Brand Narrative

In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: Letterfriend Eldar Ganiev LinkedIn Profile The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include: Matt Kleinrock LinkedIn Profile Rockway Exhibits * Event Marketing: Re-defined The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include: BK Have it Your Way Jingle BK Have it Your Way as a wedding processional (TikTok) HBO's Feature Presentation Opening (1983) Empire Carpet Commercial Jingle Opus Number 1 On Hold Music The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd's Urban BBQ Pigzza - An Italianish Joint Thomas Ward on YouTube addressing negative reviews Note: Some language in this episode is not safe for younger audiences. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, links discussed include: Stetson University Website [ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/) Client Case Study (Findsome & Winmore) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include: Baker Barrios Website Tim Baker Bio Baker Barrios vision, mission, and methodology The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: Jonathan Stark home page Daily E-mail List Ditching Hourly Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include: Annika Sorenstam Wikipedia page Annika Sorenstam Twitter Page Annika Sorenstam Instagram Profile Annika Foundation Fizzy Beez Documentary: Becoming Annika (YouTube) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include: Travel + Leisure Co. Travel + Leisure Magazine Travel + Leisure Brands Michael Brown Bio Merger announcement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include: Beth Fossen faculty bio at Indiana University Beth Fossen personal website Behind Coors' Product Placement Strategy in Yellowstone and Cobra Kai (Advertising Age) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include: Different Generations Using E-mail (TikTok) Brain Food Newsletter from Farnam Street Total ANNARCHY with Ann Handley Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann Handley The Skimm Recomendo David C Baker New York Times Newsletters Pivot Podcast with Scott Galloway and Kara Swisher Semafor Don't Build Your Brand House on Land You Don't Own by John Battelle Hot Air by Findsome & Winmore The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara Brady bio Sara Brady Public Relations Stop Talking Podcast Peloton instance with HBO Peloton commercial controversy The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include: Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame Dan Patrick Interviews University of Alabama Head Football Coach Nick Saban Dan Patrick Interviews Cincinnati Reds First Baseman Joey Votto NCAA Name Image Likenes Rule (NIL) Other links of note include: Dan Patrick Wikipedia entry The Dan Patrick Show Website The Dan Patrick Show Twitter account The Dan Patrick School of Sportscasting at Full Sail University Gus Ramsey Bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn) Rollins College Rollins Around Town Podcast Wells Fargo and the courtesy ethos The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include: Bud Light TV spot (corn syrup) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising. The Marketing Mix The 4 Ps of Marketing: Product, Price, Place, Promotion The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on Amazon Formulaic book Website The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include: Pig Floyd's Urban BBQ Beyond the The Smoke Podcast with Thomas Ward The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include: Deep Blue Investment Advisors Deep Blue Investment Advisors - Team Bios The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: Andrew Snyder bio Orlando Health The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: Hawkers Asian Street Food Hawkers Vibe * Addy Award for Takeout packaging The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include: Adobe Experience Cloud campaign The Grandma Rule from Two Men and a Truck Steve Jobs talks marketing and values (YouTube) Pause is Power campaign from Powerade The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include: Rollins College Website Grant Cornwell bio (Wikipedia) Grant Cornwell bio (Rollins College) Rollins College Mission Statement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include: Guy Kawasaki bio Social media accounts: Twitter | Instagram | LinkedIn Apple Canva Art of Innovation TEDx Talk (make meaning not money, mantras, not mission statements) John Doerr of Kleiner Perkins, author of Measure what Matters McDonald's menu hacks Wise Guy (book) by Guy Kawasaki Steve Jobs introduces Think Different campaign (YouTube) My favorite Steve Jobs story by Guy Kawasaki (YouTube) Art of the Start by Guy Kawasaki (book) Remarkable People Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include: How to Buy a Home Without Getting Hammered (Book) by David Weekley of David Weekley Homes Jim Knight bio Culture That Rocks: How to Revolutionize your Company's Culture (by Jim Knight) Brant Menswar bio Black Sheep: Unleash the Extraordinary, Awe-Inpiring, Undiscovered You (by Brant Menswar) Thoughts that Rock Podcast Thoughts that Rock S4/Episode 123 (episode with Matt Certo) bookstarPR Booky Call mobile app Page Two The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include: Sam Certo bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today's episode include: Ian Altman bio same Same Side Selling podcast episode with Matt Certo (Stand Out from the Competition) Same Side Selling Academy The Brand Narrative Podcast is produced by the team at Findsome & Winmore.

