Two Minute Marketing Tips

It's no secret the future of social media is video content. According to HubSpot, 86% of businesses are using video in their content strategy in 2021. Whether that be a live or on-demand video, you need to know how to film a video and where to upload it effectively. In this episode of Two Minute Marketing Tips, I cover: How to film a video Where to upload it effectively Video features on the top apps Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

Celebrities aren't the only influencers on social media. Enter the world of pet social media – profiles of cute dogs, cats and beyond with follower counts that rival their human celebrity counterparts! These pet influencers can net serious cash for paid promotional posts; in 2020 the pop culture cat, Nala Cat, had a net worth of $113 million. Adorable animals are one of the few areas of the internet with universal appeal. You might even follow a few photogenic animals on your own account. Think your pet has what it takes to become the next social media sensation? You're barking up the right tree! In this episode of Two Minute Marketing Tips, we've assembled a quick guide to putting your pet on the path to social media stardom. Topics include: Content creation Hashtag use Networking advice Marketing and Sponsorships Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

The digital age has changed the way we market businesses, products and brands. One of those ways is to leverage your competitors. On the surface, it might seem like promoting a competitor and linking to their content would have a negative effect on your own business. However, content marketing shows us there are actually advantages to bringing a competitor into the conversation. In this episode of Two Minute Marketing Tips, we review three reasons why you should link to your competitors in order to grow your business. Topics include: Establishing credibility Creating customer loyalty Search engine optimization Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

Struggling to remain creative during the content creation process is a challenge that most, if not all, content marketers have faced at some point in their career. Novel ideas are often simply hard to come by and creativity doesn't always follow the same tight deadlines that content marketing does. Coming up with fresh, new and exciting ideas can become increasingly harder the longer that you work on a campaign. It can often feel like every single creative content marketing idea has already been done – multiple times. In this episode of Two Minute Marketing Tips, we discuss reasons why content marketing can sometimes be stalled by writer's block and content creation tips that are sure to help you move past your brainstorming hurdles and back to stellar, creative content marketing. Topics include: Content marketing Writer's block Strategies to get creative Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

It is important to say thank you when it comes to public relations and marketing, but how do you go about thanking someone effectively? In this episode of Two Minute Marketing Tips, we discuss we discuss why it's important to say thank you when it comes to public relations and effective ways to do so. Topics include: When to say thanks Writing effective thank you cards Doing more than a thank you card Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud:

You've started your dream side-hustle: an Etsy shop with your hand-crafted goods. Now what? The most crucial step to getting off the ground is, of course, marketing for Etsy. In this episode of Two Minute Marketing Tips, I review simple and actionable steps you can take to create a stellar Etsy marketing strategy. Topics include: ● Etsy quality scores ● Social media marketing ● Analytics ● And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud.

Now that the pandemic is beginning to feel less urgent, brands have begun to look at what their post-pandemic marketing strategies might look like. You can expect most companies to adjust several areas of their marketing strategy to better serve their customers, all who have had a very trying couple of years In this episode of Two Minute Marketing Tips, we review three pandemic take-aways that businesses can use to create a strong post-pandemic marketing strategy going forward. Topics include: Innovation & flexibility Compassion & empathy Being customer-centric How the pandemic has impacted marketing strategies Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

Is video part of your marketing strategy? If not, it needs to be! Video content is an engaging and informative way to get your message out. From social media to your website, you can use video to connect with your audience and share what your brand is all about. In this episode of Two Minute Marketing Tips, I'll dive into the different types of video content, apps to create them, what makes them engaging and how to optimize them! Topics include: 10 types of video content Apps to create video content What makes a good video And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

The immense strength of the written word in content marketing is not something that should be underestimated. Words have an almost unlimited power to lead consumers to feel certain emotions, compel them to action and convince them that something is right or wrong. As such, they are an incredibly important tool for content marketers. In this episode of Two Minute Marketing Tips, we discuss the meaning of active and passive voice, the best ways to identify each, why it is important to use active voice in your content marketing and examples for how to turn writing that is in passive voice into active voice. Topics include: What is voice Active vs. passive voice Why passive voice is important for content marketing And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud

From Monday Motivation to Friday Fun Day, social media trends get lots of users talking. Inserting yourself into the conversation is a great way to drive new traffic to your site, build brand awareness and gain followers. There are many ways to connect with your audience online, with hashtags being one of the most common. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery goes through each day of the week's best used hashtags and social media trends. Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ Inclusive Language For Content Marketing: 7 Areas to Examine‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts‬ To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

