Building The Brand

Frankie James is the founder behind the Great British Entrepreneur Awards, Ideas Fest and one of the UK's most influential entrepreneur communities.In this episode of Building The Brand, Frankie shares how she built a platform that celebrates and connects British founders, startup leaders, scale-up businesses and some of the UK's most exciting future household-name brands.The Great British Entrepreneur Awards have helped spotlight entrepreneurs and brands including Grenade, BrewDog, Tangle Teezer, Dr.PAWPAW, Zilch, Cera Care and Simmer Eats. But this conversation is not just about business awards, black tie events or winning trophies.It is about the real power of UK entrepreneurship, founder community, business networking, face-to-face events, visibility, resilience and human connection.Frankie explains why entrepreneurial spirit in Britain is still alive and well, why the government needs to listen to founders across every region and industry, how GBEA became more than an awards programme, and why Ideas Fest has become known as the Glastonbury of business.She also opens up about intuition, ADHD, working with her partner Dylan, using AI in business communities, and why the best entrepreneurs are often not the ones with the perfect business model — but the ones hungry enough to keep figuring it out.Watch more episodes and connect here:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletter▪️ Why UK entrepreneurship is still alive and well▪️ How Frankie James built the Great British Entrepreneur Awards▪️ Why Ideas Fest became known as the Glastonbury of business▪️ Why business awards can help founders build visibility and credibility▪️ How founder communities help entrepreneurs through difficult times▪️ Why entrepreneurship is not just tech companies in London▪️ What Frankie looks for in future household-name founders▪️ Why face-to-face events still matter in an AI-driven world▪️ How AI can help connect founders, investors, partners and business support▪️ Why the best entrepreneurs are hungry, resilient and willing to pivot▪️ How Grenade, Simm Eats and other UK brands came through the GBEA ecosystem▪️ Why there is nothing wrong with building a great business you enjoy runningKey Moments: 0:00 — Frankie James and the UK entrepreneurship scene0:30 — Is British entrepreneurship still alive and well?1:52 — Why entrepreneurship is not just tech companies in London3:57 — Frankie's journey into business and entrepreneurship7:03 — How the Great British Entrepreneur Awards started8:38 — Building GBEA with data, insight and founder stories10:03 — Spotting future household-name entrepreneurs11:12 — Why business awards matter for founders13:31 — Building community beyond trophies and events15:21 — Ideas Fest: the Glastonbury of business17:31 — Founder intuition, ADHD and big business decisions19:13 — Scaling Ideas Fest from 1,200 to 6,000 people22:12 — Why founder community matters during difficult times24:47 — The hidden fear behind successful entrepreneurs25:32 — Grenade, GBEA alumni and British business success stories27:48 — The future of Ideas Fest and entrepreneur networking31:11 — How AI could make business communities more human35:16 — Creating meaningful connections at large-scale events37:32 — Building a business you actually enjoy running39:16 — Why Simmer Eats is a UK founder story to watchReach out to Frankie ⁠https://www.linkedin.com/in/frangbea/⁠Find out more about the Ideas Fest ⁠https://ideasfest.uk/⁠Enter this year's ⁠Great British Entrepreneur Awards ⁠

How do you convince people to spend £400 on a suit… and then wait up to eight weeks for it?That is exactly what Sam and Julian, the founders of Batch LDN, have managed to do.In this episode of Building The Brand, they share how two founders with no fashion background built one of the most interesting menswear brands in the UK by doing almost everything differently.Batch LDN is not a traditional fashion brand. They do not hold huge amounts of stock. They do not rely on fast fashion cycles. They do not lead with endless paid ads. Instead, they batch customer orders together, make every item to order in London using premium Italian fabrics, and have built a brand around quality, community, retail experience and smart casual menswear that actually fits modern life.But this conversation is not just about suits.Sam and Julian talk openly about why industry naivety became an advantage, why sustainability alone was not enough to drive sales, how a real-life robbery became one of their most successful marketing moments, why having the right co-founder changes everything, and why they chose to build through physical retail first when most fashion brands start online.They also break down how Batch LDN has attracted celebrities, sports teams and investors, why Romesh Ranganathan became involved in the brand, how they became the official menswear supplier to Burnley Football Club, and what comes next as they look to expand the product range, grow online and take Batch international.SHOP @ Batch LDN CONNECT WITH OUR BUILDING THE BRAND COMMUNITY▪️ How Batch LDN created a made-to-order casual suit brand▪️ How batching orders helps reduce waste, stock risk and cost ▪️ Why premium Italian fabrics and London manufacturing became core to the brand ▪️ Why Sam and Julian's lack of fashion experience became a superpower ▪️ How sustainability shaped the business internally but failed as the lead marketing message▪️ How a robbery at their store became a viral marketing campaign ▪️ Why the “See It. Say It. Suited.” campaign put Batch on the map ▪️ The importance of having the right co-founder in a startup ▪️ Why physical retail became Batch LDN's strongest sales channel ▪️ Why the founders hired a creator and doubled down on storytelling instead of paid ads ▪️ How celebrities including Romesh Ranganathan, Ashley Walters, Simon Pegg, Ant and Dec, Josh Denzel and others have worn the brand  Key Moments:0:00 — Intro03:33 — How Batch LDN's made-to-order fashion model works06:42 — How Sam and Julian started Batch LDN with no fashionexperience08:03 — The fashion waste problem behind the made-to-order model 12:00 — Why sustainability alone does not sell fashion15:32 — How startup experience helped Batch challenge the fashion industry17:41 — PAUSE POINT: Industry naivety can be a competitive advantage19:34 — The Batch LDN robbery story23:18 — Why the co-founder relationship matters in startup life26:36 — Why Sam chose Julian as his Batch LDN co-founder30:34 — PAUSE POINT: The right co-founder helps carry the weight32:58 — Building the Batch Members Club and fashion community35:20 — How the Covent Garden flagship store became a retail and events space36:54 — Why 80% of Batch LDN revenue comes through physical retail39:20 — Replicating the in-store fitting experience online40:58 — PAUSE POINT: Do not blindly follow the direct-to-consumer startup playbook43:35 — Why Batch LDN hired an in-house content creator46:59 — Doubling revenue without paid social advertising48:55 — Celebrities, social proof and Batch LDN suits in the wild52:17 — Why Romesh Ranganathan invested in Batch LDN53:59 — Taking Batch LDN to America and testing international growth54:30 — Becoming Burnley Football Club's official menswear supplier56:00 — Why sports teams and smart casual menswear are a major opportunity58:29 — New Batch LDN products: corduroy suits, cropped jackets and wider-leg trousers1:00:20 — The five-year vision for Batch LDN

