Podcasts about delmondo

Nick Cicero '09 is a social media entrepreneur, who — after starting college at Nazareth as a trumpet-playing music major – was intrigued by the spread of Facebook, Twitter, other social media platforms, and followed his instincts to pursue a career in internet technology and business. Nick's life's work has focused on building social publishing and analytics tools for publishers and media companies, eventually founding, developing and leading social media analytics company Delmondo, which was later bought by Conviva.  Nick has 20 years of experience in advancing the social media, digital marketing, and streaming video industries, with a track record of innovation and leadership. He has been at the forefront of many tech firsts, such as creating the first enterprise analytics solutions for Snapchat, Instagram Stories, Facebook Live, and TikTok, co-producing the first Snapchat branded series with Marriott Rewards, and working with Oprah Winfrey to launch the first Instagram video on TV.  Today, Nick works as an advisor, consultant, professor, and investor. He has made hundreds of presentations at major industry events like Vidcon, SXSW (South by Southwest), SportsPro, Social Fresh, and Social Media Marketing World. He serves as an advisor and mentor to early-stage startups and educates future leaders as a faculty member at the esteemed S.I. Newhouse School of Public Communications at Syracuse University.  

Guest Nick Cicero is an analyst, entrepreneur and growth expert operating at the intersection of digital media and advertising. He made a name for himself in the 2010s when he founded Delmondo, a social video analytics company. Founded in 2014, Cicero quickly established Delmondo alongside established media measurement companies by introducing numerous industry firsts, including the first enterprise analytics solutions for Snapchat, Instagram Stories, and Facebook Live used by clients such as ABC News, the NFL, WWE, Fox, UEFA, Paramount and more. He and Delmondo also co-produced the first Snapchat Branded Long-Form Ad Series with Marriott Rewards. Raising only a single angel investment round, Cicero steered Delmondo into a profitable startup that garnered millions in revenue, hundreds of loyal customers; and set new industry standards culminating in its acquisition by Conviva in 2018. During his time building Delmondo, Cicero was also a cofounder of TVREV, an analyst business reporting on the convergence of TV and digital media. He partnered on TVREV with a who's who list of media executives that all participated in Conviva's angel investment round – Gary Vaynerchuk (VaynerMedia), Jesse Redniss (former WarnerMedia, current founder at Qonsent) and David Beck (current Brightcove COO) – who collectively operated as BRaVe Ventures. Cicero stayed on at Conviva for several years to lead Conviva's social intelligence business in a VP of Strategy role. At Conviva, Cicero focused on extending their portfolio of measurement products that enable video publishers, sports teams, leagues, and streaming TV providers to get a 360-degree understanding of the viewer journey and grow viewership, engagement, and revenue. He departed Conviva in 2022 to pursue consulting opportunities and explore new entrepreneurial endeavors. He joined the ranks of consulting firm Value Creation Labs (VCL) in 2023, establishing himself in a GTM Lead role for VCL and its partners such as Vevo, Precise TV, PadSquad and T-Mobile. Cicero is a regular speaker at industry trade shows, and is an expert commenter on industry trends such as his analysis of the $5 billion Netflix-WWE deal featured in The Drum. He also has a passion for mentoring the next generation of media entrepreneurs. He's an adjunct faculty member at his alma mater, the S.I. Newhouse School of Public Communications at Syracuse University, where he recently announced the formation of the inaugural Emerging Leaders Alumni Board of which he plays a lead role. We explore Cicero's impact on the media innovation community, what he's up to at VCL, and much more in this latest ‘Boston Speaks Up' episode.

