Podcasts about Dmexco

Daniel Volož, Country Manager DACH bei RTB House, spricht mit Christoph Burseg über die Welt des Programmatic Advertising im E-Commerce. RTB House ist ein Ad-Tech-Unternehmen, das eine auf Deep Learning basierende DSP (Demand Side Platform) zur Automatisierung des Werbeplatz-Einkaufs nutzt. Volož teilt seine Erfahrungen aus der dynamischen Retargeting-Branche, diskutiert die Herausforderungen des aktuellen E Commerce-Marktes und wagt einen Ausblick auf das intensive Q4-Geschäft. Er zieht zudem Vergleiche zwischen der digitalen Reife Deutschlands und Estlands. In dieser Episode erfährst du: ● Warum Estland Deutschland in der Digitalisierung (z. B. im Gesundheits- und Schulsystem) voraus ist und was Deutschland von dem 1,3-Millionen-Einwohner-Land lernen könnte. ● Wie RTB House mit Deep Learning Algorithmen produktbasiertes, dynamisches Retargeting für führende E-Commerceler umsetzt. ● Wie das Ad-Tech-Unternehmen es geschafft hat, trotz starkem Wettbewerb erfolgreich zu wachsen und namhafte Partner zu gewinnen. ● Warum Daniel Volož die Wertschöpfung in seinem Geschäft als 50% KI und 50% Mensch ansieht und die menschliche Komponente im People-Business nicht zu unterschätzen ist. ● Was das Q4 für E-Commerce-Unternehmen bedeutet: eine Verschiebung von reinen Weihnachtskäufen hin zu einem intensiven Zeitraum, der bereits Mitte Oktober mit hoher Rabattierung und kreativen Promotion-Strukturen beginnt. ● Warum Messen wie die DMEXCO in Zeiten von Remote Work wichtiger sind denn je, um Kunden zu sehen und Beziehungen zu pflegen. Christoph auf LinkedIn: https://www.linkedin.com/in/christophburseg Kontaktiere uns über Instagram: https://www.instagram.com/vodafonebusinessde/

In this episode of Future Fuzz, host Justin brings you a special edition live from DMEXCO in Cologne, Europe's leading digital marketing and tech conference. Featuring a series of interviews with top voices from across the industry, this episode captures the latest innovations shaping digital experiences, ad tech, data privacy, and retail media.You'll hear from leaders at Contentful, Ogury, ZItcha, and a digital out-of-home (VIOOH) advertising company, sharing insights on how brands are adapting to the cookieless world, building scalable digital experiences, and using personalization, AI, and data ethics to drive smarter engagement.Guest Bios Kristin Montag Brown from ContentfulKristin has been with Contentful for nearly a decade, growing with the company from startup to global scale-up with over 800 employees and 4,000 enterprise customers. As Director of Partnerships for EMEA, she helps clients such as BMG and Scott Sports create scalable, personalized digital experiences that connect brand and product content for both B2B and D2C audiences. Andrea Wieseke from Ogury - Representing Ogury, a leading ad tech company specializing in privacy-first advertising, this guest discusses how the company helps brands like Ford navigate a cookie-less world. By using surveys and contextual targeting rather than identifiers, Ogury delivers meaningful, data-clean advertising experiences rooted in user consent and affinity insights.Darren Jacobs from Zitcha - Based in London, Darren brings insights from Zitcha, an Australian retail media platform helping retailers build and monetize their media networks. He shares why retail media is booming at DMEXCO, how the focus has shifted from global ad tech giants to a more refined, European-centric marketplace, and what's next for the industry.Megan Bogatski from Zoom Media and Digital Out-of-Home (VIOOH) - Megan introduces a new partnership with One Rebel, a boutique London gym chain catering to wellness-focused audiences. She explains how advertisers, from supermarkets to airlines, are leveraging VIOOH screens in gyms using first-party data to deliver contextual, timely ads that align with active, health-conscious consumers.TakeawaysContentful's evolution from headless CMS to digital experience platform empowers marketing teams with flexibility and AI-driven personalization.Privacy-first advertising is becoming a non-negotiable, as 60% of users can no longer be identified through cookies.The retail media boom continues, with a sharper focus on European networks and local ecosystem partnerships.Digital out-of-home advertising is merging physical environments with data-driven targeting to reach consumers where they live, move, and train.DMEXCO is regaining its energy post-COVID, smaller in size but higher in quality, fostering genuine, business-driven conversations.Chapters00:00 – Welcome to DMEXCO: The Energy in Hall 6 01:00 – Kristin on Contentful's Growth and Global Scale 02:15 – From Headless CMS to AI-Powered Content Platform 03:00 – Case Studies: BMG & Scott Sports 03:45 – B2B vs D2C: Why Experience Matters in Both 05:00 – Post-COVID DMEXCO: Quality Over Quantity 05:45 – Ogury's Mission: Privacy-First Advertising 07:00 – The Cookieless Future and Data Ethics 09:00 – How Ogury Uses Surveys for Persona Targeting 10:00 – Darren from Zitcha on Retail Media Growth 11:30 – The Shift from Global Ad Tech to Local Focus 12:15 – Megan on VIOOH and the One Rebel Partnership 13:30 – Why Fitness and Travel Brands Love VIOOH 14:00 – Data Insights from Gym-Based AdvertisingLinkedInFollow ⁠Justin Campbell⁠ from Future Fuzz on LinkedInFollow Kristin Montag Brown from Contentful on LinkedInFollow Andrea Wieseke from Ogury on LinkedInFollow Darren Jacobs from Zitcha on LinkedInFollow Megan Bogatzki from Zoom Media on LinkedIn

Einmal jährlich veröffentlicht der Bundesverband Digitale Wirtschaft, kurz BVDW, seinen Trendmonitor. Er soll einen Ausblick auf die Werbemarkt-Entwicklung liefern. In diesem Jahr werden besonders drei Wachstumsbereiche gesehen. Ulrich Kramer, Vorsitzender von Die Mediaagenturen im BVDW und Managing Director der Pilot Agenturgruppe war an der Erstellung der diesjährigen Auflage beteiligt. Über die Ergebnisse spricht er mit Host Stella-Sophie Wojtczak in dieser Episode. Aufgezeichnet wurden sie auf der Dmexco 2025. _Hinweis: Dieser Podcast wird von einem Sponsor unterstützt. Alle Infos zu unseren Werbepartnern findest du [hier](https://linktr.ee/t3npodcast)_. Du hast Feedback? Schreib uns an podcast@t3n.de.

