Podcast appearances and mentions of mel carson

Hello CoCreators!This week we are delighted to wrap up our discussion on hiring with our second guest, Mel Carson.Mel is Founder & CEO at Delightful Communications, a B2B Technology Marketing Agency based in Seattle. For over twenty years, he's been on a mission to help brands and their leaders be more discoverable, shareable, and memorable. He lives on Bainbridge Island with his wife Ashley, who runs the operations for Delightful, their two fierce daughters, and an assortment of pets and wildlife. During this conversation Mel shares how he has grown his team from a few team members to a team of over 30. He shares the importance of branding, creating a set of principles for the business, and the importance of optimism when growing your team. Be sure to tune in to this week's episode to hear more about the culture that has been created at Delightful, how Mel and his team have made Delightful a business that's attractive, and Mel's top four attributes of a successful leader.How to Connect with Mel:www.melcarson.com Mel on LinkedInMel on InstagramDelightful Communications on InstagramDon't forget to check out our resources below!Resources: We're launching a Culture Certification Course this year! Are you ready to learn the step by step process for building great culture?! You can learn more here! Our Shared Purpose, Mission, and Principles Audit is a great opportunity for you to make sure you have the compass you need to provide purpose-driven direction, create an inclusive culture, engage team members, and make purpose-aligned decisions. At CoCreate Work, we believe in asking great questions. Click here to receive our guide to 40 Powerful Questions to accelerate your growth. Check out our hiring course, Hiring the Right Team for Your Business, and be sure to subscribe to our email list so you'll know when it's available for purchase. We would love to connect with you! Instagram - CoCreate Work on Instagram La'Kita on Instagram Chloe on Instagram Visit our P...Resources:Our next session of the Culture Crash Course is currently open for enrollment with the course starting on April 29th and running through May 10th. For more information, please visit cocreatework.com/crashcourse. Early bird pricing is available through April 16th. Enroll today!Additionally, we will be launching our CoCreate Work Leadership Book Club on May 1st. Stay tuned for more details! Rolling admission is now open for The Culture Certification from CoCreate Work. The Culture Certification is an 18-week live, virtual intensive that empowers human-centered leaders with actionable strategies to shape the future of work in any organization.Are you ready to learn the step by step process for building great culture?! You can learn more here!Our Shared Purpose, Mission, and Principles Audit is a great opportunity for you to make sure you have the compass you need to provide purpose-driven direction, create an inclusive culture, engage team members, and make purpose-aligned decisions.At CoCreate Work, we believe in asking great questions. Click here to receive our guide to 40 Powerful Questions to accelerate your growth.Check out our hiring course, Hiring the Right Team for Your Business, and be sure to subscribe to our email list so you'll know when it's available for purchase.We would love to connect with you!CoCreate Work on InstagramLa'Kita on InstagramChloe on InstagramVisit our Podcast PageQuestions you would like us to answer on the podcast? email us at podcast@cocreatework.com

Mel Carson is the CEO and founder of Delightful Communications, an award-winning B2B Technology Marketing Agency based in Seattle and London. It specializes in Video Production, Content Marketing, Public Relations, Advertising, Search Engine Optimization, Social Media Marketing, Branding services.He began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Account Director before moving to Microsoft in 2005. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006. After 7 years at Microsoft as their Digital Evangelist, Mel departed in 2012 to launch Delightful Communications in Seattle.Over the years he has presented at over a hundred conferences and lectured on MBA, MSc, and online marketing courses, regularly advising curriculum decision-makers at Cranfield School of Management, Birkbeck College, as well as the University of Washington. He has also been featured in a fantastic array of top publications, including The Financial Times, Fast Company, The Next Web, Forbes, GQ, Quartz, USA Today, PR Daily, and Entrepreneur.com.Mel shares his path from being the face of Microsoft to heading his digital agency and helping B2B company leaders become spread through their influence in their industry, and why improving your mindset, taking care of your people, and continuous learning are some of the smartest decisions you can ever make to grow your business.This Cast Covers:How Mel began his digital advertising career before becoming the face of Microsoft (02:06)How moving to Seattle and getting laid off from Microsoft ended up being an unexpected blessing (03:03)What led him to start Delightful Communications (04:32)Why Delightful focuses on B2B technology marketing for enterprise companies (06:53)How he handles setbacks and challenges in the industry, such as clients pulling back budget or canceling in the middle of the pandemic (13:13)How attending a coaching course at the iPEC (Institute for Professional Excellence in Coaching) changed his mindset and how that affected the way he ran his agency (15:01)Why Mel believes working on the mindset is so important (18:54)Losing around 25 pounds during the pandemic through physical exercise (20:18)The secret to the success of Delightful Communications (28:18)How people find Delightful Communications and how they acquire and retain businesses (29:58)The challenge with coaching the sales training team (35:58)Additional Resources:The Sales Driven AgencyMel CarsonDelightful Communications

