Build That Business

In this episode of the Build That Business Podcast, host Lindsay shares five powerful marketing strategies to skyrocket your wedding bookings. Here's what you'll learn:Wedding Shows: Discover why these events offer unmatched ROI and warm leads ready to book.Date-Based Emails: Learn how to automate personalized messages tailored to each couple's wedding date for increased conversions.Service Excellence: Explore the impact of going above and beyond, creating unforgettable experiences that lead to glowing referrals.Content Repurposing: Find out how to breathe new life into old content, reaching fresh eyes with minimal effort.Chatbot Strategies: Unveil the power of automated assistants in streamlining communication, from scheduling appointments to providing instant pricing information.Tune in to implement these actionable insights and watch your bookings soar! Don't forget to grab Lindsay's free guide at LindsayJWilliams.com/Boost and subscribe for more valuable tips. Happy booking, and keep building those businesses!

Are you an entrepreneurial mom juggling her dreams while navigating life with a child with Autism Spectrum Disorder (ASD)? As a business owner, do you find it challenging to be on your game while so much is happening behind the scenes? When all of this is happening, it can be a pretty lonely experience…Top reasons to listen to the entire episode:Special needs moms chasing their dreams are not alone.A child with ASD is exactly who they are meant to be.Let's build our businesses around our lives instead of the other way around.Full Show Notes Here!Connect with LindsayWebsiteFacebook CommunityInstagramThank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Do you put people before profit? Or have you been taught to focus on profits at the expense of serving others? I have always prioritized service over profitability, not only because I believe in it but because it has also been very strategic for the growth of my business. I discussed this with Renée Sabo (who also has a big heart for service) on her podcast, The Confetti Hour. Take a listen to our conversation... Top reasons to listen to the entire episode: Learn how to self-promote gracefully. Identify what you can realistically do to serve well. Think about whether a situation is an annoyance or an opportunity to shine. Full Show Notes Here! Mentioned Resources How I 10x'd my Wedding Business Masterclass How to Make Your Competition Irrelevant Connect with Renée Website Instagram The Confetti Hour Podcast Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

What if you could just show up at a bridal show and get a booking right away? Imagine if newly engaged couples contacted you via DMs, and emails or even approached you on the street to set up an appointment. These scenarios ARE possible, but not without laying the groundwork first. In this episode, I feature my interview with Brandee Gaar on the Wedding Pro CEO podcast. Brandee and I discuss why you need warm leads in your business and how to get them, so keep listening! Top reasons to listen to the entire episode: Don't be known for your bullet points. You want to be known for the value that you bring to the table. Create content, get visible, and show up when your people are ready to buy. Full Show Notes Here! Mentioned Resources How I 10x'd my Wedding Business Masterclass Honeybook Freebie Connect with Brandee Website Instagram Facebook Pinterest The Wedding Pro CEO Podcast Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Have you ever worked with a dream couple and thought, "I wish all my clients were like them!”. Did that make you think about what you could do to attract more of the same type of clientele? My guest, Heidi Thompson, is the queen of cloning clients. Listen in to find out how to get your favorite clients to tell you exactly what it takes to attract more couples just like them! Top reasons to listen to the entire episode: It's impossible to market to people unless you understand who they are and what they care about. Your marketing messages might be off even if you're solving your clients' problems. You have to speak the same language as your ideal clients and not assume anything. Full Show Notes Here! Mention Resources Wedding Business CEO Summit January 23rd - 27th 2023 Free Download: The Ultimate Marketing Checklist For Wedding Pros How I 10x'd my Wedding Business Connect with Heidi Website Instagram Facebook Pinterest Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

How many social media posts have you seen about someone having their “highest grossing year yet”? You know the ones… They're typically on bright, colorful backgrounds, and it's usually only the first week of January when they announce this is their million-dollar year! This might seem harmless or like just another post in the scroll. But my guest, Bevin Farrand, explains why they're actually harmful to your business... Top reasons to listen to the entire episode: Your big, bold statements are ruining your business because you're asking for blanket support. There comes a time when you need to bring in people who will question your dreams. No matter whether someone supports you or not, you should not let it influence your decision-making. Full Show Notes Here! Connect with Bevin Website Facebook Facebook Community LinkedIn Instagram All The DAMN Things Podcast Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Are you ready for something a bit different to kick off 2023? In this episode, I share my podcast interview with Courtney Hopper and Dana Kadwell on the Hustle + Gather podcast. Usually, when you're a guest on someone's podcast, you get a list of questions ahead of time, so you can prepare… but not with these ladies! This episode was totally unscripted, so the conversation was completely natural and fun. Listen in for a real, raw look behind the scenes at how I built my business and the struggles I faced along the way. Top reasons to listen to the entire episode: Learn how to build business relationships early on. Understand how people connect with people, so leads will be easier to close when they trust and like you. Discover why sometimes taking a nap is the most productive thing you can do. Full Show Notes Here! Mentioned Resources Hustle + Gather, with Courtney and Dana Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Welcome to part two of this two-part series. If you haven't listened to episode 76, I'd love for you to go back and catch the beginning of this conversation! In this episode, Nikisha King-Hidalgo and I continue our conversation about the book, A Happy Pocket Full of Money, and how you can apply it to your own life. If you want to reframe your mindset when it comes to your business, goal setting, and life, then be sure to tune in! Top reasons to listen to the entire episode: Discover why wanting comes from a place of scarcity. Learn how Nikisha already has everything she needs. Find out how your subconscious dictates your thoughts, values, and beliefs. Full Show Notes Here! Mentioned Resources A Happy Pocket Full of Money Connect with Nikisha Website Facebook Instagram Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

Have you ever read a book that radically changed your life? Is there a book you have to share with everyone you meet because you know it will change their lives as well? That's exactly what happened with me and my next guest, Nikisha, and I'm glad not only that she's here to discuss that book and how you can apply it to your own life, but that she introduced me to it. If you're someone who dreams of achieving your goals, but gets hung up wondering how to make them happen, then this episode – and book – is for you. Top reasons to listen to the entire episode: Discover why you need to work diligently to reshape your vision and your subconscious thoughts. Learn why being mentally present is the hardest thing to do, but it's physically easy. Finding moments of gratitude and gratefulness can help you stay present. Full Show Notes Here! Mentioned Resources A Happy Pocket Full of Money Connect with Nikisha Website Facebook Instagram Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout.

