RED - The Marketing Podcast For Experts

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Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Subscribe to RED Podcast – The Marketing Podcast for Experts on Soundwise Click the icon below to listen.

Jason Van Orden had the first podcast dedicated to making money online and a huge business related to it. Then he walked away. He's still podcasting, this time with a show called Impact: How to Grow a Thought Leadership Brand and Business. Why make the jump? How do you make the jump? When do you know it's time to move forward to something new? We talk about these things and more on this episode of RED Podcast.   Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This podcast used to be known as "The Marketing Podcast for Influencers." Then the definition of "influencer" changed to mean people like Kim Kardashian. Nothing wrong with Kim Kardashian, but this podcast is for experts, not social media socialites and cable television stars. So the name changed... But I still look at "influencer" marketing techniques and it's still a topic worth talking about, even for people like you, experts and those with specialized knowledge. Why? Because "influencer marketing" can work for you. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

You've heard the saying, "People buy from those they know, like, and trust."  I'll also add, "People buy from those they agree with." And never has the "agree with" part of this been so prevalent. We've got a lot to have opinions on these days and we've got a lot of ways to find the opinions of others. You didn't sign up for Facebook to see what your friends in high school think about COVID-19 vaccines, but here we are... Which brings me to the point of this episode – everybody and his brother has an opinion when it comes to COVID-19 and how to handle it. And as somebody who travels, has to make a living, and maybe even does live events with a lot of people in close proximity, how do you handle this? I have some thoughts. But know no matter how you slice this, you're going to piss some people off. Are you ready? Jessica Kupferman runs an organization for female podcasters called She Podcasts. Next month, she's doing a live event with the same name in Arizona – a COVID-19 hot spot where they've put "anti-vaccine" laws in place. It's gotten messy. And it's arguably a dangerous place to be, so people are scared. Jessica is doing a great job letting the people who listen to her know what she expects from them if they want to attend her event as well as what to expect when they come. I encourage you to do the same thing, regardless on which side of the mask/vaccine debate you fall. Don't leave your people hanging, even if it make half of them angry. More in this episode... Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Joe Rogan has an exclusive deal with Spotify. Lots of people do. Is it worth it? Maybe for Joe Rogan, because he got paid a lot of money, but his guests aren't getting the boost from his podcast that they did previously. Howard Stern has similar things happen to him when he signed an exclusive deal with Sirius. I've got a few exclusive deals for my content. My book on podcasting has couple of exclusive deals – the ebook version is exslusive to Amazon and the audiobook version is exclusive to Audible. Worth it? I guess. I'll fill you in on how the numbers work and why I went exclusive in this episode. Then you can decide for yourself whether exclusive deals are right for your content. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

What happens if you say something that later comes back to be wrong? What happens when the stakes are so high that something you said (and believed) pulls you off the air? That happened to a nationally-known radio host and it can happen to you – it can happen to all of us. Thoughts on what to do about it are in this episode...

Expectations are fine for relationships, as long as the parties involved are on the same page. For example, I expect to pay for a drink at the coffee shop, but I don't expect to pay for one when visiting a friend's house. Things get messy if you think one thing is happening and the other party thinks something else. Unfortunately, this happens a lot in business. And you may be doing this without even realizing it. Recently I saw a message from Jeff Brown of Read to Lead Podcast about an experience he had with a situation like this and how he handled it.  Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

You've probably heard the saying about college professors, "Publish or perish."  Like it or not, the same could be said about experts. And fortunately, we're in a world where getting out information out to the world is easier than ever. But how hard should be push? In this episode, I share a story about something that happened just this weekend, at a podcasting event I attended with Dave Jackson from School of Podcasting. In this story, his "sale" just happened, because the customer was already pre-sold on Dave, even though the two had never met before. This is something that can happen to everybody, even you. But you've got to get confortable letting people know you exist. Want to do this via your podcast? Visit BigPodcast.com for help. Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

