Own Your Genius with LaConya Murray

Ever wondered what makes a brand name truly unforgettable? Join Attorney Murray as she unlocks the secrets to a great brand name. From the power of alliteration to the art of thematic exploration, she guides you through crafting a memorable identity that stands out in the competitive business arena. Say goodbye to descriptive and hello to a brand name that's a true reflection of your unique essence. Today Episode Covers: 1. How to choose a brand name that rolls off the tongue and stays in the minds of your audience. 2. Why your brand name is not responsible for immediately informing the market what your business does. 3. How to engage in wordplay, explore thematic elements, and seek input to find a memorable brand name. Want to join the conversation? Head over to the ⁠MARKEDlegal⁠ community to chime in.

Discover the hidden key to business success in our latest podcast episode: "How Your Mindset Shapes Your Business Success." As a seasoned business owner, Attorney Murray's learned that it takes more than just financial planning and innovative strategies to thrive. In this episode, she dives into the often overlooked power of mindset and how it influences every aspect of your entrepreneurial journey. Today's episode covers  The Mindset Dynamo: Learn how your mindset fuels success by shaping your perception, decisions, and business trajectory. The Growth Mindset theory:  Embrace failures as stepping stones and bridge the gap between believing and knowing with a powerful trick. How to Identify Self Limiting Beliefs: Identify limiting beliefs, dissect lies, and replace them with empowering truths for unwavering confidence Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Learn the actionable steps to confidently transition from an employee to a successful entrepreneur. Today's podcast reveals five crucial strategies to help you navigate the journey.  Attorney Murray discusses not only the what but the how in this eye-opening episode. Gain confidence and set yourself up for entrepreneurial success with these essential tips.  Today's episode covers  The importance of knowing your numbers. Numbers aren't just for math geeks.  It's essential for entrepreneurs to know where they are financially before launching their business  Resources for market research. There's no such thing as a saturated market. Just check grocery store aisle.  Business planning. Having a written plan is like having a road map for your entrepreneurial journey.  There may be some detours along the way but at least you know where you're headed.  Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

Uncover five essential considerations before entering a partnership, including shared vision, complementary skills, trust, defined roles, and risk assessment. Discover how these factors contribute to successful collaborations. Additionally, delve into four crucial contract clauses that can enhance partnership success, covering purpose and scope, contributions and responsibilities, profit-sharing, and termination. Learn how these clauses provide clarity and structure for effective collaborations. Don't miss this episode, where you'll gain valuable insights into building and protecting successful partnerships.  The top three takeaways  Alignment of Vision and Goals: Ensure shared vision and goals with your prospective partner to establish a clear direction and purpose for the partnership.  Complementary Skills and Resources: Seek partners who bring complementary skills and resources to maximize the partnership's value and capabilities. This ensures a well-rounded and synergistic collaboration.  Written Contracts: Define and clarify each partner's roles, responsibilities, and ownership of intellectual property. This mitigates confusion and establishes a foundation for efficient decision-making and asset protection.  Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

Description  Uncover the hidden world of trade secrets and the thrilling journey of leaving a job to start a business in the same industry. Imagine having access to confidential information that gives a business a competitive edge—formulas, processes, customer lists, and marketing strategies. These trade secrets are the lifeblood of success. But what happens when you decide to venture out on your own? Join us on this captivating episode as we dive deep into the realm of trade secrets, contracts, and the responsibilities that come with this bold move.  Main takeaways:  1. What trade secrets are and how to protect them  2. The top three contracts to review when leaving a job to start your own business  3. The importance of legal counsel when making the transition from employee to employer  Want to join the conversation? Head over to the MARKEDlegal community to chime in.

