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Creating a memorable marketing message that sets your business apart from the competition can be serious challenge for many small and mid-size businesses. It's easy to bounce from one “marketing idea of the week” to the next with little to show for your efforts except frustration. Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing guru, John Jantsch, who has a better solution and a proven system to build demand for your products or services. WHAT YOU'LL DISCOVER ABOUT A MARKETING MESSAGE: ● 3 keys to making your marketing message memorable. ● How we accidently trip ourselves up when creating a marketing message. ● Why some businesses are reluctant to embrace their best marketing message. ● Why a laser focused marketing message is more profitable than a one size fits all message. ● The fastest way to discover your ideal marketing message. ● Why sales and marketing shouldn't be in separate silos. ● And MUCH more. GUEST: John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. He's a marketing consultant, speaker and bestselling author of several books: https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1595554653&linkCode=as2&tag=businconfinow-20&linkId=2e2d9538a47f9b82b1404f0e06596277 (Duct) https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1595554653&linkCode=as2&tag=businconfinow-20&linkId=2e2d9538a47f9b82b1404f0e06596277 (Tape Marketing Revised and Updated: The World's Most Practical Small Business) https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1595554653&linkCode=as2&tag=businconfinow-20&linkId=2e2d9538a47f9b82b1404f0e06596277 (Marketing Guide), https://www.amazon.com/gp/product/1591846331/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591846331&linkCode=as2&tag=businconfinow-20&linkId=150f3559507df5f8a1c1ec1ac5ed5441 (Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar), https://www.amazon.com/gp/product/1591844878/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591844878&linkCode=as2&tag=businconfinow-20&linkId=a34595fbf83ffcfd5ab8aaadf82e509d (The Commitment Engine: Making Work Worth It), and https://www.amazon.com/gp/product/1591844428/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591844428&linkCode=as2&tag=businconfinow-20&linkId=9549ae5b047bce8409cfb102b01f3064 (The Referral Engine: Teaching Your Business to Market Itself). He's also the creator of the http://ducttapemarketingsystem.com/ (Duct Tape Marketing System) and http://ducttapemarketingconsultant.com/ (Duct Tape Marketing Consulting Network) that trains and licenses small business marketing consultants around the world. In other words, he's a marketer's marketer. John also frequently consults with small and mid-sized businesses. He helps them create marketing plans and organized marketing systems that smooth the way for steady growth. His blog was chosen as a Forbes favorite for marketing and small business, and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine. Huffington Post calls him one of the top 100 “Must Follow” on Twitter. Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. John is also the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as Intuit, Verizon, HP, and Citrix. His practical take on small business is also frequently cited in publications such as the Wall St. Journal, New York Times, and CNNMoney. RELATED RESOURCES:Contact John at...
https://www.amazon.com/John-Jantsch/e/B001IGSSW2/ref=dp_byline_cont_pop_book_1 John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John Jantsch is a marketing consultant, speaker, and Wall St. Journal best-selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, SEO for Growth, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
Conversation with John Jantsch, a marketing consultant, speaker, creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, and best-selling author. His newest book is “The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth.” Episode on Website
John Jantsch is a marketing consultant, speaker, and the author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide as well as his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. John is the Founder of the Duct Tape Marketing Consulting Network, which trains and licenses independent consultants and agencies to use his marketing method. The business works with small business owners to help them gain clarity, confidence, and customers with proven marketing strategies and tactics. Today, John provides insight on small business marketing and why marketing isn't solely an online activity. He reveals the five steps for consistent business growth and the method of attracting ideal clients. He explains why thinking of customers as members is an excellent way of improving your business interactions. John also outlines how to build a marketing engine and position yourself to scale with your customers. “Start simple, master one channel, and then add another one, don't try to do it all.” - John Jantsch This week on SmallBizChat Podcast: Resources Mentioned: Connect with John Jantsch: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.
