Podcasts about value prop

3 big ideas discussed in this episode: BIG IDEA #1: Value Prop of Managers / Management within all organizations BIG IDEA #2: Share my EP!C Management model to gain clarity on what management is BIG IDEA #3: Answer the question "If teamwork makes the dream work, what makes the team work?" Get the show notes for this episode here: https://AskJeremyJones.com/podcast

With the recent launch of a new $300 retail icon wine, Boulder, Kaiken continues to explore the potential for luxury wines from Argentina. Building on the last 15 years of Kaiken's other icon wine, Mai, Anita Correas, Commercial Director, and Gustavo Hormann, Director of Winemaking, discuss the global market for luxury Argentinian wines, how they approach launching them, and the brand-building impacts for the Kaiken brand.  Detailed Show Notes: Kaiken backgroundFounded in 2002 by Aurelio Montes (Chile)"Kaiken" is the name of a wild goose that crosses between Chile & ArgentinaExports to 60 countriesWinery in Vistalba, Mendoza (28ha), vineyards in Agrelo (60ha) & Los Chacayes, Uco Valley (150ha)60% on-premiseFrances Mallmann restaurant at the wineryRecently launched new luxury tier/icon wine - "Boulder"$300 retail price, 3,700 bottlesDeveloped over the last 10 yearsUnique 3ha block in Los Chacayes due to overflow of Arroyo Grande, full of big rocks/bouldersMalbec (64%), Cabernet Franc (28%), Petit Verdot (8%)Boulder launch planLaunched in Buenos Aires, Hong Kong, Korea, Brazil (São Paulo, Argentina's #2 export country), USBrazil's event had a more direct impact on salesMostly press/trade events that are smaller, in-personLikely less on-premise than Kaiken overall, more hand-selling to collectors and Michelin Star restaurantsVR w/ Google Glass to see the vineyard up close and go inside the soil has gotten positive feedback, but it is more expensive than a regular video (required 3 days of video shoots and a special camera)Mai - prior icon wine$100 retail price, 12,000 bottlesLaunched in 2009 from a 120-year-old vineyardMarketing more "maintenance" now2021 - redesigned packaging, got 98 pts and Top 100 from SucklingPrimarily sold in Argentina, then UK, US, Brazil, Japan70% of Argentinean wine is consumed domestically, delaying the need for exportsAverage export ~40% higher price than Chile (export-focused market, ½ the population, 2x wine production vs Argentina)More high-end wineries in Argentina vs ~5 in Chile>$100 market for Argentine wine - "not a huge market"Big domestic market - much of Mai, Boulder sold domesticallyConsumers looking at super high-end often do not look at the country of origin but more at the concept of the wineValue Prop for Argentine luxury wine - not influenced by oceans, high altitude, dessert wines, driven by the AndesReturn on Boulder is more than sales, but brand building for KaikenFocused on relationships with importersWant long-term relationships as they represent the brand globallyReach collectors through import partnersHas affiliated importer in ArgentinaMontes relationshipWas helpful on launch to piggyback on Montes brandNow Kaiken is more independent and only shares importers in a few countries (it used to have the same ones)Kaiken Ultra ($26) awarded Wine Spectator Top 100 (#30, highest Argentine wine)Wine drinkers can graduate from Ultra to Mai and othersKaiken's focus for each range of wines is to over-deliver for the price point vs linking the winesGood press in 2024 for Kaiken - #1 New World Winery from Sommelier Awards, Boulder rated best Argentinian red blend by Patricio Tapai (wine critic), Estate Malbec was Wine Spectator's best value wine Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.

The Daily Gwei Refuel gives you a recap every week day on everything that happened in the Ethereum and crypto ecosystems over the previous 24 hours - hosted by Anthony Sassano. Timestamps and links to topics discussed: https://daily-gwei-links.vercel.app/recent 00:00 Introductory song 00:10 EF leadership changes coming https://x.com/VitalikButerin/status/1880635379771904423 11:09 Stani reminds us of Ethereum's value prop https://x.com/StaniKulechov/status/1880995606220448122 17:11 Being more aggressive with Ethereum improvements https://x.com/sassal0x/status/1881159814228893857 20:20 How to deliver the world computer https://x.com/barnabemonnot/status/1880828105792868647 21:22 We will make Ethereum awesome https://x.com/sassal0x/status/1880781971217133920 24:24 Ethereum is credibly neutral https://x.com/sassal0x/status/1880794351334457420 26:11 Joe Lubin becoming Ethereum's Saylor? https://x.com/sassal0x/status/1880771664998477892 29:08 New Ethereum lobbying efforts https://x.com/econoar/status/1880646220299067660 30:50 EIP-7702 overview video https://x.com/letsgetonchain/status/1879877957017362537 31:36 Vitalik summarizing rollup/layer 2 terminology https://x.com/VitalikButerin/status/1880310747290386780 32:20 Uma Roy on native rollups https://x.com/pumatheuma/status/1880286929956270261 This episode is also available on YouTube: https://youtu.be/3xog9PDcoXA Subscribe to the newsletter: https://thedailygwei.substack.com/ Subscribe on YouTube: https://www.youtube.com/channel/UCvCp6vKY5jDr87htKH6hgDA/ Follow Anthony on Twitter: https://twitter.com/sassal0x Follow The Daily Gwei on Twitter: https://twitter.com/thedailygwei Join the Discord Channel: https://discord.gg/4pfUJsENcg DISCLAIMER: All information presented across all of The Daily Gwei's communication channels is strictly for educational purposes and should not be taken as investment advice.

