Podcasts about essencemediacom

Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O'Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie Laing opened the conference in the hot seat questioned by Campaign editor Maisie McCabe.In this bonus episode you will hear a session from the event which questions whether social media is killing TV, hosted by Debatemate. Before we get to it, tech editor Lucy Shelley is joined by media editor Beau Jackson to chat through a few highlights from the two days.Further reading:Media 360: Lloyds Banking Group's marketing lead on breaking ground in gamingMedia 360: Marketers from Currys, Reckitt and Estée Lauder on how media drives growthMedia 360: Jamie Laing on why brands should 'always have a North Star' Hosted on Acast. See acast.com/privacy for more information.

To pinpoint the key principles behind successful omnichannel programmatic DOOH (pDOOH) campaigns, JCDecaux, in partnership with MTM, hosted an interactive online discussion forum bringing together 25 pDOOH experts from DSPs and agencies for an asynchronous group discussion. In this episode of Life in Programmatic DOOH, Jon Mundy, Associate Director – Programmatic at JCDecaux is joined by one of the discussion group participants, Alan Meech, Senior Associate Director – pDOOH at EssenceMediacom. Read the Seven Key Factors for Success here: https://heyzine.com/flip-book/c6d5157a43.html#page/1 Hosted on Acast. See acast.com/privacy for more information.

When a new boss steps in to lead an agency, they must weigh up how much they change the business and how much the business changes them.Conrad Persons, president of Grey London, who joins the podcast team in this latest epsiode, says: "'That's how we do things round here' is one of the most abominable phrases in business."Persons is joined by Campaign's deputy editor, Gemma Charles, and premium content editor, Nicola Merrifield. The episode, hosted by tech editor Lucy Shelley, looks at balancing change, the importance of likability and technology's impact on leadership. Last year a raft of CEOs in the industry swapped seats, making news headlines across adland. They included Natalie Cummins, who left Publicis Media after 17 years to become CEO of EssenceMediacom, and Kate Rowlinson, who became Group M CEO. Xavier Rees left Havas as group CEO of UK creative to lead Abbott Mead Vickers BBDO, and the subject of Campaign's Top people move of the year, James Murphy, became group CEO of Ogilvy after selling NCA to WPP.So how does a new agency leader make their mark, and how much change is too much?Further reading:What advice would you give adland's new crop of CEOs?EssenceMediacom UK CEO says media clients want answers, not theoryT&Pm appointed Victoria Appleby as UK CEONeverland promoted Josh Harris to CEOSaatchi & Saatchi hired Claire Hollands as CEOPaul Knight named CEO at PHD UK. Hosted on Acast. See acast.com/privacy for more information.

Sarah Prentice, head of media strategy and planning at Heineken UK, Rachel Coffey, chief strategy officer at Initiative UK, and Peter Rowe, head of media at NatWest Group, answer audience questions on planning.During the discussion, the trio debate what truly drives consideration, the role of AI in strategic thinking, how diversity, equity and inclusion informs their work in a practical sense and so much more.In particular, they also respond to one of the hot questions this year: how much is too much when it comes to spending on social media, in light of EssenceMediacom's eye-catching research that suggests brands could be spending three times too much in social.The panel was recorded at The Future of Media London in October and was chaired by Jack Benjamin.Highlights:1:02: Considering consideration4:00: Are we spending too much on social and where to reapportion that budget6:50: What should technology stay out of the way from? 9:15: How to position DEI in planning and what that means within the wider business13:42: Balancing wider concerns about social media use with brand spend on these platforms18:15: The role of sustainability initiatives in planning22:50: Breaking down specialism "silos"Related articles:Brands could be spending three times too much on social. You read that right100 years of doing it wrong — and how to do it rightAMA: Ask media experts anything!---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Empezamos la nueva temporada hablando con Víctor Gutiérrez de Tena, Chief Strategy Officer en EssenceMediacom, de eficacia publicitaria, a ver si se nos pega algo de eso de la eficacia en el podcast.Como excusa, el Premio Eficacia sub 41 que le acaban de dar, y que nos hace pensar que algo tiene que saber de esto.Y aunque podríamos hacer un programa entero solo hablando sobre ese tema, también hablamos de despertadores, duchas, rollos laborales (¡ojo Jorge Javier!), pisos, animales y nos responde a nuestra nueva pregunta: “¿Del 1 al 5 cuánta pereza te da esta entrevista?”.Si te gusta lo que oyes, puedes seguirnos también en Instagram, X o LinkedIn. Y si quieres mandarnos tu opinión, por privado o con un comentario, estaremos encantados de leerte.Nuevo programa cada tres semanas.Patrocina: Madrid Content SchoolCreación: Dei Arroyo y Leonor MuñozEdición de sonido: Adrián FernándezPresidente Honorífico: Toni SegarraNo-Bullshit Creative Director: Ferran LópezEl Becario: Edu Pou