Can you imagine choosing to walk away from a dream career as a Premier League and International Footballer? Well, that's exactly what Thomas Hal Robson-Kanu did and in this episode of Building The Brand, he shares the full journey from professional footballer to founder, from home-brewed shots made by his dad to producing hundreds of thousands of units a week, building a vertically integrated manufacturing operation, taking strategic investment from AG Barr and pursuing a mission to make functional nutrition mainstream.But this conversation is not just about building another drinks brand.Thomas talks openly about the pressure of running a business while still playing professional football, why a side hustle is only a problem if it damages performance, how The Turmeric Co is trying to challenge the way people think about food, health and medicine, and why scaling a business requires the founder to evolve from passionate generalist to true CEO.Thomas and his team have generated a discount code for Building The Brand listeners to benefit 20% off of their first one-time purchase - enjoy! Click https://tinyurl.com/turmericbtb and use code BTB at checkout▪️ How a career-threatening football injury led to the creation of The Turmeric Co▪️ Why his father's kitchen-made blend became the foundation for the business▪️ What it felt like going from Euro 2016 hero to health brand founder▪️ Why business impact now feels more meaningful than football glory▪️ The pressure of building a company while still playing Premier League football▪️ Why a side hustle is only a problem if it damages performance▪️ How The Turmeric Co is trying to challenge big food, big pharma and the wider health system▪️ Why evidence, data and clinical research matter for functional health brands▪️ How the brand scaled from kitchen batches to a 20,000 sq ft manufacturing site▪️ Why vertical integration became one of the company's biggest advantages▪️ The leadership shift required when going from startup to scale-up▪️ Why The Turmeric Co chose strategic investment from AG Barr▪️ What comes next for The Turmeric Co, Raw Hydrate and functional beveragesKey Moments: 0:00 — Intro01:15 — The Euro 2016 goal against Belgium03:37 — The testimonials driving The Turmeric Co mission04:13 — Thomas' career-threatening knee injury06:13 — Why standard medication did not work for him07:19 — How the original turmeric blend changed his recovery08:03 — Retiring from football on his own terms10:00 — Running the business while playing professional football11:32 — The pressure around athletes having side hustles14:00 — PAUSE POINT: A side hustle is only a problem if it hurts performance16:16 — Thomas' dad and the origins of the kitchen-made blend18:50 — The mission to make functional nutrition more accessible20:30 — Taking on big food, big pharma and outdated health beliefs21:26 — Moving from testimonials to data and health markers24:58 — Why healthcare needs to think more about prevention28:19 — PAUSE POINT: Some brands are trying to change a system, not just sell a product30:30 — Going from home brew to scaled production32:45 — Why manufacturers refused to make The Turmeric Co blend34:33 — Launching The Turmeric Co direct-to-consumer36:00 — Moving from 1,200 sq ft to a 20,000 sq ft site36:46 — Why vertical integration became a superpower37:14 — Achieving BRCGS AA+ manufacturing standards39:17 — Moving from startup chaos to scale-up structure43:03 — Why growing businesses need specialists45:46 — The founder's shift into the CEO role48:11 — Process, SOPs, cadence and business traction50:16 — PAUSE POINT: The founder who starts the business is not the same one who scales it54:26 — The business book Thomas recommends to founders56:23 — Taking investment from AG Barr57:36 — Why strategic investment made more sense than private equity1:00:31 — Launching Raw Hydrate and entering natural hydration

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Juliet Barratt is the co-founder of Grenade, one of the most successful British brands of the last decade.In this episode of Building The Brand, Juliet shares the real story behind Grenade, from launching with limited resources, driving a tank into the NEC to stand out at BodyPower, getting picked up by major retailers, creating the Carb Killa bar, helping bring protein into mainstream retail, taking on private equity and eventually selling to Mondelez.IN THIS EPISODE, JULES SHARES:▪️ How Grenade was born from years of experience in sports nutrition▪️ Why Juliet believes founder-market fit matters more than just having a good idea▪️ How Grenade spotted a gap in a category full of generic white tubs and scientific names▪️ Why the grenade-shaped packaging gave the brand instant memorability▪️ How standing out at BodyPower helped get the attention of GNC▪️ Why early brand building was about being different, not having the biggest budget▪️ The story behind launching Carb Killa▪️ How Grenade helped move protein bars from niche sports nutrition into mainstream food retail▪️ Why timing was crucial to Grenade's success▪️ How the brand educated retailers and consumers at the same time▪️ Why Juliet says the secret to Grenade's success was simply “giving a shit”▪️ The reality of having almost no money in the early days▪️ Why Juliet and Al did not take salaries for years▪️ How private equity changed the business▪️ Why selling a majority stake may not always be the right move▪️ What it really felt like to sell Grenade to Mondelez▪️ The emotional impact of exiting a business you built from scratch▪️ Building a business with your spouse▪️ Why Grenade kept Juliet and Al together professionally even as their marriage changed▪️ The difference between building a brand and running a numbers-led business▪️ What Juliet looks for now when she works with founders and brandsKEY MOMENTS:0:00 — Intro01:24 — The one thing that made Grenade successful01:43 — Why “giving a shit” became Grenade's real advantage02:00 — Juliet and Alan's experience before Grenade03:14 — Why the first version of Grenade did not sell04:20 — Going from distributor to brand owner05:00 — The gap in the sports nutrition market07:00 — Why Grenade's branding came from gut instinct08:46 — Retiring, getting bored and deciding to build again10:25 — Creating a product people could actually feel working12:26 — Wanting Grenade to be the Red Bull of sports nutrition13:52 — Driving a tank into the NEC15:00 — How Grenade started attracting athletes and advocates17:00 — Why bricks and mortar made sense before DTC18:43 — The tough early days of building Grenade20:18 — Running lean, paying suppliers and not taking salaries21:45 — Taking private equity in 201423:00 — Bringing in a CFO and freeing up the founders25:00 — Launching Carb Killa25:50 — Why Juliet still worries about money28:16 — The emotional finality of the Mondelez deal30:00 — Why selling Grenade felt like giving away a child31:05 — Still feeling protective over the brand32:08 — PAUSE POINT: Creating a category35:00 — Leaving the business and losing founder identity40:31 — How Carb Killa moved Grenade into mainstream FMCG41:30 — Educating Tesco and helping build the protein category45:00 — PAUSE POINT: Why timing matters in business47:00 — Why taste mattered more than health claims48:19 — Building Grenade as husband and wife51:44 — Did Grenade break up the marriage or hold it together?56:40 — PAUSE POINT: The truth about co-founder relationships58:45 — How the Oreo collaboration came about1:01:10 — Did Juliet and Al build Grenade to sell?1:03:00 — Selling a majority stake and what Juliet would rethink1:07:34 — Why founder DNA matters as a business scales1:08:59 — Carb Killa, timing and creating opportunity1:10:30 — Juliet's work with founders, boards and entrepreneurship1:12:00 — What Juliet looks for in the brands she supports

