Life in Programmatic Digital Out-of-Home

With Alice Beecroft, Senior Director, Global Strategy and Partnerships, Yahoo Hosted on Acast. See acast.com/privacy for more information.

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Mark Halliday, Director of Programmatic at JCDecaux is joined by one of the discussion group participants, Aliki Radley, Group OOH Strategy Director, Publicis Media. Read The Seven Key Factors for Success in pDOOH here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.

With airport passenger numbers back at record-breaking levels, and programmatic DOOH (pDOOH) forecast to account for 16% of OOH ad spend in 2027 (up from ~5% in 2023) now is the perfect opportunity for brands to embrace pDOOH in airport environments. To help better understand the potential of this powerful combination, Mark Halliday, Director of Programmatic at JCDecaux spoke to Albert Jones, Head of Geosophy, Kinetic and Richard Simkins, Commercial and Partnerships Director – Airport, JCDecaux. Hosted on Acast. See acast.com/privacy for more information.

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Rob Handley, Addressable Strategy, Associate Account Director at Kinesso. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html Hosted on Acast. See acast.com/privacy for more information.

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.

Season five of the Life in Programmatic DOOH (pDOOH) podcast kicks off with Imogen Nightingale, Senior Consultant at research and strategy agency MTM and Mark Halliday, Director of Programmatic, JCDecaux, discussing the findings from our latest collaborative qualitative research that has identified seven key principles that, when followed, result in successful pDOOH campaigns. Read the white paper here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.

In the season four finale of the Life in Programmatic DOOH podcast, members of the JCDecaux Programmatic team discuss their favourite campaigns of 2024. Tune in to hear how brands such as Eurostar, Regatta, Boots, and OVO leveraged the power of programmatic to achieve scale and precision in strategic and creative ways. Hosted on Acast. See acast.com/privacy for more information.

Today, more than 90% of advertisers are partnering with retailers to reach existing and prospective consumers. However, there is more to retail media than online advertising and programmatic DOOH (pDOOH) is emerging as a powerful channel within the broader retail media ecosystem. The challenge for many marketers is how to most effectively define and manage retail media campaigns across all touchpoints. In this podcast, Dan Larden, Head of Media at ISBA joins Jon Mundy, Associate Director – Programmatic Demand at JCDecaux to unpick how brands and agencies can best navigate the constantly evolving world of retail media and integrate pDOOH for maximum results. Hosted on Acast. See acast.com/privacy for more information.

From receiving a brief to measuring campaign performance and everything in between with Jennifer Richards, Group Sales Director, Hawk and Aaron Gautier-Lamb, Senior Digital Media Director, UM Central, hosted by Dave Mullan, Account Director – Programmatic, JCDecaux UK. In this episode of Life in Programmatic DOOH we delve into the agency and demand-side platform perspectives on audience planning, omnichannel activation, and measurement of omnichannel programmatic campaigns. Hosted on Acast. See acast.com/privacy for more information.

The programmatic advertising ecosystem is fragmented and continually evolving which can present challenges for marketers looking to achieve the optimal media mix. In this episode of Life in Programmatic DOOH Amanda Robertson, Programmatic Account Director, Numodo, and Dan Ward, Programmatic Account Director, Numodo talk to Dave Mullan, Account Director – Programmatic, JCDecaux UK about their experiences running programmatic DOOH campaigns in an omnichannel context. Hosted on Acast. See acast.com/privacy for more information.

JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmatic DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits of pDOOH. Listen to discover how pDOOH can help you to boost brand awareness, grow return on investment, and form part of a modern, privacy, marketing strategy. Download the report here. Hosted on Acast. See acast.com/privacy for more information.

New research from leading premium global supply-side platform (SSP) VIOOH, JCDecaux's SSP partner, reveals that UK advertisers have strongly embraced programmatic DOOH. In the past 12 months, half (47%) of all DOOH campaigns bought by participants in the research were always or usually exclusively programmatic. Furthermore, investment in pDOOH is set for substantial growth, with research participants predicting a 29% average increase in spending over the next 18 months. In this episode of Life in Programmatic DOOH, Philippa Evans, Associate Director, Programmatic, JCDecaux UK is joined by Gavin Wilson, Chief Global Customer and Revenue Officer, VIOOH to discuss the findings in more detail. Hosted on Acast. See acast.com/privacy for more information.

DMEXCO is one of the biggest events dedicated to digital marketing, and for many years, it has served as a key meeting place for key players in the industry. This year the atmosphere was as vibrant as ever and the agenda was packed with insightful content covering all the usual themes but with a big focus on retail media, sustainability, AI, and data-driven but cookie-free targeting. In this episode of Life in Programmatic DOOH, JCDecaux UK's Director of Programmatic, Mark Halliday and Jon Mundy, Associate Director – Programmatic share their DMEXCO 2024 highlights and share insights from interviews with Diederick Ubels, Managing Director, EMEA, Vistar Media, Remi Boudard, VP Sales, Displayce, Walter Kraus, Commercial Director, JCDecaux Netherlands, and Julia Linehan, CEO, The Digital Voice. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Life in Programmatic DOOH, Dom Kozak is joined by JCDecaux UK's new Director of Programmatic, Mark Halliday. The pair discuss the latest trends in programmatic DOOH (pDOOH) and how to overcome misconceptions about the channel. Mark shares his experiences as a Chief Data Officer agency-side and the reasons behind his return to pDOOH. Meanwhile, Dom shares his take on the rapid growth of pDOOH in the UK and what is needed to grow the channel further in the UK and beyond. Hosted on Acast. See acast.com/privacy for more information.

