Let's Meet For Copy®

Got 4 minutes? I'm sharing a quick, rainy day content episode. You know you have to plan your social media posts and a rainy day can actually help. I'll share why! Plus, I'll tell you the one element you need to bring to your posts so they have a real and lasting impact. 

Tatia Gordon-Troy is the founder and CEO of Ramses House Publishing LLC, an author services company designed to help lawyers and law firms independently publish to market themselves and their practices, and to leverage their expertise and grow their businesses. She is an attorney, writer, editor, and an award-winning publisher. She spent 15 years in traditional publishing in the legal trade association space before starting her company six years ago. Tatia posts a regular column on LinkedIn called "The What Nots"--what not to do if you're trying to get published.  In this episode, we chat: -Tatia's 10th grade teacher and the impact on her writing -Writing as a legal analyst and as a newspaper reporter-Deadlines, working quick, reporting and editing -Political writing and the fast-paced environment-Working as an attorney and the storytelling process-Her experience as a publisher and editor and her tips for you

In this episode, Jamie and I talk about writing a book, writing for a legal blog, using humor and real-life experiences in your messaging, finding your voice, writing for social media and so much more. Tune in! Jamie Szal is an attorney at Brann & Isaacson, where her practice focuses on assisting businesses in all aspects of state and local tax controversy, from audits and administrative proceedings through civil litigation. Jamie actively volunteers with the alumni network and Women’s Leadership Council of her alma mater, Trinity College, as well as actively participates in Mothers Esquire, the Women’s Law Section of the Maine State Bar Association, and serves on the board of a dental-services non-profit in Maine. Outside of work, Jamie enjoys raising her fiercely independent, impish daughter; singing; and hiking around Maine with her husband, daughter, and dogs. Networked Book LinkedIn: Jamie SzalMother's Esquire, Above the Law

In this episode, Talar and I chat about the inspiration, writing process and publication of her children's book, Ralphy’s Rules for Living the Good Life. Talar wrote Ralphy’s Rules to donate a portion of the proceeds to Society for Orphaned Armenian Relief (“SOAR”), an organization dear to her heart. You can pre-order the book on Amazon here. Talar Herculian Coursey is a lawyer by day and a philanthropist by night. She has served as General Counsel for Vista Ford Lincoln in Woodland Hills and Oxnard, California since 2011. Before that, she was a file clerk, associate and partner at the national labor and employment law firm Fisher Phillips LLP. Talar is also a co-author of the Amazon bestselling book #Networked. You can grab a copy here. Talar has served as the president of the Salt Lake City Chapter for the Society for Orphaned Armenian Relief (“SOAR”) since 2015. SOAR, founded in 2005, supports orphanages in Syria, Lebanon and Armenia. To date, Talar has raised over $50,000 for the orphanages in Lebanon in memory of her father, Mardig Herculian. In addition to being a mother, wife, lawyer and philanthropist, Talar is also a runner, yogi and a Jesus, Ekhart Tolle, Brene Brown and Glennon Doyle groupie. Connect with Talar:LinkedIn: Talar Herculian Coursey  Instagram: www.instagram.com/talaresq bit.ly/RalphysRules 

Claire E. Parsons is a trial and local government attorney in Kentucky. She is also a mom, certified meditation teacher, and an award-winning community leader and writer. Soon after Claire started a mindfulness practice that changed her life, she also reactivated a writing habit that led her to publish well-read works, increase her LinkedIn following 10 fold, launch a blog about mindfulness, Brilliant Legal Mind, and author a chapter in a bestselling book, Networked. In this episode, Claire and I chat about how busy professionals can renew their creative spirit and what mindfulness practices may offer to writers. We also chat: -Claire’s “aha” moment as a young girl when it came to writing-How a chance encounter in a bookstore impacted her-Erasing the pattern of overthinking-Her article about mindfulness getting republished and how it led to speaking opportunities -How Brilliant Legal Mind got its name-The LI Group formed during the pandemic that turned into so much more-Claire’s best writing tips Follow Claire Twitter: @ClaireEParsons and @BrilliantLegal1 https://twitter.com/claireeparsons  https://twitter.com/BrilliantLegal1 LinkedIn  www.linkedin.com/in/claireeparsons Facebook https://www.facebook.com/BrilliantLegalMind Instagram  @brilliantlegalmind https://www.instagram.com/brilliantlegalmind/ YouTubehttps://www.youtube.com/channel/UC-3MoY6SrvPkV9UQN4l7_kw Insight Timer  https://insighttimer.com/brilliantlegalmind

In this episode, Sam Stein, Executive Vice President and Partner of Pittsburgh-based, Engaged Prospect joins the show. We chat about sales writing and how it differs from marketing writing. We also delve into writing cold emails and outreach on social media, sales scripts and when and how to use them, networking and the many aspects of writing that someone in sales does on a daily basis.  Visit Sam's company at www.engagedprospect.com and connect with him on LinkedIn.

