Podcast appearances and mentions of lance tamashiro

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Best podcasts about lance tamashiro

Latest podcast episodes about lance tamashiro

Superpowers School Podcast - Productivity Future Of Work, Motivation, Entrepreneurs, Agile, Creative
E12: Self-Help - How To Build Your Personal Brand Online - Kellen Kautzman (Digital Marketing Expert)

Superpowers School Podcast - Productivity Future Of Work, Motivation, Entrepreneurs, Agile, Creative

Play Episode Listen Later May 26, 2022 11:31


For the full show notes and transcription checkout: https://www.superpowers.school/ Watch episodes on YouTube: https://www.youtube.com/c/paddydhanda ★ BUY ME KO-FI ★ If you enjoy the podcast, then you can donate a small amount here as a token of your appreciation: https://ko-fi.com/paddydhanda Contact Paddy at: pardeep_dhanda (at) hotmail.com Kellen owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. His book "Everybody's Doing It | Advertising Redefined by SEO Expert Kellen Kautzman" was the #1 New Release on Amazon.com in the SEO category. His articles have been featured in the Las Vegas Business Press. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. Kellen holds a master's degree in education and taught for 5 years before transitioning into his career as an internet marketer. --- Send in a voice message: https://anchor.fm/superpowers-school/message

Superpowers School Podcast - Productivity Future Of Work, Motivation, Entrepreneurs, Agile, Creative
E11: Self-Help - Power Of Digital Marketing - Kellen Kautzman (Digital Marketing Expert)

Superpowers School Podcast - Productivity Future Of Work, Motivation, Entrepreneurs, Agile, Creative

Play Episode Listen Later May 24, 2022 21:07


For the full show notes and transcription checkout: https://www.superpowers.school/ Watch episodes on YouTube: https://www.youtube.com/c/paddydhanda ★ BUY ME KO-FI ★ If you enjoy the podcast, then you can donate a small amount here as a token of your appreciation: https://ko-fi.com/paddydhanda Contact Paddy at: pardeep_dhanda (at) hotmail.com Kellen owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. His book "Everybody's Doing It | Advertising Redefined by SEO Expert Kellen Kautzman" was the #1 New Release on Amazon.com in the SEO category. His articles have been featured in the Las Vegas Business Press. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. Kellen holds a master's degree in education and taught for 5 years before transitioning into his career as an internet marketer. --- Send in a voice message: https://anchor.fm/superpowers-school/message

Business Leadership Series
Episode 1013: BLS Minute - Lance Tamashiro

Business Leadership Series

Play Episode Listen Later Jul 2, 2021 4:02


In this episode Derek Champagne shares his interview as a guest on the Lance Tamashiro Show (www.lancetamashiro.com/). We hear about Derek's background, and how he got his marketing firm started.

derek champagne lance tamashiro
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
750: Give Yourself a Pay Raise: Break Your Income Ceiling and Get Others to Run Your Business For You with Lance Tamashiro

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Oct 2, 2020 59:59


Can you relate to having FOMO -- Fear of Missing Out? Do you wish you had more time to pursue those fun bizopps or "income" projects to create passive income? Lance Tamashiro is here to explain how you can get the time back, have fun AND realize all your business dreams. Visit Lance Tamashiro's site Tamashiro Marketing  

Business Leadership Series
BLS Minute - Lance Tamashiro

Business Leadership Series

Play Episode Listen Later Sep 2, 2020 4:02


In this episode Derek Champagne shares his interview as a guest on the Lance Tamashiro Show (www.lancetamashiro.com/). We hear about Derek's background, and how he got his marketing firm started.

derek champagne lance tamashiro
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
681: Avoid Outsourcing: Build a Team of Profitable Full-Time Employees with Lance Tamashiro

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jan 17, 2020 40:34


Lance Tamashiro -- who is one of the featured authors in our "Level Up" book (BookLevelUp.com/amazon) -- would like to help you hire your next employee so you can level up, and get others to do the work for you. Visit TamashiroMarketing.com and schedule an appointment so Lance can find the right fit for you. Level Up: The Best Kept Secrets to Overcoming Roadblocks, Achieving Success & Multiplying Results TamashiroMarketing.com: Tamashiro Marketing

WWHW: Why, What, How-To, What-If
Social Media Dashboard: Automate Facebook and Twitter with Scheduling and RSS Feeds with Lance Tamashiro

WWHW: Why, What, How-To, What-If

Play Episode Listen Later Aug 21, 2019 13:41


Lance Tamashiro, a digital marketer in Salt Lake City, Utah from Tamashiro Marketing, tells us about social media posting and why we should use SocialMediaDashboard.io.

Real Estate Investor Summit Podcast
Episode 265: Advertising is Not a Dirty Word

Real Estate Investor Summit Podcast

Play Episode Listen Later Jan 17, 2019 41:36


Kellen Kautzman owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. He just released his new book: # 1 on Amazon.com in the SEO Category! Everybody’s Doing it-Advertising Redefined. Kellen holds a master’s degree in education and taught for 5 years before transitioning into his career as an internet marketer. Kellen speaks fluent Spanish and has a family with his wife Lonaeja, Daughter Anika and son Phoenix. What you’ll learn about in this episode: Why Kellen decided to write his book, “Everybody’s Doing It: Advertising Redefined by SEO Expert Kellen Kautzman” Why heavy competition within the real estate investment business generally renders SEO a waste of money Why marijuana legalization has potentially far reaching influence on the Las Vegas real estate market What wisdom was shared with Kellen that can be carried into your own real estate business How the availability of water has a strong impact on the Las Vegas real estate market How purchasing land for solar energy collection is a potentially hot market that Kellen is interested in How Kellen is entering the cryptocurrency space by thinking outside the box and finding innovative solutions How Google call-only ads work and how they can be integrated into your existing lead generation strategies How to tailor your advertising to target specific leads and filter deals you are interested in How to get a free chapter of Kellen’s book, “Everybody’s Doing It”, and why social media and video are crucial in 2019 Resources: REInvestorSummit.com/senditrising Special Report IRA vs 401k REInvestorSummit.com/TaxFreeFuture REInvestorSummit.com/machine REInvestorSummit.com/Live REInvestorSummit.com/100

