Podcasts about lights camera expert

Today’s guest is Paula Rizzo.If it wasn't for Paula, you never would have heard of Mo Gawdat or any of my projects. Paula was the producer on one of my first TV interviews, which I totally bombed. Out of kindness, she reached out to me with some incredible tips that entirely shaped my media engagement strategy moving forward. As a result, my subsequent interview with Channel 4 broke records and catapulted me and my mission into the public eye.As a best-selling author and Emmy-award winning television producer for nearly 20 years, Paula has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Paula served as Senior Health Producer for Fox News Channel in New York City for over a decade.She’s the co-creator of Lights Camera Expert – an online course geared towards helping entrepreneurs, authors and experts get media attention; the creator of the productivity site ListProducer.com, and the best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and was featured across the media including on Oprah.com’s list of “Self Help Books That Actually Help.”Her latest book is Listful Living: A List-Making Journey to a Less Stressed You.Listen as we discuss:Her transition from producer to building her personal brandMy initial media interview disaster and Paula's tips that changed my lifeLearning to tell my story like it's the first time I've ever told it, and not feel like a fraud"Don't bury the lead!"The Accordion MethodWhy is Paula so upbeat and positive all the time?How Paula has gotten list making down to an artformThe time she ignored her burst appendix and realized her ego was calling the shotsPrioritizing getting content out there, not obsessing about perfectionHow to use short term tasks on lists to accomplish long term goalsConnecting with and being of service to the audience is goal #1 in presenting yourselfThe important of thinking in minutes and setting boundaries on your timeInstagram: @mo_gawdatFacebook: @mo.gawdat.officialTwitter: @mgawdatLinkedIn: /in/mogawdatConnect with Paula Rizzo on Instagram @listproducer, Twitter @listproducer, on Facebook @paularizzo.co, on LinkedIn @paularizzo1, and her website, paularizzo.com.Don't forget to subscribe to Slo Mo for new episodes every Monday and Thursday. Only with your help can we reach One Billion Happy #onebillionhappy.

Paula Rizzo is an Emmy-award winning television producer, best-selling author, and a media trainer and strategist. As a former senior health producer for Fox News Channel for more than a decade, she produced segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. A media veteran for nearly 20 years, she also worked in local news in New York City as a producer for WCBS, WPIX, and WLNY. She coaches experts and executives to perform better on camera and produce their own videos. She's the founder of ListProducer.com ​and the author of ​Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed​ and Listful Living: A List-Making Journey to a Less Stressed You. She’s also co-creator of Lights Camera Expert​ – an online course geared towards helping entrepreneurs, authors, and experts get media attention. She also teaches Become A Video Star – a virtual workshop that empowers experts to create their own compelling videos.

Terry Trespicio is an award-winning writer, speaker, and brand advisor. Her, “Stop Searching for Your Passion,” has earned more than 4 million views to date—and she’s helped many others create and deliver their TED-worthy talks. Terri is a former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Martha Stewart Show, and The Anderson Cooper Show. Her work has been featured Oprah magazine, Marie Claire, Prevention, Business Insider, Forbes.com, and Inc.com. She teaches people how to deliver their messages on the screen and on stage, through her consulting work and her courses, Lights Camera Expert, and Tapped to Speak, as well as her live event, Tapped to Speak LIVE.   In this episode, Terri will be discussing how to stand out and get attention. She will be also explaining how to shape and sharpen your messaging. 

This episode features special guest Terri Trespicio, the co-founder of Lights Camera Expert, LLC, a media strategy education company, and creator of  Tapped to Speak, an online course to help you land your stand-out signature talk. Terri is an award-winning writer, speaker, and brand advisor who has appeared on the Today Show, Dr. Oz, The Early Show, The Martha Stewart Show, and The Anderson Cooper Show. In this podcast, we talk about personal branding, the key ingredients to building your personal brand, and why it matters to the success of your career.

