Podcasts about omnichannel strategy

What if your favorite email marketing strategies are actually holding you back? It turns out, there's a solid chance they might be. Dive deep into the world of marketing and sales with Lou Diamond and special guest Jennelle McGrath, the powerhouse behind Market Veep, in this illuminating episode of Thrive Loud. Together, they unlock the secrets behind thriving manufacturing companies and discover the "smarking" strategies that transcend typical marketing tactics. Key Highlights: Discover Jennelle's journey from a solopreneur to leading Market Veep, and how they became a HubSpot diamond partner and a two-time Inc 5000 fastest-growing company. Uncover why manufacturing companies are the heart of her passion and what sets them apart in the business world. Learn about the revolutionary integration of AI in marketing, from automating content creation to optimizing client interactions. Gain insights into perfecting email marketing strategies with the right segmentation and personalized content. Jennelle and Lou's discussion is filled with real-world insights and actionable strategies to elevate your business operations. Tune in with an open mind, and see how these transformations could apply to your industry or niche. Timestamped Overview 00:00 Cross-Industry Insights & Inspiration 05:20 Collaborative, Omnichannel Marketing Strategy 10:22 Effective Email Marketing Strategies 12:30 HubSpot's AI Content Evolution 15:41 Exploring Diverse Paths to Happiness 20:02 Highlighting Market Veep Agency   Follow Us:

Cristina Nuñez didn't just break into the beauty industry—she's redefining who gets to shape it. She started her career in traditional finance and private equity, but craved something more personal and creative. So she rolled up her sleeves and jumped into roles that strategically built beauty brands, including Laura Geller and Clark's Botanicals. Now, as co-founder and General Partner of True Beauty Ventures, Cristina is rewriting the VC playbook for the industry—one founder, one investment at a time. She's not just writing checks for beauty startups; she's building trust, offering strategy, and standing shoulder-to-shoulder with brands like K18, Crown Affair, and Moon Juice. In a fundraising climate where doubt often outweighs belief, Cristina is proof that clarity, conviction, and heart still win.In this episode, she opens up about dealing with loss, pivoting with purpose, and what it really takes to be investment-ready in today's beauty and wellness space. Whether you're a founder looking for funds right now or still in the visioning stage, this conversation will change how you think about scaling, pitching, and the power of leading with empathy.Timestamps:[00:00] Introduction[00:57] Cristina's path from finance to beauty[02:56] Why she left investing to build brands[04:00] Personal turning point: her father's diagnosis[06:54] Launching True Beauty Ventures[08:49] Doubts from male investors and pushing through[10:54] The case for more diverse funders[11:47] What is venture capital?[12:56] How True Beauty Ventures is different[15:45] The five P's of investment readiness[17:45] What do investors look for in founders?[20:47] Misconceptions about working with investors[22:47] How to build trust with VCs[24:44] Focus, prioritization, and saying no[26:45] How to get on an investor's radar[30:45] Why founder prep matters in fundraising[31:44] How early-stage valuation actually works[34:45] Common mistakes founders make[36:47] Why tight assortments win in beauty[39:45] The danger of low product margins[42:47] The value of founder business acumen[44:47] Cristina's morning routine and wellness habits[48:45] Advice for founders raising capital nowTo learn more about Cristina, follow her on Instagram and LinkedIn.Resources Mentioned:True Beauty Ventures | WebsiteK18 Biomimetic Hairscience | WebsiteCrown Affair | WebsiteMoon Juice | WebsiteEquinox | WebsiteL Catterton | WebsiteClark's Botanicals | WebsiteTengram Capital Partners | WebsiteLaura Geller Beauty | WebsiteClark's Botanicals | WebsiteYouthforia | Website JumpStart Beauty Brand with Rohit Banota Episode 7 on What Beauty Founders Don't Know with Cristina Nuñez | Spotify or AppleFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

The episode, recorded live at Shoptalk in the Berns Communications Group media room, opens with Steve Dennis and Michael LeBlanc surveying a broad sweep of headline-grabbing developments in the retail world. They highlight continued uncertainty around recently imposed tariffs and resulting economic ripples, as major international trade disputes stoke inflationary concerns. Stock market volatility factors heavily into the conversation, with the co-hosts noting how certain retail sectors—particularly home furnishings and high-end goods—may feel the pinch as shoppers tighten budgets.  Target's declining foot traffic draws focus as the hosts weigh whether brand controversies or stiff competition might be to blame. Next meet Barrie Scardina, President, Americas Retail Services at Cushman & Wakefield, who brings a fresh perspective born of decades in the retail industry. Her vantage point on commercial real estate challenges the traditional narrative of a “retail apocalypse.” She explains how, despite headlines about store closings, overall U.S. vacancy rates are incredibly low—largely because new construction has slowed and new types of tenants (from wellness providers to entertainment concepts) are snapping up available space. Barrie describes a rising tide of “experiential” retail, with everything from boutique fitness and medtail services to immersive brand pop-ups fueling a renewed sense of purpose in physical locations. She underscores how mixed-use developments and adaptive reuse—especially of outdated mall anchor spots—are revitalizing communities and increasing foot traffic. By blending residential, office, dining, and retail, these centers offer a lifestyle-oriented experience that resonates with modern shoppers. Ultimately, Barrie's insights challenge conventional wisdom, suggesting that success in retail real estate hinges on tapping into evolving consumer demands, fostering a community connection, and creating spaces that balance function with memorable experience. AboutBarrie Scardina joined global real estate solutions firm Cushman & Wakefield as Executive Managing Director and Head of Retail Services, Americas, in November of 2019, leading brokerage teams to deliver optimal solutions to retailers and brands. In 2022, Barrie was elevated to the role of Regional President, Northeast, leading brokerage and services across all service lines. In 2023, she took on the challenge of President of Americas Retail Services, Agency Leasing and Alliances, partnering across office, industrial and retail to provide nuanced client solutions. Barrie is consistently focused on delivering value to clients by serving as a trusted advisor and incorporating data, analytics, and business valuation as part of her strategies. This unique approach to client relationships ensures that the firm delivers against client goals, optimizing outcomes and mitigating risk. Barrie is results-oriented and remains focused on transforming the real estate landscape by strategically driving revenue, identifying operational efficiencies, and growing profitability. Prior to her appointment at Cushman & Wakefield, Barrie spent three decades leading vital retail initiatives across a variety of world-class organizations, including Polo Ralph Lauren, Liz Claiborne, The Children's Place and Tory Burch. She brings more than 15 years of executive experience to her current role with the firm, including expertise in creating long-range strategies, business forecasting, omni-channel inventory management, and system implementation and integration. Most recently, Barrie was with Calvin Klein, where she led the company's North American Retail Division as President, setting strategic direction for merchandising, consumer experience and operational improvements. Throughout her career, Barrie has focused on mentoring and developing talent and creating cultures that foster collaboration and equality. She is the executive sponsor for Cushman & Wakefield's Women's Integrated Network and serves on two diversity committees focused on improving the employee experience.AffiliationsGraduate of the Wharton School of Business' Philips Van Heusen Global Leadership Program (2017)Board Member of Safe Horizon (2017-2019)Member of Women's Retail Leadership Circle (WRLC)Member of the International Council for Shopping Centers (ICSC)Member of CHIEF Private Women's NetworkExecutive Sponsor of Cushman & Wakefield's Women's Integrated Network National ChapterMember of CREW NY; Participant at National levelRecognized by Globe St. as a Woman of Influence (2020) About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Digital CS consultant Holly Goodliffe joins the Digital CX podcast to share her journey from the nonprofit world to tech leadership and discuss the evolving role of digital CS in complex, stakeholder-rich environments. She and Alex explore how simplifying digital engagement, deploying timely CTAs, and adopting a Scrum mindset can empower teams to drive smarter, scalable customer experiences.Chapters:Complexity, stakeholders, and collaboration  Navigating toes and turf wars  Building trust through shared strategy  Key traits of successful digital leaders  What Holly's clients are asking for now  Digital doesn't have to be daunting  Spotify Wrapped vibes for B2B  The data dilemma and simple starts  Omnichannel kindergarten vs. strategy  The art of simple, timely CTAs  Scrum mindset for digital execution  Staying smart with content and courage  Enjoy! I know I sure did…Holly's Linkedin: https://www.linkedin.com/in/hollygoodliffe/ Thank you to our sponsor, QueryPal!QueryPal is an incredible platform for support leaders who want to optimize their operations! Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

TakeawaysUnified commerce connects backend systems with front-facing channels.Consumers expect a seamless shopping experience across all channels.Mobile apps are essential for loyalty and customer engagement.Unified commerce helps retailers meet customers wherever they are.Data integration is crucial for personalized customer experiences.Retailers must unify their channels to remain competitive.A clear strategy and roadmap are essential for successful unified commerce execution.Data quality and management are foundational to unified commerce success.Customer-centric approaches are vital for enhancing the shopping experience.Retailers must adapt to changing consumer expectations and preferences.Unified commerce is not optional; it is essential for retail survival. Chapters00:00 This Week in Research: New Reports and Data02:05 Understanding Unified Commerce04:58 Consumer Behavior and Channel Integration05:30 The Role of Mobile Apps and Social Commerce06:32 Commerce Infrastructure Solutions12:15 Customer Experience and Engagement Solutions18:05 Shopper Data Integration Solutions25:12 Sales and Operations Solutions27:09 Unified Commerce: The Backbone of Retail Operations29:51 Supply Chain and Inventory Management: Ensuring Availability36:47 Challenges in Implementing Unified Commerce47:06 Strategies for Executing Unified Commerce53:43 The Future of Unified Commerce: Adapting to Change Discover technology companies globally that provide unified commerce solutions with the Retail-Tech Landscape: Unified Commerce from Coresight Research.

