Influencer Entrepreneurs with Jenny Melrose

If marketing feels like a blur of tasks with little to show for it, this conversation is your reset. We cut through the noise to show how a simple, goals-first plan can replace random acts of marketing with actions that reliably build awareness, nurture trust, and convert into sales. No more chasing trends. We focus on what to do, when to do it, and how to measure whether it actually works.We start by clarifying one primary goal—sales, list growth, or visibility—so every decision aligns with a clear outcome. From there, we narrow to two or three channels you can sustain, like a podcast and email or YouTube and a newsletter, and we explain why fewer channels often mean better data and stronger results. Then we map connection points that move people along the customer journey, outlining how to transform discovery into belief and belief into action with simple, direct calls to action that fit each stage.We also dig into format strategy. Shorts and long-form videos are not interchangeable; they reach different mindsets and serve different purposes. You'll hear why new creators should build consistency with one format before layering more, how to avoid vanity metrics, and when to double down versus when to cut a channel after a fair test. Along the way, we talk about using a parking lot to quarantine shiny ideas, reviewing results weekly to repeat what works, and getting outside feedback when you're too close to see what to drop.If you're ready to trade busywork for momentum, this episode gives you a practical path: define the goal, commit to fewer channels, design clean connection points, and refine every week. Subscribe, share this with a friend who's chasing every trend, and leave a review to tell us which channel you're focusing on next.

If profit feels unpredictable and your dashboards feel noisy, this conversation gives you a simpler path: track fewer numbers that tell a clearer story about revenue. We walk through a practical framework that turns attention into action and action into sales by aligning your metrics with a real customer journey. Instead of chasing impressions, we show how to measure visibility to engagement, engagement to conversion, and retention to repeat revenue—then use those signals to fix what's actually broken.We dig into the most common failure points and how to diagnose them fast. Low visibility points to a marketing problem: weak hooks, poor distribution, or content that doesn't earn the click. High visibility with low conversion reveals a messaging problem: unclear promise, misaligned audience, missing proof, or a confusing path to buy. Low retention and churn flag a customer experience problem: thin onboarding, inconsistent delivery, or offers that don't guide buyers to their next win. With real examples of a product ladder—from entry offer to community, mastermind, and retreats—you'll learn how to design “obvious next steps” that increase lifetime value without feeling pushy.You'll also hear how to pick one north-star metric per stage so you stop drowning in vanity metrics and start shipping smarter experiments each week. We share simple ways to map content to awareness, consideration, and conversion, plus concrete checkpoints that prompt upgrades when customers hit milestones. The result is a repeatable system: measure, diagnose, tighten, and grow. Ready to trade dashboard overwhelm for predictable profit? Listen now, subscribe for more practical growth playbooks, and leave a review to tell us which metric you'll optimize first.

When motivation fades and life gets loud, results don't have to stall. We break down a simple, repeatable system that turns chaotic to-do lists into consistent output you can trust, even on messy weeks. From habit stacking to time blocking, you'll hear a practical path to create, measure, and refine content without relying on willpower.We walk through the workflow we use to batch video, pull audio for the podcast, and expand it into SEO-friendly blog posts—all from the same recording day. You'll learn how to standardize steps, use templates and checklists, and eliminate decision fatigue so your process runs like clockwork. Then we map content to the growth journey: teaching content for visibility, client stories to nurture momentum, and proof-driven pieces—testimonials and specifics—for conversion. The result is a content engine that stays aligned with goals and delivers steady progress.You'll also get a clear three-step framework: simplify by choosing your primary aim, build structure with repeatable routines and metrics, and schedule the work into realistic time blocks. We dig into batching strategies, file and naming conventions, and how to analyze performance so you can double down on what works. If you're juggling family, shifting energy, or a packed calendar, this approach gives you a calm, predictable pipeline that compounds over time.Ready to trade motivation spikes for a system that ships? Listen now, subscribe for more practical frameworks, and share this episode with a friend who's building their own content engine. If the ideas helped, leave a quick review to tell us which part you'll implement first.

You can do a lot right in your business and still plant legal landmines without realizing it. We brought attorney-turned-founder Bobby Clink on to walk through the simple, practical steps that keep online businesses out of trouble—so you can grow without fear of rebrands, takedowns, or messy disputes. From naming a podcast or course to handling email consent across borders, we break down the exact checks ambitious creators should run before momentum builds.We start by separating copyright (your content) from trademarks (your brand) with real examples: why a five-minute trademark search saves a five-figure rebrand, what's worth registering with the Copyright Office, and how AI-generated content changes what you actually own. Then we move into email: GDPR consent done right with unchecked boxes, why CAN-SPAM is not a hall pass, and how to keep your list-building clean without tanking deliverability. We also tackle the overlooked risk of memes and GIFs in newsletters, the right way to license images, and the safe lane with Canva's terms.Contracts get the spotlight too. Bobby explains why written agreements protect relationships, not just revenue, and how to structure terms that match the reality of your offers—scope, IP ownership, refunds, termination, and more. To make this easier, we explore Bobby's Plainly Legal platform: a free Legal Manager that audits your business and prioritizes tasks, a powerful agreement generator with e‑signature, and Chat Legal for quick, vetted answers. The goal isn't to turn you into a lawyer—it's to give you the confidence to build, market, and sell without second-guessing every step.If you found this helpful, follow the show, share it with a founder who needs a legal tune‑up, and leave a quick review so more builders can find it. Your support helps us bring on experts who save you time, money, and stress.Read more HERESupport the show

Tired of racing the clock every week just to get something out? We break down a step‑by‑step batching system that frees up your calendar, builds consistency across channels, and keeps your audience engaged through the busiest months of the year.We start with the foundation: smart keyword research that surfaces two to four timely topics your audience actually searches for. From there, we move into a video‑first workflow, recording back to back while energy and focus are high. Those recordings then flow straight into editing sprints where we export YouTube cuts, flip the same files into podcast audio with tailored intros, and keep brand quality tight. The final pass turns transcripts into refined, SEO‑ready blog posts that expand reach and capture long‑tail search, giving you discoverability and a durable content library.Email strategy sits alongside the content machine. With a 90‑day plan in hand, we align newsletters and pre‑launch messages to seasonal promos, so your list is warmed before any offer goes live. That calendar discipline means you are never blindsiding subscribers with last‑minute launches. The heart of the system is a mindset shift: batch by action, not by topic. Recording is one mode, editing another, writing a third. When you group like actions, you cut context switching, reduce decision fatigue, and create room for better ideas. That is how small teams get two to three months ahead without burning out.If you are ready to publish calmly through Halloween, Thanksgiving, and the December rush, this approach gives you the playbook: research, record, edit, repurpose, and schedule with intention. Join us to map your next 90 days, tighten your workflow, and build a reliable content engine that grows revenue. If you found this helpful, follow the show, share it with a creator who needs a system, and leave a quick review to tell us what you will batch first.Get on the Early Bird List for the Spooky Good Deals!

Doubt feels loud when your calendar is quiet. We take a hard look at why “imposter syndrome” shows up for so many entrepreneurs and make the case that the real culprit is the absence of a clear 90-day plan. Instead of battling your brain with more mantras, we show how to turn big goals into specific projects and daily tasks that produce visible progress and real confidence.Across this conversation, we map a simple structure you can copy today: choose up to three quarterly outcomes, translate each outcome into discrete projects, and schedule the smallest next actions on your calendar. Then we talk cadence. A weekly review keeps priorities honest, a daily top-three locks your focus, and a lightweight scoreboard tracks leading indicators so you know what's working before the results land. You'll hear how consistency creates the evidence your brain needs to trust your expertise, why fewer goals beat bigger ambition, and how to resist shiny objects by parking new ideas for the next cycle.We also share practical ways to manage the wobble when doubt creeps in. Build an evidence file of wins and client results, keep your tools simple, and protect time blocks for creation, delivery, and growth. The goal isn't a perfect plan for the year; it's a resilient 90-day roadmap you actually use. When your actions match your priorities day after day, confidence stops being a mood and starts being a metric you can build.Ready to trade second-guessing for steady progress? Subscribe, share this with a friend who needs a plan, and leave a quick review telling us the one goal you'll commit to for the next 90 days. Get on the Early Bird List for the Spooky Good Deals for deep discounts.

