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At NAB Show 2025, Rob Walch, VP of Podcaster Relations for Libsyn, discusses podcasting trends, gear updates, and Libsyn's new faith-based ad channel. He shares insights on monetization strategies, true crime's continued rise, and upcoming platform features for creators. Show Notes: Chapters: 00:07 Opening at NAB Show 2025 01:42 Podcasting Trends and Gear 04:12 Monetization Strategies for Podcasters 06:59 True Crime Podcast Phenomenon 09:45 Libsyn Innovations and Features 11:36 Libsyn's Commitment to Free Speech Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
At NAB Show 2025, Rob Walch, VP of Podcaster Relations for Libsyn, discusses podcasting trends, gear updates, and Libsyn's new faith-based ad channel. He shares insights on monetization strategies, true crime's continued rise, and upcoming platform features for creators. Show Notes: Chapters: 00:07 Opening at NAB Show 2025 01:42 Podcasting Trends and Gear 04:12 Monetization Strategies for Podcasters 06:59 True Crime Podcast Phenomenon 09:45 Libsyn Innovations and Features 11:36 Libsyn's Commitment to Free Speech Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Rob Walch describes the podcasting business nation wide. We also learn how to start a podcast, the different types of programs, the three basic formats, plus a number of specifically recommended listening experiences. Rob is Vice President of Podcaster Relations for LIBSYN (Liberated Syndication), which provides the technical services for podcast publication. (Libsyn.com)
Hi everyone. First, a simple request: If you like this episode, or the Looking Forward®: Opportunities for Job, Career, Business, and Investment Seekers podcast, can you please give us a good rating here? I'd really appreciate that! https://www.podchaser.com/LookingForwardOpportunitiesForJobCareerBusinessAndInvestmentSeekers Now, on to our episode! Did you know that, according to one estimate, the number of podcast listeners globally has reached nearly 465 million, and is projected to reach over 500 million by the end of this year? How about that the podcast industry's market value is expected grow to over $30 billion in 2024 and potentially reach over $131 billion by 2030?With this level of growth, where might some of the best opportunities in podcasting be for people around the world? To learn about this and much more, I recently spoke with Rob Greenlee, one of podcasting's pioneers and a consensus recognized expert on this topic. Listen as Rob speaks about such things as (1) his start in podcasting and its early years, (2) trends and changes taking place in the industry today, (3) what's happening around the globe in podcasting, and (4) how he sees the industry evolving over the next several years. More importantly, Rob points out the many opportunities he sees for people in the podcasting, including for those who can create and deliver outstanding content. He also provides some great tips for those seeking to enter the industry or enhance their positioning in it. Now a bit about Rob: Rob Greenlee is a seasoned podcasting and digital media expert with over two decades of experience. He is the Founder of Spoken Life Media, LLC, where he focuses on innovative content creation, business development, and community engagement for podcast hosts and networks.Rob has held significant roles, including SVP of Content and Partnerships at Podbean and Vice President of Podcast Content and Partnerships at Libsyn. At Voxnest (now iHeartRadio), he was Vice President of Podcaster Relations, enhancing content and monetization strategies. His tenure at Microsoft saw him manage the Podcasts Marketplace for Xbox Live, Windows Phone, and Zune, significantly expanding the podcast catalog and user base. Rob also hosts the "New Media Show" and "Spoken Life Show" and is a founding chairperson of The Podcast Academy. He has been inducted into the Podcast Hall of Fame and is a recognized speaker at industry events.To reach Rob, you can visit www.robgreenlee.com or check him out on these social media: YouTube.com/@robgreenlee, https://www.linkedin.com/in/robgreenlee/ X.com/robgreenleeSpeaking of podcasting, I'd like to tell you about a new and exciting podcasting opportunity! It's with DeepCast Pro, a game-changing platform I just started using for "Looking Forward." It's a free suite of tools designed to help podcasters grow your audience and engage listeners more deeply.With DeepCast Pro, you get speaker-labeled transcripts and AI-powered insights for each episode, absolutely free. The DeepCast Pro motto is "You make the shows, let us help you with what comes...
Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic Riverside.Fm In this episode of Podtastic Audio, I delve into the complexities of podcast fraud with Rob Walch, Vice President of Podcaster Relations at Libsyn. We explore the deceptive tactics some podcasters employ to artificially inflate their download numbers and the broader implications these practices have on the industry. Rob provides expert insights on identifying fraudulent statistics, the critical importance of IAB certification, and effective strategies for genuine audience growth. We begin by discussing the prevalence of podcast fraud and how certain shows falsely report substantial download numbers to attract advertisers. Rob elucidates the various methods used to manipulate these figures, from automated bots to dubious marketing services, and explains how these actions undermine the integrity of the podcasting community. Rob also highlights the significance of IAB certification for podcast hosting companies, emphasizing that only certified metrics are reliable. We delve into the stringent standards set by the IAB and how they help ensure the accuracy and credibility of podcast statistics. In addition to addressing the challenges, we also focus on constructive approaches for podcasters to authentically expand their audience. Rob shares proven strategies such as advertising on other podcasts, leveraging social media platforms, and producing engaging content that resonates with listeners. We discuss the importance of genuine engagement and why prioritizing quality content is the most effective long-term strategy. Throughout the episode, we underscore the necessity of transparency and honesty in podcasting. For those serious about building a successful podcast, this episode is essential listening. Join us as we uncover the realities of podcast fraud and learn how to create a distinguished show that excels for all the right reasons. 00:23 Introduction and Welcome 00:40 Overview of Podtastic Audio and Riverside FM Promotion 02:12 Discussion on Social Media Achievements and Fake Metrics 03:15 Introduction to Podcast Fraud Topic 04:31 Rob Walch Explains the History and Impact of Podcast Fraud 05:38 Discussion on CPM Rates and Effects of Inflated Numbers 06:32 Examination of Services that Inflate Podcast Numbers 08:32 Techniques for Identifying Fake Podcast Statistics 09:22 Handling Podcasts with Falsified Numbers 10:28 Costs and Methods of Inflating Podcast Numbers 11:10 How Bots Generate Fake Numbers 12:03 Identifying Red Flags in Podcast Metrics 13:34 Broader Impact of Fraud Across Industries 15:38 Effective and Ethical Marketing Methods for Podcasts 17:20 Importance of Authentic Promotion Using Trailers 18:25 Impact of Fraud on Advertisers and the Podcast Industry 20:26 Case Study: Advertiser Experience with Fraudulent Metrics 22:29 Importance and Impact of IAB Certification 25:14 Insights on Apple Podcasts' Algorithms and Recommendations 29:12 The Role and Overestimation of Ratings and Reviews 31:29 Understanding Podcast Rankings and Audience Validation 34:17 Public Perception and Metrics of Podcasts 37:13 Comparing Podcast and YouTube Engagement and Metrics 40:41 The Importance of the First 30 Seconds in Podcast Episodes 44:31 Creating Content You Are Passionally Interested In 46:18 Conclusion and Final Thoughts from Rob Walch Thanks so much for listening, I really appreciate it so much. Sign up for my newsletter so you never miss a moment. Podtastic Audio Newsletter The Kris and Kristine Show Podtastic Audio Twitter Instagram LInkedIn
From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. Show Notes: Chapters: 00:02 Introduction at NAB with Libsyn. 03:18 Effective Ad Placement Strategies. 08:42 Optimizing Podcast Titles for Discoverability. 10:11 Pricing and Flexibility with Libsyn Hosting. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
From NAB in Las Vegas, Rob Walch, Vice President of Podcaster Relations for Libsyn, talks about the state and evolution of podcasting, including the significance of word-of-mouth marketing. We cover the advertising options open to podcasters, and ad placement within podcasts from both the effectiveness and listener engagement perspectives. Rob introduces Libsyn Ads for programmatic ad integration for their customers and highlights the importance of clear podcast titles for discoverability. Show Notes: Chapters: 00:02 Introduction at NAB with Libsyn. 03:18 Effective Ad Placement Strategies. 08:42 Optimizing Podcast Titles for Discoverability. 10:11 Pricing and Flexibility with Libsyn Hosting. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Donald Trump was out of sight at the GOP presidential primary debate – but definitely not out of mind. On this week's On the Media, a look at how the press is covering the former president and his threats against democracy. Plus, a deep dive into the meteoric rise and stumble of the podcast industry. 1. Dan Froomkin [@froomkin], editor of presswatchers.org, on how the press is failing the public in covering Donald Trump in this moment. Listen. 2. OTM Producer Molly Rosen [@mollyfication] with Kevin Marks [@kevinmarks], a software engineer who wrote the first script that downloaded "audio blogs" onto iTunes, and Rob Walch, VP of Podcaster Relations at Libsyn, on Apple's power over podcasts. Listen. 3. Micah Loewinger [@MicahLoewinger] takes stock of how we got to this moment in podcasting and the role public radio stations will play in the future, feat: Alex Sujong Laughlin [@alexlaughs], supervising producer and co-owner at Defector Media, Anna Sale [@annasale] host of Death, Sex & Money, Felix Salmon [@felixsalmon], host of Slate Money, and Nick Quah [@nwquah], podcast critic for Vulture and New York Magazine. Listen.
Donald Trump was out of sight at the GOP presidential primary debate – but definitely not out of mind. On this week's On the Media, a look at how the press is covering the former president and his threats against democracy. Plus, a deep dive into the meteoric rise and stumble of the podcast industry. 1. Dan Froomkin [@froomkin], editor of presswatchers.org, on how the press is failing the public in covering Donald Trump in this moment. Listen. 2. OTM Producer Molly Rosen [@mollyfication] with Kevin Marks [@kevinmarks], a software engineer who wrote the first script that downloaded "audio blogs" onto iTunes, and Rob Walch, VP of Podcaster Relations at Libsyn, on Apple's power over podcasts. Listen. 3. Micah Loewinger [@MicahLoewinger] takes stock of how we got to this moment in podcasting and the role public radio stations will play in the future, feat: Alex Sujong Laughlin [@alexlaughs], supervising producer and co-owner at Defector Media, Anna Sale [@annasale] host of Death, Sex & Money, Felix Salmon [@felixsalmon], host of Slate Money, and Nick Quah [@nwquah], podcast critic for Vulture and New York Magazine. Listen.
