Brand Narrative

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The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.

Findsome & Winmore


    • Jan 8, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 39m AVG DURATION
    • 43 EPISODES


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    Latest episodes from Brand Narrative

    How Strategy Drives Brand Evolution

    Play Episode Listen Later Jan 8, 2025 51:14


    In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The Power of the Handwritten Envelope

    Play Episode Listen Later Apr 5, 2024 30:34


    In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: Letterfriend Eldar Ganiev LinkedIn Profile The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The State of Tradeshow Marketing

    Play Episode Listen Later Dec 28, 2023 40:18


    In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include: Matt Kleinrock LinkedIn Profile Rockway Exhibits * Event Marketing: Re-defined The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Ideas We Love: Jingles, Dings, and The World of Brand Audio

    Play Episode Listen Later Oct 27, 2023 39:38


    In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include: BK Have it Your Way Jingle BK Have it Your Way as a wedding processional (TikTok) HBO's Feature Presentation Opening (1983) Empire Carpet Commercial Jingle Opus Number 1 On Hold Music The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Embracing Negative Reviews

    Play Episode Listen Later Sep 27, 2023 32:21


    In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd's Urban BBQ Pigzza - An Italianish Joint Thomas Ward on YouTube addressing negative reviews Note: Some language in this episode is not safe for younger audiences. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The Anatomy of a Higher Education Student Recruitment Campaign

    Play Episode Listen Later Jul 11, 2023 30:02


    In this episode of the Brand Narrative podcast, links discussed include: Stetson University Website [ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/) Client Case Study (Findsome & Winmore) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The Link Between Brand and Core Values

    Play Episode Listen Later May 17, 2023 28:32


    In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include: Baker Barrios Website Tim Baker Bio Baker Barrios vision, mission, and methodology The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The Power of Sending a Daily E-mail to your Customers

    Play Episode Listen Later Mar 27, 2023 45:34


    In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: Jonathan Stark home page Daily E-mail List Ditching Hourly Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Golf Legend Annika Sorenstam on Being a Brand Ambassador

    Play Episode Listen Later Mar 6, 2023 27:46


    In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include: Annika Sorenstam Wikipedia page Annika Sorenstam Twitter Page Annika Sorenstam Instagram Profile Annika Foundation Fizzy Beez Documentary: Becoming Annika (YouTube) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Travel + Leisure Co. CEO Michael Brown on Re-branding, ROI, and Trust

    Play Episode Listen Later Jan 27, 2023 37:43


    In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include: Travel + Leisure Co. Travel + Leisure Magazine Travel + Leisure Brands Michael Brown Bio Merger announcement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Product Placement in Yellowstone and Emily and Paris

    Play Episode Listen Later Jan 9, 2023 30:26


    In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include: Beth Fossen faculty bio at Indiana University Beth Fossen personal website Behind Coors' Product Placement Strategy in Yellowstone and Cobra Kai (Advertising Age) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Ideas We Love: E-mail Newsletters

    Play Episode Listen Later Dec 12, 2022 46:27


    In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include: Different Generations Using E-mail (TikTok) Brain Food Newsletter from Farnam Street Total ANNARCHY with Ann Handley Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann Handley The Skimm Recomendo David C Baker New York Times Newsletters Pivot Podcast with Scott Galloway and Kara Swisher Semafor Don't Build Your Brand House on Land You Don't Own by John Battelle Hot Air by Findsome & Winmore The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    How to Navigate a Brand Crisis

    Play Episode Listen Later Oct 28, 2022 56:25


    In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara Brady bio Sara Brady Public Relations Stop Talking Podcast Peloton instance with HBO Peloton commercial controversy The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Personal Brand with Dan Patrick

    Play Episode Listen Later Oct 5, 2022 18:51


    In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include: Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame Dan Patrick Interviews University of Alabama Head Football Coach Nick Saban Dan Patrick Interviews Cincinnati Reds First Baseman Joey Votto NCAA Name Image Likenes Rule (NIL) Other links of note include: Dan Patrick Wikipedia entry The Dan Patrick Show Website The Dan Patrick Show Twitter account The Dan Patrick School of Sportscasting at Full Sail University Gus Ramsey Bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Brand Building Through External Relations

    Play Episode Listen Later Sep 15, 2022 46:29


    In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn) Rollins College Rollins Around Town Podcast Wells Fargo and the courtesy ethos The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The Power of "Laddering" in Marketing

    Play Episode Listen Later Aug 15, 2022 7:43


    In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include: Bud Light TV spot (corn syrup) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The 4 Ps: Understanding the Marketing Mix

    Play Episode Listen Later Jul 29, 2022 6:57


    In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising. The Marketing Mix The 4 Ps of Marketing: Product, Price, Place, Promotion The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Formulaic: An Introduction to the book

    Play Episode Listen Later Jul 18, 2022 15:02


    In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on Amazon Formulaic book Website The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Brand Evolution with Thomas Ward of Pig Floyd's Urban BBQ

