Podcasts about fmcgs

In this week's episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs. They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what's next for big FMCGs, we recommend staying tuned until the very end. Want to check out previous episodes with Omne? Check out these links below: https://www.b2bmarketing.net/podcasts/omne-agency/ https://www.b2bmarketing.net/podcasts/how-to-create-an-award-winning-purpose-led-marketing-campaign/

With competition for the digital shelf at an all-time high, how can you make your products stand out, look attractive, and drive conversions? Lindsey Aitken, senior director of ecommerce planning at Coca-Cola, joins Kantar's Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 77 of Kantar's Retail Sound Bites to discuss the future of the digital shelf. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn https://www.wsj.com/business/retail/food-fight-with-kroger-spells-trouble-for-albertsons-279eb4b8?mod=retail_news_article_pos5 https://www.cnbc.com/2024/12/05/dollar-general-tests-same-day-delivery-as-discounter-chases-walmart.html https://chainstoreage.com/2025-look-ahead-year-retail-tech RFK Jr.'s regulatory earthquake: Five impacts on FMCGs https://www.numerator.com/resources/blog/walgreens-store-closures-hit-home/ Taco Bell is testing a beverage concept called Live Más Café

Amazon's ecosystem is robust and diverse, with growth accelerating across retail, fulfilment, entertainment, and services. As Andy Jassy puts it, “progress is made across all facets of Amazon, perhaps none more so than the continued reacceleration in AWS growth.” Justin Honaman, head of retail and consumer goods industry strategy and business development team at Amazon Web Services, joins Kantar's Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, on episode 76 of Kantar's Retail Sound Bites to discuss AWS's rapid rise to fame across retail and CPG organizations. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Contact Barry: Email | LinkedIn Contact Rachel: Email | LinkedIn Taco Bell is testing a beverage concept called Live Más Café https://www.numerator.com/resources/blog/walgreens-store-closures-hit-home/ RFK Jr.'s regulatory earthquake: Five impacts on FMCGs https://chainstoreage.com/2025-look-ahead-year-retail-tech https://www.cnbc.com/2024/12/05/dollar-general-tests-same-day-delivery-as-discounter-chases-walmart.html https://www.wsj.com/business/retail/food-fight-with-kroger-spells-trouble-for-albertsons-279eb4b8?mod=retail_news_article_pos5

Our guest is Peter Dekkers, Unilever's General Manager Nutrition Europe/MET/ANZ & Head of Netherlands. Coming with an impressive career of 30+ years across continents and functions, Efrain and Daniel speak with Peter about some of the most exciting and pressing topics in the industry, spanning across careers, leadership and, of course, business! Tune in to hear about: Peter's career path at Unilever, from an unusual start in R&D to Regional GM Combining Headquarter and local roles and the logic behind the moves The state of Brand / Retailer relationships for FMCGs in Europe and the formula to go back to a virtuous growth cycle How Peter has evolved his leadership style while growing up the ladder and moving internationally The impact of work from home in today's organizations and what the future may look like More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, we get a perspective of what's going on in Retail Media at the other side of the Atlantic with Jenny Holleran from Kroger, one of the US' leading Grocery propositions. In this conversation, which was recorded in person at this year's Retail Media Summit UK in London, we go over the fast evolution of Retail over the last 10 years, how FMCGs (or CPGs in the US) are getting great data from retailers and, ultimately, what makes Kroger different as a Retailer and Retail Media Network. Watch on YouTube: https://youtu.be/9oicmqpMLXg  Topics Covered: Kroger's positioning in the US market and their unique approach to Retail Media How they are helping their CPG partners bridge the gap with consumers In-store: a big area of opportunity Key differences between the US and the UK More: Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

It's all about making FMCGs more accessible to consumers in rural Indonesia today.  With a population of over 277 million people, Indonesia is Southeast Asia's largest economy, with a GDP of around US$1.32 trillion back in 2022.  At the same time, data from Statista showed Indonesian households allocating almost a fifth of their household expenses for FMCGs since 2018.  While the numbers look promising, about forty per cent of Indonesian reside in the rural parts of the country, making accessibility a key challenge for consumers.  The internet appears to be key to bringing FMCGs to the consumers, with over three quarters of people (77%) in the country using the internet on a regular basis.  And that's exactly what our guest for today leveraged to tap underserved rural communities in Indonesia. Founded in 2018, Aplikasi Super is a social commerce startup that aims to enable community leaders to become retailers of their own by selling through its Super app.  The company operates a central warehouse and works with third-party logistics providers to deliver FMCG items to these community leaders, who are individuals or mom-and-pop shops called warungs. That's done within a day of placing the order. According to a TechCrunch article out in June 2022, the firm said then that it boasts a network of thousands of community agents, distributing millions of dollars of items to communities each month. But what are the numbers looking at right now? Meanwhile, the firm had in June 2022 raised US$70 million in an oversubscribed Series C round. Those participating in the round included the likes of Insignia Venture Partners, SoftBank Ventures Asia, B Capital and more. Question is – how has the money been used thus far and how far has the capital injection augmented the firm's growth trajectory? On Under the Radar, The Evening Runway's finance presenter Chua Tian Tian posed these questions to Alfred Ali, Chief Product Officer, Aplikasi Super. See omnystudio.com/listener for privacy information.

Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Tuesday, September 17, 2024. My name is Nelson John. Let's get started. Indian frontline indices ended Monday's trading session with modest gains despite hitting fresh record highs intraday. The Nifty 50 ended the session 0.11 per cent higher, while the BSE Sensex ended with a 0.12 per cent gain.  After delaying hikes last year, Wipro is likely to give a raise to its staff on time this year. Jas Bardia reports that India's fourth-largest IT company is doling out hikes to its 2 lakh employees just in time for the festive season. The hikes will be around three to eight percent on average. The company had rolled out smaller increments in December last year, as opposed to the usual cycle of September or October. Slowly, but surely, India's IT sector is getting back on track. Millions of soft drink bottles are sold today in India. While glass bottles ruled the sales, plastic bottles are more common today. One thing's clear: it's a good time to be a bottler in India. Coca Cola is considering listing its subsidiary in India. Priyamvada C writes that this move allows the popular soft drink company to cash in on its investment. The parent company can also reduce its exposure risk to seasonal problems. Moreover, FMCGs might consider spinning off their subsidiaries to optimise their balance sheets — much like Coca Cola hopes to do, if the IPO goes through. The Reserve Bank of India's tightening grip on unsecured loans has fintechs pivoting to secured loans, using assets like stocks and mutual funds as collateral. Companies like PhonePe and Mobikwik are teaming up with non-bank lenders to offer these digital loans, appealing to a tech-savvy crowd that prefers to skip bank visits. Mint's Anshika Kayastha spoke to fintech insiders who shared that leveraging their digital prowess can reshape secured lending, making it more accessible and efficient. This shift comes as unsecured loan growth cools off, thanks to stricter regulations. The central government's production-linked incentive schemes have been successful in invigorating certain sectors: solar energy, mobile phone components, semiconductors, and automobiles. Soon, drones too might get such a financial incentive, report Shouvik Das and Mihir Mishra. At 165 crore rupees, the government already has a tiny purse for developing drones. Shouvik and Mihir report that this kitty might go up to 3,000 crore rupees to facilitate better research and local manufacturing of components.  As India gears up for the festive season, starting in October and stretching until Holi next year, OTT platforms like Netflix, Amazon Prime Video, and ZEE5 are queuing up major releases. They're timing big releases like Netflix's "CTRL" starring Ananya Pandey and Amazon's spy series "Citadel: Honey Bunny" with Varun Dhawan, to coincide with holidays and long weekends, aiming to capture the festive binge-watching crowd. During this season, platforms typically see a spike in viewership, writes Lata Jha. While new subscriptions might not jump dramatically, renewals keep steady thanks to special festive offers and campaigns that keep existing viewers hooked.   Wipro to hand out an average 8% salary hike to its top performers this yearMint Explainer: Inside the lucrative world of soft-drink bottling manufacturersLoans against stocks, MFs, FDs on fintech radar amid regulator's scrutinyCentre plans ₹3,000-cr PLI scheme to indigenise domestic drone ecosystemStreaming platforms line up big releases for festive season engagement

Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Friday, July 26, 2024. My name is Nelson John. Let's get started:Sensex was down by 0.14 percent, while Nifty dropped by 0.03 percent during trading hours yesterday.Nifty and Sensex aren't the only ones having a poor run. Their cousin in the US, Nasdaq, is having a bit of a meltdown too. Technology stocks, which were having a dream run over the past couple of years, have seen a massive sell-off this week. So far this week, Nasdaq is down nearly 3 and a half percent. Widespread fear of the artificial intelligence bubble bursting for these tech stocks has spooked investors, who have decided to sell en masse. Abhishek Mukherjee brings you the details of this sudden change, and what lies ahead for Nasdaq's tech stocks.Gold prices too are down around 7 percent since the Union Budget cut the import duty on gold. This move by Nirmala Sitharaman raised fear among investors because this directly affected the yields of sovereign gold bonds. But Ram Sahgal reports that despite this beating, investors in the gold bonds still stand to double their investments. As per the Reserve Bank of India, bonds bought in 2016 which are to be redeemed in August this year will give an annual compounded rate of 10.3 percent. In comparison, Nifty has compounded 13.8 percent over the same period. It's not all dull for gold bond investors, after all.Out with the dollar, in with the yen. Indian companies are increasingly open to taking on debt in Japan's national currency, as opposed to the standard US dollar. The yen has slid 18 percent against the rupee since the beginning of 2023. Nehal Chaliawala and Shayan Ghosh report that this makes it quite appealing for Indian corporates to take on debt — a sliding currency means that the borrower will have to pay less than anticipated. Companies like JSW Steel, Power Finance Corporation, and the Housing and Urban Development Corporation have taken yen-denominated debt worth about 11,000 crore rupees in the past 11 months. Even the Tamil Nadu government has borrowed a substantial amount in the Japanese currency, note Nehal and Shayan.Patanjali has a new segment it wants to conquer in the FMCG industry: toothpaste. After faring well in areas like ghee, biscuits, hair oil, and honey, the Baba Ramdev-led company wants to beat out the likes of Colgate, Nestle, and Unilever. We invited freelance journalist Devika Singh to take a deep dive into the company's latest pursuit. Patanjali has also done quite well in the ayurveda space, and now wants to replicate that success across the FMCG board. Devika writes about Patanjali's past, how it turned its focus into FMCGs, and what the road looks ahead after consecutive years of flat revenues.The Olympics start today! The celebrated sporting event starts in Paris today, and will continue for the next two and a half weeks. Every leap year, athletes look forward to qualifying and participating in this spectacle. However, every leap year, another discussion takes place: that India should host the Olympics. Siddharth Upasani writes that this isn't a very wise move. Hosting such an event costs about 8 billion dollars. While the organising committee is looking to make Olympics more sustainable and cost effective, at this stage, India isn't ready and doesn't need to host Olympics, Upasani writes.We'd love to hear your feedback on this podcast. Let us know by writing to us at feedback@livemint.com. You may send us feedback, tips or anything that you feel we should be covering from your vantage point in the world of business and finance. Show notes:The Magnificent Seven: Has the AI bubble burst? Gold bondholders winners even after slash in dutyIndian borrowers take fancy to Japanese debtA new Patanjali: The monk who sold toothpaste is at it again Why India shouldn't host the Olympics—a costly affair with no returns 

  Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you're not alone. This week, we're sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all about memorable marketing campaigns and what really catches the attention of a CMO.  For over four decades, Pete had a role in creating some of the most iconic campaigns of all time and reshaped how P&G thinks about its relationships with agencies. Today, we talk about gems like the heart-warming Pampers "Peace on Earth" spot and the Pantene "Strong is Beautiful" anthem that made the Top 3 best Super Bowl ads...without even airing nationally. After we unpack P&G's best moments, Pete shares his battle-tested wisdom for CMOs and marketers. He emphasizes nailing your brand positioning before anything else, the importance of finding agency partners who are a culture fit, and why he believes agencies need to “ditch the pitch” — which is easier said than done. Pete Carter gives great advice for agencies and CMOs on how to work better together to create impactful campaigns with staying power—from perfecting selling lines to bringing impressive case studies to brands that really show them what you're capable of. What you will learn in this episode with Pete Carter:  How to last more than 18 months as a CMO How P&G accidentally earned Super Bowl coverage The best work P&G has ever created, according to Pete Carter Why agencies and brands should consider ditching the pitch The best and worst elevator pitches Pete has seen Why CMOs should consider implementing a fixed and flow process How to write a selling line that sticks with people for years Resources: Read our top 5 takeaways from this episode here Learn more about Pete Carter by visiting his website Email: Pete@CreativeHaystack.com LinkedIn: https://www.linkedin.com/in/pete-carter-9509404/ Watch the Tide Talking Stain Super Bowl ad Watch the Pantene Super Bowl ad Watch the Pampers Peace on Earth Commercial Read this interview with Pete Carter on advertising FMCGs  

Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Monday, June 10, 2024. My name is Nelson John. Let's get started:The markets are still recuperating from the bloodbath from election results day. However, it wasn't so bad for all of them: Ram Sahgal writes that retail investors, who buy and sell shares directly, outsmarted the broader market. Instead of buying while the markets were rising prior to the results, retail investors sold heavily. These stocks were bought by foreign portfolio investors, as well as mutual funds. When the market tanked by nearly 6 percent the following day, retail investors were fairly safe, while the other sets of investors were left holding the losses. This was a rare case of the average investor outsmarting larger, institutional investors, Ram writes.Public sector utility stocks have continued to fare poorly since the election results were announced. The formation of the coalition government has exposed these PSUs to certain risks. As Manish Joshi points out, the coalition members would have opinions about sensitive issues such as the price of fuel and electricity. These decisions may be taken to placate the political partners — but might not be fundamentally sound for the businesses. Subsidised rates in electricity, in particular, are concerning. Investors might steer clear of these stocks until the new government is established and takes some policy decisions.Corporate India always waits to see which sectors get a boost after a new government is formed. This time around, consumer goods companies might have some reason to cheer: a post-election analysis by brokerage firms says that the new government is likely to roll out "pro-consumption initiatives". Suneera Tandon writes that this could provide a boost for FMCG stocks. The central weather department has predicted that India will see a normal monsoon this year — another positive sign for these consumer goods companies. FMCGs have had a rough couple of years, owing to increasing prices due to inflation. On their part, FMCGs are investing heavily in improving their distribution networks to improve their revenue, notes Suneera.In India, the heart of the jewellery market is the wedding market. In its early days, Tanishq didn't exactly understand that: much of its marketing was aimed at a different target market. The jewellery business in India is worth some 50,000 crore rupees — but Tanishq was only pulling in a revenue of about 500 crore rupees. CK Venkatraman, ex-COO of Tanishq, details how the company went from this feeble income to the behemoth it is today. Venkatraman writes it in his own words in his book titled "The Tanishq Story", an excerpt of which we have published.Movie ticket prices have slowly been creeping up. Once in a while, you'll notice that tickets are available for a flick you want to watch — but they cost an arm and a leg! That's because movie theatres in India are increasingly turning premium. Multiplex chains insist on creating fancy infrastructure for movie theatres, while theatres in tier 2 and 3 cities have been dying for a few years. This contrasting trajectory means that the common man is being priced out of going for movies. Lata Jha takes a deep dive into the cinema industry, and writes about its developments — both the good and bad.We'd love to hear your feedback on this podcast. Let us know by writing to us at feedback@livemint.com. You may send us feedback, tips or anything that you feel we should be covering from your vantage point in the world of business and finance. Show notes:Retail investors outplay FIIs, MFs on 4 JuneWill PSUs lose their thunder in Modi 3.0?Brokerages see likely gain in FMCG stock with BJP's return to powerHow Tanishq broke into the bridal jewellery market in India Luxury-format cinemas: Where tickets cost an arm, and popcorn, a leg

Ice-cream, sauces, seasoning powders, dish soaps, shampoos, deodorants, laundry detergent and hand sanitisers.  There is one common factor linking all these products together – and that's they are all fast moving consumer goods or FMCGs. In fact our guest for today is part of one of the world's leading FMCG firms Unilever.  That is the company behind brands such as Lipton, Knorr, Dove, Hellmann's as well as your Wall's Ice-Cream, Lifebuoy hand soap and Comfort fabric softener.  More specifically, we are speaking to Unilever International. Founded in 2012, Unilever International is the white space partner for Unilever, and was set up to serve emerging and fast growing geographies, consumers, customers and channels created worldwide as a result of mega trends such as globalisation, migration and digital commerce.  Fast forward to today, Unilever International operates out of eight key hubs in major cities such as London, Rotterdam, Singapore, Dubai, Mumbai and Seoul.   It also provided over 100 million consumers in remote markets like Yemen, Mongolia and East Timor access to Unilever products, such as Wall's ice cream and Vaseline lip balm. But how rewarding is it for the firm to build supply chains outside of major cities where the dollars and cents are concerned? Meanwhile, Unilever International had last year expanded its network of partnerships to the travel sector, serving over 50 Fortune 500 companies like IHG Hotels, Marriott, Delta Airlines, Singapore Airlines with items such as Dove amenities in room or in-flight, reaching over 200 million consumers per annum. But how far will that translate into earnings for Unilever as a whole? On Under the Radar, The Evening Runway's finance presenter Chua Tian Tian posed these questions to Aseem Puri, Global CEO of Unilever International. See omnystudio.com/listener for privacy information.

Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto. Watch on YouTube: https://youtu.be/ywXadPFadlg  In this conversation, you'll hear about: Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-store How the Canadian digital advertising Market compares to the US AI and Tech investments: being an adaptive retailer Developing a strategic relationship with FMCGs based on outcomes  

This week, we posed as a wide receiver to catch ad land's premier Super Bowl pundit, Andrew Tindall, to tell us which of this year's cohort of cost-the-earth commercials were MVPs…and which fumbled the ball.    A man who hadn't slept in days, we snared Andrew straight from System1's Super Bowl “war room”. After spending the past week testing the ads our industry can't help but get sweaty about year on year, he's here to tell us what “won” the Super Bowl and why.  An award-winning marketer with a commercial background at some top notch FMCGs, Andrew leads System1's global partnership strategy and growth, seeking out the world's best ads and why they work to unlock the potential of their world-leading effectiveness database. He talks to us on Young Apprentice being a way of "getting out of Huddersfield'', studying medicine for 3 years, wanting to work in alcohol, how System1 predicts creative potential and effectiveness, his mentor, colleague and friend Orlando Wood, why effectiveness is relative; outperform your category, the hierarchy of evidence, the brilliant Jenni Romaniuk, creativity as the UK's greatest export, and lots more. Plus, of course, the Super Bowl winners and losers, including Michelob Ultra, Messi, using celebs, mayo cat, T-Mobile and Pfizer.  Touch down on the play button. You won't be disappointed.  ///// Follow Andrew on LinkedIn  Find out more about System1 and their ad effectiveness predictors  The only four slides you need for Super Bowl 2024 ad insights from System1 Here's Andrew's Super Bowl piece in The Drum  And his personal favourite Super Bowl ad of 2024, Foot Washing Plus Mr P by Pringles  And if you haven't seen them, watch 2024's top scoring Super Bowl ads here:  Dunkin' Donuts, Hellmann's, Reese's, Oreo, State Farm, Popeyes, T-Mobile, NFL, Michelob ULTRA, Booking.com, and Budweiser. Timestamps (01:50) - Quick fire questions (03:45) - First jobs, BBC's Young Apprentice, and going from med school to marketing (07:40) - How he ended up testing marketing effectiveness at System1  (13:12) - How System1 predicts creative potential and effectiveness (17:50) - Which ads “won” the Super Bowl? (21:15) - What Michelob ULTRA did right  (27:14) - His favourite Super Bowl ad of 2024 (and it's one no one is talking about) (30:45) - Efficiency and effectiveness  (36:35) - Listener questions  (42:00) - What US marketers can learn from the UK  (46:30) - 4 pertinent posers  Andrew's book recommendation is:  Building Distinctive Brand Assets by Jenni Romaniuk  /////

