Podcasts about Partner development

Thanks to our Partners, NAPA TRACS, and Today's Class This episode shares the inspiring story of Andy Roman, a new technician in the automotive industry, and how one toolbox changed everything. At Vision Hi-Tech Training & Expo 2024, Andy was surprised and overjoyed to win a professional-grade toolbox, generously donated by KUKUI and NAPA Auto Care. More than just tools, it represented a boost of confidence and a jumpstart to his career. Shop owner Dan Corcorran highlights the importance of supporting new talent through education, encouragement, and a strong shop culture. KUKUI and NAPA Auto Care are breaking down financial barriers for entry-level techs through scholarships and tool donations—investing in the future of the industry, one technician at a time. Andy Roman and Dan Corcorran, Righter's Auto and Towing, Wildwood, NJ Connor Tracy, Director of Partner Development at KUKUI Show Notes: Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Andy's Surprise Win (00:02:10) Team Dynamics (00:05:11) Importance of Continuing Education (00:07:53) Andy's First Conference Experience (00:10:39) Industry Challenges for New Technicians (00:13:01) Sponsorship of Scholarships (00:14:28) Andy's Training Experience (00:16:34) Overcoming Learning Barriers (00:17:27) Encouragement to Ask Questions (00:18:22) Creating a Supportive Work Environment (00:19:35) Building a Positive Shop Culture (00:20:58) Customer Relationships and Team Stability (00:23:14) Seasonal Business Changes (00:24:47) Equipping Future Technicians (00:25:00) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club:

Leaving guests a welcome hamper can supercharge the experience at your short-term rental and power those all-important five-star reviews. It can also help you earn upselling revenue.On today's Host Planet Bitesize, sponsored by Hostfully, the focus is welcome hampers and our special guest is Ariana Hudson from The Travellers Pantry.Key takeaways:• Your guests will love opening a welcome hamper.• It's an opportunity to earn upselling revenue.• Health and safety benefits.1:16 Increased profit 2:08 Enhanced guest experience 3:09 Convenience 4:08 Reduced waste4:57 Health and safety6:05 Origin story7:21 Hosts can sign up for the affiliate programme8:16 The Travellers PantryLooking for a great PMS or digital guidebook? You need Hostfully! Check out these special offers:Property Management Software: Get $500 off onboarding by using the code PLANET500.Digital Guidebooks: Get 30% off for life by using the code HOSTPLANETGB.Click here to sign up for Hostfully: https://get.hostfully.com/46p7pafubra1Keen to book a Hostfully demo? Click here to connect with Frank Bosi, Hostfully's Senior Director of Partner Development: https://cal.mixmax.com/frankbosi/demo?re=IiY1x2YuQXZuFGbwR3cvhGQzVWbhpmI&rn=ISelxmchZFIzVWbhpkI&messageId=UjWJnyJQ1a9zxhP2CHost Planet: https://www.hostplanet.club/James Varley: https://www.linkedin.com/in/jdsvarley/The Travellers Pantry: https://thetravellerspantry.co.uk/Episode to check next:Learn How To Take Great Photos For Your Airbnb: https://www.youtube.com/watch?v=vi9XiAQ1H-0&t=7sHost Planet Bitesize is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.Contact the show: info@hostplanet.club#HostPlanet #HostPlanetPodcast #HostPlanetBitesize #ShortTermRentals #VacationRentals #HolidayLets #Airbnb #BookDirect #PropertyManagement #PropertyInvestment #BookingCom #Vrbo #TheTravellersPantry #WelcomeHampers

This is episode 755. Read the complete trancription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Amy Belcher, Director, WW ISV Sales & Go To Market Strategy, AWS. Find Amy on LinkedIn.  AMY'S TIP: ""Own it. Don't wait for someone to invite you to grow—raise your hand, build your skills, and lead your career."

In this special bonus episode of the PQI Podcast, we're celebrating NCODA's own Sharita Howe, Associate Director of Partner Development and Strategy, and a 2025 MM+M 40 Under 40 honoree.Sharita takes us through her career journey, from her early days as a retail pharmacist to her current leadership role at NCODA, where she's driving meaningful changes in oncology care through collaboration and patient-centered initiatives. She reflects on how her experiences have shaped her path, the significance of her recent recognition, and the growing role of pharmacists in oncology.Sharita's career is a powerful example of the impact pharmacists can have, not just behind the counter but as leaders in transforming patient care. Tune in for an inspiring conversation on how collaboration, leadership, and education are driving change in oncology care. Plus, we couldn't resist asking—what's Sharita planning to wear on the red carpet?

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network "I had mistook tasks for servant leadership. Servant leadership is critical. If I'm not there to serve the people that work for me, to empower them to do the best possible job that they can do, then I'm holding them back." Connor Tracy, Director of Partner Development at KUKUI, discusses leadership challenges in auto repair shops, the importance of delegation and empowerment, adapting to industry changes, and the role of technology and data in modern shop management. Discover practical tips to transition from being a micromanager to a leader who can drive business growth effectively. Connor Tracy, Director of Partner Development at KUKUI Show Notes Watch Full Video Episode Introduction and Episode Overview (00:00:00) Connor Tracy's Background (00:01:42). The Homecoming Story (00:02:01) The Importance of Delegation (00:04:41) Micromanagement Pitfalls (00:06:08) Learning from Mistakes (00:09:09) Shifting from 'Me' to 'Us' (00:09:40) Empowering Team Decisions (00:10:36) Challenges of Leadership Training (00:12:22) Personality vs. Leadership Skills (00:13:06) Customer Review Management (00:17:12) The Need for Coaching (00:18:58) Peer Mentorship and Outside Perspectives (00:19:51) Sales Territory Engagement (00:20:42) Industry Resets and Agility (00:21:13) Proactive Leadership (00:22:27) Data-Driven Decision Making (00:26:18) Trends and Business Performance (00:27:27) AI Integration in Business (00:28:43) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube:

‘We need to centre the student in the learning process.' The concept of a learner profile or digital portfolio gets thrown around in schools in Australia and the globe alot, however, what do they actually look like, and why are they important to the future of education? In this episode we speak with Jordan Lewis, the Partner Development Specialist with SpacesEDU by myBlueprint. SpacesEDU exists to better track, provide feedback and focus on the students at hand. Traditional reporting methods in schools have many drawbacks, and learner profiles offer a different way of doing things. Jordan shares his own story, what is happening in the North American education space and some fascinating insight that we can all learn from here in Australia. To hear more from Jordan, follow him on X or LinkedIn Check out SpacesEdu and myBlueprint for more information.  ******************************************************************************************************* Remember, you can stay updated with everything ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Arrive & Thrive⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ by signing up for our newsletter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. You can also email the show at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast@arrivethrive.com.au⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and request specific guests, topics, and industries you want to learn about! Thanks for tuning in! ***Episode Sponsorship*** Notion - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://affiliate.notion.so/arrivethrive

During this holiday week we wanted to run one of our best episodes of the season with Eric Winston. Eric is a former NFL offensive tackle and current president of Winners Alliance. Eric played in college at the University of Miami and was selected by the Houston Texans in the third round of the 2006 NFL Draft. During his NFL career has also played for the Kansas City Chiefs, Arizona Cardinals, and Cincinnati Bengals. Eric was the president of the National Football League Players Association (NFLPA) from 2014 to 2020. As President of Winners Alliance, Eric oversees all business strategy and operations for the company. Most recently, Eric served as Chief Licensing Officer and Head of Partner Development & College for OneTeam Partners. The Wharton School alum led OneTeam's consumer products licensing, partner development, and college division. Eric did his undergraduate work in international finance and marketing at the University of Miami and received an MBA from the Wharton School of Business. The guys will be back next week with new episodes and more great interviews.

This episode features a panel discussion on the challenges and future of the accounting profession. Panelists include Ed Kless, Michael Turner (Validis), Steve Cox (IRIS), and Dan McMahon (Integrated Growth Advisors). They delve into issues like the billable hour model, talent shortages, resistance to change, the role of technology like AI, client advisory services, private equity's impact, and more. The conversation offers insightful perspectives on where accounting is stuck and what kind of transformation is needed.Panelists:- Ed Kless, Former Senior Director of Partner Development and Strategy at Sage- Michael Turner, CEO of Validis- Steve Cox, Business Intelligence Director at IRIS - Dan McMahon, Management Consultant at Integrated Growth AdvisorsKey Topics:- The billable hour as the "cancer" holding back accounting- Need to transition to selling knowledge/value instead of time- Talent shortage and struggles to attract newcomers - Importance of purpose, values, and accountability for great firms- Role of change management to drive transformation- Predictions on multidisciplinary teams, data-driven audits, advisory services"Stuck. In a word, stuck...The cancer of the accounting profession is the billable hour and the timesheet." - Ed Kless"Let's eliminate the annual performance review and instead institute after action reviews...that is the replacement for the timesheet." - Ed Kless◣━━━━━━━━━━━━━━━━━━━━◢The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering. Great for building your personal brand and making valuable industry connections in return for a small donation to charity: https://accountinginfluencers.com/events◣━━━━━━━━━━━━━━━━━━━━◢Thanks to our sponsors:ADVANCETRACK OUTSOURCING. Transform your accounting firm with AdvanceTrack. Our top-tier offshoring solutions free your team from mundane tasks, allowing you to focus on growth and client engagement. Experience seamless scalability and expert support. Visit advancetrack.com and elevate your practice today. https://www.advancetrack.comACCOUNTEX. Join us at Accountex London, the pinnacle of fintech innovation, May 15-16, 2024! Discover ground-breaking solutions from 295+ brands and gain invaluable insights at our CPD-accredited sessions. Connect with 10,000+ finance professionals. Elevate your practice – attendance is free, plus earn up to 16 CPD points! https://www.accountex.co.uk/londonIf you'd like to sponsor the show and elevate your brand with our audience, reach out to show host Rob Brown on LinkedIn and his team will reach out to fix up a chat to explore. https://www.linkedin.com/in/therobbrownYou can also check out all shows on the Accounting Influencers YouTube Channelhttps://bit.ly/AI-youtube

In this episode of Altitude, Woody is joined by Cameron Lim, Director of Partner Development at Microsoft. Cameron shares the power of Microsoft's partner ecosystem, drawing from his experience leading the US Assisted Growth ISV partner program with over 300 partners.Cameron delves into what it means to be a Microsoft partner, what makes Microsoft's partner program unique in the industry, the impact of Satya Nadella on the program, and the impact of partners, such as OpenAI, on Microsoft. They also discuss what's next for Microsoft's partnership program, emphasizing the goal of simplifying the partner program to make it easier for partners to engage with customers and accelerate success.Learn about Aviatrix's partnership with Microsoft: https://aviatrix.com/aviatrix-and-azure/?utm_medium=in_app&utm_source=altitude&utm_campaign=altitude-podcast-2024&utm_content=azure-partner-pageLearn more about Altitude and Host Woody: https://aviatrix.com/altitude/?utm_medium=in_app&utm_source=altitude&utm_campaign=altitude-podcast-2024&utm_content=altitude-landing-page Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameronlim/ Timestamped Overview:01:17 Microsoft AI Cloud Partner Program, selection process, and partner-first approach. 06:07 Praise for Microsoft's corporate culture transformation shaped by Satya.09:34 Partnership is integral to business – not secondary.10:17 The importance of flexibility and curiosity for a successful partnership.13:39 Cameron's experience during the announcement of Microsoft's partnership with OpenAI.19:18 The future of Microsoft's partnership program.21:46 Helping people find meaningful careers and joy.

