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2 episodes with Ronald J Baker
2 episodes with Ronald J Baker
2 episodes with Ronald J Baker
2 episodes with Ronald J Baker
Another episode in English and Katharina is fangirling (yes, that IS a word). In this episode the Nerds (finally) meet with the main Man of value-based pricing, Ron Baker. He tells the Nerds – and you – everything there is to know how to get away from the ghost of the billing hour and why efficiency does not mean bad quality. Webseite: https://batonsystems.com/ronn-baker/ VeraSage Institute: https://www.verasage.com/people Publications: https://www.amazon.de/stores/Ronald-J.-Baker/author/B001H6QE7E LinkedIn: https://www.linkedin.com/in/ronn-baker Lawyerist-Podcast: https://lawyerist.com/podcast/ NoL-Podcastfolge 94: https://www.nerdsoflaw.com/2022/09/nerds-of-law-94-legal-speedboats-with-stephanie-everett-from-the-lawyerist/ NoL-Podcastfolge 127 mit Shaun Jardine: https://www.nerdsoflaw.com/2024/06/nerds-of-law-127-pioneer-penguins-with-shaun-jardine/ Digital CPA: https://www.cpa.com/digital-cpa (Ron Baker just announced a new speaking event in Denver from December 8-11. Join him at Digital CPA by using the registration code DCPA100 for $100 off) The inaugural MetaConsulting Academy event, use the code: FOE900 as of July 1 for a preferred price: https://reframe.shoprocket.io/#!/2-day-event-in-dallas-tx-aug-5-6 IRS: https://www.irs.gov Scalable Income: NoL-Podcastfolge 40 mit Joanna Penn: https://www.nerdsoflaw.com/2021/02/nerds-of-law-40-scalable-income-with-joanna-penn/ Concierge Medicine: https://en.wikipedia.org/wiki/Concierge_medicine Time's up club: https://timesupclub.com Notion: https://www.notion.so/de-de Subscribe to the Podcast RSS Feed https://nerdsoflaw.libsyn.com/rss Apple Podcast https://podcasts.apple.com/de/podcast/nerds-of-law-podcast/id1506472002 SPOTIFY https://open.spotify.com/show/12D6osXfccI1bjAzapWzI4 Google Play Store https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Idvhwrimkmxb2phecnckyzik3qq?t%3DNerds_of_Law_Podcast%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16 YouTube https://www.youtube.com/playlist?list=PL7rmwzBy-IRGh8JkLCPIjyGMA-nHMtiAC Deezer https://www.deezer.com/de/show/1138852 Nerds of Law® http://www.nerdsoflaw.com https://twitter.com/NerdsOfLaw https://www.instagram.com/nerdsoflaw/ https://www.facebook.com/NerdsOfLaw/ Music by Mick Bordet www.mickbordet.com Nerds of Law ® ist eine Unionsmarke (Wortmarke).