Social media gets a lot of buzz and an increasingly large slice of media budgets. But is that spend optimal compared with other media channels?In an article for The Media Leader last week, EssenceMediacom's chief strategy officer Richard Kirk revealed new research that suggests brands are spending three times as much on paid social than is most efficient.Kirk and Olga Zaitseva, EssenceMediacom's head of media science and modelling, join Jack Benjamin to unpack the findings.According to the pair, paid social receives more attention from marketers than is strictly necessary, and if AV budgets were increased, campaign effectiveness would likely improve."We're starting to see multiple pieces of research all pointing in quite a specific direction," says Kirk. "And I would hope that those things combined start to lend real credence to this idea that maybe the industry has gone too far in one direction and needs to correct."Highlights:1:09: How surprising are EssenceMediacom's findings?5:00: Reasons brands are overspending on social media18:46: Caveats: different results for SMBs, production budgets23:14: AV channels are underinvested. A look at other media channels30:20: How research should be communicated to CMOs and CFOsRelated articles:Brands could be spending three times too much on social. You read that rightAdvertising generates profit, but not all media channels are equalThinkbox's Media Mix Navigator tool, which uses the same data as the EssenceMediacom study, can be accessed for free here. It provides econometric data for 2021-2023 from 141 brands across 14 product categories and 10 media channels, enabling advertisers to explore the impact of budget allocations on revenue and return on investment.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Jack Benjamin and Omar Oakes discuss the major stories of recent weeks following a brief summer hiatus. Key stories include Google's second antitrust case in the US this year, Sir Paul Marshall's purchase of The Spectator and the dissolution of EssenceMediacomX.Highlights:1:32: What to know about Google's adtech antitrust trial11:56: The Spectator sale – what's Sir Paul Marshall's aim?15:46: X's lack of appeal to mainstream advertisers17:49: EssenceMediacomX dissolves19:13: TV no longer the top place for news21:56: News Corp's activist investor23:30: August box office boom25:28: The importance of the TfL account to Global and JCDecauxRelated links:CMA suggests Google has abused dominant positions in adtechEssenceMediacomX is no moreMarketers' trust in ads on X drops to historic lowTfL reappoints Global and JCDecauxAugust box office tops £120m as summer ends on high note---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP's EssenceMediacom after 34 years and "reinventing" herself at a very different agency.Unerman is well-known across the industry and beyond as a progressive thinker and media strategist, thanks to the books she has written as an author about workplace culture and inclusion.She is a Cannes Lions Creativity for Good winner and 2024 Glass Lions judge, a fellow of the IPA and has co-authored three bestselling books: Belonging, The Glass Wall and Tell the Truth. A fourth book, A Year of Creativity, is due to be released next month.HighlightsUnerman on… AI: "Businesses that are built on AI, rather than businesses that are kind of importing AI as a last-minute thing, are going to have some advantages."Unerman on… strategy: "What has changed is the ability to gather signals and understanding and intelligence about the right time, the right place, the right message, the right person, has gone up exponentially, and finding a way to digest and see the signals in all of that data and all of that noise. That's the task of the strategist."Unerman on… her new book: "There has been a lot more promotion of both people and techniques that fall within the left-brain bucket, the analytical bucket. And the right-brain techniques and ideas around creativity tend to get a bit squashed by left-brain thinkers."---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avalon Thompson, Head of DEI at EssenceMediacom and Ewan McPherson Group Chief People Officer at Havas UK. Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff and Josh's agenda as IPA President to encourage all agencies to put their People First. For more advice and resources, visit the IPA Adland Wellbeing Lab at ipa.co.uk/PeopleFirst

Join us in bidding farewell to Sue Unerman as she leaves EssenceMediacom for exciting new opportunities. Sue's tenure at EM has been marked by innovation and passion. Tune in as we celebrate her journey, her love for New Orleans, and her undying admiration for Bob Dylan. Thanks Sue, for the inspiration and memories!

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded Live from The GroupM Rooftop on Day 2 of Cannes Lions Follow GroupM on LinkedIn for more content GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024⁠ Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedIn GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and Alex Brownsell. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠⁠Stay connected with GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media buys, leading to more effective campaigns and better return on investment (ROI). GroupM has integrated attention metrics into their performance-centric strategy, evolving with changing times and ensuring maximum value from every marketing and media dollar invested. Mars has found attention metrics to be correlated to business success, improving the effectiveness of their campaigns by understanding the quality of each impression. Adelaide is working to make attention metric data available in whatever way advertisers want, including via GroupM Nexus's custom algorithms. The use of attention metrics has led to responsible media investment, driving better outcomes and creating a positive feedback loop for advertisers, publishers, and consumers. The future of attention metrics includes embedding it in buying systems, scaling it across more digital platforms, and incorporating the data into planning tools. There is a need to evolve measurement models to shift from volume to value, aligning with the long-term effects of attention metrics in creating a shared understanding of quality and driving more trust in the market. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's fast changing and highly dynamic news environment.  Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠ _ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publishers. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 Stay connected with GroupM⁠ GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials

Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. -- GroupM Socials

We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

Anne Frisbie, SVP, Global Business Development at AdsWizz joins Preeti Nadgar, Chief Strategy Officer at EssenceMediacom in the US for an enlightening conversation on the future of audio, recorded live at The GroupM Rooftop during Cannes Lions 2024. Recorded Live from The GroupM Rooftop at Cannes Lions 2024 Cannes.GroupM.com

Jose `Reyes, Chief Creative Officer at EY, Philipp Schuster, Agency & Marketing Partnerships Director, Global Strategic Marketing, Consumer Health at Bayer, and Aruna Natarajan, Chief Client Officer at EssenceMediacom explore the ways in which organizational change can be the catalyst for achieving a marketing or business vision. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

