Podcasts about chrissie wywrot

**Welcome to the Best of the BS-Free Service Business Show series. This episode is a re-release that originally went live on September 24, 2018.** I'm talking with marketing expert Chrissie Wywrot to give you the inside scoop on how to get yourself more exposure, generate engagement, and highlight the best parts of your biz. If you've been trying to figure out how to polish up your Linkedin profile or online brand to establish yourself as an expert in your field, this is the episode for you. Get the scoop here: https://smallbusinessboss.co/marketing-yourself-on-linkedin/

This episode we talk about what it means to brand and market in a post-covid world.  What needs to change and what should have already changed.  Lots of experts this week: Amina Moreau (Sway Storytelling), Chrissie Wywrot (e-Link Consulting), Ryan Koral (Tell Studios/Studio Sherpa) and our very own Tina Fleming (Uncaged Communications).   Music by ki5loops...my good friend!  

Are you still trying to figure out which social media channel to focus on to grow your business? What about Linkedin? Sure, it may not seem as exciting to scroll through as some other feeds. However, I’ve brought in a guest today to tell us why it’s time to rethink the value of Linkedin. Chrissie Wywrot is the president and CEO of e-Link Consulting. With more than 14 years of experience in marketing and public relations, she works with clients to generate maximum visibility on LinkedIn through profile optimization, marketing blueprints, and ongoing support. Chrissie explains how Linkedin became a platform for content generation and engagement. Once considered a serious business-only platform, Linkedin has become a great place to showcase personality and what makes you and your brand unique. This helps you identify and find the clients you will work with best. Each platform has different uses and people are on them for different reasons. That’s why it’s important to understand how to generate the right type of content engagement depending on what you’re looking for. A good place to start inside of Linkedin is to engage with it the same way you would at a networking event. Chrissie explains why approaching people on Linkedin should mirror the way you would do it in person. What does your Linkedin strategy look like? Tell me in the comments on the episode page!   In this episode Discovering just how Linkedin works Using social media to showcase the personality behind the brand How to appropriately network online so that people see you as an actual human being Three ways to interact on Linkedin so that the platform works for you Great Linkedin profiles to follow and learn from What every successful Linkedin profile needs to include   Quotes “There’s this idea that we have to be all buttoned-up and tight on Linkedin. The funny part is, the other stuff is working. I get business from being myself.” [19:46] “If you’re your authentic self, you’re going to attract people who enjoy what you’re doing. Those are the people who you want to work with.” [21:19] “The people who engage with your content are typically not the people who buy from you…. But the people who are engaging are amplifying your content and putting it in front of more eyeballs and those who are lurking.” [31:27]   Links Find Chrissie Wywrot online Follow Chrissie on Linkedin CRM Walkthrough “A Conference Call in Real Life” - Video Shay Rowbottom Adam Karpiak Anthony Jones Kristin Olson-Kott Herman Moore   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune in to our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

If there’s one thing entrepreneurs love, it's personality tests. And it’s no surprise as we’re relentless in our personal development work, and these tests help us make sense of ourselves. In this episode, we’re diving into Enneagram with guest Chrissie Wywrot. Get the inside scoop right here: https://smallbusinessboss.co/enneagram/

[Series Two: Lakeside Conference Speakers] In Episode 15, hear from Chrissie Wywrot about today’s LinkedIn. Learn about how it has changed, what business owners can be doing on the platform, how you can leverage your profile, and what you should be posting. Chrissie Wywrot is the president and CEO of e-Link Consulting. With more than […] The post 16: LinkedIn Strategy to maximize marketing and visibility with Chrissie Wywrot appeared first on Women's Business Workshop.