The recent string of TV show reunions and revivals have got plenty of people fired up and soaking up the nostalgia. But, at least for me, there's few shows that take me back quite like “Friends.” As one of the most popular shows of all time, it's firmly entrenched in pop culture and will continue to inspire sitcom writers for years to come. In this episode of Two Minute Marketing Tips, I share the top eight content marketing lessons that you can take from the show. Topics include: Timing Reusing content Providing a backstory And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast, Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point, and a big part of that is writing in a way that connects with your target audience and clearly shows them what makes your brand better than competitors. Are your writing skills up to par? Are you doing all you can to successfully connect with your audience? In this episode of Two Minute Marketing Tips, I share 15 tips to make sure your marketing copy helps your business shine. Topics include: Knowing your content marketing audience Keeping content simple Writing in active voice Lazy language And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Memes have become an integral part of the internet. Even if you are not sure exactly what a meme is, you've probably seen dozens of them on your social media channels today alone. They are a huge part of internet culture; an increasing number of brands are recognizing the potential of using memes as a marketing tool. In this episode of Two Minute Marketing Tips, I'll teach you about how meme marketing is a fun, spontaneous way to harness the power of social media. Topics include: What a meme is How to start making memes Valuable tips for meme marketing And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast, Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small businesses and entrepreneur success In this episode of Two Minute Marketing Tips, we discuss the what, why and how of personal branding. Topics include: What branding is Why personal branding is important How to build your brand Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

As we all know, food drives are a common charitable event for nonprofit organizations and for businesses looking to give back. Many organizations use traditional tools such as flyers and word-of-mouth to spread the word. Although these tactics seem to work for close followers of small businesses, they are somewhat lacking in reaching beyond that particular group. In this episode of Two Minute Marketing Tips, I'll teach you how small businesses can take advantage of the virtual grapevine by following these tips: Topics include: Developing countdowns Creating event hashtags Using Facebook events And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

One component of editing that isn't discussed as much, and one that I'd argue is equally as important as checking for spelling and grammar errors, is using a critical eye to determine if you've used inclusive language in your content marketing. In this episode of Two Minute Marketing Tips, I will highlight seven areas to look at critically when editing your content marketing for the use of inclusive language. Topics include: Writing about gender-neutral language Writing about ethnicity, race and nationality Writing about disabilities And much more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Laundry: my least favorite chore, but alas it must be done if I want to wear clean clothes. Recently I was folding the mountain that had been piling up on the end of our couch when I had a revelation about time management. If I had taken the time to fold the clothes when they came out of the dryer, it would have taken less time than waiting until it piled up into an overwhelming amount of work that demanded my attention. It all comes down to time management. In this episode of Two Minute Marketing Tips, I'm going to talk about time management and how you can choose to delegate your minutes so your responsibilities don't collect into an overwhelming amount of work. Topics include: The importance of time Prioritizing your workload Creating schedules Helpful tools to help manage your time And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

The Bold Type is a trilling drama about three leading women. Mixed in with the struggles of Jane, Kat and Sutton, there are some inspiring public relations tips worth listening to. In this episode of Two Minute Marketing Tips the following PR lessons are discussed: Don't be afraid to leave your cards on the table Know when to post and when to stop Empower your employees Be fearless Be honest about what you want Be confident Work hard Looking for some more PR tips? Get some outstanding insight into public relations and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: 6 Top Qualities Of A Public Relations Firm‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ Best Storytelling Marketing Methods To Build A Successful Brand: Listen on SoundCloud, Spotify or ApplePodcasts‬ 5 Useful Niche Social Networks For Professional Industries‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

If there’s one thing that the last few years of the 2010s taught us, it’s that motivated reasoning is powerful. Your company blog is unlikely to be a source of deep controversy, but the point is that appealing to logic may not be as effective as we once thought. In this episode of Two Minute Marketing Tips, I will cover seven crucial content creation tips for writing persuasive blog articles, social media posts and marketing emails. Topics include: Appealing to your audience’s emotions Establishing authority in your writing Being likeable And much more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this episode of Two Minute Marketing Tips, Erika Taylor Montgomery, CEO of Three Girls Media shares four reasons your business needs public relations now! You will learn: Why PR is important for businesses of all sizes How PR can help you grow your business How to get started Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On Marketing & PR: Listen on SoundCloud, Spotify or Apple Podcasts Press Strategy — 10 Media Pitching Mistakes And Their Simple Fixes: Listen on SoundCloud, Spotify or Apple Podcasts 8 Valuable Tools For Public Relations: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