In this episode, I chat with Krista Thompson, a full time single mama of 3 wild and wildly beautiful babes- Nico (4), Gabriella (2), and Milana (1) and an award winning attorney employed as Associate General Counsel for Airbus OneWeb Satellites on the space coast of Florida and admitted to practice law in New York, New Jersey, Pennsylvania, and the District of Columbia. Krista is admitted to the bar of the Supreme Court of the United States. Two years ago, Krista founded her blog, Recovering Superwoman, where she writes about recovering from the toxic way of thinking that as a working mom she had to be everything to everyone. She journals her experiences and struggles of being a lawyer, a successful woman in business, a single mom, and many other things. Krista is passionate about business, the law, her kiddos, martial arts, and living life to its fullest. www.recoveringsuperwoman.com @recoveringsuperwoman (Instagram, Facebook, and Pinterest) We chat about finding the time to write while also being a full-time working, single mom; writing about sensitive and heavy topics; connecting with your audience; how to promote and share; and other blogger tips!

Today I welcome a fantastic guest to chat all things copy….MerriLyn Gibbs, Owner of Assistants 4 Hire! Check out her bio below, but let me tell you, we covered so many great content tips and ideas in the episode. We talked automation series, blogs and newsletters, writing for event listings, direct outreach networking on social media, writing networking funnels and even how being a professional golfer and golf coach shaped the way she runs her business and her team.  MerriLyn has been successfully implementing customer service, reliability,  and organization skills for three years. She and her team help business owners and solopreneurs create systems, processes and outside administration on an outsourcing basis. Her passion is creating more efficiency, freedom, and time within each business she and her team collaborate. In turn, providing the opportunity for their clients to spend time on the things they love and thrive in doing! She was formerly a PGA Golf Professional for 16 years and a University Women’s Golf Coach for 13 years. As a coach she had 11 Regional Appearances, 8 National Appearances and 6 Conference Championships during her ten-year. Her best ranking was 6th in the nation as an NCAA Division II Program. Her greatest passions are spending time with her four-year-old daughter, Belen, spending time on the beach, golfing, salsa dancing, traveling, spending time with those she loves and living a healthy, balanced lifestyle. Connect with MerriLyn! Facebook: https://www.facebook.com/Errands4Hire  Instagram: @assistants4hire LinkedIn: MerriLyn Gibbs

Here's a 5-minute episode I was inspired to create while climbing up my kid's ladder to change the sheets on their bunk bed. It's all about content frequency. Hear how changing the pillowcases and putting on the comforter also come into play. 

Brooklyn-based artist, Cindy Rainne, joins the show to discuss songwriting. As a classically trained singer, songwriter, pianist, actress and educator, she brings a wealth of expertise to the table. In this episode we talk about the creative process, what she learned when she first began writing songs and how that changed everything for her, music and lyrics coming together, writing and releasing her EP, writing for business and promotions versus creative writing and SO MUCH MORE!   Cindy has built a robust profile through singing in front of sold-out crowds in NC, SC, Buffalo, NY, New York City and Switzerland. Her performances showcase elements of classical music, jazz, pop, reggae, soca, opera, gospel, soul, and R&B. In 2018, she released her debut EP, "The Mask." This collection of original songs promotes self-love and self-expression through a fusion of her eclectic musical influences.    As a music educator, Cindy has worked with a variety of groups including teens in foster care, church choirs, senior citizens centers, daycare centers, jazz programs for children, theater companies and high school choirs. She currently runs a thriving voice and piano studio in Brooklyn, Cindy's Music School. To learn more, visit cindyrainne.com or cindysmusicschool.com

10 tips/pieces of advice for dealing with rejection/criticism as a writer. 

Sharing my tips about getting started as a freelance writer: -What to do FIRST -How to determine rates -What you need to adapt to -My favorite site to find work -Why contracts are vital -Finding your niche And more! 

WordPress Developer, Rene Morozowich, joins me to talk all things SEO! Rene works with agencies and small businesses to deliver and care for amazing websites. In this episode, we chat about: -What exactly is SEO -Keywords, tags, categories and what it all means -Do's and dont's when it comes to SEO -Apps and plugins to help you with SEO, like Yoast -Strategies you can use to make your content appealing to search engines and bring you up in results!   

Telling a story sounds like a simple concept, but there are certainly strategies to it when writing. I will share my best tips for telling a story in your blog that resonates with people and makes an impact. 

