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After more than 200 issues, Star Wars Insider will end its current run in 2026. The official Star Wars magazine first launched under the Insider moniker in 1994, part of an evolution that began with the Lucasfilm Fan Club Magazine. This week we take a quiet dive into some of the highlights of the final two Star Wars Insider magazines. In issue 236 we explore 10 years of Rogue One.  In issue 237 we take a trip down memory lane with Shadows of the Empire turning 30 years old, explore kind comments from Star Wars writers and Lucasfilm employees regarding Insider. And more! This episode is dedicated to YOU Star Wars Insider. Thank you for all the years of service to our mailboxes and news stands. It's been a treat each time I've been given or bought one. https://www.starwars.com/news/star-wars-insider   Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

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Standing out as a dental practice is easier than you might think — and thank goodness for that! Kiera gives three steps to find what makes you and your practice unique even when you feel like you're as vanilla as can be. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent- Dental A Team (00:00) Hello, Dental A Team listeners. This is Kiera and I hope you're having an amazing day. I am so excited to podcast with you. I get so giddy when I know it's podcasting day and I literally can't sleep at night. I get so excited for the next day and I just really want to make sure that what I'm delivering for you and all the different podcasts are exactly what you need because I do believe that my job in this world is to positively impact the world of dentistry and give you quick tactical tips that are going to change your life, change your practice and make you   Remember why you chose dentistry. Dentistry should be fun, you guys. Owning a practice should be fun. And I know that it's not always going to be fun. I've accepted as a business owner, there's highs and lows, and that's just the flavor of business ownership that we sign up for. And so today I wanted to just give some quick tactical tips because I feel like so many of us are trying to figure out how can we stand out as dental practices without it being just about cost. There's so much more because we talk about marketing and you guys know my Achilles heel is marketing. Dun, dun, dun, dun, dun.   ⁓ But it's really truly how can you be your own brand, your own fragrance, your own style, and yet still attract the patients that you want. And I think it's actually easier than you might think because we help practices all the time stand out for who you want. And what I found is the number one most important thing when you're looking at your practice is be true to who you are. I remember I was reading the book Traction.   by Gina Wickman, guys know, shout out. I'm a big proponent of that book. do a lot of Dental A Team's version of traction. We have traction within Dental A Team. And, I remember at end of the book, they were talking about how, like, know thyself and be free as a visionary. And, ⁓ if that's who you are or you're an integrator, like know thyself and be free. And I think when it comes to your own practice, know thyself and be free and make sure it's what people want. And then make sure you're talking to those people. I think about, have some friends that are.   are very into nature and them getting on the podcast, I'm probably not going to attract the same type of people that I attract. I want people that are driven, growth minded, entrepreneurs, people that are seeking that next level, people that want to have fun in life. That's who Kirita is and that's my style. That's my brand. And I remember when I started Dental A Team, I had some people tell me that, Kirita, there's absolutely no way you're going to be able to impact everybody across the nation and that's not going to work for you as a consultant. And I am so grateful and thankful that I stuck true to my gut.   I struck two to who Kiera Dent is. And while at the same time I can say true to Kiera, I need to also know what the market's asking for. If I'm just here to talk kumbaya with you, I'm probably going to attract a different crowd. But the people who want to be with Kiera, who want to be a part of Dental A Team, it's crazy. At the masterminds, I look at our doctors and our office managers and they are very similar to who I am and who I am on the podcast. So if that resonates with you, come be a part of our community.   you can reach out, Hello@TheDentalATeam.com or go to our website, book a call. I'd love to chat with you. And I do still vet a lot of the people coming into our company. And, ⁓ I want to make sure that you're a good match for us. And so I think when I'm looking at what can you do to stand out within your own practice and how can you compete? It's who are you and what makes you different. And if you don't know, go read your reviews, go read the Google reviews, go read to see. And if you read dental, interviews, they always talk about that. They're fun, that they're positive, that they changed my life, that they make dentistry so simple.   That is Kiera Dent to the core. wanted to be the Dr. Seuss of systems. I wanted to make doctors and teams have easy profitability without it being hard. And so when I look at the reviews, that is true core to Kiera. So I want you to say who's true core to you. ⁓ And a good way to do this is to go back to what your core actually is. So go back to what the core values are. Why did you even start the company? When I go back and I look at Kiera Dent, like what were my three core fundamentals? You can ask Tiff this was the beginning of day one. Like it was fun, do the right thing and ease.   from the beginning of time, it's always been what I've said. I said, if we're not having fun, I don't wanna do this. Like truly, it's a hobby for me, it's a good time. And now we've created into an incredible business. Do the right thing always. Like do the right thing for the customer, do the right thing for our team, do the right thing for our clients. Like that is what I want you to do. And I'm not gonna sit here and give you a rules of do the right thing. Like as a core individual, you need to have that to your core. To me, it's a, we over deliver. We always come to the table. Like I want you just to do the right thing. And that needs to be a moral compass for you.   And then ease, I don't need people who make it clunky hard, all the different pieces, I need you to make it easy. And that's been my model since the beginning of time, I wanted everything to be easy, do the right thing and fun. That's Kiera's core, that's who I am. And so for you to go back and it's core values versus aspirational values. And so I really want you to look at what are the core of your company? And is that fulfilling?   I remember there's dental office I opened, me and the doctor, her core was very edgy. would say edgy is probably one of our core values of that company. We were listening to Drake at six in the morning. Like that was our core and we wanted it to be this edgy vibe. were in downtown Denver. That's what we did and it attracted the right type of people. Now my parents, if they walked into that dental practice, there is absolutely no way in their right mind that they would want to stay there. But a lot of people in downtown Denver, we knew our avatar, we knew who we wanted. So we were going to attract that. So I really want you just to think of like,   How can you stand out? How can you make sure that this practice feels like home to you? So step one is go back to your core of why did you even start this business? And let's make sure that that's really incorporated in everything you do. Number two, I want you to really make sure that who you are fundamentally is what you're branding and what you're speaking to. ⁓ And then make sure the third thing is you look to see what do patients really want and what are they valuing? So.   I think so many practices, the reason you get lost in the mix is because you've just got standard marketing across the board. says like, we care about our patients. We have the exact same services listed. We've got generic online presence. There's nothing that identifies or differentiates you. There's a practice in California that I really love. And she said like, we love ⁓ changing the way people feel about going to the dentist. And I have another dentist who their tagline is to be the community, the, like the dentist that the community chooses.   ⁓ And I have another office that's like to change the way people feel about going to the dentist. And another one is to just be your foodie dentist. Those people, you guys, I didn't even pull up my notes. didn't look at it before I got on the podcast. Those are ones that I can just rift, repeat, remember because they stand out to me. They're not just generic marketing. And so for you, what is it that makes you stand out? I've got a doctor and he called it, ⁓ I think it's called Empower Dentistry.   ⁓ and I love that because his whole model is like empowering patients to be confident about their health, to be confident about their decision-making and really spend a lot of time educating his patients. So for you, like, what is that one thing for Kiera? You guys, I'm the Dr. Seuss of dentistry. I have a good time. have a lot of fun. I am not your standard consulting company. We do things very different at Dental A Team. I want people, we get the same type of results, if not better.   But we do it in Kiera Dent's way. We do it in a fun way. We do it in a way that makes team members happy. Our job is to light people up. Life's my passion, dentistry is my platform. That's Kiera Dent. And if that doesn't resonate you, then you're not gonna be listening to the podcast. But if it does resonate with you and you're like, yeah, I wanna have the best life and I wanna have team that's lit up and I wanna do it in an easy way, not a hard way. You guys, I'm not cookie cutter. If you want standard scripts on how we do X, Y, we have them, but that's not gonna be where I'm going to lead from. We're gonna lead from what's your vision and your practice to what did the numbers tell us? Then we're gonna implement systems based on that information.   That's how we operate. Most people are like, Hey, you want systems? Fantastic. Here are your systems. And I'm like, no, why am I coming in and giving teams more work? Like nobody wants that. What we want is what's the vision of the practice? What are the numbers tell us? Let's put systems into place that way. Again, it's all boiling it down to that ease, that simplicity that's going to guarantee results. So what is your clear differentiator? What's your clear identifier? And so when we have it, like, I don't want to be Chick-fil-A McDonald's.   like competing across the board. I want something that's going to make you resonate. I've got holistic dentists and it's like full comprehensive health for their patients is what they want them to have total wellness of health. And you might say like, but Kiera, I'm just like, like, I just do dentistry. I just want to do dentistry and I'm very vanilla. Like there is nothing that stands out about me. I do bread and butter dentistry. It's very simple. Well, I'll say vanilla is very great ice cream that a lot of people like.   How can we make your vanilla ice cream better than the next person's vanilla ice cream? So I just wanna highlight that no matter what you do, there is something that's your special sauce. There is something special and unique about you and your practice that's going to drive and resonate with other people. There's billions of people on the planet. You don't need all of them. You just need your core crew of people that want to come to you as a practice. So I would say, what is it of, how are you going to make sure people stand out to you?   and looking back at your core values, looking back to why, what makes you, you go look at the reviews and make sure does that speak? And if it does, amazing, keep doing more of that. And if it doesn't, let's change that and revamp it a little bit so that way you do feel like it's home. I have had so many offices try to be something they're not, they're like, well, Kiera, everyone says I need to be on social media and I don't like it. Then don't do it. Like you can be at home, you can be there, you can still like.   I am the silent dentist. Like don't like social media. Great. You're going to probably find people that don't like social media. So let's do flyers and mailers and other things that could attract people in. ⁓ Or find a team member that really is great at it so you don't have to do it. For me, you've got to show up a couple of times. That's part of being a business owner and I don't love it, but I'm going to be true to Kiera. You're going to be true to you. Be true to you because the thing is I want you to just feel like you're at home. When I get on the podcast, I get to just be Kiera.   This is Kiera unfiltered. It's funny when people get on our practice assessment calls or like wanting to work with us calls and we're assessing to see, are you a good fit for us and are we a good fit for you? I'm sitting in my studio. Like what you guys see is where I work every single day. The microphone, I don't usually talk to people on a microphone, but I will pull it on over so people can see it. Like I'm just Kiera. This is who you get. I'm real raw. Someone asked me a very personal question on a sales call the other day and I was like, you know what?   I am so grateful that you feel so comfortable to be able to ask me those questions. I'm Kiera. This is who I am. I always want people to feel like I'm just Kiera Dent from the block. Like I'm your next door neighbor. I'm the person who's not here to judge you. I'm here to give you a hand up. I'm not here to slap your hand, tell you you should have known that because you're a dentist. That's what I want people to feel. So I think it's a what's your core. And then also the second piece is what do you want people to feel when they come to your practice? Because that's going to help them laser in with you way more than anything else.   So looking at those core values, how do you want them to feel? For me, it is a no judgment zone in Dental A Team. Our whole team knows this. You like nobody should ever, like I will not hire people that are snooty tooty attitudey. Like I'm just not here for that. That's not our culture. That's not our brand. That's not who we are. Our brand and our style is very much a come as you are, we love you we're gonna take you to your goal, your vision. I'm not here for everybody to get to the DSO world. I want you to live your best life. Your practice should serve you your needs in your life, not the other way around. But I will tell you,   I did not have that refined on day one of opening this company. That has come over time of what do I want dentists to feel? What are people saying? What is it that sets me apart from other people? And I do believe that your practice and how you stand out is not a one and done check it off the box. My core, one and done. And as long as I don't deviate from that, I'm probably gonna be pretty solid. The second thing is who we are and our fundamentals, those have not changed. But how I talk to people, what I want people to feel when they come to our company.   That's morphed and evolved. It's always been a no judgment zone, but I think it's become more and more and I market that more and more and I want people to just feel safe. I want people to feel seen. I want people to feel heard. I realize as business owners, myself included, as I morphed and evolved, gosh, that's something I wanted. You could start to listen in to what your patients say. Why do they choose you? And you might even have people that you trust a lot. I have asked certain people like, why did you choose Dental A Team over somebody else? 95 % of the time it's because we don't judge. We aren't cookie cutter.   and we actually have been there, done that and do it successfully and we bring the team along. Those are typically the reasons people choose our company over someone else. And I always get energy, always. So I care, we love your energy. And I'm like, great. So they like a good time. They want somebody who's fun. That's my core value. So yeah, like we're getting it. But listen to why people are choosing you. Maybe it's the Google reviews. Maybe it's because you are the holistic dentist in your area. Maybe it's because all their friends and family trust you. Listen to that and brand with that.   People will tell you if you will listen why they choose you, why you're the best in their opinion. And if that's your favorite patient, do more of that. That's how you're going to stand out. Again, you're not going for the billing and you're going for your niche community of people that want to come to you. ⁓ I know I've got a pediatric dentist. He's so popular, like one of the top of the top of the top and he's just himself and he shares his real life. Some of you may be like, that's not me. Again.   You've got to do your differentiator based on who you are. If you're not loud and outlandish, don't be that online because they're going to come in and be like, it was a bait and switch. Like, wow, this person's dead in the water when I show up. Or if you're like dead in the water, but you're super outlandish in the practice, they might feel like, wow, that's very different. You need to have it where you guys are synced in. People feel like they can understand. People feel like they're on the same page with you. It feels the same. Like that's what branding is. This is how you differentiate is what our presence is online is who we are in person.   And so I would just say, take an exercise today. Go through and figure out what on earth do we need to do to stand out in our crowd? Number one, what's our core value? What do we stand for? Who's the core? What is the core of who we are? Number two, what do we people to feel? Read our reviews, how do we want them to feel? And then number three, how can I do more of that and has it evolved over time? Those would be like quick, simple three steps, but make sure online presence matches in-person presence. In-person presence matches online presence. Our online presence is fun.   There's dots, there's confetti, there's smiling, laughing people. That's not just pictures. When you're in an office, you're laughing your freaking head off. It's hilarious. We're having a good time because teams don't want to do hard. Teams don't want to have a non-fun. Why do I make the podcast? Yes, for a lot of value for you, but also for you to have your teams experience this before they even work with us. How can you test drive the car without test driving the car? Well, here's a great way to do it. How can people test drive your practice without doing it?   How can they say, my gosh, of all the dentists out there, I wanna work with you. And then I'm gonna say this, and I know this is annoying and I'm sorry, but this is another piece that you're gonna stand out and it's through your Google reviews. You've gotta be kicking it over there. If you need, talk to Swell. Swell.co, I think is their website. Tell them Dental A Team sent you, get the best deal. Zeke and I have known each other for eight years and he has never changed the pricing on the people I refer to him, which thank you, Zeke. Shout out to you. Swell is the best one I've ever met. I know there's a ton of them out there. I have like vetted all of them. Best of the best of the best.   So if you want a great one, like you've got to also be the best. And so I just did this with a team the other day ⁓ and I had all of them go leave reviews. I had all of them practice asking for reviews. And I taught them like, you can be the best dentist, but if you're not the best marketed dentist online, no one's gonna find you. And imagine me with my picket fence out there, like picketing, like save the teeth. If you're the best dentist in the best dental office, you have a moral obligation to save those teeth. People only have 28.   Some might have 32, but most of us only have 28. And we only have one shot at that. And I believe that people deserve the best of the best. So you also have an obligation to get those reviews up, to ask your patients to leave your reviews, but that's gonna tell you how you stand out. Please also make sure you have fun. Do things that light you up. Marketing is like, my gosh, it's my least favorite thing to do. But I realized, Kiera being Kiera and just showcasing that is marketing.   And I can have a truckload of fun with you guys on here. I can have a great time on the podcast. I can share all my wildest things. I can talk to you about whatever I want to talk to you about. And you can get to know Kiera, real Kiera. You can get to know Kiera Dent from the block. And that's where I realized like, this is fun for me. Now me going and making dumb social reels. Sorry, all you that love it. I'm not trying to diss on you at all. That's not a diss. I just absolutely loathe it. Like I would rather sit here and talk to you and give you like tactical tips than I would like making up a funny meme.   I'm a freaking hilarious human, but I don't like staged humor and I don't have a great marketer next to me and it just feels hard. That's not something that I'm like, yay, marketing day. Now if I had a marketer who lived next door to me and they're like, hey, I got seven ideas for you, let's roll. I would freaking love it. But make sure it's something that you jive and enjoy. And if you don't love it and then people are gonna feel it. Now, that doesn't mean it's uncomfortable. You gotta get out of your comfort zone. But if you absolutely loathe something, you guys like, I...   You have a marketer who did this and I felt like an idiot. I'm not good at remembering how to say things and being on script. Like I feel so dumb and so uncomfortable that I'd rather sit there and have you rift with me, like ask me questions like top, top dental softwares, top AI softwares, top practices, how they perform. What are the top five things that the most elite leaders do? I would rather do that. It's the same thing. I can still create reels, but they're conversations and topics that I know you guys want to hear. And I know you're going to have a good time hearing.   and I know I can give you amazing value without you ever working with me. That's Kiera Dent's MO. So what's your MO? What drives you? And if you need a minute, go take like two hours at a Starbucks, figure out what your core values are. What do you want people to feel when they come to your practice? And then look to see what is the core? What are the things that light you up? Again, maybe that you're not perfect at. I love to give tactical practical. And like I said, that morphed over time. What do I people to feel has morphed over time. So maybe do a revamp. See how can we stand out a little bit stronger?   and then ride it guys. Trust it, own it, embrace it, because the more confident you are in it, people are buying your confidence, they're not buying you. The reason people come to Dental A Team is because when I got on the podcast, you guys, I've been there, I've done it, I've seen it all, like you probably can't tell me something. I would love somebody to challenge me, bring me something I haven't ever heard before. But I have so much confidence that no matter which practice you are, where you're at, I know ways to turn your life around and your practice around and do it very quickly and easily.   I'm that confident. That's what you're buying. You're buying my 10 years of being on the freaking road going into 500 plus offices. That's why people sign up with Dental 18 plus they love our energy. Yeah, I'm a good time. So let's do it fun and let's share all that experience. Why are people signing up with you? What is the confidence you have? Are you the best at doing those fillings? Are you the best at doing those crowns? Highlight that, get excited about it. People are buying your confidence and the more confident you can be through your reviews, through your online presence, the more they're going to spy you. It's not their dentistry they're buying.   It's the confidence in you and your team. And if you can remember that, you will stand out of a crowd all day long. So I feel like I usually can do a quick wrap for you and like, here's the five things for you to take. Today, it's not, it's a rift. It's a, here are the ways that I see people stand out. Here are the ways that I've been able to stand out. Here's the ways that we've been able to change things for you. But I really feel like standing out is not about doing more. It's about doing the right thing that lights you up consistently. Getting on the podcast, do you know how many episodes I've recorded?   Do know how many times I pushed play over here and said, all right, let's go? Consistency can out deliver flash in the pan. I have been doing this for seven years now. Seven years we've been talking together. Seven years we've been hanging out. Almost 10 years I've been traveling to offices. That's consistency guys. And doing consistency, doing the right things consistently. It's not about doing more.   I didn't ratchet up our podcast amount, doing the same amount since the beginning of time, and that's still a lot. ⁓ But I think for you to stay consistent, speak your truth, people will come to you, I promise you. Don't think it's about doing more. Don't think it's about that. Just being aligned so where people can feel your true authenticity and your genuine love, people will buy that all day long. We're in a world inundated with noise and starving for wisdom.   Be that different voice, whatever yours is. And if we can help you in any way, if I can be your cheerleader, if our team can like help you see the goodness in you, because sometimes it's hard to see the goodness in you. We do this with offices, we help them out. I've got a doctor right now in California and we're helping her see like how she's fantastic to drive more patients to her practice. So reach out, Hello@TheDentalATeam.com. Be proud of yourself. There are people that need you specifically. Not everybody wants you, not everybody wants Dental A Team, but the people who really do that resonate.   They're going to find me and my voice. why I ask you guys to share because you're listening. Please share with other people just like you because odds are if you like me, your friends are going to like me and we're going to be able to help them change the world of dentistry. Same thing. If your patients like you, odds are they've got friends and family that are going to love you as well. Ask them. Don't be afraid to get the reviews from them. And for all of you, I'm asking you today, if you love the podcast, leave us a Google review. Go leave me a review share because I need more people like you listening to this podcast.   I am on a mission to impact every single dental practice out there and to positively impact them and to change the world of dentistry in the greatest way possible. And I can't do that alone. I need you to share. So share and ask your patients to do the same, but it's very hard for you to ask somebody when you haven't done it yourself. So if you've never left a Google review or it's been a while, go leave Dental A Team at Google review. We'll put it in the show notes. It's very easy for you. ⁓ and the second thing I would ask is share us with somebody, share the podcast with somebody today, share this episode with somebody shared in a Facebook group.   because you're gonna get more confidence and have your team do the same thing. You can have them listen to this episode, share with people, leave a review. I had an office, 10 people left me a review that day because they were having a hard time and feeling disingenuous asking for reviews. Get people comfortable, get people confident and they'll do it more often, same thing with you. And I'm a very easy person. Leave me a great review. You love the podcast, you're clearly giving your time to me. So leave a review, say how much you love it and then feel confident asking somebody and ask somebody today because more people need your dentistry.   More people need you to change their lives. It's your moral obligation to show up, do the right thing, have fun and do it with ease. Did you like those core values? That was a nice wrap for all of you. Thanks for listening. I adore you. I'm here to serve you on any level I can. Reach out, join us at an event, come to our mastermind, whatever it is, do something today. Hello@TheDentalATeam.com. And as always, thanks for listening and I'll catch you next time on The Dental A Team podcast.  