In this captivating finale of our three-part series on safeguarding your brand online, Attorney Murray shifts our focus to the exciting opportunities that await entrepreneurs in the digital landscape. With her relatable storytelling and genuine passion, she reveals the untapped potential of running an online business.  Drawing from her own journey as a trademark attorney based in a small city, Attorney Murray shares how the internet became a game-changer. She vividly describes how it empowered her to break free from the confines of her local area and connect with a global audience. The mere click of a button unlocked a whole new world of possibilities, allowing her to expand her reach beyond her wildest dreams.   Listen to the final chapter of this three-part series as Attorney Murray underlines the impact this newfound market reach has on entrepreneurs who can now connect with customers worldwide, leveraging the internet's vast resources to drive growth and meet the soaring demand on an international scale. Throughout her insightful episode, she stresses the importance of implementing effective intellectual property strategies to protect and maximize these opportunities.  Main takeaways:  1. The Internet provides an enormous opportunity for businesses to reach a global audience and expand their market reach.  2. Online platforms allow business owners to establish and promote their brand identity, leading to recognition and a positive reputation.  3. Technology solutions like digital rights management offer opportunities to protect digital content and monetize products while preventing unauthorized access and distribution.  Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

In the digital world, we always have the challenges: digital piracy, counterfeit products, domain disputes, and copyright infringement.  In the other corner we have the solutions ready to ward off the digital evildoers to ensure your business is safe as operates in the digital world. Last week we discussed 4 challenges today we will explore 4 solutions. Let's get into episode 125 of the Own Your Genius Podcast! Today's episode covers:  How to Protect Your Intellectual Property Online What is Copyright Protection What is Trademark Protection Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

Welcome to episode 124 of the Own Your Genius podcast! Today, we're diving into the harsh realities of intellectual property protection in the digital age. From digital piracy and counterfeit products to domain name disputes and content theft, we're tackling the challenges that business owners face. Join us as we share strategies to safeguard your creations and protect what's rightfully yours in this ever-evolving digital landscape. Let's own our genius and defend our business in these Internet streets. Get ready for an eye-opening episode of the Own Your Genius podcast!  Today's episode covers:  Digital Piracy  Counterfeit Products  Domain Name Disputes  Want to join the conversation? Head over to the MARKEDlegal community to chime in. https://markedlegal.com/copyright/protecting-your-online-presence-intellectual-property-in-the-digital-world/

Welcome to episode 123 of the Own Your Genius podcast! In this Legal Tea segment, we delve into the court battle between T.I. and Tiny, centered around a lawsuit involving The OMG Girlz, a girl group managed by Tiny. We explore the claims of misappropriation of name, likeness, trade dress infringement, and unfair competition. Join us as we break down the legal aspects, such as right of publicity, trade dress infringement, and the broader concept of unfair competition. Gain insights into this intriguing case and learn how it relates to protecting your own business.   Today's episode covers:  A breakdown of the OMG lawsuit  Understanding the right of publicity  The difference between trade dress and trademark    Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

Welcome to the latest episode of the Own Your Genius podcast! In this insightful installment, we dive into the crucial topic of maintaining limited liability for your business. Join us as we explore the concept of piercing the veil and discuss the essential steps you need to take to safeguard your personal assets and maintain your business's limited liability status.  Attorney Murray provides valuable insights into adequately capitalizing your business, ensuring compliance with corporate formalities, separating personal and business assets, conducting business ethically, and establishing a distinct business identity. These measures are vital for protecting yourself from potential legal and financial risks.  Whether you're a business owner, an aspiring entrepreneur, or simply interested in understanding the intricacies of limited liability, this episode offers practical advice and key considerations to help you navigate the complexities of business ownership.  Don't miss out on this enlightening episode that empowers you to make informed decisions and fortify your business's financial security. Tune in now to learn how to maintain your limited liability and protect what matters most. #OwnYourGenius #LimitedLiability #BusinessProtection    Today's episode covers:  What limited liability is  How to maintain limited liability  What does piercing the veil mean  Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

In this episode of the Own your Genius podcast, we delve into the world of Limited Liability Companies (LLCs) and explore why they are a popular choice for entrepreneurs and small business owners. Join us as we uncover the benefits and consequences of forming an LLC and empower you to make informed decisions about your business's structure.  Attorney Murray brings a wealth of knowledge and experience to the table, discussing the advantages and consequences of forming an LLC. She will share practical insights to help you navigate these aspects and understand how they may impact your business.  Join us as we break down the formation process, step-by-step, from choosing a unique name to appointing a registered agent and filing the necessary documents. Gain a deeper understanding of the different types of LLCs available and how they can align with your business goals.  Whether you're starting a new venture or considering a change in your business structure, this episode is packed with essential information to guide you through the journey of forming an LLC. Tune in to the Own your Genius podcast and take control of your business's success by harnessing the power of limited liability and making informed choices.  Don't forget to leave your comments and questions, as we value your feedback and love to engage with our listeners. Stay tuned for more episodes covering a wide range of topics to help you own your genius in the business world.   Today's episode covers:  What a limited liability company is  Why LLCs were created in the first place  The pros and cons of operating as a limited liability company  Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

