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Amanda is a producer, film-maker, branding expert and sought-after public speaker, sharing her “Do Well By Doing Good” philosophy on stages around the country. She demonstrates how both companies and individuals can make a meaningful and positive difference in people's lives, while fostering their own success in the process. She believes that companies must not only identify their brand purpose, but put that purpose into action. Through her work, Amanda has defined what it looks like for brands to truly act “as publishers”creating movements through their content strategy. In her most recent demonstration of this,Amanda was the Chief Brand Officer of Deluxe where the brand challenge was to reach small businesses. The solution? She created, produced and hosted their Emmy-nominated series“Small Business Revolution,” which streamed on Hulu and was named among Inc. Magazine's top shows for entrepreneurs. Through this inspirational reality show, Amanda was able to prove the model of authentic content stretching a brand's spend by achieving 12x the reach through this series over traditional paid media. The program accumulated over 13 Billion impressions, 6,000+ earned media articles and 20 million content views (and counting). Not to mention - this work changed lives, families, small businesses and communities across the country.Amanda is a nationally renowned brand expert, Forbes contributor, and frequent on-camera personality for national news outlets and celebrity interviews, ranging from LL Cool J to Peyton Manning. She has appeared on CNBC's “Cleveland Hustles,” in addition to hosting the online “Small Talks” series that features successful entrepreneurs across the country.That's all while charting an acclaimed career that spans groundbreaking campaigns for brands like BMW, Reebok andSony, in addition to her role as an inspiring female executive at Fortune 500 and Fortune 1000 companies, such as UnitedHealth Group, Allianz, General Mills, and Deluxe. Amanda's current and former board service includes the Children's CancerResearch Fund, Make-A-Wish, the Children's Theatre Company, the Ordway Performing Arts Center, Ad Council, ANA (Association of National Advertisers) and the Women's Business Development Center. She also passionately volunteers for causes such as Special Olympics, Feed My Starving Children, Habitat for Humanity and more. She lives in Minneapolis with her husband (who happens to be her best friend), her daughter (who is a small but mighty force of nature) and their puppy(who is, of course, adorable). Engage with Amanda: Instagram: https://www.instagram.com/amandakbrinkman/ LinkedIn: https://www.linkedin.com/in/amandakbrinkman/ Facebook: https://www.facebook.com/amandakbrinkman Website: https://amandakbrinkman.com/ Connect with Ginny: Instagram: https://www.instagram.com/ginnypriem/ LinkedIn: https://www.linkedin.com/in/ginny-priem-8a87248/ Facebook: https://www.facebook.com/Ginnypriem Website: https://www.ginnypriem.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/ginny-priem/message
Bonin Bough's first flare of marketing genius came at the age of 12, when the executive who would later set the pace for big brands entering online and social channels, launched a magazine in the NYC Public Schools. In college, the physics major built websites for brands, and one millennium-era internet party later, he joked, the vodka fountain and shrimp boat steered him into a marketing career. Bonin built internet practices at two global PR firms, then became the client and a prodder of global CPG companies, like PepsiCo, Mondelez and Kraft, to be digital innovators. You might recall him from the CNBC show, Cleveland Hustles, with LeBron James. And, as Founder of Lockstep Ventures he tackles systemic issues by helping Black founders create scalable businesses that also support their communities. Ventures, which tackles systemic issues by helping Black founders create scalable businesses that also support their communities. In this episode you'll learn: Pack the pipeline, because the ingrained corporate response is to kill what is new, but they can't kill it all. Babe Ruth called his shots, name your next win, because external pressure will help make it happen. “Marketers are like roaches”, they'll infiltrate what you thought was a safe space. Jump in early, ride the bull, first runners have a better shot at winning. To learn something new, walk the outer trade-show booths on closing day, talk to everyone at the mixer. Thank you, Bonin, for joining me. Give it a listen, and fast forward your marketing mind in about 20 minutes.Presented by Mekanism
What Really Matters - Powered by Weatherhead School of Management
On the latest episode of “What Really Matters,” Weatherhead MBA student Connor Reider and Director of Admissions Steve Scheidt sit down with Kumar Arora, entrepreneur, investor and consultant behind many brands across diverse industries. An ambassador of his hometown, the Cleveland native was featured in LeBron James' CNBC business reality TV show “Cleveland Hustles” and talks about entrepreneurship growth in northeast Ohio. In sharing what really matters, Kumar discusses the value of big ideas, emphasizes the need for mindfulness and talks about a life philosophy of giving back. Listen here.
