Podcasts about social media advisor

In just four years, a previously unknown church went from 0 to 100,000 YouTube subscribers. Over the past ten months, they've added another 100,000 subscribers, despite their pastor's anonymity. Their remarkable online impact, leading to significant in-person transformations, prompted us to delve deeper into their strategies, with the church generously sharing behind-the-scenes insights.   ============================= Show Notes: ============================= - vidIQ: https://vidiq.com/ - TubeBuddy: https://www.tubebuddy.com/ - An Unfiltered Conversation With Mike Todd's Social Media Advisor: https://youtu.be/dUbVt0ec6oQ - Cornerstone Fellowship with Pastor Allen Nolan: https://www.youtube.com/@allennolan   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Today on the show, we're joined by Rohn Starling, who spent three years as the Content Creator and Strategist for Lead Pastor Mike Todd at Transformation Church in Tulsa, OK. With a wealth of insights into strategy on social media, we asked him questions like how to differentiate content between the church and pastor accounts, managing frequent posting on Instagram, and how to gain trust for posting unconventional ideas. We also explore what led Rohn to depart from Transformation Church towards the end of last year. Let's dive in.   Send in your question via text to 1-800-485-3139

Provide An Employment Offer To Jack Bosma Right Now The Jack Bosma Introduction Event Coordinator, Experienced Facilitator, Trainer, Content Creator/ Reviewer, Social Media Advisor and Podcast/Event Trainer (Anchor FM, Discord, Ezumee) Reader/Presenter A positive, enthusiastic, and competent Career Counselor and Content Creator. 40 years of experience in a diverse range of skills, qualities, and attributes. Experienced professional at building and maintaining international collaborative relationships. Skilled at leading, coaching, resume preparation, interview, job search strategies and supporting clients using interactive skills with listening, speaking, reading and writing. Trained in the delivery of overall training program administration and ongoing coaching program content to individuals, groups, companies and organizations to continuously develop content creator competencies. Perform administrative tasks to support these activities. Collaborate with individuals, groups, companies and organizations in the development and delivery of course audio, text and video content for global audiences. Professional Emergency Medical Technician background. Provide An Employment Offer To Jack Bosma Right Now https://www.linkedin.com/in/jackbbosma/ https://youtu.be/FPZemTDRjzo https://rumble.com/v1o8iew-the-jack-bosma-introduction.html https://anchor.fm/jack-bosma3/episodes/The-Jack-Bosma-Introduction-e1pb8in #linkedin #introduction #profile --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

Provide An Employment Offer To Jack Bosma Right Now The Jack Bosma Introduction Event Coordinator, Experienced Facilitator, Trainer, Content Creator/ Reviewer, Social Media Advisor and Podcast/Event Trainer (Anchor FM, Discord, Ezumee) Reader/Presenter A positive, enthusiastic, and competent Career Counselor and Content Creator. 40 years of experience in a diverse range of skills, qualities, and attributes. Experienced professional at building and maintaining international collaborative relationships. Skilled at leading, coaching, resume preparation, interview, job search strategies and supporting clients using interactive skills with listening, speaking, reading and writing. Trained in the delivery of overall training program administration and ongoing coaching program content to individuals, groups, companies and organizations to continuously develop content creator competencies. Perform administrative tasks to support these activities. Collaborate with individuals, groups, companies and organizations in the development and delivery of course audio, text and video content for global audiences. Professional Emergency Medical Technician background. [https://www.linkedin.com/in/jackbbosma/](https://www.linkedin.com/in/jackbbosma/) [https://youtu.be/FPZemTDRjzo](https://youtu.be/FPZemTDRjzo) [https://rumble.com/v1o8iew-the-jack-bosma-introduction.html](https://rumble.com/v1o8iew-the-jack-bosma-introduction.html) [https://anchor.fm/jack-bosma3/episodes/The-Jack-Bosma-Introduction-e1pb8in](https://anchor.fm/jack-bosma3/episodes/The-Jack-Bosma-Introduction-e1pb8in) #linkedin #introduction #profile --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

