Podcasts about is pr

Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It's a question that stirs up strong opinions in boardrooms, agencies, and comms teams alike. Some argue PR is strategic storytelling aimed at building relationships, while marketing is focused on driving sales. Others say that in today's world of integrated messaging, the separation is outdated.In this episode, we take on the debate head-on, exploring how the roles overlap, where they diverge, and whether the modern media landscape has blurred the lines beyond repair. Is PR still its own function—or has it become just another lane on marketing's highway?Listen For::10 Fyre Festival The Luxury Mirage 4:02 Influence vs Image Showdown 6:25 PR Is the Pie 10:14 The Sad Fate of Local Media 13:02 Metrics KPIs and the Dashboard Wars 18:54 Who Owns the Message 25:10 The Final Prediction Marketers Report to PRRate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

EPISODE 348: Is PR the Most Underrated Marketing Strategy for Small Business? With Liz Nable PR – it's the free marketing strategy that small business owners often overlook… but not today! In this week's episode of the Small Business Made Simple Podcast, I'm joined by the fabulous Liz Nabel—former TV journalist, now media and PR coach – and we're diving into the world of getting your business into the media for FREE. We chat all things public relations (spoiler: it doesn't stand for press release!), how to find media angles in your business, how AI can actually help if writing's not your thing, and why pitching your story doesn't need to be scary – just smart. Liz shares her journey from chasing breaking news to building a million-dollar business using the power of PR – with zero marketing budget. If you've ever thought, “PR isn't for me,” this episode might just change your mind (and your visibility).

Nidhhi Agerwal enters the Permit Room and talks about Hari Hara Veera Mallu, Raja Saab, studying in Christ University, winning a pageant, signing a no-dating clause, PR, pretty privilege and much more.Chapters:00:00 - The year of Nidhhi Agerwal2:50 - How did she spend her lockdown?8:49 - Unfortunately studied in Christ University15:06 - Winning a pageant29:01 - Was she a good student?30:52 - Does pretty privilege exist?35:48 - Cyberbullying40:19 - Is PR needed?48:09 - No dating clause52:33 - Double shift for Raja Saab and Hari Hara Veera Mallu55:16 - How to land the big projects?1:01:49 - What are the joys of being an actress?1:15:32 - Member questions1:27:06 - Learning ballet1:36:33 - Specific in praise, generic in criticism1:52:10 - Just a Minute game2:02:44 - Movies to Mars2:05:29 - Four aspects

Are you ready to hear another client success story that is full of subconscious breakthroughs?In today's episode, I welcome the incredible PR queen, Pippa Golden, who will share her transformation during our time working together.When Pippa first entered my world, she was like many female entrepreneurs—doubtful and waiting for that perfect moment when everything would just click. But now, she's a completely different person, attracting her dream clients, launching new offers, and has finally started her podcast! Join us as we talk about the ups and downs of Pippa's transformation and the deep subconscious breakthroughs that fuelled her growth. You'll hear about the limiting beliefs she shattered and the mindset shifts she had to make in order to move forward.This conversation is filled with raw, honest moments that will resonate with anyone who's ever questioned if they can make their business work. I promise you, it is pure gold. I had goosebumps throughout, and I can't wait for you to listen to it!Topics covered on Subconscious Breakthroughs:How did Pippa transition from feeling stuck and playing small to smashing her business goals?What subconscious barriers did Pippa face, and how did she overcome them?How did integrating subconscious work and strategy assist Pippa in her journey?What hesitations did Pippa have about working with me, and what does she say about them now?How did Pippa completely change her approach to selling and marketing?What were Pippa's biggest subconscious breakthroughs during our time working together?Is PR really just for massive brands, or can it be your secret weapon too?Connect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | Facebook | YouTubeFind the full show notes & more resources at www.rebeccahaydon.com/podcast/

Is PR a waste of money or an essential element of an entrepreneurs' success? Effective PR can help businesses establish and deepen stakeholder relationships. It also amplifies a business's purpose and explains how it serves consumers and meets their specific needs. PR is one of the most cost-effective ways to increase brand awareness and ultimately increase sales to grow your business. PR is not a luxury, but a necessity.

To shed light on the intricacies of the PR landscape, the potential impact of publicity on your release, and what you can realistically anticipate, we spoke with a PR expert, Genna Alexopoulos. This episode offers valuable insights for artists navigating the complex PR decision-making process and the impact of the multifaceted PR world on the artistic journey.Want Professional Development mentorship to guide and support you to release your songs to the world? Find out more about Level Up Club here. Find out more and contact us at I Heart Songwriting Club & Francesca de Valence.About Genna Alexopoulos: Genna Alexopoulos is the founder of Super Duper, a Melbourne-based music publicity and consulting company. Genna has led PR strategy for artists including Alex the Astronaut, Camp Cope, Jaguar Jonze and Teen Jesus and the Jean Teasers, and programs with Sydney Opera House, City Recital Hall, National Geographic, Zoos Victoria, Taronga Zoo and more. Contact Genna here.Timestamp:4:45 - What is a publicist and what is PR?7:40 - The importance of correctly positioning the pitch12:10 - Telling people what is happening is not bragging13:54 - How do artists and PR teams connect?21:18 - Is PR worth the money it costs?29:03 - What can an artist do to be their own PR agent?Get your creativity, confidence, and songwriting output flowing. Join The Club and receive the support and structure to write 10 songs in 10 weeks and get feedback from a private peer community. This is THE essential writing practice that has changed the careers and lives of 1000s of songwriters worldwide. Just getting started on your songwriting journey and need more hands-on support? Establish a firm foundation and develop your musical and lyric skills with our Beginner Songwriting Courses. They are the perfect place to begin and cover everything you need to know to write your first songs. You'll receive lessons from Francesca directly! Don't struggle to write your next album - write an album a year with ease! Watch our Free Songwriting Masterclass. Want more for your songwriting but don't know where to go from here? Take the I Heart Songwriting Club Quiz to discover your next steps and inspire your way to writing better songs.Get songwriting insights from I Heart Songwriting Club: InstagramFacebookYouTubeBe inspired by Francesca on socials:YouTubeFacebookInstagramTheme song: “Put One Foot In Front Of The Other One” music and lyrics by Francesca de Valence If you love this episode, please subscribe, leave a review and tell everyone you know about The Magic of Songwriting. Thank you for joining us.