Where has the joy gone in digital advertising? And how can we get it back? James Chandler, chief marketing officer at the IAB, thinks that while the start of the digital scene was "an incredibly exciting space", the feeling of "joy and magic dissipated" somewhere along the way.In a study with advertisers, the IAB found that this came down to two things: "unease" about the pace of change and a feeling of "futility mainly around creativity", where advertisers do not feel "they have got much agency" in a world of algorithms and AI.Indeed, as Chandler acknowledges, in a seven-year career at the IAB, there have been "big moments" including brand safety, fraud and ad-blocking – all of which have had "advertisers questioning the integrity of the performance of digital".So the focus should be on getting people to "rediscover" joy, fun and creativity in digital advertising.Chandler joins Ella Sagar to discuss joy in digital advertising and highlights sessions from the recent Engage conference, including talks from former UK MD for Twitter Dara Nasr and EssenceMediacom's Geoff de Burca and Lindsey Jordan. Highlights03:32: Why joy in advertising is so important and where it has gone 07:15: What would a two-tier dystopian internet look like?11.56: A rallying cry for creativity from EssenceMediacom strategy chief Geoff de Burca 12.38: Former Twitter UK MD Dara Nasr on making the internet fun 15:58: Holding a mirror up to society 19.47: Key takeaways from IAB Engage

A year ago programmatic sales were just 2 per cent of QMS' business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso's Chief Media Activations Officer, Michael Whiteside, thinks even that rise is “undercooked”. He sees programmatic out of home – or pDOOH – making up 20 per cent of the market within two years. That's partly because advertisers are seeking increased efficiency and trying to stretch budgets; partly because programmatic buying brings in a new cohort of advertisers that might have been priced out of traditional out of home; and partly because pDOOH delivers both brand and demand. But Whiteside thinks there needs to be a better understanding of the value that programmatic out of home brings. CPMs, he says, are not the only factor – and advertisers with weak attribution models cannot correctly value the flexibility and targeting afforded by pDOOH – especially if they are comparing it to other programmatic media. Understanding out of home's nuance from a planning and buying perspective remains imperative – and it cannot be lumped in with broader programmatic channels. Hence QMS' teams selling on a “total out of home basis”. Creating sales silos, says Wall, played out badly in publishing's early programmatic days. Either way, some of Essencemediacom's early adopter clients are now pushing 100 per cent of OOH budgets into programmatic, says Group Director Katherine ‘KP' Pochroj, who suggests “remnant inventory … is simply not a thing any more”.  Entertainment and ecom brands, she says, are making major gains from mapping stores and high value audiences through mobile data – and are able to directly attribute sales increases to their programmatic buys. But better measurement, says Pochroj, is required to keep pDOOH's momentum moving. Kinesso's Whiteside thinks the launch of MOVE 2.0 will provide sharper answers – and “highlight the value of each panel”.See omnystudio.com/listener for privacy information.

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosThis week's show is a special episode recorded at the first TellyCast Brand Funded Entertainment Summit in association with 53 Degrees North Media at Advertising Week Europe in London, where brands, agencies marketers and producers came together to debate the key issues and opportunities in brand funded programming.Our guests are Bhav Chandrani - Director of BE Studio at ITV, Adam Middleton, Senior Creative Strategist at Channel 4, Claire Prince, Head of Branded Entertainment at EssenceMediacom, Laura Hopson, Marketing Executive at UTA and Roberta Zamboni, Global Head of Branded Content and Sponsorship at Fremantle. Video interviews with more of our speakers and delegates from the event in the weeks ahead on our YouTube channel so why head over there and hit subscribe. And we'll also be publishing some of the panel sessions as podcasts in the coming weeks so stay tuned for those.Support the Show.Follow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

In this episode, our host Kurt Donnell chats with Nick Hill, Head of Programmatic EMEA for EssenceMediacom, about the buy-side perspective of the industry as it stands today and the importance of company culture and "getting out of the way". Nick's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/nick-hill-776b0b44/ Podcast Website: ⁠⁠⁠⁠⁠⁠https://anchor.fm/freestar⁠⁠⁠⁠⁠⁠ Learn more about Freestar Email: ⁠⁠⁠⁠⁠⁠podcast@freestar.com⁠⁠⁠⁠⁠⁠ Website: ⁠⁠⁠⁠⁠⁠http://freestar.com/⁠⁠⁠⁠⁠⁠ A #PublisherFirst Production

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Catalina Salazar, Global Head of Retail Media at Wolt, a tech company that makes it easy to discover and get the best restaurants and shops delivered to home and the office. Together, she and Stuart explore merchant business growth strategies in delivery apps.

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. Our special guest today is Luis Pedro Martinez, Head of E-Commerce for EssenceMediacom, a company committed to radically improving the value and relevance of advertising for the benefit of brands and consumers. Together, they explore the evolving landscape of omnichannel measurement and uncover insights that will shape the future of the industry.

On this week's Campaign news podcast, tech editor Lucy Shelley and media editor Beau Jackson discuss the top stories of the past week including:Accenture Song's Unlimited acquisitionM&C Saatchi's new strategyMonzo signing AnalogFolkHavas Media Network's new centralised planning teamInterview with EssenceMediacom's Kate RowlinsonAlso coming up for the week ahead: the Mail Metro Media football tournament, Campaign Experience Awards (17 April) and Campaign Media Awards (18 April)Note: When discussing Havas Media Network's Connected Planning Hub it is stated that the team will run across “All the different Havas businesses.” To clarify, this refers to all businesses which fall under Havas Media Network in the UK which is Havas Media, Havas Entertainment, Havas Market and Havas Play.Further reading:M&C Saatchi nabs McCann's Rob Doubal and Laurence ThomsonM&C Saatchi to consider US acquisitions to bulk up creative network Hosted on Acast. See acast.com/privacy for more information.

