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Dan Glover continues on our Luke preach series looking at Luke 9:18-27.
Dan Glover speaks about pushing into prayer in this preach in the Hastings Venue.
Dan Glover speaks about Jesus being Emmanuel, God with us at our Good News Christmas service on 15 December.
Dan Glover is speaking this morning in Hastings about living sent for the gospel.
This week on the PRmoment Podcast, I'm interviewing Mitch Kaye, co-founder and CEO of The Academy, as we look back on ten years since he and Dan Glover launched The Academy.The Academy is an independent PR firm in London with a fee income of approximately £7m. It has 56 employees and was co-founded by Mitch Kaye and Dan Glover in 2014. If you want to join your PR peers, don't forget to buy your tickets for The PRmoment Awards. The Manchester Awards are on Thursday 11th April and the London Awards are on Thursday 25th April.3 mins How is the consumer PR market ATM? “We're in a good moment. 2023 was our best ever year and 2024 has started in the same manner…We're enjoying where we're at but I do speak to lots of other people who are having a hard time.”“There's definitely work out there and there's definitely people winning.“5 mins It's ten years since Mitch and Dan Glover founded The Academy. When they launched, what was the plan, and how much did they need to adapt that plan?7 mins Second time around doesn't happen too often with PR founders; most people seem to have only one start-up in them. Why is that, do you think? “Ambition is the biggest thing for me.”8 mins What's been easier the second time around? And what has been harder?The second time around, “the highs are not as high, the lows are even lower, but you're braver, you're more experienced, and you have seen problems before…so you can call on that body of work.”10 mins Where is the PR market now compared to 10 years ago?“PR is in a much better place. It is a brilliant time for consumer PR. As a discipline we take ourselves more seriously and we are taken more seriously.”“Some agencies now, and I would include us in that, have the ear of much more influential people.”“The job is more difficult now but more rewarding too.”16 mins The Academy has had some impressive client wins and the work coming out of the business is very good at the moment. How does an agency get itself in form?“The hardest thing to do in this business is to win. It's very, very easy to come second in a pitch.”19 mins The Academy has a high fee income per head compared to its peers. A PR income ballpark of £100K per head is tough to achieve in consumer PR. And you've got a fee income per head of £125K. How have you done that?“We're not the cheapest agency on the block. We've got great people. We've never shied away from that, really.”21 mins Has The Academy been immune from the decreasing number of retainer client relationships towards increased project income?“We've probably got a disproportionate amount of retainers versus our competitors.”“We hire ahead of our needs and retainers help you do that…the challenge of retainers is energy.”23 mins Last year, The Academy had an 80% win rate on 15/20 pitches. When you were at Mischief, you did 70 pitches a year. That's quite a change in strategy.“If you're pitching three times a week, you're not spending an awful lot of time with your clients.”“The biggest opportunity you have is with your existing clients. They've already hired you, they already trust you.”“Doing three pitches a week is never the answer. Whatever the question is.“
Dan Glover speaks to us this week about baptism.
Dan Glover speaks to us for this Venue Sunday.
