Expert in You Podcast is for Entrepreneurs and Business Owners Who Want A Competitive Edge, To Be Seen As The Expert In Their Industry and Innovative and Cutting Edge Strategies That Will Work Across All Industries to Help Them Scale Their Business Like A Boss!
In this episode of the Expert In You Podcast, host Ann Carden discusses the strategies for growing a business and leveraging marketing to attract premium clients. She emphasizes the importance of creating visibility, credibility, and an effective marketing system to influence potential buyers and close high-quality sales. Ann also shares a quiz to help listeners identify any gaps in their marketing approach. Additionally, she gives a sneak peek into her new venture, the Expert in You Magazine, as a platform for showcasing her clients and further enhancing their expert positioning.Tune in for valuable insights on optimizing your marketing and sales approach to scale your business and attract premium clients.Key Moments: 03:10 Marketing should draw clients pre-sold, impactful.07:08 Effortless sales come with an effective marketing system.10:10 Book a call for business acceleration now.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, Ann Carden engages with Alan, founder of Next Level University, on the true essence of success. Discover the significance of striking a delicate balance between health, wealth, and love, and learn the practical steps to build a sustainable business, either brick and mortar or online.Alan debunks common myths about income and net worth and shares his unique perspective on personal fulfillment. From discussions about the impact of automation to the powerful teachings of personal development gurus, this episode is packed with invaluable lessons. If you aim to make a difference in the world while achieving personal success, tune in to this transformative episode and subscribe to the Expert In You Podcast for more expert strategies and insights.Key Moments: 03:58 Paid off $84K college debt in a year.07:51 Young person's personal growth journey and impact.10:23 35 but look 15, growing despite obstacles.15:43 Imagine improvement and growth, achieve amazing results.18:54 Access to information, fast pace creates challenges.19:46 Keeping up with The Rock; self-worth challenge.23:18 Misunderstanding revenue can lead to financial troubles.32:16 Career adaptability is crucial in evolving industries.34:33 Mid-twenties 1% earner, wealthy but unfulfilled.38:06 Appreciation for your impactful work and conversation.About Alan Lazaros: Born into a family that knew both prosperity and hardship, Alan Lazaros experienced life's unpredictable swings from an early age. Raised in the Massachusetts area, he enjoyed an upper-middle-class life until the age of 14, when his stepfather, who had been a consistent figure since Alan was 3, departed from the family. This sudden exit marked a drastic shift in the family's financial situation—his stepfather had thrived financially in the 90s and early 2000s, but upon leaving, he took with him the comfort and security of a steady income.With his sister moving out around the same time, Alan found himself in a stripped-down family unit, consisting of just his mother and himself. The shift was stark: he went from a life of relative comfort to one where qualifying for free lunch at school became a testament to their diminished resources. Those formative years of struggle and resilience would later sculpt Alan into a person with a deep understanding of life's volatility and the value of perseverance.How to connect with Alan Lazaros: Linkedin : https://www.linkedin.com/in/alanlazarosllcWebsite : https://www.nextleveluniverse.com/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, business growth consultant and coach, Ann Carden, shares valuable insights on how to escape the low 6 figure trap in your coaching or consulting business.Ann delves into the strategies and mindset shifts needed to move into a CEO role, reach the milestone of $1,000,000, and scale your business for greater freedom and growth. She discusses the importance of thinking bigger, attracting better clients, implementing effective marketing & sales processes, and leveraging automation and team-building to propel your business to new heights.Tune in to discover how to cultivate a thriving, high-end business and break free from the limitations of the low 6-figure range.Key Moments: 06:51 Enhance brand, attract premium clients, refine sales process.11:08 Selling high-end services through client collaboration.13:33 Scaling business requires aligned products and services.16:29 Leverage expertise, scale, and invite feedback.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, host Ann Carden explores the path to scaling your business to 7 figures and beyond while still loving your work and life.She outlines four key steps for achieving this, emphasizing the importance of a revenue model focused on working with high-caliber clients, elevating your positioning in the market, refining your sales process, and building a strong team to support your growth.Drawing from her own experiences of building and selling multiple businesses, Ann offers valuable insights on navigating the transition to higher levels of success.Tune in to gain practical strategies for making big moves in 2024 and beyond.Key Moments: 05:05 Capture maximum value, stand out, simplify business.08:11 Level up marketing, sales, team for success.13:27 Restructure sales, rev up revenue, increase visibility.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, host Ann Carden sits down with Colin Sanburg, the founder of FinElevate, a company dedicated to helping businesses enhance their financial strategies and maximize profitability.Colin shares insights into his hands-on approach to solving financial challenges and emphasizes the value of ongoing guidance and support for businesses. From success stories to actionable advice, this episode delves into realistic planning, the importance of human connection, and the mindset needed for business growth.If you're looking to elevate your finances and gain valuable business strategies, this episode is a must-listen. Stay tuned for an engaging conversation packed with expert advice and actionable tips!Key Moments: 06:29 Team size, client base growing; focus on profits.09:50 Innovative business strategies improve profitability and growth.15:38 Prioritize business on video production for success.18:20 CPAs lack insight to dissect business strategies.25:45 Framework for organizing work and planning.27:08 Overcoming obstacles in business, need for execution.31:07 Focus on success-minded clients, not pain-selling.About the Guest - Colin Sanburg is a multi-business owner and Founder of FinElevate. This MBA-led strategic accounting firm helps business owners use their numbers to make money rather than simply better categorizing their expenses. As CEO and owner of manufacturing, distribution, and service businesses, he developed a passion for demystifying small business finance and supporting fellow entrepreneurs in achieving their dreams.How to connect Colin: Website : http://www.finelevate.comAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, Ann Carden goes deep into the topic of resistance in business. With a focus on empowering coaches, consultants, and professionals to achieve greater impact and income, she discusses how entrepreneurs often misunderstand resistance as a sign of being on the wrong track.She emphasizes the importance of understanding that resistance is a natural part of the process when striving to achieve significant business growth. Ann provides insights on setting big goals, overcoming resistance, and the importance of embracing challenges to achieve breakthroughs.Tune in to gain valuable strategies for navigating resistance and achieving your business aspirations.Key Moments: 05:41 Alignment isn't always easy in big endeavors.09:04 Detailed game plan for achieving financial goals.10:03 Plan, execute, and overcome resistance in events.14:39 Get help from a coach for success.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, our host Ann Carden welcomes marketing expert Jan Carroza to discuss the evolving landscape of marketing, the power of personal branding, and leveraging online platforms for business success.Together, they delve into the shift in the publishing industry, the importance of content creation, and the impact of virtual presentations. Jan shares invaluable insights drawn from her 40 years of marketing experience, while Ann provides practical tips for growing your coaching or consulting business. Join us as we explore the intricacies of modern marketing and personal development to help you become an expert in your own right.Key Moments:06:33 Utilize multiple channels to increase reach.09:54 Authors need their own platform for book success.13:02 Create a transformational email course tied to the book.17:37 Utilize LinkedIn, network, and build relationships early.18:48 LinkedIn is essential for better reach.22:23 Practice improves confidence, but some nerves remain.30:44 Focus on smaller content for effective marketing.33:18 Test and measure regularly for greater ROI.37:23 Maximize your LinkedIn search using connections.38:31 ChatGPT facilitates advanced information retrieval for research.42:03 Elevate your business with ultra high-end clients.About the Guest - Jan Carroza has spent over 40 years in the marketing space, starting with traditional methods like television advertising, radio, and newspapers before transitioning to online marketing in the early 2000s. Based on her experience, she wrote a book titled Author of “Rockin' ROI: How to Bootstrap Ecommerce with Performance-Based Marketing.” She also hosts a podcast and writes a newsletter on topics related to growing business, improving marketing, and maximizing returns. Her focus is on finding ways to improve awareness, credibility, and revenues without spending money, with a recent article on "30 ways to leverage other people's platforms."How to connect Jan Carroza: Website: https://dmcenter.com/LinkedIn: https://www.linkedin.com/in/jancarroza/Free resources from Janhttps://drive.google.com/drive/folders/1u2bp71SDSMK2nedi28-krJNQBkAkB4p6About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of Expert In You podcast, Ann is joined by special guest Melissa Ann DeSerio, as they delve into the intricacies of maintaining a strong and healthy marriage amidst the challenges of entrepreneurship and business ownership.Melissa shares valuable insights inspired by her 99-year-old grandmother and her own experiences, emphasizing the importance of clear communication, prayer, and faith in nurturing successful marriages. The conversation revolves around the power of self-reflection, humility, and seeking spiritual guidance to navigate relationship difficulties.Throughout the episode, Ann and Melissa offer tangible advice for couples, encouraging listeners to embrace each day as a gift and strive for excellence in their relationships. So, grab your earphones and prepare for an enriching discussion on love, faith, and the journey to a thriving marriage.Key Moments: 06:43 Couples need to communicate for successful relationships.09:08 Grandmother's key to lasting marriage: communication, prayer.11:43 Struggles and lessons learned from divorce.18:56 Invite the Holy Spirit to guide you.21:37 Pray for spouse for 30 days, share results.26:12 Individual coaching program to heal and grow.28:57 Contact to reserve a spot in mentorship.31:57 Entrepreneurial expert accelerator for high-caliber clients.About The Guest: Melissa Ann DeSerio's life story is one of overcoming adversity and finding strength and guidance through the love and support of “earth angels.” Growing up with divorced parents, Melissa struggled with relationships, but learned to appreciate the new people God brought into her life. With the help of stepparents and mentors, Melissa was able to shift her mindset from victim to victorious. This experience inspired her to help others learn how to have healthy relationships and communication skills. Melissa's passion for teaching others stems from her own journey and the belief that God brings angels into our lives to help us grow.How to connect Melissa Ann DeSerio: https://www.linkedin.com/in/melissa-ann-deserio-9a3051139/https://www.instagram.com/melissa_ann_deserio/?hl=enhttps://twitter.com/deseriomds?lang=enAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, our host Ann Carden is joined by the brilliant Lea Woodford, a successful expert in the luxury space. Together, they dive deep into the world of personal branding, marketing strategies, and the power of building a strong, credible brand.Lea shares her expertise in using magazines as a branding and lead generation tool and emphasizes the importance of maintaining a consistent message