Whether you are writing your resume from scratch, updating an old one, or just wondering what really needs to be on there, this episode is for you. Wayne Schofield is the Co-Founder and COO of Night and Day Resume and he is our guest on the show. His background includes Recruiting, HR and Operations roles with companies that he has helped to grow since entering the staffing industry in 1993.   Wayne answers those burning questions like what is the objective and what do I put there, how far back do I go with my experience, how do I cover extended time off, design tips, keyword tips, and so much more.     Wayne is passionate about helping people and companies connect. He earned his BA from the University of Massachusetts – Amherst in Mass Communications and Journalism and is honored to have been chosen as one of only 6 alums to be profiled on the University’s career services page. Wayne’s early career direction as a journalist helped him find his passion for clean, clear and concise writing.    Wayne, and his son, Brandon, founded Night and Day Resume out of their home office in NH in 2011. Since then, they have supported nearly 1200 clients in 48 states and 6 countries.   Wayne can be reached on  Facebook: www.facebook.com/NightAndDayResume/ Twitter: @wmschofield  Linked In: www.linkedin.com/company/night-and-day-resume/   Personal Cell: (call or text) 603-234-7533 Personal email: wayneschofield@nightanddayresume.com

First guest episode!!! Super excited to have Dr. Greg Jones on the show. Fun fact, Greg and I went to high school together!  See below for Greg's bio. We chat about: - Academic writing versus creative writing -Tips for all writers -Who tweeted about one of Greg's articles that is one of his most amazing writing moments -Why he can help you read a Civil War letter and why the book he wrote did things he never even imagined Plus so much more!  Dr. Greg Jones holds a Ph.D. in History from Kent State University. He teaches online history classes for several schools. Additionally, he is co-founder and co-editor for indie music website EarToTheGroundMusic.co. Dr. Jones has written for a wide variety of academic publications, including professional book reviews in America’s Civil War, North Carolina Historical Review, and the Journal of Sport History. He has also published chapters in academic books published with Cambridge Scholars and a forthcoming book with the University of Notre Dame Press. Dr. Jones self-published a book titled How to Read a Civil War Letter in 2015 as an accessible historical methods textbook. In addition to his academic writing, he writes and edits weekly album reviews and artist features for EarToTheGround. Interviews with Noah Gundersen, David Ramirez, Maggie Rogers, and other noted indie music darlings continue to be some of his most passionate projects. Dr. Jones is currently working on a book-length project within his Civil War expertise and is editing a collection of interviews from EarToTheGround which will be released as a book later this year. www.eartothegroundmusic.co https://www.facebook.com/EarToTheGround-Music-202243623164219/  https://twitter.com/EarToThe_Ground https://www.linkedin.com/in/gregory-jones-ph-d-400a20b4/    

You struggle with writing your blog posts. You agonize for hours over a 500-word post. Why??? I have some ideas as to why you do this and what to actually do about it.  Thanks to my girl, Rene, for inspiring this episode ;)

A squeeze page is a landing page created to collect people's emails to opt-in to receive something.  Hear the best practices for creating a page that is impactful, creative and sets you apart from everybody else. The one simple tip I give about doing THIS to the opt-in button is my favorite piece of this whole episode. 

In this episode, we're talking lead magnets, which are downloadable, valuable content people need to opt-in to receive. I'm covering 10 great types of lead magnets, how to create them, the back-end stuff you need to know and how to promote them. 

In this episode, we cover writing a bio for yourself and all the questions that come along with that.  Stuff like: how to not sound like an asshole, how long it should be, what should be in it, 1st or 3rd person, etc.  I also do a really shitty Jimmy Stewart impersonation, but the story I tell around it is worth it.  

I LOVE Stranger Things on Netflix and I wanted to create some writing analogies about connecting with your audience that pulls from the series. If you haven't watched it yet, SPOILER alert, don't listen!    

Before you write, it's really vital to get into a creative space. Hear my tips and the sound that I often need in the background to get my creative juices flowing. Maybe it'll work for you?!

Words are very powerful and I'm sharing a story about something in my life that really defines why.  Your content deserves to be heard. Write!

We're chatting about my favorite blog types to try and why. Learn to keep it fresh and actually have FUN writing.  From lists to collaborations to ohhhhhh....being vulnerable.   

This episode is all about the structure of your blog post or newsletter. How to go from the story to the message to the call to action and what it all means.  Grasp this and write faster, plus pack more of a punch!  

I'm sharing my BEANS method (coffee reference, of course) that is going to help you find inspiration for your content EVERYWHERE! Plus, what to do with that inspiration after you find it.  I told my friend about this and she said she, "thinks in blogs posts now." Which made me cry a little with happiness.  This episode is for writers of all kinds!    

In this episode, I'll tell you why it's not more time, it's more THIS, that will help you write better, faster and with a bigger impact. This episode is for entrepreneurs and biz owners struggling with the dreaded task of writing.   

Why those amazing little quirks of yours are the ticket to authentic writing. And why your audience is NOT everybody. This episode is for writers of all kinds! If swearing offends you...be warned. :) 

The Let’s Meet For Copy ® podcast is hosted by me - copywriter/creative writer/ biz owner of A Passion For The Pen and all-around goofball, Tara. Meet me in this intro episode and learn what show I thought I'd be a cast member on...