On the show today, we welcome Charlotte Brooks, who is the managing director of PR agency Mischief. This is the latest In our ongoing in hindsight-themed PRmoment Podcasts, where PRmoment founder Ben Smith interviews public relations leaders - where our guests share their in hindsight, secrets that they wish they'd known when they started their careers.Charlotte's been at Mischief for five years and took over the managing director role from Greg Jones when he left last year.Before joining Mischief in 2018, Charlotte had worked for some of London's finest consumer PR firms, including House PR, The Academy and Launch PR.Mischief is a consumer PR agency based in London with 35 employees and a turnover of £5 m. Current clients include the likes of Lego, Three and Ocada. Big wins for Mischief this year (2023) were Team GB, Diageo and Channel 4.Mischief is part of the MHP group. MHP and Mischief became part of Next Fifteen when it acquired Engine in a £77m deal. Before we start, if you haven't already, look at our new event PR Masterclass: The Agency Growth Forum. At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm. Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting this podcast.Here is a summary of what Charlotte and Ben discussed on the show:3 mins Charlotte reflects on the state of the consumer PR market at the moment.“This year's been a tough year…there's greater scrutineering from procurement than I've ever seen before.”“The majority (of Mischief's) work is retained work…retainers give you some security.”5 mins For any PR agency brand connoisseurs out there, of which I imagine there are none - is Mischief now Mischief again, or is it Mischief MHP?8 mins Why does Charlotte think it's good to move jobs regularly?“Life's too short to be unhappy in a job.”“You can learn so much by moving (jobs)...it's been interesting for me to take the learnings from those agencies.”11 mins How do you know when it's time to change jobs?Charlotte talks us through the lessons she learnt from her jobs over the years:Jonny Pitt and Launch PR:“Working at Launch is like being at the school of Jonny Pitt.”“Plan what you're going to say to a client in the lift…don't talk about the weather; have something interesting to say…be memorable.”Ginny Paton and House PR:“Ginny has been a huge mentor for me throughout my career…she is the reason I am where I am today.”“Some of my best friends now are people I met at House PR.”16 mins What does a good culture in a PR firm look like?“PR firm culture pre covid is very different to the culture now.”Mitch Kaye and Dan Glover at The Academy:“Their individual strengths are the other one's weakness…they taught me to understand what you're good at.”Frankie Cory and Greg Jones Mischief:Frankie was very much work hard, play hard - she taught me that you're never too senior to get your hands dirty!”“Creativity ran through everything we did when Greg was in charge at Mischief.”Alex Bigg at MHP Group:“Alex is a brilliant businessman.”25 mins A discussion about how Mischief has retained its position as a leading consumer PR firm despite 4/5 leadership changes at the firm since it launc
Welcome to PRmoment Podcast. This week it's our October Global Creativity Review, so we are talking creativity with a gorgeous panel who will identify and chat about some of the best bits of creativity they have seen in the past month or so. On the show today to help us review some of the best creative work are: Daniel Glover, co-founder & creative director of The AcademyOlivia Mushigo, social creative, CoolrJames Gordon-MacIntosh, co-founder and chief creative officer, Hope&Glory PR To remind the listeners of the rules - our creatives are not allowed to choose their own work! This is our 4th global creativity review, so if you like what you hear, look back at the PRmoment Podcast archive on iTunes or Spotify to listen to more creative ideas. This special PRmoment Podcast about creativity is, naturally enough, bought to you in partnership with Creative Moment. You can subscribe to Creative Moment here. Here are a few highlights of what Dan, Olivia and James chatted about with PRmoment founder Ben Smith. 2 mins Olivia talks us through some creativity-inducing viral moments/trends where brands have tapped into the news agenda. 9 mins Tube Girl and MAC at London Fashion Week.“My money's on Tube Girl having a slightly shorter shelf life.”“One of the things to admire is the amazing speed at which beauty brands will spot a trend and then move on.”10 mins Donald Trump's prison mug shot on some anti-woke right-wing beer which then sells out!“Make the money, honey.”13 mins Dan Glover talks us through three campaigns that caught his eye this month, all featuring challenger brands using creativity to position themselves as market leaders.“Simple ideas executed well.”Pukka Pies at London Fashion Week - the pie of football: includes a kit range and the Pukka Athletic Club.“I tip my hat to 6EZ Group.”“I'm going to use this platform to appeal for a gluten-free pie.”“It's nice to see Pukka Pies embrace its role in society.”17 mins Alzheimer Research UK Change the Ending rebrand by Above+Beyond ad agency.“The creative is without doubt beautiful.”“We're a charity that doesn't have a happy ending.”21 mins Lick Paint's and Heinz collab by Hope&Glory“Heinz approached Lick in this instance.”26 mins “There's always one brand a year that nails it, and Heinz is having its moment.”28 mins Heinz's Ketchup and Seemingly Ranch Sauce and Taylor Swift's tweet goes bonkers across earned media! “I'm not a big fan of the fake mock-up…if you keep doing it, I will stop paying attention because I know it's not real.”32 mins KFC's bespoke chicken bone jewellery 36 mins Avavav's chaotic Milan Catwalk Video 36 mins Carrefour puts 'shrinkflation' labels on its shelves during the cost of living crisis. 37 mins Ed Sheeran gatecrashes a wedding in Vegas“Ed Sheeran is a one-man PR stunt machine.”