En este episodio de e-Commerce al Cubbo, descubre los secretos del la creación de marcas con Jaime Martínez. Con una destacada trayectoria que incluye marcas como EGO, Savile y Miind, Jaime comparte su experiencia desde el mundo digital y desde FMCGs (Fast Moving Consumer Goods). Acompañados por los host Josu Gurtubay y Marc Llonch, exploramos temas clave como la diferenciación entre FMCGs y tiendas en línea, la importancia de ser líder en algo, y las estrategias para competir en el mercado actual. Desde la logística hasta la adquisición de clientes, Jaime nos ofrece conocimientos prácticos para el éxito en el e-commerce. Visita nuestra página y redes sociales

Our guest host Calvin catches up with John Chan, owner and MD of global design agency Berge Farrell for APAC. With over two decades of deep design expertise across 15 industry verticals, John has worked for some of the worlds largest corporations, including Coca-Cola, SABMiller, AB-Inbev, Nestle, BUPA, Unilever, Estee Lauder and Kraft.  The discussion delves into John's journey of growing up in South Africa, immigrating to Australia and the challenges of starting from scratch in a new country. Calvin and John also explore the notable disparities between the two nations, expressing gratitude for the fortunate experience of living in Australia before diving into John's expertise on FMCGs, branding, marketing, and more.

Join us on this call led by Insignia Ventures Partners venture partner Timothy Lee, which features an exploration into the realities, possibilities, and limitations of integrating AI in various consumer experiences from buying cars, to buying homes, from buying FMCGs and cosmetics to buying stocks. With him are the CEOs of leading consumer platforms in the region: Carro CEO and co-founder Aaron Tan, Ajaib CEO and co-founder Anderson Sumarli, Pinhome CEO and co-founder Dayu Dara Permata, and Super CEO and co-founder Steven Wongsoredjo. Timestamps Highlights; (02:20) Mis-Introductions (by Claude, ChatGPT, Bing, Bard); (06:54) Carro was initially an AI company for testing sound engines? And how it's still an AI company today; (11:25) Real estate pain points that can be solved by AI and Pinhome's cost reduction with AI; (16:35) What AI means to rural Indonesia and Super's approach to digital adoption; (20:48) AI reducing cost to serve and the value of still having humans in the process for Indonesia's largest digital investment platform Ajaib; (25:29) Where have you tried to apply AI and it hasn't panned out as expected?; The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any ⁠⁠⁠⁠⁠⁠Insignia Ventures⁠⁠⁠⁠⁠⁠ fund. --- Send in a voice message: https://podcasters.spotify.com/pod/show/oncallinsignia/message

SAO PAULO (ICIS)--On September 26th, ICIS hosted a sustainability breakfast with the topic “Recycled plastics: What is the distance between today and a sustainable future?” at our office in São Paulo.Listen to Senior Analyst & Americas Analyst Team Lead, Paula Leardini, and LATAM Chemicals Markets Analyst, Thais Matsuda, dive into crucial topics, including: Recycled plastics global pricing drivers and mechanisms.  Recent developments in regulation related to plastics sustainability globally and their impact on the recycling industry.  Targets and progress of FMCGs on plastic packaging from recycled material.  Deep dive on the global and Latin America recycling supply by country, polymer and feedstock source.  Outlook on the required recycle volumes to achieve industry targets and updates on chemical recycling.  What is next for recycled plastics?

Marika Lindstrom is currently the Head of Indirect Materials and Services Procurement at Philip Morris. She has 25 years of procurement and supply chain experience in consumer electronics and FMCGs with companies such as Unilever and Nokia. She's very passionate about sustainability and driving procurement integration with businesses to deliver growth, value, and innovation.Discover more details here.Some of the highlights of the episode:Marika's international career journey in supply chainA balance between managing people and achieving KPIsSome challenging and rewarding moments The future of procurement and trends- sustainability and digitizationFollow us on:Instagram: http://bit.ly/2Wba8v7Twitter: http://bit.ly/2WeulzXLinkedin: http://bit.ly/2w9YSQXFacebook: http://bit.ly/2HtryLd

Join us in this episode as we dive into the world of Agtech and Foodtech with Narjis, the dynamic leader of the EIT Food RisingFoodStars program in Europe. As an advocate for transformative change in the agrifood industry, Narjis is on a mission to create an inclusive future of food. With a wealth of experience in food and innovation, Narjis understands the power of meaningful connections and collaboration. In her role, she brings together a network of over 50 aspiring scale-ups in the Agtech and Foodtech spaces across Europe, fostering opportunities for startups, investors, corporates, universities, research centers, and public institutions to work together towards a common goal. Narjis holds an engineering degree and an MBA with a major in innovation and entrepreneurship, and she has worked in various marketing and innovation roles in leading agrifood FMCGs. Her expertise and passion for systemic impact drive her to reshape the future of our food system. In this episode, Narjis shares insights into the challenges and opportunities within the Agtech and Foodtech sectors, the importance of collaboration in scaling impact, and the role of innovation in driving meaningful change. Prepare to be inspired as we explore the incredible potential for innovation and growth in the European agrifood industry. Tune in to this episode to gain valuable knowledge and learn about the visionary work of Narjis as she leads the charge in creating a more sustainable, inclusive, and forward-thinking future of food. About Narjis Chakir Narjis is leading the EIT Food RisingFoodStars programme, a network of 50+ aspiring scale-ups across Europe's Agtech and Foodtech spaces. As an advocate for transformative change in the agrifood industry, she is driven by a mission to create an inclusive future of food. With a background in food and innovation and a passion for systemic impact, she believes in the importance of meaningful connections, creating opportunities for scale-ups and facilitating the collaboration between the whole ecosystem, including startups, investors, corporates, universities, research centers and public institutions as a core driver to scale impact and reshape the future of our food system. Narjis holds an engineering degree and an MBA with major in innovation and entrepreneurship and has been working in various marketing and innovation roles in leading agrifood FMCGs.

In episode 35 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss the power of data science and retail media for FMCGs with guest Paul Winsor, vice president at Snowflake. Have a topic you'd like to have covered? Contact us: Kantar's Retail Sound Bites Podcast Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn https://news.yahoo.com/costco-winning-war-against-rising-203300186.html https://www.cnbc.com/2023/05/15/amazon-is-focusing-on-using-ai-to-get-stuff-delivered-to-you-faster.html https://www.cnbc.com/2023/05/26/tiktok-shop-a-rising-threat-to-shopee-and-lazada-in-southeast-asia.html Jack in the Box says drive-thru prototype outperforms targets https://adage.com/article/marketing-news-strategy/10-most-trusted-brands-and-why-gen-zs-trust-hard-earn/2496626?utm_source=ad-age-wake-up-call-wednesday&utm_medium=email&utm_campaign=20230523&utm_content=hero-headline https://p2pi.com/absolut-creates-cocktails-inspired-canadian-neighborhoods-using-ai  

In this episode, we're continuing our pattern of inquiry with active members of the HSD community. Our special guest is Monica Leon. Monica Leon is an experienced global OD practitioner, strategist, facilitator, and executive coach, specializing in sticky issues, open systems theory, complex systems, and innovative work practices that intertwine vertical development and achieve sustainable results. Monica believes in tapping into the collective wisdom to co-create and being a natural strategic thinker. She focuses on mobilizing and expanding her clients' abilities to make desired changes in their sticky issues.   Her experience incorporates working in large to small organizations both locally and internationally. It includes functional expertise in sales, marketing, finance, insurance, FMCGS, engineering, public transport, manufacturing, facilities management, rail, retail, contracting/asset management, logistics and public organization environments.   Monica holds a BS with honors in Economics and International Studies from Wilson College, an MBA with distinction from UFSIA, Belgium, and a Master of Science in Organisation Development (MSOD) from Pepperdine University, USA. She is working towards becoming a PCC ICF Coach and has been a certified Senior and Global Professional in Human Resources (SPHR & GPHR). She is the founder and choice architect of Nurturing Choicefulness, www.nurturingchoicefulness.co.nz  and developer in partnership with Wendy Morris and the HSD Institute of www.hsdessentials.com.   --- Send in a voice message: https://podcasters.spotify.com/pod/show/hsdpatterns-possibilities/message

Mihaela Berciu joins the podcast to help us understand why being busy isn't the answer to our problems. Using her Core Values Model Mihaela has worked with and advises board members, top-level managers, angel investors, and senior professionals seeking to excel in their careers and improve performance to drive even greater success. Mihaela's client portfolio ranges from banking, financial consulting, pharmaceuticals, FMCGs, retail, fashion, television, aviation services, and more. She received her Executive Coaching Certification from Cambridge University, an MBA from the American University in London, and Studied Psychology of Mind and Theory of Knowledge at Oxford University. She was the host of a national TV show viewed by hundreds of thousands and is the author of two bestselling books “Dress for Success” and “Success is in the Details”. Her mission is to get leaders to experience their excellence by exploring values, understanding aspirations, removing barriers, and visualizing the path to their personal and professional success. This episode is sponsored by CultureBot: https://getculturebot.com/humanhr Connect with Mihaela here:  https://mihaelaberciu.com/  https://www.linkedin.com/in/mihaelaberciu/  Connect with Traci here: https://linktr.ee/HRTraci   Don't forget to rate, review, and subscribe!   Disclaimer: Thoughts, opinions, and statements made on this podcast are not a reflection of the thoughts, opinions, and statements of the Company by whom Traci Chernoff is actively employed. --- Send in a voice message: https://anchor.fm/hrtraci/message Support this podcast: https://anchor.fm/hrtraci/support