At NAB in Las Vegas, Rob Walsh, Vice President of Podcaster Relations for Libsyn, provides an update on the growth of their company and their services. Those services now include programatic advertising, the Libsyn Connect recording option, Libsyn Studio where you can build your podcast, and more. Rob and Chuck also talk about advertising's response to podcasting and what, exactly, qualifies as a podcast. This edition of MacVoices is supported by MacVoices After Dark. What happens before and after the shows is uncensored, on-topic, off-topic, and always off the wall. Sign up as a MacVoices Patron and get access!http://patreon.com/macvoices Show Notes: Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
At NAB in Las Vegas, Rob Walsh, Vice President of Podcaster Relations for Libsyn, provides an update on the growth of their company and their services. Those services now include programatic advertising, the Libsyn Connect recording option, Libsyn Studio where you can build your podcast, and more. Rob and Chuck also talk about advertising's response to podcasting and what, exactly, qualifies as a podcast. This edition of MacVoices is supported by MacVoices After Dark. What happens before and after the shows is uncensored, on-topic, off-topic, and always off the wall. Sign up as a MacVoices Patron and get access!http://patreon.com/macvoices Show Notes: Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
When you're starting out, it can be hard to get clients. It's even harder to keep them happy and coming back for more of your services. The most successful businesses work on fostering relationships with their clients. But how do you build these types of relationships? How can you make sure they grow over time? And what are the best ways to leverage them in order to grow your podcasting business? Our next episode of Partnership Unpacked features Rob Walch, VP of Podcaster Relations at Libsyn. He'll be sharing insights into how he works with and manages relationships with his successful podcast clients. You'll learn about the different benefits that come from having a good working relationship with your clients, as well as some tips for ensuring this partnership remains beneficial over time, no matter what your business or industry. Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN). Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. Ready to scale up? Then it's time to sign up: agorapulse.com/calendar Full notes & transcript: https://www.thesocialmediahat.com/blog/how-to-build-strong-client-relationships/ Powered by Agorapulse: the #1 rated social media management solution. Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton
In today's conversation, host Katya Allison is joined by Rob Walch, VP of Podcaster Relations at Libsyn, to hear Rob's strategies for marketers trying to partner with podcast producers.To Rob, it's important to keep a few things in mind when approaching podcast audiences:- Podcasts are more like magazines than radio shows; they have very niche audiences.- Keyword SEO is limited to podcast titles and has no effect when used in show descriptions.- Advertisers should consider the differences between show sponsorship and one-off advertisements.- Marketing efforts often have a better ROI when directed towards smaller shows with committed niche audiences than shows with mass appeal.- Video often doesn't indicate a growing podcast audience.- Marketers should take the time to actually listen to the shows they intend to partner with.- Podcasts and brands should have a compatible ethos when undertaking a campaign together.Rob's advice is crucial for marketers seeking to capitalize on a unique advertising medium.- Libsyn - https://libsyn.com/- Libsyn - Instagram - https://www.instagram.com/libsyn/?hl=en- Katya Allison - https://www.linkedin.com/in/katyaallison/- GRIN - LinkedIn - https://www.linkedin.com/company/grin-inc-/#Content #influencermarketing #ecommerce #creatormanagementIf you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit Grin.co.
Many podcast experts will teach you how to launch your podcast. Some try to help you monetize the show. But, they are all missing your marketing strategy. Chi's Podcast "Cheers to Your Prosperity" HERE Find Chi the Mindful Bookkeeper at HERE Enroll in podcast training "How To Grow Your Audience" HERE The experts want you to believe you should grow your audience large enough to land some sponsors. That is the biggest mistake you could make. When looking for a traditional sponsor, you need more than 5,000 downloads per episode. According to Rob Walch, VP of Podcaster Relations at Libsyn, the July 2022 statistics across all Libsyn podcasts shows the median downloads is 165 downloads per episode. The median is the middle. If you stack them up smallest to largest, the one right in the middle is the median. Therefore if you are getting more than 165 downloads an episode, you are better than 50% of all podcasts. Only 8% of all podcasts on Libsyn get more than 5,000. That means the other 92% of us aren't playing in the sponsor atmosphere. Only 20% of all podcasts get more than 1,300 downloads per episode. We need to devise another way to monetize our show. Chasing sponsors is a waste of time for you. Instead, use your podcast as a marketing tool for your business. Incorporate it into the rest of your marketing to attract your ideal clients or market your affiliate products and services. Before we get into the most effective way to use your podcast, let's talk about growing your audience. Even though we aren't looking to attract sponsors, the larger our audience the more effective our call to action will be. GROW YOUR AUDIENCE If you would like to grow your audience, join me for a free workshop. It's called "How To Grow Your Audience In 30 Days Or Less". It happens online Thursday, September 22nd. You will discover… The exact step-by-step process to fill your audience with your ideal clients The most effective way to get new listeners and increase your downloads How to overcome the common challenges podcasters face to get results quickly You can get registered at www.PodcastTalentCoach.com/training. If you're like most podcasters, you have struggled to grow your audience. It has been a challenge to fill your pipeline with qualified prospects for your business. I know you don't want to spend a ton of money on ads that don't work. Let me help. I'll show you a much more effective process without throwing away good money. Join us on Thursday, September 22nd at 2pm Central Time, Noon Pacific Time. Register at www.PodcastTalentCoach.com/training. Let's build your growth strategy. PODCAST MARKETING FUNNEL While you are growing your audience, you need to also be growing the business. I'm sure you've heard of a marketing funnel. You bring people into your world by making them aware of you. They are given content to make them interested in what you have to offer. Once they are interested, you get them engaged by getting them to take action. Finally, you convert the engaged into clients. It is a marketing funnel. Fewer people move through to each level making the process look like a funnel. The first step is awareness. Everything you do to make people aware of you and familiar with what you do, who you help and what you help them do sits at the top of the marketing funnel. Awareness activities include blog posts, social media, website, search, newsletters, marketing campaigns, conversations, media mentions and a variety of others. This is where your podcast sits. Use the podcast as part of the marketing strategy to make people aware of who you are, who you help and what you help them do. Create your marketing plan and incorporate it into your business. Maintain a consistent message and call to action in all of your marketing pieces. When people become aware of you through any of these methods, get them on your email list, not to your podcast. If they listen to your show without subscribing and never come back, they are gone forever. You can no longer reach them. If these new people get on your email list, you can now email them every time you release a new episode until they unsubscribe from the list. You can now nurture the relationship and get them to subscribe to your podcast. CHIOMA NJOKU Chioma Njoku helps entrepreneurs with their bookkeeping as founder of the Mindful Bookkeeper. She is a lifestyle accountant, intuitive financial coach, and a cash flow warrior on a mission to help more amazing souls prosper. Chioma has been an accountant for over thirteen years. She has a BA in economics from Northwestern University. She also holds an MBA as well as a Master of Science degree in Accounting from Northeastern University. Her podcast is "Cheers to Your Prosperity". You can find Chi, her podcast, and the Mindful Bookkeeper at https://www.themindfulbookkeeper.com. Today, we help Chi find ways to incorporate her podcast into the marketing plan of the Mindful Bookkeeper and grow the audience in a methodical way. Enjoy my coaching session with Chi Njoku. NEXT WEEK Thanks for being here this week. Don't forget to get registered for my next workshop "How To Grow Your Audience In 30 Days Or Less". It happens online Thursday, September 22nd. You will discover… The exact step-by-step process to fill your audience with your ideal clients The most effective way to get new listeners and increase your downloads How to overcome the common challenges podcasters face to get results quickly You can get registered at www.PodcastTalentCoach.com/training. I look forward to seeing you there. Do you struggle with producing your show on a consistent basis? Getting your show published every week can sometimes be a challenge. Next week, I will show you how to create a production process that makes it easy to create an episode with regularity. You will also get another sneak peek at a podcast coaching session where we help Ryan Fairbanks create a process that allows him to publish an episode each week, create great lead magnets and attract his ideal clients. I'll see you next week. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.
Do you want to grow your audience? Of course you do. Almost every podcaster I encounter wants a larger audience. On this episode, I want to give you ways to grow your audience in 30 days. Here are the resources mentioned in this episode: Libsyn: www.Libsyn.com The Feed podcast: thefeed.libsyn.com Strategy Transformation Call: www.PodcastTalentCoach.com/call Listener Development Worksheet: www.PodcastTalentCoach.com/listener STRATEGY CALL There are times when we are too close to the situation to see the solution. As the saying goes, "You can't see the forest for the trees." You are too close to the details to see the whole. This is the purpose of my new Strategy Transformation Call. I want to help you get clear on your goals and how to achieve them. If your strategy isn't working, or worse yet you have no strategy, this one hour of coaching is for you. You and I will get on a one-hour call to discuss where you are now. Then, we will clearly define your goals. Finally, we will develop a plan to reach those goals and see if I have any resources that will help you get there. An hour of my coaching is typically $250. These Strategy Transformation Calls are only $97. However, there are limited spots. I can't fill up my calendar. I need to leave room for my full clients. This also isn't a high pressure sales call. We will take the time to get to know each other and build your plan to win. I'll show you how to get there. If at the end of the call we both feel I can help you in some way, we can discuss it. But it needs to be right for both of us. Best of all, you'll be clear on how to reach your goals. Isn't that worth investing an hour of your time? You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. WHY GROW So, why do you want to grow your audience. I know it sounds like a crazy question. Who doesn't want to grow their audience? But, have you ever stopped to ask yourself why you want to grow? Do you want a big audience simply to feed your ego? Sure, it feels good to have a large audience. We can boast to our podcasting buddies. But what does it do for you and your business? We can't grow simply for the sake of growing. Maybe you want to leave your mark on the world. The impact you have on your audience is powerful. The bigger the audience, the bigger the impact. Maybe you want to build an audience of your ideal clients to help you grow your business. Your podcast could be all about motivation. It could be that you want to build an audience that you can inspire and motivate. When you know why you want to grow, you