Podcasts about sme branding

Looking for ways to navigate and get yourself known? This media and branding conversation with Kristen Crowley will give you the guidance you need to have your business seen. The TV powerhouse helps women in the wellness industry with an ultimate branding retreat. Kristen comes in to deliver mad value on how to grow your business and get sh*t done (her words, not mine). You'll learn why posting once a day is not a sustainable strategy and what to do instead. And you'll discover the do's and don'ts when you are starting out your fitness business using little to no money. Get ready for a no-fluff conversation here!  FREE Brand Image Webinar - We reveal our three step IDACON method to building a brand that converts Retreat information Social Media Links:Kristen Crowley on IGReframe Your Brand on IG If you enjoyed this episode, make sure and give us a five star rating  and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox. STRONG Fitness Magazine Subscription Use discount code STRONGGIRLResourcesSTRONG Fitness MagazineSTRONG Fitness Magazine on IGTeam Strong GirlsCoach JVBFollow Jenny on social mediaInstagramFacebookYouTube 

On today's episode Herbert let's us in on the increased importance of branding for SMEs in the digital age. “If the market has moved, the ball is your court to move to where the market is, or be eliminated by the transition.”

Greg has had an incredible journey and with it great stories to tell from his Pro-Basketball playing days at Greek's Olympiakos to launching his first Agency and selling it to SFX, working with David Stern at the NBA, joining Madison Square Garden, Guggenheim Media, Ticketmaster in senior roles to now bringing his passion for sports to Hollywood with game1.  Listen, learn and get inspired.   Key Highlights From playing basketball at the University of Connecticut to going back to his roots with Olympiakos in Athens, Greek SME Branding story, after re-branding “The Patriots” (no not those Patriots), over 1,500 re-branding assignments across sports from Colleges to athletes Acquisition of SME by SFX Sports in late Nineties BrandThink, his new baby, taking branding to a strategic level Call from David Stern, after re-branding Detroit Pistons successfully, re-positioning of the League globally Early days of the Charlotte Hornets franchise – tough job in tough environment, small market team Back to the Big Apple, Madison Square Garden, focused on bringing in new Revenue Guggenheim Media – Dick Clark Production – exposure to entertainment and branded content Missing his Sports Tribe, swing back into Sports retooling Ticketmaster Sports Division Game1 -  Sports, Culture and Stories -  combining his passion for sports with his Hollywood partners Basil Iwanyk (John Wick franchise) and Michael Smith (ESPN Sports Center) Becoming a “storyteller” from short form, documentary, feature films to Podcasts in Sports Back to being an Entrepreneur The meaning of “Elevated Content” Forty projects in pipeline from Feature films, scripted, unscripted to podcast The Last Dance, amazing storytelling and perfect timing Danica Patrick, former Race driver, new show about Equality – Oprah Winfrey watch out Content distribution & Funding/Financing strategies Covid's challenges and opportunities      About Greg Economou is a Co-Founder and Partner of game1, the cutting-edge content incubator that sits at the intersection of sports, entertainment, and culture, producing an array of sports-related content in conjunction with the world's greatest athletes, teams, leagues, and their counterparts in the entertainment industry. This content includes feature films, scripted and unscripted television and digital programming, as well as audio programming. In his role at game1, he helps oversee the day-to-day operations of the company, while leading all revenue generation and white label studio efforts. Economou also manages his own advisory and investment practice formed in 2016 that focuses on helping a variety of businesses succeed in and around the sports and entertainment industries through strategic counsel and at times financial support and investment. In this capacity, he and his team oversee a series of advisory assignments that range from strategy development, branding, marketing, and digital to client acquisition, business development and sales as well. Prior to launching game1 and his advisory practice, Economou served as Chief Commercial Officer & Head of Sports at Ticketmaster. In this role, he directed the company's extensive sports division, overseeing all Ticketmaster products and services delivered to clients throughout professional sports and college athletics, while also leading all new business development efforts as well. Economou also had responsibility over all of the company's industry sales and marketing operations, including sales operations, brand marketing, enterprise marketing, sponsorship and partnership marketing, event marketing, as well as all premium product sales and services included in the Ticketmaster Agency offering. Economou previously served as the Executive Vice President & Chief Revenue Officer at Guggenheim Media/Dick Clark Productions where he built a thriving branded content practice with over $250M worth of deals in four years. Prior to that, he served as Executive Vice President of Revenue Performance for The Madison Square Garden Company (CRO) where he oversaw multiple billion-dollar revenue portfolios. Economou has also held senior positions as the EVP of Business Operations & Chief Marketing Officer of the Charlotte Hornets (COO) and SVP of Marketing & Communications of the NBA (CMO). In addition to the above-mentioned roles, he also co-founded and sold two successful sports industry-centric consulting firms, BRANDTHINK and SME Branding. He began his career in sports as a professional basketball player in Europe, playing for Olympiakos in Athens, Greece – following a successful collegiate basketball career at the University of Connecticut. Economou also serves on several advisory boards, including Journey One, LAFC, Merchant Advocate, OpenNode, ReachTV, and Sportsdigita, while formerly serving on the advisory boards of The Player's Tribune and the American Film Institute.  He lives in Santa Monica with his fiancé, Juliette de Campos, and his three sons, Rip 20, Luke 17, and AJ 15.   ----------------------------------------------- If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too. ----------------------------------------------- The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting.  It's a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic.  The direction of the discussion is truly influenced by the participants of the given session.  It's a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list.  Please register HERE ----------------------------------------------- Follow us on our social sites for the latest updates Instagram: https://lnkd.in/ferKA6N Facebook: https://lnkd.in/fw7Z_9h LinkedIn: https://lnkd.in/fVQzNj5 Website: https://marcusluer.com https://marcusluer.com https://marcusluer.com/mastermind ----------------------------------------------- Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ -----------------------------------------------

