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In this episode of the AI-Branding Podcast, host Mark de Grasse dives into an insightful conversation with Molly Mahoney, founder of The Prepared Performer (https://www.thepreparedperformer.com) and a renowned content creation coach. Molly unpacks the layers of personal authenticity and its impact on professional branding, drawing from her extensive acting background and entrepreneurial journey.The discussion delves into why many professionals struggle to show up as their authentic selves and how ingrained habits and external perceptions shape our decisions. Molly shares practical tips on embracing feedback, responding to criticism, and creating content that resonates deeply. Whether it's managing negativity online or leveraging AI to craft genuine brand voices, Molly emphasizes the importance of knowing oneself to build a sustainable, impactful online presence.Listeners will leave inspired to rethink their approaches to personal development, business branding, and social media strategy.TOPICS- The role of personal authenticity in creating impactful content and brands.- Overcoming fears of judgment and criticism in professional spaces.- Managing trolls and turning negativity into opportunities for growth.- Using AI effectively while maintaining a personal touch in branding.- Tips for balancing personal and professional identities across platforms.GUEST LINKSMolly Mahoney: https://www.linkedin.com/in/mollygolive/The Prepared Performer: https://www.thepreparedperformer.comFacebook Group: https://molly.live/groupADVERTISING LINKSAI-Branding Academy: http://aibranding.academySupport the show
In this episode of The Encore Entrepreneur: The Encore Stories Edition, Lori welcomes Molly Mahoney, founder of The Prepared Performer. Molly shares her journey from Broadway performer to business coach and content creator. She discusses her transition from musical theater, including performing in shows like Chitty Chitty Bang Bang, to teaching and coaching. Molly explains how she leveraged her performance skills and passion for teaching to build a successful online business. The conversation highlights themes of resilience, creativity, and confidence, with Molly offering insights into using AI and social media to grow one's career. Connect with Molly:Molly's Website YouTube: @Thepreparedperformer TikTok: @thepreparedperformer Instagram: @thepreparedperformer Facebook: The Prepared Performer LinkedIn: Molly Go Live Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now! Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori
In a world of efficiency, where everyone seems to be using the same tools and techniques, it's more crucial than ever to stand out and showcase your authentic self. That's why I'm excited to share this eye-opening conversation with Molly Mahoney, a leading voice in the AI space and social media marketing expert.Molly reveals her game-changing "VOICE" framework, designed to help you uncover your unique brand voice and avoid becoming what she calls an "AI zombie." Check out the full show notes here: https://www.winthecontentgame.com/133
Do you struggle with identifying what is unique about you and your brand? Or how to use AI in a way that saves you time instead of giving you boring, beige robot content? Then this extremely actionable episode is for you. In it, I dive deep with video marketing expert Molly Mahoney to reveal how entrepreneurs can identify their unique voice and then program AI to create content using that voice. Molly's approach to messaging is innovative and gets results. Listen in to discover: A powerful framework for uncovering and defining your brand's authentic tone and style The secret to creating AI content that captures your unique personality How to build custom GPTs that align perfectly with your brand voice Tips for discovering and embracing your quirks and standing out in a crowded market Ways to streamline your content creation process using AI voice tools If you want to take advantage of Molly's special offer for listening that takes their content game to the next level then visit molly.live/bs
On this episode of the Mastery Unleashed podcast, host Christie Ruffino introduces Molly Mahoney, a successful entrepreneur and coach known for her dynamic approach to teaching business owners how to leverage their unique personalities to thrive online. Molly shares her journey from a professional musical theater performer to a prominent business coach specializing in using social media and AI to create compelling content. She emphasizes the importance of authenticity, encouraging listeners to embrace their “weird” traits as strengths. Molly's innovative strategies include utilizing AI tools like Facebook Live, Messenger bots, and Jasper to enhance human connections through technology. Key topics discussed include: Personal Branding: Leveraging your unique voice and personality for impactful online presence. AI Tools: Practical insights on using AI for content creation, like Jasper and Haygen. Content Strategy: Developing engaging, authentic content that resonates with audiences. Digital Marketing: Tips for using Facebook Live and Messenger bots to grow your business. Sales and Impact: Ensuring that all content creation leads to tangible business results. Molly's philosophy combines creativity with strategic technology use, focusing on fostering genuine human connections while optimizing for sales and engagement. This episode is a valuable resource for entrepreneurs looking to enhance their digital marketing strategies and embrace their authentic selves online. ABOUT MOLLY After creating a video that reached 1,000,000 people organically, Molly developed her “Go Live And Monetize” method helping businesses to get clients with video. By staying ahead of trends like AI and Chatbots, she stays on the cutting edge of what is coming next so her clients can make the most out of this rapidly changing space. Combining her social media expertise, and twenty years of performance experience on stages from New York to Las Vegas, she even had a viral video hit a reach of 39 million! Molly has been featured by Jasper, Be.live, ManyChat, Social Media Marketing World, Traffic & Conversion Summit, Perry Belcher's AI Bot Summit, Rich Schefren's Steal our Winners, Inc magazine, Forbes, Entrepreneur, and more. Her book Finding My Awesome allows kiddos of all ages to celebrate their unique sense of awesome and live a life of confidence & joy. GET MOLLY'S GENEROUS GIFT Free Trial of Molly's Content Club Molly's Content Club will become your ultimate resource hub for content creation mastery. With a free 14-day trial, you'll unlock a treasure trove of tools, strategies, and expert guidance tailored to boost your online presence and engagement. Whether you're an entrepreneur, content creator, or social media enthusiast, Content Club empowers you with the know-how to create compelling content that captivates your audience to drive results and sales. ACCESS THIS GIFT AND MANY MORE LINKS SHARED ON THE SHOW www.youtube.com/@Thepreparedperformer www.tiktok.com/@thepreparedperformer www.instagram.com/mollymahoneyofficial www.linkedin.com/in/mollygolive www.facebook.com/ThePreparedPerformer ABOUT OUR SHOW Mastery Unleashed (formerly Overcoming Mediocrity) is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino. Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others. ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/
Are you looking for ways to streamline your content creation process and achieve remarkable results with less effort? With the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and impactful. But how do you integrate AI effectively and what real-world successes can you learn from? Today, we're joined by Molly Mahoney, the CEO of The AI Content Club and a renowned expert in leveraging AI for content creation. Molly will share insights on how AI is transforming content creation workflows and highlight success stories from clients who have seen significant improvements in their marketing efforts through AI-driven strategies. AI in Marketing: Unpacked host Mike Allton asked Molly Mahoney about: ✨ Revolutionizing Content Creation with AI: Discover how AI can transform and streamline the content creation process, leading to more efficient workflows and higher quality content. ✨ Real-World Success Stories: Learn from success stories where AI has significantly improved content marketing efforts, providing practical insights and inspiration for your strategies. ✨ Future Trends in AI Content Creation: Gain insights into future advancements in AI and how they will further shape the landscape of content creation and marketing. Learn more about Molly Mahoney Connect with Molly Mahoney on LinkedIn Resources & Brands mentioned in this episode The Prepared Performer The Content Club Choose Confidence The AI Tactic That's Saving Me Hours Every Week: the Custom GPT Zapier Magai Perplexity The Artificial Intelligence Show OpenAI's SearchGPT LumaLab's Dream Machine MidJourney Opus Descript CapCut SubMagic AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-content-transformations-and-triumphs/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wish you could clone yourself to handle all your content creation? Imagine having an AI tool that writes just like you, saving you time and effort. In this episode of Rocky Mountain Marketing Quickcast, we dive deep into the unique voice framework developed by Molly Mahoney. This framework is designed to make AI replicate your unique voice, transforming your content creation process.Key Takeaways:AI-Powered Content Creation: Discover how AI can model your unique voice, making your content creation faster and more efficient.Voice Framework Breakdown: Learn about the five components of the voice framework: Voice, Objective, Insights, Composition, and Examples, and how each plays a crucial role in teaching AI to write like you.Practical Application: Understand how to apply the voice framework to generate engaging and consistent content across various platforms, from social media posts to emails and ads.Productivity Tips: Enhance your focus and mental clarity with productivity drinks like Magic Mind, helping you stay sharp while creating content.Plus, we discuss Molly Mahoney's insights shared on Michael Stelzner's AI Explored Podcast, emphasizing the importance of leveraging AI to stay ahead in the competitive digital marketing landscape.Don't miss out on this opportunity to revolutionize your content creation process. Check out the AI Explored Podcast featuring Molly Mahoney and start leveraging the voice framework today.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedIn: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#AI #ContentCreation #DigitalMarketing #Podcasting #SocialMediaStrategy #BusinessGrowth #Entrepreneurship #Efficiency #VoiceFramework #ContentMarketing Hosted on Acast. See acast.com/privacy for more information.
Amplify Your Business with Organic Social Media Episode Overview: In this episode of "Profit with a Plan," Marcia Riner chats with Molly Mahoney, The Prepared Performer, about leveraging organic social media, AI, and chat automation to skyrocket sales. Molly shares her viral "Go Live And Monetize" method and insights on creating authentic, engaging content. Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit Guest: Molly Mahoney, Social Media & AI Expert, CEO of The Prepared Performer Key Talking Points: The Power of Organic Social Media: Learn how Molly's "Go Live And Monetize" method reached millions organically. Discover strategies to create authentic, engaging content that resonates with your audience. Building Deeper Connections: Leveraging AI and chat automation to build deeper connections and relationships with your audience. The importance of consistent content and showing up authentically to nurture your audience. Visibility and Credibility: How consistent, valuable content boosts your visibility and credibility online. The significance of having a strong online presence for when potential clients research you. Engaging Your Audience: Tips on using polarizing questions and fun, human content to increase engagement. Examples of effective engagement tactics, like asking simple yes or no questions. AI in Content Creation: How AI can streamline content creation and marketing efforts. Real-world examples of using AI for market research, organizing data, and automating content. Case Studies and Success Stories: Molly shares stories of clients who successfully used these strategies to connect with their audience and boost sales. Insights into the importance of follow-up and nurturing relationships for long-term success. Overcoming Challenges: Addressing common hurdles in social media marketing and providing practical solutions. Emphasizing the need for systems and consistency to avoid overwhelm and maximize results. Fun and Human Connection: The value of incorporating personal interests and fun elements into your content. Building relationships based on shared interests and authenticity. Resources and Links: Molly Mahoney's Free 2-Week Trial of Content Club: Molly.live/profit Engage with Us: Share your polarizing questions (e.g., "Brussel sprouts: yes or no?") in the comments to boost engagement. Subscribe to "Profit with a Plan" on your favorite podcast platform for more insightful episodes. Next Week's Episode: Don't miss the next episode, where we continue to bring you actionable strategies to make your business more profitable. Tune in every Tuesday for more great content and expert advice. Closing Thoughts: Marcia and Molly encourage listeners to implement the strategies discussed and to engage with them online. Building authentic connections and providing value through consistent content is key to growing your business organically. Connect with Molly Mahoney: Facebook & LinkedIn: Molly Mahoney Instagram: The Prepared Performer New Podcast: Authentically Awesome (launching soon) Stay tuned for more episodes of "Profit with a Plan" and make your plans to profit! Engage with Us We'd love to hear your questions and comments! When was the last time you reviewed your payment processing? Drop us a message, and we'll get back to you with personalized advice. Don't forget to subscribe to Profit with a Plan on your favorite podcast platform and stay tuned for more insightful episodes every Tuesday. Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever. Download this free playbook at www.BoostingProfit.com About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
When most people use AI assistants like ChatGPT, they type in a prompt and expect the perfect results without giving it any more info. They don't take the time to have a fluid conversation or let the tool get to know them. No wonder they hate the results they get! Expecting your AI to just know what to produce is like hiring a new team member and giving them zero training. It's like expecting a recipe to be perfect without any seasoning. In order to get the results we want from AI, we have to train them on our voice, who we are and what's different about our brands. It's as simple as letting AI learn our VOICE. How do we engage with AI so that it's trained on our voice and our data set? What can Whitney Houston songs teach us about leveraging AI? In this episode, I'm joined by digital growth strategist and AI aficionado, Molly Mahoney. She shares all the exciting ways we can use AI…after we season it right. The number one thing you have to keep in mind is dancing with AI. You need to give enough information by having a fluid conversation with these tools. -Molly Mahoney Things You'll Learn In This Episode -Think Whitney Houston A Whitney Houston song doesn't start with the high-note. How do we apply the build-up of her music to our own AI adventures? -Amplify your AI expertise Knowing how to use AI doesn't just elevate things inside your business. How can it get you on more stages, help you launch new products, and up what you earn? -The killer combination in AI proficiency Why do we have to marry the logic and efficiency of AI with the empathy, creativity and language of human beings? -What you can do with AI right now With AI, it's important to remember that it gets better and capable of more every single day. From personalized chat-bots to AI generated videos of us, what are the possibilities? Guest Bio Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. For more information, head to https://www.thepreparedperformer.com/, subscribe to her YouTube channel and find her on Facebook. Get free access to Molly's Content Club for 2 weeks at http://molly.live/marki2/. Host Bio Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki's expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
Uncover the surprising reason why this direct sales expert is dominating the industry with AI. You won't believe what she's using it for! Stay tuned for the unexpected twist that's revolutionizing direct sales.About Molly Mahoney:After creating a video that reached 1,000,000 people organically, Molly developed her “Go Live And Monetize” method helping businesses to get clients with video. By staying ahead of trends like AI and Chatbots, she stays on the cutting edge of what is coming next so her clients can make the most out of this rapidly changing space.Combining her social media expertise, and twenty years of performance experience on stages from New York to Las Vegas, her most recent viral video hit a reach of 39 million! Molly has been featured by Be.live, ManyChat, Social Media Marketing World, Traffic & Conversion Summit, Perry Belcher, Rich Schefren's Steal our Winners, Inc magazine, Forbes, Entrepreneur, and more.In this episode, Jennie and Molly discuss:Synergy Of Integrating Direct Sales Products With Personal BrandingMahoney explains how she shifted from teaching performers to educating business owners on effectively utilizing platforms like Facebook Live. She highlights the synergy of integrating direct sales products with personal branding, using an example of how Unique mascara complemented her own coaching business.Game-changing Role of AIThe focus of the conversation shifts to the game-changing role AI plays in sales and social selling, and how it can "ai-ify" entire businesses. Mahoney emphasizes the importance of strategic preparation and reveals her mission to build custom GPTS AI for all her clients.Creative and Practical Applications of AIMahoney also touches on the creative and practical applications of AI, from content creation to meal planning, demonstrating its vast potential beyond business use. She notes recent shifts in social media strategies, such as moving away from business page reels on Facebook and embracing TikTok for creating "unaware content.”In this episode, you will be able to:Mastering Innovative Sales Techniques: Elevate your sales game with cutting-edge strategies for direct sales success.Revolutionizing Business Strategy with AI and Chatbots: Uncover the power of AI and chatbots to transform your business approach.From Performing Arts to Business Coaching: Embrace the journey of transitioning from the stage to coaching and leadership in the business world.Harnessing AI for Content Creation and Social Selling: Discover the art of leveraging AI for impactful content creation and social selling."[AI], it's like an executive assistant who can brainstorm, organize, and get the basic framework for things done. ” –Molly MahoneyCONNECT WITH MOLLY:Facebook Name: Molly Mahoney (https://www.facebook.com/mollymmahoney) Facebook Business Page:( https://www.facebook.com/ThePreparedPerformer/) Facebook Group Name: Create Content, Get Clients! Organic Social, Video, & AI with Molly Mahoney (https://www.facebook.com/groups/1120839951368096) LinkedIn URL: (https://www.linkedin.com/in/mollygolive/) Instagram Handle: @mollymahoneyofficial (https://www.instagram.com/mollymahoneyofficial/?hl=en) Instagram Business Handle: @thepreparedperformer (https://www.instagram.com/thepreparedperformer/?hl=en) CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email: jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Hanz Jimuel AlvarezAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode of the AI Automations Podcast, Molly Mahoney, the Prepared Performer, shares her expertise in using AI to revolutionize businesses. From content creation to sales, Molly reveals her unique methodology for incorporating AI tools into every aspect of your business. Molly also shares her expertise in social selling and reveals her unique approach to combining AI tools to create high-converting content and drive organic growth.- Molly Mahoney, the Prepared Performer, shares her experience and expertise in using AI to transform businesses.- Learn how to create unique and authentic content with AI tools that resonate with your audience.- Discover the importance of understanding your ideal clients and instilling buying beliefs through your content.#aiautomation #aiexpert #aivoices Learn how you can master AI with my free course: www.productcamps.com/free
In this episode of HighLevel Hot Takes, I sit down with Molly Mahoney, a fellow Californian and one of the speakers from the HighLevel summit.Molly did a bit of a backstory on how she started in her HighLevel journey–how she started emceeing at a HighLevel event and finally signed up as a member. She also shares her experience as a speaker on stage and her talk on an AI social-selling system.Additionally, she gives out one piece of advice for those starting with HighLevel on how to overcome feeling overwhelmed during the process.Tune in now!Key Takeaways:Introduction (00:00)From emceeing a HighLevel event to becoming a member (00:40)Molly's favorite HighLevel summit speakers (02:38)Molly's speech on AI social-selling system (03:29)“This is so easy!” (04:12)How Matt started HighLevel (04:44)The good old days of HighLevel (06:20)Matt's other SaaS brands (07:58)Additional Resources:- Sign up for my FREE SaaS Masterclass here- Get a FREE Trial of HighLevel here- Join our Facebook Group here- Subscribe to HL Pro Tools on YouTube here- Check out HighLevel guides and tutorials here–HighLevel Hot Takes is a dedicated podcast for everything HighLevel. From understanding how HighLevel works as a tool to the business side of things, we have it all covered here, one hot take at a time, so that you can move your business forward.Follow us on your favorite podcasting platform so you never miss an episode!