have a bigger purpose. This helps you stay motivated when the going gets tough. When you don't feel like doing the work, your why helps kick you in the butt and get you moving. Take a minute and get clear on your real why. Go three or four levels deeper to get to the real why. MY WHY When I first started Podcast Talent Coach, my goal was to be an entrepreneur. I wanted to own my own business just like my family. My mom created and sold wedding cakes from our kitchen. My dad owned a gas station at one point. Entrepreneurism runs through my family. My sister created a marketing company. In Florida, my aunt and uncle owned a restaurant. Another aunt owned a craft store and my uncle was a handyman. Even my nephews are entrepreneurs. It is in my blood. But history can't be my why. That isn't inspiring. And, I grew very slowly. Once my daughter and son hit high school, I realized my time with them at home was coming to an end. They would soon be traveling the world. I was stuck in a nine-to-five and couldn't freely follow them. It became clear that I needed to control my own time to allow myself to travel when I wanted and work wherever I needed. Time with my kids became my true why. When I don't feel like doing the work, I remember time with my family and get to work. It is easy for you to push this step aside and think you know your why. But, trust me. Take the time to get very clear on your why. Write it down and revise it until you get those butterflies in your stomach, because you know what is possible on the other side when you do the work. QUALITY So, how big is big enough? I really encourage you to focus on quality over quantity. An audience of a few hundred who are incredibly passionate about what you do is so much more powerful than an audience of a few thousand who have a superficial interest. Build your audience of your ideal clients who want to work with you and want everything you create. When you look at download numbers, it varies from podcast to podcast and industry to industry. Podcasts in the big three niches will have many more downloads than podcasts in smaller niches. You can't compare podcasts in different niches. It isn't apples to apples. Shows in the same niche often differ greatly when it comes to downloads. Avoid comparing yourself to the Joneses. You'll only be disappointed. THE DATA With that said, here are some stats straight from Libsyn, the podcast hosting service. Rob Walch, VP of Podcaster Relations at Libsyn, has presented the state of the union a few times at Podcast Movement. He also provides data monthly on the podcast The Feed. The data varies greatly every month. Rob looks at all podcasts on Libsyn that were released between 30 and 60 days ago. On average, these episodes are 45 days old. This data is based on active shows in the month of April, 2022. These are shows that are releasing new content, unlike the charts that show all shows. For the month of April, the median number of downloads for all active shows is 150. That means if you are getting 150 downloads for your episode after it has been available for 30 days, you are better than half of all shows currently releasing new episodes on Libsyn. To put it all in perspective, if you get more than 1,300 downloads, you are better than 80% of all active shows on Libsyn. More than 3,600 downloads puts you in the top 10%. If you have more than 8,200 downloads on your episode after it has been available for 30 days, you are better than 95% of all active shows on Libsyn. 21,000 downloads puts you in the top 2%. And 35,000 on an episode means you have more downloads than 99% of all podcasts available on Libsyn. Rob also gives the adjusted mean. This is the average where he throws out the top 0.5% along with those with 3 or fewer downloads. This helps avoid skewing the numbers by outliers. The adjusted mean is 1,561. NO SPONSORS Only 7.7% of all active podcasts on Libsyn get more than 5,000 downloads per episode after being available for 30 to 60 days. This 5,000 download number is the benchmark for advertising and sponsors. That means more than 92% of all podcasts have fewer than 5,000 and really aren't candidates for sponsors. Chances are, you fall into this 92% category. You can hear the episode at www.PodcastTalentCoach.com/thefeed. And if you aren't using Libsyn as your hosting, you can get your first month for free by using my affiliate coupon code of PTC at Libsyn.com. Keep these numbers in mind and avoid comparing your show to others. Focus on your why and your listeners. Serve and you will reach your goals. WHERE ARE THEY Your listeners are key. You hear everyone encourage you to define your avatar. Most of the time we create this vague image of a group of people we want to reach. That is not your target listener. That group is your market, not your target. One person is your target. You want that person defined so clearly that you can picture that person in your mind. It is so clear that it reminds you of someone you know. When you get this clear on your ideal client, you know exactly where to find them. You will know what influencers have their attention, where they hang out online and how you can get in front of them. If you want to get really clear on your ideal listener and client, download my target listener worksheet at www.PodcastTalentCoach.com/listener. This sheet will help you get focused on that one person. We will talk about this quite a bit on your Strategy Transformation Call. We can't hit a target we can't see. You and I will define this person and build a strategy to reach them. Get your call at www.PodcastTalentCoach.com/call. THE EQUATION Once you have determined your ideal target listener and client, you can now build your audience. There are two sides of the equation. First, you need to get in front of your ideal listener and invite them to your show. Next, you need to keep your current listeners coming back episode after episode. If you don't focus on both sides of the equation, you will not see growth. If you only focus on getting new listeners, it is like pouring water in a bucket with holes. The more you add, the more that leaks out. Your podcast doesn't grow. When you only focus on your current listeners, attrition will cause your audience to shrink. Many podcasters promote new episodes by emailing their list and posting on social media. Those people already know you. That doesn't grow the audience. However, it does help keep your current listeners coming back. To grow your show, spend time on both sides of the equation. HOW TO GROW You can grow your show over the next 30 days by following a process. Step one is defining your target listener. Again, grab that worksheet and get clear. Download it at www.PodcastTalentCoach.com/listener. Step two is to get in front of those listeners. Tell them what you do and how you help. Make them aware of you and your show. The next step is to get them on your email list. Many people invite those people to listen to the podcast. But if those people don't come back, you lose them forever. Step four is to invite them to listen. When you get them on your email list, you can continue the conversation and invite them to listen again and again. Finally step five is getting them to come back. Create a strategy that reminds listeners to come back every episode so you can build that relationship and monetize your show. It is a simple, step-by-step process. But, it is not easy to follow without accountability. You need focus, be diligent and be consistent. Let me show you how to do that. Grab your Strategy Transformation Call with me at www.PodcastTalentCoach.com/call. You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. Thanks for being here again this week. I can't wait to see you on the call. Until next week ...
From NAB in Las Vegas, Rob Walch, VP of Podcaster Relations and Rob Greenlee, VP, Content and Partnerships, talk about the many services that Libsyn offers to podcasters, from creation to hosting, advertising to monetization. They review the companies they have acquired that help enhance and deliver those services, and how affordable it can be to start your podcast. This edition of MacVoices is supported by Kolide. Get important, timely, and relevant security recommendations for your Mac, right inside Slack. Try Kolide with all its features on an unlimited number of devices for free for 14 days; no credit card required, at Kolide.com/macvoices. Show Notes: Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
From NAB in Las Vegas, Rob Walch, VP of Podcaster Relations and Rob Greenlee, VP, Content and Partnerships, talk about the many services that Libsyn offers to podcasters, from creation to hosting, advertising to monetization. They review the companies they have acquired that help enhance and deliver those services, and how affordable it can be to start your podcast. This edition of MacVoices is supported by Kolide. Get important, timely, and relevant security recommendations for your Mac, right inside Slack. Try Kolide with all its features on an unlimited number of devices for free for 14 days; no credit card required, at Kolide.com/macvoices. Show Notes: Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
If you are a woman in this podcasting space and you don't know who Elsie Escobar is SHAME ONE YOU! Elsie humbly says she is a podcasting advocate, pundit and mentor to primarily women podcaster leaders. She has a driving dialogue in the podcasting industry focusing on podcasts' impact on society, and culture as well as their power to drive social change. She is definitely all these things but this does not do her justice so we are going to brag on behalf of her! Elsie is one half of the podcast, She Podcasts, inductee to the Academy of Podcasters Hall of Fame, Community Manager and Podcaster Relations for our favorite podcast hosting station Libsyn and if that isn't enough....she is an actress credited in movies such as Orange County and Pumpkin! And like a million others in this community, we love her! Join us as chat with Elsie about: How Elsie began podcasting Her connection to the very first interview show of Podcasting, podCast 411 The importance of reaching out to podcast hosts Immigrants and podcasting Tech Podcasts and Automations making life better Podcasting while having ADHD Tools to help in podcasting Honorable Mentions Relay FM Mercury Retrograde Launching Your Podcast in 2022 #CLAIMPODPARITY Where can you find Elsie Escobar: https://www.linkedin.com/in/elsieescobar/ http://twitter.com/theelsieescobar http://instagram.com/theelsieescobar https://elsieescobar.com/ https://supersquad.shepodcasts.com/ Podcasts that Elsie Recommends: Automators https://www.relay.fm/automators ADHD for Smart Ass Women https://www.tracyotsuka.com/podcasts/ *Connect with us on Instagram at @ChattingOverChowder *Check out our website *Take a look at the behind the scenes tomfoolery on YouTube *Subscribe to “Chatting Over Chowder” !
To kick off this new season and format of Mind of a Mentor, Marla is joined by Rob Walch, VP of Podcaster Relations at Libsyn. In addition to his work at Libsyn, one of the largest hosting companies in the industry, Rob hosts five different podcasts and is the co-author of the book “Tricks of the Podcasting Masters.” Rob is also on the editorial board for the Podcast Business Journal and was inducted into the Podcasting Hall of Fame in 2016. Today's conversation centers on the “nuts and bolts” of building a podcast, such as:Why content creation comes firstPodcasting tools and equipmentEditing and interview skillsAfter presenting at over 200 industry events since 2004, Rob has advice for podcasters at any stage of development, from conception to high growth. Tune in for 30 minutes of mentorship from this podcasting pro!Links mentioned in the show:Libsyn: https://libsyn.com/Rob's LinkedIn: https://www.linkedin.com/in/podcast411Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa: https://ossacollective.com/Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa, visit: https://ossacollective.com/Follow Ossa on Socials- Instagram: https://www.instagram.com/ossaforpodcasters/LinkedIn: https://www.linkedin.com/company/ossa-collective/Facebook: https://www.facebook.com/ossacollectivenetwork