In the 6th episode of a special mini-series focused on AI in the workplace, guest hosts Pauline James and David Creelman are speaking with HR Execs and Pros – Jonathan Bergdahl, Rachel Wong and Vimal Sharma. In this discussion we gain practical insights from those who are leading the way and supporting their organizations, from the starting line, and discuss how they are leveraging AI at present, and how they are preparing and supporting their teams and organizations to implement AI effectively.Tune in and Discover: How is ChatGPT utilized in daily work and how does it enhance efficiency beyond just saving time?How are organizations currently leveraging AI capabilities, and how are they preparing to effectively utilize advancements in AI technology?How can HR professionals support employees in adapting to this new technology?Advice for HR professionals who are beginning their journey with AI.About our GuestsJonathan Bergdahl leads the Global Talent Operations function at EssenceMediacom, based in the UK. Rachel Wong is the Vice President, Total Rewards & HR Technology, at Symcor Inc.Vimal is an experienced HR executive and the Vice President of Human Resources for the Canadian division of WIS International. We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.This Episode is Supported by ManpowerGroup Talent SolutionsTalent Solutions combines our leading global offerings RPO, TAPFIN-MSP and Right Management to provide end-to-end, data-driven capabilities across the talent lifecycle. Learn more here. Feature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events

WARC's Alex Brownsell speaks to Rich Kirk, Chief Strategy Officer at EssenceMediacom, and Ian Murray, co-founder of a new consultancy Burst Your Bubble. They discuss new research into ‘signalling' - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The medium is the message. A well-known phrase in this industry, but how do you quantify how much that is true?Richard Kirk, joint chief strategy officer at EssenceMediacom, sat down with Ella Sagar to unpack what this means in practice through new research into "signal strength," which Kirk explained "is very likely to be an enduring thing that does not change much."Kirk also debunked some misconceptions about the correlation between time spent and actual cost of media with how special or trusted consumers perceive a media channel to be.Read Kirk's corresponding Strategy Leaders column: How to map media quality for physical and mental measuresHighlights01:04: What can we learn from God's agency brief?04:40: Signal strength and peacocks08:55: Four big findings13:09: Young people much more open to suggestion of advertising16:39: Two key ingredients for signal strength18:51: Communicating signal strength and outcomes to clients20:19: How to use signal strength in planning31:38: EssenceMediacom's eight "out there" 2024 predictions35:25: Why are you passionate about media?---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderThreads: @TheMediaLeaderTwitter: @TheMediaLeader YouTube: The Media Leader

Explore the most memorable moments and highlights from season one of How I Became. From the most heart-warming scenes to the exhilarating twists and turns, this retrospective journey through season one is sure to showcase the extraordinary elements that contributed to the moments that shaped the essence of season one. Chapters:00:00:00-Ibrahim Kamara 00:05:14-Julian Douglas 00:08:58-Rowan Manning 00:12:59-Sue Unerman Episode 5 - Ibrahim Kamara Ibrahim Kamara's Linkedin: https://uk.linkedin.com/in/ibrahimkamara1 GUAP: https://guap.co/ Episode 6 - Julian Douglas Julian Douglas' Linkedin: https://uk.linkedin.com/in/juliandouglas VCCP: https://www.vccp.com/ Episode 7 - Rowan Manning Rowan Manning's Linkedin: https://www.linkedin.com/in/rowan-manning/ Dentsu Creative : https://www.dentsucreative.com/ Episode 8 - Sue Unerman Sue Unerman Linkedin: https://www.linkedin.com/in/sue-unerman-7945058/ EssenceMediacom: https://essencemediacom.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@HOWIBECAME__⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ We're on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UNIFY⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast. Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unity & Motion⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Credits: Director/DOP: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri

Julia Roberts czy Bella Poarch? Kot czy Rupiński? Nagrywając ten odcinek zapewne uszy piekły niejednego bohatera pudelkowych artykułów! Marta i Kuba, wspólnie z zaproszonymi goścmi biorą pod lupę kwestię tzw. ambasadorów marki. Analizujemy dlaczego budżety reklamowe, tradycyjnie przeznaczane na ambasadorów marek, coraz częściej trafiają do influencerów. Rozwój mediów społecznościowych i analiza danych wpłynęły na ten trend. W końcu czy lajki, komentarze, followersi - czy to nie kuszące vanity metrics w ocenie potencjału nazwiska? A jednak! Dziś zgłębimy proces wyboru gwiazd i indluencerów wspólnie z ekspertami z EssenceMediacom. Stanisław Grabowski i Jarosław Dejneka podzielą się swoimi doświadczeniami i spostrzeżeniami na temat dysproporcji między danymi a rzeczywistością w influencer marketingu. Dejneka, Grabowski, Essence, Mediacom, Essencemediacom, Endorsement, Influencers, Marketing, Celebrities, ROI, SocialMedia, Effectiveness, Trends, Branding, Strategy, Analytics, Recognition, Challenges, Impact, Engagement, Reklama, Marketng, Celebryci, Skuteczność, Trendy, Marka, Strategia, Analiza, Rozpoznawalność, Wyzwania, Zaangażowanie. Goldensubmarine, Marta, Ulman, Jakub, Kwaczyński, podcast, Golden, Submarine, Digital

This week on Connected, Sue and Sacha sit down with EM Global Head of Creative Transformation Nick Palmer. Nick led Global product development and creative innovation at Creative Systems, before assuming his current role as Global Head of Creative Transformation. Nick is primarily responsible for creating content centric strategies for international clients. Nick has worked at MediaCom for the past 18 years; previous roles include Global Head of Product, Head of Social Media Strategy at MediaCom Beyond Advertising in EMEA and International Strategy Director – where his work won at Cannes Lions plus European Effie Gold in 2011.