Welcome back to part three (3) of our four-part series.  Over the last couple of weeks, we began exploring the different ways businesses operate.  So far, we have discussed sole proprietorship and partnership. Today we will discuss corporations, the first formal business formation.  Listen and learn as Attorney Murray begins part three of our four-part series on the pros and cons of the four main business formations.  Today's episode explores the history of corporations and how it is the foundation for other business formations.  Today's episode covers:  What a corporation is  Why corporations were created in the first place  The pros and cons of operating as a corporation  Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

Unlock the secrets of successful business formations in our engaging four-part series. In part two, discover the different types of partnerships, their pros and cons, and why partnerships might be the right choice for your venture. From sharing expenses and responsibilities to navigating decision-making with a partner, we explore it all. Don't miss out on expert advice and practical insights to help you make informed choices for your business. Let's demystify business partnerships together! Today's episode covers:  What a partnership is  The different types of partnerships  The pros and cons of operating as a partnership  Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

It's a series! What better way to kick off the month of May than by tackling one of the top five questions we get on a regular basis? Which business entity should you choose for your business?  The best entity is relative to your needs so it will vary not only from person to person but sometimes from stage to stage of your business.  Listen and learn as Attorney Murray begins part one of our four-part series on the pros and cons of the four main business formations.  Today's episode takes the mystery out of sole proprietorship so stay tuned.  Today's episode covers:  What a business is   The difference between a business and a hobby  The pros and cons of operating as a sole proprietor   Want to join the conversation? Head over to the MARKEDlegal community to chime in. 

Welcome to episode 117 of the Own Your Genius podcast. Hiring help in your business is a huge milestone for many entrepreneurs. Many business owners step their toe into the hiring pool by starting with virtual assistants under the assumption that they are independent contractors rather than employees. But what happens when the assumption is wrong?  Listen and learn as Attorney Murray discusses the differences between an independent contractor and an employee.  Today's episode could save you thousands of dollars in legal fees and tax fines.  Today's episode covers:  1. How to determine if your new hire is a contractor or employee  2. The consequences of misclassification  3. Why contracts can't define the independent contractor relationship  Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Welcome to episode 116 of the Own Your Genius podcast. There are many reasons a trademark application may be rejected. While some are easier to avoid, others not so much. Receiving a phantom trademark rejection for an application can be frustrating. Listen and learn as Attorney Murray discusses the phenomenon known as phantom trademarks.  Today's episode contains never-discussed information that can help you create a strong trademark.  Today's episode covers: What phantom trademarks are Why case law matters How to avoid a phantom trademark rejection Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Recently there has been a lot of talk about being overwhelmed, burned out, and uninspired. In this week's podcast, Attorney Murray explores how defining success by your own terms can help decrease these feelings. You'll learn how a candid conversation with her daughter inspired her to ditch the scheduled topic to encourage entrepreneurs to stop using others as measuring sticks for their success. Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Companies large and small have used influencers to promote their products and services for years. However, sometimes it takes the law a minute to catch up with the trends. In episode 114 of the Own Your Genius podcast Attorney Murray discusses how a court ruling can change who is liable for intellectual property infringement and what this change means for influencers. Today's Episode Covers How to Protect Your Interest as an Influencer Molly Sims Trademark Infringement Lawsuit Derrick Downy Jr. Copyright Infringement Claim against Nuggs  Want to join the conversation? Head over to the MARKEDlegal community to chime in.

