B2B Marketing Talk for CEOs

Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs have been misled to follow big tech and over the years new business development has been handed over to marketing, who have never sold direct or communicated direct to decision makers, yet they have been driving all activity that determines new sales.Pipelines have diminished, sales are never enough and yet there appears to be no solution on the horizon - until now.Join us as we review 2023 and share our plans and strategies for next year. Yes, we still have even more to explore that B2Bs are not doing. It's going to be great!

If your prospects don't know who you are or what you do, you're finished! After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ideal prospects, keep them engaged and get their respect to the point of wanting to do business with you. If you've been in sales for any amount of time, you will know by now that marketing departments keep failing and they refuse to research and change for fear of being given the boot for not doing this earlier. B2B buyers, MDs CEOs or employees do not want to be pestered by BDRs or spammed by marketers. That's why you need to watch this weeks' live stream to get the inside track on what you can do as a salesperson in your organisation that will start to change how your prospects respond to you.

In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, into your business development toolkit. This concept, while relatively new, is proving to be a game-changer for those who embrace it.For sales professionals and CEOs, understanding and mastering this approach is no longer just an option, but a necessity. The traditional methods of reaching out to potential clients and partners are becoming increasingly saturated. In such a scenario, live shows offer a unique platform to engage with your audience, showcase your brand's personality, and provide value in a dynamic and interactive manner.The essence of this strategy lies in its ability to combine various segments — from insightful interviews with industry leaders to practical demonstrations of your products or services. It also allows for the seamless integration of advertisements, ensuring that your marketing efforts are not intrusive but rather an organic part of the content. This holistic approach not only elevates your brand's visibility but also establishes your company as a thought leader in your industry.As we delve deeper into this exciting new avenue, our live stream show, "LiveShow Blueprint: B2B Success," will serve as a comprehensive guide. We'll explore the most effective processes to organize and execute a live show, identify various engaging segments, and plan the inclusion of advertisements and guest appearances. This is an unmissable opportunity for salespeople and CEOs committed to pioneering in the B2B realm and driving substantial revenue growth. Join us to unlock the full potential of live broadcast programs in your business strategy.

Ask your questions about new business development and prospect engagement on LinkedIn -  or you can post/ask beforehand.Call: 0800 970 9751Text: 07547 187383Email: nigel@salesxchange.co.ukChat: https://lnkd.in/eUH6aEWKThis is an opportunity to get advice, help or ideas on direction when it comes to new business development for B2B technology, SaaS and Services organisations and exploring ways of changing the outcome on your existing activities.We'll also be giving some updates on the work we're doing now and over the next few months as this approach is constantly developing as you would expect.Our shows are to challenge the existing status quo of demand gen, ABM, pay-per-click and some of the more unsavoury tactics adopted by marketing departments to help you review your new business activities and grow your profitability.

Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!How's your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?Is marketing ‘smashing' their KPI's? Do you feel like you've been shut down and silenced if you complain about their performance?We both know that not much has changed in B2B sales for the past ten years or so, and so it's unsurprising you might be questioning what's going to happen next.Since the emergence of marketing automation and demand generation, sales strategies have been hijacked by marketing, restricted the earning potential of salespeople, and cornered much of the available budget each year, simply because boards of directors have been misled by the empty promises of marketing.The reality is that sales has changed and if you try and bring back the hey-days of yesteryear you are going to be disappointed. finding interested parties is nigh on impossible and when you do find business prospect, they don't want to meet you, and certainly not face-to-face.A quick heads-up, your prospects want to self-serve, self-educate and remain anonymous until they're ready. Marketing have known this since 2014, when they found out 97% of businesses didn't want to fill out a form. Did they tell you? No. Yet still they bang on about demand gen, lead gen and ABM.There are few opportunities these days to watch, listen, and evaluate a new approach that dispenses with marketing and places sales firmly back in the driving seat.Digital marketing and automation are the definitive ‘emperor's new clothes. If there was ever a live show salespeople needed to watch, it's this one. - 16/11/23: Discover The B2B Strategy For Getting New Business in 2023/4 #08- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers! #09Also, check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Salespeople need to lead the way. Learn and add these new skills to become irreplaceable!Change your strategy before your competition does. This will be your new gold-rush!