Ready to stop guessing and start growing? We walk through a practical, no-fluff system for finding your next right move by following the numbers, not the hype. From cleaning up your metric stack to aligning content with buyer intent, this conversation shows how to see what's actually working, cut what isn't, and double down where momentum already exists.We start by reframing “more ideas” as a distraction and show how to pinpoint the channels and offers that truly drive revenue. You'll hear how to spot audience shifts that quietly erode performance, why legacy products often linger past their prime, and how to replace vanity metrics with meaningful signals like click-to-purchase ratio, time-to-first-purchase, and stage-by-stage funnel flow. We dig into mapping content—YouTube, podcasts, and blogs—to specific customer journey stages so discovery pieces don't carry conversion jobs they were never meant to do.Then we get tactical: identifying your real growth levers, instrumenting events and UTMs for visibility, and running lean weekly reviews that surface what to tighten, what to turn up, and what to turn off. If you've been pushing the wrong offer or attracting the right people at the wrong stage, you'll leave with a clear checklist to realign messaging, rebuild bridges in your funnel, and reclaim wasted effort. And if all this feels too close to call, we share how a focused strategy session can provide the outside perspective that unlocks compounding gains. Get on the Early Bird List for the Spooky Good Deals for deep discounts.If this helped you think differently about where to focus next, follow the show, share it with a teammate who needs clarity, and leave a quick review so more builders can find us.

Are you trapped in the cycle of busy work that feels productive but doesn't actually grow your business? You're not alone. A shocking 80% of entrepreneurs focus their energy on tasks that never move the needle on revenue.This episode cuts through the noise to help you identify which activities truly matter in your business. The key question every business owner needs to ask: "Does this task directly impact revenue?" If you can't draw a clear line between your daily work and actual sales, you might be spinning your wheels. Social media posts, networking events, and even content creation need to be evaluated through the lens of real results, not just visibility or vanity metrics.Success leaves clues, so we explore how to analyze what's already working in your business and double down on those proven strategies. Rather than constantly chasing new trends or tactics, learn how to "tighten the cork" on existing revenue streams. This might mean improving your sales page copy, focusing on email list growth that converts, or transforming successful launches into evergreen offers.The path to sustainable growth isn't about working harder—it's about working smarter. Discover how to create an effective 90-day plan with just 1-2 focused goals, delegate tasks that don't require your unique expertise, and build systems that free you from busy work. By concentrating your energy on the 20% of activities that generate 80% of your results, you'll finally escape the overwhelm that plagues most entrepreneurs.Ready to transform how you prioritize your time and efforts? Grab our 90-day planning framework and start focusing on what truly matters—growing your business and hitting your income goals without the burnout.Support the show

Some days your calendar doesn't just shift—it implodes. We dig into a practical way to make habit stacking work in the real world by building routines that flex, adding a weekly make‑up block, and protecting the few moves that actually push your goals forward. Instead of chasing a perfect morning, we share a simple, repeatable stack—from wake‑up to desk—that keeps energy high, decisions low, and focus sharp, even when the kids are home or surprise errands appear.We walk through a real routine that starts with movement, quick family logistics, protein for fuel, and a reset walk before sitting down to work. Then we connect that personal cadence to business momentum: a short professional development read, a tight email triage, and a single high‑leverage first task tied to weekly goals. You'll hear how to spot and remove hidden time drains like social feeds and chatty routes, why consistent timing beats sheer effort, and how a planned buffer day rescues displaced tasks without guilt or lost momentum.If you're juggling school schedules, caregiver duties, or an unpredictable workload, this episode offers a resilient framework to stay consistent without being rigid. We also touch on running promos without derailing your core work and share a timely offer for listeners who want to take advantage of limited‑time savings. Subscribe, share this with a friend who needs a calmer morning, and leave a quick review to tell us what part of the routine you'll try first.Make sure to get on the Early Bird list for the Spooky Good Deals Promo!

Sales doesn't start with “buy now.” It starts with teaching something useful, showing that it works in real life, and then making the next step clear and safe. In this energizing solo episode, we break down a simple framework—awareness, momentum, conversion—that turns scattered content into a steady journey your audience can trust. You'll hear how to move beyond surface-level education, use client stories to build belief, and craft conversion content that handles real objections around time, money, and fit without sounding pushy.We also dig into the quiet engine behind consistent marketing: habit stacking and lightweight SOPs. Instead of chasing motivation, we design tiny, repeatable actions that latch onto your existing day—like outlining a story after your morning coffee or drafting objection answers before you log off. These stacks become a calm system for producing momentum content and case studies, week after week, so sales feel like service rather than pressure. If SOPs sound too technical, we simplify them to their core: a short sequence of steps you'll actually follow to get results.By the end, you'll have a practical way to map your customer journey, pick stories that prove transformation, and create conversion assets that illuminate the path to your offer. You'll know how to turn wins into proof, proof into confidence, and confidence into action. If you've been feeling “lost in the weeds,” this is your blueprint for consistent, human marketing that compounds. Subscribe, share this with a friend who's stuck on content, and leave a quick review to tell us which habit stack you'll try first.Be sure to get on the Early Bird List for the spooky Good Deals Promo!

The cobwebs aren't in your office—they're in your launch plan. When traffic dips over the holidays, most creators panic and torch what they've built. We take the opposite path: use the quiet weeks to design a smarter runway so your best buyers are warmed up and ready when attention returns.We break down why “announce it once and hope” fails, and how to build a simple, stage‑by‑stage journey from curiosity to conversion. You'll hear practical ways to map objections, design proof, and craft pre‑launch content that does the heavy lifting—think problem‑solution posts, behind‑the‑scenes context, case studies, and timely bonuses that give your audience a clear reason to act. If you've ever wondered whether your offer is the issue, we'll help you see why the real fix is sequencing, not reinvention.To make execution easier, we're opening a limited 50% off marketing strategy session during our Spooky Good Deals window. It's a rare one‑off opportunity to get a custom plan for your offer, a clean funnel that fits your audience, and a week‑by‑week content roadmap you can actually ship. Early birds get first access, plus $144 in free bonuses and early booking so you can hit January with momentum instead of guesswork.If you're ready to trade frantic pivots for a focused plan, this is your moment. Subscribe, share this with a founder who's about to “burn it down,” and leave a quick review to tell us what piece of the funnel you're tackling next.

Ready to stop trading hours for dollars and start building assets that work while you sleep? We sit down with Kathy, a veteran blogger of nearly two decades, to unpack how she moved beyond volatile ad revenue and turned her highest-value posts into profitable digital products—starting with simple printables and growing into the Safe Harbor Emergency Binder System. This isn't about shiny tools or complicated funnels; it's about solving real problems your audience already has and delivering a clear path to results.Kathy shares the early days of blogging for a frugal homesteading audience, why ads once made sense, and what changed as search engines answered queries directly and social algorithms got noisier. We dig into her first wins on Etsy by packaging top goat-care posts into affordable PDFs, then explore how a single high-traffic article evolved into a complete emergency binder that families can grab in a crisis. From tornado prep and wildfire evacuations to everyday needs like policy numbers, titles, passwords, and DMV checklists, the binder's value is peace of mind and time saved—benefits that resonate far beyond her original niche.We also get tactical: how to choose your first product by mining analytics, structure it around a job-to-be-done, and use email marketing—not social—to educate, nurture, and sell without feeling pushy. You'll learn why a simple “Life Happens” opt-in accelerates trust, how to design a customer journey with natural next steps, and the mindset shift from “I shouldn't ask for money” to “I prescribe solutions that help.” If you're a creator or blogger feeling squeezed by RPMs and algorithms, this conversation shows a practical, values-aligned path to sustainable revenue.Subscribe for more creator business strategies, share this episode with a friend who needs a nudge to launch their first product, and leave a quick review with your biggest takeaway so we can keep bringing you actionable stories.Read more HERE.Support the show

Want your content to finally lead somewhere tangible? We walk you through a simple, durable system that connects what you publish to what you sell—so every post, email, and video nudges the right people toward your offer instead of getting lost in the feed. You'll hear how we audit opt-ins for strategic fit, craft a short nurture sequence that builds trust and moves buyers to a clear decision, and plan a year of content around focused pillars and quarterly goals that stack momentum. If your marketing feels scattered, this is the blueprint for building a calm, repeatable engine.We also share how we work one-to-one over three to six months, meeting monthly or a few times each month depending on the package, and why that cadence helps you implement fast without burning out. Then we reveal a limited, deeply discounted 60‑minute marketing strategy session available during our “spooky good deals” week. In that session, we map your opt-in to your product, align your content to your offer, and tighten your email sequence so subscribers move smoothly from first click to customer. To sweeten it, early bird listeners who purchase a deal unlock $144 in free products, including brand-new AI prompts to speed up content and a lightning consult—plus extra time added if you choose the strategy session.If you're ready to replace guesswork with a plan that converts, now's the moment. Get on the early bird list, claim the bonuses, and let's design a marketing system that compounds every quarter. Subscribe, share this with a creator who needs focus, and leave a quick review to help more people find the show.

