Influencer Entrepreneurs with Jenny Melrose

Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step.Your customer's path should begin with a strategic opt-in that connects seamlessly to both your content and future products. From there, implement a tripwire product under $25 that gives them the foundational steps toward solving their problem. The real magic happens when you add strategic bump offers during checkout and upsells afterward—these seemingly small additions dramatically increase your average order value while enhancing the customer experience.Premium offerings become an easier sell once customers experience your teaching style and receive value through these initial touchpoints. Whether you're selling courses, coaching, memberships, or digital products, the principles remain the same: create a logical progression that builds trust while solving increasingly complex parts of your customer's challenge. For those just starting out, begin with a tripwire and gradually expand your product suite based on audience feedback and your own bandwidth.This episode represents the straightforward, no-fluff content style of my premium Unhinged podcast. If you're looking for actionable business strategies delivered in real-time (three episodes weekly), this is your invitation to subscribe and transform how you approach your product strategy. Stop leaving money on the table—create a complete customer journey that converts at every level.Support the show

The AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business.Phil brings a refreshing perspective as someone who wears two professional hats – running a branding agency for 14 years and working as a content creator with nearly 400 YouTube videos under his belt. His journey into content creation happened almost accidentally when a client commented on how entertaining his tutorial videos were, eventually leading to partnerships with over 100 brands, including Adobe.The heart of our discussion centers on practical AI implementation strategies that won't leave you feeling like you're racing against time. "I get irked when people say if you don't jump on the AI bandwagon now, you're going to be too late," Phil explains. "I just don't think there is a too late." This permission to approach AI at your own pace sets the tone for a conversation focused on sustainable integration rather than panic-driven adoption.We dive deep into Phil's actual workflow for using AI tools, revealing the critical missing step many entrepreneurs overlook – providing sufficient input before expecting quality output. Speaking from experience, Phil shares how this approach has allowed him to preserve his unique voice while doubling his hourly rate in some instances. His advice on navigating AI tools while protecting intellectual property and creating an "avoid words" list to prevent cringey AI-generated content offers immediate value you can implement today.Perhaps most reassuringly, Phil addresses the fear of AI replacing human jobs, citing research that shows 63% of jobs are actually complemented by AI rather than threatened by it. "I'm the conductor and I still have to conduct the symphony, but I don't have to play every instrument," he explains, perfectly capturing how AI can enhance human capabilities without diminishing our essential role in business.Ready to explore how AI can serve your business? Download Phil's guide featuring over 200 vetted AI tools for small businesses, and check out his new book "AI for Small Business" for even deeper insights into reclaiming your time while growing your business.Read more HERE.Support the show

Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness. Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate leads or sales. In episode 448, I break down the five critical stages of awareness and how to market effectively to each one.We start with the "Unaware" stage - where potential customers don't even know they have a problem. I'll show you how to create foundational content that connects with them before they've identified their needs. From there, we move to "Problem Aware," where searchable content becomes crucial for those actively looking for answers. The "Solution Aware" stage requires demonstrating how problems can be solved, while "Product Aware" introduces your specific offerings as the ideal solution.The journey culminates with the "Most Aware" stage - that critical moment where prospects know your solution exists but need that final push to purchase. You'll learn exactly what content works best at each stage, from blog posts and podcasts to emails and landing pages.What makes this framework powerful is understanding that not everyone enters your world at the same awareness level. Some are ready to buy immediately while others don't yet know they need what you offer. By creating targeted content for each stage, you'll build a comprehensive marketing strategy that guides people naturally toward becoming customers.Ready to transform your content strategy? Grab our Strategic Growth Plan to deep-dive into creating content that truly resonates with your ideal customers. Which awareness stage are you creating the most content for, and which one might you be neglecting? Share your thoughts in the comments!Read more HERE.Support the show

Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one.Ana reveals why most entrepreneurs fall into two dangerous categories—the accidental entrepreneur who stumbles into success without preparation, and the intentional but sloppy entrepreneur who plans inadequately. Both approaches create significant vulnerabilities that could destroy your business. She walks us through crafting a comprehensive business plan that satisfies legal requirements while setting you up for financial success.The LLC vs. sole proprietorship debate gets settled once and for all, with Ana providing compelling reasons why an LLC is worth every penny for the protection it offers. We explore the nuances of industry-specific licenses and permits, essential contracts every business needs (from operating agreements to NDAs), and website compliance issues that are leading to costly lawsuits against even the smallest businesses.Perhaps most valuable is Ana's expert guidance on intellectual property protection in the age of AI-generated content. She clarifies the critical differences between trademarks, copyrights, and patents, explaining exactly what entrepreneurs should prioritize based on their business model. When content theft happens, Ana shares the step-by-step approach to effectively address infringement without wasting thousands on unnecessary legal fees.Ready to protect everything you're building? Connect with Ana through the links in our show notes for a free consultation about your specific legal questions. Don't wait until a problem arises—establish your legal foundation today.Support the show

Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7?ChatGPT and other AI tools can transform your content creation process, but only when you understand how to use them effectively. Many entrepreneurs approach AI with fear, worried it might replace their unique voice or make their content feel generic. The truth? AI should be viewed as a productivity multiplier—not a replacement for your expertise.In this episode, I break down exactly how to craft effective prompts that get results, sharing the three key elements every prompt needs: specific context, clear instruction, and guidance about tone. You'll discover five powerful strategies for leveraging ChatGPT: brainstorming content ideas, creating structured outlines, generating social media posts, repurposing existing content, and building customized content plans aligned with your business goals.What sets this approach apart is the emphasis on maintaining your authentic voice. While AI can accelerate your process, your personal stories, experiences, and expertise remain irreplaceable. I share practical tips for training your AI to understand your brand voice and how to refine prompts to get exactly what you need. The goal isn't to have AI create content for you—it's to have AI help you create more content that genuinely reflects your unique value.Ready to stop fearing AI and start leveraging it as your content creation partner? Listen now and discover how to scale your content strategy without sacrificing the personal connection your audience craves. And don't forget to grab our strategic growth plan using the link in the comments—your future, more productive self will thank you!Read more HERESupport the show

Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection.Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your announcements by including customer use cases, data points that establish stakes, and powerful quotes that journalists will want to include verbatim. He also reveals why taking a thoughtful contrarian position can sometimes be your ticket to consistent media coverage when everyone else is saying the same thing.For those intimidated by media outreach, Mickey offers practical, approachable advice on building relationships with local journalists and timing your pitches for maximum impact. His strategies work for businesses at any stage—from Etsy sellers to established brands—proving that media coverage isn't about fancy websites or professional photography, but about having something genuinely interesting to share.Ready to join the 3% of businesses whose press releases actually get picked up? Grab Mickey's free Media Coverage Masterclass at eReleases.com/plan to discover the specific types of press releases that consistently generate coverage and position you as a thought leader in your industry.Support the show

Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn.Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings.We begin with the foundation: truly understanding both your product's transformation (not just features) and your ideal customer's needs. I explain how to articulate your unique value proposition in ways that resonate with your audience and distinguish you from competitors. Next, we explore how to define content goals tied to specific stages of the customer journey—awareness, education, and conversion—ensuring every piece of content serves a strategic purpose.Content pillars provide the structure for your strategy, and I demonstrate how to identify 3-5 key themes that both interest your audience and connect directly to your solutions. Platform-specific calls to action are crucial; what works on Instagram differs dramatically from effective CTAs on podcasts or blogs. I share examples of each to help you maximize conversions across all your channels.The content repurposing strategy I outline will transform how you view content creation, showing you how to create integrated ecosystems rather than isolated posts. Finally, I emphasize the importance of data analysis in refining your approach over time, ensuring continuous improvement in both engagement and sales.Ready to stop creating content that entertains but doesn't convert? Grab our Strategic Growth Plan and transform your content into your most powerful sales tool.Support the show

Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence.The solution lies in creating robust systems that carry you forward when self-doubt strikes. Whether you're hosting events, developing courses, or scaling your programs nationally, documented processes provide a reliable framework to fall back on during moments of uncertainty. By focusing on the mechanics of execution rather than questioning your qualifications, you can literally outwork imposter syndrome.We explore practical approaches to building these systems, including leveraging AI as a research assistant (not a content creator) to help develop customized checklists for your specific business tools. Learn how to document connections between platforms like Leadpages, Kit, and Podia to create seamless workflows. These standard operating procedures don't just combat imposter syndrome—they simultaneously increase your business's value and transferability, creating an asset that could eventually be sold if that aligns with your goals.Ready to silence your inner critic and build a more resilient business? Join us at the upcoming Insiders Retreat this November in Murrells Inlet, South Carolina, where we'll continue exploring high-level strategies for sustainable business growth. Space is limited, so secure your spot today!Support the show

Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms.The foundation begins with clarity. Many content creators struggle with the "multi-passionate" dilemma, resisting the focus that actually attracts their ideal audience. Amy and Jennifer explain why niching down isn't a life sentence, but rather the path to authority that allows future pivots. They share practical wisdom from supporting bloggers since 2017, emphasizing that your website remains the only digital real estate you truly own.Technical overwhelm stops many bloggers before they start. The guests break down the essential elements every blog needs: a self-hosted WordPress site, appropriate plugins, and an email marketing service that captures your audience from day one. The good news? Starting doesn't require expensive custom designs - quality themes provide everything needed for professional presentation.Content creation becomes the next hurdle. The conversation explores how burnout happens when creators attempt to produce endless original content across multiple platforms. The solution? Strategic content planning based on keyword research paired with intentional repurposing. One well-crafted blog post can generate approximately twenty pieces of content when approached systematically.Perhaps most valuable is their perspective on embracing AI as an assistant rather than replacement. Initially resistant themselves, Amy and Jennifer now leverage these tools to streamline processes, prevent burnout, and focus creative energy where it matters most. Their practical approach to technology, content planning, and audience building provides the roadmap bloggers need to transform information overload into sustainable success.Ready to move from overwhelmed to thriving? This episode delivers the clarity and confidence to build your blog with purpose.Support the show

Subscriber-only episodeEver wonder how to turn those long waiting periods into productive content creation time? As a mom spending countless hours in the car during my daughters' volleyball and dance practices, I've mastered the art of mobile content creation—transforming what would be wasted time into a powerful content multiplication system.My phone-based workflow allows me to create three major content formats (YouTube videos, podcast episodes, and blog posts) plus numerous short-form videos—all from a single recording session while sitting in my parked car. The secret lies in a strategic recording approach using two camera angles for talking head videos, with camera switches timed to outline transitions. This provides natural editing points and creates visual interest.The magic happens with just three key apps. I use CapCut for video editing, seamlessly switching between camera angles to create a polished final product. From there, I convert the video to audio using an MP4 converter app, then import it to SoundLab where I add my podcast intro. The finished podcast gets uploaded to Buzzsprout, where their AI tools (just $10/month) automatically generate transcripts, social posts, and even draft blog content. Meanwhile, I return to CapCut to finalize my YouTube version with hooks and intro segments, plus use their AI features to create multiple short-form videos from my long-form content.This approach doesn't just save time—it completely transforms how content creation fits into a busy schedule. One recording session becomes 8-12 distinct content pieces across multiple platforms, all created from my phone during time I'd otherwise spend waiting. Ready to reclaim those "dead" hours in your day for productive content creation? Try this mobile workflow and watch your content library grow exponentially while making the most of every minute.

Subscriber-only episodeEver found yourself blindsided by the same busy season year after year? You're not alone. I've dubbed May as "Maycember" because, let's be honest – it rivals December in pure chaos and demands on our time and energy.The end of the school year brings a perfect storm of field days, class trips, graduations, Mother's Day celebrations, Memorial Day weekends, and countless birthdays. What makes this particularly challenging is that these events happen every single year, yet we rarely adjust our planning or expectations accordingly. The secret to mastering these predictably unpredictable periods? Document the madness as it happens.When you're in the thick of spring break chaos or drowning in May's demands, make detailed notes in your calendar for next year. Pay special attention to moving targets like Easter that shift annually but create ripple effects throughout your spring schedule. For business owners, this awareness becomes even more critical – whether you experience seasonal traffic spikes, booking rushes, or product demand fluctuations.This principle extends beyond just May or December. Major life transitions demand space in your calendar too. Sending a child to college, planning a wedding, or welcoming a new baby requires not just your attendance but emotional bandwidth and recovery time. Building buffer zones around these significant events prevents the disappointment of missed goals and unmet expectations.Ready to master your calendar and create a strategic roadmap for your success? Join us this November in Murrells Inlet, South Carolina for the Insiders Retreat. We'll spend three full days crafting your 90-day plan that accounts for projects, tasks, and content strategy to help your business run effortlessly through 2026. Your future self will thank you for the foresight and planning!

Artificial intelligence has transformed how entrepreneurs approach content creation, but should you fully embrace it or maintain a healthy distance? This question sits at the heart of today's digital marketing landscape.I dive deep into the practical realities of using AI tools like ChatGPT in your content strategy. Rather than viewing AI as a replacement for your unique voice, I show you how to leverage it as a powerful assistant that amplifies your expertise while saving precious time and resources. The secret lies not in what AI can create, but in how you train it to understand your brand.Through my own experience of feeding ChatGPT my published book and existing content, I demonstrate how AI transforms from a generic text generator into a strategic partner that genuinely understands your business objectives. You'll discover exactly how to use AI for creating outlines, repurposing content across platforms, drafting promotional emails, and brainstorming interconnected content ideas—all while maintaining the authentic connection your audience craves.This balanced approach resolves the tension between efficiency and authenticity. By teaching AI to understand your voice rather than replace it, you can harness its time-saving benefits without sacrificing the personal touch that sets your brand apart. Whether you're a solopreneur or managing a team, this strategic implementation of AI tools will help you create more consistent, engaging content that guides your audience toward the solutions you provide.Ready to transform how you create content? Grab our strategic growth plan to develop a comprehensive approach that incorporates AI tools while staying true to your unique brand voice. The future of content creation isn't choosing between human or artificial intelligence—it's learning how they can work together to achieve your business goals.Grab your Strategic Growth Plan.Read more HERE.Support the show

Subscriber-only episodeFeeling stagnant without that familiar queasy sensation of trying something new? You're not alone. Most ambitious entrepreneurs experience that tension between craving fresh challenges and wanting a stable business model. The good news? You don't have to constantly reinvent your entire business to experience growth. This episode explores the powerful concept of strategic addition – how placing smaller "cogs" in your business machinery can tighten the entire system without requiring a complete overhaul.We dive into practical examples, like implementing a five-day challenge that naturally guides participants toward existing products rather than creating something entirely new. This approach satisfies that entrepreneurial itch for creativity while strengthening your core offerings and simplifying the customer journey. Think of it as installing a perfectly-sized connector that closes gaps in your business machinery, making the path from prospect to customer more direct and frictionless.The goal isn't working harder to crank a clunky business model – it's strategically enhancing what already works. This mindset shift from "always creating new" to "strategically improving what exists" can transform both your business results and your entrepreneurial satisfaction. If you're ready to identify which areas of your business need tightening and could use outside perspective, consider joining one of our intimate mastermind groups where 5-6 women entrepreneurs dive deep into each other's businesses. Visit JennyMontrose.com/mastermindinfo to apply and discover if this collaborative growth environment is right for you.

