Podcasts about cgo

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Best podcasts about cgo

Latest podcast episodes about cgo

The Crypto Conversation
oneBanking – The AI App For Finance

The Crypto Conversation

Play Episode Listen Later Jun 21, 2026 24:04


Sebastian Salomon is the CGO and co-founder of oneBanking, a Malta-registered fintech building an all-in-one app that fuses everyday banking, crypto, and an AI assistant designed to save users money. A 31-year-old German serial entrepreneur, Sebastian started his first company, an e-commerce sports-nutrition business, straight out of his studies in 2016, then co-founded a business-coaching venture that he says has worked with thousands of founders and small companies, giving him a broad read on where technology and money are heading next. Why you should listen Sebastian's starting point is a gap that European crypto users will recognize. In the wake of the EU's MiCA regime, a number of global platforms pulled back or reshaped their European offerings, leaving Europeans with fewer clean, regulated ways to buy, hold, and cash out of crypto. oneBanking pitches itself as a fully regulated bridge across that divide: a single app where fiat and digital assets sit side by side, where conversions are meant to be near-instant and cheap, and where users can move coins out to self-custody, including via a hardware-wallet integration with Switzerland's Tangem. Layered on top is the project's own oneToken, positioned as the engine of the ecosystem and partly funded by its community. The framing throughout the conversation is that the old, app-by-app model of personal finance is about to be collapsed into one place. The more distinctive idea is what Sebastian means by AI banking. Rather than bolting a chatbot onto a banking app, oneBanking is building what he describes as an AI assistant with the trappings of an actual employee: its own phone number, email, and messaging accounts, hooked into your finances and into thousands of comparison platforms such as Germany's Check24. The promise is that the assistant doesn't just flag that you're overpaying; it acts, switching providers in your name, hunting discounts on insurance, energy, and mobile plans, and even timing a flight booking to a cheaper day. He argues the real payoff is on the business side, where an AI combing through a company's stack can surface duplicate software seats and overpriced contracts, then negotiate them down. He frames small monthly savings as genuinely life-changing for ordinary households, which is the emotional core of the pitch. On timing, Sebastian says the app launches at the end of June, rolling out in stages: IBAN accounts and cards first, then crypto and the AI assistant a few weeks later, with EU passporting and a oneToken offering slated for later in the summer, and a longer-term ambition to extend into sports and real-estate tokenization and well beyond Europe. The conversation closes with the hot take round, where he plants his flag as a Bitcoin guy who has broadened into a wider portfolio through his Web3 work, predicts the legacy banking system will essentially disappear within a decade as AI banking matures and regulation catches up, points to his daily phone calls with oneBanking's own AI as a glimpse of a future that's already here, and lands on Star Wars as his sci-fi pick. Supporting links Stabull Finance oneBanking oneBanking on Twitter Andy on Twitter Brave New Coin on Twitter Brave New Coin If you enjoyed the show please subscribe to the Crypto Conversation and give us a 5-star rating and a positive review in whatever podcast app you are using.  

TERRAESCRIBIENTE
T888 - GEARS OF WAR 2 - Aventura Sonora - TERRAESCRIBIENTE

TERRAESCRIBIENTE

Play Episode Listen Later Jun 20, 2026 127:03


¡Apoya al podcast como FAN de Terraescribiente en IVOOX o en PATREON y escucha todos los audios sin restricción! Bienvenidos a otro podcast de "Aventura Sonora" aquí en TERRAESCRIBIENTE. En esta ocasión: "GEARS OF WAR 2". Gears of War 2 continúa la historia de la humanidad en el planeta Sera, donde la Coalición de Gobiernos Ordenados (CGO) sigue luchando por sobrevivir contra la amenaza de los Locust, una poderosa raza subterránea que ha devastado ciudades enteras desde el Día de la Emergencia. Tras los acontecimientos del primer juego, Marcus Fenix y el Escuadrón Delta son enviados a una misión crucial para detener los ataques cada vez más destructivos del enemigo. Los Locust han comenzado a hundir ciudades completas mediante gigantescas criaturas conocidas como Riftworms, poniendo a la humanidad al borde de la extinción. Para enfrentar esta amenaza, la CGO lanza una ofensiva masiva hacia el subsuelo, invadiendo el territorio enemigo en una operación sin precedentes. Durante la campaña, Marcus, Dom, Baird y Cole atraviesan peligrosos escenarios, combaten hordas de enemigos y descubren secretos sobre el origen y la organización de los Locust. Paralelamente, Dom mantiene la esperanza de encontrar a su esposa María, desaparecida durante años, lo que añade una fuerte carga emocional a la historia. La misión culmina con una serie de enfrentamientos decisivos que cambian el curso de la guerra, aunque también revelan que el conflicto está lejos de terminar y que amenazas aún mayores se aproximan. Maquetación: MAC (Terraescribiente) Por favor, sigue y suscríbete a las siguientes redes: Canal de WhatsApp: https://whatsapp.com/channel/0029VaCcO2s1NCrQqLpfFR3u Escucha los libros completos de Warhammer 40k en: patreon.com/Terraescribiente Twitter: https://twitter.com/TerraEscriba Telegram: https://t.me/+62_TRJVg-3cxNDZh Instagram: www.instagram.com/terraescribiente/ TikTok: www.tiktok.com/@terraescribiente YouTube: www.youtube.com/@Terraescribiente ¡También suscríbete a TERRAESCRIBIENTE en ITUNES Y SPOTIFY! ¡Dale me gusta a cada podcast y coméntalos! ¡Ayuda mucho! ¡Gracias!

BlockHash: Exploring the Blockchain
Ep. 744 oneBanking | Convergence of AI & Banking (feat. Sebastian Salomon)

BlockHash: Exploring the Blockchain

Play Episode Listen Later Jun 12, 2026 36:05


For episode 744 of the BlockHash Podcast, host Brandon Zemp is joined by Sebastian Salomon, CGO and Co-Founder of oneBanking, one of Europe's most exciting fintech ventures (est. 2024), and co-founder of oneBots, an AI-powered automation platform making intelligent banking accessible to everyone.

Data Gurus
Why 85% of Thought Leadership Fails with Mike Nash of KS&R

Data Gurus

Play Episode Listen Later Jun 9, 2026 34:09


Mike Nash, CGO of KS&R, joins Sima Vasa to make the case that thought leadership is now one of the last places where B2B companies can genuinely differentiate, and that the gap between volume and quality has never been wider. Mike argues that original insight, not AI-assisted content, is the only thing that changes how executives see a problem, and breaks down the three-pillar framework KS&R uses to evaluate whether a piece of work actually qualifies. He also introduces the ECHO Index, KS&R’s new synthetic data governance product designed to help firms evaluate which synthetic models to trust. KEY TAKEAWAYS 00:00  Introduction 05:52  Original insight, not optimised content, is what defines quality thought leadership 08:42  90% of executives use thought leadership to guide purchases, only 15% call it quality 11:30  Thought leadership departments are now appearing in construction and manufacturing firms 18:55  The tension in a topic is the hook, and finding it takes deliberate front-end work 24:05  KS&R Echo brings governance and transparency to synthetic data model selection 27:10  Speed and cost dominate synthetic mandates, but one bad decision erases the ROI Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. RESOURCES MENTIONED Mike Nash: https://www.linkedin.com/in/mike-nash-ksr KS&R LinkedIn: https://www.linkedin.com/company/ks&r The Global Thought Leadership Institute: https://www.linkedin.com/company/gtli-apqc KS&R ECHO Index (Synthetic Data Governance): https://www.ksrinc.com/ksr-introduces-the-echo-index-to-bring-greater-transparency-and-governance-to-synthetic-data/ #Analytics #Data #MRX

The Passle Podcast - CMO Series
Episode 202 - Clare Quinn-Waters of Edwin Coe on Building a Growth Function from Scratch

The Passle Podcast - CMO Series

Play Episode Listen Later Jun 3, 2026 22:51


Building a growth function from scratch has never been more important for law firms, yet it remains one of the hardest things to get right. It means bringing in new people, shaping roles that have never existed before, and responding to a shifting market, all while respecting a firm's culture and heritage. Getting that all right is no mean feat.  On today's episode of the CMO Series Podcast, Will Eke is joined by Clare Quinn-Waters, Chief Growth Officer at Edwin Coe, a role she stepped into in September 2024, and one that still doesn't exist at most law firms. With a 25-year career spanning strategic leadership across legal, professional services, and recruitment, Clare brings a distinctive perspective on what it actually takes to build a growth engine inside a firm with strong heritage and even stronger ambitions. Clare dives into: How her career across professional services and recruitment has shaped her approach to growth The state of the team when she joined and what was expected of a brand new Chief Growth Officer Her early priorities, what she changed immediately and what she deliberately left untouched How a CGO role differs from a traditional CMO or BD Director, and why that distinction mattered for Edwin Coe What the growth function looks like today and how her decade in recruitment has helped her hire the right people, with practical tips for other leaders building out their teams What's on the horizon for Edwin Coe's growth strategy over the next 6 to 12 months Her number one piece of advice for anyone building a growth function from the ground up

Mining Stock Daily
'Excellent Grade Continuity ': SAGA Metals Advances Its Flagship Ti-V-Fe Radar Project in Labrador

Mining Stock Daily

Play Episode Listen Later May 29, 2026 26:42


SAGA Metals is a North American mining company focused on the exploration and discovery of critical minerals. Mining Stock Daily spoke to CEO Michael Stier. The company's flagship Radar Ti-V-Fe Project comprises of 24,175 hectares and entirely encloses the Dykes River intrusive complex, mapped at 160 km² on the surface near Cartwright, Labrador. This week the company reported assays from Radar. Commenting on the results, Michael Garagan, CGO & Director of SAGA Metals, said that the assay results from drill holes R-0036 to R-0038 continue to demonstrate excellent grade continuity across broad zones of oxide mineralization at Trapper South.

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤCheck out Thorne (T-H-O-R-N-E) at thorne.com to explore their supplements and wellness tools, and connect with Mary Beech on social to follow her work leading growth.ㅤRunning the second half of a marathon faster than the first sounds borderline impossible, but Mary Beech treats that idea (the negative split) as a life philosophy. As Chief Growth Officer at Thorne, she sat down with Jay Schwedelson to get into why Gen Z will sit through an hour-long Reddit AMA but scroll right past your TikTok, why 65% of Americans say picking a supplement is more confusing than filing their taxes, and what actually changes when a marketer trades the CMO seat for full P&L ownership.ㅤBest Moments:(03:45) Why she'd never go backwards to CMO and what the CGO title really unlocks(05:30) Her head of sales is her closest peer at Thorne, on purpose(07:45) The wellness confidence stat that should make every marketer rethink their content(08:30) Gen Z's split brain, six-second ads and hour-long Reddit AMAs in the same week(13:30) Why TikTok hasn't cracked for a clinical supplement brand even though everyone else is winning there(18:45) The negative split applied to your career, today gets to be better than yesterday ㅤ

Mexico Business Now
'Female Financial Inclusion: Mexico's Underestimated Business Case' by Marlene Garayzar, CGO & Co founder, Stori

Mexico Business Now

Play Episode Listen Later May 6, 2026 8:39


The following article of the Entrepreneurs industry is: 'Female Financial Inclusion: Mexico's Underestimated Business Case' by Marlene Garayzar, CGO & Co founder, Stori. 

Beyond the Code
E94: Itai Kanot: How BeeHero Is Using AI to Save Bees and Reinvent Agriculture

Beyond the Code

Play Episode Listen Later Apr 27, 2026 73:38


In this episode, Yitzy sits down with Itai Kanot, CGO and Co-Founder of BeeHero, the company using IoT sensors, AI, and machine learning to monitor beehives and deliver precision pollination at global scale. Itai grew up in southern Israel as the son of the country's largest beekeeper. What started as a childhood surrounded by hives, honey, and long days on the farm eventually became BeeHero: an agtech company tackling one of the least appreciated but most important systems in the global food supply.They discuss why bees are far more than honey producers, how pollination underpins a huge share of modern agriculture, and what most people still do not understand about the “superorganism” inside a hive. Itai also shares the origin story of BeeHero, how the company evolved from precision beekeeping to pollination-as-a-service, and why selling into agriculture requires much more than good software.They also get into colony collapse, varroa mites, why beekeeping is under real pressure, and what BeeHero is building next.Topics covered:Why bees are one of nature's most extraordinary creaturesThe role of pollination in global food productionItai's upbringing in a commercial beekeeping family;How BeeHero was born at Reichman University;The shift from serving beekeepers to serving growers;What “precision pollination” actually means;Why agtech is a trust business, not just a software business;The challenges facing bees, including varroa mites and rising colony losses;Building a global company while raising a family far from home;

Unchurned
The CCO Who Also Owns Sales (Here's Why It Works) ft. Brad Casemore (PartsSource)

Unchurned

Play Episode Listen Later Apr 22, 2026 29:45


Heading to Vegas this May? Join Josh at Pulse 2026 and come say hi—your oversized fluorescent daiquiri is on him. No catch.Grab your ticket at gainsightpulse.com and use code UNCHURNED for a special rate.When healthcare equipment goes down, healthcare goes down. That's the world Brad Casemore operates in — where a broken MRI or a failed sterilization unit isn't an inconvenience, it's a crisis.In this episode, Brad, Chief Customer & Growth Officer at PartsSource breaks down why merging the CCO and CGO roles actually makes sense. He makes the case that customer value and revenue growth are the same motion, not separate departments, and walks through exactly how he's built his org to reflect that. If you're a CS leader wondering whether you should own more of the business, this is the episode.Brad also shares how he's plugging AI agents directly into the RACI model — not as a gimmick, but as a deliberate workforce strategy. Humans accountable, agents responsible. The result? One part of his business went from low-90s retention to 99.6%. This is what the future of CS operations actually looks like in practice.---Timestamps0:00 - Preview & introduction1:24 - Meet Brad Casemore & overview of PartsSource4:17 - The marketplace, service network, training, and predictive monitoring explained10:46 - Post-sales inside a 750-person company with a surprisingly complex portfolio13:17 - The CCO + CGO role; why Brad took it and what changed15:55 - Key learnings from stepping into the growth seat17:57 - The attribution model CS leaders need to steal from sales19:45 - Putting AI in the RACI: how Brad's team went from low-90s to 99.6% retention25:15 - Systems thinking, curiosity, and getting comfortable being uncomfortable28:02 - Pulse 2025 and what Brad's watching in AI---What You'll Learn- When CCO and CGO roles merge and the org structure to make it work- How to map the full customer lifecycle so pre-sales and post-sales are pulling in the same direction- The attribution lesson CS leaders are missing that sales and marketing figured out years ago- How to build a consistent customer experience across a long-tail of thousands of accounts without burning out your team- Why Brad puts AI agents directly into the RACI model — and what that means for team design- The proactive CS shift that moved retention from the low-90s to 99.6%- What aspiring CS leaders need to develop to grow into an executive seat ---Want the playbook, not just the conversation? Subscribe for deep-dive, actionable breakdowns from every episode at unchurned.substack.com.---Where to Find the GuestBrad's LinkedIn: https://www.linkedin.com/in/bradocasemore/---Where to Find Josh:LinkedIn: https://www.linkedin.com/in/jschachter/Unchurned Substack: https://unchurned.substack.com/

Zebras & Unicorns
Senseven: Wir sprechen mit dem "Startup des Jahres 2026"!

