Podcasts about Dmexco

“A client chose a logo created by their secretary with AI over ours.” What sounds like a nightmare for designers became DAvide Colla's wake-up call. In our latest DMEXCO podcast episode, the founder of Milan-based agency 150 up talks to Verena Gründel about how AI is changing the rules of design, why luxury brands fear looking "cheap" with AI content and what he teaches his students in a world where tools can do almost everything. From client rejection in favor of AI to using trained models for luxury campaigns - this episode dives into the real impact of AI on design and branding.The DMEXCO ticket shop is now open! Get your ticket for DMEXCO on September 17 and 18.But don't wait too long - save €180 now: Early birds can grab a limited number of tickets for just €99 instead of €279.Get yours now at https://dmexco.com/tickets/

“Es gibt nichts Teureres, als langweilig zu sein”, sagt Christoph Weber, der zuletzt das Marketing der Bitburger-Gruppe geleitet hat. Im Gespräch mit Verena Gründel erklärt er, wie man das Einzigartige einer Marke herauskitzelt, sie unverwechselbar positioniert und damit die Umsätze, aber auch die Markenwahrnehmung messbar ankurbelt. An vielen Beispiel zeigt er die Bedeutung kreativer Werbung und die Chancen einer einzigartigen Marken-DNA auf. Warum langweilige Kampagnen die teuersten sind und wieso man dafür auch mal das Risiko eines Shitstorms eingehen muss, erfährst du ebenfalls in dieser Folge. Und vergiss nicht: Am 17. und 18. September 2025 findet die DMEXCO in Köln statt. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition

Christian Muche is a renowned global executive and business strategist operating at the intersection of the digital, marketing, technology, and event industries. Muche has worked with global brands and executives, including AOL, YAHOO, and FIFA, to bring successful results. He was the Co-Founder of DMEXCO which has become the leading and most international digital marketing event in the world. Seeing a gap in the marketing community, he believed the time had come for a new event experience created specifically for the entire marketing world which is POSSIBLE.

„Vor drei, vier Jahren ging ja jeder davon aus, dass der Anteil der Onlineverkäufe im Autohandel stark auf die 25 Prozent zugeht. Aber ich muss ganz ehrlich sagen, ich kenne keinen Autohersteller, der diese Zahlen geschafft hat.“ – Wolfgang Ufer, CEO von Smart Deutschland, gibt im Gespräch mit Verena Gründel spannende Einblicke in die digitale Transformation der Marke Smart. Seit 2020 verkauft Smart ausschließlich Elektrofahrzeuge und setzt auf eine Kombination aus digitalem Vertrieb und persönlicher Beratung. Im Marketing peilt er “100 Prozent Effizienz” an. Mehr zu seiner Strategie erfährst du im Podcast. Markiere dir schon mal den 17. und 18. September 2025 im Kalender: Denn die DMEXCO in Köln darfst du nicht verpassen. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition Sichere dir hier dein Ticket für die Gala des Deutschen Digital Awards 2025:https://www.deutscherdigitalaward.de/tickets/

“Teads is the walled garden of the open internet”: In this episode, Verena Gründel speaks with David Kostman, Chairman and CEO of Teads, about the billion-dollar merger of Teads and Outbrain. They discuss the company's bold growth strategy, its shift toward full-funnel advertising and “Brandformance”, and how Teads aims to close the ad spend gap of the open internet with premium quality and measurable outcomes. David shares insights into the future vision of Teads: performance-driven CTV and Retail Media will play a big role. So don't miss this episode of the DMEXCO Podcast!And don't forget: DMEXCO will take place in Cologne on September 17 and 18, 2025. Stay up to date until then with Verena's newsletter, DMEXCO Digital Digest – the most important news from the world of digital marketing in Germany and internationally, delivered straight to your inbox.https://go.dmexco.com/digital-digest-current-edition

In this episode of the DMEXCO Podcast, Verena Gründel speaks with Hilal Merter, who leads strategic projects for global brands at BSH Hausgeräte, home to brands like Bosch, Siemens, and Gaggenau. Hilal shares insights into brand positioning, the power of networking, and navigating cultural differences in business. She reflects on her journey from Turkey to Germany, discusses how brands must define what they stand for – and what they don't – and highlights why "small talk" is a key driver of business success. Plus, she reveals how BSH enhances the quality of life at home and why intuition still matters in an AI-driven world.Hilal's Book tipp: Differentiate or Die: Survival in Our Era of Killer Competition : Trout, Jack: Amazon.de: BooksAnd don't forget: DMEXCO will take place in Cologne on September 17 and 18, 2025. Stay up to date until then with Verena's newsletter, DMEXCO Digital Digest – the most important news from the world of digital marketing in Germany and internationally, delivered straight to your inbox.https://go.dmexco.com/digital-digest-current-edition

„Deutschland kann keine Marke.“ Diese provokante These vertritt Mokhtar Benbouazza, der als Markenexperte und CMO unter anderem den Brands Jack Wolfskin und S.Oliver als CMO zu neuem Glanz verholfen hat. „Wenn die Zahlen nicht stimmen, ist Brand Marketing das Erste, was gestrichen wird“, sagt er im Gespräch mit Podcast-Host Verena Gründel. Deshalb verlieren deutsche Marken im internationalen Wettbewerb.Die Gefahr, die er beobachtet: Viele „Marken der Mitte“ sind dem Untergang geweiht, weil ihnen Identität, Haltung und Konsistenz fehlen. Was genau sie falsch machen, wie es besser geht und welche Marken echte Leuchttürme sind, das verrät er in dieser Folge.Und vergiss nicht: Am 17. und 18. September 2025 findet die DMEXCO in Köln statt. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-editionMokhtars Serientipp: The Wagner Brothers https://www.zdf.de/sport/the-wagner-brothers

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible, one of the industry's fastest-growing events. Muche, who also co-founded DMEXCO, shares insights into the rapid evolution of Possible, its recent acquisition by Hive Group, and its ambitions to become the Davos of the marketing world.The Rise of PossibleLaunched in 2023, Possible has quickly carved out a niche in the global marketing calendar. Its acquisition by Hive Group within a year of inception underscores its significance. Muche explains that the event was designed to fill a gap in the US and beyond, bringing together senior marketers, tech companies, and business leaders in a format that blends high-level networking, education, and industry-shaping discussions.Miami as a Strategic HubSet in Miami Beach, Possible takes advantage of its location to connect with the growing Latin American market while offering a compelling alternative to events like Cannes Lions. With a focus on creating a high-value experience, Muche highlights the importance of face-to-face interactions, structured networking, and curated discussions that drive tangible business outcomes.What to expect in 2024The upcoming show will feature an impressive line-up of C-suite speakers, including CMOs from Visa and Lego, as well as tech industry leaders and cultural influencers. Unlike traditional celebrity keynote slots, Muche emphasises that Possible prioritises speakers who can offer genuine marketing insights, ensuring relevance to attendees.

