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38 episodes with brand narrative
3 episodes with brand narrative
2 episodes with brand narrative
2 episodes with brand narrative
In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Fiona shares her thoughts on the importance of understanding your brand's identity in the age of AI, and how this foundational knowledge can enhance your use of AI tools. Plus, hear about the positive feedback from the recent Poppy AI episode and learn how to join Fiona's monthly AI chat for small business owners. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
Send us a textTired of feeling unseen and unheard? Ready to take control of your narrative and build the confidence to reach your goals?In this episode of Communicate to Lead, I'm joined by Jeanel Carlson, co-founder of Oakbloom Marketing. Jeanel shares her expertise on personal branding, emphasizing the importance of authenticity, vulnerability, and strategic storytelling. Whether you're a seasoned leader or just starting your journey, this episode is packed with actionable insights to help you craft a compelling personal brand that builds trust and credibility.What you'll learn:The Power of Personal Branding: Discover why investing in your personal brand is crucial for career advancement and achieving your goals.Authenticity is Key: Learn how to avoid common pitfalls and ensure your personal brand genuinely reflects who you are.Storytelling Frameworks: Explore effective storytelling techniques and frameworks to create a captivating personal brand narrative.Measuring Your Success: Understand the metrics that matter when evaluating the effectiveness of your personal branding efforts.Visual Content Strategies: Learn how to use visual content to enhance your storytelling and connect more deeply with your audience.Social Media Engagement: Discover how to use social media platforms like LinkedIn to share your story without being overly promotional.Ready to unlock your full potential and create a personal brand that shines?Connect with Jeanel Carlson:LinkedIn: https://www.linkedin.com/in/jeanelcarlson/Website: https://www.oakbloommarketing.com/Connect with your host, Kele Belton:LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/ Instagram: https://www.instagram.com/thetailoredapproach/ Website: https://thetailoredapproach.com
Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?Many feel that what happens in the world doesn't impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.That is completely wrong and furthest from the truth.From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…Just staying in your bubble because maybe you don't identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.We have to acknowledge that reality.And depending on things, make adjustments accordingly. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy's Instagram @FindTroy
Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer's Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.
Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer's Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.
In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include: Letterfriend Eldar Ganiev LinkedIn Profile The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
This week, I'm sitting down with Leisa Marie of Lovely Studio to discuss the secrets to authentic branding. We'll discuss Leisa's innovative strategies for harmonizing business narratives and visuals, unpack the significance of internal brand health, and discuss how to craft a timeless identity for your business. This episode illuminates the importance of staying true to your values, understanding branding beyond just logos, and successfully engaging your audience. Connect with Leisa Marie: www.lovely.studio www.instagram.com/lovelystudiobrandingco Other show links: Learn more about the Launch Your Podcast Challenge: www.teriholland.ca/5daypodcast Book Teri to speak: www.teriholland.ca/speaking Follow Teri: www.instagram.com/theteriholland Chapters: 00:00 Introduction 00:30 Introducing Success In Mind: A Deep Dive into Branding 02:41 The Essence of Branding Beyond Logos 04:56 When to Invest in Professional Branding 06:10 Evolving Your Brand 15:03 The Liberty Workshop: Crafting Your Brand's Narrative 18:29 The Creative Process: Bringing Your Brand to Life 27:24 Reflecting on the Creative Journey and Its Impact 30:51 Leisa's Story: Finding Passion in Branding 33:29 Overcoming Failures in Business 37:15 Trends vs. Timelessness in Branding 41:54 Rapid Fire Questions 47:37 Final Thoughts and Looking Ahead
If you are looking to dial in your narrative branding.. aka, the words you use to establish, attract and convert your ideal client - then this is for you. On this episode, Joey covers the difference between Internal Desires and Internal Fears your ideal client has and how to build messaging for them. Week 2 of the 11th Round of the Creativ Rise Mastermind is officially in the books! Here's a few quick wins from the 31 businesses going through the 6 Week Creativ Rise Mastermind! Owen landed a $2,750 "test drive" with a cool brand for a retainer package he has in the works! Jarod booked a wedding for $3,250! Ashley landed a $2,400 retainer for social media management! Daniel booked a $6,000 web & brand design gig! Chelsea booked a mini content day for $1,250! Aidan booked a $1,500 interview video! So many amazing wins already.. If you missed this round and want to be in on the next one, join the waitlist here! _______________________________ Shop Courses and Tools to grow your business - www.creativrise.com/shop Share this episode with a friend who needs to hear this. Even better - share this episode on your IG story and TAG us (@creativrise, @joeyspeers, @christyjspeers) and we will repost you! Watch this episode on Youtube Free Resources
In this episode of The Pop Up Report, guest Mikey Scott, a seasoned marketing leader for iconic brands like Herschel Supply and Kipling at VF Corp, discusses the importance of shaping your customer journey and creating an authentic brand narrative. Mikey reflects on his career trajectory from his roots in action sports to navigating the fashion and lifestyle sectors. The conversation highlights strategies for successful marketing, including the balance between production and distribution, the role of influencers and community engagement, and the significance of storytelling.- - - - - - - - - - - - Links DiscussedHerschel Supply https://herschel.ca/VF Brands https://www.vfc.com/brandsNorda https://nordarun.com/HOKA https://www.hoka.com/Salomon https://www.salomon.com/Ralph Lauren https://www.ralphlauren.ca/Aime Leon Dore https://www.aimeleondore.com/Stüssy https://www.stussy.com/Palace https://www.palaceskateboards.com/Rapha Cycling https://www.rapha.cc/SSENSEhttps://www.ssense.com/- - - - - - - - - - - - Show Notes:00:41 Mikey Scott's Journey in Brand Marketing02:28 The State of Marketing04:18 The Evolution of Content in Marketing05:54 Building a Narrative Around your Brand08:12 The Balance Between Production and Distribution24:28 The Art of Storytelling in Large Scale Brands30:22 Final Thoughts and Advice for Marketers- - - - - - - - - - - - Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt's Naturals), Griffin Spolansky (Mezcla) and many more.- - - - - - - - - - - - Additional Episodes You Might Enjoy:How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the ProcessHow Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and HostessHow to Launch Your Own Beauty Brand with Blanka- - - - - - - - - - - - The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.Subscribe to the Pop Up Report on Substack or YouTube for more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thepopupreport.com
Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed. In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of crafting a compelling brand story. She emphasizes the emotional connection a narrative creates between a brand and its audience, going beyond mere transactions. Channer explains that a brand's "why" should reflect deeper motivations than profit, such as her own drive to support nonprofits and women entrepreneurs. She highlights the success of Grab in East Asia as an example of a brand that effectively integrated its mission into its story. Channer advises authenticity in storytelling across all platforms to build trust and loyalty, ultimately leading to strong customer relationships and brand advocacy. The episode concludes with a call to refine and embrace one's brand story for deeper audience engagement. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation Free Marketing Assessment: Do you know if your marketing is working? Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
If you can't say your brand description simply, clearly, and compellingly, then you've not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authority, and your brand's values. How do you discover these and create that brand narrative? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses the brand narrative process. Show NotesConnect With: Ryan Kutscher: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include: Matt Kleinrock LinkedIn Profile Rockway Exhibits * Event Marketing: Re-defined The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In the wake of measurement woes and data privacy initiatives muddying digital targeting capabilities, a number of companies have pivoted to become less reliant on targeting customers via third-party cookies to generate quick sales via performance marketing. Instead, they've become more focused on boosting brand awareness to re-familiarize customers with their brand. Airbnb is one of those companies that has made that pivot, moving up the marketing funnel to more brand awareness tactics to bring new customers to Airbnb, said Hiroki Asai, global head of marketing at Airbnb. Notably, the company has recently been grappling with local government efforts to squash short term rentals and consumer backlash over increased pricing. In the midst of those things, the company is looking to carve out its own share of voice and better own its brand narrative. “We have a lot of messages that we want to put out there that are our messages,” Asai said on the most recent episode of the Digiday Podcast. “When you're over reliant on those performance channels, you end up either reacting to other people's messages, or in that vacuum, other people will just create stories and messages about you that you can't control."