Zebras & Unicorns

Play Episode Listen Later Apr 22, 2026 18:13


Wir haben in der heutigen Podcast-Ausgabe das “Startups des Jahres 2026” zu Gast! Senseven, das ein intelligentes und mobiles Inspektionssystem zur Lecksuche in Ventilen entwickelt hat, konnte jüngst die #glaubandich CHALLENGE für sich entscheiden. Darüber und wie es nun weitergeht, sprechen wir mit Anna Maria Grausgruber, CGO und Co-Founderin von Senseven. Die Themen im Detail: -

Mexico Business Now
“Promote a Gender Perspective to Close Financial Gap” by Marlene Garayzar, CGO and Co-Founder, Stori. (AA2037)

Mexico Business Now

Play Episode Listen Later Mar 27, 2026 5:38


The following article of the Finance & Fintech industry is: “Promote a Gender Perspective to Close Financial Gap” by Marlene Garayzar, CGO and Co-Founder, Stori. (AA2037)

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#199 - Why Good Measurement Starts Outside the Platform

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Mar 24, 2026 15:52


Most healthcare marketers trust the numbers inside ad platforms. The problem is those numbers often don't reflect what is actually driving new patients. In this episode of Ignite, Lauren Leone, Cardinal's CGO and Alex Kemp, Sr. Director of Analytics, break down some of the most common measurement traps healthcare marketers fall into. From blended CPA misconceptions to platform over-attribution, the conversation explores why dashboards alone rarely tell the full story. The discussion also explains how leading teams are building smarter measurement frameworks that connect marketing performance to real business outcomes. You will learn: Why blended CPA can hide inefficient patient acquisition How platforms over-credit conversions across channels What a true source of truth for healthcare marketing looks like How incrementality testing and media mix modeling improve decisions If you want a clearer picture of what your marketing is actually driving and how to scale patient acquisition with confidence, this is an episode worth listening to.   RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Healthcare PPC & Google Ads Marketing Trends in 2026 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/ RevRx™: Unlocking the Power of Media Mix Modeling  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/media-mix-modeling-revrx/

Leadership Reimagined
The Collision of Truth, Trust & Technology: A Search for the Soul of Business

Leadership Reimagined

Play Episode Listen Later Mar 5, 2026 38:44 Transcription Available


Today, Janice is joined by Alan Murray, President of the WSJ Leadership Institute. Alan reflects on the early beginnings of his leadership and entrepreneurial mindset, which he began developing at just nine years old. He and Janice also discuss his book, Tomorrow's Capitalist: My Search for the Soul of Business, and its perspective on how today's CEOs can lead with purpose while shaping the future of business.Tags: ceo, cgo, entrepreneur, janice, ellig, alan, murray, president, wsj, leadership, impact, business, purpose, future

Mexico Business Now
“Sustainable Financial Inclusion: From Access to Permanence” by Marlene Garayzar, CGO & Co founder,

Mexico Business Now

Play Episode Listen Later Feb 25, 2026 6:57


The following article of the Entrepreneurs industry is: “Sustainable Financial Inclusion: From Access to Permanence” by Marlene Garayzar, CGO & Co founder, Stori (AA2511)

The Current Podcast
Pedigree's Natalia Ball on turning an underdog into a Titanium Lion

The Current Podcast

Play Episode Listen Later Feb 18, 2026 26:09


Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to The Big Impression.Ilyse Liffreing (00:09):This week we're joined by Natalia Ball Global Chief Growth Officer at Mars Pet Nutrition home to brands like Pedigree and Sheba.Damian Fowler (00:18):Last March, pedigree launched a bold, purpose-driven campaign in Brazil celebrating mixed breed dogs, especially the iconic Vela Caramelo.Ilyse Liffreing (00:27):It wasn't just a campaign, it became a movement boosting adoption and challenging long held bias.Damian Fowler (00:35):The work went on to win top honors at the 2025 cans. Lions including the titanium lionIlyse Liffreing (00:41):And its impact is still rippling across markets and media channels worldwide.Damian Fowler (00:45):So today we're unpacking what made it work with the person who helped drive it. Natalia, tell us about the Carello campaign and how you landed on the idea.Natalia Ball (00:57):Carmelos are mixed dogs that are beloved in Brazil. They are found on the streets everywhere. They are the subject of meme, street culture, and people just identify Carmelo as the Brazilian dog. However, the inside that we discover was that this dog is 90% less likely to get adopted than breed dogs. So it is the most popular dog in Brazil, but the most overlooked. And when we learned about that, we decided that we wanted to make a difference and that we wanted this dog to get the position it deserve and pedigree decided to champion the underdog and become the official brand of caramel's in Brazil.Damian Fowler (01:41):You talked about the caramel. Could you just describe a little bit more for people who don't really know the caramelo and that term Vita, where does that come from?Natalia Ball (01:52):Yes, so caramels are basically mixed breed dogs that you can find on the streets of Brazil everywhere they are called caramel because they are caramel color and that's what it is in Spanish and they tend to be that caramel color, short hair. But there are different ways that these dogs look and feel because they are mixed breeds. But like I said, they are beloved dogs in Brazil, but when it comes to getting a pet, getting a dog, they are not the ones that people are going for. They see them as street dogs, not a dog that you have in your house. And the whole campaign was about, like I said, championing these caramels, driving adoption of mixed breed dogs, not only breed dogs. And we did that by saying that if caramels were considered non breeded, pedigree was going to give them a breed and who better to give them a breath than pedigree.Ilyse Liffreing (02:48):Great. And then at what point did you connect that insight to the campaign itself?Natalia Ball (02:54):What you need to know about pedigree? Pedigree is one of the largest dog brands in the world. Pedigree feeds more dogs than any other brand, and it has been there for many years and for the past 20 years or more, pedigree has been driving adoption, encouraging people to adopt pets everywhere. We have had a lot of iconic campaigns so much which maybe you would've heard, like for example, docs on Zoom during COVID or the child replacement program, which was a very interesting one. And we were talking about adoption in Brazil, but other local brands were talking about adoption too. So we were not cutting through and it was only when this insight came to us, which was a very deeply local insight that we made the connection, if we want to drive adoption in Brazil, this is going to be the way in and we're going to make this as big as it can possibly be.(03:51):Because we, from the very beginning saw we understood this idea of the vi Lata. You mentioned it before by the way, the vi lata is how you call mixed breed dogs in Brazil. And so when we had these conversations about this insight, the injustice of this beautiful dog not getting adopted, but also the cultural impact that it would have on resilience themselves, who could see themselves related in the fact that they were being championed, we decided to go really big on this campaign and not only do just an activation, but actually we are doing this campaign. We did it all of last year and we continue activating through this year. And some of the ways in which we championed this was actually by creating a caramel kennel club by creating the first ever caramel DNA testing. And it's the largest ever DNA test done in mos in all of history, kept creating a Carmelo dog show and not only that, putting caramels for the very first time ever on our packs. So it was really a way to give them the rightful place.Ilyse Liffreing (05:01):I love how you guys just took it a step further than even just it being a campaign and you actually adopted it into your packaging and the whole bit. At what point did you realize that the campaign wasn't only just a marketing ploy and it began actually affecting culture?Natalia Ball (05:23):Yeah, I mean this campaign has really changed culture in Brazil, but it was a campaign that was deeply rooted in culture itself because Carmelos were part of Brazilian culture. But when we realized the campaign became bigger than ourselves, absolutely. When it started driving difference in adoption of Carmelos, we saw more than 200% lift of caramelo adoption just in the first month. And we saw a 65% increase in likelihood to adopt a Carmelo in the future with this campaign. And then when we started seeing other brands and other businesses even outside of the pet care category start using the Carmelo in their campaigns in their advertising, that's when we knew this had really hit culture big. An example of that was Chevrolet that actually launched a partnership with Netflix that launched a documentary about caramel, and several launched a caramel or a caramel colored car in a promotion.(06:29):Other brands like Honda or Whirlpool also feature caramels in their advertising. So we started seeing that this became much bigger than ourselves, but maybe the biggest achievement that we had with this campaign other than driving adoption itself, which was the cost at the end of the day, was the fact that we were betting on the mixed pre-doc actually not being accepted in dog shows because only breed dogs are accepted usually in dog shows. But at the end of the day, the movement became so big that after only two weeks of this campaign, the federation that actually controls the dog shows called us and said, we now want to move to accept mixed breed dogs in all of our shows. So that was a huge achievement that we never knew it would be possible.Damian Fowler (07:18):What's really interesting to me about this campaign is the way you focused on one region, one country, one market, but obviously you're a global brand. So how does that connection to the local end up escalating? So it became this global campaign.Natalia Ball (07:35):Like I said, adoption is a huge cost for us, and we have been very consistently on pedigree, driving adoption for a long time. So we have an evergreen brief that goes out to all of our agencies on adoption, and in my case in particular, I am a strong believer in creative excellence as a driver for growth. And so I put a creative excellence program in place that included building capabilities on creative excellence, but also creating a creative council where the best ideas could come faster to the marketing leadership of Mars Pet Nutrition so that we could move at speed, but also we could fund the better ideas. And in this creative council DL map team, Al Map VO, who are the agency that came up with this idea presented Carmelo. And from the very beginning, me and the whole leadership team fell in love with it, and so we decided to fund it.(08:31):We decided to go big and to give it our full support. We knew it had the potential to drive the business and change culture, and I think in this case, the important thing about the campaign, obviously it did a lot of good. So it's a purposeful campaign and pedigree is a purposeful brand, but it was not only about the purpose, it was also about driving business results. Through the campaign in the first couple of months, we were able to grow 15% and through all of last year, we moved to grow volume and value by double digits. So the campaign really did the job about turning around the pedigree brand and delivering results not only on the cost but also on the business.Ilyse Liffreing (09:11):That's great. And you're doing something right when all the other brands out there are copying you guys suddenly in pop culture and everything like that. I'm very curious about as the campaign evolved, obviously it started out from a social aspect, but as it evolved, how did you decide what other channels to bring it into? What other channels did you try out in this process?Natalia Ball (09:42):Yes. Actually this campaign started as social first and we then boosted with media. The way it started is we partner with local influencer called Tata Vernick. She loves caramels and she herself has adopted caramels. And we asked her to register her caramel in a dog show because we knew that her caramel was going to get rejected, which it did. And so she posted on her Instagram that had 60 million followers that she was outraged that her beautiful and smart caramelo could not be accepted in a dog show. This went viral immediately in Brazil and everybody was outraged. This went on the evening news, the morning shows everywhere, and we waited for it to gain enough fire for us to step in. So actually we were planning that this was going to take a couple of days, but at the end we had to act after only 10 hours because this became so big so quickly.(10:41):And we step in and we said, you know what, Tata, don't worry. Pedigrees got you. We're going to give all caramels a breed. And we launched the campaign with our beautiful campaign video that talks about our program of giving them a DNA test, giving them a show, giving them a kennel club and giving them everything that breed dogs have. And then after that, we use that video and we boost the message. The video went viral as well, but we boost the message, for example, with connected TV as well as Prime and Disney, et cetera. So in order to make sure that everybody had listened to it, but it was truly an omni-channel approach because we use a lot of offline tools like for example, the dog show itself that we created or the adoption drive that we had later on where we were invited people to adopt caramels and then online tools like Instagram or Connected TV or Disney, et cetera.Damian Fowler (11:38):You suggested that the kind of timeline got really sped up really fast. So this thing you had to act very quickly. At what point did you realize you had a hit on your hands in a way, and how quickly did it escape the local context and became this bigger campaign that everyone looked at?Natalia Ball (12:01):Yeah, this exceeded all of our expectations. So we knew that it was going to get picked up, but like I said, we were not expecting for this to become so big so fast. And the fact that it appeared in all of the big shows, evening news, morning shows, et cetera, it appeared as well on national media, on print Everywhere meant that we needed to step in faster, but we were fully prepared for that. So that didn't represent the challenge. It was more of an opportunity. And then the other thing that really surprised us was that the largest dog association reached out to us after only 24 hours to partner to see how mixed beat dogs could then be allowed to compete. We were not expecting this. We were expecting actually that to be attention point that we were going to leverage in our campaign, and this became so big that they just couldn't ignore it. So it was a big win just from the very beginning.Damian Fowler (12:57):Wow.Natalia Ball (12:57):Now one of the things that we're seeing is even though this was very, very local, as we have started sharing this work across many other places in the world, we have realized that the insight actually exists in many other markets. For example, in Chile they have a dog called the Quilter, which is the equivalent of the caramel. We have them in Philippines, we have them all over the world. So this insight can travel. The way to activate might be different because you need to localize to the nuance, but we are very excited about the potential of drive more inclusion of these dogs with these campaigns, but also for pedigree to stand stronger in culture.Ilyse Liffreing (13:36):I love that. As a dog owner, myself and owner of a mutt, I'm glad they're getting their time in the spotlight a little bit more around the world. Generally, I feel like post COVID in the marketing world today, some brands have actually moved away from purpose-driven marketing a little bit, but this is a really good example of it done right. What would you say this campaign proved or maybe disproved about purpose-led marketing?Natalia Ball (14:04):I am a strong believer of purposeful brands actually growing stronger, but it only works when it's aligned truly and authentically to the reason for the brand to exist. Pedigree itself, the purpose of the brand is we believe that dogs bring out the best in us, and pedigree wants to bring out the best in dogs. So the purpose of pedigree is pedigree brings out the good dogs bring to the world to do that. We obviously do that with our great nutrition, but we do that by putting dogs in houses so that they can bring out the best in people. That's what we do because we strongly believe that dogs make us better. So that's why we have been driving adoption for more than 20 years. And when you really make this part of your core DNA and it's authentically linked to the brand, that's when it really works.Damian Fowler (14:56):And one of the proof points of that is the awards that you scooped up last year. Can you tell us a little bit more about how that happened? And that must have happened quickly because the campaign rolled out in March, 2025 by June, you're already in the spotlight.Natalia Ball (15:13):Yes. So this campaign was picked up for a lot of awards at Cannes last year. We won the Rainbow, silver, gold and Titanium. The titanium we are very excited about because it's Mars Inc. First ever titanium. So we are really proud of that, and it's also an award that rewards transformation in the creative industry, and we believe this idea was transformational. We're also proud of, I mean, we've got the many other awards, but the other one that we're really proud of is that we got the Grand Phy in the latam phy and in the Brazil phy, which shows that this was not only a creative idea that was very strong, but also a very effective idea in driving the business. So you can achieve both. You can do good in the world, you can drive the business and you can be creative actually. So it's three.Damian Fowler (16:03):Yeah, that's great. I love that trifecta. What happens to the titanium award?Natalia Ball (16:09):Well, I have it right hereIlyse Liffreing (16:10):With me.Damian Fowler (16:12):NoIlyse Liffreing (16:12):Way. Very nice. Beautiful here. It's beautiful.Damian Fowler (16:16):Beautiful. Well, congrats again. So from that, obviously momentum has come on. We've talked a little bit about how it influenced other brands, but in terms of the campaign continuing, what's next? How are you thinking about expanding this?Natalia Ball (16:33):In Brazil itself? We want to stay committed to this idea. We don't want to do one and go, and we are working, we continue activating the campaign through all of our channels. We continue doing adoption drives. For example, very recently we released the results from the DNA research that we did. So we find ways to keep this relevant. But now I think the next stage is to move on from not only caramels but all mixed breed dogs. Because with this campaign, the sentiment has been extremely positive. We got 99% positive sentiment. The only 1% negative comments was what about the other mixed breed dogs? They also deserve to be adopted. They also deserve recognition. So I think that's probably where we're taking it next in Brazil and then outside of Brazil, we are working on, like I said, these inside travels very well, but we're working on how to localize it in a world that feels authentic for the specific markets. I can't share anymore. Stay tuned, because some interesting things are coming soon.Ilyse Liffreing (17:44):And it sounds like that theme is going to keep going with this idea of all putting mutts in the spotlights from now on too.Natalia Ball (17:54):Exactly, yes. This is about inclusion. At the end of the day, our hope is that mutts are shown everywhere. We also love breed dogs. They're great. All dogs deserve to be feature everywhere. So our hope is that this campaign will drive inclusion, inclusion in advertising, inclusion in homes, inclusion everywhere.Damian Fowler (18:16):Another thought I had actually is when you were filming this campaign, did you have any standout caramelo stars?Natalia Ball (18:22):Actually, actually, I think our biggest star was Patas Caramel, which we then did a lot of things with her, I think. I mean, I don't record very well, but I think it was Mia, her name, but we did a lot with her in our activation. She was present when we did the dog show, et cetera. So I think that was our biggest star.Ilyse Liffreing (18:43):Oh, that's great. It can't always be that easy to shoot with dogs though, even if they're very well-trained, I imagine it's still a different world than human actors. So Natalia, what problem are you most obsessed with solving right now?Natalia Ball (18:59):I am right now obsessed with agentic commerce and agentic search and winning the race to thatIlyse Liffreing (19:08):BecauseNatalia Ball (19:09):I'm really concerned that in only a couple of years, if we are not winning, we will completely disappear the way all decisions are going to be made. So together with my team, we're trying to figure out how do we stay ahead of that race and how do we crack it pretty soon, so we're ready future.Ilyse Liffreing (19:26):Wow. And just to press you a little bit more on that, so you're talking about probably using agents on your website directly.Natalia Ball (19:35):It's about we are very good about marketing to people. We have cracked the code on how do we talk to people. We have the best insights in pet care, so we know how to create compelling stories that humans will listen to, but we need to crack how to market to agents, how to market to the machine because they are going to be making a lot of decisions for us in the future, in the very near future. And that's what we're working on.Damian Fowler (20:05):You're talking about media buying specifically on the creative side of itNatalia Ball (20:12):Or the LLM. This is about how do you make your brands show up in searches that are being done on ai? This is how do you make your brands be the ones that get recommended to be bought? So for example, when you're on Cha G PT and you're asking Cha G pt, I got a new puppy, what brands should I buy for my puppy? We want our brands to be the first ones to be recommended if you are going to buy a gift, anything like that, we want our brands to show up and we want our brands to show up in good light. And so that's what we're trying to figure out and to win. There is a combination of how do you have the right content in the right places? How do you get the right third parties to talk about you in the right way? What are the media channels where you need to show up? How do you optimize your search? So it is a very complex way. We need to crack the algorithm basically.Damian Fowler (21:12):On that point, how do you ensure your marketing teams have the right capabilities for success?Natalia Ball (21:19):Well, that's a big priority for me as CGO is one of my main jobs is to make sure that we're building capabilities for today and for the future. So in my team, we have a strong capabilities program where each and every one of the people on my team owns a capability and owns making sure that we get best in class content training and as well as the tools, because it's not only the knowledge, it's also the tools in order to do that. But the reality is that none of this works unless you are creating a culture of curiosity. And I really want to instill that in myself and in my teams because the industry is changing so fast. The minute you think you have cracked something, there is a new challenge. And the only way to stay fresh, the only way to stay in line with what's happening is to be curious. Whenever you don't know anything, go and ask someone who knows, go and ask questions like really try to learn instead of fearing the change, be curious about the change, and that's the way that we will build future proof capabilities.Ilyse Liffreing (22:22):Beyond ai, how do you see the role of connected commerce in the pet industry? Are there any other channels, for instance, that you're testing out? I'm thinking of are you testing shopping ads on CTV or any of that?Natalia Ball (22:40):Connected commerce is extremely important for us in pet care. The reason for that is because this category is one of the highest engagement categories that there are out there. People are making decisions for living beings, and they need to do deep research in order to make those decisions because they have real consequences. And so people are very engaged in reading through rating and reviews, and connected commerce gives us an opportunity to connect better with pet parents in those moments that matter most. We also, when it comes to pet care, a lot of our products come in huge bags that are hard to carry. So actually the fact that the convenience of those bags getting delivered at home make so that digital commerce becomes really important in our category. And so what we're trying to is to really help consumers navigate the pet parent journey and moving from content to commerce in a seamless way so that they can make the best decisions for their pets and that we are helping them along the journey to make those decisions.Damian Fowler (23:46):Okay, here's another, what's one marketing rule? This campaign, the Caramelo campaign happily ignored.Natalia Ball (23:52):The one rule that we happily ignore is about keeping your distinctive memory structures consistent because pedigree has always had a golden retriever on its pack. But with the Caramel campaign, we thought that it would be hypocritical of us to feature a breed dog while we were championing a mixed breed dog. So for the first time ever in history, we changed our pack and we feature a caramel, and this made the news again. And this was a huge bold move that we made and that made the campaign even more authentic and more powerful.Ilyse Liffreing (24:28):Now we have a fun one for you. Personal one really. Are dogs better than cats when it comes to brand lift?Natalia Ball (24:36):Oh, when it comes to brand lift, well, actually both are great for brand Lift. We actually have studies that show that when you feature cats or dogs in advertising, attention significantly increases emotional connection, significantly increases. This is why you see a lot of brands that are not in the pet care space featuring cats and dogs. They are both fantastic. Cats are more powerful in meme culture, as you probably know. They are huge in meme culture. And then dogs are some of the biggest stars in social media today. Some of the biggest accounts on social media are dogs accounts. So we are lucky that we get to work in this beautiful category because people want to see dogs and cats. I myself have a dog. My dog's name is Bella. She's been with us for three years and she's great. But the more I work in this category, the more I'm falling in love with cats as well because they are so particular and so unique. So yeah, both are fantastic.Damian Fowler (25:45):And that's it for this edition of The Big Impression.Ilyse Liffreing (25:47):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (25:54):And remember,Natalia Ball (25:55):You can do good in the world, you can drive the business, and you can be creative.Damian Fowler (26:00):I'm Damian.Ilyse Liffreing (26:01):and I'm IlyseDamian Fowler (26:01):And we'll see you next time.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CCM Cast
CCM Cast #102 | NPS 93: Como a experiência do cliente se tornou um diferencial estratégico na CCM