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Tune in to today's episode to discover how to generate a "side hustle" freelancing income using voiceovers and Fiverr. The formula explained is what Lance Tamashiro used to earn $4200 per month from Fiverr, and what Robert's wife used to recently land a $1500 audiobook, $90 earned in 10 minutes, and $250 in 20 minutes, and $300 in 40 minutes. We consider this assembly-line, "hard for others but easy for you" style freelancing an easy way for you to generate side income, especially if you're just getting started online OR are in need of extra money. Visit VO Success Formula to Discover Fiverr Voiceover Secrets (Note: the income claims discussed in today's episode are entirely our own and any income you generate is completely up to your efforts. Nothing is guaranteed.)

VO Success Formula: Voiceover Fiverr Freelancing
001: Starting From Scratch: Make Money From Voiceovers on Fiverr with Lance Tamashiro

VO Success Formula: Voiceover Fiverr Freelancing

Play Episode Listen Later Feb 18, 2018 41:12


Lance Tamashiro from VO Sucess Formula stops by the show to explain what you need to know to start a voiceover income today and create a self-funding business. Becoming your own boss, figuring out the voiceover world and the freelancing sites comes with its own sets of challenges. What equipment do you need? How do […]

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
420: Online Advertising: Master Search Engine Optimization and Content Marketing on Pinterest and YouTube with Kellen Kautzman

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Oct 16, 2017 33:37


Kellen owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. His book "Everybody's Doing It" was the #1 New Release on Amazon.com in the SEO category. Resources Everybody's Doing It: Advertising Redefined by an SEO Expert (book) Kellen Kautzman (official site) Kellen Kautzman on LinkedIn Kellen Kautzman on Twitter

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
348: Self-Install the Correct Mindset to Make Money: Traffic, Lead Capture, and Offers with Lance Tamashiro

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jul 6, 2017 37:55


Lance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions. Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle. Resources Income Machine (Website) Lance Tamashiro Show (Podcast)

Real Estate Investor Summit Podcast
Episode 105: Online Marketing Trade Secrets: YouTube, Facebook, Pinterest

Real Estate Investor Summit Podcast

Play Episode Listen Later Jul 6, 2017 51:17


Kellen owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. Kellen holds a master’s degree in education and taught for 5 years before transitioning into his career as an internet marketer. Kellen speaks fluent Spanish and has a family with his wife Lonaeja, Daughter Anika, and son Phoenix. What you’ll learn about in this episode: Why you shouldn’t be angry about negative reviews that are left online and how they can actually help you Why you should have a goal of attracting at least one hater if you’re doing internet marketing How a sale is similar to getting a review Generating leads by creating short 1-2 minutes videos on YouTube The importance of having authentic salesmanship Why the larger corporations are less likely to move quickly with the times How backlinks work and the ‘secret sauce’ to how they can help you significantly grow your online business Why you need to give SEO time to do its thing What cause marketing is and how it can help you reach more people on Facebook How to come across as more relatable and likable on YouTube How to use Google AdWords to dramatically increase the number of phone calls you receive Resources: REInvestorsummit.com/senditrising REInvestorSummit.com/mypodcast REInvestorSummit.com/noteservicing REInvestorSummit.com/101 REInvestorSummit.com/200

MoneyForLunch
Kellen Kautzman

MoneyForLunch

Play Episode Listen Later Jun 30, 2017 17:00


Kellen Kautzman - owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. Kellen holds a master's degree in education and taught for 5 years before transitioning into his career as an internet marketer.    Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!

las vegas planet hollywood roseman university bert martinez kellen kautzman lance tamashiro
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
342: Instant Productivity: Four Daily Tasks, Get Your Groove Back, Reduce Anxiety, Find Motivation, and Make Money with Lance Tamashiro

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Jun 28, 2017 46:44


Lance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice). Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now. Resources The Lance Tamashiro Show (Podcast) Website Remote (WordPress Management Tool) Four Daily Tasks group (Facebook) Income Machine (Book)

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
303: Ten Closely Guarded Membership Site Insights (Breakthroughs) to 10X Your Online Income