The Academy co-founder Mitch Kaye is the first guest in our new In Hindsight series on the PRmoment Podcast.In a new regular format of the PRmoment Podcast with Ben Smith we'll be catching up with UK public relations leaders - and our guests will share their in hindsight secrets that they wish they'd known when they started their businesses!Mitch co-founded The Academy with Dan Glover in 2014. Previously he was the founder and CEO of Mischief. The Academy is a consumer PR shop in London. It has a fee income of £6m, 55 employees and clients include Amazon, Morrisons and Disney.Have you ever made a decision you later regretted, all because you let your ego get the better of you? That's what happened to our guest, Mitch Kay, founder of The Academy, early in his 25-year public relations career. Join us as Mitch candidly shares his hindsight lessons on controlling ego, making impactful decisions, and the importance of timing in both career and life.We also dive into the topic of achieving impact and avoiding complacency in your career.If you haven't taken a look already - do check out the Creative Moment Awards website, the final entry deadline is on Friday 30th June 2023And thanks so much to the PRmoment Podcast sponsors of the PRCA.Here's a summary of what Mitch and PRmoment founder Ben Smith discussed:1.30 mins Mitch reveals that he's been working for 25 years!3 mins Mitch tells us his first insight lesson: Ego“When I look back over the past 25 years some of my worst decisions have been ego lead.”“It's a miserable experience when your ego is out of control and you fall badly.”7 mins What are the warning signs that your ego is getting out of control?11 mins Mitch talks us through his 2nd in hindsight lesson: Impact.“Being busy… managing an inbox - is rarely impactful.”17 mins Mitch talks about the most useful training session he's ever had: writing his obituary!20 mins Mitch's final in hindsight lesson: Timing.“The importance that timing plays, in life and in careers.”21 mins How showing loyalty in a time of change can accelerate your career.“Leave a job when you're doing brilliantly in that job.”
This week we are talking creativity with a review of some of the best bits of creativity our panel has seen in the past month or so.On the show today to help us review some of the best creative work are:Lora Martyr, creative director, Taylor HerringDaniel Glover, co-founder & creative director, The AcademyIndy Selvarajah, chief creative officer, Global Markets, KetchumThis is the second episode of our now newish monthly global creativity review on the PRmoment podcast.Each month we will feature a rolling panel of PR creatives and in each episode our panellists will choose the favourite creative work they've seen recently.This special PRmoment Podcast about creativity is, naturally enough, bought to you in partnership with Creative Moment and I'd highlight the Creative Moment Awards which are now open for entries, the final entry deadline is Friday 30th June.I'd also encourage you to check out this week's Good and Bad PR. One fun story from this week is about a river in Cumbria called the Swindale Beck. Over 200 years ago the locals cut out the meanders and made the river straight, to increase the footprint of the farmland. But the move killed all the fish that had happily swam up and down the river up until that point. The straightening had made the water flow faster and the fish could no longer survive.So the RSPB and United Utilities and their friends have “re-wiggled” the river and the fish have come back and nature is at one with itself once again.A beautiful story to end on and our dear friends at Meltwater have been in touch to put some data behind this PR wonderfulness - unsurprisingly the word fish dominated the top positive keywords and there were 3.2 thousand engagements of the story on social channels. Do check out this week's Good and Bad PR for all the background.Thanks as ever to the PRmoment Podcast sponsors The PRCA. Here's a summary of what PRmoment founder Ben Smith discussed with Lora, Indy and Dan4 mins Indy Selvarajah tells us why he loves the Ravi Superstar Adidas collab.“The campaign is built on a lovely human insight from an immigrant community”“It's beautifully crafted - it's got that beautiful key visual you can use across all channels”“This is about integration, about seeing something that lives across everything.”“The best campaigns I see are those that are crafted within an inch of their life”“This is a campaign where Adidas start to feel like an underdog again”13 mins Dan Glover talks us through 3 of his favourite recent campaigns:Ford recreates the 100-year-old story of Aloha Wanderwell's pioneering drive around the world in a Ford Model T, this time with travel influencer Lexie Alford behind the wheel of a Ford all-electric Explorer launch.
Dan Glover speaks for our Christmas Jamboree in Hastings.