Kaum ein Thema treibt Online-Händler aktuell so um wie das Thema AI Commerce bzw. Agentic Commerce.Wie wirken sich die neuen Shopping- & Checkout-Möglichkeiten auf die Customer Journey aus? Wie können Shops mit den neuen Spielregeln umgehen? Wem gehören Kunden? Welche Rolle werden Online-Shops in Zukunft überhaupt noch spielen?All das und viel mehr hat uns Fabian Muessig, Head of Solutions Engineering bei Shopify, auf der DMEXCO 2025 live auf der Bühne erzählt.Viel Spaß!Über Fabian Muessig> Fabian auf LinkedInwieCommerce? Social Links>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Instagrams Story-Planung für die App ist in Arbeit, OpenAIs Sora 2 samt KI-Video-App ist schon da und Google hat ein neues Logo

Will Google's new AI strategy kill ecommerce as you know it? In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller dissect the biggest news from DMEXCO 2025 in Cologne, Germany, and reveal their bold take on the future of paid search and online retail.Chris shares his on-the-ground insights from the conference, including his talk on a major stage in front of over 600 people. He and Mike dive deep into why Google Search is still an unstoppable "money printing machine" despite new competitors like ChatGPT and Perplexity. They discuss staggering online search stats, like the 5.8 trillion search queries that happen globally each year, with over 90% of them going through Google.But here's the twist: They explore how new AI products like AI Overviews (AIOs) are already creating "zero-click events", which could massively disrupt the classic e-commerce funnel. Could Google's "buy on Google" feature make a comeback? And if it does, what does it mean for retailers who could become just a "warehouse for Google"?This episode isn't just about what's happening; it's about what's coming. Don't miss this crucial conversation on how to adapt to the future of e-commerce.About smec (Smarter Ecommerce): At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results. We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising. Make sure to follow smec - Smarter Ecommerce for more performance marketing insights: smec - Smarter Ecommerce: https://www.smarter-ecommerce.com LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh Newsletter: https://smarter-ecommerce.com/en/newsletter/ Instagram: https://www.instagram.com/smarterecommerce/

3 Milliarden Instagram User, Googles Search Live-Start, der 5210x1080-Trend und Tipps für alle: Pickepackevoll mit Themen ist unsere neueste Podcast-Ausgabe

In diesem QuarterlyStützle Update spricht Karo Junker de Neui wieder mit Vanessa Stützle, CEO der LUQOM Group, über die spannendsten Entwicklungen im deutschen E-Commerce. Alle drei Monate ordnen die beiden Markttrends, Herausforderungen und Chancen ein – dieses Mal mit besonderem Fokus auf Konsumstimmung, AI und Agentic Commerce. Zum Einstieg geht es um die neuesten Indikatoren von GfK und ifo: Die Einkommenserwartungen sinken, die Konsumstimmung ist gedämpft – auch spürbar auf der diesjährigen DMEXCO. Vanessa berichtet gleichzeitig, wie sich LUQOM trotz des schwierigen Umfelds entwickelt: hoch einstelliges Wachstum, steigende Profitabilität und eine erfolgreich abgeschlossene Refinanzierung. Anschließend greifen Karo und Vanessa das Thema der letzten Folge auf: Sheglam bei DM. Überraschend starke Konsumentenreaktionen haben die Debatte geprägt – doch beide bleiben überzeugt: Der Schritt von dm ist strategisch richtig und zukunftsweisend. Ein Schwerpunkt liegt dieses Mal auf AI und Agentic Commerce: Die beiden sprechen darüber, wie Unternehmen es schaffen, Pilotprojekte erfolgreich in die Breite zu bringen, warum das richtige Mindset und die Unternehmenskultur entscheidend für den Erfolg von AI-Integration sind, welche Rolle Agentic Commerce für Händler spielen könnte und wieso Vanessa einen engen Zusammenhang zu neuer Hardware wie den Smart Glasses von Meta und Oakley sieht. Das Gespräch im Überblick: 2:35 Marktlage und Stimmungsindizes 7:07 LUQOMS Erfolge und Herausforderungen 13:36 Sheglam bei dm und Kundenreaktionen 17:51 Blick in die Zukunft mit AI 23:38 Agentic Commerce und Kundenerlebnis 28:52 Herausforderungen für den Handel 35:25 Zukunftsvisionen im E-Commerce Podcast-Host – Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Plattformbuch 2024: https://amzn.eu/d/1tAk82E Tassen kaufen: http://www.tassenzone.com Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_source=podcast&utm_campaign=shownotes_kassenzone

Wake up ist zurück auf der DMEXCO 2025 – mit der entscheidenden Frage: Welche Ideen, Trends und Überraschungen prägen das kommende Jahr? Diese Folge haben wir über mehrere Tage aufgenommen, um unsere gesamte Reise einzufangen: Vorbereitung vorab, Eindrücke direkt vor Ort und eine reflektierte Nachbesprechung im Anschluss. Dich erwarten detaillierte Learnings aus den relevantesten Talks, Plattform-Updates mit Impact und unsere gebündelten Eindrücke von der DMEXCO. Für mehr News und Updates folge uns gern auch bei ⁠Instagram⁠.

6 Wochen raus aus dem Alltag – geht das als Gründerin überhaupt?Ann-Katrin hat den Test gemacht. Zum ersten Mal hat sie sich komplett aus ihren Unternehmen zurückgezogen, Verantwortung abgegeben und ihre Teams machen lassen. In dieser Folge spricht sie offen über: * Warum Loslassen so viel schwerer ist, als es klingt * Wieso ein Sabbatical nicht nur Urlaub, sondern ein Reality-Check fürs Business ist * Welche Learnings sie in Sachen Vertrauen, Teamwork & Stressabbau mitgenommen hat * Und warum die Vorbereitung manchmal wichtiger ist als die Pause selbst Ein ehrlicher Blick hinter die Kulissen mit Impulsen für alle, die sich fragen:„Wie unabhängig ist mein Business eigentlich von mir?“ Timecodes: 00:02:37 Start in die Folge  00:05:37 Segeltrip-Erfahrungen: Von Seekrankheit zur Katamaran-Experience 00:07:45 Veränderungen in Freundschaften Ü30 & neue Begegnungen  00:11:38 Inspirationen neben dem Business 00:13:16 Idee hinter dem Mini-Sabbatical 00:16:40 Konzept von Zeit & Geld 00:22:19 Sabbatical als Mindset-Shift 00:24:37 Stress als größtes Gift unserer Zeit 00:28:33 Gedanken zu Auswandern & Neustart 00:31:20 Buchempfehlungen 00:39:48 Ausblick auf die nächsten Wochen: Hochzeitsfeiern, DMEXCO & neues Community Projekt? Werbung: Deichmann Finde jetzt ⁠⁠hier⁠⁠ alle offenen Stellen bei Deichmann und höre in die 2. Staffel von Deichmanns Podcast “Von Kopf bis Schuh”. Scalable Capital: Starte jetzt deine Investment Journey mit Scalable Capital! Baby got Business Bootcamp: Kompakt. Effizient. Topaktuell. Das 10-Wochen-Online-Programm ist der Wissens-Boost für alle Social-Media-Professionals, Creator:innen und Gründer:innen. Jetzt⁠ ⁠⁠hier⁠⁠⁠⁠⁠⁠⁠ einen der begrenzten Plätze für die neuen Termine 2026 sichern! Bis zum 24.9.2025 kannst du 10% mit dem Code EARLYBIRD10 sparen.  In der Folge erwähnt: Podcastfolge zu Ann-Katrins Hörstürzen Dir fehlt dein roter Faden? Alle Infos zum Baby got Business Quick Check findest du hier. Laura Larsson Reel zur Buchempfehlung von Laura Larsson Ann-Katrins Buchempfehlungen: Bas Kast - Kompass für die Seele Anne Sauer - Im Leben nebenan Sally Rooney - Normale Menschen Joana June - Bestie Podcastpartner: ⁠⁠⁠⁠⁠⁠⁠⁠Hier⁠⁠⁠⁠⁠⁠⁠⁠ findet ihr alle aktuellen Supporter unseres Podcasts & aktuelle Rabattcodes. Hier findest du mehr über uns: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TikTok⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Impressum⁠⁠⁠⁠

