Take It Personally

In this episode of Take It Personally, I'm chatting with Nicole Hodgson, a branding photographer based in Northern California, who made the leap from family photography to brand photography. As a mom of three and a former marriage and family therapist, Nicole shares the moments that led her to pursue brand photography and how Rebrand helped her elevate her business.Nicole talks about her initial hesitation in offering branding sessions and how her passion for education and growth led her to Rebrand. Since joining, she's gained the clarity, confidence, and tools needed to position herself as a sought-after brand photographer. She's also made an additional $6500 in revenue in just a couple months. In this episode, you'll learn:How Nicole transitioned from family photography to branding photography and the struggles she faced along the wayThe key differences between the Behind the Shot course and the Rebrand program, and how Rebrand took her business to the next levelWhy positioning yourself as a brand photographer is crucial for business growth, and how Nicole found the confidence to niche downThe impact of learning how to use flash in branding photography, and how Nicole pushed herself to grow in new areasHow the Rebrand community and support system helped Nicole gain clarity and actionable steps to grow her businessThe power of discovery calls and how Nicole is now booking her highest packages with confidenceLinks & Resources:Join RebrandNicole's InstagramIf you're ready to gain clarity and confidence in your business, join us inside Rebrand, where we provide you with the tools, strategies, and support to become a booked out brand photographer.

In today's episode of Take It Personally, I'm featuring my client Tori Kelner, a talented wedding photographer who made a smooth and strategic transition into brand photography. Tori shares her journey of moving from wedding photography to branding, how Rebrand helped her sharpen her strategy, and the powerful lessons she's learned along the way.If you're a photographer considering a shift toward brand photography, Tori's story is filled with valuable insights. From navigating burnout to embracing a new niche, she shares the tools and confidence she's gained to position herself as a brand photographer—and not just someone who "does brand photos occasionally."In this episode, you'll learn:How Tori decided to pivot from weddings to brand photography (and why it felt like the perfect move)The strategic changes she implemented right away to get her business set up for successThe power of positioning yourself as a brand photographer and why it's key to attracting the right clientsHow Rebrand's resources—like templates, questionnaires, and group coaching—accelerated her growth and confidenceThe importance of building a portfolio that reflects your unique approach to brand photographyTori's thoughts on blending multiple photography niches and why it doesn't have to be an all-or-nothing choiceLinks & Resources:Join RebrandTori's InstagramIf you're ready to take the next step in your photography business and pivot to brand photography, join us inside Rebrand where we help photographers like you build a strategy, find their niche, and gain the confidence to charge premium rates for their services.

If you've been doing brand photography for a while but feel stuck at that $1,200–$1,500 price point, this episode is for you!Catie has been a pro photographer for 15 years—weddings, seniors, and then a pivot into brand photography when her son started preschool. Even though she was booking solid sessions, she knew her work was worth more. She just didn't know how to get clients to see that.In this episode, Catie breaks down:How she restructured her packages so price wasn't tied to timeThe pricing differentiator that made discovery calls effortlessThe confidence shift that turned a $1,500 average into a $3,500 booking—without a single pushbackWhat happened when she leaned into positioning herself as the expertHer top networking move (it wasn't cold-DM'ing!) that brought in referralsHow the Rebrand community and coaching kept her accountable and inspired00:00 Introduction & Catie's journey from weddings to brand photography02:15 The “good but not great” plateau at $1,200–$1,500 sessions04:10 The moment she decided she needed more than referrals06:05 Why she finally joined Rebrand—trusting a current photographer, not a retired one08:22 Restructuring packages: moving off “hourly” pricing11:45 Discovery calls that sell strategy—not just pretty photos14:30 Booking her first $3,500 session in just 4 weeks17:50 Leveraging referrals and coffee chats for client attraction20:05 The mindset and positioning shifts that made it all click22:40 How the Rebrand community fueled her momentum25:15 Advice for experienced photographers on leveling upLinks & Resources:Join Rebrand (doors close Friday!): https://maddiepeschong.com/rebrandCatie Ronquillo Photography: https://catieronquillo.com/DM Catie about her Rebrand experience: https://www.instagram.com/catieronquillo/

If you're navigating a pivot in your photography business, or wondering how to actually get traction with brand photography, this episode is for you!Kayla shares what it looked like to walk away from weddings, embrace a brand new niche, and finally build a business that fits her life as a military spouse and mom of two young boys. She talks about the unique challenges of moving every few years, how Rebrand helped her feel equipped and supported through her transition, and what gave her the confidence to start showing up consistently and signing brand clients.In fact, since joining Rebrand, Kayla booked two brand clients in just two weeks and made back her investment in less than two months, even while offering portfolio-building rates. She also shares how she overcame imposter syndrome and created a content system (with a little help from our new AI assistant, Rebecca) that skyrocketed her Instagram reach and helped her connect with aligned clients.00:22 Transition from Wedding to Brand Photography01:18 Challenges of a Military Spouse Photographer02:49 Pivoting to Brand Photography04:37 Mindset Shift and Booking Differences08:39 Joining the Rebrand Program14:15 Initial Steps and Portfolio Building17:34 Leveraging Content with Rebrand Custom GPT Rebecca21:51 Gaining Confidence in Social Media22:47 The Impact of Consistency31:55 The Power of Rebrand Community CollaborationCONNECT WITH MADDIE:InstagramWebsiteCONNECT WITH KAYLA:InstagramWebsiteLINKSJoin Rebrand: My 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!Full show notes

