Podcasts about Salsify

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Best podcasts about Salsify

Latest podcast episodes about Salsify

Always Off Brand
“Live From Digital Shelf Summit” - Data Scientist Gwen Ange with WD40

Always Off Brand

Play Episode Listen Later May 15, 2025 32:58


It's been a minute since the great conference in New Orleans, Salsify's Digital Shelf Summit, but this is one of the most interesting conversations with Gwen Ange with WD40. What does WD stand for? What is the history? This is many other super cool data scientist stuff.  Always Off Brand is always a Laugh & Learn!    Guest: Gwen Ange LinkedIn: https://www.linkedin.com/in/gwendolynange/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
“Live From Salsify DSS in New Orleans!” Chris Perry (yes he sings)

Always Off Brand

Play Episode Listen Later May 1, 2025 24:44


Live from Salsify's Digital Shelf Summit in New Orleans,a great and always fun conversation with Chris Perry from FirstMovr on his session at DSS on TIL DEATH DO US CART! We go all over the digital landscape and land on talking Retail Media Networks and how Kroger has a great opportunity. Always Off Brand is always a Laugh & Learn!  Guest: Chris Perry LinkedIn: https://www.linkedin.com/in/chrisaperry/    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Always Off Brand
“Live From Salsify DSS in New Orleans!” with Lauren Livak Gilbert, Ash McMullen and Jay Stone

Always Off Brand

Play Episode Listen Later Apr 24, 2025 13:11


Live from Salsify's Digital Shelf Summit in New Orleans,a quick but fun chit chat with the women who organized the entire conference, Lauren Livak Gilbert from the Digital Shelf Institute, Ash McMullen and her former VP of Finance at Advantice Health Jay Stone on how ecommerce and finance can be friends! Always Off Brand is always a Laugh & Learn!  Guest:Lauren Livak Gilbert   LinkedIn: https://www.linkedin.com/in/laurenlivak/   Guest: Ash McMullen  LinkedIn: https://www.linkedin.com/in/ashmcmullen/   Guest: Jay Stone  LinkedIn: https://www.linkedin.com/in/jay-stone10/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.

Always Off Brand
“Live From Salsify DSS in New Orleans!” with Russ Dieringer

Always Off Brand

Play Episode Listen Later Apr 22, 2025 37:16


Live from Salsify's Digital Shelf Summit in New Orleans, a great conversation with founder and CEO of Stratably, the independent research and analyst companies for many of the largest CPG's in the industry. After his keynote at the conference, Russ sat down with Scott for a great conversation about the digital commerce economy and how ecommerce is still winning. Always Off Brand is always a Laugh & Learn!  Guest:Russ Dieringer   LinkedIn: https://www.linkedin.com/in/russdieringer/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon.Hayley is the Director of Ecommerce at Camco Manufacturing and is responsible for their very substantial Amazon business. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

The Legal Department
Creating An Inclusive Legal Department: Tricia Montalvo Timm, Board Member, Former GC & Author Of Embrace The Power Of You, Owning Your Identity At Work

The Legal Department

Play Episode Listen Later Apr 15, 2025 37:56


Tricia Montalvo Timm rose to the top of her game in The Legal Department, hiding her true identity as a Latina and mother of two. For years, she led legal teams and served on the executive teams of several companies "passing" as white, but not realizing the impact this would have on her. All that changed when she interviewed for a general counsel position at data analytics company, Looker, and allowed her true identity to shine through. A natural leader, Tricia started the company's diversity and inclusion program, serving as its executive sponsor. After leading a $2.6 billion transaction to sell the company to Google, Tricia wrote "Embrace the Power of You, Owning Your Identity at Work," to help others live their true identity and flourish in their careers in life.In this episode, Tricia shares advice for:How to create an environment that supports all employees and builds a cohesive team;How to be a sponsor and help others reach their career aspirations; andHow the General Counsel can address inappropriate comments and navigate uncomfortable situationsNow a board member at top SaaS company, Salsify, Tricia shares how lawyers can overcome the identity of "lawyer" and land a corporate board seat. She also answers a sticky Office Hours question about how to deal with friction between a GC and their C-suite peer.

The Morning Review with Lester Kiewit Podcast
Barbs Wire: Parkinson's detection by smell, extreme kayaker plummets, 2025 Woolies Eat Out Awards

The Morning Review with Lester Kiewit Podcast

Play Episode Listen Later Apr 1, 2025 8:49


Clarence Ford speaks to Barbara Friedman about trending online news.See omnystudio.com/listener for privacy information.

Sunny Side Up
Ep. 520 | Beyond the Ticket: Building Award-Winning Support at Demandbase

Sunny Side Up

Play Episode Listen Later Mar 27, 2025 21:56


In this episode of OnBase, host Chris Moody sits down with Craig Chiofalo to explore what it truly takes to build and lead a world-class support engineering organization. Craig pulls back the curtain on the operational strategies and tech stack powering Demandbase's award-winning team—including how tools like Salesforce Einstein and SupportLogic are transforming their approach to proactive support. He also shares lessons on hiring for excellence, scaling impact without ballooning headcount, and why deep, daily collaboration across product, engineering, and customer success is the cornerstone of lasting success.Key takeawaysRight Team, Right Tech: Hiring the right talent, enabling them with strong onboarding and internal tools, and layering in AI-driven technologies can drive exponential impact without scaling the team linearly.Cross-Functional Collaboration Is Everything: Craig attributes much of the team's success to deep integration with product, engineering, and customer success—teams that work together daily to elevate the customer experience.Award-Winning Process Maturity: From rewritten job descriptions to internal training certifications and advanced sentiment monitoring, Craig's team has refined its approach year after year to earn industry recognition.Operationalized AI: AI tools like SupportLogic and Salesforce Einstein are leveraged not just for efficiency, but for better sentiment analysis, proactive support, and smarter data insights.Measure What Matters: In addition to SLAs, Craig's team emphasizes customer satisfaction and effort scores—tracking detailed metrics while staying focused on proactive issue resolution.QuotesOn Team Excellence“This team is phenomenal—not just individually, but in how they collaborate. That synergy is the catalyst behind everything we've achieved.”On Leveraging AI Thoughtfully“AI should be seen as an assistant. It's like a dishwasher—you still load it and unload it, but it saves time and effort on repetitive tasks.”(04:00): How Craig rewrote job descriptions and created testing processes to hire and retain top-tier talent.(09:00): A deep dive into Salesforce Service Cloud, SupportLogic, and the internal troubleshooting app that dramatically reduces time to resolution.(14:00): How the team uses data and proactive alerts to prevent fires before they happen.(18:00): Craig's thoughtful breakdown of AI as a productivity enhancer, not a replacement.Tech RecommendationsSalesforce Service Cloud + Einstein: A central support platform now enhanced with AI capabilities for smarter case handling.SupportLogic: Real-time sentiment analysis and escalation prediction across customer interactions.Resource RecommendationsNewsletter:MIT Technology Review – AI-focused and practicalHarvard Business Review – Daily updates on leadership and strategyMcKinsey – Insightful newsletters with AI-related contentShout-outsUmberto Milletti, Chief R&D Officer at DemandbaseAngelle Stromeyer, RVP Customer Success at DemandbaseErika Setla, Sr. Director, CX Strategy & Ops at DemandbaseAbout the GuestCraig Chiofalo is a customer-focused leader with over 20 years of experience directing customer support, service, and success teams across SMB to enterprise clients. Currently Vice President of Support Engineering at Demandbase, Craig leads a Stevie Award–winning team recognized for delivering outstanding customer service. He brings a proven track record of building high-performing, collaborative teams that exceed goals, with a leadership style rooted in fairness, energy, and a deep passion for technology.Craig has held key roles at IBM, Silverpop, CallRail, Calendly, and Salsify, often joining during critical growth phases to scale operations, implement smart automation, and drive cross-functional alignment. His expertise spans platforms like Salesforce, Zendesk, Jira, Confluence, and SQL—always with a hands-on, data-informed approach to delivering exceptional customer outcomes.

Southern Appalachian Herbs
Show 225: Salsify and Chimaphila, Pipsissewa

Southern Appalachian Herbs

Play Episode Listen Later Feb 16, 2025 58:35


In this episode I discuss Salsify, the plant that tastes like oysters!  I also dive deep into the medicinal uses of  Chimaphila or Pipsissewa.New today in my Woodcraft shop:Mahoganized Holly Scoophttps://judsoncarrollwoodcraft.substack.com/p/mahoganized-holly-scoopEmail: judson@judsoncarroll.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/southern-appalachian-herbs--4697544/supportRead about The Spring Foraging Cookbook: https://southernappalachianherbs.blogspot.com/2024/01/the-spring-foraging-cookbook.htmlAvailable for purchase on Amazon: https://www.amazon.com/dp/B0CRP63R54Medicinal Weeds and Grasses of the American Southeast, an Herbalist's Guidehttps://southernappalachianherbs.blogspot.com/2023/05/medicinal-weeds-and-grasses-of-american.htmlAvailable in paperback on Amazon:https://www.amazon.com/dp/B0C47LHTTHandConfirmation, an Autobiography of Faithhttps://southernappalachianherbs.blogspot.com/2023/05/confirmation-autobiography-of-faith.htmlAvailable in paperback on Amazon:https://www.amazon.com/dp/B0C47Q1JNKVisit my Substack and sign up for my free newsletter:https://judsoncarroll.substack.com/Read about my new other books:Medicinal Ferns and Fern Allies, an Herbalist's Guide https://southernappalachianherbs.blogspot.com/2022/11/medicinal-ferns-and-fern-allies.htmlAvailable for purchase on Amazon: https://www.amazon.com/dp/B0BMSZSJPSThe Omnivore's Guide to Home Cooking for Preppers, Homesteaders, Permaculture People and Everyone Else: https://southernappalachianherbs.blogspot.com/2022/10/the-omnivores-guide-to-home-cooking-for.htmlAvailable for purchase on Amazon: https://www.amazon.com/dp/B0BGKX37Q2Medicinal Shrubs and Woody Vines of The American Southeast an Herbalist's Guidehttps://southernappalachianherbs.blogspot.com/2022/06/medicinal-shrubs-and-woody-vines-of.htmlAvailable for purchase on Amazon https://www.amazon.com/dp/B0B2T4Y5L6andGrowing Your Survival Herb Garden for Preppers, Homesteaders and Everyone Elsehttps://southernappalachianherbs.blogspot.com/2022/04/growing-your-survival-herb-garden-for.htmlhttps://www.amazon.com/dp/B09X4LYV9RThe Encyclopedia of Medicinal Bitter Herbs: https://southernappalachianherbs.blogspot.com/2022/03/the-encyclopedia-of-bitter-medicina.htmlAvailable for purchase on Amazon: https://www.amazon.com/dp/B0B5MYJ35RandChristian Medicine, History and Practice: https://southernappalachianherbs.blogspot.com/2022/01/christian-herbal-medicine-history-and.htmlAvailable for purchase on Amazon: www.amazon.com/dp/B09P7RNCTBHerbal Medicine for Preppers, Homesteaders and Permaculture People: https://southernappalachianherbs.blogspot.com/2021/10/herbal-medicine-for-preppers.htmlAlso available on Amazon: www.amazon.com/dp/B09HMWXL25Podcast:  https://www.spreaker.com/show/southern-appalachian-herbsBlog: https://southernappalachianherbs.blogspot.com/Free Video Lessons: https://rumble.com/c/c-618325 Become a supporter of this podcast: https://www.spreaker.com/podcast/southern-appalachian-herbs--4697544/support.

