Podcasts about invisible influence

Get all the inside secrets and tools you need to help you develop your intuitive and leadership skills so you are on the path to the highest level of success with ease. Leaders are not born, they develop over time.In this episode you will learn:The Invisible Influence of Everyday ActionsBreaking Limiting Beliefs About LeadershipThe Ripple Effect of EmpowermentIf you are ready to start reaching your goals instead of simply dreaming about it, start today with 12minutegift.com! Buy your copy of the the Best Selling Book, 12 Minutes to Success on Amazon: https://a.co/d/beBleiW Grab your FREE meditation: Reduce Your Anxiety MEDITATIONAre you ready to tiptoe into your intuition and tap into your soul's message? Let's talk Listen in as Jennifer Takagi, founder of Takagi Consulting, 5X time Amazon.Com Best Selling-Author, Certified Soul Care Coach, Certified Jack Canfield Success Principle Trainer, Certified Professional Behavioral Analyst and Facilitator of the DISC Behavioral Profiles, Certified Change Style Indicator Facilitator, Law of Attraction Practitioner, and Certified Coaching Specialist - leadership entrepreneur, speaker and trainer, shares the lessons she's learned along the way. Each episode is designed to give you the tools, ideas, and inspiration to lead with integrity. Humor is a big part of Jennifer's life, so expect a few puns and possibly some sarcasm. Tune in for a motivational guest, a story or tips to take you even closer to that success you've been coveting. Please share the episodes that inspired you the most and be sure to leave a comment. Official Website: http://www.takagiconsulting.comInstagram: https://www.instagram.com/jennifertakagi/Facebook: facebook.com/takagiconsulting I look forward to connecting with you soon, JenniferJennifer TakagiSpeaker, Trainer, Author, Catalyst for HealingPS: We would love to hear from you! For questions, coaching, or to book interviews, please email my team at Jennifer@takagiconsulting.com

SHOW NOTES: On this show…we are exploring the power of influence, recognizing what shapes us, and taking back control. We have all been bombarded with messaging asking, begging, and sometimes coercing us to think, feel, and take action. Where do your own thoughts hide in the midst of such assaults? Influence as a pervasive force in our lives that can shape our choices, our mindset, and even our identity. It can feel like a current—sometimes it gently guides us, but other times it's strong enough to sweep us off our feet. The key is in recognizing where influence is coming from and deciding how much power to give it. Let's take a big breathe here and make a commitment to unpack, resort, and purge some influencing ideas that no longer serve us in a positive way.  Influence is more than just peer pressure; it's subtle and can come from various sources—family, friends, social media, society, our inner dialogue, and even our environment.  A close friend's advice feels comforting but can sometimes lead you down their path instead of yours. Social media trends can push you to buy, think, or act in ways you normally wouldn't. Influence of a mentor or a loved one can impactfully shape your values and ambitions. Tyler Jensen, a psychotherapist,  sheds some light on The Allure of Negativity: Why Our Brains Are Drawn to It At Knowledge of Wharton, I found ‘Invisible Influence': What Really Shapes Our Decisions, an interview with the author Jonah Berger On Simon Sinek's YouTube channel, as always, I found some wise words  on How to Stop Holding Yourself Back Develop Media Literacy and Mindful Consumption Pause and Evaluate: Before you engage with media (whether it's news, social media, or entertainment), take a moment to reflect on what you're about to consume. Ask yourself why you're choosing this source, and consider whether it aligns with your values or goals. Question the Source: Develop a habit of asking, “Who created this, and what might be their motivation?” For example, consider whether a brand, influencer, or network could have hidden interests. Recognizing potential biases helps you stay in control of how you interpret information. Limit Exposure to Influential Sources Set Boundaries: If you notice certain media or social media accounts lead to self-doubt, stress, or unhealthy comparison, consider unfollowing, muting, or setting a time limit on those platforms. Curate Positive Influences: Choose to follow people, brands, and organizations that support your goals, align with your values, and inspire you in constructive ways. Make it a rule to engage with content that adds positivity and growth to your life. Strengthen Your Core Values Define Your Values: Reflect on what's truly important to you, whether it's integrity, creativity, kindness, learning, or independence. When you have a solid sense of your core values, it becomes easier to recognize when outside influence aligns or conflicts with them. Regularly Revisit Goals and Priorities: Set aside time each month to revisit your goals. Are you on track with what you want, or have you drifted because of external pressures? Realigning with your values keeps you grounded in your personal vision. Practice Self-Questioning to Uncover Hidden Influence Ask Yourself Key Questions:“Why do I want to do this?” This question can help you determine if a choice truly aligns with your desires or if it's an idea you've absorbed from others. “How do I feel about this?” Checking in with your feelings lets you see if you're enthusiastic, uneasy, or pressured—emotions that reveal whether your decision is authentic. “What would I do if no one else were watching?” Imagine you're free of anyone's opinion or judgment to help identify choices that are truly your own. Build Confidence in Your Own Voice Challenge Yourself to Act on Your Opinions: Start with small decisions where you rely solely on your own thoughts. For example, choose an outfit based on your preference, pick a book that genuinely interests you, or make weekend plans based on what would make you happiest. Engage in Conversations with an Open Mind: Practice sharing your perspective in discussions, even if it's different from others. Engaging with diverse opinions while sticking to your viewpoint can help build resilience and confidence in your own voice. Create a Supportive Inner Circle Surround Yourself with Encouragers: Choose friends, mentors, and family members who respect your individuality and encourage you to make decisions that feel true to you. A supportive circle will uplift and validate you, rather than pressuring you to conform. Find Accountability Partners: Identify someone who's also working on taking control of their influences and check in with each other. Share your progress, any struggles, and celebrate wins together to help reinforce each other's growth. Practice Self-Compassion and Flexibility Recognize that Influence is Natural: Understand that we're all influenced by our environments. Self-compassion can prevent you from feeling guilty if you realize you've been swayed in a direction you didn't want. Instead, view it as an opportunity to learn and readjust. Be Open to Change: Sometimes, testing your perspective means you might genuinely change your opinion. That's a sign of growth. The goal is to ensure that any changes reflect your evolving self rather than fleeting external pressures. CHALLENGE: Remember, influence is a force we all experience, but it doesn't have to control us. Recognize what's guiding your path, decide what you want to allow in, and remember that you have the power to steer your own journey.   I Know YOU Can Do It!