Send us a Text Message.Can a soldier become a drug smuggler and still believe that everything happens for a reason? Join us as we unravel the compelling life of Ronald J. Baker. From the harrowing battlefields of Vietnam to the high-stakes underworld of drug smuggling, Baker's story is filled with close calls, personal losses, and a relentless drive shaped by his wartime experiences. We'll take you through his journey from Wall Street to a Tijuana jail where a chance meeting with a notorious smuggler steered his life into uncharted territories. But that's not all. We also bring you the astonishing tale of Arturo Hoyo, a master con artist whose path intriguingly intersects with Baker's. Imagine the moral dilemma of managing gentleman's clubs in Fort Lauderdale while being courted by a man like Hoyo, who masquerades as Mr. Bacardi with grandiose plans of deception. We'll explore the intricate scams Arturo orchestrated—from travel industry exploits to coal futures fraud—and his eventual downfall. Plus, hear about the captivating book, "The Plastic Magician," that chronicles his life and their own incredible experiences, including time in federal prison. This episode is a whirlwind of deception, redemption, and the unpredictable turns of life.https://theplasticmagician.weebly.com/Support the Show.https://www.facebook.com/groups/1336304093519465https://twitter.com/Murder_Mimosashttps://www.instagram.com/murder.mimosas/murder.mimosas@gmail.comhttps://uppbeat.io/t/the-wayward-hearts/a-calm-hellfire License code: ZJZ99QK39IWFF0FB
Send us a Text Message.Can a soldier become a drug smuggler and still believe that everything happens for a reason? Join us as we unravel the compelling life of Ronald J. Baker. From the harrowing battlefields of Vietnam to the high-stakes underworld of drug smuggling, Baker's story is filled with close calls, personal losses, and a relentless drive shaped by his wartime experiences. We'll take you through his journey from Wall Street to a Tijuana jail where a chance meeting with a notorious smuggler steered his life into uncharted territories. But that's not all. We also bring you the astonishing tale of Arturo Hoyo, a master con artist whose path intriguingly intersects with Baker's. Imagine the moral dilemma of managing gentleman's clubs in Fort Lauderdale while being courted by a man like Hoyo, who masquerades as Mr. Bacardi with grandiose plans of deception. We'll explore the intricate scams Arturo orchestrated—from travel industry exploits to coal futures fraud—and his eventual downfall. Plus, hear about the captivating book, "The Plastic Magician," that chronicles his life and their own incredible experiences, including time in federal prison. This episode is a whirlwind of deception, redemption, and the unpredictable turns of life.https://theplasticmagician.weebly.com/Support the Show.https://www.facebook.com/groups/1336304093519465https://twitter.com/Murder_Mimosashttps://www.instagram.com/murder.mimosas/murder.mimosas@gmail.comhttps://uppbeat.io/t/the-wayward-hearts/a-calm-hellfire License code: ZJZ99QK39IWFF0FB
Joining us today is the co-author of the book Time's Up!: The Subscription Business Model for Professional Firms. Ronald J. Baker, the founder of VeraSage Institute, explains how he does not need a scope of work and why you should follow that path. He touches on the power behind transformation and the downside of having billable hours, value pricing, and fixed pricing. Ron also describes the Subscription Model and his Monthly Bookkeeping Text Firm. Join us in our valuable conversation with Ron today. Love the show? Subscribe, rate, review, and share! https://theabundantaccountant.com/
Ronald J. Baker is the founder of VeraSage Institute, a reformed CPA and cost accountant who has changed his mind on the value of timesheets and cost accounting. His quest is to bury the billable hour and timesheets. He is also a radio talk-show Host, The Soul of Enterprise: Business in the Knowledge Economy heard on www.voiceamerica.com. In this episode, Ron let us know why he changed his mind when it comes to the use of timesheets when setting up pricing. Hear his reasoning about why you should also get rid of timesheets. He offers profound insights, as well as examples and explanations, into how certain pricing value and cost models are appropriate for particular industries. Why you have to check out today's podcast: Learn why many companies in accounting and the automobile industry are switching to subscription pricing Discover how timesheets cause leaders to focus on the wrong metrics, especially in pricing and value setting No timesheets? Is it possible? “Even if you're a solo entrepreneur, have somebody else help you with pricing because it will put a spine in you and you won't give yourself away.” – Ronald J. Baker Topics Covered: 02:44 – Talking about four defenses for timesheets in relation to Pricing 04:41 – Taking into consideration the Cost of Goods Sold in setting the price 07:22 – Difference between a metric and measurement type of cost allocations 09:09 – Opportunity Cost and Sunk Cost 10:39 – Is time really considered in setting up pricing? 