When Chrissie Wywrot sets her mind to do something...she does it.  And does it big.  As a young woman, she knew she wanted to work for the NFL.  And sure enough, she ended up doing the social media marketing for the Detroit Lions, a super sweet gig where she was able to be on the forefront of big brands being on social media.  So...she learned a lot.   Then, with two kids and a brand new baby, she began her business because her family needed more income.  She’s always been a good writer, so she chose to focus on helping people with LinkedIn marketing. During our conversation, Chrissie talks about… Why she decided to niche down her skills to offer only LinkedIn marketing services How she managed a complete rebrand once she realized how she wanted to niche How her LinkedIn marketing business got legs by being live and in person, networking around her local community. How she manages the “feast or famine” cycle that most service providers go through...the process that happens when you go out networking, attract clients, but then become so busy servicing those clients that your pipeline goes dry because you’re not out networking. How she’s evolving her business as she becomes a teacher of what she knows.  The power of owning her own philosophy of LinkedIn and why that sets her apart. To check out Maggie Patterson (whom we talk about), here’s her site: https://smallbusinessboss.co/ To find out more about Chrissie, visit her website here: https://chrissiewywrot.com/ Join Me at Podfest 2020! https://podfestexpo.com/ Podfest Multimedia Expo is one of the largest podcasting conferences in the world!  It’s full of podcasters, YouTubers and content creators who come together for top notch education, connections and a mind-blowing live experience.   Podfest is happening March 6-8, 2020 in Orlando, Florida and I can’t wait to see you there!  Get your tickets today! https://podfestexpo.com/

We sit down with Chrissie Wywrot and talk about the super popular Enneagram. If you’ve been curious about Enneagram this is the episode for you. Chrissie takes us through all 9 types and we get a little therapy in the process.

I am so excited today to dive into a topic we haven’t talked about before on the podcast, and that is LinkedIn. My guest today, Chrissie Wywrot, has been working for herself for about 5 years. Chrissy has marketing experience and actually worked for the Detroit Lions for 5 years, overseeing their website and social media. About 18 months ago, Chrissie started focusing exclusively on LinkedIn, because of its organic potential. She helps small businesses optimize their LinkedIn presence to generate visibility and business through the platform. Links:jennymelrose.com/linkedin-profile-optimizationClick to view: show page on Awesound

This is a greatest hits replay from September 24, 2018. I'm talking with marketing expert Chrissie Wywrot to give you the inside scoop on how to get yourself more exposure, generate engagement, and highlight the best parts of your biz. If you've been trying to figure out how to polish up your Linkedin profile or online brand to establish yourself as an expert in your field, this is the episode for you. Check it out. Get the scoop here: https://smallbusinessboss.co/marketing-yourself-on-linkedin/

Chrissie Wywrot   I have more than 14 years of digital marketing and public relations experience dating back to my time in the NFL. Working on a national stage with both the Detroit Lions and The ChadTough Foundation has given me an invaluable skill set and network I can leverage with every single client. I launched Chrissie Wywrot, Inc. as a way to bring all of what I do together in a single,  premium offering for my clients. We work together on your LinkedIn profile and online brand to establish you as an expert and resource in your field. What I provide includes LinkedIn profile optimization, marketing strategy, and lead generation. Links: Free LinkedIn guide: http://chrissiewywrot.com/linkedin/ Website: chrissiewywrot.com LinkedIn: linkedin.com/in/chrissiewywrot  

Do you know how to use the Enneagram in relationships? Amber and Maelisa love how much personality tests can help people learn about themselves and interact with others. Enneagram expert, Chrissie Wywrot joins the My Biz Bestie podcast to discuss this fascinating ancient tool that can help you discover more about yourself and others that […]

Do you know how to use the Enneagram in relationships? Amber and Maelisa love how much personality tests can help people learn about themselves and interact with others. Enneagram expert, Chrissie Wywrot joins the My Biz Bestie podcast to discuss this fascinating ancient tool that can help you discover more about yourself and others that are close to you. Find out more about the Enneagram and how you can use it to improve your relationships in both your personal life and in your professional life on this episode of My Biz Bestie. Love the show? Subscribe, rate, review, and share! Here’s How » Join The My Biz Bestie Community today: My Biz Bestie Facebook My Biz Bestie Instagram