You could argue that, since the advent of digital media, social media, podcasting and vlogging, AI and content marketing, that public relations has become the most adaptable marketing technique in the toolbox.   Fleishman Hillard is one of the founding agency groups of the modern public relations business. Lyndsay Haywood, who looks after the UK arm of the company is also one of the most successful new business directors around - and she loves her work.   In this show, you'll hear how she accidentally discovered public relations, tapped into her sales mojo and rose to the top, all the while lifting up those below and is now one of the best ambassadors for the new business development profession.   Topics covered:   Interviewing one of the most feared news interviewers   Public relations as a career option   Dealing with imposter syndrome   Mental health and how we should be addressing it   The value of a global agency network   Why the PRCA's Communications Management Standard accreditation matters   The impact of the climate change debate on the sales role   Working as influencer Rob Mayhew's agent   Using data to make influencer marketing work   Is PR a creative business?   Lyndsay's favourite campaigns of the year   Humans v AI in PR   How Fleishman Hillard is continuing to innovate and lead the industry.   Our sponsor The Advertist – grab a free trial!: https://www.theadvertist.com PRCA 5 word words that will win you new business: https://www.prca.org.uk/Five-words-that-will-win-you-new-business Lyndsay's LinkedIn profile: https://www.linkedin.com/in/lyndsayhaywood/ Fleishman Hillard UK: https://www.linkedin.com/company/fleishmanhillard-uk/ Norwich City's mental health advert: https://www.youtube.com/watch?v=tX8TgVR33KM CALM's “Last Photo' web site: https://www.thecalmzone.net/thelastphoto Learn more about your ad choices. Visit megaphone.fm/adchoices

Is PR part of your promotional mix? Or do you believe it's a tool used only by larger companies with larger bank accounts? Then listen in as Brandi Sims shares with you how PR can be part of your mix and how it will benefit you no matter the size of your company.   Takeaways - The Difference between Marketing, PR and Advertising - PR is not just for big brands - The Importance of PR in Small Businesses - PR Agency: An Extension of Your Team - Understanding Different PR Roles for Your Business - Managing Crisis: The Importance of Expert Help   Resources - BrandincPR.com - The Captivating Public Speaker on Amazon - https://www.amazon.com/dp/B0BJ8HRPWC

THE MAKER AND THE MERCHANT RETURN!   Just when you thought it was safe to go back to the podcasts, TM&TM are back to spoil things, like a shark's fin in the ocean.   Ferg & Lee spend their time promoting other podcasts such as Wine Blast, Wine Flight, Eat Sleep Wine Repeat and Kermode And Mayo's take before covering off just what is being planted in Ferg's garden*. While Fergus enjoys some Slovenian dessert wine and Lee talks us through a brace of Argentine Malbecs *yawn* we tackle big subjects such as Is Précoce really Pinot? The benefits of going clonal, and just how many Fast And Furious films are there? In a new feature, Ferg and Lee tackle the big news stories of the day including Bordeaux En Primeur and The Kent Wine Vaults Saga.   It's great to be back...for us at least.   *may not be HIS garden.

David Barkoe - For more than 25 years, David has been developing, managing, and executing successful PR campaigns for some of the world's leading brands and most promising start-ups. He founded Carve Communications in 2014 and is headquartered in South Florida, with team members located across the country in several major cities. Carve Communications is a PR agency that exists at the intersection of technological innovation and everyday life. Before founding Carve Communications, David led bwin.entertainment's launch of partypoker.com in New Jersey and ran a comprehensive thought leadership campaign for Mindtree, one of the world's leading IT services firms.   Outline Why do you do what you do? When should a company recognize they need the help of a PR firm? Is PR more integrated with the marketing strategy or is it separate and apart? The difference between paid and earned media. What's in dispute within the PR community? David's hero and why he is a hero.

David Barkoe - For more than 25 years, David has been developing, managing, and executing successful PR campaigns for some of the world's leading brands and most promising start-ups. He founded Carve Communications in 2014 and is headquartered in South Florida, with team members located across the country in several major cities. Carve Communications is a PR agency that exists at the intersection of technological innovation and everyday life. Before founding Carve Communications, David led bwin.entertainment's launch of partypoker.com in New Jersey and ran a comprehensive thought leadership campaign for Mindtree, one of the world's leading IT services firms.   Outline Why do you do what you do? When should a company recognize they need the help of a PR firm? Is PR more integrated with the marketing strategy or is it separate and apart? The difference between paid and earned media. What's in dispute within the PR community? David's hero and why he is a hero.

You've heard about public relations, but is PR the right move for your business? Listen in as host Gene Marks talks with CEO of Hypemachine, Olga Orda, about what public relations really is, how the media can help create credibility for businesses, creating a compelling story to tell, and much more. Topics Include: 00:00 – Introduction to Olga Orda 01:54 – The purpose of public relations 03:41 – Is PR for every company? 05:16 – How the media creates credibility 07:00 – What is media today? 08:04 – Local versus national PR 09:02 – What does Hypemachine do? 10:36 – The cost of using Hypemachine 11:08 – How long should you use Hypemachine? 11:52 – The right time to use Hypemachine 12:47 – What you can expect to get from Hypemachine 14:39 – How to make your story compelling 16:53 – The impact of current events on your story 19:01 – Hypemachine versus traditional PR firms 20:50 – The use of artificial intelligence 21:11 – What's included with Hypemachine subscription? 22:30 –Types of clients are right for Hypemachine 24:27 –PR options are available for business owners 26:29 – Wrap up Have a guest or topic you'd like to suggest for the show? Submit your ideas payx.me/thrivetopics. Learn more about Hypemachine at hypemachine.io. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

To break into a new industry you have to have a good strategy. In this episode, you will learn how to prepare for the expansion.Our guest is Dave Poulos a Marketing executive that creates and executes strategies for diverse companies across nearly all industriesDavid will tell us what every entrepreneur should focus on to be successful in this journey. He shares how you can determine the size of the market, how you can learn what people care about and how you can do it on a limited budget. Dave explains why every purchase ever made is an emotional decision and the role of trust when selling in B2B.For more B2B tips subscribe to Be a B2B Leader in your favorite app.Timestamps:(00:05) - Intro(00:45) - What should every B2B leader know if they want to break into a new market segment?(03:45) - How to determine the size of a market(05:30) - What questions should you ask during customer research(08:20) - Learning what people care about when exploring a new segment. structure the buying committee in a new segment(10:10) - Role of trust(11:30) - How to explain the need for a budget for research.(13:45) - Expanding on a limited budget - PR(16:10) - Is PR still effective(17:50) - Sharing expertise without giving out the secret sauce and the role of consultants(21:40) - Hiring experts from industries you want to break into(23:50) - Experts aren't always experts(29:20) - What's the biggest takeaway - you can not know your customer well enough, you have to understand them emotionally(33:30) - Where can you find Dave and how he can help youhttps://davidpoulos.com/ - websitedavidpoulos.com/blog - whitepaper - getting inside your customer's headDavid on LinkedIn - https://www.linkedin.com/in/dgpoulos/