Join Josh, Blake, Dr. Steve, and Matt this week for a deep dive into Master of Evil! Written by Adam Christopher, this Star Wars novel explores a young Darth Vader in his dark prime, told through the eyes of Imperial Royal Guard Halland Goth.  Check out our other book reviews here! Dr Steve Ellerhoffs Podcast! May The Force Be With Jung Buy the book! https://www.amazon.ca/Jung-Star-Wars-Contemporary-Mythology/dp/1041033524 Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

Six years, five months, and a whole lot of anticipation have finally led to this moment. The Mandalorian and Grogu has officially arrived in theaters, and the Star Wars Escape Pod team is analyzing our first watch. In this episode, we go deep into spoiler territory to explore the critical narrative shift from the small screen to the silver screen, breaking down executive producer Jon Favreau's choices and mapping out where the franchise heads next with future films. Was the plot line too safe? Did the genre clash from "30s gangster beachfront palaces" to sci-fi warfare actually pull it off? We unravel the inclusion of deep-cut characters, weigh the film's legacy against Rogue One and Solo, and look ahead at what to expect from home streaming release later this year. Clear your minds must be; this is the fun breakdown the galaxy has been waiting for. Star Wars is back in theaters! Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

Raglan businesses are feeling the swell of visitors from the World Surf League, with up to 7000 expected to gather to watch some of the world's best. Alix Thomson, owner of The Shack cafe in Raglan spoke to John Campbell.

Ethan Haber is an inventor, founder, and CEO who built Happy Habitats—an award-winning, industry-recognized small-pet products brand—from the ground up with no outside funding.  Under his leadership, the company achieved distribution across North America and beyond, brought the business to six figures in 2025, and earned multiple Best in Show awards at Superzoo and Global Pet Expo.  Ethan is credited as a key inventor on Happy Habitats' Halo and Roam products, which are protected by U.S. utility patents #12,219,927 and #12,465,021, and he is launching a new product with a major big-box retailer next month.  In This Conversation We Discuss: [00:00] Intro [01:49] Identifying niches with stagnant innovation  [04:10] Partnering with experienced agencies  [04:56] Sponsor: Migrate [06:54] Scaling into national retail chains  [09:08] Finding the right marketplace partner  [10:20] Sponsor: Intelligems [12:18] Shifting ad spend to marketplace advertising  [14:00] Starting complementary product ecosystems [15:01] Callouts [15:11] Persisting through buyer objections  [16:29] Maximizing cost efficiency in product design [17:08] Sponsor: Electric Eye [00:00] Maximizing cost efficiency in product design  Resources: Subscribe to Honest Ecommerce on Youtube Walk Your Hamster Anywhere happyhabitats.net/ Follow Ethan Haber linkedin.com/in/ethan-haber-124040168/ Book a demo today at intelligems.io/ Migrate and grow more klaviyo.com/honest Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this final after-show episode of the Star Wars Escape Pod podcast, we dive into the dramatic conclusion of Maul: Shadow Lord. We celebrate becoming founding members of the Lucas Museum of Narrative Art and successfully score tickets for next year's Star Wars Celebration—despite the chaotic online queue. As we dive deep into Shadow Lord, we analyze the "scary again" version of Darth Vader, comparing his relentless, silent killing-machine persona to horror icon Jason Voorhees, while debating the physics of his robotic limbs. Between lighthearted jokes about everyone dressing up as "Dash" (from Dash Rendar to the Mrs. Dash spice) and geeking out over new Hasbro Black Series clone helmet from ATOC. Join us as we wrap up the journey through the series with plenty of "food for thought" and a look ahead to the upcoming Mandalorian and Grogu movie.     Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

This week on the Star Wars Escape Pod, Josh and the crew are diving into a double-feature "Aftershow" for the latest action-packed chapters of Maul Shadow Lord! From Chapter 7: Call to Oblivion, where Maul faces off against the 11th Brother while dealing with a glitchy mechanical leg, to Chapter 8: The Creeping Fear, featuring high-octane speeder chases and dark visions of Darth Sidious, this episode covers it all. The team breaks down everything from the "Attack of the Clones" vibes during the chase scenes to the tragic backstory of Maul and Savage Oppress on Dathomir. Plus, they discuss some last-minute news about Star Wars Celebration 2027 and the major era changes happening over at Galaxy's Edge. Strap into your escape pod—it's going to be a wild ride through the galaxy! Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

Strap in for a lively after-show, but before diving into the deep end, the guys swap some major Star Wars news, specifically dishing on the 50th-anniversary Celebration coming to LA in 2027—including some pretty funny sticker-shock over those VIP tickets and some more star wars news! We have Maul episode 6&7 on the menu tonight, with the Empire locking down a city to the "power partner" potential between Jedi survivors Dackey and Devon - these episodes are packed! A well-executed train action sequence has us very keen. Between the personal ratings, some hilarious banter about Anakin's lost diary and a chat about Star Wars books, it's a classic hangout session for anyone who loves the galaxy far, far away. Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

The Strait of Hormuz is closed again as geopolitical turmoil between the U.S. and Iran escalates. Kevin Green talks about the social and societal impacts countries across the globe face should energy shortages continue. He says not to be surprised if the S&P 500 (SPX) retests 7,000. KG turns to tech movers in software, semiconductors, and SanDisk's (SNDK) entry into the Nasdaq-100 (NDX). ======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

In this episode of the Star Wars Escape Pod, the crew dives into the shadow-filled world of Maul: Shadow Lord as we recap the latest two chapters, "Whispers in the Unknown" and "Pride and Vengeance". Join us break down the psychological mind games between a seasoned, wiser Maul and the runaway Padawan, Devon, including a tense tea ceremony that proves the former Sith apprentice has traded some of his animalistic rage for refined manipulation. But before we chat about our favorite Zabrak, take a listen to the emotional new trailer for The Mandalorian and Grogu, Embo's iconic hat to Clone Wars-era AT-RTs included. Plus, a special announcement from Darian regarding the rebranding of the Bucketheads crew into the Twin Suns Foundation and their upcoming short film, Dead Echo. Strap into your escape pods—it's going to be a wild ride! STAR WARS CELEBRATION TICKET NEWS https://www.starwarscelebration.com/en-us/tickets-merch/ticket-information.html Check out Twin Sun Film Foundation! https://twinsunfilm.org/ Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

Eigentlich stand die Bretagne als Ziel für einen Surftrip anlässlich von Fabis Geburtstag fest – für den Atlantik war ein beachtlicher Swell vorhergesagt. Doch schnell wurde klar: Für die Bretagne könnte das Ganze zu groß werden. Also entschied er kurzerhand, die Pläne zu ändern und ohne viel Vorwissen in die surferisch eher unbekannte Normandie aufzubrechen.Eine spontane und mutige Entscheidung, die sich offenbar mehr als ausgezahlt hat. Fabi berichtet heute von einem rundum gelungenen Surftrip an den endlosen Stränden der Normandie: hervorragende Wellen, weitgehend leere Line-ups, freundliche Locals und eine überraschend gute Infrastruktur – ... WERBUNG Wenn du deinem Vierbeiner eine Freude machen willst: Bei Fressnapf sind in teilnehmenden Märkten dauerhaft über 500 Preise reduziert. Klick fressnapf.de/aktionen-angebote/dauerhaft-reduziert/ Dieser Podcast wird vermarktet von der Podcastbude.www.podcastbu.de - Full-Service-Podcast-Agentur - Konzeption, Produktion, Vermarktung, Distribution und Hosting.Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen?Dann schaue auf www.kostenlos-hosten.de und informiere dich.Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.