In this episode, I spoke with the one and only Molly Mahoney, a digital marketing expert with a knack for the creative integration of live videos and artificial intelligence (AI). Molly discussed the significant role social media plays in growing a business and how AI can be an instrumental tool in this process when used correctly. She also shared her journey from the theater to becoming a global speaker in the world of AI, and how her focus on creating an authentic human presence in the midst of AI's impact is vital to her success.00:00 Introduction and Welcome00:34 The Power of Social Media and AI01:11 Interview with Molly Mahoney02:02 Molly's Journey from Theater to AI03:36 The Impact of Video and Live Streaming04:23 Overcoming Camera Anxiety07:14 The Power of Trend and News Hijacking08:12 The Importance of Identifying Your Ideal Client11:08 The Role of AI in Business and Marketing12:43 The Power of Authenticity in Social Media20:30 The Future of AI and Social Media21:33 The Importance of Human Connection in AI Dominated World30:09 Using AI to Streamline Content Creation34:08 Conclusion and Final ThoughtsLike the show?Keep Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Molly Mahoney's social media pages:Website: https://thepreparedperformer.com/Facebook: https://www.facebook.com/ThePreparedPerformer/LinkedIn: https://www.linkedin.com/company/the-prepared-performerInstagram: https://www.instagram.com/thepreparedperformer/?hl=enLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #humanconnections #socialmediastrategy Hosted on Acast. See acast.com/privacy for more information.
Buckle up as we introduce Molly Mahoney, the "Prepared Performer," a dazzling sensation who danced her way from cruise ships to New York's theater stages. Her vibrant personality and captivating performances had her sharing the limelight with luminaries like the legendary Richard Sherman. Can you imagine this theatrical star spinning a tale as magical as "Mary Poppins?"Now, let's fast-forward to Molly's bold jump into the internet world. Here, she's making millions and lighting up the online world. Just think how surprised her younger self would be at this wild turn! With her bright personality and mix of theater skills and online smarts, Molly is also an online star you just have to follow!Listen in to learn how Molly uses her skills in content creation to build a successful million-dollar earning online business, and even a solo acapella at the end.Find Molly Mahoney at: https://www.instagram.com/thepreparedperformer/?hl=enhttps://mollymahoney.com/ https://www.facebook.com/mollymmahoney/ https://www.facebook.com/mollymmahoney/ Follow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube
Buckle up as we introduce Molly Mahoney, the "Prepared Performer," a dazzling sensation who danced her way from cruise ships to New York's theater stages. Her vibrant personality and captivating performances had her sharing the limelight with luminaries like the legendary Richard Sherman. Can you imagine this theatrical star spinning a tale as magical as "Mary Poppins?"Now, let's fast-forward to Molly's bold jump into the internet world. Here, she's making millions and lighting up the online world. Just think how surprised her younger self would be at this wild turn! With her bright personality and mix of theater skills and online smarts, Molly is also an online star you just have to follow!Listen in to learn how Molly uses her skills in content creation to build a successful million-dollar earning online business, and even a solo acapella at the end.Find Molly Mahoney at: https://www.instagram.com/thepreparedperformer/?hl=enhttps://mollymahoney.com/ https://www.facebook.com/mollymmahoney/ https://www.facebook.com/mollymmahoney/ Follow Ken Okazaki at: http://contentcapitalists.com/https://www.facebook.com/groups/influencervideohttps://www.instagram.com/kenokazaki/https://www.youtube.com/c/KenOkazakiContent Capitalists YouTube Blog Post URL https://bit.ly/ContentCreatorMillionaireMolly
Today, we're privileged to have an enlightening and engaging conversation with the one and only Kevin King. Before Amazon FBA and E-commerce, Kevin takes us back to his early days as a collector of sports cards, which eventually transformed into a lucrative venture during his college years. In a unique twist to the collectibles market, Kevin began featuring pretty girls on baseball cards. A fascinating story that takes us back to that era and Kevin's unique business strategy ties into the Amazon-selling industry today. Get ready to take notes as Kevin King, opens his treasure trove of Amazon seller hacks and wisdom from his vast experience in the business world. From unveiling the concept of intuitive eating that helped him lose a remarkable 70 pounds without dieting, to sharing insightful hacks, strategies, and resources for Amazon sellers, Kevin covers it all. He even takes us behind the scenes of his recently launched an Amazon newsletter and its intriguing and engaging content. Gear up as we switch gears to advanced Amazon seller strategies and explore the unfair advantages and perks you can get by being a Helium 10 Elite member! As we dive further into the conversation, you'll hear tales of success from Elite members and how their monthly training and networking calls help them gain insights from some of the top Amazon and Walmart in the space. Rounding off the episode, we anticipate the forthcoming Billion Dollar Seller Summit and the Level Up event. So, whether you're an aspiring entrepreneur, an established business owner, or simply someone with a penchant for compelling stories, this episode is guaranteed to leave you inspired and filled with actionable advice. Don't miss out! In episode 491 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Kevin King's Amazon Seller Hacks and Journey 03:59 - Collectible Baseball Cards and Strip Clubs 10:16 - Kevin's Weight Loss Journey and Health Tips 24:05 - A Different Amazon Newsletter 27:40 - Increasing Engagement Through Opt-in System 40:00 - Benefits of Joining the Helium 10 Elite Program 42:52 - Catch The Next Billion Dollar Seller Summit 48:30 - 60-Second Tip: Automated Tool for Boosting Amazon Sales ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton Kevin King is back on the podcast and, in addition to some cool seller hacks that he always has for us, he's gonna talk about a whole variety of topics like how he used to be a collectible card Manufacture and how he's lost 70 pounds in the last couple of years without even dieting. How cool is that? Pretty cool, I think. Are you a six, seven or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or Maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the elite program might be for you. For more information on Helium 10 elite, go to h10.me/elite. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic Conversation about serious strategies for serious sellers of any level in the e-commerce world, and we've got the most serious sellers of them all, Kevin King, back on the show. Kevin, how's it going? Kevin King It's going. I don't know if I'm serious, though I'm more a I'm a seller, but I'm, yes. Bradley Sutton Some people might say you know as like they read my news I would say what is serious, like how serious is this guy? Yeah, yeah, the newsletter. We're gonna talk about that you know. There's definitely been some some things that people are saying that this isn't, this can't be serious, but we'll get it. We'll get into that. Kevin King A little bit depends on the total point of view, what you see, what's coming, yeah, oh my goodness, I can't wait, I want to talk right off the bat though, before I forget. Bradley Sutton You know, I don't think we've talked about this on the podcast before, or maybe you've alluded to it. I've heard you talk about it, but I've never actually dug deep like right now. Hold on, let me just pull something from my back wall here. I just hit it behind. I was sorting some some baseball cards and I'm actually flying to Japan on my own time personal time off and I'm setting up at a card show over there because my dad's had a business there. But I've heard you mentioned before that that you've dabbled in in the old days, in the, in the like sports cards or comics or what was it exactly in that industry. Kevin King Yes, I as a child back in the 80s, 70s and 80s, I collected the basketball cards, back when the I think it was tops they were big, they're like four, four by six size or something like that very Huge, and I collect I don't know. So I don't know when I started second, third grade. So I'm like that and I collected those, collected baseball cards, collected football cards and I was big into them and then I just kind of I grew out of it. I guess maybe I don't know, sophomore year, high school or something, just that was a little kid stuff threw everything in a box or actually put everything in a. I think I was going to throw it away. My mom's like no, no, no, no, don't throw all that stuff away. So she's threw it into about my mom's a hoarder anyway, but she threw it into a box. And then my senior year of high school, like seven years late, sorry, of college, like seven years later, yeah, I was like I damn, I need some money, man, I need a, I need a little extra cash. I was like what, how can I make some cash? I was like, wait a second. My mom, I think baseball cards now people are actually starting to pay real money for these things. I might actually have, you know, some crazy rookie card for Roger Clemens or something, I don't know. I called her up. You still got that box of stuff I was going to throw away. She's like, yeah, I was like I'm coming up to see you, um, you know, from mother's day or something, I'm gonna grab it from you. So I grabbed it and I went on and I sold to Sold a bunch of those. I had some rare stuff in there, made thousands of dollars just taking them into a hobby shop, you know, a comic book store or whatever, and trading them in. And you got some extra beer, money and cash that I needed when I was, you know, not doing so well, when I was 21, 22 and so that evolved, though into time and, uh, the earth was. When was this? Like 92, 93, so about three years after college, um, I was doing stuff, mark and I, you know, mark, from billion dollar stars on, we were doing, um, I'd started a magazine, uh, that dealt with strip clubs, actually, and it wasn't. There's no nudity or anything. This is the business side of it. It was, you know the business side of it. And and doing that, these, for some reason baseball cards have become hot to put strippers on. So it was everything from you know the cabaret, royal and Dallas to the dollhouse in Orlando, to playboy magazine was doing it, penthouse, all the anybody you know bikini, hawaiian, tropic bikini girls were doing it. It became a thing to put Put pretty girls on on baseball cards and these were being sold through traditional comic stars. This wasn't like in the adult shops and like the on the other side of the internet. These were like. Diamond comics was a big distributor back then in capital city comics Too, huge distributors that distributed all the comic book stores. You know they will have big boost at comic con in san diego. Um, they would put these things out and you will put them in packs. It became a huge, freaking business. Bradley Sutton We're selling cases of these and that's one of my first so you were the, you were the one who made them, or you were we made. I was one of the. Kevin King I was both. I was one of the companies, I was making them. Um, originally we had deals because I knew some of these club owners. So they're like yeah, do go ahead and do ours. You know that's good promotion for us and we'll do it. So I was doing them, I go to them. We would either shoot it or they give us stuff that we would. Actually I would design it. What's the back of the cards have? you know, in baseball cars I would have the stats and he had had susie, susie smith, stage name, candy, candy dropper, whatever, uh, five, six, 34, 24, 34, um, originally from san diego, likes men with uh, a short hair or whatever, um, you know, it would be something like that and I was like I need a better way to actually sell these. So a lot of people it goes back to what we do today. They're putting insert, insert cards, you know, register your warranty or get on our, join our vip club or something as one of the like the 11th card in a pack of 10, and they were sending it into the company stew physical mail. There's no internet back then and these companies were not doing anything. They're like the, the business cards in a fishbowl at the gym. You know, they just accumulate. And so I called up all these companies so what are you doing with your, with your, uh, your inserts? And I got there sitting there, said send it to me, I'll get them all typed in. I hired some company in Jamaica that would type these in for Four cents a piece or something, some crazy load number ended up building a mailing list of like 13 000 people off of this that had filled up for like a hundred different companies that were doing this and then as part of the deal I said well, I want to be able to you, I'll send you the list. I knew these guys wouldn't do anything with it most of them and I want to be able to have the right to mail it and I'm going to buy your cards from you wholesale and I'm going to create a catalog, a glossy color catalog that was sent in the mail, and Send these out and sell mine and yours. That became a huge freaking business that blew up and, um that we were able to ride that wave, uh, for quite some time and we were doing all kinds of really cool. Sometimes I have to show you. If I would know and you're gonna talk about this, I could have showed you some here but we did 24 karat gold signatures, like an ink with 20 raised 24 karat gold. We did and put them in like those, those crystal cases with screws on all sides. I mean this was like Serious, serious stuff. Bradley Sutton I mean people ahead of the time, because that, that's like what the industry has moved to is like these, you know, like one of ones, and like, hey, this is a uh, you know there's only 10 that have this signature. And now there's these companies that have them, where they actually come out Like every single one, like national treasures and stuff, where every single you know card in the set it comes in like this case, and it's all encapsulated in these plastic or these, these hard holders, and You're like doing this stuff. Yeah, it's 25 years before we were doing stuff for puzzles. Kevin King So at the back of the card we might do a set of, a subset of nine, so maybe this sets a hundred, but nine of them on the back is a puzzle piece. So you had to collect all nine, flip the cards over and put them in the right order to get another picture as a, you know, as a puzzle piece, like like a tic-tac-toe board. But you put them on the right order it makes another picture. Uh, we, yeah, we're doing all kind and but because of the nature of the products we were, basically I was limited in my marketing, and so it's where I cut my teeth, because I had to get super creative and super innovative on marketing. Because you know, you weren't allowed to. You know, if there was a facebook back there wasn't facebook back then, but there was they would not allow you to advertise it. So it caused us to be very creative in the way we did marketing. Um, we did a huge events. You talking about going to japan at the block blotch Blotch not beloggio, that's vegas, but the Belaj hotel in west hollywood on the sunset strip over there by the viper room and maybe some different name now, but there's a fancy hotel. In 1997 we brought in a bunch of the models Put out a thing and said you know, it's 500 bucks to come, and we had all these guys come like 300 guys, 400 guys, come to get, stand in line, get autographs from the girls on their cards, on 8 by 10s, and we did a party afterwards. It was it was different world. Bradley Sutton Interesting. Well, hey guys, you heard it first. Kevin King I never talked about it. It's not okay. Bradley Sutton I guess, heard, like you know Briefly, you're into collectible cards, you know, and I was like you know what? That's kind of up my alley. Let me ask him about that. So you heard it first here. Now, guys. Kevin King We had binders, you know, with the sleeves, and you put special, special binders. You would collect and, yeah, it was like it was full on full on Wow, interesting, interesting stuff. Bradley Sutton So, guys, we're doing this podcast a little bit differently. I'm doing everything backwards. You know, Kevin is known for his strategies and and Amazon. You know seller hacks and stuff like that. Well, we'll definitely get to that, but instead of doing at the beginning, we're gonna do that towards the end. If you guys have been listening to this podcast for a while, I've actually, you know, usually at the end of podcast, start asking people about their health regimen and diets and exercise and things like that, because 2023 is my year of health, where I'm asking, talking to guests. But we're gonna, we're gonna flip the script a little bit. Say to the end for the Amazon strategy. Now, Kevin, you yourself, wait, wait, can you look to your left really quick? Look to the side, Kevin. Where'd you go? Kevin? Where, oh? You disappear. You're so skinny now. You just disappeared when you, when you turn to the side there. How much weight have you lost this year? Kevin King I Don't know what the number is this year but in the last couple years about 70, 70, some odd pounds. I still got a ways. Still got a ways to go. But I'm probably another 50 or 60 and I'll be happy, but that'll probably take. Bradley Sutton That's impressive. Take me a few more years. Once you, I've noticed, you know, once you hit 40. It's like hard to lose weight, so you hit a number like that. That's pretty impressive. So let's talk about that a little bit. You know I Mean are. What are you doing? You're not, you know, starving yourself. You told me that before. It's not about, it's not about like starving yourself or necessarily counting calories or or working out seven hours a day or anything like that. But but how have you been able to, to steadily get to that when you're at now? Kevin King I've been. I've had an issue with my weight all my life. I've been up and down all my life and sometimes it's gotten a lot worse than what it what it is now. You know, right now about 260. I've been as high as like 360 in the past. In high school I was right around 200 when I most of my weight gain started when I left the house to go to college, to start drinking beer, eating pizza and just kind of kind of put it on and Didn't really care Too much. But then it, you know, as you age and I've been lucky, knock on wood, that I haven't had a lot of issues, not other than a type 2 diabetes, but no high blood pressure, no high cholesterol, none of that kind of stuff that you would expect. I've been pretty good shape, even though been a bigger, bigger guy comparatively, and but I got to a point where it's actually my, my ex-wife, her. She always used to say if you can't take care of yourself, how can you take care of me? Which was a good little slogan and it's true, and so that kind of motivated me a little bit to To kind of in. So I tried every diet in the book. You know, everything from carnivore diet to Atkins diet, to Weight Watchers, to. Bradley Sutton Manny, get you on that carnivore at one point. Yeah, they're all stupid, he's, I know he's big on that. Kevin King Every one of those diets is stupid. I'm sorry if someone's out there's listening and thinks they're great. They're stupid. Every single one they do. They work, yes, they work short term. But how many times have you done the carnivore and you're right back to where you started it. But the key and I kind of learned this from my dad in a way, because he lost a lot of weight and kept it off for like 50 years he's skinny, I mean, he's like 130 pounds or something, but it's mindset, it's psychology. Eating is psychology. It's the people that you look at, all the people that go when they work out. They go when they work out and work their ass off and what they do after that. They go get a Starbucks and they just undo the entire workout. They just did by getting Starbucks with all the cream and all the whatever in it. I'm not coffee drinkers, I don't know all the terminology, but and they just completely undo it. But they feel good about themselves. I worked out and I had a supposedly a good coffee. It you've got to be conscious of what's in your mouth. So my, my ex-wife had found this woman. She's from Venezuela originally. She was listening to these, this podcast in Spanish, and she was a guest and she's talking about something called intuitive eating. You can look at, you can Google it. Google it intuitive eating. And