“If I have to ask for permission, then it's not Mini."In this episode, Verena Gründel speaks with Jennifer Treiber-Ruckenbrod, Head of Brand & Marketing at Mini, about what it means to lead a brand with courage in a highly regulated and risk-averse automotive environment. Having worked across BMW, BMW Motorrad, Rolls-Royce, and now Mini, Jennifer shares how she's bringing back Mini's challenger spirit with creative risk-taking, campaigns that push boundaries, and an authentic commitment to diversity.One of the most vivid stories in the episode is the guerrilla-style campaign involving British Airways. A bold creative on a Mini Convertible, referencing “Britishness,” was launched without any prior approval from the airline. The result? They had to take the billboards down - but not before the campaign sparked buzz, pride, and also applause internally. She reveals why Mini's boldest moves come from staying true to its DNA. The two talk about building a real culture of failure, how AI plays a role in Mini's transformation, and why great ideas don't come from permission but from passion.Discover:What happened when Mini spoofed British Airways without askingIf “Don't buy this car” might be Mini's future sloganHow her team used AI for campaigns and learned to love itWhy trust, heritage and a clear brand core are the real enablers of boldnessHow Jennifer leads creative teams within a large corporation without losing agilityGet inspired by Mini's unapologetically bold marketing - and by Jennifer's fearless leadership.And if you want to hear more from Jennifer: don't miss her keynote “CTRL+ALT+MINI” at the CMO Summit on September 18 at 10:35 AM at DMEXCO. Expect bold insights, fresh perspectives and nothing ordinary: https://community.dmexco.com/event/dmexco-2025/planning/UGxhbm5pbmdfMjc0ODIyNQ==

Was haben das neue iPhone Air, Googles günstiges AI Plus-Abo und der X-Algorithmus gemeinsam? All diese Themen sind in unserer neuen TAP INTO MARKETING Podcast-Folge mit dabei

Get ready for DMEXCO 2025! In this episode, Verena Gründel walks you through everything you need to know for two inspiring days in Cologne – from headline speakers and new formats to side events and insider tips.If you don't have much time, here are Verena's three must-sees at DMEXCO 2025:Discover fresh perspectives at the brand-new Thought Leaders SummitExplore innovation at the Commerce LoungeAnd don't miss The Brands' Trend Grand Jury, live at the CMO Summit. Bold ideas guaranteed!Essentials & OrganizationDates & Venue: September 17–18, 2025, Koelnmesse, Halls 6–8.Opening Hours: Wednesday 9:00–18:30 (booth parties run later), Thursday 9:00–17:30.Good to know: Your ticket doubles as a public transport pass and is automatically loaded in the DMEXCO app (hall plan, exhibitor list, full program, networking tools, and session recordings).Comfort upgrade: Additional restrooms, including unisex facilities, to avoid long queues. DMEXCO Summits 2025:DMEXCO Thought Leaders' SummitDMEXCO CMO Summit - powered by Digiday and W&VDMEXCO Commerce Summit in partnership with ShopifyDMEXCO Creators' Summit – supported by Social Match & VideoDays FestivalDMEXCO Creativity Summit – curated by DDA and empowered by KantarDMEXCO AdTech Summit DMEXCO MarTech Summit – system intelligence for modern marketingDMEXCO Retail Media Summit powered by BVDWCorporate Influencer Summit - co-curated by The People Branding CompanyNXTGEN Agency Summit – empowered by awork, Weischer.JvB, Brainsuite Come and visit our DMEXCO WorldsWorld of Tech (Hall 6)World of E-Commerce (Hall 7)World of Media (Hall 8)World of Agencies (Hall 8)Start-up Area: StartupValley “Start-up of the Year” Award + brand-new Innovation Stage (Hall 7) More new and beloved Formats:CMO Lounge: VIP Masterclass Leadership Lab, pop-up photo studio with Raimar von Wienskowski, and a live ice roll experience.Commerce Lounge: Networking sessions like the E-Com Meet-up with Laura Kremer, and the Female Leaders in Commerce Breakfast. And don't miss the E-Com Night celebration.Mobile.de bumper carsTuesday Pre-Show events: Online Ad Summit, OVK Executive Dinner, AMPLIFY Audio Café, MMA Premexco Connect, DMEXCO Eve by DoubleVerify, Limelight's Adtech Kick-Off Drinks, Global Media Leaders Dinner by Framen, DMEXCO Drinks from Via Nederland and more.Booth parties in Halls 6, 7 and 8 on Day 1 on WednesdayWednesday night Side Events: Ströer OM Club, Brands & Bubbles, Videoweek Cologne or and the Uncoded Dinner.30 years of BVDW celebrationDMEXCO Guided Tours powered by BVDWTwo packed days of innovation, networking, bold impulses, and memorable nights in Cologne await you at DMEXCO 2025. Be Bold. Move Forward.

In dieser neuen Folge der Social Commerce Chats dreht sich alles um den "State of Social Commerce in China". Anlass ist eine gemeinsame Reise nach China, die wir im Oktober im Rahmen einer Commerce Study Tour unternehmen, organisiert von Ed Sander in Zusammenarbeit mit der K5.Jochen war schon einmal vor Ort und teilt in dieser Folge seine Eindrücke und Erfahrungen aus dem chinesischen Commerce-Ökosystem. Es geht darum, wie weit Social Commerce Formate dort bereits sind, was in China anders läuft als hierzulande und was wir im Westen vielleicht noch lernen können.In gut 60 Minuten gibt's viele spannende Insights und einen kleinen Vorgeschmack auf das, was die beiden auf ihrer Reise erwarten könnte.Kleiner Hinweis am Rande: Wer auf der DMEXCO ist, sollte am 17.9 um 16 Uhr bei Kristina's Keynote mit TikTok auf der Collective Stage und am 18.9 um 13 Uhr an der Commerce Stage vorbeischauen, wo es in einem wieCommerce? Livecast gemeinsam mit Shopify um AI, Agentic Commerce und die Rolle von D2C-Shops geht.Kapitel(00:00) Intro(03:07) China als Vorreiter im Social Commerce(06:14) WeChat & Super-Apps(14:34) Bi-Direktionaler & Conversational Commerce in China(16:40) Gründe für die starke Etablierung von Social Commerce(26:20) Live Shopping Angebot in China vs. USA/Europa(34:14) Social Commerce Plattform Dominanz in China vs. USA/Europa(37:20) Chinesische Player im Westen wie Temu, SHEIN, Alibaba oder JD(41:05) Was sich der Westen von China abschauen kann(50:15) China als Tourist erlebenÜber Jochen Krisch>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exciting Commerce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Exchanges Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Jochen auf LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wieCommerce? Social Links>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weitere Plattformen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠CreditsLogo Design: Naim SolisIntro & Jingles: Kurt WoischytzkyFotos: Stefan GrauIntro-Video: Tim Solle

