Podcasts about brand narrative

In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include: ND Wellness Club Website Disease: Today's Silent Epidemic & Our Path to Wellness book by Brantley Hawkins and Justin Cobb ND Wellness Club Instagram The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Park Howell, co-creator of the StoryCycle Genie™ and author of Brand Bewitchery, walks you through the 10 essential story elements that help your create a captivating brand narrative strategy in minutes, not months. Click here to start crafting yoru vibrant brand story strategy today: https://www.storycyclegenie.ai/ Story on!

Welcome to Season 8, Episode 4 of Business of Craft. Today we have another solocast to cover one of the topics in our new book, Marketing Magic for Savvy Craft Businesses, that my whole team wrote in 2025. The book is available for sale in Kindle and print version on our website, http://StitchcraftMarketing.com or http://Amazon.com. "Storytelling” gets thrown around a lot these days. But while that's important--- really important- branding is more than an engaging paragraph on your About page or slapping a fun tagline on your packaging.

In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include: Swelly The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Jason Barnard's journey from a professional musician to a leading expert in digital marketing exemplifies the power of adaptability and creativity. Initially gaining recognition as the lead singer of the punk folk band the Barking Dogs, Jason transitioned into the world of children's entertainment, where he founded a successful edutainment company. However, after exiting this venture, he faced the challenge of redefining his digital identity, which led him to explore the intricacies of online branding and search engine optimization. Recognizing the limitations of traditional SEO techniques, Jason founded Kalicube to help individuals and businesses effectively manage their online presence. He emphasizes the importance of crafting a centralized brand narrative that is clear, consistent, and authentic. By focusing on entity SEO, Jason empowers clients to take control of their digital identities, ensuring their unique stories resonate with audiences and build trust. To further support those navigating the complexities of digital marketing in the age of AI, Kalicube offers a range of free guides designed to help you master essential strategies and techniques. Visit Kalicube's Guides to access valuable resources that will enhance your understanding of digital marketing and empower you to create a compelling brand narrative. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Fiona shares her thoughts on the importance of understanding your brand's identity in the age of AI, and how this foundational knowledge can enhance your use of AI tools. Plus, hear about the positive feedback from the recent Poppy AI episode and learn how to join Fiona's monthly AI chat for small business owners. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Send us a textTired of feeling unseen and unheard? Ready to take control of your narrative and build the confidence to reach your goals?In this episode of Communicate to Lead, I'm joined by Jeanel Carlson, co-founder of Oakbloom Marketing. Jeanel shares her expertise on personal branding, emphasizing the importance of authenticity, vulnerability, and strategic storytelling. Whether you're a seasoned leader or just starting your journey, this episode is packed with actionable insights to help you craft a compelling personal brand that builds trust and credibility.What you'll learn:The Power of Personal Branding: Discover why investing in your personal brand is crucial for career advancement and achieving your goals.Authenticity is Key: Learn how to avoid common pitfalls and ensure your personal brand genuinely reflects who you are.Storytelling Frameworks: Explore effective storytelling techniques and frameworks to create a captivating personal brand narrative.Measuring Your Success: Understand the metrics that matter when evaluating the effectiveness of your personal branding efforts.Visual Content Strategies: Learn how to use visual content to enhance your storytelling and connect more deeply with your audience.Social Media Engagement: Discover how to use social media platforms like LinkedIn to share your story without being overly promotional.Ready to unlock your full potential and create a personal brand that shines?Connect with Jeanel Carlson:LinkedIn: https://www.linkedin.com/in/jeanelcarlson/Website: https://www.oakbloommarketing.com/Connect with your host, Kele Belton:LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/    Instagram: https://www.instagram.com/thetailoredapproach/     Website: https://thetailoredapproach.com 

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?Many feel that what happens in the world doesn't impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.That is completely wrong and furthest from the truth.From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…Just staying in your bubble because maybe you don't identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.We have to acknowledge that reality.And depending on things, make adjustments accordingly. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer's Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.

Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer's Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.

