Podcasts about sherrilynne starkie

This episode takes a deep dive into Sherri-Lynn Starkie's journey of badassery. Find out how she transformed her personal struggles into a thriving podcast, formed loving friendships, and honed her self-reliance. Tune in, and uncover how Sherri-Lynn's intriguing, empowering, and highly relatable life journey can inspire you to step out of your comfort zone. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ordinarytobadass/message

Getting older doesn't mean life closes down – that's the powerful message Sherrilynne Starkie, a veteran PR professional, and podcaster, wants to bring to our listeners. In this enthralling episode, SherriLynne shares her own story of confronting her discomfort about leaving her 50s, head-on by launching a podcast featuring conversations with 50 women over 50 across the globe. Hear about the inspiring stories she encountered, how she broke free from societal restrictions, and how she learned to let go of fear. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ordinarytobadass/message

In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Sherrilynne Starkie, a seasoned professional in the digital marketing and PR industry. With almost three decades of experience, Sherrilynne shares her inspiring backstory of turning her life around as a young single mother and breaking into the field during a recession.Throughout the episode, Sherrilynne emphasizes the importance of adapting to the ever-changing landscape of social media and digital marketing. She discusses the volatility of platforms like Twitter and advises businesses to establish a presence on multiple platforms to mitigate risk. Sherrilynne also highlights the growing popularity of LinkedIn among journalists and the need for businesses to leverage it for media relationships. The conversation then shifts to the rise of TikTok as an effective platform for reaching youth audiences. Sherrilynne provides insights into TikTok's advertising capabilities and suggests that businesses take a different storytelling approach when creating content for this platform. Despite concerns about its Chinese heritage, she believes TikTok is here to stay, especially among audiences under 40. The episode concludes with Sherrilynne promoting her podcast, "Women over 50," where she addresses issues of ageism in the communications profession and interviews self-employed women who have taken control of their careers and wealth.Overall, Ann and Sherrilynne provide valuable insights and advice for navigating the digital marketing landscape and harnessing its potential for business growth.Key Moments: [00:03:56] Seeking career change, found perfect fit in PR.[00:07:05] Wide-ranging career: various clients and sectors, now independent.[00:09:28] Gender dynamics impact communication professionals' careers.[00:15:33] Early days, content changes everything, be cautious.[00:16:26] Allocate budget wisely on Twitter due to volatility.[00:20:35] Drastic change in platform control, uncertain future.[00:24:42] Consider integrating TikTok for successful marketing.[00:27:37] Own content, build expertise, fuel social media.About the Guest: Sherrilynne Starkie had a challenging start to her adult life. At the age of 20, she found herself in a marriage that didn't work out, and by the time she was 23, she was a single mother of two young children. Struggling to make ends meet, Sherrilynne resided in a small apartment above a bar in downtown Ottawa. Despite the difficult circumstances, she persevered and worked part-time in retail, trying her best to provide for her family. Sherrilynne experienced firsthand the hardships and obstacles life can throw at an individual, which shaped her resilience and determination.How to connect with Sherrilynne Starkie: Website : https://sherrilynnestarkie.com/LinkedIn - https://www.linkedin.com/in/sherrilynne/Twitter : https://twitter.com/sherrilynneFacebook - https://www.facebook.com/SherrilynnePR/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us