You take a risk any time you share a message, especially if you lean in to something. What happens if you say something that later comes back to be wrong? This happened to a local (but nationally-known) radio host. After months of posting anti-vaccination information and conspiracy theories about COVID-19, he got the virus. He's currently in the critical care unit of a local hospital, fighting for his life. It's a situation that we've all been in – we believe something (and act on it), only to have that "reality" flipped on its head. And, if you interview or work with other people, you've likely been in the situation of spreading the false beliefs of somebody else. In This Episode: The process of vetting podcast guests, guest post authors, and business partners When to kill an inteterview or partnership How close should a "values match" be when deciding who to work with? The Christian Pedophile (more info on this situation here) Going against guest or business partner opinions Removing "bad information" you've released Owning your past and making it work for you If you're releasing information to the world and want to keep on top of your reputation as well as make sure what you're saying is both accurate and helpful to your audience, listen up! Help Your Expert Friends Build an Audience... If you like RED Podcast, subscribe now (it's free) and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to have to weed through a lot of noise to get to something that's really helpful. To record this podcast, I use a program called Audacity. Although I've been using it for about 20 years, a new version just came out and I was looking for information on one of the new features. That's how I found Mike Adams' Audacity Bootcamp. This course changed my opinion of Udemy. It's an amazing value for under $20 and it shows the potential of the platform, for both students and creators. On this episode, I talk with Mike about how he used his knowledge of audio to create this course and what he's done to market it. If you've thought about putting your specialized knowledge online, you'll get a lot out of this. In This Episode: Getting started on Udemy Organizing your "big idea" into a course Putting your course together – what you need What people look for in a course Your teaching style One BIG course or several smaller courses? Which is better? Pricing your course on Udemy Learning as you go... How to get people to take a chance on a new Udemy course What to do if you get lost... Connecting with other course creators If you've got specialized knowledge you want to package and sell as an online course, listen up.  Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed: Point-of-View Consistency of Messaging (and just consistency) Leveraging Yourself (and your message) If you're been in your expert business for a while, or want to be, you'll get a lot out of this. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options. I'm still here, but there are certainly those times when I ask myself, "How much longer can I do this?" Last year, I decided to go through a year-long exercise marketer John Jantsch outlined in his book, The Self-Reliant Entrepreneur. When I was done, I booked him for this podcast to talk about his entrepreneurial journey and self-reliance, doing his business even longer than I've done mine. This episode has that conversation. Want to keep moving forward in your business? Listen up! Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

The beginning of the year is always a great time for self-evaluation, but right now, with a new President just taking office, is also a great time to think about "leadership" and being the type of leader that will help you to spread and be more impactful with your expert message. In this episode, I talk about two different leaders and how they're handling stressful events. HINT: One of them didn't handle things so well... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

On RED 280, I talked about how I've switched to jumping rope for my main cardio exercise during the pandemic. I'd have a little experience with jumping rope previously, but was still pretty much a beginner, so when I got my ropes, I started looking online for info on how to do it correctly. That's how I found Nate KG. I wasn't the only one. When COVID-19 hit the first time and gyms closed, tens of thousands of people like me were without a place to workout and, because there was a run on home fitness equipment, because it's cheap to get started, and because of people like Nate KG, many starting jumping rope. As you've probably experienced, once you follow an account on Instagram or YouTube, you start to see similar accounts. This is what happened to me when I followed Nate. And now I'm following 10-12 people whose primary content is about jumping rope. It's been interesting to see how this group of people interacts with each other and how each account differentiates itself. Also, how jump rope companies markets themselves through these accounts. The business of social media is what I talk about with Nate. We also talk about the parallels of growing a business and jumping rope, because there are plenty. Links To Things We Talk About: Nate's Instagram page Nate's YouTube channel Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

