Podcasts about vix meldrew

Client churn isn't a problem at Highflier Powerhouse—because most clients stay for 2 to 3 years. In today's case study, we're diving into how Marketing and Creative Director Jasmine Haitalani built a $500K creative agency with a client retention pipeline that doubled project enrollment, tripled pricing, and transformed creative services into must-have business investments. Jasmine's 3-part Client Retention Pipeline turns project delivery into opportunities to remarket to existing clients, positions her branding services to mirror other recurring business essentials like accounting or ad spend, and crafts a seamless offer suite that makes re-signing the obvious next step. If you've ever wondered how to make your services feel non-negotiable—and keep clients coming back before the ink on their last contract dries—this episode is your blueprint. Thank you to our sponsor! Get at least 15% off any annual Masterclass membership at ⁠⁠⁠https://masterclass.com/cubicletoCEO⁠⁠⁠ Connect with Jasmine: https://highflierpowerhouse.com/ Brand Your Way Podcast: https://highflierpowerhouse.com/podcast Instagram: @highflierpowerhouse Check out these previous episodes: Vix Meldrew: https://open.spotify.com/episode/5BuvLZyQ248XvE617A0Qza?si=HGoUOINtRVuVLnCVyrPQ1w Dielle Charon: https://open.spotify.com/episode/1DVYuNvm9LPYLKMynho1sX?si=5Lc8dUVPSKWM0Fz-LLfaAQ Gina Knox: https://open.spotify.com/episode/1QxGwImYtlzCEMUDxh6BCg?si=iLfAi6hkScKvvxZbroOMzw Megan Yelaney: https://open.spotify.com/episode/475yAYLpMF33pmaWo9MJJX?si=JAS-vWfQSrWwuUzFW7St6w Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠ & ⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode, we're diving into the psychology of online learning with Vix Meldrew, a an online learning educator who has taught over 8,000 people and built multiple successful online communities. After running a 1,200-member paid community and scaling a digital education business for eight years, she's sharing what actually works for creating engaged communities and courses that get results.A few things we cover in this episode:The "Chicken Nugget Theory" that transformed how she thinks about community buildingWhy simplicity beats complexity when designing digital products that sellThe three non-negotiables you need before creating any course or communityHow she scaled (and later closed) a 6-figure membership communityThe psychology behind why most online courses fail to deliver resultsResources mentioned in this episode:Vix's "How to Kill a Membership" Episode on Rave Results PodcastRave Results Connect with me:Instagram: @abigailpeughJoin Rich Girl CommunityConnect with Vix:Instagram: @vixmeldrewvixmeldrew.comMake sure to hit subscribe/follow so you never miss an episode!

What if the secret to scaling your high-ticket offer wasn't a bigger audience, but a smarter funnel? Today's case study unpacks how Vix Meldrew's surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year. After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo, and offering an unscalable but high-touch, high trust-building opportunity on the backend.  The result? A 35% conversion rate on her first launch, consistent evergreen sales, and a staggering speed-up of the buying cycle, with the average new lead converting after just 10 days or less on her list. Here are the exact changes and execution that transformed Vix's funnel. Connect with Gina: Subscribe to the Small Business Big Money Podcast: https://ginaknox.co/podcast/ https://ginaknox.co/email-list IG: @ginaknox Resources: This Wealth Advisor's Investment Strategy To Grow A $15M Portfolio And Retire On $165K/Year: https://link.chtbl.com/7BuSVxwt Retirement For Entrepreneurs Series: Investing In Real Estate To Retire By 40 With $300K/Year: https://link.chtbl.com/cubicletoceo How Much Is Enough In Your Business? Wealth Advisor Shares Shocking Truth: https://link.chtbl.com/U05UjFBx CEO Collective Expert Roundtable #1: https://link.chtbl.com/TvHTGsdH CEO Collective Expert Roundtable #2: https://link.chtbl.com/62Dz42kh CEO Collective Expert Roundtable #3: https://link.chtbl.com/J20mpUf7 CEO Collective Expert Roundtable #4: https://link.chtbl.com/UIlpkND6 Money with Katie Podcast: https://podcast.moneywithkatie.com/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to scaling your high-ticket offer wasn't a bigger audience, but a smarter funnel? Today's case study unpacks how Vix Meldrew's surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year. After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo, and offering an unscalable but high-touch, high trust-building opportunity on the backend.  The result? A 35% conversion rate on her first launch, consistent evergreen sales, and a staggering speed-up of the buying cycle, with the average new lead converting after just 10 days or less on her list. Here are the exact changes and execution that transformed Vix's funnel. Connect with Vix: https://vixmeldrew.com IG and Threads: @vixmeldrew Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

My final guest of the ‘You're Guide to Making it Happen in 2025' series is the brilliant Vix Meldrew!Vix has been through the ups, downs, and everything in between of online business, and is here to share how she figured out how to regulate both the financial and emotional side of it all.We dive into the ‘twilight zone of business' that was 2022, taking a look at the pandemic from Vix's perspective of someone who was running her own business long beforehand (and is certain to be long after!). Vix brings a fresh perspective on the changes that came with the pandemic, especially in consumer behaviour.Tune in for amazing insight on how to adjust your messaging for discerning eyes, streamline your sales process, and communicate the value of what you do in a way that is both passionate and efficient!If you want to know more about Vix, you can find her at https://vixmeldrew.com/Mentioned in this episode: Ready to stop apologising for your prices and start 2025 with real confidence? My Pricing Without Apology Toolkit is available for pre order right now. It's packed with practical tools and emotional support to help you charge the prices that actually work for your business. Preorder right here: https://www.raydodd.co.uk/price-without-apology

In today's episode of Signature Online Course Secrets I'm speaking to 24 Business Lessons for 2024 - both lessons that I've learned in the last and lessons that have played out with my clients in Peace + Profit - that you can take away and apply to your business. Here's a little sneak peek: [00:00:30] Why simplicity is your best growth strategy. [00:03:15] How I restarted my business from scratch and rebuilt to six figures. [00:06:45] Email Marketing and why I can assure you that you're not sending too many emails [00:13:10] The importance of standing out in a crowded market. [00:16:30] Facebook ads: friend, foe, or both? [00:25:50] Why Instagram is easier than you think when done right. [00:34:00] Diversifying your marketing strategies for long-term success. Big shout out to Vix Meldrew for this idea and also a shoutout to some other folks I mentioned in today's podcast episode: Million Dollar Emails by Kirsten Roldan Get Paid Podcast by Claire Pelletreau I currently have four places available for the January round of Peace + Profit - if you'd like to speak more about whether one of them is for you - you can reach out to me on Instagram or visit launcheasylife.com/mastermind.

