Podcast appearances and mentions of benjamin franklin house

What if history had taken a different path? In the latest episode of Change Makers, Michael Hayman speaks with Jeff Nussbaum - communications expert, author, and Partner at Bully Pulpit International. Jeff has worked at the highest levels of politics, serving as Senior Speechwriter and Special Assistant to President Joe Biden, and advising leaders like Vice President Al Gore and Senate Democratic Leader Tom Daschle. They sat down at Benjamin Franklin House in London - the world's only surviving home of the Founding Father - to discuss Jeff's latest book, Undelivered: The Never-Heard Speeches That Would Have Rewritten History.  Join them as they explore Jeff's insider perspectives on the White House, uncover lessons from history's untold speeches, and discover how the right words at the right time can change the world.

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He's Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best TED Talks you'll ever see and the man behind MAD Fest a marketing. Rory crashed straight into the top of the charts on the Strategy Sessions when he was on the first episode, so he came back for part 2. In this episode we discuss: • The father of behavioural economics • What Columbo can tell us about strategy • Why we should embrace accidents and post rationalisation • Why the death of the creative process and insights is a problem for advertising • The doorman fallacy • Is performance marketing focusing on the wrong thing • Start with the bottom of the funnel • The importance of ‘commercial innovation' • Premium economy and why it works • Price v quality • Rory's view on cinema • Why Britain gets trains wrong • What parking at Heathrow tells us about customer behaviour • Start with the consumer and work backwards • Why the average is the enemy Rory Sutherland Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities' in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had. Before founding Ogilvy's Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of three books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport. Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral. Find Rory on LinkedIn or Twitter Rory's Other Stuff MAD Fest Alchemy: The Surprising Power of Ideas That Don't Make Sense Transport for Humans: Are We Nearly There Yet? Chris Rock and Evolutionary Psychology Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Rory Sutherland is, perhaps, the closest thing to industry royalty that we have in marketing. He's Vice Chairman of Ogilvy UK, a best-selling author, owner of one of the best ⁠TED Talks⁠ you'll ever see and the man behind ⁠MAD Fest⁠ a marketing, advertising and disruption event taking place in London 4 – 6 July. In this episode we discuss: Lionfish, toothfish and pilchards – how rebranding fish drives sales Humans have strange value systems The map is not the territory – Alfred Korzybski The relationship between innovation and marketing All decisions look different with hindsight Rory being a heretic Mercedes v Toyota and how they manufacture quality without trade offs Why people buy expensive wines How to get young people to invest in pensions When you shouldn't use nudges Why economists are the worst people on the planet Why the Uber map is genius Why random brands exist on Amazon The benefits of being on Chris Evans' breakfast show How the Walls Viennetta came about How managers can convince the board to invest in radical thinking Rory Sutherland Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities' in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had. Before founding Ogilvy's Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of three books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport. Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral. Find Rory on ⁠LinkedIn⁠ or ⁠Twitter⁠ Rory's Other Stuff ⁠MAD Fest⁠ ⁠Alchemy: The Surprising Power of Ideas That Don't Make Sense⁠  ⁠Transport for Humans: Are We Nearly There Yet?⁠ Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on ⁠Twitter⁠ or ⁠LinkedIn⁠. If you don't get the podcast emailed to you (and a monthly newsletter) you can ⁠sign up for it on the Eximo Marketing website.⁠ Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, ⁠Eximo Marketing.⁠

From theMay/June 2023 edition of The Scottish Rite Journal. Any accompanying photographs or citations for this article can be found in the corresponding print edition.Make sure to like and subscribe to the channel! Freemasons, make sure you shout out your Lodge, Valley, Chapter or Shrine below! OES, Job's Daughter's, Rainbow, DeMolay? Drop us a comment too!To learn how to find a lodge near you, visit www.beafreemason.comTo learn more about the Scottish Rite, visit www.scottishrite.orgJoin our Lost Media Archive for only $1.99 a month!

Find out more about this event on our website: https://bit.ly/3iONXrY Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren't, and we don't. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd – from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense: they make you feel more than they make you think. Speaker: Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities' in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they did not know they had. Before founding Ogilvy's Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of three books: The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport. Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral.