This was a preview from our upcoming course, Cold Calls to President's Club: register for the waitlist here ACTIONABLE TAKEAWAYS: No Value Propositions. Buzzwords make you sound like a telemarketer, and benefits fall flat without the context of a problem. Triggering Problem. Instead, lead with a problem so specific that it triggers your prospect and reminds them of a painful memory. One-Sentence Solution. If you get the problem right, all you need is one sentence to explain your solution (we do X so that the problem goes away). Interest-Based CTA. Validate their interest before you ask for the meeting, using softening language, no-based questions, and mini push-aways. RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

Shaving Points is joined by Jordan Vanek (@JordanVanekDFS) of RotoGrinders and Gridiron Ratings to discuss finding College Football and NFL prop bets and daily fantasy targets!

This week on aBlogtoWatch Weekly, Ripley, Rick, David, and Ariel reunite for another round of horological hoopla. Ariel shares about his Disney desert march, the guys go over some Olympic watch spotting, and then things get properly started. David discusses his recent article about escalating watch prices, everyone chimes in on Christopher Ward and GMTs, Ariel defends a gaudy Apple Watch mod, and there's a game of Guess the Price of the (Grand) Seiko. Things wrap up, as always, with another round of Hit, Miss, Maybe. Grinding Gears: You've Never Paid This Much To Be This Bored With Luxury Watches Blingy Apple Watch Ultra Case Review New Release: Grand Seiko SBGA507 And SBGA509 USA Exclusive Watches New Release: Christopher Ward C60 Trident Pro 300 GMT Watches Hands-On: NORQAIN Wild ONE Skeleton Coral & Green Watches Hands-On: Timex X Ghostly Navi Watch Review: Laco Hamburg DIN 8330 Certified Pilot Watch Check out ABTW on YouTube to catch up on the latest episodes of ABTWW, Hit, Miss, Maybe, video reviews, and more. We'd love to hear from you with feedback or suggestions for future show topics or guests. Advertising opportunities are also available. Comment or contact podcasts@aBlogtoWatch.com.  

The Daily Gwei Refuel gives you a recap every week day on everything that happened in the Ethereum and crypto ecosystems over the previous 24 hours - hosted by Anthony Sassano. Timestamps and links to topics discussed: https://daily-gwei-links.vercel.app/recent 00:00 Introductory song 00:10 Ethereum turns 9 https://twitter.com/VitalikButerin/status/1818146456550961620 09:35 The goal of Ethereum's roadmap https://twitter.com/portport255/status/1817836066864283719 13:12 Updates to the staking-deposit-cli https://twitter.com/ethStaker/status/1816906380256977391 14:39 DeFi is the value prop https://twitter.com/sassal0x/status/1817757026241716596 19:47 Layer 2 activity growth https://twitter.com/sassal0x/status/1817095381093581012 22:14 New chain tracking dashboard https://twitter.com/mintscanio/status/1818231818707173632 26:13 Onchain movements and the dangers of them https://twitter.com/sassal0x/status/1817069498702410208 This episode is also available on YouTube: https://youtu.be/BYG8q6SERiM Subscribe to the newsletter: https://thedailygwei.substack.com/ Subscribe on YouTube: https://www.youtube.com/channel/UCvCp6vKY5jDr87htKH6hgDA/ Follow Anthony on Twitter: https://twitter.com/sassal0x Follow The Daily Gwei on Twitter: https://twitter.com/thedailygwei Join the Discord Channel: https://discord.gg/4pfUJsENcg DISCLAIMER: All information presented across all of The Daily Gwei's communication channels is strictly for educational purposes and should not be taken as investment advice.

Eye'm feeling pretty optimistic about today's product. It aims to help bespectacled folks to keep their glasses secure. Will the sharks buy this vision of success or will they not even bat an eye at this invention? Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for: When theater in a pitch goes awry Leading with authenticity vs gimmicks Finding the real value proposition of a product Get tickets to INBOUND today (we'll see you there!) https://clickhubspot.com/aib Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.

ESG factors have become mainstream and are now a top concern for Boards of Directors. Proper ESG implementation can help businesses and regional Government authorities address current social cohesion challenges and seize future opportunities. On this episode of the Value Prop, we are joined by David Ching Heng Hoe, CEO of Ong & Ong Vietnam and a board member of the PBEC, who shares his insights, challenges and opportunities on the real estate sector and major infrastructure developments in the Mekong region, in particular in Vietnam and Laos, including the company's pioneering work in social housing projects since 2007 which is now firmly on the agenda of regional Governments in SE Asia.

This week on The Business of Open Source I spoke with Tanmai Gopal, co-founder of Hasura. We talked about how Hasura grew out of Tanmai's previous company, which was a consulting company. I like to call out examples of really novel open source businesses, but in fact the thing that stuck with me from the conversation with Tanmai was that Hasura is going the ‘classic' route… and it's working. What does the ‘classic' route look like to me? It's an open source project that targets individual developers and a commercial product that targets teams and teams of teams. It's having additional network security features in the commercial options. It's using the open source project as a growth engine and getting leads from companies that depend on it. It's also using the open source project as a way to get feedback on the product roadmap. Here were some of the takeaways from our conversation: It's a lot easier to sell a product if your customers see it as mission-critical. One of Hasura's first inbound leads was from a Fortune 100 company who said they'd be unable to ship any software for two weeks if Hasura went down — and so they wanted to make sure the team behind Hasura was serious and also wanted to pay them to make sure they didn't go down. For Hasura, the first clear difference between open source project and commercial product was that the open source project is for individual developers but the commercial product is aimed at the team level.Even for the cloud hosted edition, the product with ‘developer-level' focus is free. In fact, if you go to the Hasura CE product page, the CTA asks you to use for free on the cloud. Tanmai said this is an intentional choice because they want to reduce friction for people to test it out, and the fastest way to get up and running will always be to use the cloud version, not the open source. We talked a lot about the control plane versus the data plane — all the editions have the same functionality at the data plane level. But the control plane, where people are collaborating — that is commercial only. The open source project can be a great way to stay close to your users / customers and use their feedback to constantly refine your product roadmap. In fact, this can be a main advantage of being open source, because it is the only way you stay close to your users and get their feedback — otherwise you would often only talk to the buyer, who is likely an exec with a big budget but not using the technology on a daily basis. This doesn't mean open source doesn't create liabilities for Hasura — it does, and those liabilities have to be managed. And Tanmai is frank about the fact that creating enough value on top of the open source project without crippling the growth engine is a tough balancing act. Pay attention to what your best customers are doing! That has informed some really important product decisions for Hasura — and it took them way to long to figure out the unique way their happiest customers were getting more value out of Hasura than other users. Definitely check out the full episode for more insights from Tanmai! 