Although trademark has become a buzzword in the small business community, many entrepreneurs still don't know what, when, and why, which creates uncertainty, fear, and anxiety for some. Do I need a trademark? Is it safe to introduce the brand if I don't have a trademark? What if someone steals my stuff? Listen to this week's Murray's Law as Attorney LaConya Murray addresses these real concerns and clarifies the trademark process. Join the conversation here

Just because you paid for it doesn't make it yours. In episode 111, we introduced the idea of copyright ownership. In today's episode, we will discuss how business owners can retain the rights to the work they commissioned. Listen as Attorney Murray explains the difference between commercial rights, transfer of rights, and licensing, as well as the caveats that come along with each of them. We have a good one for you today, so let's get started. Join our community Get legal help Register for Monday's webinar

Oh, oh, back again . Welcome to season 5 of the Own Your Genius podcast. If you are working with third parties to create what could be copyrighted materials, you need to understand who owns the rights to the created work. Most business owners wrongly believe they can slap a work-for-hire clause in the contract to gain ownership, but they are wrong. Attorney Murray discusses the two instances that create a work-for-hire in today's podcast. She will also break down the definition of a special commission and how the court determines whether you work with an employee or an independent contractor. We have a good one for you today, so let's get started. Join our community Get legal help

Make Money Money, Make Money Money Today's guest speaker is Juneil Bettis. She is the financial accountant of Bettis Financial, a financial services company headquartered in Huntsville, AL. She provides clients with the tools and resources they need to maintain their personal and business finances. Listen as she and Attorney LaConya Murray discuss money matters as they relate to entrepreneurs wondering when and how to take the next steps in their business with money logic in their corner. Mentioned in this episode: Juneil Bettis Bettis Financial Social Media This episode of the Own Your Genius podcast is sponsored by Off the Mark IP Solutions' Genius Insider program, ongoing support for your small business.

It's business, nothing personal (and that might be the problem). Tiktok trends and instagram reels are becoming the new ‘norm' amongst social media, gathering the attention of many business owners and business coaches. They are tools that can help expand business outreach. When using these tools to grow your business, it's important to make sure you're not reaching too far. Warner Music recently sued Bang Energy. The crime? Copyright infringement. The weapon? Trending songs. As a personal account on social media it's cool, fun even, to create videos using the range of sounds and songs they offer. Business accounts do not always have the same leisure. Listen as Attorney LaConya Murray lays out the factors of multiple lawsuits and explains how they're connected: media content gone ‘bad'.

Do it right. When transitioning from working a 9-5 to becoming an entrepreneur, it's important to take into consideration the “proper protocol” to follow.  You don't have to scream the news from the top of a building (though you can if you want), but there are conversations that may need to be had depending on the language of the contracts signed with the current employer. New hire paperwork may include certain clauses or agreements that can restrict certain factors in your launch of entrepreneurship.  Listen as Attorney LaConya Murray answers the three top questions she receives about transitioning from being an employee to an employer. Spoiler alert: it's all in the language.

Don't sell yourself short. Many business owners question whether or not they should advance their business structure because of their size. “Why do I need an LLC if my business isn't big yet? How do I best protect my business, a trademark or something else? Do I really need an operating agreement if it's just me?” Just because you are operating solo, doesn't mean you operate without strategy. Your business deserves to be protected, even if you are the only member on the board at the moment. Listen to today's podcast as Attorney LaConya Murray discusses how to properly operate as an LLC, the safety net of an operating agreement, and the difference and benefit of trademarks and operating agreements.

We may disagree about when is too soon to start blasting Christmas music there is no denying that when the time comes, Mariah Carey is on top of the playlist. After almost 30 years on the charts, the pop diva earns 2.5 million dollars from her hit, All I Want For Christmas. It's no wonder she's been dubbed the Queen of Christmas. During today's episode of the Own Your Genius podcast, we take notes from Mariah Carey's failed attempt to benefit from the Queen of Christmas moniker. Key discussion points from this episode include: Every trademark clearance search should include common law use What it takes to oppose a trademark application What to do if someone opposes your application This episode was brought to you by Genius Insider. The go-to legal subscription for entrepreneurs seeking reliable ongoing legal support for their businesses. The Genius Insider provides its members free consultations, document reviews, and discounted legal services. Learn more at Geniusinsider.co LINKS: Join our community at markedlegal.com Have Attorney Murray educate your audience laconyamurray.com Check out Attorney Murray's legal services at getoffthemark.com

