Podcasts about rfms

In this episode, Guy engaged in a profoundly moving and inspirational conversation with Suraj Holzwarth, a medicine woman and shamanic healer. The discussion explored the intersection of deep personal trauma and spiritual enlightenment, where Suraj shared her journey through unimaginable loss, the insights gained from shamanic practices, and her flash of enlightenment through plant medicine. Emphasizing the importance of spiritual connection, intuition, and accepting oneself as the embodiment of light, the episode invites listeners to contemplate their own purpose and path amidst life's tribulations. This powerful dialogue also delved into the current state of global consciousness and the collective initiation humanity is undergoing, urging a return to inner truths and the spiritual essence of being. Suraj's vulnerability, wisdom, and mission to guide others towards inner awakening through her work and upcoming programs make this episode a must-listen. About Suraj: White Eagle Medicine Woman (Suraj Holzwarth) adventurous life began early, when at the age of 19 she moved to Alaska and became the youngest woman to climb Denali, North America's highest peak. With a deep love for the earth, she spent most of her early years in the wilds, climbing the highest peaks and guiding wilderness expeditions and retreats throughout the world for over twenty five years. In the late 90's she received a vision in dreams with indigenous Grandmothers to create the world's largest healing drum and to travel promoting peace through music. Beginning in 2000 and taking over a year to construct, White Eagle and the multicultural Alaskan community built the seven-foot, crystal inlaid GrandMother Drum.  In 2001, White Eagle and Grandmother Drum were launched on their first of many World Peace Tours inspiring unity, peace and “drumming up” awareness of earth sustainable projects with the theme “ The Heartbeat of One Family, One Earth.  White Eagle is the founding director and Drum Keeper of the GrandMother Drum International Peace Project and the 501c3 non-profit Whirling Rainbow Foundation based in Homer, Alaska. She is internationally known as a shamanic healer, seer, trance-medium, author, speaker, teacher, ceremonial and performance artist of Native American and European ancestry. She has since traveled over a million miles touching a million people in 20 countries with the 7 ft, crystal inlaid, thundering heartbeat of the world's largest drum of its kind, Grandmother Drum, and promoting unity, peace, tribal reconciliation, and earth sustainability. Her award winning CDs include “Journey of the Heart”, “Songlines of the Soul”, “Living Waters of Grace” and “Holy Ground”. She is the author of “The Magic Bundle” children's book, and “Songs of A New Earth” songbook. White Eagle is also the director and co-producer of the award winning documentary film “GrandMother Drum: Awakening the Global Heart”, selected as the Top 20 Spiritual Films at the Tel Aviv Spirit Film Festival. She is the founder and director of the Rainbow Fire Mystery School (RFMS) operating in Alaska, Hawaii and Peru and has led thousands of shamanic workshops, ceremonies and training globally for over 35 years. Starting with the acclaimed “Language of One” and “Heart of One” online spiritual programs, White Eagle has now expanded the RFMS to over a dozen certified online shamanic training programs. She is also the creator, director and lead instructor of the certified shamanic methods of Balancing the Shields© Community Mother DrumKeepers Training© and The Crystal Skull Method©.In 2013, White Eagle launched the Global Blue Flame Planetary Grid ceremony, activating and renewing the earth's grid in a one day ceremony annually with 62 trained groups worldwide. Key Points Discussed:  (00:00) - SHAMAN REVEALS Why the World is Facing Its BIGGEST Spiritual Test Yet (00:51) - Republishing the Podcast (01:33) - Welcome to the Let It In Podcast (01:56) - Exploring Shamanic Healing (04:31) - The Essence of Being Human (05:00) - Understanding Purpose and Connection (05:54) - A Deep Personal Discovery (10:10) - The Journey of Grief and Enlightenment (14:36) - Communicating Beyond the Veil (17:21) - A Transformative Plant Medicine Journey (17:52) - The Realization of Inner Light (28:51) - Living in a New Context (30:56) - Gratitude and Reflections (32:06) - Navigating Grief and Loss (33:31) - Embracing Light and Meditation (36:07) - Experiencing Vertical Time (41:48) - Purpose and Spiritual Sensuality (44:48) - Humanity's Awakening and Challenges (54:26) - The Golden Teacher: Silence (55:43) - Closing Thoughts and Gratitude How to Contact Suraj Holzwarth:www.whirlingrainbow.com   About me:My Instagram: www.instagram.com/guyhlawrence/?hl=en Guy's websites:www.guylawrence.com.au www.liveinflow.co''

It's VC week at the podcast. TLDR: This episode features interviews with Juliette Chevallier from Scale Ventures and Jasmine Singh from Jay Moon Ventures and covers investment trends in robotics, emphasizing the importance of execution risk over technical risk. Juliette Chevallier, Principal, Investments, Scale Venture Partners Juliette Chevallier has a background in autonomous vehicles and robotics, having previously worked at companies like Google Chauffeur (now Waymo) and MIT spinoff Optimus Ride. She joined Scale Venture Partners about 2 years ago to lead their investment thesis on robotics, AI applications, and cybersecurity. Scale Venture Partners' approach focuses on investing at the point of execution risk rather than technical risk, looking for companies with a working product and proven product-market fit. Juliette emphasizes the importance of understanding the customer ROI and business model as key criteria. In her role as a VC, Juliette prefers to have a deep, hands-on involvement with portfolio companies, acting as a strategic sounding board and collaborating closely with founders to work through tough problems. She sees her role as helping founders navigate the operational and go-to-market challenges. Juliette notes a renewed interest in robotics from VCs, though she is cautious about some "wild" valuations and funding rounds, preferring bottoms-up market analysis over top-down figures. Juliette is bullish on the potential of robotics foundation models (RFMs) to drive transformation, emphasizing the need for more multi-modal AI models that integrate vision, action, and communication. She is excited about the possibilities of AI to enhance robotics, but cautions about the risks of AI development burning through funding. Overall, Juliette's approach focuses on de-risking execution and operational challenges for robotics startups, leveraging her deep technical and business expertise to support founders. Learn more at: https://www.scalevp.com/ Jasmeet Singh, founder, JMOON Ventures Jasmeet Singh has a diverse background spanning robotics engineering, founding startups, and investing since 2012. As an investor at J Moon Ventures, he focuses on "physical AI" startups - those combining hardware, electronics, and AI in areas like robotics, IoT, and 3D printing. Jasmeet emphasizes the importance of solving real problems, not just building cool technology. He looks for startups with a strong understanding of the user and business model, noting operational challenges like scaling manufacturing and finding the right business model. Compared to the more risk-averse Canadian market, Jasmeet sees the US as a better environment for robotics fundraising. He advises founders to target large, underserved problems and focus on customer service and support. Some of Jasmeet's investments include Orange Wood Labs, Brisk AI, and Rural Hologram. As he launches J Moon Ventures, he is particularly interested in opportunities in agriculture, construction, medical, and sustainability. Overall, Jasmeet brings a unique perspective as an investor with deep technical expertise and operational experience in robotics. He is focused on backing founders solving real-world problems with innovative hardware-software solutions. Learn more at: https://jmoon.ventures/ – SPONSOR – The show this week is sponsored by FlexQube. Move material with any size, shape, and weight with the FlexQube Navigator AMR, the world's first multi-purpose and non-load carrying robot.The FlexQube Navigator AMR features a standardized coupling interface to connect with an ecosystem of different load carriers depending on the customer's needs.The system also features a safety-rated identification of load carrier footprint to secure a safe and efficient scale-up of different use cases in a factory or warehouse. FlexQube Navigator – robotics that delivers! To learn more about FlexQube's solutions goto: https://www.flexqube.com