14:31 – Project management as a way of making better decisions in the future 15:47 – The best advantage of niching your expertise on 18:31 – The start of subscription pricing in the accounting world 21:30 – Insurance classified as subscription pricing 24:08 – What's the best thing about hiring an accounting firm rather than accounting staff for your business 27:48 – His thoughts on cars leaning towards a subscription model 29:50 – Ron's pricing advice Key Takeaways: “Keep in mind that I don't need to see timesheets to know your firm's costs. I need to know, I need to see your GL, your income statement and I need to know what your labor and all of that is. I'd much rather track revenue per person or labor cost per person, profit per person in a professional firm because that's a true measurement.” – Ron Baker “Even if they're just starting out as a sole solo. Don't have any employees. I still think they can put a price on things consistent with their opportunity cost and what they want, willingness to accept and function fine, and this is an integral part of this, as long as they step back after the job is completed and do an after-action review and learn from it.” – Ron Baker “If you're niched, if you specialize, it's much easier to know what something's going to take once you build up some experience.” – Ron Baker “A subscription model is a way to lock customers in for life. So in value pricing to Oh you're pricing, not the customer. And this is the subtle difference, but bear with me, you're pricing the relationship and you're pricing the portfolio because you're looking at it as a portfolio rather than a project or just a customer. You're actually looking at the entire portfolio.” – Ron Baker “We're too busy. I think we confuse being busy with being effective and being profitable. And I'll see a correlation there.” – Ron Baker People/Resources Mentioned: Bain & Company: https://www.bain.com/ McKinsey and Company: https://www.mckinsey.com/ Porsche: https://en.wikipedia.org/wiki/Porsche Canvas + Fair: https://drivecanvas.com/ Ed Kless: https://www.linkedin.com/in/edkless TSOE Episode #200: Interview with Reginald Lee: https://www.thesoulofenterprise.com/tsoe/lee2 Lies, Damned Lies, and Cost Accounting: https://www.amazon.com/Lies-Damned-Cost-Accounting-Management/dp/163157065X Connect With Ron Baker: VeraSage Institute: https://verasage.com/ LinkedIn: https://www.linkedin.com/in/ronbaker1 Twitter: https://twitter.com/RonaldBaker Email: ron@verasage.com The Soul of Enterprise: https://www.thesoulofenterprise.com/ Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/
Have you noticed most people would prefer Apple's products despite their price over other cheaper products? Why do people choose Apple over other brands? In this episode, Ronald J. Baker, the Author of Implementing Value Pricing, shares his steps for firm owners to learn how to value price. The Black Swan Five Program guides the Swans through the theory of Value Pricing. Ronald emphasizes the importance of giving value to clients and how it will greatly impact growing your firm. The deeper you dive into this conversation, the more insights you will learn from Ron Baker. Waste no time and tune in!
Episode 85. On today's season ending show, we end with a bang as Rob interviews pricing legend Ron Baker about pricing 2.0 for accountants and CPAs. Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally. His radio show Soul of Enterprise with Ed Kless goes out weekly. Ron is also Chief Value Officer at Armanino LLP, the 23rd largest firm in the USA. Ron has been an instructor with the California CPA Education Foundation since 1995 and has authored twenty courses, and seven best-selling books, including: The Firm of the Future, Pricing on Purpose and Implementing Value Pricing. Key takeaways from the full uncut interview include: ➯ Customers don't care about the time you spend doing things, what they are about are the outcomes ➯ Accountancy is not alone in struggling with the billable hour – any industry that sells time has challenges with pricing ➯ The billable hour only looks at inputs, not outcomes, and takes no account of value ➯ Value was first defined by economists and is the maximum amount a customer is willing to pay for an item ➯ Value is not a number, it's a feeling – accountants have a problem with non-quantifiable things ➯ When it comes to value pricing, accountants have to be comfortable with ambiguity and psychology ➯ Accountancy has a relevancy problem – it's a deteriorating paradigm that becomes increasingly complex but explains less and less ➯ If accountants think stock market investors are using their financial statements to make decisions, they are insane – it's all too old and historical ➯ The accountancy profession is stuck in a 100 year old business model of ‘we sell