To kick off this new season and format of Mind of a Mentor, Marla is joined by Rob Walch, VP of Podcaster Relations at Libsyn. In addition to his work at Libsyn, one of the largest hosting companies in the industry, Rob hosts five different podcasts and is the co-author of the book “Tricks of the Podcasting Masters.” Rob is also on the editorial board for the Podcast Business Journal and was inducted into the Podcasting Hall of Fame in 2016. Today's conversation centers on the “nuts and bolts” of building a podcast, such as: Why content creation comes first Podcasting tools and equipment Editing and interview skills After presenting at over 200 industry events since 2004, Rob has advice for podcasters at any stage of development, from conception to high growth. Tune in for 30 minutes of mentorship from this podcasting pro! Links mentioned in the show: Libsyn: https://libsyn.com/ Rob's LinkedIn: https://www.linkedin.com/in/podcast411 Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women's podcast network. For more information about Ossa: https://ossacollective.com/
The IOB Podcast! Let's make YOUR podcast better. In iob episode 13, I talk with Rob Walch— VP of Podcaster Relations at Libsyn—the ultimate podcast hosting partner. Libsyn will get your podcast out to the largest worldwide audience possible. If you're not using Libsyn, you're not reaching your potential. Rob talks about: A little background on the main Libsyn voices we hear! The deal on the Brand NEW Libsyn 5— How Libsyn just added another 100 MILLION listeners to its super easy destination function—takes a minute Add Amazon? Less than a minute. Why pay attention to stats? Magic download numbers for podcasters to shoot for! How to BOOST your podcast—DOs and DON'Ts Controversial topics—are they safe on Libsyn? A warning for AUDACITY users… Advertising on Libsyn—can anyone do it? YES, BUT… Libsyn—there's not a better hosting company out there. Take advantage of their incredible stats, incredible distribution ability and they're always ready to help you out! If you have ANY questions about Libsyn—shoot me an email! Mike@introoutrobed.com The IOB Podcast? We are a podcast for podcasters. We want to help you make your podcast the best. The music, the format, the sound, the style, the business, the marketing~ We'll focus on all of these aspects and offer you advice. We look forward to hearing from you. Send us questions on any podcast-related topic and we'll do our best to give you a great answer. We also critique podcasts. NOT the content--the format. Any podcast we critique, we offer a FREE custom-made musical intro. Write to us for details. contact@introoutrobed.com How to reach us? Subscribe to our YouTube Channel: https://bit.ly/2ScqWkR Follow us on Twitter https://Twitter.com/IntroOutroBed Follow us on Instagram https://Instagram.com/introoutrobed/ Connect with us on Facebook https://www.facebook.com/Introoutrobedcom-107037228093850 Also, send us your feedback and questions Contact@IntroOutroBed.com And DON'T forget to sign up for our newsletter: https://www.IntroOutroBed.com Get a custom-made music intro, outro, transition and bed from TJ for just $250. Use our order form and we'll be in touch. Hire me! https://introoutrobed.com/hireme.html Stay in touch with your listeners. Start your email list if you haven't already. Use AWEBER—it's truly the best out there. We've fully migrated to Aweber from MailChimp. If you have less than 500 people on your list, it's FREE. Please use our affiliate link to join. Thank you! https://www.aweber.com/easy-email.htm?id=525695 Interview people for your podcast STRESS-FREE! Use what we've just switched to—SQUADCAST! No special technical skills required. IN CASE OF EMERGENCY, they record you on the cloud, too (audio AND video)! And you can try it free for 7 days. Sounds silly, but my favorite part is they have a GREEN ROOM!! No M&Ms, though~! My recommendation, get it an hour before your interview and schedule at least three interviews so you can really see how it works BEFORE you pay! We'd greatly appreciate it if you used our affiliate link—thank you! https://squadcast.fm/?ref=iob
Today we're celebrating our 100th episode on the Go Legal Yourself podcast! We asked Rob Walch, VP of Podcaster Relations at Libsyn to help us celebrate this milestone with us. In 2016 Rob was inducted into The Academy of Podcasters Hall of Fame for Rob's show Podcast411. This episode includes the rich history of podcasting since 2004 along with numerous great tips for podcasters. Resources Dan Carlin's Hardcore History podcast https://www.dancarlin.com/product-category/hardcore-history Porter's Podcast https://podcasts.apple.com/us/podcast/porters-podcast/id824531503 Contact Rob Rob on LinkedIn https://www.linkedin.com/in/podcast411/ Follow Rob on Podchaser https://www.podchaser.com/creators/rob-walch-107ZzolufY Get Your Copy of Go Legal Yourself (2nd Edition) From my website https://www.golegalyourself.com/resources-2/ Or from Amazon https://www.amazon.com/Go-Legal-Yourself-Business-Lifecycle/dp/1119745543/ref=sr_1_2?dchild=1&keywords=go+legal+yourself&qid=1622998981&sr=8-2 Contact the Queen of Business Law Kelly Bagla, Esq. Go Legal Yourself Visit Kelly at Go Legal Yourself https://www.golegalyourself.com/ Leave us a voice message or contact us via email https://www.golegalyourselfpodcast.com/ Or call 760-525-4540 One of the Top 20 Business Law Podcasts to listen to https://blog.feedspot.com/business_law_podcasts/
Today, we have an awesome guest who will be sharing his knowledge on the subject of podcasting. If you are a podcaster, an aspiring one, or someone who really loves podcasting, this is for you! In this episode, we've got Rob Walch, the Vice President of Podcaster Relations for “Libsyn” (Liberated Syndication). Rob was inducted into the Podcasting Hall of Fame in 2016. Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. He is also a Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editor's pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. To name a few, Rob has consulted on podcasting for eBay, Jack Welch, Tim Ferriss, Senator Edwards, Governor Bill Richardson, Dr. Mark Hyman, Noah Shanok (Stitcher), and the Sacramento Kings/Monarchs. He is also on the editorial board and a columnist for the Podcast Business Journal. Rob was Chair of the Education and Outreach Committee for the Association of Downloadable Media and on the committee for the IAB Podcast Metric Guidelines. Rob started podcasting in 2004 and is the host of the award-winning podcast called, “podCast411,” where he has interviewed such prominent podcasters. Rob is also the host of Today in iOS (iPhone) Podcast, the first and largest podcast about the iPhone. the KC Startup 411 podcast covers the Kansas City Startup scene and is a co-host of “The Feed” Podcast - which is a bi-weekly podcast covering Podcasting. Since 2004, Rob has presented at well over 100 events on the subject of podcasting and New Media. Now, on this episode of the dHarmic Evolution, we have the privilege to listen to his insights, valuable experiences, and wisdom that we can definitely learn from. We're still in the music city of Nashville, but we're going to dig deep into the podcasting world with Rob Walch! More about Rob Walch If you find today's episode appealing to you, and you want to learn more about podcasting, you can connect with Rob Walch with all the links provided below. Quotes: 08:25 “I thought it was going to be “BIG” early on. I mean, before Apple even supported it, I quit my day job and went podcasting full time. So that was April 2005, I left a six-figure income to do podcasting. Early on, I thought this had potential to be really big.” 09:11 “Where podcasting comes into play, and the strength is it's a distraction medium. It's something you can listen to while you're doing something else – while you're walking the dog, working out, doing yard work, driving to work, to and from, at work. It's something that you can have going as a distraction, as getting your mind off of the task at hand that's chewing up all your time. This just helps pass the day, and audio has always had that capability.” 17:44 “…when I got to that point where I wasn't worried about the recording anymore, I found it easier to concentrate more on the content of what was going on in the interview, and that helped me really find my voice.” 34:29 “I mean that's what we try to do. We try to help you get out everywhere because you never know where your show is going to take off.” 52:05 “I think everyone should podcast. Everyone has a voice. I think the biggest impediment to getting people into podcasting is always that they don't like the way their voice sounds. I just say, “Well, remember this, Gilbert Gottfried has a podcast, and if he can have a podcast, anybody can have a podcast.” Timestamps: 00:50 Introducing Rob Walch 02:44 The Genesis of Podcasting, and how Rob started in this space 06:52 Who are the influences at the beginning of podcasting? 08:10 When did Rob realize that podcasting will be big? 10:09 Did Rob have a monetization plan when he began in podcasting? 12:03 There is a lot of room for podcasters and it is a very medium niche compared to other platforms 14:37 What would Rob say to a new person who wants to get on board and start their podcast? 16:32 How long did it take for Rob to find his voice? 18:21 In a lot of interviews that he has done, is there any favorite or a really extraordinary one? 21:14 Rob talks about his take on Netflix entering into podcasting. 23:18 Monetization in podcasting – how it works, why people should know it, and what to take action on. 26:44 As a consultant, what is his take on companies stacking out on business without any profits? 33:36 The other platforms that are available in podcasting. 37:15 Who started Libsyn and how did he get affiliated with it? 39:45 How many podcasts is he currently and actively doing? 41:28 The high points of data privacy, and what it looks like without it. 47:15 What is Rob's feeling on the future of podcasting. 50:35 How was Rob's move to Tennessee? 53:08 Listen to “Ride On” by James Kevin O'Connor Spotify Playlist: Did you miss the alumni artists on the dHarmic Evolution? Make sure to check out the Spotify links below so you can support these amazing talents and hear their great music. Share them with your friends, also! dHarmic Rising Stars: Aquila https://open.spotify.com/playlist/4loDaYF0OuWRjZeMXvEjK4?si=L20-loGXR9i6IW0Z_GjEnA dHarmic Rising Stars: Orion https://open.spotify.com/playlist/5CnL9tl0xbU4oDh6jtJBZx?si=ecg7eEbLQcSu1dRBDCGALg The dHarmic Evolution links: There are amazing changes on the website dharmicevolution.com so make sure you check it out and don't forget to sign up to your favorite platform as well, so you will be updated when a new episode is released. Do you know someone who struggles with depression? Or are you also suffering from it? Please check the website dharmicevolution.com where you can find out more about, “7 Steps to Freedom”. It's just a 30-minute read, but the strategies in there are invaluable. You can also visit our Facebook Page: https://www.facebook.com/dharmicevolution/ Opportunity for our listeners who are artists, authors, and keynote speakers! Go to the Facebook group and let the world support you! It's a good place to post your content to: https://www.facebook.com/groups/995607857167395. Special links and Mentions: Jack Welch Tim Ferriss John Edwards Bill Richardson Mark Hyman Dave Winer Adam Curry August Trometer Sacramento Kings Quincy Jones Marco Arment Dave Mansueto Dave Chekan Elsie Escobar Connect with Rob Walch: Email: rob@libsyn.com Website: https://podcast411.libsyn.com Facebook: https://www.facebook.com/podcast411 Twitter: @podcast411 LinkedIn: https://www.linkedin.com/in/podcast411/
Want to launch your podcast in the next 30 days? Make sure you do it right! This snippet is from WAP 2020, featuring Rob Walch, Vice President of Podcaster Relations with Libsyn, the platform most of you know and use. Rob started podcasting in 2007 and was inducted into the Podcasting Hall of Fame in 2016. His reputation is no joke, and he's full of incredible tips and tricks for starting a winning show. Follow Rob's advice and learn how to launch your podcast straight into success today! || LINKS || podcast411.libsyn.com | Full Show Notes - mustamplify.com/should-i-start-a-podcast/
Rob Walch, VP of Podcaster Relations at Libsyn, kicks around the Apple Podcast changes. Topics include the paywall, the late shows, and the insidious lister tracking allowed in Apple's podcast app. Podcasters talk podcasting - In a Few Minutes
Want to launch your podcast in the next 30 days? Make sure you do it right! On This Episode Of Should I Start A Podcast… Rob Walch shares what it takes to launch successfully. This episode is a snippet from WAP 2020 featuring Rob Walch, the Vice President of Podcaster Relations with Libsyn, the platform most of you know and ... Read More The post 273. Launch Your Podcast in 30 Days with Rob Walch appeared first on Must Amplify.