How can brands best use Snapchat to connect with their audience? Nick Cicero believes that brands sharing content that “bring their different points of view into one particular channel” will have the greatest impact on the platform. In this 2016 episode from the archives of the Social PR Secrets Podcast, Lisa Buyer is joined by Nick Cicero to discuss the migration of brands onto the Snapchat platform. Cicero, the (former) CEO and Founder of Delmondo (which has since been acquired by Conviva), is arguably most famous for his work with Snapchat and Snapchat analytic and built the first analytics for Snapchat, Instagram Stories and Facebook Live. Throughout this episode, Cicero and Buyer discuss strategies for brand PR representatives on Snapchat, how to best connect with users based on the platform’s features, how takeovers can be used effectively versus ineffectively and what users Cicero believes are making the best use of Snapchat’s platform. “You want to find the platforms that you can create the best content and have the best amount of reaction with the least amount of energy. I think you don't need to be on every platform, but you do need to find what's evolving.” -Nick Cicero Some topics discussed in this episode include: Social media Snapchat analytics YouTube Twitch Delmondo (Conviva) Mobile marketing Brave Ventures Brand engagement trends Geofilters, video, and ads Social media influencers Social media takeovers Contact Nick Cicero: Conviva.com Cicero’s Facebook Cicero’s Twitter Cicero’s LinkedIn References and links mentioned: @EmGarber Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

How can brands best use Snapchat to connect with their audience? Nick Cicero believes that brands sharing content that “bring their different points of view into one particular channel” will have the greatest impact on the platform. In this 2016 episode from the archives of the Social PR Secrets Podcast, Lisa Buyer is joined by Nick Cicero to discuss the migration of brands onto the Snapchat platform. Cicero, the (former) CEO and Founder of Delmondo (which has since been acquired by Conviva), is arguably most famous for his work with Snapchat and Snapchat analytic and built the first analytics for Snapchat, Instagram Stories and Facebook Live. Throughout this episode, Cicero and Buyer discuss strategies for brand PR representatives on Snapchat, how to best connect with users based on the platform’s features, how takeovers can be used effectively versus ineffectively and what users Cicero believes are making the best use of Snapchat’s platform. “You want to find the platforms that you can create the best content and have the best amount of reaction with the least amount of energy. I think you don't need to be on every platform, but you do need to find what's evolving.” -Nick Cicero Some topics discussed in this episode include: Social media Snapchat analytics YouTube Twitch Delmondo (Conviva) Mobile marketing Brave Ventures Brand engagement trends Geofilters, video, and ads Social media influencers Social media takeovers Contact Nick Cicero: Conviva.com Cicero’s Facebook Cicero’s Twitter Cicero’s LinkedIn References and links mentioned: @EmGarber Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

La foresta pluviale amazzonica brucia da 14 giorni e noi stiamo qui a pensare ai governi gialloverdi o giallorossi...

Épisode 185: Chaque jour, 500 millions de personnes utilisent les Stories Instagram, et 300 millions utilisent les Stories Facebook. Ce format vertical en pleine explosion est immersif, éphémère et il vous permettra d'exposer pleinement la créativité de votre marque ! 
 Les stories sont consultables durant 24 heures et comprennent les Stories Facebook, les Stories Instagram, les Stories Messenger et le statut WhatsApp. 
 
 Etude Facebook réalisée en 2018 en France, Allemangne et Royaume Uni :  
 44 % ont déjà consulté le site web d’une marque découverte via les stories  40 % ont cherché un produit/service aperçu en story sur des sites web susceptibles de le vendre 31 % ont déjà parlé à un proche d’un produit ou service aperçu en Story 
 Quels sont les sujets les plus prisés en Story ? 
 51 % > Les stories courtes et faciles à comprendre 45 % > Les stories proposant des conseils ou recommandations 43 % > Les stories qui ont l’air réelles 

 Tout commence avec un bon Story board 
 
 1-Racontez une histoire ! 
 Un bon story board avant de commencer. Qu’est-ce que je veux dire ? Comment j’articule le message pour rendre ma story captivante ?  Comment je découpe ma story ?  
 —— 
 Divisez votre story en scènes 
 Les stories les plus performantes se composent de scènes courtes et concises. Recommandation : les gens consomment le contenu des stories très rapidement : essayez donc d’utiliser des arcs narratifs courts et rapides. 
 Selon une [étude de Buffer][1], le nombre idéal de solides se situe entre 1 et 7.
 A partir de la 7ème le taux de rétention baisse en dessous de 70%. 
 