This episode of Recruiting Trailblazers with Marcus Edwardes features a deep dive into the evolving world of recruitment with guest Will McGee. Will McGhee has over a decade of top performing agency recruiting experience under his belt. Averaging over 500k yearly billing and now the Founder of Recruiting With Dynamite he is on a mission to help recruiters everywhere get better every day.Will shares his insights on how the recruitment landscape is changing and what recruiters need to adapt to stay effective. This thought-provoking conversation covers a range of topics from the impact of technology to the power of relationship building in recruiting.- How to initiate the first conversation with potential clients: Marcus inquires about strategies for engaging new clients in meaningful dialogue, emphasizing the challenges recruiters face in today's market. Will suggests focusing on content creation, social proof, and addressing specific pain points to make initial outreach more impactful. - The role of AI and technology in recruitment: Discussion around the implications of technological advancements on the recruitment process, with a particular focus on how automation and AI are reshaping the demand for recruiters. - Importance of a strategic approach: Both highlight the necessity for recruiters to adopt a more consultative and strategic role in addressing hiring needs, moving beyond traditional transactional methods to offer tailored solutions. - Creating value through productization: Will  talks about transforming recruitment services into productized offerings, enabling recruiters to solve specific client problems in a scalable way, and showcasing examples from his own experience. - Candidate experience and relationship management: Insights on the significance of building deep, trusting relationships with candidates and clients alike, focusing on understanding their needs and being genuinely invested in their success.Three Key Takeaways:1. Adaptability is Key: In the face of technological advancements, recruiters must evolve from being purely transactional to adopting a consultative approach that addresses the specific needs and pain points of their clients. 2. Productization as a Differentiator: The concept of productizing recruitment services offers a unique value proposition to clients by systematically solving recruitment challenges through scalable, replicable solutions. 3. The Power of Relationships: Despite the rise of automation and AI, the human element remains central to recruitment success. Building genuine relationships and being strategically involved in both candidate and client journeys is crucial.

Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country. But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in Design for Manufacturing (DFM), helping businesses  Solve critical design and prototyping challenges Increase profitability through design strategies Enter the do-or-die manufacturing stage with confidence in their design If you're in a product-based business where design and manufacturing stages are challenging to navigate, Tony is a guest you cannot miss. When you are done listening to Tony's episode, here is the #1 resource we recommend in all of the design and manufacturing space: Predictable, Profitable Products: A Decision Maker's Guide to a Reliable Product Process  

This week on The Synopsis, we talk about a recent memo, "The Future of Ecommerce That Wasn't: An In-depth Look into What Went Wrong with Wish". In this conversation we talk about Wish and what lessons we cannot draw from their lack of success. We also talk about our LTV and financial analaysis, as well as what Wish's value prop was compared to other competitors.  You can read the Full Memo here.  You can become a full Speedwell Research Member here.  -*-*-*-*-*-*-*-*-*-*- Show Notes (0:00) Intro (1:11) Memo background  (4:09) Wish Pitch and Value Prop (9:12) Putting Business Failure into Proper Context (16:10) Growth vs Maintenece Marketing  (25:14) LTV Analysis and Buyer Churn  (30:42) What Happened to Wish  (32:26) Main Lessons (37:36) Conclusion -*-*-*-*-*-*-*-*-*-*- Become a Speedwell Member here to gain access to all of our in-depth research reports: https://speedwellresearch.com/subscribe/ Sign up for Speedwell's free newsletter: https://www.speedwellmemos.com  Mentioned Links: Chinese Ecommerce GMV Accounting Piece: https://www.speedwellmemos.com/p/accounting-insights-alibaba-jd-and  Interview with Peter Szulczewski: https://www.youtube.com/watch?v=s1LzKGJ0bNU  Follow Us: Twitter: @Speedwell_LLC Threads: @speedwell_research Email us at info@speedwellresearch.com for any questions, comments, or feedback. -*-*-*-*-*-*-*-*-*-*-   Disclaimer Nothing in this podcast is investment advice nor should be construed as such. Please see our full disclaimers here:  https://speedwellresearch.com/disclaimer/

00:00 Intro 00:21 Problem: Scrum Master Market 02:20 What is ScrumMatch? - Save time and money finding true Scrum Masters 03:25 How ScrumMatch got started? 04:48 How does a Scrum Master get on ScrumMatch? 05:59 Who reviews the Scrum Masters? 07:00 How are we validating value for ScrumMatch? 09:00 How do you handle all the demand for Scrum Master reviews? 11:32 There is a huge demand for Scrum Masters that deliver value for their org 12:55 Value Prop for Employers 15:33 Can AI do this? 17:25 Scrum Masters get real feedback on how to interview better and how to grow in their career 19:00 Delivering Increments daily 23:29 Validating Assumptions 26:45 How to avoid weekend support 27:45 Call to action for Scrum Masters and Employers looking for Scrum Masters 30:52 Making Sprint Reviews public to all 33:55 Outro https://scrummatch.com Connect with ScrumMatch on LinkedIn - https://www.linkedin.com/company/98530193/admin/feed/posts/ ---------------------------------------------------------------- Connect with us at the following places: Wisconsin Agility Training: https://wisconsinagility.com/training Advising: https://wisconsinagility.com/advising Merch: https://wisconsinagility.com/merch Jeff Bubolz Jeff Bubolz LinkedIn: https://www.linkedin.com/in/jeffbubolz/ Jeff Bubolz Twitter: https://twitter.com/JeffBubolz Chad Beier Chad Beier LinkedIn: https://www.linkedin.com/in/chadbeier/ Agile Songs YouTube: https://www.youtube.com/@agilesongs Agile Songs Shorts: https://www.youtube.com/@agilesongs/shorts Agile Songs Twitter: https://twitter.com/AgileSongs The Agile Wire Web: https://theagilewire.com Spotify: https://open.spotify.com/show/0YKEHJtcJXZ55ohsUOvklI Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agile-wire/id1455057621 Agile Wire Clips: https://www.youtube.com/playlist?list=PLLl0ryedF7y7HWTsbur4ysdpUcY7tniSG Agile Wire Twitter: https://twitter.com/AgileWire Make sure you subscribe to the channel! #Scrum #Agile #ProfessionalScrum #Kanban #BusinessAgility