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He shares the power of language to influence and engage, the brain science behind understanding, and how communications and network building can help you achieve durable change.

This week, Mark speaks with Jonah Berger, a Marketing Professor at the University of Pennsylvania's Wharton School about ways to positively leverage influence within your organization.  Jonah is a world-renowned expert on change, word of mouth, influence, consumer behaviour, and how products, ideas and behaviours catch on. He's worked with big names like Apple, Google, and Nike, and written the bestsellers Contagious, Invisible Influence, The Catalyst, and Magic Words. He speaks with Mark about using the hidden strategies of influence to drive action and change minds.  Here are some of the topics Mark and Jonah discuss in this episode: Why we are so easily influenced Some subtle ways we are influenced every day How relying on our friends and peers helps us make better decisions Why being influenced is perceived negatively, but it often makes us better off How influence can be helpful in both mundane and important decisions  Overcoming our ingrained anti-persuasion radar Why the “Ask, Don't Tell” method is so successful The more we understand about human behaviour, the better off we'll be How hedges reduce persuasion Why you should consider being very certain about a smaller set of things Follow Mark:  LinkedIn: https://hi.switchy.io/markdrager Instagram:  https://hi.switchy.io/KcKi Want more free tools? Go to our podcast page at https://hi.switchy.io/KcKe  

In this Partnering Leadership conversation, Mahan Tavakoli speaks with Jonah Berger, Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. In the conversation, Jonah Berger talked about the role of influence in our lives and leadership. He explained why influence is a tool and how to use it for positive impact. Jonah Berger then addressed the role of language in influencing others, and the six types of research supported magic words for influence. Next, Jonah Beger shared the role of confidence in influence and how to use it appropriately, depending on the situation. Finally, Jonah Berger talked about the power of storytelling, the language of similarity and difference, and how to use personal hedges to show openness to other perspectives.Some highlights:- Why influence is neither positive nor negative- How words influence behavior- The research behind the power of 'because'- How leaders can use influence for good- The six types of magic words to influence- How our environment impacts our behaviors- How the language used in emails can predict whether you are likely going to get promoted or get fired- The role that words can play in identity and agency- The importance of certainty to influence and how to do it right- How leaders can use influence to move their organization in a good direction. - The one type of question that makes you seem more intelligent and competent.- The Power of words in influencing others- Leaders should be aware of the power of words and their use in influencing others - The importance of follow-up questions and how to do them well- What do the best storytellers do differently than the others- How to lead for positive influence  Connect with Jonah Berger:Jonah Berger Website Jonah Berger on LinkedIn Magic Words on Amazon Mentioned:Partnering Leadership conversation with Warren Berger on the Power of Questions and Questioning  Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

The shocking truth about subliminal messages and their power to control minds. From advertising to warfare, there are hidden ways your thoughts and actions are being manipulated. Subliminal technology has moved from marketing to the military. Learn the truth behind this controversial technology.

Ever wondered why some tasks feel effortless while others are like pulling teeth, even if they're things you desperately want to do? It all comes down to a powerful unseen force... your values.Values aren't just words we toss around casually; they're the invisible influence of our lives, guiding our choices and actions whether we're aware of it or not. You can give yourself the most inspiring pep talk to hit the gym, but if exercise isn't a core value for you, it'll always feel like an uphill battle.These aren't the things we wish were important to us or things we think we should care about. I'm talking about the deep-rooted values that quietly drive our every move.Many of our values are formed during childhood, shaping our paths without us even realising it. In this episode, I dive deep into the world of values, sharing insights on how to uncover yours and conflicts within values that may be holding you back.FREE STUFFGuide - Start Before You're Ready Roadmap - 5 Steps to Break Free from Comfort and Pursue Bold Action to Achieve Your Goals with EaseManifestation Masterclass - How to Create Your Reality from the Inside OutNLP Masterclass - Introduction to NLP and Time Line Therapy®STARTER KITMy Book - Activate Your RAS - The Art & Science of Creating Your Reality from the Inside OutEssential Foundations of NLP DiplomaForgiveness MeditationGOING DEEPERBreakthrough Breathwork 90-Minute Clarity Coaching Call Alignment Activator Coaching (Book A Free 30-minute Call) Accredited NLP Practitioner - 12-Week Online Programme Connect with me ...

Sudahkah kamu menyadari pengaruh tidak terlihat yang mengendalikan hidupmu setiap hari? Bergabunglah dengan kami dalam eksplorasi mendalam tentang konsep Invisible Influence dalam buku karya Jonah Berger. Kali ini, kita akan membongkar rahasia di balik proses pengambilan keputusan, mengungkap bagaimana pengaruh tidak terlihat memengaruhi setiap aspek hidup kita. Temukan apakah kamu pernah salah mengambil keputusan dan apa yang sebenarnya ada di balik sebuah keputusan. Kami akan berbagi strategi untuk mengambil keputusan terbaik dan menghindari jebakan pengaruh tidak terlihat. Jangan lewatkan kesempatan untuk memahami keputusan yang baik dan bagaimana kita bisa lebih bijak dalam menjalaninya. Simak sekarang soal wawasan berharga tentang invisible influence yang mungkin telah mengatur hidupmu! Leave a comment and share your thoughts: https://open.firstory.me/user/clhb6d0v60kms01w226gw80p4/comments Powered by Firstory Hosting

It just takes one “yes.” Wharton professor Jonah Berger shares his three tips for getting what you want from others. chapters for better navigation: 0:00 intro 0:41 turn actions into identities 2:28 show confidence 4:11 eliminate filler In appropriate contexts, the art of persuasion can go a long way. Wharton School of Business professor Jonah Berger shares three strategies for getting your peers and target audiences to "yes." Learn how to make your communications more convincing and easier to agree with. About Jonah Berger: Jonah Berger is a Wharton School professor and the internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top-tier academic journals, teaches one of the world's most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. Get Smarter. Faster. Follow Big Think To Listen To The Worlds Biggest Thinkers. Share This Episode If You Found It Valuable --- Send in a voice message: https://podcasters.spotify.com/pod/show/bigthink/message Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you know that the environment around you on a daily basis is the most make or break detail when it comes to your success and well-being? Would you agree? And how might you shift your current environment to help you and your nervous system feel more regulated, more open and more connected. Let's make some upgrades during this 20ish-minute episode.