Subscriber-only episodeYour life changes dramatically over time, so why wouldn't your business? After working with entrepreneurs for nearly a decade, I've witnessed firsthand how personal evolution directly impacts business goals and models. The truth is, the five-year goals we enthusiastically set today reflect who we are in this moment—not who we'll become as life unfolds.This natural evolution explains why many of us find ourselves pivoting from our original business models. In my own journey, I've transitioned from creating online courses (which made perfect sense for my teaching background in 2015) to facilitating intimate mastermind groups where I now work with the same five women for 18+ months, witnessing profound transformations in both their businesses and personal lives. This shift wasn't random—it reflected my growing desire for deeper connection and impact as I myself matured and changed.As women entrepreneurs especially, our businesses cannot help but reflect our life stages. When I started my business at 35 with children ages two and five, I had vastly different priorities compared to now at 45 with older kids. That's precisely why I advocate for regular business audits—whether annually or ideally quarterly—to reassess your mission, vision, ideal audience, and service models. Give yourself permission to evolve your business alongside your personal journey. The most authentic and sustainable businesses aren't static entities but living expressions that grow as we do. Schedule that audit today and realign your business with who you've become. Your future self will thank you.

Subscriber-only episodeDiscover how artificial intelligence can revolutionize your sales copy and unlock hidden market potential. What started as simple recipe queries has evolved into a powerful business strategy that's changing how entrepreneurs connect with their audiences.I've integrated AI into virtually every aspect of my business and personal life, but its impact on sales pages has been truly transformative. By strategically training AI tools to understand your ideal audience and unique solutions, you can uncover blind spots in your messaging that might be costing you sales. Take the client I recently worked with—her emergency information product was positioned exclusively for natural disaster scenarios, overlooking countless other use cases like medical emergencies and providing peace of mind for couples where one person handles all the important information.The magic happens when you view AI not just as a content generator but as a strategic partner in refining your existing sales assets. From crafting qualifying pain points that help customers self-identify to developing powerful calls to action for email sequences, AI can elevate every touchpoint in your customer journey. Whether you're struggling with unclear subtitles, limited pain points, or stale email broadcasts, artificial intelligence can inject fresh perspectives while maintaining your authentic voice.Ready to transform your sales pages with AI? Start by feeding your AI tool detailed information about your audience and solutions, then ask it targeted questions about pain points, qualifying questions, and persuasive language. You'll be amazed at how quickly you can expand your market reach without changing your core offering. Share your AI success stories with me—I'd love to hear how you're using ChatGPT to grow your business!

Ever felt intimidated by creating YouTube content for your brand? You're not alone. In this value-packed conversation with Serena Correa, "the coach to creatives," we demolish the myths holding you back from leveraging YouTube's massive potential.Did you know YouTube had 20% more watch hours than Netflix last year? This isn't just another social platform—it's a powerful visual search engine connecting you with people actively seeking solutions. Unlike other platforms where you're limited to friends-of-friends networks, YouTube puts you in front of a global audience searching for exactly what you offer.Serena breaks down exactly what you need (and what you don't) to start creating content that converts. Forget expensive equipment and time-consuming editing—your smartphone and authentic expertise are enough to begin building your brand. We explore the three types of YouTube content you should create, how often to post without burning out, and the critical elements that make videos rank well.What truly sets this episode apart is Serena's counterintuitive approach to YouTube success. "I'd rather only have 20 people see my video and click my link than have 2,000 people see my video and never click anything." This mindset shift from vanity metrics to conversion is the game-changer most creators miss. You'll learn exactly how to optimize your thumbnails, descriptions, and content to drive subscribers to your email list and offers.Ready to stop overthinking and start building your brand on YouTube? Grab Serena's formula playbook from the link in our show notes and commit to consistency. The platform that's transforming businesses is waiting for your unique voice and expertise.Support the show

Subscriber-only episodeAre your business activities actually aligned with your goals? This crucial question sits at the heart of sustainable entrepreneurship, yet many find themselves caught in the endless cycle of following what everyone else is doing—launching podcasts, writing books, creating YouTube channels—without questioning if these strategies serve their unique vision.Before investing precious time and resources into any business initiative, ask yourself what you're truly trying to accomplish. Take book publishing, for example. While many dream of writing bestsellers that generate millions, the reality is that only about 2% of published authors ever reach that financial milestone. However, a book might perfectly serve your goals if you're seeking to establish authority, create speaking opportunities, or leave a legacy—purposes entirely different from direct profit generation. Similarly, podcasts and video content make perfect sense for entrepreneurs building speaking careers, as they showcase communication skills and expertise to potential event organizers.Success requires working backward from your vision. Define exactly what you want your business to look like in 2-5 years, then methodically identify the steps needed to get there. Remember that your definition of success might look entirely different from others in your field. Some prioritize influence while others value profitability or freedom. Your strategy must reflect your unique goals rather than following someone else's path. Take the time today to ensure every business activity genuinely moves you toward your vision, not someone else's.

Subscriber-only episodeAre your business goals gathering dust while you're caught up in daily operations? Let's face it: those ambitious 90-day plans you created back in January might need a serious refresh by mid-April. And that's completely normal.The most successful entrepreneurs understand that quarterly plans aren't set-in-stone commitments—they're living documents that evolve with your business. This episode dives into why revisiting your 90-day goals is crucial, even if you feel you've fallen behind or shifted priorities. We explore the importance of alignment between your immediate tasks and your long-term business vision, offering practical guidance on how to evaluate which projects deserve your attention and which might need to be modified or abandoned.Perhaps the most liberating insight? You don't need to wait for a specific calendar date to reset your 90-day countdown. Whether you start May 1st or tomorrow, what matters is establishing a clear framework that guides your efforts for the next three months. We discuss how implementing proper systems around your tasks can transform your planning from wishful thinking into strategic action, helping you understand exactly how long projects take so you can schedule them realistically.Whether you've been diligently following your original 90-day plan or feel you've completely derailed, this episode provides the perspective and tools you need to recalibrate. Your business deserves the clarity and direction that comes from regular strategic reviews. Listen now, then carve out time to refresh your roadmap for the next 90 days of business growth.Grab the 90 Day Plan Program

Subscriber-only episodeFacing the perpetual question of "how long should this task take me?" is something every entrepreneur struggles with. The truth? There's no one-size-fits-all answer—it genuinely depends on multiple factors unique to you and your situation. Whether you're navigating new technology, learning software, or implementing unfamiliar processes, your initial timeline estimates are likely way off.The revelation that transforms time management isn't a magic formula—it's understanding that testing a process once tells you almost nothing about how long it will typically take. You need at least three attempts at any new task before you can establish a reliable baseline. With each iteration, you'll naturally discover shortcuts, develop muscle memory, and refine your approach. What initially took three hours might eventually require only 75 minutes once you've mastered the workflow. This three-attempt rule applies universally, whether you're editing videos, creating landing pages, writing sales emails, or designing opt-ins.Documentation becomes your secret weapon in this process. Recording your screen while narrating your actions creates an invaluable resource that serves multiple purposes—from creating SOPs to eventually delegating tasks. Transform these recordings into checklists using tools like Zoom for recording and ChatGPT for organizing transcripts. The result? A systematic approach to tasks that eliminates guesswork, allows for accurate scheduling, and ultimately creates space for the high-impact work that truly grows your business. Ready to apply these principles to your sales process? Join my upcoming SmartSell Sprint where we'll refine your existing product offerings without rebuilding from scratch—focusing instead on the critical tweaks that connect with your audience and drive conversions.Join the Smart Sell Sprint.