she was talking about how this works. And so my wife At the time was like, let me, I want to do this. And so she called her up, started doing like launch. This woman lives in Miami doing long-distance consultations. And Then she said, Kevin, I think you'll really like her, she's really really good, you should try it. So, and to during COVID 20, was it? I'm into 2020 on Christmas time, 2020. I had my first call with her and started really in January 2021 and what she does is she doesn't believe in diets and she's like the head of the gastric that people of Miami I don't know what the damn thing is called, but something Uh, but she's like the top person of it, gmm. She's skinny, she's a Attractive you know, vince, a willing girl, but she's headed. This whole thing and her whole thing is, is intuitive eating. It's the psychology of eating. It's not about, you know, weight losses is about 80% what you put in your mouth and 20% everything else, and being conscious of what you eat, and so it. She's like Kevin promised me, you'll never go on another diet in your life. It's like done check mark. She's like if and if you get bad. If you get bad, if you go off rails on something Like you know, you go out and you you eat a gallon of ice cream one night because you're depressed or something. Don't think, well, shoot, I just ruined everything. I'm working at Might as well, eat another one the next day and I'll start a diet on Monday. Everybody always starts a diet on Monday or the first of the month. Okay on, on September, on August 1st, I'm gonna start. She said that's absolutely the wrong way to do it. She's like eat what you want. If you want a freaking Pizza, eat the pizza, but it needs to be. You want the pizza needs not be a five or six out of habit, but like a nine or a ten and go get the pizza, but be conscious of what you're eating. Maybe get a small instead of a large or whatever. And I had a habit. I had a bad habit like every night to relax, I would watch TV Just to, you know, unwind my brain and everything and spin an hour just watching mindless TV. You know, america's Got Talent or some stupid reality show or just whatever, just to kind of just wind down. And I would eat a box of milk guts. You know one of those, can those? I love milk guys because you could put three or four of them in your mouth, suck on them. You know, you put three or four in your mouth, they kind of meld together because they're caramel and so you're just sucking on it like you would a you know a butterscotch or something, and then, as it gets lower, you put a couple more in your mouth and they meld together so you can make a box last like an hour and a half. But that's 600 calories on a lot of sugar. I just I was in this habit of doing it every single night. She broke me of that. Now I have that maybe once a month. But she got me the thinking about things and she finds substitutes. Why do you like those milk duds? Is it the texture? Is it the carmel? Is it the way it taste on your tongue? There's something about it. Why do you drink so much soda? Is because you like the carbonation, that is, a specific carbonation. How about switching to this drink, not a period, not this, but this specific one, and it works. So you're, you're tricking your mind psychologically to still, because you have those cravings in those desires or those habits, and as you break in those you swap it. So she's told me, like Most dieticians would say, if you're drinking a coke, zero, you need to cut that out. You need to go to water. You know, hundred twenty eight gallons a day, or ounces a day I mean I got too much, that's a whale size. But a hundred twenty eight ounces a day, and and and, quit, cut, cut those out immediately. She's like no, if you're drinking six a day, just swap one of them out for a water In this, you know, and then have five and let's see where that goes. And but over time you start consciously eating things differently. You start looking at stuff. Am I eating because I'm hungry or am I eating because it's a habit? And now I'm at the point now where I have a private chef that comes once a week and cooks for me, and he used to make my lunches and my dinners. Now I'm just telling me one meal a day because that's all I want. So, and I'm not, I'm not eating half of it anyway. I eat, you know, a little bit of breakfast, protein shake, maybe a little cereal or piece of bread or something. But if I want a candy I buy. If I want an ice cream I get it, but I used to eat a lot of ice cream. Bluebell is my favorite to Texas company and you get across the south it's not everywhere but it's my favorite so I would have those little pints. I buy those little half gallon things or whatever they are last a couple days. I've had one right now in my fridge for two months and I haven't even opened it. It's a change in psychology or what I've done is like, okay, if I want that taste, I want that ice cream taste. I love that taste. It gets the hormones In me, it gets the things that satisfaction, those triggers that are in your body. I'll buy those small size cups. They're like for birthday parties for kids. You know there are 160 calories and I'll eat one of those and she's like, do you go back for a second, go back for a third? Like, no, I just, I just eat one. So it's it's some of its discipline, some of its mind over matter, just being conscious of everything that you eat. And that's the biggest thing in. The second is sleep is so important in in health and a lot of people especially. I mean you're a perfect example. You're working your ass off and sleeping wherever you could grab a nap here or there's a couple hours at night at one point. I know you're better about it now, but but most people dismiss how important sleep is for your overall health. And what woke me up to it is is a few years ago I was going to get life insurance and I didn't have life insurance before. But I got Marius, I better get some life insurance. And talking to the agent, they're like OK, there's, there's a what's your sleep apnea score? And I'm like. I just did a test and it was like 19, I had 19. Mild things or whatever it was, in a, in a period of whatever the measuring period is, that's OK, that's mild and what? What this insurance company told me is that you're at 19 times, maybe it's 19 times per hour. You sub, get subconscious, you don't realize it, but if it messes with your body and they said, if you're you get to 20, you're uninsurable on life insurance. I'm like what? And so I went immediately. I had my wife used to say I would snore. I would snore like a sound, like a Mack truck Coming down the street. So I went. I had a. There's a guy here in Austin that does a balloon, sonia plastic, so they go into your. I had a 70% blockage. I didn't know what, I just get used to it as you're living, you only realize it. But I had trouble in my nose. So you know, man, he just did it. I did a Marcus done a bunch of people done it. He has this technology is like these. One is doogie how's your guys that became an MD when he was 14 or something. So you know this technique. So it doesn't require the major surgery that and still get knocked out for like 15 minutes because and uses balloon and blows it up and opens all that up. That made a huge difference on my story. In my sleep Plus, I started using a sleep mask and I changed. You know, sometimes in your bed If it's hot or cold, temperatures are right, you're tossing and turning, you're not getting as much sleep, you wake up in this little bit of sweats or whatever. But there's something called the eight sleep mattress. Is the number eight sleep. That's freaking amazing. It's a mattress topper and you it's about two grand. It's not cheap, but you put it on top of your bed and then it you can set settings are you cold sleep or warm sleep? And you can do splits, so if your wife and you on one side, your partner new Can be off different. And then it measures you throughout the night and it ring and fit, that fits and stuff. Do this, but give you like your pulse rate and use some measurements during the night. But this like measures your whole body and like how often do you wake up, how, what kind of quality of sleep did you get? What was your heart rate, your hrv through the night, all this stuff and it Adjust after a week of testing. It figures out where what temperature is optimal for you. It's a way to just you can manually write it but adjust up and down either cold or hot, the temperature of the mattress. And this thing is so thin, it's super thin. It goes on top of the bed, has a little pump that you hide behind your bed with a little bit of water in it and it's brilliant. I mean I have a. I have a sleep number bed that has Like seven thousand dollars sleep number bed that has something similar built in that sucks compared to this Eight sleep. It's awesome. So things like that plus you got. You got to watch as a man. You got to watch your testosterone. So, as men, the number one thing is sleep, sleep apnea or sleep To stop, strong level in your diabetes level. Those three things play more in your health Then anything else. If you get on top of those, your chances of Of Having a long fruitful life and being there for your kids and your wife and when To enjoy your retirement or much, much higher intriguing stuff. Bradley Sutton Alright, so let's let's give somebody a quick tease. We're gonna talk about your newsletter you just started, why you started it and some of the stuff, but what's one of the either one that's come out already or something that's coming one of the strategies that you can share with our listeners who maybe haven't gotten a chance to read the newsletter? What's something you brought out in one of your newsletters that can write off the bad help sellers listening. Kevin King Yeah, I mean I just started April, august 14th. It's twice a week, it's Mondays and Thursdays. When I say newsletter, a lot of people roll their eyes but and cause I'm like, oh yeah, I get a newsletter from Helium Town, I get a newsletter from this software, and every time I get my email I get the company newsletter. Those are not newsletters, those are promotional emails for the most part. Go read our blog, go read this. A newsletter to me is more like a. What I'm doing is more like a magazine in a newsletter format. So it's action packed. Yes, there's a couple of ads and stuff in there from people that are paying for those, but it's action packed, actionable stuff. It's totally free. So, like, we just did a big one that's really resilient. The one that came out on August 28th talked about the A9 algorithm and so you know, Danny McMillan over at Seller Sessions did a big, big like document on it and we analyzed that and like, while that's good, that's not really there's more to it than that. So we took a look at Amazon Science, a big paper that came out and a couple of other things analyzed that and we talked about that and I've gotten so many people saying this is like the most amazing. It was written in a way that we can understand it. Sometimes this stuff gets too technical, plus some of the tips and tools that we put in there. We had a really cool resource for like getting. Sometimes, when you're trying to create your A plus content, your brand story, your brand pages, you're like what should I do? How should I tell my designer, a graphics person, to do and maybe you saw a couple here their ideas, or you give them some basic idea. But there's guys who listen. There's a guy in George. That's a similar library of 25,000 A plus pages and you can filter by it. I'm in the pet space, I'm in the space, I'm in the. It's got it all keyworded so you can search and get like, wow, that's a cool one, that's a cool one. I want my designer to do something like that or combine these two together. So I wish there were resources like that. I have something called the Dream 100. As you know, there's a lot of BS not Bradley Sutton's, but BS in this industry that with fake gurus and stuff. So I have every Thursday I come up, I put someone in the Dream 100, and I announced this is a legit person, you should follow them, trust what they say. So that'll get up to 100 people. It's only three right now, but that'll get up to 100 people over time. We do. I add a little bit of humor to it, so there's like I'll either call somebody out you know that's basically a fake guru or we'll put some crazy listing like hey, can you believe that this product is selling 100 grand a month on X-ray on Amazon? You look at it like holy cow. That's the craziest thing I ever saw. We do some of that, so it's a mix. And then I tell a personal story and each one's called a six second story. So when someone opens the news there, you gotta hook them right away and you gotta get them reading and engaged. And so I do. I personalize it and then I tie it to whatever we're talking about that day. Bradley Sutton So I'll personalize and reason. One kind of causes stir about some naked people, some balconies. Kevin King Yeah, but I do that. I want to. You know, I always say if you're not pissing someone off, you're not doing a good job. If you try to please everybody, you please nobody, and so I'm feeding my audience and so if that bothers you and it's gonna bother some people that might be religious or you know, depending that's okay. You can go find your information somewhere else. I'm fine with that. But the overwhelming response to that has been like holy cow, this is the best thing ever. This is don't stop. Can you do this every day? I can't believe it. One guy who sent me a message today is like this is so good I can't even take it all in. I just got three of my team members start reading this and we're dividing up sections of what to do, and so that's. There's so much out there. You know we do the helium-10 elite every month and we've been doing that since 2017 at helium-10, which is advanced level stuff, and in that I do seven ninja hacks every month and share those with the audience, and then, once those have become a little bit older, sometimes I share those other places, but the helium-10 elite people always get them first. Right now, I write everything on the current newsletter, but it's going to get to. I'll hire a staff, but I need to get to set the tone, figure out what works, what people like, what they don't like, and then I can feed everything I've written. For if I do this for three months, let's say, I can feed that all into an AI and then say have the AI write in the style of Kevin of the newsletters they don't know the exact style, the exact everything. So these are not AI newsletters, these are. We use AI as a tool, but AI is not writing these. Bradley Sutton So if somebody wants to go ahead and sign up, it's free right now. How can they do that? Kevin King Well, it's always going to be free. It's billiondollarsellers.com with an S, billiondollarsellers.com with an S. It's growing pretty quickly. So I think hopefully by this time next year there'll be maybe 50 to 100,000 people getting that twice a week and actually reading it that one. So my email list from all the stuff I do is big not as big as helium-10s or something, but so I could just blast this out to everybody. But I don't want to do that. I want people to actually want it and I have people now already saying I didn't get it, I didn't see it in my spam or what happened to it, and they're getting upset that they didn't get it. That's what I want. Is it to become habit-forming and become something people look forward to? When they see that Kevin King, BDSS, they're like, oh, this is something I got to read. If I can't read it right now, I'll save it until tonight or the plane ride tomorrow or whatever. That's where I want it to be. So it doesn't have to be. It's not a blast on my whole email list. You've got to double opt in. You can't just sign up and get it. You actually sign up and you got to click something else to say you really want to sign up and then you're in and that's on purpose and it keeps the open rates high, the engagement high, it's good for the advertisers that come into it, that support it with a little bit of advertising, and it's just good for everybody. It's people that want it. Bradley Sutton All right. So guys, make sure to sign up. It's one of the. I personally don't even read newsletters. This is like the first one. I actually just sit there and read and, just like Kevin said, sometimes he starts with a funny story, but it works. It like hooks you up and like laughing, sitting there, laughing like all right, I want to read more. I'm hooked in and from start to finish. It's long, it's like you're doing a lot of scrolling. Sometimes people say, oh, when you write an email, you don't want them to scroll, and they're like I got no problem scrolling, but it's written short. Kevin King It's written in a format so that you can skim it, but you'll see that it's using every trick in the book. There's no paragraphs more than two or three sentences. There's no. It's not long, and usually when I write it I have to go back and cut half of what I've written wrote out and it's straight into the point and we use a sense of humor. It's not just that opening story, but it's like we did something about in a recent one. So there's no such thing as the A10 algorithm. It's always the A9. There is no such thing, and the A9 of all is just like you did during puberty, but it's still named the A9. So we'll do stuff like that. It's not necessarily business-like or corporate-like, but screw that, put a personality to it and people love that and then as a reading they have a little smile or like I get it, or that's relatable. It doesn't sound like corporate speak or boring stuff. That's all on purpose. Bradley Sutton All right. Now you referenced Elite and how you saved the best hacks for there. Do you have any? Just for a sample, you can give some of the cool one or two of the cool hacks that you've given out on your seven ninja hacks that you do monthly in the Elite group. Kevin King Yeah, sure, what's a good reason? We do this every single month. We talk about some of its tools, like CASPA AI, which is a really cool tool where you can shoot your product on your iPhone, just basic picture, upload it and then put it into any scene you want. So you're like, hey, I want my water bottle to be held by an Asian guy standing in the gym with some barbells behind him and he's holding it facing the logo out. It'll make a cool picture instantly using AI with that which you could use in your Amazon post or you could use in your maybe in your listing. You could use a lot of places. So we'll do cool tools like that. Or Melio payments, where you can use credit cards to actually finance your purchase, orders and stuff. We do things like. A recent one was about how to Get that there's a newer version of this item available. You know we covered that there's a new version of this item available. Like people like see that, how do I get my? You know if I you got a calendar or you got you just updated your product, how can you Link that to the old inventory so that people see there's a newer version available? We showed people how to do that. We showed people how to do the back-end stuff before anybody knew how to do the back-end and get a complete dump of your competitors Listings like all their attributes and everything before. That was really public information. Well, I was like a couple years before yeah, main stream. Yeah, we stuff like how to use a Hexa. Hexa, it's a beta program most people don't know about to create 360 degree pictures for Amazon listing. They'll do it for you for free and I think that's really really, really, really cool. We've done stuff like how to make money fall from the sky on your landing pages. You know you, someone hits on one your landing pages or one of your blog sites and they don't let's say they don't sign up. But you want to know who they are. There's tools out there that will actually Use IP and geo location to actually figure out, in about 50 to 60% of cases, who these people are, based on public data In the United States, Europe, you might have a few more issues with privacy, but yes, we don't care about privacy. So, unless it's medical, and so we, we can figure out that. I just went to Bradley's blog talking about the honeymoon and he's a no, I went there. You know, as he got a hit or his metrics, that there's a visitor session, but he doesn't know who they are. If he puts this little bit of code, then we can we put, we can figure out that. Oh, this was Kevin King because he was using this IP address of this computer and there's reverse matching. That knows that, oh, Kevin King went to this gaming side or went to somewhere else in the past 10 years From that same place. It must be Kevin King. Let's match it up again to this other database. So his, his email address is blah blah, blah, blah, blah, blah. Puts that into a