Ever feel like your email list is a ghost town—no opens, no clicks, no sales? We pull back the curtain on why bloated newsletters underperform and show a lean, repeatable framework that revives attention and drives action. The shift is simple but powerful: stop teaching inside the inbox and start using email as a bridge to your best content and your most relevant offers.We walk through a clean structure you can deploy today: lead with one problem your reader cares about, promise a solution, link to a focused blog post that delivers the depth, and add a tight PS that offers the product or service that completes the fix. That click to your site is a valuable signal—your reader just raised their hand. With that intent, you can guide them through a clear path from learning to buying without overwhelming them in a wall of text or a maze of 35 links. We also talk design realities for mobile and older eyes: larger text means more swipes, so trimming copy and prioritizing one action isn't just tidy—it's essential.Consistency ties it all together. Aim for one to three short emails per week, fueled by content you already have: blog posts, podcast episodes, and videos. Each send has a job—drive to a post, surface a problem, and pair it with a matching offer. If you're prepping for a promotion, warm the list with helpful directs, then make your offer concrete with clear value and bonuses. Along the way, we highlight practical metrics that matter—click-through and product clicks—to segment interest and personalize follow-ups.Ready to wake up your list and make your content earn its keep? Join the Early Bird Waitlist!

If your feed feels loud but your Stripe is quiet, you're likely stuck in the visibility trap—lots of eyes, not enough action. We unpack a practical path to turn attention into revenue by building a clean system: content that points to a clear next step, a focused lead magnet, and an email sequence that earns trust and asks for the sale without the fluff.We walk through why a blog shouldn't be the closer—and how it can be your best salesperson when used to showcase expertise, diagnose real problems, and guide readers onto your list. From there, we outline a simple nurture arc: clarify the pain, teach one useful step, share proof that your method works, address objections, and make a direct, time-bound offer. You'll hear how our recent sprints and challenges helped creators ship assets fast—lead magnets, conversion posts, and four-email sequences—so their platforms finally support their products.We also preview our Halloween “spooky good deals”: daily discounted products in the last week of October, anchored around clear outcomes like Blogging Business Pro, which helps you structure your blog as a business asset that converts readers into subscribers and buyers. Join the early-bird waitlist and, when you purchase any featured product during the promo window, you'll get $144 in bonus tools to speed up implementation. Ready to trade noise for sales? Subscribe, share this episode with a friend who's stuck on social, and leave a quick review telling us which asset you'll build first.

Ever feel like your creative business has you constantly putting out fires instead of making meaningful progress? You're not alone. The freedom we crave as content creators often leads to business chaos when we "wing it" without structure.In this episode, I unpack why scattered approaches fail entrepreneurs and how implementing a strategic 90-day plan transforms both your business results and your quality of life. The problem isn't your creativity or work ethic—it's the lack of focused direction. When you jump from tactic to tactic without measuring impact, you burn valuable energy without gaining traction.A 90-day plan works because it provides the perfect balance between focus and flexibility. This timeline naturally aligns with business quarters while allowing you to adapt to your audience's seasonal needs. You'll experience quick wins that build momentum instead of chasing every shiny object or trend that comes along. The structure helps you prioritize what truly matters by focusing on just 1-3 core goals, creating measurable checkpoints that keep you accountable, and giving you the ability to adjust strategies without abandoning your vision.Through practical examples like growing your email list through podcast appearances and summit participation, I demonstrate how to break big goals into manageable projects and specific tasks. The result? Predictable revenue, sustainable content creation, and a positive mindset where you run your business instead of letting it run you.Ready to transform your business approach? Join my 90-Day Plan Program to get the exact system we implement at our annual Insiders Retreat. Stop the overwhelm and start seeing the progress your hard work deserves. Your future self will thank you for the clarity and momentum you're about to create.Support the show

Ever feel resistance to creating systems in your business? You're not alone. As a fellow entrepreneur who once avoided documented processes like the plague, I've discovered something transformative: the right systems don't constrain creativity—they unleash it.Many of us panic at the word "system," imagining complicated software and rigid structures. But here's the truth: a system is simply a documented routine, a step-by-step guide that transforms chaos into clarity. When you capture your workflow, everything becomes quicker, more effective, and significantly easier to replicate or delegate. This applies whether you're creating content, launching products, hosting events, or running group programs.The magic happens when these systems become second nature. Suddenly, tasks that once required intense focus become so routine you can do them while watching TV. Your first attempt at systematizing any process might feel clunky, but each iteration refines it further. My mastermind participants experience this firsthand—they quickly learn exactly what to expect in each session, creating a predictable environment where everyone comes prepared and ready to make progress.Perhaps most importantly, systems transform selling from uncomfortable to confident. When you lack a clear process for connecting potential clients with your solutions, uncertainty creeps in—and uncertainty breeds discomfort. This is precisely why I've created the "Turning Visibility Into Sales" challenge happening October 6-10. You deserve a reliable framework that helps you confidently offer your expertise to those who need it most.Ready to stop reinventing the wheel and start building momentum? Save your seat for the Turning Visibility Into Sales Challenge and discover how the right systems can finally give your business the foundation it needs to soar.

Have you ever wondered why some people seem naturally gifted at persuasion? That special ability to share perspectives without making others uncomfortable—while somehow getting them on your side?After a friend pointed out this skill in me, I realized it stemmed from years teaching challenging students in classrooms where I literally had to dodge chairs. Those experiences taught me to connect with difficult personalities and guide them toward solutions—exactly what effective selling requires.Most business owners overcomplicate sales. We think we need elaborate "nurture sequences" filled with our life stories, but that misses the point. Your potential clients aren't initially interested in your background—they care that you see their problems and have solutions. When you position yourself as the knowledgeable guide rather than the hero, sales becomes less about "selling" and more about speaking their language.This perspective shift transforms everything. You're not pushing yourself or your offers; you're offering genuine solutions. The connection you create naturally leads to conversion because you're addressing specific needs with confidence and clarity. Remember, you aren't the hero in their journey—they are. You're simply the guide helping them navigate toward success.An important realization: you won't be the right fit for everyone, and that's perfectly fine. Some people may find your teaching style, pace, or mannerisms don't resonate with them. That's valuable self-selection at work. Focus on attracting "your people" by being authentically yourself while confidently guiding them toward solutions.Ready to transform how you approach sales? Join my four-day "Turning Visibility Into Sales" challenge at jenymelrose.com/visibility-into-sales. Whether you're planning Black Friday promotions or launching new products soon, this challenge will help you connect with ideal clients and guide them toward your solutions.

Ever feel like you're pushing too hard when selling your products or services? The secret to effortless selling lies in strategic content creation. This episode reveals the four essential content pillars that transform visibility into sales without the awkward sales pitch.We dive deep into Authority Content—the educational material that positions you as the expert through teaching posts, myth-busting, and behind-the-scenes insights. You'll discover how Connection Content uses storytelling and client journeys to humanize your brand and build relatability with your audience. We also explore Problem-Aware Content, which articulates pain points so clearly that prospects immediately recognize themselves in your description, creating natural urgency. Finally, we unpack Solution Bridge Content, which showcases how your offer solves specific problems through case studies and previews, making your product or service the obvious next step.The magic happens when these four content types work together in your marketing ecosystem. Instead of feeling like a car salesman pushing for the close, you become a trusted guide leading prospects to the solution they already know they need. This confidence-building approach means your content does the heavy lifting in the sales process. You'll walk away understanding how to create content that naturally converts without making you or your audience uncomfortable.Ready to implement this framework? Join our "Four Days to Turning Visibility into Sales" challenge from October 6-10. You'll walk away with these four content pillars solidified and ready to deploy in your business. Find the link in the description and transform how you sell forever.