In the latest episode of our Identity Architects podcast, InfoSum's VP, Corporate Marketing, Ben Cicchetti, sat down with Therran Oliphant, SVP, Head of Data & Technology NA at EssenceMediacom, to discuss privacy, first-party data, interoperability, and more.---Listen to our Identity Architects' Soundtrack Playlist: https://open.spotify.com/playlist/7hxg4NGr6qxDtpbLExAZI9?si=7e239b8cee34490b More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies ---Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq Follow us on Twitter: https://twitter.com/InfoSum

The demise of the third-party cookie and challenges with identifiers present marketers with an opportunity to re-think how they approach targeting consumers with a greater focus on location and context rather than being laser-focused on user-level data. In this episode of Life in pDOOOH, Kelly Merritt, Director: Omnichannel Product Growth Team at EssenceMediacom, talks to Dom Kozak, Head of Programmatic, JCDecaux UK, about the role of location in the planning and buying of cross-channel media. Hosted on Acast. See acast.com/privacy for more information.

This week on Connected, Sue and Sacha sit down with US CEO of EssenceMediacom, Jill Kelly. Jill previously served as GroupM's Global CMO, during these three and a half years Jill led the revitalization of the GroupM brand and its reputation globally, demonstrating the power of brand purpose in driving business growth. The culmination of this work was the creation of the company's Responsible Investment Framework in 2021 to help align the business with its mission to define the next era of media where advertising works better for people. Jill is an accomplished communications and marketing professional, who likes to build teams and help tomorrow's leaders. She has her own personal principle: be the first to take the failures, and last to take the successes.

PRODU Publicidad presenta ReloAd, un espacio para discutir la coyuntura publicitaria junto a sus protagonistas, un espacio para recargarnos una y otra vez de nuevos conceptos. En el octavo episodio de ReloAd, Cristian Vergara conversó con Johay Rodríguez, Product Development Director de EssenceMediacom para Latinoamérica, sobre los retos que enfrenta la industria publicitaria ante la IA: cómo optimizar su potencial al máximo, el progreso alcanzado en la región y cómo transmitir tranquilidad a los profesionales que ven sus empleos amenazados. Radio PRODU se encuentra en RadioPRODU.com

At the beginning of the year, in March 2023, the team from Data Talks attended the Women in Football Be Inspired Conference in partnership with Barclays at Wembley Stadium. Lorraine Moalosi, our Head of Communications and PR joined a panel discussion entitled, "Marketing the game: commercializing women's football". She was joined by Lyndsey Clark, Marketing Specialist at UEFA, Misha Sher, the Global Head of Sport, Entertainment & Culture at Essencemediacom, Maggie Murphy, the CEO of Lewes FC, and Sara Hunter, Senior Commercial Manager, Women's Football at the FA. This incredible panel was hosted by Lisa Parfitt, Co-Founder of The Space Between Sports and a Director of Women in Football.This was such a relevant discussion that the room was filled with keep audiences from wall to wall wanting to hear more about how to go about "marketing the game". Here's a brief summary of some highlights from the session, provided by Women in Football UK:“Knowing your audience is key,” said Lorraine Moalosi, Head of PR & Communication at Data Talks. The appetite for women's football has grown exponentially in recent years and Lorraine told the audience: “We need to dream higher and set higher goals – because we know we can achieve them.”Often women's football is let down by resources, and audience insight data is lacking in the women's game, which makes it difficult for clubs to analyse audiences. Sara Hunter, Senior Commercial Manager, Women's Football at the FA, admired how companies like Amazon obsess over their customers and believes sport can learn a lot from this.Maggie Murphy, CEO at Lewes FC, recalled how her club brought in their audiences: “We had a target audience of ‘unwelcome women' – those who might like the game but have never attended a match because they might not feel welcome.” The values of the club and what you stand for are as important as the product on the pitch, she told us.

Welcome to the Saudi Soccer Show! In this episode, we have a special guest, Misha Sher, the Global Head of Sports, Entertainment, and Culture for EssenceMediacom. Host Nick Webster takes a trip down memory lane, recalling Misha's prediction about a Super League 15 years ago. They discuss how the Saudi Pro League may be the new incarnation of the Super League and explore the potential impact on global football. Misha shares his insights on the Saudi investment in football, the ambitions to play against big clubs worldwide, and the differences between the Chinese and Saudi approaches. The conversation also touches on the young Saudi population's passion for sports, the integrity of the Saudi Pro League, and the importance of creating a sense of competition in sports. Tune in as they delve into the exciting developments in Saudi soccer!

This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in advertising, exploring the ways the industry can create inclusive, meaningful, and impactful change both on and off-screen. Episode Highlights: - The definition of tokenism and its implications in advertising campaigns. - Real-world examples of tokenism's impact on diverse communities. - Personal experiences of our guests, including how tokenism has played out in their careers and campaigns. - The importance of aligning internal policies with external messaging. - Approaches to diversity beyond event-based marketing efforts. - Strategies employed by agencies to tackle tokenism, both internally and in collaboration with clients. - How diverse communities can be actively engaged in the creative process to avoid tokenism. - The Barbie movie, and how it is or isn't helping representation.

In this special episode of The MadTech Podcast, Josh Gallagher, chief operating officer, APAC at EssenceMediacom, joins John Still to discuss AI and its impact on the creative industries.