The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.This doesn't mean it's another opportunity to pitch the company. You already do that on your sales pages and throughout your website – I hope you do anyway!Join me in this week's live show where I walk you through my journey from starting out in technology sales in London's West End through to where I am now, attempting to communicate this message to every B2B organisation in Technology, SaaS & Services Sales.

When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation. Everyone wants the new idea, product, or plan to work.  But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.What if the foundation is flawed?  What if the basis of our business intelligence is misguided but we have never had these errors pointed out?  What if we are too blinkered, or worse misled, to even want to investigate these issues?Well, that's what has been happening for the past ten to fifteen years.  No matter what your plans are for your future, you already know what you are going to be doing to affect growth in your business, what technology, SaaS, or services you are going to project to potential prospects and possibly, you have already mapped everything out in a revised budget projection for Q or Y 24/25.History and statistics say you will not achieve much more than you did last year if you use the same strategy and tactics you have in the past.Repetition has been the mantra of marketers.  Why change a strategy that keeps paying them a salary?  Why do anything different than all the competition.  No one can be fired if everyone is doing the same thing – right?

26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! -  Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consultant to help you.When it comes to sales and marketing in the B2B arena, I can safely say you're going to be in for a bumpy ride and quite possibly you'll lose your company – why – because in the main, you are being told a bunch of ‘huey' because very few, if any, know the necessary blend required to build an effective sales and marketing team – fact. If you think I'm talking nonsense, join me this Thursday at 11:00am (or watch on catch-up) to learn why Recruitment and Talent Acquisition are unable to fulfil the roles they purport to offer in today's cut-and-thrust of B2B Technology, SaaS and Services, sales and marketing.  

Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what they need to be doing - that will make all B2B digital marketers quake in their boots.Nigel will be revealing the dirty little secrets of the marketing industry and will also give you the opportunity to access a live Q&A session at the end of each show, specifically for CEOs and business owners, and if marketers are brave enough, they can message him too!Below is the advert text being promoted on LinkedIn: -

Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades.This is the 'New Business Expose' you have always wanted to hear… this show is unscripted, giving businesses both barrels when it comes to what they need to be doing - that will make all B2B digital marketers quake in their boots.Nigel will be revealing the dirty little secrets of the marketing industry and will also give you the opportunity to access a live Q&A session at the end of each show, specifically for CEOs and business owners, and if marketers are brave enough, they can message him too!Below is the advert text being promoted on LinkedIn: -

Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned…In this article, I share my valuable insights of hosting the previous live shows along with my co-host Liz Maine, my wife and business partner.  This final live stream show in this series, discusses how businesses can use Live Streaming for Digital Selling to include email and social media advertising to reach their total addressable market more effectively than traditional telesales or cold calling.Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Roadshows, Events and PodcastsShow 6 - Live Streaming: Digital Selling ReviewThe content below offers a written guide to embracing Live Streaming and Digital Selling, providing practical tips and real-life examples that will change the way businesses approach sales and marketing.

SummaryLive Streaming - Live Show #05 - In this penultimate show, I talk about all the possibilities of live streaming B2B events and roadshows and illustrating what you can achieve from doing shows at strategic locations to possibly revolutionising the way your whole industry engages with prospects.I share a groundbreaking approach to B2B sales and business development. You will learn how combining email marketing, social media ads, and weekly live streams can skyrocket your company's growth, outperforming traditional telesales and cold calling methods. Discover key takeaways, FAQs, and a conclusion that will leave you eager to embrace these innovative strategies.Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Events & RoadshowsShow 6 - Live Streaming: Digital Selling Review

Live Streaming Show #04 - This is the big one! Live Streaming to B2B prospects at Scale.  This is the Digital Selling strategy that only a few businesses will do straight away because they're the innovators and early adopters!  There is a window of opportunity for business who embrace this strategy because it will be first-come-first-served and because those businesses will create the maximum awareness and engagement before their competition can.In this article, you will learn how your business can grow and reach you total addressable market through a combination of email, social media advertising banners, and weekly live stream shows. This innovative approach will replace traditional telesales and cold calling, providing a more effective and profitable way to engage prospects.As a seasoned business professional with over 30 years of experience, Nigel Maine shares his insights and strategies in this series of six live stream shows. Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Roadshows, Events and PodcastsShow 6 - Live Streaming: Digital Selling ReviewPut some time aside to watch the series as it will change your outlook on new business generation and B2B Sales!

Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website. Traditional B2B sales strategies like telesales and cold calling have long been the standard for companies looking to grow their businesses. However, these methods are often time-consuming, inefficient, and can lead to missed opportunities. As a seasoned business professional with over 30 years of experience, I have discovered a more effective and profitable way for businesses to grow and reach their total addressable market, using a combination of email, social media advertising banners, and weekly live streaming shows.Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Roadshows, Events and PodcastsShow 6 - Live Streaming: Digital Selling ReviewI hope you enjoy the above video as I explain all the relevant aspects of Live Streaming & B2B Promotion.

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there.  Here's the show outline: -Show #2 Creating Content Prospects WantThe Problem with Marketing & ContentDark Funnel & Dark SocialBrochures & BooksThe Difference Between Blogs & ArticlesPersonas vs Relevance – Primary/Secondary…Create Anything a Prospect WantsJust to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: -Show 1 - Live Streaming: B2B AdviceShow 2 - Live Streaming: Digital Content for B2B SuccessShow 3 - Live Streaming: The B2B Exposure and Promotion PlanShow 4 - Live Streaming: Engaging B2B Prospects at ScaleShow 5 - Live Streaming: B2B Roadshows, Events and PodcastsShow 6 - Live Streaming: Digital Selling Review

B2B new business development is in desperate need of change.  After many years I have developed the ideal strategy for technology, SaaS and Services businesses to adopt immediately at very little cost.The issues surrounding poor business performance in terms of sales is self evident.Listen to this podcast and make your own decision what your business should do next.

When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO.  However, when it comes to new strategies and direction, one can only execute plans based upon the available information.When it comes to sales and marketing, CFOs can tend to shy away because much of the conversation is irrelevant unless they want more budget.  And that's exactly why there's a problem.  The budget marketing have been depleting has proven to be wasted and to drive this home, the average tenure of CMOs is dipping below eighteen months.Every business needs new sales and new customers, but it's not as easy as some think.  Because of the complexity relating to marketing, sales, IT, customer service and success, a new perspective is desperately needed to help steer your business through this problem and it's not a matter of cost (it will cost pennies!).After my thirty five years in business, I can confidently say you will have never listened to or read anything like our recommendations how to restructure your B2B organisation, yet as CFO, you are the only person who will dispassionately review any recommendation, based upon the financial viability and benefit to your company.This will be the most exciting and revealing 60 minutes you will have encountered about the possible new direction your business can follow to increase sales and growth whilst at the same time reducing operating costs and increasing profitability.If you want to download a written copy of the podcast which includes the diagrams and statistics, follow this link to the salesXchange web page. 

So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business.  The trouble is, the main players involved are realising that the activities they were used to undertaking don't work.It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on at an alarming rate, dipping below eighteen months as the average tenure.Nigel and Liz explore the reasons behind this disturbing trend and provide some ground-breaking alternatives to securing new business without breaking the bank. 

Join Liz and Nigel they review the impact of the COVID lockdowns and explore whether or not the issues that have been revealed were as a result of the lockdowns or perhaps they were factors that were simply waiting to come to the surface and were inevitable.Generating new business has never been more sensitive or even confusing for many people.  Fortunately Nigel & Liz have got some of the answers.    

More opportunities than you can imagine: Going live isn't just for B2C organisations, it's a complete approach to communicating who and what you are as a business. When it comes to B2B, live streaming has so many possibilities and opportunities, it's mind-boggling. Join Nigel, Liz and Dean as the talk about what else live streaming can do for your business.