time' ➯ With Value Pricing 1.0, pricing and packaging was customised for each client ➯ The subscription business model is a massive macro economic trend which has a place in the accounting profession ➯ Value Pricing 2.0 is more focused on not pricing a product or service, but rather the client relationship, transformation and peace of mind ➯ Throughout commercial history, anytime a business model changes, the pricing strategies change and also the metrics or KPI dashboards ➯ The growth of ‘concierge medicine' in the US is basically selling insurance and peace of mind ➯ How Porsche are using value pricing 2.0 with subscription models to their vehicles ➯ Any profession or business can be turned into subscription model like Spotify, Amazon, Netflix or accountancy ➯ Subscription models for accounting firms create predictable revenue and greater customer loyalty ➯ We all buy insurance – it's a 3.3tn industry, so why not buy accounting services in the same way to get peace of mind? ➯ Amazon Prime members spend 7x more than non-Prime members – it was never about free-shipping but ‘buy everything here' ➯ New accounting firms have no tolerance for the billable hour – 10 of the top US 100 accounting firms are using value pricing ➯ Lawyers started timesheets and billable hours in 1919, and there has been little change in 100 years ➯ How ideas, intellectual capital and knowledge separates the good firms from the great ones, so dynamic learning, innovating firms make great firms ➯ Think what Amazon (and Facebook) know about you – knowledge of your clients gives accountants a competitive advantage ➯ The best accountants or CPAs are always investing in their human capital – curious and constantly learning ➯ Why accountants should find a new specialty every 5 years ➯ Do you want to be led by someone who doesn't read 50 books a year, because where are they getting their ideas from? ➯ Why ‘The End of Accounting' by Baruch Lev and Feng Gu is a ‘nuclear bomb and should be debated by the whole accountancy profession ➯ How Ron Baker went from pro-choice to pro-life on the abortion issue ➯ We learn more from...
Ronald J. Baker started his CPA career in 1984 with KPMG's Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise. Ron is also the author of 7 books.
Why you have to check out today’s podcast: Learn about why the accounting world, as well as the cars industry, are leaning towards subscription pricing these days Discover why timesheets focus firm leaders on the wrong things especially in pricing and value setting No Timesheets? Is it Possible? Ronald J. Baker is the founder of VeraSage Institute, a reformed CPA and cost accountant who has changed his mind on the value of timesheets and cost accounting. His quest is to bury the billable hour and timesheets. He is also a radio talk-show Host, The Soul of Enterprise: Business in the Knowledge Economy heard on www.voiceamerica.com. In this episode, Ron articulated so well his arguments over not using timesheets in setting up pricing. He has refuted all defenses for use of timesheets. At the same time listen to him as he gives profound examples and explanations as to why certain pricing value and cost models are appropriate for particular industries. “If we took the time that we spend [or waste] doing timesheets and did after-action reviews instead. I think we'd be much further ahead.” - Ronald J. Baker Get Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth Course at https://www.championsofvalue.com Topics Covered: 02:18 - Talking about four defenses for timesheets in relation to Pricing 03:34 - Taking into consideration the Cost of Goods Sold in setting the price 06:58 - Difference between a metric and measurement type of cost allocations 09:16 - Of Opportunity Cost and Sunk Cost 10:25 - Is time really considered in setting up pricing 14:23 - Project management as a way of making better decisions in the future 17:25 - The best advantage of niching your expertise on 20:01 - The start of subscription pricing in the accounting world 22:13 - Insurance classified as subscription pricing 25:11 - What's the best thing about hiring an accounting firm rather than accounting staff for your business 28:34 - His thoughts on cars leaning towards a subscription model Key Takeaways: “Prices to me are like agents. Why do sports stars and actors and authors have agents not because they like to pay these people 15% of their gross revenue, but because these people can get them higher prices and your prices are your agents. So even if you're a solo entrepreneur, have somebody else help you with pricing because it will put a spine in you and you won't give yourself away because I think all of us are terrible at pricing ourselves.” - Ron Baker “Keep in mind that I don't need to see timesheets to know your firm's costs. I need to know, I need to see your GL, your income statement and I need to know what your labor and all of that is. I'd much rather track revenue per person or labor cost per person, profit