Ready to transform your content from random posts into a strategic revenue driver? Discover the fundamental elements that make content marketing work for your business rather than drain your time and energy.Many entrepreneurs find themselves creating content that generates little engagement or results. The problem isn't your creativity or expertise—it's the lack of a cohesive strategy connecting your content to business outcomes. In this episode, I break down the critical components of effective content marketing that attracts your ideal audience and converts them into customers.We explore how to define clear goals for your content, ensuring everything you create serves a specific purpose in your business. You'll learn why it's crucial to align your content with your opt-ins and offers, creating a natural pathway for audience members to transition from consumers to customers. I also share practical advice on platform selection, emphasizing why building on "owned" rather than "rented" digital property gives you greater control and sustainability.The episode dives into content repurposing strategies that maximize your efforts, showing how one primary content piece can efficiently transform into multiple formats. You'll discover how to create an organized content calendar based on your core topic pillars, optimize for search engines, and use strategic interlinking to establish yourself as the comprehensive solution provider in your niche.In the final sections, we tackle data analysis for continuous improvement and the controversial but powerful topic of AI assistance. Learn how to use artificial intelligence as a time-saving assistant that amplifies your voice rather than replacing it.What content strategy element will you implement first? Share your plans in the comments and download our free Strategic Growth Plan to start creating content that consistently drives results.Grab your Strategic Growth Plan.Read more HERE.Support the show

Subscriber-only episodeEver feel like you're swimming upstream trying to get work done while chaos swirls around you? You're not alone. My spring break recording session from inside my bedroom closet—complete with teenagers blasting music, conducting ice bucket challenges, and demanding impromptu Starbucks runs—perfectly captures the delicate balancing act of maintaining productivity while honoring family time.The boundary dance is real. While I've communicated my work needs clearly, the reality is that teenagers don't always listen (shocking, I know). There's a constant negotiation happening: giving them freedom to enjoy their break while carving out the space I need for professional responsibilities. I could escape to a coffee shop for distraction-free work time, but I've chosen middle ground—allowing pool hangouts with friends while protecting critical focus time.What's working for me? A strategic approach to task management that differentiates between "active tasks" (requiring deep focus and quiet) and "passive tasks" (that can handle some background chaos). This morning, I protected my quiet hours for recording YouTube videos while my oldest was at a sleepover and youngest still asleep. When asked for an early pickup, I stood firm with my work boundary. Later, I switched to editing and formatting during the inevitable noise and interruptions. This approach has revolutionized my productivity during chaotic family periods.As we head toward summer break (help me now!), I'm already planning how to adapt this system—possibly doing more phone-based tasks poolside. The secret isn't eliminating chaos; it's working with it intelligently. What productivity strategies help you maintain sanity when life gets chaotic? I'd love to hear your tips!

Subscriber-only episodeAre you making the most of those small windows of time in your business day, or are they slipping through the cracks? In this revealing episode, I share a productivity breakthrough that emerged from a recent training session with my Insiders community. At the heart of this approach is a simple yet powerful distinction between "active" and "passive" tasks in your business. Active tasks—like video creation, podcast recording, or blog writing—demand your complete focus and creative energy. Passive tasks can happen through scheduling, automation, or with significantly less mental bandwidth. The magic happens when you strategically infiltrate these passive tasks during the natural downtimes that occur throughout your workday.Rather than staring at a progress bar while videos download or mindlessly scrolling during the ten minutes before your next call, you can tackle quick passive tasks that keep your productivity flowing. This isn't traditional multitasking (which can be counterproductive); instead, it's about recognizing the natural rhythm of your day and filling potential dead zones with appropriate tasks. I show you exactly how I implement this in my own business, including how I leverage AI tools like ChatGPT to make passive tasks even less energy-intensive.Whether you're a solopreneur managing all aspects of your business or leading a team, this strategic approach to task management could be the missing piece in your productivity puzzle. Give this episode a listen, then try categorizing your own tasks as active or passive. You'll be amazed at how much more you can accomplish without increasing your working hours or stress levels. And if you want to dive deeper, consider joining our Insiders community where we regularly explore strategies like these to help you work smarter, not harder.

Subscriber-only episodeAnxiety has a way of sneaking up on us, transforming from a manageable merry-go-round into something far more disorienting and suffocating. With market volatility, endless news cycles, and algorithm-driven content feeding our fears, it's no wonder many entrepreneurs find themselves trapped in an anxiety spiral that paralyzes progress.Through this deeply personal episode, I unpack the progression of anxiety and how it manifests in our business lives. Drawing from conversations with clients and my own experiences, I reveal how anxiety evolves from something we can step away from into a force that pins us against the wall. But more importantly, I offer a practical five-step framework to break free: recognizing anxiety for what it is, calming your nervous system (with reference to Dr. Lahana's strategies from our previous episode), reconnecting with your purpose, taking small but meaningful actions, and finding the right support system.What makes this approach different is the focus on your audience – remembering that they need your solutions, and if anxiety keeps you stuck, they miss out on what only you can provide. Your gifts aren't just for you; they're meant to serve others. Whether you're experiencing hormonal shifts amplifying these feelings or simply navigating uncertain times, these steps provide a path forward without minimizing the very real experience of anxiety.Ready to move past this paralyzing spiral? Check out our Insider community at the special unhinged listener rate, or book a discovery call to explore how personalized coaching might be the supportive hand you need. Your audience is waiting for what only you can offer – let's make sure anxiety doesn't stand in the way of your impact.

Ready to transform your entrepreneurial experience from constant stress to sustainable success? Dr. Lahana Vigliano reveals how your nervous system directly impacts your business decisions, creativity, and bottom line.Most business owners don't realize they're operating in a perpetual fight-or-flight state, with their bodies producing the same stress hormones whether they're missing a deadline or being chased by a tiger. This physiological state doesn't just feel uncomfortable – it actively undermines strategic thinking, leadership presence, and business growth.Dr. Lahana breaks down the surprising signs of nervous system dysregulation beyond obvious anxiety, including brain fog, digestive issues, and poor sleep quality. She offers remarkably simple techniques anyone can implement throughout their workday: deep belly breathing that signals safety to your body, humming or singing to stimulate your vagus nerve, and scheduling proper meals (because 95% of women entrepreneurs simply don't eat enough).The conversation explores how to structure your workday for optimal nervous system support – from filling your cup before logging on to creating firm boundaries around work hours and prioritizing genuine fun. These practices aren't indulgences; they're strategic investments in your business performance and sustainability.What makes this episode particularly valuable is Dr. Lahana's blend of scientific explanation and practical application. You'll walk away understanding not just what to do differently, but why these changes create such profound shifts in your entrepreneurial capabilities. Whether you're struggling with decision fatigue, creative blocks, or simply feeling overwhelmed, these nervous system regulation techniques offer an accessible path to calmer, more profitable entrepreneurship.Ready to stop the cycle of stress and start building your business from a place of nervous system regulation? This episode is your blueprint for sustainable success that feels good in your body and your business.Support the show

Subscriber-only episodeFeeling pulled in too many directions? You're not alone. Business growth often comes with the challenge of determining which tasks to keep and which to hand off—but more importantly, figuring out exactly what that delegation is worth financially.Through the lens of a real client experience from my mastermind program, I unpack the strategic framework for making smart outsourcing decisions in your business. The conversation centers around a crucial distinction that many entrepreneurs miss: the difference between activities that build brand awareness (like social media) and those that directly drive sales (like email marketing and website optimization).This distinction matters tremendously when calculating what you should pay someone to take tasks off your plate. Most business owners make the critical mistake of expecting immediate revenue returns from brand-building activities, leading to disappointment and poor investment choices. Instead, I walk you through how to properly evaluate the value equation of outsourcing—connecting each potential delegation to either time savings that can be redirected to revenue-generating activities or to direct financial returns.The social media example we explore is particularly revealing. Many entrepreneurs spend countless hours creating content without understanding the realistic timeline for returns or how algorithms impact visibility. I explain why building a following on platforms vulnerable to algorithmic changes rarely translates to direct sales without intermediary steps like email list building and nurturing.Ready to make smarter decisions about what to delegate in your business? Listen now and learn how to evaluate every potential outsourcing opportunity through the lens of time versus money—because understanding this balance might be the difference between profitable growth and unnecessary expense.