Ready to leverage LinkedIn to build up your influence and create a flood of new leads? Confused about which social media platform to spend your time on? Recently LinkedIn has made some major changes to their platform, so you’ll want to listen in to Amplify Your Success Podcast episode 98 before you move forward. My guest, Chrissie Wywrot, is a LinkedIn specialist and uses it to help her clients expand their reach with her unique connection funnels.  Key Takeaways What the recent platform changes are that have taken place on the LinkedIn (and how this is good news for LinkedIn users!) The single most effective way to get your content seen on LinkedIn right now. Should you be using LinkedIn Pulse for posting your articles? Chrissie explains how it works, and whether you should really bother with it. A super common, massive mistake that people make on their LinkedIn profiles How hashtags work on LinkedIn (and why you should be using them on every post.) What a funnel is and how a simple set of activities can help you move a connection to a potential client. About the Guest Chrissie Wywrot is a marketing consultant specializing in LinkedIn. With 4 years’ digital marketing and public relations experience with the Detroit Lions, she’s uniquely gifted at helping businesses expand their visibility and reach. Today she works primarily with service-based business owners to set up a LinkedIn funnel system to generate leads and improve their bottom line. Mentioned In this Episode: Get Chrissie’s LinkedIn profile Optimizer Checklist. Join in Amplify Your Success Community to share insights and get more resources around this topic.

I'm talking with marketing expert Chrissie Wywrot to give you the inside scoop on how to get yourself more exposure, generate engagement, and highlight the best parts of your biz. If you've been trying to figure out how to polish up your Linkedin profile or online brand to establish yourself as an expert in your field, this is the episode for you. Check it out. Get the scoop here:https://smallbusinessboss.co/marketing-yourself-on-linkedin/

LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters. But one of the downsides of this social platform is that it can feel overwhelming. How should you use it? Where should you start? How should you search for prospects inside? And how do you connect with them?   My guest for this episode is Chrissie Wywrot. Chrissie works with clients on their LinkedIn profile and strategy, as well as their online brand, to establish them as experts and resources in their fields. She has a very simple process she uses to get the most out of LinkedIn. Listen in to get the details...

As I sat under the flashing lights of Chalene Johnson’s Marketing Impact Live listening to speaker after speaker talk openly about the trend towards Facebook and other social media platforms favoring conversation between real people rather than just throwing up something to get “likes”, I was reminded of my core belief: Marketing is pointless without genuine human-to-human connection. I see it over and over again in my clients’ businesses and in my own. Each person you connect with MATTERS. Now, that being said, I know that simply connecting isn’t guaranteed to help you get coaching clients. You need a more sustainable strategy, which is why I’ve been talking A LOT about niche (like seriously A LOT). That’s because coaches make it so much harder on themselves to get paid when they choose the “wrong” niche. If you’ve already got a niche, this episode will help you tweak it so people want to pay you. And if you’re a new coach, you're gonna need this when you choose a niche so you don't waste energy struggling to convince people to hire you. Listen in to know whether the niche you chose is going to make any money. (Oh, and there’s video too!) Announcements: Are you struggling to hone your niche? Or trying to choose between two? Book a free Clarity Call with me so I can help you figure out what you need to make it profitable. Book yours here. Feeling like your language might be blocking clients from saying yes? Click here to find out if you’re making one of the 3 common mistakes I see coaches make in how they talk about what they do on discovery calls, at networking events, and on their websites. Links from the Episode #48 Communicate What You *Really* Do with Chrissie Wywrot #59 Why Having a Strong Brand Message Isn't Enough #64 Stop Over-Thinking When You Talk About What You Do with Cathy Cochrane #69 Make Money Without Launching with Kathleen Ventura Warmth, Adria P.S. Next week I’m sharing why no one wants to pay for your coaching package. The fix is simpler than you think!