The theme of these next few episodes are channels for getting our content out there.  The concept of marketing through a podcast is familiar to a high percentage of marketers (for those listening to my show, it's 100%), but it has some quirks that other channels don't.  A key issue for those thinking about podcasting is the volume of shows that already exist. There are  arguably over a million active shows on Apple Podcasts. Why would marketing in such a crowded field be a good idea?   While this isn't a how-to on making a podcast, instead it aims to help you answer whether a podcast should be part of your marketing mix. We'll talk about: Who makes a good podcast host and what makes a good theme for a show. What podcasting has in common with PR How to get a podcast discovered by your audience.  Promotional options, from sponsored ads inserted into shows…to shows which are entirely paid promotion.   I brought someone on who sees podcasts from multiple perspectives; from the standpoint of a marketer and as a podcast host herself. Sherrilynne Starkie is an award-winning digital communications consultant with more than 20 years experience working with private and public sector clients in Canada, Britain and the USA. She has an international reputation as a social media innovator, is a prolific blogger and podcaster and is an active community volunteer. Her new podcast 50 Women Over 50 is a passion project in which she is interviewing women past their 50th birthday to learn how they see the world, what lessons they've learned and what advice they have for us all.      

Sherrilynne Starkie is an award-winning communications consultant. A problem solver and big picture thinker, she has an international reputation as a social media innovator, is a prolific blogger and podcaster. Her goal for her 50 Women Over 50 podcast is to talk with women over 50 to learn how they see the world; what lessons they've learned in life; what advice they have for us all. You will love listening to Sherrilynne talk about her work.

In this episode, Sherrilynne Starkie, Social Media Expert and Host of the 50 Women Over 50 podcast, is going to tell us a horror story no business owner would ever like to go through. It's an experience like no other, which involves talks about money, paperwork, and legalities. Sherrilynne has been in marketing and communications approaching 30 years of experience, and during this time, she established her own public relations agency at the dead center of the Irish Sea. She got a call from a tech guy looking to launch his own business. This figure had been introduced to Sherrilynne by a long-term and loyal client, and he was looking to launch a new telecommunications service. Sherrilynne was intrigued and took on the challenge, working with the new client on a monthly retainer for around 5–6 months. At first, things were going great. Sherrilynne was crushing it, and the client seemed to be thrilled with her work. But then, disaster struck. The old client who had referred Sherrilynne to the new client reached out, wondering if they had been paid since they hadn't been receiving payment for their own services. She decided to give her client the benefit of the doubt, but alarm bells were going off in her head and instinct pushed her to do some more digging. Sherrilynne soon found out that the new client had been consistently late with payments, always with some excuse or another. Eventually, the client stopped taking her calls and responding to her altogether. What a nightmare! But this didn't faze Sherrilynne. She decided to take matters into her own hands and took the new client to court, hoping to get the payment she was owed. However, it seems like it was never meant to be. The client filed for bankruptcy, and Sherrilynne was left with nothing to show for all her hard work and trouble in court. It was a bitter pill to swallow, but she knew that she had given it her all.   The story doesn't end there though. Listen to the full episode to know all the important details!   Morgan Friedman⁠ ⁠Sherrilynne's Linkedin⁠ ⁠Sherrilynne's Facebook⁠ ⁠Sherrilynne's Twitter⁠ ⁠Sherrilynne's Instagram

In this episode, Sherrilynne Starkie, Social Media Expert and Host of the 50 Women Over 50 podcast, is going to tell us a horror story no business owner would ever like to go through. It's an experience like no other, which involves talks about money, paperwork, and legalities. Sherrilynne has been in marketing and communications approaching 30 years of experience, and during this time, she established her own public relations agency at the dead center of the Irish Sea. She got a call from a tech guy looking to launch his own business. This figure had been introduced to Sherrilynne by a long-term and loyal client, and he was looking to launch a new telecommunications service. Sherrilynne was intrigued and took on the challenge, working with the new client on a monthly retainer for around 5–6 months. At first, things were going great. Sherrilynne was crushing it, and the client seemed to be thrilled with her work. But then, disaster struck. The old client who had referred Sherrilynne to the new client reached out, wondering if they had been paid since they hadn't been receiving payment for their own services. She decided to give her client the benefit of the doubt, but alarm bells were going off in her head and instinct pushed her to do some more digging. Sherrilynne soon found out that the new client had been consistently late with payments, always with some excuse or another. Eventually, the client stopped taking her calls and responding to her altogether. What a nightmare! But this didn't faze Sherrilynne. She decided to take matters into her own hands and took the new client to court, hoping to get the payment she was owed. However, it seems like it was never meant to be. The client filed for bankruptcy, and Sherrilynne was left with nothing to show for all her hard work and trouble in court. It was a bitter pill to swallow, but she knew that she had given it her all.   The story doesn't end there though. Listen to the full episode to know all the important details!   Morgan Friedman Sherrilynne's Linkedin Sherrilynne's Facebook Sherrilynne's Twitter Sherrilynne's Instagram