Subscriber-only episodeAre you uncomfortable promoting your own products and services? That reluctance might be costing you clients who simply don't know what you offer. Many entrepreneurs struggle with the fear of sounding "salesy" or like they're bragging when talking about their business. They know marketing is necessary but feel like a pushy used car salesman whenever they try. This podcast tackles this common dilemma head-on with a transformative perspective shift that makes promotion feel authentic and natural.The solution isn't to stop selling—it's to change how you sell. Most potential clients won't dig through your website looking for services. They need to hear about them repeatedly. But rather than focusing on yourself, redirect attention to the people you've helped. When you highlight client successes, you naturally showcase what you offer without the uncomfortable self-promotion.Through practical examples—from retreats that inspired new programs to cookbook testimonials that demonstrate expertise—this episode provides a blueprint for weaving your offerings into compelling stories. Learn to use testimonials not just as confidence boosters but as marketing gold that illustrates your impact. By creating a collection of client success stories, you'll always have authentic material to share across your content platforms.Ready to transform how you talk about your business? Listen now to discover how sharing client wins becomes your most powerful, comfortable marketing strategy. Then start gathering those testimonials and crafting stories that naturally showcase the amazing work you do!

Subscriber-only episodeEver created a product that solves a real problem, but sales are frustratingly slow? The disconnect might not be in your offer but in how you're communicating its value to your audience.Marketing is the critical bridge between your brilliant solution and the people who need it most. When sales underperform, the first place to look is your messaging. Are your sales pages speaking directly to your audience's pain points? Do your emails clearly articulate the transformation your product delivers? Too often, entrepreneurs focus on listing features rather than painting a vivid picture of how life improves after using their product. Your audience isn't buying a set of assets—they're buying a solution to their problems, a transformation they deeply desire.Your content strategy plays a crucial role in this ecosystem. Every blog post, podcast episode, or video should connect to opt-ins that ultimately lead to your product. Once someone enters your world through a free resource, a strategic email sequence should guide them toward understanding how your paid offering delivers the complete solution they seek. This isn't about sending a single announcement—it requires multiple touchpoints that reinforce your value proposition. By analyzing conversion metrics and engaging directly with your audience about their challenges, you can refine your messaging to truly resonate. Remember, great products don't sell themselves—they require positioning that speaks directly to what your audience values most. Ready to transform your product's sales potential? Join our upcoming Smart Cell Sprint where we'll work together to position your offering for the success it deserves.

Ever wondered why some businesses instantly click with audiences while others struggle to make meaningful connections? The answer often lies in something foundational yet frequently overlooked: brand values. These guiding principles form the backbone of your business identity and determine how you show up for your customers, audience, and team.In this value-packed episode, I break down exactly what brand values are and why they're critical for business growth. Unlike your brand personality (how you present yourself), your values represent the principles guiding every business decision you make. Whether emphasizing trust, loyalty, transparency, or creating a lighthearted atmosphere, these values shape how others perceive and connect with your business.Strong brand values don't just differentiate you in crowded markets—they attract loyal customers who become raving fans. They help you make strategic decisions about everything from which platforms deserve your time to how many hours you want to work. For entrepreneurs who started businesses to reclaim family time or achieve personal goals, clear values prevent mission drift and burnout.I share my own journey of building a business with a clear mission: impacting as many young girls as possible by showing them successful women-owned businesses. This vision has guided my content creation and business decisions for years. Whether you're just starting out or looking to refine your established brand, you'll discover actionable steps to define, implement, and measure your brand values across all aspects of your business.Ready to clarify your brand values and use them as a compass for business growth? Download our Strategic Growth Guide from the episode description to continue building a business with a strong foundation designed for sustainable success. Don't forget to leave a rating and share your biggest takeaway from this episode!Read more HERESupport the show

Subscriber-only episodeRemember that catchy "Hey Mickey" song from the 80s? Much like that earworm, trending social media platforms grab our attention, dominate conversations, and then fade away. In this candid reflection, I share my personal experience with Clubhouse – that audio platform I recently rediscovered forgotten on my phone – and the valuable marketing lesson it taught me.Small business owners waste precious time chasing every shiny new platform that emerges. From Clubhouse to Lemonade and countless others, we're often seduced by the promise of being early adopters and building massive followings. But here's the brutal truth – if your actual customers aren't on these platforms looking for solutions to their problems, you're simply talking into the void.Marketing effectively isn't about platform-hopping; it's about strategic presence where your audience already spends time. Every social channel should have a clear purpose: driving traffic to content with opt-in opportunities that capture email addresses. Without this intentional approach, you're building on rented land with no way to maintain relationships when platforms inevitably change or disappear. Traffic without conversion is just vanity metrics that don't pay the bills.Next time you feel tempted by a trending platform, ask yourself two critical questions: Is my audience actually there? And are they actively seeking the solutions I provide? Your marketing energy belongs where your customers are already looking for help, not where other marketers are chasing trends. Focus there, and you'll build something sustainable rather than exhausting yourself on platforms that will be forgotten faster than yesterday's viral dance.

Subscriber-only episodeEver feel like you're shouting into the void with your marketing efforts? This candid conversation cuts through the noise to address a fundamental question: Is your marketing actually reaching the people it's meant to reach?Drawing from personal experience navigating family health challenges, we explore the crucial decisions business owners face when life throws curveballs. When you're in "mom mode" or crisis management, certain marketing activities inevitably slide to the back burner. But which ones can you afford to pause, and which require your consistent presence?The truth is surprisingly liberating: not all platforms deserve equal attention. We dive deep into identifying which marketing channels truly matter for your specific audience. Rather than stretching yourself thin across every social platform, discover how to prioritize content delivery methods that don't require your real-time presence—podcasts, YouTube, blogs, email—where you can create in advance and maintain consistency even during personal challenges.Most importantly, this episode offers practical guidance on setting healthy boundaries around what you share publicly. Some experiences can only be discussed once they've "scabbed over," not while wounds are still raw. By understanding where your audience actually consumes your content and focusing your energy there, you'll create more impact with less exhaustion. Ready to build a marketing strategy that works even when life gets messy? Listen now, and don't forget to apply for our upcoming Insiders Retreat in South Carolina this November!

Subscriber-only episodeWhat does success really mean to you? Beyond the flashy headlines about seven-figure businesses and scaling rapidly, there's a more personal question that deserves your attention: Why did you start this business in the first place?This episode challenges you to pause and reconnect with your authentic motivations. We're constantly bombarded with messages about growth and hitting financial milestones, but rarely encouraged to question whether these goals align with our desired lifestyle. Do you actually want to manage a team of people? Are you seeking the freedom to work just 10-20 hours weekly and take spontaneous vacations? Perhaps your business began as a passion project that gave you purpose, not necessarily a path to wealth.Your definition of success might look dramatically different from the standardized versions we see on social media. For some, success means generating enough supplemental income for family experiences. For others, it's about creating impact and helping those who are struggling. And importantly, your answer today might evolve as your family circumstances and priorities change over time. The key is regular reflection to ensure your business serves your life vision—not the other way around.Ready to align your business with your authentic goals? I'm hosting an Insiders Retreat this November in South Carolina where we'll create personalized 90-day plans for 2026. This immersive experience will help you bridge the gap between your business strategy and your true definition of success. Take this opportunity to ensure your entrepreneurial journey leads to a destination that genuinely fulfills you.Apply for Insiders Retreat

