The eXp Podcast

Todays brief episode is a short recording of reflection over the past twelve months and an update on what's to come in the months to follow. Interviews with estate agents, business owners, guest speakers, industry suppliers - who would you like to hear from?

The property market in a post-COVID Britain has been a strange, fast-paced and surprising place. The turbulence of late is something we aren't likely to witness again for a very long time. However, as we've adapted to the reality that COVID is here to stay, there have been many more variables come to surface that no doubt will impact on the property market. What impact could this have on your business or the feasibility of you starting a business in 2022? Today we discuss.

This week, two incredible milestones were achieved. Todays episode marks ONE WHOLE YEAR since the podcast launched. We only ever planned to do a handful, so one year is some going! Secondly, and perhaps rather more impressively… this week eXp UK were announced as one of the fastest growing estate agencies in the history of the UK. The company has also been ranked in the top 20 firms in the country for listings in Q1 this year. Could everything we've been preaching this year actually have some substance? The data would suggest so…

In today's episode we cover three questions that have come in from podcast listeners and existing eXp agents over the last week or so. An agent who is struggling to secure new business asked us to break down some key lead gen strategies. Another agent is having great success in making the phone ring from direct mail, but struggling to book appointments. And finally, a new partner of ours has found the fact that they are a ‘new business' a barrier to conversion. We break down why being a start up can be a great strength to potential clients, not a weakness.

In today's show we share ideas around the role your ego plays as you start to have success in business as well as strategies to aid growth.

Podcasting is a great way to hack the dead time of your audience, build authority through long form content and slow nurture the ‘turtles' in your market. Today's podcast breaks down benefits, considerations and practically tips for getting started with a podcast for your business. If you have questions about anything discussed today, please message Ben.moore@exp.uk.com

Building a business is a process of trial, error, lessons and constant feedback. In today's podcast Scott and Ben share two small changes that each have made to their processes and product offering that have had a great impact on client relationships and conversions. Will you implement today's tips into your business?

Ben here. Last year, I stopped selling houses to focus on our revenue share framework. Agent support and recruitment is still a big focus of mine, but after a family decision meant a move across the country wasn't to be - I decided to get back to my routes. Three weeks ago I ‘opened the books' to start listing houses again. It's been like ‘day 1, part 2' and in today's solo recording I share some insights into the strategies that have so far worked for me and the steps I have taken to come out of the traps with (some) success.

Where do we begin? Today's guest has achieved more in business (in terms of wealth, impact and notoriety) than most could even dare dream of. Yet, to meet him, you would never guess it. Glenn is the incredibly grounded and gracious founder of eXp Realty, the worlds fastest growing real estate brokerage. Since eXp launched in the UK (around two years ago) the company has almost quadrupled in size… and the best thing? We are only just starting. In today's show, Glenn speaks openly and candidly about his journey with eXp. If you're an entrepreneur with a property focus - now is your chance to grab 30 minutes with arguably one of the most humble billionaires you will ever meet. It is our complete honour to welcome you to today's episode & introduce you to the visionary that is Mr Glenn Sanford.

If you're considering launching your own agency, you have options. ‘Alone alone', a hybrid model or eXp and such like frameworks. Without question, experienced agents have options in 2022 and can make money without the usual risk. But are all models made equal? This is a question that goes deeper than commercials, there are some incredibly important contractual details that new agents often overlook. Today's podcast tells you exactly what you need to know, ask and explore before you choose a partner to grow your empire.

Today's podcast is an episode of reflection, as Scott & Ben review the last couple of years in business, partnered with eXp. The estate agency sector has evolved dramatically over the last couple of years, thanks to the momentum that eXp and other such-like modes have managed to secure. With hundreds of lives changed as a result of agent-focused innovation; today's chat highlights the impact & success agents can have in 2022 without the old barriers to entry.

Ian has operated as an Estate Agent, both employed and self-employed for many years. With a diverse background covering markets from Dubai & Central London to Manchester & North Wales; Ian has had success in varied environments. Whilst the companies Ian has worked with and the locations in which he has operated over the years have changed, one thing has been consistent. He's repeatedly been a top performer. That doesn't happen by accident. In today's show we delve in to Ian's story and find out exactly how he's built his current business to a multiple six figure pipeline. A milestone which may just see Ian become our first seven figure agent.

