FYI: A series of podcasts featuring the biggest challengers in marketing and advertising telling their stories. These honest and open conversations will break down the barriers as to the who, why, what and how of best in class marketeers from a variety of sectors. * FYI: is brought to you by LoveGunn, a Brand & Design Agency based in London. Find out more at: www.lovegunn.co
This weeks podcasts guests (yes we have 2!) are Laura Mallows and Ronnie Bourne, Co-Founders of Mallows Beauty - a skincare brand that will make you glow inside and out. Laura & Ronnie started Mallows Beauty at the start of 2020 with the motivation to celebrate imperfections and educate consumers about skin, rather than selling false dreams of ‘perfection' and ‘quick fixes'. Having originally planned to launch to market with face masks, Laura & Ronnie saw the urgent need for hand sanitiser with the rise of the Covid pandemic and immediately pivoted production selling and distributing sanitiser nation wide. This was the beginning of their journey - they've now developed numerous products and launched, in just one year, in to retailers such as Superdrug, Urban Outfitters and Misguided. Laura & Ronnie talk us through the journey to starting Mallows Beauty and their whirlwind first year of business. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Hugo Scheckter, Founder & Managing Director at The Player Care Group. The Player Care Group are the UK's first consultancy group focused on Player Care, Team Operations and Player Wellbeing within sporting environments across the world. Hugo started his journey in sport in the US coaching football before seeing an opportunity in Team Operations and Player Care. He became Team Operations Manager at Indy Eleven in the USL, before being head-hunted by Southampton FC and becoming the clubs first Team Liaison Officer. Hugo then moved on to West Ham, before at the beginning of 2021 starting his own business offering these services as a consultancy to sporting organisations worldwide. Hugo gives us a fascinating insight into the importance of Player Care in modern day football, working directly with Premier League managers and their teams to ensure everything that happens off the pitch runs smoothly. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Adam Whyte, Founder & CEO at Edge - An end to end influencer marketing platform that allows you to create campaigns, track data, pay talent and create industry leading reports. Adam has a wealth of experience in gaming, sports & esports. He started his career as a sports lawyer, working on high profile cases across Europe, before following his passion for esports and identifying an opportunity to connect gamers, teams, leagues and brands using tech. We talk to Adam about the journey to starting Edge, the successes, failures and lessons along the way and the future following recently securing £1.5m worth of funding. Adam has a wealth of experience in gaming, sports & esports. He started his career as a sports lawyer, working on high profile cases across Europe, before following his passion for esports and identifying an opportunity to connect gamers, teams, leagues and brands using tech. We talk to Adam about the journey to starting Edge, the successes, failures and lessons along the way and the future following recently securing £1.5m worth of funding. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Melissa Chapman, Chief Content and Brand Officer at Jungle Creations - a media, marketing and commerce company for the social age. Mel is a leader in the digital media industry and a key part of the team that has grown Jungle Creations in to a world renowned powerhouse. We talk to Mel about her journey from being Jungle's first employee as a content writer, to now leading the business and its brands with a community of over 121 million followers. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Alex Harris, Owner & Head of Marketing at London Esports - a UK based esports organisation. Alex is a natural innovator and an esports marketing guru having worked in Senior positions at Excel Esports, KFC Gaming, Munster Rugby Gaming and The Esports Awards - all whilst studying for a degree at the University of Bristol. We talk to Alex about his journey getting in to esports and the challenges facing a young marketeer, balancing university studies and full time roles making major decisions in professional esports organisations. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Peter Czapp, Founder of a group of businesses aimed at supporting and growing agencies worldwide. Following starting The Wow Company in 2004 and successfully supporting hundreds of agencies, Peter launched The Agency Collective, the world's best peer support community for agency owners. Peter then went on to start BenchPress, aimed at research and sharing insights shinning the light on top-performing businesses. Peter is a serial entrepreneur and provides a fascinating insight in to the journey, from starting an accountancy firm, to launching multiple businesses focussed on community and growth. We talk through that journey from start to finish and focus on the lessons along the way. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Sophie McGregor, Co-Founder of Griddle - a food brand home to outrageously tasty yet nourishing pancakes and waffles. Sophie has vast experience in the FMCG space working for Ocado, Jealous Sweets and Vita Coco alongside developing and launching Griddle in 2018. We talk to Sophie about the journey to launching a food start up - from pitching to large supermarkets, to understanding target audience and going to market with your product. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Bilyana Freye, Co-Founder of Orbiit - a virtual networking platform helping communities realise their full potential through connection. Bilyana has had an amazing and diverse career: from international finance in London and Hong Kong to launching technology start ups in New York. Bilyana has been featured in Forbes, Business Insider, and Thrive and was also one of the pitch winners of the Uber x Girlboss competition for disruptive businesses in the US. We talk about Billy and her journey to becoming a tech start up entrepreneur. We also discuss the journey to gaining backing from The Founders Fund and most recently pivoting business proposition during a global pandemic. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Paul Doleman, Portfolio Non-Exec Director and Advisor. Paul is a creative CEO who has established and managed multi-million dollar businesses, with over 30 years experience in executive, marketing and technology leadership. Paul is a natural innovator & entrepreneur and has previous experience with some of the world's leading brands including Microsoft, Apple, Barcelona, Real Madrid and The Telegraph Media Group (just to name a few!). We talk to Paul about his fascinating career starting off at Microsoft working in the US (where he tells us about his first meeting with Bill Gates) through to moving agency side where he talks about his pitching experiences with the likes of Sky Scanner and Ann Summers. We also discuss life as Non-Exec now working with The City Football Group and a variety of agencies (most notably LoveGunn). Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Matt Mead, Sports Partnerships Manager at Sphero Sports. After nearly 15 years as an executive leader in corporate social responsibility and social impact at Brighton & Hove Albion FC and Chelsea FC, Matt joined Sphero to launch the companies newest venture, Sphero Sports. Sphero Sports is built for Sports Foundations, Schools & CSR Driven Organisations to teach STEM education through sports that kids already know and love. During Matt's time at The Chelsea Foundation he lead the Education and Innovation Department, building an industry-leading education programme that spearheaded many groundbreaking initiatives in football, STEM Education and social impact. This success then went on to develop partnerships with the The 49ers Foundation, EVERFI, Autodesk, The Hidden Genius Project and The Smithsonian to create STEM education programmes for US and UK communities. We talk to Matt about the ground-breaking work he has done; reimagining the way sport, technology and education combine to inspire and engage communities. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Kieran Holmes-Darby, Chief Gaming Officer and Co-Founder of Excel Esports. Excel is a leading UK-based gaming and esports entertainment brand, with a team that competes in the premier European esports competition, Riot Games' League of Legends European Championship (LEC). Kieran gives us a fascinating overview of how Excel was born - from two brothers coming up with the idea to start a esports team in 2014, through to now competing in Europe's biggest esports competition (with a £10m competition entry fee!). We also discuss the massive commercial opportunities in esports and how Excel have established their HQ at Twickenham Stadium and brought onboard BT as main sponsor. Subscribe - Follow - Share www.lovegunn.co
This week's podcast guest is Anne-Lise Johnsen Robb (otherwise known as AJ). AJ is an award winning commercial marketeer with over nine years' experience in youth and sports marketing. AJ's previous roles include working with football clubs Arsenal and Chelsea, to overhaul their global youth proposition, and past achievements include winning marketing society's young marketing leader of the year award. We talk to AJ about the journey from growing up in Norway to moving to London and working for two of the world's biggest football clubs. We discuss the importance of understanding your audience, especially when it comes to kids, and also AJ's amazing work as a thought leader and blogger on important issues such as becoming a new mum and mental health. Subscribe - Follow - Share www.lovegunn.co