Ihr habt eine tolle Idee, ein neues Software Produkt wird entwickelt, es ist ganz neu – sowas gibt es auf dem Markt nicht – es muss doch einfach zu verkaufen sein – oder? Harald Petry, mit seinem MSc in International Marketing and Business Development, hat Erfahrung gesammelt im B2B Marketing bei namhaften Agenturen wie GroupM und Expandi. Nun, als Director Agency Partnerships bei AccountInsight (https://www.accountinsight.ai/), arbeitet er mit Kunden wie Microsoft, SAP, Panasonic und Siemens sowie Agenturen wie EssenceMediacom, Mindshare und Wavemaker. Im Gespräch erzählt er welche Hürden es geben kann, um ein neues Software-Produkt zu verkaufen und gibt wertvolle Tipps, wie du diesen Hürden überwinden kannst. Wenn Ihr Themen habt, die Ihr gern in einem Podcast beleuchtet haben möchtet, sendet eine E-Mail an podcast@taktsoft.com. Viel Spaß beim Reinhören und bis zum nächsten Mal! Euer Taktsoft Campus Podcast Team

Havas Media Network took the podcast out of the studio to the DigiAds stage at London's MAD//fest event in July 2023 to record an episode before a live audience.Connecting the festival's theme of “riders of the storm” the macro reality facing consumers, brands and citizens with the need for and consumer desire for ‘responsible advertising” we brought together leading industry voices Jake Dubbins, Founder, Conscious Advertising Network, Hannah Mirza, Founder of The Responsible Marketing Agency and Laura Wade, Global Head of Sustainability Strategy, EssenceMediaCom, with host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Network, to discuss what responsible advertising is and why it matters now more than ever.“We need to recognize our influence and recognize our role in what is happening out there,” underlined Jake Dubbins, citing recent communications from the United Nation's Intergovernmental Panel on Climate Change which stated we are facing a rapidly closing window to secure a sustainable future for all. In light of the global climate and social crises, and from monetized misinformation to rising distrust of media titles, the advertising industry needs to drive and shape a future-facing agenda to build a path forward, carefully examining investment choices and supporting a pluralistic media with diverse voices, heard MAD//fest's audience. We invite you to listen to this meaningful conversation.We'd love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.Reach out to us on our socials: LinkedIn and Instagram. Hosted on Acast. See acast.com/privacy for more information.

This week on Connected, Sue and Sacha sit down with Managing Partner Liam Dawson. Liam has 17 years' experience in the industry with 15 of those spent working here at essencemediacom. Liam worked at News UK for a few years within the commercial sales team, working with agencies to help grow client relationships before eventually coming back to MediaCom. Liam has taken a new role as Managing Partner of the Flutter Group within the TED dept, where he takes leadership responsibilities for various clients including Paddy Power Betfair, Tombola & Sky Bet while assisting with the overall performance of the TED department as a whole.

The team examines a new push for a junk food advertising ban from independent MP Dr Sophie Scamps and the resulting industry response (3:30), before looking at EssenceMediacom exec Pat Crowley's new in-house gig with long-time client, Commonwealth Bank (14:11). Plus, a chat with Rich Curtis on FutureBrand Australia's new B Corp Certificate and its meaning beyond sustainability (20:06). 

The Media Federation of Australia unveiled a hot shortlist of the brands and agencies delivering the best work and business impact in media for 2023, with Lego, NRMA, Campari's Aperol, Netflix and Suncorp among those leading the finalists tally. About 30 advertisers and 20 agencies made the cut of finalists with three marketers among the judging line-up for the 2023 MFA Awards joining Mi3 to unpack why some entries got their likes - and laments. Arnott's CMO, Jenni Dill, Unilever's Director of Digital Marketing, Media and Commerce, Sarah Sorrenson and Deakin Business School's Adjunct Professor and former CMO at Coles and Tourism Australia, Lisa Ronson, reveal their collective observations and scorecards (well some of them) on the standard of work in the past year. See omnystudio.com/listener for privacy information.

Lindsey Jordan is Head of Creative Strategy & Creative Futures here at EssenceMediacom having just started the role in January this year. Lindsey started working for MediaCom in 2005 as a planner/buyer at MediaCom Scotland, then moved to London as a Planner in 2007. Went on to become Strategy Director in 2013 working across a range of brands and categories, from FMCG, to technology, to home, to charity all before taking her current role where Lindsey specializes in making amazing media ideas come to life.

Campaign features editor Matt Barker is joined in the podcast studio by reporter Shauna Lewis and tech editor Coral Cripps to chat through a couple of news stories that have caught their eye this week.The trio discuss British Vogue's editor-in-chief Edward Enninful's comments about adverts and inclusivity and the launch of the Lexus "Crack the case" campaign, an online gaming experiece created with The & Parternship and creative studio Coffee & TV.Elsewhere, UK editor Maisie McCabe chats with some of the big winners from last week's Campaign Media Awards.Zenith chief executive officer Natalie Cummins and managing director Jon Stevens talk about the agency's impressive six-gong haul, including Agency Team of the Year,They're joined by EssenceMediacom's creative futures lead Holly Carters, following the agency's four awards for its work with eBay and ITV's Love Island, including the Grand Prix for Campaign of the Year.Further reading:Campaign Media Awards: winners revealedEditor-in-chief of British Vogue has 'turned down ads' over inclusivityLexus online game offers chance to win ‘hoverboard' NFT Hosted on Acast. See acast.com/privacy for more information.

This week on Connected, Sue and Sacha sit down with Kristen Gower who is Global President at EssenceMediacom. In 2022, Kristen established Mediacom's dedicated B2B practice building a team that provides end-to-end scaled marketing solutions to a new generation of marketers, leveraging strategic expertise, audience and customer marketing, data orchestration and advanced analytics with an in-depth understanding of each clients' business needs. As a member of the Global and US EXCO teams, Kristen collaborates with leaders across the globe to drive revenue and client acquisition.