Paula Rizzo is an Emmy Award winning television producer, author, speaker, media trainer, and strategist. As a former senior health producer for the Fox News Channel, she produced health, wellness, and lifestyle segments with a range of top experts. A media veteran for nearly 20 years, Paula also worked in local news in New York City as a producer for WCBS and WPIX. Today, she works with experts, authors, and entrepreneurs on how to position themselves for media, build their lists, engage customers and fans for their brands, books, and businesses. She created the productivity site ListProducer.com and is the best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed.  Her next book, Listful Living: A List-Making Journey to A Less Stressed You was published in 2019.   As a best-selling author and Emmy-award winning television producer for nearly 20 years, Paula started in local news media in New York City and later produced health, wellness, and lifestyle segments with a range of top experts.  She was at the top of her field and had written her first book. The book and affiliated activities began to gain attention. Paula decided after a successful career in television production to put her energy in some new directions. Today, she coaches experts and executives to perform better on camera and produce their own videos.  Paula is the co-creator of Lights Camera Expert, an online course for entrepreneurs, authors and experts to learn about how to get media attention. A veteran speaker, Paula's presented at the Mass Conference for Women, New York Women in Communications, and the National Association of Professional Organizers. In this episode we discuss: Paula shares how she has always been a curious person and how that led her to journalism and broadcasting.  She always wanted to be a writer but had no idea she would eventually write books about list-making.  Paula had a fun and challenging journey to achieving an Emmy Award for TV production.   She worked at Fox for over 10 years and loved covering health on the dot com segment, she learned a lot. The transition from Fox to working for herself was gradual but eventually became very compelling when staying in her job was going to hold her back from achieving her personal business goals.  Listen, subscribe and read show notes at www.tammygoolerloeb.com/podcasts/ - episode 065

Whether it’s for work or at home, we’re constantly making choices about how we spend our time. Our society praises busyness and it’s easy to forget that we create our own lives. We struggle to remember we have the power to design a life that includes more peace and less stress. I’ve invited Paula Rizzo to share strategies from her new book Listful Living which includes journaling in such a simple, easy way to create a life you truly love!     More about Paula: Paula Rizzo is an Emmy-award winning television Producer, best-selling Author, and a Media Trainer and strategist. She's also the founder of ListProducer.com and author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed and Listful Living: A List-Making Journey to a Less Stressed You. As a former senior health producer for Fox News Channel for more than a decade, she produced segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. A media veteran for nearly 20 years, she also worked in local news in New York City as a producer for 3 different television stations. Paula has been featured in major media outlets like FoxNews.com, Business Insider and The Daily News and she’s a contributor to MindBodyGreen.com, Entrepreneur.com and Thrive Global. Now she coaches experts and executives to perform better on camera and produce their own videos through the Lights Camera Expert online course geared towards helping entrepreneurs, authors, and experts get media attention and Become A Video Star - a virtual workshop that empowers experts to create their own compelling videos. Visit PaulaRizzo.com for more information.   In this episode, Lisa and Paula share:   What inspired Paula to reprioritize what you consider to be important in your life   The importance of having an abundance mindset Why Paula uses the term “Personal GPS” to help people observe how they’re living right now (without judgment)   The power of recognizing what makes you feel fulfilled vs. checking items off a to-do list  How Paula helps people determine their “Blue Sky Intentions” and really dream big   How to plan what you want your life to look like using the “Passport to Stress-Free Living”  Recommendations for how to make time for what brings you joy The importance of tapping into your “Personal Productivity Style”  How Paula structures her work week to make time for what’s important to her The benefits of slowing down and having a “Just Enough” List     Free Gift:Be more productive and save time, download Paula Rizzo’s “List Making Starter Kit” at https://listproducer.com/starterkit.   Resources:Easy Legal Steps - download the first book chapter free!   Mentioned:  Listful Living book by Paula Rizzo

Today on The Neil Haley Show's Caregiver Dave Celebrity Segment, Caregiver Dave and The Total Tutor Neil Haley will interview Emmy Award Winning TV Producer Paula Rizzo, Author of Listful Living. Paula Rizzo is an Emmy award winning television producer, best–selling author and a media trainer and strategist. As a former senior health producer for Fox News Channel for more than a decade, she produced segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. A media veteran for nearly 20 years, she also worked in local news in New York City as a producer for WCBS, WPIX and WLNY. She coaches experts and executives to perform better on camera and produce their own videos. She's the founder of ListProducer.com and author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed. Paula is also co–founder, with Terri Trespicio, of Lights Camera Expert, LLC – an online course geared towards helping entrepreneurs, authors and experts get media attention. She's also the creator of Become A Video Star – a virtual workshop that empowers experts to create their own compelling videos. Paula is a contributor to MindBodyGreen.com, Entrepreneur.com and Thrive Global. She's spoken at MA Conference for Women, New York Women in Communications, National Association of Professional Organizers (NAPO), and many others. Go to PaulaRizzo.com for more information.