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later May 4, 2017 21:42


Here's what Lance Tamashiro and I have to say about membership sites: This is perfect for you if you've been CONFUSED with all the overwhelm/choices when it comes to creating a COMPLETE and PROFITABLE membership site... Ever heard anyone say: "just use one of these 10 plugins, one of these 10 themes?" And been left more confused when you started? Yeah, me too... Membership Site Solution What helps instead: is, first, have a clear plan of action. Use WordPress to host it on YOUR OWN website. We'll give you the theme (design) and plugins to take payments and do everything else. We include a special tool inside our Membership Cube course that sets it all up in 1-click: Your theme, plugins, and "framework" for content so you can edit to make it your own... Worry about the "fancy" stuff later. It's easier to edit crap than air. Don't let yourself get bogged down with unnecessary choices. Second, keep things simple. Don't get in your own way creating 2 months or 6 months of content out of the gate. What's the point if no one will see it? Focus on completing that membership site and creating the BARE MINIMUM so that someone could join TODAY. If that means you only have time for a single web page (sales letter) with a one-time payment button for $50, that's something you'll put in place TODAY (a must-have) and improve on a rainy day if and when you feel like it (a nice-to-have). Create a way for people to buy access first, because you don't want to wait until the last minute to do that AND you don't know if you'll feel like it later... Do It Before Your Time Runs Out Third (and in keeping with having a clear plan and keeping things simple), do it FAST. Chances are you're the most excited about your membership site NOW and, six months from now, if a "membership site" is a burden that you never setup, you'll never finish. Do it NOW while it's still fresh on your mind... Fourth, only focus on the things that matter (this is called "80/20"). Drip content, how "pretty" your site looks, are NOT things that could double or triple your income, so focus on the low-hanging fruit instead... Fifth, sell something that solves a real problem, as opposed to what seems "interesting" to you. This alone is HUGE and most of your competition (most) doesn't get this... what if you sold access to a membership site about how to knit your own cable knit sweaters? Is that an actually a DESPERATE problem people are willing to pay money for? (I doubt it) how about a course on how to flip real estate or lose weight (Yes! People are asking for that, looking for that, and buying that, so you just have to add your own unique spin on it) a course about how to get better grades, how to learn to play the tuba, how to save money couponing, how to quit your day job in 9 years... are people really asking for that AND looking to pay money for it?(Probably not) on the other hand... drone racing, dating, weight loss (some very specific solution or method), stock market trading... people want those things Have a Purpose (Don't Just Run Out the Clock) What's great about having a real purpose, keeping it simple, doing it fast, focusing on what matters, and solving a problem: you can get to the money FASTER because you're not letting a bunch of things get in your way... you have course-correction. It's good to make mistakes in this case, because every mistake leads to more money... Listen, I started with info-products and membership sites by teaching something super nerdy... computer programming... and was it a super sexy topic? Heck no, it wasn't... I quickly realized that my buyers were made of up two groups: other nerdy programmers like me who wanted to pick up some new skills (who refunded often and didn't pay all that much)... and... Actual business owners who had websites and wanted to use my plug-ins and templates to make more money with their online business. People who wanted some simple instructions on how to write copy for web pages,

Talk Business With Audrey
He Gave Up Teaching To Become A Successful Internet Marketing Expert

Talk Business With Audrey

Play Episode Listen Later Jan 28, 2017 38:28


Kellen owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. Kellen holds a master's degree in education and taught for 5 years before transitioning into his career as an internet marketer. Kellen speaks fluent Spanish and has a family with his wife Lonaeja, Daughter Anika and son Phoenix.

Talk Business With Audrey
He Gave Up Teaching To Become A Successful Internet Marketing Expert

Talk Business With Audrey

Play Episode Listen Later Jan 28, 2017 38:28


Kellen owns Send It Rising Internet Marketing and manages a team of over 20 internet marketing professionals. He was the keynote speaker at Planet Hollywood on the Las Vegas strip and has spoken at Roseman University and the Lance Tamashiro podcast. Kellen holds a master's degree in education and taught for 5 years before transitioning into his career as an internet marketer. Kellen speaks fluent Spanish and has a family with his wife Lonaeja, Daughter Anika and son Phoenix.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

My business partner for the past 7 1/2 years, Lance Tamashiro, is going to share with us how he "cracks the free traffic" code on Twitter, Fiverr, iTunes, Amazon... using just a few simple rules: Model what already exists so you can reverse engineer for an easy starting point Know where you're at -- check out your existing rankings, clicks, etc. Login to that "platform" or marketplace once a day so they see you're active and checking Send external traffic whenever possible -- for example, send Twitter traffic to Fiverr or Amazon Know which variable you want to improve and watch that number improving with small tweaks and tests (once per week) Use relevant keywords to give users of that platform a better experience and to "please" the owners of that platform Resources Profit Dashboard (Fiverr course) Lance Tamashiro's (Blog) Display TranscriptRobert Plank: We're going to talk about traffic. Lance Tamashiro has been my business partner for I think about 7 ½ years. The reason why he became my business partner is because some of the things that he was doing both back then and now pretty much blew me away. When I first came across this guy, Lance Tamashiro, he was doing this thing called JV giveaways where you have a product to sell, you go and you sign up for this thing and you get all these leads of these new subscribers and buyers coming in. Then I saw him doing this thing where he would pay people a dollar per new subscriber that they sent to his list. Then I saw him doing something else even crazier where he would go and contact other Internet marketers, other people in the same niche as us and go and say, "Hey, I see that you have a list. I see that you mail to it pretty frequently. How about I give 300 bucks and then you just copy and paste this message that I give you." Nothing on the Internet ever happens without traffic. It's really easy to fall into the trap of thinking that if you just make a really good software product at membership site whatever, it's really easy to think, "Well, I'm just going to build it and then they will come. All these people are going to flood it, and come and buy from me, and see what I have and love what I put out," but unless you're actually actively focusing on multiple methods of traffic, free methods, paid methods, all these different things, then you're going to have a real struggle with your Internet marketing process whatever niche you're in. The good news is we have Lance Tamashiro to talk about all kinds of things traffic-wise, what's working right now, the strategy of what's always worked. How are things today traffic-wise, Mr. Lance Tamashiro? Lance Tamashiro: Man, things are awesome. The one thing about traffic that I think is so important that everybody understands right off the bat is that there is no silver bullet. We're doing business on the Internet so it's not like it is if you have a storefront in a mall where there's just people walking by and you're trying to figure out how to get them into your store. You're competing with the Internet. The one thing that I see so many people doing wrong with traffic first of all is they find … And we've fallen into this trap in our business, is we find something that works and then we just put all the eggs into that basket and that's all we focus on. Then a year later we're like, "Whoa, the traffic's not the same." I think that understanding that there are so many forms of traffic on the Internet that you have to get one set up get it working and then move to the next. The balancing act is sort of maintaining multiple sources of traffic at once. My big message is don't put all your eggs in one basket with traffic. We've seen multiple businesses go down because of that. Robert Plank: For me, there's a balancing act, 4 different ways. On one hand I'm tempted to try 20 things at once. Let me try retargeting, Facebook, Ad Words, Bing, all these different things, then my focus is split all these different ways.