This week the boys welcome Mr. Rob Walch, the VP of Podcaster Relations for Libsyn (the podcast hosting service we use)! The show kicks off with Rob describing a bit about his job at Libsyn and how he gets to talk with and help out all sorts of different podcasters from James Arnold Taylor (the voice of Obi-Wan on the Clone Wars) to Joe Rogan. The panel goes on to talk about some of the more unusual podcasts Rob’s been associated with, how he came into the podcast industry, how the Apple Podcasts app in iOS8 shaped the podcast culture we have today, and the concept of a podcast bubble. The dorks also discuss some non-podcast related topics such as their kids getting into Twitch streaming, accidentally exposing their kids to R-rated movies, the Star Wars franchise, and the upcoming Dune film set to release either just in theaters or day and date on HBOMax. Finally, the podcast finds its way into the Throw-Down. This week they pit a classic oddball comic book character in The Tick against another true oddball in Freakazoid. Which of these two weirdos will prevail? You’ll have to tune in to find out now, won’t you? Follow us on Twitch to hang out while we record our new episodes and stream video game sessions! We have MERCH now! Check out our YouTube channel for podcast episodes, video game live stream highlights, Doug Watches Awkward Videos, and Justin Plays Video games. Be sure to like and subscribe! Follow us on all of our social medias and other platforms! https://streamerlinks.com/mindgappodcast
On this episode we chat with one of the legends of podcasting, Rob Greenlee. He's one of the first-ever podcasters and created his first show back in 2004. Rob is the VP of Content and Partnerships at Libsyn (LSYN) and current Founding Board of Governor Member and Former Chairperson of ThePodcastAcademy.com. and is a well-known evangelist of the podcasting industry and was inducted into the Academy of Podcasters Hall of Fame in 2017. Formerly served as VP, Podcaster Relations at Voxnext's Spreaker and Head of Partnerships and Head of Content. We talk about why podcasts are so powerful... What makes a good show... And how podcasters can create a successful and sustainable show. You can find Rob on Twitter at @robgreenlee and on LinkedIn! You can also listen to his show, 'New Media Show' at https://newmediashow.com/
Rob Greenlee on Podcasting and Communication in the New Future VP of Content and Partnerships, Libsyn (LSYN), former Chairperson of ThePodcastAcademy.com and is a well-known evangelist of the podcasting industry and was inducted into the Academy of Podcasters Hall of Fame in 2017. Formerly served as VP, Podcaster Relations at Voxnext's Spreaker and as Head of Partnerships and Head of Content. Rob has a long and storied history on nationally syndicated terrestrial broadcast radio starting in 1999, then webcast and podcast. WebTalk World Radio Show was heard on XM satellite radio and is recognized as the first broadcast radio program in the world to begin podcasting on Sept 15th, 2004. Connect with Rob He is a twice-weekly podcaster by co-hosting of The New Media Show audio & video podcast that airs LIVE every Saturday morning at 9 am PST/Noon EST and Wednesday afternoon at Noon PST/3 pm EST. Last year he stopped publishing his three years old 186 episode podcast series called Spreaker Live Show on Spreaker. Former founder and lead host of WebTalk World Radio Show and Zune Insider podcast. Instagram https://www.instagram.com/robwgreenlee/
Today’s featured guest is Rob Greenlee. Rob Greenlee is the VP of Content and Partnerships, Libsyn (LSYN), Current Board of Governors Member and former Chairperson of The Podcast Academy and was inducted into the Academy of Podcasters Hall of Fame in 2017. Formerly served as VP, Podcaster Relations at Voxnext’s Spreaker. He started on radio in 1999 and then podcasting in 2004 with the first nationally syndicated radio show "WebTalk World Radio Show" to begin podcasting. He also worked as Voxnest’s Head of Partnerships and Spreaker's Head of Content. Greenlee’s other prior positions have included as EVP/CTO at PodcastOne.com, Business / Content Manager of Podcasts at Microsoft Zune and Xbox Live Marketplace. He currently co-hosts the "New Media Show", a weekly audio and video podcast that streams LIVE on NewMediaShow.com/live, YouTube, Facebook, Twitter and Twitch every Saturday morning at 9am PST/Noon EST, and Wednesday afternoon at Noon PST/3 pm EST. Rob shares with us his early life struggles with stuttering. I believe that there is healing in sharing and I would like to Thank Rob for sharing his story with us. For more information on Rob Greenlee: Twitter: https://twitter.com/robgreenlee LinkedIn: https://www.linkedin.com/in/robgreenlee/ Facebook: https://www.facebook.com/robgreenlee Instagram: https://www.instagram.com/robwgreenlee/ Website: http://robgreenlee.com Rob’s Show: https://newmediashow.com Thank you to Noah Swiderski (owner and producer of Briton Beats) for your outro music. For more information on Briton Beats, click this link: https://www.britonbeats.com/ Thank you to Epidemic Sound for the intro music. https://www.epidemicsound.com/ Thank you to Mike Russell for that voice over outro. https://musicradiocreative.com I use SquadCast for all my remote interviews. If you are interested in Squad Cast, check out my link: https://squadcast.fm/?ref=pedropena Leave a rating & review on Apple Podcasts: https://itunes.apple.com/us/podcast/my-stuttering-life/id1434435654?mt=2&app=podcast For correspondence: Pedro Peña, PO Box 1585, La Porte, Texas USA 77572
Rob Greenlee is a rockstar and the VP of Content and Partnerships, Libsyn (LSYN), current Chairperson of The Podcast Academy, and was inducted into the Academy of Podcasters Hall of Fame in 2017. Formerly served as VP, Podcaster Relations at Voxnext’s Spreaker. Greenlee started on radio in 1999 and then podcasting in 2004 with the first nationally syndicated radio show "WebTalk World Radio Show" to begin podcasting. Rob also worked as Voxnest’s Head of Partnerships and Spreaker's Head of Content. Greenlee’s other prior positions have included as EVP/CTO at PodcastOne.com, Business/Content Manager of Podcasts at Microsoft Zune and Xbox Live Marketplace. Rob currently co-hosts the "New Media Show", a weekly audio and video podcast that streams LIVE on NewMediaShow.com/live, YouTube, Facebook, Twitter, and Twitch every Saturday morning at 9 am PST/Noon EST, and Wednesday afternoon at Noon PST/3 pm EST.In this insightful episode, we cover the most important things one needs to know about podcasting and starting your own podcast. We dive deep into VO artists voicing audiobooks and scripted series. We chat about owning your own IP address, tech stuff, celebrities in the podcasting space, being authentic, how to treat others, and what "sales" means to Rob now with the two decades of experiences he has had thus far. - We chat about podcasting pre-Covid and what is happening in the podcasting space during the pandemic and what to expect in the near future.- What is next after we come out of this national and global change revolution that is impacting every aspect of life - the choices we have and not have when looking to the future.-Get started with your podcast in the right way and have a quality process to start podcasting. -Sharing with people, paying it forward, building trust, scaling your business while adding value.-Niches and the importance of what drives a podcaster to create content-Marketing and which podcast platform is best for you?-We get into the brainchild with Rob Greenlee on how to approach and start your own show.We talk podcast lingo, are you excited to dive in with us on this mind-blowing episode with Rob Greenlee? I know you must be!!! I know I am!Rob Greenlee's social media linksTwitter LinkedinFacebookIGWebsiteNew Media Show Subscribe today, leave a review and let us know what insight and value we gifted you from this episode, and share with friends who are interested in starting their own podcast! Connect with me more on my websiteSupport my Patreon IG
This week we spotlight the biggest takeaways from four of the most-downloaded episodes of Podcast Coaching with Christine. You’ll get industry expert advice from the Senior VP at Edison Research, Melissa Kiesche, and secrets to growth from VP of Podcaster Relations at Libsyn, Rob Walch. Next up, you’ll learn the legal issues every podcaster should know with Entertainment Lawyer at Twin Cities PBS, Maggie Armstrong. Last but not least, LaunchPodMedia co-founders, John Dinkel, and Dee Kei Waddell, teach us how to game podcasting analytics downloads to grow their productions, so you can too. What we learn: Episode 1: Rob Walch 1:47 Why you should start a podcast “It could be someone who wants to promote their brand, someone who wants to create their brand” There’s approximately 600 Million bloggers vs 600,000 podcasters: that’s a 1000:1 ratio. Room to grow. 10:57 Why media hosts are important and RSS Feeds “Apple does not host any podcasts, they don't host a single media file. To get it in Apple Podcasts you have to first host your file elsewhere and have an RSS Feed” Your “RSS Feed,” supplied by your media host, like Libsyn, is the treasure map of your content on the internet Episode 2: Melissa Kiesche 17:55 Understand your audience “If you are going to try to start a podcast you need to understand the audience you’re trying to reach: 19:19 Traditional podcast advertising “People that are looking to grow their business through advertising. There’s a bunch of different ways to touch podcasting. The obvious way is through traditional advertising.” Episode 5: Maggie Armstrong 14:12 How to protect your brand and when to talk to a business lawyer “If you want to make sure your brand is as protected as possible, getting a federally registered trademark is the highest level of protection.” 42:22 Publicity rights and podcasting Public figures have the right to control their own publicity..what their name is used for. If you have someone on your podcast that is a public figure it is advisable that you have a conversation, potentially in writing. Episode 9 LaunchPodMedia 7:10 Bring value to the conversation “The biggest mistake a lot of beginning podcasters make is that podcasting is contributing to a conversation and you need to bring value to the conversation that your audience wants to hear about.” 26:41 Importance of RSS Feed, keywords and SEO “Not use the automatic RSS Feed, Google is tracking the automatic transcript generated by your show...then you can usually beat out advertisements at $16 a click. Sign up on the 2nd of the Month for 1 Month+ FREE Media Hosting with Libsyn when you use the code: BRIGHT. Produce your show with Bright Sighted Podcasting: https://brightsighted.com Follow Christine on Instagram: @TheChristineOD: https://www.instagram.com/thechristineod/ Credits: Production: Bright Sighted Host: Christine O'Donnell Guest: Melissa Kiesche, Maggie Armstrong, Rob Walch, John Dinkel and Dee Kei Waddell Editor: Laura Veloso Assistant Producer: Heather Chiles
Everybody should have a voice. No matter who you are or where you come from, we should all have the right to tell our story. Welcome back to the Micro Empires Podcast! I'm your host, Jennifer Ives Grimson. In this episode, I interview the VP of Podcaster Relations for Libsyn, Rob Walch. He is also the Co-Author of Tricks of the Podcasting Masters. With a deep passion for podcasts and the democratization of audio, he's an expert in the industry with 16 years of experience under his belt. Let's dive right in as we talk about the deeper meaning behind podcasts and how to monetize it. [00:01 - 07:39] Opening Segment I introduced Rob to the show and talk about how we met My bad experience with the RSS feed Rob talks about the first thing people should know when they got into Podcasting RSS feed is the core and soul of your show If they control your feed, they also control your audience Rob talks about Libsyn Giving podcasters freedom and creative liberty [06:30 - 15:45] The Passion for Podcasts Rob talks about the beginning of his Podcasting journey 16 years in the industry The first podcast about podcasting Turn podcasting from a hobby into a fulltime job Got a job offer from Lybsin Rob shares about the working-culture of Libsyn Everybody in the company is passionate about podcasting No bandwagoning Democratization of audio Accessible to everyone Shares the reality of the situation, not the hype of the situation He shares the story of how some people lied about their numbers [15:45 - 19:30] Monetize your Podcast Rob talks about having the right reasons to start a podcast Don't start to jump into the podcast just for the money You have to get to a certain level to be able to monetize your podcast. Most people who make money from podcasting do not make it from advertising Promote your brand and yourself as a speaker Building a reputation in a certain market Advertising is the smallest percentage of monetization Rob talks about finding your Niches on Podcast You can make more money with good podcast content, not huge audiences Your Niches are not the issues Know the values in your Podcast Determines by the content, not the money it makes Quick shoutout to my Podcast Producers: Streamlined Podcasts Use promo code: jives and get a discount [20:30 - 40:09] Family and Community Rob shares about his family situation and how he got to Nashville Rob talks about the importance of finding the right school for your children How sports could affect the development of people Rob talks about the “Y'all bucket” he has at home The community in Nashville How Network is playing a significant role in achieving more Rob talks about the community he built and ran in Kansas City Rob shares about the effect of COVID-19 in his daily life False alarm of the symptoms Rob talks about his experience with the hockey game events [40:10 - 44:50] Closing Segment How to learn more about Libsyn and Podcast from Rob? See the links below for his email and website. Final words Tweetable Quotes: “Democratization of audio was it and everybody should have a voice. No matter who they are, they all should have the same opportunity.” - Rob Walch “Share the reality of the situation, not the hype of the situation.” - Rob Walch “If you are getting podcasting because it is something that you are passionate about or you want to build a brand and reputation in a certain market, that is a great reason to start.” - Rob Walch Resources Mentioned: Libsyn RSS Dave Ramsey Currey Ingram Academy Brent Wood Academy If you'd like to connect with Rob, you can find him on Linkedin and email him at rob@libsyn.com to know more about podcasting or Libsyn. You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. I'm excited to know more about you. I'm excited to know more about you. Also, feel free to shoot me an email at jennifer@micro-empires.com. You can call or text 213-973-7206 TELL US WHAT YOU THINK! LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes. This podcast is about YOU. We all have a story, whether your story is a lot like mine or totally different. Maybe you have a good job, but you know in your heart that you want more. What's your Micro Empire? To know more, visit our website https://micro-empires.com/ and I'll see you there!