Want to hear about some of the behind the scenes moments from BizChix live? Hint: it's not all pretty. I'm sharing some things that no one else knows happened, the fear I experienced right before the conference and the incredible experience of seeing a community I have built over the last 3+years come to life. Dream it. Do it.  Key Takeaways: [1:01] Natalie will be giving a recap of BizChix Live! [2:50] Natalie shares how BizChix Live started off, with exclusive activities for her VIP clients. [11:02] Before BizChix Live, Natalie was planning to close her membership site down! [16:48] The main event kicked off on October 18. Natalie talks about how she modeled the conference and some of the details about the events that went on. [20:26] The night before a full day of delivering content, Natalie was feeling miserable and throwing up! She shares how she dealt with it — fear and mindset had a large part to play. [27:52] Natalie’s keynote speech was about being a CEO: “Being CEO — Transforming into the Leader Your Company Needs.” [30:44] The next item on the agenda was a talk by Natalie Gingrich on Strategic Planning for CEOs. [31:02] Natalie gives a shout out to Dana Malstaff of Boss-Mom for giving her the impetus to make a conference happen for the BizChix, and inspiring the workbook for the conference! [33:40] Another element of BizChix Live was a mastermind panel with live hot seats. [35:54] The next segment of the day was focused on planning and Natalie delivered a talk entitled “Planning 2018 Like a CEO.” [37:40] The ladies got changed into comfortable clothes for the next item on the agenda — the Implementation Party. [40:55] Natalie shares some of her takeaways as an event owner and organizer. [44:44] At the Implementation Party, the ladies were so enthusiastic that they didn’t want to stop working! [46:33] Every morning, the MC and Event Historian, Edie Berg, hosted a power walk! Natalie also gives a shout out to Chrissie Wywrot and Tara Humphrey, who made it to Soul Cycle on Friday morning. [47:25] On Friday, the event started off with Key Takeaways followed by Natalie's 2nd Keynote speech “The Battle for Your Entrepreneurial Mind,” where she talked about mindsets and other related ideas. [48:30] Some of the other talks on Friday were given by Carol Cox, who spoke on the topic of increasing visibility in your business, Shelli Warren, who spoke about building an ideal team, and finally Natalie herself, delivering the closing Keynote speech “No Woman Left Behind.” [52:41] Natalie’s parents and sons made an appearance at the end of BizChix Live! Natalie talks about the closing of the event. [57:35] You can get your tickets for BizChix Live 2018 until October 30th, or again in January! [58:40] Natalie shares a story about how sometimes you can impact people without even realizing it.   Join the BizChix Community   Mentioned in this Episode:   ● BizChixMasterminds ● Presale of BizChix Live 2018 Tickets! ● Email Natalie to join the membership group The Nest ● Hotel Irvine ● Social Media Marketing World ● Natalie Gingrich ● Dana Malstaff of Boss-Mom ● Amanda Harris of Magically Ever After Travel ● Edie Berg ● Shelli Warren ● Carol Cox   BizChix Episodes Mentioned: ● “280: The Chief of Staff Role with Natalie Gingrich” ● “258: Build Your Team — How to Source, Interview, and Assign Roles with Natalie Gingrich and Shelli Warren” ● “288: Time Management for High Performers: How to Map Your Ideal Month, Ideal Week, Theme Days and Time Block”