What do you do when your product is scientifically strong, commercially promising… but the mass market won't understand what it is?In this episode of Building The Brand, James Burtt sits down with Raj Thiruchelvarajah, co-founder and CEO of Hytro, to unpack how a startup in performance wearables built credibility in elite sport, got product into NASA and SpaceX missions and made the unusual decision to avoid direct-to-consumer too early.Watch more episodes and connect here:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletterRaj explains how Hytro pioneered wearable blood flow restriction technology, why the business originally started in the wrong market, and how the team realised that pro sport was not just a niche audience but the perfect proving ground. He shares how coaches became one of the company's biggest growth levers, why athletes and practitioners started investing in the business and how the right kind of advocacy can matter more than pure science-backed data.CONNECT WITH RAJ / HYTRO:https://hytro.com/https://www.linkedin.com/in/raj-thiruchelvarajah-89a8b522KEY MOMENTS:0:00 What it feels like to see your product go to space1:11 Raj on Hytro, NASA and SpaceX2:24 Why founders often struggle to enjoy the win5:07 Why co-founder relationships can make or break startups5:40 What Hytro actually does and what blood flow restriction means6:10 How Hytro turned BFR into a scalable wearable product8:03 Why elite teams trust players to use Hytro unsupervised10:27 Why the business originally started in DTC12:22 Why Raj now says they started in the wrong place13:00 Raj's move from corporate life into entrepreneurship17:37 The unreasonable belief it took to build Hytro18:21 Why the company pivoted from DTC to B2B20:00 Why pro sport became a better route than mass consumer21:52 Why Raj would go straight to pro sport if he started again22:58 How Hytro began showing up in elite team environments24:20 Why coaches and players becoming investors matters so much27:35 The logic behind Hytro's funding model30:00 Why DTC is still the future, just not yet31:09 Why endurance athletes may be the right consumer entry point32:25 Why timing and sequence matter more than hype34:30 What Hytro needs in place before a DTC launch36:53 Why the obvious route is not always the easiest one40:00 How founders should think about new vertical opportunities42:48 Why saying no becomes more important as you grow43:06 The importance of knowing what kind of company you want to build45:00 Why focus is a sign of maturity in a scaling business45:50 Why Hytro has stayed lean and used fractional talent47:02 The mindset shift from startup to scale-up49:47 Why the US market is such a major opportunity50:42 Why the UK can feel difficult for ambitious founders51:31 Raj on mentoring other founders while raising twins52:51 Why there is no real work-life balance in founder life55:00 What building Hytro means for Raj's children and family56:39 Fatherhood, fear and building through hard seasons1:01:27 Why both startups and children constantly change1:02:58 Why purpose matters more than comfort1:06:41 The pressure on dads who are also founders1:07:15 Finding peace within the storm1:11:10 Why chasing perfect balance is unrealistic1:12:45 What Raj is most excited about next1:13:00 Hytro's future around data and consumer experience1:14:00 Why most people should not become founders unless they really mean it1:15:00 Why Raj does not want to sell Hytro1:16:10 The leadership shift Raj needs to make next1:17:22 Why moving out of the detail is part of becoming CEO

How do you build a performance wear brand in one of the most competitive industries in the world… while trying to fix one of fashion's biggest environmental problems?In this episode of Building The Brand, James Burtt sits down with Rory McFadyen, co-founder of Reflo, to unpack how a startup launched in 2021 and grew from an ambitious idea into a fast-scaling sportswear business working with major partners across football, golf, motorsport and elite sport.Watch more episodes and connect here:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletterRory explains why Reflo positions itself as a performance wear brand with sustainability at its core, not the other way around, and why great product and great storytelling matter more than green-washing. He shares the origin story of the brand, how he and co-founder Pete turned a problem in the fashion industry into a commercial opportunity, and why they chose one of the hardest categories in business to enter.The conversation also goes deep on startup reality; building products with no industry background, learning how to scale systems, evolving from founder chaos into process-led growth, and recognising when the original business model needs to change. Rory also reveals how early inbound interest from the Australian Open and WM Phoenix Open changed the route to market, how Reflo built real traction in teamwear and partnerships, and how Harry Kane became both an ambassador and investor in the business.CONNECT WITH RORY /REFLO: https://reflo.com/https://www.linkedin.com/in/rorymcfadyen/https://www.instagram.com/refloofficial/KEY MOMENTS:0:00 Why fashion is such a huge environmental problem1:09 Is Reflo a performance brand or a sustainability brand1:59 Why customers buy product first and sustainability second4:23 Where Reflo is now and what changed after major growth5:00 Why building systems and data became the next phase of the business7:32 What happens when a startup becomes a 50-person company10:00 The early story of Rory and Pete as childhood friends14:10 The moment the Reflo idea really began15:00 Turning waste plastic into high-performance apparel17:37 Why apparel was one of the hardest possible businesses to start20:00 How the founders researched the market before launching22:15 Why co-founders need different strengths, not identical ones30:00 The first prototype products and early product mistakes32:18 The reality of fixing bad first samples33:48 Reflo's innovation drops and recycled car part capsule36:12 The early days of selling to friends and first real customers37:16 The first moments Rory saw strangers wearing Reflo40:00 How Rory still reads customer feedback, reviews and returns43:55 Why Reflo does not lead with sustainability messaging alone45:00 The original DTC plan versus what actually happened45:53 How the Australian Open and WM Phoenix Open found Reflo47:48 Why teamwear became a major growth opportunity48:21 The huge commercial and environmental problem in sports kit49:15 How Reflo built Reloop and circular recycling into teamwear50:24 Why genuine partnerships matter more than logo placement52:26 Why founders must stay focused but flexible54:20 How Harry Kane discovered the brand56:38 How Harry Kane became an investor and ambassador57:03 Why Reflo chose crowdfunding over traditional VC1:03:06 What the next six to twelve months look like for Reflo1:05:00 Why DTC is becoming a bigger focus now1:06:47 Building an in-house agency model inside the marketing team1:10:16 How Reflo operates as a remote international company1:13:00 What Rory is most excited about next1:16:37 What Rory has had to change as a founder to keep scaling1:18:44 Why leadership structure had to evolve as the business matured1:22:35 The difference between being a founder and becoming a CEO1:24:19 Rory's dream future brand partnerships