Bookseller, publisher, Dissenter and dinner-party host, Joseph Johnson was a great enabler in the late 18th-century literary landscape . . . Daisy Hay is the author of Dinner with Joseph Johnson: Books and Friendship in a Revolutionary Age and Associate Professor of English Literature at the University of Exeter, and Kathryn Sutherland is the author of Why Modern Manuscript Matters and Senior Research Fellow in English at the University of Oxford. Together they join the Slightly Foxed editors to discuss Joseph Johnson's life and work at St Paul's Churchyard, the heart of England's book trade since medieval times.   We listen to the conversation around Johnson's dining-table as Coleridge and Wordsworth, Joseph Priestley and Benjamin Franklin, Mary Wollstonecraft and William Blake debate the great issues of the day. And we watch as Johnson embarks on a career that will become the foundation stone of modern publishing. We hear how he takes on Olaudah Equiano's memoir of enslavement and champions Anna Barbauld's books for children, how he argues with William Cowper over copyright and how he falls foul of bookshop spies and is sent to prison. From Johnson's St Paul's we then travel to Mayfair, where John Murray II is hosting literary salons with Lord Byron and Sir Walter Scott, and taking a chance on Jane Austen. To complete our tour, we glimpse the anatomy experiments in the basement of Benjamin Franklin's house by the Strand. Our round-up of book recommendations includes Konstantin Paustovsky's The Story of a Life which begins in Ukraine, Winifred Holtby's conversations with Wollstonecraft and Woolf, a fresh look at Jane Austen's Emma and an evocation of the Aldeburgh coast as we visit Ronald Blythe for tea. Books Mentioned We may be able to get hold of second-hand copies of the out-of-print titles listed below. Please get in touch with Jess in the Slightly Foxed office for more information. Colin Clark, The Prince, the Showgirl and Me, Slightly Foxed Edition No. 61 (1:23) Edward Ardizzone, The Young Ardizzone, Plain Foxed Edition (2:01) Daisy Hay, Dinner with Joseph Johnson: Books and Friendship in a Revolutionary Age (2:52) Kathryn Sutherland, Why Modern Manuscripts Matter William Cowper, The Task (15:46) William Godwin, Memoirs of the Author of A Vindication of the Rights of Woman is out of print (24:09) John Knowles, The Life and Writing of Henry Fuseli is out of print (24:12) Mary Scott, The Female Advocate; a poem occasioned by reading Mr. Duncombe's Feminead is out of print (27:36) Slightly Foxed Cubs series of children's books (31:52) Olaudah Equiano, The Interesting Narrative of the Life of Olaudah Equiano (35:53) Maria Rundell, Mrs Rundell's Domestic Cookery is out of print (46:01) Konstantin Paustovsky, The Story of a Life, translated by Douglas Smith (50:52) Joanna Quinn, The Whalebone Theatre (52:40) Jane Austen, Emma (53:16) Winifred Holtby, Women and a Changing Civilisation is out of print (54:07) Winifred Holtby, Virginia Woolf: A Critical Memoir is out of print (54:44) Winifred Holtby, South Riding (55:46) Ronald Blythe, The Time by the Sea (56:46) Related Slightly Foxed Articles Letters from the Heart, Daisy Hay on Mary Wollstonecraft, Letters Written in Sweden, Norway and Denmark, Issue 51 Just Getting on with It, A. F. Harrold on William Cowper, Selected Poems, Issue 23 The Abyss Beyond the Orchard, Alexandra Harris on William Cowper, The Centenary Letters, Issue 53 ‘By God, I'm going to spin', Paul Routledge on the novels of Winifred Holtby, Issue 32 Other Links Henry Fuseli's The Nightmare (11:42) Dr Johnson's House, City of London (49:52) Benjamin Franklin House, Charing Cross, London (49:56) Opening music: Preludio from Violin Partita No.3 in E Major by Bach The Slightly Foxed Podcast is hosted by Philippa Lamb and produced by Podcastable