#274 In this powerful episode of the Let It In podcast, Guy is joined by white eagle medicine woman, Suraj Holdsworth. The conversation takes an unexpected turn as they explore the deepest traumas and the potential for spiritual growth and development that comes from them. Suraj shares her work as a medicine woman and discusses various shamanic healing modalities. This thought-provoking episode invites listeners to consider whether life is happening to us or for us, and how pain can be a catalyst for transformation. Don't miss this beautiful and enlightening conversation. About Suraj: White Eagle Medicine Woman (Suraj Holzwarth) adventurous life began early, when at the age of 19 she moved to Alaska and became the youngest woman to climb Denali, North America's highest peak. With a deep love for the earth, she spent most of her early years in the wilds, climbing the highest peaks and guiding wilderness expeditions and retreats throughout the world for over twenty five years. In the late 90's she received a vision in dreams with indigenous Grandmothers to create the world's largest healing drum and to travel promoting peace through music. Beginning in 2000 and taking over a year to construct, White Eagle and the multicultural Alaskan community built the seven-foot, crystal inlaid GrandMother Drum.  In 2001, White Eagle and Grandmother Drum were launched on their first of many World Peace Tours inspiring unity, peace and “drumming up” awareness of earth sustainable projects with the theme “ The Heartbeat of One Family, One Earth.  White Eagle is the founding director and Drum Keeper of the GrandMother Drum International Peace Project and the 501c3 non-profit Whirling Rainbow Foundation based in Homer, Alaska. She is internationally known as a shamanic healer, seer, trance-medium, author, speaker, teacher, ceremonial and performance artist of Native American and European ancestry. She has since traveled over a million miles touching a million people in 20 countries with the 7 ft, crystal inlaid, thundering heartbeat of the world's largest drum of its kind, Grandmother Drum, and promoting unity, peace, tribal reconciliation, and earth sustainability. Her award winning CDs include “Journey of the Heart”, “Songlines of the Soul”, “Living Waters of Grace” and “Holy Ground”. She is the author of “The Magic Bundle” children's book, and “Songs of A New Earth” songbook. White Eagle is also the director and co-producer of the award winning documentary film “GrandMother Drum: Awakening the Global Heart”, selected as the Top 20 Spiritual Films at the Tel Aviv Spirit Film Festival. She is the founder and director of the Rainbow Fire Mystery School (RFMS) operating in Alaska, Hawaii and Peru and has led thousands of shamanic workshops, ceremonies and training globally for over 35 years. Starting with the acclaimed "Language of One" and "Heart of One" online spiritual programs, White Eagle has now expanded the RFMS to over a dozen certified online shamanic training programs. She is also the creator, director and lead instructor of the certified shamanic methods of Balancing the Shields© Community Mother DrumKeepers Training© and The Crystal Skull Method©.In 2013, White Eagle launched the Global Blue Flame Planetary Grid ceremony, activating and renewing the earth's grid in a one day ceremony annually with 62 trained groups worldwide.  Renamed by her tour staff, “Indiana Jane” for her utter perseverance to fund and travel the 7ft thundering symbol of the heartbeat of love globally, White Eagle has certainly “traveled to the beat of a different drummer,” placing herself in the midst of countless social, racial tribal and political conflicts, environmental crisis' and personal loss to sound the urgent call in awakening the heart of humanity. She has been honored to be initiated by many indigenous Elders and has been passed many of their ancient medicine bundles and global responsibilities. As a mother of two beautiful children and a total lover of humanity, White Eagle feels passionate that humanity can only move forward through positive prayerful activism focusing on the highest good of all and has often been referred to as the “Mother of the Rainbow Nation.”  As an internationally respected shamanic teacher and practitioner, White Eagle has worked in private practice all across the world with individuals, groups and organizations. She firmly believes that shamanism offers the most holistic and comprehensive approach to the human psyche and condition. She specializes in how the ancient elemental wisdom teachings, methods, plant medicines and initiation rites of indigenous peoples provide practical holistic tools for contemporary ailments of humanity. Her methods address the physical, emotional, sexual, mental and spiritual healing of the soul. She specializes in assisting the individual and community to heal trauma, transform the past and its karma, heal and transform grief and loss, heal all kinds of personality disorders by reclaiming one's personal power through what she calls the soul driver's or Shields. This in turn promotes health, longevity and expanded consciousness, accessing one's true spiritual power, meaning and purpose. She brings to this sacred work a spiritual curiosity, multidimensionality and a loving witness to each person's "hero or heroine's journey" exploring the mystery with them, their unique initiations designed to test their own self-mastery. She honors each person's path to enlightenment, allowing each soul to unfold a new hoop of learning and stabilize present moment awareness as the core and source of lasting inner peace.  She has recently gone through the most inconceivable and hardest human initiation possible in losing her only daughter Sierra (age 33) in 2022 to alcoholism. White Eagle's strength through this ongoing breakdown to breakthrough, death and rebirth process continues to melt our hearts and blast open our consciousness to a much higher understanding of life beyond death. Key Points Discussed:  (00:00) - It's An INITIATION (05:12) - Purpose in Western culture. (10:32) - Losing a loved one. (16:54) - Enlightenment through plant medicine. (20:58) - Erased goals and purposes. (26:56) - Losing a child and purpose. (31:35) - How do we find meaning? (36:07) - Vertical Time Experience. (38:43) - Spiritual sensuality and ecstasy. (46:29) - Intense labor and purification. (49:26) - Initiations and intuition. (54:38) - The golden teacher is silence. How to Contact Suraj Holzwarth:www.whirlingrainbow.com   About me:My Instagram: www.instagram.com/guyhlawrence/?hl=en Guy's websites:www.guylawrence.com.au www.liveinflow.co

Carole Cross Discusses Mobile Marketing's Alignment with Roomvo, RFMS and QFloors by Floor Focus Magazine

Our guest on this episode is ARCA Menards Series driver, Michael Self with Venturini Motorsports after winning at Salem Speedway on Sunday.   Also, ARCA driver, Travis Braden, with RFMS after taking over the series point standings talks about his 2019 season Then, Late Model driver, Blaine Perkins after winning this past weekend and to chat about his 2019 season. Join host Sharon Burton and co-host Sal Sigala every Monday night 8:30 to 10 pm ET as we bring fans the smartest race talk around on Fan4Racing NASCAR & Race Talk!  Stay tuned in 10 to 10:30 pm ET for NASCAR Hot Topics Sound Off as our Fan4Racing crew discusses the hottest topics from the weekend of racing, We’re talking all the latest from Richmond Raceway in the Monster Energy NASCAR Cup and Xfinity Series, along with the ARCA Menards Series at Salem Speedway. We'll include updates from the Gander Outdoors Truck Series K&N Pro Series, and more. Call 929-477-1790 OR tweet @Fan4RacingSite with any questions or comments during our LIVE broadcast. Our LIVE broadcast starts at 8:30 pm ET on Monday, April 15, 2019. As always...Thanks for listening!