What does it actually take to build a modern talent brand in a world where followers mean less, engagement means more, and creators now hold more power than the platforms and brands trying to use them?In this episode of Building The Brand, James Burtt sits down with Jake Lee, founder of Alpha Talent Group, to unpack what is really happening inside the creator economy, celebrity talent management, and the new rules of influence. From managing major personalities and sports talent to navigating brand deals, reputation risk, platform shifts and long-term career planning, Jake gives a sharp behind-the-scenes view of an industry that many people still misunderstand.Watch more episodes and connect here:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletterJake explains why engagement matters more than follower count, why creators should think like business owners, why LinkedIn is wildly underrated, and why the smartest operators are planning for life beyond the current wave of attention.He also opens up about working with high-profile names including Tommy Fury, how trust is built in the talent world, what brands still get wrong when working with creators, and why the future belongs to people who own their audience rather than just rent attention from traditional media.In this episode, you will hear: • Why owned media has become as powerful as, or more powerful than, traditional media • Why follower count is often a vanity metric and engagement is what really matters • How brands should brief creators if they actually want better content and better ROI • Why talent management today has to go far beyond brand deals • How creators can turn content into a genuine full-time career • Why long-term planning matters for creators, athletes and founders alike • How Alpha Talent Group thinks about trust, reputation and 360 management • Why LinkedIn is one of the most overlooked platforms for creators and public talent • What the future of sports creators looks like ahead of major events like the World Cup • What happens behind the scenes when managing talent through public controversy and career-defining momentsConnect with Jake: KEY MOMENTS:0:00 – Why creator work can now be a genuine full-time career01:07 – Jake Lee on building Alpha Talent Group across entertainment, digital and sport05:32 – Why engagement matters more than audience size09:07 – Has owned media now become more powerful than traditional fame?10:00 – Why creators now hold more power in brand relationships14:30 – How Alpha Talent approaches talent-first dealmaking16:14 – Why the government is now taking creators seriously22:23 – How brands are thinking more about ROI, conversion and performance25:34 – Why the best metric is the one tied to the actual outcome27:52 – Affiliate deals, hybrid deals and the changing economics of creator partnerships30:00 – Why creators need stable income before taking bigger commercial risks32:29 – Setting expectations with talent and treating content like a real profession36:47 – Which platforms are working best right now for creators38:18 – Why LinkedIn may be the most underrated platform in media and talent41:18 – Why athletes and creators need to plan for life after the peak45:15 – The real value of 360 management and trusted advisors49:45 – Why talent agencies should build brand visibility without becoming the talent53:21 – Managing Tommy Fury, public scrutiny and protecting talent through difficult periods59:25 – The business of boxing, showmanship and selling attention01:05:41 – Why Alpha uses a three-month trial contract instead of locking people in01:11:09 – Why the best businesses often win by rejecting lazy industry norms01:12:25 – The milestone moments that made Jake realise the business was real01:21:15 – What Jake is most excited about in the next phase of the creator economy

How do you build a personal brand so powerful that it drives trust, sales, attention and scale - without becoming trapped inside it?Rob Moore is an entrepreneur, investor, founder of Progressive Property, host of the Disruptors podcast, and creator of Money.School. He shares what personal brand actually does commercially, why criticism can be a growth tool, how controversy affects positioning, and why most founders still misunderstand the difference between attention and leverage.He explains:▪️Why personal brand is not vanity when it is tied to trust and conversion▪️How Rob separated his own identity from the Progressive brand so the business could scale beyond him▪️Why training other people to replace you is the best way to grow▪️How trolls, critics and public feedback can sharpen your business▪️What the Andrew Tate and Bonnie Blue interview did for his brand commercially▪️Why not all publicity is good publicity - but some of it is perfectly aligned with positioning▪️How email databases, podcasting and omnichannel content became major growth levers▪️Why he believes founders need to stop hiding from criticism if they want to build anything meaningful▪️How Rob thinks about content, controversy, algorithms and attention in 2026Watch more episodes and connect via:https://www.youtube.com/@buildingthebrandofficialhttps://buildingthebrand.co.uk/newsletterKey Moments: 0:00 Hate, trolls and using criticism as fuel1:26 Rob Moore and James Burtt reconnect after 13 years 2:35 Why he split his personal brand from Progressive4:07 Nearly property 400 units, 20 years in business and £350m in sales5:30 What the 20-year business anniversary meant emotionally7:28 The fuel that drives him now10:26 “Trolls are the ticks”11:22 Childhood trauma, people pleasing and business pressure15:00 Why criticism can actually make you better17:12 The complaints department growth lesson19:28 Therapy, self-development and ongoing inner work21:18 The early foundations of Rob's personal brand22:10 Working on the business, not in it24:47 The burnout that forced him to change26:37 The Cayman Islands accountability move27:21 How the business scaled from Rob being the bottleneck28:00 Why trainers leaving is a cost of scaling32:26 The olive branch rule after fallouts33:27 Why personal brand is a commercial asset36:21 Was podcasting the biggest growth lever?37:01 200 million monthly views and the scale of Rob's audience37:19 Why email is still one of the biggest assets in business38:58 Podcasting as a content machine39:31 The Andrew Tate and Bonnie Blue episode41:01 The boardroom fallout and brand risk debate45:19 How the Tate interview actually came together50:01 What the Andrew Tate and Bonnie Blue interview did for the Rob Moore brand52:15 The views, backlash and commercial upside53:39 Why controversial interviews have already produced buyers and hires1:01:36 Prince Andrew, Trump, Musk and the guests he'd still have on1:02:22 Why he gives people space to speak1:05:43 Conspiracy, banking and boardroom tension1:08:13 The risk of saying what he thinks publicly1:09:41 What the Rob Moore brand team looks like1:12:20 Why he wants to double down on content this year1:15:08 How much profit Rob Moore's personal brand drives1:16:20 Why personal brand reduces ad spend and increases trust1:17:45 Why live events still matter in an AI world1:19:41 The promise he made to never miss a platform again1:24:15 Social media platforms Rob Moore is focused on now1:25:16 Why lifestyle content performs so well1:27:01 LinkedIn, algorithms and posting consistently1:35:22 Why the information and education space gets so much hate1:38:24 Criticism vs noise1:41:37 Will Rob fight Samuel Leeds again?1:44:21 Reinventing yourself like Radiohead1:45:24 Why he did the boxing match in the first place1:50:45 Rob's content bridge offer strategyCONNECT WITH ROB MOORE: https://robmoore.com/https://money.school/

How do you build brands so powerful that they drive trust, attention and scale, generating in excess of £350 Million in revenue?! FULL EPISODE OUT NOW