Event Coordinator, Experienced Facilitator, Trainer, Content Creator/ Reviewer, Social Media Advisor and Podcast/Event Trainer (Anchor FM, Discord, Ezumee) Reader/Presenter A positive, enthusiastic, and competent Career Counselor and Content Creator. 40 years of experience in a diverse range of skills, qualities, and attribute. Experienced professional at building and maintaining international collaborative relationships. Skilled at leading, coaching, resume preparation, interview, job search strategies and supporting clients using interactive skills with listening, speaking, reading and writing. Trained in the delivery of overall training program administration and ongoing coaching program content to individuals, groups, companies and organizations to continuously develop content creator competencies. Perform administrative tasks to support these activities. Collaborate with individuals, groups, companies and organizations in the development and delivery of course audio, text and video content for global audiences. https://www.linkedin.com/in/jackbbosma/ https://youtu.be/FPZemTDRjzo https://rumble.com/v1o8iew-the-jack-bosma-introduction.html #linkedin #introduction #profile --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

In this podcast, RMD Open's Social Media Advisor, Dr. Paul Studenic, speaks to Dr. Giovanni Adami, from Universita degli Studi di Verona, Italy, about his population-based cohort study evaluating air pollution-associated risk of developing an immune-mediated disease. By using an Italian-wide patient-dataset, initially designed for fracture risk assessment in women in combination with data for air-quality control stations across Italy, he presents results indicating that long-term exposure to air pollution coincides with a higher risk of developing autoimmune diseases. Read it on the RMD Open website: https://rmdopen.bmj.com/content/8/1/e002055

Meg is works as a business advisor on social media use and talks about the pitfalls of sharing information and the need to research for truth before sharing "truthful stories"

Whitney Lauritsen: Podcast Host, Social Media Advisor, Well-being Coach My guest today is Whitney Lauritsen. Whitney is a podcast host, social media advisor, and well-being coach who shares lifestyle practices and product recommendations that improve the quality of body, mind, and planet. She explores mental health, mindful living, and sustainability on her podcast "This Might Get Uncomfortable" and on her website whitneylauritsen.com. She advises creative entrepreneurs with digital marketing that amplifies their passions. Episode Highlights: · From studying film production to blogging, Whitney reflects on her early beginnings creating videos to share with her audience · Her fascination with course creation led to experimenting with different ways to teach and tools to use; from newsletters, podcasts, evergreen sales funnels, to bundle sales and upselling · Learn how she explains how to stay in touch with the trends and be consistent in your business and not fall prey to “the comparison trap” In this episode Whitney Lauritsen shares her journey and early beginnings as an online course creator and entrepreneur. She explains how her focus on partnership helped her gain the traction needed for success. With a focus on partnerships, affiliate marketing, and industry bundles she walks through the steps she took to monetize her business. Links mentioned in this episode: ✅ Sponsored by Course in a Box on AppSumo ✅ Where you can find Whitney: https://whitneylauritsen.com ➡️Episode show show notes: https://destinicopp.com/podcast/72a --- Send in a voice message: https://anchor.fm/destini-copp/message Support this podcast: https://anchor.fm/destini-copp/support

In this podcast, we invite two authors from recent ARD papers dedicated to the efficacy of mRNA vaccines in patients with immunosuppressive therapies. Christophe Richez, Department of Rheumatology, University Medical Center, Bordeaux, France, and ARD's Social Media Advisor, interviews Bimba Hoyer, Department for Rheumatology and Clinical Immunology, University Medical Center Schleswig-Holstein Campus Kiel, Germany, and Rebecca H Haberman, Division of Rheumatology, University Grossman School of Medicine, New York, USA. They describe their works and offer their thoughts on the current situation in this area and the future. Related content: https://ard.bmj.com/content/early/2021/05/11/annrheumdis-2021-220272 https://ard.bmj.com/content/early/2021/06/07/annrheumdis-2021-220597

In this podcast, we invite two authors from recent ARD papers dedicated to the efficacy of mRNA vaccines in patients with immunosuppressive therapies. Christophe Richez, Department of Rheumatology, University Medical Center, Bordeaux, France, and ARD's Social Media Advisor, interviews Bimba Hoyer, Department for Rheumatology and Clinical Immunology, University Medical Center Schleswig-Holstein Campus Kiel, Germany, and Rebecca H Haberman, Division of Rheumatology, University Grossman School of Medicine, New York, USA. They describe their works and offer their thoughts on the current situation in this area and the future. Related content: https://ard.bmj.com/content/early/2021/05/11/annrheumdis-2021-220272 https://ard.bmj.com/content/early/2021/06/07/annrheumdis-2021-220597

