martin about today, where she understands how to embrace her personality to enjoy her working life. She has lots of advice on AI, how we can embrace the future, the future of work and how all this can help us become the person we want to be.Key Takeaways and DiscussionWhy her background and career trajectory are non-traditional.What she thought when she entered the world of blockchain and cryptocurrency. How her travel experiences influenced her interest in cryptocurrency.How her perspective as a CPA influenced the way she viewed crypto. Why Iliana always thought she would become an engineer and why she didn't.What led Iliana to burnout was the moment she broke down as a result.The importance of prioritizing your mental health and why it really matters.Why she describes herself as more of a “potted plant” than a “digital nomad.”How the “potted plant” analogy helps individuals find where they can truly thrive.The unique and exciting AI project Iliana is a part of right now.How Iliana sees the future of work and what's going to matter years from now.Why it's important in her role to be comfortable with uncertainty and ambiguity. How organizations are responsible for preparing their teams for the future.

Episode 46. We all get stuck in our careers and in our jobs sometimes. Part of getting through it is attitude, another part is awareness, and another part is just making decisions that match with your age and experience. In this episode, host Greg Martin discusses career paths across Wall Street, Silicon Valley and everything in between with Karthik Suresh. Karthik is the Co-Founder & CPTO of Ignition, an AI-powered platform for end-to-end planning, execution, and measurement for marketing and sales teams. He has had quite the career journey which included witnessing his company lose $400 million in 30 minutes on the trading floor, working as a PM at Facebook and of course the life of a career in tech.Karthik shares the details of his experiences leading up to starting his own business, including his time working in finance in New York and through the startup ecosystem. He also highlights how these experiences helped him build skills that came together to help him be successful in his business today along with lots of takeaways for young people with aspiring career ambitions.Key Takeaways and DiscussionWhere his career started and how he ended up at Facebook.The pros and cons of his experiences on Wall Street in a high-frequency trading environment.The unfortunate trading loss he encountered at a previous company.His experiences in New York in comparison to his friends in the Bay Area.What brought him to London Business School and what he learned.The highlights of his time working at Facebook.The gap Karthik identified that inspired his vision for Ignition.How Karthik connected with his Ignition co-founder Derek.How the individual skills built throughout his career came together to his advantage.What to do when your likelihood of failure is higher than success.How startups are being approached in Silicon Valley today and what's changed. The advice Karthik would give his past self if he could go back in time.The benefit of taking risks, especially when you're young.

Episode 45. What does it take to build the technology behind the leading software companies of today? The simple answer is a good CTO (Chief Technology Officer), which is the expertise and experience of Benjamin Johnson.Ben is the CEO and Founder of Particle41, a global software consultancy that offers end-to-end product development services. If you're a business looking to develop technology, they are the engine behind it, whether that be across software/app development or building the tech stack for your operation.Ben is skilled at taking complicated technology and simplifying it for people who aren't as well-versed in the nuances of software. Not only does he know the industry well, but he's also connected with some of the most talented individuals within it. This has allowed him to navigate and find success in the tech space by focusing on finding great matches first. In this conversation with host Greg Martin, they dive into the world of technology.Key Takeaways and DiscussionHow Ben found his way into the world of software consultancy.What Ben excels at the most and how it helps him fit into unique spaces in businesses.Why he emphasizes stage-appropriate discussions and holds back from “geeking out.”Finding balance between building a business and product development.What Ben looks for before he commits to a partnership as a co-founder.The unique origin of Particle41 and how Ben came to join as a co-founder. Common barriers of technology and how Particle41 helps businesses overcome them.Signs it's time for a business owner to reach out and invest in third party support.How discovering a company's core values helps you find the right professional fit.How the landscape of the workplace has changed over the last decade.The core evidence that makes Ben feel fulfilled and successful in the work he does. Why he chooses to focus less on their offers and more on their client's unique needs.The most efficient way to solve a problem—and the approach that doesn't work as well.