A contract is more than a piece of paper. Business contracts can protect your business and personal assets but must be executed properly to be effective. Contracts voice the terms and clauses of an agreement between two or more parties and can be the defining line of who owns what and what business rights are in motion. Short summary: contracts are IMPORTANT. Every person involved in a business transaction should know what they're signing, why they're signing, and what is in effect after they sign. Listen as Attorney LaConya Murray integrates some legal tea into her explanation of what it means to execute a contract and things to consider before signing. Mentioned in this episode: MARKEDlegal

Take your time. Just like in dating, it's important to take your time when properly vetting an attorney to hire to help with your business matters. It's your business so BE PICKY!!! What's your communication preference? How much experience do you expect the attorney to have? When do you expect to be contacted? These questions barely scrape the surface of what's entailed in the process of properly vetting an attorney. Listen as Attorney LaConya Murray discusses 5 things to be mindful of when choosing an attorney to hire for your legal business matters. Mentioned in the episode: Getoffthemark.com

Don't sleep on copyrights. It is vital for entrepreneurs to protect their intellectual property. It matters, so treat it as such! As a business owner, it is important to know the different types of protection available for your intellectual property and the jurisdiction and exceptions to each form of protection. While trademarks and patents are more mainstream forms of intellectual protection, copyrights are an additional form of protection for your creative works. Listen as Attorney LaConya Murray explains what copyright protects, how long they last, and the exceptions to the protective matter.

Money isn't the only way to measure how far you've come. Setting goals and having aspirations is a beautiful aspect of growth, whether it be business related or personal. Sometimes, not meeting those goals according to the timeline planned for invites feelings of discouragement and disappointment. It is important to acknowledge the importance of steps between the destination. The little wins add up to the big wins, so be proud of where you start from and the steps you take in between. Listen as Attorney LaConya Murray shares some mental gems on the power of looking back and appreciating how far you've come.

Terms and conditions can be the lifesaver you didn't know you needed. Any Marvel fans in the building? This episode gives a few spoilers of the tv show, She-Hulk, to provide insight into the benefits of having terms and conditions on your website, so be sure you're prepared before listening to this week's podcast. Terms and conditions are safety measures for business operations. They communicate the boundaries and protocols in place for your business. They ensure your protection in certain legal matters by limiting your liability, articulating your policies, and restricting how content can be used. Listen as Attorney LaConya Murray uses her Marvel fandom to explain the lifesaver benefits of using terms and conditions in your business in detail. Head to MARKEDlegal to join the conversation.

Your business matters too much to keep making the same trademark mistakes. These can have a long term effect on your business. Not completing a thorough trademark clearance search? Still waiting until after branding is complete to consult a business or trademark attorney?  Cut. It. Out. Listen to Attorney LaConya Murray spill some legal tea over the Afrochella vs Coachella trademark situation and discuss the common trademark mistakes highlighted in the case.

Be smart with your money. Today's guest speaker is Fola-Sade Ayegbusi. She is a Maryland Accountant, EA of the IRS, Ex-Insurance Broker, Speaker, and Small Business Growth Strategist. She helps entrepreneurs and small business owners save over $25 million dollars in lost revenue, tax assessments, penalties, and interests over the last 12 months. She aims to motivate entrepreneurs who struggle with managing their business finances and prioritizing their taxes by aiding them in creating money management processes and implementing the necessary systems to simplify their accounting, maximize taxes and increase their bottom line. Listen as she and Attorney LaConya Murray debunk social media myths regarding business structures, tax claims, and making the best decisions for your business. Mentioned in this episode: Call Fola-Sade's Office at 202-618-1297 Fola-Sade The Accountability Accountant This episode of the Own Your Genius podcast is sponsored by Off the Mark IP Solutions' Genius Insider program, ongoing support for your small business.