One of the best things a company can do for their content marketing strategy is to create a content calendar for their business. While creating content on the fly has its advantages, and should be applied when appropriate, there are a variety of benefits to having your content mapped out for an extended period of time. In this episode of Two Minute Marketing Tips, I teach you about what you can gain by using a content calendar as part of your marketing strategy. Topics include: Social Media Content Blog Content Newsletter Content Putting Together A Content Calendar And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. In this episode of Two Minute Marketing Tips, I will explain how to grow your business’s brand by using storytelling marketing on each of the popular platforms. Topics include: Storytelling on Facebook, Twitter, Instagram and more How you can optimize your storytelling And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast,Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

When you’re looking for a public relations company to represent your brand, you want a firm that is going to be a good fit for your corporate culture, listens to your objective needs and above all, is going to be successful at helping your brand reach its objectives. In this episode of Two Minute Marketing Tips, I’ll cover how understanding the qualities of an excellent public relations firm can help you know what to look for when deciding which agency to work with. I cover: Reputation Creativity Choosing the best PR firm for your brand What not to do And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts 15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

A niche social media network is a social media platform that focuses on a specific interest group or demographic. They are different from the popular social media platforms of Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat and Tik Tok, in that they do not cater to all audiences. This exclusivity yields many benefits when targeting specific audiences or building a professional network. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery introduces the following platforms: Active Rain Gust Launch Behance Stack Overflow Sermo Want more Two Minute Marketing Tips? Learn more about social media and marketing right now by listening on Apple Podcast, Spotify or SoundCloud: Social Media Video - Double your Audience by Making it Mobile-Friendly: Listen on Apple Podcast, Spotify or SoundCloud Why Your Social Media Marketing Strategy Needs A Crisis Communication Plan: Listen on Apple Podcast, Spotify or SoundCloud Power Words And Marketing To Pleasure And Pain: Listen on Apple Podcast, Spotify or SoundCloud

In today’s age, individuals now have access to social media everywhere they go. One of the reasons social media marketing is so effective is because it’s a fun and engaging way to collect and share information. People are able to share their stories, ideas and values anytime, anywhere and any way they want. In this episode of Two Minute Marketing Tips, I’ll cover the top 10 ways your business can increase its social media engagement. Topics include: Analyzing current engagement Having an authentic voice Images and videos for social media And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts 15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

We have all heard of the 5 W’s of journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s do not just apply to journalism; they can also apply to your business strategy in marketing. Whether it is a customer service representative trying to resolve a complaint, or your marketing team attempting to come up with a new business strategy, the 5 W’s are essential to relaying concise information to your audience. To develop a sound business strategy for your content marketing efforts, here are a few tips to follow. In this episode of Two Minute Marketing Tips, I explain the 5 W’s of marketing! You will learn: The importance of timing How to narrow your target audience How to stand out from the pack Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud: Hashtags - Everything You Need To Know For Social Media Success: Listen on SoundCloud, Spotify or Apple Podcasts How To Grow Your Business Exponentially With Content Marketing: Listen on SoundCloud, Spotify or Apple Podcasts 12 Fatal Social Media Mistakes You Are Guilty Of: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Have you heard of TikTok? On the off chance you haven’t heard of it, it is a social media platform that is especially useful for brands that want to stay relevant with their social media strategy. In this episode of Two Minute Marketing Tips, I explain eight steps you can take to get started with Tik Tok. You will learn: Why TikTok is a worthwhile social media platform. The tactics that are most likely to succeed on TikTok. How TikTok differs from other social media platforms. Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud: Why Podcasting For Business Needs To Be In Your Content Marketing Strategy: Listen on SoundCloud, Spotify or Apple Podcasts How To Grow Your Business Exponentially With Content Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

Social media videos will take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, social media video can be an even stronger medium to attract attention to your business than images or text alone. In this episode of Two Minute Marketing Tips, I’ll cover how exactly you can make the most of the video content you create. I cover: Best topics for social media video Narrowing your focus Posting at optimal times Using captions And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts 15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

With the advent of social media marketing, boosting consumer engagement has never been easier for brands. But along with a social media presence comes a need for a crisis communication plan. In this episode of Two Minute Marketing Tips, I’ll cover crisis communications plans and the importance of them for your business. I cover: What is a crisis communication plan The importance of a crisis communication plan Failures of Cinnamon Toast Crunch’s communications Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts 15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