Maya Ellis joins Jenny Melrose to reveal the essential framework for building a powerful personal brand that converts followers into customers. If you've ever wondered why some entrepreneurs seem to effortlessly attract clients while others struggle despite creating mountains of content, this episode holds your answer.At the heart of Maya's approach is a profound truth: "People want to buy from people." She explains how the rise of social media and influencer marketing has fundamentally changed how businesses connect with customers, making personal branding more valuable than traditional corporate approaches. The human element builds trust—something that's amplified when audiences can see behind-the-scenes glimpses of your authentic life.What sets this conversation apart is Maya's practical three-pillar content strategy that transforms random posting into strategic brand building. She outlines exactly how to create content that builds trust, generates leads, and drives sales. "If your content is not tied to a sales strategy, you're only going to have so much impact," Maya explains, challenging listeners to stop viewing selling as something negative and start seeing it as creating opportunities for others to achieve better results.For entrepreneurs struggling to compete with larger brands, Maya offers unexpected but powerful advice: focus on relationship-building and exceptional customer service. The ability to provide personalized attention creates an experience that larger brands often struggle to match as they scale. This approach not only satisfies current clients but generates the referrals that fuel sustainable growth.The conversation takes a fascinating turn when discussing AI's role in brand building. Rather than fearing technology will replace authentic connection, Maya reframes AI as a tool that "magnifies who you already are"—making you more efficient at what you're already doing well but never replacing the human essence of your brand.Ready to build a brand that genuinely connects with your ideal clients and converts that connection into sales? Download Maya's brand-building checklist and see how much you can transform your online presence in just 30 days. Don't miss this episode packed with actionable strategies to grow your influence and your income.Read more HERE.Support the show

Subscriber-only episodeSuccess in business begins with taking care of yourself. Drawing from years of mastermind facilitation, I've noticed a clear pattern: entrepreneurs who prioritize self-care consistently outperform those who sacrifice their wellbeing for their business.Today, I'm sharing three powerful self-care strategies that form the foundation of sustainable business growth. First, get active—whether through morning workouts, walks in nature, or any movement that gives your brain space to reset. I share my personal routine of early morning weight training and how establishing clear boundaries around this time has transformed my productivity and mindset.The second strategy focuses on intentional breathing techniques to manage stress and regulate your nervous system. From box breathing to the surprisingly effective practice of "blowing raspberries" before recording content (yes, really!), these simple tools help you stay centered when business challenges arise. Learning to calm your nervous system prevents the fight-or-flight response that clouds judgment and depletes energy.Finally, I emphasize the vital importance of cultivating meaningful female friendships. Every entrepreneur needs supportive women who understand both business challenges and personal life stages—from raising children to navigating hormonal changes. These connections provide crucial sounding boards and prevent the isolation that often accompanies entrepreneurship.Start implementing these practices weekly until they become natural habits. Your business deserves the best version of you—centered, supported, and physically well. Ready to take your business strategy further? Applications for our exclusive Insiders Retreat are open now, where we'll create personalized 90-day plans in an intimate, supportive setting. Don't wait—spaces are filling quickly!

Subscriber-only episodeEver wondered where your workday really goes? That nagging feeling that time is slipping away despite your busy schedule might be more than just a feeling. Through a revealing time audit using tracking software, I discovered the uncomfortable truth about my productivity—I wasn't nearly as focused as I thought. The data showed hours disappearing into social media scrolling, aimless email checking, and other digital distractions that masqueraded as work. This reality check became the catalyst for transforming my entire approach to time management and business productivity.Taking a cue from my teaching background, I developed a structured block scheduling system that revolutionized my workday. By assigning specific tasks to designated time periods—just like a school timetable with classes, breaks, and transitions—I created a framework that eliminated decision fatigue and minimized task-switching. More importantly, I learned to match high-value activities with my peak energy periods, scheduling creative work when my mind is sharpest and administrative tasks when precision matters most.The results speak for themselves. This methodical approach to time management hasn't just improved my productivity—it's given me the clarity and consistency needed to achieve meaningful business goals. I challenge you to examine your own time habits through a similar audit. What patterns might you discover? How could strategic scheduling transform your results? Whether you're struggling with consistency or looking to accelerate your growth, understanding where your time truly goes is the first step toward reclaiming control of your business and your life.

Subscriber-only episodeThe paradox of entrepreneurship often lies in the tension between embracing business evolution while craving personal stability. In this candid episode, I reveal my deep aversion to personal change – from my husband rearranging furniture to shifts in my children's behaviors – while simultaneously thriving in the constantly evolving landscape of digital business.This contradiction highlights a crucial insight for entrepreneurs: while we cannot control external changes in algorithms, platforms, or technologies, we absolutely can create internal systems that provide stability amidst chaos. My success in producing hundreds of podcast episodes across multiple shows isn't accidental – it stems from deliberately constructed consistency, carefully designed processes, and a commitment to scheduled creation that withstands the turbulence of industry shifts.The secret to navigating change without becoming overwhelmed lies in quarterly planning. By establishing 90-day goals that inform your projects, tasks, and daily schedule, you create a framework that allows for both consistency and adaptation. This approach provides the perfect balance – structured enough to maintain momentum, yet flexible enough for regular review and adjustment as market conditions evolve. Ready to transform how you handle business change while maintaining your sanity? Join us at the Insiders Retreat this November in South Carolina, where we'll build your personalized 90-day plan for making 2024 your most consistent, adaptable, and successful year yet. Apply today to secure your spot!

Ever feel like you're crafting podcast content to please algorithms rather than genuinely connecting with your most dedicated listeners? You're not alone. The growing trend of private podcasting is revolutionizing how creators engage with their audiences, and it might be the missing piece in your content strategy.Private podcasts offer what public feeds often can't—a space for raw, unfiltered conversations without the pressure of search optimization or mass appeal. As I share in this episode, my private podcast "Unhinged" lets me deliver quick-hit, actionable content three times weekly to subscribers who've raised their hands as my most engaged community members. There's no elaborate production, no overthinking the perfect hook—just valuable insights delivered directly to people who've already demonstrated their interest in my work.The business model makes incredible sense for established creators. For just $5 monthly, my subscribers receive approximately 12 premium episodes packed with strategies they can implement immediately. But the real magic happens beyond the modest subscription revenue—these premium listeners are predominantly existing clients, email subscribers, and students who represent my ideal audience for higher-ticket offerings. My private podcast essentially serves as a trust-building pathway toward events like my Insiders Retreat, creating a natural progression for followers to become clients. And technically? It's surprisingly simple to implement with most podcast hosting platforms.Ready to explore how a private podcast could transform your relationship with your audience? Listen now to discover exactly how I've structured my premium content, why my most dedicated followers love it, and how you might adapt this approach to your own business model. If you're intrigued by what you hear, you can always reach out via Instagram (@Jenny_Melrose) with questions—I'd love to help you imagine the possibilities for your own premium podcast strategy.Subscribe to Unhinged!Support the show

Subscriber-only episodeAs March progresses and Q1 draws to a close, it's the perfect moment to honestly assess your 90-day goals and recalibrate for success. Some of you are sailing smoothly past your targets, while others are wondering how those carefully crafted January goals vanished amid unexpected surgeries, family obligations, or sudden business opportunities.This critical juncture isn't about self-criticism – it's about learning and adapting. Take a hard look at your Q1 data: Which strategies delivered results? Did you allocate sufficient time for key objectives? Were there tasks that consumed far more hours than anticipated? Most importantly, did you succumb to "shiny object syndrome," constantly adding new projects that derailed your original priorities?My own business journey showcases the power of strategic pivoting. Though I began 2023 focused on podcast growth, I've since committed to YouTube for the next six months. This wasn't an impulsive change but a calculated response to evolving market signals. Grab your 90 Day Plan.Apply for Insiders Retreat!