How do you get through the slow months of your business? Do you get anxious because you aren't bringing in revenue during the holiday season? Maybe start trying to fill your time and grasp at small jobs just to keep your business afloat. Or maybe you're not totally sure what you should even be doing. Believe me, I've been there. But these slow months are now my secret weapons!! And they can be yours, too. Top reasons to listen to the entire episode: Find out why you need to be clear and concise in your messaging. Discover why it's time for you to start automating things in your business. Learn how to set up your business processes during this time so that they work for you when you're not there. Full Show Notes Here! Mentioned Resources My Custom Ceremony Programs Date-Based Email Sequence Building a StoryBrand Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Do you find yourself saying “Yes” to any and all potential clients just to pay the bills? Even when you know they're not going to be a great fit for you? I get it! I've felt that pressure and I've been there. My guest, Chanda Daniels, has been there too and knows firsthand how limiting it can be for your career. While finding and sticking to a niche can be hard, it is one of the most important things that you can do for your business. Top reasons to listen to the entire episode: Learn how seeking under-served communities can help you find a niche Why you need to say No How to stay current with the times while staying true to your specialty Full Show Notes Here! Mentioned Resources Goal Setting Freebie Pretty Pair Bride - Inspirations for Plus Size Brides ELOQUII - Sizes 14-28 Connect with Chanda Chanda Daniels Planning & Design Facebook Instagram LinkedIn Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout.

Have you ever been contacted by a couple only to get ghosted after your initial response? Or maybe you had a few promising conversations with them, but they backed out at the last minute. There's nothing worse than feeling rejected and having dry spells in your business. But when you understand the reasons behind why people aren't buying, it can change how you approach, well, everything. Ready to get to the bottom of this? Keep listening… Top reasons to listen to the entire episode: There will be people willing to pay for your services if they want them badly enough. If you stick to the rules you set for your business, your calendar will fill up, and you will be less stressed. Customers who don't care about your product or service aren't bad people, and they're just not your customers. Full Show Notes Here! Mentioned Resources How to Make Your Competition Irrelevant Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

When you look at other people's content, do you ever compare yours to theirs? You think, “hey, this is working for them, so it should work for me, too!” So many of us make this mistake (myself included!). The thing is, the more you compare yourself to others, the more you'll fall back into the sea of sameness. The secret sauce to standing out is radically authentic messaging, strategy, and copywriting. My guest, Aleya Harris, is a StoryBrand-certified guide who helps entrepreneurs with just that. Top reasons to listen to the entire episode: After you master your craft, you need to master the next level. Stop comparing your story to what other people are saying. Start digging deep and getting real with yourself to excavate and replenish. Full Show Notes Here! Mentioned Resources Building a Story Brand Building a Story Brand Amazon Website Copy Walk-Through Video - join the Facebook Group to watch! The Recalibration Guide 3 Ways to Revamp Your Brand Messaging to Stand Out From the Competition Connect with Aleya Website Facebook Instagram LinkedIn Podcast Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Do you consider December a total loss in terms of sales? Is the winter wedding season pretty dismal? I was right where you are until a year when I discovered my secret weapon... listen in to find out what it is. Top reasons to listen to the entire episode: Discover why December isn't a total loss in terms of sales Find out what your best seller is - what everyone requests Use this time to make plans for the upcoming year Full Show Notes Here! Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Did you know that most creative people are right-brained? You may be wondering, “Lindsay, what does that mean?” Well, they tend to think more creatively and are less organized. Is your business wildly imaginative and expressive but lacks the structure needed to create logical systems? Then you'll want to keep listening! In this episode, my guest, Jen Taylor, helps creatives streamline their workflows, processes, and procedures so they can grow their business and spend their time doing what they love most: creating and spending time with their families. Top reasons to listen to the entire episode: The longer you keep working on your business without stepping away, the more likely you will burn out. By automating, outsourcing, and creating a workflow, you'll have more time to do other things. Writing down these eight major parts of your business and what you need to focus on is a priority. Full Show Notes Here! Mentioned Resources How to Scale Your Wedding Business as a Solopreneur Free Training - How I 10x'd My Wedding Business Harness the 8 CEOs Small Business Task Connect with Jen Website Facebook Instagram LinkedIn Podcast Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Have you ever felt a gnawing sense of guilt in your chest when it came to making a business decision? Maybe you were tempted to take advice that didn't align with your gut feeling. I've been there and guess what? It was my intuition talking, but I ignored it. Keep listening to find out what I learned… Top reasons to listen to the entire episode: Focus your business on what matters most Check-in with your clients to see how they're doing and how you can support them Take your gut feeling into account when following advice Full Show Notes Here! Mentioned Resources Free Training- How I 10x'd My Wedding Business Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