Institutional Descriptions Damage BusinessWe have all accepted the demands of financial institutions to conform to the compliance guidelines for our businesses. Well, we would wouldn't we, especially as no one wants to get in to trouble with the Tax Man. However, some of the descriptions unwittingly force businesses to adopt unworkable practices that do far more harm than good. This is the most important B2B Live Stream you will ever hear...

Telesales is unsustainable and not financially viable!First you need to grasp the cost side of things! A telesales person or Business Development Representative will cost you about £4k per month and 'dial' approximately 1400 times per month (60-70 calls per day). Live Streaming will cost you about £1000 per month and you will email 40,000 people per month and a percentage will be looking to buy your product. But there's even more to Live Streaming than just the cost and exposure benefit.

Is your digital content accessible and up for the job?After spending time preparing and setting up your live stream, once it's over, where can your prospects go and what would they expect?Join me today as I cover this important element of the new business generation process.

Getting Ready to Live StreamThe tech or kit you need to start live streaming is so basic that all you need is an iPhone. But we both know there's more to presenting your company than tapping on your phone and going live on Facebook or YouTube. This livestream recording talks about the reasons behind going live, the equipment we use and why we use it.

Business Expectations Have Changed, but B2B Has Not...Taking the plunge and going live is one of the most exciting things you can do in business. I did it, I know. It's a bit daunting at first, but the long term benefits are incalculable. Join me as I take apart the marketing industry...and show you how to turn your business into a NEW BUSINESS GENERATION MACHINE.

Join us as we discuss some of the war-stories about cold calling and how you can change your exposure to new prospects, almost over night through live streaming and exploiting that database sitting on your servers that no amount of telesales people could never ring up and talk to.We also have Alex Hilditch from Marketscan who are the experts at delivering the most accurate data you need, by applying a blend of ABM know-how and market intelligence, they will bring your data up to a capacity that returns the best 'odd' you've ever obtained in B2B selling.

Nigel, Liz and Dean talk about the latest lockdown in the UK and the historic problem that marketers have caused business owners. It's not a pleasant subject, but the facts speak for themselves; 500,000 businesses start every year, of those, 20% fail in the first year, 30% in the second, 50% in the third and by the tenth year another 70% bite-the-dust. Of the businesses that receive investment, 40% fail, 75% never make their investors any money and 95% never achieve the targets they forecast.Add to all this, since 2014 CMOs only keep their jobs for an average of eighteen months.It is the belief of salesXchange that marketers are to blame for persistent disastrous business performance due to their blind reliance on marketing automation technology that became commonplace at around 2010.Listen to our trio of critics and discover where it's gone wrong and what you can do to make sure you don't become simply another statistic, especially during this second lockdown period.

There has always been a question in my mind about the success of businesses. Is there a methodology to guarantee success? If the inventors or entrepreneurs are really intellectually brilliant, why can’t they stop their businesses from going under? These thoughts continued to plague me throughout my career, until now. Start-ups, funded or not, want to grow their idea. Initially they talk to their friends and associates to generate interest and start making cold calls to promote their product. After some initial success they apply for Angel or Venture Capital using their sales statistics to support their business plan and forecast income. Typically, the business plan indicates they will employ a CMO and marketing team to scale their operation. The plan includes expenditure to implement a raft of marketing technology and certain strategies to increase exposure. To investors, Directors, VCs and accountants, this plan and approach would seem acceptable and the investment goes ahead. However, typically, within eighteen months or so, the CMO is replaced for failing to perform as required. Then comes the disheartening statistics of business failures.Some StatisticsStart-up Van commented (on the Financial Times backed www.sifted.com website on 03/10/2020), that a whopping 90% of all start-ups fail by the third year. Of businesses who receive venture capital:40% fail completely 75% fail to provide a return on investment for the investor95% fail to achieve their documented targetsStatistics from:Harvard Business ReviewPutting financed start-ups to one side. Of every size and type of business, the incomprehensible statistics are as follows:20% fail in the first year30% fail in the second year50% fail in the third year70% fail in the tenth yearStatistics from:www.fundera.com - What Percentage of Small Businesses Failwww.dcincubator.com - 60% of new business fail within three yearsWhether you want to rely on statistics from Harvard or from a business operating from a van trying to help start-ups, we can be assured that between 40% to 90% of start ups fail.Based on the above, it is abundantly clear there is a systemic problem that needs to be addressed.We published a white paper that can be downloaded from our website.