Are you ready to dive into what it takes to attract and retain the next generation of professionals in the finance industry?In this episode, Ana Trujillo Limón, Director, Coaching and Advisor Content, speaks with Carson's next-gen professionals, Jalen Blackmon, Wealth Management Associate at Carson Group, Jabin Moore, Associate Private Client Manager at Carson Wealth, and Isaiah Johnson, Partner Development at Carson Group. They discuss the importance of attracting and retaining the next generation of professionals in the finance industry. The conversation delves into key aspects such as defining career paths and growth plans, the significance of having a sense of purpose at work, and the value of workplace diversity. Jalen, Jabin, and Isaiah provide valuable insights on how firms can create a culture that resonates with the Gen Z workforce and the skills necessary for young professionals to thrive in the financial services industry.Key discussion topics: The importance of defining career paths and growth plansSetting goals and milestones to gauge progressCultivating a sense of purpose in the workplaceBuilding diverse and inclusive workplace environmentsTransparency, communication, and a sense of belonging in workplace cultureNurturing curiosity, adaptability, and valuable connections in the workplaceInvolving Gen Z in decision-making processes and leveraging diverse perspectivesAnd moreResources:Link to the blog that won't be available until April 1st written by Jessica Colston about serving the next-gen stakeholdersConnect with Ana Trujillo Limón: Carson Group LLCLinkedIn: Ana Trujillo LimónConnect with Jalen Blackmon:Carson Group LLCLinkedIn: Jalen BlackmonConnect with Jabin Moore:Carson WealthLinkedIn: Jabin MooreConnect with Isaiah Johnson:Carson Group LLCLinkedIn: Isaiah JohnsonSend us your questions, we'd love to hear from you! Email us at framework@carsongroup.com.

It is estimated that 15-20% of people worldwide are neurodivergent1. By leveraging a strengths-based approach to learning – focusing on what an individual can do best – leaders can embrace the power of their talent.​Diverse teams boost creativity and innovation, create greater opportunities for professional growth, and make better decisions over time.1Companies that believe diversity strengthens their culture and create a flexible, agile and supportive work environment have become more successful at recruiting the right talent, particularly in tough-to-fill skills categories. And company output – including the bottom line – has profited from the lower attrition rates and higher productivity of a diverse workforce. ​Listen in as our experts discuss how to show up authentically as a leader, best practices for harnessing the unique strengths of neurodiverse talent, and why the best teams are the most diverse.  Featured expertsSarah Maston, Director of Partner Development and Strategy, Microsoft​Karima Bryant, Chief Inclusion, Diversity & Equity Officer, Kyndryl​1 Source: “Neurodiversity at work: a biopsychosocial model and the impact on working adults.” NIH, 2020

In this Microsoft Cloud Executive Enablement Series episode, host Karuana Gatimu, Principal Manager for the Microsoft 365 Customer Advocacy Group, is joined by Anu Chawla, Senior Director of Partner Development. The conversation focuses on the impact of AI, particularly generative AI, in the financial services sector. Anu highlights how AI transforms customer experiences, making them more personalized, intimate, and relevant. The discussion touches on the challenges in the banking industry, the importance of responsible AI, and the role of technology in reaching unbanked populations globally. In This Episode You Will Learn: How AI is coming in and driving sustainability When to avoid making decisions based on inaccurate or biased data How Generative AI technology is making banking more inclusive Some Questions We Ask: What are you seeing that our partners should think about taking advantage of? How will you address a customer problem without knowing that customer deeply? What challenges do you see for our partners as they try to lean into this opportunity? Resources: View Anu Chawla on LinkedIn View Karuana Gatimu on LinkedIn Watch the full video episode on YouTube Discover and follow other Microsoft podcasts at microsoft.com/podcasts Download the Transcript Hosted on Acast. See acast.com/privacy for more information.

How Chelsea Jones Built a $3m ARR Shopify Plus Partner Development AgencyLinks And Resources:Lucas James LinkedInYouTubeTwizThanks so much for joining us this week. Want to subscribe to How to Scale an Agency? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Eric Winston is a former NFL offensive tackle and current president of Winners Alliance. Eric played in college at the University of Miami and was selected by the Houston Texans in the third round of the 2006 NFL Draft. During his NFL career has also played for the Kansas City Chiefs, Arizona Cardinals, and Cincinnati Bengals. Eric was the president of the National Football League Players Association (NFLPA) from 2014 to 2020. As President of Winners Alliance, Eric oversees all business strategy and operations for the company. Most recently, Eric served as Chief Licensing Officer and Head of Partner Development & College for OneTeam Partners. The Wharton School alum led OneTeam's consumer products licensing, partner development, and college division. Eric did his undergraduate work in international finance and marketing at the University of Miami and received an MBA from the Wharton School of Business.

Steve Minucci join us this week. He highlights techniques he has effectively employed to significantly ehance his sales productivitity . Check out how you can implement them into your own business. Steve Minucci is currently SVP of Partner Development for Symphony Advice, a unique, 20+ year old firm, based in Franklin, Tennessee. His firm creates harmony for highly successful business owners and executives across all of their advisers – tax, legal, insurance, investment, etc. Since Symphony Advice does not manage money, their clients appreciate an objective look at all of the strategies that impact their family and businesses. Steve's role is to bring clients to his firm's team of experts, who then take the client through a customized program designed toorganize all of their affairs so everything is in harmony. Music by: ⁠⁠⁠⁠⁠jorikbasov⁠⁠⁠⁠⁠ from ⁠⁠⁠⁠⁠Pixabay⁠⁠⁠⁠⁠ Contact Information Steve Minucci: https://www.linkedin.com/in/steveminucci/ Benny Carreon- Velocity Technology Group- benny@velocitytechnology.group Dennis Jackson-WorX Solution- dennisj@worxsolution.com

Steve Minucci join us this week. He highlights techniques he has effectively employed to significantly ehance his sales productivitity . Check out how you can implement them into your own business. Steve Minucci is currently SVP of Partner Development for Symphony Advice, a unique, 20+ year old firm, based in Franklin, Tennessee. His firm creates harmony for highly successful business owners and executives across all of their advisers – tax, legal, insurance, investment, etc. Since Symphony Advice does not manage money, their clients appreciate an objective look at all of the strategies that impact their family and businesses. Steve's role is to bring clients to his firm's team of experts, who then take the client through a customized program designed toorganize all of their affairs so everything is in harmony. Music by: ⁠⁠⁠⁠⁠jorikbasov⁠⁠⁠⁠⁠ from ⁠⁠⁠⁠⁠Pixabay⁠⁠⁠⁠⁠ Contact Information Steve Minucci: https://www.linkedin.com/in/steveminucci/ Benny Carreon- Velocity Technology Group- benny@velocitytechnology.group Dennis Jackson-WorX Solution- dennisj@worxsolution.com

GTM Disrupted host Mike Smart reconnected with Ed Kless, Senior Director of Partner Development and Strategy for Sage Business Solutions to get his insights on how knowledge-based services are driving customer growth. Ed provides a unique perspective based on more than 20 years in partner strategy and development at one of the leading cloud business management solutions providers. According to Ed, one of the keys to accelerating growth and improving loyalty is creating and measuring customer value. Creating value as Ed describes it is about delivering knowledge-based services. Key learnings from this podcast include:  Shifting Business Models  Moving Off the Solution  Measuring Customer Perceived Value  Embracing Change Ed's Bio: Ed Kless joined Sage in July of 2003 and is currently the senior director of partner development and strategy for Sage Business Solutions in North America. He develops and delivers a curriculum for Sage business partners on the art and practice of small business consulting. Ed hosts the Sage Thought Leadership Podcast and is a co-host of the VoiceAmerica TalkShow Network's The Soul of Enterprise. Before joining Sage, Ed worked with Tipping Point Advisors, an organization dedicated to the growth and development of software implementation partners. He co-founded Third Wave Business Systems, a Microsoft Dynamics GP partner. Ed is a contributor to industry publications and has spoken at many conferences worldwide on project management, pricing, and knowledge workers. He is also active in the Information Technology Alliance (ITA) and has been named to Accounting Today's list of the 100 Most Influential People in Accounting numerous times including 2019. To learn more about Ed to go - https://www.linkedin.com/in/edkless/

What's up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM Systems.Summary: Paul wielded his lightsaber of wisdom, skillfully navigating the nebula of modern marketing technology and the rise of generative AI. He shared insights on the strategic dance of early freelancing in martech during the dawn of marketing automation and how there are similar opportunities today with harnessing the Force of generative AI. We delved into marketing operations, where professionals are like astute navigators of starships, steering through the complex cosmos of data management and AI integration. Paul's approach emphasized the importance of emotional intelligence and human intuition in a digital marketing realm. This episode was a hyperdrive journey through the galaxy of martech, peering into the future and illuminating the path for marketers to balance the Force of technological advancement with the art of human creativity.About PaulPaul kicked off his career in software sales in cybersecurity and was later introduced to the intricate world of email and martech at an Ottawa-based startup that offered anti-spam and anti-virus email filtering softwareHe would also start his moonlighting freelance career, founding CRM Nerds where he would provide strategic leadership for martech implementations for a variety of brandsAfter a short stint at Bell as a PM for their CRM business solutions, Paul led martech and salestech at two startups, dna13 – an Ottawa-based brand reputation management tool and Klocwork – a Minneapolis-based developer productivity tool Paul also worked at two agencies, first at Shift CRM as a Salesforce Consultant in Ottawa and later at Perkuto as a Senior Solutions Architect in DenverHe then made the mega move to Marketo, first focusing on Partner Development and later as the Head of Martech and Innovation. After their acquisition by Adobe, Paul was one of the leads on the project to implement Marketo for all of Adobe's B2B businessThe mega moves didn't stop there though, Paul took on the role of Senior Director of Marketing Operations at Slack and was later promoted to VP after the Salesforce acquisitionFinally, after a short stint at OneTrust, Paul strapped on his jetpack and went out on his own to found GTM Systems, dedicated to preparing business to harness the power of gen AIFreelancing Early in Martech is a Strategic Choice for Career DevelopmentWe kicked off our discussion with Pau by asking him to take us back to his early days at CRM Nerds, where he undertook an independent consulting project with Chipworks, a small business in Kanata. Interestingly, this was Phil's first tech job, marking a significant point in his career. Paul's work at Chipworks not only influenced Phil's interest in marketing operations but also raises an important question about the traditional career advice in martech. Typically, newcomers are advised to delay freelancing until they gain more experience and a larger network. However, Paul's experience suggests that for those with advanced skills and specialization, early freelancing could be a strategic advantage.During the nascent stages of martech, specifically around 2012-2013, Paul chose to freelance at a time when marketing technology was just beginning to take off. The industry was in dire need of experts who could navigate these new waters, and mature agencies were yet to build a team of experienced professionals. Paul's decision to freelance offered him a unique opportunity to work with diverse organizational structures and challenges, significantly enhancing his skill set and expertise.Paul's story serves as an example for those considering freelancing in the early stages of their career. The current state of martech and generative AI, according to him, mirrors the early 2010s. He observes a stagnation in marketing automation but anticipates a new wave of growth driven by generative technologies. As many professionals embrace independent consulting in 2023, Paul believes that their ability to adapt and apply their skills in this changing landscape will be crucial.Key takeaway: Early freelancing in martech, particularly for those with specialized skills, offers a strategic edge. It not only broadens experience but also hastens skill development. In the current martech landscape, similar to the early 2010s, adaptability is key. With generative technologies driving growth, professionals, especially independent consultants, must adapt and apply their skills to thrive in this evolving sector.Navigating Generative AI in the Martech LandscapePaul delves into the burgeoning realm of generative AI within martech, addressing the challenges and opportunities it presents for organizations. As an independent consultant, he shares valuable insights into integrating tools like ChatGPT and leveraging generative AI for enhancing marketing and sales strategies. This conversation is especially relevant considering our own experience with incorporating these technologies into our toolkit, including this podcast.The first key point Paul emphasizes is awareness. He illustrates this with the classic steps meme: a person with one foot on an escalator several steps higher than the other, symbolizing the disconnect between a CEO's perception of generative AI capabilities and the organization's actual position. This gap in awareness is where many companies struggle. Paul stresses the importance of understanding where an organization currently stands in its readiness to adopt these technologies.Paul touches on the necessity of a solid data foundation. He points out that fragmented data across silos impedes the effective implementation of generative AI. The quality, accessibility, and integration of data are crucial for creating a cohesive and scalable generative experience.Lastly, Paul discusses the organizational impact of adopting generative AI. He underscores the need for robust privacy and data governance policies. Organizations must evaluate how these technologies align with their existing structures and policies to avoid potential pitfalls like data leakage or misuse.Paul is currently focused on helping companies initiate their journey into this new era. He aids them in assessing their capabilities and readiness, a crucial first step in building a strategic roadmap for leveraging generative AI effectively.Key takeaway: Successfully integrating generative AI in martech hinges on three main factors: organizational awareness of current capabilities, a solid and integrated data foundation, and a thorough understanding of the organizational impact, including data governance and privacy policies. This strategic approach enables companies to navigate the complexities of generative AI and harness its full potential.How Marketing Operations Drives the Butterfly Effect in AI-Driven MartechPaul sheds light on the evolving role of marketing operations in the age of AI and generative technologies. The conversation pivots on the long-standing emphasis on data management in marketing, a topic now gaining widespread attention due to its critical role in AI integration. Paul agrees that the longstanding advice about the importance of clean, well-managed data is more relevant than ever, especially as businesses increasingly turn to AI and generative technologies.Paul observes that marketing operations professionals are now the custodians of digital experiences. He reflects on the evolution of the field, noting how roles and responsibilities have shifted over time. For instance, the emergence of platforms like Outreach and SalesLoft around 2...