If you've been thinking about niching down but feel nervous about how it might affect your income or your business overall, this episode is a must-listen.Jill shares how niching was actually the thing that catapulted her business forward. After joining Rebrand, she was able to simplify her marketing, raise her prices, and see a 69% increase in revenue from Q1 of last year to Q1 of this year (all while working less).In this episode, we walk through Jill's journey of finding Rebrand, what it helped her clarify in her business, and how it gave her the confidence to go all in on brand photography. Now a highly-skilled and successful brand photographer, Jill continues to stick around in the Rebrand community because of the support and continued growth she experiences inside. 01:31 Jill's Photography Journey02:32 Challenges Before Joining Rebrand04:20 How Jill Found Rebrand and Took the Leap06:27 Transitioning Exclusively to Brand Photography11:55 Impact of Niching Down17:51 Advice for Photographers Considering NichingCONNECT WITH MADDIE:InstagramWebsiteCONNECT WITH JILL:InstagramWebsiteLINKSJoin Rebrand: My 12-month transformative brand program for photographers who want to book their highest paid sessions EVER (and feel damn good doing it). Become a booked out brand photographer when you join Rebrand. Enrollment is open!Full show notes

Today's episode isn't about your brand photography packages. It's about what's going on in your head. Because when it comes to pivoting into brand photography, so many photographers get stuck.And it's not because they don't know what to do. It's because they're scared to actually do it.If that sounds familiar, we're diving into the fears and thoughts that might be holding you back from building the brand photography business and life you really want.01:06 Mindset Matters in Brand Photography02:19 Invitation to Double Your Prices Masterclass03:30 Overcoming Common Fears in Brand Photography06:01 The Importance of Clear Marketing14:52 Building a Memorable BrandCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

If I had a nickel for every time a photographer told me it's harder to book brand photography clients than weddings or portraits, I'd have a lot of nickels.And honestly? They're not wrong. Brand clients are different. They're usually business owners who know what they need and are actively looking for someone who specializes. They want an expert, not someone who shoots everything.That's why if you're struggling to book brand sessions, it's probably not your photos (they're likely great), your pricing, or the algorithm. It's your positioning. And before you roll your eyes about niching, stick with me. This goes deeper than that.What I'm talking about today is the very specific way that trying to appeal to everyone is keeping you from booking the clients and sessions you actually want.01:06 Challenges in Booking Brand Photography Clients02:47 The Importance of Positioning in Brand Photography03:11 Invitation to Double Your Prices Masterclass03:54 Common Issues in Brand Photography Business06:14 The Power of Niching Down09:31 Steps to Improve Your Brand Photography BusinessCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

What if the reason that clients aren't booking your top package isn't the price, but rather how you have positioned it?I hear so often from the brand photographers that I work with that they aren't able to sell the high price tag that they want to sell. They continually have people who are just booking a headshot or wanting to book their smallest package when it comes to personal brand photography.And once we really dig into their offers and how each of them are positioned, it's typically quite clear why that keeps happening. And they don't need to slash prices to get people to book the package that they want to book. They need to make sure that they are positioned in a way that make them appealing to be booked.This episode is all about creating offers that you want to sell as a brand photographer and that actually serve your clients.01:06 Why Clients Aren't Booking Your Top Package01:53 Upcoming Masterclass: Double Your Prices02:48 Common Mistakes in Offer Positioning05:49 The Importance of Asking the Right Questions08:15 Creating a Signature Session11:53 Ideal Session LengthCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

Is your website actually attracting the right clients? I use my website as a major tool for booking, and it's a big part of what I teach inside my coaching program. When you understand the power of a site that consistently converts visitors into clients, you'll be so glad you took the time to invest in it.Because honestly? You can get by without a website for a while. But if you're ready to attract higher-value clients (champagne clients), you need a site that makes your business look as legit as it actually is.In this episode of Take It Personally, I'm sharing the biggest website mistakes I see brand photographers make—the ones that are keeping you from booking more of your dream clients.01:08 The Power of a High-Ranking Website03:47 Common Website Mistakes03:55 The Importance of Niching05:50 Showcasing Yourself Effectively06:57 Beyond Pretty Photos08:45 Effective Website Copy10:48 Clear Calls to Action12:06 Masterclass on May 14CONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

In order to become the brand photographer everyone wants to book, you've got to start with clients—but not just any clients. When it comes to brand photography, not all clients are created equal.Inside my group program, Rebrand, where I teach photographers how to confidently double their prices, I talk a lot about focusing on what I call champagne clients.In this episode, we're diving into what a champagne client actually is, how to identify them, and why booking more of them helps you attract even more dream clients.01:06 The Importance of Champagne Clients02:04 Identifying Champagne Clients04:35 Characteristics of Champagne Clients07:20 The Value of Client Experience08:11 Recognizing and Attracting Champagne Clients13:21 Sign Up for the Double Your Prices MasterclassCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

About 10 years ago I moved to Sioux Falls, and my family wasn't sure I'd make it as a full-time photographer. There were already so many in the area, and to them, the market felt saturated.Now I run a full-time photography business that's grown more than I ever imagined and a big part of that is the work I've put into building a strong personal brand.My story, along with many of my Rebrand students' stories, proves that even in a crowded market, you can become the go-to brand photographer people are excited to book.I know personal branding can feel a little nebulous, so that's what we're diving into in this episode. I'm breaking down the three things that will actually help you stand out as a brand photographer.01:06 The Journey to Full-Time Photography01:56 The Power of Personal Branding04:11 Understanding the 'Know, Like, Trust' Principle05:26 The Importance of Reputation13:31 Building Rapport with Clients19:15 Creating Lasting Relationships23:57 Masterclass InvitationCONNECT WITH MADDIE:InstagramWebsiteLINKSDouble Your Prices Masterclass: May 14 at noon CST - Learn how to make more money with brand photography by attracting high-value clients on repeat. Register now!Full show notes