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1
100: Crack the Traffic Code with Lance Tamashiro

Marketer of the Day with Robert Plank / Robert Plank Show: Archive Feed 1

Play Episode Listen Later Jul 25, 2016 41:17


My business partner for the past 7 1/2 years, Lance Tamashiro, is going to share with us how he "cracks the free traffic" code on Twitter, Fiverr, iTunes, Amazon... using just a few simple rules: Model what already exists so you can reverse engineer for an easy starting point Know where you're at -- check […]

Real Fast Results for Marketing, Business and Entrepreneurs
Using A Podcast To Build An Audience With Lance Tamashiro

Real Fast Results for Marketing, Business and Entrepreneurs

Play Episode Listen Later Jun 23, 2016 42:17


Welcome to the Real Fast Results podcast!  Podcasting is such a special medium to use, and it is especially effective when you’re trying to build an audience for yourself and your business.  That’s what Lance Tamashiro is going to discuss during this episode.  You’ll really enjoy this if podcasting is of any interest to you at all because Lance does really well when it comes to demystifying this process.  He has a way of making it all so much easier than you ever would have thought possible. Lance has risen far up the charts, and it didn’t take him very long to do this.  He’s right up there with the likes of Pat Flynn, John Lee Dumas, and Gary Vaynerchuck.  So, who better to take advice from?  Without further ado, please welcome Lance Tamashiro. Podcasting the Right Way Today, we’re going to discuss a couple of items. First of all, I want to tell people how to get their own podcast set up, but I think that’s the easy part.  I think the whole thing that holds people up is this idea of perfection, this idea of enough content, and the best way to get that done.  My goal for today would be: Make sure that people know what they need to do in order to get their podcast up, Know that whatever you have, whatever point that you’re at, the most important thing is to get this thing up and running. Just remember that you’ll get better, and you’ll do better as we go.  So, I think, you know, the mindset stuff and also the step-by-step in getting there. Why You Should Have a Podcast – Easy Content For me, I started a podcast, and it got ranked up high pretty quickly.  That’s true and false at the same time.  I don’t want to mislead people because I actually started my podcast, I think back in 2012.  What I did was, I did three episodes.  One was like two minutes long, one was like 10 minutes long, and you can go see; they are still out on iTunes. I thought, “I don’t get it… I don’t understand why I’m doing this,” so I did nothing, and then in 2013, I said, “I’m going to do this podcasting thing!”  I did three or four episodes.  They are still out there, and you can go [listen] to them, and they did nothing.  The same happened every year. I would promise myself that I was going to do this podcast. I run a mastermind group, and I offhandedly said, “January of this year, and we’re filming this in 2016.” A couple of months ago I said, “My New Year’s resolution is that I’m going to do a podcast once a month.” I said that it was my resolution because I always break my resolution, so I knew this still wasn’t going to work.  So, I started doing this, and I stumbled on this other way of doing it, this other way of making content.  More importantly, other people that I was able to connect with, that promoted my podcast, ended up shooting it to the top.  Now I’m doing three, four podcasts every single week, and I’ve been as high as #9 in the overall “Business” category.  I’m usually between 40 and 20; it fluctuates up and down.  But, there’s a couple of things that really came out of it for me: They are really easy to do, if you do it the way that I do it. It gets you exposure to a lot of people that you would have never gotten before. You know, [we’re] from the internet marketing world, where it’s like pulling teeth.  You call someone up, and you’re like, “Will you promote me? Let me figure something out,” and nobody wants to do it, but suddenly you have a podcast, and everyone wants to promote you.  I mean, I’ve had guys like Tucker Max promote me. I’ve had a New York Times bestseller. I’ve had guys like [Daniel Hall] promote me.  It’s a whole different thing when they’re creating the content, and it makes it easy for you. You get to be the guy saying, “How do I do something cool that you know how to do?” I’m not a good joint venture guy.  It’s always awkward for me to meet somebody and try to figure out how to do a joint venture. However, I’ve found that the podcasts, first of all, give them a reason to contact you.  So, they’re coming to you and saying, “I want to be on your show.”  Then, what happens is, you do about five minutes of getting to know each other, but there’s not a lot of time before the podcast, so then you do the interview… where a weird thing happens. After 20-30 minutes of talking back and forth, with no expectations, framed around this podcast, you’ve suddenly, in a weird way, built this rapport with them. You know details about them. It’s like at the bar, guys come up to you at a conference, and they go, “Let me tell you about me.”  It changes that whole dynamic.  What I loved about that part is that afterwards, there’s a built-in follow-up. There’s built-in reasons to keep a conversation going with somebody, whether it is a “thank you for being on the show”… that’s one where you can keep that conversation going.  I do a thing where I’ll get transcripts made and then send them out to them, which is another reason I get to keep talking to them.  And then, the show is live and I’m promoting it now, so you’ve got all of these touch points where you are able to contact somebody, and you’re truly doing something for them every step of the way.  You know, I’ve had people send me stuff in the mail, send books, send emails to their list. And, that was the big eye-opening thing for me, it was… Yeah, it’s great to have a top-ranked podcast. Yes, you get traffic to all the things that you promote.  Yes, you can get sponsorships. Yet, it was that joint venture and those connections in places that I never even thought of before.  I thought my niche was this little, tiny thing, and it turns out there are people all over that are interested in my products and services. How to Create a Podcast It’s really simple.  People thought that it was such a hard thing for so long.  Literally, what you need is a WordPress site to start.  People will talk about these services like Libsyn, which is a podcast hosting site.  They are good to have, down the road as you get bigger; you don’t need it to just get started.  The next thing you need is headphones.  I mean, I started with a $25 Logitech USB headset. I just plugged it in and started talking to myself. Then you need something to record with.  I used Camtasia Studio at the time because it was just something that I already had.  I could record two sides of a conversation.  I used that because it’s what I already had. Basically, you just set up a blog and get a plug-in called PowerPress.  