Amanda Brinkman, Chief Brand Officer, Deluxe and creator, producer, and host of the hit series "Small Business Revolution" sat down with Small Biz Florida Host Tom Kindred and executive producer Katie Muldoon at the recent JMI Small Business Leadership Conference in Orlando, Florida to talk entrepreneurship. Amanda is a sought-after public speaker, sharing her “Do Well By Doing Good” philosophy on stages around the country. She demonstrates how both companies and individuals can make a meaningful and positive difference in people's lives, while fostering their own success in the process. She believes that companies must not only identify their brand purpose, but put that purpose into action. Through her work, Amanda has defined what it looks like for brands to truly act “as publishers” creating movements through their content strategy Amanda is a nationally renowned brand expert, Forbes contributor, and frequent on-camera personality for national news outlets and celebrity interviews, ranging from LL Cool J to Peyton Manning. She has appeared on CNBC's “Cleveland Hustles,” in addition to hosting the online “Small Talks” series that features successful entrepreneurs across the country.
Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of CNBC's Cleveland Hustles, and the author of Txt Me (646) 759-1837. As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible.
Welcome to the What's Next! podcast with Tiffani Bova. This week I am thrilled to bring you an encore of a What’s Next! Linked Live episode I recorded earlier this year with the absolutely delightful Bonin Bough! This conversation was high-energy, high-impact, and extremely insightful, so I’m bringing it back as this week’s episode of the What’s Next! Podcast. Bonin is one of the foremost-awarded marketing executives in the world, the host of CNBC’s Cleveland Hustles, and the author of Txt Me (646) 759-1837. As one of the youngest-C-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures - a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible. He has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world's most-loved billion-dollar brands including Oreo, Cadbury's, Pepsi, Gatorade, and Frito-Lay. Most recently, as the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year. THIS EPISODE IS PERFECT FOR… everyone! TODAY’S MAIN MESSAGE… Bonin gives us some wonderful insight into his history as one of the most innovative, engaged, and impactful players in the marketing space. As one of the most lauded marketing executives in digital marketing, he explores the exciting impact of digital communication on individuals, companies, and society. In this special episode of the What’s Next! Podcast we discuss some of his past work and the effects of COVID-19 on marketing and innovation, as well as what we are doing to support change in our communnities. There are countless lessons to have been and have yet to be learned in this time–from product to employee work/life balance to human rights–and Bonin is here to help us spotlight the opportunities. WHAT I LOVE MOST… Bonin’s fantastic energy and drive to push forward and impact change! Running time: 41:53 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn Instagram Find Bonin online: LinkedIn Facebook Instagram Twitter YouTube Bonin’s Website Txt Me Book
In this episode, we speak with Robert ToTeras, TV/Movie Composer and Owner at Film-Noise.com. Robert's projects include Cleveland Hustles, Cold Justice, and Sugar Rush. Listen as we chat with Robert about his career path, travel experiences, how he's overcome being a victim of a hate crime, life as a composer, and much more. Follow Us: Newsletter: http://bitly.com/2QLEY8U Twitter: http://bit.ly/2Qp0SzK Instagram: http://bit.ly/2QLfEQc Linkedin: http://bit.ly/2ZZUBxG
Bonin Bough is a transformative activator who helps reinvigorate traditional marketing using innovative tech and ideas. As one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, for Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands. Bonin is also the Host of CNBC’s Cleveland Hustles and the author of Txt Me: Your Phone Has Changed Your Life. Lets Talk about It. Throughout Bonin’s storied career, he was always looking towards the future – and if you want to come up with innovative ideas, a forward-thinking vision is required. “Always be aware of where the puck is going to go; where the future is.” But that’s just the starting point. Innovators (and entrepreneurs) have to not only know where the market is going, but also actively shape the market – and be relentlessly fearless in doing so. “Try to be the person who creates the future. Let’s break everything that we thought yesterday and reinvent it tomorrow.” Resources: Learn more at BBoninBough.com Connect with Bonin: Twitter | Facebook | LinkedIn | YouTube