Ever wonder what makes business retreats so transformative compared to conferences or online courses? In this compelling conversation with Jodi Halstead, owner of Ireland Family Vacations and host of the Traveling in Ireland podcast, we uncover the magical elements that turn business retreats into catalysts for growth and renewal.Jodi shares her experience at the Insiders Retreat, describing how these intimate gatherings create what she calls "hallway conversations all the time" – those valuable, unscripted moments of connection that entrepreneurs crave. "The power of a retreat comes from being around other people who are in a similar situation," she explains. "Being around smart women who are looking to do things similar to you, who you can bounce ideas off and help with – it revives you."We explore the phenomenon of breakthrough moments that happen during retreats, which Jodi compares to witnessing an eclipse: "It's just like these lightbulbs turn on, but they're so powerful and you can see the adrenaline and the thoughts... it's like this stone rolling down a hill, it starts off slow and then all of a sudden it picks up speed and bam, it's right there." These transformational shifts happen when entrepreneurs find clarity and excitement for their business again, especially after experiencing periods of uncertainty or burnout.Perhaps most importantly, we address the hesitation many women entrepreneurs feel about attending retreats. As Jodi points out, "We're not afraid to step away from our business. We're afraid to step away from everything else because we are the plate spinner and if we're not there spinning the plates, they're going to fall." Yet with proper planning, taking this time for focused business growth isn't just possible – it's essential for breaking through to new levels of success.Ready to experience your own business breakthrough? Join us at the Insiders Retreat this November in Murrells Inlet, South Carolina, where we'll create life-changing strategies for 2026. Visit JennyMelrose.com/retreat to apply for one of our remaining spots!Support the show

Ever wonder why your social media efforts aren't translating to actual sales? The answer might surprise you. Most entrepreneurs make the critical mistake of overloading their audience with information instead of guiding them toward a clear next step. When you're busy creating reels, sharing recipes, and offering countless solutions, your potential customers become overwhelmed rather than inspired to buy.The heart of effective marketing isn't about impressing your audience or going viral—it's about conversion. Too often, we create content for our peers instead of our actual buyers. Think about it: if you're a food blogger, other food bloggers aren't coming to you for recipes; they're creating their own! Your visibility strategy needs to target people who will actually purchase what you're offering.Transformation is what sells, not information. When potential customers see how your products or services have genuinely changed the lives of people like them, they can envision the same results for themselves. This is why storytelling is so powerful—it builds trust through proof rather than promises. Whether you're planning trips to Spain or offering digital courses, sharing client success stories helps your audience understand exactly how you're different and why your solution is the answer they've been searching for.Many of my clients struggle with the sales portion of their marketing funnels. They can create content all day long but freeze when it comes to actually asking for the sale. That's why I'm hosting the "Turning Visibility Into Sales Challenge" from October 6th through 10th. We'll work together to build your confidence in selling without feeling like a used car salesman. You'll learn practical strategies to convert your audience without having to completely overhaul your existing content. Ready to transform your visibility into actual revenue? Save your seat using the link in the show notes and let's turn your audience into customers!

Ever wonder why your free content attracts an audience but your paid offers aren't selling? You're likely missing a crucial bridge in your customer journey.Most entrepreneurs start by sharing knowledge freely without strategically connecting it to paid solutions that completely solve customer problems. This creates a dangerous gap where potential buyers get lost. The key to closing this gap lies in addressing objections before asking for the sale. Your prospects need to understand why they should trust you, how your solution fits into their busy lives, and what specific results they'll achieve.Many business owners make the critical mistake of weak calls to action. Mentioning your offer on social media isn't enough - you need direct instructions telling people exactly what to do next. Take a page from food bloggers who've mastered this technique. They don't just share free recipes; they consistently direct followers to purchase comprehensive meal plans and recipe collections with clear, compelling CTAs.Perhaps the biggest misconception is about nurturing email sequences. Contrary to popular belief, effective nurturing isn't about sharing your life story or who you are. Your new subscribers don't initially care about your personal journey - they want solutions to their problems! A proper nurture sequence addresses objections, shares testimonials, answers questions, and guides prospects toward a purchase decision. When you solve someone's problem effectively, they naturally develop an affinity for your brand and become your most powerful marketing tool through word-of-mouth referrals.Ready to transform your visibility into actual sales? Join my Turning Visibility Into Sales Challenge running October 4th-6th. The link is in the show notes - save your seat today and learn how to implement these principles in your business!

Have you ever wondered why your growing social media following isn't translating to actual revenue? The hard truth about digital marketing is something many "gurus" won't tell you: visibility alone won't pay your bills.During a recent conversation with a long-time client who sold her business and is now launching a new venture, she reminded me of a fundamental principle I've always emphasized—social media is merely rented property. It's excellent for building awareness, but that awareness rarely converts directly to sales without the crucial middle steps. The biggest mistake entrepreneurs make is focusing exclusively on quick engagement metrics—likes, comments, shares—without developing a system to nurture those connections. This is precisely why you need email marketing as the bridge between visibility and sales.The conversion process requires clearly demonstrating how you solve specific problems for a well-defined audience. Many businesses create offers without properly identifying their target market's pain points or try to appeal to everyone instead of finding their "blue ocean" of ideal clients. When you understand that social media builds awareness, email nurtures relationships, and clear problem-solving drives sales, you create a sustainable marketing ecosystem. If you're struggling with this visibility-to-sales pipeline, join our upcoming Turning Visibility into Sales Challenge (October 6-10) where we'll dive deep into transforming followers into customers. Find registration details in the show notes and stop leaving money on the table with ineffective marketing strategies. Your business deserves a system that converts attention into actual revenue.

Are you frustrated by creating endless content across multiple platforms with little to show for it in actual sales? You might be suffering from what I call "spaghetti marketing" – throwing content at every wall and hoping something sticks. This approach rarely works, and understanding why can transform your business results.In this episode, I break down the three critical reasons why marketing messages fail to convert. Many entrepreneurs spread themselves too thin across platforms where their audience isn't making purchasing decisions, chase trends that don't connect to their products, or confuse potential customers by trying to solve too many problems simultaneously. The result? A confused audience, wasted time, and inevitable burnout.The solution lies in creating clarity. I walk you through how to define your core message, establish content pillars that directly connect to your offerings, and focus your efforts on platforms that actually convert for your specific audience. You'll learn why anchor content (whether YouTube videos, podcast episodes, or blog posts) combined with strategic email marketing often delivers better results than frantically posting across every social platform.Smart content repurposing is another key strategy I cover – how to maximize your reach without multiplying your workload. By analyzing your data to identify which platforms drive actual sales, not just engagement, you can create a simplified marketing approach that communicates more effectively with potential customers and guides them toward your paid offerings.Ready to transform your visibility into actual sales? Join Turning Visibility Into Sales Challenge, October challenge where we'll focus on exactly that. This four-day experience will help you take your existing visibility to the next level by converting it into income – which, let's be honest, is why we're all in business in the first place. Stop the spaghetti marketing approach and start seeing real results!Read more HERE.Support the show

Struggling to convert visibility into actual sales? The solution isn't about choosing between launch strategies or marketing tactics—it's about mastering a fundamental framework that drives all successful conversions.This episode unveils the advanced conversion framework that consistently transforms interested prospects into paying clients. We break down the three critical elements: positioning, messaging, and call to action. You'll discover why confidently establishing yourself as the industry expert for your specific audience creates the foundation for all effective sales. Learn how your messaging must directly connect with pain points using language your prospects immediately recognize as their own experience.Most importantly, we tackle the element where many entrepreneurs falter—delivering strong, confident calls to action that naturally flow from your positioning and messaging. Whether you're running live launches or evergreen funnels, this framework applies universally because it addresses the psychology behind buying decisions. I share why testimonials and success stories play a crucial role in this process, demonstrating that you've already helped others overcome similar challenges.Ready to implement this framework in your business? Join our "Turning Visibility Into Sales Challenge" running October 6-10, where we'll provide specific strategies to clarify your positioning, refine your messaging, and strengthen your calls to action. Save your seat through the link in the show notes and transform how you approach sales conversations forever.