Join the conversation as Terri and I talk about passion (FYI - you don't wait for passion to pick you up like a bus), speaking, Tedx talks, and personal responsibility.Terri Trespicio is an award-winning writer, speaker, and brand advisor, and works with individuals and organizations to help nail their messaging and engage clients, customers, and fans.Her TEDx talk, “Stop Searching for Your Passion,” has earned more than 4 million views. She was recently named by Hubspot as one of the “Top 15 female speakers who are killing it” (she came in at #2—Oprah was #8), and cited as one of the world’s leading creatives by Creative Boom magazine. An in-demand speaker who presents at conferences across the country, Terri was rated the #1 speaker at Barron’s Top Independent Women Advisors Summit and How Design live.A former magazine editor and radio host at Martha Stewart, she has appeared on the Today show, Dr. Oz, The Early Show, The Martha Stewart Show and The Anderson Cooper Show. Her work has been featured Oprah magazine, Marie Claire, Jezebel, Prevention, Business Insider, Forbes.com, and Inc.com.She’s the co-founder of Lights Camera Expert, LLC a media strategy education company, with Emmy award-winning TV producer Paula Rizzo. She’s also creator of the online course Tapped to Speak, and the Tapped to Speak LIVE event. both designed to help you land your stand-out signature talk.Terri’s also a stand-up comic, and has performed all over New York City. You can catch her at such popular venues as Caroline’s, New York Comedy Club, Broadway Comedy Club, Dangerfields, Gotham, and Greenwich Village Comedy Club.Terri earned her M.F.A. in Creative Writing from Emerson College and recently won first place in the Baltimore Review‘s 2016 literary contest for her essay,“The Rules of Boxball,” and is currently at work on a book of essays. She lives in Manhattan.Terri's Tedx talk: https://www.youtube.com/watch?v=6MBaFL7sCb8&feature=youtu.beFind Terri at: https://territrespicio.com/www.mhnrnetwork.com