Rory Sutherland discusses with Ivan six things which he thinks should be better known. Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency. Before founding Ogilvy's Behavioural Practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of The Wiki Man, available on Amazon (at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day), and the best-selling Alchemy, The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport. Rory is married to a vicar and has twin daughters. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral. Sherry https://www.sherry.wine/news/8-things-you-should-know-about-sherry East Kent https://www.britain-visitor.com/uk-city-guides/east-kent-guide The works of Iain McGilchrist https://jennymackness.wordpress.com/2020/05/15/introducing-the-work-of-iain-mcgilchrist/ Haydn https://www.nybooks.com/articles/1979/06/14/rediscovering-haydn/ Henry George https://www.theatlantic.com/national/archive/2019/04/henry-georges-single-tax-could-combat-inequality/587197/ Air fryers https://www.bbcgoodfood.com/howto/guide/air-frying-healthy This podcast is powered by ZenCast.fm

Benjamin Franklin was born in Boston on January 17, 1706, to Abiah Folger and Josiah Franklin. Although Franklin began his life as the youngest son of a youngest son, he traveled through many parts of what is now the northeastern United States and the Province of Quebec and lived in four different cities in three different countries: Boston, Philadelphia, London, and Passy, France. In honor of Benjamin Franklin's 316th birthday, Márcia Balisciano, the Founding Director of the Benjamin Franklin House museum in London, joins us to explore Benjamin Franklin's life in London using details from the largest artifact Franklin left behind: his rented rooms at 36 Craven Street. Show Notes: https://www.benfranklinsworld.com/320 Join Ben Franklin's World! Subscribe and help us bring history right to your ears! Sponsor Links Omohundro Institute Colonial Williamsburg Foundation The Ben Franklin's World Shop Complementary Episodes Episode 001: James N. Green, Library Company of Philadelphia Episode 022: Vivian Bruce Conger, Deborah Read Franklin & Sally Franklin Bache Episode 149: George Goodwin, Benjamin Franklin in London Episode 169: Thomas Kid, The Religious Life of Benjamin Franklin Episode 175: Daniel Epstein, The Revolution in Ben Franklin's House Episode 207: Nick Bunker, Young Benjamin Franklin   Listen! Apple Podcasts Spotify Google Podcasts Amazon Music Ben Franklin's World iOS App Ben Franklin's World Android App Helpful Links Join the Ben Franklin's World Facebook Group Ben Franklin's World Twitter: @BFWorldPodcast Ben Franklin's World Facebook Page Sign-up for the Franklin Gazette Newsletter

There is one special place in London that has a strong connection with Franklin and that is Benjamin Franklin House which is a museum in a terraced Georgian house on Craven Street and is the world's only remaining home of Benjamin Franklin. The house itself dates from c. 1730, and is a grade I listed property. Since opening to the public on 17 January 2006, Franklin's 300th birthday, the House has welcomed more than 140,000 visitors. Learn things about London that most Londoners don't even know in a 20 minute espresso shot episode of London history with a splash of personality. There's so much we can't fit into our tours, no matter how hard we try. This London history podcast is where we can get down and dirty with the detail! You're not going to find this level of detail in any guidebook. Let us know if there's a particular person, event or place you want to know more about in our podcast. Review & Subscribe on Apple Podcasts. Show notes, including transcript, photos and recommended reading: www.londonguidedwalks.co.uk/053-benjamin-franklin-in-london --- Send in a voice message: https://anchor.fm/londonguidedwalks/message