There are many reasons to start a business. Making more money or building a life with a more favourable work/life balance are two legitimate reasons, often at the top of that list. You can, without question, build a great business dealing with volume and catering for mass-market homes. However, charging higher fees does take the pressure away to have to chase volume and be something to everybody. In today's show, we explore some key considerations and a proven footprint to help you create an agency that caters for the upper quartile. A conversational episode that we hope will give you some real food for thought and actionable advice to help you secure high ticket deals as an Estate Agent.

In this week's episode, we get the chance to chat with Dom Murphy, and find out how his first 12 months have gone since launching his very own Estate Agency business. Having worked in Estate Agency for over 25 years we chat with Dom about why he chose to finally 'go it alone'. With his typical candor and enthusiasm, Dom was happy to share how he won his first few instructions, how long it took him to earn his first fee, and what the future looks like for his business over the next few years. With so much experience to unpick we hope you enjoy the episode.

In todays episode of the podcast, I was joined by eXp agent Kevin Hanley. Kevin is just twenty-one years of age and has made the brave decision to set up his own estate agency business. In todays chat, Kevin shares the experience of transitioning from employed to self-employed and gives an insight into his evolution over the last few months. Kevin is a lovely & genuine guy who we have a lot of time for here at The eXp Podcast, so we hope you enjoy todays conversation as much as we did. 

In today's three-way conversation we unpack some of the key ways that Estate Agents can establish themselves or build into 2022. With a particular focus on building brand & harnessing relationships we highlight some of ‘the agents to watch' and explore some of the key common denominators high performing agents share.

Today's episode unpacks the story of Scott Gunn, one of the best known and arguably most successful agents within the eXp network; and of course, co-host of The eXp Podcast. Unlike the majority of the Estate Agents we speak with, Scott actually chose property as a career path and over the years has developed a wide scope of experience in the space. In today's chat Scott openly shares those experiences along with the lessons learnt a long the way. A great, conversational episode packed with insight.

More of a sound bite than an episode. In todays solo podcast Ben reflects back on the festive period and gives some food for thought for the year ahead when it comes to your business goals & career aspirations for 2022.

Todays episode is the final episode of 2021. Can you believe that? Back in April we hit record on our first episode with a plan of doing just a handful. Yet here we are, at the end of a crazy year for the whole industry and still going strong. Still trying to add value to listeners, still putting the work in but most importantly of all - still enjoying the process. Today we each cracked open a beer (and Scott cracked open his tightest turtle-neck) & we sat down to reflect on a bizarre but brilliant 12 months. We came on without an agenda but spoke a lot about our personal highlights, goals for next year and what success is REALLY about. Enjoy, have a brilliant Christmas and we will see you next year. I'll toast to that, Ben

As the first year of The eXp Podcast comes to an end, we thought now would be a good time to delve in to the back stories of your hosts. In todays episode Scott asks Ben about his history, background and early business experiences that started the path to joining eXp in late 2019. An 'interview episode' to unpack the story of a serial estate agency entrepreneur. 

Today's Q & A style episode covers some key (and common) topics that are often at the forefront of the minds of current and aspiring agency owners. Amongst the small talk (and Christmas party-chat) we openly discuss some of the best strategies to generate seller leads for your business free of charge as well as strategies to avoid burn out whilst still maintaining a customer-focused approach to your business. Todays final question (deliberately positioned at the end of the episode) will only be of interest to those of you who are considering joining eXp in the future as we break down the process of joining. Current partners of eXp and those with no intention of joining therefore we hope will get great value from the first 40 minutes of todays show; those of you considering joining us please make sure you stick around until the end. 

Getting your fees right is essential. It will be the difference between barley surviving and completely thriving in your business. In today's podcast Ben & Scott explore key considerations when pricing your services as well as exploring some common mistakes and limiting beliefs agents often have when quoting for their service.

Adam Budd started his own Estate Agency business with eXp UK less than eight weeks ago.  Previously Adam was working in an unrelated sector and launched his business to have a better work/life balance & a stronger income using his many years spent as an Estate Agent previously.  With no existing database or recent success, Adams business was launched from a ‘cold start'.   With one eye on his budget and one eye one his future Adam has worked intelligently to make sure his business has got off to the best start.   He's really come out swinging.  In today's video Adam gives an unfiltered insight into the strategies that have worked for him and how he has positioned himself to capitalise on the ‘low hanging fruit' of his market.  A must watch for any existing agency owners or those looking to hit the ground running in the near future.

