Big Food Big Future

How can plant-based, cultured meat, and precision fermentation entrepreneurs demonstrate lasting potential to investors in an increasingly competitive landscape during unstable market conditions? Simple - back to basics. It's all about demonstrating with data A) your ONE main competitive advantage B) your functional benefit to the end consumer (taste, texture, flavor are always queen). Lisa Feria, Managing Partner and CEO of Stray Dog Capital, joins us to discuss: How her CPG experience informs investing strategy How her outlook has changed in the current economic landscape and amidst all the "doomsday" talk surrounding alt-protein declines How she approaches diversification when so many plant-based - and increasingly cell-based - companies have similar concepts? What metrics most stand out to differentiate? --- Support this podcast: https://anchor.fm/shannontheobald/support

THE Elisabeth Alfano, creator the VEGTECH index, host of Plant-Based Business Hour, founder of Plant-Powered Consulting, brings us all her wisdom on: Interdisciplinary approaches to understand the whole Plant-Based supplychain; creating a rich life with food, and bringing that value into your business; using COVID-19’s aftermath to spark discourse on animal agriculture; Extending global reach online during quarantine; tactical vs philosophical approaches to growing plant-based; and the FIRST VEGAN INDEX! --- Support this podcast: https://anchor.fm/shannontheobald/support

What IS sustainable storytelling?! Mel Bandler is here to enlighten us on: How to actually COMMUNICATE your value prop; The 2 most important questions to ask when crafting your brand story; how to make your story accessible; sustainability and price elasticity; end to end storytelling with large partners; the most common sustainable storytelling pitfalls and challenges; prioritizing brand conversion vs channel conversion; and so much more! --- Support this podcast: https://anchor.fm/shannontheobald/support

Big Idea Ventures' Christian Nguyen Cadeo and Andrew Ive join me for a rollicking good time, discussing: Operating a 24/7 Singapore and NewYork based VC; How to communicate in a global org to ensure success; Building a portfolio of female-led investments; How exactly one STARTS a fund!; Big Idea’s wins and challenges; the FIRST EVER CELL BASED EXIT; Tips on facilitating international collaboration; How to approach working with large food companies (Big Food!) --- Support this podcast: https://anchor.fm/shannontheobald/support

Po Bronson and Arvind Gupta discuss their hit book Decoding the World: A Roadmap for the Questioner. SUCH an inightful conversation on how we can ALL use our unique skills to change the world with biotech, how to drop your ego and follow your curiosity to rewrite the future, where philosophy and science meet, and using bonding and joy as fuel to end travesty. Arvind and Po truly embody the question 'what's this tech all FOR?' PS - Apologies for the Darth Vader breathing in the background here - we let him sit in on the interview ;) --- Support this podcast: https://anchor.fm/shannontheobald/support

Tech to Food superstar Eric Archambeau, Co-Founder of Astanor Ventures, was kind enough to sit down with me to discuss: Shifting the quantity over quality narrative in mainstream grocery; Using tech investment principles to change the food system; Systemic Disruption Potential as a measure for investment; Shifting sustainable investing from niche to norm; and due diligence processes for examining the whole supply chain’s sustainability. I learned so much and I hope you do, too! --- Support this podcast: https://anchor.fm/shannontheobald/support

The African Alternative Protein Landscape is ready to TAKE! OFF! Hakeem Jimo, Co-Founder of Veggie Victory, tells the story of creating Nigeria's first plant-based meat company. Join us to learn: African alt protein landscape innovation, distribution, and merchandising intricacies; how Hakeem and co-founder Bola Adeyanju tailored their product to traditional recipes; where plant-based fits into the 'aspirational' perception of meat; and much more. LOVED THIS EPISODE! --- Support this podcast: https://anchor.fm/shannontheobald/support

Rancher and regenerative agriculture expert Rich Bradbury and I have WAY more in common than you might think. He envisions a future where farmers are empowered to feed a better future, and so do I. Today we discuss actionable steps to leverage shared sustainability goals, finding common ground between ranchers, plant-based, and cell-based experts; Rich gives a rancher's perspective on the plant-based boom; and I share a controversial opinion you definitely want to check out. --- Support this podcast: https://anchor.fm/shannontheobald/support

75% of women in plant-based and cell-based face gender bias. 50% have been harassed by an investor. Jenny Stojkovic and team discovered these findings (and more) in their Founder Survey, and she's doing everything in her power to combat this. Join Jenny and I to connect on what it means to be a women in alternative protein, and how the industry needs to step up for all the women to come. --- Support this podcast: https://anchor.fm/shannontheobald/support