to build trust and credibility. Join us as we uncover the keys to effective branding, the impact of personal struggles on entrepreneurship, and the mindset needed to unlock opportunities.Don't miss the valuable free giveaways and insights to elevate your business. Tune in now and take your branding and marketing strategies to the next level!Key Moments: 03:54 Struggle leads to discovery and opportunities emerge.06:15 Marketing requires a strong brand and offers.10:24 Elevate brand, stand out, play bigger game.12:39 Consistency is key for building a brand.17:53 Transitioning to entrepreneurship requires a new skill set.20:51 Rare skin cancer at 49; battle with despair.24:18 Successful woman empowering others and starting new venture.25:57 Striving to meet sponsor's video quality level.29:47 The importance of branding and target demographics.32:01 Attract the audience, provide content, and be vetted.About the Guest: Lea Woodford is the Chief Executive Officer and founder of the SmartFem Media Group, a full-service digital marketing, and advertising company. Lea Woodford is a powerhouse in the luxury brand industry, known for her work in building and monetizing power brands. With her magazine and a roster of celebrity clients, she is a force to be reckoned with. Lea is set to feature Robert Kiyosaki on her next magazine cover, showcasing her influence and reach in the business world. Keep an eye on Lea Woodford, as she is set to continue making waves in the luxury brand industry.How to Connect with Lea Woodford: Website ; https://smartfemmediagroup.com/Linkedin - https://www.linkedin.com/in/leawoodford/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, Ann is joined by guest Kelli Risse to explore the transformative power of mindset work on personal and professional success. Ann and Kelli dive into the impact of weight loss on energy and confidence, the importance of aligning personal values with financial goals, and the need for continuous mindset updates as individuals progress to new levels.Throughout the episode, they emphasize the significance of addressing subconscious barriers, navigating the fear of success, and maintaining emotional balance for business and personal growth.Stay tuned as Ann and Kelli share strategies to overcome self-sabotage, clear mental clutter, and step into the next level of success.Key Moments: 04:16 Align your unconscious and conscious mind, find clarity.06:51 Insight and expertise are key for success.10:41 Overcoming fear of success in business.15:27 Replace anger with fear, neutrality leads forward.24:51 Technique to align values for abundance mindset.26:45 Empowering people through sharing and overcoming stories.29:33 Stress causing a negative impact on others.About the Guest -Kelli Risse is a transformational coach who helps individuals align their unconscious and conscious minds to live authentically and with purpose. Through her work, she helps people find clarity, focus, and follow-through, allowing them to silence the inner noise and step into their greatness. Kelli's approach empowers her clients to overcome the barriers holding them back and take their lives to the next level. With her guidance, many have found the freedom and confidence to pursue their dreams and achieve their goals.How to connect with Kelli:LinkedIn: https://www.linkedin.com/in/kellirisse/Website: https://riseupandlivewellness.com/Podcast: https://www.youtube.com/playlist?list=PLhoAW_0uPMBQj4qx9pJdyUse9aRc9fbsBAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden shares valuable insights on avoiding common content mistakes in growing your coaching and consulting business online. She emphasizes the importance of creating content that converts into sales and highlights five key mistakes to avoid. From focusing on attracting buyers rather than solely engagers to the significance of consistency and educating your audience about your services, Ann provides actionable strategies to leverage content effectively.Additionally, she stresses the significance of making offers and showcasing results through social proof to bolster trust and attract the right clients. Listeners are encouraged to reevaluate their content strategies and realign wherever it's needed to grow their online sales.Key Moments: [05:54] Creating content solely for engagers.[06:49] Consistency and dependability are crucial for success.[08:13] Maximizing sales opportunities online.[10:27] Make offers to drive business interactions effectively.[15:21] Content mistakes, limited spaces, and a high-level, small room.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden shares valuable insights and strategies for coaches, consultants, and professional service providers looking to maximize their business potential using LinkedIn.Key takeaways from the episode include defining LinkedIn goals, optimizing profiles to attract the right audience, building strategic networks, and developing a powerful content strategy to nurture relationships and attract high-value clients.Ann emphasizes the need for a customized approach to LinkedIn strategies, pointing out that attention is the new gold, and provides valuable advice on elevating brands and building influence.Overall, this episode offers essential guidance for leveraging LinkedIn to achieve business success in the coaching and consulting industry.Key Moments: 05:43 LinkedIn is a top search engine tool.08:35 Tailored LinkedIn strategy for effective business outreach.09:44 Optimize your profile to attract more views.13:11 Target your audience, leverage LinkedIn's capabilities.16:21 Connect with the right people on LinkedIn.22:08 LinkedIn strategy: setting goals, optimizing profile, outreach.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Chaz Horn, a consultant and client acquisition expert, to share valuable insights on maximizing the potential of LinkedIn for lead generation and client acquisition.Chaz emphasizes the importance of not limiting oneself to a single platform like LinkedIn and advocates for connecting with people and transitioning them off the platform into meaningful conversations and email lists.The discussion delves into the effective use of CRM systems, the concept of psychographics over demographics for target audience engagement, and the utilization of audio events, live streams, and content repurposing for enhanced audience reach and engagement.He also shares key factors that may hinder business growth, offering a 20-minute assessment to pinpoint these issues. Ann Carden emphasizes the significance of paid advertising and brand building, while Chaz delves into reframing mindset shifts in sales communication.The conversation concludes with the encouragement to take action, drive people to opt-in email lists and LinkedIn profiles during audio events for marketing purposes, and the value of providing free content while expecting payment for additional services.Throughout the episode, Chaz Horn's expertise in sales, marketing, and client acquisition shines through, offering invaluable knowledge and strategies to the audience.Key Moments: 05:45 Marketing speaks to target audience; sales converts.06:36 Utilized LinkedIn to strengthen sales outreach effectively.10:37 Focus on psychographics, not demographics, for success.13:57 LinkedIn strategy, driving people to actionable goals.17:57 "I qualify people and eliminate non-buyers."23:30 Engage, don't hide, for more visibility.27:26 Align sales and marketing for predictable growth.29:55 Transformation from despair to faith through action.32:08 Negative frame ties us to our past.35:25 Manage emotions to avoid uglier outcomes later.About the Guest : Chaz Horn is a consultant and coach in the business world. His focus is on helping b-to-b businesses differentiate themselves in the market. He believes in the importance of being authentic and true to oneself, rather than trying to imitate others. With a background in the business world, Chaz brings expertise and experience to his work, helping his clients avoid burnout and failure. He works with consultants who have been in the business for a longer time and have a depth of knowledge to share with their clients. Chaz's approach sets him apart from other coaches in the market, making him a valuable resource for b-to-b businesses looking to succeed.How to connect Chaz Horn: Website : https://www.b2bclientsnow.com/Linkedin: https://www.linkedin.com/in/chaz-hornAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert in You Podcast, host Ann Carden shares her expertise on running profitable coaching and consulting events.Ann breaks down the "Event Blueprint" into six essential steps, offering valuable insights and strategies aimed at helping coaches, consultants, and professional service providers succeed in their businesses.From curating the right audience to delivering impactful value and moving attendees towards making high-end purchases, Ann provides a comprehensive guide for those looking to scale their business and attract high-paying clients. With her proven strategies, Ann empowers listeners to elevate their events and achieve lucrative outcomes.Tune in to gain valuable knowledge and actionable steps towards hosting successful and impactful coaching and consulting events.Key Moments: 03:24 Curate events for targeted audience and sales.07:37 Calculate sales needed to reach desired earnings.11:42 Events are curated to keep energy high.13:37 Serve, give, build trust, and credibility. Virtual events.19:09 Real-time feedback helps improve events, boost profits.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden is joined by guest Trish Carr, a renowned speaker trainer and founder of Women's Prosperity Network. Trish shares her expertise in building a successful speaking business and highlights the importance of having a clear speaking strategy.She emphasizes the need to keep the audience focused, engage and entertain them, and be true to oneself as a speaker.She also provides valuable tips on how to connect with the audience and effectively sell through speaking.Overall, this episode offers valuable insights and practical advice for anyone interested in building a lucrative speaking business.Key Moments : 03:45 Sisters share rare, amazing bond at Women's Prosperity Network.05:39 "Remembering my first time at a call center."09:28 Take your talents and monetize them.11:03 Brilliant, down-to-earth man values communication skills.15:44 Package needed work, new program sold gold package.18:49 Sprinter surprises with impressive 3.5 mile run.20:52 Overcoming self-doubt to connect with audiences.About the Guest: Trish is on a mission to show business owners and entrepreneurs how to create messaging magic without being ‘salesy.' Best-selling author, international speaker, acclaimed sales expert Trish combines proven communication strategies with behavioral science resulting in a formula that gets past pitfalls associated with selling. Co-founder of Women's Prosperity Network, a global community of impact-driven entrepreneurs.How to connect Trish Carr: Website: https://womensprosperitynetwork.com/LinkedIn: https://www.linkedin.com/in/trishcarr/Resources Mentioned: Get The Speaker's PROFITIZER here - https://speakingforfunandprofit.com/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden discusses the essential marketing and sales components for success in the coaching and consulting industry. As a seasoned business growth strategist and coach, she dives into the importance of having a strong marketing strategy and how it impacts generating leads, attracting high-quality clients, and closing sales.Ann highlights three key areas for common breakdowns in the business: lead generation, lead quality, and closing sales. She emphasizes the need to balance active revenue generation and long-term brand-building efforts. She stresses the significance of consistently creating valuable content, establishing oneself as an expert, and nurturing relationships with potential clients. Ann also acknowledges the misconception that only focusing on immediate buyers leads to sustainable success. She advises coaches and consultants to pay attention to the long-term marketing game, which involves building a standout brand and nurturing a vast majority of the market that may not be ready to buy immediately. Furthermore, she encourages business owners to make quick buying decisions themselves, as this mindset attracts similar buyers who are decisive and committed to investing in their growth. She invites listeners to book a call with her for further assistance in their marketing and sales endeavors and offers free training on getting ultra-premium dream clients. The episode wraps up with Ann's inspiring message to seize the big opportunities in the coaching and consulting industry and lead themselves to success.Key Moments : 03:36 Merge marketing and sales to filter leads.05:54 Get help with sales process and marketing.07:55 Building a powerful brand for future success.12:49 Fast decisions and marketing skills guarantee success.