In marketing we often treat customers as imaginary buyer personas who supply a business’s profits, but it’s important to remember that customers are real human beings with emotions and thoughts that can be influenced in any direction by marketing to pleasure and pain. In this episode of Two Minute Marketing Tips, I’ll teach you how by marketing to pain and pleasure we can trigger emotions, persuading people to interact with brands and buy products. I cover: Marketing to pleasure vs. pain Identifying your target audience Marketing power words Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts 15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Podcasts have been around for some time, but podcasting for business is just now starting to get the recognition it deserves as an effective content marketing tool. Too often, podcasts are overlooked for the more common options of blogging and social media. In doing so, businesses are missing out on a fantastic opportunity to reach a large audience. In this episode of Two Minute Marketing Tips, I cover why you need to include podcasting for business as part of your content marketing strategy. I discuss: Why you should invest in podcasting for your business Podcast intentions How to create your podcast from start to finish And much more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts 15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Since the hashtag first hit the social media scene it has swept users off their feet. The simple symbol rebranded the “pound sign” or “number sign,” and secured its place in our culture. In this episode of Two Minute Marketing Tips, I’ll answer six of the most common questions surrounding the use of hashtags and provide a breakdown of the best practices for each social media platform. I cover: Using hashtags in social media 5 common questions Best hashtag practices for each social media platform Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?: Listen on SoundCloud, Spotify or ApplePodcasts 15 Content Marketing Lessons From ‘Grey’s Anatomy’: Listen on SoundCloud, Spotify or ApplePodcasts How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

The exclamation point is the black sheep of the grammar world. However, when utilized correctly, an exclamation point makes for a smart addition to your content marketing strategy. In this episode of Two Minute Marketing Tips, CEO, Erika Taylor Montgomery explains: The appropriate times to use exclamation points in your content marketing. Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How Much Should You Spend On PR & Marketing?‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ 15 Content Marketing Lessons From ‘Grey’s Anatomy’‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ How To Take Facebook Ads To The Next Level: Listen on SoundCloud, Spotify or ApplePodcasts‬ To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Almost everyone uses social media in some way, shape or form. According to Oberlo, the most recent numbers show that there are 3.78 billion social media users worldwide in 2021. It’s also 920 million more than the number of social users in 2017, which represents a massive 32.2 percent leap in just five years. In this episode of Two Minute Marketing Tips, I dive into 12 major social media mistakes you may be guilty of when trying to market your business online. We’ll also look at how to avoid them and become a social media marketing pro! I discuss: Social media strategy Consistent posting schedules Maintaining your social media accounts And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Research shows the power of visuals in a business’ content marketing campaign. According to Hubspot: Content marketing gets three times more leads than paid search advertising, 45% of B2C marketers believe visual content is their most important type of content and after watching a video, 64% of users are more likely to buy a product online. In this episode of Two Minute Marketing Tips, I cover how you can create graphics and videos for your content marketing strategy. I discuss: Best practices for visuals Who you should be targeting Cost effective graphic design tools Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

You likely know your business needs marketing and public relations, but how much should you budget for it? In this episode of Two Minute Marketing Tips, I cover if it’s best to hire a marketing and PR firm or an in-house marketing and PR employee and the overall budget you should allocate for those activities. I discuss: Hiring in-house employees vs. a marketing agency The pros and cons of both options Budgeting for marketing and PR And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Grey’s Anatomy has earned an incredible following of loyal watchers since the show first aired in 2005. In this episode of Two Minute Marketing Tips, I share 15 classic quotes from the series you can apply to your content marketing efforts. You will learn: How to find your brand’s unique voice Why you should to take bolder risks with your content marketing Inspiration to take your brand’s content to the next level Want more Two Minute Marketing Tips? Get outstanding insight into boosting your content marketing strategy by listening on Apple Podcasts, Spotify or SoundCloud: Quick Content Marketing Tips: 4 Types of Digital Content: Listen on SoundCloud, Spotify or Apple Podcasts How Buyer Personas Can Boost Your Content Marketing Strategy: Listen on SoundCloud, Spotify or Apple Podcasts How To Create A SMART Marketing Plan: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