Nyla Wissa has been making an impact through storytelling since her Emerson days. As one of the founding members of Flawless Brown, Nyla created a space where marginalized stories could be shared, and has continued to do that work at major companies like Buzzfeed, Shondaland, and most recently as a Brand Manager at Nike. She gives Hunter all the details about the origin of her business “Juice Bitch”, and how she leads a fulfilling life. Recorded on September 13, 2023.Find more of Nyla on IG @nylawissaMore of Hunter hunterreis.comAnd more about Emerson College at emerson.edu
Part 2 In part 2 of our conversation we go deeper with Tim Sweeney into his book "Yank Down Under: A Drink and a Look Around Australia" - and he shares some his favourite parts of the book as well as who it's for. We also take some time to find out who Tim thinks is a Legend,… and ask what would George think!!! In this the 76th year of the company, what would George Salomon think of the organisation today. You can find out more about Tim and his book at https://www.timsweeneylive.com/ and make sure you follow Tim, on Salomon TV and his stories on Instagram; https://www.instagram.com/tesweens/ Connect with Tim on LinkedIn: https://www.linkedin.com/in/timsweeney/
Part 1 Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He's had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio. After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head of Global Communications and Brand Narrative where he is today. At Salomon, Tim oversees PR, hosts branded YouTube videos, pens scripts and more as part of their brand narrative strategy. He discussed some of Salomon's brand campaigns and helps bring humour to heavy topics as well as highlighting innovative new products they've launched like the Salomon Index - the first recyclable runner Before coming to Salomon Tim, spent 3 years living down under in Australia with Callaway Golf which sparked the idea for his latest book; "Yank Down Under: A Drink and a Look Around Australia" where he shares fun & light hearted tales of adventures from his time in Aus. It's written with keen wit and humour inspired by authors like Bill Bryson - it's a combination of travel guide and story telling. You can find out more about the book here: https://www.timsweeneylive.com/ where you can order it. Make sure to follow Tim and his adventures: https://www.instagram.com/tesweens/ https://www.linkedin.com/in/timsweeney/
Join Elzie Flenard and Tonya McKenzie in this insightful episode as they dive into the often underestimated realm of brand storytelling. They underscore the pivotal role of elevating your message, a piece that frequently eludes business owners in comprehending the profound impact of their brand story. Tonya sheds light on the prevalent misconception surrounding the value of a brand narrative, emphasizing the necessity for individuals to reflect on their identity and its significance. Especially for women entrepreneurs, recognizing their inherent value and contributions to the business proves pivotal when crafting an authentic brand story. Tune in to discover the wisdom of drawing inspiration from established brands and integrating personal trials and triumphs into your narrative for a more compelling connection with your audience. Uncover the transformative potential of your brand story, embark on a journey to forge deeper connections, and elevate your business through the art of storytelling.Episode Highlight:01:12 - I think it's really just a lack of understanding the importance of that. And then there is, particularly with women, not understanding your value and what who you are brings to the business. That is a part of the story–how you got here, how you founded this organization. But even the story behind that. What led you to solving this problem? Whether it's jeans that fit a different shape of woman, like where did that idea come from? Talk about that. It was probably some failure. It was probably some lack of ability to be able to find it somewhere else for yourself. And those are the things that connect people to your brand.Connect with ElzieLinkedInConnect with Tonya McKenzieLinkedInWebsiteFacebookXSand & ShoresMentioned in this episode:Podcast TownCheck out our services for your B2B brand! Grow With Podcast Town
In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include: BK Have it Your Way Jingle BK Have it Your Way as a wedding processional (TikTok) HBO's Feature Presentation Opening (1983) Empire Carpet Commercial Jingle Opus Number 1 On Hold Music The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
The days of companies announcing core values and automatically earning public trust are over. Authenticity and proof through action are crucial, and in designing loyalty programs and growth campaigns for clients, WillowTree's Design practice works with clients to leverage more than technology and data as growth drivers — they're leveraging the brand itself. As Director of Brand & Content Strategy at WillowTree, Adam Nemett shares how positive brand reputation and personal, substantial storytelling can have powerful business implications in engaging internal and external audiences. Adam speaks about the importance of retaining ownership of your brand story while producing original content showcasing the real human challenges and triumphs within an organization. He and Billie also discuss the benefits of AI in streamlining workflow and the pitfalls of allowing AI to create a sea of homogenous, vanilla content. This episode ultimately explores how branding transcends traditional logos, taglines, and visual identity and delves into what truly connects a brand with the market — authenticity, personality, and relatable human experience. Hot topics discussed: How to achieve brand differentiation through authentic storytelling How AI will impact content quality and quantity How brands can show up differently across channels The power of employee advocacy in brand ambassadorship Keep the growth going: Connect with Adam Nemett, WillowTree Director of Brand & Content Strategy on LinkedIn and visit his website View WillowTree's Insights content, including video and podcast series Connect with Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn Connect with Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn Follow WillowTree on LinkedIn
In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include: Pig Floyd's Urban BBQ Pigzza - An Italianish Joint Thomas Ward on YouTube addressing negative reviews Note: Some language in this episode is not safe for younger audiences. The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful. Key Highlights: [00:00 - 02:30] Intro to Episode [02:30 - 05:30] Why Rebrand [05:30 - 06:26] The Next Step [06:26 - 07:56] Market Confusion [07:56 - 12:11] Brand Narrative [12:11 - 16:34] The New Platform (Target Audience, Common Denominator) [16:34 - 19:10] Hero vs Guide Key Quotes: “You need to have a brand that you personally are very comfortable with.” - Meny Hoffman “A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade. We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood. The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example. Biases aside, there is so much to learn here! #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of Zepto Follow Aadit here: Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of Zepto Follow Kaivalya here: Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health Follow Navya here: Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya's Podcast https://www.youtube.com/@navyanavelinanda #TaraSutaria: Bollywood Actor & Singer Follow Tara here: Twitter https://twitter.com/tarasutaria Instagram https://www.instagram.com/tarasutaria/ Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/ Timestamps (00:00) - Intro (02:05) - Zepto Bros Arrive (04:00) - Story of Zepto Bros (06:28) - Stanford Dropout Tale (07:29) - KiranaKart Beginning (09:31) - Dark Stores & 1st Funding (12:02) - Cracking Sales as Techies (13:35) - Zepto's Sales Growth (14:30) - Y Combinator & Hurdles (17:45) - Series A & Beyond (20:19) - Grocery Economics (23:31) - Navya's Unconventional Choices (27:07) - Navya on Privilege & Goals (31:51) - Navya's Reflections (39:08) - Tara's Artistic Childhood (40:10) - Disney to Bollywood- Tara's Story (43:51) - Unveiling Bollywood's Reality (45:10) - Flaws in Movie Business (46:10) - Changing Taste of Audience (47:46) - Tara's Upcoming Film (49:10) - Tara's Dream Project (50:20) - Who is Tara, really? (51:27) - Music Tastes (54:29) - What is the new gen. up to? (56:16) - New Gen. & Consumption Trends (01:00:00) - Flipkart vs. Amazon: Are both same? (01:00:56) - Zepto's USP & Commodities (01:03:20) - Surprising Shopping & Buying Trends (01:11:41) - The Complex Cinema Business (01:15:27) - Do People Pay for Premiumization? (01:19:18) - Social Media Blue Ticks, Scarcity Principle & Discovering Products (01:28:10) - UPI vs. Credit Card (01:29:08) - Trends in Social Media? (01:30:26) - Income Inequality (01:34:17) - Empowering Young Entrepreneurs (01:38:12) - Education Systems: Old vs. New (01:49:58) - Anecdotes from School (01:53:45) - Childhood Challenges & Therapy (01:56:50) - Dealing with Founder's Conflict (02:01:45) - Nikhil's Brotherly Advice (02:03:50) - Tara on Content (02:13:06) - Marriage, Kids & Beyond (02:17:39) - Woke Culture, Entitlement & Social Media (02:23:55) - Tara's Wall-Bump Mishap (02:25:53) - Navigating Cancel Culture (02:31:12) - Brand Narrative in 1 Line (02:35:00) - Surprise Jamming Session!