Some cool stuff I learned during day #1 of Snowpocalypse. On this episode Russell talks about how he is preparing for the predicted upcoming Snowpocalypse in Boise. He also tells some of the things he has learned while driving around and listening to marketing courses. Here are some fun things you will hear in today's episode: Why Russell had to get up early to prepare for a crazy storm coming to Boise, and hear some of the interesting things he bought. What courses he listened to while he drove around preparing for the storm. And what he learned by listening to those courses along with some things he learned from his own experience. So listen below to find out how Russell is preparing for severe weather in Boise, but still learning about marketing at the same time. ---Transcript--- Hey everyone, this is Russell again, hope you guys are doing awesome. It is Snowpocalypse here in Boise, so they told us last night. At 1:30 I got an email from Brent, on my team. It was a video from Vin Crosby, the local news dude, it was a ten minute long thing talking about why the next 5 to 7 days is going to be insane. He talked about basically getting a foot of snow that should be starting in about 15 minutes from right now. Then after the snow comes, the next day it's supposed to rain ice, so it's going to rain like an inch of worth of water that will instantly turn to ice. Which he said will probably break tons of trees and power lines, which means we got no power, which means basically there's a good shot there'll be no power for the next 4 or 5 days. I'm like, “What?” That was at 1:30 in the morning last night. So I'm like, crap I'm probably the last person to know about this. I don't watch the news. So I was going to go race to the store last night, but then I woke up my wife and she's like, “Everything is closed right now.” So we set my alarm for 6am this morning. The alarm goes off, I jump into the car and head on this journey to save my family from snowpocalypse, which is really fun. I first went to Walmart because they opened earliest. Got tons, like 5 pallets of water and toilet paper, those kind of necessities. Then I went to Fred Meyer and bought food and, it's funny, Brent was there. I bumped into Brent. It was so funny. I'm like, “Hey, what are you doing? How funny that you're here.”  He had these two space heaters. I'm like, “Oh I've got 5 space heaters in my house.” And he's like, “But you plug them in, right?” I'm like, “Oh crap, yes.” And he's like, “Well these are ones that run on propane, you need to get one of those.” So I got a propane thing. That was at Walmart. So Walmart was out of propane, so that's why I went to Fred Meyer. At Fred Meyer I bought 20 canisters of propane. Each propane thing will keep the heater going for 3 to 6 hours. So I got enough to keep me warm in a tiny room warm for 5 days if we need it. And then we got food and stuff so that was awesome. Then Brent was like, “I went over here and I got a generator.” I was like, “Oh!” So I run over here to get a generator, they were all sold out. So I went to another place, they were sold out. But then luckily Dave found generators not sold out. And then I went to Dicks Sporting Goods, trying to find a generator, but instead I bought a whole bunch of stuff for the wrestling room. So the wrestling room is all prepped out as well. They canceled church tomorrow, which if you know anything about Mormon's, we don't cancel church. So something crazy is about to happen. So we're all ready for it. The kids are all excited, they're getting their little tents sent up and everything, and likely nothing is really going to happen. But if it does, we're prepared. So I've been Snapchatting my whole preppers journey. But while I was doing this whole thing, it's been probably 4 or 5 hours that I've been on the road going back and forth from my house to the store, from my house to the store, I've been listening to a whole bunch of cool stuff. In fact, I've gone through about a day and a half of the 5 thousand dollar seminar while I was here. While I've been doing this. It's amazing you can learn so much. So what I want to share with you guys today, is some internet marketing math. Some numbers for you all. This is a little different than, I've done math episodes in the past but here's some key metrics for you guys to look at. Maybe we'll call it the KPI episode. So here's some KPI's-Key Performance Indicators for your business. Hopefully these will help. Some of these I've had in my business for a long time, some of these I picked up today, which were kind of cool. So we'll start at the very beginning. The first thing is you should know that on average you will make about $1 per name for each person on your list. Honestly, it should be higher than that, but that should be the baseline. You should make at least that if you are emailing your list and actually communicating with them. So that means if you have a thousand people on your list you should be making at least $1000 a month. Ten thousand people on your list, 10 grand a month. Thirty thousand people on your list, 30 grand a month and so on and so forth. The first time I ever heard that, I set a goal. I said, “Crap, I want a hundred thousand people on my list.” And that became my focus. And sure enough, just like I was told and I heard, my income stayed very similar to that for a long time. And by the time I passed a hundred thousand people on my list, I was making a hundred grand a month. So for you guys that are setting goals, make that the first goal. Goal number one is that. Again, $1 per month, per name is on the lower end of the spectrum. Right now I look at our company and we are almost $8 per name on our list. We got a big list. So yes, that's on the low end. Just to kind of have the metric to shoot towards. So there's number one. Number two metric is, and this is kind of cool, I learned today. On the continuity program, so if you have someone one a print newsletter or a membership site or whatever it is, there was this test they were talking about. They said that for the test on average, for every dollar someone spends with you for continuity, they will spend $3 more with you throughout the year. So if they're paying $40 a month, they're going to average, whatever that is. So every dollar in continuity, they're going to spend $3 more with you. So that's kind of cool. Dan Kennedy used to tell me that for thousand people you have in a continuity program, it's an extra million dollars in revenue you will make that year. And I started looking, after that I launched a print newsletter and sure enough, just like he said, for every thousand people I had on my continuity program, we were making a million dollars a year in revenue. It didn't come directly from the continuity program, but it came from, because they're members of your continuity they will start buying other things. So they will buy, who knows, coaching programs, upsells, other products, things like that. Because they are getting it, they will spend three times as much money with you when they're a continuity member than they will when they are not. So that's the second thing. If I were looking at your business I would be looking at how many subscribers do I have? How many people are on continuity right now paying me monthly? So that's the next metric. And then the third one I want to share with you that's kind of cool. Matt Furey is on this course I'm listening to from probably ten years ago, so it's older. One thing he said that was awesome, he said, “You should try to get at least 500 people to buy from you a month.” Obviously first off you have to try to get one person to buy from you. But after you got customers, it's happening; people need to make at least 500 transactions a month with you. I started thinking about that, it goes back to the RFMS thing that we talked about 2 or 3 episodes ago. Recency, Frequency, things like that. But if you think about that, you need to be getting your customers buying at least 500 purchases, need to be happening per month. Obviously for me, we're way past that. But it's still a good metric, a good number to look at. So there's some new metrics for you guys. Hope that helps a little bit. Because for me, when I look at things, it's funny whatever we measure grows. If you look at sports, without changing anything else, your lifting routine, your eating, anything, as soon as you start measuring stuff, it grows. It's like a magic trick. So those are the three things you can start measuring. First off, how many people are on my list. That should be something you look at daily. When I first started doing this I was like man, I wanted a big list. So I start looking, I'm like oh I'm adding twenty people a day. I started looking and I started growing 20 to 30. 30 to 50, 50 to 100, 100 to 200, 200 to 500, 500 to 1000. You already know, we're trying to get 1000 people a day on our list. That metric grew because we looked at it. So looking at subscribers. Number two looking at your continuity members. I don't know about you guys but we're obsessed with Clickfunnels. Looking at our metrics on that. And Funnel University, the same thing, I got a goal, we are just shy of 30 thousand active members in Clickfunnels, as of today and our goal is 100 thousand by the end of next year. So we've got to look at that number a lot, because we have to add a lot of people to get that number. But it's definitely attainable, we can get it. In Funnel University, our goal is to have 10 thousand members in Funnel University, but I gotta look at that number and consistently have it in front of me. So my CPA's gotta email me that every single day so I know what's the number. Because if I'm looking at it, then it's gonna grow. Then the third metric for you guys to look at is frequency of purchasing. Trying to get, make sure there's at least 500 transactions a month going through your merchant account. If not, you need to be doing fire sales, you need to be doing cool things, you need to be doing free plus shipping, whatever it is to get your people to buy more consistently. So that should be another metric. So there you go, there's three metrics for you. A dollar per name per month. A thousand people paying continuity is worth a million dollars a year to you. And you need to be getting 500 transactions a month coming into your merchant account. And if you do those things, you'll have a very healthy business. So there's three cool numbers to look at and measure. I hope that helps. I'm home, I'm going to unload firewood I bought today and all the other toys and food and if I don't survive the snowpocalypse, tell my parents and everyone else who's not here in Boise that I love them. We will talk to you guys all again soon. Thanks everybody.