 —— 
 Mettez ce que vous avez de meilleur dans votre première slide 
 Une [étude réalisée par Delmondo][2] souligne que vos followers quittent en majorité voter story sur la première ou la dernière slide. Il est donc indispensable de travailler son hop sur la première !  
 —— 
 Commencez avec votre marque 
 Les stories les plus performantes intègrent la marque et les messages clés dès le début. 
 Recommandation : intégrez des éléments de marque (logos, etc.) dès les premières solides de votre story. Sur Instagram Story votre logo n’est pas forcément visible et il y a aussi un effet de cécité. 
 —— 
 Intégrez de slides d’interaction dans votre story board 
 Utilisez les tickets Question, Quizz, sondage…. 
 
 
 2 - Déployez votre potentiel créatif 
 
 Trouvez votre tonalité de marque et jouez l’authenticité 43 % de vos followers attendent que vos stories soient avant tout authentiques (Etude ispos et Facebook 2018) Les vidéos face caméra. —— 
 Mélangez et combinez les contenus animés et statiques Dans 75 % des cas, les campagnes de stories comprenant des ressources sous différents formats génèrent plus de résultats que celles faites uniquement de vidéos ou de contenus statiques. 
 Recommandation : envisagez d’ajouter deux ressources ou plus de différents formats dans une campagne comportant plusieurs ensembles de publicités. 
 —— 
 Améliorez votre story avec du son Selon une étude Facebook, 80 % des stories comportant une voix off ou de la musique obtiennent de meilleurs résultats dans le bas de l’entonnoir que les publicités sans son. 
 Recommandation : utilisez une voix off ou de la musique en tant qu’outils de création pour améliorer le message et la proposition de valeur de votre marque ou produit. 
 —— 
 Chartez vos stories et utilisez les de manière récurrente 
 C’est du branding les amis ! 
 Une charte de couleur.  
 
 3 - Ayez la bonne boite à outils pour vos stories 
 Canva > Story statiques Mojo > Story animées Wave animatron > Pour faire du montage 
 
 
 **Astuce : Retenez l’attention grâce à la vitesse** 
 Les gens consomment le contenu des stories beaucoup plus rapidement que celui des autres formats mobiles. 
 Recommandation : créez des publicités qui utilisent la vitesse en tant qu’élément créatif pour capter et retenir l’attention des spectateurs. 
 —— 
 

