Soul & Science

Seth Matlins, Managing Director at Forbes CMO Network, was only seven years old when marketing claimed his future. He was transfixed by the founder of the Pet Rock, who had brazenly turned construction rubble into a viral sensation, the tulip mania of the disco era. Matlins' first marketing job was to be part of the team that was turning another earthly resource–water–into the highly valuable, branded asset, Evian. His career spans advising some of the world's most iconic brands and promoting civic ideals, such as voting and truth in advertising. At Forbes, Matlins markets marketing to marketers, as more than a byproduct of data but a role that is vital to a company's future growth.In this episode you'll learn:.While data is important, interpreting that data is the real magic.Why each and every employee at a company is responsible for driving the business forward.To be a great brand, you need to be both differentiated and valuable. Differentiation is easy, but how you express the value of that differentiation is the challenge.Brought to you by Mekanism.

As we settle into the new year, we thought we'd bring back one of our favorite episodes from last year. Indeed CMO Jessica Jensen came on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable and Head of Products, Platforms & Insights for Business Marketing at Facebook, Jessica has built strong revenue growth for consumer internet brands via her deep experience in strategic planning and business model development. As Chief Marketing Officer at Indeed.com, the #1 job site in the world, she is passionate about coaching and motivating diverse, high-performing global teams and is a champion of women's advancement.Brought to you by Mekanism.

In this special edition episode of The Soul & Science Podcast, Jason shares his discussion with author, zen teacher and monk Koshin Paley Ellison during the launch event for his new book, Untangled. Untangled is a welcoming guidebook to finding expansive ease and joy through the Eightfold Path, one of Buddhism's foundational teachings. In his book, Koshin, shares anecdotes from his life dealing with abuse and discrimination as well as the path of teachings from Eastern and Western wisdom traditions. Together, Zen teacher and monk, Jungian psychotherapist, and the co-founder of the New York Zen Center for Contemplative Care, Koshin Paley Ellison, and Jason Harris, Co-founder & CEO of creative agency, Mekanism, discuss how to incorporate these teachings of untangling our suffering and the path of freedom in our everyday lives.In this episode you'll learn:When unfortunate circumstances arise, rather than ask yourself, “why me?” ask yourself, “why not me?”Slowing your mind and becoming more intentional are key to living a fulfilling life.It's important to confront your fears, not to be enveloped by them.

To this day, investor, founder and dreammaker, Bing Chen fondly recalls his first big-screen experience. It was “Beauty and the Beast” and the movie, along with the Disney brand magic to make dreams come true, have inspired Chen's own prolific suite of businesses: AU Holdings, a family of companies that incubates and invests in creators; Gold House, a collective of multicultural leaders who bring equity to multicultural communities through strategic investment and promotion; and Aum Group, a premier multicultural film fund. True to this era's version of dream-making, Chen's early career at YouTube was to develop and market online creators–and he has gone on to build influential audiences and support global feature films. In this episode you'll learn:The hardest thing in the world is to be a digital creatorIf you have a platform, you have a responsibilityLet your managers run their own teams but align around strategy and run air-cover for each otherThe difference between achieving success and being truly successful is relentlessnessBrought to you by Mekanism.

Ryan Serhant rose to fame on Million Dollar Listing: New York. Now running his own luxury real-estate company, SERHANT., he is the star of his own billion dollars in listings. From building a personal brand, de facto for CMOs, to creating a global business and writing best-sellers, Serhant is an intuitive marketer. “The greatest businesses of the next generation aren't going to be those that are disrupted purely by technology, they're going to be those that are disrupted by marketing,” he says. Forged by downturns–as a young soap actor, his character was killed off by 2007's writer's strike–Serhant became an agent, just as the mortgage crisis tanked the market in 2008. Starting SERHANT. on pandemic's eve, his hedge-funder's brain continues to find opportunities where others flee. In this episode you'll learn:• How people are given amazing opportunities, but do jack shit with them• Be the best when everything (and everyone else) is the worst• Take care of the work and the work will take care of you• The 3Fs: Follow up; follow through; follow back• Expand and brand–focus on that every dayBrought to you by Mekanism.