In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: Letterfriend Eldar Ganiev LinkedIn Profile The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

This week, I'm sitting down with Leisa Marie of Lovely Studio to discuss the secrets to authentic branding. We'll discuss Leisa's innovative strategies for harmonizing business narratives and visuals, unpack the significance of internal brand health, and discuss how to craft a timeless identity for your business. This episode illuminates the importance of staying true to your values, understanding branding beyond just logos, and successfully engaging your audience. Connect with Leisa Marie: www.lovely.studio www.instagram.com/lovelystudiobrandingco Other show links: Learn more about the Launch Your Podcast Challenge: www.teriholland.ca/5daypodcast Book Teri to speak: www.teriholland.ca/speaking Follow Teri: www.instagram.com/theteriholland Chapters: 00:00 Introduction  00:30 Introducing Success In Mind: A Deep Dive into Branding 02:41 The Essence of Branding Beyond Logos 04:56 When to Invest in Professional Branding 06:10  Evolving Your Brand 15:03 The Liberty Workshop: Crafting Your Brand's Narrative 18:29 The Creative Process: Bringing Your Brand to Life 27:24 Reflecting on the Creative Journey and Its Impact 30:51 Leisa's Story: Finding Passion in Branding 33:29 Overcoming Failures in Business 37:15 Trends vs. Timelessness in Branding 41:54 Rapid Fire Questions 47:37 Final Thoughts and Looking Ahead  

If you are looking to dial in your narrative branding.. aka, the words you use to establish, attract and convert your ideal client - then this is for you. On this episode, Joey covers the difference between Internal Desires and Internal Fears your ideal client has and how to build messaging for them. Week 2 of the 11th Round of the Creativ Rise Mastermind is officially in the books! Here's a few quick wins from the 31 businesses going through the 6 Week Creativ Rise Mastermind! Owen landed a $2,750 "test drive" with a cool brand for a retainer package he has in the works! Jarod booked a wedding for $3,250! Ashley landed a $2,400 retainer for social media management! Daniel booked a $6,000 web & brand design gig! Chelsea booked a mini content day for $1,250! Aidan booked a $1,500 interview video! So many amazing wins already.. If you missed this round and want to be in on the next one, join the waitlist here! _______________________________ Shop Courses and Tools to grow your business - www.creativrise.com/shop Share this episode with a friend who needs to hear this. Even better - share this episode on your IG story and TAG us (@creativrise, @joeyspeers, @christyjspeers) and we will repost you! Watch this episode on Youtube Free Resources

In this episode of The Pop Up Report, guest Mikey Scott, a seasoned marketing leader for iconic brands like Herschel Supply and Kipling at VF Corp, discusses the importance of shaping your customer journey and creating an authentic brand narrative. Mikey reflects on his career trajectory from his roots in action sports to navigating the fashion and lifestyle sectors. The conversation highlights strategies for successful marketing, including the balance between production and distribution, the role of influencers and community engagement, and the significance of storytelling.- - - - - - - - - - - - Links DiscussedHerschel Supply  https://herschel.ca/VF Brands  https://www.vfc.com/brandsNorda  https://nordarun.com/HOKA  https://www.hoka.com/Salomon  https://www.salomon.com/Ralph Lauren  https://www.ralphlauren.ca/Aime Leon Dore  https://www.aimeleondore.com/Stüssy  https://www.stussy.com/Palace  https://www.palaceskateboards.com/Rapha Cycling  https://www.rapha.cc/SSENSEhttps://www.ssense.com/- - - - - - - - - - - - Show Notes:00:41 Mikey Scott's Journey in Brand Marketing02:28 The State of Marketing04:18 The Evolution of Content in Marketing05:54 Building a Narrative Around your Brand08:12 The Balance Between Production and Distribution24:28 The Art of Storytelling in Large Scale Brands30:22 Final Thoughts and Advice for Marketers- - - - - - - - - - - - Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt's Naturals), Griffin Spolansky (Mezcla) and many more.- - - - - - - - - - - - Additional Episodes You Might Enjoy:How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the ProcessHow Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and HostessHow to Launch Your Own Beauty Brand with Blanka- - - - - - - - - - - - The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.Subscribe to the Pop Up Report on Substack or YouTube for more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thepopupreport.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of crafting a compelling brand story. She emphasizes the emotional connection a narrative creates between a brand and its audience, going beyond mere transactions. Channer explains that a brand's "why" should reflect deeper motivations than profit, such as her own drive to support nonprofits and women entrepreneurs. She highlights the success of Grab in East Asia as an example of a brand that effectively integrated its mission into its story. Channer advises authenticity in storytelling across all platforms to build trust and loyalty, ultimately leading to strong customer relationships and brand advocacy. The episode concludes with a call to refine and embrace one's brand story for deeper audience engagement.       Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

