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Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com. In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you'll know how to update your marketing funnel and website to attract more dream clients to your service-based business. Here are the main items discussed in this episode: How Taylor got started in copywriting Stepping into your confidence and how copy can help with that How it takes time to find your special sauce and business interests Taylor's special sauce and three ways to find yours Questions to ask yourself to discover your special sauce How asking your clients can help you discover what makes your business unique and stand out Using your business besties and peers to get an outside perspective on what makes you different to discover your special sauce Taking that information and then starting at the bottom of your funnel to update things Taylor's tips for updating your website What personal branding means to Taylor I love the tangible tips Taylor mentioned that you can start doing right now! If you want to connect with her, you can find her on Instagram @lteditorial. Full show notes here Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!
Looking for a unique first dance song? Can't find a song that tells your story? Faith Rumer writes highly personal songs for her couples - and performs the song on the wedding day. When I sang the song at their wedding and they both cried tears of joy. I'm smiling right now just remembering it. It was magical. Need your dish fix? Visit theweddingdishpodcast.com and check us out on Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
This episode features Taylor de la Fuente, a brave and courageous female entrepreneur sharing her story of starting her copywriting business Lemon Tree Editorial. There is so much wisdom we can all learn from in what she shares: how to say no with grace, remembering to serve your clients rather than sell them, leading by example, how to stay bold, being authentic and more!
Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach
Happy Friday! Today I have a bonus episode with Taylor from Lemon Tree Editorial. Today we dive deep on why you should niche down. Taylor de la Fuente is a Copywriter For Wedding Pros Writing bold copy for badass wedding vendors. Fast, inclusive & done-for-you websites + more Ready to make fat stacks?
You're listening to the Build That Business Podcast, Episode 25. Today, I'm chatting with Taylor de la Fuente and she's going to teach us how to write a sales page that sells for us. Taylor is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures, and other marketing materials for wedding pros who want to woo prospective couples. Today's episode is packed with step by step lessons that we can implement right now in our businesses. So this is definitely a note taking episode. Grab that pen, a notebook, pour yourself a cup of coffee and let's dive in… In today's episode, we'll cover: - The mindset shift you need to take to start selling with confidence. Selling can make a lot of people feel awkward or uncomfortable. - What the heck even goes on a Sales page, anyway?- How long should your Sales page be? - Which does she recommend: putting prices on your website, or reserving that information for after someone inquires? - What are some common mistakes you see on a Sales page? - She also dives into the four types of buyers (competitive, spontaneous, methodical, and humanistic ) and how to write for each one. Thanks for tuning into today's episode of the Build That Business Podcast!FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/25 Follow Taylor: Website: https://www.lteditorial.com/ Instagram: https://www.instagram.com/lteditorial/ Free Sales Page Review: https://www.lteditorial.com/free-review
Taylor de la Fuente of Lemon Tree Editorial is sharing the top mistakes she sees on wedding planners' about me website pages, and some tips on what you should include on your about pages. You can start implementing these changes on your site today, then take advantage of a Free Page Review from Taylor. www.lteditorial.com/free-review You can also find Taylor on instagram: www.instagram.com/lteditorial
I'm excited to chat with Taylor De La Fuente all about marketing and sales funnels. Taylor explains what exactly is a sales funnel, a marketing funnel, and what's the difference between the two of them. She also shares how we as wedding photographers can use it in our small businesses. A little bit about Taylor is that she is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures, and other marketing materials for wedding pros who want to woo prospective couples. I'm so happy she's here and I know you are going to love today's show. Visit Website: https://www.lteditorial.com Instagram: https://www.instagram.com/lteditorial Love the podcast? Please leave a 5 ⭐️ review on Apple Podcasts. Our Investment Guide Template for Wedding Photographers is available in our online shop. Need help with your wedding submissions? Get our Insiders Guide to Wedding Submissions Sign up for Flodesk Here and lock in the beta discount of $19 per month forever! Stay Connected: Follow @teawithjaine & @jainekershner on Instagram Find us on Clubhouse @jainekershner Want to be a Sponsor? Visit Our Website to Apply: www.teawithjaine.com
