Straight Talking shares insights, updates and useful bits and bobs on all things digital for national and international organisations. Our biweekly podcast is here to help everyone from CEOs to the Head of Global Marketing stay up to date on digital marketing and as well as improve the performance of their marketing. The content will help B2B and B2C organisations not only improve their online presence but focused on the customer and profitability. Alongside episodes that might have a digital channel focus, we will also share the latest digital marketing updates each month. This will save you the time of Googling and you can simply listen and action where appropriate. Enjoy and I hope you find our podcast useful and actionable. Best Wishes Lynsey For more details visit https://socialb.co.uk/
90% of job seekers use LinkedIn as part of their search which might not be surprising but you might be surprised to know that X is the next most popular platform at 57%! Are you using the right platforms for recruitment? Do you know how to attract passive candidates, promote company culture and cut the costs of recruiting? Join our digital marketing expert Amy and training executive Evangeline as they discuss the surprising facts about social recruitment you may not know.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena. In this issue, we cover the following: Google Introduces Gold Verification Badges Social Media Ad Spend Declines for the First Time Ever Amazon and Pinterest Ads Partnership TikTok's New Product: Pulse Premiere The End of Search Engines for Shopping?
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena. In this issue, we cover the following: Google Rolls Out Core Algorithm Update March 2023 GA4 Audience Builder Now Available Through Google Ads Two New Ad Types From Instagram Knowledge Graph - The First CMS to Generate Its Own Content Open-Source ChatGPT Clone Dolly Makes Its Debut Ways To Better Optimise Product Listings For E-Commerce
As a small business, do you know where your audience is on social media? How much time should you spend on social media for your business? What type of content should you be putting out on social media to promote your small business? Listen to our latest podcast episode where Lynsey and Carol discuss all of these questions and more!
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena. In this issue, we cover the following: Google Has Updates Its Link Guidance Google Launches Bard, Its Version of ChatGPT Meta Launches Meta Verified Subscription Service for Blue Verification Badge on Facebook and Instagram TikTok's Creativity Program Beta Offers Monetization Opportunities for Longer Content Facebook Ads Introduces New Features to Enhance Targeting and Shopping Capabilities
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena. In this issue, we cover the following: New Experiments Feature Being Rolled out for Performance Max YouTube Launches New Analytics & Custom Shorts Thumbnails Google Changes “Remove Redundant Keywords” Recommendation for Google Ads YouTube Introduces New Monetization Terms for Partner Program Twitter Introduces New ‘Search Keywords Ads' Feature to Boost Ad Revenue LinkedIn Unveils Seven New Features for 2023: Improved Video Accessibility, Job Search Updates, and More Account-level Negative Keywords On Google Ads Instagram Will Return Focus on Photos in 2023 Web3 Experts Predict 2023 Trends for AI & NFTs
If you're still feeling blue (when is this month going to end?!), make sure to tune in to our informal chat around personal wellbeing and habits that can improve your day. A very different one from our usual topics, but this is a major focus in our team.
Why should you focus on your team's wellbeing at work? How can a culture of wellbeing boost productivity amongst staff? Charlotte, Georgia and Alex answer these questions in today's episode.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena. In this issue, we cover the following: Is Authenticity Going To Be The Biggest Social Trend For 2023? Instagram Updates for the Start of 2023 Instagram Audience Targeting For Facebook and Instagram Ads Google's Link Spam Update Built-in Landing Page Report To Be Rolled Out In Google Analytics 4 (GA4) WordPress Announced A Security Release To Fix More Than A Dozen Vulnerabilities Of Varying Severity, Affecting All Versions Prior To 6.0.3 Join Us On A Free Webinar To Kickstart Your Year!
In this episode, Carol and Lynsey discuss the advantages of being B2B in the digital world and how you can make the most of it for your B2B organisation.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena. In this issue, we cover the following: New Ad Targeting Options Launched by Twitter New Business Search Functionality Launched by WhatsApp TikTok Launched New Audience Insights Tools LinkedIn has Launched Native Post Scheduling Twitter users moving to Mastodon YouTube Shorts is Experimenting With Expanded Shopping Features Universal Search: Shopify Testing Feature That Will Compete With Google.