How much time do you devote to loving on and really knowing your people? My guest, Natalie Franke, is a powerhouse inspiration; and she believes people are the most important thing. So, it shouldn't surprise you that she built a community of 76,000 entrepreneurs strong called, "The Rising Tide Society" - you might have heard of it. Natalie and I dive into why having a community over competition mindset is a competitive advantage, how to utilize social media to cultivate true relationships, how to lean on community through difficult times, and so much more. I took some golden nuggets that I highlighted w reading her book, "Built to Belong," and asked her to elaborate. She even shares the topic of her next book (for the first time ever on BTB). If you're a "Community over Competition" kinda person, you'll want to pop in those earbuds and tune in to hear Natalie's magic. Top reasons to listen to the entire episode: Empathy allows you to understand what others are going through and what they've endured to get where they are. Those who have adopted a mindset of community over competition are set up for success in a way that others are not. Relationships lead to success. Full Show Notes Here! Mentioned Resources Built to Belong Book Honeybook Freebie Connect with Natalie Instagram The Rising Tide Society TikTok Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Do you know why it's so important to have an email list? You may wonder what to say in those emails or what mistakes you might make. I asked my guest, Kendra Swalls, specific questions about the wedding industry, the lifespan of our clients, and email marketing. Top reasons to listen to the entire episode: Find out how to avoid some common email marketing mistakes Learn how social media content differs from email content Discover how to set up your emails, so they meet your audience where they are Full Show Notes Here! Mentioned Resources Kendra's Email Marketing Starter Kit Lindsay's 7 Must-Have Email Templates for Wedding Professionals Connect with Kendra Instagram Paisley Layne Photography Instagram Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Are you ready to start planning for profits for 2023? Maybe you're thinking, Lindsay, quarter four just started! It's time to focus on the holidays… What if I told you now is the perfect time to start planning for profits for next year? Top reasons to listen to the entire episode: Discover how to get crystal clear about your goals Learn how to find out when production and sales are high Get tips on creating a plan to reach your goals Full Show Notes Here! Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Have you been neglecting your social media strategy over the busy wedding season? Maybe it seems your content strategy is that one daunting thing on your to-do list that you never seem to have time for. Or, you keep telling yourself that you'll get to it come November when things slow down (been there). In this episode, co-founders of Duo Collective and I discuss the importance of social media content pillars and how to make content creation easy for your business so you can finally check “create a social media plan” off your to-do list. Are you ready to speed past your content strategy roadblock and start connecting with different people in your audience? This episode is for you! Top reasons to listen to the entire episode: Learn how to create a social media content strategy that will speak to different parts of your audience. Discover the power of content pillars and learn how to use them to structure your content marketing plan. Get a whole social plan and SEO tips you can implement right away to see better results with your social media marketing efforts. Full Show Notes Here! Mentioned Resources: Social Media Workshop Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years Connect with Abbey and Courtney: Instagram Podcast Connect with Lindsay: Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Are you relying on bridal shows to bring you leads? Maybe you attend, introduce yourself to new couples, and then there's radio silence. What if you went into each show knowing that all that time and money spent preparing for the show was well spent? Top reasons to listen to the entire episode: Book more appointments before the bridal show is over. Introduce yourself to couples before they attend a bridal show. Skip giveaways when trying to wow your booth visitors. Full Show Notes Here! Mentioned Resources Bridal Show Workshop Free Masterclass: How I 10x'd my Wedding Business Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us ready to build a business and generate profits without burnout!

Do you feel like saying yes to everything can only get you further? Maybe you make it halfway through a task and realize you have completely undervalued yourself, and you're now exhausted from taking on too much. What if you had the confidence and willpower to take the lead like the expert you are? In this episode, Laney Ruddell gives us all the deets on setting boundaries in your business to make your business work for you. We talk about what it means to define success and how to do that. We even cover how to set boundaries with ourselves, which is sometimes the hardest part as an ambitious entrepreneur. Top reasons to listen to the entire episode: Learn what it means to define success and how to do that. Discover how setting boundaries in your business can make your business work for you. Find out how to set boundaries with yourself. Full Show Notes Here! Mentioned Resources The Stationery School Free Masterclass: How I 10x'd my Wedding Business Connect with Laney YouTube Instagram Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review, so others can find us who are ready to build a business and generate profits without burnout!

Do you wish life gave you a compass or guide to show you the way? Sometimes the nagging voice in our head is so strong, but we aren't sure if it is outlandish dreaming or guidance. What if you had the mindset to take a chance on your life unapologetically? In this episode, Bevin Farrand shares the inspiring story that has helped her develop the DAMN Manifesto and encouraged others to take the DAMN chance! Top reasons to tune in: Discover how to navigate the hard times. Learn how to apply your manifesto to all aspects of your life. Uncover how to go all in and burn the boats. Full Show Notes Here! Connect with Bevin Website Instagram Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Do you feel like you are giving more than you get? You spend so much time creating content. What if you could spread that content further and reuse it 10 different ways? In this episode, I share my favorite ways to turn one single post into ten fun bits of content my audience loves! Ready to create less while promoting more? This episode is for you! Top reasons to listen to the complete episode: Learn the truth about time-consuming content. Discover how to build content off a single caption. Uncover how to reuse content each year. Full Show Notes Here Mentioned Resources: Waitlist for September workshop Connect with Lindsay: Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

When was the last time you showed your face on your social media? Maybe you never show your face on camera, and perhaps you barely show up with a marketing strategy. Shannon Segall and I dive into standing out on Instagram among the never-ending noise in this episode. It's one of the most actionable episodes we've ever recorded, filled with step-by-step tips on things you can implement starting now. This episode is for you if you're ready to stand out from the crowd, get serious about your content marketing strategy, and have fun doing it. Top reasons to listen to the entire episode: Learn the primary mistake creatives make on Instagram. Discover how to start building your business on social media now. Uncover the difference between educational vs. entertaining reels. Full Show Notes Here! Mentioned Resources Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years Connect with Shannon Website Instagram Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, and share if you enjoyed the show so others can find us who are ready to build a business and generate profits without burnout!

Do you feel like you are starting to drown in your to-do list? It feels like you're living a content creator's version of Groundhog Day, doesn't it? What if you could show up every day without having to sit down to physically and mentally force yourself to push out that next piece of content? Ready to pour a cup of coffee, light a candle, shut the door and make it happen? This episode is for you! Three reasons to tune into this episode: Learn the process that has helped me scale to 300K. How to embrace the magic of batching. Discover how to make a schedule that works best for you. Full Show Notes Here! Mentioned Resources Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years Waitlist for September workshop Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Who is speaking to your audience when they come across your content? If it isn't you, you could miss many opportunities. In this episode, Mollie Marrocco and I dive into how to craft an authentic message. Where to start and how to combine that with your mission. If you're ready to show up as yourself and find the people who align with you, tap play now! Mollie is a brand and messaging strategist. She helps her clients define their message to amplify brand presence and expand their mission. Most people struggle to get the thoughts in their heads to make sense when written down, but Mollie has a knack for taking those ideas and turning them into a clear, consistent brand message and an effective content strategy for her clients. She works primarily with creative entrepreneurs and small businesses as a coach, consultant, and copywriter. Top reasons to tune into this episode: Learn where to start and how to combine that with your mission. Discover how to let go of expectations and show up to serve. How to tap into testimonial gold. Full Show Notes Here! Mentioned Resources Waitlist: Plan A Month of Social Media Content In Just 3 Days Sign Up Starts September 12th: Plan A Month of Social Media Content In Just 3 Days Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years Connect with Mollie Website Instagram Connect with Lindsay Website Facebook Community Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

When was the last time you invested in your business? If it's been a while, you're not alone. Many entrepreneurs wait until they've reached total burnout to get help or guidance. They think they need to make a certain amount of money in their business before they can afford to invest in education, support, or maybe even equipment to make life easier and get their time back. Heather O'Brien and I will discuss investing in your business in this episode. We're going to break down the best investments for your business, how often you should invest and how it affects the big picture of your life in business. Top reasons to listen to the complete episode: Learn when to start investing in your business. Learn the benefits of investing time in your business. How to finish your investments. Full Show Notes Here! Mentioned Resources Stationery Experience Connect with Heather Website Instagram Connect with Lindsay Work with Lindsay Join our Free Facebook Community Connect on Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review so others can find us who are ready to build a business and generate profits without burnout!