database. Then you can either email those people which I don't always recommend if you're gonna do that, you should use something like zero bounce to make sure the emails are valid or you can put them into custom audiences if you're running Facebook ads or any kinds things like that and you can retarget these people. You ever wonder how sometimes you went to a site and You're all of a sudden now I'm seeing this stuff all over my feed. Some of that's retargeting pixels, which is more private. But if you're wondering, how do they get me onto an email list? Or how did they get me from this this not a meta property into an X or Twitter property? Those two aren't the same company not sharing the same pixel. How do they do that? And this is some of the ways they're doing it. We also talked about you know, Howard. You've had Howard on the how tie on the on the podcast and he's got a little group called elites I'll forget the name of elites seller society or something like that and he's had every Thursday he has someone come on and talk about stuff and one of the things that just recently he had David, who's spoken at the billion dollar sauce on. You remember David from a, the ghost story. Bradley Sutton Back in 2019 he came on and he did some translating for him. One year at the billion dollars. Kevin King He came on and talked about you know what, what? How are things changing with the Chinese sellers? You know, Howard, he's like you know, ai is level the playing field as far as creating listings and stuff now for everybody. And If you someone's like a word that, how are they ranking? How are they getting reviews? What are they doing? He's like the number one way that Chinese sellers are getting Ranking. Right now they're using postcards, postcards through the mail and he's like, thanks to Kevin King, I'm like what he's like? Oh yeah, I did talk about that in 2019 when I did me and Brandon young went over there and spoke to a huge group in Shenzhen. Well, they took that and now he said that's the number one way that they're getting Review, ranking products and getting reviews. And and so I was like you know what? I think I actually did that In the US too. It wasn't. I just didn't give that to the Chinese sellers. And so I look back and I share that to the helium-ten elite. First way back, and I don't remember exact time, in 2018, some point, I did a presentation on postcards and it was cutting edge. Virtually nobody did it, everybody, you know. They looked at like, yeah, Kevin, that's like I I never heard of. I don't even check my mailbox. I don't know. I'm a millennial Nah who reads the mail like dude, you're missing it. And so nobody in the hardly anybody in the US did it, but the Chinese like, oh, this, this looks good. They did it and look what it's doing for him four years later. So that's the kind of stuff we do in helium-ten elite. If you freakin pay attention and implement Not only what I'm teaching but what we bring on Really good guests. You know I look for diversity, from PPC people to shipping people to you name it. You know sometimes you get a speaker. That's yeah, okay, but we get some really good people as three speakers, plus myself, on Every single one of the helium-ten elite, that's. You know, there's a lot of groups out there that that have trainings, but I think this might be the longest last, the oldest one period. It's continuous. There's others that have started and come and gone, but that and but I think since we started February at 2017, when it's called Illuminati, changed the name in 2019 to helium-ten elite, but it's been continuous, never missed a month since February 2017. So that's six and a half years. I don't know if there's any other Group. That has lasted that long at this point and guys. Bradley Sutton You know I told people this before. This is One of the secrets not the main secret to my success is Before I ever sold on Amazon, you know, before I even became a consultant. You know people thought I was crazy because it's mulling. I mean, like seven, eight, nine figure sellers going and paying 400 bucks to get in this Illuminati mastermind. I, I could see the value in it. I saw a webinar for something first of you and Manny, you know, way before I worked at helium-ten Year, more than a year probably before and and I actually joined Illuminati Just as a regular person who wasn't even selling yet and within like three, four months I had enough knowledge just from the Illuminati stuff and you know a couple other. You know courses I was taking, but mainly from the Illuminati, where I became like a pretty top-level consultant and and was, you know, launched my Amazon consulting career. You know which was my career before helium-ten, without even selling on Amazon, just because I was able to ramp up my knowledge super fast by being part of that Illuminati mastermind. Kevin King So and it's not just the guys exactly training- that's what we had, but more recently Helium 10's added a weekly call with all the people that want to participate. So I do one a month. I jump on once a month and then the other three weeks Bradley and Carrie and Shivali host them and we'll have anywhere from 20 to 40 50 people in there that are members of helium-10 elite. There's a lot more members in that, but you know some people are busy and for a couple hours Typically an hour or two hours everybody's on there on a zoom call, all on the screen. There's no agenda, no presentations Like what do you got a problem with? Oh, you know Amazon's blocking me from shipping this and anybody else ever dealt with this. And usually there's someone else like, oh, yeah, I've a. You know, maybe we me or Bradley or somebody knows the answer begin help them. But usually there's somebody else like, oh, have you ever tried this? Or this happened to me two years ago and I did this and you have this interactive conversation that you're not gonna get in a Facebook group. You're not gonna get anywhere else other than maybe an in-person event, which there's four of those a year to for helium-10 elite. Did you get to come to for free? That are that value right there. Sometimes I learned stuff in there, you know, I didn't know from somebody else that right there, connecting with other high-level sellers and being able to share is as valuable as the presentations, if not even more valuable in some cases, and I'm so. There's things like that, that that you're not gonna get anywhere else. Bradley Sutton Just last week I don't know if it was on your call or on one of the regular weekly one that you're not on there, it was before you. Either way was before you came on the call there was Elizabeth, who's an elite, elite member, and she was talking about how she's done like something like a two million dollars on TikTok shop Some crazy, some crazy number like that and so she was just like people were dazzled with what she was saying Just ran, you know, just like just randomly got on there. She was just one of their participants and was talking about that. Now we're actually gonna do a train. She's gonna do a training in October in the elite in-person workshop in New York where she's gonna show people I'll kind of like reverse engineer how she was able to get to this level of success that she's had on on TikTok shop, which is definitely a hot topic. Kevin King So that's hot, that's. That's big right now. That's big. If you're not paying attention to that, that's big. You know I had Perry Belcher. This will be coming out on the AM PM podcast in October. So be sure, but Perry Belcher if you don't know who he is, he's one of the top marketers in the space right now. He started digital marketer. Yeah, the big expo with 7,000 people I mean sorry, traffic and conversion is. He was one of the founders of that. He started digital marketer. He's really big in the marketing space and old-school marketing guy. One of the things he actually said on that podcast, among a bunch of other cool stuff, is that he's like if you're going from Amazon to Shopify, it's a mistake. You should not be doing anything on Shopify. He said we're finding far better success by setting up funnels with click funnels or high level or one of the other, and doing single product drives it. The conversions are way higher, the Sales are way higher than driving someone to a Shopify site where it's there's too many confusing things that can distract them and he's like that's where these Amazon sellers because I asked him for one of the mistakes people are making said that's one of the mistakes a lot of sellers. Amazon sellers are making right now, as they should be focused more on driving stuff to single products with upsells Rather than driving to a Shopify store. Bradley Sutton Here's all my 20 things my, my company sells, but yeah, yeah, I mean the tick-tock shop that there's, just whatever is cutting edge. You know we talk about an elite, so so it's actually the longest in history and that you know. Kevin just said it started in in 2017. So it's we're talking over six years, almost seven years. It's been closed for the longest time in history. I think the last time it was open was in March of this year I'm not sure by the time you guys are listening to this episode of its open, but sometime in in September, October, we're gonna open it up for a couple weeks or so. So this is the time to sign up. Guys write this down h10.me forward slash elite. H10.me forward slash elite. And even if it's not open right now, there's a button on there where you can join the waiting list so you can make sure that when it does open for the short window that it does, that, you guys can get in. But but you know the benefits are this is like the only way to really talk to Kevin. You know people Want to ask kept. You know want to hire Kevin as a consultant all the time. Kevin doesn't have the the bandwidth do that, but once a month he'll go on there and just live, you know, just in a regular zoom call. You can ask him anything you want. You can ask other people anything you want in the Facebook group. Or we have two weekly zoom calls now one at In the afternoon on Friday us time and then one that I actually hop on at midnight because it's 8 am UK time Every Friday and and we hit the, we hit the Europe. You know, all the European sellers and people in Asia, you know, can hop on a call and network with each other. We have four quarterly workshops. The next one's coming up in October, the fourth one of the year. We had one in, you know, during Amazon accelerate, September 11th, and now October, right during unboxed, we're gonna have one where we're gonna be talking about, like I said, tick tock shop, and also we're gonna have a PPC Expert and there's a whole bunch of other Advances of being on the elite program. So if you guys are interested to add this to your helium tenant count again, go to h10.me forward slash elite and Either sign up right there if it's open, take advantage or if it's closed, just just join the waiting list so you can hook up with Kevin that way. Kevin King There's some software tools to that. They get extra tools or extra capacity or something right. Bradley Sutton Yeah, elite members usually get access to tools like way before, like we just launched Some historical Cerebro. Elite members have had that for like a year and a half, you know, but now barely diamond members are getting it. Like a year and a half Later there's some tools like our elite analytics so that Kevin actually developed himself he gave the the kind of blueprint for it. That's still only elite members can can access that diamond members don't have access. Then that's been around for like two years. So lots of advantages, including networking and training that elite has. You know, back in the day, like I said, when I was an elite Illuminati member, it was only the. You know there's a I think there was a Facebook group Maybe at that time or something, but it was mainly just one of those training calls a month and that was enough value For me and now it's just like all you know tons, tons of other value. So guys, make sure to check it out. Another thing you know I'm wearing my my OG Billion Dollar Seller Summit shirt today from the very first one, from the very first one and the next one time and place In 2024 for the next billion dollars. Kevin King There's actually two. Come with the next Billion Dollar Seller Summit, May 18th to the 23rd in Kauai, Hawaii, which is gonna be amazing, and then right after that one from the 23rd to the 26th, I have a second event called level up, where we're? So the first, the billion dollar seller summits, mostly for Amazon sellers and all the traditional things that you're You're used to like you are Bradley from a billionaire, saw something, the level up, or switching resorts, take it, everybody that's staying, that chooses to stay, and they're going to the Waimea Canyon, which is the Grand Canyon of Hawaii. It's like a little Grand Canyon that you in Hawaii that then we're taking them on the Nepali Coast on a dinner cruise. The pop for the poly coast is where these mountains, these beautiful mountains, come right up to the edge of the water. It's just stunning Dolphins jumping everywhere, and so that's gonna be cool. And then we're switching to Hanalei Bay, to the one the chain, the ones 300 million dollar resort that just had a overhaul and it's like 14, $1500 a night to stay there, but we got a rate that's like way less than half of that For people coming to the event. And then we're doing it's called level up, so it's six speakers, only ones Amazon, the other five, or you know, like Perry Belcher just said, he's probably gonna speak at it, jason Flatlin is someone that's maybe speak at us, a couple other Molly Mahoney, it's probably gonna speak at it, and some some other, and then we're mixing that in with Some mind and body stuff, like we talked about earlier, because that's important for our engineers. So there's gonna be cryo therapy, there's gonna be a sound therapy lab where you listen to the bowls and it helps reset your mind. We're doing hot yoga, a bonfire on the beach, and so it's. It's gonna be pretty cool. We're doing a race. You know we did that race here in Austin. You were in that's that scavenger hunt we did a couple years ago here in Austin. People love that. So Probably problem one of the problems when you go to an event you don't get to see the place. You're like you see the hotel and maybe you see a bar or something with a restaurant. So we're doing we've got 25 Avis rental cars thing or 30 Avis rental cars all lined up and you're gonna broken the teams of four and you're gonna do an amazing race across the islands one day. So you're gonna see, then you're gonna be able to see the entire islands and experience the island. Quiet is a place where you're not gonna want to be sleeping aping in the back. You know you're gonna be like looking out the window after every turn going Holy Callis is beautiful. I've never seen something so beautiful my life. It's a drastic Park Island and so you're gonna, but you're gonna be able to see some cool stuff all in some back places that you wouldn't know they're not on the tours map. We're gonna take you to this one cool beach as part of the race. You're like, holy cow, I'm coming back here because nobody's here, nobody knows about this place. It's like a secret little beach. So that's. That's gonna be cool too. If it's your third or more trip, you're gonna get like a drastic park experience in a helicopter ride Over the island and stuff. So, like Bradley, if you're out there, you get. You get that for free, as, since you're a regular, since you've been to three, this is your third or more we're gonna take a helicopter around the island as a tour is amazing fly up to the inside. This 10,000 foot waterfall and a helicopter in land and this, this drastic park kind of vehicles gonna pick you up and take you through this Amazing like plantation kind of thing and to a VIP dinner that night. It's gonna be really, really cool. So, yeah, that's a billion dollar seller summit calm. If you want information on that, then in October I'm doing the billion dollar exit summit so the billion dollar exit summer, doing this with Scott Deets so somebody may know he's got the, the exit ticket or whatever it's called him and he them to Probably the top guy and helping people exit. He helped manning Guillermo exit Helium 10 help who's involved in that Done over a half a billion dollars worth of exits for Amazon sellers. So and you may be like, yeah, but right now I'm not thinking about exiting, but you, you might be in a year or two years and now's the time to actually start working on it now To maximize and add a couple extra million dollars to your exit. By working now, rather than waking up one day and say I want to exit, I want to be out of here in three months, you're gonna be shooting yourself in the foot. So we're doing a. It's very small 25 to 30 people in Austin, October 10th to the 13th called the Billion Dollar Exit Summit and it's hands-on. So he's bringing his whole team, so it's want some a lot of one-on-one stuff. It's not a bunch of presentations from all these random people. You're gonna walk out there with a plan like, okay, this is what I need to do specific to your business. So that's, that's happening in October. Bradley Sutton Awesome, awesome, alright. So, guys, billiondollarsellersummit.com to get more information on it. Alright, like always, let's go ahead and close this out with your 30 or 60 second tip that you can leave for the sellers out there, do you haven't checked out Levonta. Kevin King That would be a really good tip. I leave a NTA, I think calm, I think is the is the URL. But especially for the fourth quarter coming up. You know, offside Amazon traffic is huge for ranking. You know you get the 10% referral bonus if you're brand registered and it just helps you in your rank Even if they don't buy. If you're sending traffic from outside social media or outside media, blogs, whatever, even if they don't buy, it helps you on your rank. But these guys you know that's, but it's kind of a pain in the ass to go set all that stuff up. You got to find people on TikTok or you got to find blogs or you got to find these affiliates and like coordinate everything one-on-one, one by one, by one. These guys have got over a thousand of the top affiliates, from TikTok people to people who are in the affiliate business. That's what they do to blogs like USA Today. USA Today will do a holiday gift guide for pet products this year. If you have a pet product, you want to be in that gift guide in USA Today with two million people reading it online. You, these guys, can facilitate that in the way. It's seamless, the way it works is you just connect your Amazon account to their system and it automatically imports all your products. Once your products are in there, you can go in and cherry pick them like I only want to promote these three. I'm willing to give a 20% commission for you know this dog bowl and then that goes into their database, these thousand affiliates. When they're writing their stories and looking for things they can search that database. Oh, I want, I want to promote this dog. Well, he's given 20% Off. They just automatically pick up the code, the, everything. It's all done for them. They put it into their blog or their, their post or whatever, and it's all automated or you can go in there. I think they let you do 50 a day. You can reach out to people and they're growing really, really fast and they just had people on prime day the last, the July prime day. Do over a million dollars just off of outside traffic, off of this program on prime day, and just imagine what that does to your listing on Amazon and the internal Amazon stuff, how that's gonna get that file flywheel going. So that's that would probably be a tip of there under the radar. And you know a mission is here. They don't give me a kickback or anything for this, but that's a tool that I think any Amazon serious Amazon seller is a fool to not use. I'm an absolute fool to not actually take a look at that, especially for this fourth quarter, and get a strong competitive edge Over your competition get more like that. Bradley Sutton Guys in Helium 10 Elite. h10.me/elite. Kevin, thank you so much for joining us. I know you're traveling a lot more than you were in the previous years. I'll probably hopefully see you at one of these upcoming events and then, for sure, at the Billion Dollar Seller Summit next year. So Keep on. By the time I see you next time, you know I might not even recognize you're losing so much. Wait, hopefully you won't recognize me, because I need to. I need to get on the path. Kevin King Yeah, it's slow but by. Yeah. If we go along in a period of time, you know I've lost a bunch. Bradley Sutton I'm not trying to do it quick. All right, we'll see it. We'll see you next time you.