The social media advisor is a professional representative responsible for creating a dynamic environment for all platform content providers and users. My friend Brahim Aghzaf can be reached at https://www.youtube.com/channel/UCngmCJTFqDHhjSobuoOsLCA Join us on ApSense to enjoy more educational content. I can be contacted at: http://www.apsense.com/invite/tutorjack The Social Media Advisor A decade ago, the role of a Social Media Advisor may never have even existed. Today, however, almost every company is involved in social media one way or another. A quick look at Google Trends shows the rise in interest in the term “Social Media Advisor” over the years, and it seems that people have never been as interested in the term as they are today. But what does it take to be a great social media Advisor? What are the skills to master and traits to have? How can you work on those areas? In this presentation, We will try our best to answer all of those questions. We will share some skills and traits that are crucial to being a great social media advisor and relevant resources to help you improve in those areas. First of all, we have to know that during the COVID pandemic, many things have changed in human beings as social individuals, and the all world focuses on social media and videos! The actual reality is more virtual and digital. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jack-bosma3/message Support this podcast: https://anchor.fm/jack-bosma3/support

If you can't measure it, you can't improve it. But so much Business Marketing goes unmeasured. B2B Marketer Dave Stevens talks measurement with Helen Tonetti, Digital and Social Media Advisor at Make Digital Work. Plus Content and Social Marketing Manager at LinkedIn Marketing Solutions, Grace MacDonald talks about digital advertising; Senior Global Marketing Director at S&P Global Market Intelligence, Amie Stankiste shares a key lesson she took on her marketing journey; and Senior Marketing Manager at GitLab, Tina Morwani celebrates great Business Marketing. 

We all know that today's globalised ecosystem is becoming increasingly competitive, and success depends on the quality and effectiveness of market led strategic planning. On paper the challenge is simple: identify your target customers and build them an offer that delivers a competitive advantage. But transforming product-facing, financially-driven strategies into effective market led approaches is not an easy process. Business Marketer Dave Stevens is joined by Tina Morwani, Senior Marketing Manager at GitLab, to talk about how to break the impasse.  Plus Client Director at Tribe Communications, Karen Williams talks about understanding audience behaviour; Content and Social Marketing Manager at LinkedIn Marketing Solutions, Grace MacDonald shares a key lesson she took on her marketing journey; and Digital and Social Media Advisor at Make Digital Work, Helen Tonetti celebrates great Business Marketing. 

Meet Brand Strategist, Speaker ,Visual Content Creator - Averri Simone - It was a pleasure to chat with her about Black Women Moguls and what it means to be a Mogul. As a Brand Strategist and Social Media Advisor, Averri Simone has assisted non-profits, small businesses, and personal brands with their revenue, social media, and website strategy. Her expertise helps business owners to convert followers into paying customers and she also teaches clients how to manage their business from their phone. Seeing the limited opportunities for black women in entrepreneurship, Averri Simone created Black Women Moguls. Through this platform, she assists women entrepreneurs who are seeking to build a profitable brand. Outside of her entrepreneurial ventures, she serves as the youngest board member, First Vice President of a local section of the National Council of Negro Women. For her contributions to her community, Averri was awarded the NCNW "Living the Legacy" Award and recognized as "Who's Who in Black Atlanta." www.instagram.com/blackwomenmoguls www.facebook.com/blackwomenmoguls https://www.linkedin.com/in/averri-liggins www.blackwomenmoguls.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/conversationswithchan/message Support this podcast: https://anchor.fm/conversationswithchan/support

El día de hoy tenemos a nuestra primera invitada internacional, Marcy Yu, una súper colega a quien sigo en redes desde hace un buen tiempo. Marcy trabajo durante 8 años en la industria de la moda en Panamá y después de una difícil decisión, renunció a su trabajo soñado para perseguir otro sueño: convertirse en viajera a tiempo completo. Hoy en día es content creator, fotógrafa y especialista en marketing y el día de hoy nos cuenta cómo lo logró, así que si estás pensando en trabajar en el rubro de viajes y turismo, te recomiendo prestar muchísima atención a este episodio.