Clients not putting in the work to get results? You've got a bigger problem.Vix Meldrew shared her State of Group Offers Survey, which revealed that a common reason for group programs not yielding results is that clients often don't put in the necessary work. They may struggle with accountability, lose motivation, get distracted, or face other priorities and circumstances....However, that is only part of the picture!Through her experience and the survey data, Vix identified that the other major factor is the design and facilitation of the group programs themselves. This is the "results gap" — the disparity between the number of people enrolled in a program and those who actually do the work and achieve results.So how can you design your program for maximum client results and satisfaction (turning them into raving fans)? Tune in to hear the 5 must-have elements of a successful group program.00:02:46 The need for updated, specific data in the industry—and how this survey achieves that00:05:06 Why group programs often fail to get results.00:08:01 Strategies for creating group programs that actually get results.00:13:37 The gap between being an expert and knowing how to teach effectively. The need for instructional design and learning psychology in creating successful group programs.00:15:47 Framework for sustainable and successful group programs00:18:47 Current market trends with more discerning and savvy buyers. 00:19:30 Buyers today are more discerning about social proof and want to see measurable results from programs. The need for detailed case studies and specific success stories.EPISODES AND LINKS MENTIONED:Access the State of Group Offers Survey to see the data for yourself. Work with Vix at VixMeldrew.com if you are looking to revamp or improve on your group offer and bring in some more measurable results and have more raving clients.Connect on Threads or Instagram @VixMeldrewListen to the Rave Results podcast on Apple and Spotify. CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comFacebook → https://www.facebook.com/megan.kachiganLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganAsk a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6WORK WITH ME: Download the Services GuideBook a Power Hour (and get my Starter Gdoc too!)Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/how-to-structure-a-successful-group-program-for-client-results-with-vix-meldrewIf you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

If you've ever said "I never see any color on your portfolio," this episode is for you! Today I'm sitting down with my client Vix Meldrew to recap her rebrand experience with Highflier Powerhouse.    First, we're getting into what she was doing before and why it no longer felt aligned. You might hear a bit of yourself in her experience. She has an incredibly strong offer, feels super comfortable writing about it, but when it comes to visuals, she always felt lost. One day she'd see a new trend going around and suddenly feel the urge to switch up all of her colors and fonts.    That's where we came in. Vix knew she brought a nostalgic, fun energy to the table. With her signature offer, she wanted her visuals to feel like an actual rave! As an educator, these visuals set her apart. Instead of going for the more obvious teacher/student motifs or a more neutral color palette, the visuals we brought together for her make her containers feel like a party.   This is a great behind the scenes look into what it's like working through a rebrand. Now, Vix has a newfound excitement when it comes to putting out content and attracting new cold leads into her world. At the time of recording, Vix's rebrand wasn't officially live. But now it is and you can check it out on her website!   Connect with Vix:  Check out her website Listen to her podcast Follow her on Instagram Connect with me:  Website Join our email list! Instagram Pinterest   Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue    Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

Ready to elevate your coaching and course creation game? In today's episode we're thrilled to have Vix Meldrew, a former teacher turned influential coach for course creators. Vix shares her groundbreaking strategies for leveraging private podcasts to bridge the notorious results gap in digital education, enhancing accessibility and learner engagement like never before.[0:00] Introduction to the episode and Vix Meldrew's transition from teaching to becoming an influential course creator.[6:14] Closing the results gap in online education with innovative strategies.[9:00] Analyzing the impact of private podcasts on course engagement and results.[13:11] Insights on engagement rates and feedback from Vix's private podcast series.[15:55] Discussion on asynchronous launch strategies and their benefits.[18:00] Advantages of batching content for launches to maintain engagement.[22:50] Optimizing private podcast content for enhanced user engagement.[27:33] Adapting teaching methods to suit digital formats and learner needs.[31:15] Audience Q&A session addressing common challenges in digital education.[33:42] Vix shares a personal success story of a client transformed by her methods.[36:00] Discussion on the potential of private podcasts to revolutionize learning.[38:25] Final thoughts on the impact of technology on traditional education models.Links mentioned:@vixmeldrew on errthanghttps://raveresults.co/masterclass - 7 strategies for increasing engagement in your group program PLUS a private podcast series on why clients ghost your program and don't get results

This week on Marketing Like a Mother, Michelle is chatting with course creator and curriculum design expert Vix Meldrew. Vix shares her journey from being a teacher to becoming an online educator and mentor, and how she discovered her passion for helping fellow entrepreneurs improve their teaching skills. In this episode we talk about: - How Vix transitioned from being a teacher to an online educator and mentor - Why she's so passionate about helping fellow entrepreneurs improve their teaching skills - The importance of focusing on the desired outcome for learners - Suggestions for creating offers that fit well with a flexible motherhood lifestyle, such as passive selling and active delivery - And more!

We've discussed it before on the podcast - so many people think that sales are down, but what I think is really happening is that what you're selling just isn't quite right. If your offer is too overwhelming, too wishy-washy and open-ended or just not what people are looking for, they aren't going to buy! That's why it's so important to refine your modules, define an actionable result for your client and stop packing your programs and courses with damn Q&A calls - I said it.

Today I'm joined by Vix Meldrew - a coach, educator & teacher for coaches and course creators who want to design and deliver a new era of impactful online courses and programs, and create experiences that get their clients results on repeat.  Whilst you might be an expert in your field, do you know how to effectively TEACH so that to your clients so that they get the results they're capable of?  It's not about telling them what to do - but showing them HOW and ensuring they take ACTION … as Vix explains in the episode, it's about thinking: >> what do you want your client to DO or BE at the end of your course? (vs what you want them to know). Genius!  We also cover:  Why having MORE in your course is often a red flag Misconceptions about adding in “bonuses” & “extra resources” as a way of trying to increase value How to leverage the transformation in your marketing for successful launches  Effective market research prior to building the course Enjoy (& get your note pad ready)!

Discover the fascinating stories of eight archetypes of established coaches and course creators in this 8-part series on the 100 Happy Clients Podcast. Having worked with hundreds of course creators and coaches, I've seen we all share one similar goal - delivering results to every enrollee. Join me, Vix Meldrew,  as I delve into the challenges faced, including curriculum and coaching dilemmas, imposter syndrome, and more. While guaranteeing 100% results is unattainable, we strive for 100 Happy Clients. Each testimonial becomes a stepping stone to higher revenue, referrals, and client retention. Tune in for insights on achieving greater impact and mastering your craft. 

For your sales funnel to deliver… sales in your sleep - it needs to be working with quality ingredients.

Today I'm chatting with the brilliant Vix Meldrew about her business journey and pivot to online education and mentoring for coaches and course creators. In 2018, Vix left teaching to be a full-time content creator, a step that evolved from a successful blog and Instagram, to partnerships with brands like Microsoft, Squarespace, and Pinterest, all the way to her membership, Grow & Glow, which has helped over 1200 small business owners take charge of their social media and gain new clients and customers. Now, Vix is sharing her vast experience of teaching to help coaches, educators and experts create scaleable programs and communities of ready-to-learn clients. Tune in for lots of chat about the post-pandemic shift in socials and marketing, and how to respond and evolve your business with value and integrity.   You can find out more about Vix at www.vixmeldrew.com and anywhere @vixmeldrew   Interested in Real You Real Money? Take a look at all the info here: https://www.raydodd.co.uk/real-you-real-money   Quotes   “Where I'm meeting my clients at now is: you are your topic expert, you are your business expert, and you are your people expert. We build the experience around that.”   “Is it imposter syndrome, or is it that you actually, deep down, don't think you can deliver your promise? You have so much experience, so much care for your clients, but could there possibly be a different way or a better way?”   “I hold myself to the standard that a hundred percent of my clients will get a hundred percent results, so I create everything to that standard… but I know it's impossible.”   “When creating courses and programs, think about profitability in terms of time, energy, and finances.”