Paul Mann & Dan Glover finish off our Nutrients Preach series looking at Perseverance in forgiveness.
Dan Glover continues our Psalms series talking about intergenerational church.
Andrew Bunt and Dan Glover kick off our new preach series in the Psalms.
On this episode: Gaspar Noe trips balls in low gravity, and Disney execs are anti-Depp. Plus... Taika's new project, listener email and voicemail, and a special call-in guest.In news:Andrew Watches Movies, Point Reyes, Stinson Beach, Nacho Libre, Jared Hess, Jack Black, Mexican Food, Oscar's Very Mexican Food, Curtis Park, Gaspar Noe, Gravity, The Independent, Indiewire, Alfonso Cuaron, 2001: A Space Odyssey, Children of Men, Patreon, Speed Racer, Vortex, Monty Python's Meaning of Life, R.E.M. , Def Leppard, Johnny Depp, Disney, Pirates of the Caribbean, Wile E. Coyote, Looney Tunes, Pepe Le Pew, Keith Richards, Mr. Magoo, Mr. Bean, Orlando Bloom, Keira Knightley, Edward Norton, American History X, Tom Cruise, Top Gun: Maverick, Bong Joon Ho, Snowpiercer, Chris Evans, Parasite, Mother, Memories of a Murder, Chan Wook Park, Okja, The Host, Akira, Quiz Show, Matt Stillman, Speed, Keanu Reeves, Dan Glover, Lethal Weapon, Jack Fitzpatrick, Lets Crash This Parade, She's The Man, High School Musical, Dan Mirvish, Watergate, 18 1/2http://www.MCFCpodcast.comEmail us at MCFCpodcast@gmail.com Leave us a voicemail (209) 730-6010Joseph Navarro Pete Abeytaand Tyler Noe Streaming Picks:Akira - Hulu, TubiDodgeball: A True Underdog Story - Hulu, Amazon PrimeJackass 4.5 - NetflixHigh School Musical - Disney+Pleasantville - HuluOur Father - NetflixThe Kid Detective - StarzCheck out 18 1/2 when it is released nationwide June 3rd, and follow Dan Mirvish and the film on Twitter. https://twitter.com/DanMirvish https://twitter.com/18andAHalfListen and subscribe to Piecing It Together Podcast hosted by David Rosen, and follow him and the show on Twitter.https://twitter.com/bydavidrosenhttps://twitter.com/PiecingPodhttps://www.piecingpod.com/iTuneshttps://podcasts.apple.com/us/podcast/piecing-it-together-podcast/id1355980034Spotifyhttps://open.spotify.com/show/7p0feDfiVX8CBRouqXwEPG?si=c85e0fde5b2e4c62
Welcome to this week's PRmoment Podcast.On the show we have Damon Statt and Gemma Moroney, co-founders of SHOOK.Shook was founded in June 2020, just a few months after the start of the first lockdown. In its first year they had a fee income of £335K and they are on target to hit £600K in the second trading year.Damon and Gemma have worked together since 2006—firstly at Frank, then at Mischief before they decided to co-found their own business in 2020.Hope&Glory have a minority stake in Shook. Shook recently won Creative Moment's New Agency of the Year for 2021.And thanks so much to the PRmoment Podcast sponsors, The PRCA.Here's a summary of what Damon and Gemma talked about:1.30 mins How did Gemma and Damon meet in 2006?3.30 mins Why was there a bit of a follow Frankie Cory triangle going on there in about 2014?!5 mins Damon and Gemma joined Mischief after Mitch Kaye and Dan Glover had left. How did they stabilise that business after two huge personalities left?7 mins How do you fill the gap left by the founders of a PR firm when they leave? 8 mins Is it true that Gemma and Damon have been thinking about setting up a business together for 10 years?!8.30 mins Do they regret not setting up a business together earlier?10 mins Why did Damon and Gemma decide to go into business with James Gordon Macintosh and Jo Carr at Hope&Glory rather than going it alone?13 mins Gemma says one of the most beneficial elements of the investment from Hope&Glory has been being able “to see H&G from the inside.”17 mins Gemma and Damon talk us through the reality of launching a business right in the middle of the COVID lockdowns.21 mins Why, when you launch a business, your network isn't quite as useful as you think it's going to be!23 mins Is PR a nicer, more collaborative sector than it used to be?25 mins Gemma talks us through behavioral design theory which guides much of Shook's approach to its work.27 mins What are the plans for Shook then? How big do Gemma and Damon want it to get?