    Play Episode Listen Later Jun 23, 2022 64:02


    In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include: Pig Floyd's Urban BBQ Beyond the The Smoke Podcast with Thomas Ward The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Case Study: How to Change Your Company's Name

    Play Episode Listen Later Jun 6, 2022 25:30


    In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include: Deep Blue Investment Advisors Deep Blue Investment Advisors - Team Bios The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Building Top-of-Mind Awarness

    Play Episode Listen Later Jun 1, 2022 47:35


    In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: Andrew Snyder bio Orlando Health The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Investing in Brand Identity

    Play Episode Listen Later May 16, 2022 55:30


    In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: Hawkers Asian Street Food Hawkers Vibe * Addy Award for Takeout packaging The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Ideas We Love: Adobe Experience Cloud, The Grandma Rule, and Powerade Presses Pause

    Play Episode Listen Later Apr 27, 2022 25:32


    In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include: Adobe Experience Cloud campaign The Grandma Rule from Two Men and a Truck Steve Jobs talks marketing and values (YouTube) Pause is Power campaign from Powerade The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Brand Differentiation in Higher Education

    Play Episode Listen Later Apr 7, 2022 40:48


    In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include: Rollins College Website Grant Cornwell bio (Wikipedia) Grant Cornwell bio (Rollins College) Rollins College Mission Statement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    Brand Evangelism with Guy Kawasaki

    Play Episode Listen Later Mar 29, 2022 41:45


    In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include: Guy Kawasaki bio Social media accounts: Twitter | Instagram | LinkedIn Apple Canva Art of Innovation TEDx Talk (make meaning not money, mantras, not mission statements) John Doerr of Kleiner Perkins, author of Measure what Matters McDonald's menu hacks Wise Guy (book) by Guy Kawasaki Steve Jobs introduces Think Different campaign (YouTube) My favorite Steve Jobs story by Guy Kawasaki (YouTube) Art of the Start by Guy Kawasaki (book) Remarkable People Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    How Publishing a Book Can Help You Build Your Brand

    Play Episode Listen Later Mar 21, 2022 59:37


    In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include: How to Buy a Home Without Getting Hammered (Book) by David Weekley of David Weekley Homes Jim Knight bio Culture That Rocks: How to Revolutionize your Company's Culture (by Jim Knight) Brant Menswar bio Black Sheep: Unleash the Extraordinary, Awe-Inpiring, Undiscovered You (by Brant Menswar) Thoughts that Rock Podcast Thoughts that Rock S4/Episode 123 (episode with Matt Certo) bookstarPR Booky Call mobile app Page Two The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The Link Between Brand and Organizational Strategy

    Play Episode Listen Later Mar 3, 2022 49:22


    In this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include: Sam Certo bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

    The Nuanced Connection Between Brand and Sales

    Play Episode Listen Later Feb 18, 2022 44:09


    In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today's episode include: Ian Altman bio same Same Side Selling podcast episode with Matt Certo (Stand Out from the Competition) Same Side Selling Academy The Brand Narrative Podcast is produced by the team at Findsome & Winmore.

    Monday-Morning Quarterbacking the Washington Commanders Name Change

    Play Episode Listen Later Feb 9, 2022 37:29


    In this episode of the Brand Narrative Podcast, we discuss the recent announcement of the Washington Football Team (formerly Washington Redskins) changing its name to the Washington Commanders. We also weave in comparisons to the recent name change of Major League Baseball's Cleveland Guardians (formerly Cleveland Indians), discussed in an earlier episode of the podcast. Links discussed in the episode include: Washington Commanders brand reveal video Explanation of Washington Commanders brand, crest

    Creating an Immersive Brand with John Rivers (4 Rivers Barbecue)

    Play Episode Listen Later Jan 27, 2022 42:21


    This episode of the Brand Narrative Podcast features John Rivers, Founder and Chef at 4Rivers Barbecue. Links discussed in today's episode include: 4 Rivers Barbecue 4 Rivers Barbecue Founding Story Headway reading app The Brand Narrative Podcast is hosted by Matt Certo of Findsome & Winmore.

    How Networking Drives Brand Growth

    Play Episode Listen Later Jan 20, 2022 36:24


    This episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease. Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today's episode include: Annetta Wilson bio Speak With Ease How to Talk to Anybody About Anything by Leil Lowndes The Brand Narrative podcast is produced by Findsome & Winmore, Inc.