Carol and Lynsey chat through the core 2023 digital marketing trends and how your organisation should prepare. Whether you are a B2B or B2C organisation this podcast will help you to get ahead and think about where to prioritise your efforts to 2023.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, and how to use/adapt and be agile in this constantly changing arena. In this issue, we cover the following: Six New Updates to Facebook Groups TikTok Plans Opening Warehouses in the U.S. YouTube Shorts Adds Voice Narration New Features for Google Ads Performance Max Campaigns New Features for GA4, including a new homepage and custom channel groupings
There are lots of terms banded about in the digital & ecommerce space. Conversation Rate Optmisation (CRO) is one of them and one that when implemented well could add huge value to your bottom line. Given the importance of CRO and the questions we often get asked, we felt it would be helpful to share our knowledge on this subject. I chat with our Head of Strategy Andrew and cover the following questions along with some great examples:- - What is conversion rate optimisation and why is it important? - Where does it fit in your digital strategy - How can you measure CRO Best Wishes Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue, we cover: Twitter's New Feed Options Look To Help Users Discover More TikTok Adds Downvote Button For Comments Google Introduces 9 New Shopping Features Three New LinkedIn Page Updates To Help You Connect With Your Audience Canva's Updates for Content Creators in 2022 TikTok Copies BeReal Image Format Best Wishes Lynsey
With Lynsey up a mountain in Nepal raising funds for The British Red Cross Charlotte & Su kindly step in to ensure you stay up to date. In this podcast, they share hints, tips and guidance on planning a successful seasonal campaign. If you'd like to support the British Red Cross https://www.justgiving.com/fundraising/lynsey-sweales?fbclid=IwAR1HSpnXv7DWOS-PykXAEaaCqnvA1iFp_yKn7NIaWetXtPP8jQvmc8Kwey8 Tips mentioned in the podcast https://socialb.co.uk/blog/black-friday-marketing-ideas-2022/ https://socialb.co.uk/blog/halloween-marketing-ideas-to-level-up-sales-this-october/ https://socialb.co.uk/blog/9-tips-to-start-preparing-for-christmas-this-year/ Best wishes Charlotte
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue, we cover:- LinkedIn Visual Updates for Content Creators Updates for Instagram Reels Including Community Stickers Social Media Trends for Teens in 2022 YouTube Adds New Podcasts Section TikTok Introduces 3 Types Of Shopping Ads Google Introduces Digital Out-of-Home to Display and Video 360 Helpful Content Algorithm Update Will Change How Google Prioritises Content Best Wishes Lynsey
Email marketing; one of the best channels for ROI, one of the biggest opportunities missed and often one of the most abused channels. In this podcast Somya and Lynsey chat about each one of these three areas, sharing hints, tips, and of course examples of brands doing a great job. So whether your email marketing has so far been a non-starter, you have fallen into the tick box of sending an email because that's what you do 3 times a month or you don't know why or what the opportunities are for your brand to be tapping into emailing then listen in! Happy listening ) Best wishes Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover:- 3 New Creation Tools Launched for Google Ads LinkedIn Business Manager Enters Public Beta YouTube Announces Shopify Integration Google Analytics 4 Now Reports On Performance Max & Smart Shopping LinkedIn Is Testing Carousel Posting Option New Advertising Platform on Deliveroo Best Wishes Lynsey
FMCG brands typically lack real insight and data on their customers. Having traditionally sold their product via retailers and market places they have relied on mass marketing and retailer customers to do this for them. As we move into a world where consumers want more relevant and engaging relationships with brands, FMCG brands not only have an opportunity to step into this space but understand their audience better. With social media is a logical step for brands to do this, Somya and Lynsey chat through the challenges, opportunities, examples, and how to utilise social media advertising to help overcome this challenge.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover:- Google Search Console Report Update Shopify Unveils New Updates & Features Instagram's Main Feed Is Going Full Screen Try On Shoes On Amazon Best Wishes Lynsey
Want to know what truly consumer-centricity looks like? In this podcast I share and bring to life 3 brands smashing consumer centricity out of the park. From varying sectors (outdoor clothing, health drinks, and laundry products) each of these brands have their own ways as well as some things in common. Listen in to not only find out who these brands are but what they do to be so consumer-centric and some insights on how you might be able to focus more on the consumer-led approach. The brands mentioned in this podcast are https://smolproducts.com/ https://www.trekitt.co.uk/ https://mojudrinks.com/ We'd love to hear about any brands / retailers who you think are truly living and breathing the consumer. Let us know, we'd love to hear Best wishes Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover:- Announcements From the Google I/O Conference Recurring Notifications On Facebook Messenger Separate Data Tabs For Different Types of Youtube Content Imagine Any Photorealistic Scene with Google's ‘Imagen' TikTok Announces New WooCommerce Plugin Google Rolls Out New Ad Tools Including Youtube Shorts Promotions Best Wishes Lynsey