Great companies are made by great leaders, and great leaders are built from the inside out. Using her Core Values Model Mihaela has works with and advises board members, top-level managers, angel investors, and senior professionals seeking to excel in their careers and improve performance to drive even greater success. Mihaela's client portfolio ranges from banking, financial consulting, pharmaceuticals, FMCGs, retail, fashion, television, aviation services, and more. She received her Executive Coaching Certification from Cambridge University, an MBA from the American University in London, and Studied Psychology of Mind and Theory of Knowledge at Oxford University. She was the host of a national TV show viewed by hundreds of thousands and is the author of two bestselling books “Dress for Success” and “Success is in the Details”. Her mission is to get leaders to experience their excellence by exploring values, understanding aspirations, removing barriers, and visualizing the path to their personal and professional success. www.mihaelaberciu.com https://www.linkedin.com/in/mihaelaberciu/ https://twitter.com/MihaelaBerciu https://www.instagram.com/m_berciu/ https://www.facebook.com/MihaelaBerciu

In October last year, Sendy, a Kenyan logistics scale-up, wound up its supplies service, which enabled retailers to purchase FMCGs directly from manufacturers, saying it was directing all its focus on its end-to-end fulfillment offering.

The Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon: https://www.patreon.com/thepakistanexperience To support the channel: Jazzcash/Easypaisa - 0325 -2982912 Patreon.com/thepakistanexperience Junaid Iqbal, the founding MD of Careem, comes on The Pakistan Experience to tell the story of how Careem beat Uber in Pakistan and how they sold Careem for over 3 billion dollars! On this deep dive podcast, we discuss the investment and start up culture in Pakistan. Junaid is an investor and entrepreneur with an excellent track record in executing growth and turnaround strategies. As the founding Managing Director of Pakistan, he was responsible for establishing and growing the company's presence in the country. By 2017, Careem Pakistan was the largest market in the network by rides. Between 2017 and 2019, he also served as Managing Director for Careem Saudi Arabia and Managing Director of Careem Pay from 2019 to 2020. Junaid led the turnaround and sale of Elixir Securities, a Pakistan-based global brokerage and investment banking advisory firm. Under his leadership, Elixir became the market leader in brokerage and volumes and led the secondary sale of HBL Bank, worth $1.01 bn, the single largest equity deal in Pakistan's history. Junaid's first stint as a CEO was at BMA Financial, where he built Pakistan's first digitally enabled mutual fund supermarket. Prior to BMA, he spent 5 years as a financial journalist producing and anchoring shows for Geo Tv and CNBC. He is also the co-founder of Salt Arts, a music, art and entertainment platform. He graduated with a Bachelor's Degree in Economics from the University of Michigan, Ann Arbor. And Please stay in touch: https://twitter.com/ThePakistanExp1 https://www.facebook.com/thepakistanexperience https://instagram.com/thepakistanexpeperience The podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikh Facebook.com/Shehzadghias/ Twitter.com/shehzad89 Chapters: 0:00 Intro 01:40 how Start Ups make money & how Careem came to be 14:25 dealing with the government & regulation 25:43 why Airlift & Swvl failed 29:44 what made Careem so nimble & staying ahead of Uber 43:50 dealing with cases of harassment, creating incentives for captains & customers 57:42 learnings from Junaid's time at Careem, and the importance of picking the right talent and interview tips 1:14:00 why food delivery failed, data, changing ways of marketing 1:22:32 losing talent to FMCGs, Pakistan's revenue problem, entrepreneurs solving problems 1:47:10 Q & A

I'd like to introduce Rajiv Lamba, Founder and CEO of Neurosensum & SurveySensum, Rajiv is a seasoned Market Research expert and he firmly believes in building ‘Quality Leaders for Tomorrow'. Some of his clients are Mercedes, BMW, Nissan, Honda, Allianz Insurance, Manulife Insurance, Apria Healthcare etc Rajiv can share insights for you and your audience on: How Ecommerce brands like Shopee, Amazon, Traveloka and Tokopedia are disrupting industries and refining customer experience with real time data Why global FMCGs like Unilever, P&G and L'Oreal are reducing TV ad spend and investing in digital transformation How cutting edge brands like Shopee and Gojek are moving research teams in-house and integrating real time customer feedback into CRM tools How fintech brands are disrupting traditional banking and financial services with real time data and customer feedback How marketers, customer service and CX heads can use real time customer survey data to influence customer retention, churn rates, Net Promoter Score, customer lifetime value and customer happiness Key trends in how brands are fighting to retain Southeast Asia's 600 million customers Why customer retention is the new acquisition. The economics of customer attention vs retention

FMCG brands typically lack real insight and data on their customers.  Having traditionally sold their product via retailers and market places they have relied on mass marketing and retailer customers to do this for them. As we move into a world where consumers want more relevant and engaging relationships with brands, FMCG brands not only have an opportunity to step into this space but understand their audience better. With social media is a logical step for brands to do this, Somya and Lynsey chat through the challenges, opportunities, examples, and how to utilise social media advertising to help overcome this challenge. 

The majority of initiatives that start off fail eventually. This is true of personal initiatives, as it is true of national initiatives. Sustainability seems to be a challenge for most people and organizations. Sustaining, maintaining, and doing so consistently is not easy. These are some of the things we will discuss in today's episode. Today's guest is Ms. Emma Oriyo, a corporate Affairs, Community Investment (CI) professional with a wealth of experience spanning 20 years working with leading FMCGs, telecom, and consulting organizations. Her focus is on communications, mobilization of sustainable investments, and partnerships for development projects aligned with the UN Sustainable Development Goals (SDGs).Here are links to connect with Emmahttps://www.linkedin.com/in/emmaoriyo/https://sustainabilitypractice.co.tz/ 

Anilkumar (everybody calls him Anil) started his career as ICT Projects Manager between Italy and India before moving to EU-funded R&D and Tech. Transf. (TT) initiatives representing public and private entities and focusing on the interaction between Res. and Ind. He has worked in sectors spamming from textile/clothing to footwear, from logistics to households, and from FMCGs to Agrofood. After his assignment as the “SMEs Innovation and TT policies” officer at the Institute for Industrial Promotion (aka Italian Min. of Econ. Dev.) he designed and led the “Research, TT and special projects” department for the largest innovation agency in Italy, thus helping SMEs accessing European and public funds (25+ M€) through collaborative innovation projects. During his tenure at the Italian Space Agency, Mr. Dave launched and directed the “Innovation and TT” Unit working on New Space Economy themes: start-ups, risk finance, IPR, tech transf., and later appointed Open Innovation advisor to the president. During his role as senior partner for the innovation hub INFINITE AREA he launched the first Italian advisory firm on Space Economy targeting non-Space companies. At present Anil is a member of the advisory board for the GLOBAL ENTREPRENEURSHIP NETWORK SPACE and senior advisor to policymakers, start-ups, and research centres on Space Economy themes and fundraising. Tune in!

Ismail is on the couch today talking about WAFR, a mobile payment smartphone app that gives discounts to its users when they pay through the app. Closed-loop mobile wallet, you pay less when using and the businesses earn more while using it, for FMCG, grocers to grow their markets. A great loyalty program. We go to FMCGs and ask for discounts and show them how it can become profitable. 10% of the discount goes to us. 85% of the FMCG market is made up of grocers: mothers, children, more middle to lower-class adults.

Sheetal Thaker joins Tony today on this latest episode of the rebranded podcast - which will now be known as The Transformation Leaders Podcast. She helps leaders and organisations rethink and redesign the way they work together and brings departments and their people closer together and help them simplify the way they achieve efficiencies and profitability both in terms of product delivery, performance and customer experience.    Submit your questions If you would like to clarify anything with either Tony or Sheetal make a comment below or drop Tony an email. We will respond.   About Tony Lockwood After a 25 year career delivering change and transformation, Tony launched The Transformation Leaders Hub (#TLH) in 2020.  #TLH's core focus is to help members to standout from the crowd, build their network with their peers and open up new career opportunities.    4 years ago, Tony pivoted from a project to project lifestyle into building and scaling a consulting business.  If you are thinking of doing the same, he has developed a 22 question Scorecard to help identify your strengths and development areas in what he has seen to be the five critical aspects - try it out here and get a personalised report - https://creating-wealth-from-consulting.scoreapp.com/ Tony can be contacted by email at tl@thompsonwrightpartners.com   About Sheetal Her clients are typically strategic leaders and other entrepreneurs coming from multiple industries including finance, consulting, retail (supermarkets), travel, media (news publishing), shipping and FMCGs.  Sheetal's mission is to enable them to become better agile leaders in the digital space, by helping clients collaborate better, communicate better and perform better.  Her Linkedin profile is here    About #TLH The Transformation Leaders Hub - a truly global peer to peer network for change and transformation professionals. Check it out here. w: www.thetransformationleadershub.com

The immersive environment of the metaverse isn't just an opportunity for your big FAANG companies, FMCGs have the ability to take advantage of metaverse environments and provide overwhelming value to their consumers in ways previously unimaginable! Every week I'll break down some Ideas that different types of brands can use to break into the metaverse environments.