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden interviews Jen DeVore Richter, an outsourced CMO, marketing consultant, speaker, author, magazine publisher, and YouTuber. Jen shares her experience working at NASA's Kennedy Space Center as the head of paid advertising and in-park marketing, highlighting the importance of marketing even for well-known brands. She discusses her journey of creating magazine funnels, which merge traditional print publishing with modern online sales processes.Magazine funnels can be used to build email lists, enhance other marketing efforts, sell advertising, promote products and services, and build authority in an industry. She emphasizes the unique benefits of magazines over books, such as the ability to embed links and videos, change content dynamically, and monetize through advertising.Jen also offers insights for aspiring magazine publishers, including the importance of mindset, strategy, systems, team building, and measurement. She concludes by mentioning her newly released book titled "Outsource Your Marketing," which provides a step-by-step process for effectively outsourcing marketing efforts.Key Moments: 02:15 NASA job: advertising for Kennedy Space Center.04:03 Print marketing still holds significant value.09:11 Dan's influence, ClickFunnels merge, email service venture11:18 Opportunity for conference speakers and writers.16:45 Books offer stability and relationship building opportunities.19:07 Magazine as media for coaches, consultants, authors24:04 Outsource marketing to solve common problems.About the Guest : Jen DeVore Richter is a seasoned professional who has excelled in the challenging world of advertising at none other than NASA, specifically at the renowned Kennedy Space Center. As one of the top 5 tourist attractions in Florida, Kennedy Space Center faced tough competition from other popular destinations like Disney World, Universal Studios, and SeaWorld. However, it was her expertise in paid advertising that played a crucial role in drawing visitors to this extraordinary scientific hub. Jen understood that even NASA couldn't rely solely on its reputation and had to proactively engage with potential visitors. Her dedication and strategic thinking ensured that Kennedy Space Center remained a top destination for tourists from around the world.How to connect with Jen DeVore Richter: Website : www.jendevore.rocksYoutube : https://www.youtube.com/c/jendevorerichterInstagram : https://www.instagram.com/jendevorerichter/Linkedin : https://www.linkedin.com/in/jenrdevore/Facebook Group : https://www.facebook.com/groups/instantmediamogul/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Sherrilynne Starkie, a seasoned professional in the digital marketing and PR industry. With almost three decades of experience, Sherrilynne shares her inspiring backstory of turning her life around as a young single mother and breaking into the field during a recession.Throughout the episode, Sherrilynne emphasizes the importance of adapting to the ever-changing landscape of social media and digital marketing. She discusses the volatility of platforms like Twitter and advises businesses to establish a presence on multiple platforms to mitigate risk. Sherrilynne also highlights the growing popularity of LinkedIn among journalists and the need for businesses to leverage it for media relationships. The conversation then shifts to the rise of TikTok as an effective platform for reaching youth audiences. Sherrilynne provides insights into TikTok's advertising capabilities and suggests that businesses take a different storytelling approach when creating content for this platform. Despite concerns about its Chinese heritage, she believes TikTok is here to stay, especially among audiences under 40. The episode concludes with Sherrilynne promoting her podcast, "Women over 50," where she addresses issues of ageism in the communications profession and interviews self-employed women who have taken control of their careers and wealth.Overall, Ann and Sherrilynne provide valuable insights and advice for navigating the digital marketing landscape and harnessing its potential for business growth.Key Moments: [00:03:56] Seeking career change, found perfect fit in PR.[00:07:05] Wide-ranging career: various clients and sectors, now independent.[00:09:28] Gender dynamics impact communication professionals' careers.[00:15:33] Early days, content changes everything, be cautious.[00:16:26] Allocate budget wisely on Twitter due to volatility.[00:20:35] Drastic change in platform control, uncertain future.[00:24:42] Consider integrating TikTok for successful marketing.[00:27:37] Own content, build expertise, fuel social media.About the Guest: Sherrilynne Starkie had a challenging start to her adult life. At the age of 20, she found herself in a marriage that didn't work out, and by the time she was 23, she was a single mother of two young children. Struggling to make ends meet, Sherrilynne resided in a small apartment above a bar in downtown Ottawa. Despite the difficult circumstances, she persevered and worked part-time in retail, trying her best to provide for her family. Sherrilynne experienced firsthand the hardships and obstacles life can throw at an individual, which shaped her resilience and determination.How to connect with Sherrilynne Starkie: Website : https://sherrilynnestarkie.com/LinkedIn - https://www.linkedin.com/in/sherrilynne/Twitter : https://twitter.com/sherrilynneFacebook - https://www.facebook.com/SherrilynnePR/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Marcia Riner, a seasoned business owner and coach, to discuss strategies for overcoming overwhelm and maximizing growth in a business. The episode begins with a reminder that running a business doesn't have to be overwhelming, and the speakers draw from their own experiences as business owners who have successfully sold businesses and operated in dynamic environments. The conversation centers around the common issue of business owners being too involved in day-to-day operations and not thinking strategically. They emphasize the importance of having a support staff to free up the owner's time and energy. The episode also emphasizes the importance of evaluating employees' value and impact on the company. As businesses grow and change, adjustments may need to be made to roles or employee status. The speakers also caution against wasteful spending on unnecessary expenses that don't align with the current direction of the business. The guest and host share personal experiences, including the speaker's own journey during the 2008 recession, where they successfully expanded and opened new businesses while still managing existing ones. They highlight the benefits of having a well-functioning business that allows them to focus on new ventures. Key Moments : [00:06:16] Building a business requires different skills.[00:08:23] Small business owners should focus on growth.[00:10:43] Parent's business inspired innovation, missed million-dollar offer.[00:13:45] Opportunity for retirement fund in businesses.[00:18:24] Managed multiple businesses, reaped financial success.[00:21:47] Beware of coaches who acquire businesses for free.[00:26:04] Foundational strategies often overlooked in business.[00:27:37] CPAs and professionals are hard to find. Financials affect profitability. Ask 3 questions about expenses.[00:32:32] Employees can be an asset or liability. Assess constantly.[00:35:18] Loyalty often leads to business downfall.[00:38:48] Business owners' biggest concern: fear and uncertainty.[00:41:17] Marketing and sales can fix business fast.About the guest: Marcia Riner is an experienced business owner and entrepreneur who understands the challenges of running and selling businesses. Having worked in various environments with different ideas, she knows that it doesn't have to be a daunting task. Marcia believes that one of the biggest issues faced by smaller companies is owners being too involved in the daily operations, acting as technicians rather than strategic thinkers. Inspired by the concepts presented in the book "E Myth," Marcia encourages business owners to step back and view themselves as leaders, regardless of their company's size.How to connect Marcia: Website : https://www.infiniteprofitconsulting.com/Linkedin : https://www.linkedin.com/in/marciariner/Facebook : https://www.facebook.com/MarciaRiner/Twitter: https://twitter.com/MarciaRinerAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Angela Gennari, the owner of Titan Global Enterprises. This company specializes in providing personnel for large venues, events, hospitality, and hotels in the security industry. Angela shares insights into her company and the challenges she has faced as a woman in a predominantly male-dominated field.She discusses the structure of her event teams, including bank, food service, guest services, and facilities, and the importance of creating a sense of pride for her employees. Angela reflects on the gender disparity in the hospitality industry, where women make up the majority of the workforce but are underrepresented in middle management and executive levels.She also talks about her journey in establishing her credibility and proving her expertise in a field dominated by military and law enforcement backgrounds. Angela shares her experiences of having to bring male colleagues with her to be taken seriously and the sacrifices she has had to make to prioritize her business over social pressures.Additionally, she touches on the challenges of finding work-life balance as a single parent running a corporation and the pressure women face to be involved in various activities. Angela emphasizes the importance of finding balance and not letting the business consume one's life.Key Moments: [00:02:48] Personnel for events, hospitality, hotels, specialized security.[00:04:55] Frustrating event management, limited staffing options. Inconsistent, unpredictable.[00:08:36] Company named Titan, representing industry titans.[00:12:35] Security license, non-military owner overcomes challenges.[00:16:11] Mother's tenacity, work ethic shaped my independence.[00:18:51] Women must step up and play bigger in business, taking advantage of the opportunities to build wealth and change lives.[00:23:13] Balancing business, family, and social commitments.[00:24:39] Prioritize: hair over nails, sacrifice for validation.[00:31:04] Entrepreneur needs to assert herself professionally.About the guest : Angela Gennari is the founder and CEO of Titan Global Enterprises, a successful security and event staffing company. Despite the odds of failure for start-ups, Angela's business has thrived for over 8 years, marking a significant achievement. Angela takes pride in achieving such milestones and considers them major accomplishments for her company. Notably, Titan Global Enterprises not only survived the challenges brought about by the pandemic but also managed to thrive in an industry heavily impacted by the crisis. Angela's determination, leadership, and strategic decision-making abilities have played a significant role in the company's success. Her commitment to providing top-notch security and event staffing services sets Titan Global Enterprises apart from its competitors. Despite the odds stacked against start-ups, Angela Gennari continues to lead her company towards growth, demonstrating resilience and adaptability in an ever-changing business landscape.How to connect Angela : Website: https://titanglobalenterprises.com/Facebook: https://www.facebook.com/titanglobalinc/Twitter: https://twitter.com/titaneventsincInstagram : https://www.instagram.com/titan_global_events/LinkedIn: https://www.linkedin.com/company/titanglobalenterprisesinc/Resource mentioned : https://www.youtube.com/watch?v=vq5kmwTNKdcAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden invites guest Marianne Daugherty to discuss the importance of understanding and managing our emotions, specifically fear, in order to thrive as entrepreneurs.Marianne emphasizes that suppressing emotions can lead to a heavier emotional burden and dysregulation. She introduces quick and easy exercises to rewire the nervous system, highlighting the significance of being consistently aware of our body and experiences. Marianne also incorporates polyvagal theory into her coaching and therapy sessions, recognizing the impact of our nervous systems on behavior.She stresses the need for entrepreneurs to have systems and processes in place to avoid constant stress and overwhelm. The discussion delves into the complexities of the nervous system, the influence of traumatic experiences on self-beliefs, and the connection between mindset and entrepreneurial success.Overall, the episode provides valuable insights and practical tools for entrepreneurs to navigate their emotions and grow personally and professionally.Key Moments: [00:03:22] Research-led coaching helps entrepreneurs optimize energy.