Is PR dead? Not exactly, but it's safe to say that traditional PR has gone the way of the dinosaurs. A shiny new press release alone just doesn't cut it these days. Companies now need to do so much more in the PR space, and that's what Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss in this episode. They explore why traditional PR tactics aren't effective anymore, what companies should be doing instead, and how you can measure the results of any strategies you try out. Find out: Why traditional PR is dead What companies should be doing instead Metadata's current PR strategy How to measure the impact of PR strategies Catch the full episode to learn why traditional PR is dead and what you need to be doing instead. 0:00 – 1:32 Introduction 1:33 – 6:36 What PR really means 6:36 – 15:27 How traditional PR has changed 15:27 – 19:09 What companies should be doing moving forwards 19:10 – 23:36 What's holding companies back 23:36 – 28:17 What we're doing at Metadata to do PR differently 28:17 – 30:50 Why you should lead with expertise in all your content 30:50 – 35:06 The benefits of employee advocacy 35:06 – 39:35 Metadata's journey to becoming a media company 39:35 – 44:01 Why measuring PR is such a challenge 44:01 – 45:08 Outro

Recognizing Red Flags with Brand Deals!

Four of our current/recent clients that have established market traction and are realizing message-market fit from our work with them are now plotting next steps to activate their category and their positioning into the larger market. Driven by their need to increase awareness among a larger group of prospects (plus some pressure from the board), and after realizing the limits of demand gen, content, and SEO-driven thought leadership, PR ultimately comes up as a relatively cost-effective alternative to paid media campaigns. This is brand-level thinking (which is why we're talking about it). In this episode of The SaaS Brand Strategy Show, Mike and Dustin dive into the top 6 FAQs they receive about PR, including: Why hire PR? Is PR right for us, now? Are we ready for PR? Are we PR worthy? Are we ready to "Make the News"? And, much more, including some memory-lane tales on how we got Backcountry.com into The Wall St. Journal, Forbes, and others. To read the full article on the topic, go to https://www.drmg.co/blog/is-it-pr-time-yet -DRMG

How important is it to get our branding done? Is PR even something we should consider as a business right now? Today's episode actually goes to the core of defining what branding and PR is and why it's so important today more than ever. It's much more than just your Logo and colors. We bring up key ideas you should become aware of even before you go out and sell to leads. After this episode, you'll know how to build a business and make sales with so much more authenticity and without any blocks or imposted syndrome. Rhonda Swan is the CEO/Founder of the Unstoppable Branding Agency, a brand and marketing strategist. She helps CEOs, executives and solopreneurs to grow their personal and professional brands, human-to-human. After spending nearly a decade working in PR and marketing for fortune 100 companies & multimillion dollar brands and startups, Rhonda knows what truly drives conversions, sold-out launches and how to get her clients featured in Top Tier Publications. Listen out for: The first step to do when you want to define your brand (hint: It's NOT logos or colors) Learn about the masculine and feminine balance that is required in marketing to succeed Discover the concept of the "Money Line" and how to audit yourself and your business Key ways to get started with PR to get into publications and podcasts Bonus: Find Rhonda and her agency at https://www.unstoppablebrandingagency.com/ Get a Copy of Rhonda's new book: Women Gone Wild: The Feminine Guide to Fearless Living Subscribe to our podcast on iTunes, Spotify, or your favorite podcasting app. Share this with your friends on Instagram or Twitter. Go to Sellingwithlove.com for video access to the show or directly to youtube at https://www.youtube.com/channel/UC5VaR6Z3wfElWFZn64ugOBw New to Selling with Love Podcast? I'd love to connect with you. You can find me, your host, Jason Marc Campbell on the following Channels: Instagram: https://www.instagram.com/jasonmarccampbell LinkedIn: https://www.linkedin.com/in/jasonmarccampbell/ *Selling with Love Podcast was previously known as Superhumans at Work by Mindvalley.

Welcome to this week's PRmoment Podcast.On the show we have Damon Statt and Gemma Moroney, co-founders of SHOOK.Shook was founded in June 2020, just a few months after the start of the first lockdown. In its first year they had a fee income of £335K and they are on target to hit £600K in the second trading year.Damon and Gemma have worked together since 2006—firstly at Frank, then at Mischief before they decided to co-found their own business in 2020.Hope&Glory have a minority stake in Shook. Shook recently won Creative Moment's New Agency of the Year for 2021.And thanks so much to the PRmoment Podcast sponsors, The PRCA.Here's a summary of what Damon and Gemma talked about:1.30 mins How did Gemma and Damon meet in 2006?3.30 mins Why was there a bit of a follow Frankie Cory triangle going on there in about 2014?!5 mins Damon and Gemma joined Mischief after Mitch Kaye and Dan Glover had left. How did they stabilise that business after two huge personalities left?7 mins How do you fill the gap left by the founders of a PR firm when they leave? 8 mins Is it true that Gemma and Damon have been thinking about setting up a business together for 10 years?!8.30 mins Do they regret not setting up a business together earlier?10 mins Why did Damon and Gemma decide to go into business with James Gordon Macintosh and Jo Carr at Hope&Glory rather than going it alone?13 mins Gemma says one of the most beneficial elements of the investment from Hope&Glory has been being able “to see H&G from the inside.”17 mins Gemma and Damon talk us through the reality of launching a business right in the middle of the COVID lockdowns.21 mins Why, when you launch a business, your network isn't quite as useful as you think it's going to be!23 mins Is PR a nicer, more collaborative sector than it used to be?25 mins Gemma talks us through behavioral design theory which guides much of Shook's approach to its work.27 mins What are the plans for Shook then? How big do Gemma and Damon want it to get?

Is PR part of your plan? What exactly is PR? How does it integrate with your marketing and advertising strategies? Where should you begin as your own publicist? What can you do right now to land the coverage you deserve? As a solo-preneur, adding “publicist” to the long list of titles under your name might feel like a stretch of your already thin time, but once you hear this conversation, you'll see the power of even a little time devoted to landing media coverage for your brand. Jen Gottlieb, Co-founder and Chief Mindset Officer for the acclaimed PR company, Super Connector Media, uses her decade of performance and mindset experience to help entrepreneurs connect with the media so they can share their knowledge with the masses. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/jengottlieb

Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets. In this episode, you will learn: How does SEO PR help influence backlinks Why your website should have its own online newsroom Inferred links Earned links Google My Business Google News and how to get in it Researching your audience Souces mentioned Coverage Book Google My Business Google News Spark Toro Google Analytics If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology.