Misha Sher, a sports marketing veteran, author, lecturer with a unique background and great stories from working with Pele to many other big sports properties and brands. We are going deep why brands engage with sports, esports/gaming, women's sport and how to activate it, athlete marketing and unpacking his current role as Global Head of Sport, Entertainment and Culture at MediaCom (now called EssenceMediacom and part of WPP's GroupM).    Key Highlights Born in Ukraine, immigrating to the US at the age of 13, culture shock, didn't speak the language.  Football/Soccer was his language and helped him to integrate Dream to be a pro Footballer cut short, first job in Banking in Boston – start making a living Next stop Masters Degree in Football in Liverpool – back to his passion – thesis on Premier League Clubs in North America Soccerex – Director of Business Development – helping expand to Singapore and new commercial ideas, ie cities paying host fees Short sting as Ranger Football Club as Global Partnership Director – some lessons from it Entering MediaCom – short intro on the company being part of WPP's GroupM – managing billions of dollars of advertising money Media agency investing in traditional media channels, agency starting to offer new services to take “customers” (Brands) into sport and other entertainment spaces Sports marketing agencies and Media Agencies, from partners to rivals Pele – amazing opportunity to represent him for several years to help build his brand and create commercial opportunities (Pele was 72 at the time). Brazil about to host the FIFA World 2014 and Olympics 2016 – most iconic Brazilian sports star – building his brand by association with other iconic brands (Coca Cola, Emirates, Hublot, Procter & Gamble, etc) Amazing networking by being around him and meeting Heads of States to CEO's  - signing multi years, multi million dollar deals for him – managing and maximizing his time Some personal stories about Pele, the Legend and the man he was Deploying Clients Money – over USD 1 billion in his career across B2C and B2B opportunities -  value creation is the key Transactional nature of industry vs “why” would/should the fan/customer care and what is the best vehicle to achieve the client's objectives “As a brand, don't disrupt what people love, be the thing what people love” -  Eintracht Frankfurt sponsor example (Indeed), perfect alignment with club Discussion about lack of understanding and budgets beyond the initial budget to buy into a property by many brands – ratio spending on activation Balancing risk factors for brands between engagement in athletes, clubs/teams and leagues, different risk vs rewards Athletes and influencers becoming “media platforms”, huge social media reach and the opportunity for brands Gaming/Esport/Web3, where are the opportunities for brands – examples and discussion about future growth Growth of Women's sport, the importance and opportunities for brands Working on new book  – (working title) “From Athlete to Enterprise” – how to build a personal brand and build sustainable future incomes        About Senior commercial & marketing executive with more than 15 years international experience developing some of the most iconic brands, rights holders and talent. Having operated at the cross section of sport, media, tech, talent and advertising, have an intrinsic understanding of how to unlock growth to drive commercial and strategic objectives. Have advised on strategic direction, negotiation and execution of more than £1B in partnerships across sport & entertainment in more than 40 markets. Strong business leader, with track record of building and managing diverse teams while operating in a multifaceted global organization. Possess a considerable global network of C-suite executives across sport, music, brands, governments, media owners and agencies. Passionate about embracing disruption and driving industry innovation, with opinions regularly featured in major media outlets (CNN, The New York Times, The Wall Street Journal, Sport Business Intl). Co-Author of a best-selling book, ‘Art of Branded Entertainment', exploring the future of uninterrupted marketing. Specialties: Leadership, Strategic planning, Marketing & Brand strategy, Business growth, Commercial partnerships, Revenue generation, Sport & Entertainment strategy and activation, Public speaking, Pitching, Sales & Business Development, Talent Management, Negotiation, Brand building. Clients include: Toyota, Coca-Cola, American Airlines, Dell, Shell, indeed, Skoda, Subway, Hotels.com, BAT, Allianz, GSK, Fonterra, Sony PlayStation, Beats by Dre, Richemont, Pelé, Brian Lara, Eniola Aluko, Liverpool FC, Watford FC.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

On this week's MadTech Podcast, Laura Wade, EssenceMediacom's VP, content and innovation EMEA, joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss sustainability within the ad tech industry, focusing on consumer demands around ESG in the UK, Walmart's foray into tech, Character.AI's $1bn valuation and more.

This week on the Connected Podcast, Sue and Sacha sit down with EssenceMediacomX CEO Ryan Storrar. Ryan was appointed CEO of Essence EMEA in 2022, and now works as Global Chief Media Solutions Officer across EssenceMediacom and CEO of EssenceMediacomX. Ryan joined Essence in early 2016, and led the development of Essence's media practices with a particular emphasis on the use of bespoke data and technology which drive outcomes for brands which include Google, NBC Universal, BT, and others. Under his leadership, Essence's approach has gained industry recognition which notably includes being named by AdExchanger as the No. 1 programmatic agency in the world.

This week on the Connected Podcast, we sit down with EssenceMediacom Global CEO Nick Lawson after his time visiting some of the offices across the world. We discuss the merger now a month in and his overall hopes for the year ahead.

https://www.essencemediacom.com/ Jill Kelly's background as a chief marketing officer makes her uniquely positioned to bring the recently merged EssenceMediacom to market as a new brand.Kelly, who was tapped for the role in August, has been working behind the scenes to fine-tune the agency's combined positioning and branding, which launched in the market on Jan. 31. She talks about an offering where marketers “don't have to choose” between scaled media buying and precision marketing. In this episode, Kelly also discusses her passion for advocating for diversity as an Asian-American female CEO and how under her leadership, the newly combined EssenceMediacom will push the boundaries on incorporating diversity into business decisions.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS

John Lewis has split up with its long-serving advertising agency Adam & Eve/DDB after the retailer called for a creative review. Campaign editor in chief Gideon Spanier discusses the move with media editor Arvind Hickman,.Agency pay has been a hot topic for adland with a recent study by the Advertising Association (AA) suggesting agency pay had declined in real terms in recent years despite increases in ad spend. The AA's talent and inclusion lead Sharon Lloyd Barnes discusses the research findings with Campaign's premium content editor Nicola Merrifield.Also, EssenceMediacom's global CEO Nick Lawson talks about the merger of Essence and Mediacom and what it means in the UK where the agency will operate as two separate entities to avoid client conflicts.Running order1 min - Agency pay27:12 - Adam & Eve/DDB splits up with John Lewis33.50 - EssenceMediacom's Nick Lawson Hosted on Acast. See acast.com/privacy for more information.