    The Intersection of Brand and Architecture

    Play Episode Listen Later Dec 29, 2021 45:32


    This episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative inspiration and the creative process. Links discussed in today's episode include: SchenkelShultz Architecture Ekta Desai Partner Announcement Ekta Desai's Orlando Business Journal Profile (40-Under-40) SchenkelShultz Instagram Page The Edyth (profile)

    Quantifying Brand Value

    Play Episode Listen Later Dec 13, 2021 35:46


    Our guest in this episode is Phil Nahajewski, a seasoned and experienced CFO with decades of experience in a variety of industries. In this episode, Matt and Phil discuss a variety of facets with respect to the assignment of value to brands and how to look at investments in brands. Links discussed in this episode include: Phil Nahajewski's bio Florida CFO Group Florida Entrepreneur Success Network YouTube channel Florida Entrepreneur Success Network LinkedIn Group

    Ideas We Love: GEICO and Tag Team, Brooks vs Bryson, and "Engineerapy"

    Play Episode Listen Later Nov 19, 2021 29:42


    In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include: Geigo commercial: Tag Team Helps with Dessers (YouTube) Scoop There it Is Ice Cream Leaked Video: Brooks rolls his eyes at Bryson The Match: Brooks vs Bryson PGA Tour Player Impact Program Swedish power company Vattenfall introduces "engineerapy" The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

    From 0 to 1 Million Cans per Day: The Arnold Palmer Tea Story

    Play Episode Listen Later Nov 15, 2021 38:55


    In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include: Arnold Palmer's Bay Hill Club & Lodge Arnold Palmer: A Life Well Played (book) Arnold Palmer's Half and Half Iced Tea & Lemonade AriZona Beverages Arnold Palmer Invitational Presented by MasterCard Arnold Palmer SportsCenter (ESPN) Commercial The Mulligan (movie) * Arnold Palmer 30 for 30 Short (ESPN) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.

    How to Solve Problems Customers Don't Know They Have

    Play Episode Listen Later Nov 5, 2021 59:07


    Links discussed on this episode include: Buzz Bruggeman (Twitter account) ActiveWords home page Marvin Minsky Wikipedia page W. Edwards Deming Wikipedia page Getting Things Done (book) by David Allen Give and Take (book) by Adam Grant Substack Contagious (book) by Jonah Berger

    How to Create a Line Out the Door for your Product (Gideon's Bakehouse)

    Play Episode Listen Later Oct 28, 2021 57:31


    In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include: Gideon's Bakehouse Home Page Gideon's Bakehouse FAQ page East End Market Disney Springs Gideon's Bakehouse Instagram Presence Gideon's Bakehouse Disney Springs Places page The Words (film) 4Rivers Smokehouse Snackwells cookie craze

    How to Build an Enduring Brand

    Play Episode Listen Later Oct 19, 2021 40:19


    This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include: Dix.Hite+Partners Firm Website Christina Hite Appointment to ASLA Council of Fellows 25th Anniversary year of ACTION Dix.Hite project portfolio onePULSE Foundation

    Navigating a Brand Crisis: The Chevy Bolt

    Play Episode Listen Later Oct 7, 2021 37:05


    In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns. Links discussed in this episode include: S. Trevis Certo professional biography Reported Photo of product catching fire Reported Video of product fire Chevy Bolt product page GM's Chevy Bolt Recall Casts Shadow Over EV Push (Wall Street Journal) Chevy Bolt Product Recall Page Chevy Bolt Battery Recall: How Could This Have Happened? (Car and Driver)

    Differentiation, Employer Brand, and the Future of the Workplace

    Play Episode Listen Later Sep 28, 2021 53:35


    This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include: Workscapes Website Workscapes Mission, Vision, and Values Herman Miller Herman Miller Company Timeline Herman Miller Living Office Eames Lounge Chair Herman Miller Aeron Chair DIRTT (Do It Right This Time)

    Marketing Through Customer Experience: A Restauranteur's Journey

    Play Episode Listen Later Sep 3, 2021 50:13


    According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds. Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have been staples of the local food scene. The restaurant concepts are not only successful and enduring, they are celebrated by customers and the media through rave reviews and countless awards. Their restaurant concepts, linked below, are unique in both food, service, and interior design. Links from this episode: Photography of Good Salt's interior design approach Seito Sushi The Osprey The Monroe Reyes Mezcaleria Subpar Parks (Instagram) (Amazon) A Moveable Feast by Ernest Hemingway Kitchen Confidential by Anthony Bourdain

    Cultivating an Iconic Brand (Arnold Palmer)

    Play Episode Listen Later Aug 24, 2021 58:46


    In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo. Topics discussed include: An overview of Arnold Palmer's life (Wikipedia) Arnold Palmer's Bay Hill Club and Lodge Arnold Palmer's Latrobe Country Club ARNOLD PALMER A Life Well Played: My Stories (Amazon) Arnold Palmer Tea and Lemonade Beverage Arnold Palmer Invitational presented by MasterCard Kingdom Magazine Story of Umbrella logo

    Lessons from the Cleveland Indians (Now Guardians) Name Change

    Play Episode Listen Later Aug 18, 2021 36:28


    In this episode of Brand Narrative, Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB's Cleveland Indians to the Cleveland Guardians. Links from the show: Team announcement on Twitter Tom Hanks narrates video announcing change Michael Wilbon's comments on ESPN's Pardon the Interruption To learn more about the Brand Narrative podcast, head to brandnarrative.fm and if you'd like submit a question for future episodes, please submit your question as a voice memo to feedback@brandnarrative.fm.

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