Mit 20 Millionen Nutzern im Monat gehört Chefkoch zu den größten digitalen Plattformen in Deutschland. Seit drei Jahren ist Christine Nieland CEO und treibt die digitale Transformation der Marke voran. In dieser Episode diskutiert Verena Gründel mit Christine Nieland die digitale Transformation der Kochlandschaft und die Rolle von User Generated Content. Christine erklärt, wie Chefkoch KI einsetzt, um nicht nur Prozesse, sondern auch das Produkt zu verbessern, warum manche Rezepte zeitlose Klassiker bleiben und wie sich Ernährungsgewohnheiten in Deutschland entwickeln. Außerdem geht es um die Herausforderungen bei der Monetarisierung von Food-Content, Social-Media-Trends wie Turkish Pasta und welche Zukunft KI-Agenten beim Kochen haben könnten.Hör rein und erfahre, wie digitale Innovationen das Kochen verändern.Und vergiss nicht: Am 17. und 18. September 2025 findet die DMEXCO in Köln statt. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach: https://go.dmexco.com/digital-digest-current-edition

In this conversation, Jessica Joines shares her transformative journey from a successful corporate career to discovering her true purpose. She discusses the importance of overcoming fear and scarcity mindset, empowering women to trust their inner truths, and the significance of building heart-centered relationships within her community. Jessica emphasizes the power of perception and choice in shaping one's reality, and she offers practical advice for future female leaders to pursue their passions. Her insights on surrendering to the universe and creating a purpose-driven business provide a refreshing perspective on personal and professional growth. Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform — she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all forms of fear and limitation and transcend the ego.  Jessica has a unique ability to break down complex and esoteric spiritual principles into simple, step-by-step plans of action, resulting in "DIY soul-work" that is not only practical, but life-altering. Many of these methods manifested during her life-changing, year-long, solo soul journey across Southeast Asia in 2011. That's where she began to wake up to her own soul purpose. A natural teacher and speaker, Jessica is never more herself or connected to her purpose, than when she is in front of an audience. She has keynoted and spoken at iMedia, Advertising Week, WUB Wellness, CRN International Summit, Dmexco and several corporate leadership events, including Rakuten and Starcom. Igniting and energizing audiences around purpose and possibility, it's not uncommon to see a crowd of people gathered around Jessica after she speaks. As the energy and wisdom she brings forth always inspires audiences to want deeper guidance on how to navigate life's challenges. ​In May 2021, Jessica launched her live coaching show, Soul Purpose, with the popular online spiritual media network, Unity Radio. Soul Purpose keeps Jessica on her toes as listeners call in live to receive coaching guidance on their most critical life questions and challenges. Soul Purpose can be found on all major podcasting platforms, including iTunes and Spotify. Additionally, Jessica regularly shares spiritual lessons and tools on YouTube, Instagram and Facebook.  In January 2021, Jessica launched the Women's Purpose Community, an expansion of the incredibly successful Women's Purpose Retreat, which she launched in 2018. WPC is a community of executive women who crave a safe-space to do the deeply intimate work of self-discovery.  In sum, Jessica is helping to bring an awakened-mindset to where it's needed most, Corporate America. Jessica's work has been celebrated in publications such as Forbes, Marie Claire, Thrive Global and MediaPost. She holds an M.S. in Communications from Cornell University. Takeaways Jessica's journey reflects a shift from fear to love. She emphasizes the importance of inner transformation. Women are encouraged to trust their own truths. Perception is a powerful choice in shaping reality. Surrendering to the universe is key in business. Attraction, not promotion, is essential for success. Building deep relationships is crucial for women leaders. Future leaders should prioritize doing what they love. Self-exploration is vital for discovering passions. Practical spirituality can guide individuals to their purpose. Get In Touch With Jessica Speaker Website: www.jessicajoines.com Company Website: www.womenspurposecommunity.com Instagram: https://www.instagram.com/jessicaljoines/  LinkedIn:  https://www.linkedin.com/in/jessicajoines/  YouTube: https://www.youtube.com/@jessicajoines3842  Twitter Handle: @JessicaJoines

In this DMEXCO podcast episode, Geoffroy Martin, CEO of Ogury, unpacks how a cookie-less, ID-free future could change the ad game for good. Ogury's approach? It's all about Zero-Party Data – data collected directly from users with their consent. Geoffroy reveals how Ogury shifts from targeting individuals to personas, the secret to gathering Zero-Party Data effectively, leveraging targeted surveys instead of traditional ads. And he explains how attention metrics are replacing visibility as the key success indicator for campaigns, offering deeper insight into user engagement. You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of international digital marketing directly to your inbox:https://go.dmexco.com/digital-digest-current-edition

DMEXCO Podcast goes #WhatsNextAgencies?: Ab jetzt hörst du hier alle zwei Wochen, abwechselnd zum bekannten DMEXCO Podcast, eine neue Folge #WhatsNextAgencies mit Kim Alexandra Notz. Auf der DMEXCO 2024 hat Kim 15 Episoden mit spannenden Persönlichkeiten aus der Agenturszene aufgezeichnet, die wir hier für euch co-hosten. Viel Spaß mit Kim auf der DMEXCO:„Wir verbullshiten uns, erschaffen Tagträume, die schnell zerplatzen. Strategie muss uns zurück zum Wesentlichen bringen – das ist in den letzten Jahren verloren gegangen.“In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Kristina Bonitz, Gründerin der Strategieberatung Serotonin, über das dringend notwendige „Agency Makeover“. Sie erklärt, warum viele Agenturen mit ihrer eigenen Strategie auf der Stelle treten - und wie sie den Mut finden, sich endlich wieder zu fokussieren.Kristina erzählt von ihrem eigenen Weg, der sie von SinnerSchrader über Accenture Song zur Strategieberatung Diffferent führte, bevor sie sich entschloss, Serotonin zu gründen. Dabei erkannte sie: Viele Agenturen verfangen sich im Dickicht ihrer eigenen Komplexität und verlieren aus den Augen, dass echte Stärke in der Klarheit liegt.Deshalb plädiert sie für konsequente Entscheidungen, radikale Ehrlichkeit und ein mutiges Bekenntnis zur eigenen Essenz. Ihre “No-Bullshit-Strategie” bietet Agenturen und Unternehmen Inspiration, sich neu zu erfinden, alte Strukturen loszulassen und auf das Wesentliche zu fokussieren.

In this episode of the DMEXCO podcast, Verena Gründel talks with Konrad Feldman, Co-Founder and CEO of Quantcast. He shares how artificial intelligence is transforming the advertising industry and why it's crucial to make ads more relevant to consumers. Feldman also discusses how AI can help bridge the gap between time spent online and advertising spend as well as the importance of the open internet and how it's underfunded compared to major platforms. Tune in now to hear all about the future of AI in advertising! Don't miss this insightful discussion.You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest. Receive the most important news from the world of international digital marketing directly to your inbox:https://go.dmexco.com/digital-digest-current-editionAre you looking to reach up to 50% of the German-speaking population? Than BILD-Markenkonzepte is the solution! For over 22 years, BILD has been a game-changer with its Volks-Produkt. With over 220 successful campaigns and a rebooking rate of over 80%, BILD-Markenkonzepte is a great partner to elevate your brand. Plus, BILD offers entry-level brand concepts like 'Aktion für Deutschland', 'Aktion für Alle', or 'Produkt-Tipp'. Book a BILD brand concept for 2024 now and secure up to €225,000 in additional gross media volume. Just mention the keyword DMEXCO.Konrad Feldman's book tips:Hans Rosling: FactfulnessLink: Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think : Rosling, Hans, Rosling, Ola, Rosling Rönnlund, Anna: Amazon.de: BücherDavid Allen: Getting Things DoneLink: Getting Things Done: The Art of Stress-Free Productivity : Allen, David, Fallows, James: Amazon.de: Bücher

In der neuesten Episode der E-Commerce Dudes diskutieren Daniel Höhnke und Tim Schestag über eine brandaktuelle Entwicklung im E-Commerce: Mehr als 1.000 Händler sollen in den letzten Monaten vom Online-Marktplatz Otto.de verschwunden sein. Hohe Gebühren und neue Anforderungen an die Händler sorgen für Unruhe. Wie wirkt sich das auf den Markt aus und was bedeutet das für kleinere Händler? In den News der Woche geht es diesmal um: 1. Amazon Export Central – Mit nur drei Klicks zum internationalen Geschäft? Wie Amazons neue Plattform europäischen Händlern die Expansion erleichtert. 2. DMEXCO 2024 – Ein kurzer Rückblick auf die einst so große Leitmesse 3. Google Core Web Vitals – Sind Ladezeiten und Web Vitals wirklich so wichtig, wie viele denken? Ein überraschender Perspektivwechsel sorgt für Diskussionen in der SEO-Welt. 4. Salesforce 2024 – Ein Einblick in die Salesforce-Konferenz von Rick Watson, der tief blicken lässt. Was bekomme ich bei SF für mein Geld? 5. Melitta und die KI-Transformation – Wie Melitta sich durch künstliche Intelligenz neu erfindet und welche Rolle Innovationen in traditionellen Unternehmen spielen. Hört rein, um die spannendsten Themen aus der Welt des E-Commerce zu erfahren! Daniel: www.linkedin.com/in/daniel-hoehnke/ Tim: www.linkedin.com/in/tim-schestag/