Sherrilynne Starkie has a special project that she is working on. She is the podcast host of 50 Women Over 50 which she uses to connect with women who are her peers and learn about their lives, loves, challenges and fears. Her goal is to share the learning and hopefully,  help women who might feel disconnected or isolated feel they are not alone. Sherrilynne's own story includes single motherhood and realizing she needed to make money to support her family and how that journey led her to where she is now although midlife has had its challenges career wise.  She realized that she had to find the courage and confidence to change her own life and no one else was going to do it for her.  Sherrilynne Starkie is an award winning digital communications consultant who has enjoyed an international career and is recognized as a social media pioneer and innovator. Her podcast, 50 Women Over 50 , is a passion project to create a community of wise women over 50. You can find the podcast on HERE or wherever you listen to podcasts.  To learn more about Sherrilynne's business endeavors and services, check out her WEBSITE.  *********************** Kim Benoy is a recently retired RN, wife and mother who has found a passion for inspiring other women using essential oils, blog, and podcast called Midlife with Courage. She is following her journey to be a light and lead others who are feeling stuck and even bored doing what is expected. She helps women over 40 find their courage, confidence and calm so they can live every moment! NOW AVAILABLE: Advertise your business on the Midlife with Courage podcast! Email Kim at midlifewithcourage@gmail.com with the word "Advertise" in the subject line for details. Website: www.midlifewithcourage.com Instagram: @midlife_with_courage Facebook: https://www.facebook.com/Midlifewithcourage LinkedIn profile: linkedin.com/in/kim-benoy-250754111

A slightly different format today as Sherrilynne describes her international career… and how it developed as the internet became a “thing”.  Agnes and Sherrilynne connected because of their podcaster lives.  Sherrilynne's podcast is a passion project… so interesting as she interviews 50 women over 50.  Some of her interviews are impactful… you may be adding her podcast to your playlist.  Between these two podcasters there is a lot of positive future forecasting. After drawing Sherrilynne out, Agnes throws her a curve ball by asking her some of the questions she asks her guests.  Agnes knows what those questions are as she has been interviewed by Sherrilynne! Don't think this synopsis analyses the podcast, there are lots of side tracks!! And you know that question Agnes always ask guests… what haven't we talked about that you want listeners to think about… SO worth the listen! Find Sherrilynne at:  https://sherrilynnestarkie.com/ View all Sherrilynne's links at:  https://boomwithabang.com/sherrilynne-starkie-interviews-50-women-over-50/  

Author Ann Douglas on the importance of female friendships in middle life and beyond. Sherrilynne Starkie and why she started the "50 Women Over 50" podcast. Take 5 With RBC looks at the considerations and financing for a plan to age in place.

In this video, we sit down with award-winning communications consultant Sherrilynne Starkie to discuss the latest trends in social media. A problem-solver and big-picture thinker, Sherrilynne has earned an international reputation as a social media innovator. She is a prolific blogger and podcaster, and her 50 Women Over 50 podcast seeks to explore the perspectives of women over 50, uncovering the lessons they have learned in life and the advice they have to offer. Watch here: https://youtu.be/7saXgDSrKPM Listen on top podcast platforms here: https://pod.link/thekajstudio Subscribe to us on YouTube for instant updates on live streams and new episodes. And do tell a few friends if you can! What are your thoughts and opinion on the topic we discussed in this episode? I'd love to hear from you. Got questions? Ping me on LinkedIn --- Send in a voice message: https://podcasters.spotify.com/pod/show/kajmasterclass/message