Mental health matters. Dr. Reba Peoples is a board-certified psychiatrist, functional medicine practitioner, and Imara Health and Wellness founder. As a psychiatrist, she knows the importance of recognizing and understanding the impact history, culture, and neuroscience have on the perspective of how we view and navigate the world. Listen as she and Attorney LaConya Murray discuss various aspects of mental health, debunk taboo beliefs, and acknowledge the underlying roots of certain mindsets that don't serve our highest purpose. Mentioned in this episode: Join the Conversation Reba Peoples Imara Health and Wellness Leave a review

With all the talk going around convincing entrepreneurs to invest in a limited liability company, it only seems fair to define some common terms associated with an LLC. The internet has made limited liability companies so popular that many new business owners choose this option without exploring other options or knowing why a limited liability company may be their best choice. Proper research is necessary before deciding to heavily impact your business development. Make informed decisions and decide which business entity will best serve your business. If you are considering forming your business as a limited liability company, listen as Attorney LaConya Murray defines a few terms you should know. Join the Conversation MARKEDlegal Want to schedule a legal consultation with Attorney Murray? Do that here.

Podcast are increasingly growing in popularity. According to nealschaufer.com 33% of Americans listen to podcast and 45% of podcast listeners have a household medium income of $250,000 or more. This explains why more businesses are choosing this medium to share their content. If you are starting a podcast or already have one, don't miss this month's episode of Murray's Law. Attorney Murray will give you the inside scope on what you should know about podcasting from a legal standpoint. 3 Legal Points to Consider: 1. Trademarks 2. Contracts 3. Copyrights Download the full checklist here. Preorder the Podcast Starter Toolkit here. Murray's Law is our live question and answer session for our MARKEDlegal community members. Join us live next time and invite a friend at https://markedlegal.com

Protect your business like it matters to you. Only a registered trademark can protect you from experiencing the entrepreneurial tragedy of having to rebrand due to the lack of protection for your intellectual property.  An LLC does not protect your brand. Owning the domain name does not guarantee you a win in a case of infringement. The Legal Tea of the conflict between Nostalgia Cosmetics and Nosta Beauty is a prime example of why it is so important to protect your brand using a registered trademark instead of relying on “first use, first serve” stipulations. Listen as Attorney LaConya Murray serves up some Legal Tea while explaining why it is so important to make protecting your brand a priority. Mentioned in this episode:  MARKEDlegal Own Your Genius Challenge  Nostalgia Cosmetics   Want to schedule a time to speak with Attorney Murray? Do that here.

There is a time and a place for pettiness. Trademark registration ain't it! When you're growing your brand, it is important to be informed of common law stipulations and trademark availability. This helps prevent petty legal situations like the one between 'Bring It' dance coach Dianna Williams and the HBCU Southern University.  Listen to this week's podcast as Attorney LaConya Murray uses the current situation between SU and Dianna Williams, the dancing coach of the Dancing Dolls to emphasize the importance of clearing your brand name before growing your business and the consequences of bringing pettiness to legal registration.  Mentioned in this episode:  Velcro Law Firm Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

Class is in session! Filing your own trademark is not impossible, but when paperwork comes around, you have to know which class you are registering your mark as. What is a class? What qualifies as a good? What qualifies as a service? You need to know! If you don't, you could end up limiting how you can use your mark and have to redo the entire trademarking process. Want to save your time? Listen to Attorney LaConya Murray explain what a trademark class is and why it is important to be aware of how you classify your trademark on the application. Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

Trademarks don't protect ideas. It's important for business owners to know how to protect their intellectual property, ideas included. Getting excited and jumping the gun on sharing valuable information can have long term consequences and cause you to miss opportunities. Steve Harvey's Little Big Time podcast shares a prime example. Listen as Attorney LaConya Murray explains how to protect your business ideas by using written contracts instead of believing the taboo of trademarks doing the job. Mentioned in this episode: Earn Your Leisure podcast with Steve Harvey Service Agreement Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

How many trademarks is enough? You don't have to be a big brand in order to protect your business like you mean it. Your brand matters and deserves to be protected as such. Trying to fit all of your intellectual property under a single umbrella trademark could do more damage than good. Still not convinced? Listen as Attorney Murray share three reasons of why one trademark is not enough to protect your brand. Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