[00:04:38] Nervousness and doubt plague entrepreneurs, but it's necessary for growth.[00:10:00] Believe, reframing, frustrations, perceptions, trauma, nervous system.[00:11:41] I am safe and everything's working out.[00:17:15] Being reactive can lead to overwhelming collapse.[00:18:15] Self compassion is a skill in your life.[00:24:15] Fascinating entrepreneur with fitness industry experience.[00:24:44] Listen, learn, and manage fear and food.[00:30:00] Neurological issue hampers entrepreneurs' problem-solving ability.[00:32:27] Somatic exercises; slow down, neuro cross exercise.[00:36:28] Subtle shifts create big changes over time.About the guest : Marianne Daugherty is a highly experienced therapist with over 30 years of experience. She has witnessed the significant advancements made in understanding the connection between our inner worlds, relationships, and how we navigate the world. Specializing in trauma therapy, Marianne has observed the evolving approach to healing trauma. While previously centered around mindset work, it is now recognized that 95% of our behavior and interactions are unconscious and deeply intertwined with our nervous systems. Marianne emphasizes the importance of considering more than just our thoughts when seeking personal growth and transformation.How to connect with Marianne: Website : https://mldcoaching.co/LinkedIn - https://www.linkedin.com/in/mldcoachingandconsulting/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Erin Marcus, who shares their fascinating journey from owning a successful franchise in the senior services market to becoming a coach and business owner. Erin reflects on her previous job, where she worked as a middleman in the insurance industry and her decision to leave due to feeling bored and no longer learning.She then bought a franchise in the senior services market, focusing on helping families with aging parents through the downsizing process. Erin's business quickly flourished and ranked top 10 out of 200 offices.However, realizing her passion for teaching and sharing knowledge, she transitioned into the coaching business, starting Conquer Your Business. Erin emphasizes the importance of a success mindset, taking massive action, and the need to be specific about goals and beliefs. She encourages self-reflection and bravely challenging oneself. Despite initial struggles with impostor syndrome, Erin's dedication and continuous evolution have led her to the current success. Listeners are inspired to examine their own mindset and beliefs to achieve their goals.Key Moments : [00:02:21] Creating insurance relationships, teaching advisers to sell.[00:06:37] Bought franchise, succeeded in senior services market.[00:10:07] Used goods devaluation impacts business model. Socioeconomic problem, logistical nightmare.[00:10:50] Juggling coaching business while moving clients' marketing.[00:16:50] Keeping success and wealth private, unlike now.[00:20:15] Taking action is essential for success.[00:23:34] Entrepreneurs struggle with staying focused for success.[00:26:32] Multitasking causes frustration and chaos for entrepreneurs.[00:28:02] Started in 2019, 3rd iteration of business. Added success mindset to help entrepreneurs.[00:31:09] Managing expectations, selecting clients, avoiding mistakes.[00:33:50] Specific goals, self-reflection, and taking massive action.About the Guest : Erin Marcus is the founder and CEO of Conquer Your Business. A skilled professional with extensive experience in creating national and regional relationships within the insurance industry. Her role as a middleman involved establishing connections between insurance sellers and industry leaders such as MetLife, Jan Wirth, and Jan Hancocks. However, her job went beyond simply putting deals together. Erin excelled in working closely with advisors to teach them effective strategies for selling long-term care insurance. Despite the challenge of promoting a product that advisors disliked and clients avoided discussing, Erin made a living by imparting her knowledge and expertise in marketing and sales to help others succeed in this specialized field.How to connect Erin Marcus : Website : https://conqueryourbusiness.comInstagram : https://www.instagram.com/erinmarcusconqueryourbusiness/LinkedIn - https://www.linkedin.com/in/erinmarcusconqueryourbusiness/Facebook - https://www.facebook.com/ErinMarcusConquerYourBusinessAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of Expert In You Podcast, host Ann Carden discusses strategies to help coaches, consultants, and professional service providers boost their revenue and become high-end experts. She emphasizes the importance of stepping into one's full potential and not leaving money on the table. Ann shares her experience of helping agency owners add strategic advisory services to their offerings, enabling them to work at a higher level and command higher fees.She presents real-life examples of clients who have successfully transitioned from offering only done-for-you services to becoming consultants and strategic advisers, resulting in significant revenue increases.Ann advises listeners to appreciate their knowledge, experience, and expertise and instead recognize the opportunity for high-profit margins in providing strategic advice and ongoing support to clients. By doing so, they can differentiate themselves from competitors and establish themselves as trusted partners for their clients' success.Key Moments: [00:03:38] Additional revenue from multiple deals, high-profit income stream, potential transition to consultant/strategic adviser. Expertise and experience bring real value.[00:06:38] Partnering and offering support equals big money. Take advantage of opportunities.[00:09:40] Years of learning undervalued; elevate expertise.[00:14:21] Don't undervalue what you know, get better.[00:18:34] Don't undervalue yourself, charge for value.[00:20:20] Maximize value. Demand payment. Don't miss out.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this Expert In You Podcast episode, host Ann Carden welcomes guest Mike Capuzzi. They discuss the power of being your ghostwriter and the benefits of writing a book. Mike encourages clients to consider writing their own books, as no one knows their topic better than themselves. He believes that even non-expert writers can effectively write a book with coaching.Creating a book can have branding benefits and generate ideas for naming. Mike emphasizes the importance of focus and specificity in a successful nonfiction book, suggesting that publishing three shorter books may be more effective. He also stresses that writing the book is just the beginning, and promoting and marketing it is crucial.Mike shares his own challenges in writing and editing his book and advises against doing it alone unless someone else provides the content. Ultimately, the goal is to rise to the top in your field, influence your market, and make a more lucrative income.About the Guest: Mike Capuzzi developed a deep love for books from a young age thanks to his maternal grandmother who had a vast library in her house. Growing up in Pennsylvania, Mike would often visit his grandmother and was enthralled by the collection of fictional books she possessed. Even as a young elementary school student, he would bring adult-level books to read during quiet reading time. This early passion for reading has stayed with Mike throughout his life, and he continues to indulge in books to this day.How to connect Mike: Listener gift link: https://MikeCapuzzi.com/giftsRead The 100-Page Book online: https://100PageBook.com/flipRead the The Magic of Shooks: https://bitesizedbooks.com/authorsWeb sites: https://MikeCapuzzi.com and https://BiteSizedBooks.comPodcast: https://TheAuthorFactor.comAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the "Expert In You" podcast, host Ann Carden addresses the common challenge of time management for coaches, consultants, and professional service providers. She provides four key strategies to help listeners gain control over their time and grow their businesses more effectively.The first strategy is to assess the complexity of one's business. Ann emphasizes the importance of streamlining and simplifying operations to focus on the activities that generate the most revenue. This involves identifying and eliminating unnecessary tasks or offerings.Next, Ann highlights the need for individuals to take control of their schedules. She advises setting aside dedicated focus time to prioritize business growth activities and eliminate distractions that hinder productivity.The third strategy involves adopting a CEO mindset. Ann encourages listeners to delegate non-essential tasks and bring in help, as trying to do everything alone can limit business growth potential.Lastly, Ann addresses the issue of cash flow and profitability. She advises examining the business model and making adjustments to ensure consistent cash flow and the ability to hire the necessary support.This episode provides practical tips and insights for coaches, consultants, and professional service providers seeking to maximize their time and build successful businesses.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In Episode 155 of the Expert In You Podcast, host Ann Carden welcomes guest April Moss to discuss key topic - Learning From Mistakes. Throughout the episode, they emphasize the importance of learning from mistakes, being honest about what went wrong, and understanding oneself. They discuss the significance of having a disciplined life and adjusting one's routine based on whether they are a morning or evening person. April highlights the challenges of staying disciplined in today's fast-paced, distraction-filled world. She shares her experience of working in different roles and industries, emphasizing the importance of applying core skills to any job or industry for success.They discuss the role of emotional intelligence and strength finders in professional development, stressing the value of understanding and utilizing personal strengths. The conversation also touches upon the importance of active listening, building strong relationships, and prioritizing what matters to people. April encourages lifelong learning and self-awareness, including knowing one's sleep needs. Lastly, they discuss the opportunities and challenges of entrepreneurship, the importance of quick decision-making, and the benefits of incorporating exercise and retreats into one's routine. This episode provides valuable insights and practical advice for personal and professional growth.About the guest: April Moss is the co-founder and COO of Digi Build, a software company specializing in procurement processing for construction projects. With a background of 21 years at Procter And Gamble, where she held various positions, April's last role was overseeing the North America operations for the company's second largest customer team. She then ventured into building Starbucks' inaugural retail organization, where she served as the leader. Afterward, April joined a prominent brokerage, collaborating with leading consumer packaged goods companies globally. Combining her extensive corporate expertise with an entrepreneurial spirit, she utilized her experience to contribute to the success of a startup like Digi Build.How to connect April : Linkedin: https://www.linkedin.com/in/april-moss-01a7b71a/Website: https://digibuild.com/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In Episode 154 of the Expert In You Podcast, host Ann Carden welcomes guest Celia Faye Meise, who shares her personal and professional transformation journey. Celia emphasizes the importance of identifying the true underlying problems instead of fixating on surface-level issues. She credits Ann's mentorship as life-changing and game-changing, urging listeners to seek guidance and support to see beyond their current situations.Celia highlights the value of maximizing the lifetime value of customers and finding hidden opportunities within businesses. She shares her success story of setting standards with partners and effortlessly attracting lucrative clients by being in her expertise, and encourages listeners to examine where they may be stagnant or stuck and improve accordingly.She discusses her struggle to see how her various skills and expertise fit together and the importance of finding individual paths instead of following a cookie-cutter approach. Celia teaches strategies for obtaining clients and emphasizes the need for coaches to provide long-term guidance and support and engage in transformational work that develops new habits and patterns.Ultimately, Celia's story serves as inspiration for anyone facing obstacles and looking to level up their business. With perseverance, strategic guidance, and a commitment to growth, listeners can overcome challenges and achieve the success they desire.Key Moments : [00:05:59] Creating "The More Method" for branding and positioning. Taking action, seeking feedback, and signing high-level clients.