Michelle Nadon's company, mediaINTELLIGENCE.ca, links today's businesses with top talent through innovative talent acquisition and recruitment models, and cutting-edge career enrichment programs. She joins me today to share some tips for making a career shift in 2023. How much do you know about your Facebook friends? Amy Daughters began writing handwritten letters to an old camp friend Dana when she learned her son was sick with cancer, after his death the two women continued to correspond through the mail. This rich, meaningful experience led Amy to write handwritten letters to all 580 of her Facebook friends, and as it turns out, there were real, extraordinary individuals living very real lives behind each social media profile. Amy joins me to share the story. Anne Brodie is back with entertainment for 2023, and this week we take a look at A Man Called Otto starring everyone's favourite Hollywood actor, Tom Hanks, plus a look at Hold Me Tight, a psychological montage of a woman's moments, scattered across time and place and The Case Against Cosby with Canadian athlete and hero Andrea Constand, a towering figure in the #metoo movement. Women over 50 are having a moment and we're here for it at What She Said. Sherrilynne Starkie is an award-winning digital communications consultant with more than 20 years experience working with private and public sector clients in Canada, Britain and the USA. Her new podcast 50 Women Over 50 is a passion project in which she is interviewing women past their 50th birthday to learn how they see the world, what lessons they've learned and what advice they have for us all. Aly Pain kicks off the first of 12 interviews this year about the parent/teen relationship and this week we look at a hot-button issue for many parents, how to best support and motivate teenagers who are struggling academically. It's natural for parents and guardians to want their teens to succeed in school, and grades can be an important measure of progress. But sometimes, despite our best efforts, teens may struggle with their grades. Aly jumps in with some advice. Finally, the last few weeks have seen some crazy changes with the advancement of artificial intelligence, specifically with ChatGPT. What does this mean for people who make a living in writing? Kate Wallace is a copywriter, scriptwriter and brand storytelling consultant. Her custom copy helps her clients capture the attention of target audiences and drive business impacts. A national award-winning journalist, Kate joins me to share her thoughts on the latest development in artificial intelligence and what it means for those with a career in writing. Social Links to Guests: Michelle Nadon Website: https://www.mediaintelligence.ca Twitter: https://twitter.com/m_intelligence Instagram: https://www.instagram.com/mediaintelligence.ca/ Facebook: https://www.facebook.com/mediaINTELLIGENCE.ca Amy Daughters Website: https://www.amydaughters.com Twitter: https://twitter.com/DaughtersAmy Instagram: https://www.instagram.com/smokinhotamys/ Facebook: https://www.facebook.com/amydaughtersauthor/ Anne Brodie Twitter: https://twitter.com/annebrodie Website: whatshesaidtalk.com Sherrilynne Starkie Website: https://sherrilynnestarkie.com/ Twitter: https://twitter.com/sherrilynne Instagram: https://www.instagram.com/sherrilynne7/ Facebook: https://www.facebook.com/sherrilynne.starkie/ LinkedIn: https://www.linkedin.com/in/sherrilynne/ TikTok: https://www.tiktok.com/@sherrilynne71 Aly Pain Website : https://www.alypain.com/ Twitter: https://twitter.com/AlyPain Instagram: https://www.instagram.com/alypain/ Facebook: https://www.facebook.com/AlyPainStraightTalkFierceLove/ TikTok: https://www.tiktok.com/@alypain?source=h5_m Kate Wallace Website: https://katewallace.ca/ Twitter: https://twitter.com/storybykate Instagram: https://www.instagram.com/story.by.kate/ Facebook: https://www.facebook.com/story.by.kate

It's a podcast about podcasting! - Join us as we go behind the scenes of podcast creation with former The Voice host and industry expert Sherrilynne Starkie. As a well-seasoned podcaster and social media specialist, Sherrilynne provides valuable insights on podcasting best practices, faux pas, and continuously evolving technologies. In a market full of opportunity, Sherilynne guides us in how to harness the powerful, economical, and easy-to-produce content engine that is podcasting.