VP of Podcaster Relations for Libsyn, Rob Walch believes everybody should have a voice and have the right to tell our story. The post Monetize your Podcast with Rob Walch appeared first on Micro Empires.
Today I'm chatting with Rob Walch from Libsyn and The Feed podcast. Rob Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP of Podcaster Relations for Libsyn. He is Co-Author of “Tricks of the Podcasting Masters”Que 2006, an editors pick as a Top10 Reference book for 2006 by Amazon. Check out episode 118 of Podcasting Business School as Rob and I discuss: The REAL breakdown of average podcasting stats. This will BLOW YOUR MIND! The trends he's noticing in podcasting that podcasters should be aware of and taking advantage of. Podcast growth strategies that are working. How Libsyn stands apart from other podcast hosting platforms. Why he says asking for "ratings and reviews" is a compete waste of time! Some tips for podcasters that are just getting started. Connect with Rob: https://libsyn.com (use the promo code "adam" to get a free month trial of Libsyn hosting!) Check out Rob's podcast The Feed: https://podcasts.apple.com/us/podcast/the-feed-the-official-libsyn-podcast/id668413144 Sign up for your FREE Podcast Audit Interview at www.PodcastingBusiness.School
Resource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) podCast411 Website (https://www.podcast411.com) The Feed Podcast (https://thefeed.libsyn.com/) Check out Libsyn (https://www.libsyn.com) Today in iOS Podcast (https://tii.libsyn.com) Podcasting is growing in popularity, and more people have decided they too wanted to have their own show. Most of them start for the fun of it, while others plan on monetising them through ads & sponsorships… And they buy into the idea that ratings, reviews, and episode length factor into their rankings. Well guess what - they don’t! Today’s episode features Rob Walch, 2016 Podcasting Hall of Famer and the VP of Podcaster Relations for Libsyn. It is packed with priceless insights, tips, and strategies (that you’ll most likely not hear from anyone else). It’s definitely time to debunk some of those podcasting myths, learn how to choose your host site better, accurately interpret your data, and figure out what metrics ACTUALLY affect your podcast ranking! There’s so much gold in this episode so tune in and take notes! Episode Highlights: Podcast statistics, Libsyn, and the Spotify vs Apple podcast ‘war’ [02:41] People overplay how big Spotify is (compared to Apple Podcasts) [04:02] The plight of podcasts in the Youtube space [06:20] Optimising your show to have bigger reach on Apple Podcasts [08:13] Ratings and reviews have no bearing on the charts [09:18] Choosing where to host your podcast is CRUCIAL (for very important reasons) [11:53] Privacy concerns with podcast hosting sites sharing your information [17:33] Do the hosting companies know about the audience tracking concern? [20:18] Good and bad applications of tracking audience data (in relation to ads) [22:07] Check your hosting’s policy on data and data sharing [25:56] How is Overcast bringing light to a host’s privacy policies & tracking? [27:49] Most brand sponsors pull back from partnerships due to privacy concerns [29:26] Can having numerous devices contribute to downloads & plays statistics on a single show or episode? [31:20] What qualifies as a new ‘play’ session and is it added to the statistics? [34:08] Defining “downloads” and comparing data with the number of unique IPs [35:37] The ‘preload’ feature inflates podcast download numbers [38:16] Paying ‘click farms’ can get you kicked out of Apple Podcasts [41:28] Debunking some wives’ tales about podcast statistics [42:48] Episode length does nothing to boost your show’s popularity [47:28] How can you measure a show’s success? [49:15] Adapt a hybrid model to monetise your show (if you have a sizeable audience) [53:49] The future of podcasting is mobile... and Google Podcasts’ native app on Android phones [54:32] About our guest Rob Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP of Podcaster Relations for Libsyn. He is Co-Author of “Tricks of the Podcasting Masters”Que 2006, an editor’s pick as a Top10 Reference book for 2006 by Amazon. Rob started podcasting in 2004 as host of the award winning podCast411 podcast, where he interviewed guests such as Quincy Jones, Walt Mossberg & Larry Kudlow. He has consulted on podcasting for Jack Welch, Tim Ferriss, and eBay to name just a few. Follow Rob on Twitter: https://twitter.com/podcast411 Send him an email at: rob@libsyn.com If you enjoyed this episode, please don’t forget to subscribe, tune in, and share this podcast! Connect with Valher Media: Subscribe on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? Follow Us on Facebook: https://www.facebook.com/valhermediaSee omnystudio.com/listener for privacy information.
Podcast hosts are loved because the trust and relationship they build with their audience through this show. On this episode of Podcast Me Anything, we chat with Rob Walch, Vice President of Podcaster Relations at Libsyn, to discuss the hidden tech that is tracking podcast listeners and why that should be a concern for content creators. In the online marketing world GDPR is something that any company running an online business needs to knows about. And one of the key features of that system is the ability for the end user to opt-in. Because that opportunity doesn't exist within the podcasting space, many companies providing attribution and other tracking services are running afoul of these privacy rules. With Overcast's new privacy tool, users are going to learn quickly what data shows are willing to collect through these tools, and he is concerned about the reckoning that will follow. Listen to today's show and find the limitations for podcasters to enforce GDPR and CCPA rules, and why Rob is concerned for the entire space. And don't forget to read this post which outlines in further detail why https://podcast411.libsyn.com/privacy-does-really-matter-in-podcasting (Rob believes privacy really does matter) for podcast consumers. Key Topics: What are the biggest concerns with privacy in the podcast space (1:01) What solutions are available on the market to provide opt-in tracking (2:17) Does the argument IP addresses are trackable hold water (4:49) What does tracking do for the harm of the industry long term (5:13) What is behind the new Overcast tracking feature (9:30) Will Apple be making any changes to podcasting in the future (14:35) Guest's Podcast Links: The Feed: http://thefeed.libsyn.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podcast-page (http://thefeed.libsyn.com) Today in iOS: http://www.todayinios.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podcast-page (http://www.todayinios.com) Guest's Social Links LinkedIn: https://www.linkedin.com/in/podcast411/ (https://www.linkedin.com/in/podcast411/) Twitter: https://twitter.com/podcast411 (https://twitter.com/podcast411) Facebook: https://www.facebook.com/podcast411 (https://www.facebook.com/podcast411) Instagram: https://www.instagram.com/robwalch (https://www.instagram.com/robwalch) Thanks for Listening! Be sure to subscribe onhttps://podcasts.apple.com/us/podcast/id1454336984 ( Apple),https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vcG9kY2FzdC1tZS1hbnl0aGluZy8= ( Google),https://open.spotify.com/show/7q9j88X29nrHElKjpV6hvS ( Spotify), or wherever you get your podcasts. And feel free to drop us a line at mathew@thepodcastconsultant.com. Follow Mathew on Social Media to stay up to date on Podcast Me Anything -https://www.facebook.com/MathewPassy ( Facebook) |https://twitter.com/MathewPassy ( Twitter) |https://www.instagram.com/mathewpassy/ ( Instagram) |https://www.linkedin.com/in/mathewpassy/ ( LinkedIn)
Hey Podcast Messengers! Welcome to episode 37 of The PodQuest Show. I am your host Michael Neeley, and today I’m joined by one of the OG’s of podcasting, a podcast hall of famer, and host of three podcasts of his own, Rob Walch. Rob was inducted into the Podcasting Hall of Fame in 2016 and is the VP of Podcaster Relations for Libsyn. He is Co-Author of “Tricks of the Podcasting Masters” (Que 2006), an editor’s pick as a Top-10 Reference book for 2006 by Amazon. Rob started podcasting in 2004 as host of the award winning podCast411 podcast, where he interviewed guests such as Quincy Jones, Walt Mossberg & Larry Kudlow. He has consulted on podcasting for Jack Welch, Tim Ferriss, and eBay to name just a few. You can get more details about Rob at www.Libsyn.com. Get your ticket to PodQuest Live before it’s too late! Limited seating, guaranteed podcast bookings, and more! Inside this episode, our featured Promo-Bite is for: Spirit, Purpose & Energy with JJ Flizanes. Don't forget to listen for your PQ Token and go to PodQuest.net/Rewards to enroll and play for awesome prizes. Follow us on Facebook and check out our Website for more details and to engage with our podcast community. If you'd like to have your own Promo-Bite for your show, go HERE. And if you'd like to be a guest on the show, click HERE.