Is PR boosting your results on Google? It can mean the difference between boosting earned media ROI and driving quality traffic to your website. Sadly, many brands don’t take the time to connect the SEO PR dots. If your brand is being mentioned in the news, social media, blogs, podcasts, newsletters, webinars, workshops, or conferences - there is a good chance people are searching your brand name. What comes up in the search results can make a clickable (and measurable) difference. In this episode, Lisa Buyer shares the SEO PR audio version of her just-launched digital PR course Modern PR Secrets. In this episode, you will learn: How does SEO PR help influence backlinks Why your website should have its own online newsroom Inferred links Earned links Google My Business Google News and how to get in it Researching your audience Souces mentioned Coverage Book Google My Business Google News Spark Toro Google Analytics If you like this episode and want to learn more - check out Lisa Buyer’s Digital PR courses here - discover the superpowers of PR, SEO, social media, and technology.

In This Episode…We talk with Stella Bayles about PR and SEO. We talk about measuring what's important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers. Show Notes· [00:46] Are you a coffee or tea drinker?· [01:35] Can you summarize your expertise?· [03:06] How do PR pros accurately measure?· [04:38] What is better engagement or reach?· [07:14] Is PR and influence marketing about finding your niche?· [10:09] How important is mixing content with SEO?· [11:27] What are the missteps PR Pros make with SEO?· [13:33] How has the pandemic changed the way PR Pro relies more on digital?· [16:45] Does the way PR Pros listen change from industry to industry?· [19:48] How do PR pros get to understand their customers more?· [23:05] What are some other tools to track for PR pros?· [25:44] Fun question: If you could revolutionize PR, how would you do it?· [27:02] Final thoughtsPeople and Companies, We Mentioned in the Show· Stella Bayles was our guest today. Learn more about CoverageBook.Episode Length: 28:54Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like' on our Facebook page!● Follow us on Twitter. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

Amanda Vallis is founder and director of Vallis & Co., a Tasmanian-based communications agency specialising in public relations. So, what IS PR, and how can Tassie tourism operators use it to their best advantage?In this episode of Talking Tourism, Tom Wootton gets the low-down from Amanda on how some savvy public relations moves can get your tourism product or experience in the hands, ears and eyes of your target audience in compelling, efficient and often low-cost ways. Amanda discusses how to write and execute a PR strategy - nail who you are, identify the most effective communication channels for your market, and deliver an elevator pitch that's honest and stands out from the crowd. Tom and Amanda also chat traditional vs. digital media, and touch on the power of influencers, and how they might just be the key to real return on investment. Listen in!

Welcome to the PRmoment Podcast. On the show this week it's the third of our mini-series we're doing on 'PRs Hybrid Future'.Today we talked to Alice Weightman, founder of Hanson Search about its Future of the Workplace Report. Some headlines from the report:30% of marketing and communications employees question whether their current career is right for them, and are considering alternative paths45% rank ‘team, people and culture' as most important, followed by flexible working (39%) over competitive salary and bonus as the most important elements of a job package15% of PR employees looking to be able to work abroadHere's a summary of what Alice and PRmoment founder, Ben Smith, discussed.3 mins Alice talks us through the topline findings of Hanson's Future of the Workplace Report, including an insight into what PR employers and PR employees are currently thinking! 3.30 mins The lockdown paradox: 58% of PR people believed their productivity had increased during lockdown but 65% believed their mental health deteriorated.4 mins 58% of PR people have missed face-to-face collaboration with their colleagues.6 mins Why 30% of PR respondents to the survey were looking at a complete career change.6.30 mins Only 3% of PR people want to work from the office full time and 41% of PR employees want to decide where they work, week by week.7 mins 62% of PR employees who are thinking of going freelance are female.7.30 mins Culture, team and working benefits are more of a priority than salary for PR employees at the moment.10 mins To what extent has remote working meant PR employees have had to put their career progression on hold?11 mins Why are 30% of PR people considering a total career change?14 mins Is PR's business success during lockdown one of the main reasons its people have experienced increased mental health challenges?17 mins Is PR about to become a freelance, contract dominated employment market?18 mins Why, when demand outstrips supply in an employment market, the next phase is a big increase in freelance markets.21 mins How do PR employers become a workplace of choice?22 mins The shift in benefits from office-based benefits to lifestyle based benefits.24 mins Does virtual working mean a company slowly erodes? 28 mins Is culture really more important than salary when people are making an employment decision?29 mins What is the current normal signing-on bonus for PR employees?30 mins Is the number of people PR firms need to recruit currently an impossible task? Is it partly because of Brexit, partly because of the growth the sector is going through and partly because of COVID?31 mins Will this all end up in the off-shoring of PR talent?32 mins What is the current returning to office plan in PR?33 mins Is there any consistency in PR's approach to time in the office?34 mins The power in PR currently rests with the candidates, and that's not going to change any time soon!35 mins Alice talks about how PR salaries have increased by 20% in the last two years.

Most people who are creating and launching digital products are NOT focusing on PR. They're wrapped up in their day-to-day marketing efforts, but not so much the reputation that they have around their name, their brand, their products/business.  The question is - SHOULD you be?  Is PR beneficial to you to pay attention to? The answer: Yes, absolutely.  There's real power in your reputation and having a good one is important. Building strong PR habits right now can be really influential for your business.  To demonstrate this, I invite you to learn from LaKeithea Nicole, a PR expert.  LaKeithea is on the Rebel Boss Ladies podcast today talking about all things PR for product sellers.  To read this as a blog post and for complete show notes, please go to edenfried.com/066 FREE STUFF LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

Tara Tomes of East Village PR joins Matt and Louis for a discussion about her own experiences as a business leader in the world of PR. Tara talks to us about about: - how the pandemic affected her business - adapting to working from home and finding new opportunities - the rise of independent businesses - what exactly IS PR? - how brands can use influencers effectively - being a mixed race woman in the industry - the importance of authenticity and building a culture in business - long-term effects of the pandemic on shopping behaviour.