Sherrilynne Starkie, Host of the 50 Women Over 50 Podcast, for women whose personal confidence is borne of experience. Interviews with 50 women to learn how they see the world: what lessons they´ve learned: what advice they have for all of us. Sherrilynne shares her what women need to know about life after 50! https://sherrilynnestarkie.com

“The TV character Ted Lasso is a wonderful example of high-functioning leadership, and how it creates success in two important dimensions,” explains Heather Marasse, Managing Partner, Trilogy Effect. “He's effective on the quantitative side in that he coaches his team to start winning games.  He's effective on the qualitative side too because everyone surrounding him becomes happier, emotionally healthier and more successful overall.” In this episode of the Being Human is Good For Business podcast Heather Marasse and host Sherrilynne Starkie discuss the popular TV show Ted Lasso, winner of the 2021 Primetime Emmy Award for Outstanding Comedy Series.  The show is an examination of humanity and holds many lessons for leaders. In this podcast you'll learn that: A great leader supports their team members' personal and professional growth by letting them take the lead, while also providing a soft place to land should things go wrong.   Good leaders prioritize their relationships with people and bring emotional integrity to their interactions. It's impossible to overstate the importance of both humility and vulnerability in great leadership. Developing both are the key in leading teams to achieve amazing things.Links to information and resources discussed in this show: Trilogy Effect's Free Guidebook:  Be Your Best As a Leader Using the EnneagramTed Lasso WikiHow to use the Enneagram to become a better leaderBrené Brown Interview with Jason Sudeikis & Brendan Hunt We invite you to subscribe to the Being Human Is Good for Business Podcast on iTunes, Amazon, Google Podcasts, iHeart Radio, and Spotify (links below) or wherever you get your podcasts. We'd really appreciate if rate us or leave a review because it helps others find our show. Apple Podcasts |Google Podcasts| I Heart Radio | Spotify| Amazon 

Learn from a top leader at one the world's biggest and best-known gaming companies, EA. Employee Enablement and Communications Sr. Director Alex Masters-Goessling joins host Sherrilynne Starkie and Trilogy Effect's Wendy Appel to talk about how EA benefited from coaching beyond the C-Suite into the extended leadership team.Wendy and the Trilogy Effect team have been working with EA leaders for several years having coached top executives across the organization. Now they are working with Alex to grow the internal capacity and capability for self-leadership at different levels of the organization. “I would say the one of the greatest tools that we've learned about, is the Enneagram,” explains Alex Masters-Goessling. “During the onset of the pandemic, knowing the Enneagram helped everyone as we transitioned to support millions of players stuck at home. It's led to a lot of positive self-realization and people have been really receptive.“The other great tool that we now use all the time is the ‘alignment tool.' It's changed the trajectory of our decision making and the philosophy of how we decide. It means we are a lot more agile and can get new things in motion quickly.” Trilogy Effect's Alignment Tool is designed to support strategic decision making. Wendy Appel explains, “A good analogy for alignment is to think of a flock of geese flying in formation. They are not in a single file behind the leader, but everyone is heading together in the same direction. Alignment speeds decisions because you are not deciding on every detail but just on the overall strategy or approach.” In this episode you will learn how leadership development outside of the executive suite benefits your organization by building stronger connections among the extended team, improving teamwork, and creating an environment for fast, smart decision making.More information about the tools and concepts discussed in this podcast: Trilogy Effect Leadership GuidebookEA's People -Centered Approach to BusinessHow to use the Enneagram to Become a Better LeaderAlignment and Why It MattersFacebook | LinkedIn | Twitter | InstagramWe invite you to subscribe to the Being Human Is Good for Business Podcast on iTunes, Amazon, Google Podcasts, iHeart Radio, and Spotify (links below) or wherever you get your podcasts. Please rate us and leave a review!Apple Podcasts |Google Podcasts | I Heart Radio | Spotify | Amazon