On this week's show, I'm chatting to Chris Hides, managing director of The Academy.Chris joined The Academy in December 2020 having previously been co-founder and MD of M&C Saatchi Talk, which was the merged business of M&C Saatchi PR and Talk PR.The Academy employs 50 people and has revenues of £4.4m.As many of our listeners will know it was founded by Mitch Kaye and Dan Glover in 2014.Before we start, thanks so much as ever to the podcast sponsors, the PRCA.And if you haven't taken a look yet, all the categories for the PRmoment Awards 2021 are on the awards microsite PRmomentawards.com Here’s a summary of what Chris and I discussed:01.00 min How Chris during 10 months of lockdown has merged an agency, launched an agency, left an agency and joined an agency? 03.00 mins How a chance lockdown meeting with The Academy co-founder Mitch Kaye led to Chris joining The Academy.04.00 mins How well did Chris know Mitch or Dan Glover before he joined The Academy?06.00 mins What it had been like for Chris being the new boy in a business for the first time in 18 years! 07.00 mins Why Chris has met all his new colleagues in his bedroom!09.00 mins How joining a business as a senior player you have to earn your stripes all over again.10.00 mins Bearing in mind the history of Dan Glover and Mitch Kaye in PR, does Chris feel the pressure of expectation as the new managing director of their business?12.00 mins How Chris started his PR career with Angie Moxham at Le Fevre and an office dog called Bollinger!15.00 mins “One of the greatest constraints to creativity is a lack of confidence”.16.00 mins How the most successful agencies must recognise, reward and promote creativity and not constrain creative talent.17.00 mins Chris talks us through his time at Talk PR and why he then co-founded M&C Saatchi PR.22.00 mins Chris talks us through the rapid growth of M&C Saatchi, alongside CEO Molly Aldridge.26.00 mins In 8 years M&C Saatchi PR went from a start up with pretty much zero revenue to, at its height in 2016/17, a 120 person agency with offices in New Your, Madrid, Paris, Milan, London and UAE. Chris talks us through the reasons why the business went through a period of decline.27.00 mins Chris says growing a business at that pace “is very much like a rollercoaster, you sit yourself in it and the ride starts and off you go. That’s the deal. My philosophy was always, you’re not getting off until the ride has finished.”28.00 mins “A lot of the decisions about expansion are about risk and your ability to manage risk and calculate it.”29.00 mins “America...was a real challenge. We tried incredibly hard to get America right and I don’t think we ever did.”30.00 mins Looking back Chris says “he would be more considerate in the attitude to accumulate costs. It’s very easy to put people into a business, it’s quite difficult, damaging to then remove them.”33.00 mins How the PR agency model has shifted - “the range of skills sets needed has increased...the costs go up, so you’re placing bigger bets! You can’t win the work without the talent.”34.00 mins Why do, in the main, UK consumer PR firms struggle to thrive in the US? 41.00 mins Chris talks about what it’s like joining The Academy’s management team of Mitch Kaye and Dan Glover who have worked together for so long.