CAULIPOWER, the first to-market, cauliflower-crust frozen pizza is a major player in the growing “good for you” food category. Chief Marketing and Growth Officer Stuart Smith joined the nascent company in 2019, which was founded by his wife, Gail Becker. After baking countless cauliflower pizzas from scratch for their children, Gail noticed the need for a quality frozen cauliflower pizza. The brand was brilliantly launched leveraging the buzz-building skills of the pair - both Stuart and Gail had successful careers at global PR giant Edelman. Stuart uses his PR savvy to shape a broader marketing plan - such as elevating campaign ideas that prove memorable enough to earn their own media. Smith tells us his unique origin story- he is our first Oxford PhD scientist turned marketer - and shares how data brings clarity to decisions.In this episode you'll learn:Good strategists create clarity out of noise, they recognize patterns in dataA sales team will get you on the shelf, but you need marketing to get it offThe next great CPG idea is being shared now on social media in the form of recipes, meal preps and healthy-eating hacksTo think through something or seize a new idea, spend more time talking to peopleA big idea should be good enough to earn its own media placementBrought to you by Mekanism.

Tero Isokauppila grew up in a fairy-tale setting on land his ancestors settled on 13 generations ago in Finland. The family farm forms the roots of his company, Four Sigmatic, a highly functional foods business that helps people focus, gain energy and relax. But this Finnish nomad strayed far from home to build it. Through careers in consulting and online marketing, across continents, Isokauppila has made mushrooms, some native to Finland's deep forests, and other nutrient-packed ingredients, into a functional foods mainstay sold at behemoth retailers like Target and Walmart. He talks about marketing research on PubMed and Amazon reviews, his love for podcast advertising and a career journey befitting a storybook.In this episode you'll learn:If it's good enough for a Viking, it's good enough for a bankerRead your 3-star reviews on Amazon, they wish you were betterNo one cares about the mushrooms or the coffee, it's how it makes them feelYou don't tattoo Harley Davidson on your arm after your first rideBasic nutrition is the white belt, sleep the purple, mind health the blackThe Four Sigmatic name is part of an ethos of nerdy and geekyBrought to you by Mekanism.

Shira Feuer is the CMO of Trinny London, the social-media driven beauty brand founded by entrepreneur, CEO, and style icon Trinny Woodall that generated $72m by December 2021. For the last four years, Feuer has helped build the global brand and its passionate following, the Trinny Tribe, overseeing revenue growth, customer acquisition and retention, brand and product marketing and prolific, highly engaging digital content. After a career round 1 in banking, which served to establish the Canadian in London (Feuer could tell during the job interview finance wasn't for her), she started over as an unpaid agency intern, graduating to social media and digital marketing positions at Burberry and Walt Disney. In this episode you'll learn: Decisions start in the heart but are rationalized in the brain To market to women, understand what they want, then meet those needs Sell products that are good and worth it because people will talk Cross-platform marketing spots don't have to be twins, but need to be siblings Sustainability is quickly moving from hook to table stakes Brought to you by Mekanism.

In a special live recording from New York's Advertising Week, the week's episode features Shake Shack CMO Jay Livingston. Livingston, who has held top marketing roles at Bank of America and BarkBox, is emulating Shake Shack's foundational, high-low strategy of elevating basic fare and democratizing fine dining on a national and global scale. It was a pattern set by founder, New York City restaurateur Danny Meyer, whose first Shake Shack was a cart in a park across from his Michelin-starred restaurant. Now, Shake Shack is well on its way to becoming a billion dollar burger brand. Seeding each restaurant in local chef and art cultures, Livingston upholds Shake Shack's emphasis on quality ingredients and premium experiences. He's also venturing toward a mass advertising test, morphing Instagram fame to TikTok and putting a virtual Shake Shack in Sims 4. In this episode you'll learn: It's tempting to stick with what works, but dabble in what's new. Great companies build marketing and product development side-by-side. Listen to what focus groups tell you, but don't let them run the company. Think before you quit, you might be leaving a good network and foundation. Shake Shack's new drive-throughs prove the adage, never say never. Brought to you by Mekanism.