CCM Cast

Play Episode Listen Later Feb 16, 2026 45:49


Neste episódio do CCM Cast, exploramos o NPS como consequência da experiência, e como a CCM transforma feedbacks em melhorias reais. Com Fernando Alves, gerente de CX na CCM, e Cauê Gonçalves, CGO na CCM, falamos de cliente, operação e tecnologia na prática; e encerramos com o ponto mais crítico: como manter NPS alto sem deixar o indicador virar o objetivo.

The BAE HQ Podcast
286. Meet the Doctor Who Built a 9-Figure Healthcare Workforce Business w/ Dr. Jing Ouyang | Patchwork Health

The BAE HQ Podcast

Play Episode Listen Later Feb 13, 2026 41:08


Amardeep Parmar from Bae HQ welcomes Dr. Jing Ouyang, Cofounder and CGO of Patchwork Health.Amardeep Parmar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/amardeepsparmar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Jing Ouyang: https://www.linkedin.com/in/jingouyang1/Patchwork Health: https://www.linkedin.com/company/heypatchwork/

Business Impact
De 15 à 65 millions de clients : Les secrets de croissance de Revolut - Antoine Lenel, VP Monde

Business Impact

Play Episode Listen Later Feb 11, 2026 93:45


De 15 à 65 millions de clients : les secrets de croissance de Revolut. Antoine Lenel n'a pas le profil classique d'un VP fintech. Ingénieur de formation, passé par le conseil puis Candy Crush, il devient CGO et CMO monde de Revolut, l'une des rares licornes européennes à domination mondiale. Aujourd'hui, Revolut c'est 65 millions de clients dans 39 pays, 3,5 milliards d'euros de chiffre d'affaires, 900 millions de bénéfices, et une valorisation à 75 milliards de dollars. Dans cet échange brute, Antoine décortique la machine Revolut : une culture de performance radicale, une obsession du détail portée par le fondateur Nick Storonsky, et des méthodes de croissance qui bousculent les codes du marketing traditionnel. Antoine partage également sa vision sans concession du marketing ("je n'ai jamais lu un livre marketing, ça ne sert à rien"), pourquoi les benchmarks de concurrence sont une perte de temps, et comment garder l'intensité sur le long terme en prenant 7-8 semaines de vraies coupures par an. Un épisode dense, radical, et profondément instructif pour tout entrepreneur qui veut comprendre ce qui sépare une startup qui stagne d'une machine de guerre à 75 milliards de dollars. Pour qui ? Les fondateurs qui veulent scaler sans perdre l'intensité, les marketeurs qui cherchent à mesurer l'impact réel de chaque euro investi, et tous ceux qui veulent comprendre comment une culture de performance extrême peut devenir un avantage concurrentiel décisif.

Business Impact
De 15 à 65 millions de clients : Les secrets de croissance de Revolut - Antoine Lenel, VP Monde

Business Impact

Play Episode Listen Later Feb 11, 2026 93:45


De 15 à 65 millions de clients : les secrets de croissance de Revolut.Antoine Lenel n'a pas le profil classique d'un VP fintech. Ingénieur de formation, passé par le conseil puis Candy Crush, il devient CGO et CMO monde de Revolut, l'une des rares licornes européennes à domination mondiale.Aujourd'hui, Revolut c'est 65 millions de clients dans 39 pays, 3,5 milliards d'euros de chiffre d'affaires, 900 millions de bénéfices, et une valorisation à 75 milliards de dollars.Dans cet échange brute, Antoine décortique la machine Revolut : une culture de performance radicale, une obsession du détail portée par le fondateur Nick Storonsky, et des méthodes de croissance qui bousculent les codes du marketing traditionnel.Antoine partage également sa vision sans concession du marketing ("je n'ai jamais lu un livre marketing, ça ne sert à rien"), pourquoi les benchmarks de concurrence sont une perte de temps, et comment garder l'intensité sur le long terme en prenant 7-8 semaines de vraies coupures par an.Un épisode dense, radical, et profondément instructif pour tout entrepreneur qui veut comprendre ce qui sépare une startup qui stagne d'une machine de guerre à 75 milliards de dollars.Pour qui ? Les fondateurs qui veulent scaler sans perdre l'intensité, les marketeurs qui cherchent à mesurer l'impact réel de chaque euro investi, et tous ceux qui veulent comprendre comment une culture de performance extrême peut devenir un avantage concurrentiel décisif.

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

AI search is no longer experimental and it is already shaping how patients choose providers. On this episode of Ignite, Lauren Leone Cardinal's CGO is joined by Rob Sauter, Cardinal's SVP of Earned and Owned, to break down what the State of AI Search 2026 really means for healthcare marketers. He explains how platforms like ChatGPT and Google AI are influencing patient research earlier in the journey and why traditional SEO alone is no longer enough to stay visible. For growth-focused teams, this shift can be the difference between being considered or overlooked during patient research. You will learn • How AI search is changing the patient decision journey before they ever click a website • Why healthcare brands must move from keyword pages to connected authority • Where most organizations have content gaps that hurt AI visibility • How to balance SEO fundamentals with AI-focused strategy today If patient acquisition and digital visibility matter to your growth goals this year, this is a must-listen for your 2026 strategy. RELATED RESOURCES Healthcare PPC & Google Ads Marketing Trends in 2026  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-ppc-google-ads-trends-2026/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/ Optimizing for AI Search: A New Era in Healthcare Marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ How a Primary Care Provider Futureproofed Their SEO in an AI-Driven Search World - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/search-content-strategy-ai-landscape/

The Bitcoin.com Podcast
Tokenizing Gold and the Future of Real‑World Assets - Lim Say Cheong of ComTech Gold

The Bitcoin.com Podcast

Play Episode Listen Later Feb 2, 2026 33:06


ComTech Gold is a digital asset platform enabling the tokenization of physical gold for the digital economy. Built on the XDC Network, ComTech Gold issues CGO — a 100% physical gold-backed token.Lim Say Cheong is an award-winning finance and digital assets leader and Chief Adviser for Digital Assets at ComTech Gold, with deep experience across global capital markets and sovereign advisory. He now focuses on advancing tokenized gold and real-world assets to enable transparent, accessible, and globally investable on-chain products. He recently joined the Bitcoin.com News Podcast to talk about the technology.To learn more about the project visit ComTechGold.com, and connect with Lim Say Cheong on LinkedIn.