In 1757, Benjamin Franklin returned to London after an over thirty-year absence. He first ventured to the imperial capital in 1724 to continue his education as a printer; he went back in the late 1750s as a politician, after being named the London agent for the Pennsylvania Assembly. Franklin took up residence at 36 Craven Street in London, today just down the way from Charing Cross Station, and right near Trafalgar Square. For nearly two decades, with a short return to Philadelphia in between, Franklin lived on Craven Street as he tried to advance colonial interests in the mother country.  On today's episode, Dr. Márcia Balisciano joins Jim Ambuske from London to explore the Craven Street House that Franklin made a home. Dr. Balisciano is the Founding Director of the Benjamin Franklin House in London, the world's only remaining Franklin home.  And as you'll hear, the historic site not only connects us to Franklin and his life, but to the era of the English Civil War in the 1640s, and to eighteenth-century secrets buried in the basement.  Be sure to stay tuned after the chat to hear our first listener voice message. We'll feature your comments and questions on the show from time to time. Find out how you can submit one later in the program.  About Our Guest: Dr. Márcia Balisciano is Founding Director of the Benjamin Franklin House in London. She holds a Ph.D. in Economic History from The London School of Economics and Political Science. In addition to her duties at Franklin House, she is also Global Head of Corporate Responsibility at RELX, a multi-national information, analytics, and events company, and serves as Chair of the United Nations Global Compact Network in the UK.   About Our Host:  Jim Ambuske, Ph.D. leads the Center for Digital History at the Washington Library. A historian of the American Revolution, Scotland, and the British Atlantic World, Ambuske graduated from the University of Virginia in 2016. He is a former Farmer Postdoctoral Fellow in Digital Humanities at the University of Virginia Law Library. At UVA Law, Ambuske co-directed the 1828 Catalogue Project and the Scottish Court of Session Project.  He is currently at work on a book about emigration from Scotland in the era of the American Revolution as well as a chapter on Scottish loyalism during the American Revolution for a volume to be published by the University of Edinburgh Press.

In 1757, Benjamin Franklin returned to London after an over thirty-year absence. He first ventured to the imperial capital in 1724 to continue his education as a printer; he went back in the late 1750s as a politician, after being named the London agent for the Pennsylvania Assembly. Franklin took up residence at 36 Craven Street in London, today just down the way from Charing Cross Station, and right near Trafalgar Square. For nearly two decades, with a short return to Philadelphia in between, Franklin lived on Craven Street as he tried to advance colonial interests in the mother country. On today’s episode, Dr. Márcia Balisciano joins Jim Ambuske from London to explore the Craven Street House that Franklin made a home. Dr. Balisciano is the Founding Director of the Benjamin Franklin House in London, the world’s only remaining Franklin home. And as you’ll hear, the historic site not only connects us to Franklin and his life, but to the era of the English Civil War in the 1640s, and to eighteenth-century secrets buried in the basement. Be sure to stay tuned after the chat to hear our first listener voice message. We’ll feature your comments and questions on the show from time to time. Find out how you can submit one later in the program. About Our Guest: Dr. Márcia Balisciano is Founding Director of the Benjamin Franklin House in London. She holds a Ph.D. in Economic History from The London School of Economics and Political Science. In addition to her duties at Franklin House, she is also Global Head of Corporate Responsibility at RELX, a multi-national information, analytics, and events company, and serves as Chair of the United Nations Global Compact Network in the UK. About Our Host: Jim Ambuske, Ph.D. leads the Center for Digital History at the Washington Library. A historian of the American Revolution, Scotland, and the British Atlantic World, Ambuske graduated from the University of Virginia in 2016. He is a former Farmer Postdoctoral Fellow in Digital Humanities at the University of Virginia Law Library. At UVA Law, Ambuske co-directed the 1828 Catalogue Project and the Scottish Court of Session Project. He is currently at work on a book about emigration from Scotland in the era of the American Revolution as well as a chapter on Scottish loyalism during the American Revolution for a volume to be published by the University of Edinburgh Press. --- Send in a voice message: https://anchor.fm/mountvernon/message Support this podcast: https://anchor.fm/mountvernon/support