At Three Girls Media, our bread and butter is content marketing. We help grow all types of businesses through curating, designing and posting content with SEO in mind. In this episode of Two Minute Marketing Tips, I cover the benefits of social media posting, blogging, advertising and using CRM for your business and how our newest content marketing packages are a great place to start. I discuss: The benefits of blogging The benefits of social media posting The benefits of social media advertising Our new content marketing packages And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

There is an art to Facebook ads. With companies of every size running campaigns — from $10 a day to $1000 a day — the most successful ads are those that stand out from the pack. In this episode of Two Minute Marketing Tips, I will detail innovative and creative ways to get you started on your next set of Facebook ads. With over two billion active Facebook users, you have the ability to target your audience to any niche you can dream of. I cover: How to begin creating a Facebook Ad Tips and best practices for Facebook ads Facebook Ad analytics And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Content is king when it comes to making your website stand out from the competition. With more than 330 million North Americans online as of June 2020, providing relevant content to your target market raises your site above the noise. In this episode of Two Minute Marketing Tips Erika Taylor Montgomery, CEO of Three Girls Media shares the differences between writing your own content and hiring someone else to do it. You will learn: The pros and cons of writing your own content. Factors to consider when making the right decision for your business. The benefits of consistent content creation. Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud: Business Blogging For Your Brand: Listen on SoundCloud, Spotify or Apple Podcasts How To Choose The Right SEO Services For Your Business: Listen on SoundCloud, Spotify or Apple Podcasts Quick Content Marketing Tips: 4 Types Of Digital Content: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

If a picture is worth a thousand words, then a meme or infographic must be worth a thousand likes, right? The use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. In this episode of Two Minute Marketing Tips, I cover how the use of visual content is crucial to the success of a social media marketing campaign and for encouraging fan engagement. I cover: Creating stunning social media visuals Types of visual content for social media And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

In the world of social media marketing, the word “engagement” gets thrown around a lot – but does your brand know how to actually make it happen? Social media regularly ranks high on the list when it comes to the most important marketing tools, but too often we see business profiles fall into the habit of “set and forget.” In this episode of Two Minute Marketing Tips, I explain the importance of social media engagement and how to achieve it by: Getting to know your community Asking for feedback Creating emotional connections Producing user generated content And more Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Business Blogging For Your Brand‬: Listen on SoundCloud, Spotify or ApplePodcasts‬ How To Succeed Working From Home And Marketing Your Business During COVID-19‬: Listen on SoundCloud, Spotify or Apple Podcasts‬ How To Create Stellar Updates For Facebook and Instagram‬: Listen on SoundCloud, Spotify or Apple Podcasts‬ To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

On Inauguration Day, social media was not fixated on President Biden but rather his former opponent, Vermont Senator Bernie Sanders. Sanders made waves on social media after a photo of him from the event evolved into a meme. In this episode of Two Minute Marketing Tips, I explain what makes content (especially memes) go viral and how brands can authentically incorporate memes into their social media marketing strategy. I cover: Viral content What makes social media content go viral What memes are and how you can use them to your advantage Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

Take a creative approach in your business blogging! In this episode of Two Minute Marketing Tips, Three Girls Media CEO, Erika Taylor Montgomery, discusses four steps to get your business started in blogging. In this episode you’ll learn… Blog topic brainstorming suggestions The anatomy of a strong article SEO best practices How to promote posts And more! Want more Two Minute Marketing Tips? Get terrific insight into public relations by listening on Apple Podcasts, Spotify or SoundCloud: Organic Social Media Part 1: Social Media Trends For Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts Organic Social Media Part 2: How To Drive Social Media Engagement For Your Brand: Listen on SoundCloud, Spotify or Apple Podcasts Organic Social Media Part 3: How To Create A Cohesive Brand Image On Social Media: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips see Erika’s SoundCloud, Spotify or Apple Podcasts. Thanks for listening!

Working from home is the new norm these days, as we continue to battle the COVID-19 pandemic. Although many people are enjoying working from home, others are struggling to maintain a productive routine and look professional on video calls. This episode of Two Minute Marketing Tips is for you if you‘ve found any challenges in working professionally from home or you want to create a home office space that is presentable. I cover: Video call tips Marketing your business during COVID-19 Working From Home Tips Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Questions To Help Evaluate Marketing Agencies: Listen on SoundCloud, Spotify or iTunes To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