I'm chatting with Online Learning Expert + Offer Launch Strategist, Vix Meldrew all about how content marketing and the online course world has changed over the last couple of years.We discuss what's changed and how as business owners we can stay ahead and stand out.Links & resourcesSign up to Vix's ‘Launch Letters' email list:https://www.vixmeldrew.com/emailsLearn more about Vix Meldrew & how to work with her:https://www.vixmeldrew.com/Check out Vix's Instagram for valuable insights:https://www.instagram.com/vixmeldrew/My recent course ‘The Pinterest Traffic Playbook':https://www.learn.byrosanna.co.uk/pinterest-traffic-playbookSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questions

To kick off the New Year I'm joined by my friend and brilliant educator Vix Meldrew to discuss our predictions for the business space in 2023. _____ Website, Instagram, LinkedIn, TikTok

Vix Meldrew: Ever since I left my 8 year role as a school teacher to become a full-time content creator, I've felt the pull to keep teaching. Over the past 3 years I've launched courses, programs and a membership and have taught over 5000 students. Noticing a shift in the online education space, (and even in the way I was teaching!) I've made it my mission to equip other online educators, like you, with the knowledge, skills and mindset you need to create engaging and motivating content and programs you and your students can rave about! . Sponsors for October Osome Accountancy I want to tell you guys about Osome, they're the experts in organising your business accounts so you don't have to worry about filing company reports or paying your taxes on time. Osome accountants take care of all your finance admin through the app and are always on-hand to answer your questions and give advice based on your company accounts. Track your finances while managing your payments and invoices, all in one place. So you can focus on doing more, like reaching new customers and building your brand. Get a finance manager at a lower cost, with Osome. Click the link and get 2 months FREE accountancy. https://stay.osome.com/KatieGodfrey Discount code: KG100 Pinkfishes Pinkfishes is an eyelash specialist company, suppling a large range of products as well as a training academy. After years of working in the lash industry friends Annie and Tina struggled to find eyelash extensions that provided their clients with the transformation they desired. Pinkfishes was formed with the initiative to offer customers the largest range possible of eyelash extensions to choose from, enabling them to create every desired look. We keep up with industry trends, so we ensure our customers have access to the most innovative and popular products available on the market. Customer service is also at the heart of our everyday operation, with a team of fully qualified lash technicians on hand to answer any customer questions.    Get 15% off all courses & products with code: podcast15 Social Media Links Instagram, Facebook, TikTok:  @pinkfisheslashco Twitter: @pinkfisheslash Website: pinkfishes.com & pinkfishestraining.com LinkedIn: Pinkfishes Buddha Beauty At Buddha Beauty we manufacture vegan and cruelty free skincare perfect for in salon use and retail. Our products have been developed alongside our Manchester salons to create a results driven skincare range. Our range of skincare is available in your own brand, which is the perfect way to offer your customers great home care products that keep bringing the back to your salon, time and time again. Visit us at www.ownlabelskincare.com to request more information on how you can be selling your own products within 4 weeks. Socials: Insta - buddhabeautyskincare FB - The Buddha Beauty Company Quote: KGPodcast to get half price design fee

Are you finding running a business tough at the moment? If so then today's podcast episode is for you! My guest needs no introduction as I'm sure you all know who she is, but today I'm going to be chatting with teacher turned content creator turned Educator, Vix Meldrew! It's safe to say that there have been a fair few changes in the online world during 2022, from Instagram algorithm updates to the changes in the way people are spending time online to the shift in people's spending habits And all of this can combined can create a lot of worry for business owners, especially those who have built their communities online. So I wanted to get Vix on the podcast today to provide some much needed reassurance to any listeners who are currently feeling disheartened or exhausted by running a business right now. In the episode I chat to Vix all about: ✨ The shifts that she's seen happening in the online business space over the past twelve months and what she thinks has caused such huge changes in people's behaviour ✨ What we as business owners can focus on when it comes to creating content and reaching our audiences ✨ How to build a business based on ease and why that isn't a bad thing ✨ As well as how she is approaching content creation right now and her top tips to help you enjoy the process of showing up on social media again As both Vix and I mention throughout the episode, we don't have all of the answers but I really hope that our conversation helps to show you that you're not alone in this - we are all navigating the same struggles and challenges as business owners right now, but we WILL get through them if we pull together! I hope you enjoy the episode! Follow Vix Instagram Tik Tok Website Follow The Co-Working Club Instagram Website

Content creation can be stressful at the best of times, but at the moment you might be feeling some definite ~ vibes ~ where it's feeling even worse!! Today we're chatting all about what to do when it feels like that: how to still show up for your business (if you want to), in a way that feels good for you (which is a must-do!) We talked to some of our brilliant podcast pals, including Vix Meldrew, Elizabeth Stiles, Nerrisa Pratt, Alice Benham, and Laura-Jane Illustrations, for their thoughts too. 

It's hard to know what to say about what's going on in the world at the moment, but in this episode I've shared some actionable tips and things we can do right now in our businesses about the crisis in Ukraine. I also go on to talk about what else we can do on an ongoing, more genera basis as business owners to ‘do more good' in the world and improve the social/ethical responsibility of our businesses.Links mentioned / resources:Vix Meldrew's Instagram post about how to navigate this crisis on social media: https://www.instagram.com/p/Cafd13RNp1E/One6Creative's Instagram Reel about supporting Ukrainian Etsy creators: https://www.instagram.com/reel/CafjMpuJsHc/Squarewebsites (Ukraine-based Squarespace plugins company): https://www.squarewebsites.org/Applet Studio (Ukraine-based Squarespace templates and plugins company): https://www.applet.studio/‘Ukraine at War' instructions & links to help and support: https://quip.com/SxBaALA94uQfBritish Red Cross: https://www.redcross.org.uk/Big Wild Thought (animal charity focused clothing brand): https://www.bigwildthought.co.uk/Ecologi (tree-planting monthly subscription): https://ecologi.com/OneTreePlanted (tree-planting business): https://onetreeplanted.org/pages/business-partners-signupNEST Ethical Pension Fund: https://www.nestpensions.org.uk/schemeweb/nest/investing-your-pension/fund-choices/ethical-fund.html

Instagram. Love it or loathe it. It's part of our lives as business leaders. But if you've ever pondered "how do we navigate this pandora's box of good and bad, in a Squirm-Free way, that's not only effective but also feels good?" - this episode is for you.    Instagram and Course Creation Expert, Vix Meldrew, shares how you can build a social media strategy that helps you stand out and feels aligned with how you want to be represented online. Vix also offers insight into the social media trends to be aware of in 2022, for continued business growth and community engagement.    www.courseconfident.co www.vixmeldrew.com Insta: @Vixmeldrew  Podcast: "Course Confident: Vix Meldrew"   __ Twitter: @itskatyprince | @Squirmfree Instagram: @itskatyprince  |  @squirmfreeschoolofbusiness   Sign up to Study Club for more FREE sales support: https://www.squirmfreeschoolofbusiness.com/studyclub   Shownotes + Transcript:  https://www.squirmfreeschoolofbusiness.com/study-notes-podcast-all-episodes/stand-out-on-instagram