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN) having joined Libsyn in 2007. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups, and on the Editorial board for Podcast Business Journal. Rob started podcasting in 2004, and is the host of the award winning podCast411 Podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally, Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone, and also the KC Startup 411 Podcast which covers the Kansas City Start-Up scene . Since 2004, Rob has presented at well over 100 events on the subject of Podcasting. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo where he recruited 25 top experts to speak on podcasting. www.todayinios.com www.kcstartup411.com
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN) having joined Libsyn in 2007. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups, and on the Editorial board for Podcast Business Journal. Rob started podcasting in 2004, and is the host of the award winning podCast411 Podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally, Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone, and also the KC Startup 411 Podcast which covers the Kansas City Start-Up scene . Since 2004, Rob has presented at well over 100 events on the subject of Podcasting. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo where he recruited 25 top experts to speak on podcasting. www.todayinios.com www.kcstartup411.com
Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN) having joined Libsyn in 2007. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters” - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups, and on the Editorial board for Podcast Business Journal. Rob started podcasting in 2004, and is the host of the award winning podCast411 Podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally, Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone, and also the KC Startup 411 Podcast which covers the Kansas City Start-Up scene . Since 2004, Rob has presented at well over 100 events on the subject of Podcasting. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo where he recruited 25 top experts to speak on podcasting. www.todayinios.com www.kcstartup411.com
This is special show, recorded right before Podcast Movement 2019 on August 11, featuring not only my awesome co-host Rob Walch VP of Podcaster Relations at Libsyn, but also, Rob Greenlee VP of Podcasting Partnerships and Dave Jackson from the School of Podcasting and also part of our awesome support team! We cover the big news released last week that Libsyn is IAB 2. 0 compliant aka we are certified! Some fantastic Google Podcasts updates , an interesting study from Coleman Insights, leaving Apple Podcasts because of negative ratings, women podcasting stats, plus of course our latest user agent and geographic stats! You will not wanna miss this! Audience feedback drives the show. We'd love for you to email us and keep the conversation going! Email thefeed@libsyn.com or call 412–573–1934. We'd love to hear from you! Quick Episode Summary Special intro with Elsie and her daughter The Rob, Rob, Dave and Elsie conversation Libsyn is IAB v2 certified! And what exactly does that mean? Entercom buys Pineapple Street Media and Cadence 13 and what that means to podcasters Google Podcasts updates directly from the Google Team! A very interesting study from Coleman Insights Can you record a Skype conversation from your iPhone? Folks we need help! The Top 7 Creative Business Podcasts You Should Listen to Right Now There is a difference between your feed categories and Apple Podcasts categories, we clarify a bit So who is the oldest podcaster out there? Jen Briney from Congressional Dish was on C-SPAN! Do negative ratings affect your ranking on Apple Podcasts? You will be surprised by the answer! Rob's worst email of the week Geographic stats! Country Spotify stats! User agent stats! During our where have we been segment Rob reveals some incredible stats about women in podcasting Thank you to Nick from MicMe for our awesome intro! Podcasting Articles and Links mentioned by Rob and Elsie Our SpeakPipe Feedback page! Leave us feedback :) Google will start surfacing individual podcast episodes in search results Google․com adds powerful podcast search, also coming to Assistant Coleman Insights Study Shows Joe Rogan Topping Podcast Listener Awareness The Top 7 Creative Business Podcasts You Should Listen to Right Now Why a 94-year-old war veteran started a podcast to save democracy New Media Show Live @ Podcast Movement 2019 #297 Where is Libsyn Going? (In Real Life) She Podcasts Conference DragonCon Content Marketing World Military Influencer Conference HELP US SPREAD THE WORD! We'd love it if you could please share #TheFeed with your twitter followers. Click here to post a tweet! If you dug this episode head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe! Ways to subscribe to The Feed: The Official Libsyn Podcast Click here to subscribe via Apple Podcasts Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION You can ask your questions, make comments and create a segment about podcasting for podcasters! Let your voice be heard. Download the FREE The Feed App for iOS and Android (you can send feedback straight from within the app) Call 412 573 1934 Email thefeed@libsyn.com Use our SpeakPipe Page!
Tune in to this the most recent episode of our Future.Bible Podcast with our special guest, Rob Walch. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN), having joined Libsyn in 2007. In 2016, he was inducted into the Podcasting Hall of Fame. Prior to joining Libsyn, he founded podCast411, Inc in 2004. Rob is Co-Author of the book “Tricks of the Podcasting Masters.” He has consulted on Podcasting for Joyce Meyers, Dave Ramsey, Jack Welch, eBay, and many others.The NRB International Christian Media Convention is a jam-packed, four-day event that connects, equips, and edifies thousands of Christian communicators. And the NRB Digital Media Summit is a one-day summit where you will get to hear from experts presenting on the latest trends and strategies in digital media and ministry, as well as have the opportunity to interact and connect with other digital ministry leaders.Rob will be speaking at NRB's PROCLAIM 2019 Digital Media Summit this year on Friday, March 29, 2019. Get more details and register online at http://nrbconvention.org/digital-media-summit/Organization name: LibsynProOrganization website: https://www.libsynpro.comContact details:Rob@libsyn.comhttps://www.facebook.com/podcast411https://twitter.com/podcast411https://www.linkedin.com/in/podcast411/Website: Podcast411.com
Are you thinking about how to reinvent yourself over 50 in today's ageism society. Have you tossed around the idea of creating a podcast to share your wisdom and build a personal brand? If so, then listening to this episode will be the key to your success. Rob and I speak candidly about the plus and minuses of podcasting, which is the fastest growing medium today, and how "voice" can be the launch pad to success, as well as tips on how to launch a podcast. We have very similar backgrounds in live radio and podcasting as well as marketing, so this episode is really jammed pack with great value. Rob Greenlee, 58 is the VP of Podcaster Relations at Voxnest's Spreaker. Rob is a well-known evangelist of the podcasting industry and a 2017 inductee in the Academy of Podcasters Hall of Fame. In his role at Voxnest, Rob is responsible for managing relationships with more than 25,000 podcast producers who entrust the company's Spreaker platform for their podcast creation, distribution, management, measurement and monetization needs. Rob's long and storied history in podcasting began in 2004, when his WebTalk World Radio show became the first nationally-syndicated program to begin offering downloadable podcasts. He has continued working to advance the medium since in positions including Executive vice President and chief technical officer at PodcastOne and Business Manager of Podcasts and TV at Microsoft's Xbox Marketplace Zune. Rob Greenlee VP, Podcaster Relations, Voxnest rob@voxnest.com
This week's Flash Back Friday takes back to Episode 53 from April 2012. For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walch, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting. Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach the ins and outs of the trade to others aspiring to get in on this type of media delivery. He lists the best sources for statistics, such as Libsyn, Feedburner, and Blubrry. He talks about some of techniques of the biggest podcasters, who have hundreds of thousands of downloads per day or multiple millions per week, gives examples of premium content versus free content, and also the benefit of a podcasting service/community to provide media hosting, delivery, and track stats. He also stresses the importance of editing and professionalism to produce a quality show. Rob Walch is the Vice President of Podcaster Relations for Wizzard Media / Libsyn. Prior to joining Wizzard Media in 2007, he was President and founder of podCast411, Inc. Rob is co-author of the book “Tricks of the Podcasting Masters” – Que 2006, which was an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies” – Wiley Press 2005. He has consulted on podcasting for Senator Edwards, Governor Bill Richardson and the Sacramento Kings/Monarchs to name just a few. He was also a monthly columnist for Blogger and Podcaster Magazine – the first print magazine covering this new media space. Rob is currently Chair of the Education and Outreach Committee for the Association of Downloadable Media. Rob started podcasting in late 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters such as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally Rob is host of Today in iOS (iPhone) Podcast – the first podcast about the iPhone. In the past seven years Rob has presented at over 80 events on the subject of podcasting and New Media including the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, New Media Expo, and Blogworld Expo. He is also a regular guest lecturer at the University of Kansas School of Journalism. Rob was the Track Leader for the Podcasting sessions at the 2009 Blog World Expo – where he recruited 25 of the top experts to speak on podcasting. In 2004 Rob received his MBA from the University of Connecticut. He also has an engineering degree from the University of Dayton.
Rob Walch, VP of Podcaster Relations at Libsyn, talks about the world of podcasting and how commercial radio stations can dive into the medium.