Guests: Christine Miles, Founder & CEO at EQuipt [@EQuiptpeople]On LinkedIn | https://www.linkedin.com/in/thelisteningguide/On Facebook | https://www.facebook.com/thelisteningguideOn TikTok | https://instagram.com/thelisteningguideSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?
Guests: Christine Miles, Founder & CEO at EQuipt [@EQuiptpeople]On LinkedIn | https://www.linkedin.com/in/thelisteningguide/On Facebook | https://www.facebook.com/thelisteningguideOn TikTok | https://instagram.com/thelisteningguideSean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode's SponsorsAre you interested in sponsoring an ITSPmagazine Channel?
Ryan Kutscher is an award-winning writer, creative director, and the Founder of Circus Maximus, a branding, innovation, and advertising agency for any business that wants to build the king of brand consumers actively seek out. In this episode, you will learn What is the brand narrative process Why is establishing a brand narrative essential for ecommerce businesses How can ecommerce businesses weave their brand narratives into their marketing strategies to drive customer engagement and loyalty What are the key steps to creating an effective brand narrative for an ecommerce business What are the common mistakes ecommerce businesses make when it comes to creating their brand narratives and how can these be avoided Examples of successful brand narratives in the ecommerce space and what makes them stand out For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen Facebook: https://www.facebook.com/arlen.robinson.7 Instagram: https://www.instagram.com/arlenyohance/ LinkedIn: https://www.linkedin.com/in/arlenrobinson/ Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.
In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy. If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen!
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Description: Step into the world of today's podcast where we will be discussing leveraging the power of your brand narrative to drive sales and achieve your growth ambitions. Focused on sales and marketing, this podcast is designed to empower everyone involved in the sales process, from business leaders to the front-line sales force. In this enlightening episode, we explore the intersection of speaking, storytelling, and sales, demonstrating how a compelling brand narrative can captivate your audience and inspire your buyers. We understand that in today's competitive market, leaders can't afford a second chance at a first impression, and we're here to ensure you make the most of every opportunity. We delve into the nitty-gritty of creating engaging visual narratives and valuable business selling assets, such as ROI/TCO calculators and assessments. We also provide insights into crafting effective B2B go-to-market campaigns and equip you with essential tools like sales playbooks, battlecards, and at-a-glance guides. This episode is more than just a guide to sales and marketing strategies. We're on a mission to ignite a real shift in the sales industry, transforming sales conversations into powerful tools for conversion. And it's not just about the lift in sales figures - it's about the thrill of the journey, too. Join us and let's revolutionize your sales approach together. Tune in and let's turn your brand narrative into your most potent sales weapon. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023
In this episode of the Brand Narrative podcast, links discussed include: Stetson University Website [ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/) Client Case Study (Findsome & Winmore) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Do you ever ponder over the person you present to the world? Ever wondered how your family, birth order, and even gender roles have subliminally crafted your personal brand? Prepare for an insightful discussion that will lead you into the labyrinth of your self-image and demonstrate how to seize control of your narrative, no matter your age.We'll journey into the depths of our inner dialogue, a narrative often built and reinforced over time by our surroundings. This narrative holds a potent influence over us, from the choices we make to the opportunities we perceive as within our reach. However, this self-talk, a double-edged sword, can be manipulated to our advantage. As we dissect the construction of our self-image, we'll see ways to turn the words we tell ourselves into a tool for empowerment, particularly when faced with significant opportunities. Lastly, we'll confront the elephant in the room - fear. This emotion often underpins our personal narrative, dictating our decisions and our actions. However, with understanding and knowledge, we can use fear as a catalyst for change. This episode will outline how fear can drive us to question our narratives, reassess our choices, and ultimately, forge a more empowering personal brand. If you're yearning to redefine your brand narrative and design a more fulfilling life, tune in and transform your perspective. For an even deeper dive, I invite you to join me for a masterclass later this month. Head over to my Instagram page, the purposeful career, for more details!If you're looking to move your career or life forward, join us in Next Level, my monthly membership where we deal with mindset mastery and action planning. Join the wait list at https://www.thepurposefulcareer.com/nextlevel.
Having your personal brand narrative is not something that you suddenly one day need in order to apply for a job. Figuring out what sets you apart from others may be useful for that, but having your brand narrative precise and ready can, and will, underpin your career as a whole.Whether you think you need one, already have one or aren't sure - it's more than likely your colleagues, friends and even family already have one conjured up on your behalf.So, why wouldn't you take the time to craft and refine the way that you wish to be perceived in a professional or unprofessional capacity?In today's episode, we take the time to really scope out the why and even the how behind the importance of a brand narrative that encompasses you and what you bring to the table. I'll be giving you a run down on a mini-workbook I've collated to help run you through the entire process in detail (which you can find here) and I'll even give you some key examples of how to apply it.Let's get to it.Say hi!Follow me on LinkedInFind out what I'm up to InstagramCheck out my websiteAsk a question
Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
If you can't say your brand description simply, clearly, and compellingly, then you've not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authority, and your brand's values. How do you discover these and create that brand narrative? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses the brand narrative process. Show NotesConnect With: Ryan Kutscher: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, host Chris Anderson and guest Ryan Kucher discuss the importance of developing a clear brand narrative that resonates with your target audience. They delve into the challenges of staying true to your brand amidst changing trends and offer insights on honing your brand's identity and messaging. Discover how to create valuable content, balance performance marketing with brand marketing, and embrace the long-term journey of building a successful brand.This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something. =========================== ⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/ ⚡️LAUNCH YOUR SHOW: Let's get your show off the ground and into the top 5% globally listened to shows ➡ https://www.elevatemediastudios.com/launch ⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application ⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.com Our mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting. Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer
In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include: Baker Barrios Website Tim Baker Bio Baker Barrios vision, mission, and methodology The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
What is your Brand Narrative? We all want to be known for something, but is it aligned with YOU and YOUR life path? Today we will discuss how to cultivate the space where you can share your thoughts AUTHENTICALLY while building your audience. **Sharing is caring!
In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include: Jonathan Stark home page Daily E-mail List Ditching Hourly Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include: Annika Sorenstam Wikipedia page Annika Sorenstam Twitter Page Annika Sorenstam Instagram Profile Annika Foundation Fizzy Beez Documentary: Becoming Annika (YouTube) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Your host, Samir ElKamouny, talks with the Founder and CEO of Kalicube, Jason Barnard. Kalicube is a digital marketing agency that is pioneering the concept of Brand SERP optimization and knowledge panel management. Kalicube has been specializing in Brand SERP optimization since 2015 to help you control your brand narrative when clients search for your company. The company is based in Aubais, France, and serves clients worldwide.To learn more about Jason's work, click HERE.To check out Jason's LinkedIn, click HERE.If you'd like to be a guest on Scaling with Samir, click HERE.
In this episode of the Brand Narrative podcast, Travel + Leisure Co. (NYSE:TNL) CEO shares insights and perspective on the impact of brand in the travel and hopitality industries. Brown also gives background on the merger and name change between Wyndham Destinations and Travel + Leisure in 2021. Links discussed include: Travel + Leisure Co. Travel + Leisure Magazine Travel + Leisure Brands Michael Brown Bio Merger announcement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Marketing Professor Beth Fossen of Indiana Univerity's Kelley School of Business discusses the various facets of product placement seen in shows like Yellowstone and Emily in Paris and how smaller brands can leverage the same effects using online influencers. We discuss the strategies of Coors Beer, Dodge Ram Trucks, and McDonald's. Links discussed include: Beth Fossen faculty bio at Indiana University Beth Fossen personal website Behind Coors' Product Placement Strategy in Yellowstone and Cobra Kai (Advertising Age) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
A clear brand narrative is essential to your bottom line… But how do you craft a narrative that appeals to consumers? And how do you keep this brand consistent across channels? Karen Schmidt is here to give you an inside look at building a successful brand narrative and share how her company, Schmidt Brothers Cutlery, uses a narrative to stand out from the competition.