Do you know where the client experience begins? Do you get so busy during wedding season that you forget to snag content that showcases your couple? In this episode, Adrienna McDermitt and I chat about the client experience and how to enhance that through content marketing. Adrienna is a content marketing genius, but then she takes it to another level and combines content marketing with client experience. She teaches you how to serve your customers at the highest level while having an endless supply of content for your social media and website. Top reasons to listen to the full episode: How to rewind and unpack the client experience. Learn how to enhance your client experience through content marketing. How to showcase your couples to improve the client experience. Full Show Notes Here! Mentioned Resources Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years August Workshop: Putting People Over Profit Connect with Adrienna Website Instagram Outsourcing Freebie Blogging 101 Freebie Connect with Lindsay Work with Lindsay: Website Join our Free: Facebook Community Connect on Instagram Thank you for tuning into the Build that Business podcast. Please follow, share if you enjoyed the show, and leave a review on Apple or Spotify so others can find us who are ready to build a business and generate profits without burnout!

Building Your Team Course: www.LindsayJWilliams.com/TAG (enrollment open August 10-17th) Welcome to episode 55 of the Build That Business Podcast! Today, I have the lovely Ashley Ebert to talk about building and affording a team. Ashley works alongside her dad Dale as the Daughter and Dad duo behind the abundance group. They're a coaching company that helps creative entrepreneurs build their teams. Ashley owns one of the largest wedding planning companies in the group (Simply Elegant), which currently has generated over 3.5 million dollars in sales and a team of over 40 planners. Amazing right?!In other words - this girl knows what she's talking about. I've invited Ashley on the show to talk about building a team today because if I had to guess, it's something that you might not have thought about. I know a lot of us are solopreneurs in the wedding industry - myself included! So I wanted to bring a different perspective to the podcast today, because I LOVE learning from brilliant minds like Ashley and I've told her about us. She knows that a lot of our community are mighty teams of one and bringing on a team can be a little nerve wrecking. So we talk about the opportunity vs. rick, how to afford hiring a team and when to know when you're ready. And if you love what you learn here today, I want to check out Ashley and Dales new course called Building Your Team - It officially launches TODAY today August 10th (if you're listening to this when the episode drops). It's a step by step course to lead you from solopreneur, to a leader of a thriving team. They walk you through how to structure your team, how to find and interview amazing talent, onboarding, payroll, legal - all the things. If you're at the stage in your business where you're thinking about maybe bringing on some help, I want you to check this out because doors are only open from August 10th-17th. You can check that out at www.LindsayJWilliams.com/TAGWork with Lindsay: www.LindsayJWilliams.com/services Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/55 FOLLOW ASHLEY Facebook: https://www.facebook.com/theabundancegroup Instagram: www.instagram.com/theabundancegroup/ Building Your Team Course: www.LindsayJWilliams.com/TAG Free Guide to Building a Team: https://theabundance.group/resources

Females on Fire Summit with Hayley Luckadoo (FREE ticket): www.LindsayJWilliams.com/fire I'd be willing to bet that you've heard the term, “Ideal Client”. It's kind of this vague marketing term that we all know we need to narrow down, but sometimes we overcomplicate it. We brainstorm some imaginary person on paper that checks off all of the boxes without really thinking about who we actually enjoy working with. But what I told you, that your ideal client is probably someone you've already worked with before? Someone right under your nose! In today's episode, we'll break down: 1. What exactly is an ideal client and how do you find them and more people exactly like them? 2. How to generate more leads into your wedding business. 3. How to strategize, plan, and write your marketing content to speak directly to the customers you want to serve. Thanks for tuning in to Build That Business! FREE MASTERCLASS, “How I 10x'd my Wedding Business - $30k to $300k in just 5 years”: www.LindsayJWilliams.com/masterclass JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/54

Link to the A-Z Directory: www.LindsayJWilliams.com/AZDirectory Use Code: LINDS20 for $20 the year Females on Fire Summit: www.LindsayJWilliams.com/fire Tune in to the Biz Birthday Bash Podcast: www.bizbirthdaybash.com/ I can still remember when I threw my name in the hat and sent a podcast pitch to Cami and Elisabeth of the Biz Birthday Bash. These two powerhouses in the industry and I've been a listener of their podcast from day one. So, when they replied that they'd love to have me on the show - I was beyond excited. And I can tell you, these ladies are a riot. They're hilarious, wildly smart, and so genuinely kind. I can honestly say that this is the favorite interview that I've ever done as a guest. So much so that I asked them if I could share it on my show. Now this is a little different for the podcast because I'm sharing my interview, from Elisabeth's and Cami's show. This was a conversation that we had as 3 entrepreneurs in the stationery world about putting people over profit. I hope that you'll listen with an open heart because the customer service approach that we talked about in the episode is really what helped all 3 of us grow our businesses. I hope that this interview gives you a different view of the entrepreneur that lands in your earbuds each and every week - it was fun to be on the other side of the mic for once! So without further ado, here is my interview on The Biz Birthday Bash podcast.