 **Astuce : Évitez les stickers inutiles** 
 Les stickers obtiennent des résultats mitigés. Dans l’une des études menées par Facebook fin 2018, 83 % des vidéos utilisant des stickers pour faire passer des messages clés concernant une marque ou un produit ont obtenu de meilleures performances pour les objectifs de conversion.  
 Dans une autre étude utilisant des contenus statiques, les contenus sans stickers avaient 87 % de chance d’obtenir plus de conversions que ceux comportant des stickers. 
 Recommandation : quel que soit le format, les stickers utilisés à bon escient peuvent attirer l’attention sur le produit et permettre à la story de mieux s’intégrer à son environnement et de moins ressembler à une publicité tout en la rendant plus pertinente. 
 Lorsqu’ils ne sont pas utilisés correctement, les stickers détournent l’attention du message ou donnent l’impression de manquer de pertinence. Pimper ses Stories Instagram SI les stories ont un fort potentiel créatif, c’est bien à vous même de le mettre en oeuvre ! Vous avez 15 secondes pour être percutants Il existe des tas d’outils pour pomper les stories et avant tout il faut avoir l’oeil qui traîne, savoir repérer les tendances. Faire du benchmark sur les comptes de ses concurrents, ou bien un peu partout sur le web, découvrir de nouvelles techniques Utiliser les outils natifs d’Instagram Stories qui avec un peu d’habileté permettent déjà de faire plein de choses sympa Utiliser des outils créatifs simples qui permettent de tempêter certaines créas, comme unfold ou Inshot.
Si vous voulez voir ce que ça donne, les comptes Instagram de LA Corrèze et de Savoie Mont Blanc utilisent par exemple ces outils. D'autres outils bien connus comme Mojo ou Canva peuvent vous aider à phosphorer et à sortir de jolies stories. Si vous êtes familiers avec des outils plus poussés comme ceux de la suite Adobe et que vous avez la possibilité d’investir du temps dans la création de visuels très perfectionnés…alors sollicitez votre gentil DA pour créer des Stories super Haut de gamme 
 —— 
 Adoptez une approche « test and learn » et faites des expériences créatives dans les stories. . . . Le Super Daily est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, May 23rd, 2018. Are you a live streamer considering starting a new podcast? You probably already know about some of the great options for hosting you media files: Spreaker, Libsyn, Blubrry and more. One host you may not be aware of is WordPress.com. Mike Murphy has a new ebook available on Amazon that covers why WordPress.com is a viable option and how to set up your podcast on the platform. The title is “How to Podcast on Wordpress.com: The Step-by-Step Guide” by Mike Murphy. On the viewing schedule: At 12pm ET, it's the Business of Video Podcast with Owen Video and Nick Nimmin. The topic is live video analytics and their guest is Nick Cicero of Delmondo. View on the Owen Video X Facebook page. At 2pm ET, it's LegalHour.Live with Mitch Jackson and Joey Vitale. They'll be discussing Website Terms of Service, Privacy and Disclaimer Agreements on the LegalHour.Live Facebook page. At 3pm ET, it's Camera Confidence Live with Molly Mahoney. She will share what you need to know about GDPR so that you don't put your business at risk. That's on the BeLive TV Facebook page. And if you didn't catch our Best of BeLive discussion on live streaming gear, the replay is available on the BeLive TV Facebook page. Rachel Moore and I appreciate all the great questions and insights shared during and after the show. Show & event links at our website. For http://LivestreamUniverse.com, I'm Ross Brand. Have a day! The post https://livestreamuniverse.com/podcast-hosting-on-wordpress-com/ (Podcast Hosting on WordPress.com (Update Ep73)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).

Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, May 23rd, 2018. Are you a live streamer considering starting a new podcast? You probably already know about some of the great options for hosting you media files: Spreaker, Libsyn, Blubrry and more. One host you may not be aware of is WordPress.com. Mike Murphy has a new ebook available on Amazon that covers why WordPress.com is a viable option and how to set up your podcast on the platform. The title is “How to Podcast on Wordpress.com: The Step-by-Step Guide” by Mike Murphy. On the viewing schedule: At 12pm ET, it’s the Business of Video Podcast with Owen Video and Nick Nimmin. The topic is live video analytics and their guest is Nick Cicero of Delmondo. View on the Owen Video X Facebook page. At 2pm ET, it’s LegalHour.Live with Mitch Jackson and Joey Vitale. They’ll be discussing Website Terms of Service, Privacy and Disclaimer Agreements on the LegalHour.Live Facebook page. At 3pm ET, it’s Camera Confidence Live with Molly Mahoney. She will share what you need to know about GDPR so that you don’t put your business at risk. That’s on the BeLive TV Facebook page. And if you didn’t catch our Best of BeLive discussion on live streaming gear, the replay is available on the BeLive TV Facebook page. Rachel Moore and I appreciate all the great questions and insights shared during and after the show. Show & event links at our website. For http://LivestreamUniverse.com, I’m Ross Brand. Have a day! Subscribe on iTunes: http://LivestreamUniverse.com/iTunes/ Enable on Alexa: http://LivestreamUniverse.com/Alexa Follow on Spreaker: http://LivestreamUniverse.com/Spreaker Listen on Spotify: http://LivestreamUniverse.com/Spotify