Are text-to-buy campaigns the real deal? Is the future of marketing text messaging apps? Bonin Bough seems to think so! Bonin is the former Chief Media & eCommerce Officer at Mondelēz International and host of CNBC's, Cleveland Hustles, basketball superstar LeBron James' television show. He's also a marketing influencer, author and speaker. He recently recorded a video about his experience with a new text-to-buy ad campaign poster, "dissing" email in the process. In this episode, we recap the AdMonsters Summit in Montreal and talk about text-to-buy campaigns versus email newsletters. Engage and delight your audience with more impactful email newsletters. Click here to download the white paper: http://bit.ly/2xrNbEs
This week’s episode of the Taste Radio podcast includes a feature conversation with Alex Galindez, the CEO of Runa, a maker of guayusa-based teas and energy drinks driven by social and environmental causes. Galindez, a veteran marketing executive in the food, beverage and media industries, discussed how she’s drawing on strategies and lessons from past roles to elevate communication of Runa’s social mission and brand story to a broader audience. Also in this episode: members of the BevNET and Project NOSH team chatted about the most interesting or unique food or beverage that they saw at the recently held 2017 Summer Fancy Food Show; an interview with B. Bonin Bough, the host of CNBC's "Cleveland Hustles" and a digital and social media expert who spearheaded roles in each discipline with PepsiCo and Mondelez; and the latest edition of Elevator Talk, featuring Tickle Water founder and CEO Heather McDowell.
In this special episode Shakira M. Brown a.k.a The Small Biz Whisperer sits down with Bonin Bough host of CNBC’s Cleveland Hustles which is executive produced by NBA star Lebron James during his keynote presentation at Black Enterprise Magazine’s Entrepreneurs Summit in Houston on May 18, 2017. The Small Biz Whisperer was in the audience LIVE as invited press covering the event for this podcast. Bonin has an amazingly impressive background in branding and marketing having worked for Mondelez International (formerly Kraft Foods) and launching some seriously iconic branding campaigns. He is a recognized speaker and an award-winning marketing and branding expert. Bonin is extremely passionate about helping small businesses grow and is traveling across the nation talking to as many small businesses as possible and connecting them through his initiative “The B-Suite” available on YouTube. He is also now a published author you can check out his book titled Txt Me (646) 759-1837 available on Amazon.com. This exclusive interview with Bonin Bough backstage during the BE Entrepreneur’s Summit reveals great advice on how small business leaders can think more innovative and of all things El Salvador. Show Notes: Private Brand Coaching for Your Small Business with The Small Biz Whisperer Check out this Websites: http://njprexpert.com Follow Me on Twitter: @SmallBizWhisper Subscribe to this Podcast in iTunes (please leave a review if you like what you hear!) Subscribe to this Podcast in Google Play Subscribe to this Podcast in Stitcher Interview Links Text Bonin (seriously) at 646-759-1837 Buy Bonin’s Book "TXT ME 646-759-1837" on Amazon.com Check out the B-Suite on YouTube https://www.youtube.com/user/BBoninBough Twitter: @BoughB Check out Bonin's website for more info and to hire him as a speaker: http://bboninbough.com/ Be a guest on Moment Masters Show - email podcast@momentmasters.com
This was a heated conversation at SXSW between me and my main man, Bonin Bough, C-level exec and host of CNBC’s Cleveland Hustles with LeBron James. At this talk we discuss brands texting consumers, email newsletters, the importance of time, virtual currency, and personalization when it comes to branding. This one gets heated because we butt heads quite a bit but I’m a big believer in that everything needs to be debated and that’s why this one’s a winner.
Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of the CNBC reality show Cleveland Hustles, and the author of Txt Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bough has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at South by Southwest. Having served as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods) for the last four years, Bough has created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Before working at Mondelēz International, Bough led digital marketing globally for PepsiCo. Bough is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. Over ten years of experience in the space, ranging from digital marketing, strategic planning and project execution to leading and building global digital marketing practices within agencies and on the client side. With a focus on creating industry-leading practices like Gatorade Mission Control, the industry's first model for real-time marketing, and PepsiCo10, a global digital innovation platform. Bonin’s Book Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It Bonin’s Challenge; Dedicate time to making a person or group better than they thought they could be. The mark of a great number one, is where their number two goes to lead. http://www.goingdeepwithaaron.com/podcast Connect with Bonin Facebook Twitter Website (646) 759-1837 If you liked this interview, check out episode 161 with Tim Summers where we discuss how hackers think, or episode 123 with Tucker Max where we discuss brand building and book writing.
Written by Codie Sanchez Kumar AroraCleveland Hustles w/ HeartTV Star, Angel Investor, Fashion Mogul and Entrepreneur Dishes His StoryIf you've watched Lebron James, TV show Cleveland Hustles, if you are a fashion or streetwear savant, or if you play in the realm of angel investing then you probably know my friend, Kumar Arora. If you don't know him I loved this quote from Inside business magazine on him, “Kumar Arora is cool..” They have a point. He hosts parties at hidden gems through his Black Rose Entertainment. He is a co-owner of the popular streetwear brand Ilthy, and also owns Sunglass brand Rogue eyewear which really lives up to it's name and is doing some pioneering work with stone glasses. So if you see Kumar today, with companies that have millions in revenue a year, launching new products constantly, on TV and sites like Inc and Inside Biz, you might not realize that he's had to grind just like all of us. Some of my favorite parts of this interview are him talking about how he (like many of us in 2008) couldn't find a gig and so his counselor told him to go make one. And he made multiple.How he analyzes a company in a way I've never heard any other investor contemplate, how he sets small goals which snowball into large ones, and how he systematically created his own empire based solely on the things and people he loves. Also pay attention to the part on the question he always asks in meetings, and the best way he's ever been pitched for anything. If you are looking for seed money, a mentor, or just how to get more of what you want there are some nuggets here.Get your popcorn ready.. and your notebook and pen out, or get with the 21st century and open your evernote file, because this guy spits some sage wisdom at us. Some of the questions we dug into:Your origin story…. What made you the man you are today, serial entrepreneur, angel investor, founder with companies that rev over $8mm annually, in numerous startups tv star on Cleveland hustles?When did you decide you wanted to build a company as opposed to be a part of a company?What drive keeps you going when you are burning the candle on both ends flying back and forth from LA to Cleveland, grinding on your businesses and your brand?I've been struggling lately with the balance of promotion vs. creation? What do you do to balance the two?What is the one thing you believe wholeheartedly that almost no one agrees with you on?What are you most excited about that you are working on currently? (Spoiler alert it's a kickstarter campaign for epic sunglasses!).Hope you enjoy our chat below as much as I did!! To stream and subscribe on iTunes, click on the icon above, or click here. Want to hear another podcast about how to find your why and passion? — Listen to my broadcast on Girl Power Hour Radio. Here I talk about 5 steps to finding what you want and then executing. Subscribe, Bro. Sign up with your email address to receive news and updates. Email Address Sign Up We don't spam, that's rude. Thank you! CLICK BELOW: SUBSCRIBE TO THE STRUGGLE ISN'T REAL PODCAST CODIE'S MOST POPULAR POSTStart A Clothing Brand: But Don't Go BankruptThe Girl Next Door To Fit As Hell: FitAmySuzanneHow to Become a Millionaire...From a Millionaire