Spotify bekommt Nachrichten

[Sponsored Episode] Verena Gründel speaks with Roger Williams, Head of the Loyalty Center of Excellence at Marigold, about the power and pitfalls of loyalty programs. Roger shares how brands harm themselves with excessive discounts, how to create golden moments that drive profit, and why onboarding is the most overlooked step in loyalty strategy. He also reveals the three key pillars of successful loyalty programs - and why redemption matters more than earning.Roger Williams started his career at Air Jamaica and built up a first loyalty program with no budget. What began as a challenge turned into a passionToday, he advises major brands on loyalty strategy and builds award-winning programs at Marigold.Roger is convinced: Discounts are a short-term solution with long-term consequences that even can destroy brands. Roger warns that overuse has created a "viral state of over-dependence," damaging not just profit margins but also brand equity - and it even enhances inflation.The alternative? Loyalty done right. Roger defines three critical elements of a successful loyalty program:1. A clear value proposition2. Simple rules for accrual and redemption3. A robust onboarding strategy, including 21 interactions in the first 60 days. Also in this episode: Verena Gründel asks Roger:What makes a good onboarding journey?What are the biggest mistakes of loyalty programs?What makes a loyalty program truly profitable?What is the role of gamification in modern loyalty programs?Why does redemption matter more than point accumulation?Which KPIs are best to measure loyalty success?If you want to build real customer loyalty, this episode is your blueprint. From onboarding frameworks like to advanced segmentation, Roger shares strategies that make loyalty measurable, profitable, and fun.Tune in now – and don't forget to meet Roger in person at DMEXCO on September 17–18, 2025 in Cologne. Don't miss his masterclass:https://community.dmexco.com/event/dmexco-2025/planning/UGxhbm5pbmdfMjc1MDY1MA==See you there!

Go Pro oder Go Go: Diese Entscheidung wird ChatGPT Usern jetzt eröffnet

“Be bold. Move forward.” Das ist das Motto der diesjährigen dmexco und ein Motto, das sich mehr Unternehmen auch in schwierigen Zeiten zu Herzen nehmen sollten. Wieso Mut gerade jetzt so wichtig ist & wie die dmexco das umsetzt, dazu mehr hier!

Mehr Mut, mehr Vertrauen in die Marke - Gerade in unsicheren Zeiten neigen Unternehmen dazu, einen Gang zurückzuschalten, anstatt nach vorne zu rennen. Doch gerade jetzt ist es wichtig mutig zu sein, egal ob im Marketing oder in der Event-Planung. Wie genau die größte Digital-Marketing-Messe dmexco in diesem Jahr mutig war & wie Du mutiger wirst, dazu mehr hier!

GPT-5 hat so viele ChatGPT User verwirrt, dass OpenAI direkt die alten Modelle wieder zur Auswahl gestellt hat. Außerdem können User jetzt ihre Chats farblich gestalten. Perplexity hingegen bietet KI-Videos mit Veo 3 und möchte Google Chrome abkaufen. Und Google? Liefert fleißig neue Features für Gemini (Memory und Temporary Chats, Verknüpfung mit Google Apps) und sorgt mit immer mehr AI Overviews – auch in Discover – für Publisher-Unmut

How do you lead with kindness—and still drive bold innovation? In this episode of the DMEXCO podcast, Verena Gründel sits down with Daniela Nyarko, Head of Strategic Sales EMEA at Canva, to explore how the world's most valuable female-led startups is transforming visual communications.The conversation dives deep into the power of visual communication and why design has become the universal language of work. Daniela explains how design can help enterprises to communicate more clearly and drive decisions. She also introduces Canva Sheets, the company's new step into productivity, combining data, visuals, and collaboration on a single page.Beyond business, Daniela opens up about her volunteering experience with a foundation, supporting survivors of human trafficking - and how it shaped her leadership philosophy around empathy, empowerment, and kindness.This episode is packed with insights on how creativity and compassion can co-exist in business, and why the future of work is not just digital or visual, but also deeply human.5 Fun Facts from the conversation:Every second, 420 designs are created on Canva.The human brain processes visuals 60,000 times faster than text, making design a key accelerator in decision-making.Visual content is 40 times more likely to be shared and remembered than non-visual content.Daniela co-leads the Women's Collective at Canva Europe, fostering a culture of empowerment and skill-building for women across newly acquired teams.Daniela believes design shouldn't just inform - it should inspire and influence, helping decision-makers act faster and collaborate better.Daniela's book tip “Atomic habits” by James Clear: https://jamesclear.com/atomic-habitsVerena's book tip “Radikale Freundlichkeit” von Nora Blum: https://www.norablum.com/+++The DMEXCO agenda is now live.Head over to dmexco.com or check out the DMEXCO app to start browsing the full program.Have fun exploring - and let the countdown begin!

Mit KI erleben wir ”eine Revolution, die größer ist als die Erfindung des Internets”, sagt Handelsblatt-Chefredakteur Sebastian Matthes im Podcast-Interview mit Verena Gründel. “Wir fokussieren uns aber im Moment bei KI sehr auf die Anwendung, die wir im Alltag nutzen können”, bemerkt er. Dabei werde im Moment die nächste Welle der KI angestoßen: die Automatisierung von Geschäftsprozessen oder von Produktionsanlagen. Also im weiteren Sinne - die industrielle KI. “Und wo in aller Welt soll die beste industrielle KI entstehen, wenn nicht in Europa, wo die meisten und die erfolgreichsten Industriebetriebe sind?”Wie wir die Weichen dafür schaffen, dazu hat er klare Vorstellungen. Ein wichtiger Baustein sei es, aus Lehre, Forschung und Entwicklung vermehrt skalierfähige Geschäftsmodelle zu entwickeln. Seine drei Erfolgsstrategien:Wir müssen verstehen, in welchen Feldern wir als Land in den nächsten zehn Jahren eine Rolle spielen wollen. Für diese Industrien müssten die besten Rahmenbedingungen geschaffen werden.Wir müssen die momentan große Chance nutzen, Wissenschaftlerinnen und Wissenschaftler aus den USA anzuziehen, mit entsprechenden Programmen oder hochdotierten Professorenstellen.Wir müssen verstehen, dass die Zukunft Deutschlands nur Europa lauten kann und wir alles dafür tun müssen, dass dieser Binnenmarkt endlich vollendet wird.5 Fun Facts aus dem Gespräch:Ein “Blatt ohne Blätter: 85 Prozent der Handelsblatt-Abos sind bereits digital.In wenigen Jahren könnte schon ein Drittel des deutschen Risikokapitals in das erfolgreiche Münchener UnternehmerTUM-Cluster fließen, prognostiziert er und fragt sich, warum nicht alle anderen Exzellenz-Universitätsstandorte dieses System einfach kopieren.Um Geld für Start-ups macht er sich keine Sorgen: „Wir haben ein Mindset-Problem – kein Geldproblem.“ Denn in Deutschland liege viel Kapital brach. Es fehlt vor allem an Strukturen und dem unternehmerischen Selbstverständnis, um das Geld in das Wachstum der Wirtschaft zu investieren.Matthes sieht enorm viel Wachstumspotenzial für Deutschland in der Biotech- und Medizin-Branche. “In den nächsten zehn Jahren könnte sie die Autoindustrie an Relevanz, was Wertschöpfung angeht, übertrumpfen.”Matthes prognostiziert 1 bis 2 Prozent Wachstum für Deutschland in zwei Jahren – aber nur, wenn jetzt die passenden Reformen von der Politik umgesetzt werden.Hör jetzt rein und lass dich inspirieren.Und komm am 17. und 18. September 2025 zur DMEXCO nach Köln - sichere dir hier dein Ticket: https://dmexco.com/de/tickets/