El día de hoy tenemos a nuestra primera invitada internacional, Marcy Yu, una súper colega a quien sigo en redes desde hace un buen tiempo. Marcy trabajo durante 8 años en la industria de la moda en Panamá y después de una difícil decisión, renunció a su trabajo soñado para perseguir otro sueño: convertirse en viajera a tiempo completo. Hoy en día es content creator, fotógrafa y especialista en marketing y el día de hoy nos cuenta cómo lo logró, así que si estás pensando en trabajar en el rubro de viajes y turismo, te recomiendo prestar muchísima atención a este episodio.

El día de hoy tenemos a nuestra primera invitada internacional, Marcy Yu, una súper colega a quien sigo en redes desde hace un buen tiempo. Marcy trabajo durante 8 años en la industria de la moda en Panamá y después de una difícil decisión, renunció a su trabajo soñado para perseguir otro sueño: convertirse en viajera a tiempo completo. Hoy en día es content creator, fotógrafa y especialista en marketing y el día de hoy nos cuenta cómo lo logró, así que si estás pensando en trabajar en el rubro de viajes y turismo, te recomiendo prestar muchísima atención a este episodio.

Although technology has revolutionized many aspects of our lives, there are still some industries that resist change and professionals who are certain that the old way is the right way. Some believe this applies to investment advisors. They most likely have never met Shiraz Ahmed. He is the quintessential modern advisor, with whom we had the pleasure of riffing on topics such as: Building and improving your career by observing your peers (and learning from their mistakes) Finding a niche of people that you can really connect with instead of cold calling The value of conveying your true self and embracing a genuine narrative Navigating the ambiguous compliance and regulatory environment when engaging on social media His expertise in US-Canadian cross-border investing We also discussed Shiraz’s motto of paying it forward, how he lives by that rule, and what he actually means when he says an advisor needs to put his money where his mouth is.

I recently caught up with Florent Le Mens, the Social Media Advisor at CQUniversity, to talk about emerging social media strategies and the importance of personal branding. With over eight years of experience in both digital marketing and social, Flo has a wealth of knowledge to share when it comes to crafting social strategies that drive real engagement. If you’re currently working in social media, or you’re a digital marketer looking to remain relevant within the industry, this is not an episode you’d want to miss! Flo and I take the time to share some valuable insights across a wide range of topics, including: The shift in social media strategies to prioritise stories. How to leverage user-generated content. How to utilise stories as a means of driving traffic. Soon-to-be-available features that Social Media Marketers should prepare for. What personal branding is and why it’s so important for Digital Marketers. Strategies on how to kickstart your own personal brand. How to prioritise the right platform for your personal brand.

Find out how to increase your chances of a successful submission in this very short podcast with Annals of the Rheumatic Diseases’s Associate Editor Francis Berenbaum. He is interviewed by the Social Media Advisor of the journal, Christophe Richez. Read more information for authors on the ARD website: https://ard.bmj.com/pages/authors/. Submit your manuscript here: https://mc.manuscriptcentral.com/ard.