If you can't say your brand description simply, clearly, and compellingly, then you've not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authority, and your brand's values. How do you discover these and create that brand narrative? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses the brand narrative process. Show NotesConnect With: Ryan Kutscher: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include: Matt Kleinrock LinkedIn Profile Rockway Exhibits * Event Marketing: Re-defined The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In the wake of measurement woes and data privacy initiatives muddying digital targeting capabilities, a number of companies have pivoted to become less reliant on targeting customers via third-party cookies to generate quick sales via performance marketing. Instead, they've become more focused on boosting brand awareness to re-familiarize customers with their brand. Airbnb is one of those companies that has made that pivot, moving up the marketing funnel to more brand awareness tactics to bring new customers to Airbnb, said Hiroki Asai, global head of marketing at Airbnb. Notably, the company has recently been grappling with local government efforts to squash short term rentals and consumer backlash over increased pricing. In the midst of those things, the company is looking to carve out its own share of voice and better own its brand narrative. “We have a lot of messages that we want to put out there that are our messages,” Asai said on the most recent episode of the Digiday Podcast. “When you're over reliant on those performance channels, you end up either reacting to other people's messages, or in that vacuum, other people will just create stories and messages about you that you can't control."

Nyla Wissa has been making an impact through storytelling since her Emerson days. As one of the founding members of Flawless Brown, Nyla created a space where marginalized stories could be shared, and has continued to do that work at major companies like Buzzfeed, Shondaland, and most recently as a Brand Manager at Nike. She gives Hunter all the details about the origin of her business “Juice Bitch”, and how she leads a fulfilling life. Recorded on September 13, 2023.Find more of Nyla on IG @nylawissaMore of Hunter hunterreis.comAnd more about Emerson College at emerson.edu

Part 2 In part 2 of our conversation we go deeper with Tim Sweeney into his book "Yank Down Under: A Drink and a Look Around Australia"  - and he  shares some his favourite parts of the book as well as who it's for.  We also take some time to find out who Tim thinks is a Legend,… and ask what would George think!!!  In this the 76th year of the company, what would George Salomon think of the organisation today. You can find out more about Tim and his book at https://www.timsweeneylive.com/  and make sure you follow Tim, on Salomon TV and his stories on Instagram; https://www.instagram.com/tesweens/ Connect with Tim on LinkedIn: https://www.linkedin.com/in/timsweeney/

Part 1 Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He's had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio. After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head of Global Communications and Brand Narrative where he is today. At Salomon, Tim oversees PR, hosts branded YouTube videos, pens scripts and more as part of their brand narrative strategy. He discussed some of Salomon's brand campaigns and helps bring humour to heavy topics as well as highlighting innovative new products they've launched like the Salomon Index - the first recyclable runner Before coming to Salomon Tim, spent 3 years living down under in Australia with Callaway Golf which sparked the idea for his latest book; "Yank Down Under: A Drink and a Look Around Australia" where he shares fun & light hearted tales of adventures from his time in Aus. It's written with keen wit and humour inspired by authors like Bill Bryson - it's a combination of travel guide and story telling. You can find out more about the book here:  https://www.timsweeneylive.com/ where you can order it. Make sure to follow Tim and his adventures: https://www.instagram.com/tesweens/ https://www.linkedin.com/in/timsweeney/ 