per person in a professional firm because that's a true measurement.” - Ron Baker “Even if they're just starting out as a sole solo. Don't have any employees. I still think they can put a price on things consistent with their opportunity cost and what they want, willingness to accept and function fine, and this is an integral part of this, as long as they step back after the job is completed and do an after-action review and learn from it.” - Ron Baker “If you're niched, if you specialize, it's much easier to know what something's going to take once you build up some experience.” - Ron Baker “A subscription model is a way to lock customers in for life. So in value pricing to Oh you're pricing, not the customer. And this is the subtle difference, but bear with me, you're pricing the relationship and your pricing the portfolio because you're looking at it as a portfolio rather than a project or just a customer. You're actually looking at the entire portfolio.” - Ron Baker “We're too busy. I think we confuse being busy with being effective and being profitable. And I'll see a correlation there.” - Ron Baker Links and Resources Mentioned: Bain and Company Mckinsey and Company Porsche Canvas + Fair Connect With Ron Baker: Verasage Institute LinkedIn Twitter Email: ron@verasage.com Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn Twitter https://www.championsofvalue.com
Ron Baker Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally. His radio show with Ed Kless goes out weekly is on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. He is also the Chief Value Officer at Armanino LLP, the 23rd largest firm in the USA. Ron has been an instructor with the California CPA Education Foundation since 1995 and has authored twenty courses, and seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; Mind Over Matter; Implementing Value Pricing; and The Soul of Enterprise: Dialogues on Business in the Knowledge Economy, co-authored with Ed Kless. Shownotes: Customers don’t care about the time you spend doing things, what they are about are the outcomes Accountancy is not alone in struggling with the billable hour – any industry that sells time has challenges with pricing The billable hour only looks at inputs, not outcomes, and takes no account of value Value was first defined by economists and is the maximum amount a customer is willing to pay for an item Value is not a number, it’s a feeling – accountants have a problem with non-quantifiable things When it comes to value pricing, accountants have to be comfortable with ambiguity and psychology Accountancy has a relevancy problem – it’s a deteriorating paradigm that becomes increasingly complex but explains less and less If accountants think stock market investors are using their financial statements to make decisions, they are insane – it’s all too old and historical The accountancy profession is stuck in a 100 year old business model of ‘we sell time’ With Value Pricing 1.0, pricing and packaging was customised for each client The subscription business model is a massive macro economic trend which has a place in the accounting profession Value Pricing 2.0 is more focused on not pricing a product or service, but rather the client relationship, transformation and peace of mind Throughout commercial history, anytime a business model changes, the pricing strategies change and also the metrics or KPI dashboards The growth of ‘concierge medicine’ in the US is basically selling insurance and peace of mind How Porsche are using value pricing 2.0 with subscription models to their vehicles Any profession or business can be turned into subscription model like Spotify, Amazon, Netflix or accountancy Subscription models for accounting firms create predictable revenue and greater customer loyalty We all buy insurance – it’s a 3.3tn industry, so why not buy accounting services in the same way to get peace of mind? Amazon Prime members spend 7x more than non-Prime members – it was never about free-shipping but ‘buy everything here’ New accounting firms have no tolerance for the billable hour – 10 of the top US 100 accounting firms are using value pricing Lawyers started timesheets and billable hours in 1919, and there has been little change in 100 years How ideas, intellectual capital and knowledge separates the good firms from the great ones, so dynamic learning, innovating firms make great firms Think what Amazon (and Facebook) know about you – knowledge of your clients gives accountants a competitive advantage The best accountants or CPAs are always investing in their human capital – curious and constantly learning Why accountants should find a new specialty every 5 years Do you want to be led by someone who doesn’t read 50 books a year, because where are they getting their ideas from? Why ‘The End of Accounting’ by Baruch Lev and Feng Gu is a ‘nuclear bomb and should be debated by the whole accountancy profession How Ron Baker went from pro-choice to pro-life on...