When I was a wedding and portrait photographer, I avoided discovery calls like the plague. I'm a classic millennial and just didn't want to get on a phone call.Now, as a brand photographer, discovery calls are a major source of income, and I'm a huge advocate for them.I know discovery calls can feel awkward and salesy, but this episode is going to flip that script. I'm walking you through the exact framework my students use to turn warm leads into dream brand photography clients through discovery calls.01:06 The Importance of Discovery Calls01:39 Framework for Successful Discovery Calls03:02 Building Trust and Rapport05:43 Setting Up and Conducting Discovery Calls10:40 Understanding Client Needs12:19 Concluding the Discovery Call16:20 Client Follow-Up and Next Steps18:05 Join the Rebrand WaitlistCONNECT WITH MADDIE:InstagramWebsiteLINKSJoin the Rebrand Waitlist: my 12-month program to help you become a booked out brand photographer. Sign up here or DM me the word WAITLIST on InstagramFull show notes

One of the biggest challenges brand photographers face is making sure their sessions don't all look the same. If you're shooting in the same studio over and over, or if you tend to work with clients in similar industries (like realtors, photographers, or coaches), it can start to feel like your work is getting repetitive.I'm breaking down why preparing before each session by doing research is the secret to making every shoot feel fresh and customized. This episode also dives into how to actually do this, starting with discovery calls to get the key details you need (I teach this process in Behind the Shot!).01:07 Avoiding Repetitive Brand Photography Sessions03:05 The Importance of Discovery Calls05:12 Tailoring Shoots to Ideal Clients08:39 Learn This Process in Behind the Shot CourseCONNECT WITH MADDIE:InstagramWebsiteLINKSBehind the Shot: Learn how to plan, shoot, and deliver your first brand session to rave reviews. Use code SPRING to save $250.The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full Show Notes

Booking brand photography clients can feel tough when you're just starting out or when you don't have much brand photography in your portfolio yet. And even if you've been shooting for a while, trying to attract a different type of client without the right work to showcase can feel just as challenging.That's why I'm such a big fan of portfolio building! It's an incredibly helpful strategy, and honestly, it's something I still do in my business.In today's episode, I'm walking you through the process of portfolio building: how it works and how you can use it to book more brand photography sessions.01:32 Importance of Portfolio Building02:26 Behind the Shot Spring Sale03:48 Steps to Portfolio Building05:39 Selecting the Right Clients for Portfolio Building10:01 Pitching to Potential Clients13:55 Executing the Perfect Portfolio Shoot18:57 Post-Shoot Best PracticesCONNECT WITH MADDIE:InstagramWebsiteLINKSBehind the Shot: Learn how to plan, shoot, and deliver your first brand session to rave reviews. Use code SPRING to save $250.The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes

One of the biggest challenges in booking high-paying brand photography clients is helping them understand what brand photography actually is, and how it's different from other types of photography.Until they truly get this, it can be tough to get them to invest four figures in a session or see the full value of what you offer.In this episode, I'm breaking down what brand photography really is (because it's so much more than just headshots) and how you as a photographer can clearly explain it to potential clients to book more sessions with confidence.01:07 Behind the Shot Spring Sale03:00 Understanding Brand Photography05:56 Personal vs. Commercial Brand Photography07:37 The Importance of Variety in Brand Photography10:56 Building Trust and Planning for Success14:23 Upcoming Challenges in Behind the ShotCONNECT WITH MADDIE:InstagramWebsiteLINKSBehind the Shot: Learn how to plan, shoot, and deliver your first brand session to rave reviews. Use code SPRING to save $250.The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes

This episode celebrates five years of my photography studio, White Space, and one year in its new location. I'm detailing my journey, from finding the original space in 2019 to moving during the pandemic while five months pregnant. I'm discussing the ups and downs, including dealing with a difficult landlord and eventually building a dream studio in collaboration with a supportive realtor and builder. This episode also covers key lessons learned, and the non-negotiable features for my new space. I answer listener questions about finding and furnishing a studio space, encountering challenges, and assessing whether the venture was worth it. 03:46 Ask Me Anything: Studio Space Insights05:01 The Journey to the Second Studio07:04 Designing the Dream Studio07:23 Financial Concerns and Solutions21:57 Lessons Learned and Challenges Faced25:58 Joys and Positives of Owning a Studio29:35 Final Thoughts and Future Plans

In this episode, Laura Pulliam joins us again. Laura is the owner of Simple Vintage Photography in North Houston. This conversation with Laura focuses on the ways that she has grown throughout the course of her being in Rebrand and how she's combined skills and strategy to create a business she loves.We discuss her initial struggles with imposter syndrome, the transformations she experienced in her business, and her impressive leap in charging for her services (from $375 sessions to an $1875 VIP day!). Laura also talks about how selling brand photography can feel natural, as well as how she's navigated certain client situations recently. Tune in to hear about Laura's growth and other insights about building your brand photography business.02:04 Laura's Journey and Mindset Transformation02:50 The Rebrand Program: Building Confidence and Skills03:36 Laura's Experience and Wins07:57 The Importance of Authentic Selling10:28 Navigating Client Inquiries and Staying True to Your Brand19:06 Mindset Shifts and Business Integrity22:26 Resentment around Business and ClientsCONNECT WITH MADDIE:Instagram @maddiepeschongWebsiteCONNECT WITH LAURAInstagram @simplevintagephotographyWebsiteLINKSRebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes

In this episode, I sit down with my friend and Rebrand student, Catie, a seasoned brand photographer from Dallas, Texas. She shares how she leveled up her business to attract higher-paying clients and book larger projects.We dive into the importance of creating a signature session, setting effective pricing strategies, and building the confidence to communicate your value. Catie also opens up about her experience in my Rebrand group coaching program and how it helped her refine her packages, improve her marketing, and increase her bookings for high-end clients. 01:55 The Journey to Higher-Priced Sessions02:56 Creating Your Signature Session04:15 Catie's Experience and Insights05:13 The Importance of Investing in Yourself10:09 Navigating Client Expectations14:35 The Value of Coaching and Community22:05 Catie's thoughts on RebrandCONNECT WITH MADDIE:Instagram @maddiepeschongWebsiteCONNECT WITH CATIEInstagram @catieronquilloWebsiteLINKSRebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes

I'm joined by Katie, a photographer specializing in both brand photography and family portraits—and a Rebrand student! We chat about her journey from family portraits to finding her passion for brand photography, the challenges she faced, and how Rebrand transformed her business.Katie shares the benefits of niching down, building confidence, and tips for running successful mini sessions. She also highlights the support inside Rebrand, from portfolio reviews to group calls.Tune in for Katie's inspiring story and insights on growing as a brand photographer!Episode highlights:01:07 Being a Dual Positioned Photographer 04:19 The Journey to Rebrand05:16 The Appeal of Brand Photography06:21 Standing Out in a Crowded Market10:27 The Power of Mini Sessions12:40 Community and Support in RebrandCONNECT WITH MADDIE:On Instagram @maddiepeschongWebsiteCONNECT WITH KATIEOn Instagram @katieonbrandWebsiteLINKSRebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes

Today's episode features a conversation with my Rebrand student, Jill Neil! We're diving into not just her experience inside Rebrand but also the incredible personal rebrand she's undergone over the past year.It's been amazing to watch her transformation, going from offering a mix of photography services to confidently positioning herself as a brand photographer. And the results speak for themselves! Jill has quadrupled her income, crediting both the strategy she gained inside Rebrand and the power of her rebrand in elevating her online presence.She has truly led by example, showing her own clients what it means to build a strong personal brand.Tune in as Jill shares her journey, the impact of getting her own brand photos done, and how she gained clarity in her marketing.Episode highlights:01:06 Jill's Rebrand Journey03:43 Jill's Background and Business Evolution06:14 Challenges and Realizations in Niching Down09:15 The Impact of Personal Branding15:34 Marketing Strategies and the Booked Out Challenge24:15 Final Thoughts and Rebrand Program InsightsCONNECT WITH MADDIE:InstagramWebsiteCONNECT WITH JILLInstagramWebsiteLINKSRebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes

In this episode of Take It Personally, I'm thrilled to interview my friend and student, Malwina Aviles. Malwina shares her journey from being a therapist to pursuing full-time brand photography after joining my group program, Rebrand. The discussion covers overcoming common challenges like pricing and client communication, the importance of a signature session, and the benefits of investing in personal branding. Malwina also shares her strategies for rapid growth, including effective content creation, personalised client experience, and maintaining professionalism. Listen in to learn how to build a successful photography business and attract dream clients.04:22 Malwina's Journey and Wins08:52 The Importance of Personal Branding10:22 Rebrand Program Insights15:49 Building Trust and Professionalism24:14 Encouragement and Final Thoughts28:02 Conclusion and Call to ActionLinksRebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.Connect with Malwina on social @malwina_brand_photographerThe Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes

Roxanne is a Rebrand student and she's sharing her transformative experience going from charging $450 per session to averaging $1,400 per session. In this episode we talk about the value of mindset shifts, resilience, and investing in self-development to provide exceptional value to clients. Through her journey, Roxanne highlights the significance of mentoring, community support, and having a mindset focused on continuous improvement and alignment with personal values. The episode culminates with practical advice for photographers on pricing strategies, personal branding, and the power of authenticity in business.LinksRebrand is enrolling now! When you join, you get immediate access to the curriculum, and live coaching calls. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here.Connect with Roxanne on social https://www.instagram.com/hawaimages/The Ultimate Personal Brand Session Shot List: 10 must-have images that will get your clients singing your praises. Download here!Full show notes

Oftentimes, I hear from people wanting to book more brand photography that they think they need to go out and find brand photography clients. They believe their current followers aren't interested, so they need to look elsewhere for potential clients.I'm here to tell you that you don't need a huge or brand-new audience to succeed in selling brand photography. Instead, your first focus should be on how to convert the people who already follow you. There are already people in your audience who would make amazing brand photography clients! This episode walks you through what you can start doing to make that happen.01:19 Understanding Your Audience for Brand Photography03:41 Creating Engaging Content for Your Audience07:00 Positioning and Marketing Your Brand Photography09:05 The Importance of Client Experience and Referrals10:20 Building a Personal Brand for Your Business10:55 Exclusive Bonuses and RebrandCONNECT WITH MADDIE:InstagramWebsiteLINKSBooked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.Join Rebrand: Doors open February 5 to my 12-month branding program that takes you from a photographer-who-shoots-brand-photography to a Booked Out Brand Photographer in just 90 days. Bonuses include a 1:1 pricing profit call for the first 10 sign ups, and a ShowIt website template for the first 15 sign ups.Full show notes