There are two rules all churches know (or will know soon enough). Both apply to your business. In This Episode: How to get booked for more gigs How to write a book (or several books) How to do more podcasts How to be a guests on other people's podcast more often What "they" don't tell you about having good cheekbones Links To Things I Talk About: The Business Of Church And Communication [RED 281] Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Your podcast, your book, and your "media" has a lot more in common with church than you'd think. And whether you're a public speaker, a podcaster, or a writer, you have a lot in common with a preacher and how he communicates. Wayne Geiger is a pastor, adjunct professor of speech, speech coach, and former morning radio broadcaster. And these similarities are what we talk about on this episode. If you want to spread a message, regardless of whether it's religious or secular, listen up. In This Episode: Keeping in touch with individual listeners (as opposed to “avatars”) Disposable content Introverted radio DJs and the problems they run into... Preparing for "showtime" Expectations of the audience (and how to deliver those expectations) Do Christian podcasters have it worse than secular podcasters? Do you really need a bigger audience? Not forgetting why you started your podcast Links To Things I Talk About: United Methodist Communications The Upper Room Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I'm back with a pandemic-related check-in...and also a new way of titling episodes. Want to hear from me more often? Try Build A Big Podcast or the Big Podcast Instagram account. In This Episode: When the bottom falls out Panic attacks From 250 dates per year to only 1 The "Cone of Silence" technique for claiming your space Doing the next right thing (even in hard times) The "Pandemic Opportunity" we all have right now Links To Things I Talk About: Helm Core Trainer Bosa Balance Trainer Dip Station Muay Thai Power Rope Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I posted some merch photos on the Big Podcast Instagram account and got a comment that this story would make a good podcast. So here it is. Branded merchandise isn't for everybody, but if you have the right audience, it can be a substantial part of your business. In this episode, I talk about how many "musicians" are known more for their t-shirts and other merch than they are for their music. I also talk about how you can easily as t-shirts and other merch to your business. Want an example? Big Podcast t-shirts Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This is a followup to my previous episode with Amy Broghamer. No matter how you cut things, producing a live event is difficult, but it's even more difficult right now thanks to COVID-19.  However, right now is also a great opportunity to jump into doing live events, if you're willing to commit now and wait until it's safe. More thoughts on the current "live event opportunity" on this episode... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In a way, my entire business was built on live events. As you can imagine, for somebody in the music industry, live events are extremely important to selling music, building connection with fans, getting the word out about an artist. I've produced around 2000 live events, not only for others, but for myself as well. Why? Think about this – a "live event" is basically an advertisement for what you do. But unlike a traditional advertisement, people pay you to watch it, it's interactive, and it's experienced with friends. Unfortunately, due to COVID-19 and not being able to safely get a lot of people in the same room together, the live event business isn't as easy as it was. But the good news is, because there are fewer live events happening right now and fewer live events being planned for the future, it's a great time to jump into the live event business. Let me be clear. You need to be safe. You need to take care of yourself and take care of the people you do business with. But this is possible, even in the current "pandemic" climate. For example, you could do an online event. Or you could start working on a live event that will happen after we're done with the current COVID-19 situation and are able to safely get in the same room. On this episode, I talk with Amy Broghamer about her first live event (done before the COVID-19 pandemic), how she filled the room, and what she's going to be doing with live events in the future. Because we haven't been able to safely be in the same room for the last few months, people are ready to do that...when it's safe. And if you want to be ready to take advantage of that opportunity, you want to listen to this episode.  In This Episode: Your first live event - what you need to know! Standing out in a crowded marketplace Longterm relationships with customers High-end customers who pay more money for the "same" service – how to charge more than your competition Getting through hard times in your industry Filling live events (including online events) What people are really buying when they do business with you The advantages of a small event How important is food at an event?  Links To Things We Talk About: Amy Broghamer Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Tripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous. For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, The New Man. Why wait so long to write a book? What does the book-writing process look like? When you have a successful business already, why write a book at all? These are a few of the things we discussed. And if you're thinking about writing a book to spread your message or promote yourself as an expert, you'll want to listen up! In This Episode: Being bigger than you really are Keeping grounded when you're kicking ass (not believing your own hype) Being put on a pedestal Trying to be liked (and how to work around this) Gurus who don’t have it all together Failure Porn Why books are important The process of writing a book How to decide what goes in a book (and what stays out) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