Landmark episode this week as Business of Architecture UK reaches episode 100. Special thank you to everyone who has been listening so far and an enormous thank you to Forza who let us use their beautiful showroom space in Great Portland Street for this episode. To mark the occasion I have an extraordinary guest, Rory Sutherland, Vice Chairman of Ogilvy UK, a world leading advertising, marketing, and public relations agency. Rory is one of the world's most influential thinkers in marketing, branding, consumer behaviour and advertising. Rory, is also a self confessed architecture lover, living in the former home of Napoleon III designed by Robert Adam although as Rory says 'unfortunately in the attic'. He also is a trustee of the Benjamin Franklin House in London and a Patron of Rochester Cathedral. Rory co-founded a behavioural science practice within Ogilvy. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the often small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Before founding Ogilvy Change, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon ("at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day"), and the best-selling Alchemy, The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019. This book is phenomenal and an absolute must read, as Robert Cialdini said "Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book.' In this episode you will discover:  The 4 different types of property value and how architects can utilise these How 'cool' is the currency that can be used to compete against wealth to create desirable services, products and property The important role maps play in determining property value THIS WEEK'S RESOURCES Discovery call with Rion https://www.businessofarchitecture.co.uk/discoverycall OGILVY UK https://ogilvy.co.uk FORZA https://www.forza.co.uk  

Get early access to our latest psychology lectures: http://bit.ly/new-talks Why should aspirin be expensive? Why are branded analgesics more effective? The psychologist Nicholas Humphrey argues that placebos work by prompting the body to invest more of its limited resources in recovery. He believes that human immune systems evolved for an environment much harsher than the one we are currently living in, so we have evolved capabilities to ‘trick' our unconscious into believing the conditions for recovery are much more favourable for our immune system to work at full tilt. The ministrations of doctors (witch or NHS), exotic potions (homeopathic or antibiotic), or the caring presence of relatives and friends can all create this benign illusion. Yet policymakers hate the idea of any solution which involves unconscious processes. If you suggested that the NHS invest more in elaborate drugs packaging, they'd have conniptions. Too little is spent researching the placebo effect in proportion to its importance. Why is this? In this talk, Ogilvy Vice Chairman Rory Sutherland will explore how we can hack the amazing power of placebos for changing behaviour; both on a personal, and societal level. Reading Recommendations: Rory is the Vice Chairman of Ogilvy in the UK, and the co-founder of a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities' in consumer behaviour – these are the very small contextual changes which can have enormous effects on the decisions people make – for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Before founding Ogilvy's behavioral science practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and Alchemy, The surprising Power of Ideas which don't make Sense, which was published in the UK and US in March 2019. Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III – unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral. Links: - Get our latest psychology lectures emailed to your inbox: http://bit.ly/new-talks - Check out our next event: http://theweekenduniversity.com/events/ - Support this channel on Patreon: https://www.patreon.com/theweekenduniversity - Follow Rory on twitter: @rorysutherland - Rory's books: https://amzn.to/2NERlTx

Rory is the Vice Chairman of Ogilvy, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. It is a hugely valuable activity - but, alas, not particularly lucrative. This is because clients generally do not have budgets for solving problems they have not noticed. Rory was previously a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: 'The Wiki Man', available on Amazon at prices between £1.96 and £2,345.54, depending on whether the algorithm is having a bad day, and 'Alchemy: The Surprising Power of Ideas That Don't Make Sense', to be published in the UK and US in May 2019. Rory is married to a vicar and has twin daughters of 17. He lives in the former home of Napoleon III - unfortunately in the attic. He is a trustee of the Benjamin Franklin House in London and of Rochester Cathedral.