We're talking about the latest drama on Threads. This isn't a new conversation, but it's come up again, so I wanted to discuss it too. The topic is whether you should or shouldn't have pricing on your website.I firmly believe you should put your pricing on your website! And in this episode, I want to talk about why.00:46 Pricing on Your Website?01:35 The Importance of Transparency in Business03:24 Custom Pricing and Client Investment04:59 Package Differentiators and Client Selection08:12 The Role of Personal Branding in Sales10:06 Masterclass and Rebrand Program DetailsCONNECT WITH MADDIE:InstagramWebsiteLINKSBooked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.Join Rebrand: Doors open February 5 to my 12-month branding program that takes you from a photographer-who-shoots-brand-photography to a Booked Out Brand Photographer in just 90 days. Bonuses include a 1:1 pricing profit call for the first 10 sign ups, and a ShowIt website template for the first 15 sign ups.Full Show Notes

I hear from many people that referrals are a strong part of their business. While I love referrals, and they can be a great way to book more brand photography clients, I believe it's important to also have other strategies in place. And that's because you can't control the amount of referrals you're getting.In this episode, I'm sharing two simple ways to book more brand photography clients. You don't need more referrals or better skills to make these work, and the quality of your photos isn't the problem. What's missing are these two things.Episode highlights:04:11 Get Visible04:49 Proper Positioning07:02 Speak Your Client's Language09:37 Masterclass DetailsCONNECT WITH MADDIE:InstagramWebsiteLINKSBooked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back! Sign up here to join me on February 5 at noon CST.Full show notes

Income consistency is a hot topic because, historically, when I was a wedding and portrait photographer, I struggled with maintaining consistency in my business.At the time, I just had to embrace it because I didn't feel like there was another way. However, when I started thinking about leaving my 9-5, I knew I couldn't afford to have months where I wasn't working.Brand photography changed everything for me. It brought the consistency I was looking for because there isn't a specific time of year when brand photography is especially busy (unlike weddings, which are often crammed into the warm-weather months in South Dakota).If you're ready to escape the feast and famine cycle, brand photography is the solution you've been looking for. Tune in to the episode to learn more, and sign up for my Booked Out Masterclass below.Episode highlights:01:11 The Energy of January for Brand Photography02:16 Booking Out Q1-Strategies and Challenges03:48 Consistency in Income as a Photographer06:20 Embracing Slow Seasons in Brand Photography07:49 Unexpected Busy Seasons and Trends14:32 Masterclass Invitation and Final ThoughtsCONNECT WITH MADDIE:InstagramWebsiteLINKS:Booked Out Masterclass: Learn how to find and book brand photography clients so you can get your nights and weekends back (plus income consistency!). Sign up here to join me on February 5 at noon CST.Full show notes

At the end of 2022, I received an inquiry from a local business looking to update their headshots. It was a large firm with multiple locations, and I quickly realized it would be a major project.I was very much in head about sending a $20,000 proposal, but I knew the value I was offering went beyond just headshots (keep listening to hear more about my ecosystem approach).I ended up booking the project, and it was one of the simplest projects I've ever done. It was not only a positive experience but also a confidence builder.In this episode, I share how I booked the project and how you can land big projects too, even if you don't live in a large city or typically work with big brands (be sure to sign up for the masterclass to learn more on this).Episode Highlights:03:05 Booking a $20,000 Project05:27 Being positioned as a brand photographer06:25 Building rapport with the client08:23 Simplifying the experience and partnering with the client09:50 Masterclass DetailsCONNECT WITH MADDIE:InstagramWebsiteLINKS:I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)Full Show Notes

In 2022, I doubled my photography prices. I was booking out a few months and knew I wanted to be able to elevate the client experience, so I ripped the bandaid off.In this episode, I'm sharing how I doubled my prices and tips for elevating your business and still attracting dream clients.Episode Highlights:00:00 Upcoming Masterclass Info003:28 Doubling Photography Prices06:23 Mindset Shift for Higher Pricing08:40 Positioning as a High-End Photographer10:31 Enhancing Client Experience12:10 Success StoriesCONNECT WITH MADDIE:InstagramWebsiteLINKS:I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)Full Show Notes

When I left my 9-5 job in 2018, I was a wedding photographer, and at one point I ventured into product photography.I got connected with a brand called Little Sleepies and worked with them for a few years. They were my first official brand photography client, and I learned so much through that experience.I think what really worked with this relationship was Little Sleepies and I were both new at the same time. This concept of connecting with new businesses is something I help my clients with who are looking to explore brand photography. Shooting for free or at discounted rates to get experience and build relationships is actually an unpopular opinion I have.This episode shares my thoughts on that, my experience with Little Sleepies, and details for a live masterclass happening October 17th. Here are the episode highlights:00:00 Masterclass Details01:57 Transition from Wedding to Brand Photography03:50 First Brand Photography Client: Little Sleepies06:01 Lessons Learned from Little Sleepies10:04 The Value of Free Shoots14:35 Client-Centric Approach in Brand Photography18:58 Final ThoughtsCONNECT WITH MADDIE:InstagramWebsiteLINKS:I'm hosting a live masterclass, Three Secrets to Booking Brand Photography Clients, on October 17th at 12pm Central. Sign up here! (Replay available if signed up)Full Show Notes