This week on the PRmoment Podcast I’m interviewing Mitch Kaye, co-founder and CEO of The Academy.The Academy has a fee income of approximately £4.3m, it’s an independent PR firm in London. It has 50 employees and was co-founded by Mitch Kaye and Dan Glover in 2014. Mitch previously founded Mischief which he sold to Engine within five years of its launch in 2006.The Academy describes itself as an agency that is both creative and strategic. Clients include: Amazon, Morrisons and Xero. Here’s a few of the highlights of what Mitch and I discussed: [00:02:02] Why Mitch describes himself as a hustler. [00:02:34] Why Mitch even now feels he “needs to prove a point”. [00:03:17] Mitch's parents, both in their 70s, still run a flooring business in Bournemouth and why they are Mitch's inspiration. [00:04:06] Why Mitch fell out of love with journalism, his first career choice. [00:05:24] Why working at Sky was an "epiphany moment" for Mitch. [00:07:41] Mitch defines his core skills as being good at "making things happen". [00:08:28] I ask Mitch whether his job is essentially to monetise Dan Glover's ideas? [00:08:51] Mitch describes Dan Glover as "the most talented person I've met". [00:10:36] Mitch talks us through his 20-year business relationship with Rachel Bell [00:10:40] Why Rachel was two and a half hours late to Mitch’s job interview with Shine! [00:14:44] Why Mitch moving to Geronimo (now Kindred) and meeting Karen Harris was an important part of his career, bearing in mind what was about to happen next. [00:17:54] Why Mitch describes the time he went back to Shine in 2004 as "the most difficult time of my career". [00:19:45] Mitch talks about when he "really changed direction and took a look at my style of working – because it wasn't going to be enough to get me through the rest of my career." [00:22:28] Mitch talks about how Mischief came about. [00:26:08] How Mitch had a series of profit and revenue targets at Mischief – and each time he hit one, he got 10% of the business. [00:27:01] How Mitch almost missed the opportunity to interview Dan Glover – a relationship that would come to define both of their careers. [00:28:21] How Mitch didn't have the budget to afford Dan's salary when he first hired him, so he paid him from his own salary. [00:30:19] How did Mitch build, sell and ultimately leave Mischief? [00:33:22] Why Mitch believes if you want to sell a business you cannot approach anyone, they have to approach you. All you can do is build a great business. [00:38:47] Why Dan and Mitch set up their second PR start up – The Academy. [00:41:42] Why did Shine and The Academy merge in 2016? [00:45:38] Mitch tells us what it's like "running a business with your best friend". [00:47:08] Having built two PR firms and sold one Mitch gives some advice for people who are looking to set up on their own. [00:48:57] Is it harder to sell a PR consultancy in the UK than ever?
2 Kings 5:1-19; Dan Glover
In a previous life I was immersed in the art and culture of the music industry, writing and producing in Los Angeles when a different muse caught my eye in the form of the seductive Pinot Noir, drawing me into the artistry of winemaking. After several years at various wineries such as Clos du Bois, Assistant Winemaker at Armida and Winemaker at Dutcher Crossing, I decided now to honor my muse with a creation all my own: L’Objet Wines. My philosophy on winemaking is really very simple. I pursue the finest vineyards and fruit, turning away grapes I believe would require too much manipulation. I believe that the vineyard should do the talking and I am the steward for it’s voice. I am sure you will find the quality of the grapes, the vineyards and this wine will speak for itself.
Mitch Kaye and Dan Glover built Mischief and now The Academy into two of the most creative comms agencies in the UK. They join the Echo Chamber to talk about how they work together and how they are aiming to grow the agency with an innovative structure.
When we know how amazing Jesus is, we want to share Him with others. But some of us find this hard. Natalie Williams, Steve Barnes and Dan Glover share how they talk to people about Jesus.
Welcome to the PRmoment Podcast. This week on the PRmoment Podcast I’m pleased to welcome founder and MD of Cow PR Sian Morgan. Cow PR is a circa £3m fee income consumer PR shop in London. What’s interesting about Cow is that despite its relatively small size - it punches well above its weight creatively, and has done for basically the last 18 years so I want to discover from Sian how they have managed to do this. Here is a flavour of what I discuss with Sian: How Sian has managed the ups and downs of running her own business for the last 18 years through a couple of recessions Sian talks about how 8 years ago an office move almost spelt the end for Cow How Sian dealt with the stress of having breast cancer and running her own business Why having a business partner doesn't need to last forever How PR creative legends like Dan Glover, Mark Perkins and Matt Wilcock have all started their careers at Cow Why Sian would never hire a creative director - for Cow they need to be homegrown How Cow has retained its creative excellence over 18 years across a range of clients Why humour is a vital part of creative communications How Sian went from a “Tom Jones” groupie to setting up Cow How Sian learnt different things at Cohn & Wolfe, Red and Weber before setting up Cow Sian gives her thoughts on creative process and the genesis of creative ideas How the “creatives pairs” process works when dissecting a brief Why creativity is really hard work How ideas take time to mature Why creatives are able to take a different look at a brief Sian identifies what she looks for when identifying creative talent Why the wrong type of client will stifle creativity How over a 27 year career Sian has met less than 5 true creatives Why Sian believes creatives don’t come from PR, they come from brand What is it about Cow’s culture that has enabled it to punch above its weight creatively in London What does Cow do to help its people come up with interesting ideas Why Sian doesn't believe PR can get passionate about PR Why a lack of confidence can be crippling to coming up with creative ideas How the best creative ideas are really simple How PRs lack of measurement confidence is impacting how much consumer PR firms are able to charge for their ideas
This week I'm thrilled to be catching up with Dan Glover, co-founder and creative director of The Academy. If you look at the most famous consumer PR campaigns in the UK over the last 10 years or so, most of them (not all) have come from a very small number of PR creatives (probably less than 10) and Dan, with his work with The National Trust, Kellogs and Heathrow is undoubtedly a member of this pretty unique club. Here’s a summary of some of what Dan and I discuss: Why Dan doesn’t think he’s creative How great creatives need to ask questions and activate against those opinions Why creative directors must be client facing How empathy and problem solving are vital parts of creative thinking How cultural curiosity helps Dan’s creativity Dan defines what he believes is the role of a creative director How and why Dan condensed his GCSE geography syllabus into one word! Why Dan believes creativity as a process is difficult to teach Dan discusses how his creative approach has changed from his time at Cow, through to Mischief and now at The Academy Why communications must be simple, without dumbing them down Why Dan believes no consumer PR firm, including The Academy, have fulfilled the ambition and potential of the current power of public relations Why there has never been a better time for PR to position itself as the lead creative discipline How Dan believes that there are a set of consumer PR firms in London that are capable of producing business defining creative work Why no brief should include the phrase “raise awareness” Why a chasing headlines, tactical and stunty approach to creativity is unlikely to change the perception of a brand Why it’s difficult for PR people to compete with the creativity of ad agencies if they are working on multiple accounts Why your best work may not need to be more creative, the activation just needs to be bigger Why Dan used to find award nights where he won the worst nights of the year How many bad ideas does Dan have before he gets a good idea! Whether Ad agencies are coming up with with better creative ideas for earned media than PR agencies Why a lot of PR campaigns are low budget because clients have a lack of confidence in the discipline Dan identifies his top three favourite pieces of work that he’s done
Discuss on Reddit ➤ Support the Show ➤ All ashore who’s comin’ ashore! Let’s set sail on the SS American with evangelists and crooks as Jimi and Tommy talk about Cole Porter’s classic ‘Anything Goes.’ The lads discuss the many incarnations of the show over the years, why you should just sing ‘Let’s Misbehave’ and get a special visit from UK musical director Dan Glover! Anything Goes (2011 Cast Recording) Amazon / iTunes / Spotify SHOW NOTES Keep ‘em comin’ kids! Unexpectedly this might’ve been our toughest quiz question yet! John Williams arranged this fascinating opening for ‘Indiana Jones and the Temple of Doom.’ One of our favourite SNL skits is the High School Theatre Show.Check it out here! Jimi and Tommy take no responsibility for any SNL YouTube holes you fall into. Forbidden Broadway had their take on the 1987 revival of ‘Anything Goes’ and probably do one of the best Patti LuPone impressions of all time! Are you in the UK? Check your local theatre and go see Dan’s production of Wedding Singer! Full details on tickets here. Then go follow him on Twitter @DanGlover_27! It got snipped from any of the amateur productions you’ll find out there, but here is Bonnie asking the age old question: where are the men? A product of his times or something more sinister? What’s your take on Cole Porter? This article wages in on the question. A CRITICAL QUIZ QUESTION This musical stirred something of a controversy on Broadway though it had many positive reviews the following critic did not speak so highly: “The only reason [this musical] has made it to the Great White Way is the Great White Guilt.” What show?
We all need to eat. Whether home-made or fine dining, a delicacy or everyday staple, food is a big part of most people's lives. In this episode of Sunday Takeaway, Sunil Badami speaks with Dan Glover from ABC Horsham and Emily Bissland from ABC Open in Warnambool. He also speaks with legendary chef, Damien Pignolet.