Today, Sherrilynne Starkie joins me to talk about social media marketing, PR, SEO, and more! She has worked in marketing and PR agencies for more than 20 years in Canada, Britain, and the USA. Connect with Sherrilynne below! -------- Website: https://sherrilynnestarkie.com/ LinkedIn: https://ca.linkedin.com/in/sherrilynne Facebook: https://www.facebook.com/SherrilynnePR/ Email: sherrilynne(a)sherrilynnestarkie.com Phone: (613) 400 3654 Connect with me -------- Website: https://carminemastropierro.com Twitter: https://twitter.com/CarmineMastrop1 LinkedIn: shorturl.at/bclw4 Facebook: shorturl.at/abgw9 Join my Facebook group: https://www.facebook.com/groups/copywritinghelp/ Email: carmine@thecopywritingfox.com Learn how to make thousands writing online: https://carminemastropierro.com/wisecopy-copywriting-course Get FREE copywriting courses: https://carminemastropierro.com/courses Get copywriting services: https://carminemastropierro.com/toronto-copywriting/ Get content writing services: https://carminemastropierro.com/toronto-content-writing/

Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.  In this members' only event, a dozen communicators came together in the lunchroom at CIRA.  They had a lively conversation which began with goal setting and included tools, analytics and some of the more nuanced aspects of measuring communications impact. Everyone around the table contributed to the wide ranging conversation.  Senior communicators Dyna Vynk and Tanya O'Callaghan each spoke at length. Dyna shared some insights from her recent work for the cannabis industry. Tanya explained the role  that measurement plays in agile marketing communications. Connect with Sherrilynne and IABC Ottawa. Leave a comment or question below and please rate the show on iTunes.  IABC Ottawa's The Voice Podcast is a proud member of the FIR Podcast Network.  It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski

Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC).   In this episode we learn how Banfield helped EDC integrate social media into its marketing communication with the Ocean Rodeo campaign.   Kelly explains how social media allowed EDC speak to their clients on a different level.  They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign and a smart social media strategy promoted to great effect.   Kelly also discusses industry awards and why she participates in IABC's awards programs locally, nationally and worldwide. She says, “I gain personal validation. I particularly like the IABC awards because they structure them around strategic planning.” The campaign won an Ottawa IABC Bronze Quill Award,  IABC Canada Silver Leaf Award of Excellence as well as the IABC Gold Quill Award of Excellence. Connect with Sherrilynne Starkie, Kelly Rusk, and IABC Ottawa.   Leave a comment or question below and please rate the show on iTunes!   IABC Ottawa's The Voice podcast is a proud member of the FIR Podcast Network.   It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski

Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC's marcoms vice president following her recent presentation to IABC Ottawa.  In this episode, we learn how BDC – Canada's only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand.   Annie walks us through the why, who, what and how of BDC's complete brand overhaul, which began in October 2015.   The nine-month rebrand process was rigorous and intensive, and involved the following key elements, among others:   A collection of all the brand assets and evidence of how the brand is demonstrated in the marketplace; Close to 200 hours of employee interviews across the country's various offices; and An industry analysis to understand how comparative organizations were conveying brand messages.   A number of key findings were identified, but among the most important was that BDC is the only bank exclusively devoted to entrepreneurs, a fact that is central to BDC's roots and identity.   Annie said, “A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there. The rebrand was a driver of cultural change.”