It's very common to get in a business, partnership, or life situation that was working for you at one time, but is no longer working for you. Plans change. People change. Then what? You can keep going in the direction you're going and get what you get or you can change things and get what you want. I found myself in this situation a few years ago. On the outside, things looked great and on the inside things were pretty great, but I knew something was missing and I wanted something different. But I wasn't sure exactly what that was.  I'm not somebody who tries to "optimize" every single element of my life, but I had a friend who started working with a coach and was having a great experience with him as far as doing something along those lines. I hired him also and it was a great experience. It helped me to get a grasp on where I was, where I wanted to go, and how to get there. That coach, Tripp Lanier, has a new book, This Book Will Make You Dangerous. In this book, he shares his philosophy for living a life (and having a business) that's enjoyable and works for you. This episode is about when you seem like you have things together, and you sort of do have things together, but you still can do better. If you're looking for "more" from your business, your relationships, and your life, this is the episode for you. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Remember when I used to have a co-host? Laurel isn't on the podcast anymore, but her impact is definitely felt on this episode since she was the one who introduced me to my guest, Nick Loper. Nick has a site and podcast called Side Hustle Nation, which helps people build small (and big) businesses during their non-dayjob hours. I brought Nick on for a couple of reasons: Side Hustle Nation is an "expert business" and I want you to see the behind-the-scenes aspects of it. He has some great examples of people making good money on the side, which I hope will give you inspiration to expand what you're doing in your main business and help fortify your income. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This is Part 2 of my conversation with the oldest podcaster I know, Zita Christian. I sat on this a couple of weeks due to what's happening in the US around Black Lives Matter and changes around the way we look at and talk about race in the US. I've talked about these topics in the past (Episode 242 is a good example), and I think it's important we talk about them, but right now, it's better for middle-aged white guys to listen when it comes to these topics. With that said, one of the things Zita and I covered on this episode is interviewing. As podcasters, I think our ability to interview and, through those interviews, help spread the messages of others, is one of the most powerful things we can do. So while this episode isn't exactly a statement on Black Lives Matter or the importance of better representation of different voices in podcasting, it has everything to do with helping to share the messages of those whom we'd benefit from listening to right now. In This Episode: Jumping into podcasting (and why it's important) Have a great marriage? You already have the skills to be a great interviewer. Why loud musicians get quiet with Zita Christian talks... Links To Things We Talk About: Ritual Recipes Black Lives Matter Big Podcast Blueprint Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I started working with Pro Tools. Don't get me wrong, I think Pro Tools is a great program for music recording. And the radio show I do is produced on Pro Tools (via an engineer, not me!), so I know why people like it. But it's not for me. When it comes to podcasting, I prefer Audacity. Still, it was a great opportunity, so I pressed on... As I was going through the process of getting more competent, I thought of a conversation I'd had with Zita Christian, the oldest active podcaster I know. In this conversation, she'd mentioned how her podcast episodes used to take several hours to edit. Then she got better...and quicker. When I was working on Pro Tools, I knew how she felt. The longer you do something, the easier it is to forget how long it took you to get good at it. And the more money you have, the easier it is to pay somebody to do what you don't feel like doing. Zita is at a place in life when she could easily pay somebody to do the "hard work" of podcasting. Instead, she's made the decision to jump in and handle things herself. Beyond that, she brings a lot to the table as a host who can connect with people. I sat down with her for a "mock interview" to show her how to use Squadcast, a software program used for remote recordings. But the conversation was so good and Zita has so much to share when it comes to creating quality podcasts, I kept asking her questions...and she kept answering them. This episode is part of that conversation. In This Episode: Starting your first podcast at 70 years old The "anti-guru" podcaster who introduced Zita to a podcasting legend Why it's good to have solo-hosting skills, even if you do an interview-format podcast Doing video when you need a haircut The best reason I've ever heard to edit your own podcast Links To Things We Talk About: Ritual Recipes School Of Podcasting   Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your "trick" as you age? Like Slim "The Hammer Man" Farman's feats of strength, you need to consider leverage. But you want that leverage working for you rather than against you. In this episode, I talk about how one industry used leverage to expand in unbelievable ways. Can you do the same in your industry? Yes. And the best part is that this works for you even in a "lockdown" situation. If you want to leverage your business and fortify your income and ability to get a message out, listen up. In This Episode: Making leverage work for you (rather than against you) "Stacking" your content, so your income and ability to communicate with people is fortified What to do when things come crashing down in your business (and hopefully doing it before things come crashing down) How to "do the work once" and continue to get paid for it Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman "Leverage Lift" Video Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

The audiobook version of Big Podcast was just released and to celebrate, the Kindle version is FREE today. THIS IS TODAY ONLY. Get it now before you forget. Click the icon below to listen.

Eric Moss has one of those jobs you've heard of but didn't think really exists – he's a professional strongman. You can learn a lot from him, especially when it comes to spreading your message via live events. If you're curious about what it takes to establish yourself as a speaker and book yourself, listen up! In This Episode: Bending a frying pan (with your bare hands) Breaking a wrench in half (or not) When to do when you're on stage and things go wrong Booking speaking gigs – the complete process The mindset you need for a compelling live performance Badass old guys with cool nicknames Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).  