Netcetera by Myosin.xyz
Chain Reactions Ep.48 Ben from Rootstock

Netcetera by Myosin.xyz

Play Episode Listen Later Jan 27, 2026 62:34


In Episode 48 of Chain Reactions, we sit down with Ben Sanders, Chief Growth Officer at [Rootstock Labs](https://rootstock.io/), to unpack what it takes to grow the oldest Bitcoin sidechain in an industry obsessed with short-term wins.Ben came into crypto with zero degen credentials. His background spans management consulting at Bain, go-to-market at WorldPay ahead of their IPO, and executive roles at fintech startups like Chipper Cash. He joined Rootstock for an interim role and ended up staying to lead growth for a chain that's been quietly building Bitcoin programmability for nearly a decade.**We cover:**- How Ben learned Bitcoin, crypto, and Rootstock all at once (with no prior Web3 experience)- The origin of Rootstock: Argentinian Bitcoiners building EVM compatibility on Bitcoin before it was cool- Why Rootstock is the "next best thing to Bitcoin" with 90% of Bitcoin's hash rate- The 3 A's framework for growth: Awareness, Attractiveness, Accessibility- Market entry strategies for Korea (retail, CEX listings) vs Japan (institutional, relationship-driven)- Rootstock Institutional and the $260B opportunity in dormant Bitcoin- Why long-term brand building is the most underrated tactic in Web3We also get into TradFi-DeFi convergence, why airdrops are overrated, and what it means to "run your own race" when every project around you is chasing flavor-of-the-month narratives.---**Timestamps**00:00 – Intro and getting started02:00 – Ben's path: Bain, WorldPay, fintech startups, zero crypto background05:30 – Learning Bitcoin, crypto, and Rootstock all at once07:30 – The shift back to utility and self-sovereignty of money09:30 – What is Rootstock: Argentinian Bitcoiners and programmable Bitcoin11:30 – Rootstock vs Rootstock Labs vs RIF token explained14:00 – First priority as CGO: interoperability and on-ramps17:00 – Why Rootstock over other Bitcoin L2s (safety, security, hash rate)20:00 – Bitcoin holders vs retail degens: different audiences, different approaches24:00 – The 3 A's framework: Awareness, Attractiveness, Accessibility26:00 – Market entry into Korea and Japan with Myosin28:30 – Korea Blockchain Week and the Korbit listing31:00 – 2026 focus: consolidation over expansion32:30 – Rootstock Institutional and unlocking $260B in dormant Bitcoin40:00 – TradFi and DeFi convergence: the industry is finally catching up44:00 – Where Rootstock fits as the space matures47:00 – Alpha for Bitcoin holders: what's coming in the next 6-9 months51:00 – Rapid fire: most underrated marketing tactic (long-term brand building)53:30 – Rapid fire: most overrated tactic (airdrops, renting TVL)55:30 – Projects doing it right: Morpho, Midas, Wheeler57:30 – Biggest learning: stay focused, run your own race---**Show Notes & Mentions**-