This week, we launch a brand-new Aftershow dedicated to the thrilling animated successor to The Clone Wars and the ongoing saga of Maul: Shadow Lord! We're breaking down the first two episodes of Season 1, diving deep into the dark world of Janix and the standout characters that caught our eye. Plus, we're serving up a hot cup of Star Wars news: is Lucasfilm really sidelining Mara Jade? We discuss what those rumors could mean for the future. Finally, we open another mysterious chapter from Anakin's lost diary. Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

Pierre-François nous raconte sa soirée au show de Lady Gaga Patrice en a contre le sirop de poteau Marie-Josée nous explique le “blues post-spectacle”

Join the crew of the Star Wars Escape Pod as they reach an epic conclusion of the "Bogan's Advocate" series. In this final installment covering the Skywalker Saga, the hosts and special guest Dr. Steve Ellerhoff take on the challenge of debating the franchise's most divisive entry: The Rise of Skywalker. Following the unique "Bogan's Advocate" format, the participants must argue against their own personal opinions. For those who disliked the film's creative choices—such as the controversial return of Emperor Palpatine—the mission is to find the light side and celebrate the movie's strengths. Conversely, those who enjoyed the film must dig deep to find its flaws... Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

Prepare for a chat about the most polarizing chapter of the sequel trilogy with the Star Wars Escape Pod's "Bogan's Advocate" session for The Last Jedi. In this episode, the crew tackles the subversion of expectations head-on, from the startling introduction of a disillusioned Luke Skywalker to the "no-twist" revelation of Rey's parentage. While the crew marvels at the film's top-tier cinematography and striking use of red in the Snoke's throne room duel, they don't hold back on the pacing issues of some Canto Bight events or the introduction of new Force powers. It's a balanced, high-energy discussion that explores whether Rian Johnson's creative risks paid off or pushed the franchise too far off the predictable path. Don't forget about the ending of our podcast  as we close out with the wacky wildest chapter of Anakins lost diary we've ever seen!   Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

Make sure to check the rest of the description for all of our social media links, including our Patreon (patreon.com/DoNotRelent)!  Slidewhistle, Immunization, and Aaron have braved the wilds of the Voidstorm yet again as they do battle with fierce foes, wax poetic about the future of our Blood Elven hosts, and go on all manner of fun lil' side adventures that'll just tickle your fancy! Please send all your love mail, hate mail, and good vibes for Persephone (her skin's getting flaky again) to @DoNotRelentPod (Twitter) or on gmail at DoNotRelentPod@gmail.com! We will respond to literally anything and read it on the pod. Find us at: Patreon: patreon.com/DoNotRelent Linktree: donotrelent.com (go here for our Discord) YouTube: @donotrelent on YouTube (the link is long and ugly) Instagram: www.instagram.com/donotrelent Twitter: twitter.com/DoNotRelentPod Livejournal: donotrelentpod.livejournal.com E-Mail: DoNotRelentPod@gmail.com Finally, if you feel so inclined, please rate us on iTunes and bonusroll.gg. We will take a shot on air in your honor! Every rating helps! :D

Step into the Star Wars Escape Pod for a spirited, "Bogan's Advocate" debate where fans take on the ultimate challenge: defending the parts of the Skywalker Saga they actually dislike. In this episode, the crew dives into The Force Awakens, grappling with whether it's a brilliant, beautiful continuation of the franchise or a nostalgic "reboot" that plays it too safe. From praising Adam Driver's intense performance as Ben Solo to critiquing the lightning-fast character shifts of Finn, no stone in the Jakku desert is left unturned... If there was any stones to begin with. It's a hilarious and insightful mix of high-praise cinematography talk and honest fan frustration, perfect for anyone who has ever felt "empty inside" after a premiere—or just really loves a good Millennium Falcon skid. Don't forget to wait to the end for our next chapter of Anakins lost diary!   Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist at sketch to paint https://sketchtopaint.com  https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

In this episode of the Star Wars Escape Pod, Josh is joined by co-host Blake and friends Dan and Matt to revisit and re-evaluate the Disney+ series, The Acolyte. A year after the show's initial release, the crew provides fresh perspectives by reviewing the season through both release and chronological viewing orders. Dive deep into the series' technical execution, critiquing the "clunky" editing and forgettable musical score while praising the standout choreography of episode five. The team also explores the show's controversial lore implications, including the appearance of Darth Plagueis, the origins of the Knights of Ren, and Vernestra Rwoh's cover-up of the Jedi murders. Whether you're a fan of the High Republic era or a skeptic of the series' creative choices, tune in for a comprehensive breakdown of what worked, what failed, the missed opportunities of The Acolyte, and most importantly... was there underlying actually genius?   Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian Matt the artist sketch to paint https://sketchtopaint.com   https://www.instagram.com/sketch_to_paint/ ———————————————————————— Star Wars Escape Pod

Breaking Barriers & Pioneering PursuitsOn the latest episode of Rising Tide, bodysurfer David Helvarg and board surfer Natasha Benjamin sit down with photographer, filmmaker, and journalist Sachi Cunningham — a woman who has spent more than two decades pointing her lens at the pioneers rewriting what's possible in big wave surfing.Cunningham helped build the LA Times video team from the ground up, producing the award-winning Chasing the Swell series and documenting the historic first women's heats at Mavericks, the legendary big wave break that rises from the deep-water canyon just south of San Francisco. Now living within earshot of Ocean Beach, she's putting the finishing touches on her first major documentary, Big Wave Women — a film tracking the hard-won fight for pay equity among the elite athletes drawn, or perhaps driven, to ride some of the most dangerous walls of water on the planet.The conversation ranges wide: the cameras she trusts in the impact zone, the technical and physical demands of shooting from inside the surf, and a recent piece she wrote examining the geology and marine ecosystems that make Mavericks not just a spectacle, but a living seascape. It's a session that goes well below the surface. Additional Resources Seasachi.com — Photographer and ocean swimmer Sachi Cunningham has spent two decades hurling herself into the savage, churning waters of Ocean Beach and Mavericks, camera strapped to her wrist, chasing the beauty buried inside the chaos — and emerging with images she hopes will make the rest of us remember that the sea doesn't just surround us, it lives inside us.Blue Frontier / Substack — Building the solution-based citizen movement needed to protect our ocean, coasts and communities, both human and wild.Inland Ocean Coalition — Building land-to-sea stewardship - the inland voice for ocean protectionFluid Studios — Thinking radically different about the collective good, our planet, & the future.

In this episode of the Star Wars Escape Pod podcast, Josh and the crew dive into the "Bogan's Advocate" segment to take an honest, critical look at Return of the Jedi. A massive 85-foot Lego Venator project intrugues us this week, and a breakdown of the Mandalorian and Grogu Super Bowl teaser!  The heart of our episode this week features a deep dive into fan-favorite controversies, including the "Yub Nub" versus "Celebration Finale" ending , Boba Fett's unceremonious exit , and whether the deleted scene of Luke building his green lightsaber should have made the final cut. Whether you're a die-hard defender of Ewoks or a critic of the Special Editions, this episode covers the best and worst of the galaxy far, far away. Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

Amanda of Swell Entertainment returns to review Maggie Gyllenhaal's The Bride! We discuss Lead Actress favorite, Jessie Buckley and whether she will Norbit her Oscar chances, and we also dive into the Frankenstein lore and what this film adds to the legacy. NON-SPOILER REVIEW OF THE BRIDE! Our Frankenstein Fandom & Expectations - 2:37 Our Thoughts on Maggie Gyllenhaal & Her Influences - 10:30 Review of the performances - 20:42 Review of the production values - 26:09 Oscar Lens - 31:08 SPOILER REVIEW OF THE BRIDE! - 31:48 The Spirit of Shelley - 32:36 Views on Sex, Gangsters & Oscar Voting - 40:21 Let's Talk About Frank - 48:55 Let's Talk About Frankie & The Bride - 54:54 Superfluous Plots, But Themes That Land - 59:25 Finale & Mid-Credits Scene Thoughts - 1:06:00 Grades - 1:11:25 OUTRO: We discuss her upcoming coverage of Formula 1 and her next trip to Japan to visit the Miyazaki Museum! So make sure to follow Amanda on YouTube and social media. Swell Entertainment on YouTube https://www.youtube.com/@SwellEntertainment https://beacons.ai/swellentertainment Girly Pop Go for all her F1 Coverage https://www.youtube.com/@GirlyPopGo https://www.tiktok.com/@girlypopgoxo And here's all our links at Mike, Mike and Oscar https://linktr.ee/mikemikeandoscar

Welcome back! The "Mandalorian and Grogu" trailer has finally hit YouTube, and the crew is here to analyze every frame like a pack of hungry Jawas. After a year of waiting, the Razorcrest is back (with some snazzy new yellow accents!), and the hype is reaching lightspeed. A Cinematic Cameo?: Is that legendary director Martin Scorsese we hear as an alien? We debate the surprising (and hilarious) possibility of this Hollywood titan joining the Star Wars universe. Bogan's Advocate: The Empire Strikes Back: It's time to tap into the Dark Side. We take on the impossible task of finding "nitpicks" in what many consider the greatest Star Wars film ever made. The Wampa Debate: Why the original horror-inspired cut might be superior to the Special Edition. That Infamous Kiss: Our crew weighs in on the Luke and Leia moment that aged... interestingly. The Masterpiece: We celebrate the stop-motion magic of Phil Tippett and the timeless score that defines the saga.   Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

The boys are having a tough time lately. Jordan's still recovering from having his wisdom teeth removed and is drooling everywhere, whilst William has ‘misplaced' his passport - and it's really not the sort of admin he wants to be dealing with right now. There are also plenty of dilemmas to tackle, including how to tell your mum her wedding outfit is horrible and what you should do when you get probed in the wrong hole.If you want to get involved you can email us, and for more Sexted fun sign up to our free VIG&Diva newsletter. You can follow us and DM on Instagram and TikTok, and watch the latest episode every Tuesday and Friday on YouTube.Help I Sexted My Boss is presented by William Hanson and Jordan North. It is an Audio Always production. Hosted on Acast. See acast.com/privacy for more information.

Time to abandon ship! Welcome to the Star Wars Escape Pod, the podcast that crashes head-first into the galaxy's biggest news and takes. Today we're checking out the latest Galactic Racer gameplay trailer and more! Join hosts Josh, Blake, Kirk, Dan, and Darian for our signature 'Bogan's Advocate' segment. It's the show where we dare to criticize the masterpieces we love, even if it makes us feel like total liars. From debating the return of the legendary Ben Quadinaros to acting out chaotic, impromptu scripts from the 'old diary of Darth Vader,' we tackle the franchise with zero filter and maximum hype. We're covering everything from the frustration of decade-long game delays to the pure joy of seeing a pit droid's head kicked off. Grab a drink, get into the pod, and let's make another happy landing   Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

Welcome back to the Star Wars Escape Pod! In this installment of our "Bogan's Advocate" series, we dive deep into the final chapter of the prequel trilogy: Revenge of the Sith. The rules of the game remain the same—we challenge our own perspectives by finding things to love in movies we might dislike, or offering "friendly criticism" of the films we absolutely adore. Before we get into the main event, Blake shares a mini-review of his recent journey through Force Collector, a junior novel set shortly before The Force Awakens. We discuss the "campy" nature of junior fiction and debate the convenience of a main character whose psychometric abilities lead him to artifacts from the most pivotal moments in George Lucas's films. Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

Get ready to jump into the escape pod for a stellar celebration! In this high-energy episode of the Star Wars Escape Pod, hosts Josh, Blake, and Bryce ring in Star Wars Podcast Day 2026. Joining the crew is the brilliant Dr. Steve Ellerhoff, author of Jung and Star Wars: A Contemporary Mythology, who brings a wonderful perspective as we look at the mythology from a Jung lens. From the nostalgic "artifact" of old Star Wars Insider advertisements and the rising cost of lightsaber collectibles to a mind-bending analysis of Darth Vader as a "shadow figure" and his "golden" connection to C-3PO, this episode blends fan-fueled fun with profound insights. Whether you're here for the "another happy landing" vibes or a Master's class in Jungian archetypes, this is an episode you won't want to abandon ship on! Stick around until the very end for a hilarious, non-scripted surprise that captures the true spirit of the Star Wars Escape Pod crew! Don't forget to check out those links at the bottom here! https://www.sgellerhoff.com/ SIGN UP FOR JUNG ARCHADEMY! Use Promo Code: JEDI2026 https://www.jungarchademy.com/star-wars-2026 Purchase Your Copy of Jung and Star Wars...! https://www.routledge.com/Jung-and-Star-Wars-A-Contemporary-Mythology/Ellerhoff/p/book/9781041033523 Star Wars Podcast Day https://x.com/StarWarsPodDay ----------------------------------------------------------------------- Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

Hold onto your lekku, because this week we're abandoning ship and diving straight into the Dark Side. First up, we're dissecting the brand-new trailer for Maul: Shadow Lord. Is Disney finally growing a pair and giving us a true villain protagonist, or are they just going to "Cruella-fy" our favorite horn-headed Sith? We're breaking down Maul's mysterious new "Acolyte" (could it be a canonized Darth Talon?), the "Inquisitor-lite" vibes of the new visual style, and why this show might finally bridge the 10-year gap between the Clone Wars fallout and his "ruler of the underworld" era in Solo. Then, the main event: Bogan's Advocate returns. We're putting Attack of the Clones on trial. Is it a misunderstood masterpiece of political intrigue, or just two hours of CGI sand and awkward flirting? Our guests Blake and Dan join the fray to defend the indefensible and debate whether Maul and Ahsoka could have actually saved the galaxy if they'd just stopped arguing about Anakin for five minutes. Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

You don't have to be anywhere near an ocean storm to feel its power. Big waves can travel far across the ocean, causing damage thousands of miles from the storm itself. These waves are called swells. They're much longer from one peak to the next than typical waves. They can reach monstrous heights close to a storm, but they calm down as they move away from it. The waves are created by winds inside a storm. They push the water, building peaks. Individual waves overlap, creating even bigger waves. The waves can organize themselves into smooth, evenly-spaced groups. Scientists recently analyzed the swells produced by storms in 2023 and '24. They used measurements made by a satellite that studies the surfaces of both the oceans and bodies of fresh water. It takes images of the surface, and uses a laser altimeter to measure its height. The scientists compared the results to those from other satellites dating back to 1991. They found that a storm in the Pacific Ocean in 2024 produced the biggest swells ever seen from space. The average height of the waves was 65 feet. Individual waves could have been much higher. And the waves were up to three-quarters of a mile long. The swell still packed a wallop when it hit the Americas, causing damage and deaths from Canada to Peru. Scientists tracked it as it rippled outward for more than two weeks. It ranged from the northern Pacific to the tropical Atlantic—a span of 15,000 miles for some really “swell” ocean waves. The post Swell Waves appeared first on Marine Science Institute. The University of Texas at Austin..