In this episode, Verena Gründel speaks with Nadine Bartenschlager and Catherine Niebuhr, co-leaders of Nivea's marketing in Germany and Switzerland. They share insights into Nivea's core values of care, trust, and inclusivity, and discuss the challenges of engaging younger consumers, particularly Gen Z. The conversation covers the role of influencer marketing, the importance of authentic content, and how a mushroom gains engagement for Nivea's anti aging products. You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of international digital marketing directly to your inbox:https://go.dmexco.com/digital-digest-current-editionAre you looking to reach up to 50% of the German-speaking population? Than BILD-Markenkonzepte is the solution! For over 22 years, BILD has been a game-changer with its Volks-Produkt. With over 220 successful campaigns and a rebooking rate of over 80%, BILD-Markenkonzepte is a great partner to elevate your brand. Plus, BILD offers entry-level brand concepts like 'Aktion für Deutschland', 'Aktion für Alle', or 'Produkt-Tipp'. Book a BILD brand concept for 2024 now and secure up to €225,000 in additional gross media volume. Just mention the keyword DMEXCO.

In dieser Folge wir euch spannende Einblicke hinter die Kulissen der DMEXCO. Schaltet ein und erfahrt, wieso Mitarbeitende in Agenturen die unzufriedensten Arbeitnehmer der Branche sind, warum KI unsere Expertise niemals ersetzen kann und wieso B2B-Influencer eine hervorragende Alternative zu KI-generierten Inhalten sind. Wenn dir diese Folge “Kurzer Freitag” gefallen hat, freuen wir uns über dein Feedback auf unseren Social-Media-Kanälen. Bewertet uns auch gerne bei Apple und Spotify und schaut auf unserer Website vorbei, um mehr über unsere Blog-Beiträge und Newsletter zu erfahren!

DMEXCO is one of the biggest events dedicated to digital marketing, and for many years, it has served as a key meeting place for key players in the industry. This year the atmosphere was as vibrant as ever and the agenda was packed with insightful content covering all the usual themes but with a big focus on retail media, sustainability, AI, and data-driven but cookie-free targeting. In this episode of Life in Programmatic DOOH, JCDecaux UK's Director of Programmatic, Mark Halliday and Jon Mundy, Associate Director – Programmatic share their DMEXCO 2024 highlights and share insights from interviews with Diederick Ubels, Managing Director, EMEA, Vistar Media, Remi Boudard, VP Sales, Displayce, Walter Kraus, Commercial Director, JCDecaux Netherlands, and Julia Linehan, CEO, The Digital Voice. Hosted on Acast. See acast.com/privacy for more information.

Ein 1LIVE-Podcast, © WDR 1970 Von 1LIVE.

Ein 1LIVE-Podcast, © WDR 1970 Von 1LIVE.

In this episode, Verena Gründel sits down with Kerstin Köder, the driving force behind SAP's marketing efforts across 24 countries in Middle and Eastern Europe. They discuss SAP's significant transformation, particularly the shift to a cloud-first model, which demands new marketing strategies and deeper customer relationships. Kerstin shares her experience transitioning from B2C to B2B marketing, emphasizing the importance of cultural change within organisations. The conversation also highlights the role of AI in enhancing productivity and the challenges of maintaining employee engagement during times of change.Get your ticket for DMEXCO on September 18 and 19 here:https://dmexco.com/tickets/You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of digital marketing in Germany and internationally directly to your inbox:https://go.dmexco.com/digital-digest-current-editionKerstin Köder's podcast tipp: https://fastandcurious.berlin/Kerstin Köder's wine brand: https://www.wein-vom-haigst.de/

Customer Love in der dmexco-Woche! Host Dimitrios Haratsis lässt sich im Gespräch mit Corinna Hohenleitner, Director CEU, Activation bei criteo, mitnehmen in die faszinierende Welt des Retail Media - einer Branche auf der Überholspur. Corinna gibt uns Einblicke in die Erfolgsfaktoren von Retail Media: - Marken und Produkte werden dort präsentiert, wo ihre Relevanz und Akzeptanz hoch ist - sie fügen sich natürlich ins Shoppingerlebnis ein- im Ökosystem des Retailers können Ergebnisse entlang des gesamten Funnels erzielt werden - Retail Media funktioniert datenbasiert und ist daher sehr messbar Datenschutz und -sicherheit liegen Corinna und criteo auch nach Googles Ankündigung zur Beibehaltung der Third Party Cookies am Herzen. Advertising muss effizient, aber auch gleichzeitig vertrauensvoll funktionieren - Consent is King! #rcommerce #relationshipcommerce #customerlove #podcast #cookiekalypse #firstpartydata #retailmedia Mehr über R-Commerce: Das Buch: https://www.r-commerce.de/ R-Commerce bei elaboratum: https://www.elaboratum.de/relationship-commerce/

In der vierten Staffel von Chronisch Digital dreht sich alles um die Themen der DMEXCO 2024.In der finalen Folge sind Prof. Dr. Lisa-Charlotte Wolter von der IU International University of Applied Sciences und Steffen Bax, CEO von IQ Digital, zu Gast. Gemeinsam mit Staffel-Gastgeber Eric Hall diskutieren sie über das Konzept von „Value Media“, das ethische und soziale Verantwortung in den Fokus der Mediaplanung rückt. Dabei sprechen sie über die Herausforderungen bei der Umsetzung nachhaltiger Strategien und wie die neue ESG-Regulatorik Unternehmen zur Verantwortung zieht. Zudem wird das neu gegründete Value Media Research Center vorgestellt, das wissenschaftliche und praktische Ansätze zur Förderung einer nachhaltigen Medienplanung vereint.Diese Staffel erscheint im Zeitraum 27. August bis 17. September 2024 und bereitet euch optimal auf die bevorstehende DMEXCO vor.ModerationEric Hall (Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW)GästeProf. Dr. Lisa-Charlottte Wolter, IU International University of Applied SciencesSteffen Bax, CEO von IQ DigitalDieses Werk ist lizensiert unter einer Creative Commons Namensnennung – Nicht kommerziell – Keine Bearbeitung 4.0 InternationalLizenz: https://creativecommons.org/licenses/by-nc-nd/4.0/ Hosted on Acast. See acast.com/privacy for more information.

sasserathNOW ist eine unabhängige Strategieberatung, die Marken, Menschen und Organisationen dabei unterstützt, ihre Einzigartigkeit wirksam zu machen. In dieser Folge sprechen wir mit Verena Gründel –Gastgeberin der DMEXCO und Director Brand & Communications. Verena bietet faszinierende Einblicke in die Entwicklung und die Einzigartigkeit der DMEXCO, die weit über eine traditionelle Messe hinausgeht. Sie beschreibt die DMEXCO als das „Herzstück der digitalen Marketingwelt“ und erklärt, wie diese als zentrale Plattform für digitales Marketing und Technologie eine entscheidende Rolle bei der Vernetzung von Branchenakteuren spielt – durch unzählige Networking-Möglichkeiten. Als Gastgeberin der DMEXCO betont Verena „Ich möchte, dass sich alle Teilnehmer auf der DMEXCO wohlfühlen, inspiriert werden und wertvolle Geschäftskontakte knüpfen können.“ Dieser Fokus auf eine exzellente User Experience macht die DMEXCO zu einem einzigartigen Event in der digitalen Welt. Im weiteren Gespräch mit Verena diskutieren wir: Wie schafft es die DMEXCO, verschiedene Branchen und Disziplinen unter einem Dach zu vereinen? Welche Herausforderungen bringt die Digitalisierung für das Marketing mit sich, und wie adressiert die DMEXCO diese? Was bedeutet es, in einer zunehmend digitalen Welt „Gastgeberin“ zu sein, und wie beeinflusst das die Positionierung der Marke DMEXCO? Ihr wollt mehr erfahren über unsere Perspektive auf Marketing und Events? Schaut auf unserer Website vorbei: https://www.sasserathnow.com Gäste des Talks: Verena Gründel https://www.linkedin.com/in/verenagruendel/ Anna Lüders  https://www.linkedin.com/in/annalueders/   Marc Sasserath  https://www.linkedin.com/in/marcsasserath/ 

Die dmexco steht in Köln wieder vor der Tür und natürlich sind auch wir von morefire wieder vor Ort. Wie Du das Beste aus den zwei Messetagen herausholst, welche Speaker:innen und Themen Dich erwarten - Das alles bekommst Du hier in dieser kompakten Folge!