Time might be Fossil's business, but creating seamless experiences across 65 global markets is their superpower.Join hosts Chuck Moxley and Nick Paladino as they talk with Chayse Joubert, Former Senior Director of Digital Transformation at Fossil Group. Drawing from his experience launching 65 localized websites in a single year and leading digital innovation for iconic brands like McCormick & Company, Whole Foods, and grocery retailer H-E-B., Chayse shares invaluable insights on creating true omnichannel experiences, building digital shelf excellence, and using AI as a tool rather than a replacement for human expertise.Key Takeaways from this episode:Your customers don't think in channels – they want seamless experiences wherever they engage with your brand.Global expansion demands more than logistics, it includes navigating country-specific regulations, accounting rules, and cultural nuances.Treat AI as another tool in your toolkit and not as a job replacement.Want more tips and strategies to create frictionless user experiences? Subscribe to our newsletter below!https://www.thefrictionlessexperience.com/frictionless -Fossil Group's Website: https://www.fossilgroup.com/Chayse's LinkedIn: https://www.linkedin.com/in/chayse-joubert-20530151/Chuck's LinkedIn: https://www.linkedin.com/in/chuckmoxley/ Nick's LinkedIn: https://www.linkedin.com/in/npaladino/Chapters:(00:00) Introduction(00:42) Football Discussion(05:50) Chayse's Role at Fossil Group(09:00) Strategic Growth Planning Process(11:00) Watch Talk(16:00) Customer-Focused Philosophy(19:30) Digital Innovation and Omnichannel Strategy(21:10) Digital Shelf Excellence(26:00) Social Media as a Sales Channel(28:00) Global Website Expansion Challenges(32:20) H-E-B Experience and Project Management(36:30) Digital Myths: Omnichannel vs Channel Split(37:40) AI as a Tool, Not a Replacement(43:00) Conclusion

Meera Bhatia's career is a masterclass in transformation, bridging the worlds of technology and retail. She started at Microsoft, Expedia, and LinkedIn, where data and innovation were king. But instead of staying in the tech lane, she saw something others didn't: the power of technology to reshape the retail landscape. Now, as the Chief Operating Officer of Fabletics and President of TechStyleOS, Meera is rewriting the rules of fashion commerce. She doesn't just oversee growth, technology, and supply chain operations—she orchestrates them, weaving AI, data, and personalization into an omnichannel experience that keeps millions of members engaged. In an industry where trends come and go, she's building a model designed to last. Her approach is simple but powerful: Meet the customers where they are, innovate fearlessly, and always stay ahead of the curve. Meera's leadership includes roles at Stella & Dot and Savage x Fenty, where she merged consumer insights with digital strategy. She lives in Los Angeles, where she balances the intensity of scaling brands with embracing wellness and staying active.Timestamps:[00:00] Introduction[01:17] Meera's transition from tech to retail[02:41] The role of technology in modern retail[04:03] Understanding customer needs through data[05:26] How Fabletics' membership model drives engagement[06:48] Challenges and benefits of a subscription-based business[08:14] Why personalization is crucial in e-commerce[09:37] Leveraging AI for better customer experiences[11:02] How businesses can start small with AI[12:29] The importance of an omnichannel retail strategy[13:53] The role of physical stores in digital-first brands[15:21] How online presence boosts retail locations[16:44] Leadership strategies for collaboration and empowerment[18:07] The importance of assuming the best intent in teamwork[19:33] How to scale a brand while staying agile[21:09] Why hiring the right people is key to business success[22:46] Investing in the most critical areas of a business[24:13] How Meera stays resilient as a leader[25:38] Balancing work and wellness for long-term success[27:04] Why mindset is everything in businessResources Mentioned:Fabletics | WebsiteSavage x Fenty | WebsiteStella & Dot | WebsiteFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media?Having held roles in various countries and grown businesses globally, what unique challenges and opportunities have you encountered in different markets? How do you approach adapting CPG strategies to diverse consumer behaviors and market dynamics across countries? In the realm of new Shopper & Consumer Experiences, could you highlight a specific initiative or innovation that you've been involved in, either at Colgate Palmolive or Bimbo Bakeries, which significantly impacted customer engagement and satisfaction? How do you foster a culture of innovation within a large CPG organization?You've successfully grown businesses from $0 to $500M+ twice. What are some key principles or leadership strategies you believe contributed to this remarkable achievement? How do you balance the responsibilities of a P&L role with the need for continuous innovation and adaptation in the fast-paced CPG industry? 

Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he's transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer brand that prioritizes customer education, trust, and a seamless purchasing experience. Jared discusses actionable insights on how Tire Agent balances profitability, personalization, and customer loyalty in an industry known for infrequent purchases.

Welcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS solutions, and how businesses can better integrate technology to drive efficiency and sales. Ron discusses actionable insights on balancing innovation, reducing tech bloat, and making technology a true business enabler rather than a distraction.

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear and Director of Retail Operations, Jordan Ripley. This will be our very last episode of 2024 and we are closing out the year with a bang.  We reached out to all our podcast guests from 2024 and asked them two thought-provoking questions: What's been the most impactful change/development in our industry from this year and why? What's something in our industry that excites you the most for next year? Over a dozen industry experts shared their insights, highlighting the trends, challenges, and opportunities shaping the landscape. To break it all down, we've invited two sharp minds to join the discussion: Russ Dieringer from Stratably and our very own Ross Walker. Together, we'll dive into the themes that emerged from these conversations and explore what they mean for the future. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Russ, and Ross discuss: AI & Personalization: Over 60% of past guests identified AI as a top trend. AI is enabling personalization at scale with negligible costs. Ross Walker observes more personalized ads, suggesting deep-level data scraping. Russ Dieringer predicts higher e-commerce conversion rates by 2025 due to personalization. AI's Impact on Retail: Amazon and Walmart are moving towards personalized sites and deals. AI-generated personalized product titles and shopper journeys are evolving. Big brands may face challenges with extensive approval processes, benefiting smaller, agile brands. Retail Media & Ad Spending: Amazon continues to dominate in retail media and gross merchandise value. Discussions on shifting ad budgets, with brands preferring Amazon's scale. Mention of cross-channel media measurement and incrementality. Market Dynamics: Walmart's strengthening position in grocery, competing with Amazon. TikTok's transformation into a commerce platform. Retailers like Home Depot (home goods) and Chewy (pet supplies) find niche success. AI & Product Visibility: High-quality content on product pages influences AI-driven search results. Tools like Rufus can summarize reviews but pose visibility control challenges. Adoption of Omnichannel Strategies: Integration of online and in-store experiences, with Walmart leading. Amazon's gradual integration of data pipelines with Whole Foods. Future Trends: Emerging AI tools to enhance product detail page (PDP) measurement. Potential transformation of retail strategies by AI by 2025. Excitement for further discussions on retail media and marketplace trends in 2025.  

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195. In this episode of Retail Media Moguls, Stuart Adamson welcomes Dany Satine, Group Head of Retail Media and Digital Platforms at Kingfisher PLC. Dany shares insights into Kingfisher's retail media journey, from pandemic-driven digital acceleration to building data-driven omnichannel capabilities across multiple European markets.

Join Matt Edmundson on the eCommerce Podcast as he delves into the world of online retail with Aman Amandeep Singh from Cronix, a full-service eCommerce agency. Discover insights on choosing the right eCommerce platform, from Shopify to BigCommerce, and learn about the latest trends in omnichannel strategies and content optimisation. Don't miss this engaging discussion on how to enhance your online store's performance and reach---Timestamps:0:00 Intro9:17 Choosing the Right eCommerce Platform10:39 BigCommerce's B2B Advancements13:03 Shopify's Restrictions on High-Risk Products17:56 Challenges with Wix for E-commerce20:40 Shopline's Rise in the UK25:18 Emerging Trends in eCommerce27:12 Custom Content and Landing Pages28:53 Enhancing Product Pages for Better Conversion35:51 Evolving Omnichannel Strategies41:57 Effective Website Migration Strategies---Key Takeaways:1. Choosing the Right eCommerce Platform: Amandeep highlights the importance of selecting an eCommerce platform based on specific business needs. For those starting out with straightforward requirements, platforms like Shopify are recommended for their ease of use and community support. However, for businesses with more complex needs, such as B2B functionalities or custom payment integrations, platforms like BigCommerce or self-hosted solutions like WooCommerce and Magento might be more suitable. This advice underscores the necessity of aligning platform capabilities with business objectives.2. Enhancing Product Pages with Rich Content: Amandeep advises investing in rich content for product pages, especially for best-selling items. This includes detailed descriptions, use cases, benefits, FAQs, and high-quality images or videos. Such enhancements can improve customer understanding and potentially increase conversion rates. He also mentions the importance of maintaining unique and engaging content to stand out from competitors who might use generic manufacturer descriptions.3. Omnichannel Strategy and Social Commerce: Amandeep discusses the growing importance of an omnichannel strategy, which involves selling across multiple platforms like Amazon, TikTok, and Walmart, in addition to one's own website. He notes the increasing trend of social commerce, particularly on platforms like TikTok, where users are more inclined to make purchases directly. This advice highlights the need for businesses to diversify their sales channels to reach a broader audience and adapt to changing consumer behaviours.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