We will talk about value pricing and the importance of the knowledge economy
Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients. Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour. Show notes along with an episode transcription can be found here: https://logogeek.uk/podcast/value-based-pricing/ Resources & Books Mentioned Win Without Pitching Manifesto by Blair Enns Amazon US | Amazon UK Pricing Creativity by Blair Enns (Only available at pricingcreativity.com) Built to Sell by John Warrillow Amazon US | Amazon UK Pricing on Purpose by Ronald J. Baker Amazon US | Amazon UK Sponsored by Freshbooks This episode is sponsored by FreshBooks, which is an cloud based accounting software that makes it easy to create and send branded invoices, track time and to manage your incoming and outgoing money. It’s designed specifically for creative professionals, so it’s beautifully designed, and continually optimised and improved. I highly recommend it, and you can try it out for yourself free for 30 days. Go check FreshBooks out!
We’ve got royalty on the show today, as our guests are none other than Ron Baker and Ed Kless, co-hosts of the influential podcast Soul of the Enterprise: Business in the Knowledge Economy. They are two of the deepest thinkers I’ve ever met, and they’ll challenge YOU to think deeper about, too (they’re a bit fanatical about that, in fact, which is one of the things I love about them). Before we dig into the meat of the show, let’s learn a little bit more about these two: Ron started his career as a CPA in 1984 with KPMG before going on to found the VeraSage Institute, which is a leading think tank dedicated to educating professionals. He is also THE leading evangelist for value pricing and killing the time sheet. Ed is Senior Director of Partner Development and Strategy at Sage and a Senior Fellow at the VeraSage Institute. So, all of that is just lip service to the fact that these guys are guys you need to listen to. They know their stuff and they’re not afraid to tell you about what YOU need to know about where this profession is going – and what you need to be doing to stay ahead. In This Conversation We Cover: Why the billable hour is on its way out (and why the time sheet needs to watch its back) The argument against cost accounting How we can start thinking about moving this profession forward Why Ron thinks the profession should lose its regulated monopoly Changing & innovating our business model What the future of the profession looks like to Ron & Ed The Robots Aren’t All Bad There was a report from PwC out of the U.K. about A.I. and automation, but don’t worry – this isn’t the same old story about robots coming to steal our jobs. Actually, it’s a much more positive perspective on the impact of automation: “AI will create as many jobs as it displaces by boosting economic growth.” In the PwC report, it says artificial intelligence is set to create 7.2 million jobs over the next 20 years, slightly more than the 7 million jobs predicted to be lost to automation over the same time span. That’s right – A.I. will create MORE jobs than it will destroy over the next 20 years, but we don’t often hear that side of narrative. Now, there is a caveat: Some professions will benefit more than others from that level of job creation. Health care, for example, will benefit significantly. On the other hand, manufacturing will be on the losing end of that spectrum. But what about the accounting and finance profession? PwC lumps it into a category called “Financial and Insurance Activities,” and that will be on the losing end as well. According to PwC, we’re going to see an 18 percent increase in job creation and a 25 percent decrease in job displacement. So we’ve got some work to do. The important takeaway, however, is that technology is as much a job creator as it is a job destroyer, and we don’t often stop and think about that. Nor do we often stop and think about the fact that if we take the time to learn a few new vital skills, we might have the opportunity to seamlessly move into some of these new jobs that technology will be creating. We don’t have to fade into irrelevance – We can learn our way into some future-proofed careers! Resources: Listen: Soul of the Enterprise: Business in the Knowledge Economy Learn more at (http://verasage.com/) Connect with Ed: EdKless.com | LinkedIn Connect with Ron: LinkedIn Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy by George Gilder The Answer to How Is Yes: Acting on What Matters by Peter Block Leadership BS: Fixing Workplaces and Careers One Truth at a Time by Jeffrey Pfeffer The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services by Paul Dunn and Ronald J. Baker
Today we’re talking about value – and value pricing, in particular, or “Advanced Pricing Methods.” Our profession has traditionally defined value as the amount of time spent doing something, but the idea that we should price our services in advance – based on the value those services provide to the client, NOT on how much time we spend delivering those services – is gaining traction (albeit very slowly). But the voices calling for change ARE getting louder! One of those voices is Michelle River, the owner of Fore, LLC, who provides education and “implementation consulting” to CPA firms that want to move from a time-based billing model to pricing their work in advance. Despite the slow pace of change and an early reluctance in the profession to embrace it, Michelle thinks things are starting to change. We haven’t reached a tipping point yet… but you can see it from here. Resources: Connect with Michelle: foreadvantage.com | LinkedIn Learn more about this topic at VeraSage.com Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald J. Baker Future-Proof is produced by Podcast Masters
Aired: 5/2/2015 7 PM:: Richard and Joe are joined by Ronald J. Baker and Daniel D. Morris are founders of the Verasage Institute, a leading think tank dedicated to promulgating and teaching value-based pricing, economics, and human capital development to professionals and businesses around the world.
Growing Your Firm | Strategies for Accountants, CPA's, Bookkeepers , and Tax Professionals
Mission: “To, once and for all, bury the billable hour and timesheet in the professions” Ronald J. Baker started his CPA career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute—the leading think tank dedicated to educating professionals internationally—and a radio talk-show host on the www.VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them, including: You Are What You Charge For: Success in Today’s Emerging Experience Economy (with Daniel Morris); Alternatives to the Federal Income Tax; Trashing the Timesheet: A Declaration of Independence; Everyday Economics; Everyday Ethics: Doing Well by Doing Good; The Best Business Books You Should Read; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers; and Innovating Your Business Model. He is the author of six best-selling books, including: Professional’s Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth; and his latest book, Implementing Value Pricing: A Radical Business Model for Professional Firms. Ron has toured the world, spreading his value-pricing message to over 120,000 professionals. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession; named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2011, 2012, and 2013 Top 100 Most Influential People in the profession; voted number six and nine of the Top ten Most Influential People in the profession in 2012 and 2013; selected as one of LinkedIn’s Influencer Bloggers; and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation. He graduated in 1984, from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a faculty member of the Professional Pricing Society. He resides in Petaluma, California.
Ronald J. Baker founder of VeraSage Institute, the leading think tank dedicated to educating professionals internationally. As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them, including: How to Build a Successful Practice with Total Quality Service; The Shift From Hourly Billing to Value Pricing; He is the author of six books, including: Professional's Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers. William D. Bishop Divorce and Family Law Attorney. Certified Family Law Specialist with the State Bar of Arizona. Selected as one of Arizona's Finest Attorneys. Managing partner of the law firm Bishop & Martin Law Office. DJ Waldow is an email marketing consultant, writer, blogger, speaker, and co-author of The Rebel's Guide to Email Marketing. He is the founder and CEO of Waldow Social, a company that helps make email marketing go from boring to WOW. DJ has spent nearly 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and--on occasion--break some of the “best practice” rules. Shannon Liss-Riordan lawyer who represents employees, especially low wage workers, in class action litigation involving wage violations, including overtime, minimum wage, and tip-related violations, and isclassification of employees as independent contractors. She represents employees throughout the country.
Ronald J. Baker is an author and speaker with the mission, “To, once and for all, bury the billable hour and timesheets in the professions.” He teaches a course called “Value Pricing for the Legal Profession” at Solo Practice University®. Talking with Ron is like getting a masters class in economics. With more than eight […]Written by Susan Cartier Liebel
If you’re an entrepreneur, there’s no doubt you’ve struggled with pricing: How do you ensure you’re charging the best rate for your services and offerings, without leaving money on the table? On this episode, we invited Paul Klein to explain positioning and pricing for entrepreneurs. He’s a positioning expert, entrepreneur, and business consultant. He also hosts his own podcast — Pricing is Positioning. What we talked about: Paul’s backstory The problem: ‘Most people undervalue their expertise’ Step 1: Identify which type of service business you want to be Step 2: Price on value Step 3: Control the comparison Step 4: Anchor high Pricing on value will set you apart from people who are selling from their own wallets. Check out these resources we mentioned during the podcast: Jonathan Stark Implementing Value Pricing: A Radical Business Model for Professional Firms, by Ronald J. Baker Pricing Creativity, by Blair Enns Pricing is Positioning podcast This interview is part of the How We Solve podcast. To hear more from industry experts who are solving everyday business problems, check us out on Apple Podcasts or on Spotify.
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