Was beeinflusst unsere Entscheidungen – bewusst und unbewusst? So sehr wir glauben wollen, dass wir Herr oder Frau unserer Entscheidungen sind, leiten uns im Hintergrund mehr andere Kräfte als wir zugeben wollen. Mit Michael Schenkel, Head of Marketing bei t2informatik und leidenschaftlicher Blogger rede ich darüber, wie wir diese Einflussfaktoren erkennen und in unserem Sinne steuern können.

Welcome to the What's Next! Podcast with Tiffani Bova.    Settle in for an exciting episode of the What's Next! Podcast with Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Millions of copies of his books are in print in over 35 countries around the world.    He's also a world-renowned expert on natural language processing change, word-of-mouth influence, consumer behavior, and why things catch on. He's published over 80 articles in top-tier academic journals and teaches one of the most popular online courses.    But I think one of my favorite things about Jonah, and this is a first for a guest on this show, is that his work was actually a Jeopardy question. It said, “Jonah Berger says this three-word person-to-person interaction works ten times better than traditional ads. What is it?” The answer was “word of mouth.” How fitting!   THIS EPISODE IS PERFECT FOR… anyone who wants to take greater power of language and words.    TODAY'S MAIN MESSAGE… language matters. It can motivate others, impact the way they feel, and lead to action. In this conversation, Jonah addresses the hot topic of large language models and how machines will change communication. But he also takes it back a few steps and reminds us that at the core of any type of communication is an understanding of what drives human behavior.    WHAT  I  LOVE  MOST… Jonah's practical breakdown of the use of the word “should” versus “could.” He shares a study that found that those who were asked what they could do instead of what they should do found more creative solutions. This is a small but powerful example of how important language is.   Running Time: 25:18   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Jonah Online: Website LinkedIn Twitter   Jonah's Book: Magic Words

Even as a kid, Jonah Berger had an eye for patterns and data. At age 7, he tested at genius IQ levels, and he got a near-perfect SAT score in high school. His mathematical, detail-oriented mind makes him exceptionally aware of patterns in human behavior. Now, he's a globally renowned expert on influence, persuasion, and consumer psychology. In this episode of YAPClassic, Jonah will teach you how to change anyone's mind by teaching you the right ways to ask questions and present information.  Jonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top‐tier academic journals, teaches one of the world's most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work.  In this episode, Hala and Jonah will discuss:  - How Jonah started studying social psychology - Why people have trouble changing - What it means to be a catalyst - How to think like a seasoned negotiator - Why people enjoy engaging in forbidden behaviors - Giving people a menu of options - How asking questions can be more effective than making statements - How Thailand reduced smoking by 40% - The Endowment Effect  - And other topics… Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Jonah has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine.  Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world's most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Resources Mentioned: Jonah's Website: https://jonahberger.com/ Jonah's LinkedIn: https://www.linkedin.com/in/j1berger/ Jonah's Twitter: https://twitter.com/j1berger Jonah's Instagram: https://www.instagram.com/j1berger/ Jonah's Facebook: https://www.facebook.com/profile.php?id=220591 Jonah's book Catalyst: How to Change Anyone's Mind: https://jonahberger.com/books/the-catalyst/  Sponsored By:  Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Factor - Head to youngandprofiting.co/factor and use code profiting50 to get 50% off! Indeed - Claim your $75 credit now at indeed.com/profiting Zbiotics - Head to ZBiotics.com/PROFITING and use the code PROFITING at checkout for 15% off. Pipedrive - Go to youngandprofiting.co/pipedrive and get 20% off Pipedrive for 1 year! Relay - Apply online and sign up for FREE! Go to relayfi.com/profiting More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Toni Reilly is Australia's foremost international Past Life and Reincarnation Specialist, the best-selling author of AWAKE The Purpose Of Life And Why You Are Here. She created SoulLife® Coaching programs and has guided thousands of clients and students worldwide with her visionary, intuitive approach to personal development. As Founder of the Toni Reilly Institute, she certifies progressive, intuitive therapists through the Diploma of SoulLife® Coaching the next generation of a new paradigm in modern psychology. Delivering programs, seminars and training to audiences across Australia and Internationally in the USA, Denmark, India, and the UK and globally on Zoom.Toni trained with renowned psychiatrist Dr Brian Weiss in New York, where she built on her deep understanding of the regression technique and unique methods of application. Toni explored mediumship development at the prestigious Arthur Findlay College in the UK. Toni earned her Diploma of Metaphysics and Doctorate of Divinity to support her research and visionary modality, programs and teachings.Please enjoy my conversation with Dr. Toni Reilly.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4858435/advertisement

On this week's Tech Nation, Moira speaks with Cody Cassidy, Wired contributor, “How to Survive History … How to Outrun a Tyrannosaurus, Escape Pompeii, Get Off the Titanic, and Survive the Rest of History's Deadliest Catastrophes”. Then, Wharton Professor, Dr. Jonah Berger, follow his earlier books, “Contagious” and “Invisible Influence”. His latest is “The Catalyst – How to Change Anyone's Mind”.