Welcome to the Build that Business podcast, episode number 52. Today, I'm talking to the lovely Erinn Bridgman. Erin leads the Wealthy Woman Movement so women can step into financial power with clarity and change the world! Erinn shares mindset hacks, practical tips, and things we can do starting tomorrow to pave our own way to wealth. We talk about: 1. How finding your strengths can lead to wealth 2. How to get out of a scarcity mindset and into an abundant one 3. What does it mean to be a wealthy woman? 4. The first, most impactful step to being a wealthy woman? 5. What obstacles do you see the most in working with women around money mindset and management? She's one of my new business besties and I'm so grateful to have her on today. Help me welcome Erin to the show and let's get to talking about Money - specifically what it means and what it takes to be a wealthy woman. Music to my ears - let's dive in. Thanks for tuning into today's episode of the Build That Business Podcast! Work with Lindsay: www.LindsayJWilliams.com/services Free Masterclass: How I 10x'd my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/52 Follow Erinn: The Wealthy Woman Waitlist: https://www.erinnbridgman.com/intensive-fall-2022 Instagram: https://www.instagram.com/erinn_bridgman/ Budget Planner for Wealthy Woman: https://www.erinnbridgman.com/budget-planner-wealthy-women The Wealthy Woman Checklist: https://www.erinnbridgman.com/wealthy-woman-checklist

$25k in 24 hours - The Power of Bridal Shows Workshop > Sign up here: www.LindsayJWilliams.com/julyworkshopHappening LIVE Monday July 18th at 12:00 noon (replay available) > Use code JULYEARLYBIRD to grab your ticket for just $29 before July 13th Bridal shows are the number one way I generate leads for my wedding business. I average between 20 - 30 appointments per show and close 96% of those. Resulting in $25,000 in revenue at every show I do. In today's episode, I explain the marketing strategy behind wedding shows. We'll cover: - The myths behind bridal shows and why they're total BS. - How to connect with couples before the show so you're walking into a warm audience - How to schedule dozens of appointments at the show with couples ready to book Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/51

Welcome to the Build that Business podcast, episode number 50. Let me ask you, when you hear the word “PR” - what comes to mind? Is it something you're implementing in your wedding business or do you brush it off and jot it down on the to-do list for “someday when I have more time?” I'll admit, I was the latter for far too long but once I realized the power of PR, it opened so many new doors for my business and that's why I'm excited to introduce you to our guest today. In this episode, I'm sitting down with Meghan Ely of OFD Consulting and we are talking about all things PR - how to get press for your business. How to get visible to the people you want to serve, how to get people talking about you, and how to gain social proof. This episode is packed with tangible things that you can do to get noticed. We talked about - Where to start with PR if this is a new strategy for your business. - How to create editorial relationships. - How much time we should be allocating weekly to press initiatives and why it's important - When it's time to bring in a publicist (this answer might surprise you) - How to create SMART goals around your PR strategy.Meghan combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their business to new heights. This conversation was such a treat because I really think PR is an untapped marketing opportunity for so many creative business owners. If you're not yet considering how to get press for your business, I want you to listen to this. It opened my eyes in so many ways. Without further ado, let's dive in! Thanks for tuning into today's episode of the Build That Business Podcast!Masterclass: How I 10x'd My Wedding Business - $30k to $300k in 5 years Mentorship Opportunities: https://lindsayjwilliams.com/mentorship Bridal Show Workshop - $25K in 24 hours: www.LindsayJWilliams.com/julywaitlist FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/50 Follow Meghan: Website: https://ofdconsulting.com/ Instagram: https://www.instagram.com/ofdconsulting/ Facebook: https://www.facebook.com/ofdconsulting

Welcome to the build that business podcast, episode 49. Today, I'm sitting down with the lovely Sarah Lewis of Slate and Brush to talk about her slow growth strategy. This episode took so many amazing turns, I can't wait for you to dive in. We talked about learning what to say yes to in the beginning stages of your business, how to grow a portfolio of work that people actually WANT to buy, the importance of staying true to yourself as you build your business (instead of trying to be like everyone else) and how to trust the process when you're playing the “long game” while building your business. This conversation with Sarah was such a pleasure because while I agree that slow growth makes for strong roots - it's not always easy you're in the thick of it. Sarah explains what slow growth is, how she did it and and how it's paid off of her business. Without further ado, let's dive in! Mentorship Opportunities: https://lindsayjwilliams.com/mentorship Simplify and Streamline Your Business Workshop: www.LindsayJWilliams.com/streamlineworkshop FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/49 Follow Sarah Lewis: Website: https://slateandbrush.com/ Instagram: www.instagram.com/slateandbrush/ Facebook: www.facebook.com/slateandbrushdesignstudio

I am so excited to introduce you to your new digital marketing best friend - she really needs no introduction but here it is: She's a mom of two, the host of the Goal Digger podcast, author, educator, and the one helping us ask better questions, Jenna Kutcher. In today's episode, we dug into topics like how to take a leap of faith, how a season of hustle got her to the harvest she has today (I asked if she would've done anything differently as she built her empire), and how to learn to listen to your intuition… we covered it ALL just for your ears today. In her debut book, “How Are You Really?” Jenna goes a step further with the question all of us seem to skim past. When someone asks “How are you?” … I'm going to guess that you reply with “Fine, Good, Great, Hanging in there!” I know, I'm guilty of it too. But Jenna added one simple word that can change everything - that can start us on a path to creating our own truly fulfilled life. She asks, “How are you, really?” What if we stopped ourselves and truthfully answered that question? What truths might we uncover? Jenna pulls back the layers and shows us how to find that answer. And how to create the future we want with the tools we have - by getting to know the most important person on the journey - ourselves. The book releases June 28th but if you're tuning in before then, you can preorder now atwww.howareyoureallybook.com (and snag her amazing pre-order bonuses). Oh, and Jenna and I have an extra special treat for you. We're giving away 10 copies of the book! All you need to do is screenshot yourself listening and tag Jenna and I. I'll draw the winners on Launch day (June 28th) Without further ado - let's welcome Ms. Jenna Kutcher to the show! Ready to dive in? In today's episode, we'll cover: 1. How to take a leap of faith when you don't have the security cushion of your 9-5 (maybe due to the pandemic, recession, lay offs). 2. Is hustle really a dirty word? I asked Jenna about her seasons of hustle as she built her empire and if she would do anything differently today. 3. How to trust your intuition. Jenna teaches us how to listen to our own voice and how to make decisions that align with our values and goals for our life. Thanks for tuning into today's episode of the Build That Business Podcast! Free Masterclass: “How I 10x'd my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/48 Follow Jenna Kutcher: Order the new book “How Are You Really?”: www.howareyoureallybook.com Website and resources: https://jennakutcher.com/ Instagram: https://www.instagram.com/jennakutcher/ Facebook: https://www.facebook.com/jenna.kutcher/ Pinterest: https://www.pinterest.com/jennakutcher/ Listen to the Goal Digger Podcast: https://jennakutcherblog.com/goal-digger-podcast/