Some cool stuff I learned during day #1 of Snowpocalypse. On this episode Russell talks about how he is preparing for the predicted upcoming Snowpocalypse in Boise. He also tells some of the things he has learned while driving around and listening to marketing courses. Here are some fun things you will hear in today’s episode: Why Russell had to get up early to prepare for a crazy storm coming to Boise, and hear some of the interesting things he bought. What courses he listened to while he drove around preparing for the storm. And what he learned by listening to those courses along with some things he learned from his own experience. So listen below to find out how Russell is preparing for severe weather in Boise, but still learning about marketing at the same time. ---Transcript--- Hey everyone, this is Russell again, hope you guys are doing awesome. It is Snowpocalypse here in Boise, so they told us last night. At 1:30 I got an email from Brent, on my team. It was a video from Vin Crosby, the local news dude, it was a ten minute long thing talking about why the next 5 to 7 days is going to be insane. He talked about basically getting a foot of snow that should be starting in about 15 minutes from right now. Then after the snow comes, the next day it’s supposed to rain ice, so it’s going to rain like an inch of worth of water that will instantly turn to ice. Which he said will probably break tons of trees and power lines, which means we got no power, which means basically there’s a good shot there’ll be no power for the next 4 or 5 days. I’m like, “What?” That was at 1:30 in the morning last night. So I’m like, crap I’m probably the last person to know about this. I don’t watch the news. So I was going to go race to the store last night, but then I woke up my wife and she’s like, “Everything is closed right now.” So we set my alarm for 6am this morning. The alarm goes off, I jump into the car and head on this journey to save my family from snowpocalypse, which is really fun. I first went to Walmart because they opened earliest. Got tons, like 5 pallets of water and toilet paper, those kind of necessities. Then I went to Fred Meyer and bought food and, it’s funny, Brent was there. I bumped into Brent. It was so funny. I’m like, “Hey, what are you doing? How funny that you’re here.”  He had these two space heaters. I’m like, “Oh I’ve got 5 space heaters in my house.” And he’s like, “But you plug them in, right?” I’m like, “Oh crap, yes.” And he’s like, “Well these are ones that run on propane, you need to get one of those.” So I got a propane thing. That was at Walmart. So Walmart was out of propane, so that’s why I went to Fred Meyer. At Fred Meyer I bought 20 canisters of propane. Each propane thing will keep the heater going for 3 to 6 hours. So I got enough to keep me warm in a tiny room warm for 5 days if we need it. And then we got food and stuff so that was awesome. Then Brent was like, “I went over here and I got a generator.” I was like, “Oh!” So I run over here to get a generator, they were all sold out. So I went to another place, they were sold out. But then luckily Dave found generators not sold out. And then I went to Dicks Sporting Goods, trying to find a generator, but instead I bought a whole bunch of stuff for the wrestling room. So the wrestling room is all prepped out as well. They canceled church tomorrow, which if you know anything about Mormon’s, we don’t cancel church. So something crazy is about to happen. So we’re all ready for it. The kids are all excited, they’re getting their little tents sent up and everything, and likely nothing is really going to happen. But if it does, we’re prepared. So I’ve been Snapchatting my whole preppers journey. But while I was doing this whole thing, it’s been probably 4 or 5 hours that I’ve been on the road going back and forth from my house to the store, from my house to the store, I’ve been listening to a whole bunch of cool stuff. In fact, I’ve gone through about a day and a half of the 5 thousand dollar seminar while I was here. While I’ve been doing this. It’s amazing you can learn so much. So what I want to share with you guys today, is some internet marketing math. Some numbers for you all. This is a little different than, I’ve done math episodes in the past but here’s some key metrics for you guys to look at. Maybe we’ll call it the KPI episode. So here’s some KPI’s-Key Performance Indicators for your business. Hopefully these will help. Some of these I’ve had in my business for a long time, some of these I picked up today, which were kind of cool. So we’ll start at the very beginning. The first thing is you should know that on average you will make about $1 per name for each person on your list. Honestly, it should be higher than that, but that should be the baseline. You should make at least that if you are emailing your list and actually communicating with them. So that means if you have a thousand people on your list you should be making at least $1000 a month. Ten thousand people on your list, 10 grand a month. Thirty thousand people on your list, 30 grand a month and so on and so forth. The first time I ever heard that, I set a goal. I said, “Crap, I want a hundred thousand people on my list.” And that became my focus. And sure enough, just like I was told and I heard, my income stayed very similar to that for a long time. And by the time I passed a hundred thousand people on my list, I was making a hundred grand a month. So for you guys that are setting goals, make that the first goal. Goal number one is that. Again, $1 per month, per name is on the lower end of the spectrum. Right now I look at our company and we are almost $8 per name on our list. We got a big list. So yes, that’s on the low end. Just to kind of have the metric to shoot towards. So there’s number one. Number two metric is, and this is kind of cool, I learned today. On the continuity program, so if you have someone one a print newsletter or a membership site or whatever it is, there was this test they were talking about. They said that for the test on average, for every dollar someone spends with you for continuity, they will spend $3 more with you throughout the year. So if they’re paying $40 a month, they’re going to average, whatever that is. So every dollar in continuity, they’re going to spend $3 more with you. So that’s kind of cool. Dan Kennedy used to tell me that for thousand people you have in a continuity program, it’s an extra million dollars in revenue you will make that year. And I started looking, after that I launched a print newsletter and sure enough, just like he said, for every thousand people I had on my continuity program, we were making a million dollars a year in revenue. It didn’t come directly from the continuity program, but it came from, because they’re members of your continuity they will start buying other things. So they will buy, who knows, coaching programs, upsells, other products, things like that. Because they are getting it, they will spend three times as much money with you when they’re a continuity member than they will when they are not. So that’s the second thing. If I were looking at your business I would be looking at how many subscribers do I have? How many people are on continuity right now paying me monthly? So that’s the next metric. And then the third one I want to share with you that’s kind of cool. Matt Furey is on this course I’m listening to from probably ten years ago, so it’s older. One thing he said that was awesome, he said, “You should try to get at least 500 people to buy from you a month.” Obviously first off you have to try to get one person to buy from you. But after you got customers, it’s happening; people need to make at least 500 transactions a month with you. I started thinking about that, it goes back to the RFMS thing that we talked about 2 or 3 episodes ago. Recency, Frequency, things like that. But if you think about that, you need to be getting your customers buying at least 500 purchases, need to be happening per month. Obviously for me, we’re way past that. But it’s still a good metric, a good number to look at. So there’s some new metrics for you guys. Hope that helps a little bit. Because for me, when I look at things, it’s funny whatever we measure grows. If you look at sports, without changing anything else, your lifting routine, your eating, anything, as soon as you start measuring stuff, it grows. It’s like a magic trick. So those are the three things you can start measuring. First off, how many people are on my list. That should be something you look at daily. When I first started doing this I was like man, I wanted a big list. So I start looking, I’m like oh I’m adding twenty people a day. I started looking and I started growing 20 to 30. 30 to 50, 50 to 100, 100 to 200, 200 to 500, 500 to 1000. You already know, we’re trying to get 1000 people a day on our list. That metric grew because we looked at it. So looking at subscribers. Number two looking at your continuity members. I don’t know about you guys but we’re obsessed with Clickfunnels. Looking at our metrics on that. And Funnel University, the same thing, I got a goal, we are just shy of 30 thousand active members in Clickfunnels, as of today and our goal is 100 thousand by the end of next year. So we’ve got to look at that number a lot, because we have to add a lot of people to get that number. But it’s definitely attainable, we can get it. In Funnel University, our goal is to have 10 thousand members in Funnel University, but I gotta look at that number and consistently have it in front of me. So my CPA’s gotta email me that every single day so I know what’s the number. Because if I’m looking at it, then it’s gonna grow. Then the third metric for you guys to look at is frequency of purchasing. Trying to get, make sure there’s at least 500 transactions a month going through your merchant account. If not, you need to be doing fire sales, you need to be doing cool things, you need to be doing free plus shipping, whatever it is to get your people to buy more consistently. So that should be another metric. So there you go, there’s three metrics for you. A dollar per name per month. A thousand people paying continuity is worth a million dollars a year to you. And you need to be getting 500 transactions a month coming into your merchant account. And if you do those things, you’ll have a very healthy business. So there’s three cool numbers to look at and measure. I hope that helps. I’m home, I’m going to unload firewood I bought today and all the other toys and food and if I don’t survive the snowpocalypse, tell my parents and everyone else who’s not here in Boise that I love them. We will talk to you guys all again soon. Thanks everybody.