Welcome to episode #885 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #885. Internationally acclaimed author and Wharton School professor, Jonah Berger, is a distinguished authority in natural language processing, consumer behavior, influence, and change. Renowned for his expertise on what makes trends stick, Berger has penned over 80 scholarly articles, conducted popular online courses, and had his groundbreaking work featured in notable outlets like The New York Times and Harvard Business Review. Jonah's keynotes, delivered at high-profile events like SXSW and Cannes Lions, along with his consultancy for tech giants and non-profits such as Apple, Google, Nike, Amazon, Moderna, and The Gates Foundation, provide practical insights into behavioral science, influence, and transformation. Jonah's prolific authorship, with millions of books sold globally, includes titles such as his latest, Magic Words, The Catalyst, Contagious, and Invisible Influence. These books focus on the power of language to persuade, how to act as a catalyst for change, the science behind virality, and the unseen forces that shape our behavior, respectively. Jonah's most recent book, Magic Words, is a guide to leveraging language for impact, revealing the words that influence action and inspire connection. The Catalyst presents a fresh perspective on change, highlighting the need to remove barriers rather than exerting more force. Contagious deciphers why certain products, services, and ideas go viral, offering practical guidance on crafting contagious content. Invisible Influence explores the covert forces that shape decisions, enabling readers to better motivate themselves and others. With multiple awards for teaching and research, and his contributions helping companies like Apple, Google, and Nike ensure their products and ideas become infectious, Jonah stands as a pillar in his field. A Stanford alumnus, he continues to redefine understanding in marketing and decision making. I'm also really proud that he is available to create bite-sized and personalized video experiences for your business through my new startup, ThinkersOne. Enjoy the conversation... Running time: 55:59. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Jonah Berger. Magic Words. The Catalyst. Contagious. Invisible Influence. Check out Jonah on ThinkersOne. Follow Jonah on LinkedIn. Follow Jonah on Twitter. This week's music: David Usher 'St. Lawrence River'.

Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on, Jonah Berger joins us to discuss his latest book, Magic Words. Jonah has published over 70 articles in top-tier academic journals, teaches one of the world's most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of his books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early‐stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. Wednesday, June 21 @ 6pm EST!

Welcome to FOMO Sapiens, the podcast about entrepreneurial thinkers who don't just follow the crowd, but instead take their own path to success in business and in life. In this episode, Patrick is joined by Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of "Contagious" and "Invisible Influence". Berger discusses his latest book, "Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence," which delves into the psychology behind how certain words can inspire action and influence behavior. Patrick and Jonah dive into how language changes how we act and drill down into some of the seven "magic words" he explores in his book: "you," "because," "free," "instantly," "new," "improved," and "limited." He explains the science behind why these words are so powerful and how they can be used effectively in various contexts, from marketing campaigns to personal relationships. Throughout the conversation, Berger and McGinnis discuss the impact of language on decision-making and how understanding the power of words can help individuals and organizations achieve their goals. Berger also shares practical tips for using these magic words in a way that feels authentic and genuine, rather than manipulative. If you're looking for valuable insights into the psychology of language and the ways in which certain words can motivate and influence our behavior, then this episode is for you!  Learn more about your ad choices. Visit megaphone.fm/adchoices

At around one year old, Jonah Berger's son started saying the word “peas.” What he really meant to say was “please,” but that didn't matter. It was the first time his son realized that words can have magical effects. Magic words are all around us, whether we are trying to persuade a client, motivate a team, or even just talk to our peers. In this episode, Jonah is back on YAP to talk about his newest book, Magic Words. He will take a deep dive into how to persuade, communicate, and connect. He will cover the different types of words that can increase our impact in every area of our lives!  Jonah Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. Dr. Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. He has published over 80 articles in top‐tier academic journals, teaches one of the world's most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work.  In this episode, Hala and Jonah will discuss:  - Why words are magic  - How the word “because” changes behavior - Changing nouns to verbs - What happens when we use “I don't” versus “I can't” - How to foster a “could” mindset - Words that will help us sell our ideas  - The language of confidence - Asking for the right advice - Understanding the power of language - And other topics… Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards. He was named one of the top 30 leaders in business by the American Management Association and one of the most creative people in business by Fast Company magazine.  Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world's most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. Resources Mentioned: Jonah's Website: https://jonahberger.com/ Jonah's LinkedIn: https://www.linkedin.com/in/j1berger/ Jonah's Twitter: https://twitter.com/j1berger Jonah's Instagram: https://www.instagram.com/j1berger/ Jonah's Facebook: https://www.facebook.com/profile.php?id=220591 Jonah's book Magic Words: What to Say to Get Your Way: https://jonahberger.com/magic-words/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘masterclass' for 25% off at yapmedia.io/course. Sponsored By:  Shopify - Sign up for a $1 per month trial period at shopify.com/profiting LMNT - Get a free LMNT Sample Pack with any order only when you order through DrinkLMNT.com/YAP More About Young and Profiting Download Transcripts - youngandprofiting.com   Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

When we understand how that language works, we communicate more effectively and in doing so increases our success. Jonah Berger is doing profoundly interesting work. He's a marketing professor at the Wharton School of the University of Pennsylvania and he explores and discusses the science of behavior and how language can be used to influence it. He's the international best-selling author of Contagious, Invisible Influence, and The Catalyst. Jonah explains how everything we do involves language, from emails and presentations to how we communicate with our friends. Jonah is leading in his field with over seventy papers published in top-tier academic journals, and his work is often featured in publications like the New York Times, Wall Street Journal, and Harvard Business Review. He's been named one of Fast Company's most creative people in business and now has a new book "Magic Words: What to Say to Get Your Way". In today's conversation, he reveals how changing a few words can change a person's life. His concept of "magic words'' is something that can have a big impact on our success. Highlights from our conversation:   Jonah identifies six types of "magic words" that have a huge impact on our success. We talk about turning actions into identities. We explore how to ask the right questions. Jonah shares with us the connection between confidence and skill. We discuss why it's important to ask questions. Jonah helps us to understand more about the words we say to ourselves. Enjoy!