Why would someone sell a business for a reported 9-figures… and then buy the same business back in one of the toughest markets imaginable?John Vincent is the co-founder of LEON Restaurants, bestselling author of Winning Not Fighting, and one of the most original thinkers in British business.He explains: ▪️Why he felt he had to buy LEON back ▪️Why most businesses get purpose completely wrong ▪️How rising rents, VAT, National Insurance and the government are crushing hospitality ▪️Why chasing money as the main goal often makes businesses worse ▪️How LEON was built to prove that business can be based on love, purpose and profit ▪️Why the UK High Street is being damaged by policy, not just market conditions ▪️How founders should think about money, mission, control and long-term valueFIND OUT MORE ABOUT THE SHOW HERE https://buildingthebrand.co.ukKEY MOMENTS: 0:00 Buying LEON back01:12 “Petrified and excited” at the same time03:30 From idea to execution of the buy-back deal in under a year04:39 Why John doesn't believe in combative negotiation06:40 Why he fully walked away after selling08:49 The moment he realised LEON wasn't right11:03 Why owning less than 50% means you don't own the business12:07 The equity mistakes he made early on15:49 Why hospitality is such a capital-intensive business17:32 From Bain to building LEON21:26 “McDonald's in heaven” - the original LEON vision23:14 Why restaurant rents have become unsustainable25:28 Why John believes the government is killing hospitality27:15 “I had to do it” - why he bought LEON back35:08 Why he believes business should start with love42:31 Why life is not a journey or destination44:49 How purpose and profit can coexist48:45 Why John thinks of money like water52:27 The externalities LEON actually cares about54:20 Can you do the right thing and still make money?52:27 The externalities LEON actually cares about55:07 Can you do the right thing and still make money?55:21 Where John's worldview comes from1:05:28 Why founder-led, purpose-driven businesses matter more than ever1:06:05 How to build real purpose into a business from day one1:12:10 What happened immediately after the deal was done1:14:16 The secret pre-deal planning and day-one execution1:16:06 Rebuilding the leadership team around LEON1:30:11 The three biggest policy levers UK government should usethat could help hospitality fast1:34:03 The family sacrifices behind building - and buying back - LEON1:36:26 Why having honest people around you matters1:43:31 The influence of John's mum, mindset and personal belief system1:45:15 John's self-awareness, anger, and where he feels he still falls shortFollow John: https://leon.co/https://www.instagram.com/johnv_leonRead John's Book: https://www.amazon.co.uk/stores/John-Vincent/author/B00I50RNPW?ref=ap_rdr&shoppingPortalEnabled=true

Why would someone sell a business for a reported 9-figures… and then buy the same business back in one of the toughest markets imaginable?John Vincent, co-founder of LEON Restaurants, bestselling author of Winning Not Fighting, and one of the most original thinkers in British business tells us all. FULL EPISODE OUT NOW

Building The Brand is a Top 50 business podcast for people who don't just want success stories - they want to understand how success is actually built. Hosted by James Burtt, each episode features in-depth conversations with entrepreneurs, founders, and creators behind standout brands. This isn't surface-level storytelling. It's about the thinking, decisions, and trade-offs that drive real growth. Past and upcoming guests include world-renowned business and entrepreneurial creative figures Gary Brecka, Rob Moore, Grant Cardone, John Vincent,Joe Foster, Mark Victor Hansen Thomas Hal Robson-Kanu and John Lee Dumas. Not 'how to'. This is how you.

Why would you sell your brand for 9-figures and then buy that same business back... stepping back into the firing line of one of the most difficult business sectors right now? Building The Brand is relaunching at 10am on Wednesday 25th March 2026 with the incredible John Vincent, CEO of LEON Restaurants.

Relaunching at the end of Feb 2026, building the brand is back.

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands. If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content. On today's show, James discusses Momentum; how to build it and how to be aware of what it looks like when you do NOT have it!  ——————————————— If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/ If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content.   On today's show, James discusses why he is launching a brand-new podcast Business Marriage and how he is using this new show to test and measure new marketing tactics and promotional strategies.   Check out the new show via https://tinyurl.com/businessmarriagepod and make sure you hit the follow button wherever you tune in.    ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content.   On today's show, James chats to Professor Damian Hughes, an international speaker, best-selling author, and co-host of "The High Performance Podcast". They discuss Damian's experiences of feeling like a "fish out of water" and how he navigated through it. He shared his advice for dealing with bullies and bullying and talked about the impact they had on his life.    Damian also discusses the turning point in his career and how it impacted his future direction. He also shares what made him start "The High Performance Podcast" and what sets it apart from other podcasts in the same genre.   In this episode you will hear: Damian's early life and career What encouraged him to develop high performers The turning point in Damian's career Why he started The High Performance Podcast What makes The High Performance Podcast the best in its genre   https://liquidthinker.com/   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt https://www.instagram.com/jamesburttofficial/, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. On today's show, James chats to John Lee Dumas - a hugely successful podcaster and the creator of Entrepreneurs On Fire, which has now done 3000 plus episodes, with 100 million listens to date and over 1.4 million monthly listens currently. JLD has just released his book, ‘The Common Path To Uncommon Success', which is a revolutionary 17-step guide roadmap for you to get to financial freedom and fulfillment, which provides a proven path for entrepreneurs like you to achieve the financial, location, and lifestyle freedom you are capable of.  In this episode you will hear:  John's story of going from quitting job after job to one of the top podcasters in the world  The critical steps successful entrepreneurs take to achieve uncommon success  How to properly focus on your vision of success until it becomes your reality  How can someone be a person of value?  How to achieve a work-life balance and enjoy life  What success meant to JLD and what it now means  Connect with John https://www.instagram.com/johnleedumas GRAB THE BOOK https://bit.ly/uncommonsuccessbook   ———————————————   Connect with James https://www.instagram.com/jamesburttofficial/  