It's time to play the ultimate Star Wars devil's advocate. In this episode of Star Wars Escape Pod, we are debuting "Bogan's Advocate"—a challenge to depreciate the movies we love and find good in the things we didn't. Problem is we all love Episode I, but is it perfect? In our first episode of "Bogan's Advocate"—the crew breaks down the Binks slapstick, the missed opportunities with Count Dooku, and the polarizing length of the Podrace. Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

A former predator control officer is hired by two desperate ranch owners because something is killing their cattle. And it seems *very* good at killing in particular. Find more of my narrations: https://www.eeriecast.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this edition of Cantina Banter, the crew gathers to break down the massive news shaking up the galaxy: Kathleen Kennedy is stepping down from her role at Lucasfilm. We dive deep into what this transition means for the franchise, speculating on how the studio might pivot under new creative leadership and the watchful eye of Dave Filoni. While we have already released a quick Lightspeed episode and a Star Wars Launchpad update covering the breaking headlines, join us here for the full, unfiltered conversation as we debate the legacy of the current era and what lies ahead! Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

As Kathleen Kennedy steps down from Lucasfilm leadership to return to producing, Dave Filoni will lead the studio as President and Chief Creative Officer alongside Lynwen Brennan as Co-President. Lucasfilm announced today that after 14 years of leading the studio, President Kathleen Kennedy is stepping down from her role. Kennedy will return to full-time producing, including the studio's upcoming feature films The Mandalorian and Grogu and Star Wars: Starfighter.  https://www.starwars.com/news/lucasfilm-leadership Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

01-07-26 - Listener Did Research On John's Theory That Women Swell During Sex - In Setting This Year's Rock Wars Rules Brady Gets Salty When We Try And Help Him Get Some Wins FinallySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

01-07-26 - Listener Did Research On John's Theory That Women Swell During Sex - In Setting This Year's Rock Wars Rules Brady Gets Salty When We Try And Help Him Get Some Wins FinallySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kick off the new year with a casual night in the galaxy's favorite hangout! In this episode of our Cantina Banter sub-series, host Josh is joined by Blake and Darian for a chill, wide-ranging discussion on all things Star Wars as we head into 2026. In this episode, we dive into: - A New Era of Cinema: Looking ahead to 2026, the year that finally brings Star Wars back to the big screen after a long theatrical hiatus. - Retro Gaming Deep Dive: We take a nostalgic trip back to the "janky" but beloved era of 2000s gaming, discussing the Bounty Hunter relaunch, the rushed brilliance of KOTOR 2, and the latest rumors surrounding the Knights of the Old Republic remake.  - The State of the Fandom: From the bittersweet end of physical Star Wars Insider magazines to Warwick Davis's honorary knighthood, we cover the latest headlines affecting the community. - Film & Theory: A deep dive into filmmaking styles, featuring a spirited debate on Rian Johnson's The Last Jedi and speculation on the future of the franchise-including the Dawn of the Jedi project and the mysterious Shadow Lord Maul storyline. Recent Recaps: We touch on our Andor Season 2 After Show, the Al experiment Star Wars Launchpad, and merchandise highlights from Orbit Key. دی Whether you're here for the technical talk on first-person vs. third-person shooters or just want to hear some "daily bread" Star Wars conversation, grab a drink and join the banter. Check out the Star Wars Archives link in our description for a database of all 400+ episodes! Orbitkey Disney Collection Add a sprinkle of Disney magic to your everyday carry. The Disney x Orbitkey Collection features fun, functional accessories inspired by Disney characters, designed to make staying organised feel like magic. https://www.orbitkey.com/pages/disney?srsltid=AfmBOorl0UJrj6Skr7fWecL5ZzpxJ6tt757WShCMY3XcCGsLaXPwzBUw Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

This Episode we discuss the Swell Shark, the importance of staying near lifeguards at the beach, and news! Come take a dive!Merch: ddws-shop.fourthwall.com

Chris recaps a busy holiday weekend, including Coronado igloos, firepit hangs, family Christmas parties, and a competitive round of Family Feud. Cassidy shares his latest adventures, from a family watch party of Zootopia to getting ready for a Buffalo visit this week.We also hit some local sports talk, including Padres news and what we're watching as the offseason unfolds.In our New, To Do, and Adieu segment:• NEW: Milton's under new ownership and what that could mean• TO DO: Oceanside Eats and why it should be on your radar• ADIEU: Saying goodbye to 2025 and looking aheadWe wrap with a classic San Diego history moment, diving into Carlsbad's origin story and the alkaline water roots that helped put it on the map.To close it out, Cassidy reflects on 2025 with a “Rose and Thorn” and shares what stood out most from the year.

In the final episode of 2025, the crew of Star Wars Escape Pod celebrate a milestone year that saw the show reach its sixth anniversary and surpass 400 episodes. We dive into a comprehensive "Year in Review," reflecting on the 20th-anniversary theatrical re-release of Revenge of the Sith and the high-stakes conclusion of Andor's second season. Between discussing their favorite new collectibles—from Galaxy's Edge finds to the latest helmet releases—the team reviews a busy year of television, including Skeleton Crew, Tales of the Underworld, and the LEGO special Rebuild the Galaxy. Looking to the future, we weigh in on the excitement surrounding the Mandalorian and Grogu trailer and the announcement of Sean Levy's star-studded Starfighter film. It is a festive look back at everything that made 2025 a massive year for Star Wars fans. Stay tuned for a Christmas Jingle! STAR WARS BEST OF 2025 https://www.starwars.com/news/star-wars-best-of-2025 Kirk is on YouTube: @kirkmihelakos https://www.youtube.com/designedbykirk Darian is on YouTube: @TheManDarian https://www.youtube.com/@TheManDarian ———————————————————————— Star Wars Escape Pod

The Clippers turned the ball over 29 times against the best team in the league, awesome! Clips n Dip reacts to the worst ball security game since 2000, talk the weird Swell situation for the Lakers game, and discuss the ever-bubbling trade rumors

Let's all sing the holiday classic: “All I want for Christmas… Is Something Not Made of Plastic.”Easier sung than done. Plastic is now ubiquitous in toys, electronics, tools, air, water… and us. And don't forget the plastic Baby Jesus in Christmas tableaus.What is plastic, anyway? It's a toxic synthetic material mostly manufactured from petroleum by such giants as ExxonMobil, the globe's top purveyor. So much is produced by these profiteers that plastic trash is now a planetary disaster.But not to worry, for Big Oil's lobbyists assure us gabillions of plastic bags, bottles, and such are being recycled, keeping them out of our landfills, water, bodies, etc. Swell! Except… they're lying.After all, Exxon is the same for-profit contaminator that lied for years that fossil fuels were not causing climate change, even though top executives knew they were. Their ethic of deceit continues today – Big Oil knows that 94 percent of US plastics are not recycled. Indeed, they can't be.Faced with growing public alarm about the ever-growing glut of plastic pollution, the industry has doubled down on deceit by offering a snappy new PR slogan: “Advanced Recycling.” They say it's a magical process dubbed “pyrolysis.” Only… it doesn't work, it's inordinately expensive, and it increases climate change emissions. Still, Exxon exclaims its AR will soon be processing half a million tons of plastic waste! But that's not even a drop in the plastic bucket, for more than 400 million tons of plastic waste is discarded each year –and the oil industry is planning to double plastic production by 2040.The only real way to stop runaway plastic pollution of us and our planet is to use less plastic. To learn more and help, go to Beyond Plastics: BeyondPlastics.org.Jim Hightower's Lowdown is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit jimhightower.substack.com/subscribe

In today's episode, Dan wants to talk about flangers, and the turning point in his own journey that was the Ibanez SF10 Swell Flanger. He also asks Andy all about the OBNE Custom Shop, currently live for the 2025 Black Friday shopping event.Buy yourself some OBNE: http://www.oldbloodnoise.comJoin the conversation in Discord: https://discord.com/invite/PhpA5MbN5uFollow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoiseSubscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoiseSubscribe to Andy's Twitch channel: https://www.twitch.tv/powereconomyLeave us a voicemail at 505-633-4647!

For more than two decades, Sachi Cunningham has been training her lens on women and the pioneers of big-wave surfing. After earning a BA in history from Brown University and a Masters of Journalism from UC Berkeley, Cunningham started the first video team at the LA Times, where she produced the award-winning series Chasing the Swell, which documents the first ever Big Wave World Tour. She was the first person, male or female, ever to have water shots published of wily Ocean Beach.  Other "firsts" include serving as the first female board member of Save the Waves Coalition and first woman to receive the Wave Saver Award from the non-profit. She documented the first women's heats at the Mavericks WickrX Invitational, the Puerto Escondido Big Wave Challenge, the Da Hui Backdoor Shootout, and The Eddie. Cunningham has been included in both Surfline's list of top filmmakers and Surfer magazine's list of top photographers. Her feature-length documentary, SheChange, about the quest for pay equity in big-wave surfing, is presently in post-production, and has been featured in the New York Times and on the Today show. A mental health advocate and cancer survivor, Cunningham lives with her husband and daughter in the Outer Sunset neighborhood of San Francisco, where she's a Professor Emerita at San Francisco State University. In this episode of Soundings, Cunningham sits down with Jamie Brisick to talk about shooting from the water at Ocean Beach and Maverick's, the importance of journalism, her quiver, motherhood, and her battle with cancer. Produced by Jonathan Shifflett. Music by PazKa (Aska Matsumiya & Paz Lenchantin).