Something I'm testing to stimulate and increase the quality of our customers. *****SPOILER ALERT****** In this episode of Marketing In Your Car, Russell spills the beans on the ending of Star Wars: Rogue One, so if you haven't seen it, skip ahead to 1:20. After that, he also talks about learning all about RFM (Recency, Frequency, and Monetary Value) from some old school guys and why he will be spending 2017 focusing on the frequency that his customers buy. Here are some other cool things in this episode: What Russell plans to do to increase the frequency at which his customers are purchasing. Why it's important to keep your customers “Warm”. And find out what some of the cool things are that will be happening this year. So listen below to learn what RFM is and why it's important for your business. ---Transcript--- Good morning everybody! I hope you guys are doing awesome, it is New Year's Eve morning. It's the morning of the eve. I don't know if that makes any sense. But I'm heading to the grocery store real quick to get some stuff for the party tonight. I'm really, really excited for it. Some cool things happening, just real quick. For those of you guys who want a timeline for when, if you're listening to this in the future, last night Rhonda Rousey fought what's her name Nunez. The fight lasted less than 48 seconds, it was insane. I got home last night and seriously tried to find a pirated copy online because I had a hot date with my beautiful wife last night. It was crazy. I can't even…I felt so bad for her. So that happened last night. And last night I went and saw Star Wars Rouge One. I gotta tell you what, people are like, “Star Wars sucks. The new Star Wars is lame.” All these things, right.  It was amazing. I don't know. The fact that, I don't want to spoil it for you, but the fact that everybody dies at the end was amazing. That was actually, I mean it's sad, but that was so cool for the story line. And then the fact that the very end that Darth Vader has his fight scene and going through thrashing everyone. How could someone not think that movie was not amazing? I don't know, anyway, it was amazing. It's funny because I get done, and not that I'm easily amused, but if you listened to my podcast a while ago, I don't know how much money they invested in that, but I paid $12 for the ticket. Insane, they entertained me for that long and it was amazing.  I loved it, it was really fun. But I digress, because today I've been wanting to do a podcast because I have something that I've wanted to talk about for three days and I keep forgetting to talk to you guys about it. So I'm stopping everything, I almost did it last night at like two in the morning because I'm so excited but I was kind of tired. So I'm talking about it now. This is a cool thing I wanted to share with you guys because it was a big epiphany for me. In fact, let me catch up the last podcast. We told you about my goal, what we're doing, trying to 3x the company. In one night we had three hundred thousand dollars in new money we had to make, it was insane. So we launched funnelimmersion.com, some of you saw that. Plus we went and hit all of our other Hail Mary passes. Of the five Hail Mary passes we threw up, almost all of them hit. It was crazy, within 24 hours of me doing that podcast, we made over 500 thousand dollars and smashed our goal. It's crazy. The last two days we didn't even need to do anything. But then the next two days, because of the momentum of that first initial push, it was insane. So we did, well we'll see what happens today, in the last 3 days we needed an extra 300 thousand dollars in money, and we made almost a million. In fact, it's crazy, for us to triple the company, and I didn't know this until after we did it. I'm glad our accountant didn't tell me, because I would have thought it was impossible if he would have told me. I'm so glad that sometimes people don't tell you stuff. Belief is such a funny thing. But he told me after we had smashed the record he was like, “Just to put this in perspective, for you guys to beat your record, in December, the worst month in the industry, you would have had to make 40% of the money that you had actually made all of the last year.” I was like, “What?” It's just crazy. We ended up doing, we made, actually hit 50% of last year's revenue in December, which is crazy because last year was an 8 figure year. So 50% of our revenue. We basically got half of our money last year, in December. And way more than 3x'd our company from the year before, which is crazy. So I feel bad for the morons in 2017 who are running this company, because they gotta 3x that again. Oh crap, that's me. Dangit. I was like, “The more we do now, the more we have to do next year.” So it'll just keep raising the bar. Alright, so I'm going to step back. There's so many other cool things I want to share with you guys. Funnel Hacker TV episode one is finished and it's amazing. All the other ones are in production. The two comma club video and award thing is in process and almost done. There's so many, I can't even tell you guys how many cool things are happening right now. The new Marketing In Your Car mp3/funnel/element in the editor are all going to be live next week, next Thursday. I've been going for four and a half minutes and I didn't talk about what I'm talking about because I'm so excited. There's so many cool things happening you guys. It's just blowing my mind. With all that kind of cool stuff happening. I want to share with you guys the gold nugget that I think is huge. That I can't even, it's going to be exciting. So here it is. For those of you guys, I feel fortunate that I got started, learning this game, back when the internet was just kind of getting new. So the only people to learn from, Corey Riddle was there. He was the pioneer, Corey Riddle. And then outside of him there was nobody that, there wasn't a lot of people teaching. Then Armand Morin, there was a couple guys that came out, but there wasn't a lot of stuff. For me to learn this whole marketing game I had to go back to the old school. There's no school like the old school. So I was learning from Gary Halpert and Dan Kennedy and Jay Abraham. So most of my foundation actually came from those guys. And then how do you actually apply it to internet marketing? And I feel bad because most of you guys who are listening now came in a day and age where there's a million internet coaches and you miss a lot of this cool foundational stuff that I was blessed enough to get by studying these old legends. So when I was learning from those guys, it was back, everything they were doing was direct mail. And I was always trying to figure out how to relate that back to what we're doing. One of the big things, the way that direct mail would work is that you'd have an offer, you'd write a sales letter and you'd rent a list of people that are likely to buy your product. When you buy a list, how do you know if I'm getting a good list or a bad list. So these guys, I don't know who it was that came up with it. But they came up a form to find out how good a list it actually is. So the formula was based on three letters. RFM. So RFM is like if you're direct person this is second nature to you, if you're not let me talk about what it is. So RFM stands for Recency, Frequency, and then Monetary value. So RFM. So if I'm running a list, I want a list of people that have bought a business opportunity product. Let's say I'm selling supplements, I want a list of people who have bought health supplements, or nerve supplements, whatever it is. So the first thing I want is Recency. Somebody who has purchased something recently. You might think that if someone bought something recently they're not going to want my thing. No, it's not true. One thing we know about buyers in heat, when somebody buys something, they buy a lot of things right around that period of time. So if I'm selling a business opportunity, I want to sell somebody who's recently bought a business opportunity. It kind of doesn't make logical sense, but it makes perfect sense when you understand how buyers work. Think about when you first got into this business and you started learning about how to make money online, or whatever that thing was for you. You didn't buy one thing. You were a buyer in heat and you bought a lot. So I want to sell to people who have bought things recently. Second thing, is frequency. I want people who are buying things frequently. They didn't just buy something once and you never hear from them again. I want someone who has bought five business opportunities in the last year. They're frequently buying. And the last one is M, Monetary value, people who are spending a lot of money. The more money they spend, the more they are likely to spend. People like me, I buy things recently, I buy things frequently, and I spend a lot of money. I'm like the dream buyer in the markets that I'm interested in. So RFM, that was the thing. So when I'm getting direct mail lists, the higher the RFM score is the more, the better that list is for me. What's cool is in Clickfunnels, in Actionetics, those of you guys who've used the Actionetics, we haven't started training hard core on this yet. That'll be one of the big things for next year. But  we have an RFM score. In fact, we have an RFMS score. So if you look at the action score in contacts. So if you're in Actionetics, click on contact, and you'll see a little circle in the top right hand corner, it looks really cool and it's their RFMS score, it stands for Recency, Frequency, Monetary Value, and then the S stands for Social. Because one cool thing that the internet has brought to us is the ability to watch people socially and stuff like that. One of my buddies, Jeremy Shoemoney, he found out, he did some tests and he said that….he owned an auto-responder company for a while so he was doing all sorts of cool tests and monetizations and stuff. And one of the magic things he brought to my world, he found out that somebody who joined his list who used their actual Facebook email address, or social media email address that's hooked to a real social account, is worth 80 times more money than somebody who uses a throw-away email address. 