Tired of obsessing over metrics that don't translate to actual revenue? This eye-opening episode cuts through the noise of vanity numbers to reveal what truly matters for your business growth.Social media followers, engagement rates, and reach statistics might make you feel good momentarily, but they rarely correlate directly with sales. Unless you can definitively trace how specific metrics convert to revenue, you're likely focusing on the wrong numbers. The key lies in understanding where your potential customers are in their journey when they encounter your business.Consider this: a basic guide or entry-level content might attract beginners who could take a year or more to convert to your advanced product or service. Meanwhile, creating content for people further along their journey might result in much faster conversions. Your tracking methods must reflect this reality. Using dedicated links or specific URLs for different initiatives allows you to see exactly which sources generate not just traffic, but actual customers.Your product suite should align with different stages of the customer journey. Having offerings at various price points and complexity levels serves customers wherever they enter your world. Some might start with a foundational product before upgrading to your premium offering, while others might skip straight to your high-ticket product because they're already advanced.Ready to make sense of your numbers and transform visibility into actual sales? Join our "Turning Visibility into Sales Challenge" happening October 6-10. You'll discover frameworks and strategies to focus on metrics that actually drive revenue growth, helping you stop wasting time on activities that might boost your ego but do nothing for your bank account. Check the show notes to register!

Feeling uncomfortable when someone calls you an expert? That discomfort might be the exact thing holding back your sales potential. Today's episode dives deep into the critical connection between owning your expertise and closing more sales successfully.When you're consistently providing valuable knowledge, appearing in search results for your specialty, being invited to speak at events, or fielding questions from strangers who seek your guidance—these aren't coincidences. They're clear evidence of your expert status. Yet many established business owners struggle to embrace this reality, creating a confidence gap that potential clients can sense during sales conversations.The mindset shift we explore today is transformative: as you become comfortable owning your expertise, sales naturally become easier because you develop the confident attitude that prospects would be foolish not to work with you. This isn't about developing an inflated ego but aligning your self-perception with the reality of your knowledge and experience. We discuss practical daily affirmations specifically focused on your professional expertise that serve as powerful psychological tools to gradually reshape your self-perception and sales approach.Ready to put these mindset shifts into practice alongside tactical sales strategies? Join our "Turning Visibility Into Sales" challenge running October 6-10th. We'll spend four focused days building both the confidence and practical skills needed to convert your visibility into consistent revenue. Sign up through the link in our show notes to save your seat and prepare to transform how you approach sales conversations!

Boundaries aren't just good practice—they're essential for sustainable entrepreneurship and your mental wellbeing. Productivity specialist Amber De La Garza joins us for an eye-opening conversation about why so many business owners struggle with boundaries and how this impacts everything from client relationships to family dynamics.Ever find yourself frustrated when clients text at 9 PM? Or when team members ask questions they should know the answers to? These moments of tension often signal boundary issues that, left unaddressed, lead to burnout, resentment, and diminished joy in your entrepreneurial journey. Amber walks us through the three crucial steps of boundary setting: getting clear about what you need, communicating your expectations, and—most challenging—consistently maintaining those boundaries even when tested.What makes this conversation particularly valuable is Amber's insight into why women entrepreneurs often struggle more with boundaries than their male counterparts. From people-pleasing tendencies to confidence issues and societal conditioning, we explore the psychological underpinnings of boundary difficulties and provide practical frameworks for overcoming them. She shares powerful examples from her own experience, including how teaching boundaries to her teenage son mirrored the challenges business owners face with clients and team members.The practical tools discussed, from using your calendar more effectively to leveraging systems as boundary enforcement mechanisms, offer immediate paths to reclaiming your time and energy. As Amber explains, "Boundaries are like mindset—they're not something you can check off as done in business." They require ongoing attention and refinement as your business evolves.Whether you're feeling overwhelmed by 24/7 availability expectations or simply want to create more intentional work patterns, this episode provides the guidance you need to establish healthy boundaries that serve both you and your business. Ready to take back your time and rediscover the joy of entrepreneurship? This conversation is your starting point.Support the show

Have you ever noticed yourself shrinking when it's time to promote your services or ask for the sale? You're not alone. This deeply ingrained tendency affects countless women entrepreneurs, preventing both business growth and client transformations.The roots of this behavior often trace back to childhood conditioning. Many of us were taught to stay quiet, avoid appearing pushy, and maintain excessive humility about our achievements. While I personally have no trouble telling prospects whether my program is right for them, I still find myself diminishing when receiving compliments—a different manifestation of the same pattern. My athletic background taught me painful lessons about success making others uncomfortable, from being bullied in high school hallways after making varsity teams as a freshman to dealing with jealousy throughout my career.These experiences shape how we show up in business today. The hesitation to confidently discuss our offerings means potential clients miss out on transformations they desperately need. When we fail to clearly articulate our value and confidently ask for the sale, everyone loses. It's time to recognize your worth and stand firmly behind your solutions without apology.Ready to break this pattern? Join my four-day Turning Visibility into Sales Challenge this October. We'll dive deep into creating messaging that resonates with your ideal clients, developing content that clearly demonstrates the customer journey, and building the confidence to ask for the sale effectively. Stop putting yourself in a corner—your audience deserves access to your valuable solutions! Click the link in the description to secure your spot now.

Why do so many entrepreneurs create amazing content, build an audience, and then freeze when it comes to monetization? This powerful episode tackles the guilt and discomfort that often surrounds asking for payment—especially for women business owners.Money isn't the enemy of helpfulness—it's actually the catalyst for client transformation. When you ask clients to invest financially in your solution, you're giving them the gift of commitment and accountability. Without this crucial element, most people collect information but never implement it, remaining stuck in their problems despite your best efforts to help them.The contradiction is striking: many of us willingly invest in premium podcasts, coaching, and education for ourselves, recognizing the value of expert guidance, yet hesitate to position ourselves as the paid solution for others. This reluctance doesn't just hurt your business—it actively prevents those who need your help from getting the structured support and accountability they require to succeed.You'll discover practical, non-salesy approaches to showcase your offerings naturally, including client storytelling and testimonials that help potential clients see themselves in others' journeys. These techniques bridge the gap between visibility and sales without triggering the discomfort that makes many service providers avoid monetization altogether.Are you ready to step fully into your identity as a business owner and create sustainable transformation for your clients? Join our October challenge focused specifically on turning visibility into sales. Your audience is waiting for the solution only you can provide—it's time to help them commit to their success.

Are you frustrated with having plenty of visibility but disappointing sales? The culprit might be hiding in plain sight: your messaging.When potential customers land on your sales page, they're making split-second decisions about whether your offering is relevant to their needs. If they can't immediately see themselves in your copy—if they don't recognize their problems in your words—they'll click away without purchasing, even if your solution is exactly what they need.I recently experienced this firsthand while reviewing a client's sales page. Despite having a product that generated rave reviews and powerful testimonials from existing customers, her sales were inconsistent and underwhelming. The irony? I was precisely her target customer, yet even I couldn't see myself in her sales copy. Though I understood what the product was, I couldn't connect how it solved my specific problems. This disconnect created enough friction to prevent conversion, even for someone predisposed to purchase.The most effective sales pages allow prospects to nod along, thinking, "Yes, that's exactly my problem!" This immediate recognition builds trust and makes conversion significantly more likely. When crafting your messaging, start with clearly articulated pain points that help your ideal customers self-identify. Speak their language, not industry jargon or "highfalutin terms" they don't relate to. The clarity of your messaging directly correlates with your conversion rates—the clearer you are, the more qualified prospects will convert.Many entrepreneurs focus exclusively on increasing visibility without strategically converting that attention into sales. That's why I'm hosting a four-day "Turn Visibility Into Sales" challenge this October. You'll learn the exact steps and language patterns that transform interested prospects into paying clients. As we enter Q4, mastering these conversion techniques could dramatically impact your year-end revenue. Join us and finally bridge the gap between having an audience and having customers who eagerly buy what you offer.