Nick Cicero (@NickCicero), Founder & CEO of Delmondo (@Delmondo) joins us to discuss how his company is assisting clients like NASCAR & the Miami Dolphins with providing analytics around their social media and ultimately helping their clients monetize their social content and develop content for a targeted audience. Delmondo’s social video analytics measures the performance and engagement of videos on multiple social media platforms, including Facebook, Facebook Live, Twitter, Instagram and YouTube. Cicero also discusses the recent deals between MLB and Facebook and MLS and Twitter that will see games aired live on those platforms. Brian Berger and Executive Producer Bryan Griggs also discuss the NCAA's Tournament's Selection Show on TBS.

Today's Commexis Cast discusses a new study analyzing the brand safety of the top 17 YouTube influencers channels, and found that a majority contain "brand unsafe" content. The study was performed and published by Delmondo, who analyzed the 25 most recent videos from the top 17 YouTube influencers using Uru's Brand Safety API. Each video was given a 1 starting score that would decrease for each strike found against it based five weighted measurements: Unsafe objects and themes such as weapons, drugs, terrorism, and celebrity scandals; Unsafe language such as profanities, misogyny, and hate speech; Paid or sponsored content; Negative sentiment; Not safe for work material (nudity and extreme violence). The study found that about 67% of videos contained unsafe language, and 61% had negative sentiment. If you're wondering what "negative sentiment" is qualified as, don't worry, we were, too. Phillip and I discussed what negative sentiment could potentially mean, as well as anecdotal cases in the past where YouTube videos have been demonitized for having negative sounding titles. An important statistic revolved around channels with Brand Safety Scores of .7 or higher. These channels had 38% higher average views per video and 73% higher average engagements per video. Those below the .7 threshold had 26% fewer average views per video and 51% fewer average engagements per video. Ultimately, if your brand is thinking of pushing into influencer marketing, it is important to do detailed research into potential influencers. Does the influencer's audience and your audience align? Do our brand's thoughts align well enough with this influencer? What content does the influencer make? Do they have a history of "poor choices"? These questions, and more, will help you best determine which influencers are right for you. You can request the in-depth Delmondo report here. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Nick Cicero, is the CEO of Delmondo, a video analytics and audience insights software platform helping publishers, creators, and brands produce, measure, and monetize their social videos. Nick has also worked on a number of projects with some of the world's largest brands including Sports Illustrated, Viacom, AT&T, Univision, Conde Nast, Oprah, and the list goes on! On this episode, we discuss how Nick came up with the first Snapchat metrics tool that later became Delmondo, what Snapchat is doing wrong in the influencer space, what makes compelling video content (particularly vertical video), what brands are currently looking for from video and more!  To connect with Nick: LinkedIn, Instagram, Twitter, Facebook, Delmondo To connect with Brittany: Instagram, Twitter, LinkedIn, Website #beyondinfluential

Listen to episode 99 of the Digital and Social Media Sports podcast, with Mike Metzler, Director of Client Strategy at Delmondo. 73 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes or listen on Stitcher Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos? As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new standard of metrics for the live video space. This week on the Social Media Social Hour, we discuss live video analytics: what marketers need to know with Nick Cicero. Let's do this!