Evie and I chat through the most common questions we're getting asked right now by organisations around their digital strategies. From the latest economic factors, audiences, being agile, staying ahead, and looking around the corner for what's next. We hope you find these answers useful for your organisation. Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover: Instagram Expands Live Testing of 90 Second Reels Instagram Tests Out ‘Templates' for Reels LinkedIn Adds New Profile Links and Newsletter Promotion Options Twitter Tests New Options of Content Formats 3 Strike Policy Rule for Google Ads Best Wishes Lynsey
TikTok, is a platform we've pretty much all heard of but, should you use it? How does it work and how should you take the leap? In this episode Lynsey and Somya chat through - decoding the myths - how the TikTok algorithm works - how to take advantage of this platform for your organisation - some examples of brands who've done well and ones that have had to rethink their TikTok plans Enjoy! Lynsey
Ecommerce, offline, social commerce, instore, curbside, click and collect, as a consumer we have such a spectrum of ways to purchase things today. As a brand, one of the biggest challenges they face is how to meet the demands of the shopper and how to ensure a joined-up omnichannel experience. If there is one thing keeping brands up at night (amongst first-party data, supply chain, and recruitment) Omnichannel is it! In this podcast Lynsey & Cara from Salsify chat through actionable insights from their latest global Consumer Report. Grab your pen, a big notepad, cuppa, and get ready for some great takeaways Enjoy! You can also grab a copy of the report here https://www.salsify.com/resources/report/2022-salsify-consumer-research
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover: You Can Now Create Design Patterns on WordPress TikTok Develops Tools for Impactful Competitor Research Short Titles For Products on Google Shopping Ads Instagram Adds Moderators To Live Streams Google May Surface More Short-Form Video In Search Results Meta Adds New Ways To Grow & Manage Facebook Groups YouTube Adds New Live Features, Introduces ‘Live Rings' TikTok Launches Search Ads in Beta for Selected Partners Amazon shuts bookstores to concentrate on their grocery chain Amazon now showcasing brand logos in the search bar Best Wishes Lynsey
In this podcast, Lynsey chats with Simon Kemp who is the brains and data expert behind the Digital 2022 Global Overview Report. Lynsey and Simon dig into the eCommerce findings of the data and share key actionable take aways brands should consider and implement to win in 2022. To read this year's (and previous ones) head. to https://datareportal.com/ We hope you found this podcast useful Best wishes Lynsey
Molly and Lynsey chat about recruitment challenges. Whether you are someone looking for a new role or an organisation recruiting social media can play a key part. Listen in to find out about what challenges organisations are facing, how they are overcoming them plus some key insights and data from Molly Other useful resources Free webinar - Harnessing social media for recruitment - bit.ly/3J8TFg5 Blog - Top 5 ways to discover quality candidates using online recruitment bit.ly/3MLKF2C Looking for some upskilling? - bit.ly/3q6MPAk
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue we cover: Microsoft Advertising Now Available in 29 More Countries Instagram takes a stand against recycled content Meta drops out of top 10 most valuable companies LinkedIn debuts its own podcast network Meta Launches Facebook Reels to All Users Instagram introduces ‘Like' feature for stories Wave is to Become the First Fully Virtual DJ in the Metaverse Tailwind Releases Report on Design Trends for 2022 Digital World Summons Support for Ukraine Best Wishes Lynsey PS if you'd like to support the British Ukrainian Aid here is the link https://www.justgiving.com/fundraising/lynsey-swealesukraineaid
Google has launched the second product review update and it's intended to help websites that offer in-depth reviews that help users make an informed buying decision. Google has also listed two new best practices that you can use to improve your product reviews and overall website ranking. 1) Include more multimedia in your product reviews to support your expertise and showcase authentic content 2) Provide links to multiple sellers, which will give your readers options to purchase from the merchant of their choice. This new update will promote review content better than the age-old templated information available online. Google will be promoting these in-depth product reviews in their rankings. If your website is offering product review content, it is important that you check how your rankings have been impacted because of the update. This podcast with Su shares all you need to know and more importantly action to help sell your products profitably.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this issue, we cover:- TikTok Experimenting With Paid Subscriptions Google Search Console Has New Desktop Reports Meta Plans to Establish an NFT Marketplace LinkedIn's Report About Company Culture Trends for 2022 Meta to Build a Foundation of Transparency for the Future of Virtual Influencers Google's New ‘People Search Next' Feature Google Proposes New ‘Topics' Approach to Replace Cookie Tracking TikTok Launches ‘Instant Pages' Ad Display Option to Improve Promotions Twitter Launches NFT Profile Picture Verification TikTok Tactics Gives Marketers a New Training Course on the Platform Instagram Will Be the Key Focus for Many Marketers in 2022 Best Wishes Lynsey