Host Sherrilynne Starkie volunteers as Professional Development Director, IABC Canada East Region and invited Priya Bates to attend a recent meeting to discuss member engagement and engagement strategies generally.  Priya is an award-winning professional communicator and president of Inner Strength Communication. Her practice focuses strategic internal communication, engagement, branding and transformational change. In her 20+ year career, Priya has led communication for organizations including Loblaw Companies Limited, HP Canada and Compaq Canada. Priya is an Accredited Business Communicator (ABC) and a Certified Communication Management Professional (CMP). In 2010, she was named an IABC Master Communicator (MC) and in 2016, she became an IABC Fellow. She was the driving force behind the IABC's global rebrand. In this edition of The Voice, we listen in on Priya's presentation where she explains her engagement process right from strategy development to evaluation. She said: “Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture. Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?” Listen Now! Join the conversation! Connect with Sherrilynne Starkie, Priya Bates,  IABC Ottawa and IABC. Leave a comment or question below and please rate the show on iTunes! IABC Ottawa's The Voice podcast is part of the FIR Podcast Network.  It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski.  

Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding, careers.  Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national bestsellers, including his most recent, One Brother Shy.  Along with Joseph Thornley, he founded Thornley Fallis in 1995.  Since 2006, Terry has juggled his life as a writer and as a communications agency leader (he also teaches, sits on a number of boards and enjoys living in Toronto with his wife and two sons).  Sounds busy right?  He handles it all with grace and aplomb.  And as he continues to write great novels, he continues to win industry awards. Terry has recently been awarded an IABC Canada Silver Leaf, a Toronto Ovation Award and an Ottawa Bronze Quill. In this edition of the IABC Ottawa's The Voice, Terry explains how he manages priorities and finds ways to blend his two paths, to the benefit of both.  Join the conversation! Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes!   IABC Ottawa's The Voice Podcast is part of the FIR Podcast Network. Find the One Brother Shy podcast here. This episode was produced by IABC volunteer Amanda Speroni.

Host Sherrilynne Starkie visited MARCOM 2017 in Ottawa a couple of weeks ago to capture some of the presentations and speak to presenters. MARCOM is Canada's only marketing and communications conference developed exclusively for the non-profit and public sectors and for several years IABC Ottawa has partnered with MARCOM to bring its professional development opportunities to our members and our community. Sherrilynne attended a full-day workshop: Connecting with the Changing Canadian Population presented by the team from Environics Analytics including Rupen Seoni, senior vice president and practice leader, Doug Norris, senior vice president and chief demographer, Nader Shureih, consultant and Tony Coulson, vice president corporate and public affairs at Environics Research. This workshop spotlighted Canada's new demographic portrait and its impact on marketing communications. It highlighted changing demographics, mindsets and values, and their implications for audience segmentation, channel selection and message customization. The opening keynote speaker, Ron Tite spoke about the battle for time and how to thrive in the expression economy. His energetic and amusing talk explained how marketers in the public and social profit sectors aren't competing for donations, budgets, or social change. They are competing for time. Often, marketers blame devices – mobile phones, tablets, and more. But it's not the thing. It's the stuff on the thing. Sherrilynne attended a roundtable discussion about the keys to success in marketing programs designed to change attitudes and behaviours. Jay Kassirer, president of Cullbridge and Jim Mintz, managing partner at the Centre of Excellence for Public Sector Marketing facilitated. It was a discussion of the common mistakes organizations make when trying to develop and implement a marketing strategy to change attitudes and behaviours. The session also introduced the resources provided by the Social Marketing Association of North America (SMANA). Her afternoon began with a session by the National Capital Heavy Construction Association's executive advisor Dale Harley and Ken McIntyre, president. Together they presented a case study on how managing relationships has transformed the National Capital Heavy Construction Association from a sleepy social club into a highly-regarded and effective powerhouse that punches well above its weight. Backstage, she got a chance to speak to Jeremy Harley, communications strategist for the Treasury Board of Canada and Alex Jasperse, senior communications advisor for Public Services and Procurement Canada. The presented a session on the modern public sector marketing toolkit. The practical session focused mapping and applying the essential tools for the modern public sector communicator. With a focus on low-cost and no-cost tools, the objective was to help identify opportunities to strengthen the current toolkit to increase the return on investment. Join the conversation!  Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes!