Hosted by multiple iTunes Top 10 podcaster James Burtt Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show James chats to Lea Turner who has built a strong community, a trusted brand, and a network of more than 125,000 supporters.   She teaches other people to use content marketing, social selling, and strategic network building to attract clients, grow their businesses and increase their income.   In this episode you will hear: Who is Lea Turner What Lea did to grow her audience The power of LinkedIn How Lea juggles being an introvert with having a large audience The top seven mistakes people make on LinkedIn   https://leaturner.co.uk/   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of podcasting or content marketing, contact James' agency Phonic Content   On today's show, James shares why he is saying NO a lot this year and why he has streamlined his focus and attention to spend as much of his time as possible this year on the main business in order to grow the podcast production and content agency.     ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you are looking to build your own brand check out Orange Lamb https://www.orangelamb.co.uk/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/   If you're a LinkedIn user, then connect with James there too https://www.linkedin.com/in/jamesburtt/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of podcasting or content marketing, contact James' agency Phonic Content   On today's show, join James in a ‘Car Conversations' special as he takes you on his (very) long commute and runs through some of the thoughts, ideas and concepts he thinks about on the drive back from work. On this particular commute, he is looking at how small business owners and owner-operators need to assess the use of their time.    ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/   If you're a LinkedIn user, then connect with James there too https://www.linkedin.com/in/jamesburtt/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands. If you are looking to explode your brand using the power of podcasting or content marketing, contact James' agency Phonic Content On today's show, James shares his unconventional take on how to set goals in 2023 - which is focused on daily actions rather than larger long-term outcomes.  ——————————————— If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/ If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/ If you're a LinkedIn user, then connect with James there too https://www.linkedin.com/in/jamesburtt/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands. If you are looking to explode your brand using the power of podcasting or content marketing, contact James' agency Phonic Content On today's show, James discusses how he recently allowed himself to be led down the garden path by a sales prospect that ultimately never converted to a paying client. ——————————————— If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/ If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/ If you're a LinkedIn user, then connect with James there too https://www.linkedin.com/in/jamesburtt/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of podcasting or content marketing, contact James' agency Phonic Content   On today's show, James shares some of his recent learnings and lessons around the power of live events and how to make them as impactful as possible for your business.    Through exhibiting at two large industry events recently - of various sizes and aimed at differing audiences, James shares the insights that he and his team have picked up.    The top 5 tips that you will hear in this podcast:  Is this the right audience  Why you have to be unique  How to contact prospect in advance  The best ways to make it easy for attendees to connect with you Why you must follow up, fast   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/   If you're a LinkedIn user, then connect with James there too https://www.linkedin.com/in/jamesburtt/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of podcasting or content marketing, contact James' agency Phonic Content   On today's show, James discusses the seemingly lacklustre enthusiasm around the Qatar World Cup and poses the question, has FIFA ruined their brand? There has been a lot of talk, and heated debate around the moral integrity of Qatar hosting the tournament which seems to have led to a real dip in excitement for the World Cup. The almost openly corrupt nature of FIFA seems to have taken a toll on the brand and with so many businesses and organisations taking a stand against elements of the tournament it seems like FIFA itself is tarnishing the beautiful game.      ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of podcasting or content marketing, contact James' agency Phonic Content   On today's show, James chats to Mat Wilson, CEO of Einstein Marketer and creator of the EMC aka the Entrepreneurs Marketing Conference. In the podcast, James dives in to ask Mat all about the stresses and strains of creating a massive live event, why he wanted to create EMC and how he knew it was the right time to add a new vertical to an already well-performing business.     In this episode you will hear: The journey to creating the UK's No.1 live marketing event  How to add a new vertical into your business  Why live events are so powerful for building your brand How you can emulate success in other geographies and bring them into your own environment   ———————————————   If you have not secured your ticket yet for EMC head to www.emc2022.co.uk and make sure you use the TWC at checkout to receive 20% off your ticket price and to be able to access the exclusive Winners Club live lounge at the event.    If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show James chats about why doing your best work will build your brand. You never know who is seeing your content and that content is an advert for your brand's services or product.   If the last piece of content that you posted is what your ideal client or customer had seen, would you be convinced that it would convert that person into a client or customer?    In this episode you will hear: What to do to build your brand Why you should only do your best work How to get more leads James' strategy for getting warm leads   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/ If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show James chats to Billy Gene, one of the top online marketing influencers, educators, and practitioners. Through his one-of-a-kind online courses and Facebook live-streams, he is revolutionising the education system by teaching important and necessary entrepreneurial skills that schools aren't teaching.   Billy speaks on how he has challenged himself to constantly raise his standards. He also speaks about the process of creating his unique style of Ads and courses as well as his approach on how to build a personal brand.    In this episode you will hear: What Billy did to get started in marketing Why Billy constantly raises his standards  How Tyler Perry Influenced his company name Billy Gene is Marketing  Billy's process for creating Ads   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show James chats to Simon Thompson the founder of Podseeker, a SaaS podcast database and API.   There are loads of tools out there for researching and understanding traditional media formats, but nothing for podcasts. This is why Simon started Podseeker, he saw a need in the market so he built the tool for himself and it turned out others needed it too.   In this episode you will hear: What Podseeker is Why Simon started Podseeker How he built Podseeker Why you need to use Podseeker   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show James chats to James “Jimbo” Sinclair, Founder & CEO of the Partyman Group of companies.    He grew his businesses to £12 million in turnover and employs over 400 people. Jimbo is also a speaker and educator, he teaches like-minded people how to soar to success.   In this episode you will hear: How James grew his businesses to £12 million in turnover What to do to grow your business Why you should only employ great people to work in your business Jame's strategy behind why he acquires businesses   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show James chats to Stu Conroy, founder of Activ8. His company operates an official TikTok Live shopping experience shop.   Stu is revolutionising the way in which people shop online. He is selling goods directly on social media apps and offering delivery times rivalling the likes of Amazon.    In this episode you will hear: Why Stu started selling goods via Tik Tok Live streams How he deals with competition in the e-commerce market  What Stu is doing to help brands sell their products via live streaming The best strategy to operate e-commerce live streams ——————————————— If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show, James is in conversation with the amazing Lisa Johnson. Lisa is a smart, well-respected and much-loved entrepreneur whose businesses have gone from standing start to over £12 Million in revenue in just 5 years. But, as she shares in this episode, from starting out as a teen who was bullied for being poor (which resulted in having a knife put to her throat!) success was not guaranteed for her!   As Lisa openly admits in this show, due to bullying, she coasted through the last few years of school and left as fast as possible, meaning she had to start at the very bottom of the working world, eventually clawing her way to achieving what would be considered as a career-ladder success. Only to find that the job left her overworked and unable to care for her infant twins.    This situation led to a massive shift in her work environment, resulting in a lot of debt, which eventually spurred on the launch of her first business, a wedding planning company - which was not without its challenges… especially as Lisa realised that she didn't have the first idea about how to run an organization! This all changed when she found her first coach who made her focus on the ONE CORE THING that all entrepreneurial start-ups need to focus on… ideal customer!    She shares the impact of the ‘one customer revelation' in this show as well as a huge amount of other insights and wisdom that she has picked up along the way to becoming a multi-millionaire, with her feet very much still on the ground!       For full details on the latest masterclass training that Lisa and james discuss on the show, head to https://levelupwithlisa.co/   Connect with Lisa via https://www.instagram.com/lisajohnsonstrategist/   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