When it comes to assessing practice success, understanding various returns on investment is critical. Kiera and Kristy explain what the Dental A-Team is looking for when it comes to understanding the success (or lack thereof) of various investments. They specifically touch on the power of five different KPIs that'll keep your practice in line. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: K iera Dent (00:00) Hello, Dental A Team listeners. This is Kiera and today it's the KK podcast. Kiera and Kristy hanging out today. Kristy, how you doing today?   DAT Kristy (00:10) Good, it's a good day.   Kiera Dent (00:12) It's a great day. you like, I feel like I want to like KK. I mean, it's not, it's only two K's everybody listening, but I feel like it's like the Kit Kat. I don't know. It feels kind of like that between you and me. don't know why, but yeah, double the, or we could be like double mint, like double the flavor, double the fun. It's Kieran Kristy on the pod. Like there's just the two of us cause there's no other K names in the consultant world. It's just Kieran Kristy. So I mean, we got   DAT Kristy (00:36) That's right.   Kari and Kristy, you got it.   Kiera Dent (00:40) Kiera and Dana, so that could be my initials, cute. Then there's Kiera and Trish, but there's Trish and Tiffanie. Then there's Kiera and Brittany, no BS, Britt, she's on her own realm. And then we've got Monica. So, see, it's the two Ks, it's the double the, like, we're just gonna have fun here. Like, you get two of us, two brilliant brains. And believe it or not, Kristy and I actually might just be rivaling for like some of the biggest gains this quarter, so.   DAT Kristy (00:55) Yes, it does.   Kiera Dent (01:07) ⁓ not that we're here just for gains on clients, but Kristy does give me a run for my money, which all the consultants do. And Kristy's just like, she's, she's coming on hot this, this quarter. So I thought it'd be really fun, Kristy, for us to kind of dig into. Like either quarterly or twice a year annual reviews that we kind of do with clients and how you assess it. And we show the ROI that clients are getting, just cause I think it's important for clients to see like, what should you be assessing in your practice quarterly or two times a year?   How's the practice going? And Kristy, I think you're really, really strong in this. And I think you're really talented at looking at the practice and about their numbers and about, like, you love that. You and I will geek about numbers all day long, which is why it's the KK club, the KitKat club. Like we're here for the numbers. We're here for the fun. ⁓ But yeah, Kristy, kind of take it away of how do you set this up? What do you look at with clients when you're assessing their practices? Because always client style is like, I want ROI on consulting. And you do like,   amazing job at showing that ROI. So kind of take it away of what do we look at? How do we determine ROI? And I know this is your jam. This is what you love to do.   DAT Kristy (02:15) I love it. You're right. I do. You know, we all.   Kiera Dent (02:18) Do hear that little   giggle? I hope everybody heard that. Like that's Kristy's like. Kristy lives for this stuff and it makes me so happy because I do too. Like it's fun. It's fun to get the gains.   DAT Kristy (02:28) Yeah,   absolutely. Well, you and I have talked about this before. So many doctors just look   their bank account to see if they're on track or off track. And it's such a false sense of security looking at or lack of security, one of the two. with that being said, ⁓ there truly is like five   Kiera Dent (02:36) you   Mm-hmm.   DAT Kristy (02:48) KPIs that we're going to look at. And a couple of them are lag measures. A couple of them are lead measures.   ⁓ first view would be production net production collections. Yeah.   Kiera Dent (03:01) Yeah, don't even get into that gross. We don't want gains that are fake all y'all, okay? Like get   out. ⁓ Jason and I were talking the other day about guys, there's this, okay, Kristy, I'm gonna go on Tanger for a second. There's this really attractive actor on this show we're watching and I'm like, truly I was so disappointed when they kind of cut him from a couple episodes. I was like, no, she's gotta get back together with this guy because he's so good looking. And my husband and I, we look, because he looks pretty short.   DAT Kristy (03:13) you   Kiera Dent (03:28) So I like scoped him and I was like, how tall is this guy? And he says he's six foot and Jason's like, there's no way he's six foot. He's like, but do you ever hear some guy come in and they're like, yeah, I'm like 5'11". He's like, no, they all push them to the six foot. And I feel like that's what gross production is. It's like all of us are like, yeah, like I'm basically six foot. Yeah, I'm basically like a millionaire. Yeah, I'm basically there. Like, so we're talking, no, get out. We're here for like actual gains that you're actually getting net production.   my little side tangent, it's okay. It's okay if you're 5'10". It's okay if you're 5'9". It's okay if you're 5'11". We in production want to know the real number that we can actually collect, not the artificial one that makes you feel good when you're chatting with friends. You can fluff your height, but don't fluff your production.   DAT Kristy (04:15) love that 100%. So we got the net production and then the collections,   Kiera Dent (04:16) you   DAT Kristy (04:22) dollar for dollar percentage. Obviously we want them to be 98 % or higher. And then on the flip side, where are we diagnosing? What's our case acceptance? And so many people just look at the percent of case acceptance, but I also want to look at the dollars of what you're diagnosing because is it enough to reach your goal?   you know, where's your profit point at and what do we need to hit? Because we can celebrate 100 % case acceptance, which I don't think anybody ever has 100%, but you know, if you're getting 50 % case acceptance, which is still a very good percentage, 50 % of what? If we need to hit 150 every month and we're only hitting 100, it's not enough to get us there. So those would be the main five KPIs that   ⁓ tell us the health of your practice, right? And go ahead, care.   Kiera Dent (05:18) I   was gonna say, and Kristy, as you said that, diagnosing, don't think people realize is as important as it is. For whatever goal you wanna hit, there's a industry standard that you need to diagnose three times what you wanna produce. So if you wanna produce 100 grand, you need to be diagnosing 300,000 minimum to be able to get there, and you better hope you've got a great treatment coordinator who can close. And this is actually like...   I'm gonna like give a little secret away that we'll see if people are smart enough to pick up on in future years. This is the number one thing I actually look for in a consultant. I look to see, do an interview, we give them some stats and if a consultant cannot pick up this practice like without fail, they come in and they wanna talk block scheduling, they wanna talk other things. But I need a consultant to be able to see that a lot of times the reason a practice is not hitting their goals is due to a lack of diagnosis. And another reason we do that is because   Kristy and I are not dentists and we're not here to tell you how to diagnose. We're just here to help you see that based on industry standards and what you should be diagnosing of a healthy practice. If you're not getting enough diagnosis and doctors, you've got to hear this. If you are not diagnosing enough, this is a doctor issue and we're not saying to overdiagnose, but you have to diagnose enough. If you're not diagnosing enough and there's not enough treatment coming through, your practice will not grow. And that's not your team's fault. That's a you problem.   And so making sure that you, your hygienist, you use AI, but Kristy, I'm so glad you brought that up because production collections are always easy. But what impacts that, like you said, is the diagnosis, then the case acceptance, the new patients. And that's where it says lead and lag. Like everybody's looking at the lag of production collection, but it's like, what did we do to get there? And Kristy, I love that you bring these five things up every single quarter, every single, like twice a year with your clients, because people don't realize your bank account is a lag measure.   of what you've been doing in the practice. And then like another one is your overhead and what are you spending? Because if those things are in check, but we're spending everything we're making, we're not saving for taxes. Well, yeah, that's a real fun moment. Your bank account's really gonna look bleak, even if everything's working in the practice. So I really hope people take note because it's such a good thing for people to be aware of.   DAT Kristy (07:09) .   Absolutely. to that point, Kiera, like so many people think if that number isn't where they want it, let's go get more new patients. And then they want to spend more money on more new patients. And nine times out of 10, this is exciting time of the year because we're halfway through the year. Take a look at what you did treatment plan. I mean, I see a lot of practices, you know, let's for easy math, they're diagnosing a million dollars and we've closed 500,000. Holy cow. Even if you captured, you know,   percent of that difference like what would that mean to your bottom line and this is a perfect time to take a step back and go my gosh we have five months left in the year what would that look like break it down chunk it down to simple   pieces that your team can digest and you guys have fun with it. It's all about getting patients healthier. Let's face it, you're not diagnosing things patients don't need. So let's go get it. Let's get our patients healthy and gamify it. See one more crown a day or one more implant a month. What is it? Right?   Kiera Dent (08:35) Yeah. And Kristy, I think something you do so well that I hope people heard is you're not going for the big gains. You're going for the little like squeeze the juice, like get the last bit of toothpaste out of the tube of toothpaste. And I don't think people like that's not sexy. It's like, hey, I heard this podcast that I'm supposed to like go look at these small things versus we're getting all these new patients and we signed up for marketing. Well, but like this is where the elite practices shine. This is where the like really superior   Practices go people are like here. How do you do it? How do you guys like add? 20,000 40 that I Kristy I was looking at some of your stats girl. You're like, like I said, I love a good hustle and some of your practices you're adding like 50,000 a month to their practices and that's Incredible and people like how you do it Kristy's literally telling you it's through squeezing the tube of toothpaste in these small little moves that actually are not that hard going and getting new patients and signing up for marketing and all that that to me is actually hard fixing your diagnosis   getting your whole team on board, looking to see at what our production collections are, making sure our collections are tight. Those things are way easier. They're not as fun, they're not as sexy, but way easier than having to go like hunt and fish for new patients, even though it's way more fun to tell people you signed up for marketing. It's not fun to be like, yeah, we got a new billing thing in place. Like we got our AR fixed. That's not fun to admit, but it's way fun on the bank account and the profitability side too.   DAT Kristy (09:58) Yeah,   100%. And again, ⁓ so going back to the new patients, they want to spend more money to get it. But then have you looked at like, how are we answering the phone? How are we capturing the patients that are calling? Maybe you really don't need to spend any more money to cap, you know, they're coming in, we're just not capturing them, you know, and I'm always a fan of, you know, there's the internal marketing and external.   everything Fred Joyle said it best right everything is marketing we are marketing so get real intentional and get in relationship with your patients figure out what they want and tie their care back to it you know   Kiera Dent (10:39) Mm-hmm.   Yeah, I think it's brilliant. And I think it's like you said, everything we do is marketing. And so if we realize that and so many people want external marketing, and I think to me, the reason people want external marketing, and I'm not here to say not to do external marketing, I think it's a, it is a piece and a part of it. But I think it feels like a diet pill sometimes, like, let's just let's just throw money over there. And let's hope it fixes our problems. Let's out produce our problems rather than fixing our problems. And I really want people to realize like,   elite business ownership and being part of the elites, and we're not talking big practices, there's no right size to it. That all comes actually from doing these small little things and internal marketing, once again, is so good. These patients already love you. You already have a base of people that love you. And if you treat those people really well, rather than constantly going to try and swoop and get more people in, those people then refer, they refer better people to you.   It's easier. I have a practice and it was wild. They're like, Kiera, we signed up with marketing and we're trying to get it. And again, this is not a bash on any marketing companies. It is definitely necessary. ⁓ but they're like, but we're just not getting more, more new patients. Talk to another client. They're like, we, we just signed up with a marketing company and it's actually gone down. And I'm like, well, tell me what were you doing before to get patients? And they're like, we were at the church, we were in this magazine. And I'm like, well, get back in that because it was, it was showcasing the good things you're doing. It was being this like,   more B2B, it was being more connected rather than just trying to go for the masses and it's wild because internal marketing can be so much more effective if done right. And like you said, be in a relationship with your patients and know what they want. And great Google reviews, great Google reviews are your fastest, easiest marketing. So pay with Swell, like let's throw another plugin for Swell. It's been a few months since I put them in.   Go to Swell, SwellCX.com. Tell them Dental A Team sent you. Literally Zeke and I met when he founded the company. So you still get like founding prices, because that was the promise he and I made that you guys would get that. But honestly, just get your Google reviews up. Save the money. I don't know. Kristy, you and I are such birds of the same feather. That's why we're KitKat over here. We just think very similarly. And I think that's why we get very similar results as well.   DAT Kristy (12:55) Yeah, I think that the other big thing here is to recognize so many people are afraid of numbers. The members just start to tell a story and what we fail to realize is there's a system behind every one of those numbers. And if the number isn't where we want it, we need to pull up that system and figure out the system's a recipe, right? It's our cookbook. If it's not where we want it, then let's go back and figure out, did we mess up the recipe? You know, or   is the recipe, we're following it to a T and we just need to change up and find a new recipe because it's not getting the result. So ⁓ I love digging into those numbers because that tells us where we need to focus on this quarter to get the results we want.   Kiera Dent (13:40) And I really love that you said numbers just tell a story and there's a system behind the number and this makes it so much easier like going back There's a podcast I did a little while ago where I talked about the yes model and Dental A Team to help you say yes to more It's focusing on you as a person your vision which Kristy alludes to like are we on track or not for that vision and then E stands for earnings and profitability and S stands for systems and if you put them in that order So you've got your vision then we look at the numbers just like Kristy said   then you put into place the systems based on what those numbers tell you, it becomes a much more manageable and easier to digest process rather than being like, I need all the systems. And it's like, no, no, no, you just need the systems based on what the numbers tell you because I'm sure you're doing a lot more right than you think you are.   DAT Kristy (14:25) Absolutely. And I also think, you know, it's a good time to take a step back and evaluate where you are on the culture scale too, right? Happy team creates happy patients and happy patients pay and refer. So it all goes hand in hand.   Kiera Dent (14:39) Good   thoughts on there. Okay, so what else do you go? You go through the production collections, diagnosis, case acceptance, new patients, lead lag measures. Then you move into, we on track, off track for our goals of where we're at this year? What are the things that we could do now to get there by end of year? Are they still relevant? Are we still on track? What else do you look at with your clients when you're doing these assessments, Kristy?   DAT Kristy (15:02) Yeah, well, I always like to start the year off with projecting where we're going. And so also calculating back to that. And you and I talked about overhead. If we take what our average overhead is for the year, are we on track for meeting that or not?   Right? Because we can project all day long. I can want to make $3 million, but this $3 million cover overhead expenses and our savings for the year. So always measuring back to that. And if we're off track figuring out how can we get on track, right? Did doctor take off more time or do we need to add in a Friday to get to goal? You know, those types of things. Or are you, ⁓   okay with where we're projected to land and you feel confident about that. You know, once in a blue moon, well, I shouldn't say once in a blue moon because you and I do get them up there, but you know, it also relieves them and they can maybe even take an extra week off or a few days off because they're ahead of goal. Yeah.   Kiera Dent (16:06) Totally.   And those are the fun ones. That's what we want. We want to be ahead. We don't want to always be behind. And I agree with you, Kristy. The offices that are ⁓ diligent and consistent at looking at these, we look at these monthly, we look at these quarterly, we look at these annually, we assess, we redirect. It's like, I don't know. I feel like what you do is there's a plane. I just flew back from Greece, which was a very long flight. And it was very fun. This is where I watched.   DAT Kristy (16:13) Mm-hmm.   Kiera Dent (16:35) so many of these shows of this very good looking actor. I thought I was like, how tall is this man? While my husband's sitting next to me, it's okay, it's all right. We're allowed to have a few celebrity crushes. ⁓ But on our flight back, it was like a 12, 13 hour flight home. And I think about if that pilot would not have checked to see if we were a few degrees off, I could have easily ended up somewhere else. And that's just by a few degrees. And so what I feel you're doing, Kristy, on these quarterly, these monthly, these annual check-ins is making sure   that we're still navigating towards Greece or towards wherever we're trying to get. And are we on track or like you said, do we need to do a small navigation at a Friday, change this, look at our spending to be able to end up there at the end of the year or like, are we so far off course? So we need to like correct a little bit and then get back on track for next year. But the hope is that we catch that soon enough because we're never gonna go in a straight line. It will never be perfectly across. There will always be hiccups, there will be turbulence, there will be.   things that you gotta go around, you gotta redirect places. But if we're constantly looking at it, we stay much more on course and charter to where we want to go rather than like hoping and wishing we end up where we actually set out to go.   DAT Kristy (17:43) Yeah, 100%. And sometimes it's also looking, where are we spending? Right? Is there something that crept in there? We talked about this before too, with, you know, the subscriptions or, I mean, it's funny because the very first doctor that   I remember him telling a story about an airline and I was just sharing this recently with a client. I think it was like American, you guys could probably Google it and find it, but it's back in the day when they would serve meals to everybody and this airline decided that they could cut one olive.   Kiera Dent (18:17) Hmm?   DAT Kristy (18:17) and it cut their bottom line by a ton. Like what is the cost of one olive? So where can we tighten the ship a little bit? Those things are kind of, again, have fun with it, gamify it. Get your team involved. Let them be part of the solution.   Kiera Dent (18:37) Yeah,   and Kristy, I love that because we talk about this olive, the FedEx trucks and then chicken nuggets. And going back to it, the black olive airline cut, it was one olive, saved them $40,000 annually. I just pulled it up to sea and it was on American Airlines. And Tiff and I talk about the chicken nugget, like they used to serve five chicken nuggets, which was the right amount. Well, they dropped it to four. Four is not enough, so now you...   Upsell to 10 and I'm like that's one chicken nugget. This is one olive and I agree with you Kristy for me This is the fun of business like how can I go find that one olive or that one chicken nugget Tim and I get really excited when we find a whole chicken farm. Like that's a good one I'm like, wow, that was that was like a really good idea or a whole salad But again, it's to cut costs but improve patient care. Like what are they? mean even today Kristy, Shelbi, Britt and I were going through our expenses in dental a team   DAT Kristy (19:25) Mm-hmm.   Kiera Dent (19:30) and we looked and we have Adobe and we still use Adobe for contracts. But Shelbi looked at it, we're paying 65 and we use Canva and our marketing team doesn't need all the entire suite of Adobe anymore. But that was something we put into place like five years ago. We've been paying 65 bucks every single month when we only need to be paying 19. Not that that matters. And so many people are just like, well, here it's 40 bucks. And I'm like, okay, you want to play a game with me? I'll play a game. It's 65 minus 20.   DAT Kristy (19:57) me.   Kiera Dent (20:00) Okay, so 45 times that by 12 times that by five years is 2,700 bucks that I've been overpaying just on a subscription that's doing nothing for our company that I could have cut. And I'm like, I know you might not get out of bed for 2,700 bucks, but I'm like, you find that subscription, you find this subscription, you find that one, all those little, do you think someone really was excited on American Airlines to save $40,000 when it's a multi-billion dollar business? But 40,000 here, 20,000 there.   DAT Kristy (20:26) Right.   Kiera Dent (20:29) 50 bucks here. also think Kristy, to me, it's the discipline of auditing, of looking. It's more than I think the olive or the Adobe subscription or the chicken nugget. It is the constant innovation to look, to be the most savvy business that we can possibly be. And then we flip to the other side and give the best service that we can as well.   DAT Kristy (20:51) 100 % I agree with you, Kiera. Yeah, it's just those small incremental things. And it's about being intentional versus doing it by default, right? Let's do it intentionally so that when we get to the end, there's no surprises.   Kiera Dent (20:52) you   love that because I hate surprises in December as a business owner. Oh, I used to dread December's like and it's a great time to travel. It's a great time to hang out with family. But I used to cry like beginning of December, it was tears every single year. And then by the end of the year, I was exhausted. had nothing left for family and it's supposed to be such a fun time that I agree with you, Kristy. It's like no tears. The projections are there we were prepared. I don't know there really is a saying like if you are prepared, you will not fear and I'm like, it really is that case and also   Like CPAs, I'm gonna rag for a second. They rag on consultants. This is a love relationship we have with CPAs and consultants. I get so annoyed that like CPAs don't tell you till December. And I'm like, no, have the meeting in July. Have the meeting in October. Figure it out because you still have time to pivot. And that's what Kristy and I wanted to come on today is there's still time to pivot if you look at these items, you look at the things we're discussing, you look to see what can we do. There's still time. It's like, we're not at the 11th hour.   hoping to try to make up time in such a short amount of time. call your CPAs, find out where you're at on your tax liabilities. Are you on track for saving that? There's so many times that we have our meeting with the CPA and he's like, Kiera, I need to up and increase and start cutting. And I'm just annoyed every time, but I'd rather do that over the course of six months rather than one month, because I still have time to make that correction with it, not hurting as much as it could.   DAT Kristy (22:30) It's so true, so true. And the efforts to get there are a lot smaller when we can dilute it over five months versus two weeks, because we didn't look till the end of the year.   Kiera Dent (22:42) especially the two weeks in December where we're not producing so we're not even collecting and we have to pay more. It's just a really like nasty path. So I'm like, no, no, no, just don't plan for December. Have that be your gravy slush time. Get it all done in 11 months. But like even that kind of thinking, Kristy, I don't think is common. I think it's very abnormal to think, well, if my December is only going to be two weeks, why am I banking on that as a full month? Why don't I bank on? And this is back to mine and Kristy, like we love the projections. We love to think of like   DAT Kristy (22:59) No.   Kiera Dent (23:12) How could I get this done in 11 months? How can we give you vacations? How can it be done in this many weeks? And that's something, Kristy, I really do feel like it's the Kit Kat Club over here. Like we really do think in such a similar way, but I want you to realize like this is how Kristy and I are able to throw gains. We're able to help practices get to where they want to be, but also with it being easy, happy teams, happy culture, not a lot of stress, ⁓ and just kind of doing the small minutiae things that actually make insane gains.   for a practice. We help find the olives, Kristy. Every so often we might get a tomato, but it's the small olives that actually make the huge impact for a practice.   DAT Kristy (23:42) Right? Yeah, let's get the olives. Yeah.   100%, 100%. And hopefully we can show it's easy. It's not hard. It truly isn't hard. It's one patient at a time and just capturing a little bit more.   Kiera Dent (24:03) Yeah. And then Kristy, I think it's really fun what you do for your clients too, is you show them the ROI that you brought to them through AR, through production, through overhead savings. So that way a client, regardless of their bank account saying, can literally see that in the course of working together, this is what we've been able to accomplish together. Because I think as a business owner, it is so easy to forget like what it felt like when I couldn't lift 20 pounds, now that I'm lifting 50 pounds.   Like it's so easy because 50 pounds becomes your new normal, but you're like, no, no, no, no. Remember how we started and you couldn't even lift like five pounds. Then you got up to 20, then you got up to 50. I think it's very easy for clients to forget where they started because their new norm is where we've grown them to.   DAT Kristy (24:48) Yeah, it's so true. mean, you know me, I love analogies and it's almost like your periopatient that's been coming in every three months and now they're healthy and so they want to push it back out and it's like you forgot it's this effort coming every three months that's gotten you healthy and the minute we change it, things start to slide, you know, so. ⁓   Yeah, mean, hopefully, hopefully we can always show that value in it. They still have to do the boots on the ground hard work, but you know.   even Tiger Woods has a coach, right? And that coach can see around corners to see things a little bit faster maybe when things aren't moving the same. You your swing's off, what's happening, what's going on, you know, and to keep you back on track. it's fun, it's fun partnering with clients and being able to see that and course correct and help them achieve their goals.   Kiera Dent (25:43) ⁓ I love it. Kristy, I agree with you. And I think that that's why we have the passion for consulting. We have the passion for practices. We have the passion for wanting you to strike. It's crazy because like, I don't know, we have a tagline, which marketing told me I need to get rid of because it's more about me than it is about you. And it does not make sense to me. ⁓ where it says like your success as a practice is truly Dental A Team's passion. Like this is what gets me and Kristy up out of bed. This is what makes us want to get on a podcast and share with you is   you being successful, you getting your dreams, you hitting these goals is what we are obsessed and so passionate about. So I think it's so fun. So I'd say, Kristy, if practice is listening right now, what would be kind of like your bow on our podcast today that you'd say like, okay, from everything we've talked about, what do they take away? What can they go implement? ⁓ Because sometimes it can feel like, well, what's my first step to be able to get on this path of slight course corrections to get to my final destination with ease.   DAT Kristy (26:42) Yeah, well first off, if you haven't figured out your goal, maybe look at what you finished at last year and at least strive for 10 % above that because we know that that's at least keeping up with inflation. Again, I don't know if that's meeting your overhead needs, but at least it's a good point. And then reverse engineer it. See how far you're off track from that for the year.   and ⁓ what's one more day or one more thing every day. Hopefully you're doing some sort of morning huddle and ⁓ inside of the morning huddle, everybody has a part to play, right? So admin, look, is there any balances that need to be collected?   ⁓ patient wise in doctor's schedule, is there anybody that could come back in through hygiene? Hygiene, if we have undiagnosed treatment and we know there is, because we see those numbers every day in morning huddle and it's almost like crazy alarming the amount. Usually it's more than what you're even producing for the day. So, gamify it and try to turn those patients into healthy patients by converting their treatment. ⁓   know just those simple things right there is going to make a big difference to your year end.   Kiera Dent (27:55) I that. I love it, Kristy, so much. And I love that you have the passion and the love. I love that you will also sit down with your clients. And I think that that's the discipline and maybe like the fast track of using a consultant is, Kristy, you prepare these for your clients. You think about it. You're looking down the line of things they're maybe not even considering doing. They're not thinking about midway. How are we doing? What are our projections? Are we on track? Are we off track? Where are we at? And I think having a consultant, like you said, with even Tiger Woods,   looking around the corner, looking down the line. Kristy and I are both like, we're watching the clock. We know we only have so many more months in the year. Where are you at? How can we make sure that we're constantly keeping you on track to get to your goals? Where maybe you're just having a fun summer vacation or you're just coming back. Like we know that that's our job is to be looking down the line for you, watching out for you, projecting for you, course correcting with you. ⁓ Even when you're in the day to day problems. And I think Kristy, that's just a   a shout out to you and a shout out to consultants because this is why we do what we do. So if you, if you are like most business owners, including myself, when I first started and you hate numbers, that's why there are people like Kristy and myself that exist because we love to get into the nitty gritty. We love to look for those olives. We love to help you go do the dentistry and we're going to sit here and help make sure your business and your team and your practice is flourishing. So that way the hard work you put into being a dentist pays off for you in the end. So Kristy love this, love what you do for our clients.   Love being the, the KK Kit Kat, whatever we want to be over here. mean, it might stick. We might be Kit Kats for Halloween. You never know, but Kristy just super appreciate you and all that you do for our clients and for our company and you as a human being, you're just a gem. And I'm so freaking lucky to work with you.   DAT Kristy (29:28) Yeah.   Thank you. It's my honor and you know what? We're stronger as a team, I have to say. So no matter what consultant you have in our company, you get all of us. So we collaborate, we cheer each other on, just like hopefully you're cheering your team on. So happy to help.   Kiera Dent (29:49) Bye.   Kristy,   you said that so well and it is true. I see you and all the consultants like have little meetings on your calendars of connecting and chatting and I do agree. We all help each other out. We want all of our clients to succeed no matter who you're working with. So for all of you, if you're struggling or you're like, gosh, I really would love that help or just having someone, I'll just put our arm around you and like, we're here to help you. We're here to support you. We're here to guide you. We're here to look around that corner. Reach out, Hello@TheDentalATeam.com. And as always, Kristy, thanks for being with me. Thank all of you for listening.   and we'll catch you next time on the Dental A Team Podcast.  