Are you ready for DMEXCO 2024? In the latest episode of our podcast, Verena Gründel gives you the ultimate guide to making the most out of this year's event. With DMEXCO's Director Conference Thomas Mosch she discusses why AI is set to dominate the stage with the theme "Prompting the Future," and what you can expect from the CMO Summit and all the other stages and Summits. BVDW President Dirk Freytag shares insights from the Immersive Experience Area and Creativity Summit. And, because networking is key at DMEXCO, Céline Flores-Willers, LinkedIn expert, offers invaluable tips on how to enhance your personal brand and prepare for meaningful interactions during the event.Tune in now and get ready to prompt the future at DMEXCO 2024!Get your ticket for DMEXCO on 18 and 19 September here:https://dmexco.com/de/tickets/You can now get the most important news from the world of digital marketing in Germany and internationally in the new DMEXCO newsletter Digital Digest, delivered directly to your inbox every Monday, Wednesday and Friday:https://go.dmexco.com/digital-digest-current-edition

In der vierten Staffel von Chronisch Digital dreht sich alles um die Themen der DMEXCO 2024. In der dritten Folge dreht sich alles um „Ad Tech Made in Europe“. Zu Gast sind Ricarda Jebsen (Virtual Minds), Martin Hohberg (RTL Deutschland) und Daniel Knapp (IAB Europe). Gemeinsam mit Host Eric Hall beleuchten sie die aktuellen Entwicklungen in der europäischen AdTech-Branche und diskutieren, warum die Unabhängigkeit von US-Unternehmen für die Zukunft der Werbetechnologie in Europa von zentraler Bedeutung ist. Es geht um die Herausforderungen und Chancen, die sich aus der Zusammenarbeit von Technologieunternehmen und Medienhäusern ergeben, wie eine konvergente Reichweitenmessung aussehen könnte und wie Echtzeitdaten genutzt werden könnten. Darüber hinaus wird der Einfluss von Datenschutz und der europäischen Regulierung auf die Branche thematisiert und wie europäische Unternehmen im globalen Wettbewerb bestehen können.Diese Staffel erscheint im Zeitraum 27. August bis 16. September 2024 und bereitet euch optimal auf die bevorstehende DMEXCO vor.ModerationEric Hall (Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW)GästeMartin Hoberg, Chief Tech Officer, RTL DeutschlandRicarda Jebsen, Geschäftsführerin, Virtual MindsDaniel Knapp, Chief Economist, IAB EuropeDieses Werk ist lizensiert unter einer Creative Commons Namensnennung – Nicht kommerziell – Keine Bearbeitung 4.0 InternationalLizenz: https://creativecommons.org/licenses/by-nc-nd/4.0/ Hosted on Acast. See acast.com/privacy for more information.

Electric Guitar PLC (AIM:ELEG) CEO John Regan discusses the company's development over the last four months since its market launch in May. During the interview, Regan detailed the recent restructuring efforts, including the addition of sales and marketing personnel and product optimisation, which has significantly reduced deployment times for their solutions. Regan touched on a new agreement with Jewson, one of the UK's prominent suppliers of sustainable building materials. The collaboration will see the launch of a sustainability-focused microsite that integrates 3radical's Voco platform, aiming to enhance customer engagement both online and offline. Additionally, Regan announced the launch of the Voco Solutions Portal (VSP), a self-serve platform that will allow clients to deploy Electric Guitar technology in as little as 1 to 2 hours. “We've gone from six months to 1 or 2 hours, which is really significant because it means clients can test our technology in different ways and use it immediately,” Regan explained. The VSP will be showcased at the upcoming DMEXCO conference in Cologne, with live demos planned. Regan also discussed strategic partnerships with companies like Sophus3 and Digital Alchemy, which have expanded Electric Guitar's market presence and customer base across different verticals. For more insightful updates from Electric Guitar PLC and other industry leaders, visit Proactive's YouTube channel. Don't forget to give this video a like, subscribe, and turn on notifications for future content! #ElectricGuitarPLC #JohnRegan #VocoSolutionsPortal #DMEXCO2024 #MarketingTechnology #AIinMarketing #DigitalTransformation #TechInnovation #CustomerEngagement #BusinessGrowth This completes Phase 1. Let me know when you're ready to move on to Phase 2, where I'll create the full transcription, interview summary, and an investor-focused article.#proactiveinvestors #invest #investing #investment #investor #stockmarket #stocks #stock #stockmarketnews

Rund 850 Speaker auf 14 Bühnen, drei Messehallen voller Aussteller, hochkarätige Teilnehmer und mehr - Die DMEXCO steht in Köln wieder vor der Tür und es warten interessante Themen auf Dich. Ob bei den Veranstaltern gerade Vorfreude oder Stress überwiegt, auf welche Speaker sich am meisten gefreut wird & Blicke hinter die Kulissen gibt es hier!

In dieser Folge spricht Verena Gründel mit Philip-Hitschler Becker, CEO des Süßwarenmittelständlers Hitschies - der als Corporate Influencer längst zum Tiktok-Star avanciert ist. Er erzählt, wie er mit 500 Followern 150 Millionen Views generierte, wie seine Tiktok- und Instagram-Erfolgsstrategie aussieht, welche KPIs er misst und warum “stumpf” für ihn gleich “Trumpf” ist. Sichere dir hier dein Ticket für die DMEXCO am 18. und 19. September:https://dmexco.com/de/tickets/Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-editionPhilips Buchtipp: “The Ride of a Lifetime” von Bob Igerhttps://www.randomhousebooks.com/books/556683/

In der vierten Staffel von Chronisch Digital dreht sich alles um die Themen der DMEXCO 2024.In der zweiten Folge dreht sich alles um die wohl am häufigsten diskutierte Mediagattung: Retail Media. Gastgeber Eric Hall begrüßt mit Patricia Grundmann und Laura Schüssler zwei ausgewiesene Expert*innen. Gemeinsam sprechen sie über die rasante Entwicklung von Retail Media und wie Unternehmen durch die geschickte Nutzung von First-Party-Daten und KI datengetriebene Kampagnen optimieren können. Dabei erläutert Patricia, wie OBI sich von einem traditionellen Handelsunternehmen zu einer Retail Media Company transformiert hat und welche Herausforderungen dabei zu meistern waren. Laura gibt Einblicke, wie zielgerichtetes Marketing für beeindruckende Reichweiten und Absatzsteigerungen sorgt. Außerdem diskutieren sie, welche Rolle Künstliche Intelligenz in der Weiterentwicklung von Retail Media spielt und warum datengetriebenes Marketing die Zukunft ist. Diese Staffel erscheint im Zeitraum vom 27. August bis 16. September 2024 und bietet tiefe Einblicke in die Trends, die die DMEXCO und die digitale Marketingwelt bewegen. ModerationEric Hall (Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW)GästePatricia Grundmann, Vorsitzende des Retail Media Circles (RMC) im BVDW und Vice President Media & Retail Media / Geschäftsführerin OBI First Media GroupLaura Schüssler, Marketing Activation Specialist bei FiskarsDieses Werk ist lizensiert unter einer Creative Commons Namensnennung – Nicht kommerziell – Keine Bearbeitung 4.0 InternationalLizenz: https://creativecommons.org/licenses/by-nc-nd/4.0/ Hosted on Acast. See acast.com/privacy for more information.