On this episode of The Modern Practice Podcast presented by Rectangle Health, host Gary Tiratsuyan welcomes Chris Poche`, Vice President of Strategic Partnerships and Allyson Thut, Director of Partner Development back to the show to discuss partnership opportunities with Rectangle Health. Chris and Allyson share the latest enhancements, developments, and news from within our organization and why partnering with Rectangle Health can prove highly beneficial and profitable for organizations. Chris and Allyson also share feedback from current partners who have seen revenue skyrocket since establishing an alliance with Rectangle Health. Connect with Allyson on LinkedIn: https://www.linkedin.com/in/allyson-thut-aba52812/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopherpoche/ Learn more about Rectangle Health's Practice Management Bridge platform here: https://bit.ly/3vmUwHV

Data shows that today's borrowers are prioritizing keeping costs down, closing faster and having an exceptional experience throughout the mortgage process. To meet these high demands, lenders need a support system that can help them build a seamless, end-to-end workflow. The largest network of mortgage technology partners in the industry are standing by to help you meet your clients' needs, while also helping your bottom line.In this What Borrowers Want episode, ICE Mortgage Technology executives Chris Backe, Partner Solutions Director, and Cathy Blaszyk, Director of Partner Development, will share a look at today's borrower preferences, how lenders are streamlining their workflows to meet them, and what results they are seeing.Come SHRED with us to know how to be prepared to DOMINATE the market!

Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let's start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he's noticed. Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads' new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand's success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers. Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon's new Sponsored TV offering a game-changer. All this and more, right here on our podcast!   In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss: 00:00 - Amazon unBoxed 2023 04:31 - Insights on Amazon and Advertising Growth 08:29 - Sponsored TV and Ad Tech Announcements 12:29 - Embracing Change in Amazon Advertising 20:40 - Amazon Advertising Full Funnel Solutions 23:39 - Benefits and Capabilities of Demandside Platforms 28:25 - Lookalike Audiences for Reaching New Customers 34:59 - Amazon Marketing and Rapid Retail Analytics 41:15 - Amazon's Sponsored TV Announcement ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got a special episode here at Amazon Unbox 2023 where we're going to talk about all of their releases, like generative AI and sponsored brand hats, and also a lot of cool things like sponsored TV. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10 I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We're here at Amazon Unboxed in New York. I've been on the road for like three weeks and there's a second there where I wasn't quite sure where. I was. I've been in so many countries lately, but we've got a co-host today and from Pacvue, and how's it going? Anne: Great. How are you doing? Bradley Sutton: I'm just delightful. Now, what is your background? What do you do at Pacvue? Anne: Yeah, so I'm a product solutions director for DSP at Pacvue, so I do basically anything related to DSP and AMC help with our product road mapping, help with strategy for some of our enterprise level clients doing customer within AMC marketing you name it, I probably do it. Bradley Sutton: How long have you been at Pacvue? Anne: I've been at Pacvue for coming up on four years now, so about three and a half years total. A lot has changed since I joined. I started at Pacvue focusing on our managed services team, so I was primarily working with some of our strategic accounts, helping to build out their capabilities, doing strategy not just for DSP but across kind of omni-channel focuses, so for search as well. Prior to working at Pacvue, I actually worked in an agency in Austin, Texas, where I'm normally based, where I again did omni-channel strategy for enterprise level accounts. So my background is not just with programmatic and DSP, but I really gravitated to it. It's just one of those types of advertising channels that really allows you to have a lot of flexibility and creativity and really is conducive to innovation. So I really enjoy working on the DSP side of things. Bradley Sutton: Cool. Now what did you go to school for? Anne: I went to school for advertising, so I think I'm in the right place. Bradley Sutton: Okay, so you're right. Where did you go to school at? Anne: It's called St Edward's University. It's in Austin, Texas. So I've been in Austin since I went to school and I just never left about a decade. Bradley Sutton: Okay, I was about to say, because you don't sound like you were born and raised in Austin. Anne: I was not Okay. Bradley Sutton: What were you born and raised? Anne: Well, where I was born was Hattiesburg, Mississippi, but raised is a harder question. I moved about 10 times before I graduated high school. So you pick a state, I probably was raised there. Bradley Sutton: Okay, cool, yeah, because I was like wait a minute, she doesn't sound like a native Texan here. Anne: I know no accent yet. Bradley Sutton: All right, maybe 15, 20 years from now you might have a little twang in here. Anne: Right, right, I actually have a little bit of a Southern accent, I think I kind of got rid of it as I moved around. Bradley Sutton: Okay, cool. Now what are you? We're going to be talking to some people that probably people have never heard of podcasts, right? You know there are exactly executives here at Amazon who are you most excited to talk to today. Anne: If I were to have to say, my favorite subject matter is definitely the DSP AMC side of things, and I know that we're speaking to Kelly, who's the VP of DSP, so that's obviously a great place to start. We're also going to speak to Miranda, who is a director for AMC at Amazon, so I think there's going to be a lot of really great content around that. But in general, we're also talking to a lot of people who are very broadly focused across all of ads, and so I think we'll have something for everyone in this one. Bradley Sutton: Yeah, so you guys might be. There might be some newbies out there, don't tune out. This is stuff that you're going to need to know If you're an advanced seller. We're going to talk about some stuff that you guys might be able to use right away. That was just announced this week at Amazon Unbox, so let's go ahead and hop right into the interviews, all right. First up, we've got my brother from another mother here, jeff Cohen. Jeff, how's it going? Jeff: Everything is great. So great to see you, so great to see the whole Helium 10 Pack View team at this conference. It's great to catch up with everybody. Bradley Sutton: Yeah, Now you've been in the game longer than me. I remember the very first conference I spoke at. You were a speaker and you were already a veteran speaker at that time. You know side note that that conference there probably had the best food I've ever had at the conference. This is probably the second best Like. Jeff: I'm really impressed with the offerings here. Yeah, I'm curious what conference that is, but we don't have to go into that now. Bradley Sutton: But it was right here in New York. But you were on the SaaS side. You know, like I am now. Now you're at Amazon, like what's been the biggest you know kind of eye-opening thing or difference, now that you're on the other side of the aisle. Jeff: Yeah, interesting because I always like to joke that you know I drink the Amazon Kool-Aid before I ever like came here. I've been an Amazon like fanboy since like 2005 when I started textbookscom and it's been interesting because I'm in a unique position where I can bring the outside in and the inside out, and I think that you know, one of the many things that I've learned is maybe like the patience that you have to have with Amazon Maybe I didn't have as much patience when I was on the outside and the amount of time that it takes for some of the things to develop at Amazon. But when they like grow and they go to scale, it then moves at like this rocket ship pace. And so I think you're starting to see that with some of the tools, like AMC or even like you know what's happening with, like Amazon Studios and some of the new, you know productions that are coming out, you have this like rocket ship pace of what's happening in terms of the development and the new opportunities and how advertisers are using the technology, and so you have to kind of be patient when new things come out. So when you have a totally new product like Sponsored TV, you got to realize that it takes a little bit of time to kind of figure out how does it work into the individual advertisers media mix, and so that's the measurement work for each brand along the way. But then once it kind of gets up to full speed, you get to see like how it all works and you know and how it's really excelling brand growth. Bradley Sutton: Yeah, now we're going to be interviewing a lot of your colleagues here about some very specific announcements that happened here at Unboxed and before I ask you to give a rundown, you know, one of the things that was announced today it's on the website too is about the new generative AI that can help people doing Sponsored Brand Ads to generate some new creatives. Can you talk about that just a little bit? Jeff: Yeah, I think there were like three themes to the keynote today that I kind of jotted down. One was this idea of, like digital transformation and one was this idea of like how ad tech plays in in a responsible way. And then the third one was like how we reinvent, right, how we have reinvent what's possible. That was said numerous times, and I think Gen AI kind of fits into almost all three of those categories. And you know, we saw a lot of opportunity, a lot of new changes with Gen AI that have come out of AWS. We saw a lot of changes with Gen AI that came out of Amazon Accelerate, and now we're starting to see some come out of Amazon ads and I'll you know it's cool, right, we can take a product and we can turn that product into a full lifestyle image. And I think it's if you can just start to kind of think about where the possibilities go from there and what else brands can do and how we can enable that, either with what Amazon ads is doing or with what our partners are doing right, because it doesn't always have to be invented by us at Amazon it's really making it easier for brands to be able to take advantage of this technology that maybe was a little expensive or time consuming or difficult to use, and now it's all done with prompts and it's really simple and easy and that's really cool yeah. Bradley Sutton: Now, what about some of the other announcements? Say you have any. You know things that stick out that you're especially excited for. Jeff: Yeah, I think that what we're doing I mentioned it during our opening segment but Sponsored TV, I think is a really cool one and you know, in short, it's democratizing the ability for brands to be able to place ads into our streaming portfolio right so across Prime Video, free V and all the other channels that we have that I can't even remember them all because I'm supposed to think so quickly and I think that's really cool. And again, like there's no budget for that, you do have to have the creative, but Amazon has services that can help you make that creative or there's third parties that can help you make that creative. And I thought that was a really exciting announcement that was made, you know, on the heels of the announcement that was made a month ago. It was kind of reinforced about like what's happening with Prime Video and it moving to an ad supported network, creating a ton of, you know, new inventory for brands to begin to explore, and that's really super exciting as we start to go into it. And then there was like a bunch around ad tech and like what's happening around measurement and I know, like from you know, we're all near and dear to this idea that measurement is critical to our overall success and new metrics that are being released, making it available to understand how new to brand customers are impacting the business, and I think those are all really important for us to be thinking about because we have to close the loop. As advertisers and as we move to this cookie-less world right, it's signs point to it happening in 2024, we have to find ways to be able to close the funnel and understand how our ads are working, and Amazon's working really hard to help brands be able to do that, both within our suite and also when you're outside of our suite. Anne: Yeah, you mentioned the new. New to brand metrics, new to brand consideration metrics, I think is what we're calling them. Can you walk our listeners through what those really are? Jeff: Well, when you're looking at new to brand, right from like a super high level, new to brand is starting to give you this metric that's beyond ROAS, and it's starting to allow brands to look at who was not buying their brand within the last 12 months. Who's now buying their brand, and there's a suite of metrics now that are available for you to be looking at so that, as you're looking at different inflection points of your advertising, you can start to actually dial down into what action you're looking for people to take. And I think that's what's really cool. And it's like this evolution and brands have to think through this evolution like one of the simplest ways to think of this, right for people who maybe, like this concept's a little far for them. One of the simplest ways to think of this is around this idea that, like, if you're trying to get more awareness of your product, when you're looking at a video, you don't want to just see video views, you want to see how long they've been watching the video, and so you might start optimizing your campaign based on video length, how many people get to a half the video or three quarters of the video. And so, when you start to get into the new to brand type of metrics, you're actually saying, okay, I want incremental growth and by definition is, you know, sales you wouldn't have had before. One of the best ways to measure that is by people who are new to your brand, and so by having multiple metrics now to be able to understand how those are being impacted, you can now go back into tools like AMC and see how that funnel is working and which ones are driving the actual you know points that you want to drive and that that's really cool, right, it's, it's very excited about. Anne: I'm very excited too, yeah. Bradley Sutton: Awesome, all right. Last question for you know maybe not something that was released here at Unbox, but you know you're very active on LinkedIn. You see what people are posting about. You know I'm sure you look at metrics about what advertisers are using. Is there something in Amazon advertising that you feel is is kind of being slept on or not enough people are talking about it, that you think more people should be using it? Jeff: I mean more people should be using Helium 10 and Pacvue. Bradley Sutton: That goes without saying. Jeff: Okay, besides that, I think that you know, bradley, you and I get asked this question a lot, right? And? And our answer is always it depends. And I think that, instead of like saying, like this is a tool that you should be using or this is a a, an advertising function, you should be trying, I think that advertisers need to be open to the idea of test and learn, and I think the more you can train your mental model to work in a test and learn type of environment, the more open you are to change, because the only thing that's constant is going to be change. Right, and you started by saying like, where this industry was years ago when we both started, think about all the change that's happened and all the change that's occurred, and the brands that have not just survived but thrived through that are brands that have taken advantage of new opportunities, have invested by testing and learning and have then double down on the things that we're working. And I don't mean to oversimplify it, right, but it's not a very specific answer of like, use helium tens tool for keyword, blah, blah, blah, but it's like that's just one piece that you then use to implement the strategy. So work backwards. What's your goal. How are you gonna get there? And then figure out what tools you need to help you scale. Bradley Sutton: Awesome. All right, well, jeff. Thank you so much for joining us. We've been trying to get you on the podcast for like two years. I'm happy it finally happened and we'll definitely be keeping in touch. Appreciate it. Thanks, guys. All right, next up, we've got Kelly here. Now, Kelly, can you go ahead and introduce yourself? Tell us what you do at Amazon. Kelly: Absolutely so, Kelly McClain. I lead our demand side platform at Amazon, so we call it ADSP, and excited to be here. Bradley Sutton: Thank you for the time. Awesome, Awesome. Now you were, you know. Just saw you on stage a few minutes ago. What were your big reveals of the day? Kelly: Yeah, really good question. So I think if, if you think about Amazon ads and kind of where we've, where we've been and where we're going, we've really continued to make a lot of progress on on how, what we've been building a lot of our goals. We're focused a lot on interoperability with our ad tech solutions, so making it easier to use. We're focused a lot on performance improvements and then again, all of this is underpinned by making sure that we're putting privacy at the core of everything that we're doing, and so, with that in mind, we've been kind of launching this week in particular, a lot of different updates around, as you think about planning, activating and measuring, right. So within planning, we were launching Cross Channel Planner, which is a new way for you to really think about full, full funnel planning. We announced Amazon Publisher Cloud, which is the new clean room technology for publishers, which we're really excited about. We've been making a lot of performance improvements to the demand side platform, both with the user interface as well as the backend performance, and then we've also been been launching a lot more on our measurement capabilities, right, so making sure that marketers are getting the insights real time, making it a lot easier for them to kind of understand. You know how they should be looking at performance and where they should be making future investments. So we're excited about it. It's going to be a really fun week. Bradley Sutton: Awesome, awesome. We have our resident DSP nerd here, Ann, so she's going to go ahead and ask have some follow up. Anne: Definitely. Amazon Publisher Cloud was announced today, which is a big step for your publishing partners, obviously. Do you see any benefit for advertisers with this release? Kelly: Yes, definitely, and you know, I think to your point. I mean we've had, if you think about kind of clean room technology, right, really starting with cloud solutions. Then Amazon marketers cloud right thinking for marketers on how we can help support them. And Amazon publisher cloud it's going to be a mouthful after I'm speaking all morning. So excuse me, but you know that's really about a solution for publishers, right, giving them much more of the ability to pair any unique insights that they have right Demographics that they might know, of course, with folks who are coming to their site and then pairing that with Amazon Ads data. But the real core of that is, of course, providing opportunities for publishers but making it easier for them to connect with advertisers, right, advertisers. Often that you know there's so many different deal opportunities out there. A lot of the kind of deal process is very manual today and it's hard to discover the right deal and knowing which deal is right for you to reach your audience and so you know. A simple example, right is, if you're, let's say, you're a common website and you know the different demographics that are coming to your site every day, but by layering on Amazon audiences, you might realize, oh, I actually have pet food lovers who or sorry, pet food lovers- I have pet lovers who are coming to my site that I didn't realize, and so then that offers publishers the ability to maybe customize some unique deal opportunities to advertisers who might be trying to target pet lovers right, or specific brands who might be selling pet food, and it provides much more unique, differentiated opportunities, and we actually had a recent test with NBC Universal and they were able to offer three and a half times more reach than what they'd seen in the past, which is really exciting. So we see this as beneficial to both marketers and to publishers by really making it a lot more simple to connect with audiences. Bradley Sutton: At the end of the day, you know, pet food lovers are pets in about 10 years at Unbox. I predict like there's going to be some DSP where pets can actually base, you know, based on what they see on TV. Anne: They've already made more of the food, Exactly exactly, so we just launched something. Kelly: And if that's possible, maybe pets will be transformed into some sort of language that they can then activate. Anne: I think so, I think so. I don't even want to think about that. Kelly: I know, I never really thought about that? Anne: Yeah, that's very exciting. So, essentially for the advertisers listening, it's going to make your reach potentially broader but also more relevant, right? So the publishers have the ability to make targeting more relevant Absolutely Great. Another big announcement was the cross-channel planner. Yes, so can you walk us through how you think the ability to forecast reach will change how advertisers perform through their DSP program? Yeah, absolutely. Kelly: I mean, I think one of the biggest challenges today, as you all know right, is the fragmentation of channels and information and the overload of signals, right, and so that's where we're excited with Cross Channel Planner providing more of the ability to help marketers understand who they should be reaching right across the funnel and get much more information on how to kind of more efficiently drive their spend. In the past, we've launched Channel Planner, so that was our first product for mostly catered towards streaming TV, right, and how do you think about reach curves and how do you make sure that you're delivering against that for upfront pitches and so forth, and this is really kind of the next iteration to driving more efficient spend. So, ultimately, we think this is going to be kind of the next step of just providing much more granularity across all of the Amazon ads products on Amazon beyond Amazon, to make it easier to figure out. Okay, where should I be allocating my budget in the best way possible? We had a baby brand who actually was reaching audiences and they activated. So they leveraged Cross Channel Planner, activated via the DSP, and then they used custom advertising to direct customers to their online store and actually had four and a half times click through rate and 11% increase in impurchase rate, which was pretty cool to see. So again, I think the ability to plan and then easily activate is something that we're really committed to and excited about. Anne: Do you think this will be applicable for advertisers who are advertising both on Amazon and off, so more so that third party placement this will help plan for that as well. Absolutely. Kelly: So Amazon is known for retail media and driving conversions in the Amazon store, and we've been making so many investments over the past several years to really drive much more full funnel solutions and making all of our solutions work for all types of advertisers whether you're an advertiser that sells on Amazon or not because we're really excited about the power of again combining Amazon signals with marketers, third party and third party signals in a way that you can actually drive conversions, drive reach and have more of a full funnel experience and conversation. And that's where our Amazon publisher direct team comes into play, where we have a lot of these relationships and can reach anyone across the internet. But we've also been investing in modeled audiences and the performance through the DSP, and so a lot of people are kind of thinking about the loss of cookies in a negative way. We actually see this as an opportunity. We see this as a way to really innovate and rethink how marketers can potentially reach people in a privacy, safe way. That also drives performance, and so this is why we've also been investing in our modeled audience solutions right so, especially as we think about driving sales or reach off of Amazon, and we've been seeing over 25% increase delivery with a lot of the solutions, as well as 12% less cost per click per impression, which I'm barely able to talk. I'm going to lose my voice by the end of this day. But so, yeah, I think all of these from again, the planning, how you can activate all of the performance improvements we've been doing within our DSP we're excited. We'll continue to help accelerate marketers across full funnel wherever they want to reach people, which we're thrilled about. Anne: Definitely the ever looming third party cookie deprecation. Yes, exactly. Kelly: Yeah, a lot of energy, but understandably, and I think it's the right thing for us to rethink how we can really connect marketers and people in the right way, moving forward. Anne: Agreed, agreed. Another thing that was mentioned was the bidding enhancements that are now going to be available through the DSP program. So, essentially, you pick a KPI and you let Amazon do all the bid optimization in order to get to that KPI. Do you think this is going to change costs for advertisers, like, will CPMs go down in highly competitive categories or go up because of this automation? Kelly: Good question and, being a DSP enthusiast, I'm sure you know that our system has been really hard to use in the past. We've heard feedback from customers and partners that it was very complex, and so we've really been. So this goal seeking bidder, as well as re-augmenting our interface so that it's much more anchored on goals, has been paramount. We want to make it easier to use the DSP. We want to understand what is your goal, what are you trying to do? What outcome are you trying to drive for your business? And we've been making a lot of user interface improvements. And then the goal seeking bidder, on the back end to your point, I'm not sure what it will do in terms of you know, I can't talk to overall pricing in the system, right, but what I can say is that we're already seeing, you know, up to 40% reduction in CPAs, where we're able to better optimize against a goal, and we're seeing marketers just really gravitate towards the ability to kind of have much more of a simple experience. But we also believe in control, and so I think that's one of the powers that we think the Demand side platform has is, if you want all of the customization, if you want the complexity, we have that right. You can really adjust whatever types of bids that you want. You can layer on various different types of audiences. You can play around with different creatives. You can, you know, make a ton of different ads to try and test and at the same time, if you want a more simple, easy experience, you know what your goal is. We're able to help optimize and provide recommendations on the best way to do that. So we see it as kind of a nice balance in providing marketers kind of that wide range of capabilities, because we think there's a lot of different discussions in the industry right now on what way folks are going to be going. Bradley Sutton: Awesome. Well, thank you so much for your