Are you caught in the visibility trap? You're showing up online, creating content consistently, but those efforts aren't translating into sales. This frustrating cycle happens to countless entrepreneurs who believe they need to be everywhere at once, spreading themselves thin across multiple platforms without strategic direction.The visibility trap is deceptively simple: we know we need an online presence, but instead of being intentional with our content, we try to do everything everywhere. The result? Burnout instead of bank deposits. In this episode, I break down the three critical reasons you might be stuck in this cycle: having no clear buyer journey, creating content that doesn't align with your offers, and undermining trust through inconsistency.When your audience can't see how your content connects to your products or services, they won't make the leap to purchase. Take the example of a meal planning expert who only shares viral recipes without showing how they fit into a comprehensive system. That content might get views, but it won't sell your meal planning program. Instead, create content that highlights the problems your audience faces and positions your offer as the solution.Breaking free from the visibility trap requires a strategic shift: choose just one or two social platforms where your ideal clients actively engage, create consistent "anchor content" (blog, podcast, or YouTube) that lives on your website, and ensure everything you publish connects directly to your offers. Most importantly, commit to consistency—establish a realistic content schedule and stick to it through batching and planning.Ready to transform your visibility into actual sales? Join our upcoming Visibility to Sales Challenge this October. You'll learn exactly how to create content that converts, so you can finally see the return on your content creation efforts. Stop spinning your wheels with content that goes nowhere—it's time to make your visibility count!Read more HERESupport the show

Preparing for Black Friday success requires strategic planning that starts months before the holiday shopping season begins. The key lies in aligning your visibility efforts with your offers now, rather than scrambling at the last minute when November arrives.This episode breaks down the critical customer journey from awareness to consideration to purchase, emphasizing how your September content strategy plays a pivotal role in this process. To convert effectively, you must create content that meets potential customers exactly where they are in their journey, showing them how your products or services solve their specific problems. By focusing on high-impact channels like YouTube, podcasts, and blogs (what I call "anchor content"), you create clearer pathways for audience members to join your email list – a crucial step in the sales process that's much more difficult to achieve through social media alone.Consistency is non-negotiable when building toward Black Friday success. By organizing your content around three main pillars and demonstrating how these topics directly address customer pain points, you create a logical progression that transforms visibility into meaningful connection and ultimately into sales conversion. This strategic approach, implemented throughout September and October, warms your audience for the offers you'll present during the holiday season. Ready to put this strategy into action? Join my special four-day challenge in October where we'll work step-by-step to convert your visibility content into real sales, setting you up for Black Friday success without the last-minute stress.

Are you exhausted from chasing every viral trend and social media algorithm? Your marketing shouldn't feel like throwing spaghetti at the wall. Let's get real about why so many marketing efforts fail. The problem isn't lack of effort – it's scattered messaging. When you create random content just to chase trends, you might get eyes on your content, but they're the wrong eyes. Those dance moves and funny spouse videos might rack up views, but they have nothing to do with your products or services. That's why you see Instagram accounts with thousands of followers but dismal engagement rates.The solution is refreshingly simple: focus on creating anchor content that directly connects to your offerings. Whether that's YouTube videos, podcast episodes, or blog posts, this content should address the specific problems your target audience faces. This evergreen content becomes the foundation of your marketing strategy, getting repurposed onto your website where it continues working for you long after posting. Unlike fleeting social media trends, anchor content builds a resource library that potential customers can discover at any time.Ready to simplify your marketing and start seeing real results? Choose the right channels where your audience actually spends time, create consistent content that aligns with your products, and stop wasting energy on platforms that don't serve your business goals. Join us next month for our four-day challenge to learn exactly how to turn visibility into consistent sales – perfect timing for your Black Friday planning!

Are you frustrated by growing follower counts that don't translate to growing revenue? You're not alone. In this eye-opening episode, we tackle the persistent myth that visibility automatically leads to sales – a misconception that's causing burnout and disappointment for countless entrepreneurs.We dig into why simply being seen isn't enough in today's crowded digital landscape. The hard truth is that many businesses focus obsessively on audience growth metrics while neglecting what actually drives purchasing decisions. Your content strategy must do more than attract attention; it needs to strategically guide potential customers through their decision-making journey.The key lies in understanding where your audience members are in their process. Do they recognize they have a problem? Are they comparing solutions? Or do they need education before they can consider purchasing? By creating content that addresses these different stages and aligns with your offers, you transform passive followers into engaged customers. This is the essence of the "know, like, trust" progression that turns visibility into actual revenue.If you're tired of being seen but not selling, you won't want to miss our upcoming October challenge. We'll be sharing a proven, step-by-step approach to bridge that critical gap between visibility and sales. Stop chasing follower counts and start building a strategy that converts. Keep an eye out for registration details coming soon!

Ever feel like you're spinning your wheels in business, trying everything but seeing little return? The culprit might not be your strategy—it could be a lack of consistency. Contrary to popular belief, business success rarely comes from dramatic leaps or occasional bursts of activity. The real magic happens through small, consistent actions that gradually compound into significant results. In this episode, I break down why consistency creates confidence and how this powerful connection can transform your business outcomes.I share my personal journey with consistent email marketing—how what once took hours now takes just 10 minutes weekly, while delivering stronger audience relationships and steady sales. This illustrates a crucial truth: confidence isn't something you're born with or that magically appears before taking action. Rather, it's earned through the evidence you build by consistently showing up. Every time you follow through on a commitment to your audience or yourself, you strengthen your self-trust and business foundation.Think about fitness: would you rather exercise for 20 minutes three times weekly or endure a grueling three-hour workout every two months? The same principle applies to your business. Regular, manageable actions create sustainable momentum without the burnout cycle of intense pushes followed by inaction. Plus, these consistent efforts compound over time, multiplying their impact—but only if you're tracking the right metrics to see what's actually driving sales.Ready to build consistency into your business? Join our Insiders membership where "Consistency is Queen" is our focus this month. As a podcast listener, you'll receive $20 off monthly, gaining access to three training topics monthly plus group coaching calls to provide the accountability and support you need to turn small, consistent actions into remarkable business results.Support the show

Strategic content creation isn't about volume—it's about building a clear pathway that guides your audience toward solutions. When you develop strong content pillars aligned with your products and services, everything you create serves a purpose in your marketing ecosystem.Your content pillars (or themes) should be immediately recognizable to anyone who encounters your brand. These core topics form the foundation of your marketing, ensuring your audience understands exactly what you offer and how you can help them. From these pillars, you'll create anchor content—substantial pieces that establish your expertise while strategically leading toward your offerings.Whether you start with YouTube videos, podcast episodes, or written content, converting everything into blog posts gives you searchable, owned assets you can repurpose across all marketing channels. Before creating any content, conduct keyword research based on your pillars and the customer journey stage you're targeting. Someone just discovering they have a problem searches differently than someone actively seeking solutions.This approach requires truly understanding your ideal customer. What problems do they face? Where are they in their awareness journey? What solutions will move them forward? As they progress, they often need increasing levels of support—from self-directed resources to more hands-on guidance through memberships or group programs.Stop throwing random content at the wall hoping something sticks. Instead, build a methodical content strategy where every piece connects to your business goals. When you align your content with your customer's journey, both you and your audience gain clarity—they recognize you understand their challenges, and you position yourself as the natural solution provider.Ready to transform your content strategy? Join us at Insiders Retreat where we'll help you craft a 90-day plan that aligns your content pillars with your business objectives, creating a marketing system that works like a well-oiled machine.

Ever find yourself trapped in the monotony of business routines? That's exactly where today's powerful conversation begins. We dive deep into the tension between thriving in structure while maintaining the excitement that drove you to entrepreneurship in the first place.The key revelation: behind every metric, download, and opened email stands a real person whose life you're changing. When business feels like an endless cycle of tasks, reconnecting with this impact can reignite your purpose. Rather than simply celebrating numerical achievements and immediately moving to the next goal, pausing to recognize the lives touched creates sustainable motivation that pushes you through inevitable plateaus.Many entrepreneurs experience questioning periods during summer months—that familiar urge to "burn it all down" between June and August. But September consistently transforms this energy as routines reset and audiences return online. Looking at your analytics now should reveal this pattern: increasing open rates, rising downloads, and renewed engagement. This natural business cycle reminds us that temporary lulls don't define our journey. Instead of making drastic changes during seasonal downturns, reconnect with your legacy through collaborations, referral systems, or direct audience engagement. Understanding the real people behind your metrics transforms ordinary business activities into meaningful contributions that fuel your persistence through challenges. What lives will you change today with your business?