[00:07:46] Coaching helps refine and improve strategies.[00:13:25] Coaching transformed my business and changed my coaching approach.[00:16:06] Number 1 problem may not be a problem. Deep issues require mentorship for life-changing results.[00:19:32] Discover hidden money, transform businesses, and ongoing support.[00:22:41] Quick feedback and leadership with high-level clients.[00:28:44] Finding help was complex, but I persevered.About the Guest : Celia Faye Meisel is a Strategic Sales Growth Consultant. She is a career entrepreneur with over 20 years of experience as a Trainer, Mentor, and Coach.Her 5-step “More Method” helps her clients to have More Money, More Sales with Ease, More Simplicity, More Sales Freedom, and More Growth in their businesses.The sales initiatives Celia has trained sales teams for, led, and sold for have generated over $11.3 Million in high-ticket program sales.How to Connect Celia:https://www.linkedin.com/in/celia-faye-meisel/https://celiafayemeisel.com/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In Episode 153 of the Expert In You Podcast, host Ann Carden is joined by guest Mac Attram, a successful entrepreneur, speaker, and business coach. Mac shares his journey from a low point in a parking lot to achieving financial freedom and becoming a millionaire.Mac emphasizes the importance of building a wealthy business asset and fixing any issues that would cause the business to suffer in one's absence. He introduces a business wealth system that focuses on mastering core areas such as marketing, sales, processes and systems, team building, finance, and cash flow.The episode highlights Mac's expertise in scalable speaking as a strategy for building a business and establishing a strong brand. Speaking engagements can also lead to valuable connections and relationships.Mac shares his personal experience of discovering his life's mission and how it has guided him in his work. Understanding one's mission and purpose helps individuals become more resourceful and handle challenges better.This episode provides valuable insights into building a successful business, developing a growth mindset, and discovering one's life mission. Mac's journey serves as an inspiration for small business owners and aspiring entrepreneurs.Key Moments : [00:02:29] Small computer company grows but partners leave.[00:05:28] From despair to millionaire through self-discovery.[00:09:20] Implementing, supporting, speaking: 12 years, 50+ countries.[00:11:11] Speaking is a learned skill for success.[00:16:43] Build a wealthy business asset, gain freedom.[00:21:38] Know your mission and purpose; be resourceful.[00:25:35] Loved CDs and books sparked business passion.About Mac Attram:Mac Attram is an entrepreneur who embarked on his business journey years ago when he started a small computer company shortly after getting married. Initially focusing on internet web design and ecommerce, the company eventually expanded its services to include computer systems and networks. Mac's business flourished when he joined forces with two business partners, one specializing in sales and marketing, and another skilled in computer installations. However, after a couple of years, one partner decided to pursue a different path, followed by the sudden disappearance of the second partner. This left Mac carrying the business responsibilities while navigating the early years of marriage and expecting a second child. Mac's determination drove him to sustain and develop the company despite the challenges.How to connect Mac : Website: www.MacAttram.comFacebook: www.facebook.com/macattrampage Twitter: @MacAttramInstagram: @MacAttramLinkedIn: http://linkedin.com/in/macattramAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden interviews guest Kevin Daley, a motivational speaker and former member of the Globetrotters, who has achieved incredible success in his life. Kevin shares his journey of setting and achieving big goals, from playing basketball with legends like Michael Jordan, Kobe Bryant, and Magic Johnson, to traveling the world and eventually becoming a motivational speaker.Kevin emphasizes the importance of mindset and opening oneself up to opportunities and expanded thinking. He believes everyone has value to bring to the world and can make a positive impact, even if they haven't experienced a tragedy. Kevin talks about overcoming his own struggles, including losing his mother at a young age and using those experiences to inspire and help others.He also discusses the profound impact of coaching and shares his tailored curriculum for former athletes who struggle with public speaking. Kevin's story of perseverance, determination, and always smiling through life's challenges is genuinely inspiring and encourages listeners to dream big and seize opportunities.Overall, this episode highlights the power of setting goals, embracing coaching, and using one's experiences to create a positive impact on the world. Listeners are left inspired and motivated to chase their own dreams and achieve success.About the guest: Kevin Daley had a challenging start in life, losing his mother to suicide when he was just three years old. Raised by his father and two older brothers, he developed three ambitious goals at a young age. First, he wanted to play basketball and get paid for it, inspired by someone telling him it was possible. Second, he desired to travel the world. And finally, he aspired to play against and with the best basketball players globally. Kevin's persistent pursuit paid off, as he played professional basketball for 14 years, including 10 years with the legendary Harlem Globetrotters. During his basketball career, he had opportunities to play with icons like Michael Jordan and Magic Johnson, even doubling as a stand-in for Jordan in commercials. Having traveled to 101 different countries, Kevin achieved his goal of seeing the world. Now, he uses his experiences and expertise as a speaker hired by organizations to cultivate winning mindsets and develop superstar performances. Additionally, Kevin works with current and former professional athletes, helping them transform their athletic backgrounds into successful careers as motivational speakers. Kevin believes that every athlete has a unique story to share, whether it be a struggle or a triumph, and he aims to empower them to leverage their experiences into paid speaking engagements. Through his own journey, Kevin emphasizes the importance of setting ambitious goals and focusing on being prepared for when opportunities arise.How to connect with Kevin: Websites - www.DaleySpeakersAcademy.com / www.KevinDaleySpeaks.com LinkedIn - https://www.linkedin.com/in/kevindaley/Facebook - https://www.facebook.com/mrtrotter21About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the Expert In You Podcast, host Ann Carden discuss the importance of having a millionaire mindset and going all in to achieve financial success. Ann shares her personal journey from starting businesses with little money to building and selling five businesses to achieve financial freedom.Ann emphasizes that anyone can achieve millionaire status, as 1,000 new millionaires are being created daily in the United States. She talks about building wealth through business, her own success and financial freedom, including owning multiple properties, investments, and enjoying a comfortable lifestyle. However, she notes that becoming a millionaire is not just about money but also about personal growth and who one becomes in the process.Ann encourages listeners to think bigger and expand their mindsets, but also stresses the importance of balance and having it all in life, including health, relationships, and joy. She opens up about her own struggle with weight and urges listeners to prioritize all areas of their lives for true wealth and fulfillment.Throughout the episode, Ann provides practical advice and insights on business, investments, and property ownership, emphasizing the importance of financial freedom and influence. She encourages listeners to subscribe to the show, share it with others, and take the necessary steps to play full-on and achieve their own version of success.Key Moments : [02:15]Importance of a millionaire mindset and expanding what's possible in the marketplace [05:04]Going all in and playing full on in business [08:27] Everyone has the potential to achieve millionaire status. [12:10] Becoming a millionaire is not just about money, but also personal growth. [15:52] Balancing all aspects of life, including health, relationships, and joy, for true wealth and fulfillment.Raise Your Bar Summit – https://www.summitraiseyourbar.com/registrationAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the "Expert In You Podcast," host Ann Carden welcomes brand strategist and designer Amanda Geracio as her guest. Amanda shares her journey into freelancing and becoming an accidental entrepreneur, discussing the freedom that comes with it. The episode focuses on the concept of using archetypes in branding, with Amanda explaining how archetypes are universal themes and characters that can create a powerful connection with consumers. Understanding the driving motivators and fears of different archetypes can help tailor messaging to resonate with the target audience. Amanda emphasizes the importance of brand exploration and strategy, discussing the key questions to ask during the design process to narrow down the design direction and focus of the business. The episode concludes with Amanda providing her contact information for listeners to reach out to her for further assistance. Overall, this episode highlights the significance of branding and how utilizing archetypes can create a unique and powerful connection with consumers.Key Moments: [00:07:30] Occasionally subcontract for specific tasks, prefer solo.[00:09:52] No convincing. Niche: serial entrepreneurs who understand.[00:12:59] Summarizing design process and brand guidelines for clients.[00:16:40] Universal archetypes used for brand communication.[00:18:42] Understanding ideal clients, motivations, and language.[00:21:45] Archetypes influence business strategies and copywriting process.[00:24:52] Brand exploration reveals driving motivators and fears.About the guest : Amanda Guerassio has always had a creative streak, starting from her childhood days of making her own illustrated books and coloring posters. The introduction of computers in middle school ignited her interest in exploring creativity through technology, which was nurtured by her father and a high school teacher. This passion for the intersection of art and technology led her to pursue a degree in design in college. After graduating, Amanda moved to Austin, Texas, following her boyfriend. While searching for a full-time job, her boyfriend suggested taking on freelance projects for income. This idea of freelancing and venturing out on her own was entirely new to Amanda but piqued her curiosity.Contact Amanda: Website : https://www.studioguerassio.com/Instagram : https://www.instagram.com/studioguerassio/Linkedin - https://www.linkedin.com/in/amandaguerassio/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In today's episode, we have Joel Klettke, joining our host, Ann Carden, to dive deep into the world of case studies and customer stories. Get ready to learn all about the power of relevance and expertise in creating impactful marketing pieces. Joel, an expert in repurposing customer stories, shares practical insights and ideas on how to captivate your audience and make your message resonate. But that's not all! We'll also explore the importance of storytelling, emotional connection, and leveraging your content to its fullest potential. So grab your headphones and get ready to embark on a journey to becoming an expert storyteller on this engaging episode of the Expert In You Podcast!Key Moments : [00:02:20] "Started agency focused on customer case studies."[00:06:35] Customer case studies show brand success journey.[00:10:57] Universal emotion drives action, not just metrics.[00:14:05] Case studies are a team sport, strategic and focused.[00:19:03] Leveraging content: repurpose for different audiences.