In this episode of Building The Brand you are invited into an episode of one of James' other podcasts Understanding Crypto James & his co-host Paul speak to Oliver Yonchev, CEO of Flight Story.    Flight Story offers innovative communication services for the finance industry, emerging technologies, and disruptive brands. Flight Story puts the people, processes, and technology within your company's walls, whilst offering direct access to Flight Story's world-leading global creative and public relations firm - ultimately providing more effective and sustainable solutions.   In this episode Oliver, James and Paul discuss Oliver's previous career as Managing Director of Social Chain, a world-leading social media and e-commerce group. They also speak about the process of building Flight Story and the issues they plan to solve for brands who want to get into crypto & Web 3.    In the show you will learn: Oliver's Career history before he started working at FLight Story  What Flight Story is How Flight Story works How brands can enter Web 3 correctly   For more information about this episode head to: https://www.flightstory.com/   LISTEN TO MORE EPISODES OF UNDERSTANDING CRYPTO Understanding Crypto is the podcast created to help you work out what is happening in the world of Web 3.0 and the impact this digital revolution could make to your brand, business and life.   In this show, your hosts Paul Abercrombie and James Burtt will be discussing, distilling and massively simplifying subjects such as how blockchain works, what is metaverse real estate all about, what are you actually buying when you purchase an NFT, how do DOA's work, which direction is Bitcoin heading in, how to use a digital wallet, what steps you need to take to onramp from fiat currency into digital assets and lots, lots more.   Plus, via specific episodes of the podcast, Paul and James will actually pull back the iron curtain to share what on-chain projects they are involved with and document - in real time - the processes they grow and go through in order to make Web 3.0 as valuable for real-world real-time businesses and brands as possible.

Hosted by multiple iTunes Top 10 podcaster James Burtt Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show James chats about the famous 80/20 principle that runs throughout businesses and he shares how you need to get an understanding of how the 80-20 rule works in a way that ensures you are developing your business not just your busy-ness!    Check out the podcast from James' business partner Paul that James mentions in this episode Bulletproof Business    ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/  

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   On today's show James is with Paul Avins, an award winning business coach. Paul is a highly sought-after business growth expert, helping entrepreneurs to break through the scale-up ceiling to build a grown-up business.   Paul has been helping business owners generate hundreds of millions of pounds in additional sales, profits, and shareholder value for 17 years. He is the catalyst business owners seek out when they feel frustrated, overwhelmed, or want to accelerate their growth for a potential exit.   In this episode you will hear: How Paul ended up in the coaching sphere His transition from Army to Business How he bounced back from his injury How to coach for coping with pressure  Overcoming rejections How Paul scaled a business from zero to a million dollars in under 3 years   ———————————————   Connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check  out the ULTIMATE PODCAST GROUP - the team that make this very podcast - http://bit.ly/ultimatepodcastgroup

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the world's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show, James talks through a recent experience he had where he offboarded a client only to generate 7 times that income within 24 hours. James discusses the reasons he chose to offboard that client and why they weren't right for his growing agency. Later that same day James signed a new client who has been ideal. He explains why they are an ideal client, and how to identify both perfect and poor clients for your business.   In this episode you will hear: Why you should evaluate whether your clients are right for you Red flags to look out for with new clients When you should offboard a client How to identify your ideal clients   ———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   James featured on Ellie McKay's brilliant On A Mission Podcast a while back, and talked about his incredible journey as an audio entrepreneur as well as some personal details he's never shared before.   Find out more about the man behind Building The Brand in today's episode, and discover the struggles of creating a successful business.   In this episode you will hear:  How James started his career as an audio entrepreneur How he handled the lowest point in his life His life and business lessons Breaking out of a victim mentality   ———————————————   Connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check  out the ULTIMATE PODCAST GROUP - the team that make this very podcast - http://bit.ly/ultimatepodcastgroup

Hosted by multiple iTunes Top 10 podcaster James Burtt Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the world's most successful companies and brands.   If you are looking to explode your brand using the power of audio, contact James' agency Phonic Content   On today's show, James discusses why taking a break might just be an entrepreneurial super-power. As someone who is growing a brand and business, it can often be very hard to ‘allow' yourself the time and space to take a step back. But, from a recent holiday-based revelation, James is now seeing the true power of allowing yourself the time and space away from the day-to-day management of your operations in a bid to achieve some next-level, higher state of consciousness style of thinking!   In this episode you will hear:    Why you must take a break  How space and time can allow you to see things from a different perspective Why the same level of thinking that is creating challenges will not help you to solve them.———————————————   If you enjoyed this episode, connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   On today's show, James chats with Mark Victor Hansen and Crystal Dwyer Hansen. Mark is the co-author for the Chicken Soup for the Soul book series and brand, setting world records in book sales with over 500 million books sold. A sought-after keynote speaker, and entrepreneurial marketing maven who's spoken to over 6,000 audiences worldwide, Mark has inspired a stream of successful people through his unique teachings and wisdom.  Mark and his wife, Crystal Dwyer Hansen, have co-written their newest book called, ASK! The Bridge from Your Dreams to Your Destiny. Grab your copy of this brilliant book HERE  In this episode you will hear:  How Chicken Soup for the Soul began The smartest way to handle rejection The power of asking a question How prayer can change anything How to overcome the seven major roadblocks How to find your unique talent  ——————————————— Connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/ If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out the Phonic Content - the team that makes this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands.   On today's show, James shares what on earth has been happening in the last year growing an agency from a one-man band solopreneur organisation into 5 full-time team members and having to build out the proper systems and processes to really scale a business.    In this episode you will hear:  The real truth of being an entrepreneur  What is like to scale from a one-man band The changes in systems and processes needed to scale ———————————————   Connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/   If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out the Phonic Content - the team that makes this very podcast - https://www.phonic.media/