The more eagle-eyed listeners will have noticed that Scott was missing from last weeks podcast episode with Chris Targett (which, if you haven't listened too by the way please do check it out - SO much value). Scotts absence was with good reason - he was actually in Las Vegas, attending eXp Con. Our annual get together where our agents collaborate & celebrate. That presented a unique opportunity for Scott to rub shoulders with some truly amazing, inspiring and successful people. Celebrities, millionaires... BILLIONAIRES. Scott learnt some of the key lessons and gained valuable take-aways from sharing a beer with some of the most successful people in global Real Estate; in todays episode we unpack many of them. Enjoy!

Chris Targett is an ex Estate Agent turned social media wizard, and the proud owner of Social for Brokers. Chris has a deep routed understanding of social media and helps property professionals and mortgage brokers 'find their voice' online by creating bespoke content that speaks to the intended demographic. In todays episode Ben & Chris explore all things social media, marketing & brand-building. This conversational episode un-packs the importance of leveraging social media (with some actionable tips to doing exactly that successfully) to help you raise awareness of your business and drive sales through inbound customer acquisition. If you have any questions for Chris or would like to enquire about his services you can reach him directly on Linkedin by searching 'Chris Targett' or you can visit the Social for Brokers website at: www.socialforbrokers.com. You can also keep up to speed with what Chris is up to as well as checking out the 'behind the scenes' of his business by following him on Instagram. Visit www.instagram.com/socialforbrokers . Chris is a great guy with an exceptional eye for content. If you need help with creating graphics that stand out from the crowd, Chris gets a huge ‘eXp Podcast' endorsement. Enjoy today's show.

Jess Lenouvel is the proud founder of Listings Lab and has built a career from helping Real Estate Agents the world over get more from themselves and from their business. A huge fan of ‘attraction marketing' Jess has an unbelievable understanding of consumer marketing and how to become the ‘go to agent' of your market. In today's episode we unpack Jess's back story unearthing some incredible and actionable tips to help YOU start or scale your agency business. For more information on working with Jess, visit www.TheListingsLab.com

With any goal or objective there's a valid time in the process to study theory. There's a time to plan. Then ultimately, there's a time to take action & implement. A common trait with entrepreneurs is to often confuse studying theory with being proactive. It's important for sharpening your tools and building your confidence, but there's a line in the sand where it can overspill in to a justification for procrastination. In todays episode Ben & Scott discuss all of the above as well as the importance of taking action to convert your theory and dreams into reality.

Todays episode unpacks the story of Brenton Smith. Brenton was a founding territory operator at the well known hybrid agency, Purplebricks. He had a front row seat through their inception and growth but ultimately didn't see the low fixed fee model as the future of the UK market, and so partnered with eXp to do things completely his own way. It wasn't all sunshine, rainbows and high-fives though as Brenton ultimately left us. He left us to set up his own agency (completely independently) to explore the differences. On todays show, we explore his thoughts and feedback to help anybody else who is considering their business options for 2022 or beyond.

In todays podcast Scott & Ben explore some recently asked and commonly asked questions. 1) I launched my business with low fees to build my stock, how do I now increase what I'm charging? 2) How can I achieve down-time/a work life balance as a self employed agent? 3) How do I overcome the fear of judgement from others? 4) What advice would you give for brand building and embracing video to raise awareness of my Estate Agency business? 

Let's be honest, as sales people we aren't (typically) amazing with administration and/or being organised. If you consider Sales Progression to be your 'weak spot' as often agents do, then todays episode will help you understand the process in granular detail so you can minimalise sale complications whilst increasing your exchange conversions. Jinny is an ex-property solicitor turned business owner and is the super-star that looks after the sale progression services for both podcast hosts. We explore the sale progression process, misconceptions, agent/client/solicitor dynamics and the benefit that leveraging somebody like Jinny could have on your business. If you need help with your sale progression process then you can enquire as to working with Jinny by emailing her at jinnywalker@swiftexchangeltd.com or by calling/messaging Jinny on 07311510510. 