Les Cast Codeurs Podcast
LCC 335 - 200 terminaux en prod vendredi

Les Cast Codeurs Podcast

Play Episode Listen Later Jan 16, 2026 103:16


De retour à cinq dans l'épisode, les cast codeurs démarrent cette année avec un gros épisode pleins de news et d'articles de fond. IA bien sûr, son impact sur les pratiques, Mockito qui tourne un page, du CSS (et oui), sur le (non) mapping d'APIs REST en MCP et d'une palanquée d'outils pour vous. Enregistré le 9 janvier 2026 Téléchargement de l'épisode LesCastCodeurs-Episode-335.mp3 ou en vidéo sur YouTube. News Langages 2026 sera-t'elle l'année de Java dans le terminal ? (j'ai ouïe dire que ça se pourrait bien…) https://xam.dk/blog/lets-make-2026-the-year-of-java-in-the-terminal/ 2026: Année de Java dans le terminal, pour rattraper son retard sur Python, Rust, Go et Node.js. Java est sous-estimé pour les applications CLI et les TUIs (interfaces utilisateur terminales) malgré ses capacités. Les anciennes excuses (démarrage lent, outillage lourd, verbosité, distribution complexe) sont obsolètes grâce aux avancées récentes : GraalVM Native Image pour un démarrage en millisecondes. JBang pour l'exécution simplifiée de scripts Java (fichiers uniques, dépendances) et de JARs. JReleaser pour l'automatisation de la distribution multi-plateforme (Homebrew, SDKMAN, Docker, images natives). Project Loom pour la concurrence facile avec les threads virtuels. PicoCLI pour la gestion des arguments. Le potentiel va au-delà des scripts : création de TUIs complètes et esthétiques (ex: dashboards, gestionnaires de fichiers, assistants IA). Excuses caduques : démarrage rapide (GraalVM), légèreté (JBang), distribution simple (JReleaser), concurrence (Loom). Potentiel : créer des applications TUI riches et esthétiques. Sortie de Ruby 4.0.0 https://www.ruby-lang.org/en/news/2025/12/25/ruby-4-0-0-released/ Ruby Box (expérimental) : Une nouvelle fonctionnalité permettant d'isoler les définitions (classes, modules, monkey patches) dans des boîtes séparées pour éviter les conflits globaux. ZJIT : Un nouveau compilateur JIT de nouvelle génération développé en Rust, visant à surpasser YJIT à terme (actuellement en phase expérimentale). Améliorations de Ractor : Introduction de Ractor::Port pour une meilleure communication entre Ractors et optimisation des structures internes pour réduire les contentions de verrou global. Changements syntaxiques : Les opérateurs logiques (||, &&, and, or) en début de ligne permettent désormais de continuer la ligne précédente, facilitant le style "fluent". Classes Core : Set et Pathname deviennent des classes intégrées (Core) au lieu d'être dans la bibliothèque standard. Diagnostics améliorés : Les erreurs d'arguments (ArgumentError) affichent désormais des extraits de code pour l'appelant ET la définition de la méthode. Performances : Optimisation de Class#new, accès plus rapide aux variables d'instance et améliorations significatives du ramasse-miettes (GC). Nettoyage : Suppression de comportements obsolètes (comme la création de processus via IO.open avec |) et mise à jour vers Unicode 17.0. Librairies Introduction pour créer une appli multi-tenant avec Quarkus et http://nip.io|nip.io https://www.the-main-thread.com/p/quarkus-multi-tenant-api-nipio-tutorial Construction d'une API REST multi-tenant en Quarkus avec isolation par sous-domaine Utilisation de http://nip.io|nip.io pour la résolution DNS automatique sans configuration locale Extraction du tenant depuis l'en-tête HTTP Host via un filtre JAX-RS Contexte tenant géré avec CDI en scope Request pour l'isolation des données Service applicatif gérant des données spécifiques par tenant avec Map concurrent Interface web HTML/JS pour visualiser et ajouter des données par tenant Configuration CORS nécessaire pour le développement local Pattern acme.127-0-0-1.nip.io résolu automatiquement vers localhost Code complet disponible sur GitHub avec exemples curl et tests navigateur Base idéale pour prototypage SaaS, tests multi-tenants Hibernate 7.2 avec quelques améliorations intéressantes https://docs.hibernate.org/orm/7.2/whats-new/%7Bhtml-meta-canonical-link%7D read only replica (experimental), crée deux session factories et swap au niveau jdbc si le driver le supporte et custom sinon. On ouvre une session en read only child statelesssession (partage le contexte transactionnel) hibernate vector module ajouter binary, float16 and sparse vectors Le SchemaManager peut resynchroniser les séquences par rapport aux données des tables Regexp dans HQL avec like Nouvelle version de Hibernate with Panache pour Quarkus https://quarkus.io/blog/hibernate-panache-next/ Nouvelle extension expérimentale qui unifie Hibernate ORM with Panache et Hibernate Reactive with Panache Les entités peuvent désormais fonctionner en mode bloquant ou réactif sans changer de type de base Support des sessions sans état (StatelessSession) en plus des entités gérées traditionnelles Intégration de Jakarta Data pour des requêtes type-safe vérifiées à la compilation Les opérations sont définies dans des repositories imbriqués plutôt que des méthodes statiques Possibilité de définir plusieurs repositories pour différents modes d'opération sur une même entité Accès aux différents modes (bloquant/réactif, géré/sans état) via des méthodes de supertype Support des annotations @Find et @HQL pour générer des requêtes type-safe Accès au repository via injection ou via le métamodèle généré Extension disponible dans la branche main, feedback demandé sur Zulip ou GitHub Spring Shell 4.0.0 GA publié - https://spring.io/blog/2025/12/30/spring-shell-4-0-0-ga-released Sortie de la version finale de Spring Shell 4.0.0 disponible sur Maven Central Compatible avec les dernières versions de Spring Framework et Spring Boot Modèle de commandes revu pour simplifier la création d'applications CLI interactives Intégration de jSpecify pour améliorer la sécurité contre les NullPointerException Architecture plus modulaire permettant meilleure personnalisation et extension Documentation et exemples entièrement mis à jour pour faciliter la prise en main Guide de migration vers la v4 disponible sur le wiki du projet Corrections de bugs pour améliorer la stabilité et la fiabilité Permet de créer des applications Java autonomes exécutables avec java -jar ou GraalVM native Approche opinionnée du développement CLI tout en restant flexible pour les besoins spécifiques Une nouvelle version de la librairie qui implémenter des gatherers supplémentaires à ceux du JDK https://github.com/tginsberg/gatherers4j/releases/tag/v0.13.0 gatherers4j v0.13.0. Nouveaux gatherers : uniquelyOccurringBy(), moving/runningMedian(), moving/runningMax/Min(). Changement : les gatherers "moving" incluent désormais par défaut les valeurs partielles (utiliser excludePartialValues() pour désactiver). LangChain4j 1.10.0 https://github.com/langchain4j/langchain4j/releases/tag/1.10.0 Introduction d'un catalogue de modèles pour Anthropic, Gemini, OpenAI et Mistral. Ajout de capacités d'observabilité et de monitoring pour les agents. Support des sorties structurées, des outils avancés et de l'analyse de PDF via URL pour Anthropic. Support des services de transcription pour OpenAI. Possibilité de passer des paramètres de configuration de chat en argument des méthodes. Nouveau garde-fou de modération pour les messages entrants. Support du contenu de raisonnement pour les modèles. Introduction de la recherche hybride. Améliorations du client MCP. Départ du lead de mockito après 10 ans https://github.com/mockito/mockito/issues/3777 Tim van der Lippe, mainteneur majeur de Mockito, annonce son départ pour mars 2026, marquant une décennie de contribution au projet. L'une des raisons principales est l'épuisement lié aux changements récents dans la JVM (JVM 22+) concernant les agents, imposant des contraintes techniques lourdes sans alternative simple proposée par les mainteneurs du JDK. Il pointe du doigt le manque de soutien et la pression exercée sur les bénévoles de l'open source lors de ces transitions technologiques majeures. La complexité croissante pour supporter Kotlin, qui utilise la JVM de manière spécifique, rend la base de code de Mockito plus difficile à maintenir et moins agréable à faire évoluer selon lui. Il exprime une perte de plaisir et préfère désormais consacrer son temps libre à d'autres projets comme Servo, un moteur web écrit en Rust. Une période de transition est prévue jusqu'en mars pour assurer la passation de la maintenance à de nouveaux contributeurs. Infrastructure Le premier intérêt de Kubernetes n'est pas le scaling - https://mcorbin.fr/posts/2025-12-29-kubernetes-scale/ Avant Kubernetes, gérer des applications en production nécessitait de multiples outils complexes (Ansible, Puppet, Chef) avec beaucoup de configuration manuelle Le load balancing se faisait avec HAProxy et Keepalived en actif/passif, nécessitant des mises à jour manuelles de configuration à chaque changement d'instance Le service discovery et les rollouts étaient orchestrés manuellement, instance par instance, sans automatisation de la réconciliation Chaque stack (Java, Python, Ruby) avait sa propre méthode de déploiement, sans standardisation (rpm, deb, tar.gz, jar) La gestion des ressources était manuelle avec souvent une application par machine, créant du gaspillage et complexifiant la maintenance Kubernetes standardise tout en quelques ressources YAML (Deployment, Service, Ingress, ConfigMap, Secret) avec un format déclaratif simple Toutes les fonctionnalités critiques sont intégrées : service discovery, load balancing, scaling, stockage, firewalling, logging, tolérance aux pannes La complexité des centaines de scripts shell et playbooks Ansible maintenus avant était supérieure à celle de Kubernetes Kubernetes devient pertinent dès qu'on commence à reconstruire manuellement ces fonctionnalités, ce qui arrive très rapidement La technologie est flexible et peut gérer aussi bien des applications modernes que des monolithes legacy avec des contraintes spécifiques Mole https://github.com/tw93/Mole Un outil en ligne de commande (CLI) tout-en-un pour nettoyer et optimiser macOS. Combine les fonctionnalités de logiciels populaires comme CleanMyMac, AppCleaner, DaisyDisk et iStat Menus. Analyse et supprime en profondeur les caches, les fichiers logs et les résidus de navigateurs. Désinstallateur intelligent qui retire proprement les applications et leurs fichiers cachés (Launch Agents, préférences). Analyseur d'espace disque interactif pour visualiser l'occupation des fichiers et gérer les documents volumineux. Tableau de bord temps réel (mo status) pour surveiller le CPU, le GPU, la mémoire et le réseau. Fonction de purge spécifique pour les développeurs permettant de supprimer les artefacts de build (node_modules, target, etc.). Intégration possible avec Raycast ou Alfred pour un lancement rapide des commandes. Installation simple via Homebrew ou un script curl. Des images Docker sécurisées pour chaque développeur https://www.docker.com/blog/docker-hardened-images-for-every-developer/ Docker rend ses "Hardened Images" (DHI) gratuites et open source (licence Apache 2.0) pour tous les développeurs. Ces images sont conçues pour être minimales, prêtes pour la production et sécurisées dès le départ afin de lutter contre l'explosion des attaques sur la chaîne logistique logicielle. Elles s'appuient sur des bases familières comme Alpine et Debian, garantissant une compatibilité élevée et une migration facile. Chaque image inclut un SBOM (Software Bill of Materials) complet et vérifiable, ainsi qu'une provenance SLSA de niveau 3 pour une transparence totale. L'utilisation de ces images permet de réduire considérablement le nombre de vulnérabilités (CVE) et la taille des images (jusqu'à 95 % plus petites). Docker étend cette approche sécurisée aux graphiques Helm et aux serveurs MCP (Mongo, Grafana, GitHub, etc.). Des offres commerciales (DHI Enterprise) restent disponibles pour des besoins spécifiques : correctifs critiques sous 7 jours, support FIPS/FedRAMP ou support à cycle de vie étendu (ELS). Un assistant IA expérimental de Docker peut analyser les conteneurs existants pour recommander l'adoption des versions sécurisées correspondantes. L'initiative est soutenue par des partenaires majeurs tels que Google, MongoDB, Snyk et la CNCF. Web La maçonnerie ("masonry") arrive dans la spécification des CSS et commence à être implémentée par les navigateurs https://webkit.org/blog/17660/introducing-css-grid-lanes/ Permet de mettre en colonne des éléments HTML les uns à la suite des autres. D'abord sur la première ligne, et quand la première ligne est remplie, le prochain élément se trouvera dans la colonne où il pourra être le plus haut possible, et ainsi de suite. après la plomberie du middleware, la maçonnerie du front :laughing: Data et Intelligence Artificielle On ne devrait pas faire un mapping 1:1 entre API REST et MCP https://nordicapis.com/why-mcp-shouldnt-wrap-an-api-one-to-one/ Problématique : Envelopper une API telle quelle dans le protocole MCP (Model Context Protocol) est un anti-pattern. Objectif du MCP : Conçu pour les agents d'IA, il doit servir d'interface d'intention, non de miroir d'API. Les agents comprennent les tâches, pas la logique complexe des API (authentification, pagination, orchestration). Conséquences du mappage un-à-un : Confusion des agents, erreurs, hallucinations. Difficulté à gérer les orchestrations complexes (plusieurs appels pour une seule action). Exposition des faiblesses de l'API (schéma lourd, endpoints obsolètes). Maintenance accrue lors des changements d'API. Meilleure approche : Construire des outils MCP comme des SDK pour agents, encapsulant la logique nécessaire pour accomplir une tâche spécifique. Pratiques recommandées : Concevoir autour des intentions/actions utilisateur (ex. : "créer un projet", "résumer un document"). Regrouper les appels en workflows ou actions uniques. Utiliser un langage naturel pour les définitions et les noms. Limiter la surface d'exposition de l'API pour la sécurité et la clarté. Appliquer des schémas d'entrée/sortie stricts pour guider l'agent et réduire l'ambiguïté. Des agents en production avec AWS - https://blog.ippon.fr/2025/12/22/des-agents-en-production-avec-aws/ AWS re:Invent 2025 a massivement mis en avant l'IA générative et les agents IA Un agent IA combine un LLM, une boucle d'appel et des outils invocables Strands Agents SDK facilite le prototypage avec boucles ReAct intégrées et gestion de la mémoire Managed MLflow permet de tracer les expérimentations et définir des métriques de performance Nova Forge optimise les modèles par réentraînement sur données spécifiques pour réduire coûts et latence Bedrock Agent Core industrialise le déploiement avec runtime serverless et auto-scaling Agent Core propose neuf piliers dont observabilité, authentification, code interpreter et browser managé Le protocole MCP d'Anthropic standardise la fourniture d'outils aux agents SageMaker AI et Bedrock centralisent l'accès aux modèles closed source et open source via API unique AWS mise sur l'évolution des chatbots vers des systèmes agentiques optimisés avec modèles plus frugaux Debezium 3.4 amène plusieurs améliorations intéressantes https://debezium.io/blog/2025/12/16/debezium-3-4-final-released/ Correction du problème de calcul du low watermark Oracle qui causait des pertes de performance Correction de l'émission des événements heartbeat dans le connecteur Oracle avec les requêtes CTE Amélioration des logs pour comprendre les transactions actives dans le connecteur Oracle Memory guards pour protéger contre les schémas de base de données de grande taille Support de la transformation des coordonnées géométriques pour une meilleure gestion des données spatiales Extension Quarkus DevServices permettant de démarrer automatiquement une base de données et Debezium en dev Intégration OpenLineage pour tracer la lignée des données et suivre leur flux à travers les pipelines Compatibilité testée avec Kafka Connect 4.1 et Kafka brokers 4.1 Infinispan 16.0.4 et .5 https://infinispan.org/blog/2025/12/17/infinispan-16-0-4 Spring Boot 4 et Spring 7 supportés Evolution dans les metriques Deux bugs de serialisation Construire un agent de recherche en Java avec l'API Interactions https://glaforge.dev/posts/2026/01/03/building-a-research-assistant-with-the-interactions-api-in-java/ Assistant de recherche IA Java (API Interactions Gemini), test du SDK implémenté par Guillaume. Workflow en 4 phases : Planification : Gemini Flash + Google Search. Recherche : Modèle "Deep Research" (tâche de fond). Synthèse : Gemini Pro (rapport exécutif). Infographie : Nano Banana Pro (à partir de la synthèse). API Interactions : gestion d'état serveur, tâches en arrière-plan, réponses multimodales (images). Appréciation : gestion d'état de l'API (vs LLM sans état). Validation : efficacité du SDK Java pour cas complexes. Stephan Janssen (le papa de Devoxx) a créé un serveur MCP (Model Context Protocol) basé sur LSP (Language Server Protocol) pour que les assistants de code analysent le code en le comprenant vraiment plutôt qu'en faisant des grep https://github.com/stephanj/LSP4J-MCP Le problème identifié : Les assistants IA utilisent souvent la recherche textuelle (type grep) pour naviguer dans le code, ce qui manque de contexte sémantique, génère du bruit (faux positifs) et consomme énormément de tokens inutilement. La solution LSP4J-MCP : Une approche "standalone" (autonome) qui encapsule le serveur de langage Eclipse (JDTLS) via le protocole MCP (Model Context Protocol). Avantage principal : Offre une compréhension sémantique profonde du code Java (types, hiérarchies, références) sans nécessiter l'ouverture d'un IDE lourd comme IntelliJ. Comparaison des méthodes : AST : Trop léger (pas de compréhension inter-fichiers). IntelliJ MCP : Puissant mais exige que l'IDE soit ouvert (gourmand en ressources). LSP4J-MCP : Le meilleur des deux mondes pour les workflows en terminal, à distance (SSH) ou CI/CD. Fonctionnalités clés : Expose 5 outils pour l'IA (find_symbols, find_references, find_definition, document_symbols, find_interfaces_with_method). Résultats : Une réduction de 100x des tokens utilisés pour la navigation et une précision accrue (distinction des surcharges, des scopes, etc.). Disponibilité : Le projet est open source et disponible sur GitHub pour intégration immédiate (ex: avec Claude Code, Gemini CLI, etc). A noter l'ajout dans claude code 2.0.74 d'un tool pour supporter LSP ( https://github.com/anthropics/claude-code/blob/main/CHANGELOG.md#2074 ) Awesome (GitHub) Copilot https://github.com/github/awesome-copilot Une collection communautaire d'instructions, de prompts et de configurations pour optimiser l'utilisation de GitHub Copilot. Propose des "Agents" spécialisés qui s'intègrent aux serveurs MCP pour améliorer les flux de travail spécifiques. Inclut des prompts ciblés pour la génération de code, la documentation et la résolution de problèmes complexes. Fournit des instructions détaillées sur les standards de codage et les meilleures pratiques applicables à divers frameworks. Propose des "Skills" (compétences) sous forme de dossiers contenant des ressources pour des tâches techniques spécialisées. (les skills sont dispo dans copilot depuis un mois : https://github.blog/changelog/2025-12-18-github-copilot-now-supports-agent-skills/ ) Permet une installation facile via un serveur MCP dédié, compatible avec VS Code et Visual Studio. Encourage la contribution communautaire pour enrichir les bibliothèques de prompts et d'agents. Aide à augmenter la productivité en offrant des solutions pré-configurées pour de nombreux langages et domaines. Garanti par une licence MIT et maintenu activement par des contributeurs du monde entier. IA et productivité : bilan de l'année 2025 (Laura Tacho - DX)) https://newsletter.getdx.com/p/ai-and-productivity-year-in-review?aid=recNfypKAanQrKszT En 2025, l'ingénierie assistée par l'IA est devenue la norme : environ 90 % des développeurs utilisent des outils d'IA mensuellement, et plus de 40 % quotidiennement. Les chercheurs (Microsoft, Google, GitHub) soulignent que le nombre de lignes de code (LOC) reste un mauvais indicateur d'impact, car l'IA génère beaucoup de code sans forcément garantir une valeur métier supérieure. Si l'IA améliore l'efficacité individuelle, elle pourrait nuire à la collaboration à long terme, car les développeurs passent plus de temps à "parler" à l'IA qu'à leurs collègues. L'identité du développeur évolue : il passe de "producteur de code" à un rôle de "metteur en scène" qui délègue, valide et exerce son jugement stratégique. L'IA pourrait accélérer la montée en compétences des développeurs juniors en les forçant à gérer des projets et à déléguer plus tôt, agissant comme un "accélérateur" plutôt que de les rendre obsolètes. L'accent est mis sur la créativité plutôt que sur la simple automatisation, afin de réimaginer la manière de travailler et d'obtenir des résultats plus impactants. Le succès en 2026 dépendra de la capacité des entreprises à cibler les goulots d'étranglement réels (dette technique, documentation, conformité) plutôt que de tester simplement chaque nouveau modèle d'IA. La newsletter avertit que les titres de presse simplifient souvent à l'excès les recherches sur l'IA, masquant parfois les nuances cruciales des études réelles. Un développeur décrit dans un article sur Twitter son utilisation avancée de Claude Code pour le développement, avec des sous-agents, des slash-commands, comment optimiser le contexte, etc. https://x.com/AureaLibe/status/2008958120878330329?s=20 Outillage IntelliJ IDEA, thread dumps et project Loom (virtual threads) - https://blog.jetbrains.com/idea/2025/12/thread-dumps-and-project-loom-virtual-threads/ Les virtual threads Java améliorent l'utilisation du matériel pour les opérations I/O parallèles avec peu de changements de code Un serveur peut maintenant gérer des millions de threads au lieu de quelques centaines Les outils existants peinent à afficher et analyser des millions de threads simultanément Le débogage asynchrone est complexe car le scheduler et le worker s'exécutent dans des threads différents Les thread dumps restent essentiels pour diagnostiquer deadlocks, UI bloquées et fuites de threads Netflix a découvert un deadlock lié aux virtual threads en analysant un heap dump, bug corrigé dans Java 25. Mais c'était de la haute voltige IntelliJ IDEA supporte nativement les virtual threads dès leur sortie avec affichage des locks acquis IntelliJ IDEA peut ouvrir des thread dumps générés par d'autres outils comme jcmd Le support s'étend aussi aux coroutines Kotlin en plus des virtual threads Quelques infos sur IntelliJ IDEA 2025.3 https://blog.jetbrains.com/idea/2025/12/intellij-idea-2025-3/ Distribution unifiée regroupant davantage de fonctionnalités gratuites Amélioration de la complétion des commandes dans l'IDE Nouvelles fonctionnalités pour le débogueur Spring Thème Islands devient le thème par défaut Support complet de Spring Boot 4 et Spring Framework 7 Compatibilité avec Java 25 Prise en charge de Spring Data JDBC et Vitest 4 Support natif de Junie et Claude Agent pour l'IA Quota d'IA transparent et option Bring Your Own Key à venir Corrections de stabilité, performance et expérience utilisateur Plein de petits outils en ligne pour le développeur https://blgardner.github.io/prism.tools/ génération de mot de passe, de gradient CSS, de QR code encodage décodage de Base64, JWT formattage de JSON, etc. resumectl - Votre CV en tant que code https://juhnny5.github.io/resumectl/ Un outil en ligne de commande (CLI) écrit en Go pour générer un CV à partir d'un fichier YAML. Permet l'exportation vers plusieurs formats : PDF, HTML, ou un affichage direct dans le terminal. Propose 5 thèmes intégrés (Modern, Classic, Minimal, Elegant, Tech) personnalisables avec des couleurs spécifiques. Fonctionnalité d'initialisation (resumectl init) permettant d'importer automatiquement des données depuis LinkedIn et GitHub (projets les plus étoilés). Supporte l'ajout de photos avec des options de filtre noir et blanc ou de forme (rond/carré). Inclut un mode "serveur" (resumectl serve) pour prévisualiser les modifications en temps réel via un navigateur local. Fonctionne comme un binaire unique sans dépendances externes complexes pour les modèles. mactop - Un moniteur "top" pour Apple Silicon https://github.com/metaspartan/mactop Un outil de surveillance en ligne de commande (TUI) conçu spécifiquement pour les puces Apple Silicon (M1, M2, M3, M4, M5). Permet de suivre en temps réel l'utilisation du CPU (E-cores et P-cores), du GPU et de l'ANE (Neural Engine). Affiche la consommation électrique (wattage) du système, du CPU, du GPU et de la DRAM. Fournit des données sur les températures du SoC, les fréquences du GPU et l'état thermique global. Surveille l'utilisation de la mémoire vive, de la swap, ainsi que l'activité réseau et disque (E/S). Propose 10 mises en page (layouts) différentes et plusieurs thèmes de couleurs personnalisables. Ne nécessite pas l'utilisation de sudo car il s'appuie sur les API natives d'Apple (SMC, IOReport, IOKit). Inclut une liste de processus détaillée (similaire à htop) avec la possibilité de tuer des processus directement depuis l'interface. Offre un mode "headless" pour exporter les métriques au format JSON et un serveur optionnel pour Prometheus. Développé en Go avec des composants en CGO et Objective-C. Adieu direnv, Bonjour misehttps://codeka.io/2025/12/19/adieu-direnv-bonjour-mise/ L'auteur remplace ses outils habituels (direnv, asdf, task, just) par un seul outil polyvalent écrit en Rust : mise. mise propose trois fonctions principales : gestionnaire de paquets (langages et outils), gestionnaire de variables d'environnement et exécuteur de tâches. Contrairement à direnv, il permet de gérer des alias et utilise un fichier de configuration structuré (mise.toml) plutôt que du scripting shell. La configuration est hiérarchique, permettant de surcharger les paramètres selon les répertoires, avec un système de "trust" pour la sécurité. Une "killer-feature" soulignée est la gestion des secrets : mise s'intègre avec age pour chiffrer des secrets (via clés SSH) directement dans le fichier de configuration. L'outil supporte une vaste liste de langages et d'outils via un registre interne et des plugins (compatibilité avec l'écosystème asdf). Il simplifie le workflow de développement en regroupant l'installation des outils et l'automatisation des tâches au sein d'un même fichier. L'auteur conclut sur la puissance, la flexibilité et les excellentes performances de l'outil après quelques heures de test. Claude Code v2.1.0 https://github.com/anthropics/claude-code/blob/main/CHANGELOG.md#210 Rechargement à chaud des "skills" : Les modifications apportées aux compétences dans ~/.claude/skills sont désormais appliquées instantanément sans redémarrer la session. Sous-agents et forks : Support de l'exécution de compétences et de commandes slash dans un contexte de sous-agent forké via context: fork. Réglages linguistiques : Ajout d'un paramètre language pour configurer la langue de réponse par défaut (ex: language: "french"). Améliorations du terminal : Shift+Enter fonctionne désormais nativement dans plusieurs terminaux (iTerm2, WezTerm, Ghostty, Kitty) sans configuration manuelle. Sécurité et correction de bugs : Correction d'une faille où des données sensibles (clés API, tokens OAuth) pouvaient apparaître dans les logs de débogage. Nouvelles commandes slash : Ajout de /teleport et /remote-env pour les abonnés claude.ai afin de gérer des sessions distantes. Mode Plan : Le raccourci /plan permet d'activer le mode plan directement depuis le prompt, et la demande de permission à l'entrée de ce mode a été supprimée. Vim et navigation : Ajout de nombreux mouvements Vim (text objects, répétitions de mouvements f/F/t/T, indentations, etc.). Performance : Optimisation du temps de démarrage et du rendu terminal pour les caractères Unicode/Emoji. Gestion du gitignore : Support du réglage respectGitignore dans settings.json pour contrôler le comportement du sélecteur de fichiers @-mention. Méthodologies 200 déploiements en production par jour, même le vendredi : retours d'expérience https://mcorbin.fr/posts/2025-03-21-deploy-200/ Le déploiement fréquent, y compris le vendredi, est un indicateur de maturité technique et augmente la productivité globale. L'excellence technique est un atout stratégique indispensable pour livrer rapidement des produits de qualité. Une architecture pragmatique orientée services (SOA) facilite les déploiements indépendants et réduit la charge cognitive. L'isolation des services est cruciale : un développeur doit pouvoir tester son service localement sans dépendre de toute l'infrastructure. L'automatisation via Kubernetes et l'approche GitOps avec ArgoCD permettent des déploiements continus et sécurisés. Les feature flags et un système de permissions solide permettent de découpler le déploiement technique de l'activation fonctionnelle pour les utilisateurs. L'autonomie des développeurs est renforcée par des outils en self-service (CLI maison) pour gérer l'infrastructure et diagnostiquer les incidents sans goulot d'étranglement. Une culture d'observabilité intégrée dès la conception permet de détecter et de réagir rapidement aux anomalies en production. Accepter l'échec comme inévitable permet de concevoir des systèmes plus résilients capables de se rétablir automatiquement. "Vibe Coding" vs "Prompt Engineering" : l'IA et le futur du développement logiciel https://www.romenrg.com/blog/2025/12/25/vibe-coding-vs-prompt-engineering-ai-and-the-future-of-software-development/ L'IA est passée du statut d'expérimentation à celui d'infrastructure essentielle pour le développement de logiciels en 2025. L'IA ne remplace pas les ingénieurs, mais agit comme un amplificateur de leurs compétences, de leur jugement et de la qualité de leur réflexion. Distinction entre le "Vibe Coding" (rapide, intuitif, idéal pour les prototypes) et le "Prompt Engineering" (délibéré, contraint, nécessaire pour les systèmes maintenables). L'importance cruciale du contexte ("Context Engineering") : l'IA devient réellement puissante lorsqu'elle est connectée aux systèmes réels (GitHub, Jira, etc.) via des protocoles comme le MCP. Utilisation d'agents spécialisés (écriture de RFC, revue de code, architecture) plutôt que de modèles génériques pour obtenir de meilleurs résultats. Émergence de l'ingénieur "Technical Product Manager" capable d'abattre seul le travail d'une petite équipe grâce à l'IA, à condition de maîtriser les fondamentaux techniques. Le risque majeur : l'IA permet d'aller très vite dans la mauvaise direction si le jugement humain et l'expérience font défaut. Le niveau d'exigence global augmente : les bases techniques solides deviennent plus importantes que jamais pour éviter l'accumulation de dette technique rapide. Une revue de code en solo (Kent Beck) ! https://tidyfirst.substack.com/p/party-of-one-for-code-review?r=64ov3&utm_campaign=post&utm_medium=web&triedRedirect=true La revue de code traditionnelle, héritée des inspections formelles d'IBM, s'essouffle car elle est devenue trop lente et asynchrone par rapport au rythme du développement moderne. Avec l'arrivée de l'IA ("le génie"), la vitesse de production du code dépasse la capacité de relecture humaine, créant un goulot d'étranglement majeur. La revue de code doit évoluer vers deux nouveaux objectifs prioritaires : un "sanity check" pour vérifier que l'IA a bien fait ce qu'on lui demandait, et le contrôle de la dérive structurelle de la base de code. Maintenir une structure saine est crucial non seulement pour les futurs développeurs humains, mais aussi pour que l'IA puisse continuer à comprendre et modifier le code efficacement sans perdre le contexte. Kent Beck expérimente des outils automatisés (comme CodeRabbit) pour obtenir des résumés et des schémas d'architecture afin de garder une conscience globale des changements rapides. Même si les outils automatisés sont utiles, le "Pair Programming" reste irremplaçable pour la richesse des échanges et la pression sociale bénéfique qu'il impose à la réflexion. La revue de code solo n'est pas une fin en soi, mais une adaptation nécessaire lorsque l'on travaille seul avec des outils de génération de code augmentés. Loi, société et organisation Lego lance les Lego Smart Play, avec des Brique, des Smart Tags et des Smart Figurines pour faire de nouvelles constructions interactives avec des Legos https://www.lego.com/fr-fr/smart-play LEGO SMART Play : technologie réactive au jeu des enfants. Trois éléments clés : SMART Brique : Brique LEGO 2x4 "cerveau". Accéléromètre, lumières réactives, détecteur de couleurs, synthétiseur sonore. Réagit aux mouvements (tenir, tourner, taper). SMART Tags : Petites pièces intelligentes. Indiquent à la SMART Brique son rôle (ex: hélicoptère, voiture) et les sons à produire. Activent sons, mini-jeux, missions secrètes. SMART Minifigurines : Activées près d'une SMART Brique. Révèlent des personnalités uniques (sons, humeurs, réactions) via la SMART Brique. Encouragent l'imagination. Fonctionnement : SMART Brique détecte SMART Tags et SMART Minifigurines. Réagit aux mouvements avec lumières et sons dynamiques. Compatibilité : S'assemble avec les briques LEGO classiques. Objectif : Créer des expériences de jeu interactives, uniques et illimitées. Conférences La liste des conférences provenant de Developers Conferences Agenda/List par Aurélie Vache et contributeurs : 14-17 janvier 2026 : SnowCamp 2026 - Grenoble (France) 22 janvier 2026 : DevCon #26 : sécurité / post-quantique / hacking - Paris (France) 28 janvier 2026 : Software Heritage Symposium - Paris (France) 29-31 janvier 2026 : Epitech Summit 2026 - Paris - Paris (France) 2-5 février 2026 : Epitech Summit 2026 - Moulins - Moulins (France) 3 février 2026 : Cloud Native Days France 2026 - Paris (France) 3-4 février 2026 : Epitech Summit 2026 - Lille - Lille (France) 3-4 février 2026 : Epitech Summit 2026 - Mulhouse - Mulhouse (France) 3-4 février 2026 : Epitech Summit 2026 - Nancy - Nancy (France) 3-4 février 2026 : Epitech Summit 2026 - Nantes - Nantes (France) 3-4 février 2026 : Epitech Summit 2026 - Marseille - Marseille (France) 3-4 février 2026 : Epitech Summit 2026 - Rennes - Rennes (France) 3-4 février 2026 : Epitech Summit 2026 - Montpellier - Montpellier (France) 3-4 février 2026 : Epitech Summit 2026 - Strasbourg - Strasbourg (France) 3-4 février 2026 : Epitech Summit 2026 - Toulouse - Toulouse (France) 4-5 février 2026 : Epitech Summit 2026 - Bordeaux - Bordeaux (France) 4-5 février 2026 : Epitech Summit 2026 - Lyon - Lyon (France) 4-6 février 2026 : Epitech Summit 2026 - Nice - Nice (France) 5 février 2026 : Web Days Convention - Aix-en-Provence (France) 12 février 2026 : Strasbourg Craft #1 - Strasbourg (France) 12-13 février 2026 : Touraine Tech #26 - Tours (France) 19 février 2026 : ObservabilityCON on the Road - Paris (France) 6 mars 2026 : WordCamp Nice 2026 - Nice (France) 18-19 mars 2026 : Agile Niort 2026 - Niort (France) 20 mars 2026 : Atlantique Day 2026 - Nantes (France) 26 mars 2026 : Data Days Lille - Lille (France) 26-27 mars 2026 : SymfonyLive Paris 2026 - Paris (France) 26-27 mars 2026 : REACT PARIS - Paris (France) 27-29 mars 2026 : Shift - Nantes (France) 31 mars 2026 : ParisTestConf - Paris (France) 1 avril 2026 : AWS Summit Paris - Paris (France) 2 avril 2026 : Pragma Cannes 2026 - Cannes (France) 9-10 avril 2026 : AndroidMakers by droidcon - Paris (France) 16-17 avril 2026 : MiXiT 2026 - Lyon (France) 22-24 avril 2026 : Devoxx France 2026 - Paris (France) 23-25 avril 2026 : Devoxx Greece - Athens (Greece) 24-25 avril 2026 : Faiseuses du Web 5 - Dinan (France) 6-7 mai 2026 : Devoxx UK 2026 - London (UK) 22 mai 2026 : AFUP Day 2026 Lille - Lille (France) 22 mai 2026 : AFUP Day 2026 Paris - Paris (France) 22 mai 2026 : AFUP Day 2026 Bordeaux - Bordeaux (France) 22 mai 2026 : AFUP Day 2026 Lyon - Lyon (France) 29 mai 2026 : NG Baguette Conf 2026 - Paris (France) 5 juin 2026 : TechReady - Nantes (France) 5 juin 2026 : Fork it! - Rouen - Rouen (France) 6 juin 2026 : Polycloud - Montpellier (France) 11-12 juin 2026 : DevQuest Niort - Niort (France) 11-12 juin 2026 : DevLille 2026 - Lille (France) 12 juin 2026 : Tech F'Est 2026 - Nancy (France) 17-19 juin 2026 : Devoxx Poland - Krakow (Poland) 17-20 juin 2026 : VivaTech - Paris (France) 2 juillet 2026 : Azur Tech Summer 2026 - Valbonne (France) 2-3 juillet 2026 : Sunny Tech - Montpellier (France) 3 juillet 2026 : Agile Lyon 2026 - Lyon (France) 2 août 2026 : 4th Tech Summit on Artificial Intelligence & Robotics - Paris (France) 4 septembre 2026 : JUG Summer Camp 2026 - La Rochelle (France) 17-18 septembre 2026 : API Platform Conference 2026 - Lille (France) 24 septembre 2026 : PlatformCon Live Day Paris 2026 - Paris (France) 1 octobre 2026 : WAX 2026 - Marseille (France) 1-2 octobre 2026 : Volcamp - Clermont-Ferrand (France) 5-9 octobre 2026 : Devoxx Belgium - Antwerp (Belgium) Nous contacter Pour réagir à cet épisode, venez discuter sur le groupe Google https://groups.google.com/group/lescastcodeurs Contactez-nous via X/twitter https://twitter.com/lescastcodeurs ou Bluesky https://bsky.app/profile/lescastcodeurs.com Faire un crowdcast ou une crowdquestion Soutenez Les Cast Codeurs sur Patreon https://www.patreon.com/LesCastCodeurs Tous les épisodes et toutes les infos sur https://lescastcodeurs.com/