There's an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they'd work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester's marketing feats. In this episode you'll learn: Soda psychology is grounded in our earliest memories. Three-quarters of the population is trying to make healthy adjustments. When something seems stupid, that's your cue to figure out a better way. That humility will take you from knowing nothing to expertise. Data science surrounds us, but your soul processes the insights Brought to you by Mekanism.

Shoestring marketing budgets are common at startups and create an environment of innovation. Andy Pearson, VP of Creative at the water brand Liquid Death jokes he was given a $0 initial ad budget to launch. He knew the name, along with the arresting skull-festooned cans, would have to do most of the talking. When the marketing money began to flow, Liquid Death bought Tony Hawk's blood and his soul (and maybe yours) online. In this episode, Pearson, an ultra-marathoner and ad agency veteran, explains his process, where he takes a favorite playlist, and pen to paper to grasp an idea, which grow more on creativity than money. In this episode you'll learn: If your 6th grade teacher says advertising is evil, it must be good. To trust your own sensibilities to know the right answer. The more you do, the more confident you'll feel. A brand is a character, the protagonist of your business. Everybody takes everything so seriously, the moment you don't, you stand out. Brought to you by Mekanism.

Everette Taylor, the CMO of the online art-collector's marketplace, Artsy, is “just a kid from the hood,” which is not the typical profile of a global art dealer. His fast-track career is not based on connections but on something far more valuable–inner drive, creative risk-taking and listening to mom. Taylor grew up in a neighborhood where many were trapped by a cycle of street life, drugs and prison, so his mom nudged him to interview for a marketing job, which he got at the age of 14, despite wanting to work at Chick-fil-A with his friends. A natural marketer was born and Taylor's career has been ascendant ever since. In this episode you'll learn: A first job is humbling, you learn you don't know what you don't know. It's good business to democratize spaces for everyone. A CMO's job is to build a team that is the shit. Stay at the job that gives you the most opportunities to grow. Ultimately, there will come a time for CMOs to go for CEO.  Brought to you by Mekanism.

The creator economy has been valued at $100 billion, so it is easy to forget that a decade ago, it was dismissed by many as people listening to themselves talk on YouTube. Jim Louderback recognized what video technology and expression could become. He helped build VidCon, the professional conference and fan fest, into global preeminence and now chronicles it all through his weekly newsletter, Inside the Creator Economy. Louderback's vision was evident early on, as he left a consulting career to capture the PC revolution at Ziff Davis, eventually putting “geeks like me” on camera for ZDTV/TechTV. He's been ahead of the internet ever since. In this episode you'll learn: To go on and answer the help-wanted ad. At start-ups, you spend 90% of your time building outward; big companies mean more managing inward. The metaverse is a new canvas for storytelling Like silents to talkies, not every creator will translate to the metaverse Brought to you by Mekanism.

Is Selena Gomez the next beauty billionaire, gliding along a path set by Rihanna, Kim and Kylie? That's what Skinnygirl mogul turned TikTok beauty influencer, Bethenny Frankel, believes. Katie Welch, CMO at Gomez's Rare Beauty, is helping build the brand along a purpose-driven platform that welcomes all and supports good mental health. Welch, who has marketed Bliss, Burt's Bees and Hourglass Cosmetics, discovered beauty could be a career when she met a college classmate's stepmother, who was an Estee Lauder exec. She moonlights as a TikTok influencer herself, with 80,000 following her marketing/career advice. In this episode you'll learn: A brand narrative can shift a business forward. If you wake up at 5 a.m. to do something, you love it. It's very easy to sell lipstick the same way over and over again, so don't. Create a space where people feel welcome.    Brought to you by Mekanism.