Are you a social media manager looking to advance your business development plan? Do you want to understand more ways to use social media for personal and professional growth? Georgia shares with Lynsey why a strong social media strategy is essential for your business development and long-term career goals.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- Instagram's ‘Take a Break' Feature Youtube's ‘Places Mentioned' Feature The Resurrection of Email Marketing YouTube Studio app is updated with more desktop-like features Twitter Adds Auto Captions for All Video Uploads in Tweets Instagram has officially launched Reels Visual Replies Google's New Product Reviews Update Best Wishes Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- New Microsoft Clarity Analytics Tool Launched Snapchat Launches New AR Shopping Showcase As Part Of Its Holiday Season Strategy Instagram Adds Option To Delete Individual Posts From Carousels Instagram Launches Live Test Of Longer Videos In Stories Phone Calls Can Now Be Counted As Conversions Through Google Ads No More Dislikes On Youtube Google Drops Deadline For Mobile-First Indexing WordPress 5.9 Will No Longer Be Released In December 2021 UK Retailers Have Their Biggest Ever Black Friday Event Amazon To Stop Accepting Visa Credit Cards Sainsbury's Has Adopted Amazon's Cashierless Retail Technology Is Amazon's ‘In Stock Head Start' Making Retailers' Lives More Complicated? Best Wishes Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- Googles roll out of eco-friendly filters Instagram updating IGTV and live streaming features Facebooks rename to Meta Consumer shopping stats and predictions around the Christmas shopping season Buying cars on Amazon Best wishes Lynsey
Consumer centricity & data insights are absolutely key if you want to win the sale. In this podcast Lynsey chats with Didrikson's Ecommerce Manager Daniella Johansson about their journey into digital, going international, how they focus on winning the sale and what a great product page needs to look like Tips galore for any business that is looking to improve their sales online or venture into international selling.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- Amazon offering credit Twitter offering a paid subscription service LinkedIn move aware from Stories Dark theme browsing for Google and LinkedIn Google ads update and change for June 2022 Microsoft ads now offering attributes Best wishes Lynsey
Many organisations struggle to create great content that resonates with their audience. Lynsey chats to Tony from APNIC who not only have they managed to create great content but most of it comes from their audience! Tony shares some great tips so make sure you have a notepad ready. Enjoy ) Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- Instagram replacing Swipe-up links with link stickers Pinterest launches new content series New Bing Webmaster tools Google Spam links update Amazon overtaking Walmart! Google improves search results via page titles Tiktok moves into eCommerce with Shopify Best wishes Lynsey
As an independent retailer, you are likely juggling your store, accounts, stock, customer services, marketing, sales, and your social media. It can be a real juggle to manage everything and keep your social media up to date. Lynsey chats to SocialB colleague Amy where they share lots of actionable hints and tips to get you on track with using your social media effectively. Best wishes Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- - Facebook Campaign Ideas Generator - Instagram Reels update - Clubhouse out of beta - Instagram story translations - Tik Tok launches Spark Ads - Google July Core Update Best wishes Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- - Facebook commerce updates x 4 of them! - Google Search Console Insights - Googles new Inaccurate Availability policy - Spotify Greenroom launch - Instagram desktop features - Google third-party update (delay) - NEW - topical spotlight on brands who aced it during June Best wishes Lynsey
Brand storytelling on social media influences your customers increases your brand awareness and attracts new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through different social platforms. Lynsey talks to Jonathan Trippet about why your company should be storytelling.
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- - LinkedIn adds a boost button - Google Meet improvements - Google ads updates for the travel industry - Bing's latest new Shopping features Best wishes Lynsey
Many organisations waste leads as they don't have the right process in place or don't take the right steps to identify the right leads in the first place. Sarah from Find New Business & Lynsey chat about their top tips on the importance of B2B organisations having the right sales process in place. Full of actionable tips this podcast is well worth a listen if you want to be stepping up your sales figures for this year. If you'd like a copy of the document referred to in this podcast please email Lynsey@socialb.co.uk with the subject line mentioning this podcast
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- - Google launches new Page Experience Report - Auto-Applied Recommended Available in Google Ads - Instagram launches 'Instagram Insider' Digital Magazine - TikTok launches Lead generation ads - iOS 14.5 has arrived; the impact on tracking and ads Best wishes Lynsey
Lynsey chats to Rand Fiskin about creating powerful content, not just creating content with no real purpose. Rand shares how his software could help all kinds of marketers but also how he educates his own target audience about a product they don't know they need yet, a tricky stage that is often overlooked by marketers. This podcast is packed full of tips you can try yourself today and really makes you think about your customers' intent. Head to https://sparktoro.com/ to learn more and for a free trial. we hope you enjoy the podcast best wishes Lynsey
Digital marketing gallops along and it's a struggle to stay up to date. Each month our wonderful digital team collates the most useful updates to what's changed, what's new, how to use/adapt and be agile in this constantly changing arena. In this podcast, we cover:- - Facebook testing audio rooms - Bing Ad suggestions - Google dropping third-party cookies - ASA cracking down on influencers Best wishes Lynsey
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