You still have time to sign up for my free training on Thursday with Zenfolio! Learn how to make 4-figures with mini sessions. Register here: https://events.teams.microsoft.com/event/e03c3d64-de85-419c-909c-8fd8f07286d1@f53224c4-9d71-44c1-9fad-19b66d9d1121

This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!This episode is diving into the fourth archetype, The Elite Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.Episode highlights:01:31 Understanding the Elite Brand Photographer01:59 Challenges and Solutions for Elite Brand Photographers05:27 Scaling Your Business to Six Figures06:42 Quiz and Private PodcastCONNECT WITH MADDIE:InstagramWebsiteLINKS:Quiz: Are You Ready to Be A Brand Photographer?The Ultimate Personal Brand Session Shot List: 10 must-have imagesFull Show Notes

This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!This episode is diving into the third archetype, The Exclusive Brand Photographer. If you got this result in the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.Episode highlights:01:46 Understanding the Exclusive Brand Photographer02:39 Challenges and Strategies for Exclusive Brand Photographers04:27 Marketing and Client Acquisition for Brand Photographers05:49 Transitioning Skills from Wedding and Portrait Photography06:08 Engage and Connect: Share Your JourneyCONNECT WITH MADDIE:InstagramWebsiteLINKS:Quiz: Are You Ready to Be A Brand Photographer?The Ultimate Personal Brand Session Shot List: 10 must-have imagesFull Show Notes

This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!This episode is diving into the second archetype, The Dual Positioned Photographer. If you got this result in your quiz, keep listening to discover your best next step towards becoming a successful brand photographer.01:08 Exploring Brand Photographer Archetypes01:30 Understanding the Dual Positioned Brand Photographer02:37 Key Considerations for Dual Positioned Photographers03:41 Marketing Strategies for Brand Photography04:21 Enhancing Client Experience05:06 Final Thoughts and EncouragementCONNECT WITH MADDIE:InstagramWebsiteLINKS:Quiz: Are You Ready to Be A Brand Photographer?The Ultimate Personal Brand Session Shot List: 10 must-have imagesFull Show Notes

This episode is part of my quiz series, where I tell you all about the four archetypes of brand photographers. You can go here to take the quiz, Are You Ready to Be a Brand Photographer, and I will tell you what your brand photographer archetype is!This episode is diving into the first archetype, the Brand New Photographer. If you got this result from the quiz, keep listening to discover your best next step towards becoming a successful brand photographer.Episode highlights:01:27 The Brand New Photographer: Starting from Scratch03:08 Building Your Portfolio and Client Base05:26 Rewind ProgramCONNECT WITH MADDIE:InstagramWebsiteLINKS:Quiz: Are You Ready to Be A Brand Photographer?The Ultimate Personal Brand Session Shot List: 10 must-have imagesFull Show Notes

One of the most common questions I get is, "Am I ready to be a brand photographer?" And this is actually a loaded question.In my experience, there are four types of photographers who are interested in brand photography. To help you figure out where you stand and what steps you should take next, I created a quiz called "Are You Ready To Be a Brand Photographer?" In this episode, we'll dive into the quiz and these four brand photographer types. By taking the quiz, you'll discover your type and get a clear roadmap for what you should focus on to start charging four figures as a brand photographer.In the next four episodes of the Take It Personally, we'll explore each brand photographer type in more depth, giving you actionable steps to become the go-to brand photographer in your area.Take the quiz!

Welcome to today's episode, where I am going to rant about why I don't believe in imposter syndrome anymore.There are a few reasons, which we'll get into, but specifically I believe that people are often using the phrase "imposter syndrome" incorrectly. What's typically behind that feeling is actually a lack of confidence because you are doing something new.And that can be a good thing! Because you can work on building that confidence. Tune in to hear the rest of this discussion. Episode highlights:01:18 Defining Imposter Syndrome01:39 Imposter Syndrome in Minority Groups02:30 Mislabeling Lack of Confidence as Imposter Syndrome04:09 Building Confidence Through Practice06:28 Personal Experiences and Overcoming Challenges07:46 Practical Advice for Photographers09:33 Embracing Lack of ConfidenceCONNECT WITH MADDIE:InstagramWebsiteLINKS:The Ultimate Personal Brand Session Shot List: 10 must-have imagesFull show notes

I've been hearing from so many photographers lately that they feel bookings are slow right now. Their inquiries are down, and they're not booking as much as usual.And while these seasons can be very challenging, I know from experience that sitting in your feelings is only helpful for so long. If you are needing to provide for your family, it's okay for it to feel discouraging, but you also can't just keep waiting around. Instead, you need to take action and do something about not booking as much business. That is what this episode is about.I'm exploring reasons behind fewer bookings, mindset shifts to make, and key money-making strategies to implement to help with this season.00:53 Personal Experience with Business Downturns02:22 Mindset Shift: Don't Overthink Slow Bookings03:45 Analyzing Past Data to Understand Trends09:37 Immediate Actions to Boost Bookings09:51 Money-Making Activities to Implement Now14:35 Brand Building During Slow Seasons17:55 Enhancing Client ExperienceI know that it can feel really frustrating to be in a slow season. But what I want to remind you of is that it is truly just that - a season!CONNECT WITH MADDIE:InstagramWebsiteLINKS:The Ultimate Personal Brand Session Shot List: 10 must-have imagesFlodesk: If you're looking to connect with your clients more, try Flodesk, my favorite email marketing platform. Get 50% off your subscription here or with the code MADDIE.Client CRM: Manage all things client relations in Dubsado. Get 20% off your first month or year with the code MADDIEPESCHONG.Full show notes