How do potential customers find your business? Chances are, they search online. The internet is the top way consumers research brands, services and products before buying. That’s why blogging for SEO (search engine optimization) is so important to include as part of your company’s marketing strategy. In this episode of Two Minute Marketing Tips, I explain how to avoid common mistakes when it comes to blogging for SEO. You will learn: How to find the right keywords. How to find your voice and audience. How to create a schedule that sets you up for success. Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud: SEO Strategy Part 1: How To Choose The Right SEO Service: Listen on SoundCloud, Spotify or Apple Podcasts SEO Strategy Part 2: How To Strengthen Your Website’s SEO: Listen on SoundCloud, Spotify or Apple Podcasts SEO Strategy Part 3: Best Practices For Blogging For Business: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

As a business, it’s important to have an online presence, whether you are selling products, offering services or trying to promote your brand. Investing in an active social media presence is a fantastic way to meet your target consumers on platforms they browse in their free time. In this episode of Two Minute Marketing Tips, I explain how to create stellar updates for the two most popular social media platforms: Facebook and Instagram. You will learn: Rookie mistakes to avoid The strongest approach to content Platform-specific considerations Want more Two Minute Marketing Tips? Get outstanding insight into boosting your social media presence by listening on Apple Podcasts, Spotify or SoundCloud: Social Media Marketing Part 1: The Best Times To Post On Your Business’ Facebook And Instagram: Listen on SoundCloud, Spotify or Apple Podcasts Social Media Marketing Part 2: How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts Social Media Marketing Part 3: How To Curate Social Media Content Like A Professional: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips see my SoundCloud, Spotify or Apple Podcasts channels. Thanks for listening!

At Three Girls Media, not only do our team of marketing and PR specialists have extensive SEO experience, but we constantly strive to improve, stay on top of current trends and push the envelope of what SEO can do for our clients. Hi, I’m Erika Taylor Montgomery, CEO and founder of Three Girls Media, and in this episode of Two Minute Marketing Tips, I’ll teach you how to drive traffic to your business’s website, using the strategic practice of SEO. And Three Girls Media’s new tiered SEO service packages are a great place to start! I cover: Why SEO is important Three Girls’ SEO packages How Three Girls can help Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts 7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

We all know having a strong marketing strategy in place for your business is absolutely vital to its success. I’m sure you’ve heard the phrase “You have to spend money to make money,” but is this true when it comes to developing a marketing budget? In this episode of Two Minute Marketing Tips, I’ll offer some practical advice for how to market your company when you don’t want to break the bank. I cover: What a marketing budget is for Why marketing budgets matter Low-budget marketing options And more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts 7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!

A marketing strategy is something that needs to be routinely checked up on and updated for the latest trends, data and effective tools and strategy. In this episode of Two Minute Marketing Tips, CEO of Three Girls Media, Erika Taylor Montgomery, talks about how to review your marketing strategy after quarter one and how to plan for quarter two. You’ll learn: How to break your marketing strategy into bitesize pieces How to pivot your marketing plan if needed Tools that can help you make smart marketing decisions And much more! Want more Two Minute Marketing Tips? Get outstanding insight into boosting your marketing presence by listening on Apple Podcasts, Spotify or SoundCloud: How To Implement Multicultural Marketing For Your Brand: Listen on SoundCloud, Spotify or Apple Podcasts How To Boost Brand Awareness With Social Media Marketing: Listen on SoundCloud, Spotify or Apple Podcasts How Can You Grow Your Small Business With Micro-Influencers?: Listen on SoundCloud, Spotify or Apple Podcasts Thanks for listening!

As a small business owner, you likely have more responsibilities and things to manage due to having a small team. Oftentimes, marketing falls on the back burner, which only hurts your brand. Understandably, small businesses sometimes do not have the funds to indulge in hiring a marketing team or dedicated marketing staff. In this episode of Two Minute Marketing Tips, I discuss how you can jumpstart your small business’ online image. I cover: Defining your brand Creating brand awareness Website and content creation Budgets And much more! Want more Two Minute Marketing Tips? Get some outstanding insight into social media and marketing strategies now by listening on Apple Podcasts, Spotify or SoundCloud: Five Creative Strategies For Brand Visibility: Listen on SoundCloud, Spotify or ApplePodcasts 7 Ways To Create Effective Organic Social Media: Listen on SoundCloud, Spotify or Apple Podcasts Social Media Trends for Every Weekday: Listen on SoundCloud, Spotify or Apple Podcasts To hear more Two Minute Marketing Tips, see my Apple Podcasts, Spotify or SoundCloud channels. Thanks for listening!