Nick Cicero, Founder and CEO of Delmondo, joins the Social Pros Podcast to discuss the opportunities for brands and companies to dominate social through Snapchat and Facebook Live. Special thanks to our sponsors: Salesforce Marketing Cloud (Advertising Studio: bit.ly/AdvertisingStudio)

Nick Cicero (@NickCicero) is the CEO and founder of Delmondo, strategist at BRaVe Ventures and a podcaster. He previously was a co-host of the Social Pros Podcast in 2014 alongside Jay Baer and Jeffrey Rohrs.  The list of Nick's accomplishments are too big to list everything but a few notable ones include helping Oprah put the first Instagram Video on TV, a two-time Addy Winner and a multiple time SXSW speaker.  More importantly, Nick is active across social media creating conversations and telling stories on a plethora of platforms including Twitter and Snapchat. This Week on Why I Social, Nick and I discuss: The journey to founding Delmondo The value of influencer marketing Living and working in New York City The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish. Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics Share with #WhyISocial Subscribe on iTunes or Stitcher Radio or Soundcloud Follow at @WhyISocial.

When Snapchat first came on the scene, it was widely known as the “sexting platform”, where teens and millennials ruled the demographic. But like many social media platforms, marketers began to see it’s potential for businesses as a powerful marketing tool, making it the fastest growing social network to date. One of the aspects that sets Snapchat apart from its competing platforms, is that these posts  - or “snaps” - either videos or pictures, don’t just sit around and get lost in a user’s timeline, once they are opened. They are only around for 1-10 seconds before they disappear, allowing you to have your audience’s undivided attention once they open your snap. So make sure you get creative and offer extremely valuable content. You are giving your audience a unique opportunity to really engage with your brand in real time, so get savvy and create stories they can relate to. Nick Cicero knows social media platforms inside and out, and is a leading authority on how to get the most out of your marketing initiatives. www.agentsofchangecon.com/podcasts/127

Is Mainstream Media Dead? We are Discovering the Future of Content Monetization as Uyen Tieu speaks with the CEO and founder of influencer marketing agency Delmondo, Nick Cicero. They discuss Mobile Publishing In the Time of Social Media, Monetizing Content Through Data and more.

Episode 3 of Hustle Culture Podcast features Nick Cicero, Founder of Delmondo, a marketing agency which helps produce, measure and monetize the best (Snapchat) influencer and creator content and has worked with leading brands such as: P&G, 20th Century Fox, Priceline.com, JBL Audio, Kaplan Education, Cheetah Mobile, NowThisNews, Chevy, Amtrak and more. Nick’s accolades include: Helped Oprah put the first Instagram Video on TVProduced the first ever Twitter chat from Mt. Everest.Cohost of the Social Pros Podcast in 2014 with Jay Baer and Jeffrey RohrsNamed a "Rising Star in Social Journalism"? by the Huffington Post in May 20132X Addy WinnerHelped a TV Show win the first EMMY for Social TV Experience.2X SXSW Speaker Follow Nick: https://twitter.com/NickCicero Blab with Nick: https://blab.im/NickCicero About us: Hustle Culture Podcast is where we highlight everyday entrepreneurs who are making a difference and share their story. Hosted by Carlos Gil and Tayo Rockson. Follow Carlos:... See acast.com/privacy for privacy and opt-out information.

Nick Cicero, CEO & Founder of Delmondo, joins the Content Pros Podcast this week to discuss the impact of co-creation between brands and influencers, specifically on Snapchat. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Uberflip   In This Episode   How to find the right influencers for your brand Why engaging an influencer genuinely will go further than spoon-feeding them content Why Snapchat is such a valuable platform for individuals and businesses How to reach massive audiences via Snapchat The evolution of TV   Resources   Nick Cicero's website Delmondo, where Nick is CEO and Founder BRaVe Ventures, where Nick is a strategist Nick's "Snapchat Is a Burrito" post Nick's "How Brand Can Reach Mass Audiences on Snapchat" post Companies mentioned in the different marketing initiatives Nick lists in the episode: Dude Perfect Hitman: Agent 47 JBL Priceline.com Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Nick Cicero shares his expertise in social media as a Content Marketing Manager and how he's helped companies like Coca Cola, Sony, Barnes & Noble and more to build successful marketing campaigns. He also offers insights on how to work with ad agencies, large brands, and startups while explaining what to do and what NOT to do with digital strategy, content marketing, and social media efforts.