Blasphemous Nutrition
Increasing Produce Intake and Expanding Your Veggie Palate - Part 1 with Carolyn of Wellness While Walking

Blasphemous Nutrition

Play Episode Listen Later Dec 19, 2024 30:02 Transcription Available


Struggling to get more veggies into your meals without sacrificing flavor or convenience? You're not alone! In this episode, Carolyn Cohen, host of Wellness While Walking, invites Aimee to dish out creative, practical strategies to level up your vegetable game.From tackling the chaos of a busy lifestyle to spicing up your cooking methods and even making smarter dining-out choices, today's conversation will show you how to make veggies not just tolerable, but totally crave-worthy. Carolyn and Aimee share tips for adding flexibility to your healthy eating routine and reveal how to uncover veggies in the most unexpected places. Whether you're a veggie newbie or just looking for fresh inspiration, this episode is packed with actionable advice to make healthy eating deliciously sustainable.Hit play now to start hunting for veggies like a pro!5 a Day GuideVeghunter app website Gordon Ramsey Video Clip - SalsifyHealth Benefits of Salsify, webmd.comTop 10 Salsify Recipes, yummly.comCHAT ME UP: let me know what's on your mind by texting here! How to Leave a Review on Apple Podcasts Via iOS Device1. Open Apple Podcast App (purple app icon that says Podcasts).2. Go to the icons at the bottom of the screen and choose “search”3. Search for “Blasphemous Nutrition”4. Click on the SHOW, not the episode.5. Scroll all the way down to “Ratings and Reviews” section6. Click on “Write a Review” (if you don't see that option, click on “See All” first)7. Rate the show on a five-star scale (5 is highest rating) and write a review!8. Bask in the glow of doing a good deed that makes a difference!

Beyond The Shelf
Saving 50,000 Hours by Automating Sell Sheets with Kids2's Dawn Powell

Beyond The Shelf

Play Episode Listen Later Dec 17, 2024 22:41


We're closing out 2024 with a bang!  This week's guest is Dawn Powell, Manager of Ecommerce at Kids2.  Kids2 is a leading manufacturer of products and solutions for early stage parents.  Baby Einstein, Brightstarts and SwaddleMe are but a few of brands under the Kids2 umbrella that are household names for parents.Recently, Dawn has spearheaded the successful automation of Kids2's sell sheet processes, which she estimates has saved up to 50,000 hours of manual labor among her team.  She's achieved this by working closely with partners like It'sRapid and Salsify.  Details of these partnerships, such as Kids2's use cases for sell sheets (5:39), why they chose to work with It'sRapid (7:44), how Dawn was able to secure buy-in across the organization (10:27), and how It'sRapid is implemented across the Kids2 portfolio (15:40) are all discussed here.Connect with Dawn: https://www.linkedin.com/in/dawnppowell/ Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Beyond The Shelf
How AI Can Improve Operational Efficiencies with Salsify's Piyush Chaudhari

Beyond The Shelf

Play Episode Listen Later Dec 3, 2024 34:13


Dave's guest this week is Piyush Chaudhari, Chief Executive Officer at Salsify.  Piyush joined Salsify this past June after an illustrious career in leadership at prestigious firms including SRS & Co, where was CEO, and IRI, where he was President, Americas and Global Strategy.    Piyush shares the three things changing the retail landscape today (8:02), his experience at Salsify so far (10:03), an overview of the Salsify/It'sRapid partnership (14:42), his POV on retail media (19:58), thoughts on how the new administration will impact Saas and Tech, and how AI will impact content creation (26:22). Connect with Piyush: https://www.linkedin.com/in/piyush-chaudhari-62b29a13/ Follow Salsify: https://www.linkedin.com/company/salsify Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

A Table in the Corner
71. Ryan Cole - COY and Salsify

A Table in the Corner

Play Episode Listen Later Sep 9, 2024 38:10


At the water's edge, amid the bustle of a working harbour, Chef Ryan Cole has opened a gorgeous little restaurant simply called COY. While the location is in the heart of the V&A Waterfront, midway between Time Out Market and The Cape Grace, it is also aloof. Isolated from the foot traffic and bustle of the precinct, unassuming but beautiful, COY sits at the entrance to Robinson Dry Dock, the oldest operating dry dock in the world. Well known for his innovative menus centring African ingredients and techniques, Chef Cole is exploring the coastline of Africa - through his cooking - from its southernmost port where diners have a view of both Table Mountain and the comings and goings of commercial fishing boats and luxury yachts alike. I don't mind suggesting COY (like Salsify) is set to be one of the great restaurant experiences of Cape Town, if not the world. Meeting with him for the second time on the show produced an absolutely fascinating conversation with a chef I greatly admire.COY Restaurant, V&A WaterfrontBook at COY with Dineplan On Instagram @a_table_inthecorner Cover image sketched by Courtney Cara Lawson All profile portraits by Russel Wasserfall unless otherwise credited

DealMakers
Rob Gonzalez On Raising $450 Million To Build The Industry's Only Unified Product Experience Management (PXM) Platform

DealMakers

Play Episode Listen Later Jun 29, 2024 31:27


In the bustling world of tech startups, stories of perseverance, innovation, and global impact abound. Today, we dive into the inspiring journey of Rob Gonzalez, co-founder of Salsify, a trailblazing enterprise software company revolutionizing product experience management. The company, Salsify, has attracted funding from top-tier investors like Permira, Neuberger Berman, Venrock, and Cap Table Coalition.

Beyond The Shelf
Defining Value Engineering with Lettuce Commerce's Joe Gaudreau

Beyond The Shelf

Play Episode Listen Later May 28, 2024 35:43


Dave sits down with Joe Gaudreau, Co-Founder and CEO of Lettuce Commerce.  Joe founded Lettuce Commerce last month, after nearly a decade at Salsify, where he was VP of Corporate Development.Dave and Joe discuss the secret to forecasting upcoming trends (4:45), Joe's journey at Salsify (9:58), an overview of "Value Engineering" (11:56), what Lettuce Commerce is trying to accomplish (22:26), and what Joe foresees over the next few years of PIM (28:16).Connect with Joe on LinkedIn: https://www.linkedin.com/in/joegaudreau/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Wellness While Walking
228. Undernourished/Underveged + Is Bitter Better? + Eat the Rainbow!

Wellness While Walking

Play Episode Listen Later May 8, 2024 27:52


Fight back against the food system that leaves us overfed and undernourished by embracing the powerful rainbow of produce! We'll cover where to look for vegetables, and which ones pack a special phytonutrient punch that can help us fight back against the never-ending hunger of not getting the nutrients our bodies need!   LET'S TALK THE WALK! ***NEW*** Facebook Group for Our Community! Join here for support, motivation and fun! Wellness While Walking Facebook page Wellness While Walking on Instagram Wellness While Walking on Twitter Wellness While Walking website for show notes and other information wellnesswhilewalking@gmail.com Wellness While Walking on Threads   RESOURCES AND SOURCES (some links may be affiliate links) AIMEE, HOST OF THE BLASPHEMOUS NUTRITION PODCAST Podcast 5 a Day Guide Veghunter app website  Vibrance Nutrition and Fitness MORE ON VEGGIES! State of the Plate, fruitsandveggies.org The Benefits of Eating the Rainbow, healthline.com Strong and Bitter Vegetables...Improve Health Status, ncbi.nlm.nih.gov Mirepoix Gordon Ramsey Video Clip - Salsify Health Benefits of Salsify, webmd.com Top 10 Salsify Recipes, yummly.com   HOW TO RATE AND REVIEW WELLNESS WHILE WALKING How to Leave a Review on Apple Podcasts on Your iOS Device 1.   Open Apple Podcast App (purple app icon that says Podcasts). 2.   Go to the icons at the bottom of the screen and choose “search” 3.   Search for “Wellness While Walking” 4.   Click on the SHOW, not the episode. 5.   Scroll all the way down to “Ratings and Reviews” section 6.   Click on “Write a Review” (if you don't see that option, click on “See All” first) 7.   Then you will be able to rate the show on a five-star scale (5 is highest rating) and write a review! 8.   Thank you! I so appreciate this!   How to Leave a Review on Apple Podcasts on a Computer  1.   Visit Wellness While Walking page on Apple Podcasts in your web browser (search for Apple Podcasts or click here)  https://www.apple.com/apple-podcasts/ 2.   Click on “Listen on Apple Podcasts” or “Open the App” 3.   This will open Apple Podcasts and put in search bar at top left “Wellness While Walking” 4.   This should bring you to the show, not a particular episode – click on the show's artwork 5.   Scroll down until you see “Rating and Reviews” 6.   Click on “See All” all the way to the right, near the Ratings and Review Section and its bar chart 7.   To leave a written review, please click on “Write a Review” 8.   You'll be able to leave a review, along with a title for it, plus you'll be able to rate the show on the 5-star scale (with 5 being the highest rating) 9.   Thank you so very much!! OTHER APPS WHERE REVIEWS ARE POSSIBLE Spotify Castbox Podcast Addict Podchaser Podbean Overcast (if you star certain episodes, or every one, that will help others find the show)  Goodpods   HOW TO SHARE WELLNESS WHILE WALKING Tell a friend or family member about Wellness While Walking, maybe while you're walking together or lamenting not feeling 100% Follow up with a quick text with more info, as noted below! (My favorite is pod.link/walking because it works with all the apps!) Screenshot a favorite episode playing on your phone and share to social media or to a friend via text or email! Wellness While Walking on Apple – click the up arrow to share with a friend via text or email, or share to social media Wellness While Walking on Spotify -- click the up arrow to share with a friend via text or email, or share to social media Use this universal link for any podcast app: pod.link/walking – give it to friends or share on social media Tell your pal about the Wellness While Walking website Thanks for listening and now for sharing! : )       DISCLAIMER Neither I nor many of my podcast guests are doctors or healthcare professionals of any kind, and nothing on this podcast or associated content should be considered medical advice. The information provided by Wellness While Walking Podcast and associated material, by Whole Life Workshop and by Bermuda Road Wellness LLC is for informational and entertainment purposes only. It is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified health care provider with any questions you may have regarding a medical condition or treatment, and before undertaking a new health care regimen, including walking.     Thanks for listening to Wellness While Walking, a walking podcast and a "best podcast for walking"!          

Wellness While Walking
227. Supercharge Your Health: How's YOUR Veggie Daily Habit?