News involving CEOs at EssenceMediacom (1:08) and Host/Havas (5:53) leads the news this week, though for one agency, its path forward is less clear than for the other. Then, after months of speculation, former Aldi head marketer Mark Richardson has re-emerged at Marley Spoon (10:10). The team chats about what his new role might look like before founder and global CEO of AKQA, Ajaz Ahmed joins the podcast to discuss AI, solving problems for a software giant aged 15, and why he's not hot on the metaverse (14:13).

This week on the Connected Podcast, Sue and I talk with Claire Prince. Claire is Director and Head of Branded Entertainment here at EssenceMediacom having worked in the role since for just over a year. With over a decade of successfully developing factual TV concepts for international broadcasters Claire has spent the last 5 years working with global brands (both in-house and at agencies) creating original and purposeful film and podcast content. She also has a deep knowledge and interest in traditional broadcast TV, social media and multiplatform entertainment output.

The story… Growing up the youngest child, Sue learnt from a young age that hierarchy wasn't for her, this later allowed Sue to break the norms within the workplace and try different approaches in order to succeed. In her teenage years, becoming an introvert meant Sue often felt quite lonely, concentrating on her studies and her love for history allowed Sue to focus on her techniques rather than networking which later benefited her career. Sue then began her career at The Media Business as the Head of Strategic Planning in the 90's. Now Chief Transformation Officer of (the newly merged) EssenceMediacom, which has  over 10,000 employees. With her years at Mediacom, Sue has seen the company grow from revenues of    £44 million in 1990 to £2 billion in turnover now. Opening up about motherhood, Sue discusses the challenges of being a young working mother and the guilt of not being able to give her all to every aspect of her life. A friend suggested one way to deal with the anxieties of everyday life – meditation. Sue has been meditating for nearly 25 years now, shereveals the importance of practising mindfulness and just taking 10 minutes in your day to relax. Also, an author of 3 bestselling books, Esquire named Sue's latest book "The most important business book of the year", Sue is no stranger to breaking the glass ceiling and driving for more equality within the workplace. To hear Sue open up about her successful career, her love for history, music and media, and valuable advice on how to reach the top, listen to this episode of the How I Became podcast. Would you like a coach to help you achieve your goals faster? Apply for a coach here: https://weunify.co.uk/coach Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠X⁠ and ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor:  Catherine Singh

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, EssenceMediaCom's Chike Ume takes us through The Great AI Experiment, Anti-Establishment Is The New Establishment, and Hedonism (f*&k-it vibes). You can find Chike here: https://www.linkedin.com/in/chikeume/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

The past several years, holding companies have been mashing together sister agencies in a Frankensteinian way, (see: VMLY&R, Wunderman Thompson and now, EssenceMediaCom). Adweek senior agencies reporter Olivia Morley goes down an ad industry rabbit hole with three agency experts to find out how the industry ever became this confusing and why the old way doesn't work for today's clients. See acast.com/privacy for privacy and opt-out information.

At the end of April Campaign broke the news WPP was planning to merge its Essence and MediaCom agencies. The network will employ a combined 10,000 people across 125 offices around the world and manage $25bn (£19.7bn) in billings. Hear Group M's global chief talk about the rationale behind the merger. This episode is hosted by Campaign media editor Arvind Hickman. He is joined by UK editor in chief Gideon Spanier and UK editor Maisie McCabe. The trio also discuss recent ads from Tena, B&Q and the V&A. See acast.com/privacy for privacy and opt-out information.

Welcome to the very first edition of the new EssenceMediacom Connected Podcast. Sue Unerman, Chief Transformation Officer at MediaCom and Sacha Owusu, PRO Account Director at MediaCom sit down with the new Global CEO of EssenceMediacom, Nick Lawson. Starting his career with the agency as a media planner at The Media Business Group in 1991, he has risen through the ranks to lead the business, firstly as CEO of MediaCom UK in 2006, as CEO of EMEA in 2008 then COO Worldwide in 2019 and most recently Global CEO in 2020. We discuss the merger, opportunities and benefits for both companies plus his unconditional love for Bordeaux.

Chike and Harrison dive into the Metaverse. Discussing key issues that brands and marketers should consider before doing the same. Issues like access, self expression, and mobile web fidelity. (A point ironically emphasized by a small WiFi glitch in the first few minutes of this recording - thanks Spectrum.) To accountability, ownership, and the fallacy of a decentralized experience.Finally, they review recent brand activations in the space with a simple filter that works just as well in the virtual world as it does in the real one. Are you solving a problem?Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.

On this week's Mumbrellacast, Andrew Banks, Emma Shepherd, and Kalila Welch join host Calum Jaspan to discuss Elon Musk purchasing Twitter (17:10), and how Australians' TV viewing habits are changing (25:41). Plus, in part one, GroupM AUNZ CEO Aimee Buchanan chats about the creation of EssenceMediacom and her busy first six months in charge (01:45).