In this episode, the Maddie delves into the recent trend of photographers posting their editing queues on social media and argues why this practice is detrimental to their brand. The episode explores the reasons why photographers might choose to share their workload publicly and reveal the negative perceptions and impacts it can have on clients and potential customers. Tune in for a nuanced discussion on business branding and client management in the photography industry.00:38 The Controversial Threads Post01:58 The Trend of Sharing Editing Queues03:13 Client Communication Issues05:09 Poll Results and Client Perceptions06:56 The Importance of Clear Communication11:53 Effective Client Communication Strategies15:34 Automating Client Communication

Today's episode is a previously published episode from my friend Laylee's podcast, So, Here's the Thing. I've been asked frequently about getting into education, and honestly, this episode is the perfect one to listen to if you're thinking about making the move!

Lately I have found myself feeling overwhelmed after having a marathon in my business in the spring that went past its original end date. I feel I've gotten into the habit of taking on too much and not having enough boundaries. I'm trying to reset things, and I wanted to walk through the process of what I do when I start to feel this way. This episode will discuss what can contribute to overwhelm and some actionable steps to overcome it. Highlights from this episode: 01:21 Identifying the Source of Overwhelm 03:52 Learning New Skills and Systems 06:15 Unrealistic Expectations 09:29 Overconsumption and Digital Detox 10:57 Taking Control: Steps to Overcome Overwhelm 12:28 Setting Boundaries and Self-Care 23:12 Finding Balance and Perspective   CONNECT WITH MADDIE: Instagram Website   LINKS: The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

In this episode, I'm sharing my minimalist approach to photography gear! I doubt that it's a surprise when I tell you that I am not much of a gear-head when it comes to my photography business. Obviously there are certain tools that I need to do my job and do it well, but I am not the person to go out and buy the newest camera out there. I got my start in photography with a $300 camera. It was a crappy camera, but I loved it. I had it for years until I upgraded. Truthfully, it is so much more about knowing how to use the tools than it is the newest and latest and greatest gear. That said, gear can still make a difference, and that's why I want to take you inside my gear bag on a typical brand photography session. It's not super fancy. It's definitely not complicated. And it's what I have at 99% of sessions. Episode highlights: 00:31 My First Camera - Humble Beginnings 01:26 Upgrading Over the Years 01:48 The Importance of Skill Over Gear 02:26 Inside My Gear Bag - Current Essentials 02:46 My Camera Body 09:09 Lens Choices 13:30 Lighting Equipment 18:29 Additional Tools 22:43 Keep It Simple   CONNECT WITH MADDIE: Instagram Website   LINKS: The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

If you have been in a conversation with me for longer than 5 or 10 minutes, we've probably talked about what I'm reading. This is one of my favorite topics, and in this episode I'm sharing my specific reading routine, plus my top favorite book recommendations. 00:58 The Power of Nonfiction and Fiction 04:13 Favorite Business Books 14:51 Top Fiction Picks 25:55 Embracing a Reading Ritual I would love to hear your top favorite reads or if you feel inspired to implement the reading routine I shared! Come and connect on Instagram to let me know.   CONNECT WITH MADDIE: Instagram Website   LINKS: The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries. Rachel offers practical advice on how photographers can effectively market their services when juggling multiple niches, the importance of having a focused brand voice, and strategies for DIY-ing your website. Whether you're a photographer looking to specialize or someone interested in improving your website copy, this episode is packed with valuable insights. 00:17 Rachel's Background and Journey 02:49 The Evolution of Green Chair Stories 05:53 Challenges Photographers Face with Copywriting 10:05 DIY Tips for Photographers' Websites 13:52 Balancing Multiple Photography Niches 20:46 The Importance of Niching Down   CONNECT WITH RACHEL Instagram Website   CONNECT WITH MADDIE: Instagram Website   LINKS: The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

In this episode, Laura Pulliam shares her journey of officially starting her own photography business two and a half years ago. She shares her interactions with Rebrand, from initially signing up during a chaotic time to fully committing. Laura talks about how Rebrand helped her discover her niche in brand photography, build confidence, and implement crucial business systems and processes. She highlights the valuable resources, community support, and coaching that enabled her to flourish in her business. 00:48 Connecting with Rebrand 03:58 The Decision to Join Rebrand 06:56 Implementing Rebrand Strategies 17:04 Success Stories and Client Experiences 19:45 The Value of Rebrand   CONNECT WITH LAURA Instagram   CONNECT WITH MADDIE: Instagram Website   LINKS: Rebrand is now enrolling! When you join, you get immediate access to the curriculum, and live coaching calls start on July 17. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here. The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort. In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista speaks about the pivotal moments that led to her shifting focus, including her experience with burnout and the need for creative fulfillment. She shares insights on the changes she implemented in her business after joining Rebrand, particularly the restructuring of her photography packages. Krista also emphasizes the significance of coaching and the role it played in her business transformation. 01:40 Krista's transition to Brand Photography 04:00 Challenges Before Joining Rebrand 06:51 Restructuring Packages and Pricing 13:41 Impact of Coaching and Rebrand 22:02 Advice for Future Rebrand Participants 25:36 Favorite Features of Rebrand   CONNECT WITH KRISTA: Instagram Website   CONNECT WITH MADDIE: Instagram Website   LINKS: Rebrand is now enrolling! When you join, you get immediate access to the curriculum, and live coaching calls start on July 17. If you want to be THE brand photographer in your area, become more confident in your business, and charge four figures for brand sessions, I would love for you to join Rebrand. Learn more about the program here. The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