It’s free, and what that will do, is it just puts a player on your blog.  You upload the MP3 to it, and it starts to play.  Then, all you have to do is go to Google Play.  If you search “Google Play Podcasts”, it will come up where you can submit what’s called “the feed”.  The PowerPress plug-in gives you that feed, so you just put that in, and the Google Play and Google Plus will pull it up.  You’ll be in their directory. Then you just click “Submit”.  It submits the podcast in iTunes and to Google. A site will come up, and then you put that same feed into them.  Once you do that, anytime you put a new podcast on your blog as a separate post, it automatically pushes out to all of these different directories.  It’s the simplest, easiest way to get started.  The hardest part, for most people, is to start making the recordings and making the content. Recording a Podcast Is Not as Hard as You Think First of all, you hear all of these podcasts like mine.  If you need some motivation for a crappy podcast that does well, go listen to mine.  I’m not a great speaker, I don’t have anything planned. I bought my intro music off of Fiverr, and I just use that.  And, that’s it.  Even when I started, I didn’t even know what I was going to say.  If you listen to my first episodes, it’s usually just me rambling on.  What I like about doing the interview model, which is what I do now, is that I don’t have to say anything. Literally, what happens, in the way that I do it, is that somebody comes to me and says, “I want to be on your podcast.” I say, “Give me your bio.”  I read their bio, pretty much word-for-word as they give it to me, and then I say, “How did you get started with…”. Then they start talking through it, and I say, “Well that’s awesome.  What would you tell somebody that’s just getting started?”  Then, they tell me, and I say “What’s a big mistake that they make?”  That’s it.  I mean, that’s the formula. In 20 or 30 minutes, if you ask those questions, if you think about it, it gives them the story or what they did. It tells somebody new what they should be doing, and it tells somebody new what mistakes to avoid. You’re done and out of there, and you don’t have to say anything, other than ask those three questions.  You’ll get more comfortable as you go, and I would say just get started. Grab somebody you know. Daniel Hall and Jason Parker were the first two people that I interviewed on my podcast. It was easy for me because I knew you guys. I say, grab somebody you know off of Facebook. Grab somebody you talk to on Skype, and start there and build up that confidence, and then move on.  But, you’re going to find, “Oh, it’s just talking to somebody…” once you get started. Recap of What You Need to Start a Podcast You set up a WordPress site. You buy a domain name. Set it up with your hosting account and put WordPress on it.  Then, the only plug-in that you need is called PowerPress.  It’s free, so you can put a theme on there if you want. However, you don’t have to because what you’re really trying to do is to get it out into the directories--into iTunes and Google Play.  You just have the basic theme on there, put PowerPress on there. What PowerPress does is, when you make a new post, it will add a section below the post where you upload your MP3 file.  So, you upload your MP3 file, and that puts the post out there.  You have to do that before you can submit to the directories. Make that first post with some kind of audio on it. Then you search on Google for either “Google Play Podcasts”, or “iTunes Podcasts”. The third one you want to do is Stitcher.  So, you’ve got Stitcher, Google Play, and iTunes, these are kind of the big three. Inside of the PowerPress plug-in, it gives you a link that says, “This is your podcast URL.”  When you go to those directories, they’ll have a website if you Google them, all you have to do is paste that URL that the PowerPress plug-in gives you in your blog. You paste it in, and basically, what that URL does is every time you add a new post, it tells all of these directories, “Hey, there’s something new.  Add it to your directory.”  Now, any time you want to make a new one, you just make a brand new post, upload it into your PowerPresss plug-in, which is underneath your post settings, and it automatically, magically shows up everywhere that you wanted it to show up.  And, literally, that’s all you have to do to get started with your podcast. After that, the big thing is to decide how you’re going to do your show.  I mean, is it going to be multiple people; is it going to be just you?  When I started, it has been just me talking, whenever I had an idea of something that I wanted to talk about.  Well, now because the show’s there, people contact me constantly to be on the show. Because it’s ranked, they find it inside of iTunes.  Contact all of the people you know and just say, “I want to interview you.  I want to get you on, and it’s 20-30 minutes, it’s a piece of cake…” You just record it and put it up there. I don’t do any editing.  If you listen to mine, there were times when people have dropped out, and I just finish up the conversation.  There’s been times when my son has walked in, in the middle, and I just kind of talk to him.  For me, it’s kind of about personality.  It depends on what you want to have on your show, but I don’t want to spend a bunch of time editing.  You can if you want.  There’s also services that will do it for you.  If you’re just getting started, the important part is to get it out there. Because, if you want to start getting bigger guests, what they want to see is that you’re actually doing it.  So, if you have 10 episodes under your belt, they are more likely to say “yes” than if you’re not even listed. It’s really easy.  I have had a few people in the internet marketing space, when I was first getting started, that kind of blew me off.  Now they all want to be on the show because they know how much traffic it’s getting.  So, when you get started, it’s one of those things where, get some episodes out there, and most people will automatically say “yes”.  Now, here’s the big thing.  If you want to get guests easy, go to Amazon, find all of the authors inside of your niche, it doesn’t matter what your niche is, and contact them.  There is no author that will not do a book promotion.  You talk to them about their topic, talk to them about their book and you can fill up your schedule as quickly as you want to. Podcast Cover Art Honestly, when I launched mine, I didn’t have cover art.  What I ended up doing, is I took a picture of me and my daughter, went on to Pixlr and put in  words.  I just put “Lance Tamashiro Show” on it.  I mean, you can see it.  It’s just a picture of me and my daughter with the words on the bottom.  I didn’t overthink it.  However, now they want the size to be either 2,000 x 2,000 or 3,000 x 3,000. Again, you just upload that to PowerPress, and they take care of everything for you.  This plug-in really does do everything.  You know, if you walk through the setup of the plug-in, they have it by menus, and you just fill everything in, you’re good to go.  