[00:23:10] Average time for creating content: 40-60 days.About Joel Klettke : Joel Klettke began his career in SEO but quickly transitioned into content and copywriting, focusing on conversion copywriting. After completing a project for a company in the hosting space, he was approached to create a case study for another company called Pingboard. This experience opened his eyes to the complexity and value of customer stories. Recognizing the demand and premium that could be charged for such assets, Joel realized that there were no dedicated teams specializing in customer stories.He decided to seize this opportunity and build his own team and process around it. Starting as a side project, Joel eventually brought in a partner and grew the business quietly for the first year. Just before the pandemic hit, Joel made it his full-time focus, and now, after almost five years, his company has served over 300 clients and told over two thousand stories. Joel's story highlights the importance of being open to new opportunities and the potential for success in a niche market.Connect Joel:Linkedin : https://www.linkedin.com/in/joelklettke/Website : https://casestudybuddy.com/Twitter: https://twitter.com/JoelKlettkeAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of the "Expert in You Podcast," host Ann Carden is joined by guest Dejan Gajsek to discuss the importance of understanding and effectively communicating a brand's core pillars, messaging, mission, and values. They emphasize the need to stay informed about current and future events and utilize various channels of intelligence. While AI can assist with data summarization and saving time, there still needs to be a human who can make decisions on how to apply and use the information within the organization. They also explore the limitations and problems of AI, highlighting the fact that information used by AI systems is only sometimes up to date.The conversation turns toward client acquisition and competition in the business world. They stress the significance of closing gaps and standing out against competitors while also acknowledging the challenges companies face with internal perspectives and biases. Bringing in an outside company can provide non-biased and real data, helping to identify problems and make improvements. The benefits of hiring an agency, such as cost-effectiveness and avoiding hidden costs, are also discussed.They delve into the topic of competitive enablement and the importance of gathering intelligence on competitors and market trends. This knowledge allows companies to make strategic decisions confidently and position themselves uniquely in the market. While AI features are common, Dejan emphasizes the added value of a human aspect in their internal solution.The episode concludes with a discussion on the need for more expertise and knowledge surrounding competitive intelligence implementation. Establishing a specialized team with members in research, copywriting, design, reporting, and account management is recommended for successful implementation.Overall, this episode of the "Expert in You Podcast" provides valuable insights into effectively communicating a brand's core values, the importance of staying informed, the limitations of AI, client acquisition strategies, and the significance of competitive intelligence in driving strategic decision-making. Listeners are encouraged to subscribe to the podcast and explore a free training program on attracting premium clients and scaling their businessesAbout the guest : Dejan Gajsek is a tax expert with almost a decade of experience in the field. Originally from Slovenia, a small country in Europe, Dejan has dedicated himself to working with early-stage startups since 2014. In order to achieve quick results and reach product market fit, Dejan delved into the world of content marketing. Through extensive research, he learned the crucial elements that make high-quality content and understands the zero-sum game of the industry. Building on this foundation, Dejan partnered with a business associate to establish an agency four years ago. Leveraging its research skills, the agency focuses on helping companies optimize their sales and product performance. In this short span, the agency has had the privilege of working with renowned tech giants, contributing to their success in the industry.How to connect Dejan: Website : https://www.growandscale.com/Linkedin: https://www.linkedin.com/company/grow-scale/Facebook : https://www.facebook.com/growscaleHQFree gift from Dejan : https://growandscale.com/expertinyouAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of Expert In You Podcast, our host Ann Carden discusses a journey of trust, survival, and personal growth. She shares the inspiring story of our guest, Craig Andrews, a successful businessman who has overcome significant challenges in his life.Craig's harrowing experience in the hospital after waking up from an unknown situation forced him to rely on survival instincts and endure constant dreams of being stuck. However, through determination and resilience, he relearned how to walk after three months in the hospital.Taking the rest of the year off, Craig implemented a strategy called the "first-time offer" to assist high-ticket clients. He discovered that helping individuals solve their problems builds trust and makes it easier to sell premium offers.The discussion continues with Ann highlighting the importance of understanding the problem a solution solves in order to build trust. She shares a story from a recent meeting where someone suggested a first-time offer, prompting her to question what problem that offer would solve. Ann acknowledges her continuous pursuit of perfection and realization that small improvements can make a significant impact. She emphasizes the significance of asking kind and considerate questions during sales conversations to help prospects understand their own needs and see the speaker as a valuable presence in their lives. Throughout the episode, Ann expresses genuine admiration for Craig Andrews and his transformative journey from a difficult past, to the achievement of greater things.Join host Ann Carden and guest Craig Andrews on this informative and insightful episode of the Expert In You Podcast as they discuss the importance of learning from tough experiences and using them as opportunities for personal growth.About the Guest : Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post-purchase.Offer from Craig: Get a guide on engineer your own First-Time Offer And 23 days of Free access to their online course to help you create your own First-Time Offerby visiting https://allies4me.com/expertinyou.How to connect Craig: Website: https://allies4me.com/Linkedin: https://www.linkedin.com/company/allies4me/Facebook : https://www.facebook.com/allies4meAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of Expert In You Podcast, host Ann Carden welcomes special guest Nicole Bandes, CEO and founder of Virtual A-Team. Nicole shares her journey from a background in psychology and productivity coaching to becoming a "VA whisperer," bridging the gap between clients and experts as a virtual assistant intermediary. Nicole emphasizes the importance of delegating tasks to a business manager to effectively execute goals and avoid reaching a revenue ceiling. Many individuals struggle with delegation, often preferring to do everything themselves, but Nicole believes that shifting mindsets and simplifying delegation is key to business growth. Throughout the episode, Nicole discusses the cost-saving benefits of hiring a business manager, ranging from eliminating hiring and training expenses to saving time and focusing on core content creation. The episode also touches on the power of having a clear vision for a business and thinking about the bigger picture, as well as the importance of effective communication when delegating tasks.Join host Ann Carden and guest Nicole Bandes on this informative and insightful episode of the Expert In You Podcast as they discuss outsourcing, delegation, and the role of a business manager for entrepreneurs, coaches, and consultants.About the Guest : Nicole Bandes is the founder of a virtual team, which she established 7 years ago with the intention of helping individuals make a bigger impact in the world. Her motivation stems from understanding that when people are relieved of tasks that can be handled by others, they have more time to focus on what truly matters to them. Nicole's dedication to this cause was sparked by a personal tragedy a decade ago when she and her husband lost their son. This heartbreaking experience prompted her to reflect on the regrets and missed opportunities in life. Determined to prevent others from feeling the same, Nicole strives to empower individuals to prioritize what is truly important and not waste precious time on tasks that can be delegated to others.How to connect Nicole Bandes: Website: https://virtualateam.com/Linkedin - https://www.linkedin.com/in/nicolebandes/Instagram - https://www.instagram.com/nicolebandes.virtualateam/?hl=enAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of Expert In You Podcast, host Ann Carden is joined by guest Susan Fennema to discuss the challenges of chaos and lack of organization in a business and how they can hinder growth and employee retention. They dive into the common misconceptions that small business owners have about finding help and the real reasons why employees may be leaving. Susan shares her expertise in identifying job description gaps and training needs, creating a plan for clients to execute, and assisting with implementation. She emphasizes the importance of setting up project management tools, creating templates, and training teams to achieve a more structured and efficient business environment. Susan's approach aims to remove the client's direct involvement in the process over time, allowing projects to run automatically. Susan stresses the value of documenting processes and hiring part-time team members with diverse industry experience to bring fresh perspectives and innovative ideas to a business. She discusses the benefits of hiring a team rather than traditional employees, including cost-effectiveness and flexibility for business growth. Susan's passion for helping small businesses and her belief in their importance as the backbone of America shine through as she offers guidance for businesses that have outgrown the owner and face chaos and problems. Tune in to this episode to learn how to structure your business for success and create a more organized and efficient environment for growth.About Susan Fennema : Susan Fennema has always had a knack for organizing and creating order out of chaos. Even as a child, she would meticulously arrange her mom's buttons by size, color, and row. Throughout her career, Susan has worked as a right-hand person for small business owners, making things happen and ensuring smooth operations. However, she decided to take a leap and serve all business owners rather than just one at a time. One of the highlights of her career was a 10-year stint as an operations director at an advertising agency in Chicago, a role that taught her the resilience and adaptability necessary in the industry. Susan's ability to handle advertising has prepared her for any challenge that comes her way, and she continues to thrive in her path of helping businesses succeed.How to contact Susan Fennema : https://www.linkedin.com/in/susanfennema/https://beyondthechaos.biz/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of Expert In You Podcast, host Ann Carden interviews Jonathan Green, a lead generation specialist and expert in high ticket converting funnels who lives on an island in the South Pacific. Jonathan shares his journey toward personal development and how he utilized his skills in everyday life and business. He debunks the misconception that being silly is the only way to make money on TikTok and talks about how TikTok is a great place for coaches to get massive audiences. Jonathan also shares his expertise in helping people build an audience on TikTok and turning it into a traffic source for their businesses.He explains how his company helps entrepreneurs with products ranging from $5000 to $30,000. He also highlights why it is essential to create content that appeals to a specific target audience and stresses the importance of creating a funnel-based system to generate income. Don't miss this episode if you want to learn more about converting low-cost items into profitable assets and finding your audience on TikTok.About Jonathan Green : Jonathan Green is the bestselling author of 300+ books, a celebrity ghostwriter, and a high-ticket affiliate marketer who now lives on a tropical island in the South Pacific. He has turned being fired during a blizzard into a thriving online business.Jonathan is an expert at using Artificial Intelligence tools to accelerate your online business. He is the bestselling author of ChatGPT Profits, has a mailing list of 100k+ subscribers, and hosts a podcast with 250+ episodes. He has been running an online business full-time since