80 times. In fact, if people opted in and they didn't use their Facebook email address, he would just delete them as a record. He wouldn't even use them because it was such a waste of energy to market to them. For us, we have social as well, so RFMS. So you get the score on each of your clients that comes and you say, “Oh wow. RFMS.” How valuable is this person to you. So you'll see in Actionetics in the future, RFMS is going to be a big thing we'll be talking more about. But I digress, let me come back to what I'm talking about. So for me, I had this big epiphany this weekend. As we were doing this launch and people were buying stuff and getting in. There's something about people buying and new excitement and new energy. We're doing this Funnel Immersion sale, and we sold a lot of them and people were going crazy. And everyone on the Facebook group was trying to convince everyone else to buy. I felt bad, some people in the Facebook group were like, “So what's actually in this? Russell never mentioned it. So why am I giving Russell money?” and they're like, “Who cares? Just do it. Russell says buy it, just buy it.” And everybody in our group is just jumping in, it was awesome. It was the coolest thing ever. So anyway, I started thinking about this. And this is the pro and the con of what we've been doing over the last two years. My audience, especially my inner circle members and hopefully you guys listening as well. We've gotten really good at doing a webinar a week and bringing new blood into your business. Everybody's doing that. So they're getting people to purchase but then it's kind of stopping there. We're not getting people to purchase more often and that's why a lot of people's businesses are struggling. They're getting really good at selling the first product, but then they have nothing else to offer to our audience to monetize the list that we've built. So I started thinking about this and I was like, so next week on Marketinginyourcar.com actually, it's funny, you guys have been hearing this in the intro and the outro for a while. But we're finally launching the mp3 player, and it's amazing. So next Thursday we're going to have a big launch around it, and we're going to try to sell, I think I bought 7500 mp3 players. I think we'll sell those in a week or so and then just go from there. I'm going to do a free plus shipping thing. And there's not really, people are going to look at me like, “Russell this funnel is no good. You didn't really monetize that well.” And it will, there's actually, I think it's a really cool funnel. But you're going to notice from me, I'm going to be putting out a lot of things, there just little front ends that are cool. T-shirts, just a lot of front end things, and the reason why, and I had this thing, if what we want our people doing. If someone wanted to rent a list and they're looking for Recency, Frequency, and Monetary value, how do we stimulate those in our own lists? How do we stimulate? So there's different things, but I was looking at frequency. How do we stimulate frequency? No one's ever talked about that, I've never thought about that before. The health of my customer list is going to be based on how frequently they've purchased from me. So if I don't have very many opportunities for them to buy from me, they're less likely to buy from me. And it's hard to keep selling new info products. You've got to have a new hook, new angle. But I want people to keep buying from me. Because the act of buying is going to keep them warm. In fact, I remember TJ Rohleder, he's a bus op direct mail guy. I was talking to him one day and he was like, “Hey, you want to rent my list of buyers?” I was like, “What? Why would you do that?” and he was like, “The more they buy from you, the more they're going to buy from me. I need to keep these guys frequently buying.” I was like, wow. How interesting. I never thought, it's just such a different mindset from what I've always thought. Only sell them things every once in a while and build up the hype and make it this big thing. So for me, I think one of my big focuses for this year, I want to create frequency in my buying, in my customers buying habits. In your guys'. So I'm talking about you. I want you buying from me often. In fact, I told my team that I want our customers buying something from us at least once a week minimum. I want that frequency up, because if they are buying once a week, they're going to stay customers and they're going to keep…..that's the health of our list. If we want to increase the health of our list, we want to get them buying often. And I think my goal is at least once a week. So what I'm going to be doing, I'm going to try to create something cool once a week. Not like a new training program, or info product, those things are hard. But just a new thing, once a week, that you guys can buy from me. So you're going to see a couple of things. One, It's going to be pulling out little pieces of like funnel Immersion. Funnel Immersion ended up with over a hundred hours of content, which is awesome. So I'm going to be pulling out little pieces of that, low ticket things, just to get people like, “Go buy this training on Tripwire.” Just pulling out little pieces. You're going to see a lot more physical products, free plus shipping t-shirts. Free plus shipping shoes. Free plus shipping Clickfunnels bottles. Tons of little swag things that aren't, I'm not going to make any money on them. But I'm just going to be stimulating frequency in my customers. Frequency in purchasing from my customers to increase the health of my list. These aren't going to become front end offers, we're driving big Facebook ads to it, trying to optimize the campaign and all that stuff. No. I'm talking about the only goal of these things, is to increase the frequency of the buying patterns of my customers and then build a cult-ture. Because they're going to have all these cool t-shirts and socks and shoes, and playing cards, and stickers. As many cool things as I can come up with. But that's the thought. Anyway, I want to throw it to you guys. I know I went really long winded on this one because I'm so excited. But think about that. How can you increase the frequency your customers are buying from you? Because that's how we judge how good the health of a list is. It's probably how we should judge how good the health of our customer base is. How often are they buying from you? And how do you now, now that you know that's something that's important, how do you stimulate that? How do you create cool crap that they're going to want to buy? It's not going to be like, because it's hard if you're selling thousand dollar courses, you can't do that every single week. People aren't going to keep buying it. That's not sustainable. So if you have a whole bunch of super low ticket things that you're going to get from me. I'm not going to make any money on my free plus shipping things, but it stimulates the frequency of buying in my customers, which makes them better customers when I do come out with the big things. They're used to buying weekly from me, they're enjoying it. There's an addiction that comes with that. I don't know about you, but I'm addicted to buying things. I love buying things. I want to feed that addiction through frequency. So that's my thought for you, just think about that. How do you stimulate frequency in your customers? Doesn't have to be weekly like me, because that's going to be kind of crazy for most people, even for me. I don't know how I'm going to keep up with that. But for you, think about that. Maybe it's once a month, how do you get them, how do you increase frequency of buying? So anyway, there you go. And I'm going to leave it there for today, but hopefully this stimulates some thoughts in your mind. How do you know this? How do you increase the R, the F, the M? How do you increase all those across the board? So if you start thinking about that and stimulating it. I need people who buy recently so, that comes back to frequency too. If I'm going to get people to buy something each week, they're recent, and they're frequent. So I kind of kill two birds with one stone. Two things are increased in my list of customer health. Next is monetary value, obviously free plus shipping is not, but if you sprinkle it every six weeks or every quarter with a high ticket thing, boom, it increases monetary value and keeps this thing going. And it increases the health base of your customer list. So that's what I'm thinking about this New Year's.  Hope it gives you guys some ideas as well. There's some magic to this you guys. I looking right now at our, in fact I got a video from John on our team the other day. He's like, “Look, our cult is way better than their cult.” I'm like, “What?” and I look at this video and he's showing our social stuff versus Lead Pages, versus InfusionSoft, and if you look at it, our social profile is like, boom, trending up. People talking about us, trending up. All these things are trending up. Then you look at  Lead Pages, trending down. Then you look at InfusionSoft, trending down. No one's talking about them. Nobody care about them. What's the difference? Boom, we're stimulating growth, stimulating conversations, making things exciting, building a culture. Now we're going to start increasing the frequency of this stuff and it's going to be insane. I'm so excited. Anyway, appreciate you all. I gotta go get some groceries or my wife's going to kill me. So I will talk to you guys all again soon. Have an amazing New Years. You're probably going to hear this after New Years, so I hope you had an amazing New Years. If you're listening to this after Thursday go get your free MP3 player at marketinginyourcar.com. Thanks everybody, talk to you guys soon.