Independent healthcare practices are at a critical crossroads. Based on original research from Tracy Cherpeski International's white paper "Unlocking Potential: A Business Blueprint for Practice Owners," this episode reveals the time crisis threatening independent practice ownership—and the surprising wave of change on the horizon. Tracy shares data showing that practice owners spend up to 35% of their time on administrative tasks, while 80% dream of a future with more strategic freedom. But there's hope: with proven time leadership strategies, practice owners are reclaiming 5-10 hours weekly and building sustainable practices that support both exceptional patient care and quality of life.  Click here for full show notes  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Episode Highlights  The shocking data on how much time practice owners lose to administrative work weekly  Why physician practice ownership dropped 13 percentage points from 2012-2022  The emerging wave of young and mid-career physicians choosing independent practice ownership  Dr. Noah's story: From drowning in admin work to reclaiming his practice and his life  The "garden sunlight" framework for understanding strategic time allocation  What's at stake if we don't support the next generation of practice owners  Proven strategies that help owners reclaim 5-10 hours per week  Memorable Quotes  "The biggest threat to independent healthcare practices isn't private equity buyouts or declining reimbursements—it's how practice owners are spending their time every single week."  "Medical school teaches you how to diagnose and treat patients. It doesn't teach you how to build systems, delegate effectively, or think like a CEO."  "Your time as a practice owner is like sunlight in a garden. If you spread it too thin across every single plant, nothing grows particularly strong."  "We're at an inflection point. And the question is: will these courageous physician entrepreneurs have the support, resources, and business knowledge they need to succeed?"  "Independent healthcare practice ownership doesn't have to be a path to burnout. With the right approach, it can be exactly what you envisioned."  Resources  Download the full white paper: "Unlocking Potential: A Business Blueprint for Practice Owners"   Register for the November 18th Time Leadership Masterclass (Open to everyone!)   Learn more about Thriving Practice Community membership.  Tracy's Bio:  Tracy Cherpeski, MBA, MA, CPSC (she/her/hers) is the Founder of Tracy Cherpeski International and Thriving Practice Community. As a Business Consultant and Executive Coach, Tracy helps healthcare practice owners scale their businesses without sacrificing wellbeing. Through strategic planning, leadership development, and mindset mastery, she empowers clients to reclaim their time and reach their potential. Based in Chapel Hill, NC, Tracy serves clients worldwide and is the Executive Producer and Host of the Thriving Practice podcast. Her guiding philosophy: Survival is not enough; life is meant to be celebrated.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy's LinkedIn  Business LinkedIn Page 

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Tosh Tudor's 'Tubefession' is another insane compilation of stylish tube riding from the Californian super grom. We unpack the various sessions and backstories behind the nine-month production that took in the day of the year at Teahupoo, an equally mind-boggling two day swell on the NSW South Coast, some psycho, bone-dry slabs in Sumatra, ice cold Ireland, and elsewhere. See omnystudio.com/listener for privacy information.