"What do Madonna, Martha Stewart, John Lennon, Ellen DeGeneres, Ben Franklin, Ronald Reagan, Leonardo da Vinci, Thomas Edison, and Johnny Cash have in common? Each is (or was) a list maker. These successful people, along with CEOs and successful entrepreneurs, all use lists to keep track of their ideas, thoughts, and tasks." Paula Rizzo, the author of Listful Living is going to share her best tips on how to use lists to live a happier, less stressed life. The show notes are at https://thegoodlifecoach.com/037  As a former senior health producer for Fox News Channel for more than a decade Paula produced segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. A media veteran for nearly 20 years, she also worked in local news in New York City as a producer for WCBS, WPIX and WLNY. Key Takeaways: Create your roadmap the night before to set your intention for the next day.  Write down how you want your day to go to keep you focused on priorities. Have one notebook and use it as a your system - but know not every system will work for everyone, so you'll need to figure out what works best for you. Make your lists very specific. For example, don't say do emails, write down who you need to email and when you are going to do it. Listful Living helps you figure out your productivity style. If you are struggling to get things done, time yourself to see how long a task takes you. Do a before lunch and after lunch list.  Morning can be your writing time and in the afternoon set up meetings with others. Separate lists.  Work tasks.  Home tasks on different lists.   Time yourself for 10 minutes and see how far you can get in that minutes. Priorities vs Tasks. Lists help us be less stressed. Stress impacts your mind and soul and 70-90% of all medical visits are related to stress. Schedule lunch every day on your list.  Fridays are left open for creativity. Listful thinking What do Madonna, Martha Stewart, John Lennon, Ellen DeGeneres, Ben Franklin, Ronald Reagan, Leonardo da Vinci, Thomas Edison, and Johnny Cash have in common? Each is (or was) a list maker. These successful people, along with CEOs and successful entrepreneurs, all use lists to keep track of their ideas, thoughts, and tasks. Finding enough hours in the day to get everything accomplished and allow for some downtime can be a struggle. It's no wonder so many of us are stressed, overextended, and exhausted. More than half of all American employees feel overwhelmed, according to a study by the nonprofit Family and Work Institute. For the 54 percent of us who feel like we're chasing our own tails, Listful Thinking is here to prove that it doesn't have to be that way. You can still find time to relax, read a good book, and do the things you love. Listful Thinking is the book that will give readers their lives back with indispensible tips on saving time, getting organized, improving productivity, saving money, and reducing stress. Listful Living  What's how many minutes there are in a day. How are you spending those precious minutes? Do you feel drained at the end of the day or look back and can't figure out where the time went? If you're not feeling fired up and fueled by your lists Paula Rizzo, best-selling author and Emmy-award winning television producer, delivers the solution in Listful Living: A List-Making Journey to a Less Stressed You. Prioritize what really matters: Listful Living is the journal you need to get your life in order once and for all. Make sure you're putting the right things on your list not just lists of tasks but those things you truly want to do that will nourish your soul. Make lists work for you: Anyone can make a list. But can that list make you a calmer, more mindful, super productive and less stressed version of yourself? It's easy to become overwhelmed by to-do's, bucket lists and goals. The secret to success is not just about what you put on your list but what you intentionally leave off. Less is more. Leading with intention and how you'd like your life to feel is key. Listful Living is the perfect book for list makers and life planners. Learn to: Tap into your own productivity style to get more done Curate your list making to best serve the lifestyle you want to lead Prioritize what's truly important and be mindful of where you spend your precious energy Create a roadmap to be less stressed Reduce stress She's also co-creator of Lights Camera Expert  - an online course geared towards helping entrepreneurs, authors and experts get media attention. She also teaches Become A Video Star - a virtual workshop that empowers experts to create their own compelling videos. Paula has been featured in major media outlets like FoxNews.com, Business Insider and The Daily News. She's a contributor to MindBodyGreen.com, Entrepreneur.com and Thrive Global. A veteran speaker she's presented at MA Conference for Women, HOW Design Live, New York Women in Communications, National Association of Professional Organizers (NAPO), and many others. Key Takeaways If you are going to pitch someone you need to know what kind of show they work on so you know who and what to pitch.  Lists help you become focused Many successful people like Madonna, Johnny Cash, Ellen DeGenerous all use lists.  You shouldn't have to keep this in your mind.   Listful Thinking is all about how you can to do it better.  How to make better lists.  Listful Living is a journal - self-discovery (where are you right now).  Part 2 - Dream Big - what would your life look like.  Part 3 - put self-care onto your calendar - put things into action. Mindfulness, Meditation, and other ways to reduce stress. A virtual trip - you need time to decompress. 3 best tips Be clear about what you put on your list- you'll be 33% more likely to achieve it.  Be specific. Don't overwhelm yourself with big picture stuff Don't be afraid to outsource to get things off of your list.  Let go of the things you think you “should be doing” Give yourself time on your calendar for you.  Create an “isolation bubble”.   listproducer.com IG - listproducer Be of service.  Look to see who that producer's audience is - watch the show, read the magazine, watch the ads so you know who the audience is.  When you pitch don't say I won awards - talk about how I can serve your audience.   Look up the stuff the producer has done before and make a connection to the producer when you pitch.  Treat them like a person. Create the relationship before the book is out.  Get the practice.   Being able to think visually for TV is key: Be able to be found by consistently sharing content.  Do video first - then you can take the audio and transcribe it.  Share opinions and your views around your expertise. Get yourself in the mindset of the media. To pitch television - you need to send a clip of you on video.  They need to see what you look and sound like on camera. A producer will always do a pre-interview with you to avoid someone flat-line on camera. What colors should people wear? Always wear bold colors.  Jewel tones are great.  Solids.  See what the set looks like and don't wear the same color as the set - you want to pop. Always bring a back-up wardrobe with you. Avoid patters because they are not good on camera.  Also, avoid white and black as it doesn't look good on camera. Wear stuff you've worn before - don't test an outfit on TV. Same goes for jewelry. If you wear a dress - they will need to strap onto your bra or you can wear pants. Practice what you are going to say before you go on camera. Think in headlines and say those when on air.  Don't talk too much. Watch the show and the anchor before going on.  Know that they may not be friendly or talk to you - so don't take it personally and don't let the anchor's energy throw you off. Keep your energy up and “perform”.  You have to tell the story like a broadway actor and do it again and again like a pro. Ground yourself.  Calm yourself down and take deep breaths. The lights are very bright and hot but the studios are really cold. Create videos for your business development.  Have people know you before they hire you.  It is more intimate.  Video is one step up from a podcast because you can see and hear the person. Always think “how can I be of service?”  It is always about the audience.  How can you help someone and what is the tip you can leave them with today? Social media is important - be consistent and keep it authentic.  It depends on the outlet how much they'll care how big your following is. Someone might not like your pitch but they may like you and will collaborate with you.You have to follow up if you don't hear back.  Reply back to the same email and re-pitch.  “Hey I know you are really busy and wanted to put this back on the top of your list and wanted to talk about this as I think it was helpful to your audience.”  You can call the producer's number and leave a message and then follow-up with an email. Paula's 3 Best Tips for List-Making: Be clear about what you put on your list- you'll be 33% more likely to achieve it.  Be specific. Don't overwhelm yourself with big picture stuff. Don't be afraid to outsource to get things off of your list.  Let go of the things you think you “should be doing” Give yourself time on your calendar for you.  Create an “isolation bubble”.   Resources http://listproducer.com Michele's Free List of 52 Self-Care Tips Subscribe on Apple Podcasts, or on your favorite podcast player -- and be sure to follow us Instagram! Thank you so much for listening! Please foward today's show to a friend. I'd love to here from you, if you have questions or comments, visit me here. If you'd like to advertise or sponsor the show, you can reach out here. This episode was sponsored by Design a Life You Love, A Woman's Guide to Living a Happier and More Fulfilled Life which is on sale until the end of June 2019. My book includes 52 inspirations, one for every week of the year, each with practical tips to guide you to self-love and success on your own terms. It makes a great gift for yourself or a friend! Rate + Review: If you enjoyed this episode, would you please take a minute to review it on iTunes? 1. Click on this link 2. Click “View in iTunes” button 3. Click “Subscribe” button 4. Click “Ratings and Reviews” text 5. Click to rate and leave short review and you're done!