How do you convert your traffic and clicks into prospects, leads, and then actual sales? Today we're talking about a genius application of your social media skills to increase conversions and actually make money by engaging with your community. Just because you're crafting great content doesn't necessarily mean that anyone is going to see it. So first off, how do you get people to consume your content and then buy from you? Or "throw credit cards at your face" as today's effervescent guest, Molly Mahoney (The Prepared Performer), likes to put it.The Social Sales Shuffle is Molly's three-step guide to rousing your social media profile from its slumber, then creating better online community engagement, then teasing out the business challenges your ideal customer is having, and then presenting your offering as the solution. It's a myth that our ideal customer is someone we don't know at all. Chances are they are already in your sales pipeline, just waiting for the right time to buy. So making a list of five potential customers and then engaging with them meaningfully on their platform is part one of the strategy to grow your organic reach. There are sneaky social media skills aplenty from Molly in this episode. For example, how not to let the algorithm assume you're clickbaiting?From doing research on your prospects to opening up the algorithm by creating engagement on other community pages, the Social Sales Shuffle is a marketing game-changer that you absolutely have to try at home to boost your engagement and turn that member of your online community into an actual sale!Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics. Learning how to perform better in business begins with performing better in front of others.Key Takeaways:01:37 How more AI content doesn't equate to better marketing 03:47 Molly's 'Social Sales Shuffle' for increasing how your content gets consumed08:05 'The Money Dance' to get your whole body inspired before you connect with your audience12:52 The importance of looking at someone's profile update before sending them a DM15:19 Three steps to re-activate your social media account17:10 Going into another group/online community to generate engagement23:52 The Validation Post: "lemme know" and not "let me know"!27:10 Using AI to get people to raise their hands, identify their problems, and start a conversation30:41 An example of the Social Sales Shuffle in action (How To Do social media with Molly!)34:22 Appreciating that there are better ways to engage with your online community36:38 TAKE ACTION STEP: Try the Social Sales Shuffle yourself!*Check Out the previous episode featuring Molly Mahoney: Building Your Brand Voice with AI - https://www.digitalmarketer.com/podcast/digitalmarketer/episode-323-building-your-brand-voice-with-ai-and-molly-mahoney/Connect with Molly Mahoney:Instagram - Molly Mahoney * Video * Organic Social * Sales * Gen AI (@thepreparedperformer) • Instagram photos and videos -...
How do you convert your traffic and clicks into prospects, leads, and then actual sales? Today we're talking about a genius application of your social media skills to increase conversions and actually make money by engaging with your community. Just because you're crafting great content doesn't necessarily mean that anyone is going to see it. So first off, how do you get people to consume your content and then buy from you? Or "throw credit cards at your face," as today's effervescent guest, Molly Mahoney (The Prepared Performer), likes to put it.The Social Sales Shuffle is Molly's three-step guide to rousing your social media profile from its slumber, then creating better online community engagement, then teasing out the business challenges your ideal customer is having, and then presenting your offering as the solution. It's a myth that our ideal customer is someone we don't know at all. Chances are they are already in your sales pipeline, just waiting for the right time to buy. So making a list of five potential customers and then engaging with them meaningfully on their platform is part one of the strategy to grow your organic reach. There are sneaky social media skills aplenty from Molly in this episode. For example, how not to let the algorithm assume you're clickbaiting?From doing research on your prospects to opening up the algorithm by creating engagement on other community pages, the Social Sales Shuffle is a marketing game-changer that you absolutely have to try at home to boost your engagement and turn that member of your online community into an actual sale!Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics. Learning how to perform better in business begins with performing better in front of others.Key Takeaways:01:37 How more AI content doesn't equate to better marketing 03:47 Molly's 'Social Sales Shuffle' for increasing how your content gets consumed08:05 'The Money Dance' to get your whole body inspired before you connect with your audience12:52 The importance of looking at someone's profile update before sending them a DM15:19 Three steps to re-activate your social media account17:10 Going into another group/online community to generate engagement23:52 The Validation Post: "lemme know" and not "let me know"!27:10 Using AI to get people to raise their hands, identify their problems, and start a conversation30:41 An example of the Social Sales Shuffle in action (How To Do social media with Molly!)34:22 Appreciating that there are better ways to engage with your online community36:38 TAKE ACTION STEP: Try the Social Sales Shuffle yourself!*Check Out the previous episode featuring Molly Mahoney: Building Your Brand Voice with AI - https://www.digitalmarketer.com/podcast/digitalmarketer/episode-323-building-your-brand-voice-with-ai-and-molly-mahoney/Connect with Molly Mahoney:Instagram - Molly Mahoney * Video * Organic Social * Sales * Gen AI (@thepreparedperformer) • Instagram photos and videos - https://www.instagram.com/thepreparedperformer/?hl=enWebsite - the Prepared Performer -...
In an ocean of AI-driven content, how do you find your unique voice and identifiable personality that ensures your message doesn't get lost at sea?Molly Mahoney is The Prepared Performer and she's sharing the wisdom of articulating your own unique character attributes (at least 20!) before you start feeding your AI chatbot prompts and coming up with new content. There's a wonderful method to Molly's madness that involves the Quesadilla of Awesome and an intentionally misspelled acronym that will force you to check in with what you stand for as a brand so that when your content is reflected back to you, you'll know right away whether it is on point or not. TDM host Mark De Grasse and Molly also share on how to prevent Chatbot hallucinations, embrace AI's personality quirks, and the frameworks you need to be a better content writer. From awesome quesadillas to banana phones, there are ways to create content and community in quirky ways that set us humans apart from our artificially intelligent digital doppelgängers. Creating magic starts here. Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics. Learning how to perform better in business begins with performing better in front of others. Elevate your Awesome Podcast with Molly Mahoney and The Prepared Performer team. Key Takeaways:02:35 How does Molly make her AI content more human?03:15 What is the Quesadilla of Awesome?07:40 Making a list of 20 things that make you a uniquely awesome human being08:45 How to appreciate yourself with the SAAVE acronym12:00 Creative AI prompts once you've articulated your uniqueness15:30 Creating a character before you create your AI content17:30 Making an emotional connection with your AI content19:50 How to prevent Chatbot hallucinations20:55 Being patient with your AI prompts26:10 Creating random content with AI28:00 Banana phones! 31:50 The low risk associated with trying out ideas using AI chatbotsConnect with Molly Mahoney:Website - the Prepared Performer - https://www.thepreparedperformer.com/YouTube - The Prepared Performer - https://www.youtube.com/user/ThePreparedPerformerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale
In an ocean of AI-driven content, how do you find your unique voice and identifiable personality that ensures your message doesn't get lost at sea?Molly Mahoney is The Prepared Performer and she's sharing the wisdom of articulating your own unique character attributes (at least 20!) before you start feeding your AI chatbot prompts and coming up with new content. There's a wonderful method to Molly's madness that involves the Quesadilla of Awesome and an intentionally misspelled acronym that will force you to check in with what you stand for as a brand so that when your content is reflected back to you, you'll know right away whether it is on point or not. TDM host Mark De Grasse and Molly also share on how to prevent Chatbot hallucinations, embrace AI's personality quirks, and the frameworks you need to be a better content writer. From awesome quesadillas to banana phones, there are ways to create content and community in quirky ways that set us humans apart from our artificially intelligent digital doppelgängers. Creating magic starts here. Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics. Learning how to perform better in business begins with performing better in front of others. Elevate your Awesome Podcast with Molly Mahoney and The Prepared Performer team. Key Takeaways:02:00 How does Molly make her AI content more human?02:40 What is the Quesadilla of Awesome?07:00 Making a list of 20 things that make you a uniquely awesome human being08:10 How to appreciate yourself with the SAAVE acronym12:00 Creative AI prompts once you've articulated your uniqueness15:40 Creating a character before you create your AI content16:50 Making an emotional connection with your AI content19:30 How to prevent Chatbot hallucinations20:40 Being patient with your AI prompts26:00 Creating random content with AI27:00 Banana phones! 32:00 The low risk associated with trying out ideas using AI chatbotsConnect with Molly Mahoney:Instagram (and the Free Gifts Molly mentions) - Molly Mahoney * Video * Organic Social * Sales * Gen AI (@thepreparedperformer) • Instagram photos and videos - https://www.instagram.com/thepreparedperformer/?hl=enWebsite - the Prepared Performer - https://www.thepreparedperformer.com/YouTube - The Prepared Performer - https://www.youtube.com/user/ThePreparedPerformerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7...
“You can't just build a system and think it's going to magically make things happen in your business… you have to actually use it.” This week, Parker chats with Molly Mahoney about her financial journey. Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” and has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. Her Children's book Finding My Awesome allows kiddos of all ages to celebrate their unique sense of awesome and live a life of confidence and joy. When she's not helping her clients attract a flood of leads, you can find her singing jazz with her bass-playing husband or teaching her kids #stand4joy from their home in California. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: www.evolvedfinance.com/audiocourse Follow us on Instagram: https://www.instagram.com/evolvedfinance/ To learn more about Molly and her business: Follow her on Instagram: https://www.instagram.com/thepreparedperformer/ Like The Prepared Performer on Facebook: https://www.facebook.com/ThePreparedPerformer/ Subscribe to her YouTube channel: https://www.youtube.com/thepreparedperformer Molly's Free Social Media Engagement Guide: https://molly.live/parker
As we approach our fourth anniversary, I'm excited to bring you the 6th special bonus edition of the podcast, where we're going into the archives and highlighting the best bits from the first 200 episodes.In today's episode I go back and chat with Janet Murray and Molly Mahoney. We're looking at how to grow our businesses via live video and how to stay consistent.Please Subscribe! Don't miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.The Confident Live Marketing ShowThe Confident Live Marketing Show is a weekly live video show and podcast. It's aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We'll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.It's hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He's founder of Seriously Social - a blog focused on live video and social media tools. He's an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Find the bright side in any situation. Just say FFTT! Molly Mahoney aims to teach individuals of all ages to celebrate their unique sense of awesomeness, and to live a life of confidence and joy. Listen as she shares her experiences and advice for a more positive outlook in every obstacle you face. Tune in to this episode: Be A Stand For Joy with Molly Mahoney Key points covered in this episode: ✔️ Finding the good is a choice. Molly's stewardship for joy is a form of activism that chooses love even in the face of adversity and pain and recognizes the lesson in any life experience. ✔️ Follow the FFTT method. Face the problem. Feel the emotions it brings up. Twist it to turn it into a positive. Thank the experience for the lesson it was trying to teach you. ✔️ Showing up in person creates the biggest impact. Meet other like-minded people but don't forget to also take time to recharge. Don't say yes to everything. ✔️ Practice time-blocking. Set aside time for value creation and me-time. Have different calendars for every aspect of your life, such as self-care, learning, and work. ✔️ Use the bummer to find a solution. The most difficult times give us the greatest gifts. Make it an opportunity to put into place a supportive system. ✔️ No toxic positivity. The key is to be intentional about it. ————————————— Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” and has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. Links: Website: https://thepreparedperformer.com Facebook: https://facebook.com/thepreparedperformer Instagram: https://instagram.com/thepreparedperformer TikTok: https://www.tiktok.com/@thepreparedperformer Free gift: Learn how to do Molly's FFTT process here: https://www.thepreparedperformer.com/whats-imposter-syndrome-got-to-do-with-your-success/ ————————————— ★★★ About Marie-Elizabeth Mali ★★★ Marie-Elizabeth is the founder and CEO of Relationship Alchemy®, where she guides soulful professional women in personal and relationship transformation, so they can have more love and connection at home and a greater impact in the world. ★ TAKE THE RELATIONSHIP ALCHEMY ASSESSMENT ★ The relationship you desire is possible! Click here to discover what missing pieces are stopping you from having the passion and connection you desire. Partnered: https://relationshipalchemyassessment.com Single: https://relationshipalchemysinglesassessment.com ★ SEXY, WEALTHY, LOVING AND WISE FACEBOOK GROUP (WOMEN) ★ Join for more tips, Q&A, connection, and community: https://facebook.com/groups/relationshipalchemyfree. ★ COACHING ★ Want to work with Marie-Elizabeth to have a relationship and life that truly lights you up? Serious inquiries only please. We're accepting applications to work with Marie-Elizabeth. Apply here and book a call: http://relationshipalchemy.com/catalyze-love. ツ CONNECT WITH ME ツ Sexy, Wealthy, Loving and Wise Free Facebook Group (women only): https://facebook.com/groups/relationshipalchemyfree Facebook: https://facebook.com/relationshipalchemymem Instagram: https://instagram.com/relationshipalchemymem LinkedIn: https://linkedin/in/relationshipalchemymem As the founder and CEO of Relationship Alchemy®, two-time TEDx Speaker, and host of the Relationship Alchemy podcast, Marie-Elizabeth Mali helps women communicate more effectively and transform patterns of thinking and behavior that get in the way of love, connection, and success in relationships and business. Drawing on her Master's degree in Traditional Chinese Medicine and over 20 years of working with clients, she teaches people how to show up as authentic leaders in their relationships and work instead of twisting themselves to fit in. Marie-Elizabeth's work has been featured in Thrive Global, SWAAY, and Forbes. She is also a philanthropist and published author with an MFA in Poetry from Sarah Lawrence College, and an underwater photographer who has a thing for sharks. Learn more at https://relationshipalchemy.com.
In this episode of The Social Marketing Hour, Molly Mohoney, the prepared performer, talks content creation with Manuel Suarez. Molly and Manuel discuss a variety of business and content topics. Including how some people have a misconception about what it takes to create content. In this interview, these two content and marketing powerhouses reveal several cool tips. Molly talks about how and why she's recently changed her approach to business. She shares several frameworks she uses with her clients. And Manuel gives his 3 steps to becoming a content unicorn.
In this episode of The Social Marketing Hour, Molly Mohoney, the prepared performer, talks content creation with Manuel Suarez. Molly and Manuel discuss a variety of business and content topics. Including how some people have a misconception about what it takes to create content. In this interview, these two content and marketing powerhouses reveal several cool tips. Molly talks about how and why she's recently changed her approach to business. She shares several frameworks she uses with her clients. And Manuel gives his 3 steps to becoming a content unicorn.