Dr. Len Tau, aka the Reviews Doctor, is on the podcast. With Kiera, he goes into the most critical nuts and bolts of making sure your practice stands out (or at least keeps pace with) online reviews amid AI. He explains jargon terms like ranking power and factors and velocity of reviews, whether or not you should actually be responding to reviews of your practice, and a ton more. Visit SuperchargeYourDentalPractice.com and enter the code RAVING to save $100 on registration for Dr. Tau's annual conference. About Dr. Tau Dr. Len Tau thrives on helping practices maximize their online reputation, marketing, and social media strategies. As a speaker, Len is known for his lively and engaging presentations packed with ready-to-use strategies. He regularly travels the country sharing his marketing brilliance and passion for practice growth with audiences. As a consultant, he offers practice leaders with real-world solutions tailored to fit their specific challenges and opportunities. Len loves to help doctors and their teams understand and implement successful online systems to build their practice. He currently serves as general manager of the Dental for Birdeye Reputation Marketing Software. Selected as one of Philadelphia's Top Dentists by Philadelphia Magazine, he continues to experience growth year after year in his fee-for-service practice focusing on general, cosmetic, reconstructive and implant dentistry. Following his father into the dental profession, Len graduated from Tufts University School of Dental Medicine and continues to pursue ongoing continuing education opportunities. He has had the privilege of serving patients for two decades. He is an active member of numerous professional organizations including the American Dental Association, the Pennsylvania Dental Association, the Academy of General Dentistry, the Eastern Dental Society, the Northeast Philadelphia Dental Implant Study Club, and the American Academy of Clear Aligners. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Kiera Dent (00:00) Hello, Dental Team listeners. This is Kiera and today I am so excited. This is one of my dear friends. We've known each other for several years in the industry. I'm super freaking pumped. I'm going actually be at his event next year in September. Little teaser. Stay tuned. He's got an amazing event he does every year in September. I have Dr. Len Tau. He is one of my faves. He is better known ⁓ as an authority in the dental consulting world, reputation marketing, and a practice growth. He's recognized by dentistry today as a top dental consultant for eight straight years.   He is the author of Raving Patients and 100 plus tips to 105 star reviews in a hundred days. Like this man knows how to do it. He's one of my faves. We really do collaborate on so many fun things. After 20 plus years in clinical practice, he now helps dentists nationwide, increase revenue, case acceptance and visibility. He leads the dental vision at BirdEye, hosts the Raving Patients podcast and runs the Supercharger Dental Practice Conference, which is the one I was alluding to that we're gonna be at next year in September, empowering practices to thrive in today's competitive landscape.   He's truly one of my faves. And today we're gonna dig into like, how do you get online reviews? But Len, welcome. I'm so happy to have you on the podcast. How are you today?   Dr. Len Tau (01:06) I'm good, thanks for having me, I'm excited to be here.   Kiera Dent (01:08) Of course. And this just came about because Len like, let's just do a little teaser. You're prepping full like steam ahead right now for your event that's coming up in September in Florida. ⁓ I love like the last time you and I were on the podcast, we talked about you in clinical dentistry. And then we reconnected after some time and you've left the chair, you're living your best life and you full blown gone into the event space. So just like, I know we're gonna get into like online reviews and how AI is changing that it's going to be just a really, really fun episode today. But tell us a little bit like   How is it going from like full blown dentist in the chair to now full blown events, like running these awesome events that we're super excited to be a part. Just kind of give me a little insight to that.   Dr. Len Tau (01:46) Well, it's been, it's been a lot of, a lot of fun. It's been very different, obviously, you know, for 23 years, I practiced dentistry, um, for about 12 of those, 13 of those who was full time. And then I went part time in 2017 until I sold and retired in 2022. Um, but one of the things I've grew up on in dentistry was going to dental events and, the big, the ones, the small ones, you know, all over the country and as a dentist first, and then as a vendor.   Kiera Dent (02:08) Mm-hmm.   Dr. Len Tau (02:15) Um, since 2013 or 14, so a long time in the space. know, one of the things that really hit me was that the events are not really put on very well. They're not, um, you know, whether you, if you're a dentist, there's issues when you're a vendor, there's issues. And I said, you know what? I want to change the game. And, um, one of my goals when I retired from dentistry was to start putting on events. So in 2023, um, in, in September, we did an event in Delray had 208.   Kiera Dent (02:25) Right.   Dr. Len Tau (02:44) Dennis there, 33 sponsors. was, first day was business, second day was marketing. Excuse me. First day was marketing. Second day was business. Had a 13, 14 speakers. It went off better than I could ever imagined. I then moved to the last year in 2024 to Scottsdale. And we were at the Scott Resort and Spa, which is a beautiful hotel and the event was good. It wasn't great. Definitely moving to different coasts.   I felt there was not as much, know, engagement, excitement about the event. So I, my family and my wife and I decided, Hey, we're going to do this. Let's have people come down to me. I live in beautiful, you know, part of Florida. we're having this year's event and the next three of them at super at, ⁓ at pure 66, a brand new hotel, ⁓ in Fort Lauderdale. It's literally half hour from my house, five miles from the airport, easy to get to. So this year event is September 26th and 27th.   Kiera Dent (03:32) Bye.   you   No.   Mm-hmm.   Dr. Len Tau (03:45) We've got 14 speakers, ⁓ mixture of business and marketing. So we've got people talking about social media, about content. We have people talking about saving money on taxes. We're talking about how to become a fee-for-service practice. ⁓ So a lot of different great content and top speakers, Steve Rasner, Paul Goodman, ⁓ Jeff Buski, ⁓ Richard, Rich Maddow. So some real, real heavy hitters. And then some people who people haven't really heard of, Melanie Diesel, who's new in the dental industry.   So, but I like to do it differently and my events are very high end. You come, you're going to see things you probably have never seen before. I give a ton of time to the vendors so the vendors love me because they make sure that they get integration or interaction with the attendees. So you're going to be speaking in 2026, same weekend at September 25th and 26th in 2026, same hotel, pure 66.   Kiera Dent (04:28) Sure.   Yeah.   Dr. Len Tau (04:40) We're ramping things up right now. We're literally a month out from the events. still have people signing up. I still have people wanting to reach out as sponsors. And it's, it's, it's, is the fun time for me. Cause when I'm done, I'm, you know, I get a couple of months of break and then I start promoting 2027 again. So ⁓ it's been a good time. I really enjoy it. And I find that I've kind of ⁓ created something that's very different and the attendees really enjoy it and the vendors really enjoy it. So if I can make everybody happy,   Kiera Dent (04:45) No.   Dr. Len Tau (05:09) That's all I'm looking to do here.   Kiera Dent (05:11) ⁓ and Len, I hope the audience, if they can't see it, they can hear it. I think it's so fun because I mean, I've seen you in different spaces in your career, in your life. And there is just this like giddy, like younger version of Len that I feel is emerging of like, it's like giddy boyhood, like excitement of I'm excited to put these on. I'm excited to do these events. And it just makes me so happy for you. And what I think I'm hearing is yes, attendees are happy. Vendors are happy. But I also hear that Len is very happy and to do something   in dentistry is just very, very fun. It's very exciting. And so we're jazzed. I'm really excited. I love good events. I love great time. I love to help. love business marketing. Everybody can take that. That's not Kiera's jam. Like I, that's why I wanted to bring you on. You guys are very good at marketing. You're very good at that space. but to talk about how to help people have their best lives to grow the practices that they want to grow. I think you and I are so synergistic in that. So we're super excited and I love, I mean, I'm not going to highlight the fact that there were   a couple of sixes in that is September 26 at Pier 66. You guys hopefully like, I like the alliteration. Don't put anything weird on it guys, but I do appreciate that you made it easier. September six and nines flipped upside down are a six. Like hopefully everybody can remember September 26, Pier 66. It'll be a good time in 2026. I mean, we got four lines, so we're okay. We've at least got four sixes, not we didn't end on three, but I really hope an exciting step. We'll make sure we put some info for people.   For this year and for next year, I think it'll be a fun time. Dental A Team will be there, so come hang out with us. ⁓ Len, I'm super excited. I will not spoil secrets, but a lot of the things he told me for the events, I will say he does put his heart and soul into it. So Len, excited about that. Thank you for sharing. Good luck for this year. We're gonna be rooting you on this year and next year. And now let's pivot. Let's go into like your jam. You're in BirdEye, you're in marketing, you're on online reviews. AI has come into the scene. Practices are changing.   I also will say, I hope everybody listens to you of their like succession story. You hung up the hand piece, but you are still full steam ahead in dentistry. And so I hope people see that like there is no path to dentistry. Like you just, it's a, it's a beautiful world that you're in. So let's talk though, online reviews, AI, how is this working? How do we make sure that practices are still being visible? Chat GPT is on, on the prowl.   There are clients signing up with us now that have found us on chat. GPT, which is so random. It's changing how people have been doing things. Walk me through. What are you seeing with these online reviews? The importance, how to bring AI in? Like, let's just kind of go in a rift on how practices can still be visible with AIs. Like just showing up to the scene.   Dr. Len Tau (07:43) So I wanna talk about chat CPT for a second. ⁓ I refer to it as my best friend. ⁓ It helps me edit. No, I haven't named it yet. No, I haven't named it. ⁓ you have?   Kiera Dent (07:50) Have you named it? I've got to just ask Len. Have you named? I have! Me and Chet,   I had a name and now her name is Wanda. I don't know why, I don't even know where Wanda came, but people are like, here, are you hanging out with Wanda again? Cause I agree. Like they're our best friends. So go on Len. I can't wait to hear what you name your Chet GPT cause mine is currently Wanda.   Dr. Len Tau (08:06) I'll have to, I   have to name it now that I have to think of something. ⁓ but no, I started using it. I'm like, this is really helpful and it's only gotten better. And, just to give you an idea is, ⁓ my wife and I, and my son, my son just graduated high school. He's literally just started his freshman year at, university of Florida on a free ride. ⁓ smart, smart ass kid. I'm very proud of him. But, you know, and I travel a ton, but I travel a ton for business and I made a commitment. I think I told you that,   Kiera Dent (08:25) Boo? Yeah.   Dr. Len Tau (08:35) during the summer when he was going away for school, I was not going to travel. So from March to literally next week, beginning of September, I haven't traveled at all for business. we did plan some really great travel for our personal lives. And one of the things we did was we had a cruise, a 17 day cruise to Europe. ⁓ And when I decided I did not want to do the excursions to the cruise, cause they're really expensive and you're with all these people. I prefer to kind of just go and tour myself.   Kiera Dent (08:44) It's awesome.   Dr. Len Tau (09:05) So I use ChatGPT in every city. And I said, I'm going to the city. This is what I'm going to get in. This is the cruise I'm going on. It got the cruise itinerary. And I said, I want to set up private tours in every city with different people. And it helped me pick the best tour guides. They referred me to a website called Tours by Local, which is an amazing website that you can meet people who are local that will take you around.   show you the city and it was amazing. It was amazing. So I thank Chachi PT for doing that because I wouldn't have known about half these things if I didn't do it. And in fact, one of the women, and actually the very first place you went to, which was in Split, Croatia, which was beautiful. I told her that literally that's kind of how I went down this road was I asked Chachi PT, what should I do in Split? And they said, you need to use this tour guide. She's the highest rated tour guide and has the best reviews on tours by local. like,   What's towards by local? And that started this whole thing. So she was, she was amazed to hear that. So, ⁓ I have been using Chad GPT for a long time, like I said, and even now it is people I know type in, know, get me to the best dentists in the area. And it's very much based on reviews. So you have to be a highly rated practice. you may not believe in reviews and if you do, think you're not smart, but you know, if, if you want to be at the forefront of where people are looking,   Kiera Dent (09:58) Yeah.   Yes.   Dr. Len Tau (10:25) You have to generate reviews in a significant amount. Velocity now, which is how often you're getting them, is one of the biggest ranking factors on Google, whether you want to believe chat GPT or not. ⁓ But you have to get reviews. You can't, you know, rest on your laurels and say, well, I have enough because you never have enough. Okay. And, ⁓ and you've got to let Google rank you high. And there's been a big discrepancy in the industry, a big, I don't want to say a misunderstanding.   Kiera Dent (10:43) read.   Dr. Len Tau (10:52) But I've been in the review space now since 2013, so 12 years. And in the past, dentists thought that if they get reviews, they're going to rank. And that's not the way it is anymore. If you have reviews, but don't pay attention to the other ranking factors, you actually don't rank well. And that's a problem. So, chat GPT AI is so important, but you still got to dominate Google. You still got to get to the top of the pages.   And that's really where the direction is going. and if you aren't there now and you are ignoring it, you're never going to get there. So I would love to talk to you about our list in instruct or educate the listeners and viewers of these ranking factors that they need, need to pay attention to, or they're going to be left behind when it comes to ranking on Google.   Kiera Dent (11:27) Yeah.   absolutely. And I'm excited for this too, because, I did notice that you've got to like, AI is just crawling the web. That's where it's getting, it's being taught. It's crawls it. It looks through all of it. And so agreed with you. have a lot of clients and like, we want the secret pill of marketing. And I might get your reviews up. Like it is constant and consistent that if you get those reviews up and you bring pieces to the table, that people literally like that's what's going to rank you higher. So I'm excited, Len to, to dig in deeper because it is like how   getting more reviews, but to hear that there's more beyond just the reviews really can help these offices like get the best bang for their buck, help more practices. And I'm like, it used to be when I first started consulting when I used to tell offices get to like 100 Google reviews. It is now I'm pushing people like five, six, 700 reviews that you need to be getting ranked into. And I don't know if you're seeing like a cutoff line or if it matters on that. So I'm really excited to dive into like, what are the rankings? What are the pieces? Is there a difference? But I'm like now   100 reviews, when I look at somebody I'm like, hmm, like if there's another dental practice that has maybe 400, 500 new clients come on, the first thing I do is I go look them up to see how many reviews do you have? And I'm shocked at how many dental practices actually are not showing up when I Google their names and they're like, no, no, care, we're here. And I'm like, but if I'm a prospective new client that doesn't work in your practice and I don't see you all the time and I just tried to find you and I'm looking for you.   How many patients who are not looking for you are not finding you as well. So yeah, take us away, and I'm super curious, very intrigued by this. It's fascinating. And I'll also say, because AI is new, feel like people got like a reset slate. Like, hey, you can actually get back into the game if you haven't been into the game, if you just start playing now. If you don't, I agree with you. I do think that you will unfortunately get obliterated without trying if you don't get into the game now.   Dr. Len Tau (13:28) 100 % so and I couldn't agree with you more. So the best thing to do here is if you're listening to this, I want you to go to a Google search and I want you to type your practice name in. Okay, so that's the first thing to do. Right.   Kiera Dent (13:39) and not in your office. Don't do it in   your office. Go somewhere else. Like try it somewhere else.   Dr. Len Tau (13:44) Right, well, and 100%, that's another thing is that if you're gonna look up your ranking specifically, you do not wanna do that from your office location, okay? Because you're not gonna get real results. You also wanna go into incognito mode or private browsing mode on your phone or your computer if you're doing that to check ranking. But this is not specifically about ranking. This is more about how you appear online. So go to Google and type in your practice name. Not your name unless it's the name of the practice, but your business name, okay?   Kiera Dent (13:52) Yes.   Mm-hmm.   Dr. Len Tau (14:13) and it doesn't have to be what's registered with the state board. It's how you, when you answer the phone, what you say, okay? Pennsylvania Center for Dental Excellence was my practice name, okay? So you wanna look yourself up. So these are some of the ranking factors that Google looks at. Obviously one of them is your total number of reviews you have. Definitely a ranking factor, but the total number has not been as important as some other factors as well. So.   Kiera Dent (14:20) Mm-hmm.   Dr. Len Tau (14:40) Average number of reviews in the industry right now is about 350. It used to be like 100 was the golden number. Now 350 is the average in the industry. So are you average? Are you below average or are above average? Okay, that's something to look at. The second ranking factor, which is even more important is the velocity of reviews. So how many reviews, how often you're getting them. Okay, so if you're getting once every two weeks, not enough. If you're getting them once every week,   Kiera Dent (14:46) Yes.   