Have you ever wondered how to get booked to be an expert guest on TV but don't know what steps to take? Would you like to learn how to use video to expand your reach? On the show is Emmy award winning TV News Producer and Media Strategist, Paula Rizzo who gives us her best tips to get media attention for your book, product, service, or business -- both for TV and in print. She also shares how to use video to maximize your reach. The show notes are at https://thegoodlifecoach.com/036  As a former senior health producer for Fox News Channel for more than a decade Paula produced segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. A media veteran for nearly 20 years, she also worked in local news in New York City as a producer for WCBS, WPIX and WLNY. She's also co-creator of Lights Camera Expert  - an online course geared towards helping entrepreneurs, authors and experts get media attention. She also teaches Become A Video Star - a virtual workshop that empowers experts to create their own compelling videos. Paula has been featured in major media outlets like FoxNews.com, Business Insider and The Daily News. She's a contributor to MindBodyGreen.com, Entrepreneur.com and Thrive Global. A veteran speaker she's presented at MA Conference for Women, HOW Design Live, New York Women in Communications, National Association of Professional Organizers (NAPO), and many others. Key Takeaways If you are going to pitch someone you need to know what kind of show they work on so you know who and what to pitch.  Be of service.  Look to see who that producer's audience is - watch the show, read the magazine, watch the ads so you know who the audience is.  When you pitch don't say I won awards - talk about how I can serve your audience.   Look up the stuff the producer has done before and make a connection to the producer when you pitch.  Treat them like a person. Create the relationship before the book is out.  Get the practice.   Being able to think visually for TV is key: Be able to be found by consistently sharing content.  Do video first - then you can take the audio and transcribe it.  Share opinions and your views around your expertise. Get yourself in the mindset of the media. To pitch television - you need to send a clip of you on video.  They need to see what you look and sound like on camera. A producer will always do a pre-interview with you to avoid someone flat-line on camera. What colors should people wear? Always wear bold colors.  Jewel tones are great.  Solids.  See what the set looks like and don't wear the same color as the set - you want to pop. Always bring a back-up wardrobe with you. Avoid patters because they are not good on camera.  Also, avoid white and black as it doesn't look good on camera. Wear stuff you've worn before - don't test an outfit on TV. Same goes for jewelry. If you wear a dress - they will need to strap onto your bra or you can wear pants. Practice what you are going to say before you go on camera. Think in headlines and say those when on air.  Don't talk too much. Watch the show and the anchor before going on.  Know that they may not be friendly or talk to you - so don't take it personally and don't let the anchor's energy throw you off. Keep your energy up and “perform”.  You have to tell the story like a broadway actor and do it again and again like a pro. Ground yourself.  Calm yourself down and take deep breaths. The lights are very bright and hot but the studios are really cold. Create videos for your business development.  Have people know you before they hire you.  It is more intimate.  Video is one step up from a podcast because you can see and hear the person. Always think “how can I be of service?”  It is always about the audience.  How can you help someone and what is the tip you can leave them with today? Social media is important - be consistent and keep it authentic.  It depends on the outlet how much they'll care how big your following is. Someone might not like your pitch but they may like you and will collaborate with you.You have to follow up if you don't hear back.  Reply back to the same email and re-pitch.  “Hey I know you are really busy and wanted to put this back on the top of your list and wanted to talk about this as I think it was helpful to your audience.”  You can call the producer's number and leave a message and then follow-up with an email. Paula's 3 Best Tips for Media Attention: Be of service. You need to think about 3 things: A. What's your hook?  B. Why is it relevant now? C. How is this different from everything else out there? What is the takeaway that will change the person's life? Don't wait to get media, get started right away. Resources Helpareporter.com  Paula's Media Checklist -- paularizzo.com/checklist Michele's Free List of 52 Self-Care Tips Subscribe on Apple Podcasts, or on your favorite podcast player -- and be sure to follow us Instagram! Thank you so much for listening! Please foward today's show to a friend. I'd love to here from you, if you have questions or comments, visit me here. If you'd like to advertise or sponsor the show, you can reach out here. This episode was sponsored by Design a Life You Love, A Woman's Guide to Living a Happier and More Fulfilled Life which is on sale until the end of June 2019. My book includes 52 inspirations, one for every week of the year, each with practical tips to guide you to self-love and success on your own terms. It makes a great gift for yourself or a friend! Rate + Review: If you enjoyed this episode, would you please take a minute to review it on iTunes? 1. Click on this link 2. Click “View in iTunes” button 3. Click “Subscribe” button 4. Click “Ratings and Reviews” text 5. Click to rate and leave short review and you're done!