In der vierten Staffel Chronisch Digital dreht sich alles um die Themen der DMEXCO 2024. Zu Gast in der Eröffnungsfolge sind BVDW-Präsident Dirk Freytag und Verena Gründel, Host and Director Brand & Communications der DMEXCO. Mit ihnen spricht Staffel-Gastgeber Eric Hall über Neuheiten in diesem Jahr, was der BVDW neben seinen Masterclasses geplant hat und warum es für den BVDW-Präsidenten nach der Eröffnung der DMEXCO weiter nach Bonn geht. Außerdem geht es um die Rolle von Künstlicher Intelligenz in der Digitalen Wirtschaft und warum das diesjährige DMEXCO-Motto „Prompting the Future“ auch dazu anregen soll, mutiger zu werden. Diese Staffel erscheint im Zeitraum 27. August bis 16. September 2024 und stimmt perfekt auf das anstehende Leitevent der Digitalbranche ein. Moderation Eric Hall (Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW) Gäste Dirk Freytag (Präsident, BVDW) Verena Gründel (Host and Director Brand & Communications, DMEXCO) Dieses Werk ist lizensiert unter einer Creative Commons Namensnennung – Nicht kommerziell – Keine Bearbeitung 4.0 International Lizenz: https://creativecommons.org/licenses/by-nc-nd/4.0/ Hosted on Acast. See acast.com/privacy for more information.

No one has better data on the European online advertising market than IAB Europe's Chief Economist Daniel Knapp. In this episode, he gives us an overview of the latest growth figures and reveals his outlook for the coming months. He explains why ad spending is becoming increasingly volatile and hard to predict and what this has to do with fear. He also warns that despite ever better data, the ROI should not always be the measure of all things. Finally, he puts the recently announced end of the third-party cookie by Google in context. Get your ticket for DMEXCO on September 18 and 19 here:https://dmexco.com/tickets/You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of digital marketing in Germany and internationally directly to your inbox:https://go.dmexco.com/digital-digest-current-editionIAB Europe AdEx Benchmark Report 2023:https://iabeurope.eu/iab-europe-adex-benchmark-report-2023-reveals-exceptional-strength-and-growth-of-digital-advertising-in-europe/Daniel Knapp's podcast tipp “The Rest is History”:https://therestishistory.supportingcast.fm/Daniel Knapp' Author tip: Eric Amblerhttps://www.amazon.com/s?k=eric+ambler&crid=3JHBYHQZKDNPA&sprefix=%2Caps%2C155&ref=nb_sb_ss_recent_1_0_recentDaniel Knapp's favorite shop for natural wines:https://newcomerwines.com/

In dieser Episode des Listen & Grow Podcasts spricht Carsten Brendel mit Jacob Drachenberg über Stressbewältigung im Vertrieb. Sie betonen, dass Stresskompetenz erlernbar ist und ein Gleichgewicht zwischen Anspannung und Entspannung essenziell ist. Der "Magic Spot" wird als optimales Stresslevel für die Zielerreichung erläutert. Push- und Pull-Systeme im Vertrieb werden diskutiert, wobei der Fokus auf entspannterem und erfolgreicherem Verkaufen liegt. Reframing, die Trennung von Leistung und Ergebnis sowie die Bedeutung von Glaubenssätzen sind weitere zentrale Themen. Gratifikationskrisen und der Umgang mit Emotionen werden ebenfalls behandelt. Praktische Tipps wie kaltes Duschen und das Schreiben eines Dankbarkeitstagebuchs runden die Episode ab. Kapitel: (05:17) Stressbewältigung im Vertrieb: Eine erlernbare Fähigkeit (09:27) Der Magic Spot: Das optimale Stresslevel für die Zielerreichung (13:14) Push- und Pull-Systeme im Vertrieb: Wie man entspannter verkaufen kann (23:09) Vom push zum pull: Umgang mit Stress im Vertrieb (24:07) Die Bedeutung der Anzahl der Anrufe (25:04) Das Warum als Motivationsfaktor (26:00) Reframing: Die Bewertung von Situationen ändern (27:27) Leistung und Ergebnis trennen (29:22) Die Rolle von Glaubenssätzen (31:18) Die Gratifikationskrise (45:15) Der Umgang mit Emotionen und Gratifikationskrisen (48:37) Auf die Bedürfnisse des langfristigen Erfolgs achten (51:01) Die Rolle von Beziehungen und Dankbarkeit (52:27) Musik als Werkzeug zur Verbindung mit unseren Gefühlen (53:26) Das Warum des Erfolgs (55:18) Konkrete Tipps für den Alltag In der Show erwähnt: FREE DMEXCO TICKETS Wir verlosen 5 Tickets im Wert von jeweils 219€ an unsere treuesten Podcast-Fans! Wenn du unbedingt zur DMEXCO möchtest, schreib mir, Justin Pohl, einfach eine Nachricht auf LinkedIn und sag mir, warum du dabei sein musst. Die ersten fünf, die sich melden, bekommen ein Free Ticket von uns – also schnell sein lohnt sich! Noch haben wir Tickets. LinkedIn Justin Pohl: https://www.linkedin.com/in/justinxpohl/ Infos zu unserem Stand auf der DMEXCO24: https://hubs.la/Q02LxHNN0 Drachenberg Akademie: https://drachenberg.de ________________________________________________________________________ Feedback? Gerne an podcast-dach@hubspot.com Mehr über uns unter: https://www.hubspot.de/podcasts/listen-and-grow

In dieser Folge spricht Verena Gründel mit Max Klemmer, Geschäftsführer von Miss Germany. Er erzählt die Geschichte, wie er gegen die Überzeugung seines Vaters die Marke vom Beauty Contest zum Karriere- und Rolemodel-Wettbewerb für Frauen transformiert. Er erklärt, warum Twitch für ihn nicht funktioniert hat, welche Anfeindungen er bekommt und warum er nicht nur alle alten Sponsoren rausgeworfen, sondern sogar eine Freitagabend-Show bei einem großen TV-Sender abgesagt hat. Sichere dir heute schon dein Ticket für die DMEXCO am 18. und 19. September:https://dmexco.com/de/tickets/Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition Max' Buchtipp: “Die unsichtbaren Frauen” von Caroline Criado-Perez:https://www.penguin.de/Paperback/Unsichtbare-Frauen/Caroline-Criado-Perez/btb/e561586.rhd

In dieser Folge spricht Verena Gründel mit Ralf Gernhold, der das größte Inhouse-IT-Projekt Europas leitet, das Projekt Vendo der Deutschen Bahn. Sie sprechen über gutes UX-Design, die Chancen von KI für die Deutsche Bahn und wie er systematisch Nutzerfeedback in die Produktentwicklung integriert. Er erzählt, warum auf einmal alles schief lief, als sie den Live-Knopf drückten - und was er aus seiner letzten Schwarzfahr-Erfahrung gelernt hat.Sicher dir jetzt dein Ticket für die DMEXCO am 18. und 19. September:https://dmexco.com/de/tickets/Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition Ralfs Podcast-Tipp “Plan Z”: https://plan-z-podcast.podigee.io/187-new-episode