  If you're feeling frustrated by the lack of engagement and response from your prospecting efforts, then you are not alone! Are you using the right tools to measure your sales team's success? Discover the surprising method top leaders use to identify the most effective sales tools, and how it saved a business a quarter million dollars. It's time to rethink your sales tool strategy. Are you tired of spending hours crafting personalized messages only to get minimal results? Let's turn that frustration into success. Keep reading to find out how. In a captivating narrative, Mike Curliss, the VP of Sales, shares his eye-opening journey of grappling with the daunting task of improving email engagement rates. He paints a vivid picture of the challenges faced when buyers questioned his location during conference calls, igniting a quest for innovative solutions. With a hint of nostalgia, Mike reflects on the timeless advice from his mentor about the significance of personal connections, drawing parallels to the modern virtual world. Through engaging storytelling, he unveils the pivotal role of virtual backgrounds in sparking conversations and establishing rapport in the digital landscape. As he delves into the art of personalization and delivering value in email prospecting, Mike's insights resonate deeply, offering a compelling narrative of the struggles and triumphs in the realm of modern sales strategies. His tale serves as an inspiring beacon for sales professionals, offering valuable tips and lessons learned from navigating the complexities of prospecting and fostering genuine engagement in an ever-evolving digital landscape. A fool with a tool is still a fool. - Mario Martinez Jr. In today's episode, we feature a webinar between our CEO Mario Martinez Jr, and Mike Curliss is the Vice President of Sales at Maximizer, bringing extensive experience in CRM utilization and sales strategy development. With a career spanning over two decades, Mike has established himself as a seasoned professional in leveraging collaboration tools to enhance sales team productivity and customer engagement. His expertise lies in driving successful prospecting efforts and improving email engagement rates, making his insights crucial for sales professionals aiming to elevate their prospecting effectiveness and communication strategies. In this episode, you will be able to: Boost Email Engagement: Learn how to skyrocket your email engagement rates and stand out in your prospects' inboxes. Elevate Sales Call Presence: Uncover the power of using virtual backgrounds to create a professional and engaging environment in sales calls. Streamline Sales Strategy: Discover the seamless integration of CRM systems to supercharge your sales strategy and drive better results. Maximize Omnichannel Engagement: Master the art of omnichannel sales engagement strategies to connect with prospects across various touchpoints. Measure Sales Tool Impact: Uncover effective ways to measure the ROI of your sales tools and optimize your sales efforts for success.   The key moments in this episode are: 00:00:00 - Challenges with Email Prospecting 00:03:29 - Importance of Virtual Backgrounds 00:04:18 - Using Teams for Collaboration 00:07:34 - Enhancing Email Engagement 00:13:46 - Efficient CRM Integration with Outlook 00:14:15 - Maximizing CRM Integration with Outlook 00:15:14 - Leveraging LinkedIn for Sales Outreach 00:17:50 - Applying Sales Methodology to Multiple Channels 00:19:22 - Building Effective Referral Networks 00:23:31 - Balancing Automation and Personalization 00:28:58 - Applying Sales Principles to Social Media Channels 00:29:56 - Role of TikTok in B2B Sales 00:31:35 - Integrating Tools with CRM for Sales Leaders 00:35:24 - Strategies for Increasing Sales Rep Productivity 00:42:31 - Improving Buyer Engagement through Omnichannel Strategy 00:43:11 - Importance of Multi-Channel Selling 00:44:14 - Evolving Touch Point Strategies 00:45:49 - Utilizing Video for Engagement 00:47:28 - Importance of Inbound Leads and Follow-up Timestamped summary of this episode: 00:00:00 - Challenges with Email Prospecting Mario discusses the challenges of email prospecting, with less than 3% engagement rate. Personalization, value, and a call to action are highlighted as key factors to improve email response rates. 00:03:29 - Importance of Virtual Backgrounds Mario emphasizes the importance of virtual backgrounds in sales conversations, sharing how it can engage buyers and start conversations. Personalization to the individual and value delivery are key elements for successful engagement. 00:04:18 - Using Teams for Collaboration Mike shares insights on using Teams for communication and integration, both internally and externally. He emphasizes the importance of visibility, quick information sharing, and integration with CRM for effective collaboration. 00:07:34 - Enhancing Email Engagement Mario provides tips for enhancing email engagement, including the PBC sales methodology, with personalization, value delivery, and a call to action. Efficient use of emails within a CRM and meeting users where they work are also highlighted. 00:13:46 - Efficient CRM Integration with Outlook Mike discusses efficient CRM integration with Outlook to meet users where they work. He emphasizes the importance of syncing up information and allowing sales reps to operate in their preferred workspace for maximum efficiency. 00:14:15 - Maximizing CRM Integration with Outlook Mike discusses the importance of integrating CRM with Outlook to streamline sales reps' administrative tasks. He emphasizes the need for sales leaders to see all activities in the CRM for better oversight and productivity. 00:15:14 - Leveraging LinkedIn for Sales Outreach The conversation delves into the significance of using LinkedIn for B2B sales outreach. Mike highlights the need for personalized and targeted communication on LinkedIn to warm up potential buyers and increase engagement. 00:17:50 - Applying Sales Methodology to Multiple Channels The discussion focuses on the application of the PVC sales methodology to different communication channels. Emphasizing the need to personalize and engage across various platforms, the conversation underscores the importance of understanding buyer preferences. 00:19:22 - Building Effective Referral Networks The conversation emphasizes the power of referrals in sales and the significance of earning the right to make requests on LinkedIn. Mike and Mario discuss the benefits of utilizing referrals and introductions to enhance sales effectiveness. 00:23:31 - Balancing Automation and Personalization Mario provides insights into striking the right balance between automation and personalization in sales outreach. The conversation highlights the importance of leveraging automation tools while ensuring a personalized touch to stand out from the crowd. 00:28:58 - Applying Sales Principles to Social Media Channels The conversation discusses how the sales tips shared are applicable to various social media channels like Facebook, TikTok, and Instagram. The key takeaway is that building relationships with customers remains crucial regardless of the platform. 00:29:56 - Role of TikTok in B2B Sales The conversation delves into the influence of platforms like TikTok, Instagram, and Facebook on B2B purchasing decisions. It emphasizes the need for businesses to leverage these channels to warm up buyers and influence their buying decisions. 00:31:35 - Integrating Tools with CRM for Sales Leaders The discussion focuses on the importance of integrating tools directly with CRM to drive increased outcomes and revenue. It highlights the core functionalities of a CRM and the tools that can be added for enhanced functionality. 00:35:24 - Strategies for Increasing Sales Rep Productivity The conversation addresses the challenge of sales reps not having enough selling time and emphasizes the need to reduce non-strategic activities. It introduces the concept of using tools like FlyMSG to increase productivity. 00:42:31 - Improving Buyer Engagement through Omnichannel Strategy The conversation emphasizes the importance of omnichannel engagement and prospecting strategy for improving buyer engagement. It highlights the need to go beyond traditional channels like phone and email to engage buyers where they are. 00:43:11 - Importance of Multi-Channel Selling Using multiple channels can increase buyer engagement by up to 40%. Cadence, content, and engagement strategies are crucial for soliciting a response from buyers. 00:44:14 - Evolving Touch Point Strategies Pre-Covid, 8-12 touch points were needed for a response. Now, it's 12-18 touch points due to increased digital communication channels. It's essential to adapt and experiment with touch point strategies. 00:45:49 - Utilizing Video for Engagement Video is a powerful tool for engaging buyers, utilizing visual and auditory senses. It's important for sales reps to use video effectively, including positioning the play button strategically and making a positive first impression. 00:47:28 - Importance of Inbound Leads and Follow-up Responding to inbound leads within the first five minutes is crucial for success. Additionally, following up at least six times increases engagement by 90%. Personalized and sincere interactions with prospects are essential for standing out from competitors. Streamline Sales Strategy Streamlining sales strategy involves integrating CRM tools with various communication platforms and leveraging AI to enhance sales processes and efficiency. Effectively measuring the ROI of sales tools requires proper integration, user adoption, and leveraging tools to their full potential to drive efficiencies in sales strategies. Adapting sales strategies to align with changing buyer behaviors, utilizing video for personalized selling, and emphasizing human intent in sales activities are key components of streamlining sales strategy Elevate Sales Call Presence Enhancing sales call presence involves leveraging various communication channels, including email, LinkedIn, voicemails, text messaging, and video messages, to engage with potential buyers effectively. Utilizing CRM tools, social media platforms, and AI can optimize sales team productivity and enhance engagement with potential buyers during sales calls. Understanding buyer cadence and tailoring sales approaches across different channels can elevate sales call presence and improve buyer engagement in a competitive digital landscape. Boost Email Engagement Elevating email engagement rates is crucial for successful prospecting efforts, as low response rates hinder sales teams' ability to connect with potential buyers effectively. Implementing personalized, value-driven, and concise email communication strategies can significantly boost email engagement and capture the attention of recipients. By focusing on personalization, value, and clear calls to action in emails, sales professionals can increase their chances of eliciting responses and driving meaningful conversations with target buyers. The resources mentioned in this episode are: Download the 43-page prospecting guide for an interactive prospecting guide to improve buyer engagement. The guide provides valuable insights and strategies to enhance your prospecting efforts. Check out the article on the ROI of sales tools to learn how to measure the return on investment of the tools you're using. Gain valuable insights on identifying tools that drive results and how to effectively measure their impact. Explore FlyMSG, a free text expander and personal writing assistant that can help you save 20 hours or more in a month and increase your productivity. Download it now to experience its benefits. Access the guide on LinkedIn commenting to learn effective strategies for engaging on LinkedIn. Enhance your social selling skills and improve your engagement with potential buyers on the platform. Utilize the prospecting guide and the article on the ROI of sales tools to optimize your sales strategies and improve buyer engagement. These resources offer practical insights and actionable steps to drive better results in your sales efforts.

Welcome to the eCommerce Lab Podcast! In this special episode, we're joined by Vikram Saxena, General Manager of Sales for India and Southeast Asia at Flint Group, to talk about a key topic in the growth of any brand: how to create an effective omnichannel strategy.Learn from an expert how to integrate all your sales and marketing channels to offDon't miss this valuable content full of practical strategies and real examples to boost your brand!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

In this episode of the E-commerce Toolbox: Expert Perspectives podcast, Kailin Noivo is joined by Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol. Lorenzo takes us on a journey through the evolution of omnichannel strategies, from basic implementations to advanced integrations. He shares his unique insights on creating a seamless customer experience across all touchpoints, the impact of digital transformation on brand success, and the challenges of balancing direct-to-consumer and wholesale channels. Tune in to discover how Rossignol is mastering omnichannel excellence and driving customer satisfaction in a competitive digital world.