And, I think they even have the links now for Google Play and iTunes to send you to the place that you want to go. If you want to have a cool setup, I would say go to Fiverr.com and just search “podcast art”.  There will be a bunch of people that come up.  Just pay them $5 or $10, get that thing made, and don’t even think about it.  And, even with mine, that’s where I got my intro made.  I went in and typed in “podcast intro music”.  The first guy that came up, I hired him, and he did my intro and outro. I think it cost me $20 total, and then I was done.  You don’t even have to think about it.  I do my recording, and then I go back and I stick that at the front, and then the back, and then I’m done. I kind of think the intro music is distracting.  I mean, that’s the big thing.  I’ve been going back and listening to the other top podcasts, and most of them it’s like five seconds with them just talking into it. So my thought at this point is, “I’m going to pull that out, or at least just really strip it back,” because I mean, that’s not what it’s about. It’s about the information that you’re going to give to people, and the guests that you have on. Podcast Tips If you have a podcast that no one listens to, do you really have a podcast?  I mean, that’s the big question with all podcasting.  It’s, “How do I get subscribers?  How do I get listeners?  How do I get people on?”  So, the first thing is if you’re starting from scratch, here is what I did. I had a dead Twitter account that I never used.  I hadn’t made a tweet on it since like 2010.  So, I had this Twitter account, and I’m thinking, “Alright.  I’ll just use this and see what happens.”  I found this software.  It’s a website called eClincher.com.  What it does, is it basically can make a list of tweets, and it will just tweet them over and over again, as much as you want. So, what happened was, one of the guests on my podcast said to me, “The average lifespan of a tweet is 45 minutes.”  So, if you tweet every 45 minutes, it’s not like Facebook where people are going to get mad at you.  It’s not like email.   You’re allowed to tweet every 45 minutes and nobody cares.  So, I found this thing that’s basically an auto-responder.  Now, every time I have a new show, I put that into my “auto-responder”, my auto-tweet, called eClincher. I set it to run every 45 minutes, or 60 minutes, and it just cycles through.  When I started at like 10 episodes, it just cycled through every 45 minutes, making those tweets go out, and then I just add a new one. Here’s the key that I did.  Every guest that I had on, I would tag them. You’ve probably seen this on Twitter. You see that every day.  You see I’m promoting it, and you’re likely to like it, or re-tweet, or whatever, so your people see it.  But, then what I do is I use the hashtag.  So, I use #podcast almost always. My podcast is business-related and entrepreneur, so I use #business and #entrepreneur.  My Twitter account was, just from doing that, 200-300 followers a day. Just from tweeting that thing out.  I mean, constantly tweeting those things out. However, you’ve got high-profile people that re-tweet it every day because they like it and because you’re promoting them.  It doesn’t cost them anything; they are there anyway. It keeps you in their heads.  I mean, you’re never going to forget that you were on my show because every time you log into Twitter, you’re going to see X-number of tweets from me promoting it.  Again, having guests for me is what blew up really fast because I couldn’t believe how willing people were to tweet about it, to Facebook about it, to email about it.  I mean, people with massive, massive followings. If I were to have approached them and said, “Hey, email for my product.  Let’s do a webinar.”  They would have said, “No way,” but because it was this podcast, they were all willing to do that. I attribute a huge amount of the growth and success of my podcast to that because, I’ve got a pretty big mail list, and I’ve got a pretty big following, but I rarely, I mean maybe twice, I’ve sent out emails about my podcast.  So, this grew without me being involved.  It was all pretty much my guests. Here’s probably the biggest tip that I got from doing this, about getting guests, and getting high profile, and growing this thing fast.  For me, I always thought of myself as in the internet marketing space. I found out I wasn’t, especially for my podcast.  Let’s say you’re in the dog training niche.  You’re not in the dog training niche for your podcast.  You’re in the animal-whatever niche. If you want to focus on dogs, that’s fine, but here’s where I think people are missing the boat.  They start saying like, “Well, I’m a dog trainer so I’m just going to train about this type of dog.”  What they need to do is contact places like the Humane Society.  They need to contact places like Purina, places that make dog toys, and the reason is all of these people have a huge following on social media.  The second thing is that they all have PR departments that are set up just to get out PR and get their word out.  So they will do an interview with you, if they see you have a podcast.  And then, three, that gives you a lot of credibility to say, “Hey, the guy from Purina was on my show.  Why don’t you be on my show,” or “the guy from the Humane Society was, why don’t you?” They will all promote it.  These big companies will all post it onto their Facebook pages.  Don’t think of yourself as in this small, little microcosm niche.  Think about how big you can blow it up, which is the opposite of what we hear in online business.  People say, “Pick your little niche and do that”.  That’s fine, but for your podcast, there’s only 10 broad categories in iTunes. Pick one of those, and that’s your niche. Then start thinking about what companies, what big players you can go to. Most of them have big PR departments, and they are just looking for places to get their message out and will promote you. Connecting with Lance The easiest way is to go to iTunes and type in Lance Tamashiro.  That would be a great way.  The other thing is, if you’re interested in podcasting, setting up something similar to what we’re doing here today, you can check out the PodcastCrusher training.  It’s basically a step-by-step course that lets you look over our shoulders as we set up an actual podcast that we started from scratch, and you can watch and see how that’s been growing as well. Resources Lance's PodcastCrusher Course (I bought this  and use it myself) - PodcastCrusher Course Podcast Plugin - PowerPress Podcast Hosting Site - Libsyn Photo Editor - Pixlr Social Media Management Tool - eClincher Lance Tamashiro Podcast - Marketing, Entrepreneurship, Productivity & Results Podcast Cover Art - Fiverr.com Podcast Platforms: Stitcher Google Play iTunes.com Daniel's Real Fast Results Tips: Podcasting Pick a topic and start asking friends when you can interview them. You can use Google Hangout to record your interview. Make sure you have a good microphone. Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!