As a business owner, how do you make the task of posting on Instagram enjoyable for you? Founder of Grow & Glow and Instagram expert Vix Meldrew joins host Nicole this week on Start scale Succeed to discuss that very topic. Get tips on visibility, reels, finding your rhythm, and being intentional with your content. Also find out about the work Vix does with Grow & Glow where she provides digital learning and training. KEY TAKEAWAYS You should be utilising all of Instagram’s features such as ‘stories’, where you can tell the story behind your brand and build a connection. You can do ‘lives’ to talk about everything behind your business and products. Then with ‘reels’ you can showcase your products, behind the scenes, and mailing out. Instagram is not your business, it’s a tool. Yes you can grow faster if you post more content, but the more time you spend doing that then the less time you’ll have for other work. If you can set a goal for 2 posts per week then you know you can do it regularly and stick to a schedule. When you’re just starting out you should be exploring what content you like to post and see who your audience is and what they want you to post. Your posts are your shop window, but the other things you do like ‘lives’ and ‘reels’ are you talking to those customers who are visiting your shop. Your Instagram is a tool to get someone who doesn't know anything about your brand to know your story and become a customer. You need to be targeting the right people with the right kind of content for your business. Look at other small businesses and what ‘reels’ they’re posting on their page. It doesn't have to be all singing, all dancing. There are so many things you can do for different niches. You can take the same idea and apply it in a different way. BEST MOMENTS ‘You have to make Instagram a positive habit’ ‘You’ve been doing it for two minutes, chill out!’ ‘Sometimes we forget that the only people who care about our Instagram is us’ VALUABLE RESOURCES www.instagram.com/vixmeldrew www.instagram.com/growglow.co www.gramandgo.com www.growglow.co www.thebuyerandretailcoach.com www.instagram.com/thebuyerandretailcoach ABOUT THE GUEST Vix Meldrew: “After 4 years, juggling blogging whilst teaching, finding myself single, then dating, then loved up and going through the grief of losing both my parents in a short time - I decided to leave my school and much-loved role as primary school teacher to: ‘Give this full time content creator thing a go’ After a year of working with brands, and then being asked by fellow bloggers and influencers for guidance on how THEY could work with brands… Grow & Glow was founded. And we’ve done so much with Grow & Glow! In the almost 3 years since, we’ve helped over 1200 online business owners and personal brands grow their online presence, we’ve partnered with Pinterest on educational events and we’ve established ourselves as a go-to resource for learning how to use content to get yourself out there. Personally, in this time, I’ve moved from London to the quiet Kent countryside, gotten married and been blessed with stinky-puppy kisses from our first angel Olive (who sadly passed in 2020) and Ruby, our red (and silly) cockapoos. I didn’t like how Ruby was ripping through her toys and accessories, which were made from plastic and felt like a waste throwing away, so… In early 2021, I wanted to try a new challenge - e-commerce, and founded Ruby & Olive, originally a marketplace showcasing the UK’s best eco-friendly and home-made pet businesses. It felt exciting to find these incredible brands who were doing so much to fight against pet-product waste and working towards bringing sustainability to this industry. But juggling two businesses, scaling beyond what I was ready for and tackling personal health issues meant I had to put it to one side. Luckily for me, my dear Beth, who was once one of my mentees and then a part of the G&G team came on board as co-founder/owner and we are excitedly working behind the scenes on creating our own range of eco-friendly (and gorgeous) dog collars, leads and accessories, with the aim to relaunch Ruby & Olive in 2022! But something else has always stuck with me… And that’s my love of teaching. Whilst I’ve infused elements of ‘being a teacher’ into Grow & Glow - by hosting workshops, webinars, creating courses and designing educational content, I realised I my fulfilment really comes from creating light-bulb moments and helping my students become more confident in their abilities - and I wanted more of this. ABOUT THE HOST Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist CONTACT METHOD Website http://www.thebuyerandretailcoach.com IG https://www.instagram.com/thebuyerandretailcoach/ LinkedIn linkedin.com/in/nicolehigginsuk Email nicole@thebuyerandretailcoach.com Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/ Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycallSee omnystudio.com/listener for privacy information.

In this episode, I talk to Vix Meldrew, the founder of Grow & Glow, which provides an empowering and supportive community of like-minded individuals who are passionate about wanting to grow their online business. Vix started lifestyle blogging in 2014 while juggling a stressful teaching role at a primary school. Over the few years that followed she had built up quite a community and following and realised there was more to life and it wasn't teaching in a school. She went on to pursue building a brand which is when in 2019, she left teaching and launched Grow & Glow. We talk about: The pressures and emotional rollercoasters of growing a business How covid and lockdown has affected Grow&Glow, the changes that needed to be made and how Vix has dealt with this. 2021 being the year of slowing down again and getting used to a new lifestyle shift once again How important it is to listen to your members wants and needs. More doesn't necessarily mean better. Not taking things too personally and understanding the separation needed between yourself and your brand. Why you should stay true to yourself and your core values and purpose throughout trying to build a business.  Connect with Vix: Web: www.growglow.co IG: @growglow.co Connect with Me: IG: @kat_horrocks

Our guest this week is Vix Meldrew, an ex-primary school teacher, turned online educator specialising in teaching thousands of people across the world how to build their brands online and turn their audiences into raving fans, clients and customers. After leaving teaching in 2018 to go go full time as a lifestyle content creator, Vix's community turned to her for her no bs and straight talking advice on growing their platforms and services, from there she launched Grow & Glow in 2019, a membership community for anyone looking to upskill their content and marketing game whilst growing the confidence to show up online.  In this episode Vix shares with us how she turned her side hustle passion project into a full time gig, launching a successful online membership and learning platform and how growing a support network around her has been pivotal for the success of Grow and Glow, We talk about the importance of transparency, how to implement boundaries when juggling an online platform and thriving community and the key attributes to a successful business.    Find out more about and with Vix Meldrew Web: https://www.growwithvix.com/ IG: https://www.instagram.com/growwithvix/?hl=es Linkedin:  https://www.linkedin.com/in/vix-meldrew-59b341123/?originalSubdomain=uk   Resources Chloe Slade, Money Mindset Membership Alice Benham, Marketing coach Sophie french, Confidence & life coach Sophie Cliff, The Joyful Coach Grow and Glow 90 day plan, join to access. Jo Hooper Boundaries coach Grow & Glow website To find out more about this podcast and to nominate a guest visit www.foundflourish.co.uk/podcast.   Join the conversation using #bossingitpod and tagging us @foundflourish on Instagram, Twitter, Facebook and Linkedin.   More about Found & Flourish Found and Flourish is a growing network, online membership, media & events platform, aimed at empowering the next generation of entrepreneurial women and impact driven change-makers to launch, grow and scale their businesses. Join us by visiting www.foundflourish.co.uk.   Connect With The Hosts Lara Sheldrake https://www.larasheldrake.com https://twitter.com/lara_sheldrake https://uk.linkedin.com/in/larajanesheldrake https://www.instagram.com/lara_sheldrake/ Coni Longden-Jefferson https://www.conilj.com https://www.instagram.com/conilj/ https://twitter.com/cljwrites https://www.linkedin.com/in/coni-longden-jefferson-15b0b163/

Today's episode is all about things we wish knew when we started running our businesses. If you are just starting your cake business, or if you are struggling in your cake business then maybe us reminiscing about the things we wish we knew when we were starting our businesses will help you. Learn from the mistakes we made so you dont make the same ones. This episode has been inspired by the Podcast by Vix Meldrew and Alice Benham, with the same title 'Wish We Knew'. Also, we introduce a new feature today: Product of the Week! Shownotes can be found here: https://daisycakecompany.co.uk/the-business-of-cake-making-podcast/

Who better than Vix Meldrew to come in and talk to us about WTF is going on with Instagram. She also shares her story of going from primary school teacher with a side-hustle to full-time business owner. I know you're going to find this episode super inspiring and motivating. Sign up to my 1-thing challenge & FREE workshop HERE > Follow us both on instagram @growwithvix & @josephinepbrooks

Online educator and ultimate Instagram fangirl Vix Meldrew joins me to talk through Instagram's evolution from photo-sharing, filter-heavy app to multimedia platform. Vix explains how she changed her toxic relationship with the app and how we can do the same. She explains the concept of magnetic content and shares tips for using it to grow your brand on Instagram (without overthinking it). Follow Vix on Instagram @Growwithvix and check out Grow and Glow @growglow.co. Follow me @unfinishedbookshelf. Please tag us in your stories and let us know how this episode helps you! Get the show notes and extra resources here.