In this episode, Verena Gründel talks to Sabrina Ellis, Pinterest's Chief Product Officer, about outstanding product design and the steps you need to take to achieve it. Sabrina uses her rule of three to explain how much diversity in teams really makes sense. And she explains how she adapts the Pinterest platform to the needs of the growing GenZ target group. Make sure to get your ticket for DMEXCO on September 18 and 19:https://dmexco.com/tickets/ This Episode is presented by MAD//Fest London (2-4 July). Why would you want to be at MAD//Fest? Because getting your fix of inspiring content, new innovation, parties, DJs, food/drinks, meetings + networking with 10,000+ top brands/agencies over a 1/4sqm of Shoreditch real estate is FUN. Being stuck at home isn't.REGISTER HERE FOR 30% OFFGet ready for the latest and greatest in digital marketing! Introducing the DMEXCO Newsletter - Digital Digest. Your go-to source for all the top news and trends from around the globe, delivered straight to your inbox every Monday, Wednesday, and Friday. Don't miss out!https://go.dmexco.com/digital-digest-current-edition Sabrina's book tip “Take Back Your Power” by Deborah Liu: https://globalleadership.org/product/take-back-your-power-by-deb-liu/Sabrina's podcast tip “Where should we begin? with Esther Perel” episode with Kara Swisher and Scott Galloway: https://www.estherperel.com/podcasts/i-trust-you-to-always-tell-me-when-im-wrong

In dieser Folge spricht Verena Gründel mit Maike Abel, Digital- und Corporate-Marketing-Direktorin bei Nestlé Deutschland, darüber, mit welcher Strategie man das Marketing von 47 Brands orchestriert, warum nicht mehr jede Marke beworben wird. Sie erzählt. welchen großen Onlinemarketing-Fehler das Unternehmen gemacht hat und welche ganz neue, vielversprechende Social-Media-Plattform ihre Kolleg:innen gerade testen. Sicher dir heute schon dein Ticket für die DMEXCO am 18. und 19. September: https://dmexco.com/de/tickets/Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach: https://go.dmexco.com/digital-digest-current-edition Maikes Podcasttipps: Marketing Transformation Podcast: https://www.digitalforward.de/marketing-transformation-podcastPodcast Happy, holy & confident: https://lauraseiler.com/podcast-happy-holy-confident/

In dieser Folge spricht Verena Gründel mit Toan Nguyen, Gründer und Geschäftsführer von Jung von Matt Nerd. Toan erklärt, warum Onlinemarketing spielerischer werden muss und zeigt Beispiele, wie das gelingt. Er erklärt, warum das Metaverse längst etabliert ist und wie man über Plattformen wie Roblox ein Momentum für kleine und große Marken aufbaut. Außerdem hat er Tipps parat, wie man angesichts der Granularisierung der digitalen Medien Kampagnen von klein bis groß skalieren kann. Sicher dir heute schon dein Ticket für die DMEXCO am 18. und 19. September: https://dmexco.com/de/tickets/Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach: https://go.dmexco.com/digital-digest-current-edition Link zu Toans Buchtipps: The Diary of a CEO von Steven Bartlett: https://stevenbartlett.com/the-bookDie Superkraft der liebevollen Führung von Kathy Weber: https://kw-herzenssache.de/buecher/

In dieser Folge spricht Verena Gründel mit Susanne Haring, der Geschäftsführerin von De'Longhi Deutschland und Österreich. Sie tauchen tief ein in die Bedeutung von D2C für die Marke und diskutieren, was das neue Customized-Angebot für Kaffeemaschinen für Marke, Vertrieb und Marktforschung tut. Wir erfahren mehr über den Einfluss von Markenbotschafter Brad Pitt, Susannes Karrieretipps für alle und insbesondere Frauen und den neusten Social-Media-Kaffeetrend.Sicher dir heute schon dein Ticket für die DMEXCO am 18. und 19. September: dmexco.com/ticketsDie wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach: https://go.dmexco.com/digital-digest-current-editionDiese Folge entstand mit freundlicher Unterstützung unseres Partners Mission Female: https://www.missionfemale.com/de/X-CHANGE-2024.htmlLink zu Susannes Buchtipp: https://leanin.org/bookLink zu Susannes Podcasttipp: https://www.welt.de/podcasts/machtwechsel/

In der 100. Folge lernen wir DMEXCO Director Brand & Communications Verena Gründel kennen. Was sind ihre Themen und Visionen, welche Ziele hat sie für die DMEXCO 2024. Außerdem erzählt Alex über die verrücktesten Momente der letzten 99 Folgen und die beiden diskutieren das neue DMEXCO-Motto.

We're excited to introduce you to Christian Muche, a marketing industry leader and the CEO and Co-Founder of Beyond Ordinary Events and POSSIBLE. In this episode, we chat through the impact that attending industry events like POSSIBLE can have on your career, how to approach your team about going to events, and how you can join us at POSSIBLE 2024 in Miami, FL to hear from speakers like Gary Vaynerchuk, Pitbull, and so many other incredible marketing leaders! Brand Marketers, ⁠grab your FREE POSSIBLE 2024 TICKET here⁠ and meet us in Miami in April! About Christian Muche: Christian Muche is an internationally recognized executive and business strategist operating at the intersection of digital, marketing, technology and event industries with an extensive track record for brands like AOL, YAHOO and FIFA. For many years Christian created successful brands and consulted corporates as well as global executives all over the world. As Co-Founder of DMEXCO, one of the leading global digital marketing event platforms, he created an innovative business trade show & conference concept and it became one of the industries most profitable event shows within years. Under his leadership DMEXCO developed to one of the most international industry events, and in 2019 Christian launched D:PULSE – the innovative global boutique-style conference show. Follow Christian on Social: LinkedIn | Instagram | X (Twitter) Check out POSSIBLE 2024: possibleevent.com | Instagram Brand Marketers, grab your FREE POSSIBLE 2024 TICKET here and meet us in Miami in April! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this special episode of Life in Programmatic DOOH, JCDecaux UK's Dom Kozak, Head of Programmatic, and Michelle Ashurst, Head of Sales – Agency reflect on the biggest conversations had at DMECXO 2023. We also hear from Jerry Putters, Account Manager Digital, JCDecaux Netherlands, Andy Beames, Director Client Partnerships, Data, Samba TV, Mike Racic, President, Prebid, and Daniel McNamara, Head of Digital Operations, Publicis Imagine about the challenges facing marketers today and how media owners can help agencies and brands. Hosted on Acast. See acast.com/privacy for more information.

On this edition of The Current Report, we explore the key points of the writers' agreement and discuss the potential impact of the double strike on advertisers. Plus, we explore takeaways from DMEXCO, Europe's leading ad conference where AI took center stage. In other news, CNN Max hub launched this week, and Spotify is testing an AI-powered tool that can translate podcasts into other languages. To read the full stories included in this episode:Hollywood after the writers' strike: https://bit.ly/3REXAIBNew era of digital advertising takes shape at DMEXCO: https://bit.ly/46sO0fZCNN Max hub launch: https://bit.ly/3LFohcoSpotify AI-powered translation tool: https://bit.ly/3LEJ1Rw

What to expect, who to expect and what to look forward to at DMEXCO in Cologne. With Dr. Dominik Matyka (Chief Advisor), Thomas Mosch (Director Conference) and Dirk Freytag (President) BVDW. As well as messages from Mascha Driessen (Microsoft), Sabine Jünger (OTTO), Götz Trillhaas at (SNAP), Gaurav Bhaya (Google) Kathrin Franssen (TikTok) and Torsten Mueller-Klockmann (META).

Die Digitalisierung hat die Modeindustrie stark revolutioniert. In dieser Folge sprechen wir über das Thema Mode und Digitalisierung. Wir diskutieren mit Carl Tillessen (Deutsches Mode-Institut), Lisa Franke (OTTO) und Julia Mittermeier (Conceptional Fashion Designerin), wie die Digitalisierung die Modeindustrie beeinflusst und welche Trends es gibt: UNter anderem digitale Mode, 3D Fashion und Circular Fashion.

Diese Woche sprechen wir mit Thomas Mosch, der bei der Kölner Messe für das Konferenzprogramm der Dmexco verantwortlich ist. Er erzählt uns, wie sich die Messelandschaft durch Corona (gar nicht so sehr) gewandelt hat, warum das persönliche Treffen und Netzwerken für viele Marketer immer noch das Mittel der Wahl bleibt, welche Themen es in diesem Jahr in Köln (außer KI) noch so gibt und warum sich die Messe seit Jahren so kryptische Claims ausdenkt. Außerdem besprechen wir, warum wir bei allen Themen, die mit Künstlicher Intelligenz zu tun haben, möglichst bald verbindliche Rechtsgrundlagen brauchen, weshalb Prompt-Writer nur in Ausnahmefällen 300.000 Euro verdienen – und welche Top-Speakerin in Köln am 20. September die Keynote halten wird.