In this episode, Verena Gründel speaks with Jaime Teevan, Chief Scientist and Technical Fellow at Microsoft. Jaime is shaping the future of work through AI, developing features like Copilot, and has served as technical advisor to Satya Nadella. She shares her first encounter with GPT-4 (spoiler: it made her pull over and scream), talks about how AI is transforming productivity, what skills the next generation should learn, and why business leaders value AI expertise more than experience. A deep dive into the human side of tech innovation.+++ The DMEXCO ticket shop is now open! Go to https://dmexco.com/tickets/ and get your ticket for DMEXCO on September 17 and 18. +++

Verena Gründel welcomes Roxy Young, CMO of Reddit, at the Cannes Lions festival for a Live DEXCO Podcast. Over breakfast, they discuss the power of communities in modern marketing. Roxy explains how brands should approach Reddit without disrupting authentic conversations, why community insights matter more than polished ads, and how tools like Reddit Answers can guide marketers. Plus: hear the story behind Skoda's viral Reddit Edition car and why Reddit's user growth is accelerating in Germany.+++ The DMEXCO ticket shop is now open! Go to https://dmexco.com/tickets/ and get your ticket for DMEXCO on September 17 and 18. +++

Mariam is a first generation half-Mexican half-Palestinian American with global experience in creative, media and technology. Her skills range from creative to commercial—with particular expertise in brand strategy, industry strategy and business development. Thanks to a diverse and illustrious career abroad, she understands the nuances of cultural relevance and context on a global scale for brands. She also speaks Spanish, French and terrible Arabic. Each city she has worked in has shaped her on both professional and personal levels. Driven by vision and seeing opportunity at every turn, she brings high energy (and equally high standards) to all of her work. Between this and her passion for teamwork and generosity, she has a proven track record of galvanizing colleagues and clients to achieve a shared vision. As innovation requires creative and commercial acumen, she brings her unique expertise to whatever follows; she doesn't just ‘get' creativity & technology—she harnesses its power to transform the communications of her clients.She gets a rush from public speaking and has been invited to speak in front of audiences at conferences like Cannes, Social Media Week, Rebels and Rulers and DMEXCO on how brands can leverage technology and creativity to change the conversation. She is also a regular contributor to publications such as Campaign, Little Black Book and Shots, writing on topics ranging from diversity & inclusion to retail strategy and brand experience.

“A client chose a logo created by their secretary with AI over ours.” What sounds like a nightmare for designers became DAvide Colla's wake-up call. In our latest DMEXCO podcast episode, the founder of Milan-based agency 150 up talks to Verena Gründel about how AI is changing the rules of design, why luxury brands fear looking "cheap" with AI content and what he teaches his students in a world where tools can do almost everything. From client rejection in favor of AI to using trained models for luxury campaigns - this episode dives into the real impact of AI on design and branding.The DMEXCO ticket shop is now open! Get your ticket for DMEXCO on September 17 and 18.But don't wait too long - save €180 now: Early birds can grab a limited number of tickets for just €99 instead of €279.Get yours now at https://dmexco.com/tickets/

“Es gibt nichts Teureres, als langweilig zu sein”, sagt Christoph Weber, der zuletzt das Marketing der Bitburger-Gruppe geleitet hat. Im Gespräch mit Verena Gründel erklärt er, wie man das Einzigartige einer Marke herauskitzelt, sie unverwechselbar positioniert und damit die Umsätze, aber auch die Markenwahrnehmung messbar ankurbelt. An vielen Beispiel zeigt er die Bedeutung kreativer Werbung und die Chancen einer einzigartigen Marken-DNA auf. Warum langweilige Kampagnen die teuersten sind und wieso man dafür auch mal das Risiko eines Shitstorms eingehen muss, erfährst du ebenfalls in dieser Folge. Und vergiss nicht: Am 17. und 18. September 2025 findet die DMEXCO in Köln statt. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition

Christian Muche is a renowned global executive and business strategist operating at the intersection of the digital, marketing, technology, and event industries. Muche has worked with global brands and executives, including AOL, YAHOO, and FIFA, to bring successful results. He was the Co-Founder of DMEXCO which has become the leading and most international digital marketing event in the world. Seeing a gap in the marketing community, he believed the time had come for a new event experience created specifically for the entire marketing world which is POSSIBLE.

„Vor drei, vier Jahren ging ja jeder davon aus, dass der Anteil der Onlineverkäufe im Autohandel stark auf die 25 Prozent zugeht. Aber ich muss ganz ehrlich sagen, ich kenne keinen Autohersteller, der diese Zahlen geschafft hat.“ – Wolfgang Ufer, CEO von Smart Deutschland, gibt im Gespräch mit Verena Gründel spannende Einblicke in die digitale Transformation der Marke Smart. Seit 2020 verkauft Smart ausschließlich Elektrofahrzeuge und setzt auf eine Kombination aus digitalem Vertrieb und persönlicher Beratung. Im Marketing peilt er “100 Prozent Effizienz” an. Mehr zu seiner Strategie erfährst du im Podcast. Markiere dir schon mal den 17. und 18. September 2025 im Kalender: Denn die DMEXCO in Köln darfst du nicht verpassen. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition Sichere dir hier dein Ticket für die Gala des Deutschen Digital Awards 2025:https://www.deutscherdigitalaward.de/tickets/

“Teads is the walled garden of the open internet”: In this episode, Verena Gründel speaks with David Kostman, Chairman and CEO of Teads, about the billion-dollar merger of Teads and Outbrain. They discuss the company's bold growth strategy, its shift toward full-funnel advertising and “Brandformance”, and how Teads aims to close the ad spend gap of the open internet with premium quality and measurable outcomes. David shares insights into the future vision of Teads: performance-driven CTV and Retail Media will play a big role. So don't miss this episode of the DMEXCO Podcast!And don't forget: DMEXCO will take place in Cologne on September 17 and 18, 2025. Stay up to date until then with Verena's newsletter, DMEXCO Digital Digest – the most important news from the world of digital marketing in Germany and internationally, delivered straight to your inbox.https://go.dmexco.com/digital-digest-current-edition

In this episode of the DMEXCO Podcast, Verena Gründel speaks with Hilal Merter, who leads strategic projects for global brands at BSH Hausgeräte, home to brands like Bosch, Siemens, and Gaggenau. Hilal shares insights into brand positioning, the power of networking, and navigating cultural differences in business. She reflects on her journey from Turkey to Germany, discusses how brands must define what they stand for – and what they don't – and highlights why "small talk" is a key driver of business success. Plus, she reveals how BSH enhances the quality of life at home and why intuition still matters in an AI-driven world.Hilal's Book tipp: Differentiate or Die: Survival in Our Era of Killer Competition : Trout, Jack: Amazon.de: BooksAnd don't forget: DMEXCO will take place in Cologne on September 17 and 18, 2025. Stay up to date until then with Verena's newsletter, DMEXCO Digital Digest – the most important news from the world of digital marketing in Germany and internationally, delivered straight to your inbox.https://go.dmexco.com/digital-digest-current-edition