The Art of Charm is brought to you by BetterHelp. Visit betterhelp.com/charm today to get 10% off your first month. In today's episode, we cover magic words and the impact of language with Jonah Berger. Jonah is a Wharton School professor, an expert on natural language processing, influence, and consumer behavior, and is the internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Questions are the key to connecting with the people around you, so what kinds of questions should you ask when getting to know someone, what questions should you avoid, and how can you word questions in a way to get people to do what you want them to do? What to Listen For Introduction – 0:00 Why are questions so powerful when talking to people? What kind of question should you ask if you want other people to like you or perceive you better? What should you say if someone asks you a question you don't want to answer? Questions that Push People Out and Pull People In – 14:53 What questions do we ask that put people on the defensive and how do we reword the same questions to get the answers we actually want? What questions can you ask to turn strangers into friends? How many questions can you ask before a conversation gets uncomfortable? Identity and Agency Questions – 26:29  What questions can you ask to motivate people to take the action you want them to take? How do many of us use self-talk the wrong way and how does it sabotage our goals and dreams?  What is hedging and how does hedging make us seem less confident? When we use questions as tools, they become powerful. They can build bridges or break them; it's up to us to decide which kind of question we want to use. If you want other people to like you and view you better, the best type of question should be open-ended, positive and interesting. Avoid questions that put people on the defensive and instead choose phrases that invoke thought and curiosity. Asking questions to strangers is a great way to get them interested in knowing more about you and forming new relationships.  A Word From Our Sponsors Are you ready to take your career to the next level in 2023? Looking to grow your high-value social circle? You are one relationship away from changing your entire life. Listen: your social circle, professional network, and lack of confidence are thwarting your attempts at accelerating your career. But there's something you can do about it. After coaching over 10,000 clients including military special operators and Fortune 500 executives we've learned a thing or two about what it actually takes to grow your network. In fact, over 90% of the amazing guests on this show are from referrals in our personal networks. We've packaged our best insights inside a course called, Social Capital. And, as a thank you for being a podcast listener, we want to give you this training for FREE to start 2023. To get your hands on this training and immediately start improving your relationships, go to theartofcharm.com/sc Running out of things to say in conversation… and still struggling to get people interested in you? That's an uncomfortable position to be in. Don't want to risk getting tongue-tied and screwing things up the next time you meet someone? Check out Conversation Magic now to make sure you don't crash and burn. With our bulletproof formula, you'll be flirting up a storm, sparking fun and engaging conversations, and making high-value friends anywhere! Resources from this Episode Jonah Berger's website Magic Words: What to Say to Get Your Way by Jonah Berger Jonah Berger | The Art of Persuasion | AOC Podcast  Jonah Berger | Invisible Influence | AOC Podcast BetterHelp Check in with AJ and Johnny! AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTube The Art of Charm on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices

Magic Words: What To Say To Get Your Way by Jonah Berger About the Book: New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships to boosting creativity and motivating teams. Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead, salespeople sell, and parents parent. They're how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. But certain words are more impactful than others. They're better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights. Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play. This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you're trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words. About the Author: Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.  He has published dozens of articles in top-tier academic journals, teaches Wharton's highest-rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.  Over a million copies of his three previous books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world. And, interesting fact – one of his very first jobs was as the Easter bunny at the mall! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/magic-words-jonah-berger

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. More About Jonah Berger: JonahBerger.com Magic Words: What to Say to Get Your Way Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co  This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this Partnering Leadership conversation, Mahan Tavakoli speaks with Jonah Berger, Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. In the conversation, Jonah Berger talked about the role of influence in our lives and leadership. He explained why influence is a tool and how to use it for positive impact. Jonah Berger then addressed the role of language in influencing others, and the six types of research supported magic words for influence. Next, Jonah Beger shared the role of confidence in influence and how to use it appropriately, depending on the situation. Finally, Jonah Berger talked about the power of storytelling, the language of similarity and difference, and how to use personal hedges to show openness to other perspectives.Some highlights:- Why influence is neither positive nor negative- How words influence behavior- The research behind the power of 'because'- How leaders can use influence for good- The six types of magic words to influence- How our environment impacts our behaviors- How the language used in emails can predict whether you are likely going to get promoted or get fired- The role that words can play in identity and agency- The importance of certainty to influence and how to do it right- How leaders can use influence to move their organization in a good direction. - The one type of question that makes you seem more intelligent and competent.- The Power of words in influencing others- Leaders should be aware of the power of words and their use in influencing others - The importance of follow-up questions and how to do them well- What do the best storytellers do differently than the others- How to lead for positive influence Connect with Jonah Berger:Jonah Berger Website Jonah Berger on LinkedIn Magic Words on Amazon Mentioned:Partnering Leadership conversation with Warren Berger on the Power of Questions and Questioning Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Jonah Berger reveals how to massively increase your persuasiveness through simple shifts in your language. — YOU'LL LEARN — 1) The simple two letter shift that makes you more persuasive. 2) The easiest way to look–and become–smarter. 3) A tiny speech habit that's undermining your impact. Subscribe or visit AwesomeAtYourJob.com/ep844 for clickable versions of the links below. — ABOUT JONAH — Jonah Berger is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world's most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of his books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early‐stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. • Book: Magic Words • Book: The Catalyst: How to Change Anyone's Mind • LinkedIn: Jonah Berger • Twitter: @j1berger • Website: JonahBerger.com — RESOURCES MENTIONED IN THE SHOW — • Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath • Previous episode: 553: How to Change Minds and Organizations with Jonah Berger See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Duct Tape Marketing Podcast, I interview Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He has a new book we're going to talk about — Magic Words: What to Say to Get Your Way. More About Jonah Berger: JonahBerger.com Magic Words: What to Say to Get Your Way Learn More About The Agency Intensive Certification: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this week's episode Helen and Sarah talk about the skill of social influence as part of the four-part soft skills series. Helen reads Techniques of Social Influence by Dariusz Dolinski and Sarah reviews Invisible Influence by Jonan Berger.Together they share insights, ideas and actions to develop your skills of social influence at work.More ways to learn about Squiggly Careers:1. Download our Squiggly Careers PodBook: https://rb.gy/orb0n5 2. Sign-up for PodMail, a weekly summary of the latest squiggly career tools https://rb.gy/2xyo8i3. Read our books 'The Squiggly Career' and 'You Coach You' https://www.amazingif.com/books/If you have any questions or feedback (which we love!) you can email us at helenandsarah@squigglycareers.com Hosted on Acast. See acast.com/privacy for more information.

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s a marketing professor and author, and his new book is Invisible Influence: The Hidden Forces that Shape Behavior. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh pass through your earholes!] What We Discuss with Jonah Berger: We like to believe we’re so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do. Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions. Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement. Learn the one trick that allows negotiators to be five times more successful. How do we protect ourselves from undesired influence? And much more… Full show notes and resources can be found here: jordanharbinger.com/774 Sign up for Six-Minute Networking — our free networking and relationship development mini course — at jordanharbinger.com/course! Like this show? Please leave us a review here — even one sentence helps! Consider including your Twitter handle so we can thank you personally!