Post a choppy IPO debut and subsequent hiccups in the secondary market, there is finally some good news for digital payment behemoth Paytm. It has received the RBI nod to operate as a scheduled payments bank.    Paytm Payments Bank now has new opportunities to explore with its scheduled status, but FMCG distributors in the country are apparently losing ground to the organised B2B players. The apex body of distributors of FMCGs has issued a veiled threat recently saying they will disrupt supplies to kirana stores if FMCG companies don't stop supplying products at lower prices to Reliance's JioMart and other such players. JioMart's B2B business model has created a dilemma for India's FMCG companies who risk alienating the 4.5-lakh distributor community at the cost of the modern wholesalers.    While B2B retail is poised for disruption, the Indian markets continue to be volatile. Even as global equities trade mildly below their record peak levels, Indian equities have tumbled 10 per cent from their lifetime highs. This is the first noticeable correction in about 20 months, which was triggered amid expensive valuations and the re-emergence of a new coronavirus variant. While the near-term trajectory for Indian markets will be based on US Fed policy and economic data, due this week, the long-term direction will be guided by liquidity, commodity inflation and status of the pandemic. And as the world prepares to welcome 2022, Business Standard's Puneet Wadhwa talked to Marc Faber, editor and publisher of ‘The Gloom, Boom & Doom Report' on how investors should approach the financial markets next year, his investing strategies and the road ahead for Indian equities.   If you believe Marc Faber, diversification should be your mantra for investments in 2022. You must have heard about long and short positions in the market. Do you know what exactly these terms mean? And how different are they from each other? Business Standard demystifies it for you in this podcast. Watch video

Unser Thema heute: Immer mehr Direct-to-Consumer Marken sprießen aus dem Boden. Den jungen Unternehmen fehlt es jedoch oftmals an einer Fulfillment-Lösung. Hier kommt Hive ins Spiel. Mit einer Software und Operations Lösung hilft das Berliner Logistik Start-up kleinen und mittelständischen D2C Marken dabei, ihre Produkte schnell und unkompliziert zum Kunden zu bringen. Von Beschaffung über Analyse bis hin zur Retoure - samt Option zur Individualisierung von Verpackung und Bezahlung sowie Kontrolle über die Endkunden Erfahrung. Gegründet im Mai 2020 hat Hive in nur 18 Monaten 100 Mitarbeiter, eine Bewertung von 135 Millionen Euro und in der jüngsten Finanzierungsrunde den legendären US Investor Tiger Global gewonnen. Wie ist dieses schnelle Wachstum gelungen? Wie wird der Markt für FMCGs in 5 Jahren aussehen? Und wieso sieht sich Hive als die bessere Alternative zu Amazon? Das verrät Franz Purucker, der Co-Gründer und Chief Strategy Officer von Hive, im Gespräch mit Christoph Keese.

From forced labour to deforestation, FMCGs are committed to eliminating unethical practices in their supply chains. How is food tech helping them get there? In our latest edition of The FoodNavigator Podcast, we talk transparency in global supply chains with California-based Orbital Insight and Swiss start-up Farmer Connect.

In this episode of pocket samosa, we discuss about FMCGs banning Udan , Bit connect Scam, El-Salvador Bitcoin currency, India vs England 4th test, Byjus new acquisition , Ronaldo Second debut for Utd. Please follow the podcast and share it with your friends

In this episode, we have Garret Jeremy Koeswandi, the Vice President for Finance and Operations of social commerce company Super. In our last season, we got to talk to Steven Wongsoredjo, the co-founder and CEO of Super who gave us the whole narrative about how they are building a social commerce company and the things that they're learning from the likes of Pinduoduo and what it's like to build in rural Indonesia. Following this whole theme of inviting not just the CEOs and the founders, but also some of the company executives who have been with these companies since day one, seeing it go from zero to one and leading the different aspects of making these companies, we've now also invited Garret to give us a more on-the-ground perspective on what it takes to build hyperlocal logistics for social commerce in Indonesia. Transcript Timestamps 00:28 Paulo introduces Garret, VP FinOps of Super; 02:02 Garret shares how ran an angel-backed startup at 16 with his mentor Rendy (co-founder of Nusantara Technology), and how Rendy brought Garret back to Super after his studies in the Netherlands; 07:02 Garret on balancing the finance and operations perspective in decision making at his job; 10:21 Super's logistics backbone approach to social commerce; 13:47 How go-to-market approach and customer retention varies across different cities in Indonesia; 16:52 The value proposition of Super's hyper-localized supply chain for FMCGs and the role data plays in social commerce; 21:37 Impact of pandemic lockdowns on Super's sales, logistics, and team; 24:46 How Super stays lean with its finances by leveraging existing infrastructure for the short-term; 30:41 What Garret is excited about for Super in the next five years; 31:35 Rapid Fire Round; About our guest Garret Jeremy Koeswandi is the vice president for finance and operations of Super. He joined Super as CEO Steven's Chief of Staff back in 2019 and began leading finance and operations of Super that same year. Prior to that, he was also doing consulting for tech companies, and at the age of 16 co-founded a venture-backed startup with Michael Rendy, co-founder and CPO of Super. He took up his bachelor's and MBA in the Netherlands. Music: Cool Upbeat Background Music For Videos by MorningLightMusic Tags: startup, Southeast Asia, founder, entrepreneurship, business, technology The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

In this episode we have on-call Daniel Hazman is the CEO and co-founder of Nimbly Technologies a SaaS company developing mobile solutions for automating and improving operational efficiency for enterprise. We've invited him on to talk about building a SaaS company in Southeast Asia and driving digitalization for frontline operations or last-mile execution of enterprise. Transcript Timestamps 00:27 Paulo introduces Daniel; 01:39 How Daniel met his co-founder Jonathan and started Nimbly; 04:16 How Daniel zero-ed in on process automation as go-to-market for Nimbly; 06:26 How Nimbly got its first customer and expanded into a hundred more; 08:38 What enterprise has been looking for with digitalization post-COVID; 10:53 Changing of the old guard for conglomerates in emerging markets and the impact on SaaS adoption; 11:59 Defining SaaS through Nimbly and how customer success accounts for nuances across customer segments; 13:00 Nimbly's three core value propositions; 14:30 Case study of how Nimbly impacts operational efficiency and end consumers; 16:38 The role of data in Nimbly's product growth; 17:53 Aligning marketing, sales, and CS to drive SaaS adoption; 19:23 Daniel on competition posed by conglomerate IT teams; 20:32 What Daniel brings into Nimbly from his past experience at Fortune 500 companies; 21:53 Daniel's next five years for Nimbly; 22:20 Rapid Fire Round; Nimbly also recently launched a customer feedback product to get organic and deeper insights across customer segments, especially for retail and F&B. You can book a consult here to learn more: https://hellonimbly.ac-page.com/book-a-consult About our guests Daniel Hazman is the CEO and co-founder of Nimbly Technologies, a SaaS company developing mobile solutions for automating and improving operational efficiency for enterprises. A seasoned executive, he's had over 20 years of experience in retail, supply chain management and sustainability, FMCGs, and tech startups across 30 countries, including Walmart and General Mills. He established the Indonesia country office for Clinton's Global Health Initiative and is a Fulbright MBA scholar. Music: Cool Upbeat Background Music For Videos by MorningLightMusic Tags: startup, Southeast Asia, founder, entrepreneurship, business, technology The content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund.

For the 116th episode of the Graduate Job Podcast, I speak with a listener of the show Callum, as he shares his experiences of getting a graduate job with top graduate employer P&G. Callum is an alumnus of the How to Get a Graduate Job course, and he shares his insights of applying for graduate schemes with FMCGs, consulting companies, and engineering firms, the struggles he went through, advice at each stage of the process, and errors and mistakes that he made along the way. No matter what type of graduate job you are applying to, Callum will be sharing insider tips to help you perform and stand out from the crowd. Now the only link you need to remember today is www.graduatejobpodcast.com/Callum which has all of the links to everything we discuss today, including the details and dates of when the How to Get a Graduate Job course will reopen. So without further ado, let's head across to my chat with Callum. MORE SPECIFICALLY IN THIS EPISODE YOU'LL LEARN ABOUT: What you need to do to impress when you apply to Proctor and Gamble What P&G look for from graduates Questions you will face in the assessment centre for a graduate job at P&G How to impress when you apply for consulting roles with the big 4 The importance of focus with your graduate job applications Why Callum joined the How to Get a Graduate Job course, and why he thinks you should too His advice for how you can stand out when you apply for a graduate job  SELECTED LINKS INCLUDE: Episode 115 with Jack on how he got 2 graduate jobs in accounting https://www.graduatejobpodcast.com/jack/ Follow Callum's footsteps and sign up to ‘How to Get a Graduate Job' my proven step-by-step online course at https://howtogetagraduatejob.com/ Don't even think about applying for graduate jobs until you've read my free guide, ‘The 5 steps you must take before applying for graduate jobs'. Click here NOW. It will completely change the way you apply for jobs! Would you like a free 30-minute video coaching call? Simply select a time that works here https://calendly.com/gradjob/We can go over your CV, application, or anything that you are struggling with. BBC Sport – Callum's website recommendation for when you are looking to procrastinate https://www.bbc.co.uk/sport Last Exit to Brooklyn – Callum's book recommendation. Buy the book HERE and support the show https://amzn.to/3zGfdfL 

In this new normal decade of the 2020s, most FMCGs are currently facing challenges in order to keep growing despite the setback of uncertainties and fear faced by consumers. Meet the lady at the helm of Unilever Indonesia and learn how purpose, values, and culture are driving forces to ensure growth in any VUCA economy. After more than 85 years, Unilever Indonesia's Corporate mission has remained unchanged: "to earn the love and respect of Indonesian consumers" As of November 2020, Ira Noviarti has succeeded in becoming the second woman to lead Unilever Indonesia. Join us in this session as she shares the story of her journey until she became CEO of Unilever Indonesia, and the company's vision for Indonesia post-pandemic and beyond.