Join Elzie Flenard and Tonya McKenzie in this insightful episode as they dive into the often underestimated realm of brand storytelling. They underscore the pivotal role of elevating your message, a piece that frequently eludes business owners in comprehending the profound impact of their brand story. Tonya sheds light on the prevalent misconception surrounding the value of a brand narrative, emphasizing the necessity for individuals to reflect on their identity and its significance. Especially for women entrepreneurs, recognizing their inherent value and contributions to the business proves pivotal when crafting an authentic brand story. Tune in to discover the wisdom of drawing inspiration from established brands and integrating personal trials and triumphs into your narrative for a more compelling connection with your audience. Uncover the transformative potential of your brand story, embark on a journey to forge deeper connections, and elevate your business through the art of storytelling.Episode Highlight:01:12 - I think it's really just a lack of understanding the importance of that. And then there is, particularly with women, not understanding your value and what who you are brings to the business. That is a part of the story–how you got here, how you founded this organization. But even the story behind that. What led you to solving this problem? Whether it's jeans that fit a different shape of woman, like where did that idea come from? Talk about that. It was probably some failure. It was probably some lack of ability to be able to find it somewhere else for yourself. And those are the things that connect people to your brand.Connect with ElzieLinkedInConnect with Tonya McKenzieLinkedInWebsiteFacebookXSand & ShoresMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town

In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include: BK Have it Your Way Jingle BK Have it Your Way as a wedding processional (TikTok) HBO's Feature Presentation Opening (1983) Empire Carpet Commercial Jingle Opus Number 1 On Hold Music The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

The days of companies announcing core values and automatically earning public trust are over. Authenticity and proof through action are crucial, and in designing loyalty programs and growth campaigns for clients, WillowTree's Design practice works with clients to leverage more than technology and data as growth drivers — they're leveraging the brand itself. As Director of Brand & Content Strategy at WillowTree, Adam Nemett shares how positive brand reputation and personal, substantial storytelling can have powerful business implications in engaging internal and external audiences. Adam speaks about the importance of retaining ownership of your brand story while producing original content showcasing the real human challenges and triumphs within an organization. He and Billie also discuss the benefits of AI in streamlining workflow and the pitfalls of allowing AI to create a sea of homogenous, vanilla content. This episode ultimately explores how branding transcends traditional logos, taglines, and visual identity and delves into what truly connects a brand with the market — authenticity, personality, and relatable human experience. Hot topics discussed: How to achieve brand differentiation through authentic storytelling How AI will impact content quality and quantity How brands can show up differently across channels The power of employee advocacy in brand ambassadorship Keep the growth going: Connect with Adam Nemett, WillowTree Director of Brand & Content Strategy on LinkedIn and visit his website  View WillowTree's Insights content, including video and podcast series Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn Follow WillowTree on LinkedIn

In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd's Urban BBQ Pigzza - An Italianish Joint Thomas Ward on YouTube addressing negative reviews Note: Some language in this episode is not safe for younger audiences. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.   Key Highlights:   [00:00 - 02:30] Intro to Episode [02:30 - 05:30] Why Rebrand [05:30 - 06:26] The Next Step [06:26 - 07:56] Market Confusion [07:56 - 12:11] Brand Narrative [12:11 - 16:34] The New Platform (Target Audience, Common Denominator) [16:34 - 19:10] Hero vs Guide     Key Quotes:     “You need to have a brand that you personally are very comfortable with.” - Meny Hoffman   “A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!   

Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade. We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood. The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example. Biases aside, there is so much to learn here! #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of Zepto Follow Aadit here: Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of Zepto Follow Kaivalya here: Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health Follow Navya here: Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya's Podcast https://www.youtube.com/@navyanavelinanda #TaraSutaria: Bollywood Actor & Singer Follow Tara here: Twitter https://twitter.com/tarasutaria Instagram https://www.instagram.com/tarasutaria/ Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/ Timestamps (00:00) - Intro (02:05) - Zepto Bros Arrive (04:00) - Story of Zepto Bros (06:28) - Stanford Dropout Tale (07:29) - KiranaKart Beginning (09:31) - Dark Stores & 1st Funding (12:02) - Cracking Sales as Techies (13:35) - Zepto's Sales Growth (14:30) - Y Combinator & Hurdles (17:45) - Series A & Beyond (20:19) - Grocery Economics (23:31) - Navya's Unconventional Choices (27:07) - Navya on Privilege & Goals (31:51) - Navya's Reflections (39:08) - Tara's Artistic Childhood (40:10) - Disney to Bollywood- Tara's Story (43:51) - Unveiling Bollywood's Reality (45:10) - Flaws in Movie Business (46:10) - Changing Taste of Audience (47:46) - Tara's Upcoming Film (49:10) - Tara's Dream Project (50:20) - Who is Tara, really? (51:27) - Music Tastes (54:29) - What is the new gen. up to? (56:16) - New Gen. & Consumption Trends (01:00:00) - Flipkart vs. Amazon: Are both same? (01:00:56) - Zepto's USP & Commodities (01:03:20) - Surprising Shopping & Buying Trends (01:11:41) - The Complex Cinema Business (01:15:27) - Do People Pay for Premiumization? (01:19:18) - Social Media Blue Ticks, Scarcity Principle & Discovering Products (01:28:10) - UPI vs. Credit Card (01:29:08) - Trends in Social Media? (01:30:26) - Income Inequality (01:34:17) - Empowering Young Entrepreneurs (01:38:12) - Education Systems: Old vs. New (01:49:58) - Anecdotes from School (01:53:45) - Childhood Challenges & Therapy (01:56:50) - Dealing with Founder's Conflict (02:01:45) - Nikhil's Brotherly Advice (02:03:50) - Tara on Content (02:13:06) - Marriage, Kids & Beyond (02:17:39) - Woke Culture, Entitlement & Social Media (02:23:55) - Tara's Wall-Bump Mishap (02:25:53) - Navigating Cancel Culture (02:31:12) - Brand Narrative in 1 Line (02:35:00) - Surprise Jamming Session!

Guests: Christine Miles, Founder & CEO at EQuipt [@EQuiptpeople]On LinkedIn | https://www.linkedin.com/in/thelisteningguide/On Facebook | https://www.facebook.com/thelisteningguideOn TikTok | https://instagram.com/thelisteningguideSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin_____________________________Host:  Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?

Guests: Christine Miles, Founder & CEO at EQuipt [@EQuiptpeople]On LinkedIn | https://www.linkedin.com/in/thelisteningguide/On Facebook | https://www.facebook.com/thelisteningguideOn TikTok | https://instagram.com/thelisteningguideSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin_____________________________Host:  Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?

Ryan Kutscher is an award-winning writer, creative director, and the Founder of Circus Maximus, a branding, innovation, and advertising agency for any business that wants to build the king of brand consumers actively seek out.  In this episode, you will learn What is the brand narrative process Why is establishing a brand narrative essential for ecommerce businesses How can ecommerce businesses weave their brand narratives into their marketing strategies to drive customer engagement and loyalty What are the key steps to creating an effective brand narrative for an ecommerce business What are the common mistakes ecommerce businesses make when it comes to creating their brand narratives and how can these be avoided Examples of successful brand narratives in the ecommerce space and what makes them stand out For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy. If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen! 

Description: Step into the world of today's podcast where we will be discussing leveraging the power of your brand narrative to drive sales and achieve your growth ambitions. Focused on sales and marketing, this podcast is designed to empower everyone involved in the sales process, from business leaders to the front-line sales force. In this enlightening episode, we explore the intersection of speaking, storytelling, and sales, demonstrating how a compelling brand narrative can captivate your audience and inspire your buyers. We understand that in today's competitive market, leaders can't afford a second chance at a first impression, and we're here to ensure you make the most of every opportunity. We delve into the nitty-gritty of creating engaging visual narratives and valuable business selling assets, such as ROI/TCO calculators and assessments. We also provide insights into crafting effective B2B go-to-market campaigns and equip you with essential tools like sales playbooks, battlecards, and at-a-glance guides. This episode is more than just a guide to sales and marketing strategies. We're on a mission to ignite a real shift in the sales industry, transforming sales conversations into powerful tools for conversion. And it's not just about the lift in sales figures - it's about the thrill of the journey, too. Join us and let's revolutionize your sales approach together. Tune in and let's turn your brand narrative into your most potent sales weapon. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023