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In this episode, host Collin Mitchell interviews Wendy Weiss, the founder of Salesology, a prospecting method that generates predictable sales results. They discuss Wendy's background as a ballerina and how her dance training taught her valuable skills for sales. Wendy shares her three-step salesology prospecting model, emphasizing the importance of warming up, rehearsing, and performing in sales. They also discuss call reluctance and the power of the phone in sales.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Wendy Weiss (Founder, Salesology)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

In this week's episode of the KCREatingwealth Podcast, I had a super fun interview with a great guest! Paul and I had a wonderful conversation about some of the more “human” elements that are often overlooked in the large multifamily/ RV park ecosystem and how they are crucial to your success as both a limited partner, & a general partner. Once you are aware of your ability to articulate your value proposition to folks that compliment their personality type, the sky is the limit! We chat about all kinds of different subtopics in this episode, from doubling down on your strengths, niching down to the most relatable investor avatar, thriving in self development, and so much more! Enjoy! Check him out here! Instagram: @Paul Montelongo Facebook: @Paul Montelongo Linkedin: @Paul Montelongo Youtube: @Paul Montelongo Company links: Montelongocapital.com ***Fill out our investor application below for us to learn how to collaborate on deals together in the future!*** ⁠https://tinyurl.com/5969549n⁠ ***Join our “KCREatingwealth Together” Facebook group to collaborate with tons of likeminded investors from all over and help each other change our lives for generations!*** ⁠https://tinyurl.com/ycerv4ra⁠ Follow me on social! Instagram: @Kyle.kcreatingwealth, @KCREatingwealth Facebook: @Kyle Curtin Linkedin: Kyle Curtin Biggerpockets: Kyle Curtin What equipment do I use? Blue Yeti USB Microphone: https://tinyurl.com/5n966aty DISCLAIMER: I or any guests being interviewed on “The KCREatingwealth Podcast” are not responsible for any investment decisions that you make or capital losses incurred. We are not licensed tax professionals or any form of wealth advisors unless particular guest happens to be as such, and all investment decisions should not be made without receiving advice from a licensed professional.

Welcome to Loan Officer Leadership, your #1 podcast for Loan Officers who are looking for structure and success. In this episode, your hosts, Steve Kyles and Frank Garay unveil MoveTube, a game-changing tool for Loan Officers that represents the most unique realtor value proposition ever. They explore how MoveTube is transforming the way loan officers add value to their agent partners and listing agents. Don't miss this episode—it's your chance to stay at the forefront of innovation in the mortgage business and leverage MoveTube to enhance your realtor relationships and boost your loan closings. Be sure to visit www.studio.movetube.com for more information! Don't forget to subscribe to the Loan Officer Leadership Podcast so you'll never miss an episode! Schedule a call to walk through your Daily Success Plan at FreedomPlanningCall.com or click here.

Since I started Value Prop 20 years ago, one of the things that consistently comes up is why buyers should buy from you. Our guest today is Zach Basner of IMPACT. In today's episode, Zach and I will discuss the 5 big questions you and your company have to answer for prospective customers to build trust and predisposes them to what you have to offer them.   Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries. A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue. After listening to today's episode, visit Zach's website to learn more!

To dive into the data that just came out of HerMoney's 2023 State of Women survey, the HerMoney Podcast team recently traveled to The Inc. 5,000 conference in San Antonio, Texas, to speak with members of the executive team at Principal Financial Group® and a LIVE audience of female entrepreneurs. It's all going down on this week's episode, and it's a conversation you absolutely don't want to miss because we dive into all the data — the good, the bad, and the misconceptions! For example, our survey found that 90% of employees at small and midsized businesses — an overwhelming majority — said that they want a robust benefits package, yet just 63% of small and midsized business owners said it was important to their employees… In other words, we have a serious disconnect between what employees want most and what employers are offering. We dive into why, what we can do about it, and how we can bridge those disheartening financial confidence gaps between men and women at the same time we're getting more people engaged with their money. The HerMoney with Jean Chatzky podcast is sponsored by Edelman Financial Engines. The podcast team and its host are neither employees nor clients of EFE, however, the show does receive fixed compensation and is a paid endorser and therefore has an incentive to endorse EFE and its planners. To learn more about the sponsorship, please visit PlanEFE.com/HerMoney. Please contact advertising@airwavemedia.com if you would like to advertise on our podcast, and to learn more about Airwave, head to www.airwavemedia.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They've helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus's make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more

Episode 44. The world of work has changed materially over the last several decades, morphed by everything from technology, to culture to big events like the pandemic. Jose Palomino is a veteran with lots of experience across the board in corporate worlds and in entreprenership.In this episode Jose discusses with host Greg Martin all about his history through the working world and how he's come to love and embrace the concept of process and systems in a business, to where he focuses on that today. As the Founder & CEO of Value Prop where he helps business owners get unstuck and start growing again by developing their strategy, plans, and processes to reach their full potentiaDuring the episode, Jose shares his mission and how it drives the work he does with business owners. He also talks about the way he's seen the work environment change throughout his career, including the good and the bad, and reveals his top tips for people starting in the world of work and new business owners alike.Key Takeaways and DiscussionHow Jose gained experience and credibility as a business consultant.Why he describes the journey in his career as a bumpy road.How the world of work has changed since the beginning of his career.The positive and negative ways COVID transformed the workspace.How to navigate the modern pressure to be “on” at work all the time.Why Jose loves being an entrepreneur and what connects him to his work.The support owners today are missing and why they need it.The podcast Jose hosts, what it's about, and why he started it.The importance of identifying common themes and questions among business owners.What inspired Jose to go back to school for an advanced degree.How owners see their business versus the actual issues in their business.How Jose helps owners look at their whole business before breaking down the pieces. What Jose says new business owners need to know before they get started.