Keeping your diary busy with valuations is a consideration on the mind of most Estate Agents. None more so than those who are self employed with tens of thousands of pounds in personal commission on the line. For many, lead generation is scary because in the UK market it has been (in the main) the responsibility of the 'brand' rather than the person. SO. Which strategies work? How can you generate valuations consistently with predictability? In todays show, Ben & Scott break down their 'key three' strategies to keep your diary busy and pipeline stacked. One not to miss for any instruction minded agent.

There's an old saying that goes: "If you want to go fast then go alone if you want to go far then go together". Humans are 'pack animals'. We can achieve incredible things if we are surrounded by the right people and working toward a collective movement. Yet often pride and ego can stand in the way of us asking for help or seeking out accountability from a third party. Todays podcast explores the value that can be had in being accountable to somebody else (as well as our own goals and motivations). How significant can the threat of letting somebody else down or the fear of being seen to be somebody who doesn't take action be on adding fuel to the flames of our actions?

Since the inception of eXp in the final quarter of 2019, the growth has been unprecedented. Not only against the metric of ‘bums on seats' but also in terms of production; houses listed, property sold & pipelines established. Better still, that performance is all glued together by unbreakable internal culture. But why? What makes eXp different to other models who seemingly offer a similar structure? In today's podcast, Ben & Scott explain the eXp offering in granular detail. The economics and set up of front line agency is explored, but also the other two (and potentially even more lucrative) income streams that partner agents of eXp benefit from. If you're considering the future of your business, today's podcast is an hour that you simply cannot afford to miss.

In this week's eXp Podcast, we were joined by Ian Wyn-Jones & Chris Abraham to learn from two exceptional agents how they've managed to consistently win new business month in, month out. You'll enjoy hearing some new ideas, and which of the tried and tested methods are still yielding fantastic results.

Notable industry figures have recently declared that they believe around 20% of UK agents are capable of business ownership. As entrepreneurs and as advocates of self-employed agents - the enthusiastic side of us would like to think that this figure could and will be higher. Or, is 20% generous? In todays pod, Ben & Scott discuss if (as an industry) we are doing enough to support agents into creating successful and sustainable businesses. What could we be doing to help educate a broader market, and ultimately - why do agents fail? A thought provoking debate, which ultimately, time will reveal the answer to. 

Growing from set-backs - Content and agency with Chris Watkin Our first face-to-face podcast and we had the privilege to turn the tables on industry legend Mr. Chris Watkin to discuss all things agency, content and learn more about Chris' infamous 'frozen pea method' for door knocking. One not to be missed

With Scott away this week, Ben sat down with eXp UK Expansion Leader, Adam Day. Today's show explores some of the things that agents and agencies could or should be doing in order to thrive in a low inventory market. A worthwhile listen for anybody interested in building brand and generating leads.

Peter Rollings was at the helm of one of the most disruptive, opinion dividing and at the time pioneering Estate Agency businesses in the UK for decades. Foxtons quickly gained a reputation for their bullish and somewhat aggressive approach to business. In Peters words, the Foxtons approach was to 'go to war' for their clients to let nothing stand in the way of uncompromisingly high stands (& results). In any industry, a company that 'goes against the grain' tends to divide opinion, and as times changed and the business evolved along with the landscape of the market - what impact did that have on Peters leadership style? How did that effect the company culture and staff morale? How did Peter get the best out of his team and stay on top in a competitive market place? In todays show Ben & Scott explore all of those things, as well as Peters later success in transforming Marsh & Parsons. A must listen for any budding entrepreneur, businessman/woman or property geek. 

In today's reflective episode, Ben and Scott discuss some of the highlights and actionable tips taken from last weeks conversation with Rich Tomasini. Remember, theory is great but without practical application it doesn't mean a great deal.

On todays show Ben & Scott are joined by one of their business partners from across the pond, Rich Tomasini. Rich has established himself as an incredible leader within eXp having helped the company defy geography and expand in to multiple new territories outside of North America. Based in North Carolina, Rich has grown his organization within eXp from 0 to in excess of 1,700 agents (at the time of recording this podcast). In todays show we explore Rich's back story to learn what it really takes to create real impact and freedom in this wonderful industry.

The age old debate around the future of our industry has been going on for years. Is the future high street? Online? Hybrid? Is there a place for 'all comers' and if so, which infrastructure will hold the majority of market share and therefore be 'the norm' for consumers in years to come? On todays episode Ben & Scott openly discuss this opinion dividing subject to make some sense of the ever evolving landscape that is the property market.