You've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore." That's how I feel about producing live events. At least right now. There was a time when I was hot and heavy into producing and promoting live events – I've done HUNDREDS since starting my business in 1995. And even in the best of conditions, it's always a gamble. I had a college professor who had been in this business. He told me there was no greater rush than having a successful event, but no quicker way to lose money than having one fail. He wasn't kidding. In This Episode: A high-ticket event with a lot of money on the line A high-volume event with a lot of people coming A business where you got a big percentage of your money via public speaking Having 70% of your income vanish overnight – POOF! Have a live event coming up? You have options. Working with live event promoters during this time The best thing you can do is you're a speaker (or otherwise performing) at a live event Links To Things We Talk About: Terry Weaver The Thing Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I sat down with Terry Weaver, author of Making Elephants Fly, to talk about the business of live events, specifically the behind-the-scenes of what goes on with his annual event for creative entrepreneurs, The Thing. Then COVID-19 put us all in quarantine. It's a weird time to be in the live event business, but there is also a lot of opportunity for those with the right offer and audience. In this episode, Terry talks about how he built an audience for The Thing and discusses what it takes to be successful in the live event business. If you're curious about what it takes to organize a live event for your business and sell tickets for it, listen up! In This Episode: The business of Walt Disney Building an audience Getting people on a plane to come see you VIP tickets and how to package them Booking hotels (and other "live event" venues) Links To Things We Talk About: Terry Weaver WDW Today The Thing Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

A few days ago, something happened that caused my tongue to swell. What was it? Nobody knows. Not the internet, not my nurse friend, and not my nurse practitioner friend. Today I went to have it examined. They didn't know either, but they did propose a solution. Maybe. This episode has nothing to do with marketing, but everything to do with spreading a message...or not being able to spread a message in this case. In This Episode: Talking with a lisp Stuff you could be allergic to How cool I am Dying from your throat closing up Getting shot in the butt with steroids Links To Things I Talk About: Big Podcast Bulletin Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Research suggests dyslexics are disproportionately represented among entrepreneurs. Why? This is an episode about making the most of what you've got. In This Episode: click. click. click. click. Blowing an opportunity with my high school crush Jungle Love (It's drivin' me mad) Alcoholic salesmen Entrepreneurs with ADD Links To Things I Talk About: James Hayden Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Lots of experts throw out words like "transparency" and "authenticity" in an attempt to seem more relatable to their audiences. But it's neither "transparent" or "authentic" if your messages changes from what it really is to something different just because a mic is on, you're otherwise being recorded, or somebody else is in the room watching. Everybody has a thing. By that I mean, we all have something about ourselves we don't like or would like to change. And I'd argue that most people spend a lot of time denying that thing or trying to work around it. This is the stuff we don't share – it's the "secret" we hope nobody discovers. Then there are people who lean into these "secrets," not only acknowledging them, but using it as a foundation to build upon. James Hayden is one of those people...but he wasn't always. Today he writes and speaks about the one thing he tried to hide for years. This is a story about jumping in and taking control and your life. James Hayden has done that via public speaking. As somebody with a message to spread, even if public speaking isn't your medium, you will connect with it. In This Episode: How to "accidentally" start a speaking career Jumping in (even when you're scared) Getting comfortable with yourself Behind the scenes of a TEDx event Planning an effective talk that connects with people Links To Things I Talk About: James Hayden's Blog Dear World, I Stutter (James' book) Pedro Pena's My Stuttering Life (How James and I connected) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In the previous episode, I talked to Grant Baldwin, author of the book, The Successful Speaker, about the opportunity for experts, authors, and podcasters to spread their messages via speaking. Then COVID-19 hit. Now what? There's still an opportunity. And you may benefit by taking advantage of it. In This Episode: Is the "Speaking Opportunity" dead right now? (HINT: It's not.) How my speaking engagements have been affected by coronavirus (or fear of coronavirus) The best way to prepare for live speaking events (whenever they come back) A business lesson from the white-hot stock market of the 1990s  Scared of speaking in public? This may help you... The real reason meeting planners love speakers (it has nothing to do with filling seats) Why podcasting is better than speaking live (and how to take advantage of it) The problem with "be everywhere" marketing Links To Things I Talk About: The Speaker Lab Podcast The Successful Speaker (Get the audiobook free with Audible trial.) 30-Day Solo Podcast Challenge Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