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today's first segment we're going to cover two recent pieces about industry growth. First, Kurt Hanson's Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard's presentation of Edison Research media involves how the 18-34 age group spends their weekly time listening to talk or personality-driven audio content. Terrestrial radio has been overtaken in this bracket, with podcasts taking 60% of those listening hours.  “Even within the older demos of 25-54 and 35-64, podcast listening's share of talk/personality listening is high — 47% and 39%, respectively, with those numbers up nearly double and more than triple, respectively, compared to five years ago.” Continuing the trend of good news from new data, Libsyn's Advertisecast has published their Podcast Advertising Rates 2022 report. The presentation is compiled from reporting data provided by 2,985 podcasts. Podnews editor James Cridland reported on Monday:   “There has been a jump in the average CPM for podcast advertising, according to Libsyn's AdvertiseCast: the average is now $24.35, the second-highest on record. It's up 3.7% month-on-month, or 5% year-on-year.”  Podcasting continues its upward climb. More listener share over radio and growing CPMs sounds like a good thing to us.  A follow-up on video game ads counting as podcast downloads.  Shreya: Last week we covered Ashely Carman's piece covering podcast companies, most notably iHeartRadio, purchasing downloads via mobile game ads. In a follow-up piece covering industry reactions posted last Thursday, Carman got official comment from the Interactive Advertising Bureau.  “The standards are in a continual state of review,” said Eric John, vice president of the media center at the IAB. “We're trying to ski to where the puck is going ultimately, and we're going to make standards to match the industry's needs.” On the same day Podnews reported a response from Podtrac explaining why the gaming ads only playing 20 seconds of an episode of were counted as full downloads. “It's our understanding they appear as browser traffic without a unique user agent (or [unique] IP address). These downloads don't have a material impact on the publisher rankings including the rank order of the top publishers.”  Then, in related news, HotPod reported on an InsideRadio piece covering Podtrac suspending its weekly data newsletter after iHeart stopped sponsoring the project. The decision was reportedly made over a month ago. According to HotPod, the last data tracker email they'd received was published September 13th, while the last one with iHeartRadio branding had been sent August 15th.  Since the HotPod publication went live, InsideRadio - a company owned by iHeartMedia - has pulled their Podtrac story.  Publishers test personalizing newsletters with varying degrees of success Manuela: Last Wednesday Digiday's Sara Guaglione reported the experiences of publishers who experimented with using tools to generate personalized newsletters for subscribers. We're covering it here as the tools and methodology involved might just be of interest to podcasting. From the article:  “As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers' specific interests and behaviors — but to varying degrees of success. The piece opens with the success story of The Telegraph, which has run the personalized newsletter Headlines for a year. Each time a newsletter needs to be sent, an algorithm selects vertical-specific content recommendations based on browsing history, including making sure to not recommend articles the subscriber has already read.  The Telegraph reports higher click-through rates, page views per click, and time spent on the website from Headlines subscribers vs. their standard hand-built newsletters. In contrast, publications like The Toronto Star have tried similar things and found little to no results. Newsroom director David Topping told Digiday:   Most newsletter subscribers “seem pretty happy getting what everyone else got,” Topping said. The personalized newsletter drove engagement for a “niche audience” who wanted tailored recommendations but it wasn't “necessarily something that's going to move the needle,” he added.” Niche audiences are a thing podcasting does well. The recommendation tech used to create these newsletters could be of use in the podcasting industry. An individual news podcast could build itself live akin to how Spooler allows The Refresh to add new segments on the fly. Except, with a recommendation engine, a news podcast could be constructed of only segments the recommendation tool knows the listener would enjoy.  Or, scaled up to an entire production house or network, the same tech could be applied to give bespoke RSS feeds to subscribers that only dole out episodes of podcasts that company produces that the listener would enjoy. An elegant solution for the existing logjam of either dozens of individual RSS feeds for a stable of similar podcasts, or one feed containing multiple different shows.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for Quick Hits, our roundup of articles that didn't make the cut for today's episode, but are still worth including in your weekend reading. This week:  Numbers games by Brian Morrissey for The Rebooting newsletter. An excellent op-ed discussing how recent focus on having writers create content that generates subscriptions to a publication is the modern version of prioritizing writing that generated page clicks. Both overlook the meaty day-to-day content that keeps readers coming back. An excellent piece of opinion about an industry next door to podcasting.  What are the Top 10 Alternative ID Solutions and How Should You Use Them? By Andrew Byrd for Admonsters. For those looking to get into some deep-level tech discussion, Byrd details ten privacy-focused Alternative IDs to future-proof for the day when Google eventually kills third party cookies.  Political advertising is propping up a slow ad market by Jeremy Goldamn for InsiderIntelligence. Political ads are a hot-button topic for podcasting, but there's no denying it's a midterm election year and spending is only going up between now and November.  Hit Songs Are Staying on the Top Charts Longer Than Ever by Lucas Shaw for Bloomberg. A companion piece to last week's Quick Hit from The Guardian, Shaw details how modern streaming analytics are making top charts stagnate. Where a person who buys one CD a quarter and listened to it 500 times didn't affect charts in the 90s, that same listening habit can keep artists afloat for years on Spotify.  How ad tech aims to build back better by Ronana Shields for Digiday. We're four years into a post-GDPR world. Shields covers the current state of adtech and privacy via discussions had at the first in-person Dmexco conference since 2020.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