„Deutschland kann keine Marke.“ Diese provokante These vertritt Mokhtar Benbouazza, der als Markenexperte und CMO unter anderem den Brands Jack Wolfskin und S.Oliver als CMO zu neuem Glanz verholfen hat. „Wenn die Zahlen nicht stimmen, ist Brand Marketing das Erste, was gestrichen wird“, sagt er im Gespräch mit Podcast-Host Verena Gründel. Deshalb verlieren deutsche Marken im internationalen Wettbewerb.Die Gefahr, die er beobachtet: Viele „Marken der Mitte“ sind dem Untergang geweiht, weil ihnen Identität, Haltung und Konsistenz fehlen. Was genau sie falsch machen, wie es besser geht und welche Marken echte Leuchttürme sind, das verrät er in dieser Folge.Und vergiss nicht: Am 17. und 18. September 2025 findet die DMEXCO in Köln statt. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-editionMokhtars Serientipp: The Wagner Brothers https://www.zdf.de/sport/the-wagner-brothers

In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible, one of the industry's fastest-growing events. Muche, who also co-founded DMEXCO, shares insights into the rapid evolution of Possible, its recent acquisition by Hive Group, and its ambitions to become the Davos of the marketing world.The Rise of PossibleLaunched in 2023, Possible has quickly carved out a niche in the global marketing calendar. Its acquisition by Hive Group within a year of inception underscores its significance. Muche explains that the event was designed to fill a gap in the US and beyond, bringing together senior marketers, tech companies, and business leaders in a format that blends high-level networking, education, and industry-shaping discussions.Miami as a Strategic HubSet in Miami Beach, Possible takes advantage of its location to connect with the growing Latin American market while offering a compelling alternative to events like Cannes Lions. With a focus on creating a high-value experience, Muche highlights the importance of face-to-face interactions, structured networking, and curated discussions that drive tangible business outcomes.What to expect in 2024The upcoming show will feature an impressive line-up of C-suite speakers, including CMOs from Visa and Lego, as well as tech industry leaders and cultural influencers. Unlike traditional celebrity keynote slots, Muche emphasises that Possible prioritises speakers who can offer genuine marketing insights, ensuring relevance to attendees.

Mit 20 Millionen Nutzern im Monat gehört Chefkoch zu den größten digitalen Plattformen in Deutschland. Seit drei Jahren ist Christine Nieland CEO und treibt die digitale Transformation der Marke voran. In dieser Episode diskutiert Verena Gründel mit Christine Nieland die digitale Transformation der Kochlandschaft und die Rolle von User Generated Content. Christine erklärt, wie Chefkoch KI einsetzt, um nicht nur Prozesse, sondern auch das Produkt zu verbessern, warum manche Rezepte zeitlose Klassiker bleiben und wie sich Ernährungsgewohnheiten in Deutschland entwickeln. Außerdem geht es um die Herausforderungen bei der Monetarisierung von Food-Content, Social-Media-Trends wie Turkish Pasta und welche Zukunft KI-Agenten beim Kochen haben könnten.Hör rein und erfahre, wie digitale Innovationen das Kochen verändern.Und vergiss nicht: Am 17. und 18. September 2025 findet die DMEXCO in Köln statt. Halte dich bis dahin mit Verenas Newsletter DMEXCO Digital Digest auf dem Laufenden - die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international direkt in dein Postfach: https://go.dmexco.com/digital-digest-current-edition

In this conversation, Jessica Joines shares her transformative journey from a successful corporate career to discovering her true purpose. She discusses the importance of overcoming fear and scarcity mindset, empowering women to trust their inner truths, and the significance of building heart-centered relationships within her community. Jessica emphasizes the power of perception and choice in shaping one's reality, and she offers practical advice for future female leaders to pursue their passions. Her insights on surrendering to the universe and creating a purpose-driven business provide a refreshing perspective on personal and professional growth. Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform — she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all forms of fear and limitation and transcend the ego.  Jessica has a unique ability to break down complex and esoteric spiritual principles into simple, step-by-step plans of action, resulting in "DIY soul-work" that is not only practical, but life-altering. Many of these methods manifested during her life-changing, year-long, solo soul journey across Southeast Asia in 2011. That's where she began to wake up to her own soul purpose. A natural teacher and speaker, Jessica is never more herself or connected to her purpose, than when she is in front of an audience. She has keynoted and spoken at iMedia, Advertising Week, WUB Wellness, CRN International Summit, Dmexco and several corporate leadership events, including Rakuten and Starcom. Igniting and energizing audiences around purpose and possibility, it's not uncommon to see a crowd of people gathered around Jessica after she speaks. As the energy and wisdom she brings forth always inspires audiences to want deeper guidance on how to navigate life's challenges. ​In May 2021, Jessica launched her live coaching show, Soul Purpose, with the popular online spiritual media network, Unity Radio. Soul Purpose keeps Jessica on her toes as listeners call in live to receive coaching guidance on their most critical life questions and challenges. Soul Purpose can be found on all major podcasting platforms, including iTunes and Spotify. Additionally, Jessica regularly shares spiritual lessons and tools on YouTube, Instagram and Facebook.  In January 2021, Jessica launched the Women's Purpose Community, an expansion of the incredibly successful Women's Purpose Retreat, which she launched in 2018. WPC is a community of executive women who crave a safe-space to do the deeply intimate work of self-discovery.  In sum, Jessica is helping to bring an awakened-mindset to where it's needed most, Corporate America. Jessica's work has been celebrated in publications such as Forbes, Marie Claire, Thrive Global and MediaPost. She holds an M.S. in Communications from Cornell University. Takeaways Jessica's journey reflects a shift from fear to love. She emphasizes the importance of inner transformation. Women are encouraged to trust their own truths. Perception is a powerful choice in shaping reality. Surrendering to the universe is key in business. Attraction, not promotion, is essential for success. Building deep relationships is crucial for women leaders. Future leaders should prioritize doing what they love. Self-exploration is vital for discovering passions. Practical spirituality can guide individuals to their purpose. Get In Touch With Jessica Speaker Website: www.jessicajoines.com Company Website: www.womenspurposecommunity.com Instagram: https://www.instagram.com/jessicaljoines/  LinkedIn:  https://www.linkedin.com/in/jessicajoines/  YouTube: https://www.youtube.com/@jessicajoines3842  Twitter Handle: @JessicaJoines

In this DMEXCO podcast episode, Geoffroy Martin, CEO of Ogury, unpacks how a cookie-less, ID-free future could change the ad game for good. Ogury's approach? It's all about Zero-Party Data – data collected directly from users with their consent. Geoffroy reveals how Ogury shifts from targeting individuals to personas, the secret to gathering Zero-Party Data effectively, leveraging targeted surveys instead of traditional ads. And he explains how attention metrics are replacing visibility as the key success indicator for campaigns, offering deeper insight into user engagement. You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of international digital marketing directly to your inbox:https://go.dmexco.com/digital-digest-current-edition