Over the years there's been a lot of talk about in-housing, especially programmatic channels. In this episode of Life in Programmatic DOOH, our Associate Director – Programmatic, Jon Mundy is joined by Dan Larden, Head of Media at ISBA to unpick what it is that drives the longevity of the in-housing conversation, current trends, benefits, and what media owners can do to support brands that choose to in-house some or all of their programmatic DOOH planning and buying. Hosted on Acast. See acast.com/privacy for more information.

For many brands, online sales offer advantages compared to traditional in-store – e.g. lower cost of sale, deeper customer insights, and re-marketing opportunities. But pivoting to a digital-first sales strategy can be challenging when your target audience is used to buying your products in-store. In this episode of Life in Programmatic Digital Out-of-Home, Gordon Bonifacio, Head of Sales at Displayce talks to Jon Mundy, Associate Director – Programmatic at JCDecaux about how they helped Dell to increase online purchase intent using a powerful combination of programmatic digital out of home (pDOOH) and mobile advertising. The campaign was shortlisted for the Best Use of Mobile and pDOOH award at the 2024 JCDecaux pDOOH Live Awards. Hosted on Acast. See acast.com/privacy for more information.

Incorporating programmatic DOOH (pDOOH) into omnichannel campaigns has opened many marketers' eyes to the potential to use location data and targeting to improve the performance of omnichannel programmatic campaigns. In this episode of Life in Programmatic DOOH, James Trott, Senior Director of Global Addressable Media at Coca-Cola explains the reasons why location data should be programmatic marketers' single point of truth for targeting and measurement. Hosted on Acast. See acast.com/privacy for more information.

Flow City is a demand-side platform (DSP) that enables brands to seamlessly add programmatic digital out-of-home (pDOOH) to their media mix alongside channels such as display, social, mobile, and video. In this episode of Life in Programmatic DOOH, Flow City's Co-Founder Dagny Lacka explains to Jon Mundy, Associate Director – Programmatic at JCDecaux, how digital-first beauty and healthcare brand Face the Future leveraged the real-world power of pDOOH to drive footfall to their first ever physical activation. Hosted on Acast. See acast.com/privacy for more information.

Skyrise, an audience design and targeting platform, in partnership with independent media agency JAA and The Woodland Trust, won Best Integrated pDOOH Campaign at the JCDecaux Programmatic DOOH Live Awards 2024. In this episode of Life in pDOOH, Mark Burton, Business Director at Skyrise joins Philippa Evans, Associate Director, JCDecaux to dive into the strategy behind the campaign. Hosted on Acast. See acast.com/privacy for more information.

This episode of Life in Programmatic DOOH sees the hosts of the JCDecaux Programmatic DOOH Live Awards Dom Kozak, Head of Programmatic at JCDecaux UK and Justin Pearse, Editor, New Digital Age reunite to discuss the highlights of the awards and what's in store for 2025! The dynamic pair relive some of the most memorable presentations focussing on themes including the intersection of technology and creativity, how to master data application in pDOOH, and why doing things differently isn't always easy! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Life in Programmatic DOOH, Dallas Wiles, Co-CEO at JCDecaux UK joins host Dom Kozak, Head of Programmatic, JCDecaux UK to discuss the impact the introduction of programmatic capabilities has had on JCDecaux UK's business over the past five years. During this exclusive interview, Dallas shares insights from early conversations about programmatic DOOH with brands and agencies, how opinions have changed over the years, and how best to secure buy-in for pDOOH from senior leaders. Hosted on Acast. See acast.com/privacy for more information.

In the first episode of season three of the Life in Programmatic DOOH, JCDecaux UK's Head of Programmatic Dom Kozak is once again joined by Carrie Condino, B2B Research Director at MTM to discuss the findings of our latest research into how marketers in the UK are using programmatic DOOH (pDOOH). Titled A Tale of Evolution, the research charts the changes in the ways in which brands and agencies in the UK have activated pDOOH and the requirements for further growth. Hosted on Acast. See acast.com/privacy for more information.

In the season 2 finale, JCDecaux's UK Programmatic Team share their favourite ads of 2023. Hosted on Acast. See acast.com/privacy for more information.

Location-based targeting has always been big in out of home advertising but somewhat overlooked in other digital channels – until now. In this episode of Life in Programmatic DOOH, Matt Hamill, UK Sales Director, TapTap Digital delves into the location-based strategy behind several of the predictive advertising platform's recent cross-channel campaigns. Hosted by Philippa Evans, Associate Director – Programmatic at JCDecaux UK, this episode is packed with advice for marketers looking to more effectively reach and engage audiences by harnessing the power of multiple data sources unified by a single point of truth – location. Hosted on Acast. See acast.com/privacy for more information.