time and thank you for all you do at Amazon. We appreciate it. Kelly: Thank you for the partnership. Appreciate it, of course. Bradley Sutton: Thanks, thank you All right Now we've got Miranda. Miranda, this is our first time meeting you, so can you introduce yourself and tell us what your position is at Amazon? Miranda: Absolutely. I'm Miranda Chen. I'm the director of growth and modernization for Amazon Marketing Cloud, or AMC for short. I've been at Amazon for 11 and a half years now, live in the Bay Area and at AMC I lead several teams responsible for product and engineering, developing our audience activation capabilities, making AMC easier to use for more and more customers, as well as our go to market and customer enablement activities. Bradley Sutton: All right Now. We have a wide variety of listeners, anywhere from brand new people selling on Amazon to humongous billion dollar brands. Now, the billion dollar brands probably know all about AMC, but some of our newer ones might not understand that. Maybe there can feel like wait, marketing, stream, marketing, AMC, there's all these acronyms. So can you just give a quick, maybe 30 second, one minute introduction about what is AMC? Miranda: Yeah for sure. So Amazon Marketing Cloud, or AMC, is Amazon ads as clean room, so it's private and secure by design. Each advertiser has their own campaign signals of all their various Amazon ad spend within their particular instance. So we have signals from sponsored products, sponsored brands, streaming TV effectively like all of the actual campaign events and enables custom flexible analytics on those signals. And then it also enables advertisers to be able to upload their own first party signals or third party signals so you can think of, like product catalog, retail conversions, things like that, and so then you can generate really really flexible insights, typically using SQL, such as path to conversion, reach and frequency, overlap analysis and then actually take actions on them. Bradley Sutton: Cool, so most of our listeners probably weren't able to attend here at Unbox. What's the big release for your department here at Unbox? Miranda: Yeah, so we had a couple different releases specifically related to AMC that I can touch on. The first was AMC template analytics. So it takes some of our most popular queries, such as path to conversion, reach and frequency, and then allows users to be able to generate those insights without needing to touch any codes. So that's a pretty exciting development, particularly since we know that not everybody no SQL has taught themselves SQL overnight. And then the second one was AMC lookalike audiences. So we already have the capability where one can generate a custom audience based on specific parameters. So let's just say, an advertiser saw, wanted to create an audience of folks that had seen their detail page view or even added to cart but didn't actually activate and then wanted to drive better performance. They could create a particular, they could run a query, generate that insight and push that directly to the DSP. So that's one way. That's AMC rule based audiences. And then now we launched this enhanced capability for lookalike audiences. So it enables effectively exactly what it sounds like. So finding alike audiences based on that same seed, leveraging machine learning in a clean room capacity trained on Amazon, shopper and customer signals, but all still in a private and secure place. Bradley Sutton: All right, you're already starting talking technical terms that are over my head, so let me bring in the smart one of us. And to clean rooms. My room's not clean, I don't know. That's not what we're talking about here, but go ahead and please follow up and make me sound smart here. Anne: Yeah, of course. So I'd like to talk about lookalike audiences more specifically, because this is a way for brands to reach highly relevant, essentially new customers. So do you think this will change the way people are targeting that new to brand customer targeting incrementality? Miranda: Yeah, I mean we think it's going to be a great way for brands to be able to reach more and more shoppers. So, as I mentioned, the lookalike audiences are trained on based on deep, deep ML, based on lots of very, very, very good signals, and then the advertiser can actually leverage, can get to choose what's their specific seed for the audience, like what's the general size of the audience, based on their objective and then also the relevance. So I think it'll be a really key tool as a part of the marketer toolkit. Anne: Yeah, definitely. Do you think lookalike audiences are scalable for brands that maybe have lower purchase data or lower engagement data that are using AMC? Miranda: I think so. I think they're precisely like the brands that actually could benefit from it, right Because they have a small bit of deterministic signals that they actually want to be able to enhance. And then also because AMC is private and secure by design, as I mentioned, they can also choose to upload their own first party or third party signals and then create a seed based on that and then continue to go find additional customers that seem similar to that seed. Anne: Right, I love that you call it a seed, because it sounds like it will grow over time if you're utilizing these tactics, so that's a great way to phrase it. Miranda: Thanks, it didn't come up with it. Anne: Well, we'll give you credit anyways. So you talked about the AMC templatized analytics, right? Is this a way to make AMC more accessible and, if so, are the queries that are available through those templatized analytics? Will it grow over time? What's available through that? Miranda: Yeah, so we think it's a first step towards making AMC easier for more and more customers. So we don't have a specific timeline yet on additional templates, but it is something we'll be continuing to evaluate. We have been talking to different customers and internal teams about how we can also make AMC easier to use through point and click applications as well. We also work with dozens of partners that are making AMC easier to use, either through visualizations or through their own innovative dashboard. So I think through the combination of either homegrown or partner built capabilities, we'll be able to continue to bring AMC insights to more and more customers. Anne: Yeah, pacview is one of those partners. We do have an AMC dashboard Great, I think. Another question that's kind of just in general about AMC do you think there are any verticals or categories that benefit the most from this data, or that you've seen a lot of growth and success with using AMC? Miranda: Yeah, we think of AMC as equal opportunities. So we look at the data a lot. We're very, very data driven surprise, surprise at Amazon and what we've seen is that there's penetration for AMC across brands and partners and agencies as well as across all verticals. So we've seen, certainly, strength from brands that sell on the Amazon store, but also pretty strong results with entertainment, with automotive, financial services. So you can think of someone who's like automotive who might have a bunch of local dealerships. They want to be able to do more fine event grained analyses based on specific geos, and so something like AMC is perfect for that be able to do more precise measurements. So, yeah, certainly we think it's a great product for all, but it really depends on that particular advertiser's objective and then what are the types of signals that they want to bring in and what kind of insights they can generate. Anne: Definitely, it is flexible. Miranda: Exactly Infinite and flexible. Yes, Great. Anne: My last question is just a kind of a fun one. Do you have any specific query or an example of a query that you think was really innovative that's been pulled through AMC that you can recall? Miranda: I think it's probably a generic answer, but I think the Path to Conversion one is probably one of my favorites, just because it's the simplest. I think AMC was actually the first place where an advertiser could see all of their signals across all of the Amazon ad products, and so someone who was buying sponsored products and DSP might not have realized before that they actually were driving better results together, and so Path to Conversion, and actually be able to understand how those two products were interacting, for example, really brought a lot more power and insight, I think, to advertisers. Anne: So I don't think that's generic at all. I love that one too. Miranda: There's a reason. That's core kind of at the top of the instructional query library. Anne: Right. Miranda: Agreed, all right. Bradley Sutton: I have another question for you. I like asking stuff that maybe nobody else is going to ask. When you want to take off your Amazon hat and kick back with a hobby to kind of like balance work life, what's your go-to hobby? Miranda: Well, I have an almost four-year-old so she is probably my hobby in most of the time. I'm going to try and go do fun things on the weekend, whether it's exploring new coffee shops or going to find music. Bradley Sutton: The four-year-old is a coffee drinker, is she? Miranda: No, she's not, but she's an avid consumer of chocolate croissants, and so we sample baked goods in lots of different places. Then mom gets her coffee. I think that's probably it, but in my prior pre-kid years I did a lot more yoga and hiking and things like that. Bradley Sutton: So enjoy those years. You know, my kids are over 20 already, so I wish I had a four-year-old. I remember those days All right. Thank you so much for joining us and you educated me a lot. It sounds like Ann knows all about what you're talking about. It was like a different language to me, so I appreciate you educating us on IMC. Yes, absolutely. Thank you so much. Miranda: Thank you so much. Bradley Sutton: Alright, we've got Teresa here. Teresa, could you go ahead and introduce yourself? Teresa: Sure, I'm Teresa Uthralton. I'm the Director of Partner Development here at Amazon Ads. Bradley Sutton: Awesome, awesome. How long have you been here at Amazon? Teresa: I've been at Amazon for almost 10 years, so I'm approaching that red badge. For those of you that know our badging conventions, Nice, nice. Bradley Sutton: Now you're from here in New York. I've always been in New York, yep. So I'm going to start off with maybe the most important question of the day Julianne's Pizza in Brooklyn. Is that the best representation of New York pizza, or not? Teresa: Oh, that's tough. There's so many really good pizza places now I can't even keep up with them. There's so many. Bradley Sutton: Alright. Well, we're going to have to connect right after this, because I have two days left and I need to maximize my time here. Teresa: Yes, Alright now. Bradley Sutton: We're not here to talk about food here. Teresa: I recommend checking out Roberta's in Bushwick though. Bradley Sutton: Roberta's in Bushwick. I have not been there. Anne: Yes, I think you'll really enjoy that. Bradley Sutton: We're going to that one. Anne: Right now. Yeah, actually, cancel the interview. Let's go there, we go. Yes, of course. Bradley Sutton: Now Anne here is going to ask a lot of the more technical questions, especially those that have to do with enterprise. Now I'm here to represent, kind of like, the voice of the average Amazon seller, and you know, there's some people out there who might not fully know what Amazon marketing stream is first of all. So could you just go ahead and just kind of give a quick elevator pitch for what that is? Teresa: Sure. So Amazon marketing stream is a partner-facing product, and what it does is it provides really granular hourly signals on all our advertising metrics through the Amazon API, and what that means to a seller is that they will be able to get all sorts of insights about their business that normally they would not have known. Bradley Sutton: Okay, all right, I love that. Did you practice this? I didn't even tell you I was going to ask that. All right, cool, cool. How about rapid retail analytics, your other specialty? Teresa: I know I love rapid retail analytics, so Amazon marketing stream obviously totally focused on advertising signals. As we know, so much of what's exciting about Amazon ads is that you got online retail and digital advertising Right, and so rapid retail analytics provides that level of granularity on retail signals, and one of the reasons that's so exciting is that that data used to be available at a daily cadence with a 72-hour lag, so we literally it's almost near real time now, which is a really, really exciting development. Bradley Sutton: Okay, all right. Well, now that I got that out of the way, let me turn it over to the smart one of us too, and for some follow up questions. Anne: Yeah, so I kind of want to double click into Amazon marketing stream, specifically the fact that it was recently released for DSP or it's being extended to DSP. How do you think this will change the way advertisers manage their DSP campaigns now that they have that real time data that we were talking about? Teresa: Well, it's interesting. I think one of the things that I've learned is I've been humbled by our partner's creativity. Right, you know, I was just. I was just telling someone. I joined this team three weeks before Can last year and so I showed up at Can meeting all my partners for the first time, and we had just launched the first version of Amazon marketing stream and I was like this is the coolest product. But what really got me excited was it's a product that we developed based on the feedback we got from partners Like they, they have a seat at the table, they participate in all our betas and our product teams love them, right, because they get like this incredible, you know, they get their hands dirty and they come back and they're like these are the 27 things that are wrong and you need to fix right, which is if you're a product team, that's actually like really helpful, right, so, and what? The thing that's so interesting is like it launched and everyone loved it, but then people are like well, but it only has sponsored products. Right, like, I want more, I want more, I might want more. So I think what's exciting about having ADSP signals in there is that's going to unlock a whole bunch of opportunity around partners that are deep on ADSP Right. Definitely and I think you know, probably a few months from now, we'll have some really interesting case studies, success stories. There's really like almost no end to the creativity of our partners, which is really great because they're such awesome builders. Anne: I agree. I'm curious AMC they not AMS? AMC? I know they get our accurate, our Amazon accurate. I know, there's so many of them Also provides hour by hour data for both DSP and for sponsored ads. Prior to this, especially prior to AMC, but also prior to AMS, this wasn't available for advertisers, so you kind of had to guess when you were running, like day parting or anything along those lines. Do you think the release of the stream data for DSP will eliminate the need for the AMC hourly data? Teresa: Well, I think you got to go back to like what are the use cases that people use other product, right? I think, like what is great about Amazon marketing stream? Right, it's an aggregate, aggregate data pipe, if you think about it, right, and so ultimately that's going to help people build solutions that are evergreen. It's going to help people train AI models right, because how do you train AI models? You need, like, lots of granular signals, right? And whereas the Amazon marketing stream is really about very specific use cases around, like understanding the customer purchase path, understanding incrementality, understanding attribution, so I don't think it's like one or the other, I think it's very like use case specific. Anne: Right. That actually leads perfectly into my next question, which is how you see these two datasets working together with advertisers currently, or how you see in the future that they can work together. Teresa: Yeah. So I think, like what I think is really exciting about partner innovation is, ultimately, I don't think there's ever been a better time to be a marketer, right, like there's that whole age old question about, like I know half my advertising is working, but I don't know which half, and I think we're getting about as close as we're going to get probably in our lifetime, but we're on the cusp of that with a lot of these tools, and so I think the the part about Amazon marketing stream that I think is so exciting is that it will allow the kind of automation that makes brands so much smarter and helps them do more with less. Right, and we're seeing like especially like this year has been an uncertain economic climate for a lot of folks, right, and a lot of a lot of folks are trying to figure out like my budget has been cut or my budget is capped, but I'm being asked to drive more growth Right, and I think, like partners have been able to deliver solutions based on Amazon marketing stream and rapid retail analytics that have really enabled that Awesome. Bradley Sutton: And you had a last question. Anne: I did. It's a fun one. What's your favorite thing about being at conferences like unboxed? Teresa: Oh, it's meeting my partners. You know, I learn so much from from meeting with partners, right, like I said, it's very humbling. The innovation, the creativity, what they teach us about our customers, what they teach us about our products and it's such an incredible learning experience is so energizing. Were you at our our cocktail party last night? Anne: No. Bradley Sutton: I was not. Anne: We had a lot of cocktail parties. I'm sure it was very. Teresa: That was like such a fun buzzing party and I got to meet partners from all over the world. At our award ceremony on Monday we met partners that came from Delhi and it was just really, really exciting. Bradley Sutton: Awesome, all right, well, thank you so much for coming on the show and we appreciate all that you do at Amazon. Teresa: Thank you, thanks guys. Bradley Sutton: All right, we've got Ruslana here. Ruslana, welcome to the show. Ruslana: Thank you, Bradley and Anne, for having me. Bradley Sutton: Are you based here in? Ruslana: New York no, I'm based in Seattle. Bradley Sutton: Seattle. Okay, Seattle was just there for accelerate, lots of rain, but I like. I like Seattle weather a lot. Quick question for you, first of all just how long have you been at Amazon and what is your title there? Ruslana: I'm a vice president of sponsored brands display in TV advertising and I just celebrated my 10 year anniversary Last week awesome, congrats, congrats. Bradley Sutton: now we're gonna go into like what you announced today, but you know something while you were on stage, you also referred to something that was, you know, launched a little bit ago. We're how, now you know, sponsored products can show up on websites like Pinterest and things like that, and one thing that was I have a bad memory, but it was new to me, maybe I knew about it, I guess, didn't know was like it's not just a product that's gonna display, but it'll also show, I believe, like the reviews count and even the shipping time did I, did I hear that right. Ruslana: Well, with sponsor products, our goal is to deliver the same value that Advertisers are getting today by having sponsored products was an Amazon store and some of the critical sort of trusted Amazon attributes, such as reviews, pricing information, as well as Prime delivery promise, are essential elements To helping customers make decisions and actually purchase. So yes you are, you got it right at that. Sponsor products will be containing Kind of product level or Amazon key, amazon trusted information Within these new and exclusive placements across some of these sides to help our advertisers to really go quickly and with ease from discovering something or exploring something to actually purchasing awesome, awesome. Bradley Sutton: That's been. That's been out for a while, but today, when you're on stage, you announce something brand new, and that was sponsored TV. So just give us maybe a quick 30 second, one minute overview of what that is, and Anne has some follow-up questions on that. Ruslana: Well, we see a sponsored TV, tv advertising as a whole, as a critical element of brand-building strategy. That should not be something that Brand cannot do. Any brand of any science should be able to tap into this opportunity and reach these engaged audiences on a big screen In the living room, and so sponsored TV is aiming to accomplish just that. We have worked very closely with our brands and our customers and Backwards from them, to understand what their key pain points have been and why they have not potentially used TV more actively Was in their overall brand-building strategy and, as a result, launch sponsored TV. I'm trying to eliminate three main pain points no guarantee commitments, no spend, minimum creative support and, lastly, access to first-party Amazon, first-party signals. Even when you advertise in TV, powered my machine learning and Right measurement so that advertise and send value, because what we've learned is spend is intimidating, a Lack of the right creative or ability to create the right credit. Just knowing what resonates on such a screen is Hard and intimidating and, lastly, just understanding the value that TV delivers for these brands was difficult. And so, given those three main pain points, that's there. That's why we're sponsored TV. I think to wrap like there is another element right. We at Amazon, we very custom obsessed and in this instance, we have two customers right. We have brands, and we just talked about the value we deliver for the brands, but there's also another key customer, which is the viewers, and for viewers, this is an opportunity to discover diverse collection of brands and products in places where they choose to spend their time. Bradley Sutton: Okay, now I'm just wondering where, like? What kind of placements are these? Are these like, like, like trailers that come up, or are there just actual, you know, banner ads that might pop up while you're watching a TV show? Ruslana: Oh, this is a TV advertising we're talking about, so they are video, so this is not this not sponsored display. Jeff: Yeah. Ruslana: This is video ads and they sponsor TV. Today service was in freebie content. Like I don't know if any of you watch freebie, I do. I love certain shows there, so big fan. So there is freebie content. There is streaming. Do you stream? Do you twitch? Bradley Sutton: Yes. Ruslana: Okay. Well, when you twitch during live streams, that could be. Another opportunity was in. Bradley Sutton: There might be people watch watching this right now on our rebroadcasts of this. Ruslana: People that twitch. This is where the ads would show. And then, lastly, was in a fire TV apps. Bradley Sutton: Okay, excellent yeah. Anne: So it was mentioned that the goal of this campaign, or at least one of the goals, is to make it more accessible to Advertisers who have lower budgets, don't necessarily want to deal with spend minimums etc. Do you feel like there's a lower level of budget sufficiency for running these campaigns, or can it be tested with a small amount of money? Ruslana: Well, we, as I said earlier, right customer obsessed, working back, working backwards from our brands and working backwards for them. I'm really observed that they do want to be able to engage with this audience. Why wouldn't you like if you launched a product that is net new, delightful, on the market? Why wouldn't you want to tell? Like you know, I talked on my keynote about hex glad. I don't know if you don't know, if you have it in your kitchen, but if you don't, I highly recommend. I discovered through our sponsor TV offering the brand and I love the non-stick and also non scratch. Bradley Sutton: Oh no, you had me out when you showed part of the video where it flipped over and nothing Was coming on. Anne: I like that. Ruslana: Very impressive and so at the end of the day, like that is the brand that I'm delighted to cook with every day, and I like my eggs for breakfast. Doesn't matter if it's Monday or Tuesday, Wednesday or Sunday, so in at the end of the day, I think these are the type of brands. They want to engage with the right audience at the right time, and I think this is the right time. Anne: Great. Can you walk us through some of the targeting that will be available with this type of advertising? Most of sponsored ads is keyword basis. That going to be the truth for Sponsored TV, or is it going to be more signal-based behavioral audiences? Ruslana: Well, we always try to help our brands reach the right audiences. So let me Maybe adjust one statement here Most of sponsor brands is not keyword based sponsored products. Keyword based sponsored Products is keywords based. Sponsor brands has keywords Elements in their way and how you express intent. Sponsored display doesn't have that way to express intent. But our aim is to always work with our brands and help them, give them the right tools to express the intent in the best possible way so we can deliver their message and their story in the right place at the right time. So in the case of sponsored TV, the advertisers could use both sort of category based interests and as well as Genre based interest. Bradley Sutton: I've got a spooky brand on Amazon, so like come Halloween season gonna be Maybe throwing some ads on some spooky Halloween shows or horror show. Anne: Perfect, I think we have time for one more question. So I'm curious how do you recommend brands measure success with these campaigns? Do you have specific KPIs that you think you know appropriately measure the success for sponsored TV or anything along those lines? Ruslana: So they reach. Traditional metrics are available similarly how they would be available for any other TV offerings, but in addition, we are sharing branded searches as well as detail page and store page Traffic, and so that is a starting point for the offering. We will continue evolving our metrics and help brands understand the value they're getting out of their sponsored TV offering Wonderful. Bradley Sutton: Thank you so much for joining us today. Ruslana: Thank you for having me and in Bradley.