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The Digital Executive
Roland Austrup on Turning R&D Into Real Growth | Ep 1160

The Digital Executive

Play Episode Listen Later Dec 1, 2025 10:47


In this episode of The Digital Executive, host Brian Thomas speaks with Roland Austrup, Chief Growth Officer and Executive Committee member at Innventure—an industrial growth platform that transforms validated R&D from multinational corporations into high-growth standalone companies. With deep experience as CFO, Head of Capital Markets, and now CGO, Roland brings decades of financial and strategic expertise to the challenge of commercializing breakthrough technologies.Roland shares lessons learned from scaling industrial tech companies, including underestimated lead times, capital intensity, and the slow, trust-driven adoption cycles of risk-averse industrial buyers. He explains why success requires adaptability, a clear capital strategy, and a realistic view that “if you build it, they will come” rarely applies in this sector.He also breaks down how Innventure's model differs from traditional venture and corporate venture approaches. Instead of spread betting on startups, Innventure builds and operates its own companies, leveraging the massive “ore body” of R&D inside global enterprises. Their approach overcomes corporate barriers such as siloed structures, low risk tolerance, and misalignment between innovation and core business metrics—acting as a bridge between proven technologies and entrepreneurial execution.Looking ahead, Roland explores the macroeconomic and technological forces reshaping industrial growth—from inflation and geopolitics to aging workforces and reshoring trends. Despite headwinds, he sees significant tailwinds in Industry 4.0 advancements, including AI and industrial robotics, which he believes will unlock major productivity gains and drive strong North American growth.A thoughtful and forward-looking conversation for innovators, investors, industrial leaders, and anyone navigating the future of advanced manufacturing and commercialization.If you liked what you heard today, please leave us a review - Apple or Spotify. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Swisspreneur Show
EP #532 - Bea Knecht, Carla Bünger & Sandra Trittin: Why Aren't There More Women in Tech?

Swisspreneur Show

Play Episode Listen Later Nov 20, 2025 24:46


Timestamps:4:58 - Diversity in tech: challenges and opportunities6:08 - Recruiting challenges in tech13:00 - Supporting girls in STEMThis episode was sponsored by Google Cloud. Join their Founder's Story event on December 4th to hear an exclusive panel discussion with visionary leaders sharing what it takes to go from building companies to funding them. Link is in the bio! This episode was originally a live conversation recorded at the SEF.Growth Founders Conference back in June 2025.Episode Summary:Beat Knecht is the co-founder and CEO of the TV streaming provider Zattoo, and a general partner at the VC fund REALR. She also founded Genistat and Levuro. Bea holds a BA in Computer Science from the University of California, Berkeley.Carla Bünger is the co-founder of Phoenix Technologies, a tech cluster that drives the AI landscape through its sovereign hyper-secure IT infrastructure (kvant Cloud) and its SaaS solutions in frontier technologies. She also co-founded KORE Technologies Switzerland. Carla holds an MA in International Relations from the Geneva Graduate Institute.Sandra Trittin is the co-founder and CGO of beebop.ai, a power grid orchestration software which unlocks grid flexibility within consumer devices, turning it into a valuable, tradable asset. She also founded Futurize Energy. Sandra holds an MBA from Mannheim Business School.During their chat with Silvan, our 3 guests discussed the current representation of women in tech in the Western world. Women are significantly underrepresented in tech, especially in leadership roles (e.g., only 22% of AI professionals in Switzerland are women). They face career obstacles such as stereotypes, biases, and societal filters that hinder their progress.Diverse teams drive innovation, but the tech industry often overlooks this potential. To improve gender representation, proactive efforts are needed, including:Encouraging risk-taking (critical for startups and leadership).Building support systems (mentorship, peer networks).Fostering STEM environments for girls to ensure future diversity.Addressing unconscious biases in hiring and promotions.Ultimately, empowering women in tech requires systemic change, from education to workplace culture, to unlock their full potential and drive long-term progress.