Some kay points (02:05) Who is Paul Ross? Paul ross explains his very unusual background in his own words. Going from a pick-up artist to applying neuro-linguistic programming to sales(06:34) Defining subconscious communication and how to master it(09:52) What are negative hallucinations?(12:34) How to REALLY grab people's attention in an age of constant distractions(14:17) Paul shares a client case study(16:21) How to sell through Paul's specific way and make it more spiritual practice(20:20) Some tactics for improving your sales, your marketing and your copy(24:38) The Invisible Influence Series(26:27) Some useful tactics for persuasion. Fine-tune your self-perception and ground yourself in your body(29:31) Paul's technique for improving your leadership skills(32:15) Paul's decision making process. What assumptions are you making about your decisions?(35:52) What's the best advice Paul ever got from a mentor?Connect With Paul RossCheck out Paul's  5 part Invisible Influence series: Text COMPEL to 411-321 if in the USA.Outside the USA use WhatsApp to text COMPEL to 1-909-741-1321Connect with Sonja and join the Victorious Coach CollectiveDo you want Sonja to help you win the mental game of High Performance and create Peak Energy and Time so you can Lead your business into 6+/7-figures?Join the Victorious Coach Collective for more exclusive training on High Performance:https://www.facebook.com/groups/thevictoriouscoachcollective/?ref=share_group_link

Our guest today is Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania and the bestselling author of “Contagious” and “Invisible Influence.”  Today we're chatting about his follow-up book, “The Catalyst: How to Change Anyone's Mind.” Founders start companies to change industries and behaviors, but change is hard. Going back to chemistry, Jonah notes that catalysts don't just create change by pushing harder or exerting more energy — they remove or lower the barriers to change. (In the book Jonah offers a helpful framework about 5 specific barriers to change, called REDUCE — which stands for reactance, endowment, distance, uncertainty, and corroborating evidence.) We focus on how founders and leaders can do that in the context of building and selling products. Jonah shares his thoughts on: Whether you truly need to build a 10X better product and why a startup's biggest competitor is actually inertia.  The role of urgency in selling or getting someone to adopt a product. How to apply the freemium approach in different contexts, like with physical products. Techniques for negotiating price, as well as the role that identity and category creation play in persuasion and product adoption. You can follow Jonah on Twitter at @j1berger. You can email us questions directly at review@firstround.com or follow us on Twitter @firstround and @brettberson. 

On today's episode of the Lab Coat Agents Podcast, host Jeff talks with Paul Ross. Real estate agents, when you think about sales, do you think of yourself as a hypnotist? How often are you practicing or reading up on your neuro linguistic programming? Paul Ross has got some fascinating stories and is a master of all hypnotic and subconscious selling; Don't miss out!   Episode Highlights: Tom Cruise had played a character based on Paul Ross in the movie Magnolia. In 1987 Paul Ross stumbled onto NLP: neuro linguistic programming; Essentially, it's a technology for modeling excellence.  Paul narrates how he created the whole subtle sales system, or the subconscious sales advantage, and how it grew from there. Paul mostly focuses on real estate and mortgage people. Paul always teaches his students, whether it's sales or pick up or whatever it is, that the number one consideration you would have to have is - what state of mind do you want your prospect to be in?  Your clients or your prospects, inability to focus is your number one or number 2 biggest enemy to your sale, says Paul. Paul talks about the importance of implementing radically different things. The first radically different thing is it takes a different perspective on what sales mean. Words are powerful. Words have hypnotic effects. Words structured our consciousness. They shape our decisions, and they drive our behavior, says Paul.  For every exploration there must be a leader, for every leader there must be a student follower.  When you say something deliberately vague, the listener's unconscious mind will fill in the blank illustrations for every meaning and pick the one with  the emotional context that fits . Being different is kind of something that you will have to get used to in all facets of all business, because if you are not different nowadays, you are not going to stand out, says Jeff.   Lot of times the prospects don't know what their objections are. They just muddled and they don't want to appear stupid by saying, well, we don't understand, says Paul. Prospects often don't really believe that they can't afford something. They don't believe that they can have something. They don't believe they deserve it or are capable of claiming it when you can expand their mind past all that, expand their consciousness to embrace new possibilities about what they can own, what they can enjoy, what they can explore. You are actually doing healing work. Jeff says that through his podcast he has trained the audience because doing video for your business was different. Using social media for your business was different. Going on social media and being authentic is different because everybody just wants to follow the herd, which is delusion and everybody wants to follow their broker, which is old fashioned and those that have a differentiation mindset will say. It's not crazy, it's brilliant.   To improve your sales skills, you will have to start out with a basic knowledge first and foremost, you have to change your own belief system about what's possible. You have to look at your own beliefs around your deservingness, about your capability, about your possibility, and about your willingness. So that takes some personal transformation. Paul has a free five-part series called Invisible Influence. You can get it for free. Text the word, "compel" and send it to 411321411321, if you are outside the United States, you can use WhatsApp and text the same word "compel" to 909.741.1321.   3 Key Points: Paul explains how there is lack of focus in clients because they have too many options available to them.  As a real-estate agent the one most useful thing you can do is use pattern interrupts. Pattern interrupts are ways to take your  prospects or clients' expected way of behaving or thinking or feeling, disrupting them and then turning their mind in a different direction. Paul shares valuable tips for somebody who wants to improve their sales technique and  want to go down this path to learn more, gain more experience with this and understand how they should be articulated in order to be more effective.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor) https://www.speakerpaulross.com/apply https://www.linkedin.com/in/speakerpaulross/

INVISIBLE INFLUENCE | Julia Veach by Chad Veach

Today's guest on Mortgage Influence is none other than the best-selling author of the book Subtle Words that Sell, Paul Ross!s   Paul Ross is on a passionate mission to help already top-of-the-field sales pros(and those who are ready to get there) using the power of Invisible Influence and Subconscious Communication.     He's the author of the highly rated book, "Sublte Words That Sell", a speaker, sales trainer, Master Hypnotist, and Master Trainer of Neuro-Linguistic Programming.