The $950M Loom Acquisition Episode In this episode, Ross Simmonds dives into the incredible success story of Loom. He shares 3 simple ideas that he has taken away from Loom as a marketer, and talks about their ability to adjust their value prop to match customer needs. He also provides his insights into the importance of focusing on niche companies in regards to investing goals. More In-Depth Breakdown: Loom has captured the attention of the internet as one of the most successful start-ups of the past 8 years, culminating in a $975,000,000 acquisition. This video recording tool allows people to share videos, screens, and other visuals with colleagues, friends, and communities. But how did a single startup achieve such an impressive level of success? In this podcast Ross explores the 3 simple ideas behind Loom's incredible journey. Main Takeaways: • Loom created a candle that smells like free time.  • Loom was very agile with their messaging over the years. • Loom consistently was willing and has shown consistency in their willingness to be able to adjust their value prop.  • It is important to focus on niche companies in regards to investing goals. Key Resources: • Loom: https://www.loom.com/ • Atlassian: https://www.atlassian.com/ Timestamps: • Loom's Candle: 4:05  • Agility in Messaging: 6:00  • Adjusting the Value Prop: 7:45  • Investing Goals: 11:00 ---

This week on The Synopsis, we introduce our Consumer's Hierarchy of Preferences framework in a new episode format. The Consumer's Hierarchy of Preferences is a helpful idea for investors and entrepreneurs to better understand the market, their products, and competitors' offerings. You can check out our original writing introducing the idea here.  This show is the first of our “Dialogue” format, which will be episodes focused on business frameworks or other investing ideas. We will return with a Deep Dive on a specific company next time. We hope you enjoy! -*-*-*-*-*-*-*-*-*-*- Show Notes (0:00) Intro, New Show Concept (1:37) Explaining the Consumer's Hierarchy of Preferences (7:26) Product Market Fit Through a Different Lens, Where the Jobs Framework Fits In (11:34) Chipotle versus Taco Bell Example (14:38) Etsy's Consumer's Hierarchy of Preferences (16:43) Cash Flow Durability, Consumer Surplus as Churn Mitigation (21:23) Brands, See's Candy, Fulfilling Psychological Needs (24:51) Real World Applications of the Framework, Chipotle Again, Retail Apparel Companies (29:17) More Examples, Amazon, Fine Dishware, Temu, Shein, Depop, Facebook Marketplace (32:50) Sustainability as a Potential Preference, Tesla, Patagonia, Allbirds (36:15) Summarizing Key Aspects of the Framework and When to Implement -*-*-*-*-*-*-*-*-*-*-   Become a Speedwell Member here to gain access to all of our research reports: https://speedwellresearch.com/subscribe/   Our first Consumer's Hierarchy of Preferences Piece: https://speedwellresearch.com/2022/11/18/the-consumers-hierarchy-of-preferences-the-other-side-of-the-consumer-value-prop/   Our second Consumer's Hierarchy of Preferences Piece: https://speedwellresearch.com/2023/02/04/the-consumers-hierarchy-of-preferences-two-ends-of-the-strategy-spectrum/   Speedwell's free newsletter: https://speedwellsnippets.substack.com/   More on Speedwell: https://speedwellsnippets.substack.com/p/speedwell-research-process-and-philosophy   Twitter: @Speedwell_LLC Threads: @speedwell_research Email us at info@speedwellresearch.com for any questions, comments, or feedback.   -*-*-*-*-*-*-*-*-*-*-   Disclaimer Nothing in this podcast is investment advice nor should be construed as such. Please see our full disclaimers here:  https://speedwellresearch.com/disclaimer/

Lightning Round: Top 10 Ways to Keep Your Value Proposition Relevant   Question:  Susanna from Miami asks, “I am in the hotel business - selling to corporate. Wow, this space has become so competitive, and pricing such an issue. How do I continue to grow, and win business without giving up on price, and giving away are already too slim margins?”   Book: The Time To Win by Jay Baer   --> Find like-minded professionals that lift you up and propel you forward at the Sales Logic Mastermind    

Rebecca Rettig serves as the Chief Legal and Policy Officer at Polygon Labs. In this episode, Rettig offers a comprehensive analysis of the SEC's ongoing legal proceedings against Coinbase and Ripple, including instances where the Court seems to be challenging the SEC's authority. Rettig explains, "I think what both the Ripple and the Coinbase motion for judgment on the pleadings is really trying to say is, 'We got to bring it back to the law. This may look like something, but it doesn't look like anything you've seen before.' So we can't import these other ideas where an investment contract means there's some implied contract." Additionally, she touches on the Court's perspective regarding the SEC's prior actions towards Coinbase: "The judge that [the Coinbase case] is in front of expressed a lot of skepticism about the case because she said to the SEC, 'Didn't you guys let this one go through and allow them to IPO?'" During this episode Chaparro and Rettig also discuss: Regulatory frameworks for digital assets outside the U.S. The Value Prop and how blockchain is being used for good Why this has been a "bullish" bear market

This is the audio from our video on How to Create a Software Value Prop. If you want to watch the video that goes with this, you can do that here https://youtu.be/pks8OoWuOXQ