What would you do if you'd built a loyal audience who LOVED your content...but your business was heading in a different direction? Would you be brave enough to pivot your content strategy  - knowing  your audience might not be happy about it? This is exactly the situation Instagram and Online Business educator Vix Meldrew found herself in two years ago.  In this interview you'll find out what she decided to do - and how that decision helped her grow her business (and add 18k followers on Instagram).  Key moments [2:24] What made Vix think she needed to pivot her content strategy  [8:15] How changing her Instagram strategy helped Vix attract 18k new followers  [11:03] Why posting pictures of yourself on Instagram is not the best growth strategy  [14:15] How Instagram Reels can help you grow your business  [17:42] What to do if people criticism you/your content  [22:16] Why you don't have to pivot your content strategy quickly  [24:44] What to do if a social media posts bombs  Key Links Janet Murray's https://www.janetmurray.co.uk/instagram-reels-tutorial/ (Instagram Reels tutorial ) Vix Meldrew on https://www.instagram.com/growwithvix/ (Instagram ) Vix Meldrew's https://www.growwithvix.com/ (website  ) https://www.janetmurray.co.uk/ (Janet Murray's )website Janet Murray's https://www.janetmurray.co.uk/audience (Audience Growth Quiz) Janet Murray on https://www.instagram.com/janmurrayuk/ (Instagram ) Janet Murray on https://www.facebook.com/janetmurrayofficial (Facebook ) Janet Murray on https://www.tiktok.com/@janmurrayuk (TikTok ) Janet Murray on https://twitter.com/jan_murray (Twitter) Janet Murray on https://www.linkedin.com/in/janet-murray74/ (LinkedIn)

In this episode, Vix Meldrew, Founder of Grow & Glow shares her advice on how to start a personal brand online and the benefits of sharing your passions online. From teacher to blogger to business owner, Vix has done what some people only dream of: changed her career, ditched the 9-5 and managed to turn her passion into her full-time job.  Here, Vix shares how to work through those limiting beliefs and finally get started on building that business or brand you've been thinking about. Find out more about Vix's membership, Grow & Glow, here. Find Vix on Instagram here. Hosted by Jess Bacon  Hosted on Acast. See acast.com/privacy for more information.

In this episode I'm talking to Vix Meldrew about how to grow your brand through influencer marketing. Vix is an online educator and founder of Grow & Glo, a membership community that helps creators and business owners build a brand online. With experience working with business owners and influencers alike, and having formerly run an award-winning lifestyle blog, Vix has got a lot to say about influencer marketing!We discuss; how to find the right influencers for your brand, when to gift your product versus when you should be paying them, and how to go about successfully approaching influencers.Lucy's Instagram: https://www.instagram.com/lucyhitchcock_Vix's Instagram: https://www.instagram.com/vixmeldrewGrow & Glow's Instagram: https://www.instagram.com/growglow.co/Partner in Wine's Instagram: https://www.instagram.com/partnerinwineuk/Sassy Digital's Instagram: https://www.instagram.com/sassydigital/ Hosted on Acast. See acast.com/privacy for more information.

After almost 3 years of this podcast and 18 months of conversation starters, it feels right to take a step back and allow the new format to come to life. I'll be back in the next couple of months but until then, be sure to check out my new podcast - Wish We Knew... Accidental ‘entrepreneurs’ Alice Benham and Vix Meldrew sit down to share what they wish they knew about founding and scaling their online businesses. From the start of fledgling ideas up to where they are in their journow, they’re here to show you that the path to ‘success’ isn’t linear or overnlht but steady, messy and with lots of lessons along the way. This is what they’ve learned that they wish they knew all along. _____ STAY CONNECTED Alice (aka me) | Instagram | Website| Podcast | YouTube

I'm sure you've heard the words “personal brand” before. But, what do they mean? Today I'm chatting to Vix Meldrew of Grow & Glow - a Personal Branding + Influencer Educator. She teaches creators and creative business owners how to build their personal brands on social media and create sustainable online businesses. Vix shares all the details on personal branding including:Why you should know your core valuesWays to infuse your personal brand into your everyday life and show up authenticallyHow branding allows you to succeedThe elements of a personal brand (spoiler alert: it's not just your color palette and logo!)Brand strategy versus brand designPersonal brand evolution and pivotingWhy followers and likes are only vanity metrics and others are so much more importantVix helps business owners to find their niche, set goals, build online platforms, share offerings, step into their expertise! Each month through her Grow & Glow community, members receive expert training, group coaching, support, accountability and access to hundreds of resources designed to empower them to build stand-out personal brands.Vix's Book Recommendation for the Ambitious Introvert: Start With Why by Simon SinekBuilding A Story Brand by Donald MillerPlaying Big by Tara MohrConnect With Vix:https://vixmeldrew.comhttps://growglow.cohttps://www.instagram.com/vixmeldrew/https://www.instagram.com/growglow.co/Connect with me:www.emmalouiseparkes.comInstagram: @emmalouparkesFacebook Group: The Ambitious Introvert Network

We don't say this often because we can't tell you how to live your life, but you might want to get your pens and paper out for today's ep chums, because Vix was on FIRE. We chatted all about creating valuable content for your customers old and new, what the metrics that matter are - spoiler alert, it's shares + saves - and how to balance this all with having a good aesthetic. We also chatted about Reels, because we like to keep it...reel. (We'll show ourselves out.) You can check Vix out here and Grow + Glow here And find the episode notes here!  

This episode I’m speaking to Vix Meldrew, founder of Grow & Glow, who’s talking about 3 Steps to Create (+ Stick to) Your Content SOPAnd if you want to go deeper on the topic, check out her freebie, Standout, by clicking here - https://growglow.co/freetraining/Want to start selling VIP Days? Check out our Virtual VIP Day Bootcamp, a 60 minute walkthrough of our 9 steps to creating and selling virtual VIP Days! Go here to grab your special podcast listener pricing - https://www.systemssavedme.com/podbootcampWant to read up more on this episode? Go to https://www.systemssavedme.com/208 See acast.com/privacy for privacy and opt-out information.

Yolanda speaks to blogger and entrepreneur Vix Meldrew and discussing their thoughts on how relevant influencers will be once the world comes out of the other side of the pandemic. ___________________ Speak On is an event series, podcast and panel show that explores, culture, society and wellbeing. Please rate, review, like, share and subscribe and connect to Speak On's social media channels. Speak On Instagram: www.instagram.com/speakon_ | #SpeakOn Presented & Created by Yolanda Copes-Stepney: www.instagram.com/yokics Guests: Vix Meldrew: Founder of Grow & Glow, providing guidance and support for creators & creatives building stand-out brands online. www.instagram.com/vixmeldrew | www.instagram.comgrowglow.co | vixmeldrew.com Producer: Abigail Weaver www.instagram.com/_abigailweaver --- Send in a voice message: https://anchor.fm/speakon/message

Vix Meldrew is a content creator and the founder of Grow & Glow, a community for creators who want to build sustainable storytelling businesses. Vix talks to Matt Navarra and Martin SFP Bryant about how the influencer industry is evolving from simple paid endorsements to more involved forms of storytelling. She discusses making the leap from school teacher to full-time online creator, the challenges of what many people consider a glamorous life, and how she helps others to develop the kind of career she has. How can the influencer industry become more transparent and inclusive? Vix shares her thoughts. She also discusses her relationship with Pinterest, how the platform supports her work, and her tips for how influencers can make the most to fit. Meanwhile, Matt and Martin talk over the week’s news, share the latest tests and tools you need to know about, and Martin extols the virtues of a 4G-enabled iPad when traveling. Geekout with Matt Navarra is sponsored by Pinterest. Inspire your audience and grow your company on Pinterest with a free business account. Learn more at business.pinterest.com. News stories: The Secretive Company That Might End Privacy as We Know It Facebook backs off plan to plaster ads all over WhatsApp Snap founder says TikTok could dethrone Instagram -- Follow Matt and Martin on Twitter: @MattNavarra and @MartinSFP Join the Social Media Geekout Facebook Group or discuss the show on Twitter using the hashtag #geekoutquestions. Geekout with Matt Navarra is a Big Revolution production. --- Send in a voice message: https://anchor.fm/geekoutmattnavarra/message Support this podcast: https://anchor.fm/geekoutmattnavarra/support

Say hi to Vix Meldrew from the UK on this episode as she gives a look into her work as an influencer in the social media world. She uses Airtable to streamline her personal publishing schedule, and shares the best templates with her audience to help them organize their own social media and content projects.