February 2010 and is an expert in using ChatGPT to grow your online business.He helps new entrepreneurs to leverage AI to generate real revenue quickly and start replacing their existing 9-5 revenue.How to contact Jonathan Green : https://servenomaster.com/ https://www.linkedin.com/in/servenomaster/ https://servenomaster.com/podcast/ https://www.facebook.com/servenomasterAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of Expert In You Podcast, host Ann Carden interviews entrepreneur and author Ernie Martin. Martin is the founder and CEO of Receivable Savvy, a company that specializes in researching and developing content around order-to-cash. The discussion centers on the importance of marketing for entrepreneurs and small business owners who may not have the experience to do marketing or understand what marketing is. Martin shares the key takeaways from his book, Nobody Cares About Your Business, which focuses on the eight universal marketing principles that every entrepreneur must know to make customers love their business.About the Ernie Martin: Ernie Martin has over 30 years of experience in marketing communications, working with well-known companies including Delta Airlines and Georgia Pacific. He also ran a successful marketing consulting company in the early 2000s. In his career, Ernie has had the opportunity to work with the CDC, Kimberly Clark, startups, and entrepreneurs. While primarily focused on marketing and communications, Ernie stumbled into a niche area of finance called order to cash, specifically on the accounts receivable side. He founded Receivable Savvy to provide research, content development, and consulting services for this often overlooked area of finance. Ernie recognized the lack of focus on accounts receivable, despite its importance in the overall financial equation. As a result, he seized the opportunity to start his own company, addressing this gap in the market.How to Connect Ernie Martin: LinkedIn - https://www.linkedin.com/in/ernie-martin-118b81/Website : https://receivablesavvy.com/Link to the book - https://www.amazon.com/Nobody-Cares-About-Your-Business/dp/B0C1HZYB71About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode of Expert In You Podcast, Host Ann Carden invites Johanna White, the founder, and CEO of Design by Joe Studio. Johanna shares her journey from struggling with fear and imposter syndrome to building a successful branding business. The discussion includes topics such as the importance of controlling what we allow into our minds and the significance of building a strong online presence to elevate one's brand. Johanna stresses the importance of aligning your brand with your appearance and how branding can be a significant indicator of excellence. Tune in to hear actionable insights on building a strong personal brand and business.About Johanna White : Johanna White is the founder and CEO of Design by Joe Studio, specializing in brand identities, custom websites, and premium messaging. Her mission is to make elite experts look as good as they are, magnetizing their dream audience and opportunities. Johanna's passion lies in the luxury space, where she creates magical worlds through her design work. However, her journey to success was not easy, as she spent the first 25 years of her life playing it safe and letting fear drive the bus. Her life took a dramatic turn when she was diagnosed with a brain tumor, leaving her partially paralyzed and unable to speak above a whisper. But this event served as a wake-up call, and Johanna decided to take control of her life, pushing herself to become the successful CEO she is today.How to Connect Johanna White : Website: https://www.designbyjostudio.com/Facebook: https://www.facebook.com/Designbyjostudio/Instagram: https://www.instagram.com/designbyjostudio/Linkedin: https://www.linkedin.com/in/johanna-white-designbyjo/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
Many people may think of golf as a leisurely sport enjoyed by retirees or the wealthy. However, golf can be a powerful tool for networking, building business relationships, and developing important skills. In this episode, we speak with Dr. Greta Anderson, a lifelong teacher who has been teaching golf for about 10 years and is the founder of BlastConnect Academy. Dr. Anderson shares her experiences and insights on how it can be a powerful tool for networking, building business relationships, and developing important skills, making it an excellent addition to one's business toolkit.About Dr. Greta Anderson -Dr. Greta Anderson, a lifelong teacher, has been in the teaching arena for about 10 years, but her passion for golf started when she became involved at the grassroots level.As a player, she saw that changes needed to happen for more women, especially those who look like her, to feel welcome on the course. This led her down a rabbit hole where she is now coaching and educating people on how to make golf more fun, inviting, and inclusive. Despite the convoluted path, Dr. Anderson loves what she does, and her experience as a teacher has made it a natural fit for her to help others improve their golf game.How to Connect Dr. Greta Anderson:Website - https://drgretagolf.com/Facebook - https://www.facebook.com/DrGretaGolf/LinkedIn - https://www.linkedin.com/in/drgretaTwitter - https://twitter.com/drgretagolfInstagram - https://www.instagram.com/drgretagolf/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, our guest Courtney McCullagh, founder, and owner of a small business that specializes in social media marketing, shares her expertise on elevating small businesses by handling their social media presence.She discusses the changing landscape of media consumption, the importance of staying relevant on social media, the role of traditional media, and how businesses can use social media to promote their services and products. Courtney also shares insights on working with her niche clients, who seek a better life, health, wellness, and a brighter future.About Courtney McCullagh -Courtney McCullagh is the founder of Sprinkles Creative, a Dallas-based social media marketing agency, and a lover and advocate of all things Vegan!She has been in the Dallas area her whole life, while alsotraveling the world, showcasing her passions through her Instagram page. Courtney also writes for VegWorld magazine, where she covers vegan news to share how accessible and delicious being vegan can be anywhere.How to Connect Courtney McCullagh:Instagrams - https://www.instagram.com/thecolorfulcourtney/https://www.instagram.com/sprinklescreativeagency/https://www.instagram.com/vegworldmagazine/Website: https://sprinkles-creative-llc.square.site/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, we feature Samantha, an experienced digital marketer and founder of a boutique digital agency. Samantha shares her views on the difference between small and big agencies and how she has set herself apart in the competitive space of online advertising.Overall, this episode highlights the importance of personalized and targeted marketing campaigns, the importance of experience and expertise in the industry, and the effectiveness of blending AI and human compassion in online advertising strategies.Join us for an insightful conversation on the evolution of digital marketing with a seasoned expert.Snapshot of the Key Points from the Episode:03:30: Samantha talks about the benefits of leaving larger agencies and starting a boutique agency that focuses on providing opportunities for companies that can't afford to work with big agencies that require high fees.08:15: Samantha emphasizes the importance of analyzing the audience, goals, and data for SEO success and having a good testing strategy while being cautious of scams.14:25: Samantha discusses their extensive experience in the digital marketing industry and emphasizes the importance of experience in managing campaigns for different types of businesses and budgets.20:30: Samantha talks about the importance of considering the end consumers when choosing advertising platforms and notes that Facebook and Instagram can work well for some clients depending on their goals and audiences.32:55: Samantha discusses the standard industry time frame for analyzing marketing campaign data and emphasizes the importance of constantly refining campaigns for the 90-day period.About Samantha Bedford -Samantha Bedford is an award-winning digital expert who provides SMEs and B2B marketers with sophisticated web analytics and data analysis expertise to coordinate effective, trustworthy marketing and sales actions throughout the B2B customer journey.Outside the professional sphere, Samantha dedicates herself to empowering the next generation of digital professionals by working with schools at various levels. She served as the Vice President and Marketing Communications Chair at the High-tech Elementary School in Denver for over 8 years, as the President of the Monarch Montessori School PTA in Denver for over 9 years and as a Spirit Committee Chair at the Blessed Sacrament Catholic School in Denver for over 5 years.How to Connect Samantha Bedford:Website - http://www.samanthabedford.com/ LinkedIn - https://www.linkedin.com/in/sambedford/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
Welcome to another exciting episode of the Expert in You podcast! In today's episode, we focus on breaking out of the low six-figure trap or hamster wheel that B2B consultants and coaches often find themselves in. The host shares the seven biggest mistakes that these professionals make, including not having a clear offer, undervaluing their expertise, and not having a consistent marketing strategy. Specializing and building a business around expertise leads to faster success and avoids being seen as a commodity.You'll learn that having a clear offer and pricing based on value and impact leads to higher fees and bigger clients. Strong positioning through clear messaging, credibility, and authority attracts ideal clients and leads to more bookings.Snapshot of the Key Points from the Episode:02:45 - The seven biggest mistakes that consultants and coaches make.06:20 - The importance of specializing and building a business around expertise. How to create a clear offer with tangible outcomes and avoid undervaluing your expertise.12:30 - The importance of strong positioning in the market.15:40 - The benefits of having a consistent marketing strategy and not relying too much on referrals.About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, Shana Allen, CEO of SM Coaching, shares insights on how to build a positive work culture that promotes happier, more productive, and loyal employees.Tune in! Snapshot of the Key Points from the Episode:[02:56] Shana talks about the new buzzwords, culture, and employee engagement.[07:32] Shana's perspective on the shift from processes to building a diverse work culture. [15:13] Shana's 3p build-up system and how it enhances culture and diversity[23:06] Training leaders: Skills in a job do not make a great leader. They are different skills. [26:27] Investing in people and building a solid culture to create a sustainable business. [29:47] How to equip your HR people in the changing environment?About Shana Allen - As the CEO of SM Coaching, Shana Allen partners with Human Resource Professionals, Managers, and other People Leaders with rock-solid solutions for productivity, retention, employee engagement, conflict resolution, and communication. With over 22 years as an HR Professional, she has first-hand experience and knowledge of the day and life of an HR Professional. This has led to her deep experience in Leadership development, high-performance team building, and business strategy.Leveraging the lessons she learned, Shana believes that a healthy work culture is a must for all companies and is attainable by creating and developing leaders and seeding and nurturing teams.Through her challenging and fun workshops, masterminds, and one-on-one coaching, she brings curiosity, innovation, and productivity to a higher level. Shana has a degree in Business Management, is a team member and certified coach, and speaker of the John Maxwell Team, and a certified DISC consultant.How to connect with Shana Allen:Website: smcoaching101@gmail.comAbout the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, your host Ann Carden, a strategic business coach and consultant, breaks down the differences between marketing and branding. By learning how to integrate both elements effectively, you'll be able to build a successful business that's profitable and also focused on growth. Don't forget to make offers and run marketing campaigns while building your brand - they must go hand in hand! Remember that your ultimate goal is increasing revenue and making sales.Let's jump inSnapshot of the Key Points from the Episode:[01:45] Marketing Vs. Branding - Why you don't want to mistake branding and marketing? [09:44] The power of building your brand and marketing your products. [11:13] How to be seen and serve to grow your business?About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, Beate Chelette, the Women's Code Growth Architect and Founder, shares her incredible journey from adversity to triumph in business. Despite growing up in a traumatic environment with an abusive mother, Beate persevered through losing everything - including her marriage and business - as well as facing a draining lawsuit that left her accounts empty. Surprisingly, these rock-bottom moments were just the beginning of a new chapter in her life. Today, she's sold her company to Bill Gates and has been recognized as one of the 100 top global thought leaders in 2021. Tune in! Snapshot of the Key Points from the Episode:[04:00] A story of how Beate sold her company to Bill Gates.