In todays episode the hosts explore the features, audience and lessons from the 'big three' social platforms. Social media is a huge tool in the arsenal of any business in any industry, and in the property space it's certainly no different. Exactly what should you be posting and how frequently? Can social media really become a source of FREE leads? In todays show Ben and Scott unpack all of these questions and much more to help you start or scale your Estate Agency business without the guess work.

In todays episode Ben & Scott delve in to a few of the pitfalls that agents make when setting up an estate agency business for the first time. We hope today's conversation helps you overcome mistakes that are common and easy to make, to get your business off to the best possible start.

There aren't many people that would deny the power of video, for any business. Yet despite the obvious benefits it can bring to helping you build brand, raise awareness and drive sales many people are reluctant to embrace video as a strategy because it's new, scary and uncomfortable. In todays show we explore how to over come that fear and some take-home tips that can hopefully help you find your stride in embracing the power of video to further your mission. As ever you can contact the hosts by emailing ben.moore@exp.uk.com or scott.gunn@exp.uk.com with any questions, comments or feedback.

Having a network, community, inner circle (or whatever other terminology you would like to use) can be a huge benefit with both your personal and professional development. In todays show, the hosts reflect back on how community & collaboration has helped in the formation/growth of their respective businesses and what good collaboration looks like. As ever we actively welcome any thoughts, comments and feedback on todays show. Please email scott.gunn@exp.uk.com or ben.moore@exp.uk.com

Imposter syndrome and self doubt are common denominators in all of us. Doubting your own ability, knowledge or likelihood of success can often feel like a series of question and emotions that are unique to us. In truth, that makes you human. Asking yourself questions is now bad thing, allowing self imposed limitations to take over and prevent you from taking action however is tragic. In today's show, the boys discuss imposter syndrome, self sabotage, self doubt and inner monologue. Are you allowing your inner concerns to slow your growth or accelerate you forward?

Negativity, or our perceptions of negativity can be crippling. It's important that you don't let fears or the negative comments of others get in the way of you achieving your full potential. The subject of negativity is discussed in a broad sense, but not before the hosts break down and reply to some negativity aimed in their direction this very week. You can contact the hosts directly with feedback or questions at scott.gunn@exp.uk.com & ben.moore@exp.uk.com

Adam was the first ever agent for eXp in the UK market. Agent number 1. Numero uno. It's crazy to think that one man's vision and understanding of a then relatively unknown concept has helped shape so many lives since and potentially an entire industry forever. In todays show Ben & Scott explore Adams story and why he decided to introduce the eXp concept to the UK when other 'similar' models had tried and failed for years previously. We learn more about the story so far and the challenges that Adam has faced as a leader and how collectively, we have over come those set backs to be one of the fastest growing estate agency businesses in history. As ever we welcome your thoughts, comments and feedback about todays show. You can reach out to Ben by emailing ben.moore@exp.uk.com or Scott by emailing scott.gun@exp.uk.com

Creating leverage in your business is important to keep your estate agency running optimally, but also to help you build a business that you enjoy working in. It's impossible to be the best at everything and it's unrealistic to think you're going to enjoy every task so delegating, out sourcing and recruiting staff can be a great way of buying back time and allowing you to retain the love for what you do. As always, we welcome any feedback, comments, questions or suggestions. Email the hosts directly: ben.moore@exp.uk.com or scott.gunn@exp.uk.com

The subject of brand is something that tends to provoke interest and divide opinion across the industry. Whatever your views, it's undeniable that having a solid brand & a great reputation is essential for the longevity of your business. Having said that - exactly how important is brand at what impact will it have on your Estate Agency? How do you establish your brand and furthermore which is more powerful, the personal brand or a corporate brand? These are just a few of the questions answered in today's hour long show. As always we welcome any feedback, comments or questions. You can contact the hosts by mailing ben.moore@exp.uk.com or scott.gunn@exp.uk.com

Setting up an agency for the first time won't be without the odd question, concern and fear. At the top of that list agents often wonder where their initial instructions will come from and how they will build a pipeline. In today's show, we explore all of those things and talk openly about the strategies that have worked for us and the pitfalls we encountered. As ever, we welcome any questions comments or feedback. You can reach out to the hosts by emailing Ben.moore@exp.uk.com or Scott.gunn@exp.uk.com