The Commerce Collective podcast is excited to bring you two special episodes recorded live at the Amazon unBoxed Partner Podcast Junket - a round robin-style interview series with 5 Amazon executives covering the event and the new product launches announced. In this first part, we hear from Jeff Cohen (Tech Evangelist, Amazon Ads) for an overview of the product launches, Teresa Uthurralt (Director Partner Development, Amazon Ads) on key partner priorities in the now & near future, and and Ruslana Zbagerska (VP of Technology and Product Development Amazon Ads) about product innovation, development, and Sponsored TV. Make sure to listen to Part 2 for DSP & AMC!

Data shows that today's borrowers are prioritizing keeping costs down, closing faster and having an exceptional experience throughout the mortgage process. To meet these high demands, lenders need a support system that can help them build a seamless, end-to-end workflow. The largest network of mortgage technology partners in the industry are standing by to help you meet your clients' needs, while also helping your bottom line. In this What Borrowers Want episode, ICE Mortgage Technology executives Chris Backe, Partner Solutions Director, and Cathy Blaszyk, Director of Partner Development, will share a look at today's borrower preferences, how lenders are streamlining their workflows to meet them and what results they are seeing.Download ICE Mortgage Technology's free “What Borrowers Want” eBook to access more valuable data.

Today, our guest on The PARTNERNOMICS Show is Mike Shine, Partner Development Manager at Shipware. Mike is an Enthusiastic, Energetic, Hardworking, and Goal/Results oriented Senior Sales Professional with extensive consultative sales and account management experience.   Topics Covered: Skills: Biggest skill difference between sales and partnering? Recruiting: Red flags to look out for when evaluating partner candidates? Takeaway: What is the biggest learning you have had as a partner pro so far? Future: Where do you see companies focusing on partnerships in the next 3-5 years? Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our subscriptions where we help partnering professionals all over the world through our platform conversations, online courses, and bootcamps turn partnering into a science! 

On this week's Microsoft Cloud Executive Enablement Series episode, host Tom O'Reilly, Global Senior Director, Partner Development for Data Platforms and Artificial Intelligence (AI), is joined by Melissa Grant, Senior Director of product marketing for Windows Enterprise, Windows 365, and Azure Virtual Desktop. Melissa and her team are dedicated to providing the best computing solutions for commercial customers, delivering great end-user experiences, and IT tools tuned for hybrid work. Tom and Melissa discuss the latest innovations in Windows 11, managing a Windows estate at scale, and how Windows is the basis for the “Cloud PC”. In This Episode You Will Learn: How Windows 11 is our most secure OS to date and how it supports a hybrid, distributed workforce Why the new security features in Windows 11 protect against future threats The power and speed provided by leveraging Microsoft's Cloud PC Some Questions We Ask: How does Windows 365 enhance the user experience? Why should partners invest in understanding Windows? How does the new Windows Autopatch service work and benefit organizations? Resources: View Melissa Grant on LinkedIn View Tom O'Reilly on LinkedIn Watch the full video episode on YouTube Discover and follow other Microsoft podcasts at microsoft.com/podcasts Download the Transcript Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Microsoft Cloud Executive Enablement Series, host Tom O'Reilly, Global Senior Director, Partner Development for Data Platforms and Artificial Intelligence (AI), sits down with Angela Byers, Sr. Director, of Product Marketing, for Microsoft 365 and Viva, to discuss the launch of Microsoft Viva, an integrated employee experience platform that helps employees be their best selves at work. The last couple of years have disrupted the way we work, and Viva was born out of the need to help customers deal with these changes. The platform addresses the entire employee journey, from employee needs to performance and impact. The episode explores the various apps that makeup Viva, including Viva Connections, Viva Insights, and Viva Goals, and how they can help build connections, drive positive change, and improve business results. Partners who tune in will gain valuable insights into how Viva can help enhance the employee experience and drive business success. In This Episode You Will Learn: How Viva addresses key elements of building a cohesive employee experience and drives new levels of employee engagement Why trends and shifts in the last few years have elevated Viva's importance How AI trends are poised to shift how we work every day Some Questions We Ask: What unique experiences can customers expect from Viva? How can customers leverage their existing investments in Microsoft technologies? Why is investing in employee experience critical to business success? Resources: View Angela Byers on LinkedIn View Tom O'Reilly on LinkedIn Watch the full video episode on YouTube Discover and follow other Microsoft podcasts at microsoft.com/podcasts Download the Transcript Hosted on Acast. See acast.com/privacy for more information.

This week, on the Microsoft Cloud Executive Enablement Series, Tom O'Reilly, Global Senior Director, Partner Development for Data Platforms and AI, is joined by Monique Hayward, Senior Director for Business Applications Ecosystem Marketing at Microsoft. Monique leads the team that creates marketing strategies and programs to accelerate the growth of Microsoft Dynamics 365 (D365) and Power Platform products with our partners. Tom and Monique chat about why D365 is the go-to choice for enterprise resource planning (ERP) and customer relationship management (CRM) and how it uses artificial intelligence (AI) and machine learning (ML). In This Episode You Will Learn: Why D365 is the ultimate solution for ERP and CRM Three focus areas for modern work and business applications from a partner standpoint Modern solutions that can help businesses streamline their operations Some Questions We Ask: What will help businesses adapt to digital trends and transform their operations? Will offering D365 help a Microsoft partner seller increase their revenue? How can Microsoft partner sellers distinguish themselves in the market as trusted advisors? Resources: View Monique Hayward on LinkedIn View Tom O'Reilly on LinkedIn Watch the full video episode on YouTube Discover and follow other Microsoft podcasts at microsoft.com/podcasts Download the Transcript Hosted on Acast. See acast.com/privacy for more information.