You're listening to the Build That Business Podcast, episode 47. Today, I have my good friend Kristen DeBats coming on the show to talk about my favorite thing even - I'm in heaven. Today, we're talking about bridal shows, wedding shows and the power of staying in front of your audience face-to-face. Kristen is part of the Wedding In New York team (they serve Buffalo, Rochester and Syracuse) and she and her team throw the most wonderful bridal shows. I owe so much of my success to her and I'm just so grateful for her. What we'll cover : 1. Bridal Show Myths. Why do you think that bridal shows sometimes get a bad wrap? People say they won't work, they're full of freebie seekers, their ideal client isn't at the show - ALL total excuses in my opinion. But let's just talk about those and nip them in the bud. 2. Why is face to face marketing still important in the age of social media? 3. How to choose what event is right for you and your business? What are the first steps if people listening are like - okay I'm ready to give this a shot! 4. How to prepare for a Bridal Show - the show prep, what to do at the show, and the follow up. 5. How to track your ROI. Was the show worth it? Thanks for tuning into today's episode of the Build That Business Podcast! My Signature Course - The Bridal Show Blueprint (How I made $25k in 24 hours) www.LindsayJWilliams.com/bridalshowblueprint Workshop happening July 11th - “25k in 24 hours - the Power of Bridal Shows” Workshop waitlist: www.LindsayJWilliams.com/JulyWaitlist FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/47 Follow Kristen: Buffalo Instagram: https://www.instagram.com/buffalowedding/ Rochester Instagram: https://www.instagram.com/rochesterwedding/ Syracuse Instagram: https://www.instagram.com/syracusewedding/ Email Kristen to get the Bridal Show Guide: kristen@weddinginnewyork.com

Simplifying and Streamlining your business Workshop: www.LindsayJWilliams.com/juneworkshop** Enter Coupon Code EARLYBIRD before June 8, 2022 ** Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams You're listening to the Build That Business podcast, episode 46. Can I be honest with you for a sec? I didn't want to record this episode because it kind of feels like I'm breaking bad news to a friend. I see so many people in my community eager to add on more, and say yes to all of these new and exciting opportunities - and I know this lights you up but as your BUSINESS coach - I have to grab you by the shoulders, look you in the eye and break something to you. This is KILLING your wedding business. What If I told you that I was able to grow my wedding stationery business to $300k in yearly revenue by only offering 3 paper types, 95% digital printing and really none of the fancy upgrades. Because let me break it down - the more variables you add the more complicated things get. Finding vendors, sourcing material, production time, production process, quoting, even things like encouraging your couples to make a decision or say yes to working with you. KEEP IT SIMPLE. And I know in an industry like the wedding industry this isn't always easy. People want what they want and new trends are popping up all the time. It can be so easy to hop from one thing to the next and lose sight of how you want to run your business. So today, I want to talk more about your offerings (your products and services) and how pairing this down is going to change your business.In today's episode, we'll cover how doing it all is killing your margins, profits, quoting process and production. Ready to dive in? Let's listen! Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/46

Simplifying and Streamlining Your Business Workshop: www.LindsayJWilliams.com/juneworkshop Date Based Email Sequence: www.LindsayJWilliams.com/datebasedemails Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams You're listening to the Build That Business podcast, episode 45. Today, we are talking about how to take things off of your plate when you are a solopreneur. If your business is growing and you find yourself drowning in client work with little to no time to work on your business or you know, have a life - I want you to listen to this episode and grab a notebook. Maybe you're not quite at a place in your business where you can hire a team of people - BUT you can sure as heck get a team of tools on board to help you run more efficiently. Believe me, I scaled my business from $30 to $300k as a mighty team of ONE. Automation is my middle name… so excited to dive in today. Ready to get started in? In today's episode, we'll cover: 1. How I use HoneyBook to automate proposals, contracts and invoices in my wedding business 2. How I use date-based email triggers in my email marketing to keep clients on track, and as an up-selling tool 3. How to automate your calendar, schedule, and availability to book more appointments. Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/45

You're listening to the Build That Business podcast, episode #44. Today, I had the absolute pleasure of sitting down with the Reels Queen herself, Brandee Gaar. I learned SO many tangible tips from this conversation and if you're thinking about getting started with reels, or maybe you're already a Reels pro - I guarantee you'll get so much out of this episode too. If you haven't yet met Brandee, she is the go-to business coach and resource for wedding professionals and creative business owners who want to transform their small business from an expensive hobby into a thriving and successful career that gives them the financial and time freedom they deserve. In this episode, we talk about why Reels are so important, how to do them, what to say, what to focus on, what they look like in the big picture of your marketing. She just blew my mind in this episode. Ready to dive in? In today's episode, we'll cover: 1. WHY are Reels so important for our business. What are they going to do for us and our visibility? 2. How do we plan our reel content? What if people listening are wondering, “What do I even say?!” 3. We talk about the full marketing funnel. Reels are at the top of the funnel, then what do we do from there? How do we take them from reels to social to buying? 4. The three main types of reels for your business: Educational, Inspiring, Entertaining. FREE MASTERCLASS: “How I 10x'd my Wedding Business - $30k to $300k in just 5 years” - www.LindsayJWilliams.com/masterclass FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/SHOW NOTES: www.LindsayJWilliams.com/shownotes/44 Follow Brandee: The Reel Traffic Tool Kit Course: www.BrandeeGaar.com/learn Website: www.brandeegaar.com/ Podcast: The Wedding Pro CEO Instagram: @brandeegaar Facebook: ​​https://www.facebook.com/BrandeeGaarOfficial

Red Flag Email Template: LindsayJWilliams.com/email Date Based Email Sequence: LindsayJWilliams.com/datebasedemails You're listening to the Build That Business podcast, episode 43. Today, we're covering something that isn't always fun to talk about but so important - challenging client situations. And we have ALL been there, no matter how bad we want to forget. Raise your hand if you've had a client who insists on texting you at all hours of the evening, no matter how hard to try to enforce boundaries. Or maybe you've been in a situation where the client is the sweetest person in the world, but everything seems to be so chaotic as you work together (does the word deadline mean anything to you?!). OR maybe you actually disappointed a client, hey we're human after all. Today, we're pulling back the curtain and talking about all of it. My hand is raised too, and maybe I've got a few other limbs in the air too. Because after over 1500 weddings under my belt, I've seen it all and I've learned a thing or two on how to handle these sticky situations. Ready for some real talk? Let's get into it… Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/43