Several of our recent episodes have focused on business to business, or B2B influence marketing. The last couple of conversations we’ve had -- one with Carter Hostelley and another with Mel Carson -- talked about the concept of creating influencers from a company’s executives.  In this episode of Winfluence, we focus on building influence for a company -- the company itself. Marc Meyer created a beautiful case study of such activity at one of his former companies. I loved it so much I wrote about in Winfluence, the book, which is due out in February. So you get a bit of a sneak peek of that part of the book today on the show. But our conversation was far more than just the case study. Marc and I talk about the challenges of building content that works in B2B industries, often time one that aren’t super sexy in terms of what kind of topics are relevant. Marc discusses how he tries to separate his content as signal from the noise. And we spend a fair amount of the conversation talking about Twitter and TikTok, one that is a strong B2B channel. The other one that might be?  Dive in and give it a listen, you’ll get some fun inspiration and a great case study from Marc and a useful discussion about building B2B influence for a company. Learn more about your ad choices. Visit megaphone.fm/adchoices

There’s been an evolution in business-to-business (B2B) influence marketing lately. Both software companies and agencies are pushing the idea of brands creating influencers out of company executives. Mel Carson was an early company-based influencer, long before we were talking about all this. He was a digital evangelist at Microsoft in the mid-2000s whose whole job was to become known in the marketing and technology circles as a company spokesperson of sorts.  Carson moved on from Microsoft to create his own agency that builds influence for its clients in a variety of ways, including executive thought leadership and personal branding. But it’s more than just the CEO, it’s building influencers within a company throughout leadership and management positions.  He is creating this newly defined category of company-based influencer after having been one of the first of that kind.  Carson joined Winfluence recently to talk about his journey from that evangelist role at one of the world’s largest companies to creating positions of influence for other leaders in the B2B space. We also talked about the perspective that B2B influence marketing is more sophisticated than most B2C approaches. Mel even explains he doesn’t typically pay influencers for the programs he develops, either, thanks to the long-term relationship building with value exchange at the core.  Lots of great ideas and inspiration in today’s episode. Do give it a listen and share it with someone you know who might find it useful as well. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mel and Carson have been slowly dipping their toes in and back out of non-monogamy for the last couple of years. It has been a slow build up sprinkled with a few speed bumps and lots of learning for them both. This is a great episode for anyone who is in the early stages of exploration or perhaps has been exploring things but it hasn't gone as perfectly as they thought it would. These two take us through all of the work they have done together and how they have come out the other side ready to keep exploring. See photos and more details of all our guests by checking out the Show Notes! Click here to join our June 25th Virtual Meet and Greet! Check out the all new inclusive and diverse AltPlayGround! Join Our Patreon Community!  $10 Off - Online STI Testing  https://www.normalizingnonmonogamy.com/ 

What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says “an evangelist is somebody who has a very inherent understanding of their own company and their own company’s products and services, but also a very inherent understanding about what your potential customers need to know.” Simply put, they are the bridge between the company and community. In this “from the vault” episode of the Social PR Secrets Podcast, Lisa Buyer catches up with Mel Carson who, in addition to his work with Microsoft, is best known as the owner of an agency called Delightful Communications and author of Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media. Cleary and Buyer discuss a variety of topics relating to social media strategy and growth in the expectations placed on the modern PR industry. Carson stresses the importance of working collaboratively with marketing and sales teams in order to build an overarching strategy that takes into account competitive analysis, as well as developing and maintaining an effective personal brand across platforms. “Forget the notion that social media is free, ‘cause it ain’t” -Mel Carson Some topics discussed in this episode include: Modern metrics Hashtag promotions Personal branding Social Media Strategy Digital PR Importance of having “buttoned-up” social media HTML SEO Advertising Evangelism and brand advocacy Contact Mel Carson: Delightful Communications Carson’s Facebook Carson’s Twitter Carson’s LinkedIn More from Carson: Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says “an evangelist is somebody who has a very inherent understanding of their own company and their own company’s products and services, but also a very inherent understanding about what your potential customers need to know.” Simply put, they are the bridge between the company and community. In this “from the vault” episode of the Social PR Secrets Podcast, Lisa Buyer catches up with Mel Carson who, in addition to his work with Microsoft, is best known as the owner of an agency called Delightful Communications and author of Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media. Cleary and Buyer discuss a variety of topics relating to social media strategy and growth in the expectations placed on the modern PR industry. Carson stresses the importance of working collaboratively with marketing and sales teams in order to build an overarching strategy that takes into account competitive analysis, as well as developing and maintaining an effective personal brand across platforms. “Forget the notion that social media is free, ‘cause it ain’t” -Mel Carson Some topics discussed in this episode include: Modern metrics Hashtag promotions Personal branding Social Media Strategy Digital PR Importance of having “buttoned-up” social media HTML SEO Advertising Evangelism and brand advocacy Contact Mel Carson: Delightful Communications Carson’s Facebook Carson’s Twitter Carson’s LinkedIn More from Carson: Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