The latest episode of the Microsoft Cloud Executive Enablement Series features Tom O'Reilly, Global Senior Director, Partner Development for Data Platforms and Artificial Intelligence (AI), and Shirley Strachan, discussing the importance of managing security posture and the evolving threat landscape in today's world. As the Global Partner Strategy Development Leader for Security on Microsoft's Cybersecurity Team, Shirley's expertise in driving enterprise results through technology is highlighted in the conversation. Partners will find valuable insights on how to tackle nation-state activity and how Microsoft constantly upgrades its security solutions to stay ahead of the game. Watch this episode to learn how to enhance your security solutions and stay ahead of the curve. In This Episode You Will Learn: How bad actors evolve their methods of attack Why Microsofts Security portfolio is so comprehensive How our GSI partners help customer security posture Some Questions We Ask: How is Microsoft helping its customers to address these new security challenges? Why does security need to be top of mind for Executive Board members? How can customers get the best possible protection at the lowest possible cost? Resources: View Shirley Strachan on LinkedIn View Tom O'Reilly on LinkedIn Watch the full video episode on YouTubeDiscover and follow other Microsoft podcasts at microsoft.com/podcasts Download the Transcript Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of the Microsoft Cloud Executive Enablement Series, Tom O'Reilly, Global Senior Director for Partner Development in Data Platforms and Artificial Intelligence (AI), sits down with Jeeva Akr, the Worldwide Leader of the Azure Cloud Scale Analytics Business. Jeeva oversees a team of sales strategists, program owners, go-to-market leaders, and partner development leaders, providing thought leadership and managing the sales execution of the entire business worldwide. The discussion revolves around the Microsoft Intelligent Data Platform (MIDP) and the challenges organizations face in managing their data effectively. You'll also learn about the latest updates and developments in MIDP and how it can benefit both partners and customers. In This Episode You Will Learn: How MIDP can benefit partners and customers New developments and updates coming to MIDP How MIDP compares to other current data platforms Some Questions We Ask: How might a partner use MIDP to help their clients? What do you see as the most significant opportunities for MIDP? What are some of our partners' biggest challenges when trying to position MIDP? Resources: View Jeeva Akr on LinkedIn View Tom O'Reilly on LinkedIn Watch the full video episode on YouTube Discover and follow other Microsoft podcasts at microsoft.com/podcasts Download the Transcript Hosted on Acast. See acast.com/privacy for more information.

Join Steve as he sits down with Merideth Garrigan, Director of Partner Development at Enlightened Soil, as they discuss regenerative farming, the mystical balance of the universe, and a teeny-tiny live culture called chlorella vulgaris that just might revolutionize farming here in the Lowcountry (and beyond)!

In the latest episode of the Microsoft Cloud Executive Enablement Series, Tom O'Reilly, Global Senior Director for Partner Development in Data Platforms and Artificial Intelligence (AI), engages in an insightful conversation with Ali Dalloul, leader of the Strategy & Commercialization team for the Azure AI Platform. Ali's responsibilities include GTM & business strategy, product commercialization, incubations, and AI solution engineering. Tom and Ali delve into the topic of deep innovation partnerships with OpenAI and industry players, developer productivity, AI governance, and the catalyst to accelerate customers' success and competitiveness by deploying AI solutions. Tune in for a thought-provoking discussion on the future of AI and its potential to transform businesses. In This Episode You Will Learn: An overview of AI, including terminology, and why AI technology has the power to impact and drive true business transformation. Real-world examples are explored to highlight this impact. The new era of AI: why OpenAI and ChatGPT are unlocking massive innovation and value What a “typical” sales cycle looks like today Industry-specific consulting around AI/ML solutions and considerations Some Questions We Ask: What customer challenges does AI & ML typically address? Is there a total addressable market in this space? What questions can be asked to help uncover opportunities? Resources: View Ali Dalloul on LinkedIn View Tom O'Reilly on LinkedIn Watch the full video episode on YouTube Discover and follow other Microsoft podcasts at microsoft.com/podcasts Download the Transcript Hosted on Acast. See acast.com/privacy for more information.

In this week's episode of The PARTNERNOMICS Show, Mark Brigman is joined by Andrey Lipattsev, Partner Development @ Google. Andrey is the Strategic Partner Manager & EMEA lead for non-ads Privacy Sandbox partnerships @ Google. Working on modern Web technologies with the best partners across Open Source and proprietary platforms. In this episode, the duo discusses the 4 questions below: BI vs AI: BI vs AI, what's the difference? Generative AI: Will generative AI be used in the partnering profession?  Obstacles: What are obstacles to using AI in partnerships?  Democratizing: Will AI eventually eliminate the training and consulting profession? Be sure to visit PARTNERNOMICS.com to find more show episodes and to learn more about our partnership bootcamps where we help partnering professionals all over the world turn partnering into a science! (https://partnernomics.com/partnership-bootcamps/)

On this episode of The Modern Practice Podcast, host Gary Tiratsuyan is joined by Allyson Thut, Director of Partner Development and Chris Poche, Vice President of Partner Strategy to discuss how Rectangle Health's Practice Management Bridge® fits in to your organization's plans for growth and revenue. During the discussion, Allyson and Chris share: - Insight into how Rectangle Health supports partners to scale their business. NO HEALTHCARE EXPERIENCE NEEDED!- Details into how quickly some of our existing partners have seen incremental growth after partnering with us.- How Practice Management Bridge is unlike any other healthcare software solution on the market- And, some friendly banter about their favorite football teams! To learn more about Practice Management Bridge, follow the link here: http://bit.ly/3T4RNdZ Connect with Allyson on LinkedIn: https://www.linkedin.com/in/allyson-thut-aba52812/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/christopherpoche/

Claire O'Keefe has an impressive resume in the wealth management industry. As Partner and the Head of Partner Development in Cerity Partners' Chicago office, she also serves as member of the company's Executive Committee. Prior to her roles at Cerity Partners, Claire has held leadership positions at two wealth management firms, where she was responsible for: Strategic planning Client Development Advisory services to affluent individuals, business owners, executives, and nonprofit organizations. Claire is a strong advocate for philanthropy, and has served on the Henry Viscardi School Board of Trustees, as well as being involved with other charitable organizations. A PHILOSOPHY TO DOING MERGERS Cerity Partners view themselves as a partner and not an aggregator, and believe in bringing together like-minded professionals to benefit clients and colleagues. Their vision is to build a global professional services firm for wealth management, both for high-net-worth clients and workplace wealth management for executives. When considering potential new partners, they look for key areas of alignment, including: Culture Target clientele Value proposition Business model BUILDING A NATIONAL FOOTPRINT In order to build a national footprint and brand recognition, the distinction of integrator or aggregator is important in terms of their growth, exit, and funding strategy. Cerity Partners is an integrated firm, meaning they have: One brand One technology stack Equal payroll and benefits for all colleagues They use this model in order to build a national footprint and brand recognition. They integrate technology, data, and operations when they acquire other firms, but they do not force or accelerate integration, prioritizing a consistent client and colleague experience. The assimilation of colleagues is a day-one priority, while technology integration can take longer as they make sure to map data and user requirements. THE IMPORTANCE OF HAVING VISION, MISSION, AND VALUE PROPOSITION Part of building recognition for your firm is having a vision, a mission and value proposition is paramount to success. Vision: Setting your vision is effectively the blueprint to how you want your firm to approach business, and allows for you to set a clear mission. Mission: By having a solid mission, your firm and clients are aware of what you can do for their business, and exactly how you will achieve that for them. Value Proposition: This is arguably the most important aspect to set in order to attract clients. Value proposition offers customers what distinguishes you from competitors. With over 800 colleagues and serving about 15,000 clients across 20 markets, Cerity Partners manages about $65 billion in assets. While these are impressive numbers, Cerity Partners prioritizes forming relationships with exceptional people over the quantity of deals it has completed. This aligns with their vision, mission, and value proposition. All of this combined allows Cerity Partners to be very attractive to specifically G2 advisors,. FACING A MARKET DOWNTURN I've said many times, market fluctuations are one of the truths in business. We've discussed in the past how it's important to not rely solely on the market or the news cycle to dictate your deals. (For more: listen to Episode 220, “The Art of Balancing Market Conditions and Client Motivations in Deals.”) For Cerity Partners, Claire emphasizes that they are looking for full merger, and not partial investments. They are flexible on the mix of cash and equity in the deal, and they allow partners to take equity as part of the merger. They are transparent with the valuation structure and consider expenses that would be eliminated after the merger to increase the EBITDA and apply a multiple to it. They believe in the growth opportunity of coming together. Despite the market downturn, their firm's interest continues to be at an all-time high because of this approach to mergers. Cerity Partners continues to invest in the resources and infrastructure required to optimize their pillars, and is agile in experimenting and changing things to continue growth. • • • FOR MORE ON CLAIRE O'KEEFE AND CERITY PARTNERS: http://www.linkedin.com/in/m-claire-o-keefe-305b539 https://ceritypartners.com/ Corey Kupfer is an expert strategist, negotiator, and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author, and professional speaker. He is deeply passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast. If you want to find out how deal-ready you are, take the Deal-Ready Assessment today!

Using AI to Get Ahead of Business and National Security Risks . As data volumes continue to grow at a dizzying pace, the ability of businesses and governments to sort through all of that content and identify risks is getting significantly harder. On this podcast, Brad Hairston talks with Gary Smith, VP of Strategic Sales and Partner Development at Quantifind, who explains how his company's uses AI to solve this challenge and brings it to life through a real-life customer story involving pharmaceutical supply chains. . Here's what we talked with Gary about: *Overview of Quantifind *What “fusion chain” is all about *Why AI has become advantageous over the more traditional methods of due diligence when detecting fraud and bad actors *Key use cases that Quantifind has helped their customers solve *How Quantifind is helping detect supply chain vulnerabilities in the pharmaceutical industry *Why this type of supply chain issue is so critical to solve right now *What's next for Quantifind . To ensure that you never miss an episode of Transform NOW, be sure to subscribe!

In this episode, recorded live at ADAPT 2022, David and Lucas are joined by Connor Tracy, Director of Partner Development at Kukui. They talk about the struggles faced when building a new shop, the future of the automotive industry, and why shop owners hesitate to fire employees when they know they should.  Are you spending your nights at the shop or worrying about the shop? Get the numbers you need to see what's going on with each tech and each profit center, thanks to advanced analytics. Get Shop-Ware.com and get some sleep.Click Here: Get Shop-Ware.com Support the show

Our guest speaker is Mike Baker, Director of Partner Development for Rosedale International.

Mark Wittenberg Mark is a crypto educator with a huge following. He has been in Partner Development with the Verge currency ($XVG) Core Team since early 2018. He was also an exhibitor and Top Influencer at CES2021. Mark is currently on the board of advisors for Voice Life Inc , Hypersphere Technologies, and CasinoCoin. His links with cryptocurrency go as far back as 2010. His love for all things crypto is reflected in his very impressive 239,000 followers on Twitter( @itsmwittenberg ) Mihael Radoslovic Mihael is a member of both Verge and Voice Life teams. He was born in Rijeka, Croatia where he finished his education for mechanical engineer. He worked as an offshore mechanical engineer for 15 years where he was responsible for a team of engineers. However, he recently decided to focus on what he is most passionate about - changing the world for the better with new advanced technologies. As a true ambassador of decentralized and open-source projects, Mihael joined the Verge community in early 2017 and quickly realized he could support the project from within the team by managing the internal team action and communications. His roles in the Verge team have changed multiple times over the years and for the past two years he volunteers as Project Manager for Verge Currency. In September 2021 Mihael joined Voice Life as Project Manager where he oversees all aspects of the project and coordinates various departments to ensure all projects are delivered on time. He enjoys working with other individuals and teams on delivering the latest technologies and inventions to the world. --- Support this podcast: https://anchor.fm/crypto-hipster-podcast/support