In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss the power of e-mail marketing. Around for decades, e-mail marketing often gets lost in the mix of available channels. links discussed include: Different Generations Using E-mail (TikTok) Brain Food Newsletter from Farnam Street Total ANNARCHY with Ann Handley Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content by Ann Handley The Skimm Recomendo David C Baker New York Times Newsletters Pivot Podcast with Scott Galloway and Kara Swisher Semafor Don't Build Your Brand House on Land You Don't Own by John Battelle Hot Air by Findsome & Winmore The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, we speak with crisis communications expert Sara Brady about best practices to utilize when a brand encounters a crisis. Links discussed include: Sara Brady bio Sara Brady Public Relations Stop Talking Podcast Peloton instance with HBO Peloton commercial controversy The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Watch this episode: https://youtu.be/KI6C4mhLgSM Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency, and host of the Brand Narrative podcast. We discuss leadership, creating culture in operations, why digital marketing is important and share memories of our alma mater, Rollins College.
In this episode of the Brand Narrative podcast, we sit down with legendary sportscaster and talk-show host Dan Patrick and Gus Ramsey (Program Director of The Dan Patrick School of Sportscasting) to discuss the dynamics of personal brand. Links discussed include: Actor Will Ferrell Introduces Dan Patrick at the Radio Hall of Fame Dan Patrick Interviews University of Alabama Head Football Coach Nick Saban Dan Patrick Interviews Cincinnati Reds First Baseman Joey Votto NCAA Name Image Likenes Rule (NIL) Other links of note include: Dan Patrick Wikipedia entry The Dan Patrick Show Website The Dan Patrick Show Twitter account The Dan Patrick School of Sportscasting at Full Sail University Gus Ramsey Bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, we hear from Sam Stark, Vice President of Communications & External Relations at Rollins College. Links discussed include: Sam Stark Bio (LinkedIn) Rollins College Rollins Around Town Podcast Wells Fargo and the courtesy ethos The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Today we had an interactive discussion about controlling your brand narrative. We covered topics such as "Communication via Articulation," "Creativity," and "Consistency" --- Send in a voice message: https://anchor.fm/dearbusinessowner/message
Kathy Oneto, host of the Sustainable Ambition podcast, and founder of Sustainable Ambition has spent 20 years in the “big corporate” and “big agency” worlds as a brand strategist and senior marketing executive; she's worked in large companies and small, as well as entrepreneurial companies, both as a co-founder of start-ups and as the chief of staff to founders.In this series, Kathy and I talk about how to leave the corporate world for greener pastures. For this first episode, we discuss how to take stock of your personal brand while you are still employed.We discuss: Why leaving corporate is a popular thing right now. Our personal experiences leaving the corporate world. Leaving a corporation isn't a shameful decision. How to approach the decision to leave. How to utilize people you work with to help build your brand. How to address the “employee mindset”. Adapting to your mindset shift. How to build an independent presence in place of employment. Our journeys in starting our brands. To connect with Kathy Oneto:Linkedin: https://www.linkedin.com/in/kathy-oneto/Instagram: https://www.instagram.com/koneto12/Podcast: https://sustainableambition.com/Website: https://www.theagencyoneto.com/Thanks for listening! If you enjoyed this episode of the Podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen FOLLOW ME ON PINTEREST:https://www.pinterest.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philipInVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50"Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast is targeted to entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves and for the clients and customers they serve.
In this episode of the Brand Narrative podcast, we discuss the concept of laddering. Laddering, an important tactic in brand positioning, is a powerful way to highlight a strength of your brand while (subtly) calling out a weakness of a competitor. We highlight examples and discuss how the concept can work for marketers. Links discussed include: Bud Light TV spot (corn syrup) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Matt discusses the various dimensions of the Marketing Mix, famously known at the 4 Ps. We're big believers that this framework, while not new, has stood the test of time as a relevant way to think about structuring various marketing tactics. Most importantly, it serves as an ever-present reminder that marketing is much more than advertising. The Marketing Mix The 4 Ps of Marketing: Product, Price, Place, Promotion The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, we discuss a broad overview of the book Formulaic: How Thriving Companies Market From the Core. Links discussed include: Formulaic on Amazon Formulaic book Website The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Today I'm sharing How to Use Brand Archetypes to Build a Brand Narrative and An Emotional Connection with Amy of Zeedia Media Amy's Gift: http://questionnaire.brandarchetypes.com/ Find Amy here: https://zeediamedia.com https://www.instagram.com/ZeediaMedia https://brandarchetypes.com/ https://www.facebook.com/ZeediaMedia https://www.linkedin.com/in/amymzander/ Jen Vazquez is known by many as the Pinterest Queen. She helps service-based female entrepreneurs go from overwhelmed to an easy streamlined Pinterest marketing strategy with my signature Pinterest ATTRACTION Method to grow their business in about an hour a week. Free Marketing Resources: https://jenvazquezcoach.com/resources All About Keywords FREE Masterclass: https://thepinterestqueen.com/keyords 2022 Pinterest Marketing Trends https://thepinterestqueen.com/trends-2022 Pinterest Strategy Academy Membership: https://pintereststrategyacademy.com My favorite business tools (free + paid): https://jenvazquezcoach.com/tools/ Find me here: Website: https://jenvazquezcoach.com YouTube: https://www.youtube.com/jenvazquez Facebook Page: https://www.facebook.com/jenvazquezcoach Private FB group: http://www.facebook.com/groups/jenvazquezcoach Instagram: https://www.instagram.com/jenvazquezcoach Email: jen@jenvazquez.com Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/marketing-strategy-academy-podcast-with-jen-vazquez/id1381173773 --- Send in a voice message: https://anchor.fm/marketingstrategyacademy/message
Backstory is the backbone of our brand building method. A brand is a story told in the marketplace and this is the story. A backstory validates the platform and instigates the messaging. A good backstory marries meaning and emotion and inspires the team. We share our process for creating a solid backstory.