Subscriber-only episodeReady to future-proof your business? The secret might be simpler than you think. While many entrepreneurs focus on using AI internally, the real opportunity lies in teaching your customers how to leverage AI alongside your products and services.Your audience is already using AI tools daily - my teenage daughters have ChatGPT on their phones and turn to it constantly. By acknowledging this reality and embracing it, you position your offerings as modern, efficient, and uniquely valuable. Whether you sell courses, memberships, workbooks, or coaching services, providing tailored AI prompts for specific activities creates an immediate competitive advantage.Consider the possibilities: a play therapist offering prompts to help parents generate thoughtful conversation starters for their children, a productivity coach providing AI templates to streamline client workflows, or as I've recently done with my Pitch Perfect Pro program, creating a comprehensive AI guide that eliminates tedious brand research. These additions transform good products into exceptional ones by respecting your customers' time while still delivering your unique expertise.The businesses that recognize AI as a complement rather than a threat will pull ahead in 2024. By incorporating AI guidance into your existing ecosystem, you're not replacing your value - you're amplifying it. Your customers get better results faster, and your products stand distinctly apart in the marketplace. What AI prompts could you create today to enhance your offerings?

Subscriber-only episodeFifteen years into my online journey, I found myself at a surprising crossroads: feeling like a complete beginner. After avoiding YouTube for over a decade, I finally committed to six months of consistent video creation—only to discover the very thing that intimidated me most was surprisingly simple.The irony wasn't lost on me when my 11-year-old casually introduced me to CapCut, showing me how easily I could edit videos right from my phone. All those years of resistance melted away in minutes. This experience highlighted a powerful truth about content creation: our biggest obstacles often exist primarily in our minds. What seems insurmountable before we begin often proves quite manageable once we take that first step.My current challenge lies in balancing content production with ongoing education. The digital landscape overflows with strategies, tips, and tactics—but consuming information can't replace the lessons gained through doing. That's why I've embraced "failure is feedback" as my guiding principle. Each underperforming video provides valuable data, directing my next attempt. Rather than waiting for perfect knowledge, I'm learning through consistent action, refining my approach with every upload. Whether you're new to content creation or a veteran facing an unfamiliar platform, remember that growth comes through practice, not perfect preparation. What area have you been hesitating to explore? Perhaps it's time to discover that, like me, what you've been avoiding might be simpler than you imagined.

What happens when you decide to chase a dream despite overwhelming self-doubt? Melanie O'Reilly-Ralictors faced this exact question when planning her first-ever motherhood summit. Her powerful story demonstrates that courage isn't the absence of fear—it's moving forward despite it.Melanie, founder of Mostly Under Control, describes herself as "not a risk-taker at all," yet found herself planning an ambitious in-person event for mothers seeking deeper connection. With a background in early childhood education and having pivoted her business multiple times as her family grew (including the surprise of twins!), she realized her expertise could create something truly meaningful for women beyond standard parenting advice.The journey wasn't smooth. Fears of financial loss, disappointing speakers, poor attendance, and potential embarrassment plagued her planning process. What pushed her through? A combination of mindset shifts, unwavering support from her husband, business coaching, and a simple yet powerful mantra: "Even Amazon started in someone's garage." This perspective transformed her thinking from "I've only sold four tickets" to "I've already sold four tickets!"Most valuable is Melanie's practical advice for anyone contemplating their own leap of faith. She emphasizes surrounding yourself with the right people—those who see possibilities rather than obstacles. Her strategy of finding different types of supporters (cheerleaders, challengers, and implementers) creates a balanced network that propels you forward. As she discovered, "Nobody really knows what they're doing" in business—we're all figuring it out as we go.Ready to take your own leap? Join Insiders with a special 40% discount to access weekly trainings and monthly coaching calls that provide both accountability and practical strategies for growing your online business. Read more HERE.Support the show

Subscriber-only episodeFailure hits us all differently. For some, it's a client rejection. For others, a partnership dissolving. But what about when our own bodies become the source of our frustration? This raw, vulnerable exploration delves into my personal kryptonite - physical pain. When my hip gives out (yes, like an 80-year-old's might), it doesn't just hurt physically. It completely derails my mental state, throwing me into a spiral that feels worse than business failures or family conflicts. Why? Because I've wired myself to depend on daily movement for mental balance and clarity.During my recent weekend breakdown, I realized something profound: we need personalized safeguards against our unique triggers. When something knocks us down - whether physical limitations, disappointing sales figures, or critical feedback - having a predetermined healthy response strategy changes everything. Instead of reaching for chocolate caramels (guilty as charged) or spiraling into self-pity, we can redirect that energy toward productive tasks that help us regain our footing.What throws you off balance? More importantly, what will you do when it happens? Take time today to identify your triggers and document specific, healthy responses that will keep you moving forward. Your future self will thank you when you're able to bounce back faster from those inevitable falls. Write it down, refer to it often, and transform your relationship with adversity.

Subscriber-only episodeAre you missing a massive opportunity to connect with your audience? The digital landscape has shifted dramatically, and the methods we once relied on to build trust with our followers simply don't work as efficiently anymore. That's why I'm focusing intensely on video content—it's become an essential tool for accelerating relationships with your audience.The 7-11-4 rule has become my north star: we must find faster ways to get in front of people and speed up their understanding of who we are. Trust doesn't develop as organically as it once did, which means we need to strategically create content that builds connection more efficiently. Video, particularly on platforms like YouTube (which now surpasses Netflix in viewership), provides the perfect medium for this accelerated relationship-building.While many creators have started automatically feeding their podcasts to YouTube, they're missing a crucial distinction: YouTube users aren't podcast listeners. They come to the platform seeking visual engagement, not just audio with static artwork. If you're serious about leveraging YouTube to grow your audience and business, you need to show your face. When viewers can see you educating them and speaking directly to them, they develop trust significantly faster than through audio alone. After years of procrastination, I've finally committed to consistent YouTube content creation, and I've discovered it's not nearly as complicated as I imagined. I challenge you to join me in this commitment—search for Jenny Melrose on YouTube to see how I'm approaching it, and then create your own video strategy to transform your audience connections.Subscribe to Jenny's YouTube.

Subscriber-only episodeStruggling with SEO after recent algorithm updates? You're not alone. While many content creators are frantically rebuilding sites from scratch, my successful clients are thriving using a much simpler approach: strategic content organization.This episode breaks down how to transform your content pillars into powerful SEO assets through proper site architecture. Rather than chasing trendy tactics, I explain why comprehensive category pages that function as cornerstone content consistently outperform disconnected articles. Using practical examples—from budgeting tips to pasta recipes—I demonstrate how to structure your site so Google recognizes you as the authoritative resource in your niche.The secret lies in creating category pages that serve as complete resources for specific topics, with logical subcategories that help users navigate your expertise. Instead of publishing isolated "top 10" roundup posts, you'll learn how to build interconnected content ecosystems that signal to search engines you're providing thorough answers. This approach not only improves rankings but genuinely enhances user experience by making information more accessible.This strategy extends beyond websites to platforms like YouTube, where creating interlinked video series addressing different aspects of your core topics can dramatically increase visibility and engagement. Whether you're a blogger, course creator, or digital entrepreneur, organizing your content around well-defined pillars will help you weather algorithm changes while building sustainable traffic. Ready to implement this approach? Consider joining our Insiders Retreat where we'll help you create effective 90-day content plans for the coming year.Apply for Insiders Retreat.