Professional firms typically bill by the hour, as any accountant or lawyer knows all too well. But, as you'll discover in this episode, today's guest argues strongly for implementing a subscription-based model. Meta-consultant and business iconoclast, Ed Kless is the Senior Director of Partner Development and Strategy for Sage in North America and a Senior Fellow at the VeraSage Institute, a think tank dedicated to the elimination of the billable hour. He is also an author, speaker, and co-host of The Soul of Enterprise, a business podcast designed to champion the insight that wealth is created by intellectual capital. As you'll learn from our conversation, Ed has noticed a significant shift towards the subscription-based business model, where you have control over how you price the relationship you have with your customer. In this candid and thought-provoking discussion, Ed shares his expertise and advice when it comes to subscription-based pricing models for professional knowledge firms and best practices for firms looking to transition to this approach. We also touch on the difference between a client and a customer, the notion of serial transformations, and why Ed believes that pricing is an art, not a science. This episode will challenge the way you think about pricing and encourage you to consider the value proposition of a subscription-based model.Key Points From This Episode:Ed shares some insight into his role at Sage, as well as his 'why.'A look at why he believes that professional firms sell knowledge, not service.Why the business model that best serves this transfer or access to knowledge is not the hour.An understanding of the difference between clients and customers.The value proposition of a subscription-based model and how it serves customers better.Defining subscription-based pricing and what Ed calls 'serial transformations.'The Disney concept of 'plussing' and the mindset shift that comes with subscription models.Ed debunks some common misconceptions about subscription models.What Ed means when he says that subscriptions should be frictionless.Ed's belief that pricing is an art, not a science, and a look at his 'ensurance' model.Learnings from one of the biggest subscription success stories that Ed has seen.Where to start educating yourself, including Ed's recommended reads.Ed KlessEd Kless on LinkedInEd Kless on TwitterThe Soul of Enterprise (TSOE)SageVeraSage InstituteTSOE Episode 296: Subscription Pricing at Summit CPA — Jody GrundenManaging the Professional Service FirmSubscribedTime's Up!Connection Builders Alex Drost LinkedInBranch Out Podcast LinkedInConnection Builders LinkedIn

This is a short conversation, but we hit on a lot.  Tina Franchi is a rock star in the NY/NJ/CT, she is the Director of Partner Development. A title the covers A LOT of areas.  If you are in the greater NY, NJ or Connecticut area and in the tech channel, you need to know Tina. Learn more about Tinahttps://www.linkedin.com/in/tina-franchi/Want to become a Telarus selling partner?- Click here: https://www.telarus.com/become-a-partner/Support the show

Geri Fuehring and her husband Dave joined the Josiah Venture Czech Republic team full-time in 2015. There, they worked as local missionaries investing in students and leaders in their local church and community in the city of Olomouc. In the summer of 2019, they relocated to Chicago and are now serving with Josiah Venture as Directors of Ministry Partner Development. Their role is to help equip both nationals and missionaries-in-training to develop teams that will invest in their ministry work. The Fuehrings love being involved in the broader Josiah Venture team. They feel blessed and encouraged to be able to work in this role, serving the Lord with their shepherding gifts and life experience. In this episode, Geri shares about the call to full-time missions, the challenges of living in another country while all four of her adult children were in the states, her role with the online Prayer Room and how worship is warfare. One of her daughters identifies as transgender, and she shares how the Lord has taught her so much about his love and compassion. Learn more about Josiah Venture Website: www.josiahventure.com Social Media: @josiahventure Contact: social@josiahventure.com Josiah Venture Prayer Room: pray.josiahventure.com Josiah Venture Prayer Room APP: josiahventure.com/prayer-room-app

Mitchell Nolan, Partner Development at OperandiFi discusses his love for franchising and how he balances school, golf, and a business.

When this mobile marketer realized she was the first and only woman in Latin America to work for her company, she knew there was work to do. She is passionate about speaking up, taking action, and building community for the inclusion and representation of women in the mobile space. Camila Carneiro is the Team Lead of Partner Development for Brazil and Latin America at AppsFlyer, the world's leading SaaS mobile marketing analytics and attribution platform.Questions Camila Answered in this Episode:Tell us about how you grew into your current position as a leader at AppsFlyer.How are you so courageous and confident?What did you rely on to build your confidence when you had to live by yourself abroad?How have you been able to pass on what you've learned from Faith?How do we disrupt discriminatory social norms in the workplace?Do you have any male mentors or allies that have helped you?What advice would you give to women starting their careers?How do you recharge your energy so you can be the best version of yourself?What are some resources that you might recommend to others?Timestamp:1:20 Camila's background & AppsFlyer5:01 Being the first woman at AppsFlyer in LATAM7:05 What's made Camila stronger9:09 The stranger who inspired Camila12:34 How to encourage other women in mobile14:00 Refusing to promote events that aren't inclusive17:15 Are you represented?22:12 Exemplary male allies and organizations25:17 Number one advice to younger women27:57 Finding your purpose31:03 Defining who you are beyond your job37:50 Book recommendationsQuotes:(5:56-6:25) “Being the only woman, I found myself sometimes having to listen to men say bad things about women while I was in the room. I was like, ‘Guys, I'm here. I'm a woman. Stop saying bullshit.' And also I'd make them understand that I wasn't weaker. I had as much potential as they did, so I should be included in higher-level conversations; I should be involved in meaningful projects. Don't take it easy on me just because I am a woman.”(12:54-13:05) “When I started to hear things that weren't making much sense to me, things that I thought were unfair, I tended to speak up even if I wasn't heard. And most of the time, I was heard.”(21:18-21:28) “If you feel uncomfortable in whatever situation that you might be in because there are only men in the room or because you are feeling judged for being a woman, you need to build the courage to speak up.”Mentioned in this Episode:Camila Carneiro's LinkedInAppsFlyerEmail - camila@appsflyer.comBook - The Servant by James C. HunterBook - Becoming by Michelle Obama

This was an epic episode, a first time in person interview in an actual studio! Wow, it was fun, even with the technical issues we experienced with software and equipment that was new to me. We learned together needless to say. In this episode, we discuss what it takes to be number one, advice for suppliers and learn more about Randi Robison, Director of Partner Development for the Greater Utah region at Telarus. Learn more about Randi here- https://www.linkedin.com/in/randirobison/Learn more about becoming a partner with Telarus here- https://www.telarus.com/Support the show

Picture this: you've retired from your main career. You get serious about a hobby you've enjoyed, and it blossoms into a successful side business. Suddenly, you've got a lot to think about–and you need a registered agent, even if you're not quite sure what they do yet. All you know is that you need one. With that in mind, today's conversation is for business owners at every stage of life. I'm speaking with Kent Rockwell and Patrick Eyberg. Kent is a founder of and Patrick is the Director of Partner Development at Universal Registered Agents, which provides registered agent, independent director, and corporate services all across the United States.  In this episode, we discuss what exactly a registered agent is, why they're so relevant to business owners, when you might need one, and how to find a great one to help keep your wheels turning.  In this podcast interview, you'll learn: What a registered agent does–and why it's probably a bad idea to name yourself as a registered agent when you start a new business. What can go wrong when you don't have a registered agent. How registered agents get paid. What happens to business owners when they get served or miss an important deadline. Get Today's Show Notes To get a full recap of today's conversation, including the biggest takeaways, transcripts, and links to all the resources mentioned, visit GuidedRetirementShow.com/51 Learn More about Retirement Planning Find out more about retirement planning and Barber Financial Group, by visiting BarberFinancialGroup.com

Dan Frystak is a strategic sports and entertainment industry leader with extensive experience in creating and executing highly successful partnerships within the sports industry. Dan has held multiple positions with his company, CDW, where he is now the Sr. Manager of Partner Development. Within that role Dan works with CDW's network of technology vendors to design and create new partnerships within the sports, entertainment and charity space that demonstrate CDW's capabilities and their partners' technologies. Dan is also a familiar face and voice to those in the Sports Administration program as he is a frequent contributor to the Sponsorship course taught by Jim Andrews. We are always grateful for the time and insight Dan provides to the program and hope you enjoy Adam's interview with Dan Frystak.

In this episode of “https://www.teachercast.net/episodes/ask-the-tech-coach/ (Ask the Tech Coach),” Jeff welcomes Damian Matheson, the Director of Partner Development and Digital Portfolio Coach at Spaces.edu. Together, we discuss how teachers and students can leverage digital portfolios and the power of Student Voice to create exciting and long-lasting records of student achievement and innovation from Kindergarten through graduation. If you would like to be a part of future podcasts and share your thoughts about this great book, please contact the podcast. We would love to have you join the show. Join the TeacherCast Tech Coaches Network!Are you a Tech Coach or looking to become one this year? Are you searching for support in your position? The https://www.teachercast.net/TCNForm (TeacherCast Tech Coaches Network), is a brand new Professional Learning Network designed specifically for Tech Coaches and designed to provide weekly support for all Instructional Coaches. https://www.teachercast.net/TCNForm (Click Here to Join!) Contact the Podcast!http://www.teachercast.net/VoiceMail (www.TeacherCast.net/VoiceMail) Twitter: http://twitter.com/askthetechcoach (@AskTheTechCoach) Email: feedback@teachercast.net  https://pages.convertkit.com/84a156e499/1287317c40 (FREE EBOOK 40 Chrome Extensions Every Tech Coach Should Know)About our Guest: Damian MathesonDamian Matheson is the Director of Partner Development, and Digital Portfolio Coach with Spaces. His role has him focused on equipping forward-thinking educators with the resources (and knowledge) they need to empower their students to tell a story about why they are so much more than the grades on their report card.  About SpacesAdd https://spacesedu.com/features/ (About Page) / Company Social (https://twitter.com/spaces_edu (Twitter), https://www.facebook.com/spacesedu (Facebook), https://www.youtube.com/channel/UCBVJ7N4I37ZfeGYmgGp1LDw (Youtube)) #21for21 contest url http://futurereadyclassroom.com/ (http://futurereadyclassroom.com/) (April & May) Follow our PodcastThe TeacherCast Educational Broadcasting Network | http://www.twitter.com/teachercast (@TeacherCast) Ask the Tech Coach Podcast | http://www.twitter.com/askthetechcoach (@AsktheTechCoach) Follow our HostsJeff Bradbury | http://www.twitter.com/jeffbradbury (@JeffBradbury) Susan Vincentz | https://twitter.com/sv314dws (@sv314dws) Join our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by https://itunes.apple.com/us/podcast/ask-the-tech-coach-the-teachercast-educational-network/id1067586243?mt=2 (commenting on iTunes) today? I enjoy reading and sharing your comments on the podcast each week. Let's Work TogetherHost: Jeff Bradbury http://www.twitter.com/teachercast (@TeacherCast) | http://twitter.com/jeffbradbury (@JeffBradbury) Email: info@teachercast.net Voice Mail: http://www.teachercast.net/voicemail (http://www.TeacherCast.net/voicemail) YouTube: http://www.teachercast.net/YouTube (http://www.TeacherCast.net/YouTube) iTunes: http://www.teachercast.net/iTunes (http://www.TeacherCast.net/iTunes) Check Out More TeacherCast ProgrammingTeacherCast Podcast (http://www.teachercast.net/tcp (http://www.teachercast.net/tcp)) Educational Podcasting Today (http://www.educationalpodcasting.today/ (http://www.educationalpodcasting.today)) Need a Presenter?Jeff Bradbury http://www.teachercast.net/twitter ((@TeacherCast)) is available as a http://jeffreybradbury.com/ (Keynote Speaker, Presenter), or to Broadcast your conference LIVE! [convertkit form=1044050]

Keith Crumpler, Partner Development Analytics at Sony Music Entertainment, joins us on this episode of Marketing Mindshare. Keith tells us about the future of data analytics - how it empowers marketing teams to make decisions that enhance consumer experience and how data is powering the music industries from record companies to the artists themselves. For those looking to see how data can be used to help make practical decisions in their business, Keith walks us through his process, including how to avoid analysis paralysis and his choice for top analytic tools.

Conteúdo interativo: o que são? Do que se alimentam? Onde vivem?! Gustavo Souza, head de Partner Development da Rock Content nos responde tudo nessa entrevista (quase interativa!).

Today's guest on the Sales Vitamin Podcast is Adam Halim.  Adam is the Sr. VP of Business Development in North America for Flipp.  Flipp is a one stop marketplace for digital savings and deals from your favorite retailers.    Adam leads the sales efforts for Flipp across North America.  Adam is tasked with overseeing Sales and Partner Development at Flipp.  He works with the C-Level and VP Level at the largest North American retailers where he helps them drive digital transformation in the retail environment.  Flipp curates more than 5 billion data points per month collected from over 5 million users.   Thus, Flipp is reinventing the digital shopping experience.  Prior to Flipp, Adam led various businesses at Proctor & Gamble including retail innovation, eCommerce,  Market Strategy & Planning and the Amazon Business Development team.  Here's what we discuss in the episode: What is Flipp?The Print vs Digital gap. The Flipp platform.Sales leadership & strategy.Sales changes.Helping vs Selling. Key sales skills. Pandemic selling changes and challenges. Different or relevant?One sales vitamin. and much more.  Connect with AdamOfficial WebsiteLinkedIn