On this episode we talk about: The difference between PR and Marketing How PR works The power of the PR Building credibility in different mediums Is PR for everyone? How to immediately build your authority Episode Highlights: 1:09 - PR vs. Marketing 3:42 - The Power of the PR 4:34 - Build Credibility in Different Mediums 6:52 - Is PR for everyone? 12:08 - The PR Process 22:48 - Tips to Immediately Build Your Authority CEO of Victorious PR, Victoria Kennedy Victoria Kennedy is a TEDx speaker and well-respected authority in Public Relations. She is the CEO of Victorious PR, an award-winning Full-Service PR Agency, that helps Impactful leaders and businesses be seen and heard to have a greater influence on the world. In addition to running a successful PR & Marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Entrepreneurs, C-level executives, and top Inc 500 companies. She has been featured in over 200 publications and podcasts both nationally and internationally.

Unsure of the difference between public relations and marketing? Is PR just a matter of putting out a press release, or does it require the fine touch of a professional? In this episode, your host Christopher Tompkins chats with Jeff Bell, president and CEO of Bell Public Relations, to talk about why PR is an essential ally for any marketing campaign. After years of providing public relations expertise for the healthcare industry, Jeff Bell began his own company to help provide clients with more thoughtful, elevated solutions to their PR problems. He often describes PR professionals as “attorneys for your image” and takes that approach when solving problems, whether proactively or in a crisis scenario. Itching to get the DL on PR? Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Jeff Bell and Bell Public Relations: https://www.facebook.com/bellprkc https://www.linkedin.com/company/56400642/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency  

Unsure of the difference between public relations and marketing? Is PR just a matter of putting out a press release, or does it require the fine touch of a professional? In this episode, your host Christopher Tompkins chats with Jeff Bell, president and CEO of Bell Public Relations, to talk about why PR is an essential ally for any marketing campaign. After years of providing public relations expertise for the healthcare industry, Jeff Bell began his own company to help provide clients with more thoughtful, elevated solutions to their PR problems. He often describes PR professionals as “attorneys for your image” and takes that approach when solving problems, whether proactively or in a crisis scenario. Itching to get the DL on PR? Listen now! --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Jeff Bell and Bell Public Relations: https://www.facebook.com/bellprkc https://www.linkedin.com/company/56400642/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency  

Is Príomhoide iar-bhunacoile é Toirdealbhach Ó Lionáird i gColáiste Ghobnatan, Baile Mhic Íre, Co. Chorcaí. Is scríbhneoir, léitheoir, taighdeoir agus oideachasóir é. Pléitear an tábhacht atá le rithim an lae, nascadh le daoine, luachanna pearsanta a aithint agus a bheith macánta leat féin. Bíonn cúpla gáire againn chomh maith! Bainigí taitneamh as.

In this episode we're talking about creating the perfect market message.  Transcript below Cliff notes: Problem generic is worse than no message You'll struggle to scale without a message Myth That your message needs to be world changing Knife twist Message, mission, goal, vision, values Learning points Combination of niche, your values, core function, core question We want help you... Blank your blank Core function NikeTo bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete. Just do it Microsoftempower every person and every organization on the planet to achieve more WebinarKitWork less and earn more with Inc exampleshttps://www.inc.com/geoffrey-james/7-components-of-a-brilliant-marketing-message.html Funnel builder examplesStop work at 3pm but keep selling 24/7 Spend less time editing videos and more time making them 10X the number of people who want to buy from you The greatest marketing funnel blog on the internet bar none-

Welcome to the latest PRmoment Podcast. This week we’re turning the tables and PRmoment founder Ben Smith is interviewed by Third City’s Chris Blackwood.Just a reminder that PRmoment Podcast listeners can get 20% off the first month off Propel Software here.Here’s a summary of what Chris and I discussed:3.30 mins How Ben’s career has been split over two phases8.30 mins Why empathy is a crucial skill in publishing9.30 mins How PRmoment was started in the midst of the financial crisis in 2008.10.40 mins Chris and I reminisce about Hacked Off Flack16.30 mins How the lockdown has been a tough period for B2B publishers24 mins PR buzzwords that should be banned26 mins Does the public relations sector waste too much time critiquing itself?26.45 mins “Other than Bell Pottinger is there much evidence that there are a huge number of unethical PR people around?... Compare it (PR) to the accountancy scandals or the banking scandals.”27.30 mins Why the "Is PR a profession debate” frustrates Ben29 mins What’s the most annoying thing PR agency CEOs do?33 mins “If you’ve lost your job recently, in the near or medium-term, you’ve got a much better chance of getting a new one if you work in PR than in a lot of other sectors.”33.15 mins Why Ben never wants to set up his own PR agency!34 mins Ben identifies his interview with Lord Bell, post the Bell Pottinger, OakBay Capital Scandal as the most difficult interview he’s done.36 mins Ben’s attempts to identify his top 3 PR dinner party guests38 mins If Ben could choose one job in PR - what would it be?41 mins Why Ben doesn’t see PRmoment as a challenger brand44 mins Ben and Chris have a chat about the number of PR awards53 mins “Lockdown is one word but it’s a journey...all of us will have different periods of crisis. It’s up and down, pretty relentless and the vast majority of it has to be done in isolation”56 mins Why Ben is Zoomed out: “You can have a far more engaging telephone call than a Zoom Call, all this stuff about video (calls being) brilliant, I don’t get it...you can even make yourself a cup of coffee on a phone call. The technology works, it’s been around a long time!”

About the speaker - Injeel Moti A Journalism & Communications degree holder, Injeel can be best described as your go-to girl for all things Public Relations and New-age Marketing. Following on from a 5-year stint working in the region, Injeel set up Catch Communications in late 2017. The boutique lifestyle agency is a new-age consulting firm that offers tailored, focused communications solutions to give brands a quick and impactful turnaround of results. Injeel has over 8 years of experience in the Public Relations and Media space and has worked with various notable brands including local and international labels such as Lego, Birkenstock, D1 Milano, Gates Hospitality, Chopard, Givenchy, Police, and Ermenegildo Zegna. Seeing a gap in the market for relevant opportunities to train and mentor, during the onset of COVID-19, Injeel set up Catch Academy with one key aim - to empower business owners and Marketing professionals. The training program welcomed small business owners, entrepreneurs, and Marcom professionals employed in bigger companies and conglomerates in the region to upskill themselves and learn new-age marketing techniques and how to apply in their roles or businesses. In this episode With such deep roots in the Middle East, her views about the changes in consumer habits in the new normal? How has the consumer changed in all the years that she has been here? For an SMB, as far as marketing is concerned, is it invest stage or hold stage in the new normal? Introduce Catch Academy, goal & aim with which it was set up – how it helps small biz owners & Marcom professionals in the region. As a business owner, how does one go about start planning? Is PR important for SMB? What impact does it have on business? Her advice to Woman Entrepreneurs