We got “meta” with Podcasting Hall of Famer Rob Walch who shares principles of successful podcasters that apply to the workplace.You'll Learn:Pro-tips on nailing your presentationsHow to bolster your communication by forgetting yourselfWhy you should start your own podcast right nowAbout RobRob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob Walch saved his life, marriage, and career with podcasting. Rob is the Vice President of Podcaster Relations for Libsyn (LSYN). Prior to joining Libsyn in 2007, he was President and founder of podCast411, Inc. Rob is co-author of the book Tricks of the Podcasting Masters an editors pick as a Top 10 Reference book by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book “Podcasting for Dummies”.Items Mentioned in this Show:Podcast: podCast411Podcast: Today in iOSPodcast: Sisters of FlowPodcast: Dan Carlin's Hardcore HistoryPodcast: LorePodcast: RevolutionsPodcast: School of PodcastingPodcast: Manager ToolsApp: EvernoteApp: SoundSoapView transcript, show notes, and links at https://awesomeatyourjob.com/ep78See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Rob Walch, VP of Podcaster Relations for Libsyn is my guest this week! We talk about his role at Libsyn, his experiencing launching Podcast 411, the huge growth of his current show Today in iOS, and the future of podcasting in general! Rob and I also jump in the importance of attending podcasting conferences and meet ups, building a community and of course, Apple! And I get a chance to thank Rob directly for maybe the most important tool for me when launching TPD! If you liked this episode, please consider supporting TPD on Patreon! A big thank you to recent Supporter: Elle Martinez from Couple Money Podcast Links Rob Walch (Twitter) Lisbyn (Website) (The Feed podcast) Today in iOS (Website) Podcast 411 (Website) Podcast 101 (Ibooks)
I have compiled 50 of the Best Online Courses from my Online Learning Podcast Interviewees and included Links and Discounts to all of them in this Free eBook - I hope you find a Course to help you! Don't forget when the Coupons are Gone, they are Gone! Yours to Keep -> Download Your Free PDF - "Discounted: 50 of the Best Online Courses" eBook -> Click on This Link to Download Now! Influencer Interview This week's Influencer Interview is with Rob Walch. Rob is the VP of Podcaster Relations at Libsyn and when I decided not to set up a separate Podcast for my Monday Book Review and closed that Podcast account, Rob reached out to me to ask me if everything was OK with the service from Libsyn. Of course, it was but in making the connection, I invited him on the the show and this Episode is definitely a must listen show if you host with Libsyn! This is really an amazing Episode which I am sure you are going to get a massive amount of value from - Thanks Rob! In this Interview We Cover: What does the Word Influencer mean to you? The advantages of hosting with Libsyn The Flexibility of the Libsyn Billing Programme What does Libsyn mean by Destinations and what does this mean for Publishing Your Podcast How you can schedule the publishing of your Episode to these Destinations including your Wordpress Blog, Facebook How to get the most out of the Embedded Wizzard Player which you can share with your guests to get more downloads from their audience We discuss some of the Key Settings for Publishing an Episode, including the quick publish widget in Dashboard The Benefits of adding a bespoke Thumbnail to each Episode Rob talks about how to add extra RSS Tags to your Podcast Episode (which I did not really understand) The Benefits of using the Libsyn RSS Feed (and how Libsyn doesn't try to tie you in) Why you should NOT host your Podcast on your Blog Host Categories Work well in the Libsyn Blog Page - http://jbdcolley.libsyn.com (it needs some prettying up!) How to get the Most out of using Tags and why one of your generic tags must be "Podcast" Why it is critical to get your rating correct in iTunes, unless you want to get kicked off iTunes How to customise your Social Messages to Twitter, Facebook and Linkedin when you publish a new Episode The Benefits of the Scheduling System How to monetise by having a Premium Membership for your older Episodes or for Specific Episodes by charging your Audience a Subscription Fee If you want to consider Advertising on your show, Rob explains how it works We discuss some of the characteristics of the Libsyn Advance Stats (subject to the plan you are on) Where are you getting your downloads from - and as important, where are you not getting downloads! How to get your Smart Phone Apps - email Rob - rob[at]libsyn[dot]com. You can find an example of this by downloading The Feed App from the App How to create a mobile Podcast using the Bossjock Studio and publish from your iPhone to Libsyn How to use your iPad to record Podcasts using a Belkin Powered Hub (need a powered USB Hub to power a larger mic). The ATR2100 Mic can be connected directly to the iPad Parting advice on How to Grow your Audience and why your Audience is critical to growing your Audience Find Out More You can find out more about Rob by going to his Podcast all about Matters iOS - Today in iOS which is available in iTunes here If you want to contact Rob, he is happy to receive emails from you - rob[at]libsyn[dot]com Rob's Son Porter has his own podcast (aged 6) which is called Porter's Podcast and you can find it here at www.porterwalch.com and here is the iTunes Link - Definitely download this Podcast, subscribe and leave Porter a 5 Star Rating and a Review The Feed is Libsyn's own Podcast which can be found as an App in the App Store. If you want to work with Libsyn to help you set up Apps for Smart Phones, email Rob at rob[at]libsyn[dot]com I need your help! If you haven't already, I would love if you could be amazing and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It's the most amazing way to help the show grow and reach more people! Leave a Review for the Online Learning Podcast on iTunes by clicking on this link Don't Miss An Episode! Subscribe Below: Using something Else? Copy this Address: http://jbdcolley.com/olpfeed or http://jbdcolley.com/feed/podcast/?wpmfeedkey=1;e975168c39a63e2f7befd9ba8758bf9e
Quick Episode Summary: Details about submitting your podcast promos and Rockin' Libsyn Podcast feature requests. Featured podcasting articles and media plus what's new on the Libsyn Blog. Our social media conversation is all about podcasting rituals. Rob Walch shares how you can podcast 100% from an iOS device showcasing some little known Libsyn features. How to leverage what you have to grow your audience! Featured Podcast Promos Eric from The Flicksation Podcast David Dear from The Minister of Myself Podcast Steve Steward from The Money Plan SOS Podcast Podcasting articles and media about podcasting Links mentioned in the episode Should YOU Be Podcasting Voice Techniques For Podcasters Podcasting With Adobe Audition Radio Presenters Should Start Podcasting Elsie interview on Lady Business Radio Newest Articles on the Libsyn Blog Rockin' Libsyn Podcasts: Lady Business Radio Rockin' Libsyn Podcasts: The Flicksation Podcast Promoting Your Podcast Using Video Podcasting Luminaries: Dave Jackson Libsyn social media community conversations Do you have a #podcasting ritual before you record your #podcast? You know something you do every single time you do your thing? — libsyn (@libsyn) July 19, 2013 You can find a deeper conversation over here on Facebook. Let us know what YOUR ritual is if you haven't had a chance :) In summation: Podcasters like to drink (preferably something that in some way alters the nervous system) and eat as a way to prepare for podcasting :) Rob Walch Shares How To Podcast 100% from An iOS Device Via Rob Walch: One of the biggest trends we have seen in the past couple of years at Libsyn is the consumption of podcast episodes directly to mobile devices. In April 2012 i 43% of all downloads were to mobile devices. In June it was almost 54% of all downloads. That trend line is not slowing down any time soon. For many people their iOS device has become their main computing device. Not just where they consume content but where they also want to create it. You can create an audio podcast in MP3 format on an iOS device and upload it to your Libsyn account - even having it go live instantly on your Libsyn feed. Part of what makes it so easy is one Libsyn feature many Libsyn users may not know about - but has been there since the early days. It is called our quickcast feature. The quickcast feature allows you to take an MP3 file and upload it via FTP to your Libsyn account into your folder called quickcast. Once the file is placed in that folder our system will pull the Name and Description from the ID3 tags and use them for the name and description in the post - and automatically make it live on your feed and your other destinations - like your smartphone apps, or your libsyn blog page or Wordpress or Blogger pages if you have them set up. Of course to do this you need an App that supports a few key features - Exporting as an MP3 file via FTP and where you can edit the ID3 tags before exporting. And luckily for libsyn users there is such an app - it is called Bossjock - it is $9.99 and it was created by one of the original founders of Libsyn. It is also the only App in the App store that supports these features. There is also a good mic for iOS devices call the iRig MIC Cast mic - this plugs right into the headphone port on your iOS device. This mic gives very good quality and only cost $39. Brief overview of the work flow for creating a podcast episode with the Bossjock app. Open the boss jock app and tap the lock symbol to turn on the mic and tap the record button to start recording. Once done recording - swipe the bar at the bottom to pause and then tap finish. Add a name for the file - no spaces and tap save. Go to recording then tap on your episode and add the title you want for your post title - spaces are ok. And add a description of the episode. Then tap Export Select MP3, mono, and move the slider so it shows 64 kbps for the bit rate and then tap FTP. Enter your FTP server info which is ftp://ftp.libsyn.com/YOURSLUG/quickcast - Then enter your email and password for your libsyn account and tap upload. Leveraging what you already have to grow your audience Via Elsie: One of the biggest concerns that I've seen out there in podcaster land, and something that is mentioned right along monetizing your podcast all the time, is growing your audience aka getting more listeners. One way that I'd love to address this is by being totally transparent about the growth of this podcast as well as sharing what we have been doing in order to get the word out about it. Just because we happen to be a company doesn't instantly make our podcast famous at all :) Here's how I'm gonna do it. I'll disclose download numbers + tactics and also include events that might influence download numbers as well as strategy. There was an article by jay fleischman that I shared and quoted from in the last episode of The Feed which said “searching in iTunes is akin to looking for a lost pair of floaties in the Atlantic Ocean”. He also drove home the point that in order to get more listeners you have to leverage what you already got. This is super important. And it also helps you to keep your podcast growth in perspective. I believe this is a key competent that is often overlooked by podcasters, especially now days, as there is a ton of hype coming from the internet marketing and internet business folks that have newly (and by newly I mean in the past couple of years) discovered podcasting and are currently focusing very vocally on iTunes as THE way to get all the amazing benefits that come with podcasting, you know…expanding your reach, establishing yourself as an expert, creating super duper relationships with your audience, etc. I will address iTunes SEO in another episode, which is certainly important. I will share what I know, what I personally have experienced in these past 6 years as well as what I have researched, but it is NOT, and I am now capitalizing NOT the be all and end all of YOUR audience, nor the only reason that your podcast succeeds. I am incredibly partial to podcasting as a medium both for personal expression and a business strategy. I believe that there is an x factor to the success of a podcast that makes it super challenging to measure by standard measurement guidelines, particularly those that have to do with download numbers. and other types of analytics. I can't even begin to count how many times I have told a podcaster that is searching for concrete measurement standards of success that I've said “It depends.” Sharing the journey of The Feed, I'll let you in on some concrete numbers but also those things that are not quite measurable that are unique to us. So let's get started by going back addressing that point that is often forgotten - What have we already got? Or how did we or are we leveraging what we have to grow The Feed. Leverage point number 1: Our company hosts media for podcasts, our clients are content creators, a large part which are exclusively podcasters SO in launching The Feed we didn't have to deal with one of the most challenging aspects of launching a podcast which was explaining what a podcast was Just to be safe, I'll say that 99.9% of our optimal audience already knows what a podcast is and how to go about subscribing, listening, etc. Remember, I'm talking about leveraging what we have not what we could have, which means reaching out potential content creators and budding podcasters. So putting the fact that we are a podcasting company with Leverage point number 2, that we had an existing and consistent social media presence made it easy for us to reach out to our community, which is our target audience and THE reason that we are creating this podcast, and at least make them aware of our podcast. In terms of our social media presence. We currently have 2183 twitter followers and 1347 FB likes. At any given time, in my guestimation when we post anything we'll be seen by about 10% of our connections. I've also been slowly building little connections and relationships for over 3 years through our social media properties as well as our blog. We don't have huge numbers in social media but we do have a core group that do engage with us at at minimum actively listen. Leverage point number 3: Our reputation and superstars Libsyn has been in the podcasting industry since November 2004. Our name inevitably comes up in podcasting conversation and for the most part we are mentioned in a positive light. Our VP of Podcaster Relations, the guy that is in the trenches with podcasters and continues to be a podcast advocate Rob Walch has been podcasting since December 2004. His Podcast411 was the first podcast about podcasting. So Libsyn's reputation as well as Rob's name also has a level of effect on whether people take an initial step into our podcast. Notice that in those 3 Leverage points I did not mention iTunes. Even with those leverage points that are pretty good wouldn't you think? It's not enough to tweet out once or even put up a FB post one time and expect a wave of subscribers. I did my best to reach out to our audience via our social media channels in a way that offered value to those that chose to listen. I made sure to capitalize on the topics that we were covering, tagged people that were mentioned, showcased people whose knowledge we shared by creating specific images that we could share via all our social media channels including new platforms such as Instagram. I created a promo videos about our episode to support folks stumbling on our podcast, and we shared the episode in a variety of ways: We linked directly to our MP3 file using our OnPublish feature for both Twitter + FB. We linked to the libsyn podcast page, which is at thefeed.libsyn.com/podcast We also linked straight to the episode show notes post AND to our page in iTunes. All of this has been done consistently and sporadically during the past 6 weeks. And where has it got us? The Feed stats as of July 25, 2013 We have had 447 downloads of episode 1. We have had in 925 all time downloads of both of our episodes (as there is an episode 0) and get this, this is SUPER cool because this in no way is supported by iTunes OR even those that are subscribed to our podcast. Out of those 925 download 99 of them are for the promos post that I did for our blog! I quickly edited together the three promos that we had last episode into a small little file which I did not publish to The Feed's feed, but only to the libsyn blog page. That's super cool! LOVE that. That means that almost 100 people have listened to those promos! sweet! Adding podcaster clients to the mix, we did have the cool factor of being New and Noteworthy in iTunes as well as being featured on Stitcher. Which we are super thankful for and happy about :) I'll continue to share the growth of the podcast, our tactics, plus how we are leveraging what we already have to continue to serve our community!
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