Staffing & Recruiter Training Podcast
TRP 280: The Growth Engine for Rainmakers with Jacob Parks

Staffing & Recruiter Training Podcast

Play Episode Listen Later Nov 13, 2025 24:41


In this episode of The Rainmaking Podcast, Scott Love speaks with Jacob Parks, President of Profitable Ideas Exchange and author of The Growth Engine, about how professional services firms can drive sustained growth through structured client feedback systems. Jacob reveals that most firms miss huge opportunities by treating client feedback as a formality rather than a core business strategy. He explains that when firms pursue feedback to genuinely learn—not just to increase revenue—they inevitably uncover insights that lead to deeper relationships, new opportunities, and stronger retention. Jacob introduces the concept of client advisory boards—groups of top clients who meet regularly to offer candid feedback, co-create solutions, and shape a firm's direction. He outlines the steps to implement a client feedback system: identify ideal clients, engage them in ongoing two-way conversations, and, most importantly, follow through on the insights gathered. Jacob emphasizes that curiosity, collaboration, and action are the hallmarks of firms that sustain growth over time. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/9AV80rUHyUo ----------------------------------------

WGMI Podcast
How to Build a $1B Software Business Start to Finish (He did it) | Cameron Zoub - Whop

WGMI Podcast

Play Episode Listen Later Oct 27, 2025 82:37


Cameron Zoub is the Co-founder and CGO of Whop. Whop is a social commerce platform designed for creators, entrepreneurs, and small businesses to build, market, and sell products online. Whop is backed by Peter Thiel, Kevin O'leary and Cory Levy. Build apps with Whop - https://docs.whop.com/apps/introduction/?a=thebrettway Launch your business on Whop today - https://whop.com/sell/?a=thebrettway Guest: Cameron Zoub Twitter - https://x.com/czoob3 Instagram - https://www.instagram.com/camzoub/?hl=en Timestamps 0:00 finding an Idea 2:30 Finding a partner 4:58 Building your MVP 7:10 Getting your first users 19:55 Guerilla sales tactics 23:26 When to raise money and why 29:11 Scaling to $100M in revenue 37:44 Habits, routine and health 44:58 Mentality of moving fast 47:38 What drives you to go through pain 57:59 Intuition and spirituality in business

SAI 〜凡人の非凡な才能を科学する〜
【告知】TALENTがプロデュースする新番組「採用乱世|人事が抱える見えない戦い」の配信が開始されました!

SAI 〜凡人の非凡な才能を科学する〜

Play Episode Listen Later Oct 22, 2025 1:44


新番組:採用乱世|人事が抱える見えない戦い番組概要:この番組は、激動の採用市場を舞台に、人事が抱える葛藤や現場でのリアルな課題を掘り下げ、“採用”の本質とその裏側に迫っていくラジオです。孤独に日々戦う人事の方にとって明日から使える人事の今をお伝えしていきます。毎週水曜日朝6時配信。こちらから聴けますSpotify:https://open.spotify.com/show/5nF34zgD7YSHOXHdKzHM4a?si=1e9c48254b4b487fApplePodcastshttps://podcasts.apple.com/jp/podcast/%E6%8E%A1%E7%94%A8%E4%B9%B1%E4%B8%96-%E4%BA%BA%E4%BA%8B%E3%81%8C%E6%8A%B1%E3%81%88%E3%82%8B%E8%A6%8B%E3%81%88%E3%81%AA%E3%81%84%E6%88%A6%E3%81%84/id1847047828▼MC:高稲 祐貴(たかいねゆうき / 株式会社b&q 代表取締役)東京都立大学(旧・首都大学東京)在学中にマレーシアでのコミュニティ事業立ち上げを経験し、学生の頃から事業創出に携わる。在学期にはスタートアップ企業の創業メンバーとして参画し、事業拡大や組織づくりの実務に従事。その後、東証プライム上場グループ企業にて役員を務め、経営および採用戦略の実行に携わる。2023年9月、東京都品川区に株式会社b&qを設立。「採用は経営そのもの」という考えのもと、企業の採用領域に特化した支援事業を展開。採用戦略設計から母集団形成、選考プロセスの構築、オンボーディング支援まで一気通貫で伴走する採用コンサルティングを提供している。これまで累計100社近くの採用支援を行い、スタートアップから大企業まで幅広い成長フェーズの企業を支援。事業は人材紹介を含むエージェント事業、採用実務支援(RPO)、経営人材獲得のためのヘッドハンティング事業、HRBP機能の外部提供型支援など多岐にわたる。ーーーー▼タレントークMC:佐野 貴(たかちん/株式会社TALENT 代表取締役)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/takachiiiiii3⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠東海大学政治経済学部卒。ECコンサルタント・フリマアプリの担当を務めM&Aした後独立。 2018年に株式会社リオンを設立し、経営者や専門家を対象としたタレントマーケティング事業を創出。2020年にCOTENに参画し、新規事業創出を担当した後に、社員全員の才能を最大化させることに責任を持つ役割(CGO)兼 取締役などを歴任した後、退任。2023年に株式会社リオンを株式会社TALENTに社名変更。心理学者とともに人々の「才能」についての研究を行い、その成果をもとに、人材開発事業を展開。同時に才能コーチングプログラムを開発し400名以上に実施し、起業家の事業創出プロデュースも手がける。好きなことは、猫と新しい体験と人との出会い。▼感想ポスト:X(旧:Twitter)には「#タレントーク」をつけて投稿ください。▼参考URL:株式会社TALENT 公式サイト⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://talent-inc.jp/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Marketing Against The Grain
This Ai Agent Turns 1 Image Into A 30 Second Commercial

Marketing Against The Grain

Play Episode Listen Later Oct 9, 2025 39:39


Want Nate's 5 AI Ad Creation Workflows? Get it here: https://clickhubspot.com/tnk Ep. 369 This guest grew his YouTube channel by hundreds of thousands subscribers in just one year by sharing advanced AI automation workflows. Kipp, Kieran, and Nate Herk, Co-Founder and CGO at TrueHorizon AI, dive into how you can use cutting-edge AI agents to automate creative marketing tasks, boost productivity, and reshape your business. Learn more about building smart AI workflows that turn images into ads and videos, how to set up and prompt agents in n8n without coding, and where to start automating your most valuable business processes for maximum ROI. Mentions Nate Herk https://www.linkedin.com/in/nateherkelman TrueHorizon AI https://www.truehorizon.ai/ n8n https://n8n.io/ Zapier https://zapier.com/ Nano Banana https://nanobanana.ai/ Telegram https://telegram.org/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Vamos de Vendas
#53 - GROWTH aplicado no mercado de clientes ENTERPRISE, com Breno Riether

Vamos de Vendas

Play Episode Listen Later Sep 1, 2025 56:49


Neste episódio do Vamos de Vendas, mergulhamos nas estratégias de crescimento em contas Enterprise — um dos maiores desafios do mercado B2B. Recebemos Breno Riether, CGO da Skyone, para compartilhar sua visão sobre como aplicar o mindset de growth no universo de grandes contas e ciclos longos de vendas.

Entrepreneurs United
EP 260: Fire Yourself to Grow Faster w/ Jake Tlapek aka “The Wizard”

Entrepreneurs United

Play Episode Listen Later Aug 25, 2025 35:04


This week, we're joined by Jake “The Wizard” Tlapek, CGO of Finch and no-fluff marketing strategist helping entrepreneurs turn confusion into clarity and clarity into growth.In this high-impact conversation, Jake breaks down:Why 99% of businesses are ignoring the biggest free marketing opportunityThe "One Strategy, One Offer, One Channel, One Year" frameworkHow to fire yourself from day-to-day tasks and scale with focusThe most common misstep even great founders makeWhen (and why) to work with an agency vs. building in-houseWhether you're stuck in the weeds or scaling fast, Jake shares how to build systems that rank, convert, and grow without guessing your way through marketing.

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#168 - Why Your Healthcare Paid Social Isn't Engaging (And How to Fix It)

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Jul 29, 2025 22:52


Want to make social media work for your healthcare marketing strategy—even with today's privacy limitations? Join Cardinal's CGO, Lauren Leone, and Associate Media Director, Lisa Fisher, as they dive into how healthcare marketers can maximize the impact of social media advertising despite increasing privacy and tracking restrictions. You'll learn actionable strategies for building trust, nurturing patient relationships, and driving brand awareness using platform-native tools and creative approaches, even without website pixels. If you're looking for practical ways to engage audiences, diversify your social presence, and keep your marketing funnel strong in a privacy-first world, this episode is packed with valuable insights tailored just for you. RELATED RESOURCES How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ 10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Get your free ticket to Scaling Up 2025: https://www.cardinaldigitalmarketing.com/scalingup-healthcare-performance-marketing-summit/

The Secret Thoughts of CEO's Podcast
Self Awareness & Emotional Intelligence with Stephanie Chung

The Secret Thoughts of CEO's Podcast

Play Episode Listen Later Jul 15, 2025 47:55


Secret Thoughts of CEOS Ep. 138 Self Awareness & Emotional Intelligence with Stephanie Chung In this electric and eye-opening episode, Chris Yonker sits down with aviation pioneer and leadership strategist Stephanie Chung to unpack what it truly takes to lead in today's world of diverse teams, generational differences, and ever-shifting business landscapes. Stephanie, the first African American president of a private aviation company in the U.S. and former CGO of Wheels Up, blends boardroom brilliance with neuroscience-backed leadership insight. From building trust through body language to unlocking innovation by embracing difference, Stephanie shares stories from her jet-fueled career and her newest book Ally Leadership. Whether you're a CEO, a team leader, or a parent navigating complex human dynamics, this episode will stretch your perspective on influence, equity, and modern leadership. Timestamps 01:45 - Meet Kristi Baxter and Chris Yonker: their backgrounds in family business, coaching, 01:45 – Introduction to Stephanie Chung and her aviation leadership journey 05:10 – Why we default to leading and selling in our own style - and why it limits us 07:15 – Six generations in the workforce: a communication and leadership wake-up call 09:45 – How the brain evaluates trust - and the power of facial expressions 13:00 – Ask, Listen, Learn, Act: the “ALLY” leadership model and its impact 19:00 – Dropping preconceived notions: how bias forms and how to meet people where they are 23:00 – Finding business in unlikely places: a story of jet sales and chicken farms 29:30 – Navigating generational differences around work-life values 33:00 – Meeting dynamics and how to create true psychological safety 35:00 – E.A.R.N. Model: How to truly earn allyship as a leader 39:00 – Why every team member should walk a mile in another's shoes 44:45 – One question every leader should ask to connect personally and meaningfully 46:30 – Where to learn more from Stephanie and access her leadership resources Quotes ·       “It's not about how you communicate. It's about how they prefer to be communicated with.” [08:25] ·       “Bias isn't always bad. But we must be aware of it - especially when we're leading people who aren't like us.” [19:30] ·       “Employees want leaders who are better communicators. Not just with words, but with presence and action.” [44:50] Websites: ·       fambizforum.com. ·       www.chrisyonker.com ·       StephanieChung.com ·       YourAllyInLeadership.com - Sign up for Stephanie's neuroscience-backed leadership newsletter   Stephanie is not just an #1 international best-selling author; she's a force of strategic innovation, a beacon of change, and a titan in the world of business growth and human capital management. With over 30 years of experience, Stephanie has cultivated a reputation for turning challenges into opportunities and transforming growing businesses into thriving hubs of success. In her book, Ally Leadership: How to Lead People Who Are Not Like You, Stephanie Chung provides practical strategies for leaders willing to admit they don't have all the answers, accept that their perspective isn't the only one, and commit to learning about people different from themselves.

The A Game Podcast: Real Estate Investing For Entrepreneurs
How To Successfully Build and Grow A Real Estate Business | Benmont Locker

The A Game Podcast: Real Estate Investing For Entrepreneurs

Play Episode Listen Later Jun 23, 2025 55:54 Transcription Available


Join Nick Lamagna on The A Game Podcast with our guest Benmont Locker, a powerhouse in the real estate investing and coaching industry.  He is a partner of Eric Brewer and Integrity First Home Buyers known as the authority in novations and master of many ways to take down hundreds of real estate deals!  He is a builder of businesses, systems and processes for owners and entrepreneurs and a master integrator of putting these into action to make money. Fighting out of Pennsylvania and getting bit by the entrepreneur bug early on, he started out in the outdoor industry and ended up scaling it to 20 locations in 9 states before he sold what he coined as the, "Redneck TJ Maxx," for a profit.  He learned marketing, sales and SOPs through this experience and when almost becoming a dentist or ski instructor he this one-time soccer player found his calling in real estate helping an investment company stabilize, profit and scale their business and from there things have escalated quickly and efficiently He is now the CGO of Integrity First Home Buyers where he has helped add an extra hundred deals a year!  He now teaches investors just like you how to align strategy with targets, set clear goals and establish lucrative systems, processes, and operations through RampREI.  He is a father, husband, photographer, dirt bike rider and our guest who drops a TON of content on this no fluff episode! Topics for this episode include: ✅ Systems and processes in business and real estate ✅ The importance of relationships for success in business ✅ How to overcome fear and failures in business ✅ How to choose a correct time frame for KPIs ✅  How novation creates conventional financing opportunities + more! Check the show notes to connect with all things Benmont and RampREI!   Connect with Benmont: Benmont Locker on Facebook Benmont Locker on Instagram Benmont Locker on LinkedIn Benmont Locker on Twitter Benmont Locker on Youtube Benmont Locker on TikTok     Connect with RampREI: www.ramprei.com Ramp REI on Facebook Ramp REI on Instagram   Connect with Integrity First Home Buyers: www.integityfirsthomebuyers.com Integrity First Home Buyers on Facebook Integrity First Home Buyers on instagram Integrity First Home Buyers on LinkedIn Integrity First hHome Buyers on Youtube --- Connect with Nick Lamagna www.nicknicknick.com Text Nick (516)540-5733 Connect on ALL Social Media and Podcast Platforms Here FREE Checklist on how to bring more value to your buyers

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#162 - How to Layer 3P Data and Reach Ideal Patients