We start the New Year by looking back at a few of our best guests of 2020. We start with John Jantsch, the Founder of Duct Tape Marketing Consulting Network, and the author of The Self-Reliant Entrepreneur. John discusses making his consulting networking, packaging the content to be delivered by others, and how he maintains quality control over the process of those that join the network. Next, we chat with Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Jonah shares the challenges and joys of being a keynote speaker, how price can help you narrow down which engagements to take, the relationship you need to develop with the speaker's bureaus, and why it’s important to add value off stage to your bookings Last but not least we finish with the incredible Tom Peters. Tom is the co-author of In Search of Excellence in addition to seventeen other books that have sold more than 10 million copies combined and recipient of the Thinkers50 Lifetime Achievement Award. Tom discusses writing about Brand You, how it is misinterpreted, the evolution of how we see personal brands and intellectual property.
John Jantsch (https://amzn.to/2RM90uY) is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. John Returns to the show this time to talk about specific entries in the month of August from the book centered around resilience, perseverance, and perspective. John's new book is 'The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business (https://amzn.to/2RM90uY)'. This episode is brought to you by: Setapp (https://setapp.com/?utm_source=sponsorship&utm_medium=podcast&utm_campaign=beyon dthetodolist) Betterhelp (http://betterhelp.com/beyond)
John Jantsch is a marketing consultant, speaker and best selling author of numerous books, including Duct Tape Marketing, Duct Tape Selling, The Commitment Engine The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He also hosts The Duct Tape Marketing Podcast. The Duct Tape small business marketing success system aims to get people who have a specific need or problem to know, like, trust, do business with, and refer to others who have the same need or problem.
John Jantsch (https://amzn.to/2RM90uY) is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. John's new book is 'The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business (https://amzn.to/2RM90uY)'. Mentioned in this episode: * Baked By Melissa (http://bakedbymelissa.com/beyond) * Sun Basket (http://sunbasket.com/beyond)
Welcome to episode #704 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #704 - Host: Mitch Joel. When it comes to small businesses thinking big, I always think of John Jantsch. John is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. Most recently, my old friend published a really interesting book called, The Self-Reliant Entrepreneur - 366 Daily Meditations to Feed Your Soul and Grow Your Business. The book is organized as a daily devotional with 366 entries, one for each day of the year, including Leap Year. Each day starts with a reading from a transcendentalist era author, such as Ralph Waldo Emerson, Willa Cather, Walt Whitman, Louisa May Alcott, and Henry David Thoreau, followed by a reflection and application by the author for today’s entrepreneur. It’s a real pleasure of a book to dig into, and the perfect book to launch this new year of the Six Pixels of Separation Podcast. Welcome to 2020. Enjoy the conversation... Running time: 57:22. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with John Jantsch. The Self-Reliant Entrepreneur - 366 Daily Meditations to Feed Your Soul and Grow Your Business. Duct Tape Marketing. Duct Tape Selling. The Commitment Engine. The Referral Engine. SEO for Growth. Duct Tape Marketing System. Duct Tape Marketing Consulting Network. Follow John on Instagram. Follow John on Twitter. This week's music: David Usher 'St. Lawrence River'.
John Jantsch is a marketing consultant, speaker and best selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine The Referral Engine, and SEO for Growth. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. Listen to this episode of "Cool Things Entrepreneurs Do" and hear Thom Singer's conversation with John Jantsch.