Something I’m testing to stimulate and increase the quality of our customers. *****SPOILER ALERT****** In this episode of Marketing In Your Car, Russell spills the beans on the ending of Star Wars: Rogue One, so if you haven’t seen it, skip ahead to 1:20. After that, he also talks about learning all about RFM (Recency, Frequency, and Monetary Value) from some old school guys and why he will be spending 2017 focusing on the frequency that his customers buy. Here are some other cool things in this episode: What Russell plans to do to increase the frequency at which his customers are purchasing. Why it’s important to keep your customers “Warm”. And find out what some of the cool things are that will be happening this year. So listen below to learn what RFM is and why it’s important for your business. ---Transcript--- Good morning everybody! I hope you guys are doing awesome, it is New Year’s Eve morning. It’s the morning of the eve. I don’t know if that makes any sense. But I’m heading to the grocery store real quick to get some stuff for the party tonight. I’m really, really excited for it. Some cool things happening, just real quick. For those of you guys who want a timeline for when, if you’re listening to this in the future, last night Rhonda Rousey fought what’s her name Nunez. The fight lasted less than 48 seconds, it was insane. I got home last night and seriously tried to find a pirated copy online because I had a hot date with my beautiful wife last night. It was crazy. I can’t even…I felt so bad for her. So that happened last night. And last night I went and saw Star Wars Rouge One. I gotta tell you what, people are like, “Star Wars sucks. The new Star Wars is lame.” All these things, right.  It was amazing. I don’t know. The fact that, I don’t want to spoil it for you, but the fact that everybody dies at the end was amazing. That was actually, I mean it’s sad, but that was so cool for the story line. And then the fact that the very end that Darth Vader has his fight scene and going through thrashing everyone. How could someone not think that movie was not amazing? I don’t know, anyway, it was amazing. It’s funny because I get done, and not that I’m easily amused, but if you listened to my podcast a while ago, I don’t know how much money they invested in that, but I paid $12 for the ticket. Insane, they entertained me for that long and it was amazing.  I loved it, it was really fun. But I digress, because today I’ve been wanting to do a podcast because I have something that I’ve wanted to talk about for three days and I keep forgetting to talk to you guys about it. So I’m stopping everything, I almost did it last night at like two in the morning because I’m so excited but I was kind of tired. So I’m talking about it now. This is a cool thing I wanted to share with you guys because it was a big epiphany for me. In fact, let me catch up the last podcast. We told you about my goal, what we’re doing, trying to 3x the company. In one night we had three hundred thousand dollars in new money we had to make, it was insane. So we launched funnelimmersion.com, some of you saw that. Plus we went and hit all of our other Hail Mary passes. Of the five Hail Mary passes we threw up, almost all of them hit. It was crazy, within 24 hours of me doing that podcast, we made over 500 thousand dollars and smashed our goal. It’s crazy. The last two days we didn’t even need to do anything. But then the next two days, because of the momentum of that first initial push, it was insane. So we did, well we’ll see what happens today, in the last 3 days we needed an extra 300 thousand dollars in money, and we made almost a million. In fact, it’s crazy, for us to triple the company, and I didn’t know this until after we did it. I’m glad our accountant didn’t tell me, because I would have thought it was impossible if he would have told me. I’m so glad that sometimes people don’t tell you stuff. Belief is such a funny thing. But he told me after we had smashed the record he was like, “Just to put this in perspective, for you guys to beat your record, in December, the worst month in the industry, you would have had to make 40% of the money that you had actually made all of the last year.” I was like, “What?” It’s just crazy. We ended up doing, we made, actually hit 50% of last year’s revenue in December, which is crazy because last year was an 8 figure year. So 50% of our revenue. We basically got half of our money last year, in December. And way more than 3x’d our company from the year before, which is crazy. So I feel bad for the morons in 2017 who are running this company, because they gotta 3x that again. Oh crap, that’s me. Dangit. I was like, “The more we do now, the more we have to do next year.” So it’ll just keep raising the bar. Alright, so I’m going to step back. There’s so many other cool things I want to share with you guys. Funnel Hacker TV episode one is finished and it’s amazing. All the other ones are in production. The two comma club video and award thing is in process and almost done. There’s so many, I can’t even tell you guys how many cool things are happening right now. The new Marketing In Your Car mp3/funnel/element in the editor are all going to be live next week, next Thursday. I’ve been going for four and a half minutes and I didn’t talk about what I’m talking about because I’m so excited. There’s so many cool things happening you guys. It’s just blowing my mind. With all that kind of cool stuff happening. I want to share with you guys the gold nugget that I think is huge. That I can’t even, it’s going to be exciting. So here it is. For those of you guys, I feel fortunate that I got started, learning this game, back when the internet was just kind of getting new. So the only people to learn from, Corey Riddle was there. He was the pioneer, Corey Riddle. And then outside of him there was nobody that, there wasn’t a lot of people teaching. Then Armand Morin, there was a couple guys that came out, but there wasn’t a lot of stuff. For me to learn this whole marketing game I had to go back to the old school. There’s no school like the old school. So I was learning from Gary Halpert and Dan Kennedy and Jay Abraham. So most of my foundation actually came from those guys. And then how do you actually apply it to internet marketing? And I feel bad because most of you guys who are listening now came in a day and age where there’s a million internet coaches and you miss a lot of this cool foundational stuff that I was blessed enough to get by studying these old legends. So when I was learning from those guys, it was back, everything they were doing was direct mail. And I was always trying to figure out how to relate that back to what we’re doing. One of the big things, the way that direct mail would work is that you’d have an offer, you’d write a sales letter and you’d rent a list of people that are likely to buy your product. When you buy a list, how do you know if I’m getting a good list or a bad list. So these guys, I don’t know who it was that came up with it. But they came up a form to find out how good a list it actually is. So the formula was based on three letters. RFM. So RFM is like if you’re direct person this is second nature to you, if you’re not let me talk about what it is. So RFM stands for Recency, Frequency, and then Monetary value. So RFM. So if I’m running a list, I want a list of people that have bought a business opportunity product. Let’s say I’m selling supplements, I want a list of people who have bought health supplements, or nerve supplements, whatever it is. So the first thing I want is Recency. Somebody who has purchased something recently. You might think that if someone bought something recently they’re not going to want my thing. No, it’s not true. One thing we know about buyers in heat, when somebody buys something, they buy a lot of things right around that period of time. So if I’m selling a business opportunity, I want to sell somebody who’s recently bought a business opportunity. It kind of doesn’t make logical sense, but it makes perfect sense when you understand how buyers work. Think about when you first got into this business and you started learning about how to make money online, or whatever that thing was for you. You didn’t buy one thing. You were a buyer in heat and you bought a lot. So I want to sell to people who have bought things recently. Second thing, is frequency. I want people who are buying things frequently. They didn’t just buy something once and you never hear from them again. I want someone who has bought five business opportunities in the last year. They’re frequently buying. And the last one is M, Monetary value, people who are spending a lot of money. The more money they spend, the more they are likely to spend. People like me, I buy things recently, I buy things frequently, and I spend a lot of money. I’m like the dream buyer in the markets that I’m interested in. So RFM, that was the thing. So when I’m getting direct mail lists, the higher the RFM score is the more, the better that list is for me. What’s cool is in Clickfunnels, in Actionetics, those of you guys who’ve used the Actionetics, we haven’t started training hard core on this yet. That’ll be one of the big things for next year. But  we have an RFM score. In fact, we have an RFMS score. So if you look at the action score in contacts. So if you’re in Actionetics, click on contact, and you’ll see a little circle in the top right hand corner, it looks really cool and it’s their RFMS score, it stands for Recency, Frequency, Monetary Value, and then the S stands for Social. Because one cool thing that the internet has brought to us is the ability to watch people socially and stuff like that. One of my buddies, Jeremy Shoemoney, he found out, he did some tests and he said that….he owned an auto-responder company for a while so he was doing all sorts of cool tests and monetizations and stuff. And one of the magic things he brought to my world, he found out that somebody who joined his list who used their actual Facebook email address, or social media email address that’s hooked to a real social account, is worth 80 times more money than somebody who uses a throw-away email address. 