Discover how to get that awesome online marketing breakthrough through the power of observing and adapting Learn what platform suits you and your business that will keep your clients hooked and splurge on your products Find out how to effectively and organically increase your online sales by letting your clients feel cared for Resources/Links: Wanting to Find Out How to Up Your Online Marketing Game and Keep Your Products Booming and On the Trend? Learn how you can organically and effectively be everyone's go-to business online: www.strategicprofits.com/jay Summary Have you been struggling with the fast-pacing changes brought by the online world that it makes online marketing just so hard? Do you want to know the nits and grits of online marketing so that you can maximize your business and product's potential? Are you ready to breakthrough online growth with the right marketing strategy that will last you a lifetime and organically attract high-paying clients? Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world's top experts on online business strategy. He has coached the world's top online business gurus, increased client revenues by BILLIONS of dollars, and grew 3 of his businesses to 7-figures a year. Agora publishing a billion-dollar testimonial. In this episode, Rich talks about the different online marketing tactics and strategies that you can apply to your business that can organically get you traction and clients. He also shares the importance of being aware of anything online— from trends to hashtags and whatnot, which you can adapt and help you market online. Check out these episode highlights: 02:21 – Rich's ideal client: “Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open.” 03:18 – Problem Rich helps solve: “Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really.” 23:58 – Rich's Valuable Free Action (VFA): “I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know.” 29:05 – Rich's Valuable Free Resource (VFR): Check out Rich's Website: www.strategicprofits.com/jay 32:15 – Q: You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. A: I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. Tweetable Takeaways from this Episode: “The one competitive advantage that cannot be copied is timing.” -Rich SchefrenClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome everyone to another edition of Marketing The Invisible. My name is Tom Poland, beaming out to you there from little Castaways Beach from Queensland, Australia, joined today by Rich Schefren. Rich, good day, Sir. Very warm welcome. Where are you hanging out? Rich Schefren 0:23 I am in Delray Beach, Florida. Tom Poland 0:26 Sounds like a nice spot to be. For those of you who don't know Rich, you must have been living in a cave, because he is one of the founding fathers of online marketing. He's literally one of the world's top experts on online business strategy. He's coached a Rolodex of who's who in the world of internet marketing. Most of the internet, the people that I respect and I hold in high esteem based on their integrity in the results in the internet marketing world have been mentored by Rich. He's come out of retirement. He's got- If I read his whole bio, it's kind of, it would rival war and peaceful credentials and lengths, he said. For example, just plucking one thing out of the air, he's got a testimony from Agora about how he helped them get to $1 billion of extra revenue. I mean, you can't live on a billion dollars, right, Rich? But it's a good start, yeah? Rich Schefren 01:19 Yes, a good start. I wish I would have negotiated a piece of that, but unfortunately, not. Tom Poland 1:25 I want to add, as well, that Rich is just an extraordinarily generous person. I remember getting something from you for free and it was about strategic alliances. It was a giveaway, but it was something that had been previously sold for a lot of money, and rightly so because it was chock full of value. And everyone I speak to, the usually inestimable Bob Bly, who introduced us Rich, speaks so highly of not only your integrity but your generosity. So, delighted to have you on the show. I think without further ado, we will announce the title, which is “The #1 Key to Breakthrough Online Growth”, and we're going to kick off. Folks, today, I so wanted to have Rich on the show. I'm throwing away our seven-minute timer. We'll go through the same questions, but we might take a little deviation here and there with his act of smells and gold. So Rich, let's kick off with question number one, though. Who's your ideal client? Rich Schefren 2:15 Yeah, it's very wide open these days, which is always generally a bad answer for marketers, right? Tom Poland 2:20 Right. Rich Schefren 2:21 Anyone that uses online marketing to either make money, grow a business, etc., is ultimately a client of ours or a potential client of ours based on some of the products that we recently released, like in the last few years, really, it's so wide open. So, you know, the same product that became our flagship is great for agency owners, it's great for coaches and consultants, as well as people who are trying to scale a business online. So, which will make sense, I think, as we go on. Tom Poland 2:52 As we go on. So, common denominator – people wanting to get growth online. Would that be fair? Rich Schefren 2:57 Yeah. Tom Poland 2:58 So, question number two is what's the problem you solve? We were talking before the interview. It sounded very much like, if I could paraphrase it, the problem you solve is people feel like they're a voice in a crowd of screaming people. How would you define the problem you solve? We know it's about growth, but what is the problem or the potential people are looking for when they become a client to yours? Rich Schefren 3:18 Well, I would say that, you know, if they are not satisfied with the performance of their marketing, at the end of the day, like, that's the problem I would solve. So, that's the starting point, really. That if the marketing is not performing as well as it should or as they hoped or etc., not powering the growth that they want, then that's what we solve. And the- I don't know if I should go further with that. Tom Poland 3:44 Yeah, please. Let's do. Anything you think about, your own? Rich Schefren 3:48 Yeah. So, what most people don't realize is that there are strategies, tactics, channels, etc., that can, at one moment in time, be insanely powerful, but that over time, it degrade. Tom Poland 4:07 Right. Rich Schefren 4:08 And that's pretty much consistent with everything, as far as marketing online. And so, the only exception to that can be tremendously great creative, like an amazing copy or something like that, but that's outside the reach of most people. Tom Poland 4:23 Right. Rich Schefren 4:24 So, you know, I'll give you an example. So, when I brought the VSL to Agora, it was back in 2007. Tom Poland 4:33 Just let me explain to folks. VSL is the Video Sales Letter. Rich Schefren 4:37 Yeah, Video Sales Letter. It was invented by John Benson. He's the creator of it. He invented it at the end of 2005. He first did it for a client in 2006. I saw that and brought it to Agora, like soon thereafter, early 2007. When Agora used that, that's what the testimonial from them, from Bill Bonner and Mark Ford says, when I brought it over to them, immediately, conversion rates went up 400% in the US, 300% in France, 250% in Germany, and all they did was take the sales letters that they had and copy and paste it into a PowerPoint. You know, white background, black text. That's it. And just to give a full arc of that story, right? So, John Benson invented it at the end of 2005. The very first course on video sales letters didn't come out until 2010. And that was the 3X VSL method by John Benson. And the Agora got those benefits in 2007, 2008, 2009, 2010, right? By 2017, there was absolutely zero difference between a regular sales letter and a VSL the way that Agora had been doing it. So, zero, right? And so, what most people don't realize is that you're either there for the beginning or you don't get the benefit that, like, you could get. And you know, a year later, when I invented automated webinars, like, we had the same thing. Like, the show up rates were 80%. The registration rates were high, like you know, because there wasn't- it wasn't the way it is now, right? Tom Poland 6:18 Yep. Rich Schefren 6:18 And so, every marketing, or if you were early on in AdWords or early on in Facebook, like there was a time when it was very easy. Tom Poland 6:27 Yeah. Rich Schefren 6:28 The time is over now, right? Like, now, it's easier to make something work on YouTube than it is on Facebook, and if you don't know that, you could be pounding your head against the wall to try and make Facebook work. So, there are these levers, but what's more important than the lever itself is also the timing. And because not only this performance degrade on any channel, any tactic, any strategy, but the effort that's involved to get the result increases over time. So, you have one graph, which is results, they're going down, right? Like, if I can- Tom Poland 7:01 Yeah, I got it here. Rich Schefren 7:02 Like going down, right? But then, the effort to get the result is going up. So, you have this like, moment in time right over here where it's high results, low effort, right? And then it goes down and up, and so now all of a sudden, on this side, it's high effort, not great results, right? And if someone looks at their marketing arsenal, their marketing mix, you know, the assets that they're using, and none of them are anything that is new, like not anything that has been introduced in the last 12 months or 18 months, then probably, everything in their mix is stuff that everybody knows. And if you're using stuff that everybody knows, there's not really the advantage to propel you forward. And what I think most people miss these days, is that that's the primary way of growth online. And so, whether people realize that or not, they should take a step back and look at the businesses that they know that are successful online; I'm not talking about, you know, VC-funded, but entrepreneurial driven, and how they grew and what was their primary way of growth, and generally, it can be reduced down to a channel, a strategy, or a tactic that they got on before the rest of their industry did – the other people, right? And so, I got known because back in 2006, I wrote a free report. And back when I wrote that free report, you know, my problem was is that I got great results for clients like Ryan Deiss and Russell Brunson and those guys, but nobody wanted business coaching back in 2006 and nobody knew who I was. And so, I wrote a free report, like hoping to get a dozen clients. Just put it on my blog. It's called the “Internet Business Manifesto”. And then, that ended up going viral. And so, been downloaded millions of times, and totally took me from unknown to known, and built the West, built the business, etc. And for the next year and a half, from, you know, that first report, Internet Business Manifesto I wrote in June of 2006, till 2008, I wrote six more free reports. And that's how I built my whole business, just like writing free reports, putting them on my blog, and having affiliates mail for it. And that was a very effective strategy in 2006, 2007, 2008. In 2009, the book “Free”, written by Chris Anderson, the editor of Wired Magazine, was talking about this new concept about giving stuff away for free to sell your product, but by that time, that's when everybody knows. And there's no doubt, right? That if someone were to start today, like if they thought they could put a free report on their blog, and that somehow, they'd have millions of dollars, like a month or two later, that's not going to happen, because the window has already closed. So, that's what I'm talking about, as far as this idea that there are asymmetric kind of rewards for stuff that is new online because they grab attention and it's not clear yet as obvious that I'm trying to sell you something, right? It's like stealth, camouflage kind of selling. Tom Poland 10:23 Right. And so, what I'm hearing is that once the thing becomes common place, it becomes- it doesn't get the cut through that I need to get in order to get noticed. It doesn't get noticed. It doesn't get acted on. So, there's two things. There's the lever or the platform or the tactic or whatever it is, the VSL or the free report, but it's also the timing. Rich Schefren 10:42 Right. Tom Poland 10:43 I almost had to use the analogy, but it sounds a bit like multi-level marketing. If you don't get in at the top, it's going to be too late. And, you know, it's kind of like, when I got to the share market, everyone was in there, and so, yeah. You know, if the taxi driver is telling me about the best stock to buy, it's probably time to get out. Rich Schefren 10:58 Right. But the good news is that there's always something. Tom Poland 11:00 Right. Rich Schefren 11:01 So, it's just a question of like, figuring out what it is now? Or, what's next, right? It shouldn't be shocking, right? That there might be an opportunity right now on TikTok, right? Like, it should not be shocking to anyone. Tom Poland 11:16 No. Yeah. Rich Schefren 11:17 Now, finding out like what it is and what's working. Like, you either can come to a service like mine, or you can just, you know, keep your ears open and eyes open, rather, and pay attention to anything that gets you to pay. Anything that you notice that's different and new. And I can give you a ton of different examples of like what's working now, but yeah. I mean, that's the gist. Anytime someone sees something and stops and says, “what is that?” There's something to it. Tom Poland 11:45 And so, we need to pick up areas. So, we don't necessarily have to be the innovator, the one person that comes up with one idea at the right time. We might be able to kind of hang on to this shit tiles and go on for the ride, if I'm mixing my metaphors up. Maybe just three or four examples of what you think is hot right now. Rich Schefren 12:01 Sure. Yeah. So, something that, like, we talked to our group about recently, a couple months ago, was one that is called Interactive Sales Letters. It's like a video sales letter, but they're interactive. And this was shared with me by Daniel Levis. He's a copywriter. Tom Poland 12:19 Yeah. Rich Schefren 12:20 And he changed his application funnel for his coaching program from the standard model, which is, you know, ad, opt in, VSL, application, right? Like, that's the process. So, there are two different companies that you can do this with. One is VideoAsk. The other is Go Tolstoy, like the writer, Tolstoy, Leo Tolstoy. Both of them are platforms where you can do interactive video. And so, Daniel Levis has it where, you know, you get to this one. The difference is that instead of people going through multi pages, they stay on one page. It's a seamless experience. And the number of people that he was able to get into his coaching program grew from like about 200 to 300%, like the conversion rates were that much higher, the show up rate was higher, everything was higher, and it makes sense, when I explain why. Tom Poland 13:13 Right. Rich Schefren 13:14 So, it's an interactive video, and Daniel does three different questions throughout. And the first question is, are you B2B or B2C? And then, you know, they click a button on it, and then it keeps talking. Tom Poland 13:28 Yup. Rich Schefren 13:29 And the next question is, which niche are you most closely aligned with – health, wealth, or relationships? And they answer, and then it keeps talking. And then the last one is like, are you a small, medium, or large business? And he attaches numbers to those three different, you know, categories. Tom Poland 13:46 Right. Rich Schefren 13:47 And so, with those three questions, there's two answers to the first one, three answers to the second, three for the third, so it's two times three, it's six, times another three is 18. There's 18 buckets that someone could fall into. Tom Poland 14:01 Gotcha. Rich Schefren 14:02 And as soon as they finish that third question, Daniel then goes into a case study about someone very similar to them. Who's in B2B or B2C like them? Who's in the same niche as them? Who has a similar business than they had, and that's now at the next level, right? And then invites them to apply and set up a call, but like, while he's talking them through it, right on the video, because they never have to leave that video, it's all seen. Tom Poland 14:28 Right, it's clever. Rich Schefren 14:29 And that has a higher engagement rate right out of the gate, right? Because it's new and novel. Tom Poland 14:34 Right. Rich Schefren 14:35 And then, in addition, the message is more catered to them and they're being kind of pre-sold before they get on, even on the call, right? And so, that would be an example of something that's working really well now, but I'll give you another one that's in the same field, because this one is very much working like right now and it will be something that, in a year and a half from now, will be a problem. Tom Poland 14:59 Right. Rich Schefren 15:01 And it's funny because a friend of mine, Rudy Mawer, who runs a lot of the brands for Tai Lopez, like he sits on top of Pure1 and RadioShack and all the brands that they bought, and he called me because he has a coaching program. And he was like, “I heard that there's been a change in the way they're being sold, and I heard that, like, I should talk to you about those.” So, I was like, “Yeah, I'll send you the thing that we did on the segment.” And so, this one came from a gentleman by the name of Cole Gordon. Cole is the guy that has set up the phone rooms for a lot of gurus that want to have phone sales but want to keep it totally in house. Like, they don't trust, and there's a lot of good reasons not to trust other people because they can damage your reputation so fast, right? Tom Poland 15:45 Yeah. Rich Schefren 15:46 So anyway, he's done it with like Traffic and Funnels, and Aaron Fletcher, and a bunch of bigger companies, too, he's also worked with before. And so, I did a call. I did a, you know, a segment with him, and he started that by telling me that outbound is the new inbound. And so, that was the premise of the segment. And what he was talking about was that the standard process, the way I was explaining it, the way Daniel used to do it, right? Opt in page, video, right application. Instead, it's opt in, but it also has optional phone number, and then as soon as the person – this is just one of seven different funnels that you went over, right? But when they're watching the video, there's an outbound call to that person while they're engaged, right? That's an extra call that's being added to the sequence, right? And that extra call is taking a very, like, leadership concierge role. It's just like, what brought you to the site, seeing if they can give them something right now for free as a gift that like kind of fits where they're at, and setting up the future call, etc. so there's already that first touch point. And so, very interesting segment. And actually, I've done a segment with the guys from Traffic and Funnels and Chris Evans. And he was telling me that they had started sending out more content to their list and sending them to the blog, and then people could opt in for content expansion, you know, and that they were making an extra, you know, mid six figures a month, because they were doing that. I was like, “I don't understand how you're making an extra six figures just by that.” But it's because when they're on the site, getting their content expansion, that's when all sorts of phone calls are happening out, right? Tom Poland 17:38 Right. Rich Schefren 17:39 So, I asked the guys from Traffic and Funnels about it, and they said, “Oh, yeah. We switched to outbound and that's now responsible for about 90% of our sales.” Tom Poland 17:48 Wow! Rich Schefren 17:49 It starts like the first contact starts outbound. So, like, that's a strategy right now. It's very effective, right? You can bet, you know, dollars to donuts, right? That as more people start doing that, at some point in time, whether it's eight months from now, whether it's a year and a half from now, two years from now, people are not going to appreciate that call. Tom Poland 18:09 Right. Rich Schefren 18:10 Right now, they do. They feel like this business really cares. Tom Poland 18:12 It's novel. Rich Schefren 18:13 But when they start getting calls from every website they got into, it's going to be a different story. So, very effective now. Tom Poland 18:21 Interesting. Okay. Rich Schefren 18:23 The next one, this one was shared by also two different people kind of overlapping. It's about discovery ads for YouTube. So, Aleric Heck was talking about how, you know, it's a great opportunity right now to grow your channel if you have an organic YouTube channel by using discovery ad, and that they're very inexpensive. And discovery ads, just for people who don't know, when you're watching a YouTube video, some of the suggested videos on the right hand side are discovery ads. Tom Poland 18:57 Okay. Rich Schefren 18:58 And then also, if you search by keyword, sometimes, a few of the top ones will also be discovery ad. And generally, you're advertising your organic content, right? And so, our work just was talking about it as a, like right now, it's very useful to use, it's very inexpensive, and it can reduce your overall advertising rates for several reasons. I, then, also did one with Ian Stanley. And Ian Stanley teaches people. It's one of the best actual biz ops out there, because I'm generally not a fan of biz op at all because they don't work. But it needs to just, people have to be email copywriters. And there's a million businesses out there that don't manage them as well that you can actually have a career. I mean, you're not going to get rich but you can make, you know, six figures as an email copywriter relatively easily. Anyway, so he uses discovery ads as well. And if you have an organic channel on YouTube, you have to link it to your Google account. Until you link it to your Google account, you can't, you know, you don't get the benefit of having an organic account because you can retarget anyone that watches your organic videos once your organic YouTube account is linked to your advertising account. Tom Poland 20:18 Right. Rich Schefren 20:18 You can't go back. And you can only go to the point where your link those up. And so, what Ian is doing is he's spending five bucks a day on Discovery ads to get his videos, and then he- retargeting on YouTube is relatively cheap as well, very cheap, actually. So, once he retargets anyone who watches any of his videos, so the people that come to his videos through discovery ads are the same as people that can do it organically. And on just $5 a day, he is selling high-end coaching to clients through this whole process of moving people through the discovery ad to channel, prevent seeing other ads, and then ultimately being taken off site. And other ones are a little bit more complicated, but those are examples, I would say, of different strategies that are currently working right now. Tom Poland 21:14 It's interesting. Rich Schefren 21:15 And you know, another thing I can just quite share is that whereas I don't know of any marketer who has gotten any ads to work from YouTube, or Facebook, or