RECAST - In this episode Host: Wanda Toro Turini, Founder of Rock-it Fuel, Inventor of Ketchwords.com chats with Paul Ross, Founder of The Subconscious Sales Advantage.Paul is on a passionate mission to guide already successful sales professionals and entrepreneurs to radically up-level their sales results.Don't miss our guest's FREE audience gift...Text COMPEL to 411321 to receive “The Power of Invisible Influence” and other resources to massively increase your sales by leveraging the power of subconscious persuasion (COMPEL to +1-909-741-1321 outside of the US)If you are a high-achieving entrepreneur who loves to connect with other experts and realizes that visibility is "rock-it fuel" for your business...Join the exclusive Rock-it Fuel Podcast Community on Facebook: https://www.facebook.com/rockitfuelpodcastMaybe YOU'LL be our next Rock-it Fuel Guest Expert?Find Wanda on: http://ketchwords.com/Facebook: https://www.facebook.com/wanda.turiniLinkedIn: https://www.linkedin.com/in/wandaturini/Find Paul:Paul Ross: Speaker, Author, Trainer, and TeacherFacebook:Speaker Paul RossLinkedIn: https://www.linkedin.com/in/speakerpaulross/

Welcome to Negronis with Nord. Today's episode is about selling your invisible influence beyond the numbers to prove ROI, 6 exclusive tips for your media kit, and explaining the 'iceberg influencer.'

The culture we live in has an invisible influence over our individual and collective behaviors. The tendency towards openness or order in a society is expressed by Michele Gelfand, as the looseness or tightness of a culture. How loose or tight a country is can be correlated to the amount of threat the nation has faced in the past, and in turn, can indicate how its people will respond to a new threat, such as a global pandemic.   Michele Gelfand is Professor of Organizational Behavior at the Stanford Graduate School of Business and Professor of Psychology by Courtesy at Stanford University. She wrote her book “Rule Makers, Rule Breakers: Tight and Loose Cultures and the Secret Signals That Direct Our Lives” in the era before COVID. Despite that she astutely addressed how tight and loose nations would respond to the threat of a global pandemic. We were honored to have the time to chat more with Michele about this topic and many others in this episode.    Topics (5:49) Welcome and speed round questions. (6:27) How culture influences our behavior.  (10:26) How the threat to a nation influences how tight and loose cultures are. (13:21) What Bert and Ernie can teach us about our tight and loose personalities. (16:27) What factors influence our default tendency to be tight or loose people?  (20:21) The global threat of the pandemic and how loose and tight cultures responded.  (28:48) What Ukraine has taught us about national identity. (30:47) How can societies maximize both order and openness? (35:02) Can organizations instigate flexible tightness? (39:42) Do we have blind spots on how open we are? (43:26) How values and attitudes influence your behaviors in different cultures. (47:41) What nudge worked to encourage mask wearing among Republicans and Democrats? (51:50) The music that influences Michele's work.   © 2022 Behavioral Grooves   Links Michele Gelfand: www.michelegelfand.com “Rule Makers, Rule Breakers: Tight and Loose Cultures and the Secret Signals That Direct Our Lives” book by Michele Gelfand: https://amzn.to/37O7OSC  Mindset Quiz: How tight or loose are you? www.michelegelfand.com/tl-quiz  Episode 266, Sandra Sucher, Trust: The Four Key Steps to Genuinely Build It: https://behavioralgrooves.com/episode/four-key-steps-to-build-trust/  Episode 102, Cristina Bicchieri, Social Norms are Bundles of Expectations: https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/    Musical Links Oscar Peterson “C Jam Blues”: https://www.youtube.com/watch?v=NTJhHn-TuDY  Les McCann “A Bag of Gold”: https://www.youtube.com/watch?v=50bGvY3Roj0  Dave Brubeck “Take Five”: https://www.youtube.com/watch?v=vmDDOFXSgAs  Bach “Brandenburg Concertos”: https://www.youtube.com/watch?v=NCPM8DEsvmc

IN EPISODE 74: The key to changing someone's mind isn't to push harder, but to push aside hard issues. In this episode, Jonah Berger explores the science and skills of persuasion and why the most convincing people help others convince themselves. Berger offers practical ways to put people in control of their decision-making while still guiding them to a desired outcome, help others let go of legacy thinking and behaviors, and create a menu of choices to increase adoption rates. After listening to this episode, you'll change your view of how persuasion works. ABOUT JONAH BERGER: Dr. Jonah Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He's a marketing professor at the Wharton School at the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Popular accounts of his research have appeared in the New York Times, Wall Street Journal, and Harvard Business Review, and he's consulted for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation. LINKS: Website BOOK: The Catalyst VIDEO: The smoking kid

Whether your business is one that provides a product or service, there's always some sort of sales component attached.  Are you in the right headspace to ask for the sale? Today's guest has spent years working with coaches, consultants and sales professionals on messaging and mindset to drive higher sales!Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. For the past 30 years, he's taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion. Paul's speeches and trainings have motivated audiences around the world to discover their power to design their own results. Get Paul's Offer From The Show:Text COMPEL to:USA:   4113211OUTSIDE USA:   1-909-741-1321The Power of Invisible Influence & Other ResourcesConnect With Paul: Website:http://www.SpeakerPaulRoss.comEmail:paul@speakerpaulross.comFacebook:http://www.speakerpaulross.com/facebookLinkedInhttp://www.speakerpaulross.com/linkedin 

Understanding that our body is a living energy field. This energy is combination of our past, mindset, our dominant thoughts and through that our perception of the world. Become an aware manager of your own energies. We can re-make ourselves through the power of our thoughts, live in the present, become confident and experience personal growth. Book recommendations: 1. Invisible Influence by Jonah Berger 2. The Biology of Belief by Bruce Lipton, Ph.D. Bonus: Closing the episode with my chakra system mantra :-) with Love, Aranka

Don't continually respond “ no “ when the Holy Spirit nudges you to change.