Nigel and Liz Maine, the Founders of salesXchange give you an insight to some of the problems associated with current day marketing and give some cast-iron reasons to not go back to the way marketing has been done in the past.There really is a powerful reason to not keep doing what you've always done and getting what you've always got!Key Takeaways...The business landscape has been changing since the 1950's, cold calling has been reduced to a 200-1 shot and chasing people down, simply because they visited a website is a sure-fire way to upset potential prospects.Listed to this enlightening podcast as it may possible change your outlook to marketing forever.

In this episode we are joined by Dean Grimshaw, our Head of Syndicate Management to discuss the 'State of Play in May 2020'.We are five weeks into the Global Lockdown and we all think most businesses are in for a rough ride for the foreseeable future, not just because no one was prepared, but the lockdown comes on the back of the marketing industry failing most businesses because of apathy, blame and a lack of understanding the demands of customers.In simple terms, business owners have been mislead by two factions (sales and marketing) who have refused to learn new skills and define a new way of working that actually embraces the digitally transformed, i.e. you and I.Most business people know what they want and when, however, sales and marketing are still calling prospects 'marks' and infer they can 'steam in and close them down', whether they like it or not.Listen in to our candid conversation and see if you recognise some of the various scenarios that have dominated sales and marketing and hear how we would put the world to rights - in respect of marketing :)

This is no time to be finger-pointing. Governments around the world have done something unheard of and unprecedented. The world is closed for business!Seeing as we're all in the same boat, except for 'essential services', now is the time to evaluate the present and plan for the future.We all have a unique opportunity to decide if we want to cower and lick our wounds or ensure we come back stringer than ever before and can anticipate the next wave.B2B Marketing has and will continue to get a bashing as many of the marketers are still hawking the same old strategies dating back to the 1950s.Now is the time to review your content, your strategies and expectations and cast off the elements that are not working for you, including staff and plan for the the rebound. Only you know what your products are capable of, but as the business owner, you need to take hold of the marketing reins and demand your staff work toward a plan the gives you the most widespread and consistent exposure whilst contributing to your overall profitability.Join Nigel & Liz as they talk about their strategies you can adopt during the lockdown and beyond.

In today's podcast we were joined by Graham Bunting and Dave Pitts, the joint founders of Trust Partners who advise and help execute sales and marketing strategies for businesses who want to enter the UK technology market, but don't have a UK presence.It can be a very costly and time-consuming exercise branching onto a new country as we would probably agree, one is just as competitive as another, however, if you have 'trusted partners' who can ensure that your plan can be effectively implemented with significant experience from those you want to establish your business, then this podcast is essential listening.It's important for any business to get the inside track on any potential advisors and also for any businesses who are stating to think about new routes to market.Hope you enjoy this episode.

As we enter a new decade and look back on 2019, this podcast with Nigel and Liz reflects on their journey to get Social 334 underway and to launch this important framework for the B2B sector.It became apparent that there was very little genuine and useful B2B Marketing advice being given to CEOs. Nigel says this because every B2B Marketer is doing the same thing, i.e. demand generation or lead generation by hiding/gate-keeping content behind an email request in order that sales can telephone to get an appointment.Whilst this approach dates back to the 50’s, most people prefer not to give out emails and receptionists refuse to allow cold-callers to speak to the person who downloaded the document. Even the marketing automation platforms are stuck in the 50’s as their objective is to distribute and track, via IP addresses and then by joining the IP address to an email address to give a company a clear picture of the browsers behaviour. One of the main drivers for the salesXchange framework Social 334 was the realisation that many B2B marketers did not have a definitive plan that included podcasting and video, let alone applying a strict approach to the creation of, what is simply termed, a blog.Nigel & Liz talk about the best way to exploit SEO and you’ll be surprised, it’s not simply to get your articles stuffed with a few keywords. Rather, it is to apply a process to a blog/article that ensures the ‘piece’ is extremely helpful, answering multiple questions and is regularly edited and re-dated to ensure browsers don’t think you’re slacking. This also ensures your articles gain positioning in the Google ranking on the search engines. Enjoy the podcast…