In this episode, Steven Mario Cavallo discusses many aspects of how to grow your sales, how to do business development effectively and efficiently; and also brings you information about cultivating business using the LinkedIn platform – the world’s biggest professional network. Today we focus on the system that drives sales revenue, as this is usually the focus of most businesses’ efforts. Note however, that an increase in sales does not necessarily result in increases in profits, as large volumes often require low margins. Certain market conditions must already exist in order to make a meaningful number of sales: Market must be of a viable size and have buyers with the economic means to purchase Buyers in that market must have a need they want to fulfil with your product or service Buyers must be made aware that your type of product or service exists and how it benefits them Certain conditions must be met by the firm in order to make a meaningful number of sales: Your business must have a reliable supply of the product, or the capacity to produce the service you sell You must have adequate distribution (either physical or virtual) through which to sell (either owned by you or supplied to the market via distributors) Most importantly, your product or service must fit the actual need the market has (i.e. it must effectively solve the problem, or cater to the needs of the buyers in that market). CRITICAL: The buyer must perceive that your good or service provides them with more value than the monetary value they’ve forgone. In this way, a small component or ingredient that saves a business a million dollars a year (or makes them an extra million dollars a year) is WORTH a lot of money to the buyer, even if it costs a few cents to make. (e.g. infrared heater for commercial painting industry). If your buyers perceive the value they get is less than the dollar price of your offering, then either your price is too high or you need to develop your product further (or create a new one that more directly fills their needs). Best practise is to conduct research that gives you a detailed understanding of what buyers actually want, and then go make it to that exact spec. That way, you have an offering that ‘ticks all their boxes’ and appears custom-made for them. LEAD GENERATION From a microeconomics perspective, you must know the meaningful market segments of your buyers Consumer Businesses Government Geographic Demographic (age, income, education) Size Cultural Industry classification (ANZSIC in Australia, NACE in Europe, UKSIC in Britain, NAICS in North America) Understanding the problems from the perspective of each of your segments. Whether you sell to consumers or business, always be certain on how your product or service takes their specific pain away. Remember, each segment has different pains/needs/wants so alter what you tell each so they only hear what is relevant to them. Choose appropriate promotional channels and methods Advertising Trade magazines (companies that supply to specific trades) Television and radio (broad based appeal, FMCG, lowest cost per impression) Newspapers (ability to include more detail in an ad, cut-out coupons) Online (interactive, control costs, able to target niche interests via Facebook ads) Promotion via independent distributors or satellite branches (push initiatives such as holidays for highest performing vendor) Networking events (represent your company where influencers are, promote to industry groups) You must have a soundly designed referral system that generates new customers automatically. There are certain attributes of such a system that are critical, so ensure you engage a firm that understands those principals. If set up correctly, it can be extremely powerful in growing your business as is evidenced in the referral programmes we have set up for clients. Public relations, publicity, events etc. (if your business has notoriety, new invention, provide commentary to current events of controversy) Include an appropriate call to action Toll free number Visit a store or distributor Book a free consult Go to the website Click to initiate chat session Click to buy now (online) In app purchase SALES MANAGEMENT Sales force in the organisational structure Best integrated as part of the marketing function Sales Manager, Advertising Manager, PR Manager, Market Research Manager, Customer Service Manager all report to the Director of Marketing This ensures coherence and that all outward efforts are unified (e.g. nothing worse than a sales rep that is not aware of a current special when quizzed by a customer) Ensures as customer feedback comes back to organisation, it is properly assimilated into product development Most importantly, it gives the organisation a market orientation (i.e. everything is aligned with the needs of the market) Sales territories Ensure the basis by which you assign territories is based on the characteristics of the PEOPLE that comprise the market, i.e. the nature of the buyers. This may not have any correspondence to commonly accepted geographical regions, particularly within a single city. Territorial design is at optimum when all districts equal in both sales potential and the sales reps’ workload. When sales potentials are equal, then it is easier to compare the sales performance of individual reps and it also improves the morale of your sales force. As population density shifts over time, you must adjust the territories to match or those you rely on to create your revenue will have disputes amongst themselves. Overlay all targets from the different segments onto a geographical area to fully understand the total sales potential of that area. Sales reps are very expensive so aim to minimise travel time wherever possible, and train each rep to be able to properly service different types of customers in the one area to avoid duplication of sales routes by multiple reps. This could drastically increase the number of sales per hour. Use computer aided tools that help solve the travelling salesman problem when in drawing the most efficient sales routes. Build incentives and rewards to encourage high sales performance in your staff and avoid disinterest. Ensure you have the proper amount of sales supervision Enough to provide training and assistance Adequate enforcement that company policies are followed Monitoring of performance Provides relationship, encouragement, assurance and recognition for your people out on the road alone, facing rejection after rejection. Formal motivational drivers e.g. team goals, personal goals, enjoyable work culture, job security, belonging to a strong social structure (look forward to coming back to the workplace at the endo fo the day to see their work mates), respect, involvement in regular staff meeting to contribute and feel ‘ownership’ of the work at hand. Improves morale and leads to greater sales performance SALES PROCESS Let’s visit some of the most crucial elements in personal selling as it pertains both the B2C and B2B. I will touch on areas you cannot afford to be weak in as mistakes here result will prevent any chance for sales growth, no matter how fabulous your product or service is. Readiness of your sales staff Are