"We wanted a ceremony that included our parents because merging families was a big reason behind getting married — and wanted everyone to be able to understand the ceremony, so we created a very intentional bilingual ceremony and celebration." When Elyse and her husband were getting married, they wanted to be certain that everyone could understand and participate in the celebration. So, they decided to have a friend get ordained and perform the ceremony in both English and Spanish. And it doesn't stop there. This wedding is amazing! Get all the details of this remote lakeside wedding in Maine on this week's episode of The Wedding Dish! Need your dish fix? Visit theweddingdishpodcast.com and check us out on Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
You have questions, we have answers! Vanessa of Little Black Book is answering questions about the state of the wedding industry, etiquette and best practices while navigating health concerns, and new cool trends! Need your dish fix? Visit theweddingdishpodcast.com and check us out on Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
June and Garrick knew they wanted their wedding to be a party. They also knew they wanted to incorporate family traditions and Kenyan culture. Every detail was personal; from the ethically sourced feathers of Kenyan birds in their wedding attire to their venue and everything in between. And, boy was it a party! Wedding Vendors Photography: Photos from the Harty Dress: Francesca's Bridal Custom Feather Hairpins: Kpoeta By Ambica Hair & Make-up: Dry Land Salon Florals: Local Color Flowers Ceremony, Reception & Catering: Gertrudes (Baltimore Museum of Art) Live Band: Bachelor Boys Band Invitations: Dunkirk Designs Need your dish fix? Visit theweddingdishpodcast.com and check us out on Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
At 23 years old, Kelly Faetanini became the head designer at Priscilla of Boston, eventually launching her own line two weeks before her own wedding (imagine mindblown emoji here). Her budget-friendly, customizable wedding gowns are stunning. And, you can add convertible pieces to change your look throughout your celebration! Get all the details in this week's episode. Need your dish fix? Visit theweddingdishpodcast.com and check us out on Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
Looking for a unique first dance song? Can't find a song that tells your story? Faith Rumer writes highly personal songs for her couples - and performs the song on the wedding day. When I sang the song at their wedding and they both cried tears of joy. I'm smiling right now just remembering it. It was magical. Need your dish fix? Visit theweddingdishpodcast.com and check us out on Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
The pandemic threw a lot of us for a loop in the wedding industry, but it gave this couple the opportunity to celebrate in the way that they truly wanted — small, intimate, personal, and at home. We both think we really lucked out by having a pandemic wedding. Neither of us had any interest in planning and our parents both had a lot of requests. It was gearing up to be a nightmare. Then the pandemic hit and our parents were suddenly more concerned about us getting married than planning a big multicultural extravaganza. Jess, the CEO of Backbone Business, shares her wedding story and how they navigated the planning process prior to the pandemic and pivoted to get the wedding that they truly wanted in the end. Need your dish fix? Visit theweddingdishpodcast.com and check us out on Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
Planning a surprise proposal? This episode is for you! From locations to best practices to tips and tricks — Chris Ferenzi Photography is sharing all of his best practices. Need your dish fix? Visit theweddingdishpodcast.com and check us out on Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
Wondering how to choose the best color scheme for your wedding? What about budgeting so you can have the wedding day of your dreams without breaking the bank? Maybe you need a wedding checklist, but don't know where to find the best one for you (hint: you can find that at patreon.com/theweddingdish *wink wink*) In this episode, Sara answers listener's questions about wedding planning. Do you have a question you want answered? Visit theweddingdishpodcast.com or send it to us on our Instagram @theweddingdishpodcast! Get premium content and support The Wedding Dish by joining our Patreon community! https://www.patreon.com/theweddingdish This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
Christine and Steve met in college; Steve was hooked right away, but Christine thought he was a little "much". Fast forward to after graduation when they moved to LA to anchor on a popular news network, got engaged in a surprising way, and started a family. This episode is part one of this hilarious couples' story. You can find Christine @thechristineod and @brightsightedpros Visit theweddingdishpodcast.com and follow us @theweddingdishpodcast.com This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
About Taylor De La Fuente: Taylor de la Fuente is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor crafts persuasive and personality-packed copy that woos couples. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing. You can find Taylor online at www.lteditorial.com and @lteditorial. In this episode, Jamie, Heather and Taylor De La Fuente discuss:What “copy” is and how it can help your business to get a copywriterIncorporating authenticity into your copy. Some tips for working on your business copy. Testimonial mining do's and don'ts Search-Engine Optimization - how to make your page visible Key Takeaways:Informative content is different from persuasive content and copywriters are the expert of persuasion. They sell your brand and your business with text. Reverse engineer your testimonials: Look for patterns in your past testimonials to see what stands out about you and your business. These are what your clients tell you are important and what they value in you.Find your “you-isms”, the unique things that you say and incorporate it into your copy to give it personality. Think about what people will have to type on the search bar on Google to find your business and incorporate that into your headlines and a paragraph below that. Pick out keywords that point into your business, and insert it into that. "There's a line between being confident and being cocky, we want to be on the confident side… copywriting is an exercise on self-confidence." — Taylor De La FuenteConnect with Taylor De La Fuente:Website: https://www.lteditorial.com/Instagram: https://www.instagram.com/lteditorial/ Connect with The Union Podcast:Website: https://theunionpodcast.com/Instagram: https://www.instagram.com/unionpodcast/?hl=enShow: https://theunionpodcast.com/our-podcast/ Connect with Jamie:YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbAWebsite: https://jwcoordination.com/Instagram: https://www.instagram.com/jwcoordination/?hl=enFacebook: https://www.facebook.com/JWCoordination/ Connect with Heather:Website: https://theweddinghacker.com/Facebook: https://www.facebook.com/weddinghackerInstagram: https://www.instagram.com/weddinghackerexpoPinterest: https://www.pinterest.com/theweddinghacker/ Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Top Episode! This destination wedding photographer is located in Bermuda, but photographs all over the world. And, she's from the DC area (which, if you don't know, is where The Wedding Dish is located)! Find out all about how her island life inspired her to open a destination photography business and what a destination wedding entails. Visit theweddingdishpodcast.com and follow us @theweddingdishpodcast.com This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
Top Episode! We dish with a #coronawedding couple; after their destination wedding in the groom's hometown of Tulum, Mexico, was cancelled in May 2020, this couple decided to head to the courthouse in downtown LA with their newly adopted senior (super cute!) puggle and elope. The photos are fantastic, filled with love and happiness. Visit theweddingdishpodcast.com and follow us @theweddingdishpodcast.com This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
Top Episode! In marketing, video is king. If you're scrolling on social media, video stops you in your tracks. If someone is looking for a wedding vendor, they're going to watch the videos on your website. Why? Because they want to know you! And, video is a great way to build the know-like-trust factor. We're dishing with Tara Garwood, CEO of Banner Day Films, who specializes in using videography for marketing. Everything you need to know about creating the perfect marketing video for your wedding business! Visit theweddingdishpodcast.com and follow us @theweddingdishpodcast.com This episode is brought to you by... Photos from the Harty, a small but mighty team of wedding and event photographers in Washington, D.C. We believe our couples need to love their photographers as much as their photos, and bring their personalities to each and every shoot. District Bliss, a community of business owners; get the support you need to skyrocket your business with ease! Sprout Creative, marketing for heart-centered businesses; grow your potential through smart marketing Mabely Q, Making Business Successible. (That's success + accessible put together, because the better you can serve your community, the bigger your business can grow.) Canva, unique and easy design 17hats. Business just got easier. At The Wedding Dish, we use 17hats for scheduling guests, questionnaires, to develop our show notes, and for our all of guest management. It's the CRM that makes it easy to run two businesses and two podcasts seamlessly. Lemon Tree Editorial writes authentic and inclusive website copy for kickass wedding vendors who have something to say, but who may also struggle saying it in a polished, put-together, badass-thought-leader kind of way Teachable, Create online courses and coaching services with Teachable. Transform your experience and know-how into a thriving knowledge business Laughing with Gingers is a comedy podcast where two redheads with loud laughs share stories, play games, and spread silliness and joy. Hosted by Kristina Kury and Sara Alepin Chill Paws, human-grade CBD for your furry pals (use CLOU15 for a discount!) — reminder to keep your pets safe during fireworks and cool during the summer! BarkBox, A monthly themed box of toys, treats, and unleashed joy, thoughtfully designed to satisfy every dog's unique playstyle
When you're a loud laugher and get married in the mountains, it echoes. When you marry into a boisterous family, your wedding can be heard around the world. Sara is joined by the ladies behind Laughing with Gingers; Producer Liz tells the story of how she met, fell in love with, and married guest co-host Kristina's brother (that's a mouthful, huh?). Liz and Shaun had the perfect wedding for them — an intimate celebration in the mountains near Lake Tahoe, CA. Their Airbnb had an amazing view and the snow that fell the night before they said, "I do," couldn't have been more perfect. Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: • Photos from the Harty, Internationally acclaimed wedding photography • District Bliss, the support you need to skyrocket your business with ease • Lemon Tree Editorial, copywriting for wedding professionals • Sprout Creative, marketing for entrepreneurs • Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy • Mabely Q, accessibility education Want to be part of the show? Click here!