Welcoming back Paul Ross!In this quick teaser episode Host: Wanda Toro Turini, Founder of Rock-it Fuel, Inventor of Ketchwords.com chats with Paul Ross, Founder of The Subconscious Sales Advantage.Paul is on a passionate mission to guide already successful sales professionals and entrepreneurs to radically up-level their sales results.Don't miss our guest's FREE audience gift...Text COMPEL to 411321 to receive “The Power of Invisible Influence” and other resources to massively increase your sales by leveraging the power of subconscious persuasion (text COMPEL to +1-909-741-1321 outside of the US)If you are a high-achieving entrepreneur who loves to connect with other experts and realizes that visibility is "rock-it fuel" for your business...Join the exclusive Rock-it Fuel Podcast Community on Facebook: https://www.facebook.com/rockitfuelpodcastMaybe YOU'LL be our next Rock-it Fuel Guest Expert?Find Wanda on:Ketchwords BasicFacebook: https://www.facebook.com/wanda.turiniLinkedIn: https://www.linkedin.com/in/wandaturini/ Find Paul:Paul Ross: Speaker, Author, Trainer, and TeacherFacebook:Speaker Paul RossLinkedIn: https://www.linkedin.com/in/speakerpaulross/ 

In this episode Host: Wanda Toro Turini, Founder of Rock-it Fuel, Inventor of Ketchwords.com chats with Paul Ross, Founder of The Subconscious Sales Advantage.Paul is on a passionate mission to guide already successful sales professionals and entrepreneurs to radically up-level their sales results.Don't miss our guest's FREE audience gift...Text COMPEL to 411321 to receive “The Power of Invisible Influence” and other resources to massively increase your sales by leveraging the power of subconscious persuasion (COMPEL to +1-909-741-1321 outside of the US)If you are a high-achieving entrepreneur who loves to connect with other experts and realizes that visibility is "rock-it fuel" for your business...Join the exclusive Rock-it Fuel Podcast Community on Facebook: https://www.facebook.com/rockitfuelpodcastMaybe YOU'LL be our next Rock-it Fuel Guest Expert?Find Wanda on: http://ketchwords.com/Facebook: https://www.facebook.com/wanda.turiniLinkedIn: https://www.linkedin.com/in/wandaturini/Find Paul:Paul Ross: Speaker, Author, Trainer, and TeacherFacebook:Speaker Paul RossLinkedIn: https://www.linkedin.com/in/speakerpaulross/ 

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton's most popular online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world. Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." (Jim Collins, author Good to Great, coauthor Built to Last) From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven't they changed already? What's stopping them?" The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

This episode is with Jonah Berger - a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Jonah is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. In this episode we discuss his framework for changing anyone's mind.

Josh and Grant breakdown Invisible Influence by Jonah Berger. The book explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

On this week's Tech Nation, Wharton Marketing Professor, Jonah Berger, follow his earlier books, “Contagious” and “Invisible Influence”. His latest is “The Catalyst – How To Change Anyone's Mind”. Then on BioTech Nation, using viruses to our benefit. That's the idea from Aspa Therapeutics. Dr. Eric David described Aspa's approach to deliver essential treatment for the rare genetic condition of Canavan's Disease.

In today's episode, we cover what it means to change someone's mind with Jonah Berger. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst: How to Change Anyone's Mind.The art of persuading others goes back as far as humans have had ideas we wanted to convey to others, but what does it mean to change someone's mind, how do we persuade people to change, and how can your understanding of persuasion save you from getting sold on bad ideas?What to Listen ForWhy are we as humans so resistant to changing our minds?What are the 5 roadblocks to change and how can we remove them so we and those around us can grow?What strategies can we use to get people to buy into an idea rather than trying to push the idea onto them?How can you ask the right questions to allow people to make better decisions?What can we do to create a catalyst for other people to change?Why is DropBox a great example of removing roadblocks that enable more people to try your product?Why is it important for people to feel they have a sense of agency when you're trying to persuade them to make a change or purchase?Has it become harder to persuade people of good ideas in the age of information?How should you deal with awkward pauses in conversation?How important is body language when persuading someone and how do you take that into consideration when you're on a phone call or Zoom meeting?Persuading others is not so much about changing people's minds as it is conveying information and allowing people to process it to arrive at the same conclusion you have. We as humans do not like feeling as if our behavior or choices are dictated to us by someone else, so if you want to convince someone that something is a good idea, you can't just tell them it's a good idea and they should believe it - you have to be able to show them the same information you have and let them make up their mind about it.A Word From Our SponsorsShare your vulnerabilities, victories, and questions in our 17,000-member private Facebook group at theartofcharm.com/challenge. This is a unique opportunity where everyone — both men and women — celebrate your accountability on the way to becoming the best version of yourself. Register today here!Resources from this EpisodeCatalyst: How to Change Anyone's Mind by Jonah BergerJonah Berger's websiteCheck in with AJ and Johnny!AJ on InstagramJohnny on InstagramThe Art of Charm on InstagramThe Art of Charm on YouTube

Wharton professor Jonah Berger discusses the biggest obstacles to successful persuasion—and how to overcome them.You'll Learn:1) Why persuasive arguments don't work—and what does2) A simple technique to win over stubborn naysayers3) How to introduce big changes with minimal resistanceAbout Jonah:Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton's highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He's keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.Book: The Catalyst: How to Change Anyone's MindBook: Contagious: Why Things Catch OnWebsite: JonahBerger.comLinkedIn: Jonah BergerTwitter: @j1bergerResources mentioned in the show:Book: A Matter of Taste: How Names, Fashion, and Culture Change by Stanley LiebersonTerm: Endowment effectTerm: FreemiumClip: Heineken: Worlds ApartThank you Sponsors!Pitney Bowes. Simplify your shipping while saving money. Get a free 30-day trial and 10-lb shipping scale at pb.com/AWESOMESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jonah Berger (@j1berger) has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He's a marketing professor and author; his new book is Invisible Influence: The Hidden Forces that Shape Behavior. The Cheat Sheet: We like to believe we're so special that our choices are driven by personal preferences and opinions; the fact of the matter: other people have an influence over almost everything we do. Rather than seeing influence as negative and manipulative, we should understand how to use it as a toolkit for making better decisions. Sometimes we allow our social groups or cultural upbringing to influence us toward underachievement. Learn the one trick that allows negotiators to be five times more successful. How do we protect ourselves from undesired influence? And so much more... Show notes at http://theartofcharm.com/podcast-episodes/jonah-berger-invisible-influence-episode-529/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!