Is PR still relevant in this age of social media? How can we self promote without being a self promoter? I'm chatting with PR expert Caroline Joynson about the power of PR and being your own cheerleader. Caroline is a PR Strategist and the founder of Cheerleader PR. Her mission is to empower passionate business owners to promote themselves with confidence - helping them to gain media coverage and PR so they can raise their profile, build relationships and make more sales. With 20 years’ PR experience, Caroline offers PR coaching, courses and consultancy. She works with clients locally, nationally and internationally, helping them to get clear on their message and share it alongside their unique story and expertise. Caroline is a mum of two and is based in Leeds, UK. More details, go to: merilyn.com

“There’s a lot of misunderstanding around PR and what it is but what people most think that it is, it’s publicity or getting coverage in media outlets (...) But actually it’s really about reputation building and awareness building, trust building.”There’s a lot of misunderstanding when it comes to PR and not everyone knows what it’s actually for. PR, or Public Relations, is really all about the company’s positive reputation and trust building. It includes all social interactions with existing and future clients or business partners. As social media is now the number one way for brands to engage with people and find new clients, it’s becoming one of the most important places to use PR to build your brand’s reputation and create new relationships with customers.In today’s episode we have Katie Martel. Katie is a founder of Croft PR and has 14 year of experience in PR. She and her team help passionate business leaders achieve incredible impact, results and growth through brand content and PR strategies. She’s worked on world winning campaigns for brands like the APA, an Australian Physiotherapy Association, and brands like Medela and Rosella, just to name a few. Katie also teaches small business owners how to do their own PR, and it’s perfect for smaller businesses that don’t have the funds to hire a PR specialist and don’t have the knowledge to do PR themselves.In this chat, we will be talking about what PR is and share some great tips on how to effectively use PR to create an impact for your business and much more.Let’s jump in!WHAT YOU’LL LEARN FROM THIS EPISODE:Who is Katie and what she doesHow motherhood changed Katie perspective in businessDid Katie have a career crisis when she got pregnantWhat is PR?Are social media partnerships considered as PR?Are people actually doing PR but don’t realise that they are doing it?Is PR an encompassing name for the different tools you can use?Can you combine organic PR strategy with paid ads strategy?What made Katie to specialize in PRWhat made Katie to start her own PR businessHow long does she have Croft PR businessWhat things do you need to look for in a PR partnerDoes Katie believe that all the concepts in her course can be used by anyoneCan everyone do PR?RESOURCES:Katie’s Instagram: https://www.instagram.com/croft.pr/Katie’s Facebook: https://www.facebook.com/croftprKatie’s LinkedIn: www.linkedin.com/in/katie-martelThriving through COVID19 group: https://www.facebook.com/groups/527152524895728/Kaity on Instagram: https://www.instagram.com/kaitygriffin_/Kaity Griffin Website

Positively impacting the public with their PR work is what Stef Jones and her FEED MEDIA company aims to do with their Clients, and have been doing so consistently for 17 years.As PR has evolved, FEED has evolved alongside it. They started with traditional media, but now do content creation, writing by-line articles, and have found the right way to work with influencers.The arrival of the Internet has made the PR industry more interesting by opening up new opportunities to generate interest in their Client’s products and services.Stories is the currency. Sometimes a Client knows what they want to say, and sometimes FEED will help the Client understand what will work best with the audience.  It’s not uncommon that the story they want to tell isn’t the story that’s going to work the best.Once they have a story, Stef explains the importance of knowing the reporters at publications like the New York Times, what interests them, and what sorts of stores they like to write about them. Hear what’s involved in making that work over a year-long project!“Influencers” is a commonly used word now, but the spectrum of what Influences are seems to be very wide. Stef talks about how they work with quality Influencers, and how that increased one of their Client’s followers by 150,000 and led to 80 enquiries from an Instagram “swipe-up”. Setting expectations with the Influencer upfront seems key.Stef also provides practical tips for the smaller business owner considering working with an influencer to know how to find and assess them, and examples of what industries she has seen this work best in.Is PR right for small businesses? Where should PR fit into a small business’ priority list? Stef explains the difference between owned media, paid media, and earned media. Whereas paid media is more 1:1, earned media (PR) is about 1 to many, and therefore presents unique value.Stef gives practical examples of how the right story about a small business can increase the interest in your business from different types of publications. Learn how slices of pie is the way to think about your business!There are different ways to staff a PR agency. FEED MEDIA’s team work across many different Clients, and Stef sees it as a publisist’s job to be able to serve the right slice of pie to the right writer.FEED MEDIA’s COO happens to be Derek, Stef’s husband. Derek was (literally) a rocket scientist  before this, and Stef talks about lessons learnt in working together, including having roles that don’t overlap.In terms of groups for motivation and learning, Stef actually doesn’t spend much time with industry-specific groups, but instead looks to innovators across all industries, (which is becoming a common theme from our S’Mores conversations).Stef talks about how my wife (Sarah Lockwood of Love Monday) won the Denver Broncos website business way back in the day with astonishing persistence. Stef then turned that into a front cover story on the Denver Post, and how they positioned that.As Stef’s final piece of advice, she discusses how there is incredible value in working ON her business, rather than working IN the business. LINKS:FEED MEDIA: https://feedmedia.comLove Monday: https://lovemondayteam.comTaos Ski Resort: https://www.skitaos.comTenor Lady advert overview: https://www.hitc.com/en-gb/2020/03/10/tena-lady-advert-viewers-divided-over-2020-ageless-campaign/

SaaStr CEO Jason Lemkin and EZPR Founder Ed Zitron sit down to talk about all things PR. Who actually gets into these outlets? Is PR just pitching and getting articles? Take a listen for more.