Grant Baldwin knows the business of speaking. And after more than a decade of in-the-trenches work on the road, he's released a new book, The Successful Speaker, to help those who are interested in getting booked as a speaker. In This Episode: The "Speaking Opportunity" (and how to take advantage of it) Is speaking the best opportunity for you to spread your message? Who is hiring speakers? Five places to look... What speakers really get paid for Why "excluding" people will help you make more money as a speaker The power of celebrity Making what you do interesting to meeting planners, conference organizers, and others who hire speakers How to make money speaking for free How specific should your speaking topic be? Gary Vaynerchuk – how he built his speaking business (and why people hire him to speak) The story behind Grant's book deal Links To Things I Talk About: The Speaker Lab Podcast The Successful Speaker (Get the audiobook free with Audible trial.) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

We're in a new year and now that the "new year, new you" propaganda has quieted down, it's time to get to work to make what's happening in 2020 better than what happened in 2019. More, bigger, louder, and faster... Unless that's not what you want. It's not necessarily what I want, so I decided to revisit the last 10 years to consider what I liked about them (and what I want more of) as well as what needs to change moving forward. In This Episode: Taking live calls on Blog Talk Radio Writing a great book No Doubt, Bush, and Sandi Patty When you become the person you hated when you were younger The double-edged sword of comfort What Steve Jobs knew about making a decision Your house is on fire...literally. You just got robbed...literally. How to impress a cop Being a professional mannequin Turning pro Ignoring "red flags" When your wife calls you on your BS... When your dog interrupts your podcast... Embracing your past and using it to help you move forward Links To Things I Talk About: Build A Big Podcast - The Marketing Podcast For Podcasters Big Podcast - The Book Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

This is the followup to my panic attack episode. It's about what happened after I walked off stage, why things went down the way they did, and what you can do to make sure this doesn't happen to you. In This Episode: "I thought it was part of the act." A doctor's opinion What you think is happening isn't what other people think is happening Drinking beer at 10am No, you're not an alcoholic – have another drink! Why I don't get invited to the country club How country music gets made Links To Things I Talk About: My 11 rules for experts 10% Happier (Get the audio book free with Audible trial.) Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I had a panic attack today. On stage. In front of maybe 200 people. With three cameras rolling. This is an episode about what happened. Or what I think happened. It's hard to say for sure because I was out of it. In This Episode: Losing your voice onstage What happens when your mouth is so dry your lips stick to your gums Sweating your ass off in a cold room An out-of-body experience Not dying (but wishing you were dead) Dusting yourself off and getting back on the bike Links To Things I Talk About: Build A Big Podcast - The Marketing Podcast For Podcasters Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

I started RED Podcast on a fluke. It was actually a side project to help my wife (girlfriend at the time) build a mailing list and attract an audience for an upcoming book. I can't say we didn't take it seriously, but it definitely wasn't taken as seriously as I take it now. We did everything remotely from our individual offices, via Skype (even though both our offices were in the same house) and it was more conversational than what I've done over the last couple of years. Laurel recorded with our dog in her office and, on the early episodes, he was often interrupting. One of the most common questions I get from people who've listened to RED Podcast since the early episodes is, "What happened to your dog?"  This is the story of not just our dog, but two different dogs. And as an entrepreneur with an expert-based business, I think it's something you'll connect with. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.

My book, Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show, is on sale now. So if you've been on the fence about getting it, now is your chance to get off the fence. "RED 4.0" is coming soon. To make sure don't miss the relaunch, subscribe now via Apple Podcasts and you'll never miss an episode.

After almost five years, my book on marketing yourself via podcasting is here!  In this episode, I talk about my launch philosophy and why I'm not doing the traditional "Internet marketing" launch and what I've done (and what I'm doing) to get the word out about this book. In This Episode: The "Slow Burn" Launch How I took a book to #1 on Amazon (almost) Where I put my energy on "launch day" (it wasn't the book) The audiobook and why it's not out yet What's next for RED Podcast Links To Things I Talk About: Big Podcast Big Podcast - The Book Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

In this series, I'm taking you along with me with behind-the-scenes info detailing the creation and marketing of my book on marketing yourself via podcasting.  I'm one week away from launching. The print version is in my hands and the digital files are ready for distribution. In This Episode: Ingram's Lightning Source vs. Amazon's KDP Print – I run the numbers Lightning Source vs. KDP – Who has better print quality? A free layout tool for your Kindle books Why I did Kindle layout myself  The "slow burn" book launch How this book is already helping me to get speaking gigs (even though it's not even out yet) Links To Things I Talk About: Big Podcast Reedsy ACX Help Your Entrepreneur Friends Reach More People... If you like RED Podcast, subscribe now via Apple Podcasts and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).