Do you own your name? In this segment, Mel Carson shares his input on owning your name online and how to do this. Lisa Buyer sat down with the founder and CEO of Delightful Communications, and author, Mel Carson, to talk about all things personal branding. We live in a society where it isn’t just about branding your business anymore, but yourself as well. How exactly do you accomplish this? Mel Carson gives his tips and tricks on how to brand yourself on social networks, and what steps you can take to be successful. Lisa and Mel discuss his book, Introduction to Personal Branding, and talk about the importance of engaging with people, being authentic, and what steps to take when you are first starting to build your brand. Tune in for more of Mel’s secrets to success with personal branding! Become discoverable, shareable, and mentionable by following Mel Carson’s expert advice. “What you’re trying to do on Linkedin is push the envelope and use all of the features they're putting out there and make YOU stand out” - Mel Carson Some topics discussed in this episode include: Latest trends with personal branding Establishing your brand on LinkedIn Making yourself stand out on LinkedIn Facebook and personal branding Owning your own name How to start out with personal branding Mistakes with personal branding Contact Mel Mel’s Website Mel’s LinkedIn Mel’s Facebook Mel’s Twitter More from Mel Book- Pioneers of Digital Book- Introduction to Personal Branding Delightful Communications Website

Do you own your name? In this segment, Mel Carson shares his input on owning your name online and how to do this. Lisa Buyer sat down with the founder and CEO of Delightful Communications, and author, Mel Carson, to talk about all things personal branding. We live in a society where it isn’t just about branding your business anymore, but yourself as well. How exactly do you accomplish this? Mel Carson gives his tips and tricks on how to brand yourself on social networks, and what steps you can take to be successful. Lisa and Mel discuss his book, Introduction to Personal Branding, and talk about the importance of engaging with people, being authentic, and what steps to take when you are first starting to build your brand. Tune in for more of Mel’s secrets to success with personal branding! Become discoverable, shareable, and mentionable by following Mel Carson’s expert advice. “What you’re trying to do on Linkedin is push the envelope and use all of the features they're putting out there and make YOU stand out” - Mel Carson Some topics discussed in this episode include: Latest trends with personal branding Establishing your brand on LinkedIn Making yourself stand out on LinkedIn Facebook and personal branding Owning your own name How to start out with personal branding Mistakes with personal branding Contact Mel Mel’s Website Mel’s LinkedIn Mel’s Facebook Mel’s Twitter More from Mel Book- Pioneers of Digital Book- Introduction to Personal Branding Delightful Communications Website

Doing good business times 2! Our guests today are La’Kita Williams of CoCreate Work & Mel Carson of Delightful Communications. La’Kita & Mel have been partners in business, as well as coach & client, and they have always aligned in their good business thinking. When a high profile job and a personal tragedy collided, La’Kita looked at her own purpose in her work. She shares her thoughts on:How how organizational design can support purpose People over profitsOperationalizing valuesPurpose driven people are more resilient and more committed to the mission La’Kita recommends The Good Jobs Strategy and knows that we can all create purpose driven work, one step at a time. You can follow CoCreate Work on Instagram!   From actor who lost a role in Rent, to marketing with Microsoft, to entrepreneur, Mel Carson shares why he created Delightful Communications, his commitment to over-promise and over-deliver, and how Delightful Communications folks embody all of their principles in everything they do - from stand-up meetings approved by a physical therapist to having gratitude meetings 3 times per week!   You can follow Mel and Delightful on Twitter and get to know Delightful’s Principles below: PEOPLE NOT JUST PIXELS We truly believe people are our best asset as well as our clients’. While we celebrate technology and data, people should be placed at the heart of everything we do. We always seek the human, emotional connection, both in our work and as we grow as a team. SHINE A LIGHT We are curious about the world and our industry and are always eager to learn and improve our skills by constantly working to understand the future and ensure we meet it. We are data-driven torchbearers, highlighting new ideas and opportunities for ourselves and our clients. SURPRISE AND DELIGHT We create an energizing place to work and aspire to work with remarkable people. We deliver exceptional results and always go the extra mile for ourselves and our clients. We hold each other accountable to high standards and drive each other to constantly progress with our productivity, performance, insight, and character. We promote positive energy and have/are fun. FAMILY FIRST We create worldwide connections for ourselves and our clients that fosters the growth of a global community. We prioritize wellness, flexibility, and togetherness. We embrace direct and productive feedback, holding each other accountable to ensure we grow together. FEARLESS AND FORTHRIGHT We are willing to take risks and dive into new projects and challenges. We are not afraid to solve problems and suggest improvements inside and out. We believe in straightforward talk that’s candid and open, but sincere and well-meaning. CELEBRATE UNIQUENESS We hold ourselves accountable for diversity AND inclusion.  We encourage diversity of thought, experience, race, color, creed, and style. We recognize and appreciate each other and value our individuality and that of our clients’. OPEN AND HONEST We uphold the same values in both our professional and personal lives to promote fairness, honesty, and respect for all people. We promote and relish feedback, transparency, and authenticity, and we speak up, even when it is uncomfortable. ALWAYS LEARNING We live through a “learn by doing” approach because we know that Experience + Feedback makes the best teacher. We take ownership of our development and ask for what we need to increase our abilities. We stay curious and are always on the lookout for new ways of doing things and constantly develop new skills.