Carla Marie talks to people following a passion outside of their day job or people who have turned their side hustle into a full time career. This episode focuses on the world of Public Relations. Sarah Lemmon from Lemmon PR was a Side Hustler herself but she's here to teach us why PR is important for small businesses and answer the age old question...what IS PR?! LemmonPR.com @sarah_lemmon @thecarlamarie

This week we’re changing tack – we’re challenging our listeners out there to engage your brains!Technology means we’re on the cusp of data and insight playing a much bigger role in the planning, activation and measurement of communications.Alongside this development, a number of new (and established firms) have invested in the technology to more accurately and more swiftly understand the numbers behind communications.And on the show today is David Benigson who is the CEO at one of these firms Signal AI.Signal has just raised a further $25 million funding, taking its total funding to something like $53m. So we’re talking about significant sums of money. And Cision this week has announced that it has been bought for $2.74bn by private equity firm Platinum Equity.So this is a sector attracting some very significant investment.While we’re on the topic of data and insight PRmoment has just launched what I reckon is the best PR Analytics programme we’ve ever had – with speakers from Facebook, Diageo, The UK Government Communications Service and many more. Here’s a summary of what David and I discussed: [00:02:38] What does David see as the opportunity for data and insight within owned media?[00:03:07] David talks about the explosion of data, about how there has never been greater access to a more diverse data set for large organisations.[00:03:58] Why firms having to kind of manage this onslaught of information is both a huge challenge, and opportunity.[00:04:28] The extent to which AI technology can be applied to this explosion of data and used to derive meaningful insights that can drive better decisions for your organisation. [00:06:42] How PR people can use those insights derived from data to improve and enhance and make more sophisticated their strategies for then delivering PR and comms activity.[00:06:59] The difference between insight data and impact data in communications.[00:07:52] Is PR as a sector becoming too focused on overly simple single channel ROI measurements when there are usually numerous buyer touchpoints?[00:09:12] The importance of reputation measurement: how EY has identifid a direct correlation to trust and confidence in a business and its ongoing financial performance. [00:09:31] Why communications professionals need better data to enable them to derive better insights.[00:10:58] David discusses the four layers within the data pyramid: unstructured data, structured data, data discovery/predictions and finally decision support data through machine learning. [00:14:04] David and I discuss the currently complex communications tool market: with social listening, earned media analysis, consumer sentiment tools all competing for budget and coming at the insight problem at differing angles.[00:17:40] What evidence is there that PR and communications is becoming a more data led practice? [00:20:21] Why is it that private equity firms have started to invest so heavily in this earned media and the analytics space?[00:23:14] Why David believes AI technologies will continue to augment professionals and enhance the work that they by pushing them up the value chain. [00:24:57] Which communication KPIs are most popular with Signal's clients?[00:26:39] Why your media measurement should consider the following: what this piece of content is saying about the particular entity that we care about? What is the sentiment? What are the semantics? What is the tone? What was the life of this particular piece of content after it was published? Was it shared by people? Did someone take a particular action off the back of it? Did it did it crea

A new report card that considers PR leadership has been issued by the Plank Center for Leadership in Public Relations. It’s the third time the card has been issued since 2015, and once again, the grades are not great.Is PR in a rut? Robert asks that question and discusses the results of the latest Plank Center Leadership Report Card with one of its authors, Dr. Bruce Berger, at the University of Alabama.Our Buzzer Beater player today manages communications for a well-known Washington, D.C. media outlet, but how well does he know AP Style? The answer is revealed on this new round of PR’s only podcast quiz show. Time travelling interns Sarah Shelson and Sharon Osano cook up a report about a fast food campaign that traded burgers for fries in their latest installment of our history feature, PR Rewind.And O’Dwyer’s Associate Editor Steve Barnes is along with the week’s biggest PR headlines, reporting from the Flack Pack studio inside the O’Dwyer’s newsroom in New York City.Links:The Pizza Box Hasn’t Evolved in Decades, but Now Pizza Hut Is Trying out a New Round DesignO’Dwyer’s Associate Editor Steve BarnesSubscribe to O’Dwyer’s free E-mail NewsletterGuest: Alex RosenwaldPlank Center 2019 Report Card on PR LeadersGuest: Dr. Bruce BergerBurger King Is Now Calling Itself 'Fries King' 

Episode 10 - "There Is No Mexican Prison" Hannah & Saskia finally get to tell Piers Rae all about why they love Prison Break so much (so so much). With countless great characters and serious twists (WHOA!), the stakes couldn't get any higher as our beloved protagonists fight for their freedom and their lives! Is PR a newly minted member of the prison break fanclub? Find out NOW! Let's GO SEASON SIX!!!

In today’s conversation with Andrea Pass we talk about: What is Public Relations and how does it work? Is PR more than a Press Release? How long does it take to get something published through traditional mediums? Enjoy the Podcast! Want to be featured on an upcoming podcast? Head on over to https://bit.ly/2OL7JU8

Is PR suffering at the hands of the White House communications operation? We explore the issue this week.  We explore a poll done by USC’s Center for Public Relations that asked PR pros whether they thought the actions of the White House comms shop were harming their own credibility as public relations advisors.  The survey presented a popular result, but, based on the people responding, we’ve got our questions about the findings. We interview Fred Cook, Director of USC’s public relations think tank to find out what’s going on, and then we hear from Seth Arenstein, the editor of PR News in Washington, D.C., to get his take on the poll results. Additional Link: PRWeek story about the USC poll

Nicole Myden is changing the game in Public Relations, and I’m so excited to share this episode so that you can learn more about what exactly PR is, how you can use it in your business, and Nicole’s personal reinvention story. You Will Hear About: [1:30] How Nicole first got into PR [7:30] When PR does & doesn’t make sense [12:20] What makes a good PR person? [17:00] Is PR a good route for network marketers? [20:40] Nicole’s thoughts on the increasingly popular terms ‘experts’ and ‘gurus’ [22:45] Being your own publicist [26:10] Learning to fill your own cup first [38:45] Being shameless Resources: Connect with Nicole on Instagram: (https://www.instagram.com/nicolemyden/?hl=en) The PR Concierge: @theprconcierge Are you enjoying the show? I want to know! Click here to leave a review on iTunes Do you have your tickets to Mommy Millionaire Live yet?! From Nov. 9th to Nov. 11th, Cayla is bringing super successful women together in Newport Beach to inspire, inform, and empower each other. During this mini mastermind, you will enjoy expert guest speakers, roundtable discussions, daily group exercise, and so much more. (https://www.mommymillionaire.co/) Mommy Millionaire is produced by Podcast Masters

Is PR dead? Join us as we talk Inbound and Public Relations with Nadine McGrath and learn why paying attention public relations is as important today as it ever was.

Is PR dying? Or is it just evolving into something more efficient. Kim sits down with 8THIRTYFOUR's crack PR team to discuss why all companies need to manage their reputation.