they adequately trained? Knowledge of each customer segment and its specific needs Up to date with all current specials and has copies of all advertisements Guidance of most appropriate offering matches each type of customer Product knowledge Organisational strengths and competitive advantages/disadvantages Sales technique FAQ (overcoming common objections, returns policy, pricing authority) Indoctrination and belief Sales aids Scripts Brochures Financial simulations that prove the financial viability for customers to buy Demonstration stock Video Provide your sales staff and support team with good CRM and tracking systems so they are informed of the customer details, purchase history, delivery status, financial status and case notes of previous interactions with your organisation. Even the high-end versions of off-the-shelf software such as QuickBooks Pro or Reckon Premier or Xero can do this reasonably well, if the creation of your own custom database is not feasible. Consultative Selling Approach  Is indicative of a relationship-based approach to selling Salesperson focuses on the needs of the buyer (not on their own needs) The client has an issue or problem, which is discussed and understood by the salesperson The client is treated as an equal in this consultative process The salesperson then solves the client’s problem as comprehensively as possible by suggesting the products or services that suit the needs of the client (only suggest things that are relevant) If the buyer understands the seller can remove their pain and the proposed product or service is perceived as more valuable than the asking price…only then can their be a sale. The salesman that talks too much and doesn’t actively listen to the customer cannot transfer to that customer a full appreciation of the incredible work done for them, by everyone in your business. The full value of your work can only be understood when the entire picture is revealed. No professional filmmaker would ever allow an incompetent projectionist to obscure two thirds of a cinematic masterpiece from the audience’s view. Group presentations Common when selling to businesses Presentations are often made to a panel of professional buyers, each of whom represent a different functional department within the organisation: e.g. operations, marketing, finance, engineering Ensure the presentation covers the needs (i.e. solves the problems/ticks to boxes) that are unique to each of these departments (i.e. has a specific part for each of the panel members) Make sure every person fully understands how you can solve their problem or satisfy their need Much more effective to answer questions throughout the presentation, rather than withholding them until the end Include quantitative and qualitative proof that will help the panel (or individual) arrive at a positive purchase decision (e.g. calculations using their real numbers to give reliable estimates of savings; or photographs and video or before/after results; and wherever possible, live demonstrations that involve the audience such as torture tests). If you sell to resellers, clearly communicate how your product or service is commercially advantageous to them: The resale-ability of your product and how easy it is for them to sell Opportunity for greater sales volumes, more gross profit on resale and is cheaper for them to acquire, has lower transport costs, can be delivered more quickly, proximity means they need to warehouse as much etc. Emphasise that you provide superb training support, marketing support, easy ordering, easy returns for returned items, favourable credit terms and another other benefits. Responding to objections and problems Common types of objections Related to the customer’s situation or attitude (e.g. loyalty to a current supplier) Related to your product or service (e.g. price, missing features) Related to your company or the salesperson (e.g. company reputation, rep is too young) Receiving objections Anticipate and prepare (be ready for the common concerns) Your sales staff must never avoid objections Analyse their background and cause (to understand them) Prepare sheets for your sales force detailing common objections in each segment, with the appropriate responses Be positive and confident, but never cocky. Your salespeople’s goal is to provide genuine help, not win an argument Your staff should deal with each objection as when it is raised or the buyer will not hear any more of what the salesperson says because their mind will be stuck on the unresolved issue and so block any chance of a sale Objections to Price (3: you’re too expensive, it’s outside my budget, it’s not worth the money) Price and value It is your sales team’s responsibility to ensure the buyer has a full opportunity to examine value rather than the initial price. Very few buyers can buy solely on price (this is possibly only with commodities) Make this your sale team’s mantra: “Value of the total benefit of owning a product/service compared to the total cost of owning it” The total cost of ownership includes the initial price, plus the cost in money, time & inconvenience of operation, service maintenance or repairs, over its useful life. The total benefit of ownership includes both tangible benefits (works correctly, is reliable, durable etc.) and intangible benefits (reputation, vendor support, services, prestige, peace of mind, improved self-image etc.). Ensure your sales force has the ability to properly demonstrate the lifecycle costing comparisons using real-life figures over different time periods that provide the total cost of ownership is less with your product, despite the higher initial price. It is essential you provide them the tools to do this easily and accurately (e.g. a spread sheet or online calculator). I have done this very successfully a number of times where I sold large-ticket equipment to businesses that were hundred of thousands of dollars more expensive than a competitor’s offering. In every case, the product was genuinely better for their operations and I was able to provide them unequivocal mathematic evidence of this, using their actual input variables and to project the resultant savings they would enjoy over the next months and years. What initially looked to them like an overpriced offer ended up becoming a purchase they simply could not do without. Every sale I presided over went through. Building relationships with key customers Your sales staff should be investing in customers at a genuine level and show interest in the personal lives of the buyers they come to know (e.g. remembering birthday, enquiring about kids’ progress etc.) Good account management Integration of sales into the marketing function (keeps sales staff more up to date with market trends, gives buyers a greater sense that your organisation is a market leader) Develop a documented account management plan that includes all customers (don’t allow a haphazard approach to customer care as it will alienate customers and cause sales atrophy) Reduce entry friction wherever possible and build maximum exit barriers for customer growth and retention.       00000084 0000009A 000082E2 000082F3 0028B397 0028B397 00007E63 00007EC0 0028B292 0028B1DB