The U.S. is finally seeing some significant progress when it comes to crypto legislation. Ash Bennington is joined by Rebecca Rettig, Polygon Labs' chief legal and policy officer, to discuss a milestone bill that's making its way through Congress. Plus, The Value Prop, a database launched by Polygon that shows the various ways Web3 innovation is being deployed in the real world. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The best cold calls flow seamlessly. Even when two strangers are speaking for the first time.How? Come learn in this Daily Sales Show Episode where we will dive into qualifying question musts and how to set up the next steps seamlessly. You'll Learn:How to comfortably control the flow of sales conversationsKey qualifying question tacticsHow to smoothly lay out the sales process path The Speakers: Adrian Cea, Kevin Hopp and Ronen PessarIf you want to catch The Daily Sales Show live, join here:https://hubs.la/Q01yLCGf0Follow Sell Better to get the latest actionable tactics from sales pros at the top of their game:https://hubs.ly/Q01tLYNJ0Explore our YouTube Channel:https://hubs.la/Q01N39ks0

Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. This episode's guest is Phill Agnew. Phill is a senior product marketer at Buffer, product marketing ambassador at the PMA, and host of Nudge, the only podcast dedicated to consumer psychology where he interviews professionals in the business of persuasion like Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us & To Sell Is Human: The Surprising Truth About Moving Others.

Matt and Leon cover the recent news of Bitcoin ETFs with entrenched market  movers. They also discuss Bitcoin's soaring price and dominance as these investors flock to crypto's safest asset.Key Takeaways:Bitcoin soared to a 12-month high of $31,470 on the back of more ETF filings. Bullish.Bitcoin dominance rallies above 50% as more investors flock to crypto's safest asset.EDX, an exchange backed by major U.S. financial firms, went live and listed BTC, ETH, LTC and BCH. Institutional adoption continues.Layer 2 season continues with updates from Zora, Coinbase and Binance.Timestamps:00:00 Market Update03:56 Bitcoin ETFs08:11 EDX Markets12:43 Layer 216:30 NFTs19:16 SAP21:20 The Value Prop

Rebecca Rettig is the Chief Policy Officer at Polygon Labs and recently spearheaded The Value Prop -- a new project creating a database of digital asset use cases.  APOLOGIES FOR POOR NLW AUDIO - WE HAD A RIVERSIDE MISHAP!  Read the announcement here: https://twitter.com/RebeccaRettig1/status/1669327966503829506 Check out the Value Prop https://thevalueprop.io/ Enjoying this content? SUBSCRIBE to the Podcast: https://pod.link/1438693620 Watch on YouTube: https://www.youtube.com/nathanielwhittemorecrypto Subscribeto the newsletter: https://breakdown.beehiiv.com/ Join the discussion: https://discord.gg/VrKRrfKCz8 Follow on Twitter: NLW: https://twitter.com/nlw Breakdown: https://twitter.com/BreakdownNLW

This podcast answers the "why" behind the blockchain space. It is a compilation of answers given from previous guests of Law of Code who explain why they believe in this technology, why they work in this space and what gets them excited about the future. This podcast was largely inspired by Polygon's Value Prop, a crowd-sourced and entirely open database, created to showcase the diverse and unique use cases for blockchain technology – across all networks – which are making an impact throughout the world. The Value Prop highlights 39 separate use cases for blockchain technology, with a total of 304 applications. 100 episodes, thank you.

Lightning Round: The Best Ways to Keep Your Value Proposition Relevant Question:  Brian from Lake City, Florida asks “I am feeling the challenge of the marketplace. I am in the home services industry. We have been on fire for the last few years and now things are changing. How do I get business to pick back up?  Or can I?" Book:  Building a Story Brand by Donald Miller   → For more information or to sign up for a Sales Logic Mastermind, send an email to hello@saleslogicpodcast.com

Since I started Value Prop 20 years ago, one of the things that consistently comes up is why buyers should buy from you. Our guest today is Zach Basner of IMPACT. In today's episode, Zach and I will discuss the 5 big questions you and your company have to answer for prospective customers to build trust and predisposes them to what you have to offer them.   Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries. A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue. After listening to today's episode, visit Zach's website to learn more!

On today's show we're talking about what you do if your business's growth becomes stagnant or even stops all together. Our guest is Jose Palomino, host of the Business Growth on Purpose podcast and founder and CEO of Value Prop, a consultancy that gives established B2B companies strategies to jump start growth when it has [...] The post How to Revive Your Company's Growth, With Jose Palomino–EP 183 first appeared on Today's Machining World.

For this episode we interviewed one of Wall Street's legendary tech analysts, Mark Mahaney.  In this episode, Mark discusses ten lessons that are proven to help investors succeed in tech stock investing. He shares powerful advice and knowledge from analyzing the most explosive sector on Wall Street over the past quarter century.  Lesson 1: There Will Be Blood… When You Pick Bad Stocks Lesson 2: You Can Lose $...Even When You Pick The Best Stocks Lesson 3: Don't Play Quarters Lesson 4: Revenue Matters More Than Anything Lesson 5: It Doesn't Mean a Thing, If It Ain't Got That Product Swing Lesson 6: TAMs - The Bigger The Better Lesson 7: Follow the Value Prop, Not the Money Lesson 8: Management Matters Most Lesson 9: Look for Ballpark Reasonable Valuation Lesson 10: Hunt for DHQs - Dislocated High-Quality Stocks Mark Mahaney has been covering internet stocks on Wall Street since 1998, with Morgan Stanley, American Technology Research, Citibank, RBC Capital Markets, and Evercore ISI. Institutional Investor magazine has ranked him as a top Internet analyst every year for the past 15 years, including five years as number one, and he has been ranked by the Financial Times and StarMine as the number-one earnings estimator and stock picker. In addition, TipRanks has placed Mahaney in the top one percent of all Wall Street analysts in terms of single-year stock picking performance.  Get Mark's book here: Nothing But Net: 10 Timeless Stock-Picking Lessons from One of Wall Street's Top Tech Analysts. Mark Mahaney Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