Dan Simon, Creative Director of Studio Simon in Louisville, KY, joined the show to discuss his lengthy career as a sports designer. Dan began his career at a west coast design studio who allowed him to freelance at night using their equipment. Him and an account rep wanted to pursue sports branding and ended up creating some mocked up work with acual sewn jerseys and it eventually led Dan down a 30-year path of designing for sports. We discuss how tough it is, even today, to win quality clients in sports design, why he chose his name for his studio instead of a made up name and why the former is important. Dan tells the story of working on three Super Bowl logos, including the patriotic XXXVI logo of the 9/11 season. Finally, we discuss how the industry has changed, burnout, and how to run a studio in a commoditized design industry. Dan is a treasure trove of stories and was the first-ever in-house sports designer for a profesional sports franchise. Listen along as he shares his story. Mentions Include: Studio Simon Studio Simon on Instagram Scott Mednick SME Branding Duffy & Partners Charles S. Anderson Design Co. Ep. 15 with Matt Stevens The Max 100 Project Ep. 84 with Ross Yoshida Ep. 74 with Brian Lindstrom My next guest is Tori Boykins, a talented graphic designer for the Kansas City Royals. Tori has had a fast rise to becoming one of the most talented designers in professional baseball. Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support and keep the podcast sponsor free by joining the member community or purchasing merchandise from the Makers of Sport® shop. Additionally, if you enjoyed this episode, please rate and/or write a review of the show on  Podcasts and be sure to follow host @TAdamMartin and Makers of Sport® on Twitter & Instagram.

The guys are fortunate to be able to steal a few moments to check in with SME Branding’s Director of Brand Strategy & Development, Conor O’Flaherty, to discuss the new logo process. SME was on campus to meet with key groups as it begins to formulate the brand identity for the new Fighting Hawks nickname and how it will tie in with UND’s long-established brand. We’ll get into the timeline, some of SME’s client base, the process involved in creating the look, and the challenges faced in any design. Jayson also somehow works a mailbag question into goalie nation being upset with Wigness.