With Nick Breckon now contained within the computerized realm, this week's Important If True takes an algorithmic bent as we soldier on to discuss the issues that matter most. For instance: If you blast Billy Idol from a boombox while covering your body in memes, will the Terminator let you in the front door? If DeepMind doesn't know who you are, can you ever really know yourself? And are corn and maize the same thing? Nope, that's a trick question, asshole. Welcome to Memeland. Discussed: Nick Breckon, podcasting, bitcoin mining, Patreon postcard update, the gross seductive power of screens that is proven by the very fact of all of our existences, Toyota dashboard bizarre universe "Chris Remo", machine learning interpretation of cats as memes, Italian pop song with gibberish English lyrics, The Great Microsoft Songsmith Rapture of 2009, "White Wedding" by Billy Idol feat. Microsoft Songsmith, "White Wedding" by the Rivertown Skifflers, "We Will Rock You" by Queen feat. Microsoft Songsmith, Microsoft Songsmith as classical muse, maliciously hacking Google AI to misidentify a turtle as a rifle, World War I-era dazzle camouflage, camera-defeating fashion, infiltrating the Terminator base while decked out in internet meme garbage, fractal DeepMind memeland, high-tech modern corn maze production, Petaluma Pumpkin Patch and Amazing Corn Maze, Maze Wars, the Great Wikipedia Editor Corn vs. Maize War, pro-maize arguments, pro-corn arguments Send us your questions at questions@importantiftrue.com. If you enjoyed this and would like to subscribe to an ad-free feed, please consider supporting Idle Thumbs by backing our Patreon. Chris' Endorsements: Wide-ranging BBC knowledge-enhancing podcast In Our Time with Melvyn Bragg Jake's Endorsements: Vice article "I Made My Shed the Top-Rated Restaurant on TripAdvisor Chris' Sub-Endorsement: New Yorker article "The Most Exclusive Restaurant in America Nick's Endorsement: London historical site/tourist trap/surreal theatrical experience Benjamin Franklin House (also read our friend Duncan Fyfe's report on the experience, "Benjamin Franklin and Me") Sponsored by: Quip electric toothbrushes with $10 off your first brush head refill Shoutout by: Better Than Speed Podcast (iTunes)

George Goodwin is Honorary Author in Residence at Benjamin Franklin House in London, the world's only remaining Franklin home. He is also a Fellow at the Royal Historical Society, the Chartered Institute of Marketing, and the Royal Society of Arts. In this episode he discusses his book "Benjamin Franklin in London: The British Life of America's Founding Father." Mr. Goodwin spoke at the 2017 Michelle Smith Lecture series on March 30, 2017.

George Goodwin is Honorary Author in Residence at Benjamin Franklin House in London, the world's only remaining Franklin home. He is also a Fellow at the Royal Historical Society, the Chartered Institute of Marketing, and the Royal Society of Arts. In this episode he discusses his book "Benjamin Franklin in London: The British Life of America's Founding Father." Mr. Goodwin spoke at the 2017 Michelle Smith Lecture series on March 30, 2017. --- Send in a voice message: https://anchor.fm/mountvernon/message

For more than one-fifth of his life, Benjamin Franklin lived in London. He dined with prime ministers, members of parliament, even kings, as well as with Britain’s most esteemed intellectuals—including David Hume, Joseph Priestley, and Erasmus Darwin. In this fascinating history, George Goodwin gives a colorful account of Franklin’s British years. The author offers a rich and revealing portrait of one of the most remarkable figures in U.S. history, effectively disputing the commonly held perception of Franklin as an outsider in British politics. It is an enthralling study of an American patriot who was a fiercely loyal British citizen for most of his life—until forces he had sought and failed to control finally made him a reluctant revolutionary at the age of sixty-nine. George Goodwin is the author of numerous articles and two previous histories, Fatal Colours: Towton 1461 and Fatal Rivalry: Henry VIII, James IV, and the Battle for Renaissance Britain. He is currently Author in Residence at the Benjamin Franklin House in London and was a 2014 International Fellow at the Robert H. Smith International Center for Jefferson Studies, Monticello. He lives close to London’s Kew Gardens.

George Goodwin discusses the American Founding Father’s years in the British capital, on location at Benjamin Franklin House See acast.com/privacy for privacy and opt-out information.

Benjamin Franklin has been called the first American. We might also call him the last American Englishman, because he was one of the last of our Founders to abandon his hope that, somehow, America and England could patch up their differences and avoid armed conflict. Indeed, our Founding Grandfather spent sixteen years in London just prior to the American Revolution, trying to keep the American colonies British. Stewart recently travelled to London, where he visited the house where Franklin lived, near Trafalgar Square. He spoke with the staff at what is now called the Benjamin Franklin House, who told him the whole story. They even played a musical instrument that Franklin invented while he was there, the Glass Armonica.