In this episode of the Brand Narrative podcast, we hear from Thomas Ward of Pig Floyd's on brand lessons from the restaurant world. Links discussed include: Pig Floyd's Urban BBQ Beyond the The Smoke Podcast with Thomas Ward The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Matt Certo discusses the process of changing a company name. In this episode, we speak with Agency client Deep Blue Investment Advisors (formerly Water Walker Investments) Managing Partner David Jang about the decision, the process, and the overall journey of changing the firm's name. Links discussed include: Deep Blue Investment Advisors Deep Blue Investment Advisors - Team Bios The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Andrew Snyder, Sr VP of Marketing and Communications at Orlando Health. Links discussed include: Andrew Snyder bio Orlando Health The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Kaleb Harrell of Hawkers discusses brand identity, vibe, and creating the optimal brand experience. Links mentioned include: Hawkers Asian Street Food Hawkers Vibe * Addy Award for Takeout packaging The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
This week HandCut Radio is coming to you from inside the pastel pink walls of F.E. Castleberry's Greenwich Village atelier, as Aleks sits down with the brand's founder, Fred Castleberry. Known for his creative, fashion-forward take on made-to-measure tailoring, and the dreamlike aesthetic of his campaigns, Fred has created a cult-brand with a razor-sharp point of view. He tells us about his grounding in design at Ralph Lauren, how he creates characters for all his campaigns, and why he sees clothes as conduits for different parts of his identity.We hope you enjoy listening, please do leave us a review if you like what you hear!---HandCut Radio is produced by Birch, the London based creative office of James Allen. Our theme music is by Joe Boyd.HandCut Radio is proud to be sponsored by Thomas Mason, an historic mill that's been supplying famous designers, shirtmakers and tailors with world class shirting fabrics since 1796.---Show Notes:F.E. Castleberry — Instagram | Website[03:37] Rugby Ralph Lauren[04:54] Unabashedly Prep covered on GQ[17:32] ‘The heist of Dog with Lipstick' Campaign[20:13] Wes Anderson[21:52] Schott ‘The Perfecto®' Biker Jacket[24:16] Doomed & FamousL Selected Obituaries (book)[27:30] The Beatles: Get Back (Documentary)[30:46] Help! I'm becoming a Sloane Ranger (Financial Times)[31:55] BODE[37:09] Celine[40:28] F.E. Castleberry striped rugby [40:39] St. John Womenswear[43:08] Björn Borg[43:17] David Bowie[43:21] Jacques Cousteau
In this episode of the Brand Narrative podcast, Matt Certo and Kelly Lafferman discuss marketing ideas in action that have their attention. Links discussed include: Adobe Experience Cloud campaign The Grandma Rule from Two Men and a Truck Steve Jobs talks marketing and values (YouTube) Pause is Power campaign from Powerade The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Rollins College President Grant Cornwell shares perspective on the shifting higher education landscape and why brand matters now more than ever. Links discussed include: Rollins College Website Grant Cornwell bio (Wikipedia) Grant Cornwell bio (Rollins College) Rollins College Mission Statement The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
We are back with #MettaTalks Season 2!In our first episode, our Co-Founders Gabi and Wil give us an introduction to where Metta are now, including how we've grown our team by 200%, gained our Planet Mark certification, and started our journey to becoming a BCorp.We then chat with Martin James Power - Co-Founder and Creative Director of Ensemble - about brand narrative and tone of voice. We talk about how Martin has helped bring the Metta brand together, and why it's important to have a unique brand narrative. We also touch on some of the mistakes he has seen young companies make when it comes to creating a brand narrative, as well as highlighting companies he feels does it extremely well, including Gymshark and Palace Skateboards.Martin loves working on projects which have an impact, sustainability or ethical point of view. You can learn more about Martin and the Ensemble team here - https://www.weareensemble.co.uk/Listen now on - Spotify: https://spoti.fi/3r6b6ah Amazon: https://amzn.to/3KkSPgP Google: https://bit.ly/3DL9mIu Apple: https://apple.co/36Ztdrs For more information about Metta, head to metta.partners. We'd love to hear from you! Follow us on Twitter (@mettatalks) and LinkedIn (linkedin.com/company/mettatalks) to ask your questions or submit suggestions for future episodes.
In this episode of the Brand Narrative podcast, Matt welcomes former Apple executive, Guy Kawasaki. Guy discusses his work as a brand evangelist, his time at Apple, and his thoughts on branding in the social media era. Links discussed include: Guy Kawasaki bio Social media accounts: Twitter | Instagram | LinkedIn Apple Canva Art of Innovation TEDx Talk (make meaning not money, mantras, not mission statements) John Doerr of Kleiner Perkins, author of Measure what Matters McDonald's menu hacks Wise Guy (book) by Guy Kawasaki Steve Jobs introduces Think Different campaign (YouTube) My favorite Steve Jobs story by Guy Kawasaki (YouTube) Art of the Start by Guy Kawasaki (book) Remarkable People Podcast The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, we welcome author/speakers Jim Knight and Brant Menswar discuss how writing and publishing books can help brands thrive. Links discussed in this episode include: How to Buy a Home Without Getting Hammered (Book) by David Weekley of David Weekley Homes Jim Knight bio Culture That Rocks: How to Revolutionize your Company's Culture (by Jim Knight) Brant Menswar bio Black Sheep: Unleash the Extraordinary, Awe-Inpiring, Undiscovered You (by Brant Menswar) Thoughts that Rock Podcast Thoughts that Rock S4/Episode 123 (episode with Matt Certo) bookstarPR Booky Call mobile app Page Two The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Our guest today is Matt Certo, who is the CEO & Principal of Findsome & Winmore, an Orlando-based digital marketing agency, and host of the Brand Narrative podcast. THOUGHT #1"You've Got a Gift, but it's Not Enough; You've Got to Develop Yourself. Rely Too Much on Your Own Gift and You'll Fail." - The Natural THOUGHT #2"There May be People Who Have More Talent than You, but There's No Excuse for Anyone to Work Harder than You Do." - Derek Jeter (NY Yankees)CONNECT:Website: FindsomeandWinmore.comPodcast: BrandNarrative.fm Book: Formulaic: How Thriving Companies Market from the Core Book: Found: Connecting with Customers in the Digital AgeBook: Digital Dimensioning: Finding the Ebusiness in your Business Facebook: Findsome&WinmoreInstagram: FindsomeWinmoreLinkedin: Findsome&WinmoreTwitter: Findsome&WinmoreYouTube: Findsome&WinmoreBRAND & RESOURCE MENTIONS:DJ KHALED - DJKHALEDOFFICIAL.COM"All I Do Is Win" ( DJ KHALED) - Youtube.com Lake Tohopekaliga - Tohopekaliga.uslakesThe White House - WhiteHouse.govUnited States Domestic Economic Forum - WeForum.orgGeorge W Bush - WhiteHouse.govBarack Obama - WhiteHouse.gov Computer Science For All - ObamaWhiteHouse.archivesOrlando Business Journal - BizJournals.com 40 Under 40 - BizJournals.comOrlando Business Journal Most Influential Men to Watch - BizJournals.com"The Hunchback of Notre Dame" ( 1996 Film) - Wikipedia.com "Happy Gilmore" (Adam Sandler) - YouTube.com "The Natural" ( Robert Redford) - YouTube.com"Don't Confuse Activity With Achievement" (John Wooden) - Goodreads.com National Football League (NFL) - NFL.com " Friday Night Lights" ( TV Show Based on H.G Bissinger's book) - IMBD.comTim Tebow - TimTebowFoundation.Org Heisman Trophy - Heisman.com National Arena League (Arena Football) - NationalArenaLeague.com Night To Shine - TimTebowFoundation.orgTom Brady- NFL.com New England Patriots - Patriots.comAntonio Brown - ESPN.comTampa Bay Buccaneers - Buccaneers.com "The Last Dance" (starring Michael Jordan) - Netflix.comMichael Jordan - Forbes.com Chicago Bulls - NBA.comScottie Pippen - NBA.com Phil Jackson - NBA.comTony Kukoc - NBA.com"Simply the Best" (Tina Turner) - YouTube.com Timothy Ferriss - FourHourWorkWeek.com First, Break All The Rules: What the World's Greatest Managers Do Differently (Marcus Buckingham, Curt Coffman) - Amazon.comDerek Jeter - MLB.com"Youngblood" (Rob Lowe) - IMBD.com"National Lampoons Christmas Vacation" (Chevy Chase) - IMBD.com Ron Zook - BleacherReport.comPGA Of America - PGA.com Bryson Dechambeau - PGATour.com Brooks Koepka - PGATour.com Dennis Rodman - NBA.comAlan Stein - AlanSteinJr.comKobe Bryant - NBA.com Tiger Woods - Forbes.com LeBron James- NBA.com "Yellowstone" (starring Cole Hauser) - ParamountNetwork.comRita Galligan (Hard Rock's Original Waitress) - YouTube.com Larry Bird - NBA.com Boston Celtics - NBA.com Indian University Hoosiers Basketball - IUHoosiers.com "From everyone to whom much has been given, much will be required" (Luke 12:47-49) - BibleGateway.comPandemic - WebMd.com WebSolvers - FindSomeWinmore.com Spider-Man - Marvel.comKelly Lafferman CMO and Principal - FindsomeWinmore.com IOS - Apple.comAndroid - Android.comWhatsApp - WhatsApp.com Bigfoot - BigfootHard Rock International - HardRock.comBooky Call - BookyCall.combookstarPR - bookstarPR.comThoughts That Rock - ThoughtsThatRock.comCertified Rock Star - CertifiedRockStar.comLeadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.comCulture That Rocks: How to Revolutionize Your Company's Culture (Jim Knight) – CultureThatRocks.comBlack Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.comRock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.comCannonball Kids' cancer – CannonballKidscancer.orgBig Kettle Drum - BigKettleDrum.comSpectacle Photography (Show/Website Photos) – SpectaclePhoto.comJeffrey Todd “JT” Keel (Show Music) - JT KeelMATT CERTO'S BIO:Matt Certo serves as CEO & Principal of Findsome & Winmore, an Orlando, Florida-based digital marketing agency, and the Brand Narrative podcast host. Originally called WebSolvers, the company's first client was his alma mater, Rollins College. Matt built the college's first website out of his dorm room in 1995 at 19.Since then, Matt has grown the company into a fully integrated digital marketing agency with experienced professionals, a diverse client base, and an ever-increasing suite of services. Apart from the growth of the company, Certo's work in the industry has been extensive: he co-authored a book in 2001 (Digital Dimensioning: Finding the Ebusiness in your Business). He is also the author of Formulaic: How Thriving Companies Market From the Core and Found: Connecting with Customers in the Digital Age. Matt was asked by The White House to speak at a domestic economic forum with President George W. Bush in 2002 and spoke at The White House in 2016 concerning President Barack Obama's Computer Science for All initiative.He is a frequent guest speaker on topics on marketing, Web strategy, and search engine optimization, an area for which he has also served as a testifying expert witness. His clients have included the likes of Arnold Palmer Enterprises, National Retail Properties, Darden Restaurants, Newman's Own Organics, Fiserv and McGraw-Hill. In addition, he is a frequent guest speaker to various marketing, advertising, and public relations trade associations. He has been widely quoted in publications including Inc. Magazine, Business Insider, The Huffington Post, The San Diego Union-Tribune, The Boston Globe, and The Orlando Sentinel.An active community participant, Matt has served as Board Chairman of a number of non-profit organizations, including Ronald McDonald House Charities of Central Florida, Nemours Florida Board of Managers, Elevate Orlando, and The First Tee of Central Florida, an organization which he founded. He has also served for over a decade on the Board of the Edyth Bush Charitable Foundation as well as Chairman of its endowment committee. He has been recognized by the Orlando Business Journal as one of its Most Influential Men to Watch and its 40 Under 40 list three times.