Mel Carson shares insights from his bestselling book, Introduction to Personal Branding on DESIGN YOU with Dr. Garrison Leykam. He discusses what personal branding is and how to take your first steps toward perfecting your personal brand. Mel Carson is Founder & Principal Strategist at Delightful Communications – a Seattle-based Modern Marketing and Digital PR agency. His mission is to help businesses and people be more discoverable, shareable and memorable. Personal Branding – Ten Steps Toward a New Professional You has been getting rave reviews on Amazon, Kindle and Audible. His recent article, “How to Craft a Personal Branding Statement That Endures,” has importance for job seekers and career reinventors alike. Follow Mel Carson on Twitter,  LinkedIn and Facebook DESIGN YOU with Dr. Garrison Leykam is hosted by Certified Professional Career Coach, reinvention expert, author and TV Host Garrison Leykam. 

Join Steve and Jim as they discuss the Charlotte Auto Fair with Mel Carson coming up September 21.

Mel Carson, Founder of Delightful Communications, understands first-hand the value of developing and managing your personal brand. Today he coaches clients on making their personal brands more discoverable, more memorable, and therefore more shareable. Take plenty of notes as he shares his top tips on how you can too.

¿Cómo construir tu nuevo “YO profesional”? Inspirados en un libro de Mel Carson, fundador y Estratega Central de Delightful Communications.

¿Cómo construir tu nuevo “YO profesional”? Inspirados en un libro de Mel Carson, fundador y Estratega Central de Delightful Communications.

Join host Steve Rinaldo and his guest Mel Carson talking Charlotte Fall Meet and Auto Fair.

Join Steve and Jim as they talk auctions, tours and meets with their guest.

Majestic as an SEO Tool is discussed as Majestic's U.S. Brand Ambassador Mel Carson talks about his most recent project he's been working on, involving broadening the audience for Majestic. Mel tells us how Majestic is no longer just a tool for the tech-savvy SEOs out there; whether you're in marketing, SEO, or even PR, Majestic can fit into your digital marketing tool belt!Mel Carson has more than 12 years of experience in the digital marketing industry. He is the founder of Seattle-based Delightful Communications, a social media, digital PR and personal branding consultancy.  Mel Carson spent 7 years working as the Digital Marketing Evangelist at Microsoft Advertising building relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows and other events. In 2000, Mel began his digital advertising career as an editor at LookSmart, a search engine. He spent time at the 24/7 Search as an Account Director before moving to Microsoft in 2005. He was an important part of the team that helped plan & execute the UK roll-out of Microsoft adCenter in August 2006. That same year, Mel helped set up Microsoft Advertising's Community Team, when it became apparent that Social Media Marketing was going to be huge. Mel has been a keynote speaker for several years, talking about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona and Tenerife. He has also lectured on MBA, MSc and online marketing courses at Cranfield School of Management and Birkbeck College – part of London University. 

Marketing Strategies Revealed in this Episode: How to make your brand stand out Top mistakes people make with building their brands Tools to put together a successful branding strategy

How to make an excellent impression online and in person. This episode is about building your image with personal branding & digital PR. Mel Carson shares his tips for creating an image that's noteworthy. ThinkLikeAJournalist.com See the show notes.

Personal branding can help your reputation, your companies reputation, and can lead to a lot of positive gains such as new clients, larger salaries, and new opportunities. Brad welcomes back Mel Carson to Exploring the Possibilities of Personal Branding.

Talking Personal Branding as Brad speaks with Former Microsoft Advertising Evangelist Mel Carson. Mel left Microsoft in 2012 to start Delightful Communications, which helps businesses and executives successfully apply marketing strategies that focus on Social Media, Digital PR and Personal Branding.

Bas and Roy are joined Mel Carson, adCenter Community Manager for Microsoft in Europe. Mel joins in on commentary of the latest search news headlines, plus talks about Bing and his work in the adCenter Community.