Podcast – Ray Edwards
#101: My New Morning Productivity Routine [Podcast]

Podcast – Ray Edwards

Play Episode Listen Later Feb 19, 2014 67:12


I believe the way you start your day determines how it will end; productive and happy, or frustrated and fruitless.  That's why I put so much focus on my morning routine,  which is the foundation of my personal “Productivity Protocol”.  My morning routine is an intentional set of activities designed to set me up for the best possible day. With the right routine in place, I believe we can make our best days better, and perhaps even salvage what might have been a “bad day.” If you are familiar with my work, I have written about this before. But my routine has changed , and I have refined my process. On today's show, I will pull back the curtain on my newly re-engineered morning routine. Also coming up… The Post-It Note ToDo System. Stu McLaren returns. A super-simple copy outline. Now let's get on with it… Announcements: Thanks to all who have left a review of the Ray Edwards Show in iTunes. For more info about the one-day mastermind with me and 11 other people, where we make radical progress in your business… is on. Click this link to make your deposit and application. Conferences where I will be attending and/or speaking: Social Media Marketing World, March 26-28, 2014, San Diego, CA The Launch Conference, April 7-10, 2014, Orlando, FL SCORRE Conference May 5-8, Orlando, FL Tip Of The Week  The Post-It Note Planning System. Lifestyle Business Segment  With Stu McLaren Copywriting Corner This week I share a “super simple copywriting outline”. It goes like this: Headline: How to Get the Thing You Want, In Three Easy Steps Here's the problem, and what happens if you don't solve it… I solved the problem, and here's how… Who the heck am I, and why should you believe me? Introducing my Fancy New Problem-Solving System It's worked for me, for my other customers, and it will work for you… Here's exactly what you get How much it costs, and why it's worth 10 times more I will take all the risk Here's exactly what to do now Sure, there are lots of nuances to writing great copy. But this basic outline will help you quickly write a sales message. I flesh out the process and explain how to use the outline on today's show. Spiritual Foundations I have been accused of being a “hyper grace teacher”. According to this accusation, I have overemphasized the importance of the grace of Jesus Christ at the expense of his Lordship. Of course, I vehemently disagree with this criticism. I recently had a discussion about this for a topic with my friend Frank Viola, and I asked him if he would be willing to join us on the show so we could talk about the controversy over so-called “greasy grace”. To hear this fascinating interview, you'll need to listen to the audio of this week's show. You can find the course Frank mentioned by clicking here. Feature Segment: Create A Morning Routine That Sets You Up For Success The purpose of creating an intentional morning routine is to develop an habitual set of activities to start each day. The way you start the day sets the tone for the way you will finish out the rest of the day. A good routine in the morning will give you momentum for the rest the day, that increases the likelihood for productivity and success. My own routine has gone through considerable evolution over the last few years. Recently, I found my previous routine had become stale and somewhat out of alignment with my current priorities. So I've decided to reengineer it. This new routine will also undoubtedly evolve over time, but this is what I'm doing now, and what seems to be working for me. Get up early. I don't use an alarm clock, but I tend to naturally awaken between 4 and 5 AM. Most days, my day starts at 5 AM. Drink 24 ounces of water. Most of us live in a constant state of mild dehydration. This is bad for your body, and bad for your brain. I intentionally hydrate first thing in the morning. Especially considering the next part of my routine… Drink a cup of Bulletproof Coffee.  This is a blend of organic coffee, high quality MCT oil, and butter, blended into a delightful, flavorful, and creamy beverage. It tastes better than a latte, and  supports the healthy functioning of your brain.  there is a great deal of research about the benefits of Medium Chain Triglycerides (MCT), especially for preventing or alleviating the symptoms of conditions such as Alzheimer's and Parkinson's disease. The best part, though, is that drinking Bulletproof Coffee gives me a great jolt of energy and mental clarity and focus. Prayer and mindfulness. This is where, in the words of Brother Lawrence, I “practice the presence” of Jesus. I'm listening for what he has to say to me today. Execute the Morning Reading Process. I'm currently reading nine books simultaneously, and I have written about this process recently. If you'd like to know more about how I managed to read as many as 40 books in a week, refer to this post. Quickly, though, I start by reading the Bible, then a devotional, and follow that up with some kind of theological work. Then I read a chapter in each of the other books I'm currently working through.  