Chrissie Wywrot has had 10 years of digital marketing and public relations experience that began with her work in the NFL. She grew up the South of Detroit in a small town and has always been passionate about sports. Chrissie's career path is an excellent example of finding your niche, a topic that has been interwoven into many of our episodes. After college, Chrissie pursued her passion for sports by working for the Detroit Lions in guest services. Having an interest in public relations inspired her to work her way to managing their website. Website development included a lot of writing, graphics, photography and social media.   Niching down further, Chrissie left the world of sports in 2014 to focus on guiding service-based businesses toward utilizing social media in the most effective way. Chrissie, a self-proclaimed “social media nerd”, gets to focus on her favourite aspect of public relations. And, as a mother of 3, she appreciates being able to establish a more flexible work schedule by working for herself. Chrissie emphasizes authenticity, passion, and depth as the key elements needed for a productive online presence. Today Chrissie is going to give us insight into Linkedin, a professional networking site, used by employers and job seekers, where valuable connections can be made. Chrissie's journey into social media 6:20 Define your goal before deciding what social media tools best work for you 13:10 How to use LinkedIn as a social media tool 15:10 Using native content in LinkedIn and gearing your profile to your audience(s) 17:30 Definition of native content 18:40 The biggest mistakes you can make using LinkedIn 19:45 New and updated LinkedIn since purchase by Microsoft and Advantages of LinkedIn vs. Facebook  20:50 Importance of planning out your LinkedIn profile 21:50 Opportunities for yoga teachers in the corporate yoga niche 23:00 Using the sales navigator tool  24:00 Advice to reluctant social media users 25:10 What to expect when working with a social media expert, like Chrissie, to optimize your LinkedIn profile 26:10 Customize shared content toward your business 31:10 Leaving your LinkedIn profile open in all settings to best connect with others 32:45 Third party scheduling tool- Buffer 34:00 How many times a week should you check up on your LinkedIn profile 34:45 Being consistent in your engagement with potential clients 35:30 Specific advice to yoga teachers when engaging in social media “7 touch points” 35:15 Building relevant connections on LinkedIn and consider connecting using personal notes 38:00 Marketing yourself as a yoga teacher 39:45 Shannon's closing thoughts 41:50 We've learned so much from Chrissie Wywrot in this episode including LinkedIn's ability to gain more traction with your content than Facebook. If you don't have a website it is a great alternative! What LinkedIn action are you going to tackle this week? If LinkedIn isn't your channel is there another platform you can look at? Consider writing an article which can really help bring people to your profile, and also consider scheduling time each week to work on your content.   Links Chrissie's Website Chrissie on Twitter Chrissie's Facebook Page Chrissie's LinkedIn Page Article: What to Do on LinkedIn When You Have Little Time for LinkedIn by Chrissie Wywrot Buffer: Social Media Management Tool The Connected Teacher Facebook Group The Connected Yoga Teacher: Home page Course: The Connected Yoga Teacher: Define Your Yoga Niche (September 2017)

Butterflies of Wisdom is a podcast where we want to share your story. We want to share your knowledge if you have a small business if you are an author or a Doctor, or whatever you are. With a disability or not, we want to share your story to inspire others. To learn more about Butterflies of Wisdom visit http://butterfliesofwisdom.weebly.com/ Be sure to FOLLOW this programhttps://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To find out more about Challenge Aspen go tohttps://challengeaspen.org. To find out how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel atamanda@bridgingbionics.org.   On Butterflies of Wisdom today, Best-Selling Author, Win C welcomes Chrissie Wywrot. Chrissie has more than ten years of digital marketing and public relations experience dating back to her time in the NFL. Working on a national stage with both the Detroit Lions and The ChadTough Foundation has given Chrissie an invaluable skill set and powerful network. She launched Chrissie Wywrot, Inc. as a way to bring all of her talents together in a single, premium offering for her clients, focusing on personal brand. Chrissie lives with her husband, Tom, and three children in the Ann Arbor, Michigan area. To learn more about Chrissie visit http://chrissiewywrot.com/. To find out more about Win Kelly Charles visit https://wincharles.wix.com/win-charles. To follow Win on Twitter go to @winkellycharles. To support Win on Instagram go to winkcharles. To assist win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show, please fill out the intake at http://bit.ly/bow2017. Butterflies of Wisdom sponsored by Kittr a new social media tool that is bringing about new ways of posting on Twitter. It's fun, full of free content you can use, helps you schedule at the best times, is easy to use, and it will help you get more followers. Visit Kittr at gokittr.com. This is a 20% off code for www.gracedbygrit.com. The code will be XOBUTTERFLIES. If you would like to support Butterflies of Wisdom go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go tohttps://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update: https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Butterflies of Wisdom, please send a PayPal donation toaspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation.    In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win.   Send to:   Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org.   Bridging Bionics Foundation  PO Box 3767 Basalt, CO 81621   Thank you Win