In this episode of The Goats of Growth, I interviewed Gregg Carman, CEO and Founder of Chiefsight, which empowers mid-market companies to make data-driven financial decisions with generative AI. Cheifsight analyzes data from multiple systems and provides relevant recommendations to make faster decsions while your competiors are stuck in analysis paralysis. Want to hear his go-to-market strategy and his visionfor the future? It's all in this episode! Data-Driven Decisions: How ChiefSight uses AI to provide real-time measurement of key performance indicators and benchmarks for better, faster business decisions. Generative AI in Marketing: Utilizing AI to analyze data from multiple systems and deliver relevant recommendations, significantly improving conversion rates. Target Audience Strategies: Focusing on CFOs, with the CEO and CRO as key influencers, and exploring omnichannel strategies for demand generation. Thought Leadership: The role of thought leadership in defining and designing a market, leading to market leadership and profitability. Market Opportunities: Tapping into the large and growing market for decision intelligence applications. Gregg Carmens Linkedin Profile 00:00 Introduction to ChiefSight and Greg 03:20 Real-Time Measurement and Benchmarks for Better Decision-Making 05:45 Using Generative AI to Analyze Data and Provide Recommendations 09:20 Targeting CFOs with Influencers in the CEO and CRO 16:13 Exploring an Omnichannel Strategy for Demand Generation 24:23 The Power of Generative AI in Demand Generation Marketing 29:14 Thought Leadership: Defining and Designing a Market 32:20 Scalable and Efficient Content Marketing with Generative AI 36:19 Building a Business for Sustainable and Profitable Growth 42:34 The Market Opportunity for Decision Intelligence Applications

Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia's Head of Retail Marketplaces Services Julie Spear. In this episode, we dive into the intricacies of retail media allocation with guests Ross Walker, Head of the Retail Media Team, and Damiano Ciarrocchi, Senior Retail Media Manager. The trio explores the dynamic landscape of retail media strategies, what has evolved over the past few years, and key insights for brands looking to optimize their omnichannel investments. Make sure you tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Ross, and Damiano discuss:  State of Retail Media Allocation How retail media allocation strategies have evolved, emphasizing the importance of holistic and channel-agnostic views. The shift from simplistic revenue-based allocations to considering incrementality and customer journey metrics. Approaching Retail Media Holistically The need for brands to move beyond siloed strategies and consider the interplay between different marketplaces. How brands leverage multiple channels such as Amazon, Chewy, and Walmart to maximize brand growth. Evaluating the unique contributions of each channel to overall sales and not just individual performance metrics. Retail Media Network Lifecycle The typical development stages of retail media networks, from focusing on lower-funnel tactics to expanding into mid- and upper-funnel capabilities. The expansion and improvement of self-serve ad platforms as retailers mature. Pitfalls to Avoid and Best Practices Issues like siloed teams, lack of testing, and under-leveraging in-store presence were highlighted as frequent setbacks. Brands with overarching strategies, consistent cross-channel metrics, and robust creative campaigns tend to be more successful. Retailer Priorities and Recommendations Strong emphasis on the importance of foundational metrics and data insights. Sequence of developing ad types starting from lower funnel and moving upward as the platform matures. Encouraging retailers to adopt a more long-term perspective by making data accessible and free. Future Considerations Emerging importance of integrating digital advertising with in-store presence. Evolving omnichannel strategies to stay ahead in the complex e-commerce landscape.

https://youtu.be/Mu-YplRJlcAIt is my pleasure to welcome you to the latest episode of the eCom Pulse podcast!Let me introduce our guest, Betsy Mello, Senior Vice President of E-commerce at Durel Home, a leading furniture manufacturer in North America. With over 20 years of experience in the retail industry, Betsy shares her extensive knowledge and insights, drawing from her work with iconic brands like Gap Inc., Old Navy, Levi's, and now Durel Home.Betsy shares with us the evolution of the furniture industry, particularly the significant shift towards e-commerce accelerated by the COVID-19 pandemic. We explore the challenges and opportunities in the market, emphasizing the importance of innovation, supply chain optimization, and maintaining profitability.Betsy also highlights the role of storytelling and brand building in creating a cohesive omnichannel strategy and the impact of AI on the future of retail and e-commerce.Whether you're an industry veteran or new to the world of e-commerce, this episode offers best practices and insights into the current trends and future directions of the retail and furniture markets.You're welcome to sit back, relax, and listen to my conversation with Betsy Mello.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Betsy Mello, Senior Vice President of E-commerce at Durel HomeLinkedIn: https://www.linkedin.com/in/betsymello/Dorel Home: https://www.dorelhome.com/Takeaways:Storytelling is crucial in brand building and engaging consumers.Innovation and newness are important in the furniture industry to meet consumer demands.Optimizing supply chain and warehouse operations is essential for cost reduction and efficiency.Partnerships with retailers are key to success in e-commerce.The future of work in the industry will require adaptability and agility.AI presents opportunities for improving the consumer experience and optimizing business processes.Chapters:00:00 Introduction and Background02:20 The Furniture Industry and the Impact of COVID-1904:47 Betsy's Role and Key Performance Indicators06:00 B2B and B2C Initiatives08:00 Profitability and Promoting Products09:13 Brand Building and Storytelling11:27 Omnichannel Strategy and Offline vs. Online14:23 Retention vs. Acquisition21:06 Product Development and Innovation24:26 The Future of Work and Staffing in the Industry26:57 The Next Big Thing in the Industry28:53 Tips for Professionals in the Industry31:19 Fun Fact and Closing

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached more than $100 million in sales through strategic omnichannel marketing and high-profile partnerships. In this episode, Cam shares his journey from agency work to in-house brand marketing, emphasizing the importance of consistent ad spend, strategic budgeting, and leveraging omnichannel strategies for sustainable growth. Key Insights: The significance of consistent ad spend to maintain brand visibility. How post-purchase surveys can refine marketing strategies. Transitioning from agency to in-house marketing and aligning department goals. Keywords: HexClad, Cam Bush, DTC marketing, omnichannel strategies, advertising, consistent ad spend, post-purchase surveys, influencer marketing, growth strategies, scaling brands, media buying, brand building, customer acquisition, Gordon Ramsay partnership, cookware industry, top-of-funnel, customer journey, budgeting, forecasting, marketing optimization, CTV advertising, eCommerce, direct-to-consumer, revenue growth, Q4 sales strategy, content strategy, conversion rate, average order value, HexClad revenue, hybrid cookware, brand visibility Timestamps: 00:00 - Introduction 04:00 - Responsibilities at Hexclad and Budgeting for Scale 10:00 - Performance vs. Brand Conversations 16:00 - The Benefits of Influencer Seeding 22:00 - The Role of Gordon Ramsay in Hexclad's Marketing 28:00 - Creative Velocity and Landing Page Optimization 34:00 - Preparing for Q4 and Holiday Marketing 38:00 - Final Thoughts and Future Marketing Bets Hashtags: #MarketingStrategies #DTCMarketing #Hexclad #InfluencerMarketing #GordonRamsay #CTVAdvertising #EcommerceTips #BrandBuilding #CustomerEngagement #DigitalMarketing #Podcast #MarketingPodcast #CreativeOptimization #LandingPage #BusinessGrowth #Q4Marketing #TopOfFunnel #BottomOfFunnel #EricDick #CamBush #DTCPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In this final episode of Step by Step Season 13, we sit down with Andy Judd and Liz Mayer to unpack the transformative power of data in shaping omnichannel strategies. This episode emphasizes the necessity of staying culturally relevant and adaptable to thrive in the ever-evolving eCommerce arena. Listen now!In this episode:{00:20:00} “I use the term ‘1000 points of light' with my team because that's ultimately what you're trying to do: you're trying to take all of these pieces and say, okay, What does that show me? And what does that tell me?” - Andy{00:35:48} “You can change the plan. You can change the actions, but don't change the vision. Don't change the goal.” - Liz{00:25:34} “I think it's about finding those crosshatches of how I bring content to bear behind a really powerful cultural moment? And then underneath that is selling this, you know, anthemic story around the future of soda.” - AndyKey Takeaways: To create a successful omnichannel strategy, brands should focus on aligning their growth ambitions with their sales and marketing strategies.When considering different marketing channels, brands must have a clear understanding of their objectives and measurable goals.The balance between technical expertise and creativity is crucial for executing a successful omnichannel marketing strategy.Brands should prioritize cultural relevance and fluidity in their marketing efforts to connect with consumers meaningfully.Empowering employees and trusting them to make data-driven decisions is key for adapting to changing consumer behaviors and cultural moments.Associated Links:Learn more about Liz Mayer and The Partnering GroupLearn more about Andy Judd and PoppiListen to more Step by Step episodes.Have you checked out our YouTube channel yet?Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world!Listen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this exclusive interview from the VusionGroup studio at the World Retail Congress in Paris, Anton Vincent, President of Mars Wrigley North America and Global Ice Cream, sits down with Chris Walton and Anne Mezzenga of Omni Talk to discuss the company's approach to engaging Gen Z consumers, creating memorable retail experiences, and driving innovation in the ice cream category. Discover how Mars Wrigley is: - Leveraging iconic brands like M&M's, Snickers, and Twix to stay relevant to younger consumers - Transforming brand transactions into immersive brand experiences - Navigating the evolving landscape of omnichannel retail and direct-to-consumer strategies - Ensuring brand consistency across multiple touchpoints and retail partners - Capitalizing on the growth of retail media to reach target audiences Anton also shares his insights on the importance of understanding Gen Z's values and how they influence purchasing decisions, as well as the role of digital channels, influencer marketing, and personalization in connecting with this key demographic. #AntonVincent #MarsWrigley #GenZ #Omnichannel #IceCreamInnovation #MMs #Snickers #Twix #RetailExperiences #BrandConsistency #RetailMedia #OmniTalkPodcast #WorldRetailCongress