In this episode of the Brand Narrative podcast, Matt discusses the interconnectivity of brand management and organizational strategy with author and professor Sam Certo, PhD. Links discussed include: Sam Certo bio The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
In this episode of the Brand Narrative podcast, Ian Altman (author of Same Side Selling: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers) joins us to share insights about the connection between brand marketing and sales. Links discussed in today's episode include: Ian Altman bio same Same Side Selling podcast episode with Matt Certo (Stand Out from the Competition) Same Side Selling Academy The Brand Narrative Podcast is produced by the team at Findsome & Winmore.
Jane Menyo is the Head of Customer Marketing at Gong, a company that I think has done an excellent job in terms of modern B2B brand-building. Prior to Gong, she ran solutions and customer marketing for several years at ON24. We talk about the importance of creating programs that can address different objectives at once,...
This episode of the Brand Narrative podcast features author/speaker/coach Annetta Wilson of Speak with Ease. Annetta speaks with Matt about the nuances of personal networking and how they can help to build brands. Links discussed in today's episode include: Annetta Wilson bio Speak With Ease How to Talk to Anybody About Anything by Leil Lowndes The Brand Narrative podcast is produced by Findsome & Winmore, Inc.
This episode of the Brand Narrative podcast features the insights of Ekta Desai, Partner and Design Lead with SchenkelShultz Architecture, a leading architecture firm based in Orlando, Florida. Ekta discusses the role that brand plays within physical architecture and how marketers should be thinking about physical spaces as a touchpoint for brands. Discussion topics also include creative inspiration and the creative process. Links discussed in today's episode include: SchenkelShultz Architecture Ekta Desai Partner Announcement Ekta Desai's Orlando Business Journal Profile (40-Under-40) SchenkelShultz Instagram Page The Edyth (profile)
In this episode of the Brand Narrative podcast, marketing agency leaders Matt Certo and Kelly Lafferman share marketplace ideas that have caught their attention. Links discussed in this episode include: Geigo commercial: Tag Team Helps with Dessers (YouTube) Scoop There it Is Ice Cream Leaked Video: Brooks rolls his eyes at Bryson The Match: Brooks vs Bryson PGA Tour Player Impact Program Swedish power company Vattenfall introduces "engineerapy" The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.
In the latest episode of the Brand Narrative podcast, host Matt Certo of Findsome & Winmore welcomes Christopher Byrd of Innovative Flavors, LLC who shares the story of how we combined forces with legenday golfer Arnold Palmer and AriZona Beverages to merchandise the famous drink which currently sells over 1,000,000 cans per day. Byrd explains how a simple merchandising plan and a cold call to Mr. Palmer led to a leading consumer beverage with a cult following. Links discussed on the episode include: Arnold Palmer's Bay Hill Club & Lodge Arnold Palmer: A Life Well Played (book) Arnold Palmer's Half and Half Iced Tea & Lemonade AriZona Beverages Arnold Palmer Invitational Presented by MasterCard Arnold Palmer SportsCenter (ESPN) Commercial The Mulligan (movie) * Arnold Palmer 30 for 30 Short (ESPN) The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, author of Formulaic: How Thriving Companies Market from the Core.
In this episode of Brand Narrative, we speak with Gideon's Bakehouse owner and Founder Steve Lewis about the extraordinary rise of his bakery concept and what drives the truly spectacular demand for his products. Topics and links discussed during the episode include: Gideon's Bakehouse Home Page Gideon's Bakehouse FAQ page East End Market Disney Springs Gideon's Bakehouse Instagram Presence Gideon's Bakehouse Disney Springs Places page The Words (film) 4Rivers Smokehouse Snackwells cookie craze
This episode of Brand Narrative welcomes renowned landscape architect Christina Hite of Dix Hite, an award-winning landscape architecture firm with offices in the Southeastern United States. Links discussed on this episode include: Dix.Hite+Partners Firm Website Christina Hite Appointment to ASLA Council of Fellows 25th Anniversary year of ACTION Dix.Hite project portfolio onePULSE Foundation
In this episode of Brand Narrative host Matt Certo is joined by Management and Strategy expert and Arizona State Professor (and brother), Dr. Trevis Certo as he recounts his experience with a family car model that has been reported to have severe safety concerns. Links discussed in this episode include: S. Trevis Certo professional biography Reported Photo of product catching fire Reported Video of product fire Chevy Bolt product page GM's Chevy Bolt Recall Casts Shadow Over EV Push (Wall Street Journal) Chevy Bolt Product Recall Page Chevy Bolt Battery Recall: How Could This Have Happened? (Car and Driver)
I've always been a lifelong believer in the power of routine. Every morning I wake up, do my Headspace meditation, and light a candle. And after a long day at work, I plop down on the couch, exhausted ...(Continue).
This episode of Brand Narrative features Workscapes CEO, Elizabeth Dvorak. Links discussed in this episode include: Workscapes Website Workscapes Mission, Vision, and Values Herman Miller Herman Miller Company Timeline Herman Miller Living Office Eames Lounge Chair Herman Miller Aeron Chair DIRTT (Do It Right This Time)
According to statistics, 60% of restaurants fail within their first year while 80% fail within the first five years. On this episode of Brand Narrative, the highly successful Jason Chin of Good Salt Restaurant Group shares stories and insights of how he's thrived in the face of such long odds. Along with his wife Sue, Jason has opened a number of restaurants in the Central Florida area that have been staples of the local food scene. The restaurant concepts are not only successful and enduring, they are celebrated by customers and the media through rave reviews and countless awards. Their restaurant concepts, linked below, are unique in both food, service, and interior design. Links from this episode: Photography of Good Salt's interior design approach Seito Sushi The Osprey The Monroe Reyes Mezcaleria Subpar Parks (Instagram) (Amazon) A Moveable Feast by Ernest Hemingway Kitchen Confidential by Anthony Bourdain
In this episode, Arnold Palmer Brand Director Reade Tilley shares insights, stories, and wisdom around the late golf legend with Brand Narrative host Matt Certo. Topics discussed include: An overview of Arnold Palmer's life (Wikipedia) Arnold Palmer's Bay Hill Club and Lodge Arnold Palmer's Latrobe Country Club ARNOLD PALMER A Life Well Played: My Stories (Amazon) Arnold Palmer Tea and Lemonade Beverage Arnold Palmer Invitational presented by MasterCard Kingdom Magazine Story of Umbrella logo
In this episode of Brand Narrative, Caleb Liptak - Sr. PR Manager at Findsome & Winmore - comes on the show to discuss the recent name change of the MLB's Cleveland Indians to the Cleveland Guardians. Links from the show: Team announcement on Twitter Tom Hanks narrates video announcing change Michael Wilbon's comments on ESPN's Pardon the Interruption To learn more about the Brand Narrative podcast, head to brandnarrative.fm and if you'd like submit a question for future episodes, please submit your question as a voice memo to feedback@brandnarrative.fm.