It's week 2 of the new format and I'm being joined by the brilliant Vix Meldrew to tackle a topic I've always wanted to discuss here on the podcast - what it really looks like to sell your expertise and run an education based business. Since transitioning into coaching / education, both Vix and I have experienced a whole host of highs, lows and unexpected challenges which come with the job title. Tune in to hear our rambly thoughts on that AND discover the worst and worst investments we've made in our businesses. _____ STAY CONNECTED Vix | Instagram | Website | Podcast Alice (aka me) | Instagram | Website | Podcast Share your thoughts, submit a conversation starter and help shape future a future episode by getting in touch HERE (or email podcast@alicebenham.co.uk).  

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to the influencer Vix Meldrew. Vix has been blogging since 2014 - covering lifestyle content. In 2018, she got to the point where she was able to quit her job as a teacher and blog full-time. In addition to brand deals, Vix has built up an impressive number of e-courses. She also does one-on-one blog coaching. Vix is vocal on the importance of diversifying your income, and also dispelling the myth that you need to have hundreds of thousands of followers to be able to make a living online.

Hello! I’d like to pretend that I’ve been away for a week and won the lottery or had some sort of mega exciting email but alas I’m still in the same pyjamas, on my second Diet Coke, recording this episode straight after the last one. I am on a Pinterest ROLL. Hope that’s OK with you! I could also be like, ‘loving what you guys have added to the Facebook group, your boards are looking amazing.’ But yeah no time has passed since recording the last episode and for all I know you could be making boards about Mrs Brown’s boys or red chinos. But let’s crack on shall we - I hope you’ve set up your profile, got it Businessified AF and have been pinning away. I hope some of you have seen success already with your monthly viewers going up. When I recorded this I was on 257k so hopefully I’ll have seen an improvement by the time this comes out! I would also like to say that I almost gave up on Pinterest. I was getting loads more monthly views but it wasn’t translating into traffic. HOWEVER since doing all of the bits we spoke about last episode and more of what I’m going to discuss today, my traffic from Pinterest has grown by 2200%  which sounds MEGA impressive but actually I used to get 0-1 views a day from Pinterest and now I get on average, 23 a day. Haha not massive at the moment BUT we are beginners right? And if that is the increase in a few weeks, imagine what it could be in another few weeks, amirite? SO let’s talk more about how we can really optimise our Pinning game to drive as much traffic back to our blogs as possible… ya ready? Let’s look at what makes a good pin. Good quality pictures are always a winner. No grainy and pixelated Instagram filtered bad boys are going to do the trick. It’s worth baring in mind that vertical pins do much better than square or landscape pictures. This is why all photos on my blog are now ‘portrait’ and I also ensure I use Canva and it’s Pinterest pin template to create my pin graphics. Pinterest is also looking at developing it’s featuring of video pins. Again these should be filmed vertically - like stories (which are taking over, aren’t they) so definitely something to think about! Best performing pins are often clear and inviting lifestyle looking pins and ones with attention grabbing text overlays do a great job too. In fact, what I’ll do is if you sign up to the Exciting Emails mailing list - which I’ll link in the show notes, I’ll send an email out this week with some examples of ‘best practise pins’ - would that be helpful? You can also experiment with the images! You can have multiple pin images for one blog post. So say if you’ve got a banger of a guide on Bali then do some pins of your best Bali pictures and some with text overlayed to say it’s a Bali guide - you can then use your Business analytics to see which performs best! One question that often gets asked is how many boards should you pin one piece of content to and that answer is unlimited really - as long as it’s relevant. So say if you have a chocolate cake recipe - you can pin it to desserts, chocolate, cakes etc but you wouldn’t pin it to Utility Jumpsuits. But that’s common sense right so sos for being a knob and pointing that out. If you’re going to use video for pins make sure you have text overlay as I really, highly doubt anyone uses Pinterest with the sound on. I bloody don’t! Do you??? Last week I told you I’d go through with you a way to get your cover pins looking fancy. If you’ve got a sec and can head over to Pinterest and my profile which is Vix Meldrew, you’ll see that they all look super branded and cohesive. I actually only learnt how to do this at Pinterest HQ but here we are. Firstly I was creating branded pins for all of my content anyway but even if you don’t have this and you just want it to show all your travel pins, because you’re a travel blogger, or style pins because you’re a fashion blogger - this is how. Go onto your profile and at the top right there should be a pen icon - click on it and it will say, ‘Pick some pins to feature in your profile cover’ - if you can’t find it, head to the show notes and I’ll do a screenshot. There you can select which board you can pull the pins from - remember to keep it branded to your niche if possible! Alright, another thing I said I’d talk through with you is your featured boards. They are the boards that appear at the top of your profile in a carousel. Again if you look at mine, I’ve got my blog posts and podcast episodes as 2 boards and then 3 others directly related to my niche - blogging tips, marketing tips and Instagram tips! I should just do a potato board for the LOLs shouldn’t I? Or lifestyle images with Diet Coke? Anyway, To do this you want to go back into your settings, go to your profile and scroll down to where it says ‘Featured Boards’ there you’ll have 5 slots with drop downs so you can choose your best boards! I defo recommend having one with your content in there and your other strong boards with lots of great pins. Ok now let’s look at a basic pinning strategy. Like I said, my babe Dani Tailwinds mine for me. Tailwind is an auto scheduler of pins to keep your account ticking over. I then make sure I go into the app every day and personally pin 5 or more things I like from my home and following feed. Reena at Pinterest said that you will see an improvement in your monthly views even if you just pin 5 a day. So those spare minutes on the bog, or those drawn out phone calls with your Auntie is the perfect time to absentmindedly pin a few new things each day. Don’t forget to regularly pin your own content too! New blog posts, YT videos, Insta posts etc - make sure you physically pin them yourself, either from your camera roll or from your platforms - and make sure you edit those descriptions to make them search-worthy. Ok, like I said, I’d come back to hashtags. You can absolutely put hashtags in your pin descriptions  - it’s a way to get discovered on Pinterest. The broad ones work really well like, travel, beauty, spring summer style etc but you can also pop a search term into the Pinterest search bar to see in what detail people are searching to make your hashtags and keywords even more specific - pale skin makeup, Bali travel for example A note about descriptions - don’t keyword stuff. Pretty sure I’ve done that before. People read them in sentences so write them in sentences! Just be creative in getting those keywords in. With regards to keywords - think about that when naming boards. I know it looks good to have M space A space C etc etc but it doesn’t help your boards get discovered! So think of naming your boards with words and phrases that WOULD be searched for. Again use Pinterest’s search bar to get ideas. Like now, if I type in ‘make up’ the results I get are ‘make up looks, tips, storage, tutorials’ - this means, if my blog was a beauty blog, I’d probably think about creating boards called all of these things. Reena at Pinterest also told me that they love boards with 40+ pins on so perhaps keep em private until you’ve got them looking juicy and then set them public! Another great tip is to make sure you categorise your boards, you get this option when you create a new one - it helps them get seen in the right places! Another thing I learned to do at Pinterest is to organise my boards. I had a huge Interiors Inspo one with over 700 pins but they were bedroom, bathroom, living room and bar cart pins - all over the shop. Reena showed me how to go into a board, click on ‘Organise’, select pins of the same type, press ‘Move’ and put them into a section. You could do this for your blog content too! Especially if you write across different categories. So you could have a board called, ‘Blog Posts’ and then sub sections for beauty, travel, lifestyle etc Go and have a look at my Interior Inspiration board to see what I mean! I keep saying ‘another another another’ but honestly I learned so many bloody useful tips at this meeting - like archiving boards. Rather than deleting your amazing boards of leopard print inspired outfits when it’s no longer a hot trend, archive them and bring them out again when it’s time. Really successful pinners have seasonal boards for V Day, Xmas, Halloween etc that they archive and unarchive in the lead up and when it’s relevant. Means you can keep adding to the boards each year rather than deleting and starting new ones! Which brings me to board types - those are archived ones. You can have secret ones too that only you can see - these are handy if you’re working on projects you don’t want others to know about yet. Or for engagement rings when you’ve only been dating 2 months. Sos Ben but you did get me my dream ring any who. Lastly there are group boards. These are ones that have tons of contributors and where you can all help each other out by repinning each other’s content.  A new feature that has started gathering pace in the US but less here is the new Communities feature. Pinterest want to make the platform a bit more sociable so you can now have mini forums dedicated to chatting about your interests. These are currently invite only. I have made ones for Bloggers, Instagrammers and Tips so make sure you’re signed up to the Exciting Emails mailing list because I’ll send an invite to those communities out. This also means that once you’ve been invited to a community, you can create your own too. I’m not quite sure on the best way to utilise this feature yet but I can imagine with all of the goodies I’ve seen that are coming up for Pinterest, we’ll be doing a follow up episode or blog post SOOOOOON As you probably know there’s SO much to go into with Pinterest but I wanted to give as much simple info as possible to get us all up and running! I hope this has been helpful and you now feel like you know how to fully optimise your profile, boards and pins! What have I missed? I’d love to hear more tips so defo let me know. Now let’s get onto some insider secrets that Reena let me know about! Did you know that each December Pinterest release their 100 trends for the upcoming year? This is based on what is gaining traction and what more people are starting to search for and pin. Why is this useful to know? Well, if you happen to be a vegan blogger and you can see that a trend is vegan donuts - you should bloody make a vegan donut board and write a blog post on vegan donuts - the chance of your pin performing really well, massively increases. I’ll link the Pinterest 100 in the show notes but I also want to draw your attention to the Pinterest UK blog. BECAUSE they also upload a blog post every month or so to let you know their ‘editorial themes’ or the themes they’re looking to feature. So you get ideas for new boards from the blog and then you can upload your boards to their link and if they love your board - they’ll feature it! The deadline has gone for Feb/March but soon they’ll release their themes for April/May and we can all go off and make boards relevant to the themes they’re spotlighting but also baring in mind they should be relevant to the content we make. Regardless, even if you don’t have time for that, the Pinterest blog is FULL of helpful updates, news and tips so make sure you go and have a look. Again I’ll link in the show notes. Whew, that was a LOT right? But again, I hope you’ve found it hopeful. So what can you go away and do this episode? I’d like for you to share some pins that you think are best practise. I want to see you having a go at creating pins too! I also want you to go off and optimise those boards with keywords, hashtags, sections and categories so we can all see you mean business! Don’t forget you can always chat with me on Insta or Twitter @vixmeldrew and we can carry on this convo in the Facebook group - Exciting Emails. Until then though, I’ll leave you with this mountain of homework - alright it’s not actually that much and hopefully you’re inspired to go off and complete it, and I will see you next time! Byeeeee.