As CMO of Proximo Spirits, Lander Otegui markets a host of spirits, including Bushmills Irish Whiskey and Boodles British Gin. But the most renowned brand under Otegui's watch, legendarily comes from Mexico. Jose Cuervo is the world's No. 1 tequila, and the first tequila brand on Earth. Now, it's also the first tequila distillery in the metaverse. It's one way Cuervo remains relevant with consumers. Sustainability is another. Agave-plant fibers, once discarded at the distillery, now fashion straws and other items, eagerly snapped up online. A native of Mexico City, Otegui was set for life as an engineer. But when he realized his love of drawing, building and deconstructing things applied to marketing, he never looked back. In this episode you'll learn: How to be a David, when you are the Goliath Why category founders should own and uphold traditions There's a tequila for every consumer and occasion Follow your gut, then get others to buy in Brought to you by Mekanism.

New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it's the brand for “the biggest, hype-inducing names on the street right now.” As CMO of the hotly resurgent brand, which was born in 1906, Chris Davis applies a risk/innovation model which puts 50% of the marketing budget into proven, demand-creation tactics, 30% into calculated risks (NFTs, for example) and 20% into purely experimental vehicles that may fail spectacularly or succeed later. Davis, who is also SVP Global Merchandising, says the only unacceptable risk is one that comprimes brand values. He tells us how to transform a 116-year-old product company into a world-class brand. Thank you, Chris, for joining me. Give it a listen, and fast forward your marketing mind in about 20 minutes. Brought to you by Mekanism.

Growing up, Ricky Engelberg loved both computers and playing baseball. While your basic 1990s high schooler would say the two sit on opposite sides of the cafeteria, it was the perfect mix for Nike, where Engelberg worked for almost 20 years after college. There at the dawn of the internet era, Engelberg helped Nike create digital products for athletes and sneakerheads alike, including Nike Plus Running, nurturing passionate communities. Today, as CMO at Vista (formerly VistaPrint), Engelberg is bringing a spirit of community among small business owners, who tackle marketing after regular business hours, helping them conquer pandemic-era digital transformations. In this episode you'll learn: If you want to build a new line of business, go crack some eggs Community is a critical building block of brands today Be respectful of your consumers' communities, realize you are a part of it Science plays a part, but ultimately, the future always involves a gut decision Brought to you by Mekanism.

We've had a blast talking to some of the marketing world's most brilliant minds here on Soul & Science. Instead of a new episode this week, we've compiled some of our favorite Soul & Science insights from the first half of this season. Thank you to all of the insightful guests for sharing your knowledge with us. We have a lot more exciting interviews coming up. Listen to Soul & Science, and fast forward your marketing mind in about 20 minutes. https://apple.co/3LDwXNu Brought to you by Mekanism

Is success as seemingly simple as putting one foot in front of the other? Sam Parr, founder of The Hustle, one of the fastest-growing media companies, focusing on millennials, tech and culture, fueled his rise by curiosity, action and googling. Segueing from helping “American Pickers” Mike Wolfe set up a Nashville store to running a hot dog stand to feed the fans, Sam googled how to start an internet business and then did. He moved to Silicon Valley, started and sold a few ventures, then the self-proclaimed nobody started a blog which evolved into The Hustle. Sam's career proves that hustle manifests success, more than degrees, connections and money. In this episode you'll learn: Building a business is like writing a hit song About the benefits of a PhD in the school of life: Poor, hungry and driven. Throwing money at a new business can give an artificial sense of success How to hustle to bring your goals to life Thank you, Sam, for joining me. Give it a listen, and fast forward your marketing mind in about 20 minutes. Brought to you by Mekanism.