As CEO of Value Prop, Jose Palomino has helped over 100 B2B businesses unlock over $250M in new growth. He has decades of experience helping B2B business owners work through and overcome their strategic, marketing, and sales challenges. Jose is also the author of the foundational book Value Prop and host of Business Growth on Purpose. He holds an MBA from Villanova University where he teaches MBA candidates Strategic Marketing Management and Entrepreneurial Marketing. He's also shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others. Value Prop Jose Palomino Don't forget to start your subscription to the Networking and Marketing Made Simple podcast by using this link to unlock a bonus episode every single Friday here: https://anchor.fm/scottaaron/subscribe

Today, we go back into the archives and hear a conversation between Jose Palomino and Marketing Sherpa at the Marketing Sherpa's email summit. Whatever your email marketing strategy or platforms, they discuss the one key ingredient that ties them all togethering into a powerful brand: and that is a clear value prop. Listen today as Jose discusses how to create a sharper, stronger value prop that will drive your revenue growth.   

Kansas City Chiefs vs Philadelphia Eagles Props preview for February 12th, 2023.The Super Bowl has the largest market of props available for any game in the world. You can bet the normal performance related props such as yards and receptions, or you can bet exotic markets such as the color of the Gatorade the winning coach will be showered with. Let the BetUS team help guide you through the enormous amount of options to make winning Super Bowl prop picks.BetUS host TJ Rives, and expert handicappers Brad Thomas and Chris Farley analyze the Super Bowl between the Kansas City Chiefs and Philadelphia Eagles. They'll go over the latest football betting trends, and best value NFL odds available and share their football expert picks and predictions for the Super Bowl.  If you enjoyed this video make sure you like it

For this episode, let's revisit a Strategy Skills classic where we interviewed one of Wall Street's legendary tech analysts, Mark Mahaney.  In this episode, Mark discusses ten lessons that are proven to help investors succeed in tech stock investing. He shares powerful advice and knowledge from analyzing the most explosive sector on Wall Street over the past quarter century.  Lesson 1: There Will Be Blood… When You Pick Bad StocksLesson 2: You Can Lose $...Even When You Pick The Best StocksLesson 3: Don't Play QuartersLesson 4: Revenue Matters More Than AnythingLesson 5: It Doesn't Mean a Thing, If It Ain't Got That Product SwingLesson 6: TAMs - The Bigger The BetterLesson 7: Follow the Value Prop, Not the MoneyLesson 8: Management Matters MostLesson 9: Look for Ballpark Reasonable ValuationLesson 10: Hunt for DHQs - Dislocated High-Quality Stocks Mark Mahaney has been covering internet stocks on Wall Street since 1998, with Morgan Stanley, American Technology Research, Citibank, RBC Capital Markets, and Evercore ISI. Institutional Investor magazine has ranked him as a top Internet analyst every year for the past 15 years, including five years as number one, and he has been ranked by the Financial Times and StarMine as the number-one earnings estimator and stock picker. In addition, TipRanks has placed Mahaney in the top one percent of all Wall Street analysts in terms of single-year stock picking performance.  Get Mark's book here: Nothing But Net: 10 Timeless Stock-Picking Lessons from One of Wall Street's Top Tech Analysts. Mark Mahaney Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Nancy Calabrese is Founder and CEO of One of a Kind Sales - a lead generation and appointment setting firm working primarily with B2B companies, helping them grow revenue. Her team loves cold calling, lead development, and top of the funnel services. Most people don't, so this has given Nancy a robust business for many years. In our conversation she'll share her story, how she grew to love sales so much, and some tips and ideas for success in getting meetings and in speaking with future buyers.  Nancy sees calling as one of the marketing channels and assuming you are professional and use the multi-channel approach to reach prospective customers, between all of the channels, you'll be successful. You need to be open to where your buyer is and where what you say or do resonates with them. 

On this episode of DGTL Voices, Ed chats with Robbie Freeman, System VP & CNIO at Mount Sinai Health System about digital health, AI, and innovation.    

In this episode of Enterprise Sales Development podcast, we speak with Chet Lovegren, aka The Sales Doctor. Chet helps companies develop their talent from SDRs, to AEs, to Frontline Managers, so he's here to share his sales development expertise with all of you. Listen in as he shares powerful insights and tips on how to be “prescriptive” in sales development by following a proven and methodical process to heal any broken sales organization. WHAT YOU'LL LEARN What it means to be prescriptive with your sales development teams. The “input mindset” your SDRs need to get results and create value for your company. Chet's candid thoughts on the biggest obstacle to reaching peak performance in sales development: “Thought Gurus” who trick the algorithms. How to effectively deliver value props and handle objections via email and sales calls. A Before & After example of the benefits of consulting The Sales Doctor. QUOTES “You have to be prescriptive and you have to implement those things so that not only you're doing things correctly, but you're also enabling your teams to getting better buy in and adoption, because that can be really tough.” - Chet Lovegren [05:07] “Right now, you've got to do more with less.” - Chet Lovegren [10:05] “You have to focus on the inputs and not just the inputs, but strategically approaching the inputs because… making 100 cold calls is not gonna be successful. Making 100 good cold calls is what's gonna make you successful. That's part of what The Sales Doctor's trying to help people accomplish is enabling people to get to a point where they're leveling up their skills so that they're not making the perfect cold call, because perfect is the enemy of great, but they're making good, if not great, cold calls.” - Chet Lovegren [25:43] “When you're met with an objection: Objection, Value Prop #1, Objection, Value Prop #2, Objection, Value Prop #3, Objection 4, Call it Quits.” - Chet Lovegren [36:07] TIMESTAMPS [00:00] Intro [00:25] This week's guest: Chet Lovegren [01:48] Why Chet became The Sales Doctor & What it means to be prescriptive. [07:07] Chet's SD consulting and training workshops. [12:17] The importance of having a strong support system outside of your thought leadership. [15:17] Finding your “why” and achieving full self-realization. [18:09] Optimizing your efficiency, mastering time management, and having an “input mindset”. [28:49] Current challenges in reaching peak performance in sales development. [34:04] Strategies for objection handling and delivering value propositions. [43:49] Before & After The Sales Doctor: Simple, yet powerful changes in messaging. [52:01] How to connect with Chet. RESOURCES Pavilion  Listen to The Sales RX Podcast CONNECT Chet Lovegren on LinkedIn Chet Lovegren on Twitter Chet Lovegren on TikTok The Sales Doctor Website CIENCE website CIENCE on LinkedIn CIENCE on Facebook CIENCE on Twitter CIENCE on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