“You need to sketch...you just need to doodle…don’t even go to the computer until you absolutely know you’ve flushed it out in your head and run through every iteration you possibly could…the computer and Illustrator and Photoshop are just tools…the solution comes from your head, not from the pixels.“ On this week’s episode, Eric Bodamer joins the podcast to give us some insight into his career as uniform designer for the NHL. Having worked at major brands Nike, Abercrombie & Fitch, The Gap, Target and now Adidas; Eric sheds some light on apparel design and especially uniform culture. From breaking into the uniform design industry by answering an open call from Nike in an L.A. newspaper, to creating iconic Hall-of-Fame uniforms for the Czech Republic, to designing the most recent Stadium Series uniforms for the last year of Reebok's NHL contact, Eric has had an extensive and interesting career in uniform design. He is truly one of the pioneers in the industry. We discuss the public’s obsession with uniforms, the cultural impact on designing uniforms for international teams, as well as Todd Van Horne’s legacy at Nike. Lastly, we touch on the latest release of the NHL Stadium Series jerseys, a set of uniforms Eric and his team created at Reebok/Adidas; including discussing their thinking behind the concept, as well as functionality of hockey sweaters, and debate the potential future of uniforms under the Adidas contract. Mentions include: Todd Van Horne MoS Ep. 9: Rodney Richardson Tinker Hatfield Charles Goslin, American Graphic Designer, Pratt professor Paul Rand Saul Bass SME Branding Houston Texans logo by Verlander Design MoS Ep 40: Jon Contino Dominik Hasek, 1998 Olympic Jersey Mike Jeffries, Former A&F CEO) Ricardo Crespo Aaron Masik Charles S. Anderson Design Jony Ive, Apple Dieter Rams, Braun Massimo Vignelli Stadium Series NHL Our next guest is going to be Michelle Cruz, Senior Art Director of the New York Red Bulls. Michelle has had an extensive career in sports with stints at ESPN and the New York Knicks before joining the host MLS franchise. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"If you are gonna wake up every day and you are gonna go to a job that you truly love and you're truly passionate about and it makes you happy, then it doesn't matter if you're pigeonholed." Alexandra Mount is a lady of many talents. Not only do those talents include design, but also athleticism (she played D1 lacrosse), a sense of humor and resilience. On this week's episode, Alex joins the podcast to discuss her rise in an extensive and ambitious sports career to the biggest sports brand in the world where she's currently an art director for the Consumer Product division of the NFL. Alex tells her story including playing lacrosse at Boston University while majoring in graphic design to her chance meeting while teaching sailing classes to what happened to be the wife of SME Branding's Ed O'hara. Her career lead her from SME to an ambitious and persisitant sports design job search which included walking directly into MLB Advanced Media in Chelsea Market in Brooklyn. Alex discusses her search, perseverance and her eventual landing at Madison Square Garden where she worked on projects for the New York Knicks and the New York Rangers. Many in this industry are afraid of getting pigeonholed as a "sports designer", Alex gives her point of view on this and we reveal some of the multiple avenues in the sports industry one can work and create in. We dive deep into discussion about the growth of the game of lacrosse, specifially women's lacrosse and the importance of women's sports. Lastly, Alex touches on what she does day-to-day at the NFL as she describes her internal department gives us some ideas of what the NFL Consumer Product Division is working on in regards to lifestyle branding and products. Mentions include: Alex Mount on Twitter Right Amount Design SME Branding Ed O'hara Episode 31: T.J. Harley MLB Advanced Media in Chelsea Market, Brooklyn IMG College Michelle Cruz, Senior Art Director, New York Red Bulls Red Bull's Red Bulletin The Art of Flight Paul Rabil (lacrosse) Episode 5: Steve Vollmer, Jr. Our next is Rebecca Feferman. Rebecca is the head of SXsports, the sports & technology track at the world renown South by Southwest conference in Austin, TX. Rebecca will be joining the podcast to give us some insight into the conference's offerings this upcoming year for the sports track and discuss the future of sports, startups and technology. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

Imitation is an unfortunate thing that happens oftentimes in our industry. Especially in the creative side of the sports business. We often see popular designers getting ripped off by Instagram "sports edits" or see colleges or professional teams steal taglines from other teams. Imitation is a natural human trait, yet there is a proper way to imitate and not be a theif. In this Halftime episode, I discuss the differences between imitation and inspiration, how to think outside the box to get inspired, subconscious inspiration and when to imitate for learning purposes. I also touch on the work of Jonny Ive and how he was influenced by famous industrial designer and minimalist, Dieter Rams. Mentions include: Tinker Hatfield, Nike Air Jordan 14 The Art of Manliness, How To Become a Better Writer: Copy the Work of Others Johnathan Ive, Apple Dieter Rams My next guest is Alexandra Mount. Alex is an art director for the NFL's consumer product line. Prior to the NFL, Alex had stints at SME Branding and Madison Square Garden where she worked on visual design and campaigns for the New York Knicks and New York Rangers. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

In this podcast I am joined by Gerard Tannam from Islandbridge Brand Direction and Ross Good from Pubble.co We explore the branding challenges for a SME Pubble.co who provide a website based messaging service. Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.

"Design by focus group, is like ordering a pizza for 10,000 people." On this week's episode, the co-founders of Torch Creative (Brad Bishop and Michael Thurman) join the show. Torch is a creative branding shop based out of the Dallas, Texas area that has worked with many clients ranging from NCAA Division I to Division III colleges to the NHL. Brad and Michael discuss how they got into sports design and what made them decide to make the jump in to starting their own creative business, which includes building their company on the side while they each worked full-time jobs during the day. We also touch on navigating the bubble of the college athletics business and making connections in a world where everyone knows everyone and references are key. Including how to handle vitriolic feedback from alumni or forum keyboard warriors. Many of Torch's sports branding projects include custom typography. The guys give us some insight into their passion for creating custom letters, as well as touching on the visual style of athletics in the 90s and how identities are moving back into a more timeless style. Lastly, we discuss Torch's work on the Stanley Cup logos for the NHL. Mentions include: Torch Creative on Twitter Torch Creative's website Torch Creative on LinkedIn Brad Bishop on LinkedIn Michael Thurman on LinkedIn SME Branding Hall of Fame Racing, Nascar Torch's first college branding project: NSU Demons Chris Creamer's SportsLogos.net Paul Rand University of Northern Colorado athletics branding Steve Jobs book Creativity, Inc by Ed Catmull of Pixar Stanley Cup Logos Our next is Kyle Bunch. Kyle is the Managing Director of Social at R/GA and a co-founder of Blogs with Balls Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.