In this episode of the Brand Narrative Podcast, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders. We also weave in comparisons to the recent name change of Major League Baseball's Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast. Links discussed in the episode include: Washington Commanders brand reveal video Explanation of Washington Commanders brand, crest

This episode of the Brand Narrative Podcast features John Rivers, Founder and Chef at 4Rivers Barbecue. Links discussed in today's episode include: 4 Rivers Barbecue 4 Rivers Barbecue Founding Story Headway reading app The Brand Narrative Podcast is hosted by Matt Certo of Findsome & Winmore.

This episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease. Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today's episode include: Annetta Wilson bio Speak With Ease How to Talk to Anybody About Anything by Leil Lowndes The Brand Narrative podcast is produced by Findsome & Winmore, Inc.

This episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative inspiration and the creative process. Links discussed in today's episode include: SchenkelShultz Architecture Ekta Desai Partner Announcement Ekta Desai's Orlando Business Journal Profile (40-Under-40) SchenkelShultz Instagram Page The Edyth (profile)

Our guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include: Phil Nahajewski's bio Florida CFO Group Florida Entrepreneur Success Network YouTube channel Florida Entrepreneur Success Network LinkedIn Group

In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include: Geigo commercial: Tag Team Helps with Dessers (YouTube) Scoop There it Is Ice Cream Leaked Video: Brooks rolls his eyes at Bryson The Match: Brooks vs Bryson PGA Tour Player Impact Program Swedish power company Vattenfall introduces "engineerapy" The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include: Arnold Palmer's Bay Hill Club & Lodge Arnold Palmer: A Life Well Played (book) Arnold Palmer's Half and Half Iced Tea & Lemonade AriZona Beverages Arnold Palmer Invitational Presented by MasterCard Arnold Palmer SportsCenter (ESPN) Commercial The Mulligan (movie) * Arnold Palmer 30 for 30 Short (ESPN) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

Links discussed on this episode include: Buzz Bruggeman (Twitter account) ActiveWords home page Marvin Minsky Wikipedia page W. Edwards Deming Wikipedia page Getting Things Done (book) by David Allen Give and Take (book) by Adam Grant Substack Contagious (book) by Jonah Berger

In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include: Gideon's Bakehouse Home Page Gideon's Bakehouse FAQ page East End Market Disney Springs Gideon's Bakehouse Instagram Presence Gideon's Bakehouse Disney Springs Places page The Words (film) 4Rivers Smokehouse Snackwells cookie craze

This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include: Dix.Hite+Partners Firm Website Christina Hite Appointment to ASLA Council of Fellows 25th Anniversary year of ACTION Dix.Hite project portfolio onePULSE Foundation

In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns. Links discussed in this episode include: S. Trevis Certo professional biography Reported Photo of product catching fire Reported Video of product fire Chevy Bolt product page GM's Chevy Bolt Recall Casts Shadow Over EV Push (Wall Street Journal) Chevy Bolt Product Recall Page Chevy Bolt Battery Recall: How Could This Have Happened? (Car and Driver)

This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include: Workscapes Website Workscapes Mission, Vision, and Values Herman Miller Herman Miller Company Timeline Herman Miller Living Office Eames Lounge Chair Herman Miller Aeron Chair DIRTT (Do It Right This Time)

According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds. Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have been staples of the local food scene. The restaurant concepts are not only successful and enduring, they are celebrated by customers and the media through rave reviews and countless awards. Their restaurant concepts, linked below, are unique in both food, service, and interior design. Links from this episode: Photography of Good Salt's interior design approach Seito Sushi The Osprey The Monroe Reyes Mezcaleria Subpar Parks (Instagram) (Amazon) A Moveable Feast by Ernest Hemingway Kitchen Confidential by Anthony Bourdain

In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo. Topics discussed include: An overview of Arnold Palmer's life (Wikipedia) Arnold Palmer's Bay Hill Club and Lodge Arnold Palmer's Latrobe Country Club ARNOLD PALMER A Life Well Played: My Stories (Amazon) Arnold Palmer Tea and Lemonade Beverage Arnold Palmer Invitational presented by MasterCard Kingdom Magazine Story of Umbrella logo

In this episode of Brand Narrative, Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB's Cleveland Indians to the Cleveland Guardians. Links from the show: Team announcement on Twitter Tom Hanks narrates video announcing change Michael Wilbon's comments on ESPN's Pardon the Interruption To learn more about the Brand Narrative podcast, head to brandnarrative.fm and if you'd like submit a question for future episodes, please submit your question as a voice memo to feedback@brandnarrative.fm.