Dr. Len Tau (15:10) Not enough. You don't need them every single day, but two or three every single week is ideal. Okay, because you think two or three every week gives you eight to 15 a month times 12 months is 100 reviews a year, which is a nice number. Okay, so you have to have that velocity. All right. Third ranking factor is the total score, your average number of stars. So   I would like you to be anywhere from 4.6 to five stars. Okay. I don't think you have to be only five stars. think there's a negativity related to that. If you're only five star reviews, but I also don't want you to below 4.5. Okay. ⁓ And if you're at 4.3, 4.2, or even 4.1, another better review or two, and you're to be in the threes. And that's really where you don't want to go. Cause you lose a huge percentage of patients who may come in if you're less than four stars. Okay. Another ranking factor.   is the primary category. So how do you know your primary category? If you look under your Google, your name, will say right where the stars is, will say, hopefully dentist in your town or dentist in your county or dentist in your city. Okay. So your primary category should be dentist because we're a dental practice. Okay. If you're an oral surgeon, you may want it to be oral and actual facial surgeon. If you're an endodontist, want it to say endodontist. You don't want it to say dentist if you're a specialist. Okay.   ⁓ That's a big ranking factor and I'll give you an example. I, ⁓ my wife had some plastic surgery over the last couple of years and we were referred to that doctor. So we didn't need to search for him. We were referred to him. went in, we liked him, we used his services. ⁓ And of course, being a plastic surgeon, I talked to him about reviews. He now uses BirdEye, but he had me speak in an event that he holds down here in Boca Raton.   And I talked about this exactly. And I asked everybody, cause it was a small group. What is your primary category? And he goes, he said to me, literally, he says, I'm listed as a nurse practitioner. He wasn't listed as a plastic surgeon. He was listed as a nurse practitioner. So his categories were all messed up. So when you actually typed in plastic surgeon near me, he never showed up because his category was wrong. So primary category is a very important ranking factor as well. Now you also have to make sure your secondary categories are also. ⁓   Kiera Dent (17:15) No.   Dr. Len Tau (17:35) ⁓ under ⁓ are there as well as under the proper categories. So secondary categories, if you're a dentist, dental clinic, teeth whitening services, denture care center, orthodontist, if you're doing aligners, if you're endo, you're doing root canals, you can have endodontist. If you do periodontist, can do periodontist. You want to make sure you have nine secondary categories. Okay, if you don't have them, you want to add them.   Now, how do you add them? It's very easy. You go to Google using ChatGPT or anything and say, how do I add secondary categories to my Google business listing? Okay. It will tell you exactly like a recipe how to do it. You need to add those secondary categories. All right. And if you want help doing it, you can always reach out to me. The last ranking factor, which is really important is making sure that the practices name, address, and phone number is consistent. Okay. So just to be clear, most   website companies do not do local SEO. They do website SEO, which is making sure the website is SEOed so the website ranks higher on the organic rankings. We're talking about getting the Google business page ranking higher, which the website companies are not focused on. So when it comes to the name, address and phone number, is it consistent? You have to be consistent. And this is a Google requirement.   It is not a patient thing. It's not a me thing or you thing. It's a Google requirement that this data is consistent. So the name is obviously important. So if you have the and or the ampersand, you may find things inconsistent. When it comes to the address, if you have, you know, South State Streets, Unit 510, you can have South or S, you can have Street or ST, and then you can have Suite, Unit, Number, or STE.   All these variations need to be consistent. So one of them has to be done and one and stuck with. And then if you are using a tracking number for whatever reason on your Google business listing, you may find your inconsistent there as well. So when you make everything consistent and you get a higher velocity of reviews, guess what happens over time? You rank higher on the maps. And when you rank higher on the maps, you get more visible for patients to find you. So that's where the secret sauce is. And   Not that this is a sales pitch about BirdEye, but that's exactly what BirdEye does. BirdEye does those. We check all those boxes for you. And then what ends up happening is a practices get more reviews. But more importantly, when they ask patients how they find them, they're going to see that they found them because of their ranking online and the reviews drove them to the practice. So that's how this whole thing plays a role in getting a practice more visible and credible.   Kiera Dent (20:06) Thank   Wow. So I was over here like taking a lot of notes, which I really loved. I love the number, the 350 at the average, the velocity, like three to five per week you were saying. It doesn't need to be an everyday, but I do agree like them consistently coming through the total score, the 4.6 to five primary category, secondary category, making sure we have nine. And then you were talking about like the practice name, phone number, all of that has to be consistent. So the addresses have to be the same. And that's going to help you rank higher.   Did I miss anything? Those are my notes, Len. And I'm just curious, like, did I catch them all? Because there was a lot of pieces to consider. And then I have some follow ups as well. So like, did I miss anything in that list?   Dr. Len Tau (21:02) No, I   think you got it all there.   Kiera Dent (21:06) Okay, so hopefully that was a good recap for everybody. If you were listening, I tried to like summarize everything he said, because I really feel that those are super valuable pieces to know. Now, Len, there's a couple of things that happen and I'm very curious of what you've seen. Maybe you know, maybe you don't know. It's just a riff for me genuinely curious over here. Does it impact for the business to respond to the reviews? Because I know there was like a big misnomer out there like for a while, like you have to respond to every single review that helps you rank higher. What's the   What's kind of the lay of the land right now responding to the reviews that come in?   Dr. Len Tau (21:39) So there's been a big push over the years to respond to reviews. And there's also been those naysayers who don't want you to respond to reviews. So I want to make this very clear. When you respond to a review and you acknowledge them as a patient, you are technically violating HIPAA. Okay. Now by the letter of the law, if you do that, you violated HIPAA and can be in trouble. Now in all the years I've been doing this, I've only seen one   Kiera Dent (21:49) Mm-hmm.   Dr. Len Tau (22:08) example of a positive review being responded to and the dentist got in trouble. Okay. So if someone writes a review for you and it's five stars and you say, thank you so much for your feedback. We were glad you had a great experience in our practice. Okay. You technically violated HIPAA there because you acknowledged that they came into the practice. I don't think you'll ever run into any problems with that. I don't, I've never seen any instance when a, when a practice has got into trouble. But again, by the letter of the law, it's a violation.   Here's where the person ran into a problem. Okay. So the review in question, the patient wrote, I'm so happy with my appearance after I went to so-and-so's dental office. I think they were in Texas. The dentist responded, we're so happy that you, thank you so much for your review. We're so happy that you loved our magic needles. Okay. So it, from what I understand is the patient had Botox or   dermal fillers placed and that's what they call their magic needles. So the patient wrote, wrote a letter to the practice saying, I didn't appreciate you letting the world know that I had Botox done and asked for the review response to be taken down, which the dentist immediately did. Took it down and apologized, but it really pissed the patient off and the patient sued the dentist and won. Okay. Because the dentist went out of their way to   Kiera Dent (23:08) Mm-hmm.   Right.   Dr. Len Tau (23:33) you know, release private information that wasn't supposed to be done. So in that case, you shouldn't be doing that. Okay. Now on the same note, I would be very careful responding.   Kiera Dent (23:37) Mm-hmm.   Dr. Len Tau (23:45) to a review that's left by a negative, a negative review that's written by a patient. I would be very careful responding publicly to that because it's very hard to respond without violating HIPAA. So a simple response like, we're sorry to hear about your experience. Please contact the office to discuss the concerns as we're unfortunately unable to comment due to HIPAA release privacy stuff. That's fine. But.   Again, I just not sure it's the best thing to do. So you have to be careful with negative reviews. What it doesn't do is we really haven't found any relationship between responding and ranking. Okay, so you have to, I always leave it up to the people to respond. I like using AI to respond as well, because I think it comes up with HIPAA compliant and really good responses. ⁓ But you have to decide what you want to do for your own practice.   Kiera Dent (24:16) Mm-hmm.   Interesting.   That's actually really helpful to know. ⁓ Okay, good feedback for people to ponder and decide what they want to do on. The second piece is   some people lose their Google My Business and they're not able to be found. ⁓ And I don't know if you have reasons why. I don't know if it's from like a name change or it's inconsistent. So like a lot of offices have a lot of reviews, but when you go to search them, they're hidden on Google My Business. Like it will show up on the person's side, but nobody externally can find it. Do you have any ideas of like what causes that or what offices can do if they're struggling with that?   Dr. Len Tau (25:11) So I want to clarify that what question you asked there. I'm sorry to ask a question when you asked the question was when you say that you're saying that when they search for their Google business listing, they can't find it or when someone is searching for the office, they're not visible on the maps.   Kiera Dent (25:15) Hey, that's okay.   So when they're searching, so if I just go into Google and I type in like my perfect smile, the website might link, but the Google My Business with all, and they might have like 150 Google reviews, like it might be, like they've got them all and the office can see it when they like log in as like, this is, you own this, but they've lost it and it's no longer visible publicly. Do you know what causes that or how they can get that back? It's okay if you don't, I'm just genuinely curious. Cause I know some offices struggle with this, especially with like name changes of practices.   going through different ownerships. ⁓ Some of them have told me it's like when I changed the name of my practice, it no longer showed up. Like we have all these reviews, but we're not showing up. Do you know what causes that or how practices can get back being visible?   Dr. Len Tau (26:02) Yep. Now that you   asked it that way, so that usually means that your Google business listing has been suspended. And if you can't find it on search, but you see it, means it's suspended in most cases. Name changes, address changes, other things you do can cause it to be suspended. There are, if you look up on use chat GPT, ⁓   and say, why is, why can your Google business page be suspended? There is a list of different reasons why it can get suspended. ⁓ if you're getting reviews the wrong way is a big one. So, like you should not be incentivizing for reviews. And I'm talking about incentivizing the patients. You shouldn't be getting reviews in your physical office space because there's IP address conflicts and location services on the patient's phone. So if you're doing that, not only will you can potentially lose reviews, but you can't get it suspended, but you can look on.   Kiera Dent (26:37) Mm-hmm.   Dr. Len Tau (26:55) on chat GPT or Google and just say, what are the reasons that your business page can be suspended? And they're there. So usually you have to ⁓ re-approve it or re-verify that page. And there's certain things you do. You'll have to take a video of yourself in front of the practice, showing the address, showing the name of the business on the door. So there's things you will have to do to get it over to Google. So they'll re-verify you. And then once it happens, there's a good chance they'll unsuspend the listing. But that happens for that reason.   Kiera Dent (27:24) Gotcha. Okay. That's super helpful because I know a few offices have struggled with that. So was just curious for that. All right. This has been so helpful to figure out rankings. It's been helpful to understand. ⁓ My last question as we wrap up today on reviews has been so helpful, Len, is how do offices go about like, what are your recommendations? Yes, bird eye, swell, podium. Like there's a lot of review in Weave. I do, I usually recommend using an external one outside of things. think that they like, if they're just, if that's what they do, they're going to be experts at it.   But how can offices ethically and appropriately, like obviously great patient experience, but how do they increase these Google reviews? What are some of the best tactics you've seen to help these offices out?   Dr. Len Tau (28:04) So being biased, I mean, I'm a true believer in BirdEye because we help with the reviews and the ranking part. ⁓ Swell, which is a great product. know the guys who swell really well. A lot of their doctors don't rank well because they don't focus on the listings part of it or the ranking part of it. ⁓ I'm not a fan of Wee from a review perspective because they swell BirdEye and Podium, make it very easy. Weave doesn't. It's just the way we do it with our three other products. ⁓   I always say this, you can get reviews any way you want. The most effective is gonna be use some software, simple as that. But it all starts with the practice and it all starts with, I like to create a reputation culture in the practice, which means you know that every time a patient comes in the practice, that they're going to be evaluating you and reviewing you potentially. And you've gotta be on your best behavior, you've gotta put a happy smile on your face, you gotta treat them like they're the...   Kiera Dent (28:40) Mm-hmm.   Dr. Len Tau (29:00) king of the world, okay? You gotta roll out the red carpet. And if you don't do that, they may write a bad review, okay? But if you don't create that reputation culture, I think it's gonna be hard to get the practice to really accelerate the reviews. So creating that reputation culture using great verbiage skills. I love calling it feedback, not a review. If you call it a review, it sounds like you're begging for it. ⁓ The feedback conversation is much more comfortable to have. So, you know, it's an interesting situation, but if you don't ask, you don't get.   So you've got to ask. I think if you ask and you combine it with a really good software, you'll get a really good number of reviews. If you don't ask, you don't get. It's that simple.   Kiera Dent (29:30) Mm-hmm.   Yeah.   ⁓ well, that was so great. I appreciate this so much. And it's fun to hear about how AI is helping. It's fun to hear about how you still have to be great on Google. So ⁓ I just appreciate you. I appreciate you being here. I appreciate the knowledge you shared. appreciate for offices. I hope they take action and Len any last thoughts, how people can connect with you if they want more help on this. know ⁓ like truly in my opinion, this is the simplest marketing. Everybody wants to like sexy magic pill of marketing. And I'm like, no, it's like really great experience. Ask for the reviews, ask for the feedback.   like rank so that way people can find you I've had offices that had like three four or five new patients and they're like I need this marketing I need all these things which I'm not here to say not to do it but I will say great reviews will boost you very quickly so Len any last thoughts you've got how people can connect with you because it's been truly just an incredible episode today   Dr. Len Tau (30:26) So ⁓ I'm around the country a lot. So you can always connect with me in person if I'm at some of these events. If you wanna come to Supercharge, you can connect me there. SuperchargeYourDentalPractice.com You can use the code RAVING to save $100 on registration. ⁓ We also have some scholarships available. So if you do wanna come, you can reach out to me personally. So ⁓ my cell phone's all over the internet. The easiest way, if you have any questions, you want advice, you want help, I'm the guy to reach out to. My phone number is 215.   Kiera Dent (30:40) Awesome.   Dr. Len Tau (30:55) 292-2100. And my best email is Len, L-E-N, at drlentau.com, which is D-R-L-E-N-T-A-U.com. And you can email me, you can text me, you can call me, tell me you heard about me here and you need some advice. I'm more than happy to offer it to you. I do it all the time. ⁓ I love when people reach out to me because they know I'm an expert. So I do it kind of as a favor to people. ⁓ But no, you reach out to me, I'm happy to give advice.   Kiera Dent (31:23) amazing. Len, thank you so much for being on the podcast. I'm super excited for Supercharge 2025 and especially 2026. So everybody snag that. And truly, I hope you take action from today's podcast. This is easy ways for you to boost your marketing, be found and seen online. And Len, thank you for joining me today. I truly, truly appreciate you.   Dr. Len Tau (31:41) Thank you for having me, Kiera, I appreciate it.   Kiera Dent (31:43) Of course. And for all of you listening, thank you for listening and I'll catch you next time on the Dental A Team Podcast.  

In the U.S., there will soon be more people over 65 than there are under 18 — and it's not just lifespan that's improving, it's “healthspan” too. Unfortunately, the American approach to aging is stuck in the 20th century. In less than an hour, we try to unstick it. (Part three of a three-part series, “Cradle to Grave.”) SOURCES:James Chappel, professor of history at Duke University.Katy Fike, co-founder of Aging 2.0 and managing partner of Generator Ventures.Kristen Fortney, co-founder and C.E.O. of BioAge.Celine Halioua, founder and C.E.O. of Loyal.Kyla Scanlon, economic commentator.Andrew Scott, professor of economics at London Business School. RESOURCES:In This Economy?: How Money & Markets Really Work, by Kyla Scanlon (2024).Golden Years: How Americans Invented and Reinvented Old Age, by James Chappel (2024).The Longevity Imperative: How to Build a Healthier and More Productive Society to Support Our Longer Lives, by Andrew Scott (2024). EXTRAS:"Off Leash," by The Freakonomics Radio Network (2022)."Are You Ready for a Glorious Sunset?" by Freakonomics Radio (2015).