Write. It. Down. What are you agreeing to when you sign a contract? What rights are you signing over? What services are you promising to provide? Contracts, as discussed in last month's podcast, have the power to make or break a business. It is important to know what you are signing and agreeing to. Listen as Attorney LaConya Murray breaks down what every contract should consist of to ensure healthy business agreement's between parties. Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

Should you build a brand around your name? It's the beginning of a new year and many are stepping into a season of innovation and entrepreneurship. Whether to build a personal brand or a separate brand is one of the most common questions buzzing around. Listen as Attorney LaConya Murray gives the inside scoop on the dangers of building a personal brand and explains the best ways to protect your legacy. Mentioned in this episode: The Founder McDonald's Founding Family article Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

What is a trademark? How long is the trademark process? Is there any way to speed up the process? Listen as Attorney LaConya Murray discusses this month's topic and answers your general questions from the Genius Insider relating to business or law.  Would you like to submit your own questions to be answered during next week's Murray's Law? Submit here.  Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and the questions it raised for you. Before you head over there, make sure to share this episode with three people. Visit the Genius Lounge. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here-- https://laconyamurray.com/freecourse

Every Path Looks Different. Jasmine Powers is the CEO of Join the Citizens, an agency providing multimedia content and strategy for companies recruiting and aiming to keep diverse talent. She is sought out for product launches, sales enablement, and demand gen for entertainment, nonprofit, education, finance, tech, and e-commerce brands. Listen as Attorney LaConya Murray talks with this Compton, CA native about her entrepreneurial journey and the importance of showing up as your most authentic self. Mentioned in this episode: Jasmine Powers Join the Citizens Mommy Millionaire Shoe Dog: A Memoir by the Creator of Nike Join the Genius Insider Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

Who was first? The recent buzz around the three way claim for a skincare industry trademark has the media in frenzy and wanting to know more about trademarks. Kim Kardashian, Lori Harvey, and the business Beauty Concept LLC have all filed trademarks for a variation of the word 'Skin' to represent their skincare and beauty businesses. Listen as Attorney LaConya Murray detangles the trademark situation and explains the legal consequences of completing a below average trademark search. Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

Run your business like you care about it. Too often business owners are forced to rebrand due to not reading contracts and their lack of knowledge pertaining to intellectual property. Listen, you spend too much time and invest too much money in your brand to lose it over a lack of understanding or communication. Listen as Attorney Murray explains what you need to know in order to prevent you from losing your intellectual property. Mentioned in this episode:  Bakery Lawsuit Article Copyright Assignment Agreement  Keisha Jones: Not For Play Play Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

‘Should I add a cyber security clause to independent contractor agreements when hiring vendors?' ‘What kind of language should I use in my business contracts?' Listen as Attorney LaConya Murray answers your general questions from the Genius Insider relating to business or law. Would you like to submit your own questions to be answered during next week's Murray's Law? Submit here. Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and the questions it raised for you. Before you head over there, make sure to share this episode with three people. Visit the Genius Lounge. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

You have options people. Determining the type of business structure you need requires knowledge concerning the risks and requirements associated with each choice. It is important to know the what, the when, and the how pertaining to establishing a business structure that best suits you. Listen as Attorney Murray explains how to choose the right business structure for your business to strive. Mentioned in this episode: Launch Legally Handbook Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here

LLC's are not always the answer. In today's age of technology and sharing information, it is vital that you check the legitimacy of the “facts” you come across on social media. There is a lot of misleading information circulating around regarding the different aspects of entrepreneurship. Listen as Attorney Murray dispels the myths behind the memes regarding LLC's. Mentioned in this episode: the Protect Your Brand Startup Guide Mini-Course Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here.

The only thing constant in life is change. Innovation is the key to your business succeeding. Here at Off The Mark, we are overcoming fear and changing our business model. We are moving from one on one services to legal subscriptions in order to better provide services related to trademarks, copyrights, and business development services. Listen as Attorney Murray discusses our business mission, the changes being made, and the services we offer. Mentioned in this episode: Genius Insider Subscription Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three people. Want to schedule a time to speak with Attorney Murray? Do that here. Not registered in the Protect Your Brand Startup Guide Mini-Course? Register here