This week: Podcasting overtakes talk radio, CPMs increase, video game ads counting as podcast downloads, and Publishers test personalizing newsletters. Podcasting overtakes talk radio, CPMs increase Manuela: For today's first segment we're going to cover two recent pieces about industry growth. First, Kurt Hanson's Rain News recap of the Audioscape 2022 talk by Cumulus Media executive Pierre Bouvard. The biggest eye-catching number from Bouvard's presentation of Edison Research media involves how the 18-34 age group spends their weekly time listening to talk or personality-driven audio content. Terrestrial radio has been overtaken in this bracket, with podcasts taking 60% of those listening hours.  “Even within the older demos of 25-54 and 35-64, podcast listening's share of talk/personality listening is high — 47% and 39%, respectively, with those numbers up nearly double and more than triple, respectively, compared to five years ago.” Continuing the trend of good news from new data, Libsyn's Advertisecast has published their Podcast Advertising Rates 2022 report. The presentation is compiled from reporting data provided by 2,985 podcasts. Podnews editor James Cridland reported on Monday:   “There has been a jump in the average CPM for podcast advertising, according to Libsyn's AdvertiseCast: the average is now $24.35, the second-highest on record. It's up 3.7% month-on-month, or 5% year-on-year.”  Podcasting continues its upward climb. More listener share over radio and growing CPMs sounds like a good thing to us.  A follow-up on video game ads counting as podcast downloads.  Shreya: Last week we covered Ashely Carman's piece covering podcast companies, most notably iHeartRadio, purchasing downloads via mobile game ads. In a follow-up piece covering industry reactions posted last Thursday, Carman got official comment from the Interactive Advertising Bureau.  “The standards are in a continual state of review,” said Eric John, vice president of the media center at the IAB. “We're trying to ski to where the puck is going ultimately, and we're going to make standards to match the industry's needs.” On the same day Podnews reported a response from Podtrac explaining why the gaming ads only playing 20 seconds of an episode of were counted as full downloads. “It's our understanding they appear as browser traffic without a unique user agent (or [unique] IP address). These downloads don't have a material impact on the publisher rankings including the rank order of the top publishers.”  Then, in related news, HotPod reported on an InsideRadio piece covering Podtrac suspending its weekly data newsletter after iHeart stopped sponsoring the project. The decision was reportedly made over a month ago. According to HotPod, the last data tracker email they'd received was published September 13th, while the last one with iHeartRadio branding had been sent August 15th.  Since the HotPod publication went live, InsideRadio - a company owned by iHeartMedia - has pulled their Podtrac story.  Publishers test personalizing newsletters with varying degrees of success Manuela: Last Wednesday Digiday's Sara Guaglione reported the experiences of publishers who experimented with using tools to generate personalized newsletters for subscribers. We're covering it here as the tools and methodology involved might just be of interest to podcasting. From the article:  “As companies like The New York Times and The Washington Post experiment with personalizing their homepages to get readers to consume more articles, publishers are also tweaking newsletters to serve readers' specific interests and behaviors — but to varying degrees of success. The piece opens with the success story of The Telegraph, which has run the personalized newsletter Headlines for a year. Each time a newsletter needs to be sent, an algorithm selects vertical-specific content recommendations based on browsing history, including making sure to not recommend articles the subscriber has already read.  The Telegraph reports higher click-through rates, page views per click, and time spent on the website from Headlines subscribers vs. their standard hand-built newsletters. In contrast, publications like The Toronto Star have tried similar things and found little to no results. Newsroom director David Topping told Digiday:   Most newsletter subscribers “seem pretty happy getting what everyone else got,” Topping said. The personalized newsletter drove engagement for a “niche audience” who wanted tailored recommendations but it wasn't “necessarily something that's going to move the needle,” he added.” Niche audiences are a thing podcasting does well. The recommendation tech used to create these newsletters could be of use in the podcasting industry. An individual news podcast could build itself live akin to how Spooler allows The Refresh to add new segments on the fly. Except, with a recommendation engine, a news podcast could be constructed of only segments the recommendation tool knows the listener would enjoy.  Or, scaled up to an entire production house or network, the same tech could be applied to give bespoke RSS feeds to subscribers that only dole out episodes of podcasts that company produces that the listener would enjoy. An elegant solution for the existing logjam of either dozens of individual RSS feeds for a stable of similar podcasts, or one feed containing multiple different shows.  Quick Hits: Recommended Weekend Reading Shreya: Finally, it's time for Quick Hits, our roundup of articles that didn't make the cut for today's episode, but are still worth including in your weekend reading. This week:  Numbers games by Brian Morrissey for The Rebooting newsletter. An excellent op-ed discussing how recent focus on having writers create content that generates subscriptions to a publication is the modern version of prioritizing writing that generated page clicks. Both overlook the meaty day-to-day content that keeps readers coming back. An excellent piece of opinion about an industry next door to podcasting.  What are the Top 10 Alternative ID Solutions and How Should You Use Them? By Andrew Byrd for Admonsters. For those looking to get into some deep-level tech discussion, Byrd details ten privacy-focused Alternative IDs to future-proof for the day when Google eventually kills third party cookies.  Political advertising is propping up a slow ad market by Jeremy Goldamn for InsiderIntelligence. Political ads are a hot-button topic for podcasting, but there's no denying it's a midterm election year and spending is only going up between now and November.  Hit Songs Are Staying on the Top Charts Longer Than Ever by Lucas Shaw for Bloomberg. A companion piece to last week's Quick Hit from The Guardian, Shaw details how modern streaming analytics are making top charts stagnate. Where a person who buys one CD a quarter and listened to it 500 times didn't affect charts in the 90s, that same listening habit can keep artists afloat for years on Spotify.  How ad tech aims to build back better by Ronana Shields for Digiday. We're four years into a post-GDPR world. Shields covers the current state of adtech and privacy via discussions had at the first in-person Dmexco conference since 2020.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Ravi Yada talks with Jason Barnard about the importance of behavioural analytics. Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF. As a marketer, when building a website, you need to focus not on how YOU would personally use it, but how your users will - you have to walk in the user's digital shoes, as Ravi Yada puts it. That is where Behavioural Analytics comes into play! User behaviour analysis is the star of this episode. Jason Barnard and Ravi Yada discuss how understanding user behaviour on websites can help you improve user experience and that will lead to more conversions. And, as luck would have it, Microsoft Clarity is an amazing tool for analysing user behaviour. Microsoft Clarity is a behavioural analytics tool that uses click data, scroll tracking, session replays and heat maps to show how users interact with your website. Just like HotJar and MouseFlow, but it's free for any size website with any volume of traffic! Why? Ravi reveals that during the episode. As always, the show ends with passing the baton… Ravi groovily passes over to next week's brilliant guest, Jason Davis. What you'll learn from Ravi Yada 00:00 Ravi Yada and Jason Barnard00:30 Remembering Bill Slawski01:45 Ravi Yada's Brand SERP from Bing03:09 Jason Barnard's Brand SERP from Bing03:54 What is Behavioural Analytics?05:08 Understanding User Behaviour with Microsoft Clarity06:20 What can Microsoft Clarity Do?08:06 The Famous Bing Purple Ad Story!10:54 What are Dead Clicks and Rage Clicks?12:52 Excessive Scrolling: Why Users Scroll too Much on Your Website13:24 What is the Average Fold on Your Website and How Important is It?18:38 Ravi Yada's Two Types of User Behaviour Analysis22:51 Four Types of Readers Online (or maybe 5)24:16 Does Microsoft Clarity Use Machine Learning? 28:06 Passing the Baton: Ravi Yada to Jason Davis Relevant Content: Digital Marketing Conference - Behavioral Analytics: Stop guessing. Get clarity. by Ravi Yada - YouTubeGrowth Marketing Toolbox - GMT 268: What is Microsoft Clarity? | Growth Marketing ToolboxAI Journal Publication - Understand your customers with Behavioral Analytics - The AI JournalDMEXCO conference - DMEXCO 2019 Trusted Partnership Interview Series: Reprise - Microsoft Advertising This episode was recorded live on video May 24th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Ravi Yada talks with Jason Barnard about the importance of behavioural analytics. Ravi Yada was born in southern India, grew up in the Midwest, and lives in the Pacific Northwest. He is an engineer, inventor, and public speaker. He currently works as a product manager on Microsoft Clarity. Ravi has worked in analytics, search, computer vision, and machine learning for nearly a decade and has developed numerous products at Microsoft, most notably Bing Visual Search. Ravi is an avid public speaker on AI products and technology, speaking at Microsoft Build, CVPR, DMEXCO, SMX, @Scale, and NRF. As a marketer, when building a website, you need to focus not on how YOU would personally use it, but how your users will - you have to walk in the user's digital shoes, as Ravi Yada puts it. That is where Behavioural Analytics comes into play! User behaviour analysis is the star of this episode. Jason Barnard and Ravi Yada discuss how understanding user behaviour on websites can help you improve user experience and that will lead to more conversions. And, as luck would have it, Microsoft Clarity is an amazing tool for analysing user behaviour. Microsoft Clarity is a behavioural analytics tool that uses click data, scroll tracking, session replays and heat maps to show how users interact with your website. Just like HotJar and MouseFlow, but it's free for any size website with any volume of traffic! Why? Ravi reveals that during the episode. As always, the show ends with passing the baton… Ravi groovily passes over to next week's brilliant guest, Jason Davis. What you'll learn from Ravi Yada 00:00 Ravi Yada and Jason Barnard00:30 Remembering Bill Slawski01:45 Ravi Yada's Brand SERP from Bing03:09 Jason Barnard's Brand SERP from Bing03:54 What is Behavioural Analytics?05:08 Understanding User Behaviour with Microsoft Clarity06:20 What can Microsoft Clarity Do?08:06 The Famous Bing Purple Ad Story!10:54 What are Dead Clicks and Rage Clicks?12:52 Excessive Scrolling: Why Users Scroll too Much on Your Website13:24 What is the Average Fold on Your Website and How Important is It?18:38 Ravi Yada's Two Types of User Behaviour Analysis22:51 Four Types of Readers Online (or maybe 5)24:16 Does Microsoft Clarity Use Machine Learning? 28:06 Passing the Baton: Ravi Yada to Jason Davis This episode was recorded live on video May 24th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>