Get your hands out of everyone else's wallet and don't price your services or products based on what other people are doing; don't watch what everyone else seems to be doing and try to imitate them, just hoping it works for you; and remember that your clientele has never planned a wedding before, so step back from the curse of knowledge and educate your clients. These are just a few tidbits that came out of our conversation with Heidi Thompson, the woman behind Evolve Your Wedding Business. We delve into marketing in the wedding industry and how different it is from most other entrepreneurial spaces. If you're a wedding pro, this episode is for you. Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: • Photos from the Harty, Internationally acclaimed wedding photography • District Bliss, the support you need to skyrocket your business with ease • Lemon Tree Editorial, copywriting for wedding professionals • Sprout Creative, marketing for entrepreneurs • Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy • Mabely Q, accessibility education Want to be part of the show? Click here!
Planning a wedding can bring up a lot of emotions — for everyone. Getting the support you need in order to engage with your engagement, manage expectations (yours and others), and move forward with excitement! Planning your wedding - and your marriage! - should feel fun, not frustrating. Sara is joined by Jacquelyn Burt, the woman behind First Looks. Jacquelyn is a coach, educator, and award-winning wedding makeup artist. She combines her experience as a wedding industry pro with training in education and counseling to offer both on-site makeup services and personalized emotional support coaching. Her work is to bring ease, clarity, and joy into your wedding planning and celebration! Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: • Photos from the Harty, Internationally acclaimed wedding photography • District Bliss, the support you need to skyrocket your business with ease • Lemon Tree Editorial, copywriting for wedding professionals • Sprout Creative, marketing for entrepreneurs • Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy • Mabely Q, accessibility education Want to be part of the show? Click here!
Having a unique first dance song or music that means something to you and your guests can really set the tone for your wedding day. Sara is joined by Shawn of Bash Entertainment for Season 4 Episode 12: You Don't Have to go the Traditional Route with Music We dish about an Elvis impersonator officiant who sang the first song, a groom who entered by flying in a Black Hawk helicopter, and more! Sara is joined by Shawn of Bash Entertainment. Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: • Photos from the Harty, Internationally acclaimed wedding photography • District Bliss, the support you need to skyrocket your business with ease • Lemon Tree Editorial, copywriting for wedding professionals • Sprout Creative, marketing for entrepreneurs • Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy • Mabely Q, accessibility education Want to be part of the show? Click here!
Have you ever thought about how lighting, the height of the centerpieces, combining live music with a DJ, and captioning your music might enhance your guest experience (and yours)? What about scheduled a 45-minute nap into your wedding day? Outside the box thinking can make your wedding day more enjoyable than you ever imagined! In this episode of The Wedding Dish, we dive into a whole bunch of ways that weddings can be accessible and super fun! From having interpreters to transcripts to captioning the music and displaying it, Keri and Andrew made sure everyone was included in their wedding day. And, we love it! Sara is joined by Erin Perkins, the CEO and accessibility educator behind Mabely Q. Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: • Photos from the Harty, Internationally acclaimed wedding photography • District Bliss, the support you need to skyrocket your business with ease • Lemon Tree Editorial, copywriting for wedding professionals • Sprout Creative, marketing for entrepreneurs • Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy • Mabely Q, accessibility education Want to be part of the show? Click here!
How do we learn about different cultures and customs? Ask! Millen, a wedding and event planner in the Washington DC area, shares her experience growing up as an Eritrean woman in the United States and the importance of culture and tradition in wedding celebrations. Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: • Photos from the Harty, Internationally acclaimed wedding photography • District Bliss, the support you need to skyrocket your business with ease • Lemon Tree Editorial, copywriting for wedding professionals • Sprout Creative, marketing for entrepreneurs • Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy • Mabely Q, accessibility education Want to be part of the show? Click here!