My guest today is Paula Rizzo.   As a best-selling author and Emmy-award winning television producer for nearly 20 years, Paula has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra.   Today, she works with experts, authors, and entrepreneurs on how to position themselves for media (traditional as well as blogs and podcasts), build their lists, and engage customers and fans for their brands, books and businesses.   Paula is also the co-creator of Lights Camera Expert  – an online course geared towards helping entrepreneurs, authors and experts get media attention.   In addition, Paula has created the productivity site ListProducer.com and is the best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and has been featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and made it on Oprah.com's list of “Self Help Books That Actually Help.”

Paula Rizzo is an Emmy-award winning television producer, best-selling author and a media trainer and strategist.  She's the author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed. As a former senior health producer for Fox News Channel for more than a decade she produced segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. A media veteran for nearly 20 years, she also worked in local news in New York City as a producer for WCBS, WPIX and WLNY. She's also co-founder of Lights Camera Expert, LLC - an online course geared towards helping entrepreneurs, authors and experts get media attention. The six-week course walks experts through how to crack the media code, craft the perfect pitch and crush it on air. She's also the creator of Become A Video Star - a virtual workshop that empowers experts to create their own compelling videos. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ilise Benun chats with Terri Trespicio and Paula Rizzo, the brains behind Lights Camera Expert, who can't help but share what they know about what it takes to get the media's attention and whether you need to have a book to get on TV. If you like what you hear, sign up here for their free 3-part course, “How to Be a Media Magnet.”