IABC Ottawa has a strong focus on professional development for our community, our members and our volunteers and our board members are some of our most dedicated volunteers. Catherine Fair, a business coach from Rhapsody Strategies, visited a recent board meeting for a short session on goal setting and collaboration, two key areas for the volunteer boards.  The Voice's host Sherrilynne Starkie was on hand and to capture the session. Join the conversation!  Connect with Sherrilynne Starkie on Twitter and LinkedIn and IABC Ottawa on Twitter. Leave a comment or question below, and please rate the show on iTunes! Connect with Catherine Fair of Rhapsody Strategies. This episode was produced by Amanda Speroni of Thornley Fallis Communications.

Join Sherrilynne Starkie in Dallas, Texas as she attends the IABC 2017 Leadership Institute!  Ginger D. Homan, Treasurer of IABC, presents ideas for the organizations' mission, vision, purpose and values statements. And, Sherrilynne catches up with Sara Taylor, regional chair of IABC Canada East, and Jennifer Wah, IABC Fellow and chair of IABC Canada West, to discuss the roles of regional boards and the volunteers that are the lifeblood of IABC. Join the conversation! Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes! Connect with Ginger Homan, Sara Taylor and Jennifer Wah on Twitter. This episode was produced by Amanda Speroni of Thornley Fallis Communications.

If Algonquin College is a small city, Cheryl Jensen is the Mayor. Past president of IABC Ottawa and host Sherrilynne Starkie sits down with Scott Anderson, Director of Marketing, Communications and External Relations and Cheryl Jensen, CEO of Algonquin College in an “Ask Me Anything” segment. At a recent IABC Ottawa senior communicators event, Sherrilynne led a round table discussion where Cheryl and Scott answered questions about the hot topics of CEOs on Twitter, the online presence of President Trump and how shrinking newsrooms are contributing to circumventing the media. Cheryl and Scott give insight on what inspires them and what they think about the Millennial workforce. Join the conversation! Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes! Connect with Cheryl Jensen and Scott Anderson on Twitter. This episode was produced by Amanda Speroni of Thornley Fallis Communications.

ONTRACK LIVE is a unique video presentation created by Intact Insurance to share with its employees its third-quarter financial results and priorities in its five geographic regions.  Host, Sherrilynne Starkie and Karin Basaraba and Jim Jackson from Intact Insurance discuss how they turned ONTRACK LIVE into a Gold Quill award-winning internal communication management. Kim Basaraba and Jim Jackson share with Sherrilynne Starkie their filming strategy, comedic breaks to staff inclusion and their experience winning a Gold Quill award.

Former president of IABC Ottawa and host Sherrilynne Starkie caught up with Caroline Kealey, principal of Ingenium Communications, to chat about Caroline's recent Gold Quill award at the IABC World Conference in New Orleans. Ingenium Communications is a boutique firm here in Ottawa, specializing in strategic communications, change management, and training. Caroline Kealey shares with Sherrilynne Starkie on how to build an award-winning communications plan, from the beginning to the end and where her communications career has brought her today. 

Blogging isn't new, yet it seems that brands have really only started to harness the influence of blogs in the last few years. If you are considering a blogger relations program, host Danny Starr discusses what you need to know about working with bloggers to tell your brand's story. If you have already engaged bloggers, the panel shares some tips on how to make sure you're getting the most bang for your buck. This week's panel includes Sherrilynne Starkie, VP of Content Marketing and Social Media at Thornley Fallis, and a blogger in her own right and Anna Epp, a professional photographer and blogger at Life Is Good At The Beach. You can learn more about Sherrilynne on her blog or on Twitter (@Sherrilynne) and Anna on her blog or on Twitter (@Beach_Mama).