An elegant Star Wars wedding might seem hard to pull off. Now, imagine incorporating Filipino wedding traditions — and it came together PERFECTLY. When Chad took Johanna to Comicon for their first date, she knew what she was in for — and she was all in. And when their guests received their save the dates, they knew they were in for a real treat. And, you won't believe what they did for their first dance! Truly a first! Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: • Photos from the Harty, Internationally acclaimed wedding photography • District Bliss, the support you need to skyrocket your business with ease • Lemon Tree Editorial, copywriting for wedding professionals • Sprout Creative, marketing for entrepreneurs • Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy • Mabely Q, accessibility education Want to be part of the show? Click here!
Your friends and family are wildly invested in your wedding day, but they may not know the best way to support you. Kara O'Brien Ghassabeh, the woman behind Kara Maureen Bridal Coaching, joins us to dish about how to handle stress and anxiety during the wedding planning process without burning bridges. Weddings are amazing celebrations of love and happiness. But, that doesn't mean there isn't a whole bunch of drama or even just minor anxieties that can happen during the wedding planning journey. Taylor de la Fuente, CEO of Lemon Tree Editorial, joins The Wedding Dish as a guest co-host once again! Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: Photos from the Harty, Internationally acclaimed wedding photography District Bliss, the support you need to skyrocket your business with ease Lemon Tree Editorial, copywriting for wedding professionals Sprout Creative, marketing for entrepreneurs Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy Mabely Q, accessibility education Want to be part of the show? Visit our website theweddingdishpodcast.com!
With Taylor de la Fuente An apple a day keeps the doctor away but have you considered that your website may also need a check up? There’s a lot of marketing advice out there, but if you don’t have a killer website, none of that matters. Your website is the last stop a client makes before they reach out, and if it sucks, you’re dead in the water. Words are a supper effective way to bring people into your funnel and up your conversion rate. Copy that converts sends the message that you have the solution to your customer’s problem but can also send the message that you actually see them. Taylor de la Fuente is an award-winning writer, champion for inclusive language and the owner of Lemon Tree Editorial and she is here to tell us how it is. As a website copywriter serving the wedding industry, Taylor writes authentic and inclusive web copy for wedding pros who want to sell their services while they sleep. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing. Taylor has a message that any business owner needs to hear… like… right now! So pull up a chair or snuggle in on the couch and check out this not to be missed episode of The Workshop Weekly Podcast. In this episode, Taylor talks about: Her experience that lead her on the path of being the copywriter and website expert that she is today. 2:34The difference between regular content, copywriting, and conversion copywriting and why that matters. 3:57Converting online – using your words to help people take action. 5:41Sales funnels and where your website fits and how it will help build your business using this model. 8:59How to structure a great website homepage so that you are clearly inviting people to stay, look around, and buy. 12:31The importance of considering the “fold” and what to put there. 15:38Do’s and don’ts for different pages of your website. 24:44Top mistakes people make on their about page and how you can avoid them. 30:59Being clear on your values on your website and how to be inclusive in your content and offer. 33:01Inclusive VS exclusive language and how it can effect your business. 41:39 My recommendation and my one piece of advice is treat your website like the number one sales and marketing tool that it is invest some time some money into it, and it will sell your services or your products for you.Taylor de la Fuente Being inclusive in your website copy tells people that you see them and that you welcome and appreciate their business. I love Taylors example of looking at your website like it is your home – warm and inviting. And like you home, your website should say something about YOU. People buy from people, not companies so being sure to personalize your website and include your story will build a relationship that will have your customers coming back and even sharing your business with the people they care about. I know that it is uncomfortable to talk about yourself sometimes but, as Taylor says, your About page is one of the most important spaces on your website so show it some love and be sure to include a professional looking photo so everyone can attach your face to your business. This was a great conversation and I hope you walk away from this episode motivated to give your own website a check up! Connect with Taylor Website: www.lteditorial.com Instagram: @lteditorial Mentioned in the Podcast Understand how users are experiencing your website with Hotjar! 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Taylor de la Fuente of Lemon Tree Editorial joins The Wedding Dish again - this time with her new husband, David, to dish about their wedding in Charleston, SC. While planning their wedding, Taylor and David moved from DC to Texas, having no idea that the pandemic was about to hit and rock every part of their plans. Because they got married in South Carolina in November 2020, the restrictions had eased up a bit. However, they wanted to keep everyone safe and have an intimate wedding — which was far from what they'd planned or expected. Hear their wedding planning journey, the story of their wedding day (with a surprise guest), and everything in between. Transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: Photos from the Harty, Internationally acclaimed wedding photography District Bliss, the support you need to skyrocket your business with ease Lemon Tree Editorial, copywriting for wedding professionals Sprout Creative, marketing for entrepreneurs Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy Mabely Q, accessibility education Want to be part of the show? Visit our website theweddingdishpodcast.com!