Plant-Based investment has blown up this year, and cell-based won't be far behind. Alt Protein Impact Investor Willem Blom shares on: how a meat tax could save the EU billions in healthcare costs, evaluating investments based on evolving flexitarianism, and retail, distribution, and regulation challenges in Europe. Thank you for being part of this community! Love and light Xx --- Support this podcast: https://anchor.fm/shannontheobald/support

The Oatly IPO is hot in Plant Based - and Co-Founder Bjorn Oste is sharing how purpose got us here. Join us to learn about: Why tech created our food problems and is also our solution; How Bjorn gave up his career in IT to build a sustainable future; Your #1 priority in product development; Using robotics and crop reintroduction to empower farming communities in sustainability; Bjorn and his brother's mastermind food tech lab where scientists "go bonkers;" How Bjorn and I innovate in food as non-scientists; Good Idea's revolutionary technology to stabilize blood sugars; Thank you for being part of this community! Love and light Xx --- Support this podcast: https://anchor.fm/shannontheobald/support

Leveraging meat industry collaboration in go to market models for cell based meat - Robert Yaman shares his take on possibilities. Since Robert and I talked, we’ve already seen so much development in meat producers’ readiness to get involved in the alternative protein space, especially with Cargill’s recent moves in China. --- Support this podcast: https://anchor.fm/shannontheobald/support

Those profiting off of the status quo often don't want to see it go. Tony Hunter feels sorry for them, but he's not worried they'll slow the future of food. He shares his strategy for working with people stuck in the past and for accelerating food innovation in the process. Secondary Source: https://www.youtube.com/watch?v=QsSsMHV0Kt8 Tony's last episode: https://anchor.fm/shannontheobald/episodes/Fast-Food-Meets-Future-Food-with-Tony-Hunter-ecq747 --- Support this podcast: https://anchor.fm/shannontheobald/support

KFC, McDonalds, Pizza Hut, and...Future Food Innovation?? Yep! Tony Hunter is a Global Consultant, Speaker, and FoodTech Expert who helps key players predict and prepare for the future. He's basically Big Food Big Future's dream come true. Here he lets us in on his top tips for orchestrating large-scale change. Hint: you've already got everything you need. --- Support this podcast: https://anchor.fm/shannontheobald/support

Greta Thunberg showed her generation they should be angry at how the climate is treated. Giuseppe Scionte wants to empower youth to take action changing that in the food space. Here's how we can all rally the troops to create change in the EU and around the world. Secondary Source: Greta Thunberg at the EU, Feb 2019 https://www.youtube.com/watch?v=CWQPDsHJ0gc --- Support this podcast: https://anchor.fm/shannontheobald/support

The intersection of Dunkin' Donuts and Alternative Protein is International Expansion. NovaMeat's Giuseppe Scionte has some wild stories and experience working with classically trained chefs in Europe. Dunkin' is gaining share globally through local specialization. Here's what they can learn from each other. --- Support this podcast: https://anchor.fm/shannontheobald/support

How do we make people CARE about food research? We get their emotions involved. The Good Food Institute's former Director of International Engagement Nicole Rawling and Shannon teach you how to make future food go VIRAL. (Note: While she was with GFI at the time of recording, Nicole has since moved forward to found the awesome Material Innovation Initiative. Check it out!) Secondary Source: https://www.youtube.com/watch?v=sANg0NyvVnk --- Support this podcast: https://anchor.fm/shannontheobald/support

We don't need to change minds, we just need to open them. How? ENGAGEMENT. Classic show not tell. For both the public and the corporate, this means building upon what we already know to empower action. This is what brought the Kellogg brothers so much success. They ACKNOWLEDGED a common experience and USED it to shift consumer behavior. We can do that now, too. The future of food is now! Secondary Source: PBS News Hour https://www.pbs.org/video/the-kellogg-brothers-breakfast-and-wellness-pioneers-1542848870/ --- Support this podcast: https://anchor.fm/shannontheobald/support

Paul Shapiro of Better Meat Co. and Lynda Deakin of IDEO have the optimism and childlike wonder we need to change a harmful global food system. The key to that change lies in re-invigorating that wonder in big food leaders. Yep, it’s possible! This episode gives me hope that the future of food is coming sooner than we think. --- Support this podcast: https://anchor.fm/shannontheobald/support

Future food in APAC is going from blooming to booming. How did this happen so quickly, and how does the foodtech and alt protein movement look different country to country? How will it differ from the path food system development has seen in the US? Emil Fazira of Euromonitor International, and Josh Tetrick, founder of JUST, give us a glimpse of a could-be future. Secondary sources: "Wayne Pacelle & Josh Tetrick: "Just Food" | Talks at Google" https://www.youtube.com/watch?v=KuDbVrR7Rl0 --- Support this podcast: https://anchor.fm/shannontheobald/support