DMEXCO Podcast goes #WhatsNextAgencies?: Ab jetzt hörst du hier alle zwei Wochen, abwechselnd zum bekannten DMEXCO Podcast, eine neue Folge #WhatsNextAgencies mit Kim Alexandra Notz. Auf der DMEXCO 2024 hat Kim 15 Episoden mit spannenden Persönlichkeiten aus der Agenturszene aufgezeichnet, die wir hier für euch co-hosten. Viel Spaß mit Kim auf der DMEXCO:„Wir verbullshiten uns, erschaffen Tagträume, die schnell zerplatzen. Strategie muss uns zurück zum Wesentlichen bringen – das ist in den letzten Jahren verloren gegangen.“In dieser Folge von #WhatsNextAgencies spricht Kim Alexandra Notz mit Kristina Bonitz, Gründerin der Strategieberatung Serotonin, über das dringend notwendige „Agency Makeover“. Sie erklärt, warum viele Agenturen mit ihrer eigenen Strategie auf der Stelle treten - und wie sie den Mut finden, sich endlich wieder zu fokussieren.Kristina erzählt von ihrem eigenen Weg, der sie von SinnerSchrader über Accenture Song zur Strategieberatung Diffferent führte, bevor sie sich entschloss, Serotonin zu gründen. Dabei erkannte sie: Viele Agenturen verfangen sich im Dickicht ihrer eigenen Komplexität und verlieren aus den Augen, dass echte Stärke in der Klarheit liegt.Deshalb plädiert sie für konsequente Entscheidungen, radikale Ehrlichkeit und ein mutiges Bekenntnis zur eigenen Essenz. Ihre “No-Bullshit-Strategie” bietet Agenturen und Unternehmen Inspiration, sich neu zu erfinden, alte Strukturen loszulassen und auf das Wesentliche zu fokussieren.

In this episode of the DMEXCO podcast, Verena Gründel talks with Konrad Feldman, Co-Founder and CEO of Quantcast. He shares how artificial intelligence is transforming the advertising industry and why it's crucial to make ads more relevant to consumers. Feldman also discusses how AI can help bridge the gap between time spent online and advertising spend as well as the importance of the open internet and how it's underfunded compared to major platforms. Tune in now to hear all about the future of AI in advertising! Don't miss this insightful discussion.You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest. Receive the most important news from the world of international digital marketing directly to your inbox:https://go.dmexco.com/digital-digest-current-editionAre you looking to reach up to 50% of the German-speaking population? Than BILD-Markenkonzepte is the solution! For over 22 years, BILD has been a game-changer with its Volks-Produkt. With over 220 successful campaigns and a rebooking rate of over 80%, BILD-Markenkonzepte is a great partner to elevate your brand. Plus, BILD offers entry-level brand concepts like 'Aktion für Deutschland', 'Aktion für Alle', or 'Produkt-Tipp'. Book a BILD brand concept for 2024 now and secure up to €225,000 in additional gross media volume. Just mention the keyword DMEXCO.Konrad Feldman's book tips:Hans Rosling: FactfulnessLink: Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think : Rosling, Hans, Rosling, Ola, Rosling Rönnlund, Anna: Amazon.de: BücherDavid Allen: Getting Things DoneLink: Getting Things Done: The Art of Stress-Free Productivity : Allen, David, Fallows, James: Amazon.de: Bücher

In this episode, Verena Gründel speaks with Nadine Bartenschlager and Catherine Niebuhr, co-leaders of Nivea's marketing in Germany and Switzerland. They share insights into Nivea's core values of care, trust, and inclusivity, and discuss the challenges of engaging younger consumers, particularly Gen Z. The conversation covers the role of influencer marketing, the importance of authentic content, and how a mushroom gains engagement for Nivea's anti aging products. You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of international digital marketing directly to your inbox:https://go.dmexco.com/digital-digest-current-editionAre you looking to reach up to 50% of the German-speaking population? Than BILD-Markenkonzepte is the solution! For over 22 years, BILD has been a game-changer with its Volks-Produkt. With over 220 successful campaigns and a rebooking rate of over 80%, BILD-Markenkonzepte is a great partner to elevate your brand. Plus, BILD offers entry-level brand concepts like 'Aktion für Deutschland', 'Aktion für Alle', or 'Produkt-Tipp'. Book a BILD brand concept for 2024 now and secure up to €225,000 in additional gross media volume. Just mention the keyword DMEXCO.

DMEXCO is one of the biggest events dedicated to digital marketing, and for many years, it has served as a key meeting place for key players in the industry. This year the atmosphere was as vibrant as ever and the agenda was packed with insightful content covering all the usual themes but with a big focus on retail media, sustainability, AI, and data-driven but cookie-free targeting. In this episode of Life in Programmatic DOOH, JCDecaux UK's Director of Programmatic, Mark Halliday and Jon Mundy, Associate Director – Programmatic share their DMEXCO 2024 highlights and share insights from interviews with Diederick Ubels, Managing Director, EMEA, Vistar Media, Remi Boudard, VP Sales, Displayce, Walter Kraus, Commercial Director, JCDecaux Netherlands, and Julia Linehan, CEO, The Digital Voice. Hosted on Acast. See acast.com/privacy for more information.

Ein 1LIVE-Podcast, © WDR 1970 Von 1LIVE.

Ein 1LIVE-Podcast, © WDR 1970 Von 1LIVE.

In this episode, Verena Gründel sits down with Kerstin Köder, the driving force behind SAP's marketing efforts across 24 countries in Middle and Eastern Europe. They discuss SAP's significant transformation, particularly the shift to a cloud-first model, which demands new marketing strategies and deeper customer relationships. Kerstin shares her experience transitioning from B2C to B2B marketing, emphasizing the importance of cultural change within organisations. The conversation also highlights the role of AI in enhancing productivity and the challenges of maintaining employee engagement during times of change.Get your ticket for DMEXCO on September 18 and 19 here:https://dmexco.com/tickets/You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of digital marketing in Germany and internationally directly to your inbox:https://go.dmexco.com/digital-digest-current-editionKerstin Köder's podcast tipp: https://fastandcurious.berlin/Kerstin Köder's wine brand: https://www.wein-vom-haigst.de/

Are you ready for DMEXCO 2024? In the latest episode of our podcast, Verena Gründel gives you the ultimate guide to making the most out of this year's event. With DMEXCO's Director Conference Thomas Mosch she discusses why AI is set to dominate the stage with the theme "Prompting the Future," and what you can expect from the CMO Summit and all the other stages and Summits. BVDW President Dirk Freytag shares insights from the Immersive Experience Area and Creativity Summit. And, because networking is key at DMEXCO, Céline Flores-Willers, LinkedIn expert, offers invaluable tips on how to enhance your personal brand and prepare for meaningful interactions during the event.Tune in now and get ready to prompt the future at DMEXCO 2024!Get your ticket for DMEXCO on 18 and 19 September here:https://dmexco.com/de/tickets/You can now get the most important news from the world of digital marketing in Germany and internationally in the new DMEXCO newsletter Digital Digest, delivered directly to your inbox every Monday, Wednesday and Friday:https://go.dmexco.com/digital-digest-current-edition