[07:24] Her letter to the Whitehouse.[10:45] What kept Beate on the entrepreneurship route despite hitting rock bottom.[23:51] Understanding what a business strategy entails.[32:08] Golden key takeaways from the episodeAbout Beate Chelette - Beate Chelette is the Growth Architect and founder of The Women's Code. She creates strategies, designs process maps and blueprints for visionaries and leaders who want to maximize their profits and scale their impact. A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly-successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.Beate is “One of 100 Top Global Thought Leaders in 2021” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs by HuffPost. She is the author of the #1 International Award-Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success, and a fulfilling career.”Recent clients include Amazon, Chevron, Los Angeles Philharmonic, Johnson & Jonson, Merck, the Women's Legislative Caucus of California Cal State University Dominguez Hills, the Greater Los Angeles Realtor Association, Advertising Agency TracyLocke and thousands of small businesses.How to connect with Beate Chelette:Personal Website: https://beatechelette.com/Company's Website: https://thewomenscode.com/LinkedIn: https://www.linkedin.com/in/beatechelette/About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, Nancy Erickson, the owner of two book-related businesses and an award-winning nonfiction publishing house, reveals the key principles behind writing a book that positions you as an expert in your field. By following her guidance, you'll not only increase your credibility but also attract a loyal following. Learn how to create a polished and impactful book that can be repurposed into multiple revenue-generating products.Tune in! Snapshot of the Key Points from the Episode:[02:56] How Nancy helps entrepreneurs write books and repurpose them into revenue-producing products.[05:41] Three things that your book should do for you and your business.[11:42] The process of writing and expanding your book into other revenue streams. [17:31] Nancy's perspective on using AI to write your book. Nancy also talks about why it is important to have professionalism in writing your book.[21:59] Nancy's advice to anyone who wants to write a book to build their business. [25:44] How investing in strategies you can continue building on into something greater.About Nancy Erickson - Nancy Erickson, The Book Professor, coaches professionals to become authors of high-impact nonfiction books that will establish them as experts in their fields, increase their credibility, and help attract a following. She created a step-by-step method that takes you from your initial idea to mapping and writing your book to a professionally published nonfiction book. All you need is an idea to get started. Nancy Erickson is the owner of two book-related businesses, The Book Professor® and Stonebrook Publishing, an award-winning nonfiction publishing house. In 2022, she was named a Top 10 Book Coach in the US by The Coach Federation.How to connect with Nancy Erickson:Website: nancy@thebookprofessor.comLinkedIn: https://www.linkedin.com/in/nancylerickson/About the Host:Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur's and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, you'll hear from Cheryl Tan, who sheds light on why your on-camera presence matters and how it can impact the quality of your content. She also shares some valuable tips to help you look more professional while creating visual content that resonates with your audience. So, if you want to up your video creation game, make sure to tune in!Let's jump inSnapshot of the Key Points from the Episode:[03:04] Cheryl's backstory and what made her stop being a news anchor. Her experiences of transition from corporate to entrepreneurship.[06:52] Why you should care about how you show up on camera.[09:25] We use video to build perfect connections and create awareness.[22:48] The importance of having your video strategy.[27:16] Things you should never do on camera, no matter what. Common mistakes people make on camera and how to avoid them. About Cheryl Tan - Cheryl Tan believes everyone has a story to tell. Her mission is to help entrepreneurs, nonprofit organizations, and corporations tell those stories better on video and become known as experts in their space. A former TV news anchor & host, Cheryl shares the skills she learned in the newsroom to help businesses around the country become media authorities. She is the creator of the Media Authority Plan, a program designed to help experts increase their visibility through video. Cheryl and her husband have three sons and live in Virginia Beach, Virginia.How to connect with Cheryl Tan:Website: https://cheryltanmedia.com/Facebook: https://www.instagram.com/cheryltanmedia/LinkedIn: https://www.linkedin.com/in/cheryltanmedia/YouTube: https://www.youtube.com/cheryltanAbout the Host:Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur's and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
In this episode, your host, Ann Carden, shares more about client attraction, how to find and work with premium clients, and how to create a client acquisition system that is consistent and predictable. Learn how to build a business you love and can count on, is dependable, can make you a lot of money, and make more impact. Let's jump in Snapshot of the Key Points from the Episode:[01:50] The basics of attracting ideal clients to your business.[04:48] Strategies to find and work with high-end and premiums clients. [13:24] How to create a system that is consistent and predictable.[14:57] A quick recap on how to get to more clients, even when you don't need them. About the Host -Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur's and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business.After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.)After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success.She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden.She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine.Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. How to Connect with Ann Carden:Website: https://anncardencoaching.comLinkedin: http://www.linkedin.com/in/business-consultant-coachYoutube: https://www.youtube.com/anncardenFacebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/Grab Ann's free Masterclass at www.expertinyou.us
Branding is about actively influencing how people think and feel about you. It means taking control of your value, making sure that what people perceive as your worth reflects who you really are and what you can offer. To do this, brand activation involves creating memorable experiences across each customer touchpoint so that their opinion of who you are lines up with your true identity and capabilities. The key to successfully branding yourself and your business is to ensure that you have a clear understanding of your value. You need to be intentional about how you present yourself so that people will understand the worth of what you are offering. It is important to remember that the price clients pay for goods and services is not necessarily a reflection of the true value, but rather it is an outcome of their perception. In this episode, Betsy Jordyn talks about her journey to becoming a successful entrepreneur in the branding space. She dives into the importance of brand activation and defining your value in order to set yourself apart from others. Listen to Betsy as she speaks about how finding your authentic self is key to growing a business and shaping your audience's opinions. Tune in! Snapshot of the Key Points from the Episode: [01:44] How Betsy got to do what she does today in her business. [05:36] Making money from who you are and your passion. [09:48] The connection between branding and being paid your worth. [14:06] The importance of online presence in the present age. [19:30] The subcontractor model and how to get smart around it. [22:14] Branding yourself, owning your power, and manifesting your value. [28:03] How to create a selling strategy that is relevant to your audience. [32:59] Marketing and sales and how to overcome rejection and fear. About Betsy Jordyn - Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love. Betsy is also the host of the weekly Enough Already podcast, blog, and YouTube channel, with over 300 episodes. Through her company and her content, she is on a mission to empower accomplished professionals to make the shift from success to significance and achieve their full potential in their careers and in their personal lives. How to connect with Betsy Jordyn: Website: https://www.betsyjordyn.com/media LinkedIn: https://www.linkedin.com/in/betsy-jordyn/ About the Host: Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur's and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. How to Connect with Ann Carden: Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/ Grab Ann's free Masterclass at www.expertinyou.us
As an entrepreneur or salesperson, it is important to understand what the client needs and how to offer them a unique experience. By gaining insight into their pain points and actively listening to them, you will be able to tailor your offerings specifically to them in order to create your own distinctive category. It is only through providing this differentiation that consumers will truly value what you have to offer. In sales, leadership, and business, it's easy to learn from model behaviors and imitate your competition. But this isn't the way to differentiate yourself; instead, focus on exhibiting loyalty, kindness, and sincerity that sets you apart. Acting differently is key if you want to make a difference in what you do. Uniformity might feel like the safe bet, but real success comes from overcoming challenges that are unique to you. In this episode, Patrick Kegan shares how he carved out his own personal differentiation brand and the strategies to help you do the same. He emphasizes that success lies in mastering what makes you unique and focusing on that instead of trying to do 100 things. He also shares actionable advice on how to be more strategic with your brand, rather than becoming complacent with it. Tune in! Snapshot of the Key Points from the Episode: [02:20] “Sell The Difference” and how Patrick got into this space. [05:21] Distinguishability and compatibility: How to create your category of one. [08:50] The four disciples of differentiation. [17:25] How to position tactics vs. strategies in your business. [22:11] Using sales strategy as a long-term approach to your success. Selling the difference value proposition in your branding. About Patrick Kagan - Patrick has been in the print world and media world for 30+ years, always with a strong reputation focused on consultative relationships and collaborative results. He has built, led, and grown sales teams and businesses in the roles of President, Vice President, and Director and has also enjoyed roles in Senior Sales and National Sales for companies such as Procter & Gamble, UARCO, Hewlett-Packard, SRDS, and NCH Corporation. In 2008, Patrick incorporated a Marketing Agency, PK Solutions Group, Inc. A State of Illinois Veteran Owned Small Business Patrick is an Internationally renowned podcast host, business coach, And Author of "Sell The Difference" - the ultimate guide to Increased sales, profits, and customer satisfaction - through the art of DIFFERENTIATION. How to connect with Patrick Kagan: Website: https://pksolutionsgroup.com/ LinkedIn: https://www.linkedin.com/in/patrick-kagan-cpc-35a673b/ About the Host: Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur's and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker. How to Connect with Ann Carden: Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/ Grab Ann's free Masterclass at www.expertinyou.us
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