In this episode, Hollie Clere discusses the importance of social media as it relates to influencing others. She talks about some best practices and horror stories of social media use.

Host Kevin Willett is joined by Evan Kirstel, Social Media Advisor. Evan helps tech clients leverage social media as a B2B sales networking and lead gen tool, and help direct market awareness & thought leadership activities. Find out more abvout Evan by visiting http://telecomreseller.com/2016/02/09/get-social-media-in-shape-and-fitness-ready/ To learn more about the Friends of Kevin Networking Group, go to http://friendsofkevin.com/ Audio file:  Evan Kirstel.mp3

Bowhunting Freedom Jacob Hofer Outdoor Writer & Social Media Advisor How Important Is Social Media In The Outdoor Industry? Perhaps you are wondering how important it is to have a website or a whether you should be active on social media. Today's guest thinks it is pretty important and he offers his expertise to companies and brands in the outdoor industry to help them get their message out. REVIEW and SUBSCRIBE to Bowhunting Freedom on iTUNES and Stitcher: BowhuntingFreedom.com/itunes BowhuntingFreedom.com/stitcher Want to Know When the Next Bowhunting Freedom Podcast is Released? Get the Bowhunting Freedom newsletter: BowhuntingFreedom.com/newsletter Download the FREE career guide: BowhuntingFreedom.com/guide Be a Guest: Contact Us Facebook: www.Facebook.com/BowhuntingFreedom Twitter: www.twitter.com/BowhuntFreedom Feedback: Contact Us  

Even podcasters can be fan-girls (or boys). When I came into healthcare social media there were a Twitter handles that were obviously well respected in the community if you follow the authors who are retweeted or shared. Marie Ennis-O'Conner is a member of the "must follow" healthcare marketing club. She writes and curates excellent content for the healthcare marketer. The fact that she lives in Ireland and is at least 5 hours difference from the east coast of the US does not seem to impact when she chooses to appear. Marie shares content generously too. Listen to our conversation or drop in at the time stamps below. IntroductionA world viewMarie's back storyHow did patients engage before social media?Is Irish healthcare nationalized?What kind of clients do you have?Do US Pharma companies follow US privacy laws or European?Mayo Clinic Social Media Summit in OZWhat was your talk about?People are peopleDr. Gia SissonHealth 2.0 Dublin Visit our resources page for more valuable (and free!) resources on social media and digital health. http://hcsmmonitor.com http://www.scoop.it/t/social-media-for-healthcare http://www.slideshare.net/ennoconn https://www.pinterest.com/ennoconn/healthcare-social-media