In dieser Folge spricht Verena Gründel mit Philip-Hitschler Becker, CEO des Süßwarenmittelständlers Hitschies - der als Corporate Influencer längst zum Tiktok-Star avanciert ist. Er erzählt, wie er mit 500 Followern 150 Millionen Views generierte, wie seine Tiktok- und Instagram-Erfolgsstrategie aussieht, welche KPIs er misst und warum “stumpf” für ihn gleich “Trumpf” ist. Sichere dir hier dein Ticket für die DMEXCO am 18. und 19. September:https://dmexco.com/de/tickets/Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-editionPhilips Buchtipp: “The Ride of a Lifetime” von Bob Igerhttps://www.randomhousebooks.com/books/556683/

No one has better data on the European online advertising market than IAB Europe's Chief Economist Daniel Knapp. In this episode, he gives us an overview of the latest growth figures and reveals his outlook for the coming months. He explains why ad spending is becoming increasingly volatile and hard to predict and what this has to do with fear. He also warns that despite ever better data, the ROI should not always be the measure of all things. Finally, he puts the recently announced end of the third-party cookie by Google in context. Get your ticket for DMEXCO on September 18 and 19 here:https://dmexco.com/tickets/You can now get Verena Gründel's personal digital marketing newsletter DMEXCO Digital Digest here. Receive the most important news from the world of digital marketing in Germany and internationally directly to your inbox:https://go.dmexco.com/digital-digest-current-editionIAB Europe AdEx Benchmark Report 2023:https://iabeurope.eu/iab-europe-adex-benchmark-report-2023-reveals-exceptional-strength-and-growth-of-digital-advertising-in-europe/Daniel Knapp's podcast tipp “The Rest is History”:https://therestishistory.supportingcast.fm/Daniel Knapp' Author tip: Eric Amblerhttps://www.amazon.com/s?k=eric+ambler&crid=3JHBYHQZKDNPA&sprefix=%2Caps%2C155&ref=nb_sb_ss_recent_1_0_recentDaniel Knapp's favorite shop for natural wines:https://newcomerwines.com/

In dieser Folge spricht Verena Gründel mit Max Klemmer, Geschäftsführer von Miss Germany. Er erzählt die Geschichte, wie er gegen die Überzeugung seines Vaters die Marke vom Beauty Contest zum Karriere- und Rolemodel-Wettbewerb für Frauen transformiert. Er erklärt, warum Twitch für ihn nicht funktioniert hat, welche Anfeindungen er bekommt und warum er nicht nur alle alten Sponsoren rausgeworfen, sondern sogar eine Freitagabend-Show bei einem großen TV-Sender abgesagt hat. Sichere dir heute schon dein Ticket für die DMEXCO am 18. und 19. September:https://dmexco.com/de/tickets/Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition Max' Buchtipp: “Die unsichtbaren Frauen” von Caroline Criado-Perez:https://www.penguin.de/Paperback/Unsichtbare-Frauen/Caroline-Criado-Perez/btb/e561586.rhd

In dieser Folge spricht Verena Gründel mit Ralf Gernhold, der das größte Inhouse-IT-Projekt Europas leitet, das Projekt Vendo der Deutschen Bahn. Sie sprechen über gutes UX-Design, die Chancen von KI für die Deutsche Bahn und wie er systematisch Nutzerfeedback in die Produktentwicklung integriert. Er erzählt, warum auf einmal alles schief lief, als sie den Live-Knopf drückten - und was er aus seiner letzten Schwarzfahr-Erfahrung gelernt hat.Sicher dir jetzt dein Ticket für die DMEXCO am 18. und 19. September:https://dmexco.com/de/tickets/Die wichtigsten News aus der Welt des digitalen Marketings in Deutschland und international bekommst du jetzt im neuen DMEXCO Newsletter Digital Digest, immer Montag, Mittwoch und Freitag direkt in dein Postfach:https://go.dmexco.com/digital-digest-current-edition Ralfs Podcast-Tipp “Plan Z”: https://plan-z-podcast.podigee.io/187-new-episode

In this episode, Verena Gründel talks to Sabrina Ellis, Pinterest's Chief Product Officer, about outstanding product design and the steps you need to take to achieve it. Sabrina uses her rule of three to explain how much diversity in teams really makes sense. And she explains how she adapts the Pinterest platform to the needs of the growing GenZ target group. Make sure to get your ticket for DMEXCO on September 18 and 19:https://dmexco.com/tickets/ This Episode is presented by MAD//Fest London (2-4 July). Why would you want to be at MAD//Fest? Because getting your fix of inspiring content, new innovation, parties, DJs, food/drinks, meetings + networking with 10,000+ top brands/agencies over a 1/4sqm of Shoreditch real estate is FUN. Being stuck at home isn't.REGISTER HERE FOR 30% OFFGet ready for the latest and greatest in digital marketing! Introducing the DMEXCO Newsletter - Digital Digest. Your go-to source for all the top news and trends from around the globe, delivered straight to your inbox every Monday, Wednesday, and Friday. Don't miss out!https://go.dmexco.com/digital-digest-current-edition Sabrina's book tip “Take Back Your Power” by Deborah Liu: https://globalleadership.org/product/take-back-your-power-by-deb-liu/Sabrina's podcast tip “Where should we begin? with Esther Perel” episode with Kara Swisher and Scott Galloway: https://www.estherperel.com/podcasts/i-trust-you-to-always-tell-me-when-im-wrong

We're excited to introduce you to Christian Muche, a marketing industry leader and the CEO and Co-Founder of Beyond Ordinary Events and POSSIBLE. In this episode, we chat through the impact that attending industry events like POSSIBLE can have on your career, how to approach your team about going to events, and how you can join us at POSSIBLE 2024 in Miami, FL to hear from speakers like Gary Vaynerchuk, Pitbull, and so many other incredible marketing leaders! Brand Marketers, ⁠grab your FREE POSSIBLE 2024 TICKET here⁠ and meet us in Miami in April! About Christian Muche: Christian Muche is an internationally recognized executive and business strategist operating at the intersection of digital, marketing, technology and event industries with an extensive track record for brands like AOL, YAHOO and FIFA. For many years Christian created successful brands and consulted corporates as well as global executives all over the world. As Co-Founder of DMEXCO, one of the leading global digital marketing event platforms, he created an innovative business trade show & conference concept and it became one of the industries most profitable event shows within years. Under his leadership DMEXCO developed to one of the most international industry events, and in 2019 Christian launched D:PULSE – the innovative global boutique-style conference show. Follow Christian on Social: LinkedIn | Instagram | X (Twitter) Check out POSSIBLE 2024: possibleevent.com | Instagram Brand Marketers, grab your FREE POSSIBLE 2024 TICKET here and meet us in Miami in April! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠ ⁠⁠⁠⁠⁠⁠Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world!⁠⁠⁠⁠⁠⁠ Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ New to Marketing Happy Hour (or just want more)? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our Marketing Happy Hour Starter Kit⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. ⁠⁠⁠⁠⁠⁠⁠Learn more about MHH Media!⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here.⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support