80 times. In fact, if people opted in and they didn’t use their Facebook email address, he would just delete them as a record. He wouldn’t even use them because it was such a waste of energy to market to them. For us, we have social as well, so RFMS. So you get the score on each of your clients that comes and you say, “Oh wow. RFMS.” How valuable is this person to you. So you’ll see in Actionetics in the future, RFMS is going to be a big thing we’ll be talking more about. But I digress, let me come back to what I’m talking about. So for me, I had this big epiphany this weekend. As we were doing this launch and people were buying stuff and getting in. There’s something about people buying and new excitement and new energy. We’re doing this Funnel Immersion sale, and we sold a lot of them and people were going crazy. And everyone on the Facebook group was trying to convince everyone else to buy. I felt bad, some people in the Facebook group were like, “So what’s actually in this? Russell never mentioned it. So why am I giving Russell money?” and they’re like, “Who cares? Just do it. Russell says buy it, just buy it.” And everybody in our group is just jumping in, it was awesome. It was the coolest thing ever. So anyway, I started thinking about this. And this is the pro and the con of what we’ve been doing over the last two years. My audience, especially my inner circle members and hopefully you guys listening as well. We’ve gotten really good at doing a webinar a week and bringing new blood into your business. Everybody’s doing that. So they’re getting people to purchase but then it’s kind of stopping there. We’re not getting people to purchase more often and that’s why a lot of people’s businesses are struggling. They’re getting really good at selling the first product, but then they have nothing else to offer to our audience to monetize the list that we’ve built. So I started thinking about this and I was like, so next week on Marketinginyourcar.com actually, it’s funny, you guys have been hearing this in the intro and the outro for a while. But we’re finally launching the mp3 player, and it’s amazing. So next Thursday we’re going to have a big launch around it, and we’re going to try to sell, I think I bought 7500 mp3 players. I think we’ll sell those in a week or so and then just go from there. I’m going to do a free plus shipping thing. And there’s not really, people are going to look at me like, “Russell this funnel is no good. You didn’t really monetize that well.” And it will, there’s actually, I think it’s a really cool funnel. But you’re going to notice from me, I’m going to be putting out a lot of things, there just little front ends that are cool. T-shirts, just a lot of front end things, and the reason why, and I had this thing, if what we want our people doing. If someone wanted to rent a list and they’re looking for Recency, Frequency, and Monetary value, how do we stimulate those in our own lists? How do we stimulate? So there’s different things, but I was looking at frequency. How do we stimulate frequency? No one’s ever talked about that, I’ve never thought about that before. The health of my customer list is going to be based on how frequently they’ve purchased from me. So if I don’t have very many opportunities for them to buy from me, they’re less likely to buy from me. And it’s hard to keep selling new info products. You’ve got to have a new hook, new angle. But I want people to keep buying from me. Because the act of buying is going to keep them warm. In fact, I remember TJ Rohleder, he’s a bus op direct mail guy. I was talking to him one day and he was like, “Hey, you want to rent my list of buyers?” I was like, “What? Why would you do that?” and he was like, “The more they buy from you, the more they’re going to buy from me. I need to keep these guys frequently buying.” I was like, wow. How interesting. I never thought, it’s just such a different mindset from what I’ve always thought. Only sell them things every once in a while and build up the hype and make it this big thing. So for me, I think one of my big focuses for this year, I want to create frequency in my buying, in my customers buying habits. In your guys’. So I’m talking about you. I want you buying from me often. In fact, I told my team that I want our customers buying something from us at least once a week minimum. I want that frequency up, because if they are buying once a week, they’re going to stay customers and they’re going to keep…..that’s the health of our list. If we want to increase the health of our list, we want to get them buying often. And I think my goal is at least once a week. So what I’m going to be doing, I’m going to try to create something cool once a week. Not like a new training program, or info product, those things are hard. But just a new thing, once a week, that you guys can buy from me. So you’re going to see a couple of things. One, It’s going to be pulling out little pieces of like funnel Immersion. Funnel Immersion ended up with over a hundred hours of content, which is awesome. So I’m going to be pulling out little pieces of that, low ticket things, just to get people like, “Go buy this training on Tripwire.” Just pulling out little pieces. You’re going to see a lot more physical products, free plus shipping t-shirts. Free plus shipping shoes. Free plus shipping Clickfunnels bottles. Tons of little swag things that aren’t, I’m not going to make any money on them. But I’m just going to be stimulating frequency in my customers. Frequency in purchasing from my customers to increase the health of my list. These aren’t going to become front end offers, we’re driving big Facebook ads to it, trying to optimize the campaign and all that stuff. No. I’m talking about the only goal of these things, is to increase the frequency of the buying patterns of my customers and then build a cult-ture. Because they’re going to have all these cool t-shirts and socks and shoes, and playing cards, and stickers. As many cool things as I can come up with. But that’s the thought. Anyway, I want to throw it to you guys. I know I went really long winded on this one because I’m so excited. But think about that. How can you increase the frequency your customers are buying from you? Because that’s how we judge how good the health of a list is. It’s probably how we should judge how good the health of our customer base is. How often are they buying from you? And how do you now, now that you know that’s something that’s important, how do you stimulate that? How do you create cool crap that they’re going to want to buy? It’s not going to be like, because it’s hard if you’re selling thousand dollar courses, you can’t do that every single week. People aren’t going to keep buying it. That’s not sustainable. So if you have a whole bunch of super low ticket things that you’re going to get from me. I’m not going to make any money on my free plus shipping things, but it stimulates the frequency of buying in my customers, which makes them better customers when I do come out with the big things. They’re used to buying weekly from me, they’re enjoying it. There’s an addiction that comes with that. I don’t know about you, but I’m addicted to buying things. I love buying things. I want to feed that addiction through frequency. So that’s my thought for you, just think about that. How do you stimulate frequency in your customers? Doesn’t have to be weekly like me, because that’s going to be kind of crazy for most people, even for me. I don’t know how I’m going to keep up with that. But for you, think about that. Maybe it’s once a month, how do you get them, how do you increase frequency of buying? So anyway, there you go. And I’m going to leave it there for today, but hopefully this stimulates some thoughts in your mind. How do you know this? How do you increase the R, the F, the M? How do you increase all those across the board? So if you start thinking about that and stimulating it. I need people who buy recently so, that comes back to frequency too. If I’m going to get people to buy something each week, they’re recent, and they’re frequent. So I kind of kill two birds with one stone. Two things are increased in my list of customer health. Next is monetary value, obviously free plus shipping is not, but if you sprinkle it every six weeks or every quarter with a high ticket thing, boom, it increases monetary value and keeps this thing going. And it increases the health base of your customer list. So that’s what I’m thinking about this New Year’s.  Hope it gives you guys some ideas as well. There’s some magic to this you guys. I looking right now at our, in fact I got a video from John on our team the other day. He’s like, “Look, our cult is way better than their cult.” I’m like, “What?” and I look at this video and he’s showing our social stuff versus Lead Pages, versus InfusionSoft, and if you look at it, our social profile is like, boom, trending up. People talking about us, trending up. All these things are trending up. Then you look at  Lead Pages, trending down. Then you look at InfusionSoft, trending down. No one’s talking about them. Nobody care about them. What’s the difference? Boom, we’re stimulating growth, stimulating conversations, making things exciting, building a culture. Now we’re going to start increasing the frequency of this stuff and it’s going to be insane. I’m so excited. Anyway, appreciate you all. I gotta go get some groceries or my wife’s going to kill me. So I will talk to you guys all again soon. Have an amazing New Years. You’re probably going to hear this after New Years, so I hope you had an amazing New Years. If you’re listening to this after Thursday go get your free MP3 player at marketinginyourcar.com. Thanks everybody, talk to you guys soon.

Sveriges största BDSM-podd fyller 50! Så det här avsnittet kommer att vara lite annorlunda, det kommer att vara en resa längs minnenas allé och ett oförskämt vältrande i vad vi varit bra på och en liten inblick i hur det går till att göra ett RFMS-avsnitt. Håll i hörlurarna, för nu kör vi så det ryker! [...] The post Nu fyller vi 50, kommer vi att bli av med jobbet? – RFMS050 appeared first on KinkyPod.

Jim Buckles, president of BCS Consulting and JSC Services, discusses a service he has developed for floor covering retailers in conjunction with Terry Wheat and RFMS called Virtual CFO. Posted: August 11, 2016

Jim Buckles, president of BCS Consulting and JSC Services, discusses a service he has developed for floor covering retailers in conjunction with Terry Wheat and RFMS called Virtual CFO. Posted: August 9, 2016

Jim Buckles, president of BCS Consulting and JSC Services, discusses a program he has developed for floor covering retailers in conjunction with Terry Wheat and RFMS, called Virtual CFO. Buckles outlines how Virtual CFO helps retailers better understand their end of the month book closings and better understand their financial statements and more. Posted: August 4, 2016