Bonin Bough's first flare of marketing genius came at the age of 12, when the executive who would later set the pace for big brands entering online and social channels, launched a magazine in the NYC Public Schools. In college, the physics major built websites for brands, and one millennium-era internet party later, he joked, the vodka fountain and shrimp boat steered him into a marketing career. Bonin built internet practices at two global PR firms, then became the client and a prodder of global CPG companies, like PepsiCo, Mondelez and Kraft, to be digital innovators. You might recall him from the CNBC show, Cleveland Hustles, with LeBron James. And, as Founder of Lockstep Ventures he tackles systemic issues by helping Black founders create scalable businesses that also support their communities. Ventures, which tackles systemic issues by helping Black founders create scalable businesses that also support their communities. In this episode you'll learn: Pack the pipeline, because the ingrained corporate response is to kill what is new, but they can't kill it all. Babe Ruth called his shots, name your next win, because external pressure will help make it happen. “Marketers are like roaches”, they'll infiltrate what you thought was a safe space. Jump in early, ride the bull, first runners have a better shot at winning. To learn something new, walk the outer trade-show booths on closing day, talk to everyone at the mixer.  Thank you, Bonin, for joining me. Give it a listen, and fast forward your marketing mind in about 20 minutes.Presented by Mekanism 

My guest on the pod this week, Josh Taekman is the Founder & CEO of the functional wellness brand, EBOOST. Inspired by hip-hop, Josh's career started in the mailroom at Bad Boy Entertainment where he learned that you “eat what you kill” and hustled to start his own agency. Eventually, he saw a space for a functional wellness product that spoke to the pop culture audience. EBOOST, was born as a wellness supplement that supports immunity, boosts your energy and gives you essential vitamins. By focusing on building small, close communities, Josh has been able to triple distribution of EBOOST to 12,000 locations in the U.S. In this episode you'll learn: • You have to hustle and can't take no for an answer. • Building community is key for growth. • Don't judge by effort, judge by results. • Not everyone is an entrepreneur. Thank you, Josh, for joining me. Give it a listen, and fast forward your marketing mind in about 20 minutes. https://apple.co/3LDwXNu Brought to you by Mekanism.

My guest on the pod this week, Jeff Jenkins, is CMO of Carter's. He has one of those serendipitous career journeys that started when he was a 16-year-old tennis player coming home from a trip to Europe obsessed with this band, Ace of Base. As a young actor in New York, appearing on “Star Trek '' and in soap operas, he tempted in between at MTV and this sync with popular culture led to a stellar career at Taco Bell, where he learned to love the life of a 16-year-old audience to sell a lot of tacos. Wholly understanding the customer drives what he does at Carter's, a brand that means everything to new parents, then fades away. Jeff keeps Carter's present in an era of DTC and influencer brands, walking the tightrope between heritage and current culture. In this episode you'll learn: • It's often the smarter decision to stay in your core demographic lane • New parents are scrolling through TikTok at 3 a.m. • Partnerships are a great way to keep a classic brand current • Every retailer wants to feel special, so build a bespoke line extension • The formula for career satisfaction: fun + learning + great people. Brought to you by Mekanism

Water with a hint of flavor but not of sugar was the simple but genius concept behind Hint Water. Founder Kara Goldin joins the pod today to tell us about a 17-year entrepreneur's journey that has had her staring down category captains at retail, telling DTC brand stories and making the correlation between larger bottle openings and sales. Her acumen has brought accolades from Fortune–she's both a Most Powerful Entrepreneur and Most Innovative Woman in Food and Drink–and a Huffington Post Disruptor in Business. Kara took a career hiatus from big tech to raise her children. During her three children's toddler years, she noticed how apple juice jacked them up, but there were no flavorful, healthy alternatives in her grocery store. Hence, Hint Water was born in her garage and a classic business success story ensued. In this episode you'll learn: Once you find your mission, act decisively How to keep scaling mini mountains Why you need to embrace competition to grow Leaders have their outside, clear brand voice and their inside brand debates How complex it is to create and simplify  Brought to you by Mekanism