The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data. In this episode of Life in pDOOOH, Kelly Merritt, Director: Omnichannel Product Growth Team at EssenceMediacom, talks to Dom Kozak, Head of Programmatic, JCDecaux UK, about the role of location in the planning and buying of cross-channel media. Hosted on Acast. See acast.com/privacy for more information.

With an abundance of programmatic channels and access points available, today's marketers need to consider more factors than ever before when deciding on the optimal media mix for campaigns. Add to that the need to understand the nuances of each channel and different measurement methodologies and it's easy to see why adding new channels can be challenging. In this episode of Life in Programmatic DOOH, Ed Mullins, Director, Inventory and Partnerships at StackAdapt, an omnichannel demand-side platform (DSP) joins JCDecaux UK's Head of Programmatic, Dom Kozak to discuss how marketers can best approach adding programmatic DOOH (pDOOH) to their multi-channel media mix. Hosted on Acast. See acast.com/privacy for more information.

In this special episode of Life in Programmatic DOOH, JCDecaux UK's Dom Kozak, Head of Programmatic, and Michelle Ashurst, Head of Sales – Agency reflect on the biggest conversations had at DMECXO 2023. We also hear from Jerry Putters, Account Manager Digital, JCDecaux Netherlands, Andy Beames, Director Client Partnerships, Data, Samba TV, Mike Racic, President, Prebid, and Daniel McNamara, Head of Digital Operations, Publicis Imagine about the challenges facing marketers today and how media owners can help agencies and brands. Hosted on Acast. See acast.com/privacy for more information.

One of the questions we get asked most often is how brands and agencies can prove that programmatic digital out of home drives incremental revenue. In episode 7 of the Life in Programmatic Digital out of Home podcast, Tom Elder, Strategy and Planning Partner at Open Partners reveals to Philippa Evans, Associate Director, Programmatic at JCDecaux UK just how to crack this measurement conundrum. Hosted on Acast. See acast.com/privacy for more information.

As programmatic digital out of home (pDOOH) grows in popularity among digital marketers so does the quest for accurate measurement of incremental gains in the performance of other channels as well as footfall. In episode seven of the Life in prDOOH podcast, expert in this space, Hannah Scott, Vice President of Client Services, Scoota, shares examples of the performance uplift they've seen. Host Philippa Evans, Associate Director – Programmatic at JCDecaux, and Hannah also delve into how to leverage programmatic capabilities to really make your creative pop! Hosted on Acast. See acast.com/privacy for more information.

The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data. In episode 6 of the Life in Programmatic Digital out of Home, Dom Kozak, Head of Programmatic at JCDecaux UK, is joined by Dan Larden, Chief Strategy Officer at TPA Digital, a true pioneer in the programmatic digital out of home (prDOOH) space and champion of the concept of ‘fixed point programmatic'. Hosted on Acast. See acast.com/privacy for more information.

Advances in programmatic technology and data capabilities have enabled marketers to better reach audiences as they move between online and offline environments. Specifically, in out-of-home advertising, the addition of programmatic provides additional flexibility, optimisation opportunities, and omnichannel measurement. In this episode of Life in Programmatic DOOH Hrshida Vekariya, Account Director - Addressable Strategy at Matterkind explains how marketers can embrace collaboration, technology, and data to deliver better omnichannel consumer experiences and results. Hosted on Acast. See acast.com/privacy for more information.

Data can transform targeting and creative strategy in programmatic DOOH (prDOOH) and holds the key to unlocking omnichannel insights that can power improvements in cross-channel efficiency. However, data remains under-used in this high-growth channel. In this podcast, Shanil Chande, Commercial Director UK, at Hawk shares his experiences using data to inform and optimise omnichannel campaigns. Hosted on Acast. See acast.com/privacy for more information.

The introduction of programmatic buying capabilities has resulted in more collaborative approaches between OOH specialists and those responsible for buying online advertising. In this episode of Life in Programmatic DOOH, Dom Kozak, Head of Programmatic at JCDecaux UK in conversation with Alys Donnelly, Head of Programmatic, Kinetic about what it's like to collaborate with digital teams. Hosted on Acast. See acast.com/privacy for more information.

Phil Duffield, VP, UK, The Trade Desk speaks to Dom Kozak, Head of Programmatic, JCDecaux UK about the power of data integration in prDOOH and how to best leverage data as part of an omnichannel strategy. Hosted on Acast. See acast.com/privacy for more information.

In February 2023, JCDecaux UK, in partnership with MTM, revealed findings from a survey of 200 programmatic digital out-of-home marketers. The research titled “Programmatic DOOH: The Time is Now” highlighted the benefits, challenges, and real-life applications of prDOOH. Dom Kozak, Head of Programmatic at JCDecaux UK spoke to Carrie Condino, Associate Director, MTM, about the findings and the key take aways for marketers. Download the research here: https://www.jcdecaux.co.uk/why-out-home/programmatic Hosted on Acast. See acast.com/privacy for more information.