DESCRIPTION Today we will cover some topics we don’t usually talk about so much on this show. And that is Navigating DTC Alongside Marketplaces. One of the biggest growth areas in retail over the last few years has undoubtedly been direct-to-consumer (DTC) brands. Our guest today is Richard Chapple from the Growth Foundation. Richard and his team are launching the Growth Foundation in April 2021, so make sure to check their LinkedIn profile. After 20 years’ in bricks & clicks retail marketing, Richard founded OsbornChapple, a professional services and consulting company with an objective to unlock super-sonic profitable growth for a number of business types. Firstly, large traditional FMCGs, who are being held back by slow traditional retail channels and disrupted by new Direct to Consumer business models on a project/retained basis. OsbornChapple working at VP/C-level with Unilever, The Walt Disney Company, Honda Motor Company, Jamie Oliver, L’Oreal and PepsiCo on local/global projects spanning everything from vision and objectives to strategy and tactics.  The second business that Richard and his team engaged with high potential small eCommerce businesses and models on a sweat equity basis, who they work with on an intensive programs to build best-in-class people and team structure, tools and capabilities which allow the brand to commence their next phase of fast growth.  Make sure to tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Richard Chapple  Learn more about Bobsled Marketing Learn more about The Growth Foundation

As the GCC’s largest market opens its doors to the world, Rohma Theunissen caught up with Niche Arabia Founder, Marriam Mossalli to ask her the 5 things brands looking to enter the KSA market need to know. Hosted by: Rohma TheunissenAbout Marriam Mossalli Marriam Mossalli is the founder of Niche Arabia, the Kingdom of Saudi Arabia's premier luxury consulting agency, where she offers strategic planning, communication services, and marketing implementation for international brands entering or reestablishing their position in the Saudi market. A self-made female entrepreneur, she began her career in the fashion industry as a lifestyle editor and journalist, developing a global network of contacts that has allowed her, as a publicist and branding guru, to build a portfolio of blue-chip luxury companies, among them Mercedes-Benz, Fendi, Piaget, Harvey Nichols, and Christie’s. Marriam, who has the unique distinction of being the only Saudi national on the prestigious Business Fashion 500 list, recently published Under The Abaya: Street Style from Saudi Arabia, a photography book that explores the progressive attire of the contemporary Saudi woman. About Niche Arabia The premier luxury communications agency since its inception in 2011. Through a multifaceted approach to publicity, marketing, branding, and consultancy, Niche Arabia generates creative initiatives that position its clients for optimal market penetration and sales in key markets throughout the Middle East. Featuring a portfolio of esteemed international brands from various industries such as automotives and FMCGs, to beauty and fashion, Niche Arabia has conceived groundbreaking events, media campaigns, and activations across the GCC, establishing itself as an invaluable resource for companies seeking to engage the Khaleeji consumer. Clients achieve strategically placed media coverage and publicity in collaboration with a world-class team of multilingual publicists, marketers, branding experts, and content creators, who drive business development through innovation while maintaining key brand positioning.

“This is the first time we are opening our doors to allow people in but also for us to export our culture to the rest of the world. I think it’s a really exciting time.”With Saudi Vision 2030 firmly underway, the Kingdom of Saudi Arabia is undergoing an unprecedented metamorphosis. Rohma Theunissen caught up with Marriam Mossalli, Founder of the Kingdom’s premier luxury brand consultancy Niche Arabia, to talk about the evolution and changes taking place, the Saudi consumer and what it takes to succeed in one of the world’s fastest-growing emerging markets. Hosted by: Rohma TheunissenAbout Marriam MossalliMarriam Mossalli is the founder of Niche Arabia, the Kingdom of Saudi Arabia's premier luxury consulting agency, where she offers strategic planning, communication services, and marketing implementation for international brands entering or reestablishing their position in the Saudi market. A self-made female entrepreneur, she began her career in the fashion industry as a lifestyle editor and journalist, developing a global network of contacts that has allowed her, as a publicist and branding guru, to build a portfolio of blue-chip luxury companies, among them Mercedes-Benz, Fendi, Piaget, Harvey Nichols, and Christie’s. Marriam, who has the unique distinction of being the only Saudi national on the prestigious Business Fashion 500 list, recently published Under The Abaya: Street Style from Saudi Arabia, a photography book that explores the progressive attire of the contemporary Saudi woman.About Niche ArabiaThe premier luxury communications agency since its inception in 2011. Through a multifaceted approach to publicity, marketing, branding, and consultancy, Niche Arabia generates creative initiatives that position its clients for optimal market penetration and sales in key markets throughout the Middle East.Featuring a portfolio of esteemed international brands from various industries such as automotives and FMCGs, to beauty and fashion, Niche Arabia has conceived groundbreaking events, media campaigns, and activations across the GCC, establishing itself as an invaluable resource for companies seeking to engage the Khaleeji consumer. Clients achieve strategically placed media coverage and publicity in collaboration with a world-class team of multilingual publicists, marketers, branding experts, and content creators, who drive business development through innovation while maintaining key brand positioning.

Jan Gliszcynski is a Senior Project Manager and Implementation Leader at IKEA, an MNC of Swedish origin that is famed for its innovative and modernist flat-packed furniture.  Jan has over ten years of experience working in the retail and logistics sectors and has led project teams in almost a dozen countries across three continents. He is currently leading a global programme to digitally optimise the workflow of over 10,000 employees and exploring a number of innovative technologies in the logistics sector. Jan graduated with an honors degree in business from De Montfort University and holds a number of professional qualifications. Jan is also the owner and administrator of the ‘Retailers and FMCGs’ groups on Linkedin, and enjoys writing contemporary business articles for Linkedin. Shownotes at https://www.jeremyau.com/blog/jan-glisz

Pippa Harman is a formulation chemist turned skincare entrepreneur. She started her career working in R&D for pharmaceuticals and skincare at FMCGs such as Boots & Reckitt Benckiser. She then moved into commercial product development as smaller start-ups, most recently Beauty Pie. Now the co-founder of Renude, a service which connects users with licensed experts to build personalised skincare plans based on skin goals, budget & lifestyle. Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020.

Ανδρέας & Γιάννος φιλοξενούν τον Γιώργο Γιακούπη και μιλάνε για το μέλλον των προιόντων ταχείας κατανάλωσης (FMCGs), των κέντρων εστίασης, την αλλαγή στη συμπεριφορά των καταναλωτών,την αλλαγή του στάτους της αγοράς και των παραδοσιακών καναλιών διαφήμισης την 'επόμενη μέρα'. Ο Γιώργος Γιακούπης είναι marketer & ψυχολόγος και τα τελευταία 10 χρόνια ασχολείται με το κομμάτι των FMCGs.

Bears with Benefits ist eines der interessantesten Food- und Beauty-Startups, die Deutschland derzeit zu bieten hat. Laurence Saunier und Lena Hien haben es geschafft, aus dem Nichts eine Firma hochzuziehen, die in ihrem ersten vollen Geschäftsjahr über 100.000 Artikel zum Verkaufspreis von rund 25 Euro abgesetzt hat. Bears with Benefits liefert Nahrungsergänzungsstoffe in Gestalt von Gummibärchen. Gesund- und Schönbleiben soll Spaß machen, lautet das Motto. Die Produkte - gestartet bei Amazon - sind inzwischen auch bei Douglas und dm gelistet. Im Gespräch mit Christoph Keese schildern die Gründerinnen ihr Erfolgsrezept. Ihre Erfahrungen sind relevant für jeden, der Digital Native Vertical Brands startet oder aus traditionellen FMCGs heraus Anschluss an moderne Märkte sucht. Diese Folge beschäftigt sich auch mit essentiellen Details wie Verpackungsdesign und Vermarktung über Instagram. Sprache: Deutsch Tonqualität: Studio

These days, it seems like most companies are talking about their “purpose.’ Those that aren’t are searching for one. But how does purpose get defined? Who defines it? And how can a company make sure its purpose isn’t just “words on a wall”? Jeremy Schwartz has some thoughts on the matter. He’s the former CEO at The Body Shop and the former joint CEO at Pandora. He’s also held leadership roles at Coca-Cola, Sainsbury’s, and L'Oréal UK. Schwartz visits the podcast to share his perspective on how, when properly crafted around customers, purpose provides a reference point that can springboard new ideas and innovation. He says companies should ditch hollow “mission,” “values,” and “vision” statements and instead replace them with a clear, timeless, and actionable purpose. Listen to this podcast episode to learn: • Why creating a purpose takes guts, courage, and, above all, the willingness to listen to – and learn from – customers • What all companies (especially FMCGs) can learn from the Silicon Valley tech giants about customer-centricity • How brands like Costa Coffee are getting purpose right • Why big companies can no longer afford to operate with a “production mindset” • The value of “intrapreneurship” and how it can accelerate growth at big companies competing with nimble disruptors • What Jeremy has learned from Tesco’s Terry Leahy and Amazon’s Jeff Bezos

The APJ sat down with Kobbina Awuah for the latest interview of our series. Kobbina serves as a managing partner of Peak Investment Capital, an SME focused investment firm headquartered in Mauritius with offices in Ghana and Tanzania. Kobbina oversees the firm’s long-term strategy and its day to day management and has executive experience in FMCGs, Energy and Telecommunications in Africa. He sits on the board of IcyCup, Crave Industries, Pinkberry franchises and a number of tech startups in Africa’s sub-saharan region Kobbina holds a Bachelors and a Masters in Mechanical Engineering from Cornell University and an M.B.A. from Harvard Business School.

FMCG = Fast Moving Consumer GoodsIncluding:Processed foods (such as breakfast cereal, bars, or crackers)CandyBeverages (such as fruit juice and bottled water)Dry Goods (such as coffee, tea, sugar, and beans)Prepared mealsCosmeticsToiletriesOver-the-counter medicationsFew major brands have skills. Huge opportunity here.Colgate: Save the Water (US) - "With Save Water by Colgate, you can get interactive facts and tips to help you save water and stop waste." See acast.com/privacy for privacy and opt-out information.