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Jun 10, 2025 16:36


First-party data can only take you so far. To scale your healthcare marketing strategy and reach high-intent patients, you need to tap into third-party audiences. Cardinal's CGO, Lauren Leone, and CSO, Rich Briddock, break down how to use third-party data to improve targeting, reach clinical and payer-based segments, and overcome data limitations.The discussion also covers the costs and platforms for activating these audiences, providing you with a comprehensive understanding of how to integrate them into your marketing strategy to improve lead quality and operational efficiency. RELATED RESOURCES Reaching the Right Patients with 3P Data - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/reaching-right-patients-with-3p-data/ How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ 10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/#)-implement-advanced

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#158 - Creative That Actually Converts: What It Takes to Engage Your Audience

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later May 13, 2025 14:26


Performance creative isn't just about great design—it's about driving meaningful results. Host Lauren Leone, Cardinal's CGO, and Jean Zhang, Sr. Creative Director, explore the critical role of performance creative in enhancing media strategies for healthcare marketers. You'll gain insights into how audience segmentation and tailored messaging can significantly improve patient engagement and conversion rates. By understanding your audience's digital journey and leveraging creative testing, you can craft more effective campaigns that resonate with specific segments. This episode provides valuable strategies for optimizing your creative approach to drive higher quality patient interactions and outcomes. RELATED RESOURCES The Performance Creative Playbook for Healthcare Marketers - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/performance-creative-playbook-for-healthcare-marketers/ Performance Creative: The Key to Paid Media Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/performance-creative-the-key-to-paid-media-success/ 5-Step Paid Media Strategy to Attract Your Ideal Patients - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/paid-media-patient-acquisition-guide/ The Art of Patient Journey Mapping: Creative Strategies for Marketing Success - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/patient-journey-mapping-creative-strategies-for-marketing-success/

Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™
722: Al & Aesthetic Medicine: The Future of Skincare and Plastic Surgery

Beauty Bytes with Dr. Kay: Secrets of a Plastic Surgeon™

Play Episode Listen Later Apr 22, 2025 30:18


On today's podcast, I'll have the pleasure of speaking with Wayne Liu, CGO at Perfect Corp.  Perfect Corp is a leading innovator in the AI and AR space providing solutions for the aesthetics and beauty industry.  We'll talk about how AI is helping to shape the future of our industry and how we use AI and Perfect Corp tools specifically in our practice.  To find out more about the products Perfect Corp provides visit their website to get in touch! https://www.perfectcorp.com

This Week in Health IT
Interview In Action: Democratizing the Innovations Hospitals Need with Jason Taylor

This Week in Health IT

Play Episode Listen Later Apr 18, 2025 16:39 Transcription Available


April 18, 2025: Jason Taylor, CGO from Panda Health, explores the pressing challenges facing healthcare systems in the uncertain economic landscape of today. How are health systems navigating potential Medicaid cuts and declining elective procedures while balancing innovation needs? Jason reveals how organizations are shifting from purchasing "cool new toys" to rationalizing existing budgets and application stacks without compromising patient care. The conversation delves into Panda Health's approach of democratizing knowledge across healthcare systems, connecting those with similar challenges to share lessons learned. Key Points:X: This Week HealthLinkedIn: This Week HealthDonate: Alex's Lemonade Stand: Foundation for Childhood Cancer

This Week in Health IT
Interview In Action: Democratizing the Innovations Hospitals Need with Jason Taylor

This Week in Health IT

Play Episode Listen Later Apr 16, 2025 16:39 Transcription Available


April 18, 2025: Jason Taylor, CGO from Panda Health, explores the pressing challenges facing healthcare systems in the uncertain economic landscape of today. How are health systems navigating potential Medicaid cuts and declining elective procedures while balancing innovation needs? Jason reveals how organizations are shifting from purchasing "cool new toys" to rationalizing existing budgets and application stacks without compromising patient care. The conversation delves into Panda Health's approach of democratizing knowledge across healthcare systems, connecting those with similar challenges to share lessons learned. Key Points:01:47 The Uncertainties of Healthcare04:16 Technology Implementation06:52 Pandas Social Intelligence12:20 Organizational Change Management X: This Week HealthLinkedIn: This Week HealthDonate: Alex's Lemonade Stand: Foundation for Childhood Cancer

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#154 - The Halo Effect: How Social Media Can Supercharge Paid Search

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Apr 15, 2025 12:37


Doubt that your social media ads are driving patient bookings? Here's how to find out. Our hosts, Cardinal's CGO, Lauren Leone and Senior Director of Analytics, Alex Kemp, dive into the hidden influence of social media on paid search—what we call ‘The Halo Effect.' We'll break down how we test, analyze, strategize, and forecast to maximize impact.  RELATED RESOURCES When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/  10 Ways to Succeed on Meta in 2025 - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/10-ways-to-succeed-on-meta-in-2025/  How to Engage Patients with a Full-Funnel Facebook Ads Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-facebook-ads-strategy/ 

Footy Prime The Podcast
Footy Prime Ep. 823: INTVU w/Diana Matheson, Co-Founder of the NSL & Chief Growth Officer and #CANWNT Legend

Footy Prime The Podcast

Play Episode Listen Later Apr 15, 2025 48:57


James Sharman, Craig Forrest and Dan Wong, along with JC lurking, welcome CGO and Co-Founder of the Northern Super League Diana Matheson. The former Canadian National Women's Team player shares with the Amy/Jimmy-less FP Crew what it took to get to L minus 1 and what the inaugural season will hold!GET IN!Presenters: James Sharman, Craig Forrest, Jimmy Brennan, Amy Walsh & Dan WongOnomatopoeia Expert: Jeff Cole, VO and Editor/ProducerThis podcast has content that may use words and share tales that offend, please feel free to use your best discretion.Parental discretion is advisedwearefootyprime.comX @footy_primeTikTok @FootyPrimePodcastYoutube @FootyPrimePodcastIG FootyPrimeIGFacebook Footy Prime The PodcastEmail footyprimepodcast@gmail.comONE BALL GIN https://www.nickel9distillery.com/products/footy-prime-one-ball-gin Hosted on Acast. See acast.com/privacy for more information.

All Ears - Senior Living Success with Matt Reiners
Chief Growth Officer Secrets: Cristy Ballard on Sales, Purpose & Personal Power - Cristy Ballard, Chief Growth Officer at Solstice Senior Living

All Ears - Senior Living Success with Matt Reiners

Play Episode Listen Later Mar 25, 2025 35:11


This one was a blast. I got to sit down with Cristy Ballard, the Chief Growth Officer at Solstice Senior Living, and let me tell you, she brings it.Cristy shares her personal story, starting from humble beginnings (we're talking grocery bagger and lawn care hustle), to becoming a powerhouse CGO in senior living. She's been through the grind, made the pivots, and now leads with a bigger purpose than just the bottom line.In this episode, we get into:What drives true growth (hint: it's not just the numbers)The evolving meaning of successHow personal ambition shifts, and why that's a good thingHer real talk on sales, leadership, and helping others winCristy's the leader who'll hype you up and challenge you to think deeper. We laughed, reflected, and even kinda matched outfits—unplanned, of course.Whether you're in sales, marketing, leadership, or just someone who wants to do meaningful work, this episode is for you.

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#150 - Reaching the Right Patients with 3P Data

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Mar 18, 2025 16:27


Evolving privacy regulations, platform changes, and shifting consumer behavior are making it harder for healthcare marketers to reach the right patients. That's where third-party (3P) data comes in. From claims and payor data to social determinants of health, these insights help brands build qualified audiences, optimize media, and drive patient acquisition. In this episode, Cardinal's CGO, Lauren Leone and Group Media Director, Ruchi Patel explore how to get started, best practices, and real-world use cases for leveraging 3P data to connect with high-intent patients. RELATED RESOURCES Healthcare Claims Data: The Secret to Effective Consumer Targeting - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/healthcare-claims-data-secrets-to-effective-targeting-definitive-healthcare/   How Meta's Data Restrictions Impact Healthcare Advertising Strategies - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ 

Restaurant Unstoppable with Eric Cacciatore
1158: Etkin Tekin, Craig Sklar, & Rob LaTronica, Co-Owners of Haven Hot Chicken

Restaurant Unstoppable with Eric Cacciatore

Play Episode Listen Later Feb 13, 2025 107:30


Haven Hot Chicken was previously featured on the show for episode 1151 when Jason Sobocinski, President and Co-Owner of Haven Hot Chicken, was a guest! All three of our guests today are co-owners of Haven hot chicken today. Haven Hot chicken is a hot chicken concept based in New Haven, CT with 9 locations. Etkin Tekin is the CEO, Craig Sklar is the CIO, and Rob LaTronica is the CGO!  Join the Restaurant Unstoppable Network TODAY! Restaurant Unstoppable - EVOLVE! - Eric of Restaurant Unstoppable is now taking consultation and coaching calls! Book a consultation today! Schedule your call to become UNSTOPPABLE! Check out the website for more details: https://www.restaurantunstoppable.com/evolve Today's sponsors: Meez: Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale recipes like never before. Plus, engineer your menu in real-time and get accurate food costs. Sign up for free today and get 2 FREE months of invoice processing as a listener of the Restaurant Unstoppable Podcast. Visit getmeez.com/unstoppable to learn more. Restaurant Systems Pro: When you join Restaurant Systems Pro through February of 2025, They will handle your 2024 books at no charge. Here's what you get: Organization of all invoices and expenses;AI Scanning of products so you know the usage; Reconciling your accounts; Tracking inventory and labor costs; and Providing detailed P&L reports Head to RestaurantUnstoppable.com/RSP and be sure to mention this special offer.   Let's make 2025 the year your restaurant thrives. Today's guests recommends these tools: Ovation Toast Rightworks Bikki LoopAI World Manager Service Physics Contact the guests: Click here for contact info Thanks for listening! Rate the podcast, subscribe, and share!  We are on Youtube: @RestaurantUnstoppable

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo
#138 - Navigating Meta's 2025 Update: What Healthcare Marketers Need to Know

Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Play Episode Listen Later Dec 19, 2024 14:15


In this episode, Cardinal's CSO, Rich Briddock and CGO, Lauren Leone, dive into Meta's recent advertising changes that significantly impact healthcare providers, exploring the new restrictions to data sharing via CAPI and its impact on optimization and audience creation. Our hosts will unpack what these updates mean, their implications for marketers and actionable steps to adapt. RELATED RESOURCES Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/  Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/

The Alcohol Minimalist Podcast
Using Sunnyside to Change Your Drinking-With Ian Andersen

The Alcohol Minimalist Podcast

Play Episode Listen Later Dec 2, 2024 46:34


This week on the show I'm talking with Ian Andersen, Sunnyside co-founder and CGO all about the independent peer-reviewed study from 2024.Sunnyside demonstrated to reduce weekly alcohol consumption by 33% in 12 weeks. We're talking about what's new and what's coming in 2025 for people who want to change their drinking habits. New to the podcast? Download the Podcast Listening Guide.Want to schedule a call to talk about how I work with people?  Click here for a FREE call. Join my private FB group Alcohol Minimalists here: https://www.facebook.com/groups/changeyouralcoholhabitHas this podcast helped you? Please leave a review.Follow me on Facebook & Instagram: @AlcoholMinimalist Low risk drinking guidelines from the NIAAA:Healthy men under 65:No more than 4 drinks in one day and no more than 14 drinks per week.Healthy women (all ages) and healthy men 65 and older:No more than 3 drinks in one day and no more than 7 drinks per week.One drink is defined as 12 ounces of beer, 5 ounces of wine, or 1.5 ounces of 80-proof liquor. So remember that a mixed drink or full glass of wine are probably more than one drink.Abstinence from alcoholAbstinence from alcohol is the best choice for people who take medication(s) that interact with alcohol, have health conditions that could be exacerbated by alcohol (e.g. liver disease), are pregnant or may become pregnant or have had a problem with alcohol or another substance in the past.Benefits of “low-risk” drinkingFollowing these guidelines reduces the risk of health problems such as cancer, liver disease, reduced immunity, ulcers, sleep problems, complications of existing conditions, and more. It also reduces the risk of depression, social problems, and difficulties at school or work. ★ Support this podcast ★

App Talk with Upptic
Taking Web3 Games MAINSTREAM (ft. Adjust, Immutable, Eyeball Games)

App Talk with Upptic

Play Episode Listen Later Nov 22, 2024 45:34


The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences. In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in the field, including Adjust Partnerships Manager Ben Bowen, Eyeball Games' Marketing Head Francois Daoud, Immutable Marketing Lead Stefano Cantù, and Upptic's own CGO, Warren Woodward. Together with these experts, explore how Web3 gaming is evolving, its challenges, and its potential. Many thanks to Adjust for allowing us to republish this webinar! CHAPTERS 00:00 – Opening 01:45 – Guest introductions 06:51 – Why care about Web3? 11:43 – UA at the intersection of mobile and Web3 20:01 – Marketing in Web3-native ecosystems 26:05 – Measurement in hybrid ecosystems 32:52 – How do you fight fraud in Web3 gaming? 37:23 – Advice for Web3 devs and Web3-curious 45:12 – Closing #Web3 #Gaming #Marketing #Attribution #UserAcquisition

The Smartest Amazon Seller
EPISODE 275 - Advanced Strategies for Amazon Reimbursement with Yoni Mazor

The Smartest Amazon Seller

Play Episode Listen Later Sep 18, 2024 33:56


Are you leaving money on the table when it comes to Amazon reimbursements? Join us for an in-depth discussion with Yoni Mazor, the CGO of Getida and a seasoned expert who has been navigating the complexities of Amazon seller reimbursements since 2015. In this episode, we'll dive into the essential strategies and industry insights you need to maximize your returns. We'll discuss the evolving landscape of Amazon reimbursement services, including the critical changes to Amazon's upcoming reimbursement policies. Yoni will share proven tactics for ensuring you're not leaving money on the table. Don't miss out on this invaluable advice that could significantly impact your bottom line. Tune in to learn how top sellers efficiently audit tens of billions in transactions and why private equity-backed solutions are setting new standards in transparency and compliance. Episode Notes: 00:30 - Yoni Mazor Introduction   02:21 - Getida's History   07:55 - Scaling Challenges and Innovations   11:35 - Patent Innovation and Document Handling   12:35 - Recent Changes in Amazon's Policies   17:35 - Logic Behind Amazon Timeframes   21:45 - Leaving Money on the Table   23:45 - The Inconsistencies in Amazon   26:20 - Advertising Click Fraud   28:50 - Getida's Future LinkedIn: linkedin.com/in/yoni-mazor-b204a274 Website: getida.com/   Related Post: What Is an Amazon Returnless Refund?