Loneliness doesn't have to be part of your entrepreneurial journey. As someone who's built an online business, I've experienced firsthand how isolating it can be behind the screen, which is exactly why I've created spaces for genuine connection through my Insiders membership and Mastermind programs.Remember the pre-COVID conference scene? Hundreds of entrepreneurs packed into convention centers, exchanging business cards and trying to make meaningful connections in a sea of faces. While these events offered valuable networking opportunities, they often left introverts like me completely drained. I'd return home with a stack of contacts but feel physically and mentally exhausted, needing days to recover before implementing anything I'd learned. The relationships formed were valuable, but the format was overwhelming.Everything changed when I discovered smaller, intimate retreats. Instead of surface-level networking, these gatherings fostered deep connections through meaningful conversations about business challenges, family life, and personal aspirations. I left these events energized rather than depleted, with a circle of entrepreneurs who quickly became friends and remain valued connections years later. This transformative experience inspired the creation of the Insiders Retreat – a space where you'll develop a personalized 90-day customer journey plan while building relationships with fellow business owners who understand your struggles and celebrate your wins. Together, you'll question assumptions, push each other toward growth, and create accountability structures that extend far beyond the retreat itself.Ready to find your business tribe? We have a few spots remaining for entrepreneurs who want to create a strategic plan for 2026 while building relationships that will support their journey for years to come. Visit JennyMelrose.com/retreat to apply today and transform your business through the power of community.

Ever created a beautiful 90-day plan only to find it collecting dust by week three? You're not alone. The frustration of abandoned business plans is universal among entrepreneurs, but the solution may surprise you.The failure of your 90-day plan isn't about inadequate strategy or picking the wrong focus areas. The real culprit? A lack of built-in consistency. We've been conditioned to believe that more goals, more projects, and more tasks equal greater success. But this approach creates plans that are impossible to sustain. Without breaking ambitious quarterly goals into manageable daily and weekly components, overwhelm is inevitable.Most business owners rely heavily on motivation to drive execution—a dangerous trap, especially for women juggling multiple responsibilities. Motivation fluctuates based on circumstances, energy levels, and competing priorities. The solution lies in a three-part framework that transforms planning into consistent action. First, simplify by selecting only 1-3 marketing priorities using a "keep-cut-start" audit process. Second, systematize with batching and time blocking techniques that create non-negotiable workflows in your week. Third, establish support mechanisms through accountability partners, community, or coaching to keep you on track when motivation inevitably wanes.As we approach Q4—typically bringing both increased opportunity and potential overwhelm—having these systems becomes even more critical. Your 90-day plan isn't fundamentally flawed; it simply needs the foundation of consistency to transform it from an ambitious document into a lived reality. Take one marketing activity you know you can maintain, schedule it as a recurring time block in your week, and watch how this small step creates momentum toward your larger goals. Ready to finally make your 90-day plan work? Join our Insiders membership where we're building consistency step by step throughout September.Support the show

Feeling stuck in your marketing efforts despite doing all the "right" things? You're not alone. Many entrepreneurs fall into the trap of marketing on autopilot—following routines without checking if they're actually working.In this eye-opening episode, I break down why marketing audits matter and introduce the powerful Keep, Cut, Start framework that will transform how you approach your business promotion. The truth is, algorithms constantly change, and what worked yesterday might not work today. That's why being intentional rather than habitual with your marketing strategies is crucial for sustainable growth.The Keep, Cut, Start method is refreshingly straightforward yet deeply effective. First, identify what's working well—those strategies bringing in subscribers, generating engagement, or driving sales—and double down on these proven winners. Next, have the courage to cut activities draining your energy without delivering results, whether it's time-consuming social media content or lengthy newsletters with poor open rates. Finally, strategically test new approaches that align with your business goals, giving them enough time to prove their worth before fully committing.This isn't about working harder—it's about working smarter. Every marketing activity should connect directly to your 90-day plan and support your overall business objectives. Time and money are your most valuable resources, so invest them wisely by regularly auditing your marketing performance.Ready to implement this framework and create real momentum in your business? Join me for the four-day Marketing Momentum Sprint where we'll dive deeper into these strategies and create your personalized marketing plan. Register at JennyMelrose.com/marketing-momentum and transform your approach to marketing once and for all!

Struggling to make your marketing efforts pay off? You're not alone. Many business owners find themselves creating content without direction, hoping something will eventually stick. But as I often tell my clients who marvel at how easy I make marketing look – the secret isn't shortcuts. It's having a strategic plan.The problem with most marketing approaches today is the disconnection between content creation and business goals. We produce blog posts, podcasts, and videos without clearly connecting them to how our products or services solve customer problems. This leads to scattered social media posts and confusing email campaigns that fail to convert. When you create with intention, understanding where your audience is in their journey and how you can guide them toward solutions, everything changes.Strategic marketing eliminates the need for pushy sales tactics. When your content clearly demonstrates understanding of customer problems and offers straightforward solutions, people naturally want to work with you. This aligned approach – where content, social media, and email marketing work together toward a single purpose – is what separates successful marketing from frustrated efforts.Ready to transform your approach? Join our Marketing Momentum Sprint (August 25-28) where I'll guide you through creating a clear marketing plan with practical schedules and actionable steps. No more throwing content at the wall hoping for viral success. Instead, build intentional marketing that consistently delivers results. Standard and VIP options (including group coaching) are available at JennyMelrose.com/marketing-momentum. Stop spinning your wheels and start building marketing momentum that actually grows your business.

The lightning bolt of motivation we've all been waiting for? It's probably not coming. And that's actually good news.Success in business doesn't require extraordinary bursts of inspiration or superhuman discipline. Instead, it's built through something far more accessible and sustainable: momentum. Those small, consistent steps you take daily compound over time, creating unstoppable forward motion in your business—even when life inevitably interrupts your flow.This reality is especially important for women entrepreneurs juggling countless roles. As mothers, wives, daughters, friends, and business owners, expecting uninterrupted motivation is setting ourselves up for disappointment. Something will always threaten to knock us off course. The solution isn't trying harder to stay motivated; it's building systems that create momentum regardless of how we feel on any given day.Think of it like the debt snowball method but applied to your marketing strategy. Small, consistent actions create patterns that yield results even during challenging periods. A realistic schedule that accommodates your actual life (not some idealized version where you have unlimited time) becomes your foundation for growth.Ready to build this kind of sustainable momentum in your business? Join our four-day Marketing Momentum Sprint starting August 25th. You'll walk away with a customized 90-day content roadmap, a weekly schedule that works with your life, and systems to maintain momentum long after the sprint ends. Sign up at JennyMelrose.com/marketing-momentum and transform how you approach business growth!

Feeling like your summer marketing has been a half-finished puzzle? You're not alone. The seasonal chaos of vacations, kids at home, and disrupted routines leaves many entrepreneurs struggling with inconsistent content creation and unclear focus.The good news? It's not about having too little time—it's about making three specific marketing decisions that will transform your approach and eliminate that overwhelming feeling of constantly throwing spaghetti at the wall.In this episode, I break down exactly how to simplify your next 90 days of marketing by focusing on priority channels, content themes, and a realistic schedule. You'll discover why you don't need to be everywhere (just where your audience is), how to create content around themes that directly connect to your offers, and how to design a marketing schedule that actually fits your life.I share my 15 years of experience to explain why daily content creation is nearly impossible for busy entrepreneurs and offer practical alternatives like content batching that maintain consistency without burnout. We explore the critical relationship between your marketing strategy and customer journey, showing how intentional content creation guides your audience toward your solutions.Ready to move from summer chaos to fall focus? I'm hosting a 4-day Marketing Momentum sprint starting August 25th where we'll work together to create your complete 90-day marketing plan with clear priorities, realistic schedules, and systems to keep everything running smoothly. Join me and discover the peace that comes from having marketing clarity rather than constant overwhelm. Visit JennyMelrose.com/marketing-momentum to secure your spot!Support the show

Ready to stop spinning your wheels with content that goes nowhere? This episode dives deep into the critical process of auditing your content strategy to ensure everything you create actually moves the needle on your business goals.The fall season brings renewed energy and focus, but without a strategic approach, you'll waste precious time on tactics that don't deliver results. I walk you through a practical framework for evaluating six months of content performance across all your platforms—from blog posts and podcasts to emails and social media. You'll discover how to identify patterns in what's resonating with your audience and which content pillars deserve your doubled-down efforts.We tackle the uncomfortable but necessary task of eliminating low-impact activities from your workflow. Those Instagram posts that generate likes but no leads? That podcast that takes hours to produce but gets minimal downloads? It might be time to let them go. I share alternative approaches for reaching your target audience, including strategic collaborations that leverage existing communities aligned with your goals.The heart of this episode focuses on aligning your content with clear, measurable 90-day goals. Whether you're aiming to grow your email list, drive product sales, build brand awareness, or nurture your existing audience, your content should directly support these objectives. I offer practical advice for using these goals as a filter for every content idea and even suggest how to use tools like ChatGPT to generate topics that naturally connect to your offers.Take action today to audit your content, measure what matters, and create with intention. Your future self will thank you for the focused strategy that drives real results without the burnout.