Setting unrealistic expectations and crazy dieting should be a thing of the past. With the body positivity movement, you'd think it's old news. But, it's still very much the case for most people. Katelyn Parsons is on a mission to change that. Sara is joined by guest co-host Taylor de la Fuente of Lemon Tree Editorial. As always, transcripts and show notes are available at The Wedding Dish. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. This episode is brought to you by: Photos from the Harty, Internationally acclaimed wedding photography District Bliss, the support you need to skyrocket your business with ease Lemon Tree Editorial, copywriting for wedding professionals Sprout Creative, marketing for entrepreneurs Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy Mabely Q, accessibility education Want to be part of the show? Visit our website theweddingdishpodcast.com!
The ladies dish with Sahar Masarati, CEO of Sugar Alkymi. Sahar shares her journey and how she creates edible art for each couple. Hear how having a unique style makes you stand out. Sara is joined by guest co-host Taylor de la Fuente of Lemon Tree Editorial. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. Want to be part of the show? Visit our website theweddingdishpodcast.com! Brought to you by: Photos from the Harty, Internationally acclaimed wedding photography District Bliss, the support you need to skyrocket your business with ease Lemon Tree Editorial, copywriting for wedding professionals
Neela shares her journey as a business owner in the wedding industry, her own wedding plans (spoiler: she's getting married somewhere crazy cool), and her work to support others during the planning process. On today's episode, Sara is joined by guest co-host Taylor de la Fuente of Lemon Tree Editorial. The ladies dish with Neela, CEO of Asaadi Graphics and the woman behind The Wedding Collective, a support group for engaged couples as they navigate the planning process. Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast. We are committed to accessibility at The Wedding Dish. You can find transcripts of our episodes here (but, please be patient with us, as we're migrating them over from another platform; as of April 2021, we only have Season 4 of The Wedding Dish available in this location). Want to be part of the show? Visit our website theweddingdishpodcast.com!
Taylor de la Fuente is an award-winning writer, champion for inclusive language and the owner of Lemon Tree Editorial. As a website copywriter serving the wedding industry, Taylor writes authentic and inclusive websites for wedding pros who want to attract their ideal couples and sell their services while they sleep. Before starting Lemon Tree Editorial, she worked in journalism, SEO and marketing. You will hear all about Taylor's journey and she will also be sharing her tips on 'How to Make Your Marketing More Inclusive'. We will finish up with 'What She Wishes Other Vendors Knew' and of course, her 'Confetti Hour Confession.' - Featured Guest: Taylor de la Fuente of Lemon Tree Editorial Website: www.lteditorial.com Instagram: www.instagram.com/lteditorial/ - Happily Ever Expo is introducing Happily Ever Education, a virtual workshop for wedding pros! The workshop is an on-demand online experience where you can log in to watch and re-watch video workshops by some of the greatest in the industry! Happily Ever Education will be available from March 28 to April 28 and there are over $6000 worth in giveaways for wedding pros who "attend". Visit www.happilyeverexpo.com to find out more and to register. Use Coupon Code CONFETTIHOUR for a discount! Help support Renée and The Confetti Hour show with a small contribution of $3 per month or yearly contribution to the show. Your support goes towards the professional maintenance of the show allowing Renée to continue to bring on reputable wedding professionals weekly to share their incredible journeys and tangible tips to help wedding professionals elevate their services. In addition, as a Confetti Hour patreon, you will be invited to Renée's private group on Clubhouse, where she will host a special bonus episode and bring up guests for Q&A once a month! Consider supporting at https://www.patreon.com/theconfettihour
In this interview, I meet with Taylor Griffith a Professional Copywriter and CEO of Lemon Tree Editorial located in Dallas TX. We talk about who she is, what she does, why she picked wedding business copywriting, website copy in general, how to bring out the value and uniqueness of your products or services in your website copy, why putting pricing on you site is important, and some great website copywriting tips. https://www.lteditorial.com/ She is offering a free webpage review at: https://www.lteditorial.com/free-review Enjoy!