Florian Heinemann, Gründer der Berliner Venture Capital Company Project A, früher Trivago-Investor und vier Jahre lang Geschäftsführer von Rocket Internet, befürchtet einen massiven Wohlstandsverlust für Deutschland in den kommenden 20 bis 30 Jahren – und begründet das mit den möglichen Auswirkungen der anstehenden ePrivacy-Verordnung für die Digital-Wirtschaft. Stärkere Datenschutzbestimmungen würden am Ende doch nur die großen Plattformen stärken. Im aktuellen OMR Podcast beschreibt er ausführlich dieses beunruhigende Szenario, erklärt die anhaltende Relevanz von Vertical Brands und verrät, warum ICOs heute teilweise sehr negatives Signalling sein können. Alle Themen vom Podcast mit Florian Heinemann von Project A im Überblick: Haben sich die zahlreichen Investitionen von Project A in Vertical Brands gelohnt? Und wie hat sich das stark gehypte Thema insgesamt entwickelt? (ab 2:00) Worauf kommt es laut Florian Heinemann bei Vertical Brands besonders an? (ab 4:50) Deshalb sind Vertical Brands vor allem für FMCGs offenbar sehr attraktiv (ab 9:00) Wie und warum hat sich die VC-Landschaft in den vergangenen Jahren verändert? (ab 12:15) Welche Themen können bei Unternehmen aus VC-Sicht den großen Unterschied machen? (ab 17:30) Diese Companys betreiben laut Florian Heinemann richtig gutes CRM (ab 19:45) Warum reicht es für Zalando und About You offenbar aus, relativ simple Reminder-Mails und Push-Notifications zu schicken? (ab 23:30) Bei Spotify schlägt das Produkt Marketing um Längen (ab 26:50) Welche Auswirkungen erwartet Florian Heinemann im Zuge der ePrivacy-Verordnung? (ab 30:10) Uberall, Opinary, Contentful – Warum ist Content-Technology aktuell so angesagt? (ab 37:00) Was würde Florian Heinemann machen, wenn er heute Anfang 20 wäre? (ab 45:30) Marketing-Technologien auf Blockchain-Basis: Schon real oder noch Zukunftsmusik? (ab 50:30) Nach diesem System beurteilt Florian Heinemann neue Technologien und Trends (ab 53:30) In diese Kryptowährungen hat Heinemann bereist investiert (ab 57:30) So wahrscheinlich ist es, dass sich Project A Ventures zeitnah an einem ICO beteiligt (ab 58:10)

In India, the high rate of stunting amongst children is alarming. With no easy policy solutions, a glut of expert views, and a collective anxiety about its high occurrence, we tried to wrap our heads around the problem to find out what we ought to be doing. Measured as a low height for age, stunting is known to hinder the growth of human capital and one’s early life circumstances are important determinants of future economic productivity and health. There are many factors that affect stunting: the health and age of the mother and child, the ease of pregnancy, the environmental risks we’re exposed to and the nutritional levels of the family. You may have heard of the Asian enigma - low levels of child health and nutrition that don’t match the high levels of economic growth of the country. South Asia is a hotspot for stunting. In India, around 39% of children are stunted, in Pakistan it is around 45%, 37% in Nepal and 36% in Bangladesh. One in three of the world’s stunted children under the age of five live in India. In this episode, we visit an anganwadi and speak to Dr Nirupama Shivshankar, a paediatrician who has set up a lab to understand how diet, culture and food affect women and children. As Suneetha Sapur a leading development nutritionist explains just how hard it is to make choices about diets and food, especially if you are a woman. But it isn’t all doom and gloom, as Dr Anura Kurpad, a doctor working at the forefront of nutritional research in India, tells us. If children miss out on the first few growth spurts, they still have every right to catch up, as long as we know how and when to deliver the best nutritional support. The one group that knows us better than ourselves, and sits on extensive data on food and nutrition, is the private sector. Rinka Banerjee from Thinking Forks, a consultancy that works with leading FMCGs on nutrition, tells us about the private sector’s role in shaping what we eat, and what they can and should do promote good nutrition. So where do we fit in? In the end, all our experts pointed out that by making choices that are ultimately better for ourselves we can all help to address the causes of stunting. NOTE: This episode was written and produced in March 2017. CREDITS: Thanks to Dr Anura Kurpad, Rinka Banerjee, Dr Suneetha Sapur, Dr Nirupama Shivkumar and the wonderful team at the Anganwadi we visited. Adithya Pradyumna, Avinash Krishnamurthy, Bhavya Reddy, Co-Media Lab, Gautam John, Karnataka Health Promotion Trust, Karthik Varma, Dr Kripa Ananth Pur, Oliver Cumming, Oorvani Foundation, Siri Bulusu, Dr Vijayendra Rao. Music by Hollis Coats. Recorded at Third Eye Studio. Photos: All photos by In the Field India. For more info: https://www.inthefieldindia.org/episode-1

In India, the high rate of stunting amongst children is alarming. With no easy policy solutions, a glut of expert views, and a collective anxiety about its high occurrence, we tried to wrap our heads around the problem to find out what we ought to be doing. Measured as a low height for age, stunting is known to hinder the growth of human capital and one’s early life circumstances are important determinants of future economic productivity and health. There are many factors that affect stunting: the health and age of the mother and child, the ease of pregnancy, the environmental risks we’re exposed to and the nutritional levels of the family. You may have heard of the Asian enigma - low levels of child health and nutrition that don’t match the high levels of economic growth of the country. South Asia is a hotspot for stunting. In India, around 39% of children are stunted, in Pakistan it is around 45%, 37% in Nepal and 36% in Bangladesh. One in three of the world’s stunted children under the age of five live in India. In this episode, we visit an anganwadi and speak to Dr Nirupama Shivshankar, a paediatrician who has set up a lab to understand how diet, culture and food affect women and children. As Suneetha Sapur a leading development nutritionist explains just how hard it is to make choices about diets and food, especially if you are a woman. But it isn’t all doom and gloom, as Dr Anura Kurpad, a doctor working at the forefront of nutritional research in India, tells us. If children miss out on the first few growth spurts, they still have every right to catch up, as long as we know how and when to deliver the best nutritional support. The one group that knows us better than ourselves, and sits on extensive data on food and nutrition, is the private sector. Rinka Banerjee from Thinking Forks, a consultancy that works with leading FMCGs on nutrition, tells us about the private sector’s role in shaping what we eat, and what they can and should do promote good nutrition. So where do we fit in? In the end, all our experts pointed out that by making choices that are ultimately better for ourselves we can all help to address the causes of stunting. NOTE: This episode was written and produced in March 2017. CREDITS: Thanks to Dr Anura Kurpad, Rinka Banerjee, Dr Suneetha Sapur, Dr Nirupama Shivkumar and the wonderful team at the Anganwadi we visited. Adithya Pradyumna, Avinash Krishnamurthy, Bhavya Reddy, Co-Media Lab, Gautam John, Karnataka Health Promotion Trust, Karthik Varma, Dr Kripa Ananth Pur, Oliver Cumming, Oorvani Foundation, Siri Bulusu, Dr Vijayendra Rao. Music by Hollis Coats. Recorded at Third Eye Studio. Photos: All photos by In the Field India. For more info: https://www.inthefieldindia.org/episode-1