Nina Radetich is the owner of Radetich Marketing & Media and utilizes the Duct Tape Marketing Consulting Network to support her business. Learn how Nina's background as a news anchor helps her identify key stories to help in her clients' marketing success. Nina also shares details on how she stays educated, finds balance in her personal and professional life, and the importance of communication. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
John Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, he has been called the World’s Most Practical Small Business Expert. He is a marketing consultant, speaker, and author of five books, including his latest book, SEO for Growth. You will learn how to get to the top and stay there as we explore: Why Attitude is important to long-term success How Behavior affects your chances of success How to improve your Technique for greater success How John's defines success and his favorite lessons learned The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. If you would like to learn more SEO, get John's book here: SEO for Growth Join us at the 2017 Sandler Annual Sales and Leadership Summit at the beautiful Rosen Centre in Orlando, Florida on March 9 & 10. We hope you and your colleagues will enjoy two days of intensive world-class training and high-energy networking with like-minded business professionals from around the world. Register online now: https://www.sandler.com/summit
John Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, he has been called the World's Most Practical Small Business Expert. He is a marketing consultant, speaker, and author of five books, including his latest book, SEO for Growth. You will learn how to get to the top and stay there as we explore: Why Attitude is important to long-term success How Behavior affects your chances of success How to improve your Technique for greater success How John's defines success and his favorite lessons learned The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. If you would like to learn more SEO, get John's book here: SEO for Growth Join us at the 2017 Sandler Annual Sales and Leadership Summit at the beautiful Rosen Centre in Orlando, Florida on March 9 & 10. We hope you and your colleagues will enjoy two days of intensive world-class training and high-energy networking with like-minded business professionals from around the world. Register online now: https://www.sandler.com/summit
John Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, he has been called the World's Most Practical Small Business Expert. He is a marketing consultant, speaker, and author of five books, including his latest book, SEO for Growth. You will learn how to get to the top and stay there as we explore: Why Attitude is important to long-term success How Behavior affects your chances of success How to improve your Technique for greater success How John's defines success and his favorite lessons learned The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. If you would like to learn more SEO, get John's book here: SEO for Growth Join us at the 2017 Sandler Annual Sales and Leadership Summit at the beautiful Rosen Centre in Orlando, Florida on March 9 & 10. We hope you and your colleagues will enjoy two days of intensive world-class training and high-energy networking with like-minded business professionals from around the world. Register online now: https://www.sandler.com/summit
Creating a memorable marketing message that sets your business apart from the competition can be serious challenge for many small and mid-size businesses. It's easy to bounce from one “marketing idea of the week” to the next with little to show for your efforts except frustration. Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing guru, John Jantsch, who has a better solution and a proven system to build demand for your products or services. WHAT YOU'LL DISCOVER ABOUT A MARKETING MESSAGE: 3 keys to making your marketing message memorable. How we accidently trip ourselves up when creating a marketing message. Why some businesses are reluctant to embrace their best marketing message. Why a laser focused marketing message is more profitable than a one size fits all message. The fastest way to discover your ideal marketing message. Why sales and marketing shouldn't be in separate silos. And MUCH more. GUEST: John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. He's a marketing consultant, speaker and bestselling author of several books: https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1595554653&linkCode=as2&tag=businconfinow-20&linkId=2e2d9538a47f9b82b1404f0e06596277">Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide (Duct Tape Marketing), https://www.amazon.com/gp/product/1591846331/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591846331&linkCode=as2&tag=businconfinow-20&linkId=150f3559507df5f8a1c1ec1ac5ed5441">Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar (Duct Tape Selling), https://www.amazon.com/gp/product/1591844878/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591844878&linkCode=as2&tag=businconfinow-20&linkId=a34595fbf83ffcfd5ab8aaadf82e509d">The Commitment Engine: Making Work Worth It (The Commitment Engine), and https://www.amazon.com/gp/product/1591844428/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1591844428&linkCode=as2&tag=businconfinow-20&linkId=9549ae5b047bce8409cfb102b01f3064">The Referral Engine: Teaching Your Business to Market Itself (The Referral Engine). He's also the creator of the http://ducttapemarketingsystem.com (Duct Tape Marketing System) and http://ducttapemarketingconsultant.com (Duct Tape Marketing Consulting Network) that trains and licenses small business marketing consultants around the world. In other words, he's a marketer's marketer. John also frequently consults with small and mid-sized businesses. He helps them create marketing plans and organized marketing systems that smooth the way for steady growth. His blog was chosen as a Forbes favorite for marketing and small business, and his podcast, a top ten marketing show on iTunes, was called a “must listen” by Fast Company magazine. Huffington Post calls him one of the top 100 “Must Follow” on Twitter. Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. John is also the featured marketing contributor to American Express OPENForum and is a popular presenter of workshop and webinars for organizations such as Intuit, Verizon, HP, and Citrix. His practical take on small business is also frequently cited in publications such as the Wall St. Journal, New York Times, and CNNMoney. RELATED RESOURCES:Contact John at http://ducttapemarketing.com (Duct Tape Marketing), http://ducttapemarketingconsultant.com (Duct Tape Marketing Consultant), or http://ducttapemarketingsystem.com (Duct Tape Marketing System), and connect with him on https://www.linkedin.com/in/ducttapemarketing (LinkedIn), https://www.facebook.com/ducttapemarketing (Facebook).