Can a bagel shop and a salon rental business revitalize Cleveland? What if LeBron James was involved? We watched CNBC's Cleveland Hustles. Theme Song: "Crooked Mile (slinky rock mix)" by Hans Atom http://ccmixter.org/files/hansatom/47628 Outro: "I dunno" by grapes http://ccmixter.org/files/grapes/16626 Watch Cleveland Hustles: http://www.cnbc.com/live-tv/cleveland-hustles/full-episode/bagels-or-blowouts/750891075828?trknav=videodetail:3_fullepisodes:0:103399726
Are you ready for some football?! This week on the pod, we have a special in-studio guest – and life-long friend – Sarah Dogget. Sarah hasn’t always been a sports fan. In fact, she still doesn’t consider herself a fan of sports, unless you count her passion for Dance Dance Revolution. In recent years, however, she has developed a newfound passion and love of fantasy football. On today’s episode, Sarah shares her journey into fantasy football, what inspired her to start playing the beloved game, and her secret strategy for improving her game by 50% from her first year playing to her second. We also discuss the crazy things happening in the world of high school football, thanks to a wonderful listener who sent in some information about a few Texas high school football teams, and we talk about the upcoming NFL games. Highlights of Today’s Episode: Texas high school football teams landing big name sponsors and partnerships including the Dallas Cowboys, Under Armor, and Nike. 8 Texas high school teams in a quadruple open header games square off in a new, 12,000 seat domed stadium sponsored by Ford. Our friend, Sarah Dogget, publicly announces her love of fantasy football and how she came to enjoy playing. What changed for her from year one to year two that improved her game? Did she go into year two with a strategy? How her team name became known as “Sarah’s Swag Team.” How many teams are in her league? Whitney’s experience in fantasy football and her most successful year. The different ways to draft your fantasy football team. Why Lindsay would consider using an auction-style draft if she started playing again. Why Lindsay stopped playing. Whitney’s fantasy team name. The NFL opening game is a Superbowl rematch between the Carolina Panthers and Denver Broncos– this will be interesting! Lindsay’s MVP & LVP of the week: This week’s MVP award goes to – Usain Bolt for genuinely enjoying his success. This week’s LVP award goes to – pre-season injuries Whitney’s MVP & LVP of the week: This week’s MVP award goes to – MBA player LeBron James for his organization giving back to the Ohio community by donating $42-million in education scholarships, his reality show “Cleveland Hustles, and his awesome Instagram documentary while hanging out and playing UNO with Chris Paul. This week’s LVP award goes to – Collin Kaepernick for his unpatriotic show during the singing of the National Anthem and not acting like a leader even when he’s fighting for a starting QB position. Love the show? Join our fans on the net and leave us your honest feedback! Tweet Us Follow Us on Facebook Check Us Out on iTunes Tune In on Stitcher Hang Out with Us on SoundCloud Visit Our Website
Kumar Arora, talks about a new show he'll be a part of, and how much time he spent with LeBron James.
In today's episode of Reality Check, Jesse and Ashley talk about the biggest reality TV news of the week including K Michelle Setting Brennan Clay and Tony Jefferson Straight, Nicki Minaj vs. Farrah Abraham, Cleveland Hustles and More! All this and more on Black Hollywood Live's Reality Check for January 17th!
In today's episode of Reality Check, Jesse and Ashley talk about the biggest reality TV news of the week including K Michelle Setting Brennan Clay and Tony Jefferson Straight, Nicki Minaj vs. Farrah Abraham, Cleveland Hustles and More! All this and more on Black Hollywood Live's Reality Check for January 17th!