Welcome to the build that business podcast, episode number 42! Today, I had the absolute pleasure of sitting down with Hayley Luckadoo, host of the Females on Fire podcast and may I just boldly say - this episode is hands down the most powerful one we've put out to date. Hayley is a marketing coach, high energy motivational speaker, and podcast host. She focuses on helping women in business fill the gaps in their sales and marketing processes to create better and more profitable strategies that actually convert into revenue, and empowering entrepreneurs to let go of the things holding them back, step into who they truly are, and go after their biggest and wildest dreams. Today, we dove deep into the power of “Yet” - This acronym “YET” has a double meaning for her and explains it all in today's episode. I don't want to give too much away because you just gotta listen, it's so good. Hayley helps walk us through how to Find Fulfillment While Audaciously Pursuing Your Dream. Bottom line - this episode will absolutely change your life. Ready to dive in? In today's episode, we'll cover: 1. What the acronym Y.E.T. means and how do we put it into practice. 2. How to embrace where we're at today and celebrate our wins, while still chasing our goals. 3. How this practice has changed Hayley's life through her podcast, events, motivational speaking, marketing company and more. 4. How the question, “What would it take?” can bring your biggest, boldest dreams to life 5. A request for Taylor Swift :) Thanks for tuning into today's episode of the Build That Business Podcast! Free Masterclass: “How I 10x'd my Wedding Business - $30k to $300k in just 5 years” www.LindsayJWilliams.com/masterclass FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/42 Follow Hayley: Website: www.hayleyluckadoo.comFemales on Fire Podcast Instagram: @Hayleyluckadoo

Free training mentioned in the episode: LindsayJWilliams.com/masterclass Free guide mentioned in the episode: LindsayJWilliams.com/competitionBook mention in the episode: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne You're listening to the Build That Business podcast, episode 41. I don't know if anyone listening can relate to this - but when I first started my business I constantly looked at what the competition was doing. I built my website just like theirs, I chose my brand colors to look similar to theirs. I used language like, ‘We' or ‘Our team of experts' to make me look bigger than I was so that I could be in the same league as the big wedding stationery companies. Can anyone relate to this? Or maybe you're following a bunch of your competitors and you're getting ideas from there? They're doing instagram reels so you need to do reels. They're offering a certain type of service, so maybe that's something you should offer? I know I'm not alone here. So today, we're NOT going to talk about how to compare yourself to your competition, we're not going to talk about how to get ahead, or how to be better than them. We're going to go a step above all of that … we're going to cover how to make the competition totally irrelevant. We're going to open up a whole new dimension to your business and a new way of thinking about your marketing. Get ready to blow your mind. Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/41

Welcome to the build that business podcast, episode number 40! Oh you are in for a treat today! We have Dolly DeLong in the house to talk about how to put personality into automations & systems. Not only is her name Dolly and she's from Nashville (so you know we instantly became BFFs) - but Dolly drops so much gold in this episode. From tips on how to set up systems and workflows and automations, we talk about what to say in these canned emails, how to get more comfortable on video - all the things. You see, Dolly is a multi-passionate creative business owner who is a Nashville based family & personal branding photographer, in addition to photography she is a systems and workflow educator where she helps educates other creative business owners in learning how to take baby steps in setting up systems and workflows in their own business (because systems and workflows are magic). She is the host of the Systems & Workflow Magic Podcast (a podcast for creative entrepreneurs who want to know how to find the magic (and clarity) in systems, strategic workflows, & automation for their business! ) Ready to dive in? In today's episode, we'll cover: - The number one mistake that most creative business owners make when they're thinking about implementing systems into their business - How incorporating systems and automation can grow your business. - How to infuse your personality in your business (even when using automation). We talk about emails, video, social - ALL the things. Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/40 50% off Honeybook Coupon Code: http://share.honeybook.com/lindsayjwilliams Follow Dolly: Dolly's Dubsado code for 20% first month or year: dubsado.com/?c=dollydelongeducation Dolly's Dubsado Freebie: (how to get started with Dubsado as a Creative Biz Owner): https://dollydelongphotography.com/getting-started-with-dubsado Website: https://dollydelongphotography.com/ Podcast: https://dollydelongphotography.com/podcast Instagram: https://www.instagram.com/dollydelongeducation/

Free inquiry guide mentioned in the episode: www.LindsayJWilliams.com/inquiryguide Free training mentioned in the episode: www.LindsayJWilliams.com/masterclass You're listening to the Build That Business podcast, episode 39. Today, we are talking about your inquiry process. What happens when a potential customer reaches out via your inbox or DMs and asks for more information on how to work with you. How you respond to inquiries is so critical. It's the difference between closing that sale, or getting ghosted. If you're tired of couples ghosting you after you respond to that first inquiry, leaving you with an empty calendar and empty bank account, it's time to turn things around! This episode is for anyone who is struggling to book more weddings and close the sale. Once I mastered these strategies, I grew my wedding stationery business to multi-6 figures and had a close rate of 96% Ready to learn how to never let an inquiry get away? Let's dive in… Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/39

Welcome to The Build That business podcast, episode number 38. Today I'm sitting down with the Lovely Melissa Koehler, the host of the podcast, “Confessions of a serial entrepreneur” - and she's going to talk about just that. How It's OK to Be a Serial Entrepreneur; it's okay to be multi passionate… but how do you do it well? Melissa Koehler is a Small Business Strategist who is passionate about helping women build a business they can be proud of! What started as a career as a professional photographer has blossomed into the creation of several brands and businesses and a passion to teach others how to get started without feeling alone and overwhelmed. She has found the "easy button" for building a business with the creation of The Blush Pages, where entrepreneurs can join in community, find joy in running their business, and access the help they need to build an unstoppable brand. She believes in passion over perfection and the truth that the only superpower you need is YOU! This episode was mind blowing for me - SO many amazing insights about how to juggle multiple passions without the overwhelm packed into just 30 mins. So without future ado, let's dive into the episode! We'll cover: 1. As a serial entrepreneur, how do you keep everything organized? 2. How do you spend equal, quality time on all of your businesses? 3. How do you stay passionate about each business? 4. How do you share about each different business on social media without overwhelming your audience? 5. How do you find time for running more than one business? Thanks for tuning into today's episode of the Build That Business Podcast! Free Masterclass, "How I 10x'd my Wedding Stationery business - $30k to $300k in 5 years" - LindsayJWilliams.com/masterclassFREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/38 Follow Melissa:Website: https://melissakoehler.net/ Instagram: https://www.instagram.com/mkoehler/ Facebook: https://www.facebook.com/melissalynnekoehler/