In this episode of the Brand Narrative podcast, links discussed include: Stetson University Website [ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/) Client Case Study (Findsome & Winmore) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Do you ever ponder over the person you present to the world? Ever wondered how your family, birth order, and even gender roles have subliminally crafted your personal brand? Prepare for an insightful discussion that will lead you into the labyrinth of your self-image and demonstrate how to seize control of your narrative, no matter your age.We'll journey into the depths of our inner dialogue, a narrative often built and reinforced over time by our surroundings. This narrative holds a potent influence over us, from the choices we make to the opportunities we perceive as within our reach. However, this self-talk, a double-edged sword, can be manipulated to our advantage. As we dissect the construction of our self-image, we'll see ways to turn the words we tell ourselves into a tool for empowerment, particularly when faced with significant opportunities. Lastly, we'll confront the elephant in the room - fear. This emotion often underpins our personal narrative, dictating our decisions and our actions. However, with understanding and knowledge, we can use fear as a catalyst for change. This episode will outline how fear can drive us to question our narratives, reassess our choices, and ultimately, forge a more empowering personal brand. If you're yearning to redefine your brand narrative and design a more fulfilling life, tune in and transform your perspective. For an even deeper dive, I invite you to join me for a masterclass later this month. Head over to my Instagram page, the purposeful career, for more details!If you're looking to move your career or life forward, join us in Next Level, my monthly membership where we deal with mindset mastery and action planning. Join the wait list at https://www.thepurposefulcareer.com/nextlevel.

If you can't say your brand description simply, clearly, and compellingly, then you've not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authority, and your brand's values. How do you discover these and create that brand narrative? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses the brand narrative process. Show NotesConnect With: Ryan Kutscher: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, host Chris Anderson and guest Ryan Kucher discuss the importance of developing a clear brand narrative that resonates with your target audience. They delve into the challenges of staying true to your brand amidst changing trends and offer insights on honing your brand's identity and messaging. Discover how to create valuable content, balance performance marketing with brand marketing, and embrace the long-term journey of building a successful brand.This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer

In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include: Baker Barrios Website Tim Baker Bio Baker Barrios vision, mission, and methodology The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

What is your Brand Narrative? We all want to be known for something, but is it aligned with YOU and YOUR life path? Today we will discuss how to cultivate the space where you can share your thoughts AUTHENTICALLY while building your audience. **Sharing is caring!

In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: Jonathan Stark home page Daily E-mail List Ditching Hourly Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include: Annika Sorenstam Wikipedia page Annika Sorenstam Twitter Page Annika Sorenstam Instagram Profile Annika Foundation Fizzy Beez Documentary: Becoming Annika (YouTube) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Your host, Samir ElKamouny, talks with the Founder and CEO of Kalicube, Jason Barnard. Kalicube is a digital marketing agency that is pioneering the concept of Brand SERP optimization and knowledge panel management. Kalicube has been specializing in Brand SERP optimization since 2015 to help you control your brand narrative when clients search for your company. The company is based in Aubais, France, and serves clients worldwide.To learn more about Jason's work, click HERE.To check out Jason's LinkedIn, click HERE.If you'd like to be a guest on Scaling with Samir, click HERE.

In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include: Travel + Leisure Co. Travel + Leisure Magazine Travel + Leisure Brands Michael Brown Bio Merger announcement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include: Beth Fossen faculty bio at Indiana University Beth Fossen personal website Behind Coors' Product Placement Strategy in Yellowstone and Cobra Kai (Advertising Age) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include: Different Generations Using E-mail (TikTok) Brain Food Newsletter from Farnam Street Total ANNARCHY with Ann Handley Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann Handley The Skimm Recomendo David C Baker New York Times Newsletters Pivot Podcast with Scott Galloway and Kara Swisher Semafor Don't Build Your Brand House on Land You Don't Own by John Battelle Hot Air by Findsome & Winmore The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.

Watch this episode: https://youtu.be/KI6C4mhLgSM Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency, and host of the Brand Narrative podcast. We discuss leadership, creating culture in operations, why digital marketing is important and share memories of our alma mater, Rollins College.