As a former senior executive at Starbucks, Aimee Johnson knows a thing or two about customer experience. While waiting in line was part of the community experience for some, the Starbucks' app was also a critical timesaver for others. Aimee had to convince leaders at the democratized brand that tech could also have heart. In her most recent role as CMO of the Zillow Group, Aimee juggled how to build an online brand that showcased the dream of real estate with the realities of qualifying for a mortgage. With more than 30 years of high-level marketing experience, including years at Campbell Soup Company, Aimee joins the pod to share insights about product development and digital transformation at Starbucks and brand differentiation at Zillow, when the rest of the industry starts to copy you. Maybe her best advice came from her father, - don't listen to anyone's bullshit. In this episode you'll learn: That sometimes waiting is part of the community experience How to align internal groups by leaning into customers habits Why this Brené Brown fan agrees that vulnerability and values are your strengths Sustaining a consumer relationship that could take years to actual point of sale Why her mantra on digital transformation comes from Einstein: ”The true science of intelligence is not knowledge, but imagination.” Brought to you by Mekanism

GE CMO Linda Boff joins the pod this week to tell us about achieving success through reinvention. Through her career, including 18 years at GE, Linda has continually revitalized both career and company through practicing a restart mindset, knowing the difference between being recognized and being relevant and tapping into the innovation and marketing chops of Thomas Edison. Linda has one of the biggest jobs in marketing, overseeing global marketing, brand content, digital and sponsorships. Linda is also GE's Vice President, Learning and Culture, meaning she manages the company's legendary GE Crotonville center, and she is President of GE Foundation. In this episode you'll learn: How to climb the corporate career ladder when there's no ladder in sight The re-start mindset What reinvention looks like at a global corporation The difference between being recognized and being relevant How to combine the fresh with the familiar A new take on Edison's classic 1% inspiration, 99% perspiration formula How believing in people and living strong values pays off Why to always assume “good intent”

World 50 CEO David Wilkie joins the pod this week to share insights on his exclusive company, discuss the power of peer networks, and how alignment of purpose, trust, curiosity, and diversity of thought promote growth.  As CEO of World 50, David is responsible for the strategic direction, growth and development of the company. David joined the company 17 years ago, and has been CEO of World 50 for the last 11 years. Founded in 2004, World 50 consists of private peer communities that enable board directors, CEOs and C-level executives at globally respected organizations to discover better ideas, share valuable experiences and build relationships that make a lasting impact. The executive network has grown to incorporate G100, a peer learning, development and networking community for the world's top-performing companies and their leaders. Working with more than 3,000 leaders globally, World 50 serves more than 1,100 companies across more than 30 countries on six continents.  Prior to joining World 50, Wilkie held several roles at Hess Corporation, including president of Hess Microgen and vice president of marketing and business development. He earned his Master in Management from the Kellogg School of Management at Northwestern University and his B.S. in Electrical Engineering from the University of Florida.  Brought to you by Mekanism

LendingTree Chief Marketing & Customer Experience Officer Shiv Singh joins Jason this week to discuss how he's harnessing the power of trust in our post-trust world. Shiv joined LendingTree in January 2022 from The Expedia Group, where he served as SVP and General Manager for the world-class travel brand, charged with driving brand loyalty and long-term customer value amid the coronavirus pandemic. Previously, Singh worked as CMO for med-tech startup Eargo, successfully repositioning the brand during a crucial high-growth period for the business. Singh's impressive career also includes senior leadership positions at Visa, PepsiCo and Razorfish. As an entrepreneur Shiv also had his own consultancy as well. Shiv has been inducted into the American Advertising Federation Hall of Achievement. He has been recognized by Forbes as a Forbes Next CMO, Ad Age as a Media Maven, Business Insider as a Payments Industry Game Changer, Adweek as a Top 50 Marketer (twice), and The Internationalist as a Top 100 Influential Leader. He is also the the author of two award-winning social media and marketing books, Savvy - Navigating Fake Companies, Fake Leaders and Fake News and Social Media Marketing for Dummies.  Brought to you by Mekanism