John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
John Jantsch is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
John is the creator of the Duct Tape Marketing Consulting Network that trains and licenses small business-marketing consultants around the world. His blog was chosen as a Forbes favorite for marketing and small business, and his podcast, a top ten marketing show on iTunes, was called a must-listen by Fast Company Magazine. Below are two free resources to IGNITE your Entrepreneurial journey!FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast!TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!
Accelerating Entrepreneurial Success (Video) with John Bowen
John Janstch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth. Read the entire show notes, key takeaways and find business-boosting resources at www.aesnation.com/9
John is the creator of the Duct Tape Marketing Consulting Network that trains and licenses small business-marketing consultants around the world. His blog was chosen as a Forbes favorite for marketing and small business, and his podcast, a top ten marketing show on iTunes, was called a must-listen by Fast Company Magazine.
Selling Has Changed, Have You Changed With It? John Jantsch – Selling Has Changed, Have You Changed With It? John Jantsch from Duct Tape Marketing joins me on this episode of Franchise Euphoria. We talk about one of the most important things you can do for your business, content marketing. The way that people buy has changed so the way that we sell needs to change, too. Don’t get left behind. Listen in to learn what you need to be doing to increase your sales. About John Jantsch John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth. Show Highlights Ø How the way people buy has changed Ø How to sell in today’s culture Ø Ways to engage your customers Ø Developing customer trust Ø How to get your marketing and sales people to work together People today get online ad research products, read reviews, and ask friends before they purchase. You can no longer count on old sales methods to work in today’s online world. You to need to make contact with customers, engage them, and build their trust before they are ready to buy. Episode Resources Seth Godin Michael Gerber Joel Libava Want to know more about interviewee or their businesses? Duct Tape Marketing Duct Tape Selling Want to help us out? If you enjoyed the show please share the podcast. Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. iTunes: Franchise Euphoria Podcast Tune in on Stitcher!
Smart Companies Radio welcomes international speaker, author and marketing guru, John Jantsch. In his latest book, The Commitment Engine, John looks at what sets truly great businesses apart. Those companies, he found, tend to have a hunger for extreme clarity, a culture of shared commitment and a ridiculous passion for community. Join Kelly and John as they talk about ways you can establish lasting commitment in your employees, customers and community. Seth Godin calls the book "insanely brave and breathtakingly important." John, who has been called the world's most practical small business marketing expert, is the creator of the Duct Tape Marketing System and the Duct Tape Marketing Consulting Network. His blog was chosen as a Forbes favorite for marketing and small business and his podcast, a Top 10 marketing show on iTunes, was called a "must listen" by Fast Company magazine. He is the featured marketing contributor to American Express: OPENForum and is a popular presenter of workshops and webinars for organizations such as American Express, Intuit, Verizon, HP and Citrix. He's often cited in the Wall Street Journal, New York Times and CNNMoney. Learn more about your ad choices. Visit megaphone.fm/adchoices