Should you be spending more time on LinkedIN? Learn how Chrissie Wywrot, a digital marketer, PR expert and LinkedIn specialist uses the platform to grow her business and helps her clients do the same. Chrissie's previous experience in the NFL and for a national foundation give her a unique perspective on how to connect with the media and leverage your current network. Find out the latest best and worst practices on LinkedIn and how the premium features available through the Sales Navigator upgrade. This episode is sponsored by AWeber.  Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber! Key Takeaways: Optimize your LinkedIn Headline Use your LinkedIn profile as a landing page (draw people in and have keywords) Find the mutual connection (What can you talk about?) Write articles on LinkedIn and promote on other social media platforms Take advantage of the one month free of premium service LinkedIn offers Listen for more...   Action step: Take 30-60 minutes on your calendar to update your LinkedIn profile (Connect with Natalie and Chrissie while you're there!)   Connect with other Female Entrepreneurs Connect with Chrissie Wywrot: Chrissie Wywrot's website Connect with Chrissie on LinkedIn Mentioned in this Episode: Connect with Natalie on LinkedIn LinkedIn Sales Navigator LinkedIn is the Best Networking Party You'll Ever Attend  How to Pitch a Story to the Media How to Get Responses on Sales Navigator Episodes Mentioned: 264: Building a Culture from Day One with Amy Errett of Madison Reed 268: Getting New Clients Using a Free Call Strategy 270: The Magical Art of Niching Down   Book a Strategy Session or apply to Mastermind with Natalie! Click to Learn More. This content first appeared on BizChix.com/272

Chrissie Wywrot is a content and social media strategist who works with passionate entrepreneurs focused on helping others and making a difference with their businesses.

Get the full show notes (and transcript) here. Do you ever have a tough time narrowing down what you say when you’re trying to tell people what you do? You know, because you don’t want to leave anything out? And you want to accurately convey what you’re good at? And then people just look at you blankly afterwards because they can’t even barely grasp it? Today you’ll hear from a past Clarity Challenger and member of my Be Unforgettable Bootcamp (and, ironically someone else who helps mission-driven entrepreneurs find and embody their message) about how gaining clarity on what she *really* does for clients – and it’s not her tools or process – resulted in higher sales conversions. And how you can apply this lesson to yourself! “I was entering conversations with potential clients and I almost wanted to say, 'Okay I know I’m really good, but I’m not really sure how to articulate how good I am. You’ll just know once I start.'” – Chrissie Wywrot Announcements: Are you signed up for my #ClarityChallenge yet? It starts on January 30th! (And if you went through the last round, it’s time for a clarity reset!) The #ClarityChallenge is a FREE guided 5-day experience to uncover what makes YOU stand out from the crowd so you can start pulling ideal clients and opportunities towards you. And it all happens in our private Facebook group for positive community energy where you can explore communicating what sets you apart in a safe, supportive space. Click here to join us, and I’ll send you what you need to get started with us!  In today’s episode, you’ll learn: Why sharing a laundry list of what you’re good at does NOT convert potential clients during discovery calls How understanding the thread that connected all her work led to others valuing her work higher The difference between your tools and what you *really* do for clients Why clients can’t grasp how amazing we are until we learn how to communicate what we *really* do and why we’re so good at it Chrissie's links: Website Her article “Don’t worry about the gurus – just do you” Her article about the mega shift she made from my #ClarityChallenge Twitter LinkedIn Episode Insights: “What the Clarity Challenge helped me do was to put a label / brand on what I was good at because I was just sitting there saying, “Okay, I know I’m really good at what I’m doing, but I don’t know how to phrase it in a way that makes sense.” Yeah, I’m really good at social media, but that’s not the reason I’m good at social media.There’s another reason I’m good at it. What you pulled out of me was the reason of why I was good at what I was doing.” – Chrissie Wywrot “I’m a mother of three kids and if I heard an ad that said, “Hey women! Let’s buy this product.” I might listen, I might not, whatever. I’m a woman but, whatever. But if I heard an ad that said, “Hey! Women who are mothers of three children.”  I’d be like, “Oh! Okay, well what is this? Is this for me?” And so, as long as the target you have is big enough when you target your messaging that specifically, you’re actually going to end up reaching more people.” – Chrissie Wywrot “Actually, what the Bootcamp help me do with the outset, was really help me work on my written message and articulating it. You kept saying, 2-3 lines or make it shorter. I’m going, “but I want to make sure I get everything in!” And it’s hysterical, because this is what I do for other people. You kept breaking it down and telling us to break it down even simpler and simpler.” – Chrissie Wywrot