Link to free class mentioned in the episode: LindsayJWilliams.com/masterclass(How I 10x'd My Wedding Stationery Business - $30k to $300k) Welcome to the Build That Business podcast, episode number 37. Today is going to be a short episode, because we're talking about the importance of taking a creative break and I'm going to practice what I preach. I know that being an entrepreneur can bring along stressors. From family obligations to juggling your client's needs, to growing your business, to that little voice in the back of your head reminding you of all of the things you need to be doing. And trust me I get it, It's kind of stressful isn't it? You set out to start your own business for freedom, it's supposed to be rewarding, inspiring and fun - and yet, we feel overwhelmed, and we feel isolated, we feel guilty that this life is what we wanted but we're still not happy all the time. I know for me it feels so chaotic, being a mom of a toddler, running a business - it sometimes feels like everything's on fire all the time and you're just running from one thing to the next (can you relate). To me it's like, “can I just get a minute to think about what the heck I'm doing?” So, that's all I wanted to do in this episode - is just give you permission to take a minute. Will you take a deep breath with me and recognize the value of stepping back and strategically planning what we're doing? Isn't it funny how we forget this stuff? We forget to pause, plan, think. We think there's no time for it but in reality this is the most important thing you can do for your business. So press play on this episode and let's give ourselves permission to pause... FREEBIES TO GROW YOUR BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/37

Welcome to The Build That business podcast, episode number 36. Today we are talking about how to control the chaos and leave your couples breathless (in the best way). I have the honor of sitting down with the one and only Gabby Chapin, a wedding photographer and educator and the perfect person to walk us through this. Gabby is going to teach us how she quietly coaches and prepares her couples for their sessions and wedding days. This episode is one of my favorites I've ever done. It's the perfect kick off to this wedding season and packed full of useful tips that we can take with us as we dive into our 2022 season and hopefully a new normal in the wedding industry. So without future ado, let's dive into the episode! In today's episode, we'll cover: 1. So today we're going to be talking about controlling the chaos. And, this topic has a very different meaning after the hell of a year we've all been through as wedding professionals. I see a common thread that we're all just really burnt out. What advice would you give to a wedding pro listening to this who feels like the wheels have totally fallen off the bus this year? Dates postponed, details changing, couples on edge… how to regain some of that control and order in your business? 2. What's the single most important thing you do, BEFORE the wedding day, to promote a smooth flow of events? 3. How do you get clients to give you what you need to perform to the best of your abilities?4. How do you communicate what your boundaries are with your clients? 5. When clients toe the line of your set boundaries, what do you do to guide them back into your higher functioning zone? Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/36 Follow Gabby: Website: www.gabbychapin.comInstagram: www.instagram.com/gabbychapin_photography/

Enrollment for The Profitable Pro Bundle is now OPEN! Get my new course, The Bridal Show Blueprint + 25 other resources for just $97. Click here to snag it: www.LindsayJWilliams.com/bundle* Doors Close Friday, March 18th * Welcome to the Build That Business podcast, episode number 35. Today, we're talking about my favorite thing to talk about, Bridal Shows. They are my number one source of leads and I personally think they're the most under-rated lead generation source in the wedding industry. We average 25k PER SHOW. That's right, $25,000 every bridal show we go to. Today, I'm breaking down how we do that and specifically how I scheduled 12 appointments at my first show.These 12 appointments started a snowball effect to get me from $30k to $300k in yearly revenue in just 5 years. You see, I've since perfected my bridal show strategy and now it's our number one source of leads. But first, I gotta address the elephant in the room. Let me ask you, have you ever thought about these things? “Bridal shows are full of budget shoppers” “My ideal customers don't go to bridal shows” “The bridal shows in my area are not the same as yours, Lindsay. They're not big, they're not well attended” No, I'm not a mind reader. I just know this might be what you think when you hear me say Bridal Shows. Listen, I've heard all the excuses. You can continue to pretend like you're too good for bridal shows, but you're doing yourself a MAJOR disservice. The reason bridal shows are not working for you has nothing to do with any of the above, it has to do with the fact that you're just signing up and showing up. What are you doing to warm up the lead before the show? So that by the time people walk by your booth, they know you and are ready to book an appointment. Couples come to these shows ready to plan. Hundreds of people who are engaged and need your services are walking right by your booth. If you cant book at least a few weddings, you're doing something wrong. And I say all of this with ALL THE LOVE in the world, because I want you to win. I know the power of bridal shows and with just a few tweaks to your strategy, you'll see how powerful these lead generating machines are too. Have I convinced you to give them a shot yet? Let's dive into the episode! FREEBIES TO GROW YOUR BUSINESS: LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/35

Welcome to The Build That business podcast, episode number 34. Today we are talking about all things contracts. Specially contracts for Wedding professionals. We'll cover what to include, what most people leave out, and how to protect yourself this year specially. And there is no better person to walk us through it than Braden Drake. Braden is a California licensed attorney and tax professional. He works primarily with service based, creative small business owners through his signature program Profit Rx. His tagline is, “your gay best friend here to help you get your legal, tax, and financial shit legit.” So that describes Bradens fun and laid back personality… I think you're gonna love this episode. Without future ado, let's dive into the episode! In today's episode, we'll cover: 1. What are the primary things to include in a contract? 2. How should you handle payment terms? 3. How can you draft your contract to avoid potential cancellation issues? 4. What is the number one thing people tend to overlook when putting together their contract? 5. Are there any specific things you recommend we include in our contract for this upcoming season pertaining to the pandemic specifically? Thanks for tuning into today's episode of the Build That Business Podcast! FREEBIE TO GROW YOUR WEDDING BUSINESS: www.LindsayJWilliams.com/freebies JOIN OUR FREE FACEBOOK GROUP: www.LindsayJWilliams.com/group CONNECT ON INSTAGRAM: www.instagram.com/mslindsayjwilliams/ SHOW NOTES: www.LindsayJWilliams.com/shownotes/34 Follow Braden: Website: https://www.bradendrake.com/ The Contract Vault: https://www.bradendrake.com/contractvault Layers of Legal Protection (free guide) https://www.bradendrake.com/layers Instagram: https://www.instagram.com/bradenadamdrake/