Food rules are changing. How do consumers adapt to changing global perspectives? How do we keep our VALUES intact and make CHOICES that further our lives as a whole? From rural Southeast Asia to General Mills' Minneapolos, Minnesota HQ, personalization and intentionality are key to successful adoption. --- Support this podcast: https://anchor.fm/shannontheobald/support

China and India: global economic powers that will not only shape the future of food, but consume it. Abhinav describes them as the Tiger and the Elephant. The two nations both have rich cultural tradition and massive populations ripe for disruption in the food system. How does history and tradition impact the way we build the future? What might foodtech, alternative protein, or heritage-based innovtaion look like in India and China - and what woud that mean for the rest of the world? Join Shannon and Abhinav to find out. Secondary Source: Food Ingredients and Health Ingredients India https://www.youtube.com/watch?v=57EH3C0H7oM --- Support this podcast: https://anchor.fm/shannontheobald/support

APAC! Shannon chats with ID Capital's Abhinav Mehra about Singapore's future food boom. How has the country's tradition blended with the perfect storm of innovators to create a revolution? Starbucks CEO Howard Schulze can relate. His experiences with traditional Italian coffee melded with West Coast coffee culture to create the giant we know and love today. What's the secret sauce that crafts these exchanges? Secondary Source: Howard Schultz with Guy Raz on NPR's How I Built This: https://www.npr.org/2017/09/28/551874532/live-episode-starbucks-howard-schultz --- Support this podcast: https://anchor.fm/shannontheobald/support

Sustainability innovation: to create or buy. Shannon continues her chat with Beyond Meat Chief Growth Officer Chuch Muth. She asks what it MEANS to be an ethical company and how orgs like Trader Joe's represent that so well. Chuck Muth and Trader Joe's CEO Dan Bane shed light on how to ensure values are retained and innovation thrives even through acquisition. Secondary Source: Dan Bane at Claremont Lincoln University https://www.youtube.com/watch?v=CxUjovZDMbc&t=3s --- Support this podcast: https://anchor.fm/shannontheobald/support

What do the CEO of Trader Joe's, Dan Bane, and the CGO of Beyond Meat, Chuck Muth, have in common? They learn from experiences to design a human-centered, altruistic future. Shannon learns about Beyond Meat Chief Growth Office Chuck Muth's lessons from his time at Coca-Cola and how they inform his leadership style. She asks how companies like Trader Joe's implement these lessons on a large scale. Can we TEACH people these lessons? The answer may not lie where you expect. Secondary Source: Dan Bane at Claremont Lincoln University https://www.youtube.com/watch?v=CxUjovZDMbc&t=3s --- Support this podcast: https://anchor.fm/shannontheobald/support

Global food manufacturing is changing. Big food companies are taking note of future food trends - lab grown meat, plant-based options, sustainable production, food tech and ag tech are on the rise worldwide. But how can we be sure that corporations who have historically promoted processed food manufacturing are really in it for good - not just for money? How can we create a GLOBALLY sustainable food system using their influence? Join me in Big Food, Big Future, where I ask these questions to people in the thick of it - those working on Climate Change, Globilization, Cell Culturing, and more. Together we'll explore what a globally interconnected world means for the future of food, and how we can bring together the international food market to create a space where everyone has a seat at the table. --- Support this podcast: https://anchor.fm/shannontheobald/support

PSST - here's an inside look at my new podcast Big Food Big Future, where we talk about how to make big food better. I'm going to teach YOU how to leverage corporate influence for good. Together we'll learn from our coaches - people like founder of Spain's alt. protein company Nova Meat, Giuseppe Scionte, who brought an ACTUAL EAR to the world's greatest chefs, and Chuck Muth, who's integral to Beyond Meat's ground-breaking growth. Together we'll stories about how to create a hyper collaborative food space. Big food big future explores the intersection between global and local, between small, large and multinational scale collaboration, and what future food looks like for our startup, established, and international food friends. Audio included in this episode: Personal interview with Giuseppe Scionte, founder of Novameat; Personal Interview with Chuck Muth, Chief Growth Officer at Beyond Meat; Personal Interview with Emil Fazira, Food and Nutrition Consultant at Euromonitor International; Personal Interview with Paul Shapiro, Author of Clean Meat and Co-Founder of Better Meat Co. I made this podcast using Alitu! It's basically the copy paste of podcasting. You just upload your clips, click, and drag - they do the rest. When I started this journey, I had zero editing skills - Alitu made everything quick and easy. Check out Alitu at shannongtheobald.com/Alitu - When are you starting YOUR podcast?! --- Support this podcast: https://anchor.fm/shannontheobald/support