Instagram on TikTok. I know lots of marketers who have ads that work on TikTok, that work on Instagram, Facebook, and YouTube. Like, that format works on all channels, right? Which is interesting. They don't know yet how to apply that, but it's something to think about. Tom Poland 21:47 Well, certainly test on TikTok, and if you don't get it working, go to the other channels, maybe. But yeah, this is interesting. So, the key point, I think, folks, is that there are innovations. You don't necessarily have to be the innovator, but you have to keep your eyes and ears open and notice what you are noticing, because there might be an opportunity to jump on that particular bandwagon before it rides off the cliff. One day it will. Rich Schefren 22:09 And what I would say is, is that you don't need- not every element of your business needs to be this, but you need one. Like, you know, like when I released my free reports, like I was using regular email, a regular blog, like what was the thing at that moment was free content that was valuable, that made a sale. Tom Poland 22:29 Yes. Rich Schefren 22:30 You know. When I did the webinars, like it was the same thing, like everything else was normal, like the standard stuff everyone else was using. So, my point is that you don't need 100 of these things, but there should be one element in part of your marketing arsenal that is relatively new, that your competitors are not using. And you should spend some time looking for that and recognize. And it could be in any other industry, but it's not yet been in your industry so your prospects are not like familiar with it. Your competitors aren't using it. Tom Poland 23:03 And the process of innovation, it's necessary that people are going to fail, people are going to trip over, that if you can hang off, if you can notice what is working somewhere, you know, perhaps, you could avoid a lot of those a lot of that downtime and wasted money. But it's either way. It's fascinating stuff. And essentially, what you're saying is that, really, the only competitive advantage of sustainable is innovation. You've got to have something that's timing Rich Schefren 23:25 The one competitive advantage that cannot be copied is timing. Tom Poland 23:31 Perfect. Alright. So, terrific stuff. Strategic, but also lots of examples to flesh out those concepts. Let me give you question five. I've skipped a couple because I think we've covered them adequately and lots of value has gone out, anyway. What would you say would be one valuable free action? Where could someone go from here to start the process of exploration or innovation or timing? What's one step in the right direction you'd recommend people take? Rich Schefren 23:58 I would say that they should pay more close attention to the people that they buy from, the places that they shop from, and notice anything that is new to them when they first noticed that. Like, you know, all of these things are hidden in plain sight, you know. They're out there. It's just a question of whether you can spot them or not. And you're not going to spot all of them, that's for sure, but you only need to spot one, you know, at any given point. So, I would say that, you know, recognize that some percentage of your time – and I'm not necessarily saying a lot of it; maybe 5%, maybe 10% – put some amount of your time recognizing that if you look at what your marketing arsenal is right now and you don't have anything that you would say is cutting edge or something that's relatively new, then you should spend 5-10% of your time to be on the lookout for those things. Go to different marketers sites. Opt into their stuff. See what they're doing. See if it's anything different than what you're doing, right? Most of the time, it's not going to be found in a course, because generally, it takes a few years or at least a year or two for something to get out in a course. So generally, you know, there might be a few in a course, but that's not the amount of time to invest it. Courses are great for what they are. They're just not great for the latest and greatest, usually. Tom Poland 25:19 Yep. Yeah. Rich Schefren 25:20 So, I would say that, and be willing to test, but recognize that, when I speak to most people, if they get honest about it, they've never spent any time looking for this. And so, the first thing is to recognize one that there is this kind of time element that is involved with marketing, and that, you know, looking at what the people that you look up to, that you know are doing well, what they're doing is a start, ideally not in your industry, so that you have the opportunity to be first in your industry, and experiment. You know, at the end of the day, putting your own spin on things. Like, the reason I wrote a free report was that I was listening to a Dan Kennedy program for coaches and consultants. And at that moment in time, I had my coaching program. Nobody knew me, right? And so, I'm listening, like very eagerly, and I will always remember the question and answer because, like, I can't believe that I thought this way once, but I did, so, you know. But I had this great coaching program getting people great results, but I felt like I needed new front-end products, new low-priced products to acquire new customers. And then I would need, you know, mid-tier products. Like, I needed this whole built-out business in order to do well. And I didn't know what to put in these front-end products, these low-priced products, because I had all this great stuff in my coaching program, but I was afraid to take anything from my coaching program because I was afraid I cannibalize my coaching program. Tom Poland 26:52 Right. Rich Schefren 26:52 So, I'm listening to this Q&A session that is at the end of what Dan presented, and this coach asked the exact question that I was thinking, which is, I have like this coaching program but I don't know what to put in these lower-priced products to acquire customers because I'm afraid I'll cannibalize. And Dan just laughed at him. Like literally started, like chuckling, and he said – these are his exact words. He's like, “Baba? Baba? You don't get it. You put your best ideas in those products because that's what's going to get people to want to join your coaching program.” Tom Poland 27:24 Right. Rich Schefren 27:25 And I was like, that was news to me, back in like, you know, 2005-ish, or whenever I was listening to it. I was like, that was news to me. And the more I thought about it, I was like, well, if that's true, then what if I just gave it all the way from like, put not all my good ideas, but what if I gave a bunch of good ideas away for absolutely free? Tom Poland 27:44 Yep. Rich Schefren 27:45 And what if I gave people, gave affiliates, you know, 25% of the coaching, like, just for giving away a free valuable report? And so that's what I tried, right? Like that. It was just an experiment, but it was based on Dan's saying, what he said, and based on like, what I know about online marketing, and maybe like, asking affiliates to just give away something highly valuable and we'll take care of all the selling and do everything from there. Maybe that's enough. And it was enough. And so, didn't have to build a lot of front-end products and I didn't have to do all these things. But it was because like, I was willing to experiment. Tom Poland 28:20 Yes. And we all want this thing that's going to stay true and sit and deliver results for ad infinitum, for eternity, but unfortunately, it just doesn't exist. So, someone's going to move the cheese, right? Rich Schefren 28:33 Yeah. I mean, people are always shocked. Like, I wrote a report on automated webinars in early 2008, weighing out how to work, like the whole model. That's still used today. And people were shocked, like, “why would you do that?” And I'm like, if I thought I could actually do it forever and no one would know about it, I would certainly- Tom Poland 28:52 Keep it to yourself. Rich Schefren 28:53 That's not on the table. Yet anyway, so I credit the guy that invented Tom Poland 29:00 Right. It's going to have a “use by” date, so he has to get it out before that expires. Rich Schefren 29:05 Yeah. Tom Poland 29:05 So Rich, let's go to your website. You're going to set up a special page – www.strategicprofits.com/jay. What are people going to find when they go there? Rich Schefren 29:17 Yeah. So, they're going to find, this was a book that Jay Abraham used at the most recent Anthony Robbins, like super high-end Mastermind. Jay called me because he was giving away one of his books, and none of his books have really the internet component in it and he felt that that was necessary. And so, we took seven of the segments that I'm talking about, like the examples I was giving you, and Jay titled it “Getting Everything You Can Out of All That's Hot Online” which is like a take-off of his book, getting everything you can from all that you've got. Tom Poland 29:55 Right. Rich Schefren 29:55 And this has strategies in here from Tim Burd, who has Ads Secrets, which is one of the best Facebook groups out there for media buyers people, like he's got several 1000 in there that pay him 97 bucks a month; Fernando Cruz, who's the Head Marketer for Legacy, which is one of the best divisions of grow wise until it was just sold for $3 billion; Jordan Menard, who is the top media buyer. I'll give you an example of another one just with Jordan. It's not the one that's in the book. The one in the book is about how to produce new angles. But Jordan shared a strategy with me. This was like about 18 months ago so its effectiveness is a little less than where it was, but it still works. And he showed me in split tests. He had three split tests. He had one for Bob Proctor who's a client of his, one for the Morrison Brothers who's also a client of his, and one, Agora property. And he did a split test with Facebook ads, and all he changed was two words – the first two words of the Facebook post. And the two words that he added were “It's true…” And “it's true…” boosted the click through rate by about 50-70%. Tom Poland 31:10 Wow! Rich Schefren 31:11 Kind of shocking. But anyway, so Jordan Russell Brunson has his favorite funnel, the funnel that actually has built more click funnels than any other funnel, and one that he spends over a million dollars a month on, that's cashflow positive. And then Aleric Heck talking about YouTube retargeting, and why it's so effective and how to do it, and Growth Secrets, Molly Mahoney. So, it's seven different strategies that people can have, and we are planning on selling it on Amazon, but for your listeners, they can get a free by just going to www.strategicprofits.com/jay. j-a-y. All lowercase. Tom Poland 31:49 Rich Schefren, it's been an absolute pleasure having you on the show. I'm so glad we throw away the seven-minute timer. Folks, hope you enjoyed that. Go get that book for free. www.strategicprofits.com/jay. Rich, your score on the gentlemen. Thanks very much. Rich Schefren 32:04 My pleasure. I do want to answer that last question. Tom Poland 32:08 Oh, I'm sorry. That's my bad. Question seven, kind of our trademark question – what's the one question I should have asked you but didn't? Rich Schefren 32:15 Yeah. You wouldn't know to ask me this question, but since I'm asking myself the question and delivering the answer, let me tell you. I want to share what I did to watch my coaching. It's something I've taught to numerous people and the people who have done it have done very well and done the same. So, you know, it's very first time I got a chance to speak where I was going to sell something, and I'm not a really- I'm a great marketer, because I'm a bad salesperson. Tom Poland 32:43 You've to be good at one or the other. Rich Schefren 32:45 Yeah. I was quite concerned about selling from stage, especially with other sharks speaking, right? Because that's not me. And so instead, I decided that to avoid the possibility of there not being anyone getting up and buying, better to like, kind of make sure that that's not even an option, so I'll make an application only. So, there's no reason to rush. You could just fill out the application, and you know, etc. And then well, what could I do to get people to want to fill out the application? And I could put a really strong guarantee. And so, my original guarantee when I started my coaching program, and it was the first group of people that I coached, and those were nice, those guys, you know, it was a year-long program, you will double the amount that you're currently making and you will be working half as much by the time we're done. Like 4x your return on your like, on your own. And there were several hundred people in the room. And that guarantee got, you know, especially when I reinforced it, got quite a few people to apply. Tom Poland 34:00 Right. Rich Schefren 34:01 So, you're basically guaranteeing that I'm going to be at 4x and a year from now, or all the money I pay you is going to, you know, be returned to me, and I'm doing private coaching at this point. It's not like a group program. Like, there's some group components, but I'm talking to everyone individually, too. Tom Poland 34:18 Yes. Rich Schefren 34:19 And so, I had about 40 some on, like 47, 48. I don't remember how many, but 40 some on apply. Tom Poland 34:26 Yeah. Rich Schefren 34:27 But I then spoke to every single person for 15 minutes, because I only accepted the people who I felt I could actually deliver that for, right? So, put a big guarantee out there if you have the opportunity to talk to a good, you know, some amount of your prospect. Put a strong guarantee out there. Make it by application only, but then, only accept that people into the program you actually could deliver on, right? You know, I never worked harder than that year, because like, I didn't have a program. I didn't know. But I knew that these people were winners I felt, and I felt like I could help them, right? Tom Poland 35:09 Yeah. Rich Schefren 35:09 But it was that, and then it was my delivering that result for those people, so that I didn't have to refund anyone's money, that their results went into the Internet Business Manifesto. So the Internet Business Manifesto, like, reek of proof, and it was the proof of those people who I had built the program on. And so, I was talking to them individually, like twice a month, I was doing group, like lessons for the group. Those group lessons were based on the individual calls that I had, so they were based on what I felt they needed. That's what I was teaching. So, my entire program was built out by delivering, so that one group. Then, that was what I ended up selling, automated for the next 10 years, right? Like, that exact program. I had A studies. I had everything from that initial group, and that initial group was gotten by an over-the-top guarantee application where I would only accept the people that I could help around. Tom Poland 36:17 A careful selection. So, there was actually a heck of a lot of integrity around that. And last question, bonus question, then we'll wrap up in another 30 seconds. You think that the marketplace responds a lot better when they sense you have skin in the game. You're offering all money back after you work for people for 12 months. People are going, “Wow, Rich must really believe in this.” Rich Schefren 36:36 I think there's a part of that. I also think that, you know, on the one hand, people think that that's a tremendous investment, and it certainly is, right? Like, I'm willing to risk a lot. But also, the likelihood of someone being this honest with you after you've been personally talking to them as a coach, where people have opened up to you like, you know, they're on your side. They want the outcome. But, you know, if you're a good coach, odds are that they've also grown to like trust and bond with you, right? And so, I think, partly that. And then the other thing I would say, which like, just as an added bonus tip, there is no excuse, like zero, for a coach not to be a great marketer. Because the questions that marketers, like we'd love to know the real answers to, are the questions that coaches get answered, like at the beginning of a conversation, right? Tom Poland 37:43 Yeah. Rich Schefren 37:43 So, a lot of times, in all the free reports I wrote, one of the most common feedback I got was, “It felt like you were just standing right over my shoulder, like you were describing quite me.” Tom Poland 37:53 Music. Music to my ears. Yeah. Rich Schefren 37:57 You know, if you coach a lot of people, you don't have to hear the stories that many times to see the commonalities that are in all of them, but people generally won't open up to anybody like that. They are opening up to you because you're here to help them, and that is the exact information that is like the gold when it comes to marketing. Tom Poland 38:18 Isn't it? Yeah. Rich, thanks so much for your time. Rich Schefren 38:20 My pleasure. Tom Poland 38:21 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.
Ever since one of Molly Mahoney's Reels hit 30+ million views and generated $160K in revenue on Facebook, people have been reaching out to her to find out HOW!! That's right. Reels are for REAL! On this week's Social Media News Live, Molly joins Jeff and Grace to talk about monetizing your video views with the Facebook Reels Bonus Program. We'll also chat about the future of short-form storytelling and how you can do it too!
The CEO MASTERY SHOW: EPISODE 20 How to Post Persuasive Content on Social Subscribe to this channel for more advice on growing faster, better, smarter! In this week's episode, we talk about what truly grabs people's attention on social media.. (Which is more than likely, the opposite of what you're doing right now). Hear it from two powerhouses: Alan Belkin -is a CxO with over 13 years of global experience generating $1bn in enterprise value. He is an expert in demand generation for B2B, B2C brands and products, conversion optimization, and data analytics. Molly Mahoney -known as the Prepared Performer is a digital growth strategist who specializes in making authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. She's celebrated videos that have gone viral and regularly speaks at the industry's largest events including Traffic and Conversion, Social Media Marketing World, and more. FOLLOW US ON SOCIAL: https://www.Instagram.com/UltimateSalesMachine https://www.Facebook.com/UltimateSalesMachine https://www.Twitter.com/ChetHolmes https://www.Linkedin.com/company/chetholmesinternational/ Website: http://www.chetholmes.com
Where were YOU during the Great Facebook Outage of 2021? On this week's Social Media News Live, Molly Mahoney joins Jeff and Grace to talk about the importance of an omnichannel presence in light of the Facebook outage! We're covering how you respond when your business is built on social media platforms. And what can you do to prepare NOW to protect your business in the future!
We all need to find our authentic voice and use it to identify your “quesadilla of awesome.” To find out what this means and how to do it, check out this week's episode of The Scale or Fail Show! We're sitting with Molly Mahoney who is known as “The Prepared Performer.” She is a digital growth strategist who specializes in creating authentic Facebook video content and leveraging Messenger bot marketing to skyrocket client sales. Tune in now for Molly's most valuable tips, advice and nuggets of wisdom to help you unlock the power of social media, create a strong presence, and build a solid following that will generate leads and in turn...more sales. PINNACLE GLOBAL NETWORK If you're a CEO or Founder and you're ready to build a scalable company that can thrive without you, join Allison for a FREE masterclass to learn the 5 Critical Phases You MUST Know in order to scale to 8-Figures and beyond. Head over to https://www.scalemasterclass.com/podcast to secure your seat today.
This week, we hear from lively Molly Mahoney, a long-time actress who runs The Prepared Performer, a business that helps experts and entrepreneurs grow and monetize their visibility. Molly says, It's really about diving in and figuring out who you are, and then putting that out into the world."
Molly helps coaches, experts, and service-based business owners to grow and monetize their visibility with Live Video, Organic Social, and Automation that drives more human connections. After creating a video that hit a reach of on million organically, I developed my Go Live and Monetize: GLAM method, and we've since helped 1000s of businesses to deepen their connections with their community, increase their visibility and accelerate their profits. Website: www.ThePreparedPerformer.com Insta: www.instagram.com/thepreparedperformer Facebook: www.fb.com/thepreparedperformer Clubhouse: @mollymahoney Twitter: @prep2perform Youtube: www.youtube.com/thepreparedperformer TickTok: @thepreparedperformer LinkedIn: www.linkedin.com/in/mollygolive ~
If you want to show up more powerfully, the number one way to do so is to UP your confidence! Recently, I connected with someone who has not only had major success in his career, he's also navigated some seriously powerful highs and lows. And now... has taken all that he's learned and put it into an amazing system he calls Core Confidence™. I'm talking about the one and only... Justin Guarini! You maaaay recognize him from Season One of American Idol... or one of his Broadway Shows, or as Lil' Sweet in the Dr. Pepper Commercials. But that's not what I think is most awesome about the goodness he'll be sharing. Honestly, we've spent several hours together of the past month or two and I've been BLOWN AWAY by the insights he shares and the way he supports his community with strategies that come from his HEART. When Justin was on American Idol, performed in front of 30 million viewers each week. That. Is. What. I. Call. BANANAPANTS. I can't wait to hear more about his Core Confidence framework and ask him about what it took to discover what he was truly passionate about. This is one you will not want to miss. This show was made possible by the amazing Be.Live you can get 30% off with the code MOLLY www.thepreparedperformer.com/belive
A conversation with Molly Mahoney about how branding both is — and isn't — like a performance.This episode was originally broadcast as a livestream on December 11, 2020. It has been edited from its original format.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.
Molly Mahoney aka “The Prepared Performer,” joins us to talk all things! Technically the conversation is about the latest Facebook changes, but you will see that we dive into strategy, live videos, Bots and more! Molly is an actress turned online juggernaut where she's helping online businesses and entrepreneurs grow their business through video. Through her videos and trainings, Molly spreads Joy! Changes in Facebook 4:36 How to leverage Facebook Rooms as network marketers 8:33 Coming soon to Facebook 16:00 Using other platforms to create content on Facebook 19:25 The Triangle 19:52 Videos 28:20 Bots 43:05 Tech Tip - B.live app ( hyper link: http://bit.ly/youbelive ) 54:19 Mindset Moment/Behind the Scenes - The best trip 5:30 Get Molly's free offer: Maps to Millions: Molly.live/rox Join us live for 3 days and get the inside scoop on how the highest ranking direct sellers use Instagram as their #1 marketing and money-making tool!Go to: https://www.socialstoriesmembership.com/makeover to save your seat.