In this episode, learn about Rebrand, my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files and templates, and a Slack community for continuous support. Key features include portfolio reviews, a booking tracker for measuring success, and the upcoming Rewind video training series. Enrollment begins on June 14 with the new cohort starting on July 17. Learn more about Rebrand here! Highlights from this episode: 00:00 Introduction to Rebrand Enrollment 00:29 Why Rebrand Was Created 01:42 The Importance of Personal Branding 04:00 Rebrand Program Structure 05:10 Resources and Tools in Rebrand 10:21 The Rewind Feature 11:47 Group Calls and Community Support 15:24 One-on-One Support and Portfolio Reviews 19:08 Accountability and Success Tracking 23:09 Enrollment Details   CONNECT WITH MADDIE: Instagram Website   LINKS: Rebrand Waitlist: Enrollment opens June 14 The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes  

If you're looking to pivot into personal brand photography, I'm running a live mini-workshop running from June 10-14 to help you make your first $500. This episodes walk you through what will be covered in the training to help you successfully transition into the personal brand photography niche and ultimately start making money. Listen in to this episode to get an overview, and be sure to sign up for the free Brand Photography Jumpstart Mini Course here. Highlights from this episode: 00:00 Embarking on the Personal Brand Photography Journey 00:54 Introducing the Brand Photography Jumpstart Mini Course 02:58 Day 1: Establishing Your Position as a Brand Photographer 04:04 Day 2: Crafting Your First Brand Photography Package 05:04 Day 3: Identifying and Connecting with Your Ideal Client 06:34 Day 4: Marketing Strategies for Brand Photographers 08:00 Day 5: The Importance of Building Your Personal Brand   CONNECT WITH MADDIE: Instagram Website   LINKS: Brand Photography Jumpstart: Free training to help you make your first $500 The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

This episodes discusses the transformative impact of positive thinking and mindset work on running a photography business. When running your own business, it can be easy to have negative thoughts, get discouraged, or experience jealousy. I think everyone's been there. But learning to recognize unhelpful thoughts and reframe them can make a huge impact on how you show up in your business. This episode shares tips for overcoming these challenges. Here are the highlights: 01:11 The Impact of Mindset on Business Success 03:56 Navigating Negative Thoughts and Reframing Your Mindset 10:39 Practical Steps to Shift Your Business Mindset 13:27 Real-World Examples of Mindset Shifting in Action 15:56 Encouragement to Embrace Mindset Work for Business Growth   CONNECT WITH MADDIE: Instagram Website   LINKS: Join the Rebrand waitlist here: opening June 2024 The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key! If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding expert. Here are the highlights of this episode: 00:30 Overcoming the Brand Expertise Myth 00:59 The Power of Asking the Right Questions 02:17 Embracing New Challenges in Brand Photography 02:56 Creative Approaches to Unfamiliar Industries 04:19 Leveraging Existing Resources for Inspiration 05:50 The Importance of Strategy in Brand Photography 07:31 Adopting a Figure-It-Out Mindset   CONNECT WITH MADDIE: Instagram Website   LINKS: Sign up for the free training: Plan a Strategic Brand Session Join the Rebrand waitlist here: opening June 2024 The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos. The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their business by the time they got their images back. I even implemented additional steps like offering post-session strategy calls, Loom videos, and an after session guide, but it still wasn't working. It wasn't until I switched around my approach that I was able to not only better plan for my client's brand sessions but also help them have a plan for when they got their images back. This episode is talking about what I changed. Here are the highlights: 00:36 Enhancing Brand Sessions with Post-Session Support 02:25 A Lightbulb Moment for a New Approach 02:58 The Power of the Discovery Call 05:09 Designing Sessions with Strategy and Purpose 06:09 The Importance of Asking the Right Questions 10:51 The Impact of Strategic Planning on Brand Photography   CONNECT WITH MADDIE: Instagram Website   LINKS: Sign up for the free training: Plan a Strategic Brand Session on May 21st at 12pm CST The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes

Cassie Beech, owner of Made with Grace and Grit, is a brand photography client of mine and joined me for a conversation about the significance of brand photography in business. Cassie shares her initial struggles with DIY brand content and the transformation after adopting a strategic approach to brand photography, which includes collaboration and planning, professional hair and makeup, and selecting optimal locations. We delve into how strategic, professional brand photos can boost business image, attract the ideal clients, and provide a bank of quality content for various marketing needs. Here are the highlights from this episode: 00:32 The Power of Interior Design and Personal Connections 01:18 Interior Design vs. Interior Decorating: Cassie's Expertise 02:36 Strategic Brand Photography and Interior Design Synergy 03:52 Elevating Business with Strategic Brand Photography 15:50 Maximizing Brand Potential with Professional Photography 23:11 The Strategic Edge in Brand Photography   CONNECT WITH CASSIE: Instagram Website   CONNECT WITH MADDIE: Instagram Website   LINKS: Sign up for the free training: Plan a Strategic Brand Session on May 21st at 12pm CST The Ultimate Personal Brand Session Shot List: 10 must-have images Full show notes