Have you thought about getting more clients with Google Adwords? In this episode I have with me Google Adwords Expert Laura Moxham. Laura has been awarded Entrepreneur of the month by Entrepreneurs Circle. She is the founder of Your Business Angels (http://www.yourbusinessangels.co.uk/) an internet marketing agency that has been Awarded Top 5% Adwords Performers! Laura is also the owner of Tech Angels (http://www.tech-angels.co.uk/) , an Award-Winning home and small business computer support company currently serving thousands of clients. What you will learn: • How to use Google Adwords to grow your business • How to get good PR on a tiny budget • Is PR still important nowadays • Why relevancy is key when it comes to doing an ad campaign • Should you manage your own Adwords campaign • How to compete against companies with much larger budgets • What kind of ROI should you expect with Adwords • Should you invest in SEO or Adwords • Why it can save you a lot of time by hiring an expert in your field • Why it’s crucial to invest a small amount to keep your clients happy • What you should start doing today to get started with Adwords Interesting highlights: • Laura’s Father sold out to Carphone Warehouse • 40% of people click on the ads on the first page of Google • Laura worked with a company who spent £70,000 a month on adwords • Laura grew her brother’s company to over 4000 customers using adwords • Laura was trained by the #1 Google Adwords expert • I received a little surprise in my mailbox from Laura Laura’s #1 practical advice: “Know your numbers.”Tweet This Resources & Links: • Perry Marshall  (https://www.perrymarshall.com/google/)  - Google Adwords Expert Thank You for Listening! I would like to personally thank you for listening to my podcast.  If you enjoyed today’s show, please share it with others. Just click on the social buttons below. Also, if you podcast on iTunes (https://itunes.apple.com/gb/podcast/can-i-pick-your-brain/id1076916148?mt=2) , you would be joining me on my mission to help as many people as I can become really successful. And finally if you haven’t already subscribed please subscribe to my podcast on iTunes (https://itunes.apple.com/gb/podcast/can-i-pick-your-brain/id1076916148?mt=2) , so you can get automatic updates whenever another episode goes live!

This week we interview Simon Vericel speaking about the right way to do PR (Public relations) in China. Simon has 10+ years of PR experience helping Chinese companies managing their PR overseas and helping foreign companies running PR campaigns is China. About Simon VericelHe is a seasoned communication strategist and team leader with a knack for business development and kick-starting things. Simon has more than 10 years experience designing highly efficient influencer and stakeholder engagement campaigns for leading Chinese brands overseas, global multinationals in China and tech startups experiencing rapid growth. He has particular focus on B2B, corporate communications, strategic positioning and messaging, media relations and crisis management across all traditional and digital platforms.Over a decade working in China has given him a unique perspective on the key factors for successful communications campaigns in the country that translate into increased awareness, reputation and sales.His industry focus covers high tech, mobile, semiconductors, IT services and software. He also have deep experience in healthcare, automotive, energy, F&B, government, finance and sports. Episode Content:Can you focus us on what you do now? what your company does?Is PR in China is different than the rest of the world?What Strategy mean in the PR world?what exactly you do to find the right strategy? Tips for startups and SMEs companies doing PR themselves in China.When is the stage for a foreign business that they would need a PR firm in China?Can they do it themselves? Is this about saving time building the connections with local websites and magazines?Should you do your PR in English, Chinese? How about both languages on the same channel? How do you do PR work, in a country where journalism is ‘censored’? Are there best practices for companies on what NOT to do when doing PR in China? Example Case studiesDo you change your PR message in the middle of a campaign?What’s the best way to reach you? Episode Mentions:MIke's new book - China Startup - Experience and Insights. A Foreigner Starting a Chinese Tech StartupShlomo’s book on LeanPub - Your Way! 6 weeks for a startup plan GMIC - Global mobile internet conferenceMegi - cloud accounting solution in ChinaQualcomm to Pay $975 Million Antitrust Fine to China Microsoft is making a custom version of Windows 10 just for ChinaChina joyWechat Sina blogsSimon's company - Influence Matters Simon's contact details - Linkedin , Simon@inmatt.comDownload and SubscribeDownload this episode: right-click on this link and choose "save as"Subscribe to China Business Cast on iTunesOr check out the full list on subscription options Periscope Live broadcasting of the recordings follow @StartupNoodle (open link on mobile)

Brigitte Lyons is a media specialist who founded B, a boutique PR agency helping organizations and individuals move their ideas. She teaches entrepreneurs how to take media outreach into their own hands. Brigitte is an advocate for emerging talent, and those she has helped have gone on to get coverage from cnn.com, The Huffington Post, Elle Décor, espn.com, and more. She encourages people to be relentlessly focused on what they’re doing in order to get their work out there to make an impact in the world. She joins Charlie on the show today to discuss her work and much more.   Key Takeaways: 01:28 – How Brigitte got started in the PR business. 04:32 – Is PR even relevant anymore? 07:58 – The value of a publicist for some people and why people come to Brigitte. 14:24 – Brigitte making the switch to work with more creative types and artists and some of the challenges that came along with that. 16:22 – Why Brigitte is happier getting out and working one-on-one, face-to-face with people rather than just sitting at her computer by herself. 19:40 – The idea that big problems need big teams. 21:55 – Why Brigitte doesn’t want to work solo by herself but also doesn’t necessarily think being a big company is for her either. 26:10 – What scares Brigitte about the transition she is making. 33:04 – Ryan Holiday’s methods for PR and what he does. 35:18 – Why Brigitte’s work matters so much to her. 41:19 – The cause, topic, or issue Brigitte feels the strongest about but isn’t using her voice for and why that is. 47:25 – Be relentless focused on what you’re doing to make a bigger impact with your work.   Mentioned in This Episode: B cnn.com Elle Décor The Huffington Post espn.com Multipotentialites Forbes The New York Times Twitter Gallup Reddit Tara Gentile charity:water IDEO Apple Basecamp Duarte The Energy Project, Tony Schwartz Action Station, Marianne Elliott Ryan Holiday All Marketers are Liars Trust Me, I’m Lying TechCrunch Gawker American Apparel Amazon Cal Newport, So Good They Can’t Ignore You Black Lives Matter Airbnb    

Is PR necessary for business owners? What part of a business is news worthy? How costly is PR?These questions and more are asked of my guest Jim Bowman, better known as the "PR Doc". He has many years of experience in corporations dealing with domestic and international public relations and in his own business.Come join us for what is likely to be an enlightening and interesting show about the value of Public Relations.If you have questions for my guest, please e-mail them to info@businessbrainpower.biz of call in during the show to 347-994-2312.

Is PR necessary for business owners? What part of a business is news worthy? How costly is PR?These questions and more are asked of my guest Jim Bowman, better known as the "PR Doc". He has many years of experience in corporations dealing with domestic and international public relations and in his own business.Come join us for what is likely to be an enlightening and interesting show about the value of Public Relations.If you have questions for my guest, please e-mail them to info@businessbrainpower.biz of call in during the show to 347-994-2312.