The quiet before the storm offers the perfect opportunity to prepare your business for success. Rather than jumping straight into planning holiday promotions, now is the critical time to establish systems and boundaries that will carry you through the chaotic Q4 season with grace and effectiveness.Success during busy periods depends on how well you've structured your time beforehand. When was the last time you audited how long tasks actually take you? That podcast episode that once consumed two hours might now take just 30 minutes with your improved skills. Understanding these realities allows you to schedule your week strategically, batching similar tasks on designated days to maximize productivity without the mental drain of constant context-switching. Monday for client work, Tuesday for content creation, Wednesday for admin tasks—creating this rhythm now builds habits that sustain you when things get hectic.Boundaries prove equally crucial for maintaining sanity during busy seasons. Honest conversations with family members about your availability, clear work hours, and deliberate limits on social media engagement protect your mental health and energy reserves. While emergencies may occasionally require flexibility, established boundaries during normal weeks ensure disruptions don't completely derail your business. Consider shifting focus toward sustainable, owned content like blog posts, podcasts, and videos that you control completely, embedding them on your site and repurposing for email marketing. This strategy not only preserves your time but ensures you're creating content that directly addresses audience problems and guides them toward your solutions. Ready to transform your approach before the holiday rush arrives?

Summer's winding down, school bells are ringing, and something magical is happening for entrepreneurs and content creators—your audience is coming back to life! After months of summer distractions, vacations, and family commitments, your readers and potential clients suddenly have more time and renewed focus on solving the very problems you help with. This seasonal shift creates the perfect opportunity to revisit and refine your 90-day planning strategy.But be careful—there's a common planning pitfall even AI can lead you into. One of my clients recently used ChatGPT to help create her quarterly plan and ended up with sixteen separate goals! This approach practically guarantees scattered focus and disappointing results. Instead, limit yourself to three impactful, measurable goals for the next 90 days, then break each down into specific projects and tasks that genuinely move the needle toward success.The back-to-school season might also reveal that your priorities have shifted. Perhaps you've been focusing on social media brand awareness when what your business really needs is a more intuitive website experience. Think like a teacher—organize your digital presence as a learning journey that guides visitors naturally toward making decisions. Consider what information they need first, what questions arise as they learn more, and how to structure content that leads them confidently toward choosing your solutions.Ready to make the most of this audience revival? Take this moment to get fired up about your refreshed 90-day plan. Your readers are returning with new energy and challenges—make sure you're perfectly positioned to meet them with your most valuable solutions!

Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy?This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months as your audience prioritized vacations and family time. But now they're back, scrolling feeds and opening emails with purpose. This seasonal shift creates the perfect opportunity to reconnect and provide solutions.The way you communicate with your audience needs an urgent update. The "two-swipe rule" is real—if your email requires more than two thumb scrolls, you've already lost their attention. This threshold varies by age too, as older audiences often use larger text settings on their devices. Your email strategy should focus on brevity: three sentences maximum with a single, clear call-to-action directing readers to your content hub. Stop overwhelming subscribers with roundups and multiple links.Your website strategy deserves equal attention. Sending traffic directly to YouTube or podcast platforms is a missed opportunity to engage visitors with your broader ecosystem. Instead, funnel all traffic to your website where videos and audio are embedded within comprehensive blog posts. This creates a "spider web" effect, increasing the likelihood visitors will discover your services and spend more time with your brand. Remember, providing value isn't about cramming information into emails—it's about creating pathways to your valuable website content.Ready for more unfiltered entrepreneurial advice? Check out our premium podcast "Unhinged" where we deliver this type of actionable content three times weekly. Your business deserves this level of strategic clarity as we enter this pivotal season of audience reconnection and growth.Support the show

Ready to confront the uncomfortable truth about where your business hours actually go? This eye-opening episode tackles the critical practice of conducting a thorough time audit—a powerful tool that reveals which activities genuinely move your business forward and which ones secretly drain your profitability.We dive into the post-summer transition period as the perfect opportunity to analyze how you're spending your working hours. The discussion centers on the importance of tracking not just your obvious work tasks but also the sneaky time thieves like social media scrolling, endless research rabbit holes, and other forms of "productive procrastination" that feel busy but yield little return.You'll learn how to filter every business activity through two critical lenses: Does this task directly contribute to your established 90-day goals? And could someone else complete this at a lower hourly rate than what your time is worth? This combination of goal alignment and delegation potential reveals your biggest opportunities for reclaiming productive hours and focusing on high-impact work.The episode provides practical guidance for conducting your own two-day time audit, including when to schedule it, what to watch for, and how to use the results to transform your workday. Special attention is given to social media usage and research obsession—two areas where entrepreneurs consistently underestimate their time investment and overestimate the return.Ready to stop wasting hours on tasks that don't actually grow your business? Listen now, then schedule your own time audit to discover where your most valuable business asset is really going. Your future self (and your profit margins) will thank you.

Ready to streamline your content strategy? This episode tackles the essential audit you should be conducting right now to eliminate what's draining your time and focus on what truly drives results. After the summer lull, it's the perfect moment to analyze where your audience actually comes from and what content genuinely moves your business needle.We dive into the often-overlooked connection between social media and mental health in business. If platforms are causing stress without delivering returns, perhaps it's time to pivot strategies. You'll discover why stepping back from certain channels might actually benefit your bottom line rather than harm it. The pressure to maintain constant visibility across all platforms can lead to burnout and wasted hours that could be better invested elsewhere.The episode shares a brilliant Instagram strategy from Kara Chase focused on optimizing your first nine tiles—the content most visitors see immediately. By strategically pinning posts that lead to your programs and opt-ins, you can reduce the constant posting pressure while still effectively guiding potential clients to your offers. You'll also learn how to evaluate your content based on customer journey stages, ensuring you're creating value that meets people exactly where they are. Whether your audience responds best to YouTube, podcasts, or email, this episode helps you identify your most effective channels and double down on what works.

Ready to supercharge your email marketing for fall? The post-summer season brings a golden opportunity to expand your reach—but only if you've done the preparation work. Most businesses experience a natural engagement dip during summer months as subscribers prioritize vacations and family time over checking their inboxes. Rather than lamenting this seasonal pattern, smart marketers use this time strategically. The key lies in conducting a thorough six-month email list analysis: Where exactly is your growth coming from? Which lead magnets consistently perform? Are platform-specific features like the Kits creator profile driving significant sign-ups?This analytical groundwork sets the stage for what truly matters—leveraging the increased attention spans and decision-making mindset that characterizes fall. One particularly effective strategy worth exploring is the strategic list swap. However, many marketers limit themselves by seeking only perfect audience matches. The reality? Success comes from finding reasonable connections and crafting compelling narratives that bridge different interests.I've seen business coaches successfully partner with play therapists by sharing personal parenting struggles, and productivity experts collaborate with ADHD specialists through relatable stories. The magic happens in the storytelling—creating authentic connections between seemingly unrelated topics that make subscribers think, "I never considered that relationship before, but it makes perfect sense!" When executed thoughtfully, these unexpected partnerships can introduce your expertise to entirely new segments who wouldn't have found you otherwise.What email list growth patterns have you noticed in your business? Have you tried list swaps with non-obvious partners? Share your experiences or questions in the comments—I'd love to hear how you're preparing to maximize the fall attention surge!