Nigel and Liz Maine, the Founders of salesXchange give you an insight to the origins of salesXchange and where they both came from, their past work lives and experiences that made them the people they are today. This podcast is not really a 'fly-on-the-wall' expose, but it is a real life chat that helps business people decide if Nigel and Liz are 'people like you?' and if they are the type of people you'd like to do business with.Key Takeaways...The business landscape has changed dramatically. From the leap-frogging technologies at our disposal to Brexit to General Elections. Contending with all this can make life difficult for businesses to get to a place of trust with new suppliers, especially if the new supplier is advocating something different than the competition.Authenticity can appear false, but Nigel and Liz hope that you will warm to their approach and recognise that this is something that rarely gets communicated with most businesses. Perhaps this is something you might like to do with your business?

We've all done it...yep,, we've all spent a fortune on pay-per-click (PPC) with Google and possibly lost every penny. Of course, some people swear by PPC, but in reality, is PPC a viable B2B marketing option when selling software, hardware or professional services?Unless you have a methodical strategy that is geared around writing for vertical markets and you have segmented and identified the personas that operate in your preferred markets - don't do pay per click. If you're sending people to your prospective browsers to your website home page - don't do pay per click. The longer answer is also to ensure you have specific measurable landing pages written for each persona and that the language you use matched the people you're planning to communicate to - i.e. CEOs, Managers or Information Gatherers.For more information about PPC, Landing Pages and all the juicy B2B Marketing Strategies, videos and blogs take a look at our website salesXchange.co.uk

Don't believe the hype. There are so many self-proclaimed 'marketing gurus' out there, it's easy to be decieved into believing you need to keep all the 'plates spinning' to either stay in business or make your business successful. there is a better way, but like anything, it takes hard work or should I say pre-planning and patience whilst the preparation is being undertaken.None of this is rocket science, but I believe people who simply chase the money will always feel like its like a hamster in a cage running on the wheel, trying to get ahead.Pause...take five...grab a coffee and work out how our podcast could affect your business.Visit our site at www.salesxchange.co.uk to watch our videos and download our free workbooks.If you do what you've always done you'll get what you've always got!

This podcast is taken from the audio of a sX video which explins the psychology behind the buying process and how that correlates with the whole marketing mix, marketing technology, nurthuring and ABM.The is so much noise in the marketing space today with all the players claiming to have a better strategy than the next. Our Marketing Moments of Truth podcast explains the backstory of the buying process and looks to help you make better decisions when instructing staff, contractors and agencies.For more information about The Marketing Moment of Truth, visit our website page sX Consulting where you will find copies of the diagrams and a link to the video.

There has always been a disconnect between sales and marketing. Well, that’s what everyone in sales and marketing keeps saying. But is it really true? To understand this anathema, you have to get some background on where the two departments evolved from.To begin with, you have to look at what drives business and commerce - money. Who drives money - bankers, accountants and investors? Right there, there's the fundamental problem. Money people who maintain that a set of accounts and more importantly, the P&L account, is expected to have two descriptions - Sales and Marketing. Yet these two 'departments' have been in need of change for decades, but no one has come up with a new plan, until now.Visit our website at www.salesxchange.co.uk for videos, free downloads, with needing an email!! and a full explanation of what we do.

Marketing Talk for CEOs - This episode tackles the misnomer that all CEOs are expected to be marketing experts, even though they employ CMOs and marketing managers.there has to be a better way of running a business and becoming successful, but everywhere you look, there approach is the same everywhere, so why isn't everyone a millionarire?Take a listen to our first podcast as we reveal what is needed to turn away from the snake-oil salespeople and build your marketing platform that will be 100% sustainable for the long term, even if it does take some up-front work. But it will be well worth it.If you do what you've always done, you'll get what you've always got.Visit our website at www.salesxchange.co.uk for videos, free downloads, with needing an email!! and a full explanation of what we do.