Today I’m chatting with Vix Meldrew, who started blogging under a pen name and quit her teaching job last year to take it full time. She is really open about what it takes to make that transition, and we chatted quite a bit about how much honesty there is surrounding money and privilege in the blogging industry. We also talk about building a business around your personality, trying lots of new things, finding your voice and doing it your way.  "I didn’t quit teaching to go into another job where there were rules and regimented things and expectations and pressures. I quit to build something of my own and to make it of my own and to enjoy it. And if I’m not enjoying it I’m just not going to do it." - Vix Meldrew How she got into blogging, took it full time in 2018 and quit teaching Making the decision to leave a job she enjoyed, and the financial uncertainty of taking that leap Why she started under a pen name and what happened when people in her real life figured it out Some really honest chat about how much money bloggers are seen to be making vs reallymake, and the privilege that underlies a lot of how we talk about it Dealing with criticism for being outspoken about the industry Balancing & experimenting with blogging, podcasting, a weekly in depth newsletter, Youtube & more How Vix found her distinct writing voice, and how what she talks about changes over time Sharing openly about a wide range of topics, and where she chooses to draw the line Her best advice for anyone wishing to build a brand or blog around their personality   For episode show notes & links, head to https://ruthpoundwhite.com/podcast/

Today I'm chatting with Vix Meldrew, who started blogging under a pen name and quit her teaching job last year to take it full time. She is really open about what it takes to make that transition, and we chatted quite a bit about how much honesty there is surrounding money and privilege in the blogging industry. "In any kind of creative business, the minute you pigeonhole yourself and the minute you say "I'm only ever going to do this” you're kind of stifling yourself" - Vix Meldrew