Jeff Wolpov is senior vice president of e-commerce for Ryder E-commerce by Whiplash at Ryder System, Inc., a leading supply chain solutions, dedicated transportation, and commercial fleet management company.Jeff is responsible for leading the vision and strategy for Ryder's e-commerce and omnichannel fulfillment solutions, driving business expansion, and achieving revenue growth. Most recently, Jeff was CEO of Whiplash—formerly Port Logistics Group—where he led the company to year-over-year revenue growth of nearly 30%. In January of 2022, Whiplash was acquired by Ryder System, Inc. Prior to that, Jeff was founder and CEO of Distribution Solutions, which he grew from a startup business to a $50M regional logistics firm that served as the platform company for Whiplash.SHOW SUMMARYIn this episode of eCom Logistics Podcast, Dan Coll is joined by Jeff Wolpov to share his fascinating journey from growing up in a warehouse to leading a company at the forefront of e-commerce logistics. Explore insights into the changing landscape of returns, the impact of evolving retail trends, and the significance of customer experience in today's market.HIGHLIGHTS[00:10:14] The story of the Whiplash acquisition and the evolution towards e-commerce focus.[00:12:30] The strategic partnership with Ryder and the transformation of the business.[00:17:52] The impact of COVID-19 on the distribution business and the shift to e-commerce dominance.[00:19:35] The importance of customer retention in today's market and the challenges of customer acquisition costs.[00:23:04] The definition of omnichannel as allowing customers to buy goods in various ways to meet their preferences.QUOTES[00:08:27] "The only thing that's constant is change. We've seen some incredible changes."[00:19:15] "Brand experience is much more than just packaging. It's the touch points, it's the visibility to the shipment, it's the tracking."Find out more about Jeff Wolpov in the link below:LinkedIn: https://www.linkedin.com/in/jeff-wolpov-0bbb70173/

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination. Join us as we explore how to develop effective communications by leveraging various sources of audience understanding, and how to translate information into actionable insights. Discuss what the gold standard for insights could look like and highlight practical suggestions for how to yield robust insights while navigating common challenges often associated with using insights. This podcast provides an overview into the multifaceted process of understanding your audience and explains the complexities and opportunities within the Medical Affairs space to ensure that your communications resonate with your audience, and ultimately, support their educational goals.

Tune in to the Galata Podcast as we unlock the fascinating story of Indian retail pioneer Kishore Biyani, through his insightful autobiography "This Happened in India." From humble beginnings to building retail empires like Pantaloons and Big Bazaar, Biyani's journey is a testament to innovation and understanding the Indian consumer.Whether you're interested in business, retail, or simply the story of an inspiring individual, this episode is for you! Tune in and be prepared to be captivated by the story of "This Happened in India."Bonus: Share your thoughts on the episode with us on social media! #GalataPodcast #KishoreBiyani #IndianRetailList of books mentioned: Want to buy paperbacks of them all? Here's Kishore Biyani's Book recommendation wish listIt Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer“I have also read my fair share of autobiographies written by foreign and Indian entrepreneurs. But no book strikes me more than Verghese Kurien's autobiography, I Too Had a Dream. Kurien's story is of a genuine Indian folk hero. Sam Walton : Made In America“ I couldn't help but get inspired by Sam Walton, the iconic founder of the chain. I have learned some of the most enduring lessons of business from a heavily underlined and dog-eared copy of the classic Made in America.”“A book I would like to recommend to everyone is Stephen Covey's The 7 Habits of Highly Effective People. It provides a step-by-step framework for living and working, based on some fundamental principles or natural laws.”“Paulo Coelho's The Alchemist and Richard Bach's Jonathan Livingstone Seagull have inspired many of us within the organisation and helped us achieve what others thought impossible”“Another equally motivating book is Anthony Robbins' Awaken the Giant Within. It explores how every human being can live up to their true potential."Further recommended readings:“Among my favourites is Howard Schultz's Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. Schultz proved that it is simplicity and passion coupled with a spirit of innovation that lies at the root of creating a great consumer experience. There are other equally fascinating books written on retailers like Bernie Marcus and Arthur Blank's How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 billion; lngvar Kamprad's Leading By Design: The IKEA Story;and Marvin Traub's Like No Other Store; The Bloomingdale's Legend and Revolution in American Marketing.”“Peters' books, A Passion for Excellence and Re-Imagine are both provocative and inspiring. The thought process with which we are today building our organisation is in fact quite similar to that of Tom Peters.”  

Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients.In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of educating consumers and delivering innovative flavors. Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Introduction to Rosa Li and Wildwonder2. Building A Unique Brand Identity3. Impact of Shark Tank Appearance4. Early Challenges and Growth Strategies5. Marketing and Distribution Focus6. Product Development and Positioning7. Educational Marketing and Consumer Engagement8. Social Media and Online PresenceTimestamps00:00 Started with teas, evolved to create convenience.07:14 Product's accessibility increased by using cans.10:28 Persistence secured co-packer for beverage production.12:05 Sold door to door during quarantine, survived.15:29 Omnichannel approach targeting customers in San Francisco.20:07 Approachable, whimsical, consistent brand with uplifting packaging.22:46 Shark Tank increased brand awareness and sales.28:08 Excited about unique beverage approach and distribution.31:23 Interest in brand growth and future opportunities.34:48 Discussing product positioning and education in marketing.36:59 Hard to educate market when starting from zero.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok ---Rosa Li - Founder and CEO at WildwonderBlaine Bolus - Co-Founder of Castmagic

Today's guest is Alex Crowe, Global Vice President of Omnichannel Strategy at Criteo. Criteo helps advertisers, retailers and publishers activate and monetize audiences everywhere shoppable moments happen. They discuss the cost pressures facing retail media on both the consumer and marketing sides (3:23), what Alex thinks the main purpose of retail media is and how Criteo stands out in terms of measuring retail media performance (11:16), and the importance of media having a view of all media touchpoints to better inform how to split up media budgets (17:03).Connect with Alex on LinkedIn: https://www.linkedin.com/in/alex-crowe-b71b5840Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this episode of Informed, guest host Jenny Ghith is joined by Dr. Yanshan Wang, Vice Chair of Research and Assistant Professor within the Department of Health Information Management at the University of Pittsburgh. They discuss how large language models and generative AI are changing how we communicate in medical publications, the importance of bridging dialogue amongst our specialties and professions, how we can learn from AI experts and the tech industry, and what we might anticipate in the future. This episode provides valuable perspectives on the intersection of AI and medical communications. Our host, Jenny Ghith, is the Omnichannel Strategy and Innovations Lead for Pfizer Oncology, and she is joined by Dr. Yanshan Wang, Vice Chair of Research and Assistant Professor within the Department of Health Information Management at the University of Pittsburgh for this thought-provoking episode. Produced by ISMPP (International Society for Medical Publication Professionals), in partnership with Evergreen Podcasts. The views expressed in this recording are those of the individuals and do not necessarily reflect the opinions of ISMPP or the companies or institutions with which they are affiliated. This presentation is for informational purposes only and is not intended as legal or regulatory advice. Special Thanks to the University of Pittsburgh Journal of Healthcare Informatics Research ACL (Association of Computational Linguistics) AMIA (American Medical Informatics Association). Thank you for listening to InformED! Please subscribe to the show on your favorite podcast app and rate our show highly if you enjoyed it. For more information, visit ismpp.org.

The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions:1)  Let's discuss the current state of digital commerce. Industry insiders talk about the “return to stores.” Has eCommerce plateaued? Is there more growth to be had? Can you address this for both North America and other global markets in which you are operating?2) What is the importance of omnichannel retailers to Coca-Cola and how is Coca-Cola seeking to support their digital customer engagement journey through capabilities and insights? How is Coca-Cola helping to make shopping easier for consumers in an omnichannel world?3) How do you drive innovation & agility in a large global organization?4) How do you instill customer-centricity in your team as a leader?5) Retail media is an explosive channel for brands to engage with consumers. What makes it interesting for brands like Coca-Cola and what will ultimately drive the growth of your investment against these platforms?6) Data is at the heart of retail media. Personal data can be a positive force for relevance if it is used responsibly. What are your thoughts here? How do clean rooms facilitate the collaboration of data assets on both sides?7) How is Coca-Cola evolving in how it collaborates with retail customers around omnichannel and is digital a core component of the joint business planning process?8) What do you see as the transformation impact of AI on how we perform search?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already bringing to high-volume data analysis and decision making for marketers.Listen to his tips on using AI and data science in marketing, as well as recommendations about how marketers can make themselves valuable to their organisations, no matter the economic context.The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Dive into the world of AI and data-driven marketing with Amit Thard, Director of Omnichannel Strategy at GE Healthcare, as he shares how we're just scratching the surface of AI's potential in marketing. In this episode, Amit compares the current AI craze to the early days of the internet, emphasizing the importance of learning about it to gain a competitive advantage. Discover how Amit uses AI to make better predictions by overlaying massive amounts of health infrastructure data with marketing insights. As AI systems grow more intelligent, they'll help marketers pinpoint crucial data points for even better decision-making. Don't miss Amit's top marketing tips for students and seasoned marketers and learn how to harness the power of AI as a valuable tool in your marketing arsenal, in the latest episode. 