This week's podcast guest is Riccardo Dawson, Founder & CEO of Yourkeys - a transactional tech platform for house builders, developers and estate agents. Originally studying and practicing as an architect, Riccardo moved in to marketing real estate responsible for the end-to-end buying process for a house builder based in London. Through this experience, Riccardo realised the stress and complexity in house buying so decided to launch Yourkeys. We talk to Riccardo about the unique journey from recognising a market problem and, as a result, creating and launching a tech product - gaining millions in investment along the way and now working with house builders nationwide. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is David Orman, Founder of Hatch House - a Venture Consultancy with specialist knowledge in emerging trends and technologies in the sport and media sectors. David has a unique background across the worlds of venture capital, start-ups, marketing, digital media, entertainment and sport. We talk to David about his fascinating career starting at Eurosport Television where he eventually became International Sales Director and since worked for some of the world's most high profile entrepreneurs at companies including, Joost, Queens Park Rangers FC, Templewood Merchant Bank and Outer Capital. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Lisa Targett, UK General Manager of TRIBE. After working for some of the worlds leading publishers including The Telegraph and Microsoft, Lisa took the leap and joined TRIBE - a start up focussed on connecting micro-influencers with brands at speed, scale and for a fraction of the price. Lisa talks to us about all things influencer marketing, how she got to where she is today and the future for brands & influencers alike. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Imran Merza. Imran is Co-Founder of Jealous Sweets, a plant-based natural sweets company focussed on making plant-powered and vegan confectionary snacks. Imran talks about his journey starting out in finance and one day becoming frustrated by the lack of sweet treats available for vegetarian and vegan eaters. Imran quit his job, started Jealous Sweets and now they're a household name stocked in supermarkets globally. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Paula Short, Founder of Beauty BLVD a global cosmetics company. Beauty BLVD was born in 2013 when Paula decided to create a glitter lips product to up-sell to clients in her beauty salon in Lincoln. Fast forward 7 years Beauty BLVD is now stocked globally, appearing in retailers such as Topshop, Boots and Debenhams as well as International airlines. We talk about how they went from local start-up to global powerhouse and the epic (yet terrifying) experience of appearing on Dragons Den. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Guy Moussi, Ex-Professional football player turned Tech-Start up Entrepreneur. Guy played as a defensive midfielder for Angers, Nottingham Forest, Millwall and Birmingham City. He had injury problems throughout his career and whilst on the treatment table towards the end of his career, he was inspired to start Mad-Up - a bilateral & personalised blood flow restriction training technology, that helps to maintain and optimise your muscle strength in rehabilitation & performance phase. We talk to Guy about the journey to becoming a professional footballer and then the transition to being a start-up owner travelling around the world pitching your product to sports organisations. Subscribe - Follow - Share www.lovegunn.co
This weeks podcast guest is Simon Bristow; a PR, Marketing and Creative Consultant, based in Nottingham. Simon has an amazing CV to his name working in PR agencies such as Pitch and Mischief with clients such as Mitre, Paddy Power, Southampton Football Club and The FA. He then went on to work in his dream job as Global PR Director for Adidas and then got to follow his boyhood dream working as Head of Marketing at Nottingham Forest FC. Simon talks us through this amazing journey and the highlights along the way, as well as the constant desire to sacrifice his comfort zone for bigger and better challenges. Subscribe - Follow - Share www.lovegunn.co
This weeks guest is Lee Wilcox, Co-Founder and CEO of Electric House. Electric House are a social media publisher based in Birmingham. They are an agency of over 60 people and home to the online communities On The Tools & On A Budget. We'll chat about the fascinating journey to setting up On The Tools and what the future looks like for Electric House. Subscribe - Follow - Share www.lovegunn.co
Intro to FYI: A series of podcasts featuring the biggest challengers in marketing and advertising telling their stories. These honest and open conversations will break down the barriers as to the who, why, what and how of best in class marketeers from a variety of sectors. FYI: is brought to you by LoveGunn, a Brand & Design Agency based in London. Find out more at: www.lovegunn.co