YESSSSSS, we're back baby!  Hosted by multiple iTunes Top 10 podcaster James Burtt Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the country's most successful companies and brands. On today's show James shares where the hell he has been in the last year!  ——————————————— Connect with James and let him know your No.1 takeaway  https://www.instagram.com/jamesburttofficial/ If you're an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out Phonic Content - the team that make this very podcast - https://www.phonic.media/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In this episode James pulls back the iron curtain and lets you inside what it is like when a branding expert realises that they got / are getting their own brand and messaging wrong.  As James shares, this is a very open, raw and honest solo shows, so if you connect with something that was shared in this episode let James know via https://www.instagram.com/jamesburttofficial If you want to create powerful podcast content for your brand and business check out James' market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In this episode James discusses the process he is going through right now with building out a content repurposing schedule through his Clubhouse brand that is about to launch an official companion app. The idea of systemisation sounds easy in concept but it is often trickier than meets the eye when you actually start to craft the automated processes - but by building it right (even if it takes more time, effort and energy than you expected) you can free up so much of your personal time from the daily activities needed to grow your business.  Check out more info on the companion app now www.thewinnersclub.club/appdownload  Connect with James via https://www.instagram.com/jamesburttofficial If you want to create powerful podcast content for your brand and business check out James' market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In today's episode James is with Gary Das, a well-known personal brand in the mortgage and financial services industry! He is Mentor and Performance coach to over 150 service-based business owner, entrepreneur, podcaster, author and YouTuber. Gary is one of our top-notch clients in Ultimate Podcast Group and he is simply the best when it comes to creating content in the mortgage sector. Gary has had a very interesting journey as he grew a very successful and profitable business with a decent number of staff - climbing the ladder effectively, only to discover the ladder was leaning on the wrong wall! He'd created a work life he didn't actually want. So he scaled right back, leaned the business and made that super-profitable. But the demand for his services and the fact that he is leading the way in how to utilise personal branding to accelerate massive business growth means he is about to scale up again.   In this episode Gary Das shares:  His journey to success and the ups and downs as an entrepreneur How he successfully created a personal brand  How to generate leads effectively without overspending How to turn your personal story into content The importance of setting up automation and processes Leveraging social media to grow your business Connect with Gary and be inspired with his journey through https://garydas.com/  https://www.instagram.com/garydas/ https://www.youtube.com/c/garydas/  Listen to Gary's podcasts https://garydas.com/podcast/  https://podcasts.apple.com/gb/podcast/financial-pro-podcast/  Link to Gary's book The Self Employed Mortgage Guide Connect with James via https://www.instagram.com/jamesburttofficial If you want to create powerful podcast content for your brand and business check out James' market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In this episode James discusses the recent news of Clubhouse opening up to the public and what that could mean for you building your brand. You might have — in fact you most likely have — been hearing a lot of stuff about Clubhouse over the last few months. Although this audio-first social media platform actually came into existence well over a year ago, it has featured in the marketing and branding world's Zeitgeist most heavily since the beginning of 2021. So let's start by working out or explaining what clubhouse actually is: Clubhouse pitches itself as “a new type of social network based on voice — where people around the world come together to talk, listen and learn from each other in real-time” (which is a new brand positioning they have just rolled out). Essentially, from a users perspective, it's a mixture between live podcasts, live talk radio, a conference call and social media platform all combined. And, if you get it right, it is a hugely powerful brand building tool.  Read the full article via https://jamesburtt.medium.com/clubhouse-open-to-the-public-and-open-for-business-8a0996858516 Connect with James via https://www.instagram.com/jamesburttofficial If you want to create powerful podcast content for your brand and business check out James' market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In this episode James gives you an exercise so that you can actually assess the brand message that you are communicating to your target market and give yourself a score. The 6 questions asked will give you a score out of 100 so you'll be able to give you a percentage score so you know how effective your marketing is.  Listen to the Saul Blinkoff episode mentioned in this show https://bit.ly/saulblinkoffpodcast Connect with James via https://www.instagram.com/jamesburttofficial If you want to create powerful podcast content for your brand and business check out James' market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In today's episode James has a very special guest who is not necessarily building individual brands, but he worked for the most valuable brands in the world including Disney, Dreamworks, Netflix and Amazon. He is none other than Saul Blinkoff.  Saul is the senior Producer at DreamWorks having started his animation career on the hit Disney films Pocahontas, The Hunchback of Notre Dame, Mulan and Tarzan. As well as his animation work - which sees him responsible for some of the best-loved family content (yes, he is the guy who made Doc McStuffins!). Saul speaks around the world empowering audiences to reach their goals and live a more inspired life. In this episode Saul Blinkoff shares:  How started his career in animation and film making How he pushed his way in the door of Disney when he narrowly missed out on a trainee placement  How to exceed expectations set on you  Using your ability to bring pleasure and utilise those to take responsibility for the world How to have a meaningful life and leave a lasting legacy Connect with Saul and be inspired with his journey through his website now http://www.saulblinkoff.com/ Listen to the Saul Blinkoff episode mentioned in this show  https://podcasts.apple.com/us/podcast/rudy-ruettiger-dream-big/id1546988218?i=1000506969850 If you want to create powerful podcast content for your brand and business check out James' market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In this episode James flies solo to break down exactly how powerful pillar content can be when done in the right way. As James shares, he is someone who has previously relied on short-term (mainly on the day!) content planning and posting, so this new found marketing structure he has created enables you to craft a seriously valuable content plan that can be pre-written, pre-scheduled and pre-post, meaning you have fresh content pump out across your social media platforms etc. daily. The other major benefit of pillar content is the fact that one long-form blog, vlog, podcast or article can be turned into multiple smaller pieces of micro sharable content.  Listen to the Dan Knowlton episode mentioned in this show Connect with James via https://www.instagram.com/jamesburttofficial If you want to create powerful podcast content for your brand and business check out James' market-leading podcast production agency Ultimate Podcast Group https://www.ultimatepodcastgroup.com/

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In this episode James is replaying an episode where he appeared as the guest on CASE Mastermind Broadcast which is the show created by is a group of individuals striving to achieve success in their life and business journeys. This is a brand building geek out and whether you are looking to develop yourself on your personal journey, build your own business or develop your own idea, discovering what you would like to do for the future then catch up with CASE Mastermind.  Check out the podcast https://anchor.fm/case-mastermind Connect with James https://www.instagram.com/jamesburttofficial/ Read the latest blog https://medium.com/@ultimatepodcastgroup Check out Ultimate Podcast Training https://www.ultimatepodcast.training/ Need your podcast to sound epic check out Ultimate Podcast Group www.ultimatepodcastgroup.com

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO's and CMO's who have built some of the countries most successful companies and brands. In this episode James is replaying an episode where he appeared as the guest Growth Mode, the Podcast designed to kill your procrastination! For this show James joined Nutrition, Fitness and Mindset expert James Wright as he helps you to eliminate the need for motivation by finding compelling and permanent reasons to keep moving forward. If you're entrepreneurially minded and are looking for tangible actionable content to enforce daily disciplines, this is the show for you.  James shares a lot of insights that he's never talked about before, so this is very much a look at the person behind building the brand! Check out James Wright's brilliant Growth Mode podcast now via  https://bit.ly/growthmodepodcast Connect with James https://www.instagram.com/jamesburttofficial/ Need your podcast to sound epic, check out Ultimate Podcast Group www.ultimatepodcastgroup.com