Write in my journal. I use the journaling app Day One, a template for each station journal entry that I adapted from one Michael Hyatt wrote about his blog, and usually spend only about 15 minutes journaling. The template is key. Before, whenever I attempted to Journal, I felt as though it was some sort of “artsy crafty” thing and really couldn't get into it. Having a template gives me an intentional set of data and/or thoughts that I want to record each day, and makes the journaling process as easy as filling in the blanks. It also means that later in life, when I refer back to this journal, it will have context and meaning. Plan my day. I still plan my day the night before. Planning tomorrow is the last activity I will do today. However, I have found it is extremely useful to review that plan at this step in my morning routine. I often end up changing the plan, because I have a fresh perspective on the day. While I am a big proponent of David Allen's GTD methodology, I'm afraid I still use a daily task list. I know GTD devotees will be disappointed to hear this, but this is what works for me. Years ago, I learned the “6 Most Important Things” to-do list method from Earl Nightingale (if memory serves correctly.) Robert Plank and Lance Tamashiro teach a system they call “4 Daily Tasks”, which I think is a better refinement of Nightingale's original idea. I simply make a list of “5 Things”. Each day, I have 5 things I want to accomplish, no matter what else happens. I start with number 1 and don't work on anything else until that is done. Then I move to number 2, and so on until I get to number 5. Once I've completed number 5, I am free to do whatever I want for the rest of the day. The key to making the system work is to make sure that they really are 5 “things”, and not 5 “projects”. Exercise.  By this time it is around 8 AM. At least four days out of the week, but ideally seven, I either go to the gym or hit the road for 40 minutes of physical exercise. It's good for your body,  it's good for your brain, and it's good for your emotional well-being. If I don't do it at this point in my day, it becomes much less likely that I will do it at all. Start working on my “5 Things.” Once upon a time, I wrote my 5 Things on a whiteboard, and at the end of the day would take a photo with my iPhone of the 5 Things crossed out. These days I use the Post-it note system I described in the Tip of the Week. I admit that I still cross off the items… but I don't take a picture. I just throw the Post-Its away.  Stop working at 3 PM. This is more of a goal than it is a reality as of this writing. This represents a big change in my modus operandi. But having a hard stop at the end of the day, and making it this early, give me the freedom to engage in other activities that are important to me that otherwise get shortchanged by work. That's my morning routine, and how transitions into the rest of my productivity protocol for the day. It's a new revision, I just started working this routine, and I will update you let you know how it's going somewhere down the line (if you're interested.) What To Do Now If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the show. You can also find the podcast on Stitcher. Question:   What is your morning routine, and is it time to reengineer it? Click here to leave your comments.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

"How to Build an Email List of 1000 Subscribers" FREE Report Topics covered... How "real" money is made on the internet How to create an "Aweber" autoresponder Double opt-in vs. Single opt-in RESOURCES OF THE DAY: ProvideSupport Beating "chicken and the egg" syndrome Subscribers, sublists, broadcasts, followups Optin page: headline + 3 bullet points + call to action + form Ethical bribes and how they're the fastest way to build a list Traffic (Facebook, social media, articles, YouTube videos, affiliates) THOUGHT OF THE DAY: are you emailing every single day? Please let me know what you think of today's episode. This week's listener shout-outs go to: Bryan Reid Bliss, A.j. Slivinski, Josef Mack, Oliver Ledinski, Tom Trush, Michael Cannon, Trevor Baret, Patt McGee, Annett Bone, Matthew Lee, Elvie Fandida Mones, Rakesh Singh, Simon Aktas, Jerold Johnson, Grigor Nalbandian, Les Martin, Kyle McGuigan, Christopher Duncan, Rocky Johnson, Masroor Tahreem, William Anzai, Joey Malit, Dustin Joel Olson, Tony Smith... Also: Morgana Rae, Gabriel Machuret, Shane Massingham, Jonny Nastor, Stevie Knight, Marsha Anderson, Candace Fowler Chira, Tim Parker, Tuhin Hasan, Jason Tjoeng, Kalin Blagov, Clayton Mark Smith, Rob Anderson, Michelle Patterson, Sunil Dutt S, Greg Mah, Jeffrey Bush, Ellie Walsh, Jerry S. George, Julie Muller, Adi Vasile, Brian Petersen... And let's not forget: David Doost, Kurt Scholle, Lance Tamashiro, Ann Moore, Scott Buendia, Donna Kim-Brand, Linette Montae Phd, Dana Sanders, Kerwin McKenzie, David Bibby, Neville Valerio, and Chet Rajani!