Uncover the secrets to effective personal branding in this engaging episode. We explore the critical importance of developing a unique personal branding story that not only communicates who you are but also resonates deeply with your audience. By focusing on the three essential elements of connection, authenticity, and impact, this episode equips you with the tools you need to differentiate yourself in a crowded market. Throughout our conversation, we dissect the common pitfalls that many face when crafting their branding narratives and provide strategies on how to avoid them. From identifying your core message to sharing your story on various platforms like social media and your website, we guide you step-by-step in presenting your authentic self. Moreover, we emphasize the need for consistency in your messaging across all channels, ensuring that your brand identity is coherent and recognizable. Whether you're speaking publicly or engaging with clients one-on-one, your personal brand story can make a significant impact. Join us as we invite you to reflect on your unique journey and learn to articulate it effectively, turning challenges into opportunities for connection and growth. Tune in, and let's embark on this branding journey together!Grab your Strategic Growth Plan!Support the show

Subscriber-only episodeReady to elevate your presence in a crowded digital space? This episode dives into the transformative role of video and audio as essential tools for connection and trust-building with your audience. As technology rapidly evolves, remaining stagnant can hinder not only personal growth but also business success. Our host challenges listeners to break through common insecurities about presenting themselves on camera, emphasizing that the tools to engage authentically are at your fingertips.Throughout the discussion, you'll hear about the potency of video content as an instrument for fostering genuine relationships. With skepticism about artificial intelligence on the rise, the need for authentic human connection grows stronger. We explore practical strategies for getting started, dispelling common myths surrounding technology's complexity, and encouraging everyone to make the leap. By providing relatable insights and actionable advice, this episode aims to inspire you to step into the spotlight and create a lasting connection with your audience. Don't miss out on this essential conversation about embracing video for growth. Tune in now, and take the first step toward engaging directly with your audience through video and audio! Subscribe, share, and leave a review to stay connected with more insights.

Subscriber-only episodeAre you ready to elevate your business in 2025? This episode focuses on the transformative power of embracing new technologies, particularly in the realm of content creation. We highlight personal stories that chronicle overcoming the fear of failure when tackling unfamiliar skills. From sharing insights about the editing progress using tools like CapCut to outlining effective strategies like the “7-11-4 rule,” we leave no stone unturned as we explore how to engage audiences through video content.Throughout our discussion, we emphasize the necessity of lifelong learning and adapting to the constantly changing digital landscape. You'll hear about my own journey of committing to YouTube content during the month of March. Realizing the ease of editing and content creation opens up new possibilities for connecting with audiences and building a stronger sales funnel. This episode is not just about imparting knowledge but serves as a call to action for listeners to commit to new challenges and to continuously seek growth within their businesses. Join us on this exciting adventure! Don't forget to connect on social media, subscribe, and share your own experiences with content creation!Join Insiders at 40% off!

Subscriber-only episodeBuilding genuine connections with your audience has never been more challenging due to the chaos of the modern content landscape. This episode dives deep into the evolution of how people consume media, driven by the rise of platforms like TikTok, Instagram, and YouTube Shorts. We unpack the staggering reality that audiences now need to interact with your content an astonishing 15 times before they feel compelled to act. What does this mean for you as a creator or marketer? We explore the significance of trust in this new norm and why simply presenting your message isn't enough anymore. With listeners consuming as much as 7 hours of multi-platform content daily, we emphasize the need to diversify your content strategies while maintaining a human touch. Personal branding takes center stage here. Sharing authentic stories and developing that personal identity can effectively boost your connection with potential customers.As we dissect these themes, we also welcome you to consider attending the Insiders Retreat—a unique opportunity to refine your marketing strategies with collective wisdom and insights. Want to ensure your content resonates amidst all the noise? Listen to the episode for invaluable strategies and engage with us by sharing your thoughts!Apply for Insiders Retreat!

Unlock the secrets to building undeniable brand authority as we sit down with the phenomenal digital creator, Shaunda Necole. Known for her expertise in Southern soul food and the vibrant world of Las Vegas travel, Shaunda shares her decade-long journey and imparts invaluable wisdom on establishing yourself as an industry leader. We promise you'll walk away with actionable strategies that could transform your business approach, from the power of niching down to the art of storytelling. Shaunda challenges the norms, encouraging you to embrace the title of 'expert' through lived experiences and a commitment to continuous learning, no formal qualifications required. Take a closer look at what it means to wield online authority through the powerful tools of SEO and thought leadership. We delve into crafting content that not only pleases Google's algorithm but also resonates with your audience, enhancing both your visibility and credibility. Shaunda sheds light on the evolving importance of the 'About' section of your website and how it can establish trust by meeting Google's E-A-T standards. This episode is packed with insights into how sharing personal narratives can elevate your content, showcasing you as a genuine thought leader and not just another voice in the crowd. Whether you're a seasoned creator or just starting out, these lessons in brand authority are not to be missed.Read more HERE.Grab Your Strategic Growth PlannerSupport the show

Subscriber-only episodeIn today's episode, we venture into the tumultuous emotional landscape of entrepreneurship, particularly for female business owners. The feeling of wanting to "tear it all down" when overwhelmed is addressed, illustrating how chaos in our personal lives can spill over into our professional pursuits. As we navigate these feelings, we uncover a transformative perspective: acknowledging the ripple effects of the work we do can significantly shift our mindset.Through the example of Kate Walker, we explore how one supervised person can influence many others, creating a profound impact that extends far beyond what we initially perceive. Listeners are encouraged to evaluate their commitments, focusing not just on balancing tasks but on understanding which responsibilities invigorate them. By reminding ourselves of our value and the changes we've inspired in others, we can combat feelings of inadequacy and doubt.As we look ahead to 2026, we invite our audience to think about their future plans and the strategies that will propel them forward. Join us at the Insiders Retreat, designed to help you develop actionable plans for your business. This episode is packed with insights that you won't want to miss! Remember, every small contribution matters in the larger tapestry of impact. Subscribe, leave a review, and share your thoughts as we continue on this journey together.Apply for Insiders Retreat!

Subscriber-only episodeAre you ready to supercharge your business growth through innovative partnerships? This episode dives deep into collaborative strategies that can significantly enhance your email list and broaden your audience reach. We explore how leveraging partnerships within your niche can lead to mutual benefits, allowing you to sell multiple offerings rather than just one. Through actionable insights and examples, we highlight how doing list swaps with like-minded businesses can provide a win-win for everyone involved. Our conversation encourages listeners to identify unique opportunities within their industries, whether it's bulk selling courses or enhancing existing programs with your products. Don't miss the chance to learn about how these strategies can transform your approach to marketing and business relationships! We'll also share details about the Insiders Retreat, where business owners can gather to strategize for an impactful year. Join us and discover collaboration techniques that offer longevity and profitability for your business.Feel free to subscribe, share, or leave a review, and let's grow together!Apply for Insiders Retreat!

Subscriber-only episodeUnlocking the full potential of AI is no longer optional—it's essential for those looking to stay ahead in the business landscape. This episode dives deep into why ignoring AI equates to missing huge opportunities. Imagine transforming your daily operations from tedious manual tasks into smooth, efficient processes through the power of AI tools like ChatGPT and Gemini. These technologies not only simplify collaboration but also ensure you connect meaningfully with potential partners.Throughout the episode, we share practical applications of AI in your business, showcasing how it can be used to enhance outreach and engagement. From generating tailored email pitches to suggesting industry conference opportunities, we illustrate real-world scenarios where AI can become a valuable assistant. You'll learn how to effortlessly research industry opportunities and optimize your efforts by thinking smarter, not harder.A highlight of our discussion revolves around the Insiders Retreat happening in November 2025. This unique event offers a perfect platform for entrepreneurs to network, grow, and hold each other accountable in achieving business goals. If you're ready to elevate your business strategy and form lasting connections, we encourage you to apply for a spot.Don't miss out on the chance to redefine your business with AI—tune in to explore these insights and take actionable steps towards smarter business practices! Subscribe, share, and leave a review to help us keep bringing you valuable content.Apply for Insiders Retreat!