Video marketing is often overlooked, as far as marketing tools go. Many people and companies think of it as excessive and expensive, and while that may be true in certain specific situations, that's not the only way to go about things. Molly Mahoney is the host of The Prepared Performer Podcast who regularly uses her electric presence on video to drum up attention for herself and the things she does. Together with Scott Carson, Molly teaches you to do the same using one simple tool – Facebook Live. You may not know it yet, but the future of your marketing may be right in front of you now! Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest
Your host of Amplified, Ken Rochon, of The Umbrella Syndicate, and Founder of the Keep Smiling Movement, along with Andrea Adams-Miller, CEO, The RED Carpet Connection & Executive Director of the Keep Smiling Movement interview Molly Mahoney, The Prepared Performer. Molly Mahoney is a digital strategist specializing in creating authentic Facebook video content to skyrocket sales. After her video reached one million organically, she developed her signature “Go Live And Monetize” GLAM method. She's been featured in Inc. Magazine and has spoken at Social Media Marketing World and ManyChat. Listen LIVE Monday 11-noon EST or replays at https://www.voiceamerica.com/show/2501/amplified #AMPlified #KeepSmiling #Smile #KenRochon #AndreaAdamsMiller #MollyMahoney #OnlineMarketing #Traffic #Leads #Sales #InternetMarketing #DigitalStrategist #KeepSmilingMovement #StandForJoy
Your host of Amplified, Ken Rochon, of The Umbrella Syndicate, and Founder of the Keep Smiling Movement, along with Andrea Adams-Miller, CEO, The RED Carpet Connection & Executive Director of the Keep Smiling Movement interview Molly Mahoney, The Prepared Performer. Molly Mahoney is a digital strategist specializing in creating authentic Facebook video content to skyrocket sales. After her video reached one million organically, she developed her signature “Go Live And Monetize” GLAM method. She's been featured in Inc. Magazine and has spoken at Social Media Marketing World and ManyChat. Listen LIVE Monday 11-noon EST or replays at https://www.voiceamerica.com/show/2501/amplified #AMPlified #KeepSmiling #Smile #KenRochon #AndreaAdamsMiller #MollyMahoney #OnlineMarketing #Traffic #Leads #Sales #InternetMarketing #DigitalStrategist #KeepSmilingMovement #StandForJoy
(International Podcast Day) Molly is a digital strategist who specializes in creating authentic Facebook video content and leveraging Bots to skyrocket sales. After her video reached one million organically, she developed her signature “Go Live And Monetize” GLAM method. She's been featured in Inc. Magazine and seen speaking at Social Media Marketing World. Devi and Molly discuss: Molly's techniques for podcasting Being immune to embarrassment Attracting the right people to your podcast Being yourself on your podcast Doing Facebook LIVEs for your podcast and business Preparing yourself before you go LIVE on your podcast Molly's goal for her podcast Having your podcast sponsored Molly's template for each show Batching and automating episode Creating a Comment Growth Tool for Facebook marketing Writing your schedule on your business page Pre-announcing your episode in your Facebook Group Growing your Reach on Facebook Posting on Facebook about your Business How Human Connection will get you Reach on Facebook and more… Connect with Molly @ www.facebook.com/MollyMahoney
Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, July 2nd, 2018. Mashable held the first Social Media Day event in New York City in 2010. On Friday, BeLive TV celebrated World Social Media Day 2018 with a global live show. 16 show hosts representing seven countries talked about live streaming trends in their industries and shared insights on the future of live streaming in their countries. Thanks to Jeff Adams for producing this ambitious undertaking and to all the guests who joined us, including BeLive host Molly Mahoney. One of the highlights of the show was having the honor of speaking with Facebook expert and influencer Mari Smith. Known as the Queen of Facebook and a prolific live streamer herself, Mari offered advice for those new to live video. Mari said there are tools that simplify the technical side of going live. You can catch the replay on the BeLive TV Facebook page at Facebook.com/BeLiveTvApp. Learn more about Mari Smith on her Facebook page or at her website, MariSmith.com. On today's viewing schedule: At 3pm ET, Owen Video hosts BeLive Weekly. eVision Publishing will talk about overcoming obstacles to deliver a high-quality live video show. That's on the BeLive TV Facebook page. At 9pm ET, it's “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page. Show & event links at our website. For LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/belive-tv-celebrates-world-social-media-day-2018/ (BeLive.TV Celebrates World Social Media Day 2018 (Update Ep97)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).
Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, June 27th, 2018. The BoxCaster is a small hardware encoder that's been enabling high-quality video live streaming with just a camcorder and internet connection. This afternoon, BoxCast CEO Gordon Daily will be introducing the BoxCaster Pro, a portable device that streams video in any resolution from standard to 4k60. It adds XLR and 1/4 inch inputs with adjustable gain for pro audio and an SDI input for connecting a camera or switcher. While the BoxCaster runs approximately $300 for the device, the Pro version is substantially more expensive, starting in the $3500 range. You can watch BoxCast's keynote today at 4:30pm ET on Facebook Live, YouTube and the BoxCast.com website. Through a partnership I have with BoxCast, the company is offering a free consultation with one of their live streaming experts. Discover the best streaming solution for your organization. You can sign up for a consultation at http://BoxCast.com/Ross-Brand/ Or click on the green BoxCast image at the bottom right corner of any page on LivestreamUniverse.com. Also on today's viewing schedule: At 2pm ET, it's LegalHour.Live. Mitch Jackson and Joey Vitale talks about IGTV for Business: The Good, the Bad and the Ugly. That's on the LegalHour.Live Facebook page. At 3pm ET, it's Camera Confidence Live with Molly Mahoney. Guest Tylor Bennett, shares SEO Secrets that work to make your content discoverable. That's on the BeLive TV Facebook page. And our new Brand On Broadcasting podcast is live on iTunes. The first episode features Bryan Kramer talking about IGTV. Subscribe at http://LivestreamUniverse.com/brand-iTunes/. Show & event links at our website. For LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/boxcaster-pro-portable-4k60-live-streaming-with-pro-audio-and-sdi/ (BoxCaster Pro: Portable 4K60 Live Streaming with Pro Audio and SDI (Update Ep95)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).
Ross Brand with your Livestream Universe Update and Flash Briefing for Monday, June 25th, 2018. When the new Brand on Broadcasting podcast launches, the first guest will be TED Talk speaker and Human-to-Human digital marketing thought leader Bryan Kramer. Hours after IGTV went live, Bryan joined me to record the episode at Social Media Week Lima, Ohio. Bryan says he's sees huge potential in Instagram's new platform for long-form vertical video. Bryan also shares his thoughts on live streaming in Facebook groups vs on public pages. You can hear the entire interview in the upcoming episode of Brand on Broadcasting. On today's viewing schedule: At 3pm ET, Owen Video hosts BeLive Weekly. He and Molly Mahoney will talk about how they recovered from live streaming disasters and how you can too. That's on the BeLive TV Facebook page. At 4pm ET, it's Episode 4 of Chris Strub's Nonprofit Spotlight. His guest is Melody Murphy, the director of digital engagement at Metro United Way in Louisville. Chris is going live while traveling on the #roadtosocial trip. Watch it on Instagram Live @ChrisStrub. At 5:15pm ET, Ai Addyson-Zhang is a guest on Thinkific's live streaming show. Catch that on Instagram Live @thinkific. At 9pm ET, it's “Ask Mike Murphy.” Mike takes your tech and podcasting questions at the Mike Murphy LLC Facebook page. Show & event links at our website. For LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/igtv-is-vertical-the-future-of-video/ (IGTV: Is Vertical the Future of Video? (Update Ep93)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).
Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, June 20th, 2018. The Midwest's largest Social Media Conference kicks off today. Social Media Week Lima, Ohio is a two-day event with today featuring conference-style speakers and panels while sessions tomorrow take the form of workshops. At 1pm ET, I'll be talking about Building Your Brand & Inspiring Community Through Video alongside Mia Voss, Brian Fanzo and moderator Kate Volman. Look for livestreams from the conference on the Social Media Week Lima Facebook page. Facebook is giving publishers new ways to protect their content. It's called Rights Manager and it provides protections to Facebook Live videos and videos uploaded to Facebook as well as other forms of content. You can find out more information and apply for Rights Manager at https://rightsmanager.fb.com/ On the viewing schedule: At 12pm ET, it's the Business of Video Podcast with Owen Video and Nick Nimmen. View on the Owen Video X Facebook page. At 2pm ET, it's LegalHour.Live with Mitch Jackson and Joey Vitale. That's on the LegalHour.Live Facebook page. At 3pm ET, it's Camera Confidence Live with Molly Mahoney. That's on the BeLive TV Facebook page. At 5pm ET, Brad Friedman welcomes Joey Vitale to talk about legal issues for small business owners. You can watch Brad's Live on The Friedman Group Facebook page. Show & event links at our website. For LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/smwl18-live-video-panel-building-your-brand-inspiring-community/ (#SMWL18 Live Video Panel: Building Your Brand & Inspiring Community (Update Ep91)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).
Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, June 13th, 2018. The Live U Solo is the first product featured on the brand new Livestream Deals podcast. The monthly livestream show covering four products each broadcast is adding a podcast which will focus on one product per episode, but release content more frequently. Guests Claudia Barbiero and Dan Pisarski talked about the Solo's new cloud graphics for live streaming. Claudia also shared advice for those hesitant about going live. You can hear the full first episode of the Livestream Deals podcast on iTunes at LivestreamDeals.com/iTunes. On the viewing schedule: At 12pm ET, it's the Business of Video Podcast with Owen Video and Nick Nimmen. View on the Owen Video X Facebook page. At 2pm ET, it's LegalHour.Live with Mitch Jackson and Joey Vitale. That's on the LegalHour.Live Facebook page. At 3pm ET, it's Camera Confidence Live with Molly Mahoney. That's on the BeLive TV Facebook page. And catch the replay of yesterday's Best of BeLive with Ross and Rachel. We talk about how to prepare for, and recover from, things going wrong when livestreaming. That's on the BeLive TV Facebook page. Show & event links at our website. For LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/livestream-deals-podcast-episode-one-features-liveu-solo/ (Livestream Deals Podcast Episode One Features LiveU Solo (Update Ep86)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).
Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, June 6th, 2018. Facebook is now letting live streamers add recorded music to their personal videos. ‘Lip Sync Live' is Facebook's answer to music.ly and a move to become more relevant with younger viewers. Facebook has signed deals with leading music companies and began testing this new feature yesterday in certain markets. Users can select Lip Sync Live at the start of their live videos, while viewers will the see the artist and song highlighted with a button to follow the artist on Facebook. Reports indicate the ability to add music to Facebook Stories will come later this year. RJ Redden has become one of the leading experts on using Messenger Bots to grow your live streaming audience. Last night on Best of BeLive, RJ talked about what kind of Bot Messages to avoid sending. Catch the entire interview with RJ plus our tips on promoting your live shows on the BeLive TV Facebook page. On the viewing schedule: At 12pm ET, it's Camera Confidence Live with Molly Mahoney. She'll be talking with Todd Herman about the top 5 mistakes entrepreneurs make when reaching for their goals. That's on the BeLive TV Facebook page. At 2pm ET, it's LegalHour.Live with Mitch Jackson and Joey Vitale. They'll be discussing your rights as a business owner and as a customer. That's on the LegalHour.Live Facebook page. At 5pm ET, Ai Addyson-Zhang and Cheval John talk about the relevance and importance of Twitter after 12 years. That's on the Dr. Ai Addyson-Zhang Digital Learning Consultant Facebook page. Show & event links at our website. For LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/facebook-rolls-out-lip-sync-live-messenger-bots-for-livestreaming/ (Facebook Rolls Out Lip Sync Live; Messenger Bots for Livestreaming (Update Ep81)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).
Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, May 30th, 2018. Today's theme is tech and business as Summit Live holds the first of four one-day events. This one is in San Francisco with upcoming summits in LA, New York and Las Vegas. You can view the livestream of today's sessions at Summit.Live. Speakers include Eddie Vaca of AmpLive, Ryan Bell of NASA, Rudy J Ellis of Switchboard Live, Nick Mattingly and Marc Gawith of Switcher Studio, Dave Basulto of iOgrapher, and Rebecca Stone of LiveRamp. Plus speakers and panelists from Microsoft, Salesforce, BrandLive, Hortonworks, Eventbrite and Epiphan Video. Congratulations to Dave Jackson of the School of Podcasting on obtaining industry immortality. Dave will be inducted into the Academy of Podcasters Hall of Fame at an award's ceremony in Philadelphia on July 24th. Dave livestreams his weekly Ask The Podcast Coach show on YouTube Live. On the viewing schedule: At 2pm ET, it's LegalHour.Live with Mitch Jackson and Joey Vitale. They'll be discussing workplace arbitration agreements in light of the recent Supreme Court decision. That's on the LegalHour.Live Facebook page. At 3pm ET, it's Camera Confidence Live with Molly Mahoney. She'll share 3 keys to kicking your business into high gear. That's on the BeLive TV Facebook page. And if you didn't catch our Best of BeLive discussion on how to grow your business with livestreaming, the replay is available on the BeLive TV Facebook page. Show & event links at our website. For LivestreamUniverse.com, I'm Ross Brand. Have a great day! The post https://livestreamuniverse.com/summit-live-tackles-tech-and-business-dave-jackson-to-enter-podcasting-hall-of-fame/ (Summit.Live Tackles Tech and Business; Dave Jackson to Enter Podcasting Hall of Fame (Update Ep77)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).
Ross Brand with your Livestream Universe Update and Flash Briefing for Wednesday, May 23rd, 2018. Are you a live streamer considering starting a new podcast? You probably already know about some of the great options for hosting you media files: Spreaker, Libsyn, Blubrry and more. One host you may not be aware of is WordPress.com. Mike Murphy has a new ebook available on Amazon that covers why WordPress.com is a viable option and how to set up your podcast on the platform. The title is “How to Podcast on Wordpress.com: The Step-by-Step Guide” by Mike Murphy. On the viewing schedule: At 12pm ET, it's the Business of Video Podcast with Owen Video and Nick Nimmin. The topic is live video analytics and their guest is Nick Cicero of Delmondo. View on the Owen Video X Facebook page. At 2pm ET, it's LegalHour.Live with Mitch Jackson and Joey Vitale. They'll be discussing Website Terms of Service, Privacy and Disclaimer Agreements on the LegalHour.Live Facebook page. At 3pm ET, it's Camera Confidence Live with Molly Mahoney. She will share what you need to know about GDPR so that you don't put your business at risk. That's on the BeLive TV Facebook page. And if you didn't catch our Best of BeLive discussion on live streaming gear, the replay is available on the BeLive TV Facebook page. Rachel Moore and I appreciate all the great questions and insights shared during and after the show. Show & event links at our website. For http://LivestreamUniverse.com, I'm Ross Brand. Have a day! The post https://livestreamuniverse.com/podcast-hosting-on-wordpress-com/ (Podcast Hosting on WordPress.com (Update Ep73)) appeared first on https://livestreamuniverse.com/ (Livestream Universe).
Social Media Secrets with Rachel Pedersen - The Queen of Social Media
Show Notes One of the first contacts I made in the world of online entrepreneurs - Molly Mahoney is spreading joy, and turning the world into a stage! Molly's passion for preparedness, performance, and Facebook live show in this episode. Her energy is OFF the charts! Golden Nuggets - Molly gives us her top tips on Facebook Live - how to rock your FB Live without feeling like a goof. - A lot can go wrong with live streamlining - and Molly has one of the most memorable mistakes from a FB Live gone wrong... - How to handle trolls on social - especially on live streams! Episode Links/Resources Follow Molly's awesome Facebook Group: www.elevateyourawesome.live Connect with Molly and see her irresistible Facebook Live streams by following her here: https://www.facebook.com/ThePreparedPerformer/ You can learn more about Molly Mahoney on her website: http://www.thepreparedperformer.com/ Give a listen to the episode, and be sure to leave a review on iTunes!
Who: Molly Mahoney - Performance and Camera Confidence Coach What We Talked About: How to get more confident in front of the camera so you can live stream and do videos in a way that is professional, but still be your authentic self. Molly gives several exercises and tips that you can implement right now. She also reveals a dynamite exercise for making sure that you are fully warmed up before you turn on the camera. Why I Like Molly: Molly is fun personified. She has so much energy, she lifts you up. You want to listen. You want to hang on every word, because she draws you in. Now those are the qualities a person wants in a performance coach! Great Line: Make sure you recognize things that you love about your appearance and we all have at least one thing we love. Where to Learn More: http://www.thepreparedperformer.com/dana http://www.themindawareshow.com
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