In this episode, Steven Mario Cavallo discusses luxury retailing, upmarket brands and selling high end goods and services. What are luxury goods or services? (to answer this question , we need to look at the definition of some terms used in economics)   In economics, inferior goods are items that exhibit a negative elasticity of demand; that is, an increase in income will lead to a decrease in demand for that good, so consequently those buyers then shift to more desirable goods. Examples of inferior goods include: cabbage, cheap car brands like Hyundai, generic label FMCGs, some financial goods such as pawn-broker loans and many of the items found in discount stores or category killers. A luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand increases proportionally less than income. Luxury goods are said to have high-income elasticity of demand: as people become wealthier, they will buy more and more of the luxury good. This also means, however, that should there be a decline in income its. demand will drop. If the elasticity of demand is greater than 1.0, it is a luxury good. Price elasticity of this nature represents a wonderful commercial advantage in good economic times…(story…e.g. of ladies fashion boutique on King William Road during 1991 Australian recession).   The prestige-value of some superior goods is so high that a price decline would lower demand; in which case they are referred to as Veblen goods. Examples of Veblem goods are ultra-luxury items such as Rolls Royce cars, iconic wines such as Penfold Grange Hermitage, handmade jewellery from Italy, exclusive perfumes from France and Rolex watches from Switzerland. The ultra high price of these items (which is known to all) is used by purchasers as a status symbol. These goods are at odds with the Law of Demand in that if their price were to be lowered then they would experience a decrease in demand. In any given market, regardless of the good or service, there exist buyers willing and able to spend significantly more than the average market price per purchase occasion. Therefore, almost all markets have a luxury segment. known industries include: automobiles (BMW, Mercedes, Ferrari, Maserati, Jaguar); yachts (SunReef), wines (Penfold Grange Hermitage, Chateau Margaux) bottled water (Perrier), coffee (Illy), foods (Tre Marie panettone), watches (Rolex, Breitling), clothes (Giorgio Armani, Gianni Versace, Zegna), jewellery (Bvlgari, Cartier), electronics (Apple) and high fidelity audio (Bang and Olufsen, Bose, Denon, VAF). While the number of units sold in the luxury segment is relatively small, the profitability per unit is very high. Providing the rest of the range provides economies of scale to cover fixed distribution costs, it makes sense for many businesses to develop a luxury offering to capture spend from the affluent buyer. In many cases however, if a mass manufacturer is perceived as unappealing, then it is better to launch the luxury product under a new brand: for example, when Toyota wanted to sell cars at the higher end of the automotive market, they badged their cars as Lexus, rather than Toyotas. There are three main macroeconomic drivers that fuel the growth of luxury brands: Globalisation International tourism Web-based, instant, borderless communications spreading brand awareness around the world The expansion of distribution systems around the world of luxury brands Integration of world views, product ideas and culture (socio-political standardisation) Growing middle class (and new millionaires) in the former third world Leads to conspicuous consumption (to show off wealth) Consolidation The merger and acquisition of many smaller companies into much larger ones. For instance, LVMH acquired Heng Long´s leather business in Singapore in October 2011 The players in the luxury market are merging and cooperating in order to gain greater control over raw materials supply, in order to produce exclusive goods and lower their total manufacturing costs. The ownership of brands across many categories Independent businesses closing and being replaced by franchises of famous brands Diversification Existing mainstream brands create a luxury entrant in a new market (e.g. Toyota creating the Lexus brand) Alliances with a complementary company (Mobil and BMW) Trademark and brand licensing (you don’t own the brand, just ‘loan’ it) e.g. Apple allows third-party manufacturers to create products that work with their hardware. The licensees win because they build a business, and the licensor of the luxury brand (Apple) forms an entire accessories industry around their core product, at no cost to them; and collect licensing fees in the process Some statistics on luxury brand retailing. Largest markets: Italy France Germany Switzerland S. K. Japan Spain Brazil China Russia Australia According to EuroMonitor International, the largest luxury brands in 2016 are: Giorgio Armani, Prada, Gucci, Tod’s, Dolce & Gabbana, LVMH, Moët, Hennessy, Louis Vuitton. The global market for luxury brands is expected to grow at an average world rate of 3.5% to reach almost USD 400 billion by 2020. Most of this growth will occur in developing countries (Asia, Africa) due to improved standards of living. The Chinese market for luxury goods is expected to be some 900 billion Euros in the next few years. This is enormous incentive for the large luxury brands from Europe and America to create distribution there. However, it is important that advertising in countries outside the brands’ home country is done carefully and with regard for the differences in culture.   Let us look at the business of luxury retailing through the lens of the marketing mix as we touch on a few of the most important aspects that pertain to management. Product Refers to the physical good or all the features of the service offering. What you can do: Product mix WIDTH: the breadth of different products that a firm sells to their customers focus solely and sell only one type of product to specialise in (Rolex only makes watches) offer numerous types of products for diverse markets (Versace makes clothes, hotels, jewellery) DEPTH: the number of varieties at each width (for example, a luxury watchmaker would have a depth of two if it sold two types of watches (round face and square face) and each were available in two colours. Product Line Stretching Often used to add a ‘high end’ product to an existing range (e.g. aged balsamic vinegar from Modena, priced well above normal) Quality Features (luxury items must surpass customer expectations: e.g. the Novotel overlooking Darling Harbour in Sydney lacks nothing (room, food, view, transport, etc.) but at the same time, must avoid gimmicky extras: e.g. cup holders in a Ferrari) Engineering & design (blueprint for how good it will be) e.g. (BMWs drive better than Fords for a reason!) Built production & conformity to design specs (how well it is manufactured) Materials (only the finest wool is used in a Zegna suit) Stringent quality control in manufacture/service delivery (zero tolerance of errors) Strive for impeccable customer satisfaction Try to extend the product lifecycle for timeless pieces (Steinway grand pianos) Maintain model heritage over time (e.g. Rolex still make Perpetual Oyster; Alfa Romeo still make Giulietta) Aim for ‘shock and awe’ that your offering can not be meaningfully compared to any other Augmented Product Warranties Packaging Software Delivery Training Certificates or documentation (e.g. Salvador Dali lithography from Peggy Guggenheim Museum in Venice came with a framed certificate of authenticity Induction or ceremony (e.g. service offerings come with tours etc.) Service entitlements (e.g. prestige car insurance policies come with a ‘replace with new’ feature) Loyalty privileges (club membership etc.) Service (talk about this a little later) Ambiance (talk about this a little later) Price Always set high to reflect the value of the brand and the reality of the cost structure of producing and retailing luxury goods. Remember the effect of lowering price on Veblen goods’ elasticity?   By its very nature, luxury retailing could only ever use a market skimming price strategy anyway. To not do so, is to no longer be a luxury brand. Discounts should never be used as they reduce the ‘reference price’ in the consumer market Place Distribution should remain limited and very tightly controlled. Luxury brands must resist the temptation to dramatically increase the number of physical stores they supply, as the increase in short term sales can seriously jeopardise the profitability of the brand long term. Be careful with the type of distribution channel – pick the most highly regarded channel in your category. For example, luxury cosmetics should only ever be sold through high-end chemists, beauty salons and premium department stores like David Jones. Choose socioeconomic locations carefully. Document your luxury brand’s high standards and train your distributors, then police their upholding those standards. Where necessary, eliminate distributors that do not uphold the brand’s standards. Wherever appropriate, require your distributors to stock only your product. (May not always be possible: e.g. a pen retailer could not feasibly stock only Mont Blanc pens; but a Mercedes Benz dealer would never be allowed to also stock BMWs; and Gucci franchisees only stock Gucci products).   Promotion Obviously, must convey luxury, exclusivity, prestige, a feeling of ‘being special’ across all parts of the promotional mix; both in terms of strategy and execution. Only use appropriate media vehicles: e.g. choose glossy national magazines as opposed to a neighbourhood newspaper. Always use the highest possible stock on printed materials (e.g. thick paper). Ensure the highest possible production values: e.g. videos must be professionally made in high definition/cinematic effect; website must be stunning; and graphic design must be world class. Anything less cheapens the brand. If you do any sales promotions in order to achieve short term sales boosts, these must NEVER result in a discount in the retail price. Use cobranding partnerships or service add ons instead to increase the perceived value. Websites must be function pristine, be responsive, of impeccable taste and integrated with the corporate brand   Physical Evidence It goes without saying that the quality of all physical evidence that is associated with luxury brands must be extremely high and must convey all the prestige and the unique character of the brand. If you are selling a luxury service such as such as an opera performance or executive coaching, then you must work extra hard at developing exquisite physical evidence to provide the cues your customers need in order to make an assessment of the quality of your brand, in particular if you sell a high credence service they can’t easily assess the quality of, such as chemical engineering, medical advice, marketing consulting, computer networks maintenance etc. But for all luxury businesses, even those selling physical goods; physical evidence provides material proof that reduces purchase apprehension and the confidence that the luxury item indeed offers the value it promises. Keep in mind that interactions with other customers will have a large impact on buyers of your luxury brand. (protect clients from non-clients) Physical environment in which brand is bought or consumed Ambience (luxury health spa versus a grotty gym) Spatial layout (plus impact on service consumption) e.g. Apple stores Corporate branding (signs, symbols, artefacts) Ermenegildo Zegna store have identical Building itself & design & elevation & view Interiors Packaging (last chance pitch & differentiator) i.e. could do entire episode on packaging! Paperwork (invoices, tickets, programmes) Furnishings Signage (high quality, professionally installed, perfect finish, integrated with brand) Uniforms, dress code Business cards The two biggest determinants of your organisations ability to deliver high levels of customer service quality (which is critical to luxury brands) are two marketing mix variables of People and Processes. In fact, the most widely used measure of customer service that is used in management practise is in the SERVQUAL model, which tracks: reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding the customer and tangibles. Of all of these, only the last relates directly to the physical product. All the others are functions of the People and the Process variables as they impact the strongest on customer satisfaction.   People Begin with a proper understanding of whom the customer expects to deal with when interacting with a representative of your brand. The brand promise comes to life in the people that represent it. Buyers buy from people that they like and they can relate to, so the attitude, skills and appearance of all staff needs to be first class – even those that you don’t control (e.g. couriers etc.). The best product, engineering, promotion (ads, pr), physical environment etc. can be ruined in a moment when the attitude or the competence or even the personality of the person selling it is not up to speed. This applies to all commerce, but especially so in luxury retail. How you want your people to be, must first be modelled by leadership Develop clear expectations Create appropriate SOPs, training programmes, help manuals, supervisory systems (for belonging & recognition), rewards etc. Recruitment Policies that preclude amateur intake of staff (forced professional recruiters) Job descriptions that filter applicants Training and development Frontline management Learning organisation (allow for sales staff feedback loops > product development) Rewards and incentives Monitoring performance is very important (particularly in luxury services e.g. the output of a poorly performing car worker can be kept from customers by way of quality control inspections, but a bad facial delivered by rude beautician for which the client paid big dollars for, cannot. Your employees must be the most passionate disciples of your brand with full belief and enthusiasm Process Processes include direct activities and indirect activities. Direct activities add value at the customer interface as the consumer experiences the service. Many processes are supported by indirect activities, often known as back office activities, which support the service before, during and after it has been consumed. Your operations management is fused into the experience your customers will have of your luxury brand, in particular in service settings where the client becomes a co-producer in that service delivery (e.g. a singing teacher can’t deliver good customer satisfaction unless the buyer (the student) also puts in effort in ‘producing’ the service outcome of learning).  By periodically redesigning your retail workflow and operations processes, you can get closer and better at surpassing your client’s expectations. In retailing of luxury products, having the correct processes are fundamental in delivering incredible customer satisfaction (beyond just the quality of the good). Beginning with purchasing , maintaining inventory levels, warehousing, internal shipping, scheduled cleaning of stores, accurate stock taking, electronic payment options, waiting periods, filling out forms, accounting software that displays correct price for region, effective reorder point triggering to prevent outages, how you handle queuing. We are joined by Davide Bonanni in the Presidential Lounge. He is a luxury brand consultant from Italy.