As a marketing expert with over 15 years of experience in Ecommerce, Andrew Maffettone (Maff) has not only owned and managed multiple marketing companies in the Ecommerce space but has also worked in-house at multiple online selling companies, driving brands to new heights.In This Conversation We Discuss: [00:00] Intro[01:23] How Andrew end up in Ecom[02:53] Chase automated himself out of a job[03:36] Andrew tried to save his dad's company[04:21] The factors that Andrew is currently focusing on[04:53] BlueTuskr's approach to omnichannel strategy[05:39] Raising budgets does not affect just one channel[07:11] Amazon's “Buy with Prime” button[08:01] Andrew already implemented “Buy with Prime” before[09:33] Let your customers shop how they want to shop[10:57] A big gap between Amazon and your own website[13:18] How Bluetuskr approaches Amazon to Ecom[15:02] Don't “half-ass” your website[16:45] Attribution across multiple platforms[18:23] Looking at budget and revenue holistically[19:19] Explaining the ad performance to clients[20:11] Determining ad spend through MER & ROAS[21:15] Proper budget allocation makes stuff fluid[22:43] Where to find Andrew and BlueTuskrResources:Subscribe to Honest Ecommerce on YoutubeMarketing company for e-commerce sellers ready to accelerate their growth with robust omnichannel strategies, targeted media-buying, & data-driven analysis bluetuskr.comThe latest industry news, strategies, tips, and advice to help grow your business ecommshow.bluetuskr.comConnect with Andrew linkedin.com/in/andrewmaffChase's guest episode on The E-Comm Show ecommshow.bluetuskr.com/how-to-scale-your-shopify-brand-through-effective-web-design-electric-eyeIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.

In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.

In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.

In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.

Data can transform targeting and creative strategy in programmatic DOOH (prDOOH) and holds the key to unlocking omnichannel insights that can power improvements in cross-channel efficiency. However, data remains under-used in this high-growth channel. In this podcast, Shanil Chande, Commercial Director UK, at Hawk shares his experiences using data to inform and optimise omnichannel campaigns. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.

In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.

The introduction of programmatic buying capabilities has resulted in more collaborative approaches between OOH specialists and those responsible for buying online advertising. In this episode of Life in Programmatic DOOH, Dom Kozak, Head of Programmatic at JCDecaux UK in conversation with Alys Donnelly, Head of Programmatic, Kinetic about what it's like to collaborate with digital teams. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.

In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.

Be Aside is a comfortable loungewear brand for both men and women.The brand was born during the COVID-19 pandemic when people were looking for comfortable yet presentable clothes to wear at home. The founder of Be Aside, along with her mother-in-law, realized that they needed something to wear that would be suitable for casual outings like grocery shopping or getting coffee, without having to wear heavy denim or traditional Indian wear that can be uncomfortable in the hot summer months.They found the perfect solution in loungewear and began creating products that catered to this need.Initially, their marketing strategy was simple: post pictures of their products on Instagram. However, they soon realized this approach wasn't yielding the desired results, so they began doing photo shoots in different locations and promoting their products.Be Aside believes in taking things one step at a time, focusing on consistency and producing high-quality products. As a result, they could approach celebrities to do ads wearing their products. They believe sticking to your quality will bring results over time and they stick to that mantra.Be Aside doesn't have its own website but is on different marketplaces. They feel that being present on various platforms helps them build credibility and grow faster.

As a follow-up to the ISMPP U webinar, The Rise of ChatGPT and Generative AI: Implications for Medical Writing, Authorship, Content Development and QA Systems, this episode of InformEd aims to address unanswered audience questions and discuss new developments in this quickly changing field. Our focus is on understanding ChatGPT and other large language models, exploring how they work – including strengths and limitations, and discussing ways to get the most out of ChatGPT now – plus new skills we may need to learn. Our guests will also look to the future and consider what that landscape may look like. Guest host Jen Webster, Senior Director, Precision Medicine RWE Lead at Pfizer has spent the last 12 years building and using real world data systems to generate evidence and insights. She is joined by Jenny Ghith, Senior Director, Omnichannel Strategy and Innovations Lead, Global Scientific Communications, at Pfizer Oncology who works to advance the understanding of science by bridging AI technologies from data scientists to the healthcare community; and James Turnbull, Founder of Camino Communications where he uses his background in computer science and medcomms to bring the value of digital to healthcare communications.

Amy Errett is the founder & CEO of Madison Reed, a hair color brand that sells direct-to-consumer and offline through third-party retail stores like Ulta and through over 50 of their own hair color bars around the U.S. They have raised over $200M in venture capital including most recently from Sandbridge and Marcy Venture Partners, Jay Z's venture firm. Amy Errett is a partner at True Ventures and prior to founding Madison Reed was a general partner at Maveron, a consumer fund founded by Dan Levitan and Starbucks CEO Howard Schultz in 1998.

Patient communities continue to mobilize and play an increasingly important role by influencing many elements of the drug development journey and subsequent patient access and support activities. This input ranges from natural history studies, recruitment in clinical trials, understanding burden, contributing to Health Technology Assessments and co-creating educational resources that enable shared decision making and adherence support. Given Medical Affairs stakeholders have similar reach across drug development and commercialization it is logical that this function plays a central role in an organization's patient-first thinking and strategy. To achieve this, Medical Affairs stakeholders will need to develop thoughtful and impactful strategies that not only build the trust of patient communities but also their internal colleagues.  Here we discuss patient-centricity strategies and actions with Gavin Jones, Global Advisor Rare Disease, OPEN Health, Jenny Ghith, Senior Director, Omnichannel Strategy and Innovations Lead, Pfizer, and Brittany Wolf, Director, Patient Centricity Lead, Pfizer. 

In this episode of Return on Podcast, Tyler Jefcoat and Luke Tierney talk about building a comprehensive funnel, investigating your TACOS, and a wild hippo hunt (yes, really). Luke Tierney is a serial entrepreneur and zealous advocate of the power of ever evolving digital channels to cross borders and scale innovative brands worldwide. He is the founder and director of Eco D2C, a multichannel digital advertising firm for natural brands. Luke and his team help deliver comprehensive strategy and execution for brands looking to increase growth and drive revenue, helping brands break through the ever-changing e-commerce landscape. He is a board member of Colorado Food Works, and his trainings and educational seminars have been featured with General Mills, CFW, Naturally Boulder, The Hirshberg Institute, Food Biz Success, and more. Luke's contact links: luke@ecod2c.com https://www.ecod2c.com/ Also mentioned in this episode: Waking Up App - https://www.wakingup.com/ Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

Omnichannel CX is top of mind for many contact centers — for good reason. Being everywhere your customers want you to be creates a significant competitive advantage. But simply being present on the channels your customers prefer isn't enough. An effective omnichannel strategy requires the right blend of channels, artificial intelligence (AI) and a human touch.   Josh Goldlust, VP of Product for Digital and AI at Genesys, explains how to ensure your interactions are relevant, proactive and connected across channels. The key is putting the customer at the center and building your strategy around their viewpoint.  

This episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith is joined by Varun Puri, Director of Commerce Business Engineering at Meta, and Sharon Gee, VP Revenue Growth - GM Omnichannel at BigCommerce.   Varun notes that discovering and purchasing products from brands and creators that people love is a fundamental human activity. But before you can be a brand or creator that people love, you need to get the basics of ecommerce right. Then you'll be able to perform well on, among other places, the growing number of social marketplaces.   Sharon agrees that the fundamentals are key and goes on to underline the importance of having a data strategy to match your marketing strategy. While moving into omnichannel is alluring, it's important to make sure that your brand is prepared for that leap forward.   After you listen, connect with podcast host Jordan Rogers-Smith and guests Varun Puri and Sharon Gee on LinkedIn. Visit BigCommerce to learn more about the services it offers to retailers, including store creation, SEO, hosting, marketing, and security.    

In the same way that the pen is mightier than the sword, the omnichannel approach is superior to throwing all your eggs in either the digital or in-person baskets. At BIC, Jennifer Elmashni, Vice President, Global eCommerce and Digital Marketing, breaks down how the global brand is building community, engaging in B2B and D2C strategies, and experimenting anywhere and everywhere in order to stay on top, including exploring how other countries are using digital influencers and scaling last-mile delivery. Tune in to learn:How to get to a place of anticipation (8:00)What it takes to develop an engaged community (11:50)How to reengage customers in an omnichannel way. (15:55)Understanding global scale and where to look around the world for trends. (21:00)How to think about branded content and partnerships. (29:00)Digital shelf tracking and insights deriving mechanisms help you create the flawless digital experience. (33:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Desiree Grace is the 2017 NAED Trailblazer Award recipient and Andrea Olson is a Customer-Centricity expert and the CEO of Pragmadik.

Kara Rousseau, VP of Marketing at Walmart Connect, joins hosts Rachel Tipograph & Sarah Hofstetter to discuss best practices for developing omnichannel marketing strategies. Kara explores the significance of creating “customer moments” in eCommerce, aligning brand and marketing strategies with the customer at the right point in the shopping journey, and connecting content and commerce. 

Richard Armour is a deeply experienced omni-channel retail executive having cut his teeth at Travelocity and Gamestop. Now he is helping drive the digital transformation for Michaels Stores, one of North America's largest provider of arts, crafts, framing, and more for makers and do-it-yourself home decorators. We dig deep into the evolution of e-commerce, how the blurring of the lines between digital and physical makes everything harder and how Michael's has been able to accelerate its transformation. We also unpack Richard's provocative statement that "everything is table stakes now" and lean how Michael's plans to build on their momentum going forward by maintaining a "test and learn" culture. But first we take on this week's news, including Steve's admonition to "Buckle Up Buttercup" in the face of escalating inflation. Then we discuss Kohl's Investor Day presentation, which seems long on ambition, but short on truly being remarkable. Then we delve into recent earnings reports, which mostly point to the strong getting stronger as e-commerce growth decelerates and the continuing struggles of disruptor brands (Stitch Fix, The Real Retail) to get on a glide path to profitability. ***************************************************To record a question for us go to  speakpipe.com/remarkableretail Kohl's Investor Day Presentation Steve's recent Forbes articles related to our news segment Is Kohl's New Strategy Merely A Slightly Better Version Of Mediocre? The Profitless Prosperity of Disruptor Brands The Stores Strike Back Again. Again. Past podcast episodes referencedWhy Does It Take A Crisis For Retailers To Innovate?War Comes to the Global Food Supply Chain About Richard ArmourRichard Armour is SVP, Ecommerce at Michaels, responsible for all aspects of the ecommerce business, including revenue accountability, content strategy, search engine optimization, product management, analytics & more. His focus is on reducing friction across the digital ecosystem to create a seamless omnichannel experience.Prior to Michaels, Richard was Vice President, Omnichannel for GameStop where he was responsible for the GameStop.com business and accelerating ecommerce growth and integrating the site and store experience.  He led several initiatives including the ecommerce redesign and replatform as well as launching an online advertising platform and program. Richard holds a BS in Business Administration from the University of Texas at Dallas and an MBA in Marketing and Information Systems from Indiana University. He is also a board member with James Avery. About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

If you're tired of all the supply chain issues here's an idea, create your own supply chain. Okay, that's easier said than done, and it's not actually feasible for a lot of companies. But, there are parts of your brand, your logistics, and your strategy that you can own 100%, and when you do, good things happen. On this episode of Up Next in Commerce, I chatted with Erica Buxton, the President of Hello Bello, and Jessica Tennant, the senior vice president of marketing at Hello Bello, a brand that is making premium products available to everyone — especially parents and families. Hello Bello was cofounded by actors Kristen Bell and Dax Shepard, a couple who came from humble backgrounds and knew that access to good, safe, environmentally conscious products shouldn't be granted only to those with means. As a result, everything at Hello Bello is made to connect with and be available to parents and families of all kinds. And as Erica and Jessica explained, this ethos shows up everywhere. They talked about how owning your story and your brand voice is key, especially when it comes to marketing. And they also touched on why having a strong omnichannel strategy from day one is critical. Plus, they do get into what it means to actually own the supply chain, and all the ways that can open up new opportunities for your business. Enjoy this episode. Main Takeaways:One Voice: When thinking about developing a brand voice, you have to make sure this is established early and that it's concrete. In order to have a brand people know and love, everything you put out should look and feel consistent, that way your brand is easily identifiable and consumers can become loyal to it.Working Together: Having a strong omnichannel strategy is important. And it's also key to remember that your DTC business doesn't have to compete with your retail partners. They can work together in a way that allows the customer to have access to your products in as many places as possible. So when thinking omnichannel, think about ways to create good bonds with your retail partners or the brick and mortar side of your business so that you create an ecosystem where one part of the business feeds the other.Owning The Supply Chain: For many brands, it seems impossible or simply out of reach to build your own factory. But as much as you can, you should try to own the elements of your supply chain. Not only will this insulate you from many of the delays and price hikes you see in traditional supply chains, but it will also allow you to take control of the quality of your products from start to finish, so you know you are always delivering the best products and you can iterate quickly based on what your customers need.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.

Jason Greenwood is the Founder of Greenwood Consulting, an eCommerce consultancy that specialises in omnichannel and digital transformation. He has worked in eCommerce for over 20 years. His passion is bringing eCommerce businesses into the future by fusing the core principles of online success.  In this episode, we delve into the futuristic world of omnichannel. He discusses the fundamental differences between omnichannel and multichannel, how to connect all of your channels together for a seamless experience and the biggest mistakes he sees retailers make.  Jason shares why you should be building in barcode scanners, using biometrics and when to use a Saas platform vs building a custom tech stack. Is attribution dying? Find out in this podcast. Finally, he states that the future of omnichannel relies on getting the foundations right and what they are. Listen to this podcast to improve your omnichannel strategy and grow your business!

My guest today is [Kevin Campos](https://fifthwall.com/team/kevin-campos), Partner and Head of Retail at [Fifth Wall](https://fifthwall.com/). Fifth Wall manages the largest fund specialized in real estate technology. On the retail side, some of their investments include Allbirds, Cotopaxi and Foxtrot. This was an awesome conversation about Kevin's upbringings in retail, how that shaped his career, the changes in retail during COVID and why landlords should be open to tech enabled tenants and their advantages. Without further ado, here's Kevin. Some of the questions I ask Kevin: 1. What was your attraction to retail? 2. What were some of your learnings from your parents since they were both business owners? 1. Summer Camp Campos was working in the 3. What attracted you to work at Fifth Wall and on the investing side of retail? 1. Operating ideas 2. Ideas vs. execution 4. How do you think about investing in consumer brands in this current environment? 5. We've talked on this show about the changes in retail during COVID, which were drastic. How has (or has) that changed your thinking when you're advising companies if/when they should go into retail? 6. Recently I had on Ernesto Schmitt, co-founder of the venture fund The Craftory and he said that he believes alot of digitally native brands are heading into retail way to early. How do you make of the current market? 7. What are some creative growth strategies you've seen brands incorportate? 8. How important is Amazon to a brand strategy? 9. How will the retail store change as we come out of COVID? 10. Do you have to be a sustainable brand to win? 1. Also, what does sustainability mean to you? 11. Are there certain markets or parts of certain cities within the U.S. that you think are destined to become a retail destinations? 12. When does it make sense for a brand to create their own stores as opposed to go wholesale when thinking about expanding into retail? 13. What's one thing you would change about venture capital? 14. What's one book that inspired you personally and one book that inspired you professionally? 15. What's the best piece of advice that you've received?

Preston So Preston So is an expert in both omnichannel strategy and voice design, as well as a number of other digital business and design practices. As communications channels proliferate and the variety of digital devices grows, we need strategies to give our customers and users a consistent experience, no matter where they are or how they are consuming our content. Preston weaves together elements of omnichannel strategy, voice usability, and other modern digital practices into an "immersive content strategy" that can help you craft content programs that address these new challenges. We talked about: his new book, Voice Content and Usability, his product work at Oracle, and Decoupled Days, an event he organizes "immersive content strategy" - a way to deal with both channel explosion and the need for a central content repository to execute your omnichannel strategy the proliferation of devices and the implications for omnichannel strategy the importance of providing a consistent content experience across all devices and channels a pragmatic approach to single-sourcing content that arose in a project he did with the US state of Georgia the difference in mental models between content that is presented on a website vs. content that is delivered via a voice interface the implications of omnichannel delivery for your information architecture the benefits to analytics, benchmarking, and metrics of sourcing all of your content from a single CMS the use of "dialogue traversal testing" (DTT) in conversational design one of the huge differences between web and voice navigation: the lack of menus in voice interfaces the importance of a comprehensive omnichannel content audit that evaluates all of the possible contexts in which your content may be presented, and that also considers both the discoverability and the legibility of the content in each the generic navigational benefits of voice interfaces over web interfaces the opportunity that voice interfaces give us to return to more natural human communications methods the importance of "letting our users see themselves in the voice interfaces that we build and the content that we deliver to them" Preston's bio Preston So (he/him) is a product architect and strategist, digital experience futurist, innovation lead, designer/developer advocate, three-time SXSW speaker, and author of Voice Content and Usability (A Book Apart, 2021), Gatsby: The Definitive Guide (O'Reilly, 2021), and Decoupled Drupal in Practice (Apress, 2018). He has been a programmer since 1999, a web developer and designer since 2001, a creative professional since 2004, a CMS architect since 2007, and a voice designer since 2016. A product leader at Oracle, Preston has led product, design, engineering, and innovation teams since 2015 at Acquia, Time Inc., and Gatsby. Preston is an editor at A List Apart, a columnist at CMSWire, and a contributor to Smashing Magazine and has delivered keynotes around the world in three languages. He is based in New York City, where he can often be found immersing himself in languages that are endangered or underserved. Follow Preston online Preston.So Twitter LinkedIn email: preston dot so atsign oracle dot com Video Here's the video version of our conversation: https://www.youtube.com/watch?v=PTYy_kWVwpU Podcast intro transcript This is the Content Strategy Insights podcast, episode number 105. Our customers and users need content in many different settings, and they consume it on a constantly growing number of devices. Omnichannel strategy is the new business method for dealing with this growth of communications channels and content-consumption modes. Preston So is an expert in both omnichannel strategy and in voice interaction design, one of the new user experience practices that has arisen to address these content strategy challenges. Interview transcript Larry: Hi, everyone.

Preston So Preston So is an expert in both omnichannel strategy and voice design, as well as a number of other digital business and design practices. As communications channels proliferate and the variety of digital devices grows, we need strategies to give our customers and users a consistent experience, no matter where they are or how they are consuming our content. Preston weaves together elements of omnichannel strategy, voice usability, and other modern digital practices into an "immersive content strategy" that can help you craft content programs that address these new challenges. We talked about: his new book, Voice Content and Usability, his product work at Oracle, and Decoupled Days, an event he organizes "immersive content strategy" - a way to deal with both channel explosion and the need for a central content repository to execute your omnichannel strategy the proliferation of devices and the implications for omnichannel strategy the importance of providing a consistent content experience across all devices and channels a pragmatic approach to single-sourcing content that arose in a project he did with the US state of Georgia the difference in mental models between content that is presented on a website vs. content that is delivered via a voice interface the implications of omnichannel delivery for your information architecture the benefits to analytics, benchmarking, and metrics of sourcing all of your content from a single CMS the use of "dialogue traversal testing" (DTT) in conversational design one of the huge differences between web and voice navigation: the lack of menus in voice interfaces the importance of a comprehensive omnichannel content audit that evaluates all of the possible contexts in which your content may be presented, and that also considers both the discoverability and the legibility of the content in each the generic navigational benefits of voice interfaces over web interfaces the opportunity that voice interfaces give us to return to more natural human communications methods the importance of "letting our users see themselves in the voice interfaces that we build and the content that we deliver to them" Preston's bio Preston So (he/him) is a product architect and strategist, digital experience futurist, innovation lead, designer/developer advocate, three-time SXSW speaker, and author of Voice Content and Usability (A Book Apart, 2021), Gatsby: The Definitive Guide (O'Reilly, 2021), and Decoupled Drupal in Practice (Apress, 2018). He has been a programmer since 1999, a web developer and designer since 2001, a creative professional since 2004, a CMS architect since 2007, and a voice designer since 2016. A product leader at Oracle, Preston has led product, design, engineering, and innovation teams since 2015 at Acquia, Time Inc., and Gatsby. Preston is an editor at A List Apart, a columnist at CMSWire, and a contributor to Smashing Magazine and has delivered keynotes around the world in three languages. He is based in New York City, where he can often be found immersing himself in languages that are endangered or underserved. Follow Preston online Preston.So Twitter LinkedIn email: preston dot so atsign oracle dot com Video Here's the video version of our conversation: https://www.youtube.com/watch?v=PTYy_kWVwpU Podcast intro transcript This is the Content Strategy Insights podcast, episode number 105. Our customers and users need content in many different settings, and they consume it on a constantly growing number of devices. Omnichannel strategy is the new business method for dealing with this growth of communications channels and content-consumption modes. Preston So is an expert in both omnichannel strategy and in voice interaction design, one of the new user experience practices that has arisen to address these content strategy challenges. Interview transcript Larry: Hi, everyone.

Aparna Khurjekar is the Senior Vice President of Verizon Business Markets. She's responsible for the company's mid-market wireless and wireline offerings and Fios B2B. She works with a team of 3000+ sales professionals guiding their customers through their digitally transformed journeys with innovative managed solutions for total communications, connectivity, and collaboration. As businesses across all segments and industries anticipate a post-pandemic comeback, they are helping them adopt 5G and making sure small and medium and potential to create new opportunities and build new efficiencies.

In this episode of the Syneos Health Podcast: 2021 Health Trends Edition, we welcome Dr. George Li, Vice President, and General Manager in clinical solutions for mainland China, Hong Kong and Taiwan. Together with podcast host and Managing Director, Omnichannel Strategy, Leigh Householder, he discusses the rapid and dramatic growth occurring in the Chinese pharmaceutical and biotech market.  If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision making and investment. You can find it all at insightshub.health.Like what you're hearing?  Be sure to rate and review us!  We want to hear from you!  If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com.RELATED CONTENTChina: The Pace Car of ChangeSyneos Health Podcast: China vs. Cancer2021 Health Trends: Field Force of the Future 

Every corner of the world is different, and that means the way consumers buy and absorb media  is different as well. In the U.S., email is a massive channel for brands to reach customers. But what about on continents such as Africa? With a population of more than 1.2 billion individuals, what drives the African consumer? What channels are businesses using to reach them, and where are some of the biggest differences between them and the western consumer?“Over the last five years, the start-up ecosystem has taken off aggressively. People are now building services, products, and services on top of the networks and on top of what the telcos have been able to achieve. The possibilities of what can happen with that sort of infrastructure has taken off. However, the depth of innovation we have seen is really five years-old, and the financial technological system has taken a lead there.”Elo Umeh is the Founder and CEO of Terragon Group, a predictive MarcTech service that is helping African companies connect and reach customers more thoughtfully and effectively. On this episode of Marketing Trends, Elo explains some key differences between the African and American consumer, why email marketing is not a big driver for his customers, and how Terragon is using data and analytics across all channels to help its customers effectively reach its desired audience.Main TakeawaysIt's a Mobile World: Over the last five years, the startup ecosystem has grown significantly. With more developers building software that incorporates into a tech stack, there is now more of an opportunity for those companies to utilize data and analytics like never before to effectively reach their customers.  Massive Reach: On a continent of more than 1.2 billion people, combined with a landmass greater than other continents, reaching the customer is one of the biggest challenges for African companies. Companies that want to reach their audiences must have an effective data and analytics strategy that is designed to meet their consumers on the go. This means hype-targeting content to mobile devices and social platforms.Different Strokes for Different Folks: Just because a strategy works in the US does not mean that it will be effective for other consumers. In the U.S., email is an effective marketing strategy. But in Africa, you have to account for both web and non-web channels one thing remains true: your messaging must not only be relevant, but it has to solve a unique problem for the customer ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world's number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

In this episode of the Syneos Health Podcast: 2021 Health Trends Edition, we discuss how to empower and amplify critical field teams as access and engagement evolve and change with the ‘new normal' of a post-pandemic world. Listen and learn as Ryan Maglione, SVP, Global Commercial Talent at Syneos Health shares his latest thinking with trends expert, podcast host and Managing Director, Omnichannel Strategy, Leigh Householder.Learn More About Commercial Recruiting Solutions from Syneos Health. If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision making and investment. You can find it all at insightshub.health.Like what you're hearing?  Be sure to rate and review us!  We want to hear from you!  If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com.RELATED CONTENTForming the Future Field Omnichannel Experience Virtual Pharma

In this episode of the Syneos Health Podcast: 2021 Health Trends Edition, we share the latest thinking on the potential for our industry to make healthcare interactions and communications more personal and useful. Many life sciences organizations are quickly moving into that world of right person, right message, right moment messaging and scaling internal expertise and external partnership to move from one-to-one messaging to synchronized personal/nonpersonal communications to truly optimized engagement.Listen and learn from Syneos Health experts, Leigh Householder, Managing Director, Omnichannel Strategy, Howard Brock, Senior Managing Director, Customer Engagement/Consulting, Alex Brock, Managing Director, Omnichannel (EU) and Dr. Annah Sclafani, Data Scientist. Curious where your organization sits on the omnichannel maturity curve? Click here.If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision making and investment. You can find it all at insightshub.health.Like what you're hearing?  Be sure to rate and review us!  We want to hear from you!  If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com.RELATED CONTENTHarnessing Big Data to Accelerate Trial RecruitmentOmnichannel Maturity2021 Health Trend Edition: Remote Care in 2021 and Beyond

When the pandemic took hold, practices and research sites limited physical access to protect people while health systems and industry partners moved to rapidly scale digital and voice channels to maximize patient connectivity. Regulators and payers joined the cause to reduce friction and fuel reimbursement. As that immediacy and urgency fade, there are changed expectations among healthcare providers and patients alike that pivot off a connection, not an office or site. In this episode of the 2021 Health Trends Podcast Miniseries, Leigh Householder, Syneos Health resident trends expert and Managing Director, Omnichannel Strategy, discusses how the rise, fall and reset of remote monitoring and commercial telemedicine will largely shape the future of care and drive how life sciences leaders engage and support patients and prescribers. Guests include Syneos Health experts AJ Triano, SVP, Customer Experience Strategy and Jodi Scarbrough, VP, Strategy and Innovation.Learn more about our 2021 Health Trends here.If you want access to more future-focused, actionable insights to help biopharmaceutical companies better execute and succeed in a constantly evolving environment, visit the Syneos Health Insights Hub. The perspectives you'll find there are driven by dynamic research and crafted by subject matter experts focused on real answers to help guide decision making and investment. You can find it all at insightshub.health.Like what you're hearing?  Be sure to rate and review us!  We want to hear from you!  If there's a topic you'd like us to cover on a future episode, contact us at podcast@syneoshealth.com. 

DTC subscription and in-store retail often feel like they're coming from opposite ends of the shopping spectrum. So what happens when you combine the two? Shane Pittson, VP of Growth at Quip, is all about creating a shopping experience that helps customers build healthy oral care habits in the most convenient ways possible. This episode digs into the relationship between retail and subscription, Shane's innovative rewards program, and how Quip has hit an 80% response rate on their post-purchase survey.  Check out Quip and follow them on Instagram Connect with Shane on LinkedIn Connect with Kristen on Twitter and LinkedIn

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.Award wining senior agency leader and strategic digital marketer with one of Canada's premier global digital agencies, Nasser Sahlool, Vice President of Client Strategy at DAC group takes us through his observations of consumer behaviour, purpose and retail response and reaction to the COVID era.Nasser also takes us through their latest collaboration with Forrester group looking at the state of omnichannel and what retailers need to be thinking about today so they can meet and exceed their customer's demands tomorrowThanks for tuning into today's episode of The Voice of Retail.  Be sure to subscribe to the podcast so you don't miss out on the latest episodes, industry news, and insights. If you enjoyed  this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!Until next time, stay safe and have a great week!

In this episode, we discuss what it means to have a marketing strategy that is truly omnichannel, as well as suggest our 7 best practices for getting started.Providing that omnichannel experience is something that most marketers are striving towards in 2021. And with so many different marketing channels out there, the majority of brands are already utilising multiple channels to communicate with their customers and prospects. However, simply making use of multiple channels does not automatically equate to an omnichannel experience.An omnichannel marketing strategy is so much more than that. It's about providing your customers with a completely seamless experience from the very first touchpoint to the last. This means that, regardless of the channel your customer is using, each interaction should feel like a continuation of the previous one, with every channel working together to create a unified and consistent brand message.You can read this episode in full, along with helpful graphics and other great resources over on our website.If you're struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree's data unification and segmentation platform here or email any of your questions to me at emma@hurree.co. It's time to get your tools talking and we can help you do it!

Omni-channel Strategy for Walmart Marketplace - Vendo Podcast Ep 47 One of the things that makes Vendo special is our holistic approach towards the relationship between online retail and brick & mortar retail.

From primary schools to business schools and universities, email marketing empowers educational institutions by helping them build a strong student network, connect with faculty and alumni, increase admission requests and hence the overall engagement. When a renowned university decides to share their best email marketing stories and strategy, there's no way we go without listening! Welcome to the Zoho Campaigns Expert Diaries. Today's episode is special because we have two experts with us—Bri Loesch and Elaine Armbruster from The Ohio State University. Bri is the Associate Email Marketing Director, and Elaine is the Senior Director of Omnichannel Strategy, and they'll be sharing their insights about email marketing in an educational sector. Know more: zoho.to/sc/ExpertDiaries