Comic Relief CEO Alison Moore joins Jason this week to discuss how she moved from a profession to a purpose, how she effectively markets a mission, and how Comic Relief is using entertainment to make positive change in the world. Alison Moore is a media and tech industry veteran who is bridging the worlds of entertainment, social change, storytelling, and fundraising to break the cycles that perpetuate intergenerational poverty. Alison joined Comic Relief US in 2019 to build upon the organization's ambitious mission to drive positive change through entertainment. Under Alison's leadership, Comic Relief US is leveraging its unique blend of humor and entertainment to address complex and entrenched social and economic issues. Since 2015, Comic Relief US has partnered closely with Walgreens, NBC, and the Bill and Melinda Gates Foundation on its year-round Red Nose Day campaign to end child poverty. In the past 7 years Red Nose Day has raised over $275 million and positively impacted over 30 million children in the U.S. and around the world. Brought to you by Mekanism

eos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI.  Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining eos as CMO, Soyoung has completed a total reboot of the brand identity, from resetting creative and strategic vision, to dramatically expanding the category footprint and product pipeline, to launching experiential marketing initiatives like the influencer collaboration FlavorLab and #eosmicrobatch DTC fashion drops. Under her leadership, eos has garnered dozens of honors, including product awards from Allure, Cosmopolitan, and SELF, and media recognition from the Shortys, Webbys, and Digiday. Before her time at eos, she had a decade-long career in specialty retail, leading brand development of the successful beauty segment at Bath & Body Works. She was also a strategy consultant to Fortune 100 clients at The Boston Consulting Group. Brought to you by Mekanism

Indeed CMO Jessica Jensen comes on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "the great resignation" as "The Great Realization." As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable and Head of Products, Platforms & Insights for Business Marketing at Facebook, Jessica has built strong revenue growth for consumer internet brands via her deep experience in strategic planning and business model development. As Chief Marketing Officer at Indeed.com, the #1 job site in the world, she is passionate about coaching and motivating diverse, high-performing global teams and is a champion of women's advancement. Brought to you by Mekanism

Foot Locker CMO Jed Berger joins Jason on the pod to discuss how omni retail is future-proofing Foot Locker. Jed Berger currently serves as the Chief Marketing Officer for the Foot Locker family of brands in North America. During his nine-year tenure at Foot Locker, Jed also served as Vice President of Marketing for Foot Locker. Prior to joining Foot Locker, Jed's professional experience has deep roots in youth culture. After co-founding Dime Magazine and building the agency 94x50, he moved on to serve as the Senior Vice President of Marketing for Modell's Sporting Goods for two years. His marketing acumen has been acknowledged regularly throughout his career, including being named to SBG 40 Under 40 in 2011, and Footwear News 40 Under 40 in 2018. Brought to you by Mekanism

OkCupid CMO Melissa Hobley joins us for our very first episode to help answer the question: Does moral capital lead to business capital? As a leading expert on brand-building, Melissa Hobley has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. Melissa is currently the Global Chief Marketing Officer at OkCupid, one of the largest dating apps in the world. As the first CMO at OkCupid, She has made the brand famous for its message of inclusion and progressive advertising. Prior to OkCupid, Melissa was the VP Marketing for Walgreens, and CMO of Buyology. Melissa also happens to be a client of Mekanism, and together we've created some amazing, progressive work that has moved the needle for OkCupid's business. Brought to you by Mekanism

Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world's leading marketers from the brands we've all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they've become culture defining emblems in our modern world.  Brought to you by Mekanism