I've had several guests on the Tascha Labs podcast in the past month to talk about their projects. In this episode you'll get my candid opinions about them, including: · Socios · Sweatcoin · Sei Network I also talk about the outlook for the web3 sectors these projects are in, namely, fan token platforms, move-to-earn platforms, and DeFi scaling infrastructure. Enjoy! 0:00 - Intro 2:43 - Market updates 8:19 - Market outlook 10:12- What I think of Socios fan tokens 15:50 - Athlete / influencer / creator / other social tokens 20:53 - The need for creator tokens to be 100 times better than existing solutions 27:41 - What I think of Sweatcoin 29:00 - The need for network effect 32:08 - Large user base doesn't mean you have network effect 34:47 - What I think of SEI network 35:18 - If network congestion is a problem, why not build a side chain on other layer ones? 38:31 - DeFi today is unusable 41:29 - Why do we need a chain specifically for DeFi? 44:50 - The need of better traffic channels cross chains Sign up for my free newsletter to help you get smarter about web3 https://taschalabs.com/newsletter/Subscribe to Tascha Labs Podcast | Crypto Investment through Macro Lens | Web3 | Blockchain on Soundwise

Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode.I spoke to hundreds of startup founders as a keynote speaker at Glorium Technologies' Startups: Funding & Beyond 2022, where I gave all the essential tea to building the infrastructure and instilling the concepts necessary for your startup to be among the 10% that make it all the way. This episode pulls from my live keynote as well as my book. The link to the full keynote is below.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch my keynote session at Startups: Funding & Beyond 2022Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country. But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in Design for Manufacturing (DFM), helping businesses ⚙️ Solve critical design and prototyping challenges ⚙️ Increase profitability through design strategies ⚙️ Enter the do-or-die manufacturing stage with confidence in their design If you're in a product-based business where design and manufacturing stages are challenging to navigate, Tony is a guest you cannot miss. When you are done listening to Tony's episode, here is the #1 resource we recommend in all of the design and manufacturing space: https://www.creativemechanisms.com/blog/making-product-design-predictable-and-profitable

Jon talks with Jose Palomino, Author of Value Prop, about the power of a value prop! Jose Palomino is the creator of the Revenue Throughput System™ and has helped over 100 B2B businesses unlock over $250M in new growth. He is the CEO of Value Prop Interactive, and author of the foundational book, Value Prop. Jose holds an MBA from Villanova University where he teaches MBA candidates Strategic Marketing Management and Entrepreneurial Marketing. He's also shared international speaking platforms with the likes of noted business strategy experts like John Warrillow, Flint McLaughlin, Jonah Berger, and others. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Jose Palomino: Website: https://www.valueprop.com/ Twitter: https://twitter.com/jpalomino LinkedIn: https://www.linkedin.com/in/josepalomino/ Facebook: https://www.facebook.com/ValuePropInteractive/

Our guest this week is Jose Palomino, the CEO of Value Prop. Jose works with B2B business owners to unlock new growth by helping them ensure their value proposition actually aligns with the biggest challenge their ideal customers are facing and making sure there's a sales process and delivery to support that. He's also the author of a book also called Value Prop, host of The Revenue Throughput Podcast, and teaches MBA courses at Villanova focused on Management and Entrepreneurial Marketing. In this episode, Jose discusses the importance of creating a value proposition, especially for companies in the sub $10 million range. He also highlights the top mistakes manufacturing leaders make with their marketing strategy and why you should hone in on value creation. Jose explains various ways industry leaders can capitalize on their marginal advantage. He also touches on what's wrong with the way most businesses approach trade fairs and throws in a few practical ways to get the most out of them. In this episode, find out: Jose's transition from back-office accounting to marketing Why overly customer-concentrated marketing is risky for businesses Why it's important to find out who your best customer is How industry leaders can discover their value proposition Why you should take a look at your sales process How an overemphasis on technical knowledge can kill sales How to approach tradeshows from a value standpoint The role of value in the workplace http://manufacturinghappyhour.com/iTunes (Enjoying the show? Please leave us a review here.) Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “If your business is more than 40% concentrated on one account, it's time to think about diversifying that account and delivering more value.” “Fix the number one customer complaint, the stuff that vexes customers.” “At tradeshows, don't just expect the booth to do the work for you, you have to do your homework.” Links & mentions: https://www.valueprop.com/ (ValueProp.com), a strategy consultancy focused on helping B2B business owners grow their revenue https://www.amazon.com/Value-Prop-Powerful-Propositions-Markets/dp/0981912605 (Value Prop, by Jose Palomino), Jose's book on how to build razor-sharp marketing messages https://www.valueprop.com/revenue-throughput-podcast#:~:text=The%20show%20for%20B2B%20Owners,everyday%20challenges%20of%20revenue%20growth. (The Revenue Throughput Podcast), a podcast for B2B owners who are hungry for growth https://www.teikokurestaurant.com/ (Teikoku, a) Japanese and Thai cuisine place in Newtown Square, Pennsylvania Make sure to visit http://manufacturinghappyhour.com/ (http://manufacturinghappyhour.com) for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.