In this episode, I’m going to walk you through how to write an about page that screams ‘you’ and tells whoever stumbles across it - whether that’s a brand, a new follower or a potential loyal reader, exactly who you are and what your blog is about.   As ever, there’s a practical element so make sure you’ve got a Diet Coke, cup of tea, a snack - whatever you need and something to write on as we get cracking.   Let’s go!   Sooo many people abandon their about pages.   I’ll turn on to someone’s blog, thinking I’m there for fashion advice but their bio tells me they love writing about beauty.   It’s a page that we often forget to update. I’ve seen newly married bloggers talking about being single and their exploits on their about pages! Or parenting bloggers who have information about their single, independent lives.   You might be thinking that it doesn’t matter, that no one reads it anyway but you’re totally wrong!   I’m going to hit you with some stats…   I looked at my average page visits for the last 6 months and can tell you that 446 INDIVIDUAL people (again on average) read my about page per month.   For you it might be 5 people, or 105, or 105,000 but if it’s more than zero - IT MATTERS.   Like I mentioned in the intro - people are visiting your about page for a reason.   Perhaps it’s a brand who wants to know what you stand for and whether it aligns with their message.   Maybe it’s someone who found you on Instagram and wants to know if your blog is worth following too.   Or maybe it’s a new reader who’s fallen completely in love with your content and wants to get to know you better.   It could of course just be someone being nosey (hi that’s me, yep).   Whoever it is, they want to leave that page feeling like they know you better. But also feeling like they completely get what you and your blog is about. And if they’re also about it, they’re going to want to stick around.   So other than neglecting our about pages and not keeping them updated, what other mistakes do we make?   We’re Too Generic   Sometimes we write our about pages in a way that the internet or our favourite blogger has told us or shown us how to write them.   We want to follow the same formula because if it’s worked for others, then it’ll work for us, right? WRONG.   Because if you’re copying what others are doing, you’re telling a potential audience what they’re about - not what you’re about.   Maybe if we think we should mention what everyone else mentions then we’ll appeal to more people - but that’s the wrong way to go about things.   We need to use our about pages to really get a sense of who we are as individuals across because that’s what’s going to make us stand out!   We’re Too Niche   Alright soz for being one big ball of contradiction but there is an element of playing the game here.   If our audience come to our blog for beauty reviews but we decide to tell the world about our love for 12 hour sessions playing Risk and bingeing on medieval history documentaries - we could alienate those we’re trying to appeal to.   So if I’ve completely messed your head up - don’t worry, later on I’ll go into how we can get the balance right!   We Don’t Say What Our Blog Is About   I’ve seen sooo many about pages that are like, ‘Hi I’m Becky, 22, I like cats and cupcakes, if you want to work with me, email me.’   OK hun but why should we? Why should a brand work with you? Or read your blog? Or click on another page? You haven’t told them to!   You haven’t piqued their interests by describing the type of content you make and are passionate about. So if you’re not interested in what your blog is actually about - why should anyone reading it?   We Don’t Make The Most Of It   Hands up if you say in your about page that you love talking about beauty, lifestyle, fashion and travel but don’t link to your best beauty, fashion, lifestyle and travel posts!!!   Yeah me too!   What a wasted opportunity!   We’re Too Formal   Nothing irks me more than seeing a blog with posts and pictures that scream, ‘light-hearted, relatable and fun’ yet an about page that is drier than my vagina after looking at pictures of Nigel Farage.   Alright irked is probably not the right word, I’m overselling it - but whatever your brand voice is - knowledgeable, witty, positive, serious, intelligent, carefree - your about page needs to be written in that style too!   And we’re coming on to writing styles and finding our voices soon so it might be that you go away and zzzssh your about page up and then in a couple of months come back and add your extra sauce to it - THAT’S GOOD   So there are a few of my about page hang ups - are you ready to get to the juicy bit? Where we talk about how to write a banging one?   Before we start, I’m not going to profess that mine is amazing. But at least it’s updated! And I’m not going to name and shame anyone doing it well or badly, I’ll just use examples so here we go…   Great About Pages have…   A headline   And it could be written in third person if you’re cringe like me and hate blowing smoke up your own arse. Starting with something like, ‘Vix Meldrew is an award-winning lifestyle and mental health blogger who lives in London’ is a great way to get across the nitty gritty of details like name, blog niche and location.   Or you could greet people with a, ‘Hi, I’m Vix Meldrew, I’m an xyz blogger who lives in London’   A structure   My favourite about page structure goes something like this…   You’ll find posts on this blog on a range of topics such as; blah blah blah   I have previously worked with some incredible brands on content like; blah blah blah   You’ll find me;   Now the ‘you’ll find me’ bit is the key bit to getting your individual personality across. And not in a niche way like, ‘sitting alone in my cupboard knitting Harry Styles scarves’ and not in a fakely generic way like, ‘eating Nandos with my besties whilst we all wear ASOS’ but something that is true to you, whilst also being relatable to your audience.   So for example, if you’re a solo travel blog, yours might say, ‘You’ll find me either strolling alone across a far away beach with sand between my toes, a cocktail in one hand and me documenting it all via Instagram in my other or sat at home in London dreaming about my next solo adventure.’   Or if you’re a beauty blog, it might say, ‘you’ll find me obsessively refreshing Sephora’s new in section or trialling out that new glitter brow tutorial that’s just gone viral’ - do you get what I mean?   Have a go now! Write a 3 paragraph about page with a headline, followed by a ‘the blog posts you’ll find’ bit, a ‘brands I’ve worked with’ bit and the ‘you’ll find me…’ bit.   And make sure you come and post them on the Exciting Emails Facebook group so we can all marvel at your fantastic work.   Now here’s how to make them even better!   In the bit where you say about the types of posts you write LINK TO YOUR BEST ONES.   And in the bit where you mention the brands you’ve worked for LINK TO THOSE POSTS.   If you haven’t worked with anyone yet, don’t worry - these about pages need to be updated constantly so you can always come back and add that in once the brand work starts rolling in.   You can also use your about page to tell people to come and find you on social media.   If they found your blog before they found your Twitter - tell them to follow you there and let them know the type of stuff you talk about - whether it’s activism or reality TV. IF they’re your people, they’ll want to find you!   Likewise with Instagram - perhaps you post more of your real life over there. If people fall in love with your writing, they’ll fall in love with you and want to see more - so tell them where they can find more!   Another fun way to make your about page more unique is putting up a funny picture, or one from your childhood with a personal story - this gives people an even better insight into who you are!   Or if you’ve had any accomplishments like awards, recognition or great comments - why not put a few here for other people to see too!   Essentially your about page is a window into who you are as a person and who you are as a blogger and you want it to almost ‘advertise’ all of your best bits in a succinct and informative way.   Don’t go overboard and turn it into a 1000 word essay - keep it short and sweet - by following the structure I mentioned and just make sure you update it any time your interests, lives or topics change.   If you have any ‘About page’ questions, feel free to hit me up on Twitter or Instagram @vixmeldrew and don’t forget to come and tell me about how you’ve switched things up - I can’t wait to hear about it.   Until then, please leave me a review and a rating - it means the world and don’t forget to subscribe!   Speak to you all super soon, byeeeee.

  Welcome back to Into The Wild. Episode 3 is all about Ray, Rats & Rhinos.  Joining me as I dive into the ocean, sewers & savanah is blogger Vix Meldrew (@VixMeldrew) & stand up comedian Abigoliah Schamaun (@abigoliah).    Come take a listen how Rays can still breath even when submerged under the sand, how Rats became the 2nd most succesfull mammal & how Rhinos desperately need our help!   To learn more about these animals & what you can do to help them, visit: Rays: https://www.mantatrust.org/ Rats: https://www.crueltyfreeinternational.org/why-we-do-it/arguments-against-animal-testing Rhinos: https://www.savetherhino.org/  

Vix is a teacher by day, but a life and relationships blogger by night, sharing the ups and downs of millennial life in a fun, engaging and uniquely honest way. If you like your content ‘no holds barred’ then this is your ultimate destination. Her award-winning blog has been featured everywhere from Pretty 52 to The Independent, while Vix has appeared on the BBC, Radio 1, LBC and Channel 5 discussing everything from stealthing to mental health. Her blog posts are sometimes cringingly honest, but always relatable, so its no surprise she was named one of the ’17 Influencers to Watch in 2017′ by MTV.The internet has provided Vix with a place to channel her creativity and connect with others in a refreshingly open way, but what’s fascinating about Vix story is that for a long time she had to keep her online presence completely secret – even undertaking a pseudonym so as not to jeopardize her career. Although crafting her online experience has opened many doors and enriched her life like she never could’ve imagined, it’s also caused issues of its own.I’m really excited to be joined by Vix to chat sharing the best sex positions, losing a parent, discussing mental health, being 100% yourself online and how her content has now evolved now she’s in a relationship. Check out Vix's blog: www.vixmeldrew.comFollow Vix on Twitter: @VixMeldrewJoin Vix on Facebook: www.facebook.com/VixMeldrewOfficialFollow Vix on Instagram: @VixMeldrew

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Ahoy, pilgrims! It's episode 2 of the hit podcast that nobody knows about. In this episode Sean and Eliot chat with comedian/author Mark Watson and comedian/friend Kiri Pritchard-McLean about tragedies, murder and how well the podcast is doing. Then we interview MTV-approved dating blogger Vix Meldrew about the highs and lows of single life, and the exciting world of blogging in general. It's the podcast of the decade.

In this episode, I delve into the world of online dating. I'll be chatting to dating blogger Vix Meldrew, about how to stay safe online and Tom Holland who met his fiancé on Tinder! Hosted on Acast. See acast.com/privacy for more information.