Welcome back to another episode with Dr. Leigh George. In the last episode, we discussed what branding is, why it's important, and some of the benefits along with Leigh's career, failure, and value-based pricing. In today's episode, we'll discuss the steps for creating a successful brand along with knowing when our brand is working, being in control of our brand, mistaking branding for visual identity, and some examples of successful brands. Steps for Creating a Successful Brand Here are two steps to create a successful brand. Know Our Audience and Brand Narrative The audience is arguably the most important part of having a successful brand. Leigh recently met with a startup that needed branding help. She asked them some questions and learned that they didn't have a problem they were solving for. They had a business idea, something they thought would be cool and useful, but they didn't know how it was going to make their audience's life easier. “To be a successful brand, there has to be something at stake for your audience, some challenge that they're faced with that you can help them overcome,” Leigh said. We have to find the intersection between what is motivating the founders and what the audience cares about. That intersection is the brand narrative; it is the story of how our business can help our audience. Create a Brand Manifesto Once we know the narrative of how our business will help our audience, it is time to do our brand manifesto. A brand manifesto, purpose, or mission statement acts as an emotional representation of our brand purpose. It's a rallying cry that crystalizes why we're here and what we're here to do. Nike has a great example of a brand manifesto. It reads, “Nike exists to bring inspiration and innovation to every athlete* in the world. Our purpose is to move the world forward through the power of sport—breaking barriers and building community to change the game for all. *If you have a body, you are an athlete.” (Source: purpose.nike.com) Anyone who works at Nike could read this and be excited about what their company is doing. They likely feel like they are helping bring inspiration and innovation and are helping break barriers and build community. Our manifesto should unify our company and our brand, so we're all working towards the same purpose. It should bring us together to accomplish the same goals. It should also resonate with our audience and be something they want to support. How do we know if our branding is working? To know if our branding is successful, we have to talk to people, customers, and non-customers alike. We need to survey them to learn what they think of when they hear our name. We need to ask them to tell us about their last experience with our company. Through getting out there and talking to people, we'll be able to learn about the general perception of our brand. What do people think of us? How do we come off? What are we known for? Once they answer these questions for us, we can determine if their answers are in line with the vision we had for our brand. Are we aligned with our manifesto? Do our customers see us working towards our purpose? If their answers match the vision of our brand, great; we can keep doing what we're doing. If not, we likely need to do some rebranding. Rebranding must happen when there is a disconnect between how the company sees itself and how the world sees it. It usually happens when there is new leadership or a new vision for the company. Do we want to be in control of our brand? There are some people out there who think that branding doesn't matter. They think we can just throw some text up on our website without creating a real logo or thinking about the company's image. They think we can make just as much money without worrying about any of that. Perhaps we can make just as much money, but that isn't the important part. Leigh said, “Even if you commit no resources to a logo or colors or messaging, you will have a brand. Because if you don't create it, the public will.” The question then is do we want to be in control of the brand? It will be created regardless of what we do, so do we want to have a say in how our company is perceived? Do we want our brand to just be black text on a white background? If we're going for a minimalist image, then that might be a good option, but if we want to be known for something else such as creativity, it won't be a good option. Our branding and our design choices create expectations in our audience's minds. If we don't control our branding, we don't control what our audience expects from us. We want to take charge of those expectations and tell our audience through our image and communication what to expect from us. Mistaking Branding for Visual Identity One of the biggest mistakes Leigh sees companies make is treating their branding like a cosmetic exercise. In 2021 many companies such as Pfizer, GM, and Burger King have come out with new logos, colors, typography, etc. This can make it feel like a fashion trend or a seasonal look. To Leigh, branding is more about what you stand for. It can be expressed in visuals, but Leigh said, “You shouldn't reduce your company to a look and feel because then that sort of cheapens your value to a certain extent.” Instead, we should focus on the narrative behind our business and manifest that story in our design. Examples of Well-Done Branding Here are a couple of brands Leigh and I discussed that do their branding very well. Uncle Terry Smells Leigh recently got a candle from a company called Uncle Terry Smells. She usually doesn't buy candles because she isn't really a candle person. She doesn't like clutter, and she isn't sure what the point of candles is. However, when she saw Uncle Terry Smells' social media posts, she became obsessed. The company has a blue and orange color palette and they curate images from pop culture, kitsch culture, and high and low culture with the same color palette. Leigh said, “The brand was so much about identity and appealing to a certain kind of person. And I was clearly that kind of person because I was just totally drawn to that imagery. . . . This brand ostensibly sells candles, but they could sell anything because the brand is so clear and so strong.” This brand speaks to a very particular audience. They're not trying to appeal to everyone. Their voice is very specific, and it's like a beacon to their people. You either get it or you don't. We don't have to try to attract everyone into our audience. In fact, it is better if we focus on a specific group of people who we know will love our products or services. Apple Apple is all about creativity and innovation, and they just happen to sell computers. The strongest brands have a very distinct point of view and we're never going to confuse them with another brand. Apple is very distinct; they aren't afraid of being different. Just like Uncle Terry Smells, they've committed to who they are and they are never going to waver. They don't care that there's a whole group of PC buyers out there because they know who their audience is. When Leigh was in college as soon as she could save enough money, she bought a Performa Apple computer. She's bought Apple computers ever since. To write her dissertation, she bought the Apple Cube computer, which she still has because she thinks it's beautiful even though it doesn't work anymore. Apple has created an audience that may even be loyal to a fault. We're counting down the days until the next MacBook Pro comes out. We're willing to pay more even though we could probably get better computing power for a cheaper price somewhere else. Leigh said the number one reason to have a brand is that we can charge more. People are willing to pay more for the brand they love. Key Takeaways Thank you so much Leigh for sharing your stories and insights with us today. Here are some of my key takeaways from this episode: The first step to creating a successful brand is knowing our audience. A brand manifesto should unify our company and resonate with our audience. If our audience's perception of us doesn't line up with our vision then we may need to rebrand. If we don't actively create our own brand, it will be created for us and may not line up with what we want it to be. Branding is more than visual identity, but it can be expressed visually. We should focus on the narrative behind our business and manifest that story in our design. Many successful brands don't try to appeal to everyone. They pick a specific audience and focus on them. Connect with Leigh To learn more about or connect with Leigh: Connect on LinkedIn or Twitter Visit her website at Find-Freedom.co. Next Steps Do you want to take your digital monetization to the next level? Get a free ebook about passion marketing, and learn how to become a top priority of your ideal customers at PassionMarketing.com. Subscribe to Monetization Nation on YouTube, Instagram, Twitter, our Facebook Group, and on your favorite podcast platform. Read at: https://monetizationnation.com/blog/how-to-create-a-successful-brand/
Sabrina Macias, Vice President of Global Communications at DraftKings, addresses how communicators can reach their audiences in authentic and nuanced ways. She goes in depth on how brands can control the narrative of their portrayal in their respective markets and business environments. She emphasizes the importance of preparation for one's public relations moves based on other contingent factors such as consumer sentiment, cultural factors, and other stakeholders of the firm.
Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
Yaagneshwaran Ganesh talks with Jason Barnard about building brand narrative Yaagneshwaran Ganesh is the Director of Marketing at Avoma with over 12 years of marketing experience in the MarTech space. He is an incredible podcast host, an author, and a speaker at international business forums such as Performance Marketing Moscow, Chamber of Commerce Netherlands and more. Yaagneshwaran explains the organic way of bringing your brand narrative to your audience, including the importance of listening to your prospects and making the solutions to their issue as part of your content marketing. He talks us through wonderful examples of brand narratives from fascinating brands such as Apple, Microsoft, Avoma… and even his own personal brand narrative! You'll get valuable insights from his delightful stories and you'll also be amazed at how he approaches brand value from both the customer and marketer's point of view. Listen in, enjoy and learn! What you'll learn from Yaagneshwaran Ganesh 00:00 Yaagneshwaran Ganesh and Jason Barnard01:03 Yaagneshwaran's Brand SERP02:02 The ABM Conversations Podcast in Kalicube Pro SaaS04:16 How do you build brand narrative?06:48 What are Apple and Microsoft's brand narratives?09:21 Yaagneshwaran describes the evolution of LinkedIn10:53 How can you bring brand narrative to your audience through LinkedIn?16:29 A unique name in a country of a billion people18:24 How Yaag pivoted from writing fiction to marketing20:47 Brand narrative is about what you truly believe in 23:54 Fitting in with company's narrative25:39 Who is the Kalicube Pro SaaS audience?28:47 Prioritising content through listening to prospects 35:50 How to win the brand narrative game This episode was recorded live on video May 18th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>
How do we improve our accessibility for customers? What is the best way to engage with them in the ever expanding digital world? A B2B Technology Executive Thought Leader, Top 40 Demand Marketing Game Changer, Top 30 Most Influential Women In B2B Marketing Technology, Member of the Forbes Marketing Communication Council, CMO of ActiveCampaign, Maria Pergolino, dives into brand values and expectations in the digital world. Takeaways: Set clear expectations about your service and who you are as a company. People are looking for brands that align with their values. Take control of the narrative! Digital transformation is enabling anything you would do offline or in person and removing friction from that process. How does this affect the channels we engage through? “As marketers we are creators. Taking time on any of these platforms to be a creator even if there is no audience is a worthwhile effort.” ~Maria Pergolino “The more you can do in marketing, then the more efficient sales becomes and less expensive your model becomes.” ~Maria Pergolino Career Advice: Think bigger. You are capable of more than you realize. Links: LinkedIn: https://www.linkedin.com/in/mariapergolino/ Twitter: https://twitter.com/InboundMarketer Company: https://www.activecampaign.com AirBnB Experiences: https://www.airbnb.com/s/experiences Shout Outs: 25:06 Dan Frohnen Busted Myths: Small businesses have just as complex of problems as enterprise businesses. Put the customer first, connect with people and make it easy as Amazon for your customer. Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/PVBVEV9sG8s
There's power in simple stories. Something as inconspicuous as a coffeeshop creating a “third space between work and home” can lead to a hundred billion dollar enterprise. That's a market cap of one with eleven zeros. So yeah brand narratives and the way companies tell their stories is important. Narratives are so powerful in fact that nobel prize winning economist Robert J. Shiller made a case that they influence entire markets in his book Narrative Economics. But how do brands come up with these stories and how can founders and startups tell their own story. It starts with the why. Most companies know what they do. Good companies know how they will do it and what their competitive advantage is. The best companies have a good reason as to why they do it. Elon Musk's SpaceX is a great example of this. He is able to hire and motivate the most talented individuals because of the greater cause. The narrative of getting to Mars and making the human race an interplanetary species. But maybe a Mars mission is a bit too ambitious for most founders. Great narratives for business can include a reason to be, a founders story or a hero's journey through conflict to success. Authenticity is key to a story gaining traction and spreading via 3rd parties. That doesn't mean to say that companies can't seed their own stories through content marketing and social media. Brand storytelling builds a brand image inline with the founders vision. Starbucks makes coffee. They add value by creating a relaxing environment. They do this to give millions of people the option of a 3rd space between the office and home. Cheers.
To drive a consistent message and customer experience, an important consideration is to tightly define your brand narrative so that the story remains consistently on message, particularly at the front line. Elizabeth shares some ideas to define your brand narrative and cascade it across your organization. Elizabeth is a content strategist focused on bringing authenticity to every level of brand communication. An advocate for “squirm-free” experiences, she prioritizes delivering value over all else and helps brands clarify their messaging to better connect with customers. Listen more episodes at https://thecustomer.guru/ Powered By Propulo Consulting: https://propulo.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Financial advisors are in a unique position where they are able to leverage their own reputation--their personal brand to grow their business. Establishing your personal brand is not as difficult as it may seem, but there are important fundamentals that should be addressed at the beginning of the process. Ninamarie Jeffrey, the founder of The Content Ally, shares why aa brand narrative is so important and how financial advisors should establish their narrative.
In this episode, we discuss how has Brand Narrative changed and evolved globally over the past few months and how it has affected brands interaction and communication.
In questo episodio racconto del narrative paradigm che diventa oggi il mezzo attraverso il quale le aziende compiono lo storytelling per realizzare una strategia narrativa chiamata: brand narrative strategy.Il professore americano Walter Fisher, docente emerito presso la Annenberg School for Communication and Journalism della University of Southern California di Los Angeles, ha proposto il narrative paradigm (paradigma narrativo). Questo si basa sul concetto che «le persone sono essenzialmente narratori che si avvicinano al loro mondo sociale in modo narrativo e prendono decisioni e agiscono in questo quadro narrativo». È quindi la qualità della storia a guidare il pubblico nelle sue scelte di modulazione della propria identità e di conseguenza d'acquisto.Per lui gli individui sono in grado di distinguere ciò che rende una storia plausibile e legittima usando due fattori: la coerenza e la fedeltà.Ecco la trentottesima pillola ragionata, pensata e provata per entrare nel mondo digital.
In this episode:We explore the structure and role of brand narrative.What are they key elements of a story?We explore;ArchetypesStructure of storyThe types of story structures that improve customer lifetime value. The Brand Transformation Show's episode on Brand Narrative will explore how you can build a brand narrative that sets your business up for success.
We're talking with someone on this week's episode of The 4 am Report who actually DOES sleep pretty soundly at night. What's his secret? “I try to discipline myself to work in a world of no surprises.” Meet Kevin Lennon, a master of key messaging and narrative control. His career has run the communications gamut from a start in journalism, to working for major brands, to leading roles at PR agencies. For the past 20 plus years, he's been principal at Trillium Corporate Communications. His sweet spot is working with top executives at major companies, preparing them for those big media interviews, working on their crisis comms protocol and getting them ready to meet with regulatory bodies. We discuss the power and persuasiveness of positive, future-oriented messaging and language. Brands need to understand that everything put out there today, from a tweet to an interview with a reporter, is being scrutinized. “Make sure that every single word, every single image you put out into that marketplace is deliberate with an end goal in mind. And if you don't know what to say, don't say anything.” One key take-away we got from Kevin -- investing in ‘brand safety' is a must. About Kevin Kevin Lennon has more than 30 years of experience in Journalism and Public Relations and is founder and president of Trillium Corporate Communications Inc. He is known for his creativity and clear strategic thinking, his winning strategies for dealing with sensitive issues and as one of Canada's top communications skills trainers. His experience as a journalist, working for Canadian wire services and daily and weekly newspapers is regularly translated into practical advice about how to get positive media coverage — and minimize the impact of bad news situations. Kevin works with clients in the energy, entertainment, telecommunications, amateur and professional sports, resources, retail and financial sectors. He has also worked with national associations, provincial crown corporations, federal and provincial governments. He has worked internationally, managing projects in China, North Africa and throughout Latin America for major Canadian corporations. Kevin holds a Bachelors degree in Journalism from Ryerson Polytechnic University.
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