Wellness While Walking

Play Episode Listen Later May 1, 2024 28:57


How's your daily veggie tally? Vegetables aren't always the first foods we see when we're out and about in our busy lives, but today's guest expert will help us track those veggies down so we can get more of them into our daily diets. Lots of tips and tricks ahead, join us! LET'S TALK THE WALK! ***NEW*** Facebook Group for Our Community! Join here for support, motivation and fun! Wellness While Walking Facebook page Wellness While Walking on Instagram Wellness While Walking on Twitter Wellness While Walking website for show notes and other information wellnesswhilewalking@gmail.com Wellness While Walking on Threads   RESOURCES AND SOURCES (some links may be affiliate links) AIMEE, HOST OF THE BLASPHEMOUS NUTRITION PODCAST Podcast 5 a Day Guide Veghunter app website  Gordon Ramsey Video Clip - Salsify Health Benefits of Salsify, webmd.com Top 10 Salsify Recipes, yummly.com   HOW TO RATE AND REVIEW WELLNESS WHILE WALKING How to Leave a Review on Apple Podcasts on Your iOS Device 1.   Open Apple Podcast App (purple app icon that says Podcasts). 2.   Go to the icons at the bottom of the screen and choose “search” 3.   Search for “Wellness While Walking” 4.   Click on the SHOW, not the episode. 5.   Scroll all the way down to “Ratings and Reviews” section 6.   Click on “Write a Review” (if you don't see that option, click on “See All” first) 7.   Then you will be able to rate the show on a five-star scale (5 is highest rating) and write a review! 8.   Thank you! I so appreciate this!   How to Leave a Review on Apple Podcasts on a Computer  1.   Visit Wellness While Walking page on Apple Podcasts in your web browser (search for Apple Podcasts or click here)  https://www.apple.com/apple-podcasts/ 2.   Click on “Listen on Apple Podcasts” or “Open the App” 3.   This will open Apple Podcasts and put in search bar at top left “Wellness While Walking” 4.   This should bring you to the show, not a particular episode – click on the show's artwork 5.   Scroll down until you see “Rating and Reviews” 6.   Click on “See All” all the way to the right, near the Ratings and Review Section and its bar chart 7.   To leave a written review, please click on “Write a Review” 8.   You'll be able to leave a review, along with a title for it, plus you'll be able to rate the show on the 5-star scale (with 5 being the highest rating) 9.   Thank you so very much!! OTHER APPS WHERE REVIEWS ARE POSSIBLE Spotify Castbox Podcast Addict Podchaser Podbean Overcast (if you star certain episodes, or every one, that will help others find the show)  Goodpods   HOW TO SHARE WELLNESS WHILE WALKING Tell a friend or family member about Wellness While Walking, maybe while you're walking together or lamenting not feeling 100% Follow up with a quick text with more info, as noted below! (My favorite is pod.link/walking because it works with all the apps!) Screenshot a favorite episode playing on your phone and share to social media or to a friend via text or email! Wellness While Walking on Apple – click the up arrow to share with a friend via text or email, or share to social media Wellness While Walking on Spotify -- click the up arrow to share with a friend via text or email, or share to social media Use this universal link for any podcast app: pod.link/walking – give it to friends or share on social media Tell your pal about the Wellness While Walking website Thanks for listening and now for sharing! : )       DISCLAIMER Neither I nor many of my podcast guests are doctors or healthcare professionals of any kind, and nothing on this podcast or associated content should be considered medical advice. The information provided by Wellness While Walking Podcast and associated material, by Whole Life Workshop and by Bermuda Road Wellness LLC is for informational and entertainment purposes only. It is not intended to be a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of your physician or other qualified health care provider with any questions you may have regarding a medical condition or treatment, and before undertaking a new health care regimen, including walking.     Thanks for listening to Wellness While Walking, a walking podcast and a "best podcast for walking"!          

Omni Talk
Ask An Expert | Winning Wallet Share With Storytelling: DAM, PIM, And The Digital Shelf

Omni Talk

Play Episode Listen Later Apr 30, 2024 39:00


In this episode of The Omni Talk Retail Ask an Expert Series, Chris Walton and Anne Mezzenga sit down with Brian Kavanaugh, Director of Global Revenue Marketing at Bynder, and Alex Alves, Head of Analyst Relations at Salsify, to discuss the importance of product experience management (PXM), product information management (PIM), and digital asset management (DAM) in the world of e-commerce and digital commerce. Learn how brands and retailers can optimize their product content and digital assets to win on the digital shelf across any digital retailing platform, discover the role of AI in enhancing omnichannel strategies and retail media, and gain insights into the future of brand marketing and analytics in the ever-evolving retail landscape. #DigitalShelf #PXM #PIM #DAM #Ecommerce #DigitalCommerce #Retail #Brands #ProductContent #ProductInformation #Omnichannel #AI #BrandMarketing #RetailMedia

Beyond The Shelf
A Day in the Life of E-Commerce Innovator and Entrepreneur Rob Gonzalez, CMO of Salsify

Beyond The Shelf

Play Episode Listen Later Mar 19, 2024 37:58


Dave's guest on today's show is Rob Gonzalez, Co-Founder and Chief Marketing Officer at Salsify and Founding Member of The Digital Shelf Institute. They discuss how Rob made the switch from engineering to marketing (4:30), details of Rob's daily routine (8:41), the story behind the creation of the Digital Shelf Summit (10:11), details of the Salsify/ItsRapid partnership (18:36), how the advertising center of gravity has shifted in the last decade (27:35), and the two people who have influenced Rob's professional life the most (34:05).Register for Salsify's 2024 Digital Shelf Partner Summit: https://www.salsify.com/partner-summit-2024Connect with Rob on LinkedIn: https://www.linkedin.com/in/robgonzalezTake advantage of special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Serious Sellers Podcast: Learn How To Sell On Amazon
#543 - VAT, Compliance & International Expansion For Amazon Sellers

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Mar 12, 2024 35:04


Join us on this episode, as we sit down with Jerome de Guigne, a seasoned expert in international business and Amazon marketplace strategies. We take a trip across Jerome's impressive business career, which stretches from France to Luxembourg, and uncover the crucial steps he took to carve a niche in the world of Amazon. Listen in as Jerome lays out the intricate process of aiding brands in scaling their operations and mastering the art of value creation on this global platform. This conversation also welcomes Jacob McQuoid from Avask and throws light on the hurdles U.S. companies face when stretching their commercial footprint to European shores, such as VAT intricacies, regulatory hoops, and the ever-present language barriers. But it's not a one-way street; European entities eyeing the U.S. market have their fair share of VAT tax complexity to navigate. We bring in perspectives from professionals at firms like Avask and explore tools like Pacvue and Helium 10, providing a lot of insights for Amazon brands planning to cross these transatlantic bridges. Finally, we touch upon the wisdom of starting small and testing the waters when it comes to international expansion. This approach allows businesses to minimize risks and optimize for market receptivity, a strategy underscored by the shared knowledge from this episode. So whether you're an experienced Amazon seller or new to this realm, this episode is packed with invaluable advice and strategies for taking your Amazon business to new international heights.   In episode 543 of the Serious Sellers Podcast, Bradley, Jerome, and Jacob discuss: 00:01 - Expanding Amazon Sales With European Experts 02:49 - Value Creation Through Amazon Specialization 06:45 - International Expansion Strategies for Amazon Sellers 09:25 - IRS and European Tax Authority Comparison 16:51 - Navigating International Business and Online Presence 20:10 - Navigating VAT and E-Commerce Expansion 22:38 - Understanding VAT for American Sellers 29:39 - US Sellers' VAT Number in Europe 31:08 - Comparing Import Tariffs 35:24 - Starting Small for Market Testing ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Are you a North American seller interested to expand to Amazon Europe, or maybe vice versa? Are you interested in advanced Amazon advertising strategies? Well, today, I went to Germany to interview in person two experts on these topics. How cool is that? Pretty cool, I think. Bradley Sutton: Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce in other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me/blog. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm Bradley Sutton and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Another episode here coming from the opposite side of the world. I'm in Frankfurt, Germany and was able to interview a lot of different people. For the first time on the show, we've got Jerome here. Jerome, welcome. Jerome: Thank you very much. I'm super happy to be here and it's nice to see you on this part of the world. Bradley Sutton: Excellent. So you know, like I do with first time guests, we need to find out about you. And this is important too, because, like I don't know much about your back stories. What country in Europe are you from? Germany, France, so I have. Jerome: I'm all about going international, so my background is international also. I was born and raised in France but my mom is British. My dad is French. I lived in France but I also lived in Turkey. I lived a bit in Germany, in the UK and now I'm office design Luxembourg. So a lot of different experiences all over the world. Bradley Sutton: Okay, excellent, excellent. Now, what did you? Where did you go to university? In what country? Jerome: So I went to university mainly in France, so first in the nice city of Grenoble, which is not too far from Lyon. It's in the Alps Mountains, really nice to do like business and management. And then afterwards I did an MBA in a school in Basin Paris but had campuses in Germany and in the UK and also in the States. I did a week in Texas, for example. It was really interesting. So like multinational is really my thing. Bradley Sutton: Okay, excellent. Now, upon graduation, did you enter right into the business world and what you had studied, or what did you do? Jerome: So I went to work two years into the chemical business at that time it was called Atofina Archema. Now, it's like I was helping the head of the subsidiary there. So doing a lot of things, helping on IT topics, on business topics for two years. And then I came back and I worked for 10 years for a Chinese group and that's where I started to work in Luxembourg. And then afterwards, I was looking for a job and couldn't find one. So I said I'll start my own company. Bradley Sutton: Okay, and what was that company? Jerome: So at the beginning my idea was say, okay, I want to bring value, because when I did my MBA it was all about okay, how do you create value for your ecosystem? Because value has a price and you know, and then you can sell. So my first idea was to help people expand and grow in terms of sales. But I had been doing a lot of Amazon business in my previous company and like, step by step, I found out that a big pain point for people in Europe at that time so 10 years ago was not understanding Amazon and I said, oh people, it's simple, let me explain to you. So I went into step by step into the Amazon business and that's where we become specialized in Amazon. Bradley Sutton: Amazon is not a typical segue from somebody just coming from the business world. How did you first, just you know, think about that as a good aspect, you know, like Google or friends? Jerome: So my background was really distribution, since I was head of Europe and EMEA for this Chinese brand and we were expanding into countries having subsidiaries, having distributors, and so it's about selling right and then I started to work with companies and helping them expand and actually even 10 years ago, the or even more 10 years ago, the fastest way to expand was Amazon and it actually really started when a German brand I knew from before told me okay, take care of the international distribution of our brand, which was binoculars, and I said, okay, well, you know, the best way is really Amazon and that's where we really started to go there. So we mostly started from vendor background because bigger brands were working on vendor and now we have probably 70% seller, 30% vendor in terms of people we help. Bradley Sutton: So what about you? During this time, were you selling on Amazon yourself as well? Jerome: So I never sold on Amazon myself. I was always selling in the name of a company and, like I said, I started as a vendor, so selling to Amazon rather than selling on Amazon, and I've been helping a lot of sellers but never sold myself. Help friends. But, yeah, never went into it. It's a bit of a dream at some point to do that. Bradley Sutton: For your agency for the last few years, are you focused on any particular aspect of Amazon or like PPC, for example, or it's A to Z? What is your focus on? What you help sellers with? Jerome: It's very much A to Z we focus. We've got three main topics we focus on. One is global expansion, so it's helping anyone to go from Europe to the US, from US to Europe to US to Japan, to anywhere in the world, and it's really whatever they need. That's the first thing we focus on. The second thing is retail media. It's one of the big topics we do is like how do we help them expand better thanks to retail media. So advertising, PPC, DSP, AMC, whatever there is. And the last thing is technology. Jerome: So we're not a SaaS company but we use a lot of tools. So Helium 10 is one, Pacvue is another one. We also partner with SalSify, for example, on the PIM side, and we have built our own dashboard. So those three topics Global Expansion, Retail Media, technology are three topics we're very focused on and we try to help people through those different things. So it's really, for me, it's A to Z especially in those aspects. So anybody, for example, we've started to sell on our own accounts for brands who can't sell. So for me, it's like an additional. We're not really a distributor, but if a brand can't sell themselves, it's okay. We'll set up a seller account and we have one in the US. We have a seller account in Europe and we have one in India also, for example. So anyone who wants to expand in any way, we are here to help them. Bradley Sutton: Let's talk about the first thing you mentioned about the international expansion. I mean, there's probably 35 different combinations you can have. You know, Japanese person selling on America, European person selling in Japan, a person from Dubai selling in Mexico, you know, etc. etc. Let's talk about some of the more common ones. Probably the most common for our listeners would be I'm a US-based company doing pretty well. Now I want to get started in Europe because that's the second and third biggest marketplaces, UK and Germany. The thing the elephant in the room for a lot of people is like oh my goodness, VAT and things like that. So what are some of the main obstacles and maybe difficult things to navigate for an American company who wants to get started in Europe? Jerome: Great question. For me, the three things. The first thing is regulations and taxes. Regulations. So the thing is like am I allowed to sell those products in Europe? We're talking with a supplements brand, for example, in the States, and it's like okay, the way you talk probiotics, for example, or can you have that keyword on your listing all of that? So that's a first hurdle. We today were speaking with AVASK and AVASK is a great partner. We partner with to deliver, like VAT services and also help on regulation. Jerome: The second thing is languages. Obviously, you need to have a great service and you need to have great content for the local people and that's something we are partnering also with a company, YLT Yanak Krekic, who's delivering great service, for example. So typically, we create a hub of people we work with. And the third part is logistics, supply chain. It's like, okay, how do we? Will you get your products to Europe? Like, will you have a warehouse in Holland? Will you go directly to FBA? Who will be your importer of record? That also we work with AVASK and some logistics company. So, even before going into advertising, content and everything, you've got those three things as regulation, translations, in a sense and supply chain. Bradley Sutton: What are some of the steps that somebody needs to take as far as the basics that everybody needs to do? Like you know, there are some things that are kind of like nice to have. There's some things that are need to have. For example, let's talk, you know, let's talk about the need to have for getting started in Europe. I don't need to form a company in Europe. I can use my US company, but I need to. What something that everybody has to do? Is it the VAT register for VAT? Jerome: Yeah. So one thing you can't. Well, same way as in the US you can't play around with IRS, right, and in Europe you can't play around with the tax authority. So VAT is a must and my recommendation is that, typically, Amazon tends to underplay and when they sell the service of expansion, they tend sometimes to be a bit optimistic about the simplicity of VAT. It's not that simple, it's not over complicated, but you need to speak with people who know this stuff. AVASK is a great example of people who really know this stuff. So that's the one thing you need to be set up in at least one country. I don't know, we want to go in all the details, but you need at least one country. Best is to be listed in or having VAT in every countries in Europe but you need at least one to be legal and compliant. Bradley Sutton: Let's do the opposite. I'm a European based company. I want to sell in the biggest marketplace in the world Amazon, USA. You know, I know like way in the old days and now on Walmart, you know, actually still for in some situations you do have to have like a US corporation, but nowadays I can. You know, I'm registered in Germany. I can go ahead and register as an individual or as a person. What are some things that I, absolutely, have to do that are in obstacle to some Europeans for selling in USA? Jerome: So our assumption as Europeans that everything is simple in the US and generally doing business in the US is much easier than in Europe. Like you have much less regulations, there's less hurdles. Now on the tax side, it's still quite complicated and as a European, I had to learn okay to navigate that. Because you can have a company in the States, in one state who's like, its addresses one state but if most of your sales is in another state, the other state where you're doing the sales might say no, no, I want you to pay your taxes where you're doing your turnover. Or if you have employees, it will start say no, then there's a fight between the different states. Jerome: For us in within one country, that doesn't happen. Like if I'm living France, you won't have the south of France trying to fight for you to pay your taxes and south of France doesn't make sense. Yes, so this you have to learn. So here again, you need to speak to the professionals, because taxes, you can't play around with and it's once you've understood, you've understood it or you have someone doing it for you it really goes smoothly. It's also that in some states in the US the tax accuration is automated between Amazon and the states, but in other states it's not. So it's like navigating that and understanding that is a bit complicated and if you're not an accountant, you'd rather work with someone who's a specialist and we work a lot with, like AVASK, for example, or specialists who will help you navigate that. So for me, it's focus on what you're good at and try to outsource what you're less good at to make sure you don't make mistakes. Bradley Sutton: What are you using Pacvue for? For your clients and maybe you know, some people out there might be wondering what kind of amazon seller or large corporate or large company might have use for Pacvue as opposed to Helium 10. So what are you using now Pacvue for? Jerome: So I think, we probably started to work with Pacvue and Helium 10 both the same time, a long time ago. So I think we started in 2019. I think, the first agency in Europe using Pacvue. Basically, we were looking for a tool and what I did is I asked the teams. I said I don't want to take the decision. I wanted the really the users to audit the different tools and decide which one they wanted to work with. And they decided to work with, at that time, to with Pacvue. Jerome: What we did is there's a lot of rules on a lot of features sorry on Pacvue, for example, rules to like improve your campaigns and as an agency, you've got you know 50, 70, 100 brands you work with. So you have a lot of campaigns and you have to have rules which help you optimize. You can't be checking every campaigns all the time. So you have rules really helping you optimize things. So we've been using Helium 10 from day one also to understand the market, make research, and we've used Pacvue really to optimize campaigns and do a better job in terms of advertising for our customers. Bradley Sutton: Are you using Pacvue for non-Amazon platforms at all? Jerome: Yeah, so we've started to go on Walmart, for example, in the US. So we are using Pacvue on Walmart on the platforms in Europe. Not all of them are linked on Pacvue because some of them are smaller. So it really depends. But on the major, we try to use Pacvue, as much as possible, because it's our sort of system of record today in the company. Bradley Sutton: And Helium 10, what is your team using Helium 10 like? What particular tools or what kind of strategies are you guys using? Jerome: So they are using it every day, I would say. So they are checking on the consulting side. Our consultants are checking, like the Market Tracker, for example, or the keyword researchers, like, example, when you were saying, okay, should we go into a new market? Okay, let's see what. You know how many researchers are done on the brand or on the type of product. Then the teams are also working when they're doing their SEO, like checking, you know, keywords and backing keywords and also campaign keywords. They checking all of the tools. Jerome: For me, Helium 10 is amazing because each time I go, it's like, wow, there's so many tools and I feel like there's a new one each time. So I have a hard time keeping track of all of them but I know they're using it daily to really on one or the other bit to improve things altogether. And because we have a content team, we have an advertising team, we have a consulting team, an analytics team, they check different things, each of them for different purposes and Helium 10 has always been amazing to me, like the amount of wealth and value they provide on so many things and that's as a day, as I said, a day to day tool we use. Bradley Sutton: Okay, excellent. Now what kind of, you know, strategy help that can you give to our users? We usually ask our guests like, hey, give us a tip or a strategy. You know it could be about international expansion, could be about PPC, could be about health, could be about which French football team to follow. Anything that you want to talk about. What some strategies you can give our listeners? Jerome: So, yeah, I'm not a big soccer man so I won't go there because I might embarrass myself. No, the thing I typically say when you talk about global expansion is there's a lot of potential but there's a lot of hurdles. So probably you want to start small or start focused. So if you're in the US and you want to go into Europe, maybe you start in Germany and or in the UK because language is easier. Just make a proof of concept, go there, be successful and then start to expand. Because if you start to go in six, five, six, seven countries, then you have five, six, seven campaigns to build, translations to do. There's a lot of work. Jerome: So probably do one, show that you can be successful in one of the European countries and then expand. Same in the US, you probably don't want to maybe take all of your catalog and take a smaller part of the catalog, make sure you're successful and then expand. So for me it's like start small and grow from there. Learn, try to learn. Because international we're talking about earlier with other people today is like, you know, we say they're saying culture eats strategy at breakfast is like cultural things are very strange, like what happens how customer behaviors are different. So get used to it and to start with something and build on it. Bradley Sutton: Love it, alright. Now, one way I know people can find and reach out to your company is if you go to hub.helium10.com type in E-C-O-M-A-S. Is that right? What are other ways that people can find you, your company, on the interwebs out there? Jerome: So we're very vocal on LinkedIn and the team produces a lot of content on retail media on the street topics like retail media, technology and global expansion, so we do try to share as much as possible with everyone. I was honored to be named one of the Amazon Retail Media Advertising Ambassadors, so one of our job is really to share as much content as possible on advertising specifically and one of the advice I gave it was about globalization. If I talk about retail media is like AMC. Amazon marketing cloud is one thing which today is open. Really, if you're doing DSP and PPC, hopefully tomorrow it will open to PPC also only. I would really recommend people to look into it. This is giving you advice, like learnings, which will get you to the next level in terms of advertising. Bradley Sutton: What is the first thing that somebody just getting into DSP or AMC? What is the first thing they should maybe if they're just getting their feet wet? Jerome: So one feature, for example, which is already in Pacvue, which is day parting with AMC you will get even more granular information, a bit like with Facebook. You will know we've run some studies for some of our brands where you get information on the persona, like who is buying your products, like is it you know male, what age, what location, and then you can tailor your messaging, your content, everything you're doing, to really focus on that target customer you have. So that's one example and there's many others you can bring on AMC. We're just starting and people are just starting to get like insights from it. So for me, it's like get first, get into it, and it's not super easy so there's a bit of a barrier to entry. So, once again, either you can, you have got enough knowledge to go in yourself or ask for people for support, and there's a lot of great people. We can help. But there's a lot of great people on AMC which can really help you. Pacvue, for example, has got embedded some AMC features already. So I really look into it because that will be a game changer and for me, like they will probably be a change of like a crossroads people getting into it and who will win? And the others lagging behind. Bradley Sutton: Okay, all right. Well, thank you so much for coming on and hopefully, see you on my side of the pond next time. Jerome: Indeed, thank you very much. Bradley Sutton: All right. So our next guest is one of the hosts for today from AVASK. We're in AVASK, Frankfurt office. This is not your main office. I believe the main office is in London. Jacob: Southampton, so it's about an hour south of London. Bradley Sutton: We're here in Frankfurt, Germany. And this is Jacob, who I met originally in Korea, spoke at an event that I did over there. And what is your title here? Jacob: So I'm the head of business development and commercial services, so responsible for client acquisition. You know have a team based here in Germany, in UK, in Spain and in Italy. So we're supporting, consulting clients, helping them expand. Bradley Sutton: Okay. Now, how did you get into the e-commerce world? Like, what's your backstory? What did you? Where did you go to university? What did you study? And then your entry into the job world. Jacob: Okay. So in terms of studying, I actually did Creative Media in college and then just directly went into working straight from there. So I started as an Account Manager for a finance company and then transitioned to AVASK. I've been here for five years. So that's the kind of a short background but yeah, been at the company for a good amount of time now. Bradley Sutton: Okay. Now, last time we had somebody from AVASK was Melanie, was on maybe, probably almost three years now ago. There's some people who might not know about you guys. So you know elevator pitch with an amazon seller and elevator. How do you tell them what you guys do? Jacob: Yeah, so we help people expand cross-border, so getting to different markets and try and make it as frictionless as possible. Kind of the biggest area for us and kind of the one we've been working in the longest is Europe. So supporting US sellers, you know, Chinese sellers, European sellers, sell all around Europe but that's not it. But like kind of in a nutshell, that's our main service, but essentially we help people get into different markets and make it as frictionless as possible. Bradley Sutton: Okay, so now you know, we just had Jerome on a couple minutes before you. He talked about some of the you know things that people need to be concerned about going from US to Europe, vice versa, maybe going to another marketplace. And he mentioned you guys too. So let's talk a little bit more in the weeds. About some of the you know, like this is what I call the unsexy side of e-commerce. You know the sexy side is PPC and Keyword Research and finding new products and developing your brand. The unsexy side is stuff that actually is arguably even more important, you know, getting your taxes in order and your business entity. So we touched a little bit with Jerome about the VAT and things like that. Bradley Sutton: But let's, let's dig into it because, like me, it just I've never sold. I've never done VAT here myself in Europe, and it's for a lot of, you know, US base sellers, like it's kind of like this monster of a thing that we have to worry about. Like, do I need to get it in every country? Do I have to report to every single country? Is it only if I am at a certain level of sale? So you are very familiar with what American sellers probably need to be educated on as far as this goes. So just take it away and let us know what we need to know about VAT in Europe to start, I would say, there's a bit of a, especially in the us. Jacob: I've been at the company for five years. Especially now over the last few years, has been a lot more regulation introduced in Europe. So when I first started at the company, there was a lot more US sellers who were interested in expanding because there was less regulation and people weren't as advised. But governments have caught up a little bit. There was a lot of that fraud so people weren't actually paying VAT. And that's not just you know American sellers, that, sellers from all over the world. But now marketplaces are Amazon a lot more regular, regulated, so they have to enforce it. So it stops people from wanting to expand. You know a lot of Americans they say, okay, VAT, how do I do of that? Okay, they don't worry about it, and I think that's quite a lot of the story in America. Jacob: For a lot of clients that I've spoken to, essentially VAT, like the system that we have in Europe, and in lots of other places as well, is completely different to the US system. Obviously, the US system, you have tax added on at checkout so you only have to worry about pricing your product and then in the majority of places, i.e. Amazon, and they're going to add the tax on, whereas here in Europe, you are responsible for adding the tax. So when you're listing your product, so you know, if you create a new listing and you need to make sure you include VAT. So I've had lots of customers who want to expand into Europe. They've gone for it. They didn't consider that the VAT would be part of the price that they actually put on the listing. And then you know, a month later, two months later, they've got the VAT bill and they have to pay that and they hadn't actually priced it into the product. Bradley Sutton: So like you're saying, like the buy box price should indicate it or it needs to be, it's separate? Jacob: No, it's just inclusive. So like, if you list your product for 24 pounds, for example in the UK, that 24 pounds is inclusive of the VAT. That's not going to add any VAT at the end. Bradley Sutton: What is the approximate VAT? Jacob: So for the UK, it's 20%. Bradley Sutton: So that means if I've got a product that I'm selling for the equivalent of 25 dollars, let's just say, I need to make that at least like 30, 31, 32 dollars, to include that VAT, because that's what I'm going to end up paying the government. Jacob: Yeah, exactly. So you have to look at the net price. So 25 dollars add to the 20 percent, so add another five dollars to get it to 30. And then out of that 30 dollar sale, once it's converted, the portion which was the five dollars would be paid to the government and the rates are there or there about. So like we're here in Germany right now, the rate here in Germany is 19% so slightly different, but there are there abouts. Bradley Sutton: Now in America, you know, after three years ago or so, we have the Marketplace Facilitator Rax. You know, like that was a huge headache before, where people didn't know in America. Like, all right, I live in California, I know I got to pay California Sales Tax, but you know, do I have a Nexus or whatever we call it in all the different states. And then Amazon's like or actually all online marketplaces were like there's some law passed or something where it's like, all right, you guys are the ones who have to collect it. Now we as Amazon sellers, hopefully we don't have to. That's what I've been doing. We don't have to worry anything about it. We don't add it to our price or anything. The customer is paying for it but Amazon collects it. They remit it. Now in Europe, what it sounds like number one, we do have to add it to the price, as you just said. And also, Amazon is not remitting that. I've got to hold on to that money. Jacob: And then so previously that would have been correct. But as of a couple of years ago, Amazon and now and marketplaces are responsible for collecting and remitting VAT for non-European and non-EU sellers in the EU. You still need to price it so, like in that example we had, that was $30. That $5 would actually be deducted from you and be paid to the government on your behalf. However, you still need to report all of those sales via VAT returns in different countries where you've got different liability, like similar to Nexus. Nexus means you've got a liability, basically. You'll have to get a VAT number when you have a liability and you can create different liabilities and free different kinds of means, but the actual money will be deducted and paid by Amazon but you still have to report it. Bradley Sutton: So that's at least one burden off. And then now is Amazon withholding that from your disbursement? Then each two weeks? Jacob: Yeah. So that would get completely withheld. So Amazon should be withholding it and then paying it on your behalf. Bradley Sutton: Okay. Scenario A, I plan to open in all European marketplaces plus UK. So UK, Germany, France, Netherlands, Spain, Italy, et cetera, et cetera. How many VATs am I needing to register for? Jacob: Depends. So you've got options. So with Amazon, you've got options for how you can actually use the FBA system. So, like obviously, in US, you send to a single FBA center. You have no control over where they're good to go. Amazon can transfer them to different warehouses. It's one country. It's lots of different states, lots of different tax laws, but it is one country, whereas with Europe you've got many different countries. So UK, we separated from the European Union the free flow of moving goods essentially. So whenever good to travel from UK to EU, they need to go through official borders. So customs checks, there needs to be paperwork, there needs to be declarations, et cetera. A lot of sellers now treat the UK separately and they just have their own separate supply chain directly into the UK. You need a VAT number there as a US seller so you can store your products there and sell your products, whereas in Europe, for FBA purposes, you've got options. Jacob: Amazon have their main fulfillment centers in Germany, France, Italy, Spain, Poland and the Czech Republic. You can select which ones you want to have your goods in. Whichever country you decide, you allow Amazon to store. You've got an Enable Infantry Replacement on a Seller Central so you can disable and enable. If it's enabled, you have to have a VAT number because Amazon store your products there and that's creating a Nexus. Essentially, you create a liability. You've got to have a VAT number there. Jacob: So you could just start with one for the EU and you can list your products. So you could say right, I'm going to store my products in Germany, I'm going to list them in Italy, I'm going to list them in France, I'm going to list them in Spain, but they will all be fulfilled from Germany. Now the pitfall to doing that is Amazon charges you a significantly larger fee for fulfillment. So whenever I speak to sellers as long as they understand that because I've got people who you know they only want to get the one VAT number, because getting six or seven or however many you need to get is complicated and it means a lot of paperwork et cetera to get set up but at the same time, they don't quite realize the Amazon fees that you get charged. And I've come across cases where, yeah, it was an extra three or 4,000 pounds to get the VAT numbers but they ended up spending extra 40,000 pounds in fulfillment fees. So, like understanding, that's quite clear, but you can start off with not too many, which makes it easier for sellers. Bradley Sutton: A lot of American sellers are very familiar with rough costs of like tariffs and importing custom duties from China to the United States. Some have more. That's why you know maybe some people are moving their factory to India or other places. How does it compare, though, because most I would say 90% of Amazon sellers are probably manufacturing their products in China or India? How does the custom duties and tariffs compare on a percentage wise importing to the US as opposed to importing to Europe? Are there differences between like UK and EU? Jacob: Yeah. Depending on the products, the UK and EU used to have the same tariffs because of the UK separation. We've got the UK Global Trade Tariff and EU's got what's called the TARIC system. The rates for those two systems I would say probably 99% of the same and that will change over the course of time, but it wasn't going to all change immediately. There is some differences but you might find certain products have much higher rates in Europe. So you also get anti-dumping duty. Jacob: I'm not too sure if there is anti-dumping duty in the US, but this can be products that might be damaging to the environment or harmful to the environment so they put the rates up really high. But understanding it before you actually start shipping the products is easy to do. As long as you've got the right people to do it. You can understand the rates, understand if there's a difference between the rate. One thing you do need to be careful of, especially as a US-based business, not just US as a non-EU-based business, the particular country we're in right now, Germany the way that they look at imports for non-EU-based companies is sometimes different to an EU-based company. So I've had a lot of clients who they've imported stock directly from their supplier in China or in India into Germany, and the German customs office have revalued that stock. So instead of using the transactional value, so the cost of your products, the insurance and the freight, say €10,000, they've looked at it and they've taken the retail price and then minus Amazon fees, minus VAT, so to say 60% of retail, which then that 10,000 does end up getting to 50,000, and then they've been charged 5% on the 50,000 instead of 10,000, so suddenly you've got five extra costs. So that's something to look out for and be aware of, because I've seen it happen quite a few times. Bradley Sutton: Okay. Now, before we get into your last strategy of the day, just as a reminder, if this is all overwhelming to you, it's not something that you just can't ignore and pretend that it's not there. It's stuff that you have to take care of if you're doing cross-border or getting into new marketplaces. If you guys want to reach out to AVASK, the easiest way to remember to contact them just go to hub.helium10.com and then just type in AVASK, A-V-A-S-K right there inside there you can have the portal. There might be some specials depending on your level of Helium 10 membership that you might have available to you. Other ways that people can find you guys on the interwebs out there. Jacob: Yeah, so all the general means like LinkedIn, Instagram or just avaskgroup.com, so A-V-A-S-K group.com, and yeah, you can contact us directly for those means. Bradley Sutton: Okay, all right. Now what's your last, you know, something I like to ask some guests is like a 30 or 60 second tip or strategy, that it could be about any topic you've talked about today. Jacob: Yeah, okay. So I would say, first of all, do consider Europe, but maybe take it slow, because there's a lot of red tape and there's a lot of history with American sellers in Europe and people getting stung by governments because of certain situations that happened in the past. Things are different now, so there's a lot more regulation that makes it easier for sellers to make sure they're doing the right thing, but it also puts more barriers to entry. You can start small. Like I said, you don't have to go for all of the countries. Start small with one. Start looking at the other countries, so like if you wanted to start in Germany, what are the biggest markets? Open your listings in the other markets and see if you start getting sales trickle in and then kind of make targeted decisions based on where you start to see growth. And that's what I think is good because we get a lot of people that are like right, I need to go for everything, I need to go for it straight away. Some cases really good, some cases they don't get the sales they expect and then they have to attract. So, depending on your position, obviously, would depend on what you decided to do, but if you're just considering it, you're not sure. Try that way because you're limiting your exposure in terms of compliance. You can start off small, your costs are lower and you can just see how the market goes. Bradley Sutton: Alright. Well, thank you very much for sharing your knowledge and thank you for hosting us here for our first onsite podcast here in Germany and our AVASK and Helium 10 Elite event, and maybe we'll be seeing you at a future conference again. Jacob: Thanks, Bradley.

Beyond The Shelf
Sales, Sell Sheets and Solutions with Salsify's David Novak

Beyond The Shelf

Play Episode Listen Later Jan 23, 2024 34:21


David catches up with David Novak, Chief Revenue Officer at Salsify and board member for numerous SaaS organizations. They discuss David's career journey from coding and engineering to sales (3:24), his experiences farming and how it relates to his professional work (10:39), and how brands can leverage AI in useful ways (24:47).Register for the 2024 Salsify Summit: https://www.digitalshelfsummit.com/event/63127807-e648-419c-9180-31ebe128f77e/summaryConnect with David on LinkedIn: https://www.linkedin.com/in/davidnovak/Find out more about ItsRapid's new Sellsheet Builder! Send an email to support@itsrapid.ai with code "BEYOND2024"Learn more: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Careers Explained
Financial Planning and Analysis (FP&A) Analyst at IMAX - Nolan Piatkowski's Experience

Careers Explained

Play Episode Listen Later Jan 21, 2024 23:17


In this episode, Nolan Piatkowski describes his career path and current role as a Financial Planning and Analysis (FP&A) Analyst at IMAX. He received his bachelor's degree from Northeastern University in Finance and Business Analytics. His work experience includes working as an FP&A Coop at Salsify and as a Corporate Finance Coop at Boston Consulting Group. We discuss: His current role: 0:44 - Overview of his current role 1:36 - His roles and responsibilities  2:33 - The timeline of his tasks  6:27 - How many projects he works on simultaneously 7:03 - What a typical day looks like 7:39 - How social his role is 8:34 - How collaborative his assignments are 9:47 - What he likes about the role  10:40 - Challenges of the role 12:00 - What the training was like 13:12 - Examples of specialties within IMAX Career path: 14:17 - What made him interested in finance 14:54 - Why he wanted to be an FP&A analyst 15:41 - Factors he did and didn't want in a role Advice: 17:12 - Advice on how to explore career options 18:25 - Advice when applying to jobs 19:27 - Networking advice 20:43 - Advice on how to set yourself up for success 22:25 - General career advice

Afternoons with Pippa Hudson
FOOD 2: Eat Out Chef of the Year

Afternoons with Pippa Hudson

Play Episode Listen Later Nov 20, 2023 10:06


Pippa speaks to chef Ryan Cole of Salsify at the Roundhouse in Camps Bay. He was voted Chef of the Year at the annual Eat Out Awards.See omnystudio.com/listener for privacy information.

Journey of a Fearless Female's podcast
Tricia Montalvo Timm, Embrace the Power of You

Journey of a Fearless Female's podcast

Play Episode Listen Later Nov 6, 2023 31:47


Tricia Montalvo Timm is a board director, venture investor, speaker and author. She is a first-generation Latina who rose through the ranks of Silicon Valley advising high-tech companies big and small, culminating in the sale of data analytics software company Looker to Google for $2.6 billion, Google's fourth largest acquisition. She is one of the few Latinas to have attained the triple achievement of reaching the C-suite, joining the boardroom and cracking the venture capital ceiling. Tricia currently serves on the board of directors at Salsify, a top enterprise software company. She is also an advocate for women and girls and serves as a mentor, advisor and investor in female-founded companies.  With her new book, Embrace the Power of You, she hopes to inspire anyone who has ever felt like an “other” in the workplace to embrace their true selves, own their identity and achieve success and fulfillment in their life and career. You can find Tricia on Facebook, Instagram, and Twitter. For more information be sure to check out her website or read her new book, Embrace the Power of You: Owning Your Identity at Work. Join the ⁠⁠Fearless Power Group⁠⁠ and visit: Website: ⁠⁠fearlessfemale.com⁠⁠  Facebook: ⁠⁠Facebook.com/groups ⁠⁠ Twitter: ⁠⁠@FearlessFemale9⁠⁠  Instagram: ⁠⁠@fearlessfemale_coach⁠⁠  TikTok: ⁠⁠@paola.rosser⁠⁠  Youtube: ⁠⁠@fearlessfemale⁠⁠ Book a FREE Discovery Call ⁠⁠⁠Now⁠⁠⁠ Book an Emotion Code Session ⁠⁠⁠⁠⁠here⁠

In/organic Podcast
E4: M&A Strategy for Category Defining SaaS with Rob Gonzalez

In/organic Podcast

Play Episode Listen Later Nov 6, 2023 30:33


There are plenty of playbooks for developing an M&A strategy, but the kind of strategy that is best for one SaaS company versus another is less clear. For example, should one only buy tech they can integrate behind the scenes, or should you add new products that stand alone? How far outside your product focus should you expand, especially when pre-IPO? People are an important element of M&A success, how best to approach people integration?In this episode, Rob Gonzalez, co-founder and CMO of Salsify, a category-defining SaaS company that helps brands win the e-commerce game joins us to share how Salsify approaches their M&A. Drawing on experiences from four acquisitions, including one cross-border acquisition of Paris-based Alkemics, one can gain some great insight into what M&A should and should not be about, according to Rob.In this episode, Rob joins us to share his opinion on what kind of M&A makes sense for a company that seeks to provide a single consistent experience for its customers. During the discussion, Rob provided examples of how each of Salsify's four acquisitions added value to the company, customers, and partners. Throughout this episode, you'll learn about Rob's thoughts on using acquisitions to integrate third-party tools into a platform's core experience and using strategic partnerships with complementary services to create a competitive advantage. Rob also shares his own opinion on how to approach integrating talent from acquired companies and cultural integrations in cross-border transactions, and much more. Tune in to Episode 4 of In/organic Podcast, and discover the best way of aligning your growth and M&A strategies with your product, culture, and talent. In This Episode, You Will Learn:Rob's background and past experiences (1:20)Pairing M&A and growth strategy (5:30)How to prioritize the core business in M&A (8:10)Betting on the ecosystem vs. owning every piece of the puzzle (12:00)The role of talent in M&A (17:30)How to approach cross-border deals (21:20)Connect with Rob:LinkedInTwitterLet's connect: LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

A Table in the Corner
06. Ryan Cole - Salsify at the Roundhouse

A Table in the Corner

Play Episode Listen Later Sep 6, 2023 34:50


From Michelin stars to foraging with Chris Erasmus we talk a little history and a lot of cooking with head chef and co-owner Ryan Cole at Salsify restaurant in the historic Roundhouse overlooking Cape Town's Camps Bay. On Instagram @a_table_inthecorner Cover image sketched by Courtney Cara Lawson All profile portraits by Russel Wasserfall unless otherwise credited

The Marketer's Journey
Ep #145: The One Marketing Play That Helped Salsify Scale to Over $130M ARR, w/ Rob Gonzalez, CMO of Salsify

The Marketer's Journey

Play Episode Listen Later Jun 27, 2023 38:00


On this episode of The Marketer's Journey, I'm joined by Rob Gonzalez, CMO and co-founder of Salsify. Rob is an ‘accidental CMO,' with a background in engineering and product management and design. He took on the role of salesperson when he and his co-founder started Salsify and from there, eventually scaled the marketing plan to keep up with Salsify's rapid growth. As a founder, he's stayed focused on where he can add the most value to the organization and ensuring they stay true to the tactics that drive awareness and growth. In this episode, we discuss a founder's role as a super-generalist, Rob's path to CMO, and why running too many experiments at once can be a bad thing.Check out this and other episodes of The Marketer's Journey on Apple Podcasts, Google Podcasts, and Spotify Key takeaways from this episode:Less is more. Rob believes that many young marketers fall into the trap of trying too many things at once. This can lead to attribution problems on top of being exhausting for marketing teams. Give yourself and your team the chance to discover what strategy is working before jumping onto the next marketing trend. Stick to the tactics that work for you. Rob and his team were aware from the start that advertising was not going to be effective in awareness building for their category. Instead, they focused on strategic outreach and invested in that tactic once it delivered results. CMOs need to be comfortable with numbers. Rob believes that CMOs must be good with quantitative revenue marketing, which means being able to analyze the numbers in front of you and understand how they inform your strategies. Learn more about Salsify here: https://www.salsify.com/Learn more about Rob here: https://www.linkedin.com/in/robgonzalez

The Impostor Syndrome Files
Embrace Your Authentic Self

The Impostor Syndrome Files

Play Episode Listen Later Jun 13, 2023 40:04


In this episode of the Impostor Syndrome Files, we talk about the pressure that many of us, particularly women of color, feel to downplay our authentic selves in the workplace. My guest this week, Tricia Montalvo Timm, author of the book, Embrace the Power of You, Owning Your Identity at Work, shares her journey as a first-generation Latina and how her quest to assimilate led her to hide parts of her identity at work. We also talk about how we can embrace what makes us unique and what we can all do to create more inclusive workplaces. About My GuestTricia Montalvo Timm is a first-generation Latina who rose through the ranks of Silicon Valley advising high-tech companies big and small, culminating in the sale of data analytics software company Looker to Google for $2.6 billion. Tricia is one of the few Latinas to have attained the triple achievement of reaching the C-suite, joining the boardroom and cracking the venture capital ceiling. Her career has spanned from working with some of the largest publicly traded multinational companies to stepping on as one of the first leaders to help build and scale several high-growth start-ups. Tricia currently serves on the board of Salsify, a top SaaS software company whose commerce experience management platform helps brand manufacturers, distributors and retailers collaborate to win on the digital shelf. In addition to board service, Tricia spends her time as a venture capital investor and is a limited partner in several venture capital funds and an angel investor in over a dozen companies. Most recently, Tricia served as General Counsel and Executive Sponsor of Diversity, Equity and Inclusion at Looker. At Looker, Tricia oversaw the company's legal, data privacy, equity and DEI functions. During the Looker/Google acquisition, Tricia also led the company's global antitrust regulatory process, which included review and approval from the U.S. Department of Justice.~Connect with Tricia:LinkedIn: https://www.linkedin.com/in/ptimm/Instagram: https://www.instagram.com/pmontalvotimm/Twitter: https://twitter.com/tricia_timm~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/Learn more about the Leading Humans discussion group:https://www.kimmeninger.com/coachingJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

My Magical Cottagecore Life
Salsify Revealed

My Magical Cottagecore Life

Play Episode Listen Later May 6, 2023 16:49


Today we're going to talk about salsify A plant that's often mispronounced locally here, and even I mispronounced it in one of my previous episodes. But in everything we are always striving to do better. You can find it usually growing on the side of the roads here in michigan. Or in the ditches. It looks beautiful and statuesque when compared to other plants that are similar. We're also going to talk about the difference between regular salsify, and black salsify. There's even a recipe thrown in, as well. Special thank you to today's sponsor, Lovely Realms Enterprises. You can contact them regarding their events and projects via lovelyrealmsenterprises@gmail.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/detroit-conjure-llc-festi/support

Living Corporate
Including You : Storytelling (ft. Tricia Montalvo Timm)

Living Corporate

Play Episode Listen Later Mar 10, 2023 20:05


Amy welcomes Tricia Montalvo Timm, the Board Director of Salsify and author of Embrace the Power of You: Owning Your Identity at Work, to the Including You podcast to engage in a discussion centered around storytelling. Connect with Tricia on LinkedIn. Including You is brought to you by Lead at Any Level. Learn more about them on their website. Learn more about Pfizer on their website. Listen to Pfizer's "The Antigen" podcast today.

Next Level Supply Chain with GS1 US
The ‘Secret Sauce' to Building Trading Partner Trust

Next Level Supply Chain with GS1 US

Play Episode Listen Later Mar 8, 2023 45:38


As e-commerce exchanges evolve, so does the type of data that is required for running a successful business. How can you ensure that you are aware of these essential data attributes and that you are providing the most accurate data along the supply chain? Join us as we chat with Rob Gonzalez, Co-founder, and CMO of Salsify, about the importance of data quality and standards when sharing information with trading partners.

E-Commerce with Coffee?!
49. The Power of Internal Processes Backed by the Next-Gen PIM with Lacey Griffith, VP of IT

E-Commerce with Coffee?!

Play Episode Listen Later Mar 5, 2023 23:46


The Power of Internal Processes Backed by the Next-Gen PIM Lacey Griffith is the VP of IT at Sherrill Furniture Brands. Known for its eight brands and more than 4,500 SKUs, Sherrill Furniture had focused so much on its production capabilities that internal processes weren't always front-of-mind. The result was a back-to-front process for managing product data that required months of digging through spreadsheets and AutoCAD to gather product information before launch. When Lacey came to Sherrill Furniture, the company was already engaged in a conversation with Amber Engine. Lacey was familiar with PIM software and immediately joined the discussion. The resulting relationship—a “partnership” more than a “provider” dependence, as Lacey says—helped him build a new product information management process. The process has continued to evolve as Lacey and his team discover new efficiencies and capture more attributes. To date, the team has found and added 200% more product attributes for a more structured and competitive catalog than ever. Be sure to listen for: The number of channels Sherrill Furniture is working with hasn't changed since implementing the next-gen PIM, however, multiple internal processes have. Lacey details how the product information management process worked before, and how it's changed in his time at the company. Lacey shares the new process's biggest success: “We've baked in the process so that data comes more from the go-to-market strategy as opposed to waiting until the end and then going back… so we have 90% of the data we need through our process now… and it's all centralized [in the PIM], so it's easier to find.” Preparing the product information for just 30 products took a couple of months the last time it was done with the old process; now, with the PIM, when Lacey and his team prepare 50 products for launch it takes “a couple of hours,” he says—including the work required by Lacey's team and the distributor—amounting to “about 15 minutes of work.” Lacey came to Sherrill Furniture with previous PIM experience. When he started at Sherrill, the team decided to compare Salsify and Amber Engine. Lacey says, “we compared the two, and the things that leaned us toward Amber Engine, one was the value. The value you got for the price was way better than Salsify. Then, two, the flexibility, because we were still learning what we needed and Amber Engine was very responsive to listen to our needs. They worked towards delivering solutions in their core product that met what we were looking for. So, it felt like we had more of a voice, and that we could be a part of that creation of the version-two, next-gen PIM.” Lacey and the team review their product information management process regularly, because Lacey knows there's always an opportunity to improve. “It's been constant forward motion,” he confirms. Listen to learn how the process has changed since the PIM was first implemented, and what other internal processes the PIM is used for. Listen to the interview to hear what Lacey says about implementing the Amber Engine PIM. Onboarding and buy-in were fairly organic on his team, he says, but the buy-in that's grown since seeing results has been even greater.

Unpacking the Digital Shelf
Fresh Consumer Digital Shelf Insights, with Cara Wood, Head of Brand Journalism at Salsify

Unpacking the Digital Shelf

Play Episode Listen Later Feb 27, 2023 28:56


For 8 years Cara Wood, Salsify's head of Brand Journalism has surveyed consumers across a growing list of countries to identify the shifting trends of consumer behavior on the digital shelf. 2022 was a year of shift from pandemic to inflation and recessionary fears. The results of the latest survey are now in, and Cara joined the podcast to lay out the chief takeaways, and what steps brands might take to drive discovery, conversion and loyalty based on how consumers are shopping today.

How to Win
Laying the foundation for long-term company alignment with Salsify's Rob Gonzalez

How to Win

Play Episode Listen Later Feb 27, 2023 33:23


Summary:This week on How To Win: Rob Gonzalez, co-founder and CMO of Salsify, a commerce experience management platform that helps its clients win on the 'digital shelf.' Salsify defines the digital shelf as: "The collection of diverse and rapidly evolving digital touch points used by shoppers to engage with brands and discover, research, and purchase products.”Rob co-founded Salsify in 2012 and has grown the company to over 740 employees serving a roster of high-profile clients. Salsify concluded their Series F funding in 2022, securing $200M in funding which brought their valuation to over $1B.In this episode, Rob breaks down some of the strategies that have helped Salsify win, and some of the mistakes they've made along the way. We discuss diversifying customer acquisition channels, promoting employee autonomy, and why you might be under-charging your customers.I weigh in on the increasing costs of customer acquisition, transitioning to a multi-product team, and employee surveys. Key Points: Rob discusses the customer acquisition channels that worked in the early days of Salsify (01:21)  When is it the right time to change your customer acquisition tactics? (04:58) I reflect on the rising cost of customer acquisition (06:04) Rob discusses what he calls 'market engagement rate' (07:37) What has Rob learned about being a multi-product company after Salsify's recent acquisitions? (09:29) My thoughts on running a multi-product company with a quote from Okta's Chief Product Officer Diya Jolly (11:55) What practical advice does Rob have for founders trying to create a positive work culture? (14:01) I talk about surveying your employees with a quote from employee management expert Don Phin (16:48) How do you reinforce a positive culture consistently? (18:24) I discuss the benefits of increasing employee autonomy (24:13) Rob reflects on Salsify's pricing strategy with a quote from the Tim Ferriss Show, featuring Andreessen Horowitz's Marc Andreessen (25:13) Why does Rob believe the next ten years of marketing will be defined by community and not content? (30:14) Wrap-up (32:04) Mentioned:Rob Gonzalez LinkedInSalsify WebsiteSalsify LinkedInThe Digital Shelf Institute WebsiteThe Digital Shelf Institute LinkedInDiya Jolly LinkedInDon Phin LinkedInThe Tim Ferriss ShowMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

The Sure Shot Entrepreneur
Will You Raise Series A in 12 Months?

The Sure Shot Entrepreneur

Play Episode Listen Later Jan 17, 2023 26:26


Richard Kerby, co-founder and general partner at Equal Ventures, shares the journey of Equal Ventures and thought behind Emerging Managers Circle. He provides insights into the investment decision-making process at multi-partner venture capital firms and offers advice on how to position your business for success. Finally, he discusses the issue of diversity in the VC industry.In this episode, you'll learn:[2:55] New York's is becoming an increasingly attractive hub for startup ecosystem players.[6:56] Equal Ventures investment philosophy and process; and why consensus doesn't lead to great investment decision making.[17:09] The hype days are gone. You can't just tell a story and try to raise money without a real business.[18:26] Emerging Managers Circle benefits to emerging GPs as they pursue their dreams of starting their own firms.[21:03] How more diversity at the LP and GP levels can unlock the hidden potential of the startup ecosystemThe non-profit organization that Richard is passionate about: BLCK VC, BVCCAbout Guest SpeakerRichard Kerby is Co-founder and General Partner at Equal Ventures. Prior to co-founding Equal Ventures, Richard was an investor at Venrock, where he led seed-stage and Series A stage investments in 6Sense, Amino Apps, Beckon, Burner, Luxe Valet, and Salsify.Prior to joining Venrock, Richard was an investor at Institutional Venture Partners (IVP),where he focused on identifying and evaluating later-stage investments. While at IVP, Richard worked with IVP portfolio companies such as Dropbox, FleetMatics, PopSugar, Shazam, and Yext. Prior to joining IVP, Richard worked in the Investment Banking Division of Credit Suisse.About Equal VenturesEqual Ventures is a New York-based early stage venture capital firm that backs founders and businesses that are disrupting legacy markets. Its core focus areas are retail, care, insurance, supply chain and climate. Portfolio companies include wrapbook, gerry, ODYSSEY, MVMNT, WeeCare, SmartHop, ThreeFlow among others.Subscribe to our podcast and stay tuned for our next episode. Follow Us:  Twitter | Linkedin | Instagram | Facebook

Marketing B2B
71 - La combinaison ABM et Demand Generation pour éduquer votre marché et faire tomber de gros clients - Nathalie Schäfer, Senior ABM Manager chez Salsify

Marketing B2B

Play Episode Listen Later Dec 2, 2022 33:46


Invitée : Nathalie Schäfer, Senior ABM Manager chez Salsify Au programme de la conversation entre Nathalie et Mony : 1:35 Quels seront les challenges du marketing B2B en 2023 ? 4:10 Est-ce que tu as déjà eu une révélation dans ton métier ? 8:40 Quel est le lien entre l'ABM et le Demand Gen ? 16:39 Quels seraient tes conseils pour démarrer dans l'ABM ? 25:30 La lead gen, on continue ou on arrête ? 30:29 Est-ce qu'il y a un marketer que tu conseilles de suivre ? Mais aussi beaucoup d'autres sujets ! -- Profils LinkedIn de Nathalie et de son entreprise Salsify : https://www.linkedin.com/in/nathalieschafer/ https://www.linkedin.com/company/salsifyemea -- Références abordées : https://www.adweek.com/creativity/steve-burns-solves-a-new-mystery-for-flock-freight-how-much-is-a-fkload/# https://www.forbes.com/sites/johnellett/2022/05/01/why-the-evolution-of-abm-is-creating-both-confusion-and-opportunity-for-b2b-marketers/?sh=71a638ec5d7a https://www.linkedin.com/in/chriswalker171/ Définition de l'ICP : ideal client profile (profil client idéal). Lire cet article : https://fullfunnel.io/ideal-customer-profile/ --

The Vitalize Podcast
Lessons for Emerging Managers and How to Evaluate Founder Passion, with Richard Kerby of Equal Ventures

The Vitalize Podcast

Play Episode Listen Later Dec 1, 2022 27:35


Justin Gordon (@justingordon212) talks with Richard Kerby (@kerby), Co-Founder and General Partner at Equal Ventures, a seed stage focused fund backing the founders and businesses transforming society and industry. Prior to Equal Ventures, Richard was an investor at Venrock, where he led seed stage and Series A stage investments in 6Sense, Amino Apps, Beckon, Burner, Luxe Valet, and Salsify. Prior to joining Venrock, Richard was an investor at Institutional Venture Partners (IVP), where he focused on identifying and evaluating later-stage investments. While at IVP, Richard worked with IVP portfolio companies such as Dropbox, FleetMatics, PopSugar, Shazam, and Yext. Previously, Richard worked in the Investment Banking Division of Credit Suisse. Richard is a proud Georgetown alum and is a rabid Hoyas basketball fan. He is also the founder of Stealth Mode, a community of more than 1,500 African American founders, operators and investors.Website: Equal VenturesLinkedIn: linkedin.com/in/richardkerby/Twitter: @kerbyEmail: kerby@equal.vcShow Notes: Equal Ventures' investment thesis and the strategy behind being generalists Deciding to start a fund instead of joining an existing one Richard's key learnings as an emerging manager What being hands-on with their founders means at Equal Ventures Their all “hands on deck” approach to building the Equal Ventures team Running the Emerging Managers Circle and deciding to host summits Trends Richard is excited about Richard's view on remote vs. in-person How Equal Ventures evaluates founders Richard's advice for emerging managers More about the show:The Vitalize Podcast, a show by Vitalize Venture Capital (a seed-stage venture capital firm and pre-seed 400+ member angel community open to everyone), dives deep into the world of startup investing and the future of work.Hosted by Justin Gordon, the Director of Marketing at Vitalize Venture Capital, The Vitalize Podcast includes two main series. The Angel Investing series features interviews with a variety of angel investors and VCs around the world. The goal? To help develop the next generation of amazing investors. The Future of Work series takes a look at the founders and investors shaping the new world of work, including insights from our team here at Vitalize Venture Capital. More about us:Vitalize Venture Capital was formed in 2017 as a $16M seed-stage venture fund and now includes both a fund as well as an angel investing community investing in the future of work. Vitalize has offices in Chicago, San Francisco, and Los Angeles.The Vitalize Team:Gale - https://twitter.com/galeforceVCCaroline - https://twitter.com/carolinecasson_Justin - https://twitter.com/justingordon212Vitalize Angels, our angel investing community open to everyone:https://vitalize.vc/vitalizeangels/

Unpacking the Digital Shelf
Moving through the Digital Shelf Maturity Curve, with Cara Wood, Chief Brand Journalist, Salsify

Unpacking the Digital Shelf

Play Episode Listen Later Nov 7, 2022 29:15


Over a year ago, the DSI and Salsify launched a Digital Shelf Maturity curve - a framework for brands to understand the stages they will pass through on the marathon towards maximum digital shelf efficiency and performance. For it is truly a marathon, not just a sprint. As part of that Maturity Curve, Salsify also developed an assessment brand leaders could take to determine their place on the curve and how they might get to the next stage. Salsify now has a year of the data from the hundreds of assessments that have been taken, and the creator of the Maturity Curve, Cara Wood, joins the podcast to outline the maturity curve journey stories that the numbers bring to life.

Blindspots with Host Ryan Sorley
Salsify's Secret Sauce for a Successful Win-Loss Program: It's All About Collaboration

Blindspots with Host Ryan Sorley

Play Episode Listen Later Oct 25, 2022 27:45


In this episode of Blindspots, Nathan Teplow, Director of Competitive Intelligence at Salsify, talks about the pivotal role of cross-functional collaboration and program evangelism in the success of a win/loss program. You will also learn how to get stakeholder buy-in from the get-go, how to select the right candidates to interview, how to share program findings effectively, and how to define program success. 

Unpacking the Digital Shelf
Ecommerce Opportunities Down Under, with Daniel Roberts, founder of SKUvantage, now CEO of Salsify Australia and New Zealand

Unpacking the Digital Shelf

Play Episode Listen Later Aug 1, 2022 26:31


In these challenging times, brands are looking for opportunities for growth and experimentation with rapid feedback. Its possible for some that international expansion could be part of that growth plan, and that's why we tapped into the experienced brain of Daniel Roberts, once founder of Australian product content solutions provider SKUvantage, now part of Salsify. Dan brings a decade of experience in the retail, brand, and consumer markets in Australia and New Zealand to outline the opportunities in the market and how to best take advantage of them.

Future Food Cast
FutureFoodCast Podcast #89 || Digital Shelf Space- Exploring The Keys To Win In The Food Industry

Future Food Cast

Play Episode Listen Later Jul 29, 2022 27:52


In this episode, we speak with SJ Petteruti, Director, Product Evangelist at Salsify, on how he analyses consumers and does research on how businesses handle product data. We discussed how Salsify, a commerce experience management platform, helps businesses in managing data linked to the products they generate in order to determine the value of such products from the consumers' perspective. He also discussed the role of consumer-produced goods (CPG) in business from an educational standpoint. We discussed how vital it is to be consistent with product information from digital endpoints if one wants to be successful in the digital shelf space in the food industry. He discussed how the e-commerce market in grocery stores is growing and how it is creating consumer trust. He gave a quick overview of consumer trends, including how consumers see sustainability and why packaging is important to them. We discussed how sustainability is bridging the gap between the food business and consumers.

Brian and Trisha – Quicksie 98.3

Hardin County Extension Agent Amy Aldenderfer talked about the False Salsify and butterflies Brian has in his unmown yard.

Whiskey Web and Whatnot
A Framework for Ember TypeScript with James C. Davis

Whiskey Web and Whatnot

Play Episode Listen Later Jun 9, 2022 56:45


In 2017, James C. Davis moved to Charlottesville, Virginia to work at a non-profit tech company that used Ember in their original Saas platform. While James had dabbled in Ember previously, an ask to reimplement the front-end in Ember, this time using TypeScript, proved challenging.  At the time, a few engineers were using TypeScript in Ember, but the open source framework James worked on became the de-facto reference point for projects in Ember types. And the unofficial group of engineers collaborating on the project has become the official Ember TypeScript Core Team. Today, James works at e-commerce company Salsify with a front-end all in Ember TypeScript. Although setting the standard for using TypeScript in Ember, James believes there's a time and a place for types. Plus, he may have a solution for Robbie's monorepo grievances.  In this episode, James talks with Chuck and Robbie about his struggles and triumphs perfecting Ember TypeScript, his real thoughts on monorepos and functional programming, keeping APIs private, and why developing Glint was a type checking necessity. Key Takeaways [01:46] - A whiskey review. [05:48] - Two truths and a lie.  [12:28] - How James discovered Ember and open source.  [16:28] - The purpose of the dot ember-cli file. [22:00] - When TypeScript isn't your best bet.  [22:53] - How the Ember TypeScript core team is handling private API. [25:41] - How James feels about monorepos and functional programming in general.  [28:57] - What tool James uses to link packages. [31:36] - How James created Glint.  [39:03] - A camping, travel, and steak-themed whatnot.  Quotes [17:58] - “One of the cool things about the way TypeScript is done now with Babel is we can write stuff in TypeScript and we can use Babel to basically strip out all of the type annotations and just produce JavaScript.” ~ @jamscdavis [19:38] - “Basically at this point, the only really useful thing that you need inside ember-cli-typescript is its blueprint which is different from the blueprints that generate components and Ember things.” ~ @jamscdavis [21:53] - “The bigger and more complex your project is, the more that [TypeScript] helps you.” ~ @jamscdavis Links James on Twitter GitHub Twitter Elon Musk Starlink Ragged Branch Virginia Straight Bourbon (Wheated Bourbon) It Might Get Loud Whiskey Web and Whatnot: Bringing Types to Ember with Chris Krycho Chris Krycho  Ember TypeScript Core Team Center for Open Science The Open Science Framework Ember.js TypeScript ember-cli-typescript Salsify  Dan Freeman Babel JavaScript  Definitely Typed Peter Wagenet SemVer Glint yarn link Yalc Using Yalc for Ember Engine/addon Development Shepherd Lerna  EmberConf James' EmberConf 2019 Talk Glimmer.js Blenheim Vineyards  Connect with our hosts Robbie Wagner Chuck Carpenter Ship Shape Subscribe and stay in touch Apple Podcasts Spotify Google Podcasts Whiskey Web and Whatnot Top-Tier, Full-Stack Software Consultants This show is brought to you by Ship Shape. Ship Shape's software consultants solve complex software and app development problems with top-tier coding expertise, superior service, and speed. In a sea of choices, our senior-level development crew rises above the rest by delivering the best solutions for fintech, cybersecurity, and other fast-growing industries. Check us out at shipshape.io.

Decode Business - FrenchWeb
[Série F] Retail: un an après le rachat d'Alkemics, Salsify lève 200 millions de dollars

Decode Business - FrenchWeb

Play Episode Listen Later Apr 13, 2022 9:10


Interview d'Antoine Durieux, fondateur d'Alkemics (Salsify).

Unpacking the Digital Shelf
Crypto, Web3, Blockchain, NFTs: A Primer for Brands, with Justin King, Chief Evangelist at Salsify

Unpacking the Digital Shelf

Play Episode Listen Later Mar 7, 2022 33:35


The internet as we know it is in the midst of massive change. The buzzwords abound - blockchain, crypto, Web3 NFTs. It all adds up to a new way that people connect, interact and transact with each other digitally. It will have significant impacts on marketers, but many of those impacts and their timing are yet unknown. It seems like now is the perfect time to begin an extended conversation about what these shift and innovations are, and what they might mean for brands now and in the years and decades to come. Justin King, Chief Evangelist at Salsify and self-professed Web3 nut, dropped by the podcast with Lauren Livak and Peter to get the conversation started.

The Pathfinders
Richard Kerby – Path From IB Analyst to Pursuing His Venture Capital Dreams

The Pathfinders

Play Episode Listen Later Feb 24, 2022 38:49


It's time for another edition of The Pathfinders, brought to you by Ansarada, with our host former NFL Player, Investor and Entrepreneur Dhani Jones and this week he talks with Richard Kerby, a General Partner at Equal Ventures. In 2012, Richard joined Venrock where his investments included 6Sense, Amino Apps, Beckon, Burner Luxe Valet and Salsify. He is here today to share some of his dealmaking stories, the importance of diversity in venture capital enterprises, and maybe even give us a few tips for identifying good investments too. Not to mention you will get to hear about where Richard is utilizing his talent for identifying and evaluating early stage investments. We get to learn a bit about his background starting his career in investment at Credit Suisse and how being an analyst put him on the track for success. The duo take a dive into his time at Venrock and get an understanding of why it's important to have a diverse portfolio. They also talk about how one can go about diversifying knowledge to spot investment opportunities across multiple industries. Hear from Richard himself some advice for anyone who is scared or intimidated to get into the VC world and what some of the benefits are to challenging yourself. You will also get some insight into Equal Ventures, the ideals it was founded on and how they are going about approaching so many different investment sectors in new and unique ways. And some of the amazing work Richard is doing to encourage diversity in investing with his exciting networks like ‘Stealth Mode'. Through his work at Equal Ventures, Richard is coming at investing and dealmaking from a whole new perspective. This is some essential listening, so you do not want to miss it! Press play and start listening to The Pathfinders, presented by Ansarada.  Follow UsLinkedIn @AnsaradaTwitter @ansaradaFacebook @AnsaradaPlatformInstagram @ansarada_Presented by Ansaradawww.ansarada.com

hoosierhistorylive
A teacher's insights about engaging kids with Indiana history

hoosierhistorylive

Play Episode Listen Later Dec 14, 2021 39:08


Indiana history teacher matt Barnett gives hands on learning to his students. Matt, who lives in Peru, Ind., will be Nelson's guest to share ways to spark interest in Indiana history among young people. In recognition of his inspirational teaching, he has won multiple honors and awards, including from the Society of Indiana Pioneers. 

Out of the Lab
#16: Ric Fulop - Desktop Metal

Out of the Lab

Play Episode Listen Later Nov 10, 2021 34:54


Ric Fulop is the Chairman, CEO and co-founder of Desktop Metal (NYSE: DM), a leader in mass production and turnkey additive manufacturing solutions. DM is changing the game in 3D printing with printers that can print a variety of metals, carbon fibers, wood composites, and more. The convo is short and fast-paced - Ric is a really busy guy. But its rife with a ton of advice to young entrepreneurs on how to pick a market problem to solve. Lessons learned from his previous company, A123 Systems, a battery company that also went public, yielded his repeated advice: High margins, recurring revenue, low account concentration. He also references Carlota Perez, an economist at LSE, whose work talks about technological breakthroughs and how they transition from installation to deployment phases. It's really valuable stuff. We also talk about how he formed A123 by licensing a technology from MIT, how he runs DM, and much more. Enjoy! More about Ric Prior to founding Desktop Metal in October 2015, Ric was a General Partner at North Bridge, a VC fund with $3 billion under management, for five years following a fifteen- year career as an entrepreneur. Ric is the founder of six technology companies, including A123 Systems, Boston's largest IPO in the past decade and one of the world's largest automotive lithium ion suppliers with revenue exceeding $500M in 2016. At North Bridge, Ric led the software and 3D investing practices and was an early stage investor and board member in Dyn (acquired by Oracle for $600 million), Onshape, MarkForged, Salsify, Lytro and Gridco. Ric is a former Board Member of the Electric Drive Transportation Association and holds an MBA from the MIT Sloan School where he was a Sloan Fellow. More about Desktop Metal Founded in 2015 by leaders in advanced manufacturing, materials science, and robotics, the company is addressing the unmet challenges of speed, cost, and quality to make metal 3D printing an essential tool for engineers and manufacturers around the world. With solutions for every stage of the manufacturing process - from prototyping and pilot runs to mass production and aftermarket parts - we are reinventing the way engineering teams produce metal and composite parts across a wide range of applications and industries. Learn more about DM on their website and follow Ric on Twitter. Join the Bountiful community today and realize your power to save the world. Don't forget to follow us on Twitter and LinkedIn if you haven't already.

The AI for Sales Podcast
Optimizing AI For The Future of Sales And Marketing With Rob Gonzalez

The AI for Sales Podcast

Play Episode Listen Later Aug 8, 2021 22:25


AI is the future. But what exactly will its role be in commerce? In this episode, Chad Burmeister sits down with Rob Gonzales, CMO and co-founder of Salsify, and gets his thoughts on the role of AI in the future of sales and marketing. They go in-depth on how they foresee AI will be deployed to enhance and optimize different business processes. Who is leading the game and what are the problems that need solving? Tune in to learn more.

eCommerce Deep Dive
This is Where Your Branding Needs To Be with Salsify's Rob Gonzalez

eCommerce Deep Dive

Play Episode Listen Later Jan 26, 2021 42:27


In this episode, John talks with Rob Gonzalez, Co-founder & CMO of Salsify—a company providing commerce experience management for digital shelves. John and Rob discuss how a multi-channel content strategy engages consumers wherever they come across your brands and products, understanding your sales channels' fullest potential, and how to avoid the pitfalls of playing digital catch up.   Rob is the co-founder and CMO of Salsify, which empowers brand manufacturers to win on the digital shelf by delivering the product experiences consumers demand anywhere they choose to shop online. Rob has worked with executives at hundreds of brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom to help advise on winning strategies for commerce. Prior to founding Salsify, Rob and his co-founders were with Endeca Technologies, acquired by Oracle for $1.1B in 2011. Endeca pioneered search, navigation, and merchandising for ecommerce, and powered ecommerce sites such as Walmart.com, HomeDepot.com, Target.com, Walgreens.com, and more than half of the top 100 internet retailers in North American, and hundreds more globally.   https://www.linkedin.com/in/robgonzalez/ ----- Connect with John Ghiorso https://www.linkedin.com/in/johnlouisghiorso/ https://twitter.com